Raise & Engage: A Filters-Off Podcast Series for Nonprofits

By Blackbaud, Inc.

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Description

Subscribe to the Raise & Engage podcast, a filters-off series for nonprofit professionals hosted by straight-shooting expert Danielle Johnson Vermenton. During this open-mic session, you’ll hear honest advice to help you do more for your cause. Get ready because it’s about to get real.

Episode Date
Episode 61: The Case for Data Health
26:40

Now more than ever, nonprofits need to ensure that they have high-quality, up-to-date data. However, a lot of nonprofit organizations struggle with the issue of data health. Why is data health so important in the nonprofit field today, and what can organizations do to bring themselves and their data up to speed? 

In today’s episode, I’ll be speaking with Adriene Chisholm and Alan Dix of Blackbaud’s Target Analytics about the new report from the Blackbaud Institute for Philanthropic Impact, Untapped Potential: The Case for Data Health. Listen to the episode to hear what Adriene and Alan have to say about the biggest struggles nonprofits face with their data and how it affects fundraising, what first steps organizations can take to move in the direction of better data health, and how to avoid those dreaded “yellow stickers.” 

Topics Discussed in This Episode: 

  • The most common data health areas that organizations struggle with
  • Why physical addresses are such an important piece of data
  • How data health can make fundraisers more efficient
  • Valuable data to collect beyond basic contact data
  • What organizations with a large digital presence should be doing to ensure their data is working for them
  • Why organizations shouldn’t rely purely on digital data
  • How to manage expectations about digital and social data
  • How digital data may be more restricted going forward due to privacy concerns and regulations like GDPR
  • First steps organizations can take to move in the direction of better data health
  • Where data health is going in the next several years 

Resources:

Download Untapped Potential: The Case for Data Health

Connect with Adriene Chisholm and Alan Dix

 

“We’re all trying to be C+ students by limiting our ability due to poor data health.” – Alan Dix

 “Maintenance is always easier. It’s a lot easier to maintain your car than it is to get it fixed after it breaks down.” – Adrien Chisolm

“Data health is easy, it really is. It’s like getting your oil changed. You know you have to do it every 3,000 miles, just go and get it done.” – Adriene Chisholm

 

Jun 14, 2018
Episode 60: Understanding Donor Identity
33:23

We often hear about the need for organizations to take about taking a donor-centric approach to engaging supporters. But is that enough, or do nonprofits need to go even deeper to attract and keep donors over the long term?

Today’s guest is Kevin Schulman, founder and managing partner of DonorVoice, a retention and donor experience company. Kevin talks about why understanding donor identity can help organizations better understand the motivations of donors. He also explains how organizations can use donor segmentation to strengthen their relationships with donors, leading to long-lasting relationships that are beneficial for both nonprofits and their donors. Listen to this episode to hear the keys to leveraging a donor identity approach that results in improved outcomes.

Topics Discussed in This Episode: 

  • Why it’s important to understand the differences between different groups of donors
  • Why segmentation alone isn’t enough
  • The nuances of donor identity, and how it can help organizations to be more donor-centric
  • How the same donors can have different identities depending on which organization they’re engaging with
  • How to build content around donor identity categories
  • How to deal with objections to using donor identity
  • How focusing donor identity pilot programs on new donors can help organizations get past initial objections
  • How organizations can focus on donor identity using existing channels

 

Resources: 

Kevin Schulman

DonorVoice

 

“If we want to be donor-centric, you have got to get some level of understanding about who these folks are and what makes them tick.”

“In order to get the kind of data that you need, guess what? You’ve actually got to ask these people.” 

“There ought to be massive perceived risk with status quo, but oftentimes there isn’t.”

 

Jun 07, 2018
Episode 59: Inside Out Fundraising: How to Create a Culture of Philanthropy by Treating Systems Instead of Symptoms
26:12

Coming up with strategies for fundraising can be difficult. However, if there’s a culture in place that promotes and encourages giving as a norm, an important chunk of the work is already done. That’s why it’s so important to create a culture of philanthropy, especially in the nonprofit sector. 

On today’s episode, Alia McKee and Mark Rovner of Sea Change Strategies are here to talk about their report, Inside Out Fundraising: How to Create a Culture of Philanthropy by Treating Systems Instead of Symptoms. Alia and Mark explain what it means to have a culture of philanthropy, the things that get in the way of creating that culture and how nonprofits can overcome the challenges to doing do. Listen to the episode to learn why culture is an important part of fundraising success and hear the big takeaways from their research. 

Topics Discussed in This Episode: 

  • The signs Alia and Mark saw that indicated it was time to start talking about culture with their clients
  • What it means to create a culture of philanthropy, and why it’s so important
  • What Alia and Mark found in their research
  • The primary challenges that get in the way of forming a culture of philanthropy
  • Implementing “the golden trio” in your nonprofit
  • Balancing facts and data with passion for a cause
  • What boards can do to take pressure off fundraisers
  • How fundraisers can put recommendations from the Inside Out Fundraising report into action 

Resources: 

Alia McKee

Mark Rovner

Sea Change Strategies

Inside Out Fundraising: How to Create a Culture of Philanthropy by Treating Systems Instead of Symptoms

“Fundraising has become like driving a car with the emergency brake on. The car moves, but it’s not pretty and there’s a lot of friction.” –Mark Rovner

“I think the biggest “aha!” was that only one in five fundraisers say that their organization has a strong culture of philanthropy.” – Alia McKee

“Don’t get overwhelmed with all of the change that needs to happen. Think about how you can shrink that change.” –Alia McKee

 

May 31, 2018
Episode 58: Keeping Score with Online Giving
20:28

Online fundraising has been around for nearly 20 years, and it continues to grow in both size and revenue amongst nonprofit organizations. In light of the increasing importance of digital fundraising and online giving, it’s important to look at what the field has learned about what works and what doesn’t, and how to implement proven best practices to ensure that nonprofits are making the most out of online giving opportunities. 

Today’s guest is Jennifer Abohosh, the chief digital strategist for Dunham + Company, which recently released their second Online Fundraising Scorecard. Listen in to hear what Jennifer has to say about what’s changed in online fundraising over the last five years since their original Online Fundraising Scorecard, what types of organizations are seeing better performance in online giving than others, and how nonprofit organizations can start implementing best practices to improve their digital performance. 

Topics Discussed in This Episode: 

  • What’s in Dunham + Company’s second Online Fundraising Scorecard
  • The biggest changes, both positive and negative, in email fundraising, email communications, online donation experience and gift acknowledgement over the last five years
  • How mobile giving was looked at differently on this scorecard than in the past
  • The importance of improving communication between nonprofits and donors
  • What organizations need to think about from a digital perspective in the near future

Resources: 

Jennifer Abohosh

Dunham+Company

Online Fundraising Scorecard

 

“In email specifically, five years ago 46% of emails were mobile-responsive and now 90% of emails are mobile responsive.”

 

“How can we craft language around an email signup that will make it both exclusive and desirable to the end user?”

 

“Organizations should be doing some testing to continue to see what works and what doesn’t work for their particular organization, then continue to optimize the donation process along the way.”

 

May 24, 2018
Episode 57: Let's Talk About GDPR
27:12

You can’t pay attention to the news without hearing about the concerns and issues around data privacy and data protection. It affects every type of industry, government, and nonprofit organization out there. As of May 25th 2018, new laws will go into effect in the European Union that attempt to address these concerns for European citizens. 

In today’s episode, I’ll speak to Cameron Stoll, a member of Blackbaud’s legal counsel team and the chief data protection officer for Blackbaud’s European companies. We will discuss the EU’s General Data Protection Regulations (GDPR) and what they mean for NGOs both in and outside of the EU. 

Topics Discussed in This Episode: 

  • What GDPR is and what it does
  • How GDPR evolved and differs from previous laws
  • The difference between processors and controllers and what each one does
  • How GDPR aligns with current best practices
  • The intent and meaning behind legitimate interest when it comes to GDPR
  • How the right to be anonymous plays into GDPR
  • How the definition of personal data has been expanded
  • How GDPR may affect organizations outside of the EU
  • Whether legislation similar to GDPR might be seen in the US, Canada, or other countries 

Links and Resources: 

Cameron Stoll

GDPR 

“We have to have contractual relationships with these processors to make sure that they will abide by our instructions and to make sure that they can’t take that data and analyze it and sell it to another company, for example.” 

“Ultimately it really comes down to very general principles: protect the data that you have, give people choices about how you’re going to use their data, and be really transparent about how you’re using the data you collect.” 

“I think it can be seen as an extension of consumer rights on a really large scales across all industries in Europe.”

May 17, 2018
Episode 56: Check Your Donor Vital Signs
30:51

We all know that acquiring and retaining donors is one of the most important things nonprofit organizations must do to improve their fundraising performance. The question is how to do it – and do it well. This requires that we take a broader look at trends across the non-profit sector to help us better understand how our organizations are performing but also understand more about our donors. 

To help us explore this and some brand new research from the Blackbaud Institute is Chuck Longfield, Blackbaud’s Chief Scientist and author of the Vital Signs Report. In today’s episode, he’ll share some of the changes that he’s noticed since the last Vital Signs Report and talk about what those changes mean for the future of the non-profit world. 

Topics Discussed in This Episode: 

  • What Chuck found in Part 1 of the Vital Signs Report a little over a year ago
  • How the newer Vital Signs report shows signs of a turnaround in giving
  • The urban legend that giving is a zero-sum game, and how the recent research disproves that theory
  • What happens when donors stop giving to a particular organization
  • Where donors’ loyalties lie – with a specific organization, or with a cause
  • Steps that organizations can take with the new research in mind
  • Why organizations should try to convert donors to monthly giving
  • Whether the current pool of donors is sustainable long-term
  • The directions that Chuck’s research will go in next 

Links and Resources: 

Chuck Longfield

Vital Signs Report Part 2

Vital Signs Report Part 1

Blackbaud Institute for Philanthropic Impact

Blackbaud

“I sort of put it into three categories. You could have more people giving more money, you could have fewer people giving more money, or you could have fewer people giving less money.” 

“A big driver of this – not the only driver, but a big driver – is what some people are calling rage-giving.” 

“If you can get over that initial hurdle and retain these new donors, these are pretty good donors to retain.”

May 03, 2018
Episode 55: Cause Marketing ft. Joe Waters
27:00

We’ve seen for a number of year now an increasing number of cause marketing relationships between nonprofits, corporations, and retailers. But some organizations still struggle to understand cause marketing and how to recognize and make the most of win-win partnerships. To learn more about this topic, we’ve brought in a true expert on this subject. 

Today’s guest is an expert on the subject of cause marketing. Joe Waters has been in the nonprofit world for 20 years, and is the author of Cause Marketing for Dummies. He’s also the author of the blog Selfish Giving.

Tune in to the episode to hear what Joe has to say about changes in the cause marketing space and what to expect in the future. 

Topics Discussed in This Episode: 

  • The biggest changes Joe has seen in cause marketing over the past few years
  • The difference between a traditional company and a retailer when it comes to changes in cause marketing
  • Why cause marketing can tap more potential donors than corporate sponsorships
  • What good cause marketing looks like
  • How testing helps show which strategies work best to encourage people to give
  • What will happen long term when it comes to the exchange of data between nonprofits and for-profits
  • Where will cause marketing be in five to ten years 

Links and Resources: 

Joe Waters

Cause Marketing for Dummies

Selfish Giving

Joe’s Newsletter

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

“What we really encourage on the B to B side when you go out there and talk to companies is to find out what they’re really interested in tapping.” 

“The great thing about cause marketing and what makes it different is that the money is raised from stakeholders, it’s raised from employees, it’s raised from vendors, it’s raised from customers.” 

“When I think of the gold standard, I think of authenticity, transparency, and visibility.”

 

Apr 26, 2018
Episode 54: Networked Advocacy Trends All Nonprofits Can Learn From
31:17

Networking and digital trends have brought about big changes in politics and culture. For nonprofit organizations to keep up, they have to lean into these trends and change the way that they operate as well. The digital landscape and networking capabilities have created new opportunities for building power and allowing large-scale, effective collaborations. 

Today’s guest is Tom Liacas. Tom is a Senior Strategist at NetChange. NetChange is a Canadian digital consulting agency that helps transition legacy institutions to new network models. Tom is also the co-founder of a publicly traded social media agency, software developer, and a writer. Listen to the episode to hear what Tom has to say about network advocacy trends and what nonprofits can learn from them. 

Topics Discussed in this Episode: 

  • How Tom got involved in the nonprofit community
  • How the cultural and political landscape is changing how nonprofits work
  • What Tom has seen change in the nonprofit sector in the last 20 years
  • The Networked Change Report
  • How data can help nonprofits evaluate what their supporters are interested in and inform messaging
  • The importance of training people to implement effective strategies
  • Why going overboard with branding can ultimately be a negative
  • How to create campaigns with a wider lens and less branding that will attract more supporters
  • Tom’s recommendations for other nonprofits 

Links and Resources: 

Tom Liacas

The Networked Change Report

NetChange

#NoFilterNonprofit

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

“Every new cohort that joins the nonprofit organizing world is more and more ready to do things on their own.” 

“We saw the early days of this already showing up in the 90s, but now we can say that our culture has been thoroughly transformed by our networks, by digital, and by all of the cultural sea changes that those things have brought along as well.” 

“I always say that technology and culture evolve in parallel and so the big picture changes that digital permeates our lives and our activities as professionals, but new behaviors and new attitudes are just as much a part of it.”

Apr 19, 2018
Episode 53: Just say "No" to Nonprofit Burnout ft. Beth Kanter
29:18

Burnout. We’ve all been there or know someone who has. While work-life balance can be difficult for anyone to maintain, professionals in the non-profit sector face certain challenges that put them at a greater risk for experiencing burnout. How can you prevent burnout on an individual level, and how can an organization’s leadership help prevent employees from experiencing burnout? 

Today’s guest is Beth Kanter, consultant, trainer, and author of the book, The Happy, Healthy Nonprofit: Strategies for Impact Without Burnout. Listen to today’s episode to hear what Beth has to say about burnout, why nonprofit employees are at risk for burnout, and how it can be prevented. 

Topics Discussed in This Episode: 

  • What the term “burnout” means in the nonprofit sector and why it happens to nonprofit workers
  • The stages of burnout
  • How passion for a cause can be related to burnout
  • How to recognize the symptoms of burnout
  • How leadership can prevent burnout in their team
  • The effect that the workspace can have on employee wellbeing
  • The Pomodoro method for focusing
  • How mobile phones and other devices can affect the feeling of burnout
  • Different methods of self-care
  • How to be inclusive of remote team members and keep them engaged
  • First steps organizations and individuals can take to avoid burnout 

Links and Resources: 

Beth Kanter

The Happy, Healthy Nonprofit

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

 

“I think we work in a field where scarcity mindsets lead. We don’t have enough staples in our staplers, or we don’t have enough staff, so I think this leads to trying to compensate by overworking.”

 

“Well-being is not something that’s foisted onto employees, right? They have to be engaged in it.”

 

“Start where you are, use what you have, do what you can.”

Apr 18, 2018
Episode 52: The Power of Movements
28:43

In recent years we’ve seen the power of movements. They can bring people together in support of a common cause and drive meaningful change in the social good community. But how do they start? What gets a movement started, and once a movement has been started, what causes it to grow and accelerate? 

To help us answer those questions and more, joining Steve on this episode is Henry Timms. As president and CEO of the 92nd Street Y in New York City and a co-founder of GivingTuesday, Henry is familiar with the powers that drive movements. He has also co-authored the book New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You

together with co-author Jeremy Heimans, co-founder and CEO of Purpose. Listen to this week’s episode to hear what Henry has to say about new power and how it is shaping and affecting modern movements for social good. 

Topics Discussed in This Episode: 

  • The differences between old power and new power
  • How movements like GivingTuesday, the Ice Bucket Challenge, and MeToo represent a fundamental change in the way that power is harnessed and used
  • The importance of mobilization
  • How new power is giving more people more agency to get involved in causes and make change
  • Why people are more loyal to causes than to specific organizations and how that’s disrupting old models of power
  • How Henry’s organization is embracing change and doing things differently with Giving Tuesday
  • What Henry thinks movements will look like and how they’ll change over the next decade
  • Which old power values are still important
  • What can be learned from established movement-builders 

Links and Resources: 

Henry Timms

New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

Quotes from This Episode:

“When you start to look at the world, you start to see these themes emerging, which is that the people who are coming out on top are the people who understand mobilization.” 

“We’ve all realized now that the assumptions of the 20th century, that if truth was on your side you’d come out on top, we know that’s no longer true.” 

“The key to a movement is that it’s only a movement if it moves without you.”

Apr 05, 2018
Episode 51: Analytical Activism ft. David Karpf
34:43

The digital age provides enormous opportunity for non-profit organizations to collect data, but it’s not enough for non-profit organizations to simply collect information. In order to use that data to make better decisions, nonprofits need good testing and analytics strategies. 

Today’s guest, David Karpf, has a long history of involvement in advocacy organizations. David is currently a professor in the School of Media and Public Affairs at George Washington University and has just released a new book about analytics in activism.Tune in to the episode to hear David’s thoughts on how analytics and testing are affecting the way that advocacy organizations create change. 

Topics Discussed in this Episode: 

  • How to combine the fundamentals of organizing and causing change with the latest technologies
  • How data and analytics enable organizations to try and test more strategies and make better decisions
  • How organizations that want to influence policy can use analytics and testing
  • What organizations should do if they want to make a shift in the way they test and experiment
  • How paying close attention to social media trends can pay off in exposure for non-profit organizations
  • How MoveOn has build a large member base because of their testing strategies
  • Advice for non-profits in the digital age
  • The importance of digital listening 

Links and Resources: 

David Karpf

Analytic Activism

The MoveOn Effect

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook  

“The crucial thing for organizations, I think, is that they still embrace the hard conversation upfront about what is our vision, what is our mission, what are we trying to achieve.” 

“The practice of testing is way more important than the outcome of any one test.” 

“The organizations that are going to be leading the way in nonprofit social change are the ones who have set themselves up to test.”

Mar 29, 2018
Episode 50: How Giving Bounced Back in 2017
27:31

Understanding how giving trends change of the years can be the key to predicting what’s going to happen in the future and planning how you’re going to address those trends. 

In today’s podcast, Ashley Thompson, Managing Director of the Blackbaud Institute, stands in as host to interview Steve MacLaughlin, regular host of this podcast and Blackbaud’s Vice President of Data and Analytics and Senior Advisor to the Blackbaud Institute for Philanthropic Impact. Steve is the author of the annual Charitable Giving Report. Tune in to hear about the latest report and what information and insights it provides about online giving trends. 

Topics Discussed in this Episode: 

  • Background on the Charitable Giving Report
  • The 2017 report looks at about 30 billion dollars in fundraising revenue, including about 3 billion dollars in online giving revenue
  • Sectors and geographic locations included in the Charitable Giving Report
  • What made giving in 2017 different from giving in 2016
  • How online giving facilitates the ability of donors to immediately respond to a given event
  • The increase of online donations made on a mobile device
  • The trend toward giving as a crowd
  • How Giving Tuesday donors are choosing to focus on smaller and medium-sized organizations
  • How nonprofits can use the type of information found in the Charitable Giving Report
  • Why organizations should be cautiously optimistic in the coming year 

Links and Resources: 

Steve MacLaughlin

2017 Charitable Giving Report

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

“We’re trying to really isolate how did specific organizations perform from one year to the next.” 

“We keep expanding the data and research that we’re publishing on an annual basis.” 

“The reality is that we’re in this transitional phase of where donors choose to give.”

 

Mar 22, 2018
Episode 49: Professional Development Keep Your Team Happy & Here For The Long Haul
34:53

The nonprofit world has seen rapid change over the last five to ten years. On last week’s episode we talked about how change can be difficult and positive at the same time. This week, we are tackling change from the perspective of professionals and organizations who are searching for ways to not just keep up with changing trends and technology, but to stay ahead of the curve. The answer is professional development. A multi-pronged professional development strategy can help professionals achieve growth in their roles while staying sharp and current while also helping nonprofit leadership mitigate attrition and turnover. 

Today’s guest is Terry Vyas, Vice President of Education Services at Blackbaud. Terry leads Blackbaud University, the training arm of Blackbaud focused on helping nonprofit professionals not only stay up to speed on the technology they use on a daily basis, but also helps individuals develop their skills and build lasting careers in the social good community. Terry and I tackle the impact professional development can have on an organization, the types of professional development to be considered, as well as the best way to put a professional development program in place. 

Topics Discussed in this Episode: 

  • Why professional development is particularly important to nonprofits
  • How high-performing organizations are staying ahead of the curve with professional development
  • How you should be investing in your team and how to justify it
  • New and different types of professional development to be aware of
  • How investing in professional development pays for itself in reduced turnover and productivity
  • The importance of focusing on the right problems and examples of what those might be
  • What kinds of classes are offered through Blackbaud University
  • What makes Blackbaud University stand out in the education space 

Links and Resources: 

Terry Vyas

The Internet Archive

Blackbaud University

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

 

“Each of us as human beings, we have this inherent need to grow.”

 “I would argue that you need a multi-pronged strategy for your organizational development.”

 “I would say the mission’s obviously number one, but if you don’t have a staff that’s growing, that’s learning something, that’s developing their own skills, they’re not going to be as productive to help you drive that particular mission.”

 

Mar 15, 2018
Episode 48: Change is Hard, But Change is Good
26:53

Accepting change is hard for everybody, but it’s an important part of life, and it’s definitely important in the fundraising world. The ability to accept and embrace change, whether it be change in process, staff or technology, is what allows your nonprofit organization to remain relevant and active in a changing world. 

Today’s guest is an expert on the subject of change. Michael Reardon is a change management expert, former professor at the College of Charleston with a Ph.D. in Organizational Communication from Purdue University, and currently a manager with Blackbaud’s Business Consulting Services. Tune into the episode to hear what Michael has to say about the importance of change management and embracing positive change. 

Topics Discussed in This Episode: 

  • The meaning and scope of the words “change management”
  • How to make change management a priority at your organization
  • The importance of communication about change within an organization
  • How to deal with resistance to change within an organization
  • How change within an organization can affect workers’ identities
  • The change curve
  • Why “go-live” is not the finish line
  • How to reduce anxiety around change
  • The importance of adjusting expectations while changes are being implemented
  • How to plan for the days following the immediate implementation of change
  • How setting mini goals can provide positive reinforcement during times of change 

Resources: 

Michael Reardon

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

“It means different things to different people, and I think that’s OK.”

“That’s usually the first step in any change management: make people aware.”

“Taking time now to do it right will accelerate everything down the road.”

 

Mar 08, 2018
Episode 47: Millennial Voices: Advocates and Activists Over Donors and Volunteers
28:20

We hear this group discussed a lot in the social good community: Millennials. More specifically, the importance of digital technology for understanding how Millennials, the first generation of people who grew up with digital technology, use the internet when it comes to social issues and charitable works and giving and how to properly engage with this group to convert their interests into action. 

Today’s guest, Derrick Feldman, is the founder and producer of MCON, the nation’s premiere conference on Millennials. In this episode, Derrick shares his unique thoughts about Millennials, how they’re really impacting the current and future states of philanthropy and what fundraisers need to start and stop doing going forward to engage Millennials. 

Topics Discussed in This Episode: 

  • Why Derrick chose to focus on Millennials
  • Various ways that Millennials support issues, beyond just financial giving
  • How to communicate to Millennials that their actions are having an impact
  • What you can find in The Millennial Impact Report
  • The importance of a holistic approach to raising engagement
  • How minimal actions, like signing a petition, can lead to larger actions, like donating and volunteering
  • Why Millennials act for social change even if they don’t necessarily identify with the label of “activist”
  • How Millennials feel about America’s future
  • Why Millennials are participating in causes through actions like rallies, marches, and contacting legislators
  • What fundraisers need to do going forward to engage Millennials, and what fundraisers should avoid doing 

Resources: 

Derrick Feldman

MCON

The Millennial Impact Report

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

 

“When you see some of the most successful organizations that have raised dollars, they have looked at it through the lens of the supporter constituency model.” 

“The population needs to see the next milestone to reach that bold statement.” 

“At the end of the day we continue to notice that the Millennial individual is focused on ensuring that that person, that human being isn’t challenged, that they have opportunities, and that they have the rights that are afforded to them.”

 

Mar 01, 2018
Episode 46: The New (Fundraising) Kid in Town
26:30

The professional life of a fundraiser often involves changing gears. Fundraisers frequently move to new organizations to set new goals and take on new challenges. However, being the “new kid” in the organization can be a challenge of its own. 

Today’s guest, Jerusha Schmalzel, has some experience with the challenges of coming into a new organization. Jerusha is now the Customer Success Manager at Blackbaud, but she was formerly a Director and Vice President of development in the nonprofit sector. Listen to the episode to hear Jerusha’s do’s and don’ts for how fundraisers can adapt and succeed quickly in a new organization. 

Topics Discussed in This Episode: 

  • The importance of listening during your first few days at a new organization
  • How to respect existing alliances within the organization while forging your own alliances
  • Why you should not go into a new organization planning to clean house and bring in all your own people
  • How to introduce new practices without bashing existing practices
  • How to prioritize goals and projects when you’re working in a new organization
  • How to build habits and behaviors that help the organization better use data
  • Once you get past the initial few days or weeks, how to plan for the next 90 or 100 days at a new organization 

Resources: 

Jerusha Schmalzel

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook

“You do not want to get the reputation of the fundraiser that goes into organizations, fires everybody underneath them, and brings in their best friends and their favorite people.” 

“Don’t take “we tried that already” as an answer.” 

“To me, that’s the hardest part about being the leader of a fundraising team – it’s keeping everybody on your side.”

 

Feb 22, 2018
Episode 45: Midterm Elections Digital Trends Nonprofits Should Leverage
31:48

A big election, like the upcoming 2018 midterms, can get people fired up about a variety of issues. Can nonprofits, including 501(c)(3) organizations, take advantage of these political moments to raise awareness, build support, and inspire donors? 

Today’s guest is Colin Delany, the founder of epolitics.com, a site that focuses on digital advocacy and strategy. In this episode, Colin will share some of his knowledge of and thinking about the intersections between nonprofits and politics. 

Topics Discussed This Episode: 

  • Where the opportunities might be for nonprofit organizations to move policy decisions during election season
  • How organizations can prepare to respond when an issue connected to their cause makes the news
  • How organizations can use social media to bring attention to their issues
  • How the changes to Facebook may affect nonprofit organizations
  • Ways that political campaigns use social media to build success
  • How organizations can automate calls to action
  • Different ways organizations can train volunteers, such as video and conference calls
  • How 501(c)(3) and 501(c)(4) organizations can promote their issues without electioneering
  • The importance of keeping supporters motivated. 

Resources: 

Colin Delany

epolitics

Attentive.ly

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

“What we’re selling is emotional satisfaction. We’re offering people the opportunity to feel good about themselves by doing something to help the world.” 

“When you’ve spent all this time and money to build a list, to not get every benefit from it that you can, I think, is really shortsighted.” 

“If you’re out there elevating your issue, that’s not electioneering.”

 

Feb 15, 2018
Episode 44: Fundraising with Social Ambassadors ft. Beth Kanter
34:59

As nonprofit marketers, fundraisers and executives, we always need to be looking for new and more effective ways to reach new people. One of the best and most underutilized ways to do that is through social ambassadors – people who love your work, support your mission and have a wide reach of their own. They can reach out to their own networks on your behalf, bringing in new donations and awareness of your cause.

Today’s guest, Beth Kanter, is an international non-profit thought leader who knows a thing or two about non-profit fundraising and how social ambassadors can help. Listen to the episode to hear Beth’s thoughts on this interesting subject.

Topics discussed this episode: 

  • How influencers help nonprofits
  • What type of person can be a social ambassador
  • How Beth once raised $5000 in 15 minutes with the help of influencers
  • How changes to Facebook will affect nonprofit fundraising
  • How video content is becoming more important for engagement
  • The importance of leaning into new technology 

Resources: 

Beth Kanter

The Happy, Healthy Nonprofit

Beth on Twitter

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

 

“Who are the people that already support you, or are interested, or their interests is aligned with your campaign or organization, and who are their networks?”

 

“If your organization has been able to build a really engaged organic fan base, and if you’re producing content that people are talking about and interacting with and sharing, that’s not going to change.”

 

“Groups are a great way to manage your influencers and fans.”

 

Feb 08, 2018
Episode 43: What the Heck Is Happening in Digital Marketing
30:56

In the nonprofit sector, digital engagement and fundraising is a hot topic. But are donors and activists on the same page as organizations when it comes to digital engagement and giving online? Are nonprofits taking the right steps to engage them digitally? Do nonprofits understand what metrics matter online?

To answer these questions and more, Steve’s guest today is Carie Lewis Carlson, of CLC Consulting and formerly of the Humane Society of the United States. Listen in to hear Steve and Carie discus what’s happening in digital marketing today.

 Topics Discussed in This Episode: 

  • The similarities between consumer behavior and donor behavior
  • Whether donors distinguish between online giving and offline giving
  • How resource availability and leadership can affect the ability of nonprofits to appeal to donors with digital marketing
  • The importance of being willing to try new things and learn from them, even if they don’t work out
  • How to wean off vanity metrics and focus on more useful types of metrics
  • The importance of developing a strong content strategy 

Resources: 

Carie Lewis Carlson

CLC Consulting

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook 

 

“I think that our constituents and our customers are actually way more advanced than we are. Technology can’t keep up with them.”

 

“You’re going to come out better in the end, no matter if you fail or succeed, because you’re going to learn from those mistakes.”

 

“Everybody’s on social, but they don’t know why.”

 

Feb 01, 2018
Episode 42: Speakin' My Language How to Engage Multilingual Donors
26:16

In the nonprofit sector, it’s easy to think of the pool of donors as being limited. You end up returning to the same group time and time again. But is there a different pool of donors out there that you’re not reaching, perhaps because your organization isn’t reaching out to them with the right language or operating within the right cultural context?

Joining Steve for today’s episode is Adrian White Slagle, the Vice President of Strategic Marketing and Supporter Experience at Operation Smile, a nonprofit medical service organization that helps children born with cleft conditions. Tune in to hear Steve and Adrian discuss how to expand your donor base by engaging with multilingual donors.

Topics Discussed in This Episode:

  • The changing demographics in America, including the rapid growth of the Hispanic population
  • The large percentage of Hispanic Millennials in America
  • The importance of engaging bilingual and multilingual donors on a cultural level
  • The importance of Spanish in Hispanic culture, even among Hispanics who also speak English
  • The process of implementing multilingual programs for donors
  • The benefit of starting small and layering in more widespread multilingual efforts gradually
  • The importance of understanding key cultural values when determining if a cause is relevant to a specific audience
  • The benefits of starting with a digital campaign first in order to gather valuable quick data about the response

Resources:

Adrian White Slagle

Operation Smile

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook

Quotes:

“I think you can start out slow and small and just continue to layer on adapting from what you’re already doing, and that works.”

“If we’re not diversifying our audience, we’re just saying the same things to the same people, and at some point, they may move on.”

“We’re not reaching out to people who are sitting there waiting for us to start a conversation with them.”

Jan 25, 2018
Episode 41: Testing, Testing, 123…
25:29

We’ve all been there: the latest reports show this one color donate button works best, everyone is blogging about shortening subject lines, our board is inspired by another organization’s successful campaign and suggests we emulate. We find ourselves at the crossroads of “Should we do that?” and “Will that work for us?” Steve MacLaughlin, VP of Data and Analytics at Blackbaud and the host of today’s episode, explains that the answer is almost always going to be “it depends”. It depends on your mission, your technology, your audience, your goals – it depends on each organization’s unique situation and circumstance. The only way to get your answer: Test.

Joining Steve for today’s episode, a true expert in the field, is Tim Kachuriak, the Chief Innovation and Optimization Officer for Next After, a research and consulting firm that helps nonprofits, NGOs, and businesses grow their research capacity. Tune in to hear Steve and Tim tackle everything from why you can’t afford not to be testing, a simple change that tests showed could increase online giving up to 20% and how to get started with simple data points.

Topics Discussed in This Episode:

  • How the web works as our own behavioral laboratory
  • Why testing is important for small organizations as well as large ones
  • The challenges of determining what is and isn’t working and where testing is needed
  • How data can demonstrate the changes in donor activity over time
  • How best practices can provide diminishing returns as more organizations adopt them
  • How to prioritize which areas to test using analytics
  • The three components of creating online revenue
  • Next After’s projects for 2018

Resources:

Tim Kachuriak

Next After

Blackbaud

Blackbaud - Twitter

Blackbaud - Facebook

“The thing that I’m usually amazed by is how seemingly small things can make significant impact as it relates to getting more people to say “yes” to give a gift to you.”

“One of the ways that you can mitigate risk is by doing testing and finding out for sure, using data, what works and what doesn’t.”

“I love best practices, but I love them as a starting place, not a final destination.”

Jan 18, 2018
Episode 40: How to Be a Good Manager and Still Rock Your Goals
26:38

On today’s podcast episode, we are talking about how to be a manager, a badass coach, and a fundraiser all at the same time. My guest today, is the Fund Diva Kishshana Palmer. She is the founder of Kishshana & Co. Today, she shares how to be a manager and coach while achieving her mission of helping fund raising organizations grow.

Topics discussed this episode:

  • The importance of management and people skills
  • Making sure your people have the tools for success
  • Being strategic and creating clear goals and vision
  • Bouncing ideas and helping to create a roadmap
  • Generational differences and defining roles and responsibilities
  • Time management and allowing space to manage and fund raise

Resources:

Blackbaud

Blackbaud - Twitter #nofilternonprofit

Blackbaud - Facebook

Kishshana on Instagram

Kishshana on Twitter @FundDiva

Kishshana & Co

Kishshana on Facebook

Quotes:

“When my team does well, I do well as a manager.” Kishshana Palmer

“I try to find what my team needs to see and hear to succeed and then enable them.” Kishshana Palmer

“As a manager, you have to be able to have balance and set expectations early on.” Kishshana Palmer

Sep 05, 2017
Episode 39: Managing Change (and Avoiding Grey Hairs) in the Nonprofit Sector
31:46

Today’s episode is all about Change Management and how you can better your organization by implementing change at all levels. My guest is Tiffany Getch, an Organizational Change Manager at Blackbaud, and she is an expert at creating data-driven solutions while defining and improving processes for non-profits. Join us as we cover specific tactics and resources you can use to create change and improve efficiency at your organization.

Topics discussed this episode:

  • Project management and adding new workflows
  • Productivity and organizational tools
  • Process mapping and milestones
  • Identifying and managing stakeholders
  • RACI diagrams and user training
  • Getting the team to work together

Resources:

Trello

Smartsheet

Basecamp

Tiffany on Twitter - @Tiffany_getch

Danielle on Twitter - @DJVermenton

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

 

“When driving a project, collaboration is key. Bring the whole team across the finish line.”

 

“The biggest thing about change is to bring everybody along.”

 

“Process mapping is an incredible exercise to get clarity of the things you were doing, things you thought were getting done and and things that still need to be done.”

Aug 22, 2017
Episode 38: The Intersection of Offline and Online Tactics in Major Gifts Don't Be Afraid to Make It Work
29:09

Our topic this week is the intersection of major gifts when it comes to online and offline tactics. Many organizations resist the idea that major gifts can be done online, so we will go over how it works and what the concerns are. My guest to discuss is Jerusha Schmalzel, a Customer Success Manager at Blackbaud’s Arts and Cultural Verticle. She has over 10 years experience working with nonprofits and Arts and Cultural organizations as a VP of Development and Major Gifts Officer. Join us as we share the variety of ways major donors can be engaged online and increase the impact of your mission.

Topics discussed this episode:

  • Why the resistance towards online for some aspects of major gifts
  • The pitfalls of making assumptions about donors
  • Using technology for stewardship and efficiency, not just asks
  • Visually showing donors your mission with video content
  • Making unique content for major donors
  • Removing ego from major donor work

Resources:

Jerusha on Twitter - @jschmalzel

Danielle on Twitter - @DJVermenton

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

 

Quotes:

“Any time we make assumptions about people we’re just removing an entire group of human beings from a certain channel that might be really appealing to them.” - Jerusha Schmalzel

“People are more apt to giving to your organization when they are currently experiencing your mission.” - Jerusha Schmalzel

“Every time you convert people into that online channel, you’re freeing up more of your time to get out there and have those one to one relationships.” - Jerusha Schmalzel

“Any tool in our toolbox we should be deploying.” - Jerusha Schmalzel

Aug 15, 2017
Episode 37: Your #NoFilter Checklist for EOY Prep
35:41

On today’s episode we’re talking about our unfiltered end of the year campaign checklists - the things we need to stop doing and things we should be doing instead. My guests to discuss are Scarlett Bauman, Director of Marketing at Air Force Enlisted Village, and Brock Warner, Senior Manager of Fundraising at War Child Canada. Listen in as they share what their end of the year planning looks like and give us great advice on campaign organizing.

Topics discussed this episode:

  • When and how to start end of the year planning
  • Building content and planning stories
  • Coordinating end of year plan scheduling
  • Common campaign mistakes to avoid

Resources:

Air Force Enlisted Village

War Child Canada

The Unforgettable Photograph by George Lange

Scarlett Bauman on Twitter

Brock Warner on Twitter

Fundraising Robot on Twitter

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

Quotes:

“What do we have, what can we use and how can we extend that story out into a journey over the course of the year end campaign.” - Brock Warner

“I found that having as many people around the table at the early stages is a lifesaver.” - Brock Warner

“When they receive that email I want them to open it up...and I want them to see a compelling photograph that tells a story.” - Scarlett Bauman

Jul 19, 2017
Episode 36: When Giving Tuesday isn't on Tuesday
30:47

Today’s topic is about local Giving Days that don’t fall on Giving Tuesday - how does an organization decide which day to focus on? My guest to discuss is Amy Daly, Director of Marketing and Communications for Project Angel Heart. Her organization participates in Colorado Give Day and she shares how they balance their popular local event with the global Giving Tuesday movement. Listen in as she shares marketing and communication tips around Give Day campaigns. 

Topics discussed this episode: 

  • Creation of a state-wide Giving Day in Colorado
  • Incorporating Giving Tuesday into a local campaign
  • Consistent messaging on Give Days
  • Metrics and segmentation strategy
  • Stewardship for Giving Day donors
  • Things to consider when deciding which day to focus on
  • Project Angel Heart and storytelling 

Resources: 

Project Angel Heart

Amy on Twitter - @amykdaly

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook 

Quotes: 

“This is bigger than just us, and participating in this allows us to be part of something that’s exciting and gets people really jazzed about giving.” - Amy Daly

 

“I don’t think it’s jumping on the bandwagon to participate in something that’s successful, that’s working and it’s getting people excited.” - Amy Daly

 

“If you see people getting excited about something, get excited with them!” - Amy Daly

Jul 05, 2017
Episode 35: Email Deliverability: The Seismic Shift You Didn't See Coming
36:58

Welcome to the Raise + Engage podcast where we help organizations with online communications and development. Today, I am talking about the important topic of email deliverability with Ryan O’Keefe, Product Manager at Blackbaud. There are a lot of misconceptions with how email is delivered because the process is handed off to so many different entities. Listen in as we go over the ins and outs of email delivery, and how to ensure that your communications reach your target audience.  

Topics discussed this episode: 

  • How and why ISPs filter emails based on past history
  • Configuration and user engagement influence deliverability
  • Gmail is using open rates to judge email quality
  • Opens, clicks, downloads and any action influence engagement
  • How Blackbaud monitors everything to ensure deliverability
  • Putting the effort into re engagement campaigns
  • Give users a way to agree to receiving email
  • Offer users other ways to stay engaged outside of email 

Resources:

Blackbaud

Blackbaud - Twitter #nofilternonprofit

Blackbaud - Facebook

npENGAGE

@whoisryanokeefe on Twitter

@DJVermenton on Twitter

DanielleJohnson@Blackbaud.com 

Quotes:

At Blackbaud, we set everything up according to the best industry email practice.” Ryan O’Keefe

“Organizations need to adjust their policies for sending out email. Stop targeting inactive subscribers.” Ryan O’Keefe

“Target your most engaged users to get your biggest return at the end of the year.” Ryan O’Keefe

Jun 21, 2017
Episode 34: Finding the Sweet Spot with Behavior Based Email Communications ft. World Wildlife Fund
26:38

On today’s podcast episode, we are talking about behavior based email marketing for nonprofits with Jessica Sotelo the director of online marketing at the World Wildlife Fund. Jessica oversees the email marketing and fundraising at WWF. Listen in as we discuss how email marketing approaches change over time, and how to take a more thoughtful approach to crafting email campaigns that create lasting engagement.  

Topics discussed this episode:

  • Creating engagement by sending emails to smaller segments
  • Swim lanes and defining the levels of engagement
  • Having an unwelcome series as a last ditch effort to get opens
  • Shifting focus to acquiring subscribers through advocacy
  • Collaborating with different teams within nonprofits
  • Trusting your decisions when defining email segments

Resources:

Blackbaud

Blackbaud - Twitter #nofilternonprofit

Blackbaud - Facebook

World Wildlife Fund

Jessica Sotelo

@jayrayfray on Twitter 

Quotes:

“Instead of sending a large email blast to everyone, focus on interaction and send emails to a smaller group.” - Jessica Sotelo

“Smaller email segments have higher open and higher engagement rates.” - Jessica Sotelo

“We are going to start sending reactivation emails to unresponsive groups three times a year.” - Jessica Sotelo

Jun 06, 2017
Episode 33: Are You Telling the Right Story? Ft. Vanessa
31:39

On today’s episode we are talking about storytelling and why so many organizations are struggling with this. Our guest today is Vanessa Chase Lockshin, the President of The Storytelling Non-Profit and the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. Listen in as we discuss Vanessa’s techniques for teaching non-profits how to raise awareness by telling their stories.

Topics discussed this episode:

  • Reasons why non-profits have trouble telling their stories
  • How overthinking can trip up people in organizations
  • Why a culture that lacks collaboration makes storytelling difficult
  • Importance of using a natural tone and cadence in fundraising copywriting
  • Writing from a micro level vs. a macro level
  • Starting small with content audits
  • Data gathering to create audience personas
  • How stories help donors see the impact of their donation

Resources:

Blackbaud

 

Blackbaud - Twitter #nofilternonprofit

 

Blackbaud - Facebook

 

The Storytelling Non-Profit

 

Vanessa Chase Lockshin - Twitter

 

The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness

 

npENGAGE

 

Quotes:

 

Introduce donors to the big picture without overwhelming them. Vanessa Chase Lockshin

 

Create context for donors to understand and relate to the cause using narrative Vanessa Chase Lockshin

 

Lack of collaboration can make it difficult for people in non-profits to find stories to tell. Vanessa Chase Lockshin

May 24, 2017
Episode 32: Website Design Trends for 2017
39:56

On today’s podcast episode we are talking about Website Design Trends for 2017, including visual design, content and mobile. Our guests are Aga Siuda and Jay Schultz, design leads at Blackbaud who design responsive websites for nonprofit clients. Listen in as we discuss the hottest design strategies and trends for nonprofits today.

Topics discussed this episode:

  • Visual design elements and focusing your message
  • Information architecture and planning your site map
  • Imagery and branding with quality visual content
  • Inserting personality through design
  • Testing websites and user experience
  • Mobile responsive design, wearables and optimization

Resources:

Blackbaud

Blackbaud - Twitter #nofilternonprofit

Blackbaud - Facebook

Google Analytics

Aga’s Twitter

May 10, 2017
Episode 31: Tools for Engagement on the Web When to Do It and How
34:19

How you tell a story on your website will determine whether or not your site visitors take action and what kind of action they take. Whether you're looking for email sign-ups, donations, volunteers, or something else entirely, engagement doesn't just happen; you have to make it happen! Join Raise + Engage host Danielle Johnson Vermenton with all-star guest Ben Wong as they brainstorm ways that you can entice all your different audiences to take action online.

Topics discussed this episode:

  • How to create a “slam-dunk” website
  • The spectrum of website engagement
  • Basic metrics to measure engagement online
  • Strategic social listening
  • Personalizing engagement to the audience

Resources:

Quora.com

Reddit.com

Data Driven Nonprofits

Ben Wong - Twitter

Danielle Johnson Vermenton - Twitter

http://nofilternonprofit.blackbaud.com/

Blackbaud - Twitter

Blackbaud - Facebook

 

Quotes:

 

“Everybody is trying to stand out and get noticed, but to get noticed you have to have good content that does something for the audience.” - Ben Wong

 

“A ‘brochure site’ is the lowest level of engagement” - Ben Wong

 

“By design, what are the opportunities we’re giving for engagement? Do we have a like button, is there a sharing option, is there a place for comments?” - Ben Wong

Apr 25, 2017
Episode 30: Using Predictive Analytics to Segment Your Top Prospects for Major Giving with Target Analytics
11:59

Our guest on today’s episode is Melissa Bank Stepno, a Practice Manager with Blackbaud’s Target Analytics team. She has spent the last decade as a nonprofit consultant in predictive modeling and wealth segmentation programs, and she is here to share what she has learned during her time in the industry. Listen in as we learn how to identify the best prospects for major gift donations.

Topics discussed this episode:

  • Common challenges of Development Offices
  • Wealth screening v. predictive modeling
  • Defining predictive modeling and wealth segmentation
  • Identifying prospective major gift donors

Resources:

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

melissa.stepno@blackbaud.com

Quotes:

“Most organizations have a larger database than what they can focus on for major gift purposes.” - Melissa Bank Stepno

“The age of big data is upon us.” - Melissa Bank Stepno

“At the end of the day, data itself doesn’t raise dollars. An organization still needs to take action.” - Melissa Bank Stepno

Apr 04, 2017
Episode 29: Data Driven: Not an Option Anymore
42:11

On this episode, we’re talking to guest Steve MacLaughlin about data and the growing need for analytics in the nonprofit space. Steve is the Vice President of Data & Analytics at Blackbaud with over 20 years experience in the field. He is the author of Data Driven Nonprofits, a bestseller in 2016. Join us as he shares the top lessons learned from data analysis of current trends in nonprofit fundraising and how to apply these for future growth.

Topics discussed this episode:

  • Important data and warnings from Blackbaud’s 2016 Charitable Giving Report
  • Metrics to assess current trends and make accurate projections
  • Data driven decision-making and increasing engagement
  • Getting started with data and avoiding “analysis paralysis”
  • Current technologies available to nonprofits

Resources:

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

Blackbaud’s 2016 Charitable Giving Report

Data Driven Nonprofits by Steve MacLaughlin

npENGAGE Blog

Steve MacLaughlin at the Huffington Post

Quotes:

“Data and statistics analytics answer that fundamental question: Is something working, or is it not?” - Steve MacLaughlin

“There are multiple paths to being successful with the use of data.” - Steve MacLaughlin  

“The nonprofit that creates the shortest distance between the gift and the expected outcome, wins.” - Steve MacLaughlin

Mar 21, 2017
Episode 28: Why You Need a Portfolio Peer-to-Peer Strategy (And How to Develop One)
23:56

Today’s podcast topic is Peer-to-Peer Fundraising. The landscape for non-profit peer-to-peer fundraising is changing rapidly with technology, and we discuss actionable tips and scaleable strategies you can use right now. I’m speaking with Robin Mendez, Senior Peer-to-Peer Product Marketing Manager at Blackbaud, as she shares wealth of expertise on the top Peer-to-Peer technologies out there today.

Topics discussed this episode:

  • Current Peer-to-Peer landscape and portfolio style approaches
  • Novel ways of engaging with fundraising participants
  • New technologies and tools in the donor space
  • Virtual events and DIY fundraising
  • Changing donor demographics
  • Tips for getting started in new peer-to-peer fundraising strategies

Resources:

Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

Emily.Popson@blackbaud.com

https://mymarathon.bhf.org.uk/

Quotes:

“You have now inserted yourself as an organization into their day-to-day routine.” - Robin Mendez

 

“We’re trying to get the people who have an affinity towards us to more deeply engage and to think about our organization.” - Robin Mendez

 

“You’re providing an outlet for someone to fundraise that meets their need more specifically.” - Robin Mendez

Mar 07, 2017
Episode 27: Creating an Online Community with American Cancer Society
46:09

On today’s episode we discuss the importance of harnessing an online community from your network of constituents, alumni and clients to connect, engage and mobilize them. Our guests today are Joe Prosperi, Director for Digital Strategy for Relay for Life at the American Cancer Society, and Holly Herbert, Community Manager at Blackbaud. Joe has been with the American Cancer Society for 13 years, and currently oversees online fundraising, social media and other digital strategies. Holly has been bringing people together online for the past 15 years, and joined Blackbaud 3 years ago. Join us as we discuss strategies to create and grow a community that will benefit and accelerate your organization.

Topics discussed this episode: 

  • Defining an online community and why it’s important
  • How to create an online community
  • Connecting to and serving your community
  • Strategies to grow and engage your community
  • Segmenting community members for targeted content
  • Easy engagement opportunities
  • Social media channels versus official organizational online communities
  • Advice to people starting or struggling to build their communities

Resources:

Relay Nation

Blackbaud Community

#NoFilter NonProfit Blackbaud

Blackbaud - Twitter #raiseandengage

Blackbaud - Facebook

Emily.Popson@blackbaud.com

"Groundswell: Winning in a World Transformed by Social Technologies" by Charlene Li and Josh Bernoff

Image of engagement pyramid  - Source: Free Connection

Quotes:

“Creating an online community allows you to foster engagement with those audiences and gather those stories.” -Joe Prosperi

“Community is not just a place on a map. Community is a digital space where activity happens for your organization.” -Joe Prosperi

“Even if you’re not engaging in your digital space around your brand, people are already out there talking about it.” -Holly Herbert

Feb 20, 2017
Episode 26: A Crash Course in Social Advocacy (And Why it Matters)
46:43

On this episode, we’re taking on the topic of Advocacy: the changing role of Advocacy in social media and how this can be harnessed tactically for non-profits. Our three expert guests today are Jeanette Russell, Caroline Stuart-Freas and Sally Heaven. Caroline is a Senior Advocacy Customer Success Manager at Blackbaud, helping non-profit clients succeed in their online advocacy and fundraising goals. Jeanette is a Product Marketing Manager for Blackbaud with 25 years of experience and has a special focus on advocacy and social media engagement. Sally works in Client Success at Blackbaud, helping customers to achieve success with seven years of online advocacy experience directly engaging supporters.

Topics discussed this episode:

  • Current trends in the Advocacy scene
  • How to break through the noise and think outside the box
  • Harnessing citizen supporters to make an impact
  • Giving up control and messaging to supporters
  • Lessons learned through the recent US election
  • New tools in online advocacy

 

Resources:

http://nofilternonprofit.blackbaud.com/

https://www.indivisibleguide.com/

https://attentive.ly/power-to-your-people/

https://attentive.ly/reach/

Blackbaud - Twitter

Blackbaud - Facebook

Emily.Popson@blackbaud.com

 

Quotes:

“Strategy coupled with smart tactics, which are the tools, can scale change much faster.” - Sally Heaven

 

“We are in a new and exciting place in the world of online advocacy...we have so many tools at our disposal” - Caroline Stuart-Freas

 

“Citizen movements are having an enormous role in leading change.” - Jeanette Russell

Feb 07, 2017
Episode 25: Profiles in Nonprofit Leadership: What we Need for Today's Organizations
32:21

On today’s episode, we discuss the important topic of Leadership with our guests Rachel Hutchisson and Mark Pitman. Rachel is a Corporate Social Responsibility (CSR) executive at Blackbaud, heading up volunteerism and philanthropy efforts at the leadership level. Mark Pitman is the CEO and Founder of Concord Leadership Group, Fundraising Coach and Non-Profit Academy. Join us for our open discussion on the state of leadership within non-profit organizations and how to develop talent to fill current and future leadership gaps.

Topics discussed this episode:

  • What makes a good leader?
  • Leadership in a non-profit organization
  • Investing in infrastructure and professional development
  • Leadership gaps and talent management
  • Recent reports on leadership trends within non-profits

Resources:

Blackbaud - Rachel Hutchisson

Rachel Hutchisson - Twitter

Concord Leadership Group

Mark Pitman - Twitter

Non-Profit Academy - Mark Pitman

Fundraising Coach - Mark Pitman

Danielle Johnson Vermenton - Twitter

Danielle Johnson Vermenton - Facebook

Blackbaud - Twitter

 

Quotes:

“We come to work everyday as a complete person, not just a business person, with the desire to do good and make change in the world.” - Rachel Hutchisson

 

“It’s a much better journey when you’re not the smartest person in the room.” - Mark Pitman

 

“Professional development is not extravagant.” - Rachel Hutchisson

 

“Honesty and integrity are the best fundraising tools.” - Mark Pitman

Jan 31, 2017
Episode 24: Wrap-Up and Look Ahead
24:11

In our final podcast of the year, host Danielle Johnson Vermenton shares her favorite episodes from 2016, gives a sneak peek into what’s coming for the series in the new year, and offers final tips and advice for her loyal listeners.

Dec 20, 2016
Episode 23: Getting Your Hands Dirty: Marketing as a "Profit" Center
45:41

Speaker, author, and coach John Haydon joins host Danielle Johnson Vermenton to talk about how marketing can be a "profit" center for nonprofit organizations. What do we mean by that? We mean turning your marketing department - even a department of one - into a fundraising machine. How? Tune in to find out.

Dec 06, 2016
Episode 22: Best of BBCON 2016
28:01

Join our guests, Jodi Smith, Vice President & Executive Director, Sanford Health Systems, and Veronica Brown, Director of Individual Giving & Communications, Chicago Public Library Foundation, to hear what they loved most about bbcon 2016, the annual conference where technology and social good meet. Plus, get the behind- the-scenes scoop on this year’s insightful and inspiring three-day event. We’re even bringing in a number of awesome bbcon speakers for a special encore session!

Nov 22, 2016
Episode 20: It's Too Real: Season Three Recap
50:47

We have wrapped up our third season of the Raise + Engage podcast. We can't believe it! Let's take a look back at the "realest" highlights from this season's episodes and revisit some of the top tips shared during our open-mic sessions. One of our favorite nonprofit web design pros and guest of the podcast in season three, Ben Wong of Blackbaud, returns to the podcast to relive his favorite moments, share what tips he hopes others took away from the season, and offer some advice he forgot to give during his appearance in Episode 16. Whether this if your first time tuning in or your twentieth, this episode has something for you!

Nov 08, 2016
Episode 21: Backstage with #NoFilter Nonprofit: The Creation of a Best-in-Class Marketing Program
50:13

This is a very special episode of the Raise + Engage Podcast! Host Danielle Johnson Vermenton is joined by the two marketing pros behind the #NoFilter Nonprofit program and this very podcast, Emily Popson and Clare Corriveau of Blackbaud, to share how a for-profit marketing team overhauled its plan to increase open rates and reach more people.

These two women are not only passionate about great marketing but also about helping the social good community achieve the best results possible. In this episode they share their journey and process along with actionable tips for you to use to begin crafting your own best-in-class campaign for your cause! You'll get an inside look at what sparked these marketers to take a different approach, why they chose to explore new channels, how they approached planning a year of content, and the importance of putting engagement and interactivity at the top of your organization's priority list.

If you're thinking about how to improve your nonprofit's marketing and communications efforts in 2017, tune in now!

Nov 07, 2016
Episode 19: End-of-Year Giving: Extreme Makeover Edition
46:21

For episode 19 we are talking about the much anticipated end of year giving season. Mike Snusz (Principal Strategy Consultant, Blackbaud) and Danielle Altenburg (Director of Development, Animal Welfare League of Arlington) join host Danielle Johnson for a discussion about giving your end-of-year campaign an extreme makeover: what’s involved, what it takes, and how extreme the changes really need to be to yield extreme results. If your organization can make a few changes and tweaks now, it could be all you need to find year-end success.

Oct 20, 2016
Episode 18: Stop Being Boring on #GivingTuesday
42:22

#GivingTuesday isn’t a fad anymore, but organizations can’t just send an email asking for donations and call it a day. Your communications need to be on point and drive interest that moves people to give. You only have 24 hours to bring in the donations so boring just isn’t an option. Emily Fink, Development Staff Writer, Sanford Health Systems, joins Danielle on this episode to talk about their first year participating in #GivingTuesday, lessons learned, and how they are approaching the big day this year.

Oct 04, 2016
Episode 17: The Yellow Brick Road to End-of-Year Giving
45:36

In this episode, Kerry Meyers, Internet marketing manager at The Carter Center, and Scott Gilman, senior consultant at Blackbaud, join host Danielle Johnson Vermenton to discuss end-of-year preparations, leveraging data and interactive content and how to win the hearts of prospects and donors before December.

Sep 06, 2016
Episode 16: Ten Ways to Lose a Donor on Your Website
54:11

Your website often serves as a first impression for your nonprofit organization. Are you charming the socks off first-time visitors or leaving them uninterested in your cause and uninspired to give? For episode 16, Danielle is joined by Blackbaud’s nonprofit website expert Ben Wong to cover the 10 most common ways to lose a donor online and how to avoid them. 

Aug 23, 2016
Episode 15: End-of-Year Giving: Who’s Really Driving It?
48:31

There's a debate among experts who work with nonprofits over the driving factor behind end-of-year giving. Is the giving season really inspired by individual donors feeling more generous or have nonprofits created that sentiment through all of our marketing, outreach, and appeals? Danielle is joined by Farra Trompeter, Vice President at Big Duck and Marc Pittman, CEO of the Concord Leadership Group and Founder of FundraisingCoach.com for this episode to tackle this timely topic.

Aug 07, 2016
Episode 14: It's Too Real: Season Two Recap
58:41

Before we wrap up our second season of Raise + Engage podcasts, let's take a look back at the "realest" highlights from our last six episodes and revisit some of the top tips shared during our open-mic sessions. Two of our favorite nonprofit pros and guests of the podcast in season one, William DaSilva of eSimpleIT and Chris Geady of Blackbaud, return to the podcast to share their favorite episode take-aways and what they hope others took away from the season.

Jul 26, 2016
Episode 13: Finding the Right Engagement for Your Audience
39:01

So you want to create a moment with your audience but don't know where to start? Many nonprofits are turning their focus to campaigns about engagement instead of money. During this episode of the Raise and Engage podcast, you'll hear about two organizations - Save the Manatee Club and Surrey Women's Centre - that have recently run very successful engagement campaigns for the first time. Danielle will dig into why they chose to do an engagement campaign, how each organization chose their approach (one funny, one serious), and what the results have been! You'll also hear why Danielle thinks you should attend BBCON 2016 and she shares a sneak peek into some of the sessions she's working on! You don't want to miss this one!

Jul 17, 2016
Episode 12: Digital Outlook: Trends and Strategies for Nonprofits
47:38

The 2016 Digital Outlook Report results are in! This report, which is a collaborative research project from Care2, hjc, NTEN, and The Resource Alliance, discusses digital trends and how nonprofits can harness them to better serve their organizations. In this podcast, Mike Johnston, president and founder of hjc, joins Danielle to walk through the findings and highlight new best practices and unexpected insight along the way. Tune in to understand where you sit within the nonprofit digital world and begin to make the decisions, changes, and investments needed to properly align your organization to your digital strategy.

 

Jun 19, 2016
Episode 11: The Not So Obvious Shift Happening in P2P Fundraising and Why It Matters
01:07:48

In the early 2000s, we had the first PalmPilot, the first peer-to-peer fundraising page, and first digitally crowdfunded initiative—all clearly shifting the world of peer-to-peer fundraising. Today’s changes are happening more quickly and less obviously, making it more critical than ever for us as nonprofit professionals to pay attention and ask ourselves: Are we adapting to the changing technology landscape? Are we paying attention to what our donors are saying? Are we challenging ourselves to embrace new fundraising trends and behaviors? In this podcast, guest host Emily Popson is joined by Senior Peer-to-Peer Consultant, Shana Masterson, to discuss how changing expectations and technology have shifted behaviors for donors and fundraisers and what that means for your peer-to-peer efforts.

Jun 06, 2016
Episode 10: Conversion Is the Name of the Event-Donor Game
46:02

Can all those event donors really convert into new volunteers, supporters, and advocates? Heck yes! During this podcast, two expert consultants, Taylor Shanklin and Amy Braiterman, will talk about the ins and outs of taking event donors on a new journey for the long run.

Head over to the #NoFilterNonprofit Hub to download our listener exclusive "10 Tips for Converting Event Donors".

 

May 23, 2016
Episode 9: The Donors Are Coming: Here’s How to Keep Them
51:45

What happens if your “Oh snap!” moment is a huge influx of new supporters? Is your team prepared? Do you have a conversion plan in place? Is the tech up to snuff? Tune into this podcast to learn from two wildly successful major gifts fundraisers, Kathryn Cousins of John J. College of Criminal Justice and Rachel Muir of Pursuant, who have raised, stewarded, and retained their fair share of donors.

May 09, 2016
Episode 8: Engagement Is the New Acquisition
53:01

There's been a shift in the nonprofit industry toward quality over quantity and engagement over acquisition. To develop stronger relationships with supporters and a more powerful brand, organizations need to give constituents a greater return for their investment. In this episode, Austin Graff, Social Media Manager at Honest Tea and Harmony Eichsteadt, Head of Community as The Good Life Project, join Danielle to answer the question, "Is engagement the new acquisition?", discuss their experiences with this important shift and share what it means for you.

Apr 25, 2016
Episode 7: It’s Too Real: Season One Recap
53:01

Before we wrap up our first round of Raise + Engage podcasts, let's take a look back at the "realest" highlights from our first six episodes and revisit some of the top tips shared during our open-mic sessions. Our first guests, Jodi Smith of Sanford Health Systems, and Ali Burke of Southlake Regional Health Centre Foundation, from episode one, return to the podcast to share their favorite episode take-aways with Danielle. Plus, we’ll dish out what’s coming up for the next season of Raise + Engage.

Apr 25, 2016
Episode 6: The Power of ‘No’ at Work
53:01

You have a job description, but on any given day, you're probably doing dozens of things outside the scope of that description. Combine that with the challenge of a fast-paced environment and the shifting priorities of funders, colleagues, and board members and it’s easy to fall short of doing your best. By being mindful of your limitations and capacity—and saying “no” when your plate is full—you can actually do more for your cause. In the sixth installment of the Raise and Engage podcast Danielle Johnson and Robin Anderson discuss the power of saying “no” at work.

 

Apr 05, 2016
Episode 5: Professional Development: Getting Un-Stuck
53:01

In the most recent episode of Raise + Engage, Danielle is back with Brian Reich from little m media to discuss how nonprofit professionals can stay motivated and energized in their day-to-day roles. Brian shares his experience working with nonprofits and the lessons and tips he's learn from and shared with them over the years, including tips for avoiding a professional rut, creating forward momentum in your career and pushing yourself outside of your comfort zone. If you're considering making a career move or want to ensure you're on the right path, you won't want to miss this inspo-packed episode!

Mar 16, 2016
Advocacy Part 4: Turning OMG into Opportunity
17:12

In “Turning OMG into Opportunity,” the fourth episode of our advocacy mini-series, host Sally Heaven is joined by digital strategist and nonprofit expert Emily Goodstein to talk about preparing your organization for crisis situations. Listen in to hear how to turn an attack on your organization into a fundraising opportunity.

Mar 15, 2016
Advocacy Part 3: Kickin' Asks with Advocacy
15:15

For Part 3, “Kickin’ Asks with Advocates,” host Emily Goodstein is joined by Sara Thomas of World Wildlife Fund to talk about crafting the ask. Listen in to hear best practices on how to make an effective fundraising ask—from building relationships before popping the question to telling compelling stories that sell your cause.

Mar 15, 2016
Advocacy Part 2: Say "Sayonara" to Silos
13:52

In Part 2 of our special advocacy mini-series, host Emily Goodstein is joined by Sara Thomas of World Wildlife Fund to talk about breaking down barriers within your organization. Tune in to “Say “Sayonara” to Silos” and hear tips on improving collaboration between communications, membership, and fundraising teams to raise more money—and support—for your root ’cause.

Mar 15, 2016
Advocacy Part 1: The Mission for Acquisition
23:45

Welcome to our new mini series on advocacy! In Part 1, “The Mission for Acquisitions,” host Caroline Stuart- Freas is joined by Colin Delany from epolitics.com to discuss growing your email list. From tips on achieving organic list growth to advice on when and where to invest dollars in acquisition, you don’t want to miss out on this awesome session!

Mar 15, 2016
Note from Danielle: Special Mini Series on Advocacy
01:06

We're interrupting our regularly scheduled programming to bring you a special mini series on all things Advocacy. Danielle is taking a back seat for four episodes as our special guests explore tips for organic list growth, breaking down barriers within your organization, best practices for making a fundraising ask and preparing your organization for crisis situations. We think you're really going to enjoy this! And as always, afterwards head on over to nofilternonprofit.blackbaud.com for more filters-off content and listener exclusive downloads.

Mar 15, 2016
Episode 4: Apps and Hacks to Stay (Mostly) Sane
53:01

In the most recent episode, Blackbaud’s own interactive product marketer, Julia Lenz, joins host Danielle Johnson to share some high tech. (and no tech.) productivity tips to help nonprofit professionals stay sane in the crazy world of philanthropy. Tune in to hear:

  • Tips for how to spend the first 30 minutes of your day
  • The benefits of 15 minute meetings
  • Why notebooks are still relevant to successful organization
  • Ideas for better managing for inbox
  • Why you should take lunch outside the box
  • ...and much more!

Don’t forget to visit the #NoFilterNonprofit Hub afterwards to download our newest tip sheet 10 Productivity Hacks for Nonprofits.

Mar 08, 2016
Episode 3: Tech. Connection: Solutions, Strategy, and Staff
53:01

In episode 3 of the Raise + Engage podcast, Danielle Johnson is joined by Chris Geady and William DaSilva, two IT experts in the nonprofit space, to talk technology integration for NPOs: when you need it, when you don’t, and how to do it successfully. Tune in to hear:

  • When to say NO to integration
  • How to set your strategic plan before even looking at technologies
  • Ways to get your entire team on board 
  • The importance of identifying a project lead
  • The RFP process - how it should and should not go

And William shares a story about a nonprofit that may or may not have still been using a typewriter. You don't want to miss this one!

Don’t forget to visit the #NoFilterNonprofit Hub afterwards to download our newest tip sheet 8 Tips to Successfully Integrate Technology.

Feb 23, 2016
Episode 2: From Socially Awkward to Socially Awesome
53:01

According to Danielle Johnson, the straight-shooting host of our Raise + Engage podcast series, if your staff members aren’t the number one advocates for your cause on social media, you’re failing. In the most recent episode, Danielle is joined by Blackbaud’s own social media guru Madeline Turner to discuss overcoming social struggles and creating a social ambassador program at your organization.

Feb 08, 2016
Episode 1: Corporate Culture & Development: Shake It Up!
53:23

Danielle is joined by three nonprofit rockstars ( Jodi Smith of Sanford Health Systems, Veronica Brown of Chicago Public Library Foundation and Ali Burke of Southlake Regional Health Centre Foundation) to breakdown how to shake things up this year and build a better more authentic team that gets stuff done!

Jan 19, 2016