Marketing School | Digital Marketing | Online Marketing

By Neil Patel & Eric Siu.

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Description

Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.

Episode Date
Why You Shouldn't Read Books | Ep. #691
05:04

In episode #691, Eric and Neil Discuss why you shouldn’t just read books all day. Tune in to hear why you need to limit the time you spend absorbing information.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Shouldn't Read Books
  • [00:40] People spend so much time reading, that they end up taking little action.
  • [00:55] If you don’t spend time implementing ideas within your business, this is problematic.
  • [01:30] Someone wrote a post about when it’s time to learn and when it’s time to earn; it is important to delineate time for actionable ideas.
  • [01:50] Experimentation is the ultimate teacher.
  • [02:02] Make mistakes and learn from them.
  • [02:15] Don’t read random books, read books that address your specific problems.
  • [03:10] Make sure to take notes and take action on your ideas after reading.
  • [03:35] Eric and Neil aren’t advocating ignorance, they’re saying limit your time absorbing information and spend more time enhancing your company.
  • [04:26] That’s it for today!
  • [04:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 22, 2018
How to Rank Higher on Google (Without Doing SEO) | Ep. #690
07:03

In episode #690, Eric and Neil discuss how you can rank higher on Google without using SEO. Tune in to hear why optimizing user experience is key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Rank Higher on Google (Without Doing SEO)
  • [00:58] Check out Google Rank Brain.
  • [01:10] There are backlinks, etc. but there is an ultimate factor that tells Google a result is relevant.
  • [01:40] When you’re looking at user experience, bounce rate, etc., that is the ultimate signal that the result is relevant.
  • [02:07] User experience is one of the most important aspects of a website. Optimize user experience.
  • [02:20] Try UserTesting or UsabilityHub to examine your site.
  • [02:45] Nothing beats talking to your users and hearing what they like and don’t like.
  • [03:00] Once you have a big enough sample size, you can improve your site and rankings based on the solid amount of feedback.
  • [03:25] If you are also trying to optimize for load times, try using GTMetrix to see how your site fares.
  • [03:40] Eric’s site takes 10 seconds to load on mobile devices, which is far too long and it needs to be optimized.
  • [04:15] When optimizing for usability, you need to test twice: once for desktops and another time for mobile devices.
  • [04:30] You shouldn’t have separate mobile and desktop versions, just one killer site that works for everything.
  • [05:15] Even if someone has an LTE or 4G phone, does not guarantee fast connections at all times.
  • [05:36] When optimizing for user experience, make sure you’re running A/B tests.
  • [05:58] Neil tested the pop-ups on his site and how it affected user experience on mobile and desktop.
  • [06:27] That’s it for today!
  • [06:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 21, 2018
7 Essentials to Building a Million Dollar Business | Ep. #689
05:58

In episode #689, Eric and Neil count out the essentials to building a million dollar business. Tune in to hear what steps you should take to achieve success.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Essentials to Building a Million Dollar Business
  • [00:38] 1: You have to have something that people actually want.
  • [00:54] 2: Go out there and find all the competitors and hit up their customer list; offer the same product to them for less.
  • [01:25] When you’re starting off, you don’t have as many expenses and you can do free or low-cost work.
  • [01:48] 3: Having a great team is the most important facet of any company.
  • [02:00] Read the book Who? to learn how to build a great team.
  • [02:11] 4: Get an office!
  • [02:35] Having a physical location makes communication easy and it is helpful when building a solid team.
  • [03:22] When Singlegrain was starting, they left an office space, but things got much easier once they all moved back into the same office space.
  • [03:40] 5: Become a media company.
  • [04:08] 6: You have to have upsells and downsells.
  • [04:18] Stop trying to close new sales and focus on existing customers.
  • [04:48] Marketing costs are lower and profit margins are higher.
  • [05:00] 7: Focus in on one marketing channel.
  • [05:10] Trying to do too many things at once will kill your business.
  • [05:25] That’s all for now!
  • [05:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 20, 2018
How to Out-Market a Multi-Billion Dollar Company | Ep. #688
06:36

In episode #688, Eric and Neil discuss how you can out-market a multi-billion dollar company. Tune in to hear how you can beat out some of the biggest names in the game.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Out-Market a Multi-Billion Dollar Company
  • [00:52] Allbirds shoes have raised over $27 Million in funding.
  • [01:18] Nike and Adidas are shaking in their boots over this company.
  • [01:35] Eric and Neil wouldn’t worry, they would just undercut Allbirds’ pricing.
  • [01:56] The reason Allbirds is succeeding, is because they built up a great fan community.
  • [02:20] Your first 1000 fans are the most important.
  • [02:30] Eric likes Allbirds because they are comfortable, cool, and cheap. He found out about them through word-of-mouth.
  • [02:50] Eric then went on and told about 20 people about Allbirds. He’s so enthusiastic about the brand.
  • [03:50] Allbirds started by running a bunch of Facebook ads.
  • [04:00] Eric would crank away at podcasts, while Neil would target influencers.
  • [04:30] Neil would also guest post and focus on content marketing.
  • [04:55] When releasing your product, get the community involved in feedback, which will make them feel more involved.
  • [05:23] Eric is an investor in Unity Influence, which connects people with influencers.
  • [06:00] That’s all for today!
  • [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 19, 2018
The Best Hack to Building Thousands of Backlinks Fast | Ep. #687
04:55

In episode #687, Eric and Neil discuss the best hack for building thousands of backlinks. Tune in to find out the simplest way to get more site traffic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Hack to Building Thousands of Backlinks Fast
  • [00:45] Go to AHREFS and see which of your competitors is getting the most traffic.
  • [01:15] Take your competitors top blog posts and turn them into infographics. Use 99Designs or Dribble.
  • [01:38] Contact all the people who like the top blog posts and direct them to your infographic.
  • [02:30] There was a HubSpot employee whose data Neil cited and used. When Neil’s infographics based on his work got more traffic, the HubSpot employee was understandably pissed.
  • [02:53] News Jacking covers this topic of poaching/re-imagining others’ work.
  • [03:12] Neil bought out another site that now redirects to NeilPatel.com.
  • [03:55] Look up the skyscraper technique on Backlinko. This will help you re-imagine blog posts.
  • [04:22] That’s all for today!
  • [04:24] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 18, 2018
Haters Gonna Hate- How to Deal With Negativity on Social Media | Ep. #686
06:51

In episode #686, Eric and Neil discuss dealing with haters. Tune in to hear how you can face negativity head-on.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Haters Gonna Hate- How to Deal With Negativity on Social Media
  • [00:45] Eric and Neil have received negative or snarky comments on their YouTube channel.
  • [01:25] The moment you think you are the best at anything, is when someone swoops in and steals your crown.
  • [01:45] It feels like you're making progress when you have haters.
  • [02:02] Neil did the “Who is Neil Patel?” campaign. Some of the paid models were wearing less than enough clothing.
  • [02:30] Men and women came after Neil for his supposedly sexist campaign.
  • [03:10] If you try to please everyone, you end up pleasing no one.
  • [03:22] Ultimately, the campaign was successful.
  • [03:37] If you don’t have haters, you’re doing something wrong.
  • [03:50] Pushing boundaries will always provoke people.
  • [04:30] Neil has released free tools that undercut his competitors, which got the industry talking.
  • [05:10] Focus on your end goal and ignore the hate.
  • [05:30] Always apologize when you have done something wrong, but don’t give in to negativity.
  • [06:10] Haters have internal stuff going on and it’s more about them than it is about you.
  • [06:18] That’s all for today!
  • [06:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 17, 2018
How Much Should Your Charge For Your Product or Service | Ep. #685
09:05

In episode #685, Eric and Neil discuss pricing. Tune in to hear how you can figure out the right price for your product or service.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Much Should Your Charge For Your Product or Service
  • [00:40] How does one settle on pricing for a product?
  • [00:48] Neil completely made it up. There was no logic behind his pricing.
  • [01:35] If the market for your product is saturated, compare yourself to your competitors.
  • [01:55] You can charge the same or more if your product is comparable.
  • [02:20] Make sure you are price-matching or charging just under your competitor’s rates.
  • [03:35] Price Intelligently is a great resource.
  • [04:00] @Patio11 is a pricing nerd, who has written great posts about pricing products.
  • [04:35] As yourself what price is too expensive and what price is so low it would make you question the quality of the product.
  • [05:12] Crazy Egg has a partner that helps you chart out your rates.
  • [05:50] Never take advice blindly, always run A/B tests.
  • [06:51] Pricing is the biggest lever that you can pull.
  • [07:04] Some companies adjust pricing as often as four times per year.
  • [07:15] Do your due diligence and go with what seems right.
  • [07:28] Domo is valued at $2 Million, but there are comparable products that are worthless. Why?
  • [08:27] That’s it for today!
  • [08:33] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 16, 2018
How to Rank at the Top of Google Without SEO or Paid Ads | Ep. #684
05:31

In episode #684, Eric and Neil discuss one way you can rank without using SEO or paid ads. Tune in to hear how you can rank without all the work.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Rank at the Top of Google Without SEO or Paid Ads
  • [01:05] Neil doesn’t always come up with his own marketing strategies.
  • [01:22] When Eric owned the elder care website, it wasn’t ranking.
  • [01:50] They clicked on the top-ranking site, which was poorly curated. They bought out the site to use it to climb in the rankings.
  • [02:45] Neil used this method to help his sites rank higher.
  • [02:52] It’s a more affordable approach to ranking higher.
  • [03:45] Everyone has a number at which they would agree to sell.
  • [04:30] Buy a site that has diversified traffic, instead of just one stellar keyword ranking.
  • [04:50] Buy a site with a good traffic portfolio.
  • [04:53] That’s all for today!
  • [04:57] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 15, 2018
How to Get Paid $10,000 For an Hour Speech | Ep. #683
09:05

In episode #683, Eric and Neil discuss how you can get paid speaking gigs. Tune in to hear how to land these lucrative opportunities.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Paid $10,000 For an Hour Speech
  • [00:36] If you’ve never done public speaking, you should, because it’s the quickest and easiest way to make money.
  • [01:00] If you don’t get paid, you can get compensated in other ways.
  • [01:25] Figure out what you want and negotiate for that (accomodations, leads, etc.).
  • [01:45] It took Eric 2 years to get a paid speaking gig, but it Neil 4-5.
  • [02:00] Don't expect the get paid from day one.
  • [02:35] Make a speaking engagements page on your website.
  • [02:45] Make sure you get images and footage of you speaking.
  • [03:25] Get comfortable asking about budget and audience demographics.
  • [03:53] Create YouTube videos that show you giving a speech/webinar. It will help you generate public speaking leads.
  • [04:35] Bryan Harris has a helpful tool that helps people find speaking engagements.
  • [05:25] Speaker bureaus are a great way to get gigs, but don’t sign an exclusive deal with anyone.
  • [05:45] Self-publish books and send them to corporations as a marketing campaign.
  • [06:45] Speaking engagements can always lead to other opportunities.
  • [07:22] Be patient and scrappy.
  • [07:45] It may take a while to land gigs.
  • [08:00] Offer bonuses like meet and greets with conference attendees.
  • [08:30] That’s it for today!
  • [08:34] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 14, 2018
How GDPR Affect Your Marketing Efforts | Ep. #682
09:16

In episode #682, Eric and Neil discuss GDPR. Tune in to hear how you can become GDPR compliant.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How GDPR Affect Your Marketing Efforts
  • [00:52] This is something the EU came out with two years ago. As of May 25th 2018, this is something that anyone who does business with the EU will have to put into effect.
  • [01:50] You have to be really transparent with your data collection.
  • [02:05] It’s all about transparency.
  • [02:38] You also need a system in place that allows people to wipe their information from your database.
  • [02:50] If you aren’t working with or in the EU, you don’t have to worry about GDPR.
  • [03:33] Neil’s site has an opt-in tick box for anyone in the EU.
  • [03:58] The penalty for violating GDPR is €20 Million or 4% of the year’s revenue.
  • [04:38] You can’t auto-tick boxes anymore.
  • [04:55] Eric found his conversions rates got better, even though he couldn’t auto-opt-in for people.
  • [06:00] Neil tested his conversions and has not seen any changes by implementing GDPR.
  • [06:33] They decided to implement these rules universally.
  • [07:12] Look at your privacy policy and terms of service to see if they align with GDPR rules.
  • [07:18] Disclaimer template has lawyers that can look over your business and figure out if your are GDPR compliant.
  • [07:54] If you want a good example of a business that is trying to be GDPR compliant, check out Slides.com.
  • [08:24] If you’re within the US, check out Privacy Shield.
  • [08:40] That’s all for today!
  • [08:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 13, 2018
The Best Way to Survey Your Audience | Ep. #681
05:56

In episode #681, Eric and Neil discuss the best way to survey your audience. Tune in to hear how and why you should survey your customers and why it is so vital to improving your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Way to Survey Your Audience
  • [00:35] There are two types of data: quantitative and qualitative.
  • [00:45] Google Analytics tracks quantitative.
  • [00:56] Over 95% of your traffic (and maybe more) don’t convert. Why?
  • [01:10] The Google numbers won’t tell you. You have to talk to your customers through phone, email, and text.
  • [01:20] Surveying is qualitative data. When combined with quantitative, you will be able to greatly improve your business.
  • [01:44] Eric was recently reading the blog “Wild Audience”. The site surveyed him.
  • [02:00] The questions he answered were a way to qualify visitors and segment them into the right campaigns.
  • [02:40] Survey Slam was recommended by “Wild Audience”. It’s a WordPress plugin that costs $97 for the developer license.
  • [03:10] You leave money on the table by not putting people into the right classification.
  • [03:18] Don’t ask too many questions at once and make sure they aren’t biased.
  • [03:40] Make sure your questions are open-ended, so you don’t accidentally bias the survey.
  • [04:22] You can use a word cloud to combine your qualitative feedback.
  • [04:29] From there, you can look at what the commonalities are and make decisions based on the insights you gain.
  • [04:49] When people are done with the survey, make sure to show them a Thank You page that will drive a conversion.
  • [05:21] That’s all for today!
  • [05:24] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 12, 2018
Here's What You Should Put on Your Thank You Page | Ep. #680
05:43

In episode #680, Eric and Neil discuss what you should be doing on your Thank You page. Tune in to hear how you can use this page to drive more conversions.

TIME-STAMPED SHOW NOTES

  • [00:27] Today’s Topic: Here's What You Should Put on Your Thank You Page
  • [00:38] Make the most of your “Thank You” page.
  • [01:20] Eric put a video on his page, thanking people for joining the community. It’s a way to drive another conversion or get the viewer to share the page.
  • [01:48] Neil also has a video that explains what his customers’ options are, which directs them to more conversion paths.
  • [02:30] For Ecommerce businesses, someone already has to buy a product to get to your Thank You page.
  • [02:45] Try to offer relevant upsells to these people.
  • [03:15] Try to target people based on their presumed needs. Survey your customers!
  • [03:30] Once you know what they are looking for, offer similar upsell items.
  • [04:06] Amazon is great at Ecommerce upsells.
  • [04:30] On the Thank You page, make sure your upsells are one-click and easy to use.
  • [04:55] Convert Flow knows what kinds of things people have purchased from your website and will offer them upsells automatically, based on the information they have collected.
  • [05:10] That’s all for today!
  • [05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 11, 2018
Why Videos Are Better Than Text Even Though They Don't Rank on Google | Ep. #679
05:43

In episode #679, Eric and Neil discuss why videos are better than text content. Find out why you need to be incorporating videos into your marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why Videos Are Better Than Text Even Though They Don't Rank on Google
  • [00:41] Eric thinks videos are better than text. YouTube is the #2 search engine in the world and videos can rank on the front page.
  • [00:55] Because we all have faster internet, video content in rising in popularity more so than before.
  • [01:05] Neil thinks text generates long-term search traffic that can’t be beat.
  • [01:28] In an ideal world, you would do video and text.
  • [01:45] Video is time consuming, harder to rank, harder to go viral, etc.
  • [01:57] Even so, the people who watch are more engaged and conversion rates are higher.
  • [02:10] Incorporating video into your blogs is a great method.
  • [02:40] At conferences, Eric and Neil get great responses from the videos they post.
  • [03:00] If you can’t get high view counts, get other sites to embed your video.
  • [03:10] Add subtitles and translations to your videos to reach a wider audience.
  • [03:25] Anchor.fm can make a video for you from your audio podcast. You can then post it to Instagram and Facebook.
  • [04:05] Eric and Neil know recording in a studio is better than recording a podcast at home.
  • [04:30] Neil’s office does sales presentations over video.
  • [04:45] They also do a lot of video conferencing. Because of their casual dress code, everyone keeps a dress shirt around to throw over their more casual clothes.
  • [04:55] Videos build relationships and deeper connections.
  • [05:08] That’s all for today!
  • [05:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 10, 2018
A Really Cheap Way to Get Kim Kardashian to Promote Your Business | Ep. #678
04:51

In episode #678, Eric and Neil discuss cheap ways you can get celebrities to promote your business. Tune in to hear how you can get affordable celebrity plugs!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: A Really Cheap Way to Get Kim Kardashian to Promote Your Business
  • [00:38] There is a site called Charitybuzz where celebrities post causes that are important to them.
  • [00:53] You can bid money for a celebrity’s time and the money will go to their charity.
  • [01:00] Tai Lopez probably uses this site.
  • [01:15] You can get videos, podcast audio, etc. from big celebs.
  • [01:25] You can’t be aggressive with your product, but you can do a meet and greet or get photos, video, audio and in effect promote your business.
  • [02:08] Eric and Neil have had people do free work for them (they offered).
  • [02:16] These people did their research and offered a solution in order to build a relationship.
  • [02:33] Eric and Neil have a mutual friend who built a relationship with Neil, simply by being persistent.
  • [02:58] People look at you in a different light when celebrities get involved.
  • [03:18] It’s surprising how many of these celebrities have less money than you think.
  • [03:26] Logan and Jake Paul crush Instagram, YouTube and their income is $1 Million per month. If these are the cream of the crop, think of others who probably don’t make as much, but have a similar influence level.
  • [03:51] That’s all for today!
  • [04:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 09, 2018
Sex Still Sells | Ep. #677
06:01

In episode #677, Eric and Neil discuss how sex is still used in marketing. Tune in to hear what they think about this method of advertising and whether you should be using it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Sex Still Sells
  • [00:40] The most popular people on the internet still use sex to sell.
  • [00:56] We’re still at a place in marketing, where sex sells.
  • [01:24] When you see Trump in the news all the time, it’s because he is generating reactions, which is kind of selling.
  • [01:35] Using sex is problematic, whether you are leveraging men’s or women’s sexuality.
  • [01:53] You’ll get a lot of haters, but you will also get a lot of conversions.
  • [02:00] There was a case study done by affiliate marketers where they posted a Facebook ad and the image was of a woman’s breasts. The click-through rate was extremely high, but it was also extremely distasteful.
  • [02:32] GoDaddy used Danica Patrick to sell their service.
  • [02:55] That was tasteful.
  • [03:05] Beats used the Kardashians, but in a way that wasn’t overtly sexual.
  • [03:30] Now is not the time to use overly aggressive sexual marketing, because of the current political and cultural climate.
  • [03:42] The world is evolving to become more inclusive and less exploitative.
  • [04:10] If you have to use sex to make your business work, your product or service may not be the best.
  • [04:55] If you search “International Women’s Day Ads” or “Most Empowering Ads for Women”, this will give you an idea of how sex can sell in a non-exploitative way.
  • [05:26] That’s all for today!
  • [05:30] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 08, 2018
Content Marketing Doesn't Work The Way You Think | Ep. #676
05:56

In episode #676, Eric and Neil Discuss the two schools of thought on content marketing. Tune in to hear how your conversions rates can be affected.

TIME-STAMPED SHOW NOTES

  • [00:27] Today’s Topic: Content Marketing Doesn't Work The Way You Think
  • [00:37] There are two schools of thought on content marketing: The first is: Write a lot of content and you will get rankings, traffic, and generate a ton of sales.
  • [01:02] Someone will not convert the same way if they visit your home page vs. your blog post, because the intent is to read, not to buy.
  • [01:20] You just have to keep in mind how conversions work.
  • [01:38] The second school of thought is that quality wins over quantity every time.
  • [01:50] Backlinko writes infrequent, high-quality content.
  • [02:07] HubSpot posts the most content, but their quality isn’t as good.
  • [02:44] However, they still do extremely well in rankings, conversions, etc.
  • [03:08] Backlinko is worth less than HubSpot.
  • [03:40] Guest contributors can bring in new audience members and get you more conversions.
  • [04:01] It’s all about finding high-ranking keywords and flooding the marketplace, which is what HubSpot does well.
  • [04:20] It’s all about creating a framework/system for posts and guest posts.
  • [04:35] Read the post from Tomasz Tunguz of Red Point Ventures about how content marketing compounds.
  • [04:48] You will have hits and misses, but the more you post, the more likely you are to be successful.
  • [05:00] Content marketing will boost your site authority.
  • [05:20] That’s it for today!
  • [05:26] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 07, 2018
Neil Patel's Personal Marketing Strategy | Ep. #675
06:44

In episode #675, Neil breaks down his long and short-term strategies for success. Tune in to hear what keeps Neil in business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Neil Patel's Personal Marketing Strategy
  • [00:50] Neil used to have an ad agency 16 years ago. The way they grew the business was through cold-calling clients.
  • [01:13] Once blogging became a thing, he decided to use it to generate leads.
  • [01:42] Right now, Neil still spends a lot of time and money on content marketing.
  • [02:00] They get 2 million visits per month thanks to content.
  • [02:20] If you don’t keep releasing more and more new content, your numbers won’t go up.
  • [02:37] They are now buying and merging other businesses.
  • [03:08] They spend 80% of their money on giving away free marketing tools.
  • [03:24] Giving away free stuff is the best way to generate traffic.
  • [03:45] Neil thinks creating tools are a good long-term plan.
  • [04:48] Over the next few years, after continuing to give away tools and grow the business, Neil will semi-retire, leaving his team in charge.
  • [05:15] He has already wound down public speaking engagements.
  • [06:01] That’s all for today!
  • [06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 06, 2018
How First Mover Advantage Can Kill Your Business | Ep. #674
06:47

In episode #674, Eric and Neil discuss the First Mover Advantage. Tune in to hear why being first may not make you the best.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  How First Mover Advantage Can Kill Your Business
  • [00:50] Coca-Cola is the beverage king. They are the first mover.
  • [01:11] The first mover advantage helped Coke become the dominant brand.
  • [01:26] Peter Thiel has a concept that says whoever the first to market is, gets a huge advantage. However, you also end up with a lot of high costs and inefficiency.
  • [02:17] Last mover advantage is taking what has been done and improving upon it.
  • [02:31] Being the last in is a huge advantage.
  • [03:23] Moz was the first marketing tool out there, but other brands that came after have overtaken them.
  • [03:35] SEMRush and AHREFS are go-to’s and improved upon what Moz does.
  • [03:58] YouTube did really well at first, because they didn’t have to deal with the lawsuits other sites did.
  • [04:30] Napster was a great service, but they had to deal with lawsuits and they got destroyed.
  • [05:18] As tech evolves, it also gets cheaper.
  • [05:30] When Moz released their financial info, it was found that they spent hundreds of thousands on server costs.
  • [05:40] This is something you can spend a lot less on now.
  • [06:09] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 05, 2018
Eric Siu's Personal Marketing Strategy | Ep. #673
06:30

In episode #673, Eric describes his long and short-term goals for Singlegrain. Tune in to hear what makes Eric so successful!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Eric Siu's Personal Marketing Strategy
  • [00:55] Daily, Eric’s team is focused on retaining clients (services and sales).
  • [01:15] He personally wants to remove himself from the business almost entirely.
  • [01:38] What is working is podcasting, video, SEO, content marketing, and referrals.
  • [02:00] Big clients may start small, but if you can build trust, you will be able to expand into a bigger account.
  • [02:35] Podcasting is 15-20% of sales.
  • [02:45] 0% comes from video, because they are just starting to use it.
  • [02:53] 50-60% comes from content marketing and SEO.
  • [03:10] Most of his money is spent on content marketing and SEO.
  • [03:18] Eric found Vivid Vision really helpful when planning long-term goals.
  • [03:32] Eric’s long-term goal is to have Singlegrain be self-sustaining.
  • [03:45] People tend to poach great marketing talent. He wants to build-on flexibility, so they always feel engaged and challenged, so he won’t lose them.
  • [04:29] If he could go back and change his initial approach, he would only focus on one area of marketing.
  • [04:42] In the beginning, he wishes they didn’t switch from tactic to tactic too quickly.
  • [05:16] Patience is key!
  • [05:23] Eric’s long-term vision is to have buy and grow many different businesses.
  • [05:55] That’s all for today!
  • [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 04, 2018
The Genius of HubSpot's Marketing | Ep. #672
06:15

In episode #672, Eric and Neil gush about HubSpot’s stellar marketing. Tune in to hear how you can be more successful like HubSpot.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Genius of HubSpot's Marketing
  • [00:35] HubSpot is a CRM and they are a large, publicly traded company who coined the term “inbound marketing”.
  • [01:00] HubSpot’s marketing is so good, because they aggressively use content marketing; they looked at the data and saw what moved the needle.
  • [01:20] They check what ranks for their competitors and copies that topic/style.
  • [01:45] HubSpot also hires the best.
  • [01:57] In order to maximize their content marketing, they have two full-time employees who repurpose all their content.
  • [02:08] They call them ’historical content managers”.
  • [02:20] HubSpot also finds ways to offer free tools that are similar to successful paid versions.
  • [02:30] They are ruthless.
  • [02:52] Website Grader was a great resource and helped HubSpot get backlinks and traction.
  • [03:20] They have created a large community by creating a conference series. Their own users throw HubSpot conferences around the world.
  • [03:45] David Cancel says one of the biggest winners was creating the agency partner program.
  • [04:05] They love creating symbiotic relationships.
  • [04:36] HubSpot is getting 70% open rates using Facebook Messenger.
  • [04:43] When they did this, chatbots were new.
  • [05:00] Sales rep’s close ratios are the same from free tools as the ratios for content.
  • [05:20] That’s all for today!
  • [05:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 03, 2018
What Kind of A/B Tests Should You Run to Improve Your Sales | Ep. #671
07:13

In episode #671, Eric and Neil discuss which A/B you should run to improve your sales. Tune in to hear what will help you up your conversions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Kind of A/B Tests Should You Run to Improve Your Sales
  • [00:40] Add pop-ups to your site!
  • [00:42] You can use tools like Opt-in Monster, Sumo, and HelloBar to do this.
  • [00:52] From there, you just try to drive people to a conversion.
  • [01:08] Headlines and copy affect conversions more than most things.
  • [01:20] Get on the phone with your customers and ask what got them on board.
  • [01:35] You’ll find people will say a lot of the same things.
  • [01:39] Take what worked and incorporate it into your headlines and copy.
  • [01:53] You need to make sure your copy is cohesive throughout your site.
  • [02:00] Urgency is key. Have deadlines.
  • [02:09] Use Deadline Funnel to create a countdown.
  • [02:17] When something seems limited, it makes it more appealing.
  • [02:30] The final email you send out before the deal expires is usually what gets the most conversions.
  • [02:45] Having all your form fields on one page can be overwhelming. Break your checkout process into a couple or a few parts.
  • [03:07] Conversions will go up by at least 9%.
  • [03:22] Test your pricing every now and again.
  • [03:25] BugSnag changed their pricing several times during their first year in business.
  • [03:47] When doing customer development, ask them what prices are deal breakers.
  • [04:03] Play around with button color, text size, and images. These things don’t necessarily affect conversion as much as people say, but it counts as content.
  • [04:25] When people aren’t buying, Neil surveys them to see what didn’t work.
  • [04:35] Do a remarketing campaign addressing these negatives (maybe using video).
  • [04:54] Also run a test using the video.
  • [05:04] Try short-form vs. long-form copy and see what performs better.
  • [05:30] Optimize your ads.
  • [05:40] On Facebook, add video and a lot of text content.
  • [05:56] The conversion rate goes through the roof.
  • [06:07] Test out freemium, free trials, etc.
  • [06:37] That’s it for today!
  • [06:41] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 02, 2018
How to Consolidate Your Marketing| Ep. #670
06:31

In episode #670, Eric and Neil discuss how you can consolidate your marketing. Tune in to hear how you can get back to basics.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Consolidate Your Marketing
  • [00:36] When you look at anyone in marketing trying to grow a company, they don’t know what to do first or even how to do them.
  • [01:03] Eric has about 40 tools in his marketing stack, which is crazy, because that’s the number after they consolidated everything.
  • [01:14] It’s overwhelming. The operations guy keeps telling him to prune the tools.
  • [01:31] When you shut a tool down, you drop the ball on five things, so it’s a slow process.
  • [01:58] Some of the tools Eric stopped using have resurfaced, because his team has decided to retest them.
  • [02:40] Eric’s team tried to shed a link cloaking tool, which has since been reincorporated.
  • [02:50] The point is that paying for all these unnecessary tools is like death by a thousand cuts.
  • [02:55] Neil says stick to the basics.
  • [03:05] He posts social media content manually.
  • [03:20] Neil’s team uses Google Analytics, Google Search Console, HubSpot, SEMRush, and a product management solution.
  • [03:44] SAP and Oracle combine a lot of tasks into one product.
  • [04:05] Eric’s team needs to get better at consolidating.
  • [04:15] When your team is testing tools you’ve already gotten rid of, they are wasting time.
  • [04:44] Using Segment is going to allow you to consolidate your data.
  • [05:05] Prune every quarter.
  • [05:15] Whenever you have too much going on, look at what’s driving results and dump the rest.
  • [05:45] Decision fatigue is at play here.
  • [05:55] That’s it for today!
  • [05:59] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Jun 01, 2018
How to Reach Influencers | Ep. #669
05:23

In episode #669, Eric and Neil discuss tactics for reaching influencers. Tune in to hear how and if you should be trying influencer marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Reach Influencers
  • [00:34] Influencer marketing is getting bigger and bigger.
  • [01:01] Go after micro-influencers first. People on their way up are easier to get.
  • [01:15] Micro=5,000-20,000 followers.
  • [01:27] Search for specific hashtags, see who is geographically close to you, and get in touch.
  • [01:36] You will find these upstarts are open to collaboration.
  • [01:43] There are Instagram pods, where people follow and promote each other.
  • [02:01] Influencer marketing doesn’t work the way most people think.
  • [02:14] When one of the fit tea guys started using influencer marketing, it was low cost and converted well.
  • [02:31] Over time, as more products and influencers came around, influencer marketing didn’t work as well.
  • [03:00] The only way to really get a good ROI today, is to pay relevant influencers who have the customers you are targeting.
  • [03:15] Going after Kim Kardashian won’t work unless you have a mainstream product her audience will love.
  • [03:37] You can reduce costs by only paying for the first 12 or 24 hours of the posted image.
  • [03:46] After a week, the view count is going to be so small, it doesn’t matter if it goes up or not.
  • [04:18] Do what most people aren’t: have contests to encourage engagement.
  • [04:44] That’s it for today!
  • [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 31, 2018
Where do Neil and Eric Spend Their Marketing Dollars? | Ep. #668
06:05

In episode #668, Eric and Neil break down their marketing dollars. Tune in to hear what the biggest marketing costs are and how you can avoid overspending.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Where do Neil and Eric Spend Their Marketing Dollars?
  • [00:51] Eric spends about $10,000-$15,000/month on blog content.
  • [01:12] Neil spends about $4,500/month on video content.
  • [01:24] Podcasting costs Eric and Neil $700/month each.
  • [01:40] They spend the same on video content.
  • [01:48] Eric’s team just starting ramping up/retargeting their ads and spent $3000-$4000.
  • [01:54] Neil spends most of his money on making and giving away free tools, which costs around $80,000/month.
  • [02:12] Building tools takes up a lot of time.
  • [02:20] Neil’s team found it is cheaper to buy out other companies than to spend money on marketing.
  • [02:50] Building free tools gets you organic traffic.
  • [03:02] If they were to add in salaries, that would only add an additional $25,000 to the mix.
  • [03:15] Neil’s numbers include salaries in his estimation.
  • [03:33] Editing blogs costs about $2000/month, but Neil doesn’t pay for translations.
  • [03:52] If you build up brand equity, you can get a lot of work for free.
  • [04:10] One strategy for people with a minimal amount of capital: find people to partner with. You will get stuff for free and both of you will gain a new audience.
  • [04:35] Guest posts are really helpful.
  • [05:28] That’s it for today!
  • [05:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 30, 2018
What Marketing Channel is Really Causing Your Sales? | Ep. #667
05:23

In episode #667, Eric and Neil discuss which channels are causing your sales. Tune in to hear how you can track this information.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Marketing Channel is Really Causing Your Sales?
  • [01:03] If you are direct-response marketing, using Wicked Reports can help you succeed.
  • [01:20] Wicked Reports will find out when your leads opted in, took actions on your website, and will track how profitable that lead became months down the line.
  • [02:02] Google Analytics also has multi-channel attribution.
  • [02:27] When thinking about multi-channel attribution, you will find that some channels drive the majority of your revenue. However, marketing is all about the rule of 7.
  • [03:30] You can’t always put a price on good will. Some of your social media work won’t show up in analytics.
  • [04:20] Segment will take your data points and push it to your CRM.
  • [04:46] That’s all for today!
  • [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 29, 2018
So You're Making Money Now... What's Next? | Ep. #666
06:21

In episode #666, Eric and Neil discuss what to do with your success. Tune in to hear what your next steps should be.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: So You're Making Money Now... What's Next?
  • [00:48] Neil’s current salary is $0 and he dumps all profits back into his company.
  • [00:55] He has no other passions, so what would he do with the money?
  • [01:10] Neil thinks a business is like a baby and they only want to nurture their baby.
  • [01:30] Take the absolute minimum salary that you would need. Don’t forget you have to pay taxes on your income!
  • [01:45] Putting your profits back into your business is the best ROI.
  • [02:15] The best bet is always the one you take on yourself.
  • [03:05] If you have other aspirations besides your business, that’s cool, but if you want to further your business, always reinvest in it.
  • [03:32] If you’re content and don’t care for more money, take the money and do what makes you happy.
  • [03:50] OR you could hire people to run your business and take it to the next level.
  • [04:22] If you want more, but aren’t a great leader, hire the right people to run your business.
  • [04:45] Be ok with letting go of control.
  • [04:56] Read the book Rocket Fuel for inspiration.
  • [05:10] The COO Alliance is the only organization in the world that wants to help the number 2 leader in every company.
  • [05:37] Invest in your number 2, because they will be the driving force of your company.
  • [05:44] That’s it for today!
  • [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 28, 2018
Forget Starting a Business, Do This Instead | Ep. #665
06:11

In episode #665, Eric and Neil tell you what you should do instead of starting a business. Tune in to hear why you don’t have to start your own business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Forget Starting a Business, Do This Instead
  • [00:46] Neil thinks starting a business is one of the hardest things to do. It is far easier to buy a business.
  • [01:25] Buy a company and grow it.
  • [01:48] Income Store has over 800 websites. They buy other websites and promise a return to their investors.
  • [02:09] They brought in $28 Million last year.
  • [02:29] If you think you can’t afford to buy a business, you can always do cellar-based financing where you pay a monthly fee.
  • [02:53] You can do a lot of creative things to cut costs and improve profits.
  • [03:05] You can also only buy a portion of the company and include a clause where you can buy them out in the future.
  • [03:34] FE International has great content about buying businesses.
  • [03:45] Buy Biz Sell, Flippa, and Empire Flipper are also great resources.
  • [04:02] If you are looking for low-cost deals, Flippa and Empire Flipper are good for that.
  • [04:34] Neil’s favorite business purchases are blogs that aren’t properly monetized.
  • [04:45] Buy a business once you have proven that you can grow someone else's business.
  • [05:00] Use those skills to grow your own site.
  • [05:30] Grow things on your own and once you're confident, buy a business.
  • [05:34] That’s all for today!
  • [05:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 27, 2018
A Stupidly Simple Way to Increase Your Time on Site by 19% | Ep. #664
04:45

In episode #664, Eric and Neil discuss a simple way to increase your time on site. Tune in to hear what you can do to give users a great experience.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  A Stupidly Simple Way to Increase Your Time on Site by 19%
  • [00:35] Time on site meaning, time visitors spend on your site.
  • [00:41] If you can increase the time spent on your site, Google will see this and up your ranking.
  • [00:50] If you have a high time on site, you're less likely to get hit by the Google Panda Update.
  • [00:56] The panda update is all about measuring quality.
  • [01:30] If your time on site is low, it’s a negative signal.
  • [01:50] You want to deliver a good experience.
  • [01:53] Amazon recently came out with a product called Amazon Polly.
  • [01:57] Amazon Polly takes your text and converts it into an audio file.
  • [02:14] Using this increased Eric and Neil’s dwell time by 19%.
  • [02:25] Use the Polly WordPress plugin.
  • [02:50] Make sure you add videos to your blog posts!
  • [03:04] This has increased Neil’s dwell time.
  • [03:25] Embed the videos wherever it makes sense.
  • [03:55] Use Pocket on your mobile device: it’s a text-to-speech tool.
  • [04:05] It will read articles to you.
  • [04:08] That’s it for today!
  • [04:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 26, 2018
Your Traffic Is Going to Tank and You Won't be Able to Fix It | Ep. #663
05:43

In episode #663, Eric and Neil discuss why your traffic is going to tank. Tune in to hear how you should deal with this problem.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Your Traffic Is Going to Tank and You Won't be Able to Fix It
  • [00:52] A lot of paid advertisers change their algorithms, so you can’t control your output.
  • [01:13] There will inevitably be a time in your business when traffic declines.
  • [01:20] Not everything is in your control. Just accept it and diversify your traffic sources.
  • [01:45] An omnichannel approach will help you maintain your traffic.
  • [02:00] The easiest channels to go after are: content marketing, paid ads, social sharing, link building, and building an email list.
  • [03:00] There are a ton of channels. Experiment and see what works.
  • [03:30] Eric’s team uses Northstar from Growth Hackers.
  • [03:39] It’s a project management tool that helps you be more methodical.
  • [04:22] Cross-posting video content is helpful and gets you organic traffic.
  • [04:45] Remember to re-target people.
  • [04:55] Webinars are another great option for driving new traffic to your site.
  • [05:05] That’s it for today!
  • [05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 25, 2018
What The Oldest Brand in The World Can Teach You About Marketing | Ep. #662
05:31

In episode #662, Eric and Neil discuss what old brands can teach you about marketing. Tune in to hear how classic brands stay relevant.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What The Oldest Brand in The World Can Teach You About Marketing
  • [00:35] Stella Artois is the oldest brand in the world.
  • [01:00] The old brands last because they are boring. They repeat their marketing over and over.
  • [01:15] It’s also key that they are a great product.
  • [01:30] Stella and other older brands take pride in creating a good product.
  • [01:45] They also try to stay relevant.
  • [02:00] Their ads are prevalent and they attempt to stay top-of-mind.
  • [02:40] Old brands do well when they adapt to fit with trends.
  • [03:31] Stella made special cans for the Cannes Film Festival.
  • [03:54] Someone told Neil that Stella Artois is considered “crappy”. Here in the U.S., it has a different reputation.
  • [04:11] Perception is everything.
  • [04:30] Influencers are important to hyping up your product.
  • [04:49] That’s all for today!
  • [04:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 24, 2018
Should You Ever Change Your Company Name? | Ep. #661
05:52

In episode #661, Eric and Neil discuss whether you should ever change your company’s name. Tune in to find out if they think this is a fatal error or a smart move.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Ever Change Your Company Name?
  • [00:35] Moz was formally SEOMoz, but they went through a process where they had to change domains.
  • [00:57] When you change domains, you lose 5-10% of your link juice.
  • [01:10] Moz wrote a blog post about their name change and how it affected the company.
  • [01:20] If you are going to make the change, make sure that you have your SEO bases covered.
  • [01:28] You could potentially lose traffic and revenue.
  • [01:31] If you change the name of your company/domain, you will need a 301 Redirect for the homepage and all the internal pages.
  • [01:50] The main reason to change your name is if the name keeps you pigeon-holed.
  • [02:06] If you have a ton of negative press you can’t fix, it’s a good idea to change your company’s name.
  • [02:10] Comcast had a lot of bad press that was unavoidable.
  • [02:33] They changed their cable product to Xfinity and tried to rebrand.
  • [02:56] It helped to bury the negative press.
  • [03:27] From a reputation management standpoint, a name change makes sense.
  • [03:44] Eric knows a person who was sued by the SEC. His name was so tainted by this, that he had to legally change his name to avoid the stink.
  • [04:01] TechCrunch had MobileCrunch, but eventually dropped it to be under one name.
  • [04:26] If you have a strong brand, consider reputation management before you scrap your name.
  • [04:33] When Eric first took over Singlegrain, he didn’t change the name because there was no equity in the website.
  • [05:15] That’s all for today!
  • [05:19] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 23, 2018
How Often Do You Really Need to Blog | Ep. #660
06:27

In episode #660, Eric and Neil discuss how often you need to blog. Tune in to hear how often you should be blogging and why it matters.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Do You Really Need to Blog
  • [00:35] Some people say quality, others say quantity.
  • [00:48] Hubspot has a $4 Billion market cap.
  • [01:02] They also get 6 million visitors per month.
  • [01:26] From a traffic perspective, you want to blog as much as possible.
  • [01:33] This means 4-10 times per day!
  • [01:36] Look at how many posts Business Insider, HuffPo, Mashable, and Buzzfeed generate each day.
  • [01:46] Quantity is key if you just want traffic.
  • [02:00] Neil posts once per day.
  • [02:30] HuffPo has a contributor network. The more contributors, the more content. They are playing a numbers game.
  • [02:56] Neil’s site is more balanced, because the quality is much higher than sites that publish a bunch of stories each day.
  • [03:38] You absolutely must be consistent.
  • [03:55] Neil likes blogging frequently, but also makes sure the quality is high.
  • [04:22] There isn’t an exact formula with blogging.
  • [04:30] Take the posts that are doing well (Google Analytics) and update them to include your highest-ranking keywords.
  • [05:20] You need to remain top-of-mind. The more you can publish, the more touch points you will have.
  • [05:45] Eventually, being top-of-mind will earn you more traffic and conversions.
  • [05:50] That’s all for today!
  • [05:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 22, 2018
The Introvert's Guide to Networking | Ep. #659
06:45

In episode #659, Eric and Neil discuss how you can be an introvert and still network effectively. Tune in to hear how you can overcome shyness and build connections.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Introverts Guide to Networking
  • [00:48] Eric is an introvert, so networking was a struggle.
  • [01:18] Eric and his friend had no idea what to do at their first event. Then they realized that other people were just as introverted.
  • [01:40] At future events, they just introduced themselves to anyone in the room they wanted to speak with. It was a simple opening to future connections.
  • [02:08] Storytelling is an important way to connect with others.
  • [02:15] When people feel that they know and understand you, they will connect with you.
  • [02:40] When people feel a commonality, they are more likely to work and connect with you.
  • [03:00] Don’t force connections, just find truths and similarities that can facilitate a bond.
  • [03:35] Don’t be the person just throwing their business cards at every single person.
  • [03:55] Start with building ONE strong relationship.
  • [04:20] You can throw dinners for like-minded people (Mastermind Dinners).
  • [05:01] It’s not how many people you meet, but the quality of the connections.
  • [05:15] Drinking isn’t necessary, but it loosens people up.
  • [05:32] Once you’re used to networking, try to have real conversations with people. Go deeper.
  • [06:08] That’s it for today!
  • [06:12] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 21, 2018
How to Be Creative When You're Not Creative | Ep. #658
06:34

In episode #658, Eric and Neil discuss how you can be creative when you are not a creative-minded person. Tune in to hear where you can find inspiration.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Be Creative When You're Not Creative
  • [00:34] At a retreat in Cabo San Lucas, Eric met a man who makes commercials for companies like Burger King.
  • [00:50] His tip about creativity was zig when everyone else zags.
  • [01:15] If a customer requests something, see if turning their approach on its head would be more effective.
  • [01:50] If everyone is moving away from Snapchat, you should go towards it.
  • [02:05] See what your competition is doing and see if you can build on what they are doing or flip their ideas.
  • [02:32] Blogs and podcasts are more popular than ever.
  • [02:49] Listen to Growth Everywhere and use the strategies that others have used to grow their businesses.
  • [03:04] Take creative ideas that worked for others and run experiments using these techniques.
  • [03:24] If an approach is working for someone else, see if it will work for you and figure out how you can build upon it.
  • [03:45] Everything is an iteration of something else.
  • [04:13] Draw creativity from your surroundings.
  • [04:28] Remember to learn continuously!
  • [05:00] Mastermind groups, marketing conferences, diving into people’s numbers will help you gain insight into what works.
  • [05:35] Nathan Rabka had a guest on his show and the guest made up numbers about their growth.
  • [05:57] Everyone lies and be careful to spot the misleading information.
  • [05:58] That’s all for today!
  • [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 20, 2018
7 LinkedIn Marketing Tricks That You Have to Deploy | Ep. #657
06:58

In episode #657, Eric and Neil count out the 7 LinkedIn marketing tricks you must use. Tune in to hear what you could be doing do boost your visibility on LinkedIn.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 LinkedIn Marketing Tricks That You Have to Deploy
  • [00:33] Tip 1: Consistently post videos to YouTube and make sure you link to them through LinkedIn (LinkedIn tends to promote video content).
  • [01:05] Tip 2: Use LinkedIn Autofill as a means to get people on your email list with minimal effort on their part.
  • [01:45] Tip 3: Videos ads for LinkedIn are expensive, but well worth it.
  • [02:20] Tip 4: Don’t post as often on LinkedIn. Only post your best content.
  • [03:23] Tip 5: Use Duck Soup or LinkedIn Helper when visiting profiles: it collects their info for later contact.
  • [04:07] Tip 6: Make sure your profile is set to let people know you are looking for full-time work.
  • [05:05] Tip 7: Growth Pods came from Instagram, but are now available on LinkedIn. It’s a way to boost your likes and visibility. Band together with similar people and like each other’s posts.
  • [06:20] That’s all for today!
  • [06:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 19, 2018
Here's What Donald Trump Can Teach You About Social Media | Ep. #656
05:29

In episode #656, Eric and Neil discuss why Trump has such an effective social media strategy. Tune in to hear how and why you should use his so-called technique.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here's What Donald Trump Can Teach You About Social Media
  • [00:35] Every time Trump tweets about Amazon, the stock value goes down (however, it always bounces back).
  • [01:02] The reason his tweets are effective is that he is “super emotional”.
  • [01:18] Whether you agree or disagree with him, his messages are always emotional.
  • [01:54] When you get emotional with your tweets, your followers are more likely to engage (with hate or love).
  • [02:30] He is a “master marketer”.
  • [02:47] He knows how to manipulate the media and continues to use his platform to his advantage.
  • [03:06] He apparently has a strong brand.
  • [03:25] It’s a game to him and he knows how to play it.
  • [03:40] Take time to reach out to people and find out who your most loyal followers are; find out what they want to hear from you.
  • [04:32] Make sure you convey emotion and make sure it appeals to your most loyal followers.
  • [04:52] That’s it for today!
  • [04:56] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 18, 2018
The Art of Speaking: How to Market Your Business From a Stage | Ep. #655
07:26

In episode #655, Eric and Neil discuss how you can market your business at speaking engagements. Tune in to hear if it’s wise to use the hard sell while on stage.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Art of Speaking: How to Market Your Business From a Stage
  • [00:35] Neil has been speaking for over ten years.
  • [00:45] He never joined Toastmasters, he is just naturally outgoing.
  • [01:11] Neil creates his slides, but doesn’t rehearse, because he doesn’t want to sound robotic.
  • [01:55] You have to cater your approach to each audience.
  • [02:12] Anyone can read slides, it takes someone with public speaking abilities to keep an audience engaged.
  • [02:33] Eric and Neil never do a hard sell in their speeches.
  • [02:47] Russell Brunson makes a lot of money from his public speaking engagements.
  • [03:15] He spoke at the 10X conference and made $3 Million because of that event.
  • [03:30] Russell is great at creating the “FOMO” feeling.
  • [04:00] Some conferences want speakers to sell their businesses.
  • [04:55] The hard sell has rubbed people the wrong way.
  • [05:03] Leadpages is a way to get people on your email list.
  • [05:28] Give people a link to your product or get them on your email list.
  • [05:45] Special offers are also a great way to get leads.
  • [06:30] It’s worth it to play the long game.
  • [06:51] That’s all for today!
  • [06:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 17, 2018
How to Grow Your Business Through Ringless Voicemails | Ep. #654
04:39

In episode #654, Eric and Neil discuss ringless voicemails. Tune in to hear how you should be using this tactic.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Grow Your Business Through Ringless Voicemails
  • [00:37] Ringless Voicemail is a way to drop a voicemail without ringing through.
  • [01:01] If someone opts into your email list, this is a great way to thank them and direct them to a webinar or other service.
  • [01:37] A lot of people check their voicemails and it’s a personal touch.
  • [01:55] Eric and Neil agree they wouldn’t answer a call from an unknown number, but they would check the voicemail.
  • [02:17] Sly Broadcast or Stratix Network are ringless voicemail services.
  • [03:00] Don’t call, but if you also send a text, people will at least read it.
  • [03:18] Form fill and Zapier are tools that will help you round out this process.
  • [03:37] The more automated a process, the smoother it will go.
  • [04:04] That’s it for today!
  • [04:09] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 16, 2018
One Simple Hack That'll Make Your Leads More Valuable | Ep. #653
05:47

In episode #653, Eric and Neil talk about the simple hack that will help you get more valuable leads. Tune in to hear how you can up your conversion rate.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: One Simple Hack That'll Make Your Leads More Valuable
  • [00:33] Lead scoring is getting more details, a number, or ratio on your leads.
  • [00:46] The issue is, your sales team will talk to leads that they may not close and the closing ratios will go down.
  • [01:09] You want to give your sales team leads that they can close.
  • [01:29] Hubspot will lead-score for you.
  • [01:45] Neil lead scores by using a customer’s URL and how much traffic they think you get (SEMRush and Alexa help with this).
  • [02:00] Neil and his team look at so many facets of a client’s background that will help them understand whether they will be a good lead (country, spending habits, job title, etc.)
  • [02:28] Eric loves using ClearBit to do some of this work.
  • [02:57] From there, you can use MadKudu will look at all the actions people take on your site and what they’ve opted in for and score the lead that way.
  • [03:25] If you use lead-scoring tools in conjunction with something like Drip or Intercom, it makes the work easier for you.
  • [03:39] LinkedIn autofill gives you all the info based on someone’s profile and it’s more accurate than ClearBit. If the customer is logged into LinkedIn, it will pre-populate all their data.
  • [04:38] Conversational bots always help drive people to the right funnel.
  • [05:09] That’s it for today!
  • [05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 15, 2018
Affiliate Marketing Made Simple_A Step-by-Step Guide | Ep. #652
07:35

In episode #652, Eric and Neil discuss affiliate marketing. Tune in to hear what steps you should take to be successful at affiliate marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Affiliate Marketing Made Simple_A Step-by-Step Guide
  • [00:44] Affiliate marketing is performance-based marketing.
  • [01:15] It has a bad rep, because some affiliates are really aggressive and don’t put out quality work.
  • [01:59] Read Affiliate Program Management: An Hour a Day
  • [02:45] It’s important to have an affiliate manager.
  • [03:10] If you can find the right affiliate, they will help you scale your business.
  • [03:22] TapFiliate is less expensive and great.
  • [03:35] Get Ambassador is another good affiliate service.
  • [04:00] A lot of affiliates won’t work for you if your funnel isn’t fine-tuned.
  • [04:10] ConvertKit is a great recruitment tool.
  • [04:33] They reach out to ideal customers and do joint webinars with blogs that have the target customers.
  • [05:05] Educate and offer a deal, otherwise webinars won’t convert as well.
  • [05:30] There’s a company that made $88 Million last year and all they do is affiliate marketing.
  • [06:30] You have to make sure that you understand affiliate marketing, so you don’t lose your shirt.
  • [06:47] When paying out your affiliates, don’t do net 30, do net 60.
  • [06:59] That’s it for today!
  • [07:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 14, 2018
When SEO Goes Wrong How to Fix Your Declining Search Traffic | Ep. #651
07:36

In episode #651, Eric and Neil discuss how you can fix your declining traffic. Tune in to hear how you can fix problems with your SEO.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: When SEO Goes Wrong How to Fix Your Declining Search Traffic
  • [00:54] When you haven’t changed anything and traffic declines, it could be the link algorithm, your content is outdated, or user experience isn’t that good.
  • [01:22] Read Search Engine Journal, Search Engine Land, Search Engine Roundtable to see if you’re up to date on algorithms and changes to sites.
  • [01:50] Use SEMRush and Moz to see indicators of change.
  • [02:25] Look for correlation across the board.
  • [02:38] Rusty Bricks looks for chatter on forums to see what problems arise for traffic.
  • [02:55] It’s important to have quantitative and qualitative data.
  • [03:00] Wicked Fire and Blackhatworld are good resources.
  • [03:30] When traffic dropped for Neil, they ran experiments and tracked everything.
  • [04:10] Make sure you are diversifying.
  • [04:30] Don’t put all your eggs in one basket.
  • [04:47] Sometimes your rankings may drop due to a change you made on your own website.
  • [05:44] Always track your changes.
  • [05:55] Don’t panic and be willing to take risks.
  • [06;15] Look at it quarter over quarter.
  • [06:40] WP Engine is great because you can revert to previous versions of your site.
  • [07:04] That’s it for today!
  • [07:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 13, 2018
How Often Should You Run Experiments? | Ep. #650
07:20

In episode #650, Eric and Neil discuss how often you should be running experiments. Tune in to hear when, why, and how you should be running experiments.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Often Should You Run Experiments?
  • [00:39] Eric thinks you should be running experiments every single week.
  • [00:55] For Eric’s site, they run experiments on the site itself and the business.
  • [01:05] They use North Star to run these experiments and Eric loves the Leaderboard function.
  • [01:45] The more experiments you run, the better off you are.
  • [01:52] However, it’s hard to run experiments when you don’t have enough traffic.
  • [02:04] Once you get enough conversion points (500 per month), you can run 1-2 experiments per month because you will be able to see micro and macro conversions.
  • [02:28] A micro conversion could be someone going to your checkout page.
  • [02:36] A macro conversion could be more sales in general.
  • [03:00] If you’re a small business, it’s ok to track micro conversions only.
  • [03:22] In the short run, if you can’t optimize for conversions and sales, your experimentation should be around traffic generation. Use Similar Web, SEMRush, and AHREFS.
  • [04:15] Managing Oneself is a short booklet that talks about the importance of feedback analysis.
  • [05:14] There isn’t one experiment that will make you a major success, but rather a lot of little things that add up.
  • [05:36] Make sure to break down the experiments to focus on tiny aspects of your business.
  • [06:28] Running experiments over time lets you see what your strengths and weaknesses are.
  • [06:44] That’s all for today!
  • [06:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 12, 2018
Is Twitch Worth Your Time? | Ep. #649
07:04

In episode #649, Eric and Neil discuss whether Twitch is worth your time. Tune in to hear why you might want to consider a new outlet.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is Twitch Worth Your Time?
  • [00:37] YouTubers are starting Twitch channels.
  • [00:54] First and foremost, it claims to be the sixth most trafficked website in the world.
  • [01:20] They have 15 Million daily active users.
  • [01:28] 81% of users are male and 55% are between the ages of 18 and 34.
  • [01:47] The numbers are impressive.
  • [02:12] There are a ton of gamers on Twitch. Just because they are gamers, doesn’t mean they aren’t interested in other things.
  • [02:39] Twitch is fourth in traffic in the US.
  • [04:00] You don’t need a professional set-up.
  • [04:11] There is a misconception that high-quality video is the only option.
  • [04:52] If you create video, why wouldn’t you post it on every site available?
  • [05:50] The content re-usage framework applies here.
  • [06:11] If you’re already doing the work, you may as well post to Twitch.
  • [06:26] That’s all for today!
  • [06:30] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 11, 2018
What Runs First? How to Prioritize Your Marketing | Ep. #648
07:41

In episode #648, Eric and Neil discuss how to prioritize your marketing. Tune in to hear what you should be doing before anything else.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Runs First? How to Prioritize Your Marketing
  • [00:50] If you are improving every week by 1-2%, this means you are improving by 50% per year, which is a good place to be,
  • [01:16] Look at the funnel first: you can see in Google Analytics what’s working and what isn’t.
  • [01:41] From there, you can determine what to focus on.
  • [01:57] Look at what’s causing the biggest drop-off and run AB tests.
  • [02:38] If you have a leaky bucket, you wouldn’t pour more water in.
  • [02:53] Make sure your funnel is optimized before you drive a lot of traffic to it.
  • [03:00] Both Eric and Neil know a man named Shaun Ellis who was on the growth team for Dropbox.
  • [03:10] He went on to create Growth Hackers. They have since released a growth management tool. North Star.
  • [03:40] North Star uses the ICE model (Impact, Confidence, Ease)
  • [04:36] Average your scores in each category.
  • [04:44] North Star allows you to test different hypotheses.
  • [05:15] The problem with the ICE framework is that it only works if someone in your company knows marketing really well.
  • [05:52] Once you fix your funnel, it’s all about driving traffic to your site/funnel.
  • [06:00] The best traffic is paid traffic.
  • [06:12] For paid traffic, you can try Facebook, Taboola, Outbrain, etc.
  • [06:30] Measure traffic based on the ROI.
  • [07:04] That’s all for today!
  • [07:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 10, 2018
How Posting Less Frequently on Social Media Will Get You More Traffic | Ep. #647
05:57

In episode #647, Eric and Neil discuss why you should post less frequently on social media. Tune in to hear what you should be doing instead.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Posting Less Frequently on Social Media Will Get You More Traffic
  • [00:36] Eric used to use a tool Meet Edgar, but he doesn’t use it anymore because the engagement was too low.
  • [00:55] By decreasing their social media posts, they focused on quality content instead.
  • [01:30] MeetEdgar made the team lazy about social media traffic.
  • [01:45] It should always be quality over quantity when it comes to social media posting.
  • [02:24] If you keep posting crappy content, social media sites might bury your posts.
  • [03:05] Don’t post for the sake of it, focus on high-quality content.
  • [03:23] Neil would be lazy and just post a link to Facebook, but now he makes sure to add titles and descriptions, as well.
  • [03:53] The VP of Marketing at Sales Hacker will write mini blog posts on social media, then add links to the full content. He will also tag people in the posts.
  • [05:00] Post at least two to three times per week. Grant Cardone has great content, but doesn’t do well because he posts too often.
  • [05:21] That’s all for today!
  • [05:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 09, 2018
How to Use Social Media to Dominate Google's Search Results | Ep. #646
05:36

In episode #646, Eric and Neil discuss how you can use social media to dominate Google’s search results. Tune in to hear how you can leverage social media to rank higher in Google.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Use Social Media to Dominate Google's Search Results
  • [00:40] You have to create a lot of content.
  • [00:50] You can use social media to rank for your brand, but also for a lot of other keywords or terms.
  • [00:56] If you search for anything, Google will also bring up Twitter results.
  • [01:30] By participating in all social media sites, you can show up for everything!
  • [01:45] Eric helped an alarm company push up the results for their social profiles and buried their one negative Forbes review.
  • [02:35] Link to your social profiles from your website.
  • [02:52] The domain authority to these sites is so high already, that Google will push the results higher.
  • [03:08] Participate actively on social media.
  • [03:24] Make sure you engage other users on social media.
  • [03:48] Listen to Eric and Neil’s episode about getting your social media profiles up and running/link building.
  • [04:00] Make sure you cross-promote your social profiles once per month.
  • [04:20] Get personal: social is meant to be about you. Talk about your team instead of the product.
  • [05:00] That’s all for today!
  • [05:03] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 08, 2018
Here's How SEO is Going to Change in 2019 | Ep. #645
05:53

In episode #645, Eric and Neil discuss how SEO is changing. Tune in to hear what will become of SEO next year and how you can adapt.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:
  • [00:38] SEO is heading towards voice search.
  • [00:40] However, it’s not just SEO, it’s the world. Consider Amazon’s “Alexa”.
  • [01:03] Search is changing, because people will ask an AI assistant as opposed to Googling.
  • [01:56] There is a tool that was developed to help with semantic searches.
  • [02:08] It looks for the meaning of what you are looking for (ex. What is love? And it will produce results that offer resources to answer that question).
  • [02:50] AI and semantic searches are melding together.
  • [03:09] Alexa the product is better at SEO, but the voice device outranks it.
  • [03:25] Mobile is huge now.
  • [03:33] If you are using a mobile phone, the search index you see is different than what you would get on a desktop.
  • [03:50] It’s unclear how to monetize voice search thus far.
  • [04:04] You need to be there, so once it’s monetized, you can jump on it.
  • [04:46] Eric and Neil now have their podcast on Alexa and they are getting more listens.
  • [05:20] That’s it for today!
  • [05:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 07, 2018
You Should Never Rely on SEO or Social Media Marketing | Ep. #644
05:49

In episode #644, Eric and Neil discuss why you should never rely on SEO or social media marketing alone. Tune in to hear why and how you should diversify your efforts.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You Should Never Rely on SEO or Social Media Marketing
  • [00:35] With social media sites, you are never in full control of your own destiny and you never want to put that in someone else’s hands.
  • [01:00] Paid ads are great, but costs can go up or you can get banned.
  • [01:26] Leverage SEO and Social, but you also need to diversify into things like paid advertising, email marketing, etc.
  • [02:04] Be patient, get ONE thing working before you diversify.
  • [02:47] When relying on social media channels, take your profits and diversify as quickly as possible.
  • [03:05] Spend the money earlier on.
  • [03:20] Once you have that multi-channel approach, make sure you are creating really high quality content.
  • [04:00] Slow and steady wins the race with SEO.
  • [04:11] It takes time and money to create great content.
  • [04:44] Going for short-term hacks will screw you in the long run.
  • [05:14] That’s all for today!
  • [05:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 06, 2018
The Best Marketing Tools For Under $100 | Ep. #643
05:22

In episode #643, Eric and Neil discuss the best marketing tools for under $100. Tune in to hear which marketing tools are free or low cost and still get the job done.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Best Marketing Tools For Under $100
  • [00:33] Eric likes BuzzSumo, because it lets you track your brand, certain keywords, and traffic coming into your site.
  • [00:56] Neil likes SpyFu. It’s not as popular as SEMrush and AHREFS, but it’s a lot less expensive and has a lot of good data. You get similar results, so if you can’t afford the other services, this is a great option.
  • [01:16] Wistia has a good free version you can use to make and post videos.
  • [01:50] Sumo is a great way to collect emails and remarket to people. It’s an all-in-one free tool.
  • [02:18] Frame.io streamlines the video-making process. It may run you over $100/year.
  • [02:42] Survey Monkey is a great tool to help you get feedback from your customers; this is a way to qualitative data.
  • [03:14] For heat mapping, Crazy Egg can’t be beat.
  • [03:26] Convert Kit is for email blasts. While it doesn’t have full automation, it’s a useful and easy-to-use tool for marketers.
  • [04:29] You don’t have to pay for these tools every month. Sometimes, you can use the free option and always upgrade for a month at a time.
  • [04:40] That’s it for today!
  • [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 05, 2018
The Social Network That'll Drive You More Traffic Than Facebook | Ep. #642
04:52

In episode #642, Eric and Neil discuss the social media site that will drive more traffic to your site. Tune in to hear which social network you should be leveraging and what tactics you need to use.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Social Network That'll Drive You More Traffic Than Facebook
  • [00:36] The social network that will get you more traffic than Facebook is LinkedIn!
  • [00:45] It’s not popular, but it works better.
  • [01:05] After the Microsoft acquisition, LinkedIn has stepped up their game.
  • [01:14] When you post on LinkedIn, the post stays up longer and you get more engagement.
  • [01:27] Facebook can do whatever they want, while LinkedIn is starving for content and needs to compete.
  • [02:02] If you want organic traffic, use LinkedIn.
  • [02:12] When Neil posts a video on LinkedIn, he gets anywhere from twice to seven times as many views as he would on Facebook.
  • [03:03] To succeed on LinkedIn: take your video content and put it on LinkedIn.
  • [03:11] To succeed on LinkedIn: Take the audio from your video content, turn it into a podcast and post on LinkedIn.
  • [03:33] To succeed on LinkedIn: Post your blog posts on LinkedIn.
  • [03:45] However, with blog posts you should put the title, first two paragraphs, and then a link to your site for the rest.
  • [04:01] Engage with other groups and members.
  • [04:16] That’s it for today!
  • [04:20] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 04, 2018
The Simplest Way to Bring People Back to Your Website | Ep. #641
04:31

In episode #641, Eric and Neil discuss the simplest way to lure people back to your site. Tune in to hear how you can increase your traffic and conversions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Simplest Way to Bring People Back to Your Website
  • [00:55] You either collect emails or get them to opt into push notifications. Then you have to continually urge them back to your site.
  • [01:10] You can also get people to follow your social profiles, but they don’t convert.
  • [02:00] Subscribers is a great email service, but you can also use ManyChat to push people back to your site.
  • [02:40] Try retargeting, as well. Google Retargeting and you will probably come across Neil.
  • [03:07] It is just putting a pixel on your site that alerts ad networks and lets them track visitors.
  • This will then allow ad networks to spot your visitors and post relevant ads in their browser that will send them back to your site.
  • [03:20] However, retargeting is expensive.
  • [03:27] Neil agrees that email is a great technique and likes Mobile Monkey.
  • [03:45] It’s harder to get traffic from Facebook ads now, so you should leverage sure things like email and chatbot marketing.
  • [03:53] That’s it for today!
  • [03:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 03, 2018
The Marketing Tactic You Must Master in 2018 | Ep. #640
05:45

In episode #640, Eric and Neil discuss the marketing tactic you need to master this year. Tune in to hear what one tactic you should be leveraging.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Marketing Tactic You Must Master in 2018
  • [00:33] Surprise: it’s branding!
  • [00:49] Neil recently performed a survey to discover what causes people to engage with his brand.
  • [00:57] He made sure it was an open-ended survey.
  • [01:05] The answers were either that they saw him at a conference or watched his videos.
  • [01:55] The reason Eric and Neil simulcast their podcasts on video is because people enjoy and engage with the videos more.
  • [02:14] Even though it costs more upfront, it will pay off financially in the long run.
  • [03:00] The market is very fragmented right now; the way people market and engage with content varies.
  • [03:38] Make sure that you spread your content across the many different social media platforms, because you will reach different people on each one.
  • [04:35] There are a lot of websites that get a lot of traffic, but bring in little revenue; so, Neil’s company has been buying them out in order to pick up the traffic.
  • [05:10] That’s it for today!
  • [05:14] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 02, 2018
The Three Best Marketing Strategies | Ep. #639
05:15

In episode #639, Eric and Neil discuss the three best marketing strategies. Tune in to hear what three things you should be doing to increase your conversions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Three Best Marketing Strategies
  • [00:46] Posting less on Facebook, actually gets you more traffic.
  • [01:14] Share your best pieces and you will get higher engagement.
  • [01:40] Eric’s office has printed out and posted the Content Re-usage Workflow.
  • [02:00] The framework says to start with a foundation, which will then give you options to spin the content down the line.
  • [02:54] Google Analytics can now show you each person’s entrypoint to your site and what is causing a conversion.
  • [03:05] Take the conversion data and take the low click-rate stuff and repurpose it.
  • [04:15] Traffic that doesn’t convert isn’t worth your time.
  • [04:37] That’s all for today!
  • [04:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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May 01, 2018
Small Things Make The Biggest Difference | Ep. #638
07:23

In episode #638, Eric and Neil discuss why the small things can make a big difference. Tune in to hear how many different facets go into creating a successful business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Small Things Make The Biggest Difference
  • [00:36] At a past job, Eric took the footer links on the homepage and added more that said “Learn Web Design” and “Learn Web Development”. These small changes helped to improve the domain authority.
  • [01:23] The Dropbox referral program isn’t what made their company, even though it helped.
  • [01:35] Their explainer video was also a small thing that helped make a difference without making the only difference.
  • [02:00] Dropbox offered a lot of little things to help create the powerhouse they are today.
  • [02:15] It’s never just one thing, but rather a lot of little things that make up a successful company.
  • [02:45] It’s like a video game: you are constantly leveling up.
  • [03:38] Think about building things up, but remember not to do it in isolation.
  • [04:00] Figure out how you can do one small marketing thing each and every week.
  • [04:05] Even though you won't’ necessarily see the results every week, it will pay off in the near future.
  • [04:20] When Eric started at Single Grain, the web traffic was 4000/month. Now, it is 100,000+/month.
  • [04:30] This improvement was made over the course of four years.
  • [04:41] Never expect immediate results.
  • [05:16] Eric remembers grinding away until he got results.
  • [05:44] It’s all about the journey!
  • [06:06] For the first year that Eric was podcasting Growth Everywhere, he would spend six hours putting together all the facets of creating and uploading an episode.
  • [06:17] He only got 9 downloads per day, but kept grinding away until he got more listeners.
  • [06:30] Now, they get 80,000 listeners.
  • [06:44] There was no one thing that made the podcast big, it was a combination of factors.
  • [06:48] That’s all for today!
  • [06:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 30, 2018
SEO Will Never be as Good as Paid Ads! | Ep. #637
05:10

In episode #637, Eric and Neil explain why paid ads are better than SEO. Tune in to hear why you should be focused more energy on paid ads.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: SEO Will Never be as Good as Paid Ads!
  • [00:34] Content pages generally rank higher than product pages.
  • [00:59] While paid ads are expensive, you can direct traffic to pages that will generate the most cash.
  • [01:10] The conversion rate is higher, because visitors will land on a page that is selling them something.
  • [01:29] You just can’t control SEO as well as you can paid ads.
  • [01:57] With paid ads, you can scale as much as you need to.
  • [02:20] VC’s really like pouring money into SaaS companies.
  • [02:44] Google and Facebook wouldn’t be worth what they are, if it wasn’t for paid ads.
  • [03:30] People are moving campaigns from TV to the Internet.
  • [04:05] Focus on paid ads before SEO, especially if you have a product or service.
  • [04:34] That’s it for today!
  • [04:37] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 29, 2018
Is It Worth Spending $200 Per Blog Post? | Ep. #636
06:19

In episode #636, Eric and Neil discuss whether it is worth spending money on blog posts. Tune in to hear where your money should be going.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is It Worth Spending $200 Per Blog Post?
  • [00:33] Yes, it is worth the money!
  • [00:45] The cost per blog depends on the industry.
  • [00:50] It’s not about how much you pay, but rather if it is on the right topic, using the right keywords, etc.
  • [01:05] You can’t be pushing or schilling in the post, it needs to educate.
  • [01;20] Neil writes long-form blog posts.
  • [01:40] It costs him well over $200 per blog post.
  • [02:05] Start with a strong foundation and build from there (videos, webinars, facebook ads).
  • [02:23] Singlegrain went from 4000 visitors per month to over 100,000 by using this strategy.
  • [03:15] Every quarter, open up a tool like AHREFS, see the keywords for which you rank well and improve upon them or replicate that content.
  • [04:01] Once you build a strong blog foundation, you can expand into other areas of media. However, don’t neglect your blog posts as a result.
  • [04:15] You will get higher ROI by fixing up old content.
  • [04:42] Clickflow is a tool to help you figure all this out.
  • [04:58] If you spend money on a post, remember that it keeps generating traffic each and every month.
  • [05:18] Google “Tom Tunguz and compound marketing” and you will get a great blog post about this very subject.
  • [05:41] That’s it for today!
  • [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 28, 2018
95% of You Will Ignore This SEO Strategy | Ep. #635
05:19

In episode #635, Eric and Neil discuss an important SEO strategy. Tune in to hear what you may have been overlooking.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 95% of You Will Ignore This SEO Strategy
  • [00:36] Branding is what separates good companies from the bad.
  • [01:30] If you don’t know how popular a brand is, it’s hard to outrank them.
  • [02:00] Neil’s strategy used to be: create good content, create value, wait for results.
  • [02:04] This wasn’t the best strategy.
  • [02:15] His best branding strategy was the “Who is Neil Patel?” campaign.
  • [02:45] BuzzSumo has a great alert system that will help you track your brand.
  • [02:51] Neil likes to use Google Trends, which is free.
  • [03:03] Google Search Console is also a great way to track your progress.
  • [03:10] GSC tracks farther back than 90 days, which is more helpful when gauging progress.
  • [04:15] The stronger your brand, the higher your domain authority.
  • [04:40] That’s it for today!
  • [04:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 27, 2018
The Straightest Road to Success | Ep. #634
05:39

In episode #634, Eric and Neil discuss the easiest way to be successful. Tune in to hear why experiments are key.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Straightest Road to Success
  • [00:33] The key to success is experimentation!
  • [00:51] A lot of people forget to build out an experimentation framework.
  • [01:02] Neil will split his team into four groups and each group will submit ideas each week for “crazy” experiments they can run.
  • [02:38] Each group needs to run experiments every week.
  • [02:46] GrowthHackers created North Star, which helps you track experiments over time.
  • [03:00] Northstar is a free service.
  • [03:18] Try Google Experiments as another tracker.
  • [03:34] Build experimentation into the fabric of your company.
  • [04:00] It’s ok if experiments fail!
  • [04:28] By doing radical experiments, you can learn how to grow your company at a fast pace.
  • [04:50] Read Crazy Egg to learn more about experimentation.
  • [05:01] That’s all for today!
  • [05:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 26, 2018
Don't Fall in Love With an Idea | Ep. #633
06:37

In episode #633, Eric and Neil discuss why you shouldn't fall in love with an idea. Tune in to hear what you should love in order to be successful.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Don't Fall in Love With an Idea
  • [00:35] Most startups start with a totally different idea than what they are doing presently.
  • [00:54] Don’t fall in love with an idea, fall in love with an industry.
  • [01:55] As long as you stick with your industry, you can build upon that experience, as opposed to shifting to something else entirely.
  • [02:18] It’s like compound interest: the moment you stop investing, you lose all that interest.
  • [02:53] Stay in your lane.
  • [03:01] In a Nathan Latka podcast interview, the discussion was about sticking with one industry instead of branching out into the unknown.
  • [04:02] You need to love what you do, but make sure you love the industry.
  • [04:20] Elon Musk had ZipTo, then Paypal, then SpaceX. Because he jumped industries, he struggled much longer before his success.
  • [05:23] It’s like WOW: you need to keep levelling up.
  • [06:00] That’s all for today!
  • [06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 25, 2018
Don't Overthink Shit | Ep. #631
06:09

In episode #631, Eric and Neil discuss why it’s important to not overthink shit. Tune in to hear why overthinking could be ruining your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Don't Overthink Shit
  • [00:34] Everyone loves to come up with complex funnels.
  • [00:48] When you make it complex, stuff is more likely to break down.
  • [01:12] Start simple, then expand.
  • [01:22] When Eric started, his channel was SEO. They wrote content and did a lot of guest posting.
  • [01:43] They tried a complex marketing funnel, but it didn’t work.
  • [01:55] They also were podcasting at the same time and then layered in content marketing once they got the hang of everything.
  • [02:27] Just focus on the things that you are good at.
  • [02:40] Don’t take on too much and you can layer things in later.
  • [03:14] Why build a crazy marketing/sales funnel, when you haven’t tried a simple one in order to see if it would even work?
  • [03:50] The boring growth is often the most sustainable growth.
  • [05:06] Wait until the next marketing method has been effective and monetized by others, then jump on the bandwagon. You don’t have to be the first!
  • [05:33] That’s all for today!
  • [05:36] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 23, 2018
How Successful Marketers Think | Ep. #630
07:30

In episode #630, Eric and Neil explain how successful marketers think. Tune in to hear what you should be doing to become a more successful marketer.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Successful Marketers Think
  • [00:35] Successful marketers are numb to failure.
  • [00:45] Most experiments are going to fail, but as long as you continue to improve by 1%/week, that will be a 50% gain over the course of a year.
  • [01:13] Consistency is key!
  • [01:20] It takes time to get things right, but you have to stay the course.
  • [01:45] Eric writes thousands of blog posts, even though he has terrible grammar. He knows it is important to follow through and be consistent.
  • [01:50] Be a T-shaped marketer.
  • [02:30] Spot trends! If you are not good at spotting trends, keep reading news sites and stay on top of things.
  • [03:25] Things change so quickly in marketing.
  • [04:45] If you are not thinking about ROI, you are not going to succeed in the marketing world.
  • [05:20] It’s important to be data-driven; the numbers do not lie.
  • [05:59] Don’t be afraid to shake up whatever industry you are in.
  • [06:12] Neil is willing to do this by taking competitors products or services, copying them, and then offering them for free.
  • [06:51] That’s all for today!
  • [06:57] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 22, 2018
How to Start in SEO | Ep. #629
07:57

In episode #629, Eric and Neil Discuss how to get started in SEO. Tune in to hear what’s changed and how you can get a successful start doing SEO.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Start in SEO
  • [00:45] The biggest thing that Eric and Neil are seeing right now is that the path to success has changed.
  • [01:18] If you spend a year practicing SEO on your own website, that’s no longer the way to go.
  • [01:35] You should practice on someone else’s older website.
  • [01:52] Hit up a ton of people offering your services for free.
  • [02:00] It’s easier to grow a business than it is to start one.
  • [02:25] During a TED Talk Eric saw, a Harvard Professor outlined the three elements of trust: authenticity, empathy, and logic.
  • [02:45] When you develop your skills for free, you will eventually earn clients.
  • [03:14] You will probably have to email 15-17 people before you get a solid “yes” when it comes to offering your services for free.
  • [03:40] Make sure that the person to whom you offer your services is as committed as you are.
  • [03:59] Even if you are working for free, make sure you get a contract to get the time that you need.
  • [04:38] A semantic search tool was just released from a developer at Google.
  • [04:57] Be aware that this is the future of searching and it will affect your SEO.
  • [05:42] SEO and Sales are similar.
  • [05:58] SEO is trying to sell yourself and get a link.
  • [06:04] Victor Antonio has a great YouTube page about sales.
  • [06:24] Most new SEO workers focus on traffic from relevant keywords, which Neil thinks is a terrible idea.
  • [06:37] Just because you get more relevant traffic, doesn’t mean you get more sales.
  • [06:50] Instead, look at Google Analytics, see where your ROI is coming from, focus on increasing traffic to the landing pages with the most revenue.
  • [07:21] That’s it for today!
  • [07:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 21, 2018
6 Minutes For the Next 60 Years of Your Entrepreneurial Journey | Ep. #628
07:30

In episode #628, Eric and Neil have a 6-ish minute chat about planning for the long-term. Tune in to hear why you should always focus on long-term goals and solutions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 6 Minutes For the Next 60 Years of Your Entrepreneurial Journey
  • [00:36] When you think about starting a business, most people think about “what problem should I solve?”
  • [00:54] But you should also ask “will this problem that I’m solving still be relevant in the ensuing years?”
  • [01:08] You don’t want to have to create a new business every few years.
  • [01:30] Eric thinks Singlegrain will still be around in 20 years, but that it will have to evolve.
  • [02:10] Five years into his business, Eric believes he still has a long way to go.
  • [02:36] If you come up with a short-sighted solution, then you will have to start a new business every few years. It is easier to grow a business than it is to start one.
  • [03:00] Elon Musk has a long-term plan to work towards getting people on Mars.
  • [04:07] Often times, the most difficult problems to solve are also the most boring, but the boring stuff stands the test of time.
  • [05:00] Neil believes marketing will always be around as a industry.
  • [05:45] Focus on your strengths and then see how you can expand upon that.
  • [06:10] Do the boring stuff!
  • [06:36] Don’t focus on the short-term solutions or businesses.
  • [06:53] That’s all for today!
  • [06:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 20, 2018
How to Find a CMO | Ep. #627
05:22

In episode #627, Eric and Neil discuss how you can find a CMO. Tune in to hear what you should be doing to grab your next successful CMO.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Find a CMO
  • [00:33] They get hit up all the time for people looking to fill this position, but it is the hardest position to fill.
  • [00:55] Tap into referral networks.
  • [01:05] When Eric was hired at Treehouse, he was referred in.
  • [01:27] Don’t just hire a CMO, have someone prove in a lesser position that they can deliver results for you. Have people work their way up.
  • [02:55] Instead of having a CMO, just make the marketing department work together to guide the mission.
  • [03:41] Contingency firms whose focus is on hiring executives is another way to go.
  • [03:48] They will cost you a lot of money, but will deliver on the mission.
  • [04:34] Org structures are different now, so it changes how you can operate.
  • [04:38] To recap: referral networks work, contingency firms work, having NO CMO works.
  • [04:48] That’s it for today!
  • [04:50] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 19, 2018
To Focus or Not to Focus, The Marketer's Dilemma | Ep. #625
05:35

In episode #625, Eric and Neil discuss where and how to focus your energy. Tune in to hear what you should actually be focusing on!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: To Focus or Not to Focus, The Marketer's Dilemma
  • [00:50] People have different concepts of how marketing works.
  • [01:02] Your tactics all depend on what your business is, what its status is, etc.
  • [01:37] Pick a tactic that is working the best for you and focus all your energy on that.
  • [01:55] Once that tactic is operating to its best abilities, add in other tactics.
  • [02:24] Eric worked at a company that tried a bunch of different tactics and found video marketing worked the best, then focused all their energy on that.
  • [03:14] Neil met the Legal Zoom/Shoedazzle CEO; he told Neil to have laser focus.
  • [04:10] Steve Jobs said that he is better at saying “no” than other people.
  • [04:40] If your growth rate is accelerating, hit the gas. If it’s decelerating, think about what you can improve.
  • [04:55] That’s all for today!
  • [05:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 18, 2018
Why We Don't Watch The News | Ep. #626
05:43

In episode #626, Eric and Neil explain why they don’t watch the news. Tune in to hear why  television news is a waste of your time.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Don't Watch The News
  • [00:33] The news media is just another business.
  • [00:45] It’s a viewership-driven business and they thrive on ad revenue.
  • [01:00] Instead, Eric follows different people on Twitter and gets his news from that.
  • [01:20] TV news is just noise!
  • [02:21] You can get your news by browsing news sites instead.
  • [02:34] If something really important or big happens, you will most likely find out about it on Twitter or social media, anyway.
  • [03:15] By not spending time posting on social media, you gain a lot of hours back.
  • [03:44] To beat your competition, focus on your business and what matters as opposed to being obsessed with frivolous social media posts.
  • [04:40] The Economist Espresso is one or two paragraphs and summarizes the most important stories.
  • [05:00] “If you want to do well, stop wasting your time” -Neil
  • [05:07] That’s all for today!
  • [05:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 17, 2018
How to Get More Out of Your Day | Ep. #624
07:51

In episode #624, Eric and Neil discuss how you can get more out of your day. Tune in to hear how you should be organizing your life.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get More Out of Your Day
  • [00:40] Google “Michael Hyatt Perfect Day”, which will explain how to block out your day.
  • [00:53] Eric and Neil record at a set time every week.
  • [01:07] Thursdays are Eric’s content days. Fridays are for his SAS products.
  • [02:05] Eric will do networking events, dinners, etc., because it is a priority for growing his business.
  • [02:40] Figure out your end goal and cut everything else out.
  • [03:00] Neil doesn’t do networking events, rather he does actual tasks.
  • [03:15] He feels that if he hasn’t accomplished his goals, he can’t rest, so he doesn’t care about work/life balance: he works through illnesses and holidays.
  • [03:29] Mark Schuster did a blog post “Learning Before Earning”, which you should read.
  • [04:09] The book, The One Thing, tells you to pick your most important goal and to just focus on that.
  • [05:06] Building or fostering good habits is key.
  • [05:15] You have to rank things to determine which is the most urgent/important.
  • [05:42] Check out Rescue Time: It will show you how you are spending your time and allow you to cut the fat.
  • [06:15] Delegate!
  • [07:10] That’s all for today!
  • [07:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 16, 2018
Here's A Unique Way To Keep Your Brand Top Of Mind | Ep. #623
06:03

In episode #623, Eric and Neil discuss how you can stay top of mind. Tune in to hear what you should be doing to remain popular.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here's A Unique Way To Keep Your Brand Top Of Mind
  • [00:38] If you look at Drift, every time they launch a new feature, they always have a lot of fanfare and masquerade it as a product launch.
  • [01:26] In 2017, Neil bought UberSuggest and relaunched it as a free tool in 2018.
  • [01:45] He used Product Hunt to promote it.
  • [02:15] Neil publishes to his blog 7 days a week!
  • [02:32] You have to be relentless in order to stay top of mind. Tom Brady is a great example of relentlessness.
  • [03:00] There is no one specific thing you can do to stay popular, but rather you have to try everything.
  • [03:42] The rule of 7: someone has to see something 7 times before they convert.
  • [04:10] By putting yourself out there, eventually, you will become top of mind.
  • [04:51] Zoom doesn’t run a lot of ads, but they have billboards everywhere in San Francisco. They even bought a sponsorship at the arena where the Golden State Warriors play.
  • [05:28] That’s all for today!
  • [05:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 15, 2018
Running Out of Marketing Ideas? Do this  | Ep. #622
07:03

In episode #622, Eric and Neil discuss what you can do when you run out of marketing ideas. Tune in to hear where you can find inspiration to get you out of a rut.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Running Out of Marketing Ideas? Do this
  • [00:45] Eric opens Feedly, which has a bunch of marketing blogs, which can give him a bunch of ideas.
  • [01:17] Nuzzle takes all of his Twitter followers and shows him who they are following.
  • [01:34] Basically, go out and research in order to get new ideas.
  • [01:47] Instead of doing more things, improve what you are already doing.
  • [01:53] Try using Buzzsumo, SEMRush, AHREFS in order to see what your competitors are doing.
  • [02:14] Re-write your competitors work and improve upon it.
  • [02:46] Whatrunswhere shows you what banner ads your competitors are leveraging.
  • [03:15] Keep things fresh: go look at your channels and update/upgrade them.
  • [03:42] Crowdsource your ideas!
  • [04:50] Listen to competitors’ podcasts, which will give you great ideas. Find out their numbers, see what’s working, and leverage this information to your advantage.
  • [05:32] Eric did an episode of Growth Everywhere and his interviewee’s competitor was listening and reached out to Eric.
  • [06:01] The competitor picked up some useful info, just from listening to the podcast.
  • [06:25] That’s all for today!
  • [06:29] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 14, 2018
Marketers Are Full of Shit | Ep. #621
06:15

In episode #621, Eric and Neil explain how marketers are full of shit. Tune in to hear how you can decipher a bullshitter from a talented marketer.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Marketers Are Full of Shit
  • [00:34] Marketers always talk a big game, but their results speak for themselves.
  • [01:08] When hiring marketers, make sure whatever they claim to have done is backed up by proof.
  • [01:45] Eric’s friend had to fire his marketing guy, because the marketer used up too many resources.
  • [02:16] You must absolutely require proof of success and pay them for a trial period (run a series of paid tests).
  • [02:48] Always test out a working relationship before you pull the trigger.
  • [03:20] Neil doesn’t care what your title is, he is only focused on efficacy and results.
  • [03:43] Eric and Neil can easily provide proof of their results.
  • [04:05] “What is the most impressive win of your marketing career thus far?” is Eric’s favorite interview question. Once you start pressing for details, you can tell whether a candidate is lying.
  • [04:40] Neil likes to show candidates his website and ask what they would do to fix any issues.
  • [05:05] This is a great way to see if they can think on their feet or improve upon anything. It shows you if they know what they are talking about.
  • [05:41] That’s all for today!
  • [05:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 13, 2018
7 Unorthodox Marketing Hacks You Ought to Leverage | Ep. #620
06:38

In episode #620. Eric and Neil discuss 7 unorthodox marketing hacks. Tune in to hear what you could be doing to drive conversions.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Unorthodox Marketing Hacks You Ought to Leverage
  • [00:35] #1: When driving people to your website, less than 5% will convert. For the 95% that don’t convert, re-market them with an opposite pitch (logical vs. emotional).
  • [01:22] #2: Every month, when Drift launches a new feature, they treat it as a product launch, which helps to keep them top-of-mind. Product Hunt is a great tool for this.
  • [02:22] #3: There is a program on LinkedIn that gives a special button that populates their LinkedIn info into a form, so they have less work to do. This will increase your leads and conversions, because there is less work to be done
  • [02:59] #4: Build a repurposing framework. Think about all the content you can take even further (turning a blog post into a video, social media post, webinar, etc.).
  • [03:36] #5: To increase your traffic, start doing things people wouldn’t normally do.
  • [04:01] The best way to get people from your blog to your landing page/product page is to place banner ads within your blog.
  • [04:27] #6: Offer something for free for the cost of shipping.
  • [04:57] Russell Brunson built his company by doing this.
  • [05:10] #7: Give people options in your ads.
  • [05:22] Within the first 30 seconds of a video about learning guitar, the instructor offered a link for beginners and a link for more advanced students.
  • [06:04] That’s it for today!
  • [06:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 12, 2018
How to Audit Your Content in 5 Minutes | Ep. #619
04:48

In episode #619. Eric and Neil discuss how you can audit your content in 5 minutes. Tune in to hear how you can quickly improve your content.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Audit Your Content in 5 Minutes
  • [00:34] Eric likes to use Screaming Frog Spider, an SEO tool that allows him to crawl his website like a search engine would.
  • [01:06] There’s an annual fee, but it’s a great way to audit your content.
  • [01:12] Neil likes to make a list of all his Wordpress content, see which topics are duplicates, then plugs that into Google Search Console. Once he sees which ones are ranking, he will combine the similar posts and update his links.
  • [02:04] This is the quickest way to audit your content and this will increase your rankings.
  • [03:05] Using a tool like AHREFS allows you to do content gap analysis, while also offering a look at your competitors.
  • [03:25] Content auditing doesn’t take long!
  • [03:43] Click flow helps to optimize organic click-through rates to drive your traffic up.
  • [04:12] That’s all for today!
  • [04:15] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 11, 2018
Why You Shouldn't Hire Harvard Graduates | Ep. #618
05:11

In episode #618, Eric and Neil discuss why Ivy League graduates aren’t always the best marketers. Tune in to hear why you shouldn’t hire a Harvard grad.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Shouldn't Hire Harvard Graduates
  • [00:35] People who come from Ivy League schools are smart and they are not saying not to hire them.
  • [01:20] What you need to do, is hire people based on how creative they are and their past work.
  • [01:38] If a candidate can turn a dud into a stud, they can probably do great work for you.
  • [01:55] People who go to good schools are good at following instructions. When it comes to getting creative and thinking outside the box, they may not be able to do that.
  • [02:40] When Eric was 22, there was a Harvard grad who was in the same position as Eric. The Harvard grad appeared to have no chutzpah and would come in and only do what he was told. This motivated Eric to work hard and be creative.
  • [03:25] Affiliate marketers are the most creative, because they don’t operate based on rules.
  • [04:15] People that operate outside boundaries and make difficult numbers work, are often successful affiliate marketers.
  • [04:36] That’s all for today!
  • [04:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 10, 2018
Our Favorite Marketing WordPress Plugins of 2018| Ep. #617
05:20

In episode #617, Eric and Neil count out their favorite WordPress plugins. Tune in to hear what plugins you should be using to optimize your posts.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Our Favorite Marketing WordPress Plugins of 2018
  • [00:35] YouTube Subscribe Bar allows you to embed videos and include a subscribe button. However, the subscribe button will subscribe viewers to your channel instead of the channel from which the video was posted.
  • [01:13] Yoast SEO Plugin has an XML sitemap generator. They create XML sitemaps the correct way, whereas other plugins do not.
  • [01:37] Tools like Pretty Links help to shorten links and make them more visually appealing.
  • [02:05] Exit Pop Ups works well with Hello Bar and Neil likes it because you can make your background an animated GIF. Animated GIFs tend to up your subscribers.
  • [02:27] Wordable allows you to write a post in Google Sheets and then push it directly to Wordpress.
  • [03:18] Gravity Forms is a great way to do integrations and collect payments. You can hook it in with Woocommerce or Zapier.
  • [03:52] WP Embed Code Generator, which is great for creating embed codes for your infographics, so other people can use them.
  • [04:09] A Blogging Checklist is an oldie, but a goodie. The checklist is an easy form for everyone to follow. It’s a dummy-proof solution.
  • [04:46] That’s all for today!
  • [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 09, 2018
7 Social Media Hacks That'll Make You Stand Out From The Noise | Ep. #616
06:11

In episode #616, Eric and Neil discuss the 7 hacks you can use to stand out from the crowd. Tune in to hear what you should be doing to make an impression.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Social Media Hacks That'll Make You Stand Out From The Noise
  • [00:42] #1: Neil took the most popular influencers and had them take photos of themselves holding signs that said, “Who is Neil Patel?”. Over the years, he has closed deals because people remembered this campaign.
  • [01:26] #2: Allbird has custom illustrations and videos on Instagram. That kind of thing will help you stand out.
  • [02:06] #3: See what’s working for your competitors and is getting them the most shares. Then, create similar content or posts.
  • [02:38] #4: Social Blade shows stats for YouTube. You can see channel’s growth rates and what helped them achieve that growth. This will help you figure out what tactics to copy.
  • [03:23] #5: Increase engagement by boosting posts to people on your fan page.
  • [04:11] #6: Build pods with like-minded people and power-like each other’s posts.
  • [04:38] #7: Figure out what each social network is missing. Facebook is trying to work on video, LinkedIn has a lot of gaps, etc. If you give the social network what they are lacking, they will promote it.
  • [05:34] That’s all for today!
  • [05:36] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 08, 2018
Which Marketing Channels Have The Best ROI | Ep. #615
05:21

In episode #615, Eric and Neil debate which marketing channel has the best ROI. Tune in to hear on which channel you should be focusing your energy.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Which Marketing Channels Have The Best ROI
  • [00:35] Content marketing is one of the best options for good ROI.
  • [00:40] On the other hand, Neil thinks using paid ads are the best.
  • [01:06] You have to think of scalability and return on investment.
  • [01:30] With content marketing, you could spend $1 Million and generate $10 Million, whereas with paid ads, you could spend $50 Million and generate $100.
  • [01:40] If you combine those two channels, you could have a “monster” business.
  • [02:00] One channel could work better than the other depending on the business.
  • [02:25] A woman Neil met at a conference gets all her business through Facebook ads.
  • [02:50] Another company grew solely off of social media paid ads, which proves this is a popular and successful method.
  • [03:15] If you layer paid ads with content marketing, you will have twice as much business.
  • [03:42] If you want to know which will produce the highest ROI for you, run some tests.
  • [04:02] If you are not sure which channels to use, check out what is working for your competitors using SEMRush or BuzzSumo.
  • [04:20] Think about where your audience is “hanging out” and tailor your approach.
  • [04:42] If you need to need to go back to Marketing 101, read The 22 Immutable Laws of Marketing.
  • [04:46] That’s all for today!
  • [04:49] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 07, 2018
The Only 10 Marketing Tools You Need | Ep. #614
06:15

In episode #614, Eric and Neil count out the 10 marketing tools you absolutely need. Tune in to hear which tools you should be using to help increase your revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Only 10 Marketing Tools You Need
  • [00:45] Marketers use too many tools and it was proven in a study.
  • [01:01] #1: AHREFS is the tool that is great for competitive analysis or even analyzing your own performance.
  • [01:30] #2: Google Analytics helps you track what is effective and compare yourself to your competition.
  • [02:14] #3: Zoom is all-in-one webinar software. You can live chat with your team or have your webinar viewed by up to 10,000 people at a time.
  • [02:52] #4: BuzzSumo is a way to track social media shares.
  • [03:08] #5: Convert Kit or Drip as email service providers. Use something that is intuitive like these products.
  • [03:39] #6: Crazy Egg is a heat-mapping tool that Neil helped to create. It does heat-map recording, scroll maps, AB tests, etc.
  • [04:03] #7: Clickflow or Google Search Console (Neil is one of the co-founders of Clickflow). These products allow you to see which ones of your articles are popping and which are not. You can then optimize your titles and content using these tools.
  • [04:20] #8: Subscribers is a great way to get people back to your website (you can use any chat bot as well).
  • [04:55] #9: Sprout Social or Buffer are social media management tools. You can manage multiple accounts from one place.
  • [05:19] #10: HubSpot helps to track sales-qualified leads and offers a lot of free tools.
  • [05:37] That’s it for today!
  • [05:40] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 06, 2018
Why We Work So Hard  | Ep. #613
06:39

In episode #613, Eric and Neil explain why they work so hard. Tune in to hear why they spend so much time working and whether it is worth it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why We Work So Hard
  • [00:43] Neil says he works so hard because he loves what he does and he also has nothing better to do.
  • [00:50] He loves it so much it doesn’t feel like work for him.
  • [01:01] Eric loves playing games and finds that marketing is a fun game for him (in terms of strategizing).
  • [01:58] He is addicting to winning.
  • [02:30] One of Neil’s partners said marketing is like a drug.
  • [03:03] Eric sees systems of processes and finds them to be like puzzle pieces.
  • [03:35] Business is a game that never ends.
  • [04:01] Though Neil clearly grew up an Upper-Middle Class kid, he still had aspirations of being “rich” and privileged.
  • [04:12] Eventually, he realized money doesn’t equate to happiness, but the challenges of the job were satisfying.
  • [04:38] Figure out what your motivation is and once you find that, keep pushing forward. If you don’t love what you do, don’t do it!
  • [05:32] Eric believes that when you work all the time, you get to meet a wide array of interesting people, which is beneficial and it evens out all the hours worked.
  • [06:04] That’s it for today!
  • [06:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 05, 2018
The Craziest Marketing Tactic Ever | Ep. #612
06:35

In episode #612, Eric and Neil discuss their craziest marketing schemes. Tune in to hear some out-there ideas that may work for you, as well.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Craziest Marketing Tactic Ever
  • [00:36] The craziest thing Eric has ever done was bet an entire company (54 employees, 5 months of cash in the bank).
  • [01:02] He bet everything on video marketing in order to hit numbers.
  • [01:19] He was even surprised that it worked. The company now does $25 Million/year in business.
  • [01:39] At the same time, Neil was spending $20 to acquire a customer and generating $200.
  • [02:02] The craziest thing Neil has ever done was to launch the “Who is Neil Patel?” campaign. Though he got a lot of hate for it, it proved to be very successful.
  • [02:42] It caused everyone to Google his name, which made his brand query shoot up, his search traffic skyrocketed, and his ranking improved.
  • [03:12] You can achieve this by creating quizzes or paying celebrities to be part of an ad campaign, as examples.
  • [03:50] Marketing works whether people love or hate the campaign.
  • [04:32] Buying websites is another great way to improve your ranking.
  • [04:55] Eric wanted to rank for elder-care related keywords, so he bought out some elder-care sites.
  • [05:45] The site would then redirect to their main landing page.
  • [05:52] That’s it for today!
  • [06:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 04, 2018
How to Do SEO Without Writing Content | Ep. #611
04:37

In episode #611, Eric and Neil discuss how you can improve your SEO without writing more content. Tune in to hear what steps you can take to increase site traffic without having to write new content.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Do SEO Without Writing Content
  • [00:35] Use Google Search Console to see which pages have a high impression count, but low click-through rate.
  • [01:01] In order to increase traffic to your site, improve your title or meta-description.
  • [01:26] Neil’s most popular pages are the ones with a tool, his blog, and his homepage.
  • [01:44] Whatever business you’re in, create a tool for it. You don’t have to do this from scratch! You can buy a script for what you need.
  • [02:18] Buy other websites via BizBuySell, Flippa, or FE International.
  • [02:49] Brian Dean runs Backlinko, has thirty-something blog posts and gets near 200,000 visitors per month.
  • [03:05] He gets good traffic by improving his existing content.
  • [03:33] You can generate traffic and raise your ranking by improving your website’s design.
  • [03:37] Neil was the co-founder of Kiss Metrics and they added a lot of infographics to their site, which increased traffic.
  • [04:01] That’s all for today!
  • [04:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 03, 2018
How to Double Your Leads With These 7 Hacks | Ep. #610
05:54

In episode #610, Eric and Neil discuss 7 useful hacks that will double your leads. Tune in to hear what you could be doing to increase your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Double Your Leads With These 7 Hacks
  • [00:33] Hack 1: Use the most relevant lead magnet.
  • [00:38] A lead magnet is an ebook, a checklist, etc.
  • [01:07] Hack 2: Remarket visitors to your site.
  • [01:15] Show them a landing page with the opposite pitch of your main landing page.
  • [01:33] Remarketing is effective, because people come to your site via different pages.
  • [01:55] Hack 3: Use a pop-up tool to collect leads.
  • [02:02] Great pop-up tools: Hello Bar and Opt-in Monster.
  • [02:21] Hack 4: If you are doing B2B, use LinkedIn’s pre-populating forms.
  • [02:48] Your conversion rate will go up, because it fills out the form for the potential customer, saving them time and effort.
  • [02:52] Hack 5: Use chat bots.
  • [03:02] You can use Facebook’s free tool, Intercom, Drift, or Many Chat.
  • [03:33] Hack 6: Get people to subscribe or opt-in via push notifications.
  • [04:05] Try using Subscribers.
  • [04:40] Hack 7: Build tools and give them away for free.
  • [05:12] UberSuggest is a great example of this.
  • [05:20] That’s all for today!
  • [05:22] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 02, 2018
Do You Really Need More Backlinks to Outrank Your Competition? | Ep. #609
05:19

In episode #609, Eric and Neil discuss whether you really need more backlinks to outrank your competition. Tune in to hear what you can do to improve your ranking.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Do You Really Need More Backlinks to Outrank Your Competition?
  • [00:34] Eric doesn’t think you need more backlinks.
  • [00:54] Sometimes, a wikipedia post will rank higher than others because they have domain authority.
  • [01:15] However, Eric and Neil don’t even check their domain authority anymore.
  • [01:21] When you’re starting off, this is something you need to check, but once you are more established, it doesn’t matter.
  • [01:41] Neither Eric or Neil even knows how many backlinks they have.
  • [02:15] To win business, Eric’s company will show companies how many backlinks they have as compared to their competitors.
  • [02:30] Once you’ve been working with a customer for a year or two, you produce good content, build natural links, create videos, create podcasts, and you no longer check on backlinks.
  • [03:00] The simplest way to outrank your competitors: go to Google Search Console, check your URL’s with a lot of impressions, but low clicks, then re-write it by fleshing it out and adding in pertinent keywords. You will find that your ranking for those keywords will increase and you will outrank your competitors without having to build more links.
  • [03:30] Sometimes, checking backlinks is based merely on ego, as nothing annoys people more than their competitors having more backlinks and higher domain authority.
  • [03:55] Clickflow is a great tool that shows you when your impression count is too low. This means you should improve the title or meta-description.
  • [04:16] Sometimes, adding popular keywords to your title will help boost your ranking.
  • [04:42] That’s it for today!
  • [04:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Apr 01, 2018
Email Marketing Is Dying (and Here's What You Should Do Next) | Ep. #608
06:02

In episode #608, Eric and Neil discuss what you should do in light of the fact that email marketing is dying. Tune in to hear what avenues you should pursue to mitigate the loss of traffic through email marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Email Marketing Is Dying (and Here's What You Should Do Next)
  • [00:34] Everyone thinks no one uses email anymore, which is a false assumption, especially if you work in the corporate world.
  • [00:55] Although email marketing is dying, that is only for the younger demographics.
  • [01:15] Email isn’t as effective as it used to be, but as long as you leverage all the other channels, you can still do well.
  • [01:40] Combine emails, push notifications, and chat bots; you will get back some of the traffic you lost through email marketing.
  • [02:00] Neil spoke to someone who works in Dubai and he still makes all his money through email marketing to an older audience.
  • [02:21] Eric loves to use Subscribers.com, Many Chat, and text messaging to market to a younger audience.
  • [02:58] Sly Broadcast is a great tool that Eric loves.
  • [03:18] This tool will allow you to drop a voicemail into someone’s inbox without having the phone ring.
  • [03:40] Cut the fat on the tools, though. Too many tools spreads your focus too thin.
  • [04:25] Neil’s team uses fewer than 10 tools internally.
  • [04:32] They use Skype, Google Analytics, Google Search Console, AHREFS, SEMRush, Subscribers, Hello Bar, Hubspot, and possibly one or two more at the most.
  • [05:00] Don’t go beyond ten tools, because it is overwhelming.
  • [05:15] If you want to do well and remain actionable, using too many tools will prevent that.
  • [05:30] That’s it for today!
  • [05:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 31, 2018
We Bought $100,000 Worth of Backlinks (and Here's What Happened Next) | Ep. #607
04:47

In episode #607, Eric and Neil discuss what happened when they purchased backlinks. Tune in to hear whether this is still a valid marketing method.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: We Bought $100,000 Worth of Backlinks (and Here's What Happened Next)
  • [00:40] Eric and Neil no longer buy links, but did so during the earlier parts of their careers.
  • [00:55] They purchased random sites with no relevance to their industries.
  • [01:30] Link buying is bigger than it used to be and Google isn’t banning any of the purchased sites.
  • [01:55] Sites will spend $100,000 on backlinks, but they are not getting the traffic that they used to.
  • [02:02] Google is now using a lot of factors such as brand queries, user metrics, on-page SEO, Hummingbird, and Rank Brain.
  • [02:45] Paid advertising is the biggest trend right now and it’s working.
  • [03:00] Buying links is the old SEO, instead you should think about ways to repurpose and create great content.
  • [03:26] Neil uses blogging, video, and podcasting as marketing methods.
  • [03:31] This all can lead to bigger and better opportunities.
  • [04:12] That’s it for today!
  • [04:16] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 30, 2018
How to Outrank Your Competitors by Copying | Ep. #606
06:46

In episode #606, Eric and Neil discuss how you can outrank your competitors simply by copying them. Tune in to hear how and what you should be copying.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Outrank Your Competitors by Copying
  • [00:53] Single Grain went from 4000 visitors/month to 100,000 visitors/month by copying great ideas from his competitors.
  • [01:20] Take the best techniques, posts, podcasts and spin it to make it more useful.
  • [01:36] Dr. Axe is a website that crushed the competition.
  • [01:58] Dr. Axe checked which of their competitors’ URLS were getting the most traffic, had the fewest backlinks, and then wrote better versions of those pages.
  • [02:57] This got them to 20 Million visitors per month.
  • [03:34] AHREFS is one of Eric and Neil’s favorite tools. It can do a content gap analysis, which will help you see where others are failing. Fill in that gap!
  • [04:25] Neil wrote The Beginners’ Guide to Online Marketing. It cost him around $20,000 or $30,000.
  • [04:51] It was a combination of the strongest pieces out there; he made it more detailed, easier to digest, and combined text with infographics to make it more appealing.
  • [05:05] A lot of people are doing 10x or 100x content.
  • [05:20] Think how you can apply Neil’s techniques to your product or service in your industry.
  • [05:52] If you continually create new content on the same topic, Google won’t know which page to rank higher, so they won’t rank them well at all.
  • [06:07] Make sure your pages are more detailed and don’t repeat content.
  • [06:11] That’s all for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 29, 2018
Quantity vs Quality: What's Better For Link Building? | Ep. #605
05:03

In episode #605, Eric and Neil discuss whether you should focus on quantity or quality when it comes to link building. Tune in to hear what you might be doing wrong.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Quantity vs Quality: What's Better For Link Building?
  • [00:43] Neil finds that neither proves more useful than the other. Slow and steady wins the race.
  • [01:02] This means whether you post ten links per month or three with high quality content, consistency is the only thing that matters.
  • [01:52] You never consider link-building when you’re starting your business, but it matters.
  • [02:20] When starting out, focus on letting people know who you are and what your brand is.
  • [02:45] Eric builds the majority of his links on Singlegrain.
  • [02:56] He and his company focus on quantity and find that quality isn’t always a factor.
  • [03:15] Now, Singlegrain pulls in 100,000 visitors per month.
  • [03:25] Don’t post junk, but quality rarely matters.
  • [03:45] Don’t always link back to your homepage, rather provide relevant information.
  • [04:25] Though it’s not the sexiest answer, time is always your friend and visitors will grow in time if you remain consistent.
  • [04:28] That’s all for today!
  • [04:31] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 28, 2018
How to Convert Your Visitors Into Repeat Visitors | Ep. #604
07:24

In episode #604, Eric and Neil discuss ways you can convert site visitors into repeat visitors. Tune in to hear how you can increase your conversions and revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Convert Your Visitors Into Repeat Visitors
  • [00:45] 25-30% of Single Grain’s visitors are repeat visitors.
  • [00:48] Most people will have this percentage of repeat visitors.
  • [01:12] Collect email addresses and re-market to them.
  • [01:30] People on your email list will be the highest converting channel.
  • [01:36] Emails account for 30% of Overstock’s sales.
  • [01:55] Made a lead magnet.
  • [02:10] Use Beacon.by to make checklists and ebooks. Other helpful tools are: Canva and Hello Bar.
  • [02:40] Use multiple channels; try push notifications.
  • [02:45] To facilitate this, try Subscribers, Push Crew, or One Signal.
  • [03:00] Chat bots are still effective (not as much as last year). You can get 40% of those people to your website.
  • [03:24] You can use RSS to blog.
  • [03:50] It’s a quick and easy way to blast everything.
  • [04:10] Neil write his emails manually, which may make his blasts more successful.
  • [04:30] Tailor your titles and content to each outlet (email, social, etc.).
  • [05:00] Use email, push, chat bots, and any new marketing channel to get people to your site.
  • [05:14] The goal is to engage with people as many times as possible.
  • [05:55] Check out Neil’s guides on Quicksprout.
  • [06:12] If you Google online marketing, Neil is always one of the top results.
  • [06:38] Don’t forget about retargeting!
  • [06:50] That’s all for today!
  • [06:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 27, 2018
How to Growth Hack Your Company by Copying Hubspot | Ep. #603
07:50

In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Growth Hack Your Company by Copying Hubspot
  • [00:35] Eric had one of the HubSpot VP’s, David Cancil, who is now the CEO of Drift, on Growth Everywhere.
  • [00:47] David said that Hubspot got a lot of its clients/sales from it website grader tool.
  • [01:04] When it comes to software, you want to give away something everyone wants.
  • [01:18] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic.
  • [01:43] You can even apply this to physical products.
  • [02:10] “Marketing is a race to the bottom.” -Neil
  • [02:25] Neil bought and re-launched UberSuggest; did little to no marketing; and offered free versions of his competitors apps or software.
  • [02:50] Russell Brunson offered a free book for which you only had to pay shipping.
  • [03:15] Outgrow is a great free tool you can use and customize to suit your needs.
  • [03:35] Lead Quizzes and the book Ask help you figure out what kind of questions you should be asking your customers.
  • [04:10] Quizzes aren’t effective unless the product is relevant to the result of the quiz.
  • [05:05] Hubspot personalizes the site to each visitor and welcomes you back by name.
  • [05:24] Personalizing the experience will help conversion rates.
  • [05:35] Amazon is also good at personalizing their experience.
  • [06:05] You can easily use Upwork or CodePen or Top Down to hire workers/developers.
  • [06:35] Product tools are the best way to market.
  • [07:15] That’s all for today!
  • [07:18] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 26, 2018
7 Simple Copy Hacks That'll Allow You to Sell Anything | Ep. #602
07:39

In episode #602, Eric and Neil count out 7 hacks that will help you increase your revenue. Tune in to hear these great hacks!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Simple Copy Hacks That'll Allow You to Sell Anything
  • [00:35] #1: Take a look at what everyone in your space is doing.
  • [01:03] Focus your copy on a niche instead of directly competing with others content.
  • [01:33] By tailoring to a specific audience, your conversions will go up.
  • [01:54] #2: Check out Backlinko.
  • [02:01] All the posts are easy to read. Model yoru content after this.
  • [02:40] #3: Integrate testimonials and case studies that prove your point.
  • [03:10] Make sure you include more than one testimonial.
  • [03:20] Make it more of a story.
  • [03:33] #4: Emaildrips will help you draw inspiration on what to do next.
  • [03:59] #5: Do the opposite pitch of what is on your landing page.
  • [04:30] Most of your visitors won’t convert, but re-market to your core audience. Send them to a different landing page and try a more emotional pitch.
  • [05:10] #6: Generate a sense of urgency (Swiped is a great resource for this).
  • [06:15] #7: Make sure you have a relevant call to action.
  • [06:45] Relate your calls to action to everything you see on your homepage.
  • [07:04] That’s all for today!
  • [07:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 25, 2018
The One Essential Thing That Most Marketers Miss | Ep. #601
06:19

In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:The One Essential Thing That Most Marketers Miss
  • [00:50] You can’t build something great without a great team.
  • [01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this.
  • [01:41] Algorithms always change and it makes it hard to stay popular or “on top”.
  • [02:20] It doesn’t matter what channel you’re marketing through, but rather your brand is most important.
  • [02:41] Focus on providing an amazing customer experience.
  • [02:48] Use Zappos as an example of great customer service,
  • [03:51] The CEO of Priceline realized that at the end of the day, it was all about his team and the people that make up the company.
  • [04:49] Who? Is a great book that will teach you about the psychology of team building.
  • [05:04] Primal Branding is another good resource.
  • [05:18] Instead of spending time and money on logo and image, spend the time with your customers.
  • [05:45] That’s it for today!
  • [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 24, 2018
How to Generate Traffic From Instagram When You Have No Followers | Ep. #600
05:57

In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers
  • [00:40] Make sure you’re using the right tags.
  • [00:43] There are tools like RiteTags to help you with this.
  • [01:04] Promote your Instagram on your other social accounts.
  • [01:10] Get the most engaged people to follow you.
  • [01:18] The more engaged your followers, the more viral your post will end up being.
  • [01:28] Eric finds the most engaged users in his industry and engages them on social media.
  • [01:52] Start doing stories and when people watch, get them to go to your website.
  • [02:13] Instagram Pods are a way of getting people together and like each other’s posts.
  • [02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company).
  • [03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump.
  • [03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes.
  • [04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva.
  • [04:25] You also need to have the right content that caters to your target audience.
  • [04:32] Also, consider buying another Instagram account.
  • [04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field.
  • [05:20] That’s it for today!
  • [05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 23, 2018
How To Run A Virtual Marketing Team | Ep. #599
09:27

In episode #599, Eric and Neil discuss how you can run a virtual marketing team. Tune in for tips on how to manage remote workers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How To Run A Virtual Marketing Team
  • [00:33] Neil was listening to Masters of Scale and the CEO of Zoom was talking about how 50% of their talent are remote workers.
  • [01:05] Eric hires people from all over and they work remotely.
  • [01:17] He does it not because remote workers are cheaper (they aren’t), but because they are talented.
  • [01:45] Eric and Neil have been tapping into the virtual market for 10-15 years.
  • [02:07] When running a virtual team, people have to specialize.
  • [02:31] Neil finds that communication is better when everyone is on site.
  • [03:10] 1:1 meetings are key for direct reports.
  • [04:17] When you want people to perform their best, give them KPIs and other marks to hit; goal-setting is key.
  • [05:40] Eric’s team uses Bonusly, which allows you to award points to people, which then translate to online dollars. It becomes a recognition tool that encourages a bit of competition.
  • [06:15] On the agency side, they use HubStaff, which tracks the time of your employees.
  • [06:36] It’s important to have a record of the time your virtual employees are working.
  • [06:54] This doesn’t mean you should be a micromanaging snoop!
  • [07:25] If you have to do this, they are probably not the right employee.
  • [07:40] Virtual employees need to have a lot of discipline.
  • [07:55] Eric and Neil operate their businesses using the Traction model.
  • [08:24] Eric read The Coaching Habit and thinks it contained useful information for running a business.
  • [08:52] That’s all for today!
  • [08:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 22, 2018
7 Crazy Marketing Experiments That Will Change Your Business | Ep. #598
07:37

In episode #598, Eric and Neil discuss the 7 crazy ways you can improve your business. Tune in to hear how you can attract more customers and increase revenue!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Crazy Marketing Experiments That Will Change Your Business
  • [00:40] #1: Run brand-related experiments.
  • [01:04] Google relies on many factors when it comes to ranking and if people are searching for you, your rank will probably be higher.
  • [01:47] #2: Build a repurposing framework.
  • [02:35] Over 10% of podcast listeners make over 6 figures!
  • [02:53] #3: Create your own podcast or advertise on some.
  • [03:20] #4: Build a remarketing funnel that uses videos to tell your story.
  • [04:19] Video has ten times more brand awareness than text or other forms of marketing.
  • [04:30] #5: Showcase your daily life.
  • [04:45] By documenting your work life, you will find that you will have an engaged community.
  • [05:18] #6: What’s old is new again.
  • [05:29] While people are spending on digital, this doesn’t negate the efficacy of older methods.
  • [06:09] #7: If you are selling a high-ticket item and selling to wealthy clientele, consider sending a courier to their home or office with $1000 in cash and a note explaining that you want 30 minutes of their time.
  • [06:50] A lot of people will take the call.
  • [07:02] That’s it for today!
  • [07:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 21, 2018
How to Market an ICO | Ep. #597
08:29

In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market an ICO
  • [00:33] An ICO is an “Initial Coin Offering”.
  • [00:36] A lot of people are releasing cryptocurrencies.
  • [01:03] If you are a marketing agency, when working with an ICO, you have to “cover your ass”.
  • [01:55] Some of the ICO’s have bad websites.
  • [02:21] They’re using bad animations and insider lingo that doesn’t help to further their business.
  • [02:40] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value.
  • [03:10] Keep it simple!
  • [03:17] ICO are now maxing out their Telegram groups (which means they have more than 75,000 people in that group).
  • [03:45] One way to grow your telegram group is to blast your email list. Eric did this when working with Polygram.
  • [04:00] The first email drove people to the Telegram group.
  • [04:15] They also airdropped tokens for free because of referral programs, etc.
  • [04:44] Celebrity endorsements aren’t the best idea. Instead, use crypto-influencers, as they draw in the right type of customer.
  • [05:20] Right now, there are a lot of people writing white papers. You want the write type of people writing these (professors, influencers, etc.).
  • [06:00] You can use Inbound Junctions to create press for your ICO.
  • [06:07] Leverage email lists.
  • [06:10] Promote partnerships with other ICO’s.
  • [06:15] Create a Reddit channel.
  • [06:31] Engagement is so important.
  • [06:50] Have people manage communities and chat rooms.
  • [07:12] Facebook has banned any sales ads referencing cryptocurrency.
  • [07:53] That’s all for today!
  • [07:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 20, 2018
How to Convert Leads into Customers | Ep. #596
06:23

In episode #596, Eric and Neil explain how you can convert leads into customers. Tune in to hear what steps you can take to increase your sales revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Convert Leads into Customers
  • [00:34] Eric and Neil both get leads from their website, but only convert about 5% into customers.
  • [00:52] Converting comes down to nurturing, because you have to coax people into being ready to buy.
  • [01:05] If 5% of your leads are qualified, you could follow up in various ways, but it could take a long time.
  • [01:48] Eric’s company sends an introductory email.
  • [02:02] He has also created a great channel via the Growth Everywhere podcast.
  • [02:29] Nurture people with content over and over.
  • [02:39] Most of your site visitors and leads will buy right away, but many will be hard to convert over time.
  • [03:03] Real-person engagement helps convert people who aren’t sure.
  • [03:14] This means attending conferences, hosting live events, Facebook Live Q&A’s, etc.
  • [03:40] When you do polls using Zoom, you can ask people questions that will help you find new ways to approach your customers.
  • [04:05] See which of the people you are trying to convert are in your area and make sure they attend a live event.
  • [04:54] You should also be engaging your customers on social media, which is a great way to convert.
  • [05:16] When people have questions or problems, don’t pitch your product, just be there to answer questions and prove yourself useful.
  • [05:46] That’s it for today!
  • [05:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!
Mar 19, 2018
How to Engage with Your Social Media Fans When They Keep Ignoring You | Ep. #595
07:23

In episode #595, Eric and Neil discuss the best ways to engage people on social media. Tune in to hear what you could be doing differently.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Engage with Your Social Media Fans When They Keep Ignoring You
  • [00:36] Facebook recently tweaked their algorithm, which means you will probably have to pay more for paid ads.
  • [00:56] Even if you do it wrong, you will get more engagement.
  • [01:15] Neil used to only do text-based articles, but he found that videos gives him more reach and engagement.
  • [01:41] Create more than one type of engagement.
  • [02:27] Offer a giveaway that encourages referrals in order to participate.
  • [03:01] Video is the content that currently drives the most engagement.
  • [03:20] Eric and Neil were called out on their Facebook page for not engaging their followers and just leaving the page to operate on its own.
  • [03:36] Ultimately, the person who called them out was right.
  • [03:52] If you see people asking industry-related questions on social media, even if they are not asking you specifically, respond to them! This is a great way to get more customers and fans.
  • [04:30] At the end of the day, Eric and Neil messed up and broke their process.
  • [04:58] One way to engage your audience is to help people out when they are contacting you to ask questions.
  • [05:03] Join industry-related groups on Facebook and get in the mix.
  • [05:16] Messenger bots are a great way to engage people, as well. Try Mobile Monkey.
  • [05:36] Do your best to integrate live feed options provided by Facebook, YouTube, Instagram, etc.
  • [06:15] Make personalized messages for each site visitor, which will help to engage them (via chatbots).
  • [06:46] That’s it for today!
  • [06:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 18, 2018
7 Unique Marketing Systems that Work | Ep. #594
08:25

In episode #594, Eric and Neil count the 7 unique marketing systems that always work. Tune in to hear what steps you should be taking to increase your revenue.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Unique Marketing Systems that Work
  • [00:36] #1: Neil likes doing three meetings each week (Monday, Wednesday, Friday).
  • [00:49] Every Monday, they split up into teams of three and brainstorm ways to further the business. On Wednesday, they implement those ideas, and on Friday they discuss the results.
  • [01:18] #2: At Eric’s company, they have an “innovation meeting” twice a month.
  • [01:25] They do it over lunch in a conference room and they discuss movements in the industry. Everyone must participate and share.
  • [02:10] #3: Create a team and a system to make your content more popular.
  • [02:19] In Neil’s company, they have a team that specializes in improving previous content.
  • [02:54] #4: Refer to Traction: The Entrepreneur’s Operating System.
  • [03:14] Eric’s team has this type of meeting every Monday. These meetings involve scoreboards, to-do lists, and quarterly rocks.
  • [03:45] This allows his team to systematically move forward.
  • [03:53] #5: A re-test system. Things that worked a year ago are not going to work today.
  • [04:09] Google, Facebook, or LinkedIn authorization used to drastically increase conversions, but now, because of privacy issues, in some cases it is decreasing conversions.
  • [04:36] When running AB tests or marketing experiences, list them out and note the results for each one.
  • [04:43] Take all the winners and re-test them a year from then.
  • [05:08] #6: Personalized and scale your marketing.
  • [05:24] Clearbit has a nice API, which Eric’s company uses to enrich emails and chats.
  • [05:46] On Growth Everywhere, Eric spoke with the CEO of Drift. The CEO spoke about how they like to tailor their website to each customer.
  • [06:29] #7: The Zebra System: if it looks like a Zebra, walks like a Zebra, eats like a Zebra: it’s a Zebra.
  • [06:37] Whoever your ideal customer is, it is now a Zebra. Within your marketing framework, make sure you are only targeting Zebras.
  • [06:47] Campaign Monitor grew by doing email marketing for designers.
  • [06:52] Convert Kit grew by doing email marketing for bloggers.
  • [06:55] There’s nothing wrong with picking a niche.
  • [07:09] As you’re focusing in on a specific demo, you’ll find that as you grow, you will start getting away from your Zebra. Don’t do that too early, because it will hurt your revenue.
  • [07:18] Build a check-in every quarter to make sure your marketing is still focused on the Zebra.
  • [07:31] Once you are hitting over $8 Million in revenue, then you can consider expanding your focus.
  • [07:49] That’s all for today!
  • [07:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 17, 2018
Is it Worth it Spending Money on a Nice Office? | Ep. #593
07:07

In episode #593, Eric and Neil debate whether you need to spend money on a nice office. Tune in to hear the reasons you may need a great office space.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is it Worth it Spending Money on a Nice Office?
  • [00:51] In a collaborative environment, it’s good to have everyone in the same space.
  • [01:14] Eric pays about $11,000 for three sections in co-working spaces.
  • [01:35] Now, they’re moving into their own dedicated space.
  • [01:49] Offices are good for recruiting, it’s a great space to bring clients into, and it’s nice to have a home base.
  • [02:13] If you are looking to build a culture, you need to have your own dedicated space.
  • [02:27] A crappy space creates a crappy feeling.
  • [02:45]However, Neil thinks it’s a waste of money to have a nice office, even though offices do serve an important purpose.
  • [03:10] He would rather save money on the office and spend it on food or other community-related activities and things that build culture.
  • [04:07] Nice offices are good for creative businesses and it helps create a positive perception.
  • [04:40] Marketing warrants a nice office, in Eric’s opinion.
  • [05:01] Neil prefers to sublet for a year at a time.
  • [05:54] He thinks it’s too risky to sign up for years at a time.
  • [06:20] Consider whether your industry warrants having a nice office.
  • [06:29] That’s all for today!
  • [06:32] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 16, 2018
You Made a Bunch of Money. Now What? | Ep. #592
06:58

In episode #592, Eric and Neil discuss what you should do with your profits. Tune in to hear in what you should be investing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: You Made a Bunch of Money. Now What?
  • [00:45] If you make six figures, pay your expenses and live a minimalist lifestyle.
  • [01:05] Put all your money back into your business.
  • [01:28] Ray Dalio’s book has been helpful for determining what to do with your money.
  • [01:54] Ray is a hedge fund manager; his book discusses the benefits and diversifying.
  • [02:18] Warren Buffett typically makes ten to twenty investments at a time.
  • [02:37] Invest back in yourself!
  • [02:50] Invest back into your business!
  • [03:22] Neil would take his profits and invest in more businesses.
  • [03:40] He lost a lot of money this way. Focus on your core business.
  • [03:44] Neil spoke with Brian Lee, head of Shoe Dazzle and Legal Zoom. He told Neil to have laser-sharp focus on his core business.
  • [04:14] Only consider expanding when your core business has leveled off.
  • [05:23] Eric watched a video about how to get richer.
  • [05:45] He learned that taxes are 30-50%.
  • [06:06] Eric recommends starting an LLC to run your expenses through.
  • [06:21] That’s all for today!
  • [06:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 15, 2018
The Little Known Secret to Generating More Revenue From Every Customer | Ep. #591
06:17

In episode #591, Eric and Neil discuss the secret to engaging your customers in order to produce greater revenue. Tune in to hear the main thing you can do to generate sales.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Little Known Secret to Generating More Revenue From Every Customer
  • [00:54] When you first sign up with Intercom, they have a great on-boarding email.
  • [01:35] On-boarding is the biggest lever you can pull to generate more revenue.
  • [01:53] When you buy a meal at McDonalds, they are always upselling (Fries? Super size?)
  • [02:22] Upsell or downsell when people are checking out.
  • [03:12] The upsell could be a software that does the work for you.
  • [03:32] Your solution should be both speed and automation.
  • [03:49] Dotcom Secrets is a great book about upselling and on-boarding.
  • [04:05] Eric recommends Appcues, a cheaper option, or Intercom, which is known for their chat feature.
  • [04:34] On-boarding isn’t just the first week, it’s about keeping customers engaged.
  • [05:03] Customers who are successfully on-boarded are more likely to buy products and services.
  • [05:40] That’s it for today!
  • [05:42] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 14, 2018
The Secret to Delivering a Remarkable Customer Experience | Ep. #590
06:03

In episode #590, Eric and Neil talk about delivering a remarkable customer service experience. Tune in to find out what it takes to create amazing experiences for your customers.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Secret to Delivering a Remarkable Customer Experience
  • [00:35] If you really want to create amazing experiences that your customers love, you have to care about them.
  • [01:00] Zappos goes above and beyond to delight their customers (fast shipping and easy returns).
  • [01:45] Amazon bought Zappos some time ago and they are also a customer-focused company.
  • [02:20] When Eric was in Japan, he stayed at the Prince Gallery and he found the customer service aspects remarkable.
  • [02:36] He felt special and even minor details were attended to.
  • [03:00] Think about creating remarkable experiences.
  • [03:05] The Ritz Carlton does training in terms of customer experience and service; you can send your team there (for an expense), but they will learn a great deal.
  • [03:30] Neil stayed in the Mandarin Oriental Las Vegas and he saw notes that were left for employees and the customer service mantras they lived by.
  • [04:25] They went above and beyond at no extra cost to Neil (except for tips).
  • [04:55] The problem with affiliate marketing, is that you are really doing it for yourself.
  • [05:27] That’s all for today!
  • [05:29] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 13, 2018
Why You Should Hire Developers as Marketers | Ep. #589
06:01

In episode #589, Eric and Neil explain why you should hire developers to work as marketers. Tune in to hear why developers are so good at marketing.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Why You Should Hire Developers as Marketers
  • [00:35] Neil think developers are really good at understanding data and making changes.
  • [00:54] They are amazing marketers because they are creative, make changes, and run tests without relying too heavily on others.
  • [01:04] Marketers on the other hand, may have good ideas, but have to figure out how to get them implemented by someone else.
  • [01:26] During Eric’s time at Treehouse, the CTO was a developer who would help him get things done.
  • [01:36] The CTO didn’t know marketing, but learned as he went.
  • [01:52] Engineers/Developers are self-motivated.
  • [02:27] What Neil loves, is that they believe in the “quick and dirty” approach.
  • [02:53] The one danger in hiring developers as marketers, is that they will sometimes run a lot of bad tests and you will lose revenue.
  • [03:22] When you run a test and things go wrong, you will absolutely lose money.
  • [03:52] Make sure that you have an individual contributor and also managers.
  • [04:30] Neil thinks you should be paying $150,000-$200,000 for a good developer who understands marketing.
  • [04:41] It doesn’t make sense for you to hire someone into this position unless you already have a business that is producing millions in revenue and you need more growth.
  • [05:10] You don’t always have to pay a lot for good talent, but those with experience will cost more.
  • [05:25] That’s all for today!
  • [05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 12, 2018
7 Unusual Marketing Tools That'll Help You Grow | Ep. #588
06:27

In episode #588, Eric and Neil discuss marketing tools that can help you grow your business. Tune in to hear which tools Eric and Neil swear by.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Unusual Marketing Tools That'll Help You Grow
  • [00:37] Tool #1: Frame.io is a cool tool that allows you to leave feedback on videos to help push them through the creation process.
  • [01:17] Tool #2: Zapier helps automate a lot of your marketing apps. It can connect with HubSpot or Drip.
  • [01:50] Your marketing team doesn’t have to create systems to organize their output, because Zapier does it for you.
  • [02:00] Tool #3: TubeBuddy allows you to AB test different thumbnails, schedule things ahead of time, and see which tags are viable for your YouTube videos.
  • [02:15] It can also show you how other channels are doing in comparison to yours.
  • [02:27] Tool #4: Full Story allows you to do user recordings “on steroids”.
  • [03:00] Tool #5: Front is a collaborative email inbox.
  • [03:15] You can assign emails to other people and make it available to them.
  • [03:30] It also syncs with Base.
  • [03:52] Tool #6: Clearbit helps you to connect with a lot of existing tools like Drip. It lets you know important background info on email and chat identities, so you know who the viable customers are.
  • [04:44] Tool #7: Snip.ly lets you take posts and overlay your offer or content.
  • [05:25] It helps to re-target people.
  • [05:47] That’s it for today!
  • [05:53] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 11, 2018
Here's the Very First Email that You Should Send to Customers | Ep. #587
05:19

In episode #587, Eric and Neil tell you what to put in the very first email you send to customers. Tune in to hear why on-boarding is so vital to your success.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Here's the Very First Email that You Should Send to Customers
  • [00:35] Send an email that helps them throughout their journey and experience.
  • [00:47] Setting them up properly will give customers a positive experience and makes them more likely to remain satisfied customers.
  • [01:24] Getting people on-boarded the right way is key.
  • [02:10] On-boarding is one of the most important levers you can pull and can translate to long-term growth.
  • [02:30] Intercom’s initial email explains how everything works and how you can get started.
  • [02:49] Pat Flynn will send an email introducing himself and uses the tags in Convert Kit.
  • [03:20] Neil’s Co-Founder did a test with About.me and he was able to get their revenue to increase 40 or 50%, just by creating a nice “getting started flow”.
  • [03:52] Make sure to include a checklist or steps, so that people have a path to follow.
  • [04:15] Intercom has a chat or email on-boarding feature that allows you to choose a path that works for you.
  • [04:43] That’s all for today!
  • [04:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 10, 2018
How to Get Money out of Rich People | Ep. #586
06:01

In episode #586, Eric and Neil explain how you can get rich people to part with their money. Tune in to hear how you can convince rich people to invest or become clients themselves.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Get Money out of Rich People
  • [00:43] Eric has gotten money from people by networking and then identifying what their companies’ challenges were and coming up with solutions.
  • [01:04] He waited a few months to hit these people up for money.
  • [01:30] Get to know people before you ask for money!
  • [01:50] Give help, show your value, and offer something.
  • [02:15] Always ask what challenges they are facing, which is a great conversation starter.
  • [02:45] Have multiple touchpoints and remain top-of-mind.
  • [03:20] Nextiva was founded by the guys who created Endurance International and iPowerWeb.
  • [03:40] Eric didn’t pitch the Nextiva founder; the founder reached out to get Eric speak at a conference.
  • [04:00] Eric went because he saw Steve Wozniak would be speaking at this conference.
  • [04:10] They then developed a relationship and he came to Eric to ask for help.
  • [04:27] Usually, this is unique, but the key is they had established a relationship before the topic of business was broached.
  • [05:24] That’s it for today!
  • [05:28] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 09, 2018
7 Age-Old Sales Hacks that Still Work Today | Ep. #585
06:33

 In episode #585, Eric and Neil give you seven simple hacks that will increase your business. Tune in to hear how you can improve your ROI.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Age-Old Sales Hacks that Still Work Today
  • [00:38] Hack #1:  Build a dream 100 (a list of clients you want to go after).
  • [01:00] You can even build a dream 25, if that seems like a more attainable or realistic goal.
  • [01:05] Hack #2: When trying to close a deal with a Fortune 100 company, send an email to the CEO that points out some weaknesses and solutions.
  • [02:23] Hack #3: “The fortune is in the follow-up” -John Maxwell
  • [02:42] If you follow up with the right people a couple of times, you will eventually receive a response.
  • [03:10] Hack #4: Give before you ask.
  • [03:20] Solve problems and educate people and they will be likely to become a paying customer.
  • [03:50] Hack #5: Do something that stands out.
  • [04:02] Some people bring a bottle of champagne or order tacos for the whole office, which will be sure to make you stand out.
  • [04:37] Hack #6: Go to conferences.
  • [04:46] Conferences are great places to get leads and will definitely increase your ROI.
  • [05:17] Hack #7: Make your target the star.
  • [05:35] Think about how you can make your target person or business a feature of your blog, podcast, video, etc. and it will entice them to work with you.
  • [05:57] That’s all for today!
  • [06:00] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 08, 2018
Lavish Business Costs that Are Actually Worth It | Ep. #584
08:42

In episode #584, Eric and Neil explain why spending lavishly on business expenses is worth it. Tune in to hear what you should be spending your money on!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic:  Lavish Business Costs that Are Actually Worth It
  • [00:38] Masterminds, which can cost $20,000/year, allow you to build great relationships with high caliber people.
  • [01:22] If you have extra money, fly Business or First Class, because you can meet really interesting people who are valuable to network with.
  • [02:35] Attend and speak at conferences.
  • [02:49] “Brain Dates” at conferences allow you to speak to people you normally wouldn’t have the chance to speak with.
  • [03:20] Even though they are expensive, it’s worth the splurge for the networking.
  • [03:34] Spend a lot of money on your team.
  • [03:45] Richard Branson told Neil, “You don’t build a big company without the team; it’s the team that makes the company. Don’t forget to take care of your team members.”
  • [03:58] Gifts, bonuses, and perks like free lunch keep team morale up.
  • [04:32] When you invest in your team, they will stick out the hard times.
  • [05:15] Think about what your core values are and figure out how to help your team better their skills.
  • [05:53] Consider nice clothes and expensive watches, which gives you the appearance of success and changes the way you are perceived.
  • [06:22] Neil spent thousands of dollars on clothing and accessories and his business relationships improved.
  • [07:10] Eric and Neil agree that credit card fees are worth it, because of the benefits and leeway they provide.
  • [07:30] Spend lavishly on dinners! Take care of your guests and don’t cheap out.
  • [08:05] That’s it for today!
  • [08:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 07, 2018
How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option | Ep. #583
05:00

In episode #583, Eric and Neil explain how you can boost your conversion rate by accepting bitcoin as a payment option. Tune in to hear if your business can handle a shift towards cryptocurrency payments.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Boost Your Conversion Rate by Offering Bitcoin as a Payment Option
  • [00:45] On average, bitcoin has a daily fluctuation rate of 5%.
  • [01:15] There are a lot of people who use bitcoin, so even though most people don’t, you could open up your business if you offer bitcoin as a payment option.
  • [01:40] You will lose money in the short-term, but in the long run, you will make more.
  • [02:06] Eric spent the most marketing dollars on Coinmarketcap.com and they only accepted cryptocurrency as payment.
  • [02:28] Bitcoin has gone up in price, meaning that Coinmarketcap.com made money just by hanging on to it.
  • [03:05] Stripe recently removed bitcoin as a payment option, because they didn’t think it was practical.
  • [03:20] However, bitcoin is still popular.
  • [03:45] If your margins aren’t that large, don’t accept crypto, because you may suffer cash flow issues.
  • [04:08] You can always sell some off to pay for costs, but don’t accept crypto if you don’t have high margins.
  • [04:21] That’s all for today!
  • [04:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 06, 2018
The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient | Ep. #582
07:35

In episode #582, Eric and Neil explain why you shouldn’t be too patient. Tune in to hear why patience in the short-term will kill your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Fact That You're Not Growing Fast Enough Because of 1 Thing - You're Too Patient
  • [00:36] The moment you’re too satisfied, someone is going to come around and beat you at your own game.
  • [00:56] The moment you’re patient in marketing, means you have decided to remain complacent.
  • [01:15] Consider your business a fight to the death.
  • [01:40] There are two things to consider: short-term, there needs to be urgency; long term, it’s important to be patient with some aspects of your job.
  • [02:20] Business takes time, but in the short-term experiment!
  • [02:40] Neil always says, “what else could we do to get better results right away?”
  • [03:11] Push forward and look for new ways to grow.
  • [03:30] Do the tactics that require long-term patience, but consider other marketing avenues at the same time.
  • [04:09] Look for people who focus on one aspect of marketing and follow their example in that area.
  • [04:40] It’s important to hire specialists, but also have a rhythm or cadence where people can be held accountable.
  • [04:56] Read Rocket Fuel, it's about the concept of having a visionary and integrator on your team.
  • [05:11] Also read
  • Traction.[05:39] Get the tool 15Five, that checks in with your team each week and helps you keep your finger on the pulse of your company.
  • [05:50] Neil does Monday, Wednesday, Friday meetings with progressive goals for each meeting.
  • [06:35] He rewards his team for results.
  • [06:51] That’s it for today!
  • [06:59]Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 05, 2018
How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer | Ep. #581
06:21

In episode #581, Eric and Neil explain how you can beat your established, monied competition. Tune in to hear steps you can take to beat your competitors at their own game!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Beat Your Competition When They Have More Money and Have Been in Business Longer
  • [00:36] Neil gives away stuff for a cheaper price.
  • [00:49] You can always undercut your competitors by offering the same thing for less.
  • [01:16] Use the newest and greatest tech, because the competitors are probably using old, archaic technology.
  • [01:26] Neil is going to do this to compete with Moz. Moz charges $99/month for their SEO tool, so he’s going to offer his SEO tool for FREE.
  • [01:44] He can do what their doing for under $10,000.
  • [02:01] These other companies have boards, executive teams, etc. While Neil can make decisions and act more quickly, because he doesn’t have to have all these groups weigh in.
  • [02:16] Go where the competitors aren’t going.
  • [02:25] These other agencies aren’t doing content marketing, podcasts, speaking engagements, or releasing tools. Zig where they zag.
  • [03:00] Dropbox wasn't the first cloud in the game, but they offered their services for free!
  • [03:10] Take your existing users and get them to help promote you for a reward.
  • [03:45] Eric recommends reading Zero to One, which will help you figure out other avenues of marketing and competition.
  • [04:05] When you want to beat your competition, if you are starting out, it’s a good idea to niche down.
  • [04:35] When you’re competing with bigger companies, look at what they are not focusing on.
  • [04:52] Translate your services into other languages and markets, which will help you remain competitive and may be a smaller pool.
  • [05:30] Neil does this and finds there is less competition abroad and is winning in those markets.
  • [05:43] That’s all for today!
  • [05:48]Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 04, 2018
What You Ought to Know About Amazon Advertising Before Everyone Else | Ep. #580
05:34

In episode #580, Eric and Neil discuss what you must know about Amazon advertising before anyone else. Tune in to hear how you can leverage Amazon Advertising for your business.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What You Ought to Know About Amazon Advertising Before Everyone Else
  • [00:35] Eric read a report that stated Amazon did $60 Billion in ad revenue and grew by possibly 60%.
  • [01:12] Neil believes the stats are that Amazon ad revenue could reach $4.5 billion in 2018.
  • [01:29] Eric and Neil suggest you start getting into the Amazon ad revenue game.
  • [02:01] If you are doing America-based advertising, it’s time to pay attention.
  • [02:09] Amazon Echo presents an advertising opportunity.
  • [02:30] The profit margins on advertising are huge.
  • [02:44] In another five to ten years, they may have wiped out brick and mortar retailers.
  • [03:02] There are a lot more areas of advertising when you consider options with Amazon.
  • [03:30] Make sure you jump on board, play with the advertising, and fine tune!
  • [03:45] With the purchase of Whole Foods and the opening of the Amazon Go store in Seattle, they are taking over retail.
  • [03:52] Eric and Neil saw a report that said Amazon is considering taking on FedEx.
  • [04:25] It’s a new channel, whoever leverages it first will benefit the most.
  • [04:55] That’s all for today!
  • [05:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 03, 2018
How You Can Leverage Content Marketing When You Suck at Writing | Ep. #579
07:12

In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing
  • [00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere.
  • [01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there.
  • [01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast.
  • [01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word.
  • [01:46] Go to Jobs.problogger.net and hire a writer.
  • [02:12] Use short and to the point paragraphs; this makes it easier to skim.
  • [02:27] Use subheadings in your posts.
  • [02:32] You need to have an intro with a hook.
  • [02:55] A strong headline is key to getting readers.
  • [03:22] Copyblogger will give you some examples of great headline formulas.
  • [03:41] When you hire a writer, always give them an outline and make sure to get on the phone with them, so you’re on the same page.
  • [04:06] You don’t have to be a good writer, you just have to be able to communicate well with a good writer.
  • [04:25] Gary Vee doesn’t even write his own blogs; he gives ideas and outlines, but the content is written by someone else.
  • [05:01] If you’re producing content, use the content re-usage workflow as a framework.
  • [05:28] Content marketing is a 12-18 month journey from inception to results.
  • [05:35] If you’re not the best writer and you can’t afford to hire someone, use Eric and Neil’s framework and just go out and write. The more you write, the better at it you will get.
  • [05:55] You may notice that Neil has awful grammar and cannot spell; it’s ok, because he is providing valuable information.
  • [06:35] That’s it for today!
  • [06:38] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 02, 2018
How You Can Discover Affordable Marketing Channels That Have Huge Potential | Ep. #578
06:47

In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential
  • [00:40] It’s important to figure out who your target audience is and where they “hang out”.
  • [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this.
  • [01:30] It’s important to see how people are using things.
  • [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up.
  • [02:00] Similar Web will also tell you about email lists.
  • [02:38] Neil likes to hit up websites directly.
  • [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight.
  • [03:54] Podcasting is underpriced attention.
  • [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used.
  • [04:24] What’s old sometimes becomes new again.
  • [04:35] Direct mail is making a bit of a comeback.
  • [05:11] Neil pays for email blasts through various bloggers (he pays them to email their lists).
  • [05:45] You can do outreach to the blogs to work out custom deals.
  • [05:59] Only pay out Net 30 or Net 60.
  • [06:10] That’s it for today!
  • [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Mar 01, 2018
How Long Should You Spend on Marketing Before You Give Up? | Ep. #577
06:44

In episode #577, Eric and Neil talk about when you should give up on marketing. Tune in to hear if, how, and when you need to call it quits.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How Long Should You Spend on Marketing Before You Give Up?
  • [00:41] Neil gives up on tactics, instead of marketing as a whole.
  • [01:00] He’ll try out five to ten tactics and keep whatever works.
  • [01:20] In many cases, if you don’t experiment, you will just spin your wheels.
  • [01:50] Eric was hanging out with the Zapier CEO and they agreed it is difficult to hand off marketing.
  • [02:45] There are constantly new tactics, so you need to incorporate those into your workload.
  • [03:15] Keep trying to improve all the time and integrate new techniques into your workflow.
  • [03:35] You won’t see traction with SEO within the first six months.
  • [04:00] Ahrefs will help you track your impressions and any traction you’re getting.
  • [04:40] Be patient when working with long-term solutions.
  • [04:45] With paid advertising, you need to make it work right away, because you will lose a lot of money otherwise.
  • [05:48] You should look to grow your organic keywords by 10% month by month; for SEO, you should look to grow your top three keywords by 10% month by month.
  • [06:07] That’s all for today!
  • [06:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 28, 2018
How You Can Steal Business Away From Your Competition -- While Charging More Money | Ep. #576
06:39

In episode #576, Eric and Neil explain how you can get away with charging more and still be successful. Tune in to hear what “niching down” is and why it can help your business. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How You Can Steal Business Away From Your Competition - While Charging More Money
  • [00:38] Niche down!
  • [00:51] Make your business really specific (ex. a Facebook ad agency that specializes in working with educational companies).
  • [01:08] You can charge more because you’re niching down and have specialized skills.
  • [01:37] Campaign Monitor set out to be email marketing for designers. Niching down allowed them to make money and gain success, because they kept the job specific.
  • [02:38] Drip just rebranded to be e-mail marketing for e-commerce.
  • [03:07] Look at your “dream one hundred” and reach out to them and do a free analysis.
  • [03:28] When you tailor your messaging to target a specific group, it will be easier for you to make things happen.
  • [03:50] Apple started with a single computer and now have a whole line of products.
  • [04:08] When you’re working in a niche, your conversion rates will go up.
  • [05:15] You are able to charge more and make more, because there is less competition and you are offering a very specific service.
  • [05:45] Eric’s company specializes in helping SaaS, e-commerce, and educational companies.
  • [05:55] You can’t be everything to everyone!
  • [06:01] That’s all for today!
  • [06:05] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 27, 2018
Something Google Doesn't Want You to Know | Ep. #575
07:59

In episode #575, Eric and Neil discuss the secret that Google doesn’t want you to know. Tune in to hear how branding and industry niches play a part.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Something Google Doesn't Want You to Know
  • [00:36] Google is emphasizing brands right now.
  • [00:52] The most popular brands within a niche will be the top results.
  • [01:20] If you focus on building a brand, you will do better in the long run.
  • [01:41] Neil noticed that by leveraging branding, his ranking skyrocketed.
  • [02:00] He took a lot of the currently popular models and had them hold up signs that said, “Who is Neil Patel?”
  • [02:09] This caused people to increase searches for Neil.
  • [02:23] He ranked high for online marketing after that.
  • [02:55] Warren Buffett talks about building a moat (something to protect your business).
  • [03:21] The new moat is building a brand.
  • [04:22] By dominating the brand within your niche, you are guaranteed to do well.
  • [05:03] By leveraging marketing channels with your brand, it will lead to success, but it will take a while to build.
  • [05:24] It took 2-2.5 years for Eric to build his brand.
  • [06:02] You can’t sell a personal brand, but you can sell a corporate brand with ease.
  • [06:27] When you have a brand, you have more options available in terms of marketing.
  • [06:45] A lot agency owners try to drag each other down, because it is so competitive.
  • [07:04] Your brand opens you up to greater opportunities.
  • [07:10] Listen to past episodes on how to build a brand.
  • [07:23] That’s all for today!
  • [07:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 26, 2018
How You Can Make Your Content Addictive | Ep. #574
07:35

In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How You Can Make Your Content Addictive
  • [00:52] Eric tends to follow long-form case studies.
  • [01:10] He likes reports, custom data, and short videos.
  • [01:28] Eric prefers Alex Becker’s content, because his videos are concise.
  • [01:42] Neil thinks evergreen content is addictive. It should have these factors: entertaining, educational, or actionable.
  • [02:06] Some visual aspect is always helpful.
  • [02:18] The “How a Car Engine Works” animagraffs is a great example.
  • [03:12] Brian Dean has a great SEO blog and Eric always reads his content, because there is always a unique spin.
  • [03:48] Bucket brigade: a format where each paragraph is two to three sentences max.
  • [04:15] Brian Dean attracts a lot of social sharing because of his great posts.
  • [04:35] Neil finds that people like text and images in one post.
  • [04:56] He is considering integrating podcast clips into his content.
  • [05:15] Keep testing your audience to see what they want; it will vary from industry to industry.
  • [05:35] Use BuzzSumo to find popular topics in your industry and to see when it was popular.
  • [06:15] Design is an important facet of addictive content.
  • [06:58] That’s it for today!
  • [07:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 25, 2018
The One Thing That No Marketer Is Going to Tell You | Ep. #573
05:59

In episode #573, Eric and Neil explain why you can’t count on standardized techniques to grow your business. Tune in to hear why success is a numbers game. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The One Thing That No Marketer Is Going to Tell You
  • [00:35] The best tactics are not what's in marketers’ podcasts and blogs.
  • [01:10] Marketers will not share their number one “thing”.
  • [01:40] Marketers won’t necessarily know how to grow your business; their tactics will be standardized.
  • [02:19] Facebook was naturally awesome, your product may not be that good.
  • [02:30] Even the best marketers may not know how to solve your growth issues.
  • [02:50] It’s all experimentation and it’s a numbers game.
  • [03:37] Marketers will steal each other’s tactics and try to use them, even though they may not work for their specific problem.
  • [04:08] Make sure you have a system of process to follow when experimenting.
  • [04:29] Don’t expect the world from marketers: what worked in the past, won’t work today; what worked for one business may not work for another.
  • [05:22] That’s it for today!
  • [05:25] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 24, 2018
The Simplest Way to Make 6 Figures as a Marketer | Ep. #572
07:13

In episode #572, Eric and Neil explain ways that you can easily make 6 figures as a marketer. Tune in to hear how to prove yourself to be a valuable asset.

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: The Simplest Way to Make 6 Figures as a Marketer
  • [00:37] Go work for someone!
  • [00:56] Working for someone was educational and lucrative for Eric.
  • [01:45] Don’t switch jobs too frequently, because you will be seen as a job hopper.
  • [02:10] However, switching companies can be more lucrative (raises, better benefits).
  • [02:28] The easiest way to make 6 figures is to do a tear-down of a website.
  • [02:52] Break down in Google Docs or Word where they can improve and how to fix it.
  • [03:20] Email the document to the founder and CEO in separate chains.
  • [04:29] There’s a good chance they will find you valuable and pay you just to solve the problems you outlined.
  • [04:55] Eric used this method and emailed the CEO of Zynga.
  • [05:19] It doesn’t matter if you’ve been marketing for 20 years or 1 year, identifying a problem and pointing out the solution is an easy way to prove yourself valuable and put you on the road to 6 figures.
  • [05:52] Eric recommends chasing opportunity rather than salary, in most instances.
  • [06:10] You don’t have to build a product, you could always do performance marketing.
  • [06:35] That’s all for today!
  • [06:39] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 23, 2018
Is It Worth It to Pay $20K for a Mastermind? | Ep. #571
07:15

In episode #571, Eric and Neil explain why it may be worth paying to join a Mastermind group. Tune in to hear if joining a Mastermind is right for you and how you can get the most out of the membership. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Is It Worth It to Pay $20K for a Mastermind?
  • [00:35] There are many Masterminds out there.
  • [01:30] In the last episode, we talked about investing in yourself and attending these events is also investing in yourself.
  • [01:51] Neil doesn’t attend these events anymore.
  • [02:03] He has built up a great circle over the years and doesn’t necessarily need to go to Masterminds anymore.
  • [02:28] Eric built a custom Mastermind, where they would have dinner and talk about business.
  • [02:39] If you want to figure out how to set up your own Mastermind, Google “Mastermind Talks” or “Mastermind Dinners”.
  • [02:47] Eric considers his Entrepreneur’s Organization to be a Mastermind group.
  • [03:05] Creating this group has been the best decision he’s ever made.
  • [03:37] Neil never joined EO, even though he’s been pitched on it. However, if he was just starting out, he would join.
  • [04:10] When picking a Mastermind, you want to be with like-minded people.
  • [04:29] If you’re a newbie, there is nothing wrong with joining a Mastermind with more experienced people, though experienced people should not join a Mastermind with a ton of Newbies.
  • [04:40] Look for a Mastermind with people who share your mindset.
  • [05:07] Make sure everyone has a similar philosophy.
  • [05:22] EO streamlines the Mastermind process and is a worldwide org.
  • [05:51] Once you’re in a Mastermind, after a year or two, you’ve already gained most of the knowledge you will need.
  • [06:04] Neil recommends switching up Mastermind groups so the info doesn’t become static or stale.
  • [06:40] That’s all for today!
  • [06:43] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 22, 2018
How the Rich Get Richer | Ep. #570
06:43

In episode #570, Eric and Neil discuss how the rich get richer. Tune in to hear in which businesses you should be investing in.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How the Rich Get Richer
  • [00:37] The way Neil makes more money is that he “invests in what he knows”.
  • [00:53] He invests in his business and its marketing.
  • [01:08] If you invest in yourself, you’ll get the highest ROI.
  • [01:15] Neil has lost the most money investing in things he didn’t really understand.
  • [01:48] Warren Buffett says the best investment you can make is in yourself.
  • [01:55] There are two ways to invest in yourself: knowledge and your business.
  • [02:15] When you invest in yourself, no one can take that away from you.
  • [02:59] Once you build a business, you’re able to see your goals more clearly and see that you should invest in yourself.
  • [03:50] Neil was doing a wire transfer the other day and the banker tried to pitch him on investments.
  • [04:20] The perfect response to this kind of pitch is to tell them you don’t believe in investing.
  • [05:08] Eric and Neil regret investing in long-shot, but great-sounding opportunities.
  • [06:04] That’s all for today!
  • [06:07] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 21, 2018
How to Market to the Wealthy | Ep. #569
06:59

In episode #569, Eric and Neil explain different ways that you can market your business to the wealthy. Tune in to hear tips on gaining traction with wealthy business people.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market to the Wealthy
  • [00:35] Any kind of podcast can be marketing to the wealthy.
  • [00:40] At least 15% of people who listen to this podcast make over six figures a year and listen to four or five hours of podcasts in general.
  • [01:06] You can either create your own podcast or advertise during one.
  • [01:20] Using Frank Kern’s method: Create a letter where you ask for five minutes of someone’s time and then send an envelope full of cash.
  • [01:40] Tell them they can keep the money even if they don’t give you the five minutes.
  • [02:18] Eric looked into attended/speaking at TED or Summit.
  • [02:30] Some of the highest quality of people are at these large conferences.
  • [02:50] Basic approaches also work: go on interviews, go on podcasts, reach out to bloggers with large audiences.
  • [03:42] Try to get published on TechCrunch, Mashable, etc.
  • [04:00] Networking is helpful and important.
  • [04:18] When writing SEO content about super-technical aspects of your business, you’re more likely to reach the wealthy.
  • [04:40] Eric and Neil have a live event that was successful, because a lot of people from different organizations showed up.
  • [05:04] Join business organizations.
  • [05:11] To be in EO, you have to make at least $1 million per year.
  • [05:15] You can join EO Accelerator with under $1 million per year, as this is for younger people or startup businesses.
  • [05:41] Without EO, Eric wouldn't have been able to save his business.
  • [05:56] Eric has DM’d billionaires on Instagram and has made successful connections that way.
  • [06:15] That’s all for today!
  • [05:17] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 20, 2018
How You Are Doing Inbound Marketing All Wrong | Ep. #568
08:45

In episode #568, Eric and Neil talk about the difficulty of inbound marketing. Tune in to hear why inbound marketing isn’t an exact science and how you can use it to your advantage.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Are Doing Inbound Marketing All Wrong
  • [00:34] Eric recently lost a deal to a content marketing agency.
  • [00:47] The other agency was promoting processes and the execution plan was to create 500-600 word blog posts once per month.
  • [01:04] Eric believes this was a weak approach, as 500-600 words is brief and you must provide quality overall.
  • [01:44] Inbound marketing is not an exact science.
  • [02:00] Generally, the formula for this unpredictable aspect of marketing is: you put in X and get back ?
  • [02:33] In the long run you can make it more predictable.
  • [03:00] Content marketing is building a lot of goodwill over time and you’re not trying to see an ROI immediately.
  • [03:35] Being omnipresent, running ads, building out a funnel is all part of inbound marketing. If you’re able to build a machine like that, then you can stack paid ads on top.
  • [03:48] ClickFunnels is doing something like $5-6 million a month because of his tight inbound marketing strategy.
  • [04:25] When thinking about inbound marketing, you have to look at it as, are you willing to make an investment to potentially build up goodwill for a brand?
  • [04:33] Eric spends $25,000/month on inbound marketing.
  • [04:40] Some of that money includes salaries for content marketers.
  • [05:10] For each closed deal, it costs Eric’s company $15,000 and they bring in at least $30,000.
  • [05:58] Single Grain was getting 3,000-4,000 visits per month and all the leads were coming from Neil. It took two years to get that site rolling.
  • [07:00] If you create junky content, you’re not going to get ROI, you’ll only lose money.
  • [07:58] Think of inbound marketing as karma points and don’t focus too hard on ROI.
  • [08:08] That’s all for today!
  • [08:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 19, 2018
What Facebook's New Algorithm Update Means for Marketers in Early 2018 | Ep. #567
06:39

In episode #567, Eric and Neil discuss the new Facebook algorithm and how it will affect your marketing strategy. Tune in to hear how you can still be seen after the algorithm shift. 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: What Facebook's New Algorithm Update Means for Marketers in Early 2018
  • [00:36] Mark Zuckerberg recently announced a new algorithm that is supposedly about connecting people.
  • [01:00] Facebook makes money off of advertising.
  • [01:11] Your ads will have a tough time showing up organically, so get ready to spend money.
  • [01:30] Historically, they have updated their algorithm for years, but this always increased their ad revenue.  
  • [02:01] Neil has spent hundreds of thousands of dollars trying to “buy fans”.
  • [02:17] Every time Facebook updates its algorithm, it will be harder and harder for you to gain traction with your ads.
  • [02:25] Don’t buy fans, instead spend the money to drive traffic to blog posts and websites.
  • [04:00] Neil spent money on something that didn’t help his business, while Eric spent money on ads.
  • [04:35] YouTube isn’t as “harsh” with their algorithm.
  • [04:53] Anything Facebook sees as a weakness in their site, they try to improve upon using an updated algorithm.
  • [05:15] Facebook needs to promote video more than anyone else.
  • [05:34] Social networks are attention-based and they are constantly trying to buy your attention.
  • [06:02] That’s it for today!
  • [06:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 18, 2018
How You Can Use the New Facebook Analytics | Ep. #566
04:54

In episode #566, Eric and Neil talk about the new Facebook Analytics tool. Tune in to hear why and how you should be using it.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How You Can Use the New Facebook Analytics
  • [00:50] In the recent months, Facebook has added the ability to look at funnels.
  • [01:23] Now, you have the ability to check on funnels through a dashboard.
  • [01:37] Amplitude is a great tool in conjunction with Facebook ads.
  • [01:55] Neil feels that the data is still really off.
  • [02:20] Even when you’re looking at conversions in Google Analytics, the numbers are always higher.
  • [02:40] You have to be able to cross-reference your data (either internally or externally).
  • [03:00] It’s free and in your best interest to look at Facebook analytics even if the numbers are a little off.
  • [03:12] Think of touch-points, as well; think of this as a way to get more insights from your Facebook marketing efforts.
  • [04:00] You need to track email as well as revenue.
  • [04:13] That’s it for today!
  • [04:15] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 17, 2018
How to Deal with Content Burnout | Ep. #565
05:37

In episode #565, Eric and Neil explain how to deal with burnout. Tune in to hear some tips on what to do if you reach your breaking point when it comes to content creation and still be successful.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Deal with Content Burnout
  • [00:45] The people that succeed are very consistent.
  • [01:18] If it ties in with your goals, you just have to power through it.
  • [01:35] Once you get past the breaking point, you get a second wind.
  • [02:02] When you’re burnt out, the quality of your content decreases.
  • [02:18] Take a break instead of producing content when you’re burnt out.
  • [02:50] Neil doesn’t take vacations.
  • [03:00] Eric worked two to three hours per day on vacation.
  • [03:30] When they were cranking through topics really quickly, they lost podcast listeners. They went back to the drawing board, refocused, and are now gaining listeners.
  • [04:16] Eric and Neil both create content in advance, so they can have breaks.
  • [05:00] That’s it for today!
  • [05:02] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 16, 2018
How to Make Your Ads Scale without Decreasing Your ROI | Ep. #564
07:08

In episode #564, Eric and Neil discuss ways you can scale your ads without decreasing your ROI. Tune in to hear simple ways you can increase your conversion rate and make more money. 

TIME-STAMPED SHOW NOTES: 

  • [00:27] Today’s Topic: How to Make Your Ads Scale Without Decreasing Your ROI
  • [00:40] Make sure that you’re running your ads to one post ID on Facebook.
  • [01:08] Leverage more than one channel.
  • [01:38] When you run all the paid channels at one time, your ROI goes through the roof because people are seeing you everywhere.
  • [02:05] Look at your funnel through a full funnel attribution standpoint. Use Wicked Reports.
  • [02:49] Run a ton of A/B tests.
  • [03:19] If you run A/B tests, you can start generating more sales.
  • [03:28] Have upsells and downsells.
  • [03:50] Continually try to offer clients more services.
  • [04:12] Eric helped a client with strategy, but also upsold him and added more value.
  • [04:51] Neil loves ClickFunnels to help scale up ads.
  • [05:35] Russell Brunson talks about three highest converting funnels: free offer, webinar funnel, high-ticket funnel.
  • [06:05] Neil used the webinar funnel.
  • [06:18] You’ve got to know your numbers.
  • [06:33] That’s all for today!
  • [06:35] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 15, 2018
The Bare Minimum You Should Do With Every Blog Post You Publish | Ep. #563
06:19

In episode #563, Eric and Neil lay out what they do with their blog posts and how it helps them succeed. Tune in to hear some great blogging tips! 

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: The Bare Minimum You Should Do With Every Blog Post You Publish
  • [00:38] Neil thinks he’s published 6,000-7,000 blog posts.
  • [00:57] Neil always has a simple checklist for writing blog posts.
  • [01:12] When using BuzzSumo, you need to look at what has worked in the last year.
  • [01:33] Go after social traffic and search traffic (SEMrush).
  • [01:52] Come up with better headlines, outline the post, then complete it.
  • [02:11] Go above and beyond and be super thorough.
  • [02:21] Add custom images from stock photos or graphs.
  • [02:31] Email everyone you link out to in your post.
  • [03:00] Reach out to everyone who shared similar articles and direct them to your article.
  • [03:38] Take the article and put it into Ahrefs and see who links to it.
  • [04:05] Eric’s strategy: automate the process of sharing to your social channels using Zapier.
  • [04:39] Blogging Checklist is a great plug-in for WordPress.
  • [04:55] Have a word count, image count, source count, etc. and put it on the checklist.
  • [05:24] Think about how to upgrade or repurpose your content.
  • [05:43] That’s it for today!
  • [05:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

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Feb 14, 2018
Should You Ever Buy a Multimillion Dollar Home? | Ep. #562
07:13

In episode #562, Eric and Neil discuss why you should probably not buy an expensive home. Tune in to hear on what you should actually be spending your money on.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: Should You Ever Buy a Multimillion Dollar Home?
  • [00:34] The home Eric just sold was worth close to a million.
  • [00:43] Neil has lived in some big homes.
  • [00:55] Neil had an expensive condo on the Las Vegas Strip because the builder was selling them for less than their value.
  • [01:20] Neil doesn’t think homes are valuable and a waste of money.
  • [01:34] Neil’s friend has a two-bedroom condo and believes real estate is one of the worst investments.
  • [01:52] You could make more money investing in Tech.
  • [02:00] If you are interested in real estate, look up Grant Cardone, who has a funny YouTube channel all about it.
  • [02:09] Eric’s mom is a real estate agent and she is always pushing him to buy a home.
  • [02:31] Eric and Neil would rather invest in businesses and themselves.
  • [03:19] All the homes Neil has ever purchased were for investments. He believes in staying in hotels and dumping money back into tech.
  • [04:00] Instead of wasting money on a down payment, put it back into your business.
  • [04:13] You are better off renting.
  • [04:54] Warren Buffett talks about staying in your lane.
  • [05:10] Eric and Neil focus on investing in what they are good at or that they understand.
  • [05:38] If you choose to have a big home, use it to have dinners for entrepreneurs.
  • [05:57] Dinners led to $200,000 in deals for Eric’s company.
  • [06:15] Eric originally paid for dinners, but then found a way for his guests to pay for it.
  • [06:23] He used Eventbrite and put a price on the ticket to dinner.
  • [06:37] That’s all for today!
  • [06:39] Go to Singlegrain.com/Giveway for a special marketing goodies giveaway!

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Feb 13, 2018
How to Market Your Business for Less Than $1,000 | Ep. #561
06:56

In episode #561, Eric and Neil discuss how you can market your business for under $1,000. Tune in to hear how you can market your business for free!

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: How to Market Your Business for Less Than $1,000
  • [00:47] “Hand-to-hand combat” works in the beginning (making interpersonal connections).
  • [01:17] It’s all about using cash flow from your first few deals to invest in basic marketing concepts.
  • [01:43] Find people (via social media) who are unhappy with their marketing service and pitch them.
  • [02:13] Offer free marketing in exchange for their positive testimonials.
  • [02:24] One customer took a screenshot of his analytics and passed that on to other VCs.
  • [02:45] Digital Telepathy did work for big names for free in exchange for having their name on the client’s website.
  • [03:48] Look at Twitter List and Similar Web to get started.
  • [03:57] Hunter.io is good for email marketing.
  • [04:01] You can set up a mail-merge using GMASS.
  • [04:12] There are plenty of free versions of helpful tools.
  • [04:24] Listen to Eric’s other podcast, Growth Everywhere, to hear from your competitors and how they have succeeded.
  • [05:00] Copy other people's tried and true methods!
  • [05:25] One person listened to an episode of Growth Everywhere to pick up tips and now has a seven-figure business in Barcelona.
  • [06:19] That’s it for today!
  • [06:20] Go to Singlegrain.com/Giveway for a special giveaway!

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Feb 12, 2018
How Unhappy Customers Will Make You Grow - As Long As You Do This | Ep. #560
06:57

In episode #560, Eric and Neil discuss ways that unhappy customers can actually help you grow as a business. Tune in to hear how you can turn failure into future success.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How Unhappy Customers Will Make You Grow - As Long As You Do This
  • [00:55] Eric’s business grew 139% in 2017, but there was an “incident” and they lost 40% of their clients.
  • [01:31] So they called an all-hands meeting and found out why they lost the clients.
  • [01:50] Eric then reached out to the clients to see what their experience had been.
  • [02:02] If you talk to your customers, it will help you figure out what needs to be fixed.
  • [02:26] Neil calls former clients to see why they left and he performs surveys every month for current clients.
  • [03:14] There is a process in place now at Eric’s company to help retain clients.
  • [04:22] You need to do whatever it takes to improve.
  • [04:36] Talking to unhappy customers helps you grow as a business.
  • [05:18] If you please the majority of the customer base, they will remain loyal.
  • [05:37] Eric personally reaches out to happy clients and he finds out what their goals are for the coming year.
  • [06:24] That’s all for today!
  • [06:26] Go to Singlegrain.com/Giveway for a special giveaway!

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Feb 11, 2018
When You Should NOT Use Freelancers | Ep. #559
06:17

In episode #559, Eric and Neil explain when and why you should not hire freelancers. Tune in to hear how the allure of low-priced freelancers may end up costing your company more.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: When You Should NOT Use Freelancers
  • [00:36] When you are looking for someone to do paid ads or an involved marketing activity, ideally this will be a full-time hire that you work with directly.
  • [01:01] Freelancers have a few clients at a time and cannot give you their full focus.
  • [01:25] As you’re trying to scale, you’ll find they won’t move as quickly as they want.
  • [02:06] Because you are paying for their time, try to use time-trackers like HubStaff that takes screenshots of what your freelancers are doing.
  • [02:54] As you start growing, freelancers will sometimes take your trade secrets and use them with other clients.
  • [03:40] Freelancers are cheaper than employees, but it may hurt you in the long run.
  • [04:02] Is it cost or is it price that is important to you?
  • [04:15] If you hire the least expensive freelancer, what will it cost your company when you don’t get results?
  • [04:49] If price is more important, you will probably lose out and cost your company more.
  • [05:03] A full-time person may cost more up front, but cost your company less in the end.
  • [05:15] When starting out, use freelancers. When you are trying to scale and grow, it is wiser to use full-time employees.
  • [05:39] That’s it for today!
  • [05:41] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 10, 2018
How Newsletters Are Dead: You Should Do this Instead | Ep. #558
06:27

In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How Newsletters Are Dead: You Should Do this Instead
  • [00:45] Eric and Neil still have newsletters, but engagement is dropping.
  • [01:01] It’s harder to get results because it can get filtered out or lost in the shuffle with the tons of emails everyone gets everyday.
  • [01:26] You need to come up with new ways to connect.
  • [01:38] Build up communities via social media and other outlets.
  • [01:54] YouTube and chatbots have been great outlets for Eric and his clients.
  • [02:11] Alex Becker does email a lot, but he is focused on building up his messenger subscribership.
  • [02:36] Though newsletters are unpopular, they are still effective.
  • [02:45] Eric and Neil have been moving towards shifting this message to chatbots.
  • [03:15] Growth Everywhere added the Facebook Messenger App and they have seen great results from that.
  • [03:38] ManyChat has growth tools that are helpful.
  • [03:54] One of Eric’s most profitable campaign is shifting to chatbots.
  • [04:15] Collect emails through things like content upgrades.
  • [05:05] Always collect emails, because you don’t know when Facebook will change their algorithm and traffic will drop.
  • [05:15] Zapier can work with ManyChat.
  • [05:30] The bot will collect the email and it will be sent to your CRM and your webinar provider.
  • [05:54] That’s all for today!
  • [05:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 09, 2018
What We Learned by Spending $11K on YouTube Advertising | Ep. #557
06:57

In episode #557, Eric and Neil discuss what they learned by putting a lot of money into YouTube Advertising. Tune in to hear killer tips for marketing yourself or your business on YouTube.

Time-Stamped Show Notes:  

  • [00:27] Today’s Topic: What We Learned by Spending $11K on YouTube Advertising
  • [00:36] $11K is an arbitrary number. Chances are they have spent more than $100,000.
  • [01:20] Eric found that when he started running ads on YouTube, his subscriber count doubled.
  • [01:50] Neil did a test where he turned off his paid ads in early January.
  • [02:18] His suggested video count continued to grow.
  • [02:45] In general, it was higher than when he started ads.
  • [03:06] He is trying to boost viewership and branding.
  • [03:42] Most people run ads for views, but Neil was aiming to gain subscribers.
  • [04:06] Tai Lopez is a great example of what to do using social media and YouTube.
  • [05:15] He now has the most popular cryptocurrency-based podcast on a certain streaming service.
  • [06:10] If you build your brand, you can use that to grow anything in the future.
  • [06:20] That’s it for today!
  • [06:22] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 08, 2018
5 Creative Ad Hacks That Will Double Your Sales | Ep. #556
06:27

In episode #556, Eric and Neil lay out five hacks that will help you increase your sales. Tune in to hear how you can convert more clicks into customers.

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: 5 Creative Ad Hacks That Will Double Your Sales
  • [00:35] Hack #1: Use video re-marketing ads.
  • [00:54] Create a video ad that shows what people will get when they purchase your service or product.
  • [01:15] Hack #2: Use Facebook Analytics.
  • [01:52] You will see diminishing returns on paid Facebook ads.
  • [02:20] Agora is a great site that broke down the difference between 7, 8, and 9-figure earners.
  • [02:39] Hack #3: You need to have upsells and downsells.
  • [02:56] Hack #4: If you are able to consolidate your ads through one Page Post ID, it will help bring your CPCs and CPAs down.
  • [04:03] Hack #5: Use the rule of 7: if people see you seven times, they are more likely to convert into customers.
  • [05:10] Neil flooded the market with different types of ads on different platforms and he converted a large number of people.
  • [05:44] Overall, the ROI numbers went through the roof.
  • [05:49] That’s it for today!
  • [05:51] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 07, 2018
How to Market a Blockchain Company | Ep. #555
07:11

In episode #555, Eric and Neil discuss ways in which marketing blockchain companies is like being in the Wild West. Tune in to hear their thoughts on successfully navigating this new technology.

Time-Stamped Show Notes:  

  • [00:27] Today’s Topic: How to Market a Blockchain Company
  • [00:47] One of the blockchain companies Eric is working with is very traditional.
  • [00:51] They are doing media buys on a site with a lot of traffic, drive people to the landing page, and then get them on the email list. Then, they use a chat program, Telegram. It’s a high-level funnel.
  • [01:34] The marketing is still very traditional.
  • [01:42] It reminds Eric of the Wild West, because it’s new territory and people are getting paid in new currency.
  • [02:16] Most people aren’t using traditional channels.
  • [02:46] Banner ads and press aren’t doing much anymore.
  • [03:03] Celebrity endorsements are passe.
  • [03:15] You need to be focusing on the technology.
  • [03:33] While it may be easier to raise money on the blockchain, that doesn’t mean it’s right for the long-term success of your business.
  • [03:49] A lot of people raise money, but then don’t update their investors.
  • [04:05] If you’re getting millions, you should at least update your investors.
  • [04:42] Neil feels there is zero accountability in the startup industry right now.
  • [05:18] In terms of marketing, “All the things that we talk about on this podcast are going to work.” -Neil
  • [05:22] If you are looking to start a marketing agency, now is a good time, because everyone is doing things that have already been done.
  • [05:43] Your brand is priceless.
  • [05:54] Warren Buffett always writes a one-page update for his investors and top-level employees.
  • [06:21] That’s it for today!
  • [06:23] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
  • [06:31] Tweet at Eric if you would like them to curate their podcast content.

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Feb 06, 2018
Daily Habits Shared by the World's Most Successful Marketers | Ep. #554
09:12

In episode #554, Eric and Neil share some of their daily habits that they believe contribute to their success. Tune in to hear some great tips for being productive! 

Time-Stamped Show Notes:  

  • [00:27] Today’s Topic: Daily Habits Shared by the World's Most Successful Marketers
  • [00:36] You have to continuously learn, because things are always changing.
  • [00:42] Eric is always checking Feedly to keep abreast of issues and changes in marketing.
  • [01:30] Neil, one of the world’s most successful marketers, likes to make to-do lists and break things down into daily tasks.
  • [01:42] He finds he learns the most from events and meetups.
  • [02:15] Eric learned some vital techniques from the book The One Thing.
  • [02:20] He uses Evernote to organize his to-do lists. He puts one thing at the top as the one major thing he absolutely must get done that day.
  • [02:57] The tool that Neil looks at every day: Google Analytics.
  • [03:20] He uses GA because it helps him see issues before they are even publicly announced.
  • [03:43] He also uses Gmail and Skype daily, Ahrefs and SEMrush several times per week.
  • [04:00] Daily tools that Eric uses: Pocket, Slack, Asana.
  • [05:10] Neil likes Trello, as it allows him to see all his agency’s projects at once.
  • [05:45] Daily meditation, journaling, and exercise are other great daily tools.
  • [06:11] Neil’s daily habits are: waking up at 5am, working out for 30 minutes or so, eating breakfast, meetings throughout the day.
  • [06:57] The more you can optimize your life, the better.
  • [07:29] Neil also tries to take a walk every single day to clear his mind.
  • [08:24] If you don’t want to spend money on expensive exercise classes, you can buy a walking/standing desk.
  • [08:36] That’s it for today!
  • [08:38] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 05, 2018
What Most Marketing Agencies Won't Tell You | Ep. #553
07:47

In episode #553, Eric and Neil reveal some important things that big agencies won’t tell you. Tune in to hear what you should know before signing on to work with a major marketing agency.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: What Most Marketing Agencies Won't Tell You
  • [00:37] There are good and bad clients.
  • [00:45] They measure this using the labor efficiency ratio.
  • [01:04] When the whales are profitable, you are going to spend more time on that client.
  • [01:24] Most agencies are pitching a dream, but they aren’t always able to deliver.
  • [02:10] When you go to Chipotle or Taco Bell, you’re expecting the same thing every time.
  • [02:20] When you have an agency with hundreds of clients, you are looking to deliver the same experience every time, to everyone.
  • [02:32] Eric recommends that you actually have an in-house marketing person to have a laser focus on your goals.
  • [03:12] Maybe start with an agency, then hire someone full-time, then consider using an agency again.
  • [03:32] When you are starting out, you say “yes” to everything simply because you need to earn revenue.
  • [03:40] When you’re established, you can be a lot more selective.
  • [03:53] Eric feels the quality of his work suffered when he was doing every aspect of marketing and was trying to deliver on things that weren’t his or his agency’s strengths.
  • [04:34] The quality of paid ads and SEO is better now, because he isn’t spread so thin.
  • [04:56] People on Eric’s team want to add services, but he’s trying to temper that.
  • [05:22] When working with an agency, you have to ask them what their strengths are.
  • [06:04] You only want to work with people on things that they are good at.
  • [06:22] Full-service agencies are big, brand names, with great revenue, but the quality suffered because they couldn’t possibly specialize in anything.
  • [07:00] That’s it for Today!
  • [07:04] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
  • [07:09] Tweet at Eric @Ericosiu and let him know if you want them to curate their podcast content.

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Feb 04, 2018
How You Can Get the World's Top Marketers to Share Their Secrets with You | Ep. #552
07:30

In episode #552, Eric and Neil explain how you can get the best marketing tactics from other marketers. Tune in to hear how you can learn the latest techniques and get ahead. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How You Can Get the World's Top Marketers to Share Their Secrets with You
  • [00:36] Once people start to share a tactic, it starts to get over-used.
  • [01:00] So how do you learn about great tactics without becoming one of many using the same technique?
  • [01:24] Neil thinks marketers like to party, spend money, and talk themselves up.
  • [02:25] The creator of Growthhackers.com created the site because he wanted to have a community to share tips.
  • [02:52] Marketers are going to try to outdo each other; by putting together a panel or roundtable, you will learn great techniques because they will all spill the beans just to impress each other.
  • [03:36] You also want to share your tactics with others in order to get information back.
  • [03:55] Neil likes to share tactics that work, but are kind of on their way out.
  • [04:37] Sharing techniques that are new and on their way up, it will get spread around and overused.
  • [05:07] The key is to be really careful who you share things with.
  • [06:10] If you want marketers to share their secrets with you, your best bet is to go to conferences.
  • [06:24] Conferences are where everyone wants to show off.
  • [06:35] That’s it for today!
  • [06:37] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.
  • [06:42] Tweet at Eric @Ericosiu and let him know if you want them to curate/bundle their podcast content.

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Feb 03, 2018
The Difference Between 7-, 8- and 9-Figure Businesses | Ep. #551
08:12

In episode #551, Eric and Neil lay out what makes a 7-figure business, 8-figure business, and 9-figure business. Tune in to hear great tips about how to gradually scale up your company.

Time-Stamped Show Notes:  

  • [00:27] Today’s Topic: The Difference Between 7-, 8- and 9-Figure Businesses
  • [00:46] 7-figure businesses want a return on investment.
  • [01:00] You want a 5:1 return, on average.
  • [01:15] 8-figure businesses want to break even on their ad spend.
  • [01:53] 9-figure businesses are willing to lose money at first.
  • [02:13] They know the worth of a return customer down the road.
  • [02:30] To compete, you need to outspend and have a funnel that converts very well.
  • [03:00] “He who spends the most to acquire a customer, wins.”
  • [03:58] Russell Brunson may lose money on the initial sale, because of his skill at setting up funnels he will recoup that money in the end.
  • [04:30] It's hard to build a big business, unless you are willing to lose money up front.
  • [04:45] You have to have the stomach for losing money.
  • [05:00] The Microsofts and the HubSpots probably lost money their entire first year in business.
  • [05:25] To build a successful 7-figure business, you have to hit product market fit.
  • [05:41] 8-figure businesses capitalize on past successes and drop what isn't working.
  • [06:15] 95% of the time, it's a process problem. 5% of the time it's a people problem.
  • [06:54] When you're looking to go from 7, 8 or 9 figures, you need to look to your teams to start scaling up.
  • [07:30] You have to know what you want and go for it!
  • [07:34] That's all for today!
  • [07:36] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 02, 2018
The Marketers Checklist: 7 Stats You Need to Check Every Single Week | Ep. #550
07:19

In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week
  • [00:38] #1: Check week over week search engine traffic.
  • [00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change.
  • [01:42] #2: Check cost per acquisition.
  • [02:20] Look at gross profit LTB and fully loaded cap.
  • [03:00] If you are not improving your LTB, you can’t compete.
  • [03:25] #4: Check critical conversion rates
  • [03:45] It can make a massive impact on your business.
  • [03:56] #5: Check international traffic and conversion numbers.
  • [04:15] When it’s big enough, consider translating to increase conversions.
  • [04:50] If you don’t check, you won’t know where to expand!
  • [05:00] #6: Track organic keywords.
  • [05:05] Use Ahrefs or SEMrush to track.
  • [05:30] You need to know which keywords will have big business implications.
  • [05:52] #7: Use Google Search Console to check your impression count.
  • [06:18] Your impression count may increase before your click count.
  • [06:35] Try clickflow.io which will help you track this.
  • [06:41] That’s it for today!
  • [06:43] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Feb 01, 2018
Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand | Ep. #549
06:05

In episode #549 (a special episode for you!), Eric and Neil re-visit a live Marketing School show they did. Tune in to hear their number 1 SEO tip – as well as how they make their personal lives work in terms of being an entrepreneur. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: Marketing School Live: The #1 SEO Tip to Skyrocket Your Brand
  • [00:32] Today is a re-broadcast of a previous live episode.
  • [01:05] Content marketing has led both Eric and Neil to all their other marketing techniques.
  • [01:30] Use content as the framework for building a strong link profile.
  • [01:52] Quicksprout was getting 850,000 hits per month.
  • [02:12] Now, NeilPatel.com is getting the same amount of hits using content marketing.
  • [02:38] In Brazil, they are getting fewer visitors than their competitors because they are newer to that market.
  • [03:00] Use Google Analytics to determine which one of your pages is the most successful.
  • [04:12] Neil’s girlfriend doesn’t like him working all the time, but they try to work around it.
  • [05:25] Busy entrepreneurs should probably date other busy entrepreneurs.
  • [05:30] That’s it for today!
  • [05:32] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 31, 2018
What Bitcoin Can Teach You about Marketing | Ep. #548
07:53

In episode #548, Eric and Neil discuss what Bitcoin has taught them about marketing. Tune in to hear how you can leverage trends for success.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: What Bitcoin Can Teach You about Marketing
  • [00:45] Everyone is talking about bitcoin.
  • [01:10] Bitcoin is an explosive trend right now.
  • [01:44] If you can leverage a sexy topic and sell products around it, you can make a TON of money.
  • [02:50] 3D printing stock exploded because it was trending for a time.
  • [03:18] Ride the wave! Always take advantage of any product or technique’s popularity.
  • [03:33] 22 Immutable Laws of Marketing is a great resource for understanding how to ride the wave.
  • [04:15] Keep in mind, once everyone has caught onto the popular, buzzworthy, trend, it won’t last. What goes up, must come down.
  • [04:55] Time it right and always be early to the trend.
  • [05:40] Be patient and shoot for long-term goals.
  • [06:15] If you believe in something, stay the course until you achieve success.
  • [06:38] Bitcoin is only ten years old. It may take another ten years to see greater success.
  • [07:04] If you are not a long-term believer in what you are doing, don’t waste your time on it.
  • [07:16] That’s all for today!
  • [07:18] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 30, 2018
How to Achieve Your Goals in 2018 | Ep. #547
09:31

In episode #547, Eric and Neil explain the best way to set and achieve your goals. Tune in to hear the easiest way to make sure your company succeeds. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Achieve Your Goals in 2018
  • [00:35] Eric recommends having a structure where you are operating off the Scaling Up Methodology or the Traction method.
  • [01:20] Work backwards from your goal to determine the steps to success.
  • [02:00] The main reason people don’t achieve their goals, is because they set their bar too high or their goal is too big.
  • [02:30] Break your goal into smaller goals with small steps (“bite-sized, daily tasks”).
  • [03:22] The ONE Thing is a great resource to help you set your goals.
  • [04:26] IBM salespeople would crush quotas because their goals were set really low.
  • [04:57] Neil finds that when he achieves small tasks, he can see how it will or won’t help him achieve his ultimate goal.
  • [05:20] Better to waste a few hours than a whole month.
  • [05:36] 15Five is a great tool that Eric’s team likes to use. It helps you understand how you are doing in terms of achieving your goal or goals.
  • [06:41] Audit yourself every quarter!
  • [07:22] To hit goals and succeed, you need to work with your team and be aligned with each other’s goals.
  • [08:54] That’s it for today!
  • [08:56] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 29, 2018
How You Can Compete with the Shady Marketers Without Breaking the Rules | Ep. #546
07:01

In episode #546, Eric and Neil talk about what shady marketers do and how you can succeed in spite of them. Tune in to hear how Eric and Neil earn good will with their marketing techniques. 

Time-Stamped Show Notes:  

  • [00:27] Today’s Topic: How You Can Compete with the Shady Marketers Without Breaking the Rules
  • [01:05] Shady is: bending the rules, using unethical techniques, or avenues that aren’t on the up and up.
  • [01:32] Facebook has always been big on skin care advertisers. Unfortunately, they offer free trials that aren’t actually free.
  • [02:00] Blackhat SEO’ers would create link wheels, where they would take a web 2.0 properties and link them to each other.
  • [02:34] Instead of making spammy articles, what if you linked all your guest posts together?
  • [02:51] Thinking long term is key to your success, even when learning from shady techniques.
  • [03:36] Yes, the shady marketers may be beating you right now, but they won’t be around forever.
  • [03:53] Affiliate marketers will burn your brand if they have to, but that won’t work for them in the long term.
  • [04:32] Neil does more of everything that will pan out in the long term and ignores the bad marketing techniques. He likes to create more good will around his brand.
  • [05:18] The Skyscraper Technique is more or less what Neil is doing.
  • [06:00] Don’t worry about what your competition is doing if they are shady!
  • [06:25] That’s it for today!
  • [06:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 28, 2018
How to Get Access to Influential People | Ep. #545
09:21

In episode #545, Eric and Neil discuss how to access influential people in your space. Tune in to hear some tips on reaching out to people, getting their attention, and building a relationship.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Get Access to Influential People
  • [00:35] First and foremost, start a podcast!
  • [00:50] Have a unique spin on what you’re doing.
  • [01:32] When Eric started, he would spend six hours per week on the podcast only to get 9-30 downloads per day.
  • [02:07] However, it helped Eric to build his network.
  • [02:26] Interviewing people will make it a little harder to build a business relationship after the fact.
  • [03:14] If you don’t get respect, you can’t call on people for favors.
  • [03:30] Offer your services to people to gain respect.
  • [04:28] People often offer to work for free just to make a connection.
  • [05:28] Figure out a person’s interests to work a better angle to establish a relationship.
  • [06:22] A YouTube marketer offered Neil a way to gain more viewers.
  • [07:22] Now, the marketer is a friend and network connection of Neil’s.
  • [07:50] It’s easy to find a person’s email (try Hunter.io).
  • [08:02] Take a risk and email people offering them something you think they would need.
  • [08:43] That’s all for today!
  • [08:45] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 27, 2018
The Cleverest Marketing Campaigns that We Have Seen | Ep. #544
10:01

In episode #544, Eric and Neil describe the best marketing campaigns they have seen. Tune in to hear some innovating marketing ideas! 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: The Cleverest Marketing Campaigns that We Have Seen
  • [01:00] A lot of the YouTube marketers are creating very emotional stories, using them as ads, and making millions of dollars per month.
  • [01:22] Billy Gene used a “Wolf of Wall Street” parody that proved so effective, it reached people in Brazil.
  • [02:06] Eric saw a very effective Lyft ad while watching YouTube videos.
  • [02:25] Lyft was able to evoke emotion based on a true life story about a survivor of the Vegas hotel shooting.
  • [02:55] They leveraged an emotional event to market their business.
  • [03:52] Re-market videos on YouTube on Facebook: show people what their lives will be like if they use your product or services.
  • [05:00] If you are pitching based on emotion and that doesn’t work, re-market them using logic.
  • [05:21] Full Story shows people what they can do with your website.
  • [05:50] It will show people how to use your website and it’s highly customizable.
  • [06:33] You can follow up with people after they’ve seen how your site works using Full Story.
  • [07:02] Russell Brunson was giving away free MP3 players, but he created a funnel that got people to purchase his products and services.
  • [07:45] He created video campaigns on how to retire using click-funnels.
  • [08:18] Dollar Shave Club sold to Unilever for over a billion dollars.
  • [08:43] Think about how to put a creative spin on things, like Squatty Potty and their bizarre/humorous ad campaign.
  • [09:25] That’s all for today!
  • [09:27] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 26, 2018
How Successful Entrepreneurs Think | Ep. #543
08:01

In episode #543, Eric and Neil discuss what makes an entrepreneur tick. Tune in to hear how you can think like a successful entrepreneur. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How Successful Entrepreneurs Think
  • [00:42] When Jeff Bezos started Amazon, he was 30 years old.
  • [00:56] He was a stock trader before he quit to start Amazon.
  • [01:12] He started with selling books and branched out from there.
  • [02:00] People are always looking for profits, but he was unconcerned.
  • [02:22] Jeff Bezos was able to think in the long term, which helped him achieve success.
  • [03:06] All billionaire entrepreneurs are similar in that they are awkward, but believe they can do whatever they want.
  • [03:55] Elon Musk made a $170 million exit from PayPal, but he still had to live with a friend, because he bet it all on his next venture.
  • [05:02] The most common principle that you need to learn is that you’re going to make mistakes.
  • [05:14] Successful entrepreneurs learn from mistakes.
  • [06:52] If you can think like an entrepreneur, you’ll have a leg up on everyone else.
  • [07:23] That’s all for today!
  • [07:25] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 25, 2018
How to Become an Overnight Success | Ep. #542
07:14

In episode #542, Eric and Neil explain the reality of overnight success. Tune in to hear why being an overnight success may not be the key to long-term success. 

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: How to Become an Overnight Success
  • [00:36] There is no such thing as an overnight success.
  • [01:37] Elon Musk just kept working on what he found interesting for years, but was still considered an overnight success.
  • [02:06] Eric worked for years to get where he is. 2017 wasn’t a great year, but 2018 is looking better.
  • [02:29] Jeremy Lin, the basketball player, was considered an overnight success, but he is not a household name.
  • [03:12] He kept working until he began to overage 18 points per game.
  • [03:27] The only overnight successes are people who have pulled off crazy stunts, but they are forgotten about fairly easily.
  • [03:55] Gambit, right out the gate did 30 million in revenue and tanked the following year.
  • [04:50] The results from hard work last longer than recognition from stunts.
  • [05:32] Warren Buffett built an empire off of hard and consistent work.
  • [05:51] Money magnifies your personality.
  • [06:08] Focus on becoming a better person, not an overnight success.
  • [06:35] That’s it for today!
  • [06:37] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 24, 2018
How SEO Is Dying and What You Should Focus on Next | Ep. #541
07:32

In episode 541, Eric and Neil discuss how SEO, as we now know it, is slowly dying out. Tune in to hear how SEO is morphing and what you can do to continue successfully marketing your company. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How SEO Is Dying and What You Should Focus on Next
  • [00:34] SEO the way you’re used to it, is changing.
  • [00:56] Voice search is going to change the way we search and use SEO. Google is starting to focus heavily on voice commands.
  • [01:30] The end result is that you will most likely be sent to the top paid result.
  • [02:13] You have to focus on where your audience’s attention is.
  • [02:45] How can you market to people and grab their attention?
  • [02:57] You have a lot of different targeting options: Google, Facebook, Twitter, etc.
  • [03:40] By experimenting, you will learn what is working for you.
  • [04:17] Leverage paid ads, social media marketing, or business development.
  • [04:35] Run one or more experiments per week.
  • [05:38] When one channel tanks, you won’t be out of luck, because you are trying a few different channels.
  • [06:14] You can re-target people based on the content that they visited.
  • [6:55] That’s it for today!
  • [06:57] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 23, 2018
The Ultimate Advice for Every 20 Year Old | Ep. #540
10:27

In episode #540, Eric and Neil discuss the very best advice for people who are just starting out. Tune in to hear what one piece of advice they wish they had heeded when they were in their twenties. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: The Ultimate Advice for Every 20 Year Old
  • [00:33] At 20, Eric was unsure of his future.
  • [00:59] You have to roll with the punches, stay the course, and be patient.
  • [01:05] When Eric went to Japan, he met a number of business owners, including one who focused solely on marketing within Pachenko games.
  • [01:30] 20-25 years into the business, he now has 20 offices around the world, a publicly traded marketing agency, and $200,000,000 in business.
  • [01:58] The key is to be open-minded and to constantly be learning from others.
  • [02:20] Stay with a project: good things will happen if you put in the work.
  • [02:45] When Neil started out, he attempted to do too many things at once, instead of focusing on one project. If he had focused, he would probably be more financially successful.
  • [03:12] As you are creating your business, your game plan is probably going to change, as will the industry in which you are investing.
  • [03:55] In most cases, the business you start will most likely not be the business you end up with.
  • [04:43] Warren Buffett didn’t get to where he is right away. He reached success at the middle point of his career.
  • [05:03] Gary Vee started out helping his dad with a wine store, moved it online, began marketing it online, then eventually his career path became about marketing. He grew and adapted.
  • [05:34] Things don’t blow up overnight: it takes hard work and persistence.
  • [06:18] When Jeff Bezos started Amazon, they had little to no profit margin; today, it is a major corporation that brings in tons of revenue.
  • [06:50] He’s a good example of a guy who stuck to his guns.
  • [07:05] Once you focus on one thing, don’t be afraid to disrupt things.
  • [07:18] Neil’s version of disruption is that he is creating software, but he wants to make it free and accessible to all; he believes software should be free.
  • [07:50] Check out all the tools at NeilPatel.com or Quicksprout.com.
  • [07:54] They just launched A/B testing and WYSIWYG, where any website can be CMS.
  • [08:15] Ultimately, the message is to be patient, focus on one project, and stay the course.
  • [09:00] Eric has other businesses, but they cost him time and money. If he could go back, he would only focus on the agency.
  • [09:35] He thinks the agency would be five times as successful if he had focused solely on that.
  • [09:44] That’s it for today!
  • [09:46] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 22, 2018
The Marketing Advice You Need to Hear, But Don't Want To | Ep. #539
08:04

In episode #539 of Marketing School, Eric and Neil talk about some hard choices all marketers will have to make in the future. Tune in to hear about the future of marketing and what you can do to survive in the industry. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: The Marketing Advice You Need to Hear, But Don't Want To
  • [00:37] Facebook Ad costs are on the rise. They had more advertisers than inventory in the US this last year.
  • [01:05] SEO is changing because of voice searches.
  • [01:25] Marketing is going to change so much over the next few years, that whatever you’re doing now will probably be defunct.
  • [01:50] AI is going to affect the future of marketing.
  • [02:15] In the next five to ten years, we will see more change than we saw in the last ten or fifteen.
  • [02:42] Eric and Neil are aware of what is coming and are trying to plan ahead.
  • [02:57] Build a micro-brand, stay connected, and adapt!
  • [03:42] If you have a team, make sure people are experimenting with and testing methods.
  • [04:12] The data from this will help you adapt.
  • [05:00] Google Authentication was performing well for a few years before it started tanking.
  • [05:10] The market is moving at such a quick pace, things that worked 6 months to a year ago, will no longer be effective.
  • [05:24] Rocket Fuel is a great book to refer to. It’s about being a visionary and an integrator.
  • [05:49] Managing Oneself is another good resource. It talks about feedback analysis and will help you understand how to take stock of your strengths.
  • [06:43] Hire people with skills that are complementary to your own.
  • [07:00] Eric and Neil believe you need to be prepared for the future of marketing. Learn to adapt! Be comfortable with being uncomfortable.
  • [07:22] That’s it for today!
  • [07:25] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 21, 2018
What You Should Do When Your Revenue Tanks | Ep. #538
09:42

In episode #538 of Marketing School, Eric and Neil discuss what you should do when your revenue tanks. Tune in to hear why you should have a plan of action for this eventuality and tips on how to overcome this hurdle. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: What You Should Do When Your Revenue Tanks
  • [00:37] Everyone has their ups and downs, no business keeps climbing forever.
  • [00:53] Microsoft once invested in Apple, so that they wouldn’t go bankrupt and Microsoft wouldn’t end up facing antitrust lawsuits.
  • [01:15] Revenue often tanks, because companies are distracted. You can’t lose focus on your main revenue source.
  • [01:45] Revenue also drops, because companies stop innovating their core products.
  • [02:15] Rocket Fuel is a great book about a visionary and an “integrator”.
  • [02:45] You need to have preventative measures in place for when your revenue takes a dip.
  • [02:55] Even consider short-term loans from places like Kabbage.
  • [03:10] Someone from IBM once made a billion dollar mistake. The CEO simply called it a “billion dollar lesson”.
  • [03:41] It’s important to have a plan for when your revenue tanks and learn from the mistakes that led you down this path.
  • [04:45] Once everyone is on the same page with the same goal, you can get your company back on track.
  • [05:00] Neil puts a person in charge of each aspect of the funnel or business process.
  • [05:30] Once your revenue tanks, create your action plan.
  • [05:52] Neil believes in firing the squeaky wheel, as opposed to considering it a lesson learned.
  • [06:15] Survey your clients about their satisfaction levels.
  • [07:04] Have a weekly sales meeting cadence, so it’s quick, informative, and concise.
  • [08:10] Eric likes to use Ask Nicely for his surveys.
  • [09:03] That’s it for today.
  • [09:06] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 20, 2018
Do We Think Tai Lopez Is a Scammer? | Ep. #537
06:29

In episode #537, Eric and Neil discuss whether Tai Lopez and other Internet marketers are scammers. Tune in to hear some surprising thoughts on this issue and how others could even learn from supposed scammers.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: Do We Think Tai Lopez Is a Scammer?
  • [00:36] Because they are in the marketing world, Eric and Neil are often asked this question.
  • [00:43] Eric doesn’t think that Tai Lopez is a scammer and actually respects his hard work.
  • [01:15] Neil knows Tai personally.
  • [01:17] This conversation could also be about Sam Evans, Billy Gene, or Alex Becker. Neil sees all of these people as smart and creative marketers.
  • [01:40] Tai is a very forthright person with no need to put up a front.
  • [02:03] Instead of asking if someone is a scammer, try to learn from their techniques.
  • [02:25] You don’t have to be in their world, but take the stuff that works for these marketers and apply it to your business.
  • [02:37] Sam Evans is often considered a scammer, but he has over 3,000 positive video testimonials on his website.
  • [03:00] Everyone thinks these guys are scammers because there are a lot of affiliate marketer scammers. It is also because when people buy their products, the users don’t actually use the product.
  • [03:40] If you take free, effective material from your blog and put it behind a paywall, people will inevitably complain and claim your tactics don’t work. In the end, it will come out that they didn’t even apply the tactics to their businesses.
  • [04:45] Gossip doesn’t help you or anyone grow your business. It’s a waste of energy.
  • [05:20] Instead of worrying who is a scammer, look at the products and techniques and use what works for your business.
  • [05:51] That’s it for today!
  • [05:53] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 19, 2018
The Killer Conversion Hack that Marketers Don't Really Want to Share | Ep. #536
07:51

In episode #536, Eric and Neil discuss the one major marketing hack that professional marketers don’t want to share. Tune in to hear why “urgency” is key to making vital sales.

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: The Killer Conversion Hack that Marketers Don't Really Want to Share
  • [00:37] The killer conversion hack is urgency.
  • [00:48] Neil thinks that 50% of his sales came from urgency.
  • [01:00] Eric was taken in by a limited-time sale on Bonobos, so he knows that urgency is effective.
  • [01:45] It has to be true scarcity or urgency to convince people to buy. If you do it too often, it’s like crying wolf.
  • [02:20] For people who don’t complete the purchase, you can remarket all of those people with a video ad on YouTube and Facebook
  • [03:35] The urgency you are establishing could be based on rising price (limited time discount offer), instead of scarcity.
  • [04:01] Put countdown clocks within your emails to your list.
  • [04:39] A ton of traffic still comes in after the offer expires. Make sure to adjust your landing page to reflect this, but offer them a head’s up about the next sale if they give their contact information.
  • [05:07] Look at the Jeff Walker Launch Sequence for reference.
  • [05:30] Send multiple emails on the day before the sale ends or even on the final day.
  • [06:11] Eric launched a product using urgency: it wasn’t based on expiration, but a one-time lower price offer.
  • [07:03] That’s it for today!
  • [07:13] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 18, 2018
How You Can Build a 6-Figure Business in Under 90 Days with YouTube Ads | Ep. #535
09:53

In episode #535, Eric and Neil discuss ways that YouTube ads can help you build a successful business. Tune in for their tips on how to create dynamic, long-form ad videos.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How You Can Build a 6-Figure Business in Under 90 Days with YouTube Ads
  • [00:35] Billy Gene is one of the most creative YouTube marketers as of late.
  • [01:12] The first step to building a 6-figure business with YouTube, is to make video ads.
  • [01:39] The Bold Agency is targeting the viewers of Gary Vee videos.
  • [02:10] Alex Becker is funny and informative, which is helpful to drawing in customers.
  • [02:45] You must sell something information-related.
  • [03:06] Alex Becker sells marketing information software and has an elaborate funnel.
  • [03:40] Have a clear demographic in mind when creating your business and ads.
  • [03:57] Create an ad that tells a story, a benefit, and educates people in some way. An example of this is Alex Becker’s style for his ads.
  • [05:14] Run a webinar! The easiest way to drive conversions is through webinars. You can use Webinar Jam or Ever Webinar. Aim to make it 60 minutes long, with 30 minutes of education before your sales pitch.
  • [06:22] Don’t sell your product for more than $2000, because your conversions will tank.
  • [06:55] Give discounts and special offers in order to drive sales.
  • [07:12] Have a cut-off for the discount, which will create a sense of urgency and exclusivity.
  • [07:45] Consider collaborations with other up-and-comers.
  • [08:28] Eric once bet an entire company (Treehouse) on his YouTube advertising plan.
  • [08:50] If you don’t know how to make a webinar, check out Russell Brunson’s Perfect Webinar Formula or even his book, Dotcom Secrets.
  • [09:11] That’s all for today!
  • [09:17] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 17, 2018
7 Productivity Hacks that Will Make You a More Efficient Marketer | Ep. #534
09:29

In episode #534, Eric and Neil count out 7 productivity hacks that will help you run your business more efficiently. Tune in to hear these great time-and-energy-saving hacks.

TIME-STAMPED SHOW NOTES:

  • [00:27] Today’s Topic: 7 Productivity Hacks that Will Make You a More Efficient Marketer
  • [00:34] Hack 1: Use Rescue Time, it’s a tool that analyzes how much time you spend on social media sites. This will give you something to compare with your analytics and give you an idea of where to spend more of your time.
  • [01:23] You have to optimize your time and spend it on the sites that are getting you the highest ROI.
  • [01:49] Hack 2: For mobile, Moment is an app that shows you how much time you’re spending on the phone and different apps.
  • [02:28] Hack 3: Use Trello. It has boards that help you track all of your projects and their various phases.
  • [03:32] Hack 4: TubeBuddy helps with posting videos to YouTube (tagging, etc.)
  • [04:10] Hack 5: Use Google Analytics to help track your best performing pages and see which SEO is working and which needs improvement.
  • [05:47] Click Flow is another great tool for tracking SEO.
  • [05:58] Hack 6: Zapier helps organize your workflow and saves you time.
  • [06:57] Hack 7: Buffer or Hootsuite social media schedulers can be used to schedule posts 10-20 times per day. Doing this will boost your Twitter traffic.
  • [07:58] Meet Edgar is another social media scheduler that will help you plan ahead and score more Twitter traffic. Always re-post your blog entries!
  • [08:50] That’s it for today!
  • [08:52] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 16, 2018
How to Handle Clients that Always Want More for Less | Ep. #533
07:36

In episode #533, Eric and Neil discuss how to manage clients who are never satisfied and ask for work above and beyond their contract. Tune in for some great advice on how to satisfy clients and remain profitable.

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: How to Handle Clients that Always Want More for Less
  • [00:43] In the early days, Neil would give his clients whatever they asked for.
  • [00:47] However, the moment you give in to unnecessarily demanding clients, you find that your margins decrease and it becomes a vicious cycle of rewarding complaints.
  • [01:05] What he learned from this, was that it is of the utmost importance to structure your deal properly from the get-go.
  • [01:18] When a company asks for something above and beyond the terms of the contract, tell them it won’t be possible, but that you can renegotiate/draw up a new proposal. It is important to set boundaries!
  • [01:58] Once you do too much for free, you will lose money, and you will always have unhappy clients.
  • [02:20] You have to track how much time you spend on each client to determine profitability.
  • [02:40] You can always draw up a Zero-Dollar Change Order, just to have a written trail of the changes in terms.
  • [03:15] The third of fourth time the client tries to adjust the terms, point to the free Change Orders, and tell them you will have to charge them in the future. This way, you are protecting yourself.
  • [03:49] iProspect charges based on an hourly rate. They will do whatever the client wants, because they are still getting paid for their time.
  • [04:41] The hourly rate model is simple and straightforward, which prevent confusion and hard feelings.
  • [05:27] Neil still does flat-rate pricing, but internally they track client hours and the ensuing costs.
  • [05:42] Hubstaff is an invasive time-tracker, but works well for Eric and his company.
  • [06:02] Toggl and Harvest are other great time-tracker options.
  • [06:17] Ogilvy will charge by the hour, but will charge additionally for face-to-face work.
  • [06:56] That’s all for today!
  • [06:58] Go to Singlegrain.com/Giveway for a special edition of Crazy Egg, the heat mapping tool.

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Jan 15, 2018
What You Should Do After You Hit 7 Figures in Revenue | Ep. #532
11:02

In episode #532, Eric and Neil discuss what to do once your business hits 7 figures. Ultimately, there are two paths you can take. Tune in to hear their advice about optimizing your business for growth or stability. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: What You Should Do After You Hit 7 Figures in Revenue
  • [00:34] Eric believes that once you hit 7 figures, why not strive for even bigger numbers?
  • [01:18] Look at what works and double down on that.
  • [01:47] Invest in what you can control.
  • [02:10] Neil thinks that what you do to get to 7 figures, isn’t necessarily what will get you to 8.
  • [02:58] 7 figures are hungry to make money right away, while 8 figure businesses look more to long-term investments.
  • [03:24] If you can spend more money on acquiring customers than your competitors, it’s much easier to grow your business.
  • [03:37] Celebrate that your business has reached 7 figures, but then think about what else you can do to optimize your business.
  • [04:29] Really good marketers consider “scaling”.
  • [04:51] Once you get beyond the strategies that helped you reach 7 figures, think about what systems and processes you can build to reach 8 figures.
  • [05:58] You have to be able to convey your vision to others (employees and investors), so that they can get on board and help you reach 8 figures.
  • [06:20] Some people do not care for money and just want to live a quiet, relaxing life.
  • [06:48] If you are one of these people, optimize your business for profit and don’t try to reach 8 figures.
  • [07:12] Once you optimize your business, don’t spend too much and save your cash in order to float the “chill” lifestyle you desire.
  • [07:42] Mergers and Acquisitions are another way to make quick, stable money.
  • [08:15] If you look at Dentsu or Ogilvy, they have a number of different services and have grown through M&A.
  • [08:42] Hitting the 7 figure mark is rare!
  • [09:33] Once you reach 7 figures, you can’t take your foot off the gas.
  • [09:44] Remember to CYA (Cover Your Ass): always have two to three months of expenses in the bank.
  • [10:23] That’s it for today!
  • [10:26] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity! 

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Jan 14, 2018
Our Favorite Google Analytics Hacks that Actually Help You Grow | Ep. #531
07:35

In episode #531, Eric and Neil talk about how Google Intelligence can help you understand analytics and grow your business. Tune in to hear which analytics are key to interpreting content performance.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: Our Favorite Google Analytics Hacks That Actually Help You Grow
  • [00:35] For mobile or desktop, there is a thing called Google Intelligence. It’s a program much like Siri or Alexa.
  • [00:45] You can ask Google Intelligence questions about your website’s analytics and it will give you answer much like Siri or Alexa would. You do not actually have to know anything about analytics.
  • [01:14] Neil likes to create segments for each different type of traffic source, which helps him to understand and parse the data.
  • [02:23] Creating segments will help you fine-tune your marketing decisions.
  • [02:28] Make sure that you are linking up Google Search Console and Adwords with Google Analytics. Combining the data will make your life easier.
  • [02:48] Kaushik.net is a blog with advanced segments you can duplicate, as well as using some templates he has built.
  • [03:29] There is an article on Medium that has a few analytics hacks you can use.
  • [03:37] Neil likes to see how quickly his site loads.
  • [04:04] Look at your most popular pages and see the load times. Speeding them up will help boost your conversions.
  • [04:41] Utilize Google Tag Manager. When you connect Tag Manager to analytics, you can check scroll depth and other cool analytics that will help you determine how engaged people are.
  • [05:19] GTM Measure School is a great YouTube channel that will help you figure out Tag Manager hacks.
  • [05:29] If you’re a content marketer, it’s important to know there is a tool within Google Analytics called “Content Groups”. You can set up content grouping to figure out how certain content is performing.
  • [05:52] Content marketing is a hit or miss game, so you want to analyze topics and trends and see what is performing well.
  • [06:02] By grouping your content, you will be able to better analyze content performance.
  • [06:58] That’s it for today!
  • [07:00] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Jan 13, 2018
Learn the Real Secret to Ranking on Page 1 (& What Most Marketers Won't Tell You) | Ep. #530
08:03

In episode #530, Eric and Neil tell you the real secret about how to raise your Google ranking. Tune in to hear the honest truth that other marketers won’t tell you.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: Learn the Real Secret to Ranking on Page 1 (and What Most Marketers Won't Tell You)
  • [00:37] Eric and Neil rank for a number of keywords or terms.
  • [01:08] When trying to rank for those terms, they did not create pages specifically for them.
  • [01:25] Eric has created hundreds of pages for Single Grain, but the majority do not rank well; it’s a quantity game.
  • [01:34] There was no difference between the pages that ranked and those that did not.
  • [01:47] Neil and Eric create a massive amount of content, because it’s a hit or miss game.There is no guarantee that the content will be a hit.
  • [02:31] For the posts that rank, they have a process that involves Google Search Console.
  • [02:56] Step 1: Install Google Search Console.
  • [03:08] Step 2: Go to the Search Analytics section.
  • [03:17] Step 3: Click on three buttons/check boxes on the top left (“CTR”, “Impressions”, and “Clicks”).
  • [03:36] Step 4: Click on the radio button for “Pages”.
  • [03:47] You want to see the pages that have a high impression count, but a low click-through rate.
  • [04:17] Low click-through rates are the low-hanging fruit you want to optimize.
  • [04:26] By changing the titles of these, it can help you change your click-through rate.
  • [04:50] So, create a lot of content, see what performs the best in Google Search Console, go in and fine-tune your content (make it super detailed and try to maximize the traffic you can get from them.
  • [05:15] No one knows why some pages rank and others don’t. That’s the big secret!
  • [05:33] If you want the most traffic, you need to focus on quantity.
  • [05:42] Write at least one article per day and don’t overlap your topics.
  • [06:02] They built ClickFlow to help you manage the Google Search Console process.
  • [06:26] Focus on creating quality content in mass quantities; over time, Google will start to see your site as an authority, which will cause your domain authority rise, and whenever you write new content, it becomes easier to rank.
  • [07:10] Make sure you go after keywords that monetize.
  • [07:27] That’s it for today!
  • [07:29] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Jan 12, 2018
How to be Insta-Famous Without Taking Off Your Clothes | Ep. #529
08:30

In episode #529, Eric and Neil discuss strategies for becoming "Instagram Famous." Tune in to her great tips on building relationships, growing your following, and attracting Likes.

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: How to be Insta-Famous Without Taking Off Your Clothes
  • [00:37] Everyone on Instagram is either a celebrity or rich. The majority of the Insta-famous people are basically half-naked attractive people.
  • [01:28] Eric follows Founder Magazine, because he likes their content and he believes they are adding value to his life. Tai Lopez is another account that Eric thinks ads value.
  • [02:43] The more emotional content you use, the more engagement you will get.
  • [03:13] If people don’t connect with you or your images, you won’t gain followers.
  • [03:29] Engage with other users and respond to comments on your page as well as on other account pages.
  • [03:57] Instagram tracks followers and likes; if the ratio is off, you won’t get promoted on the app.
  • [05:10] Think about who you can build a relationship with via social media. This will help you grow your engagement and add followers.
  • [05:45] You have to be able to tell a story in order to draw people in.
  • [06:31] Partnerships with other users (photos, contests, etc.) will help you gain followers
  • [07:02] If your content is truly amazing, it will get discovered. You always have to “one-up” people.
  • [07:53] That’s it for today!
  • [07:55] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Jan 11, 2018
How to Get Paid to Speak Even if Nobody Knows You | Ep. #528
06:38

In episode #528, Eric and Neil explain how you can be an event speaker without being a household name. Tune in to hear how you can eventually earn money and a following speaking at conferences.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Get Paid to Speak Even if Nobody Knows You
  • [00:34] Neil shares the story about his early days of public speaking
  • [01:00] He didn’t get paid at first and had to cover his own expenses.
  • [01:26] A Harvard Football player now gets paid $25,000 for speaking gigs at financial firms regarding sales training.
  • [01:33] The football player continuously reached out to every speaker bureau and eventually, they offered him paid gigs.
  • [01:42] He also self-publishes books and then mails them out to the companies and people for whom he would like to work.
  • [02:10] When you first start out, reach out to different conferences and offer your services.
  • [02:26] The first speaking gig that Gary Vee (Gary Vaynerchuk) ever did, he asked for $5,000, because he wasn’t sure what kind of money he could get.
  • [02:41] Now, Gary gets $100,000 per event.
  • [03:11] Bryan Harris came out with a tool to help people get speaking gigs.
  • [03:30] Make a prospect list to help you set your goals.
  • [03:37] You can hire telemarketers from Upwork for about $30/hour to help you do cold calling.
  • [03:52] It would be worth speaking for free at popular conferences, because it will help you build up your speaker resume.
  • [04:34] Neil spoke about Wikipedia at the Search Engine Strategies Conference. He did not generate any revenue, nor did he gain any followers.
  • [04:54] After doing a few more events for free, he eventually began to ask for money.
  • [05:14] Go to the speaker bureau sites and see where those people are speaking, because those are the conferences that are paying.
  • [05:25] Neil charged $5,000 for his first paid gig.
  • [05:37] Eventually, he began charging more money.
  • [06:03] That’s it for today!
  • [06:05] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Jan 10, 2018
How to Create a Webinar in Less than 45 Minutes | Ep. #527
07:21

In Episode #527, Eric and Neil explain how you can quickly and easily create webinars. Tune in to hear some great tips for creating webinars and an explanation of why these could be key to your success.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Create a Webinar in Less than 45 Minutes
  • [00:35] For those of you who already have content, you can turn it into a webinar.
  • [01:01] For reference, look at The Content Reusage Workflow.
  • [01:09] Eric recently looked at old content and repurposed some of it for a webinar.
  • [01:21] However, if you don’t have any content yet, go to BuzzSumo, look at what topics are performing well, and then make your own webinar about those topics.
  • [01:52] Check out SlideShare to see what the most popular presentations are.
  • [02:18] You need to figure out how to transition people into leads or sales.
  • [02:22] You want to do at least 30 minutes of education before you go into your pitch (max 15 minutes).
  • [02:40] Follow all of that up with an offer for further webinars and opportunities.
  • [03:20] Your pitch must be relevant to the topic covered in your webinar.
  • [04:02] If you are selling a service, you can download a lead magnet or you can just offer your services at a discount for the first ten people to sign up. Create offers or opportunities.
  • [04:42] Eric recently released a tool and offered a discount to the first people to sign up.
  • [05:20] When you establish urgency, it causes people to take action.
  • [05:37] Make sure to tease offers at the beginning of your webinar, so viewers will stay until the end.
  • [05:52] If you are scheduling calls or selling a service, use Schedule Once to plug your offer.
  • [06:04] If you are selling a product, use Webinar Jam’s countdown clock to help create the sense of urgency.
  • [06:23] When you’re getting started, Google Hangouts is a great way to create free webinars.
  • [06:27] Zoom and GoToWebinar are paid services you can also opt to use.
  • [06:32] LeadPages is a great way to create landing pages for your site/webinar.
  • [06:46] That’s it for today!
  • [06:48] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Jan 09, 2018
How to Write a Killer Blog Introduction that Really Hooks the Reader | Ep. #526
06:23

In episode #526, Eric and Neil discuss the ways in which you can hook readers with a killer blog introduction. Tune in to hear their tips for creating great blog posts.

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: How to Write a Killer Blog Introduction that Really Hooks the Reader
  • [00:34] Neil likes something hard-hitting and quick, when it comes to blog entries.
  • [00:56] Statistics really draw him in.
  • [01:21] Conversational-style writing is also really appealing to Neil. Hooking people with a personal story is usually successful.
  • [01:38] Neil likes to write in the first person, as it makes it seem more personal.
  • [03:10] Eric likes reading things that are written by marketing copywriters, because they know how to write a good hook.
  • [03:37] Eric likes looking at The Boron Letters and the book Breakthrough Advertising.
  • [04:07] Perry Marshal said that your goal when writing an email is to hook them into the next email.
  • [04:28] It’s important to focus on how to keep readers interested.
  • [04:42] It must be authentic and fit your personality.
  • [05:40] Take the signal that makes sense to you and adjust it to fit your style.
  • [05:46] That’s it for today!
  • [05:48] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Jan 08, 2018
The Best Way to Market to Individuals Who Make Over $150K a Year | Ep. #525
07:22

In episode #525, Eric and Neil discuss the best way to market to people making more than $150K per year. Tune in to hear the exciting ideas they have to boost your reach and potential earnings.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: The Best Way to Market to Individuals Who Make Over $150K a Year
  • [00:37] There was an article on the Salesforce Blog about podcasts. According to the article, 16% of the people who listen to podcasts make over $150,000/year.
  • [01:01] In addition, that 16% listens to roughly five hours of podcasts per week.
  • [01:07] So, if you want to target that 16%, you should consider starting a podcast to increase your traffic and sales.
  • [01:18] Marketing School gets about 550,000 listens per week.
  • [01:38] If you don’t want to create a podcast, you can simply advertise on a podcast.
  • [01:55] You can target your ads towards a certain income group on Facebook.
  • [02:28] You can target prominent Venture Capitalists on Twitter or similar types of people.
  • [02:40] Eric likes the idea of targeting people through podcasts. The attention you get from a podcast is unparalleled.
  • [03:05] If you create your own podcast, you can run your own ads to get more subscribers and listeners.
  • [03:21] Eric and Neil considered using Russell Brunson’s method, which required giving away pre-loaded MP3 players.
  • [03:55] iTunes has yet to open advertising for podcasts, but Spotify currently allows it.
  • [04:00] Eric and Neil are planning to expand their marketing plan in 2018.
  • [04:40] Wealthy people tend to listen to podcasts to gain skills that will make them more successful and effective at whatever it is that they do.
  • [05:10] You can do AVM, which is targeting specific companies and accounts.
  • [05:31] If you are delivering the right content to the right people at the right time, you are likely to close sales at a higher rate.
  • [05:51] Marketing School episodes got shorter in 2017, but they started to focus on quality as well as quantity. They want to provide the best possible content to gain more followers.
  • [06:44] Eric and Neil are keen to get your feedback on this podcast. If you like what you’ve been hearing, please leave a review!
  • [06:47] That’s it for today!
  • [06:49] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Jan 07, 2018
What You Should Do When You Get Hit by a Google Algorithm Update | Ep. #524
09:17

In episode #524, Eric and Neil discuss what to do when you get hit by a Google algorithm update. Tune in to hear why diversification is so important.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: What You Should Do When You Get Hit by a Google Algorithm Update
  • [00:42] Eric likes to check Search Engine Roundtable, because they talk about algorithmic updates and signals from different SEO tools (Moz Cast).
  • [01:02] He tries to correlate this information with things happening on his site and what steps he can take to fix the problems.
  • [01:17] In December, Eric and Neil noticed their search traffic declining. So, they knew an update was happening.
  • [01:48] They noticed people who were talking about losing their rankings.
  • [01:57] SEroundtable is calling the current algorithm the “Maccabees Update”.
  • [02:10] There is a trend where blogs are getting fewer hits. Sometimes you just have to wait it out and weather the storm.
  • [02:55] Changing too many things in your content, could have adverse effects.
  • [03:10] You don’t want to be reactionary.
  • [03:41] Wait it out and follow the advice of the people at sites like SEroundtable.
  • [04:13] You have to diversify. If you get hit with an algorithm change, that could be the difference between six or seven figures of business.
  • [04:38] Organic traffic at Single Grain is about 60-70%.
  • [05:02] To diversify his website, Eric would focus on emails.
  • [05:20] Neil gets 50% organic traffic.
  • [05:39] Eric tries to diversify further by focusing on the multiple touchpoints you can use to reach out to new followers (YouTube, etc.)
  • [06:23] Neil is getting a million views per month.
  • [06:50] Paid ads is a great way to get your numbers up. Companies wouldn’t keep spending money unless there was an ROI.
  • [07:05] You can use services like Taboola and Outbrain, re-marketing pixels, and social media as marketing channels.
  • [07:20] Tweet ten times per day and see if it increases your website traffic. Experiment!
  • [07:40] Come up with ways to get increased traffic through your different marketing channels.
  • [07:44] Use push notifications.
  • [07:57] Drift or Facebook Messenger are great live chat options to gain followers.
  • [08:07] You can tie Facebook Messenger in with Zapier.
  • [08:21] Use the signals they are using to gauge their traffic and success.
  • [08:41] That’s it for today!
  • [08:43] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Jan 06, 2018
How to Exponentially Increase Your Social Media Traffic | Ep. #523
06:47

In episode #523, Eric and Neil explain how you can increase your social media traffic whether you have funding or not. Tune in to hear some basic ideas about how to gain new followers and increase your reach on social media.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Exponentially Increase Your Social Media Traffic
  • [00:35] Within your content, block off specific pieces of it and make people Tweet or Share it to gain access to the full content.
  • [01:07] This is an easy way to gain 700-1000 more followers.
  • [01:53] Eric still likes using paid advertising. Even if you’re starting with a small budget, you can drive more clicks or page views by using Twitter ads.
  • [02:37] They are allocating a certain amount of dollars to YouTube ads in order to promote their new video series. If you don’t have that kind of money, a few dollars a day can make a difference.
  • [03:08] GaryVee (Gary Vaynerchuk) runs ads for his Youtube page and those have proven effective.
  • [03:23] If you’re trying to get more social traffic, cross-promote throughout all your social media accounts.
  • [03:50] Neil also puts re-marketing pixels on his site.
  • [04:10] The rule of seven: if someone sees you online seven or more times, you are more likely to convert them into a follower/subscriber.
  • [04:25] Eric really likes Meet Edgar, because it allows you to schedule posts across your different social media accounts.
  • [05:00] He also likes If This, Then That or Zapier. When you have a new post, it will pull from the blog RSS feed and automatically posts it for you.
  • [05:24] HootSuite, Buffer and the aforementioned scheduling tools can also hurt your business. You will get a bigger and better response from using Facebook’s own scheduling tool.
  • [05:45] Neil tweets 40 times per day and can get 30,000 visitors per month!
  • [05:39] Continually posting or re-posting content can get you more traffic.
  • [06:10] That’s it for today!
  • [06:11] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Jan 05, 2018
How to Get Your First 1,000 Facebook Fans Without Paid Ads | Ep. #522
06:05

In episode #522, Eric and Neil outline ways that anyone can gain more Facebook fans without having to use paid ads. Tune in to hear their stellar advice on how to build a strong following.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Get Your First 1,000 Facebook Fans Without Paid Ads
  • [00:36] Facebook is still important because they link back to other social media apps.
  • [00:58] Blast your email list or whatever social assets that you have.
  • [01:12] In your very first email, link to your Facebook page.
  • [01:24] Use an exit pop-up on your website. For this, Neil likes to use Hello Bar on his Quick Sprout site.
  • [01:33] Using this tactic, Neil gets about 1,000 fans per week
  • [02:00] Think about who you can partner with for things like joint webinars; this will expand your reach.
  • [02:40] You could get 50-100 more followers/subscribers doing collaborations.
  • [02:58] If you want a lot of fans, join Facebook groups that relate to your business and participate. This means that you have to get in on conversations or even start them.
  • [03:32] You can take shortcuts, but shortcuts won’t get you loyal fans.
  • [03:41] “Give before you ask.” -Neil Patel
  • [03:47] Neil and Eric give a ton of free advice in order to get return customers and to build an active and enthusiastic fan base.
  • [04:17] Eric thinks giveaways are helpful to building a fanbase. KingSumo or Vyper are great ways to facilitate this.
  • [04:59] Neil likes content gates: he blocks off certain content and makes it “premium” content that is only available to Facebook fans.
  • [05:28] That’s it for today!
  • [05:30] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Jan 04, 2018
How to Start Being Successful with Marketing | Ep. #521
08:06

In episode #521, Eric and Neil discuss how you can start to be successful with marketing. Tune in to hear specific ways you can achieve daily success as a content marketer.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Start Being Successful with Marketing
  • [00:33] Establish a goal first, so you are not just shooting in the dark.
  • [00:51] When you don’t have any set KPIs, it’s hard to nail anything down.
  • [01:16] Once you have your KPIs, you want to break them down into specific small tasks that you need to complete in order to achieve them.
  • [01:33] This way, as a marketer, you have a daily plan in order to hit your numbers.
  • [01:48] A more specific goal would be to say, “I need to rank on Google for all the marketing-related terms.”
  • [01:52] Then you do that by writing content and break your tasks down from there. You keep setting goal, upon goal, upon goal. It helps to break everything down into smaller bite-sized tasks.
  • [02:26] You have to hold people accountable.
  • [02:30] Their goal is to reach a certain number of YouTube viewers. To do this, they use a tool called 15Five and it checks in on your goals.
  • [03:09] Document the process!
  • [03:20] By the end of Q4, their goal is to have everything documented. In order to hand off your process to a new person and keep it seamless, you need to document your work.
  • [03:55] You can use an internal Wiki to document your processes.
  • [04:04] Document your wins and your losses so you can learn from them.
  • [04:30] Eric and Neil found that when they gave more information before they asked them to become a lead, they are much more qualified and you collect more leads.
  • [04:46] When they document, they also put in time stamps, because every six months to a year, they re-test they processes.
  • [05:05] If you force people to Google Authenticate, you may lose business because people are worried about privacy.
  • [05:44] You want to be able to have a feedback loop, but also use outside sources to gain knowledge about your company. Always be learning and innovating.
  • [06:26] You’re going to make mistakes, but the key is to document and systematize everything.
  • [06:47] Be ok with failure.
  • [06:53] Eric received an anonymous feedback comment saying, “Less surprises, more planning.” However, they like to try new things very quickly and jettison whatever didn’t work.
  • [07:30] That’s all for today!
  • [07:32] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Jan 03, 2018
6 Minutes of Marketing that Will Get You Ready for 2018 | Ep. #520
06:49

In episode #520, Eric and Neil talk about the year ahead in marketing and cover it all in six minutes. Tune in to hear what’s going to change and how to stay ahead of the curve in 2018.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: 6 Minutes of Marketing that Will Get You Ready for 2018
  • [00:35] It’s important to start looking at video and working on your video strategy.
  • [01:10] The rate at which video is growing, it’s important to grab a slice of that pie.
  • [01:30] Even Instagram has video!
  • [01:42] Look at the struggling platforms. Facebook is trying to compete with YouTube, but they want different types of content from YouTube. You will get way more reach with certain types of video on Facebook.
  • [02:25] Neil has 900,000 Facebook fans, 30,000 LinkedIn Connections, but his video views on LinkedIn equate to same amount as Facebook.
  • [02:50] Snapchat has been getting their butts handed to them by Instagram. So, they’re willing to do whatever it takes to win. They will tweak their algorithms to your advantage.
  • [03:13] LinkedIn will get you more listens and views than YouTube.
  • [03:26] Twitter clicks get you pennies, but the clicks are connections being made.
  • [04:15] Really focus in on the one thing that has been working for you and then double down on it.
  • [04:40] How Eric and Neil have doubled down: Eric and Neil now sit next to each other in the studio, they post their show on Spotify, and they do live episodes at various conferences.
  • [05:00] Ad costs are going to rise in 2018.
  • [05:14] As the costs rise on AdWords and Facebook, you will have to: create a funnel, push upsells, and push downsells.
  • [05:30] Without a funnel, it will be harder for you to compete.
  • [05:49] Live chat is going to get exponentially better in 2018. Facebook has added the ability to add free Facebook Messenger Live Chat to your site. Drift has added a developer platform. Intercom will continue to innovate, as well.
  • [06:12] That’s your six minutes!
  • [06:13] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity!

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Jan 02, 2018
Simple Marketing Tips that We Would Give Our Younger Selves | Ep. #519
07:51

In episode #519, Eric and Neil give a few tips that they wish they had known when they were first starting out. Tune in to hear important tips that will help you succeed at content marketing.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: Simple Marketing Tips that We Would Give Our Younger Selves
  • [00:34] Happy New Year! Welcome to 2018!
  • [00:44] Tip #1: Build a brand.
  • [01:08] One of the biggest thing Neil learned, is that you must always build your brand. Tactics are not as important as branding.
  • [01:37] Whether you like a brand or not, the bigger it is, the more successful it is.
  • [01:53] This doesn’t mean you can’t be a micro-influencer. Unity Influence compiles micro-influencers.
  • [02:20] The first site Eric created was called “Light Show Videos” and he was obsessed with rankings, but when he tried to sell his site, he only got a $50 offer.
  • [02:49] He would look at Black Hat Forums and Wicked Fire to learn all of the tactics that he thought would help him build his site.
  • [03:05] To play the long game, you must build a brand.
  • [03:33] It’s about long-term reach and flipping it into other opportunities.
  • [03:51] Tip #2: It takes time, but you should always play the long game.
  • [04:09] When speaking with a mentor, the ex-President of JBL, even he said it takes time to build a brand.
  • [05:00] Tip #3: If you are a consumer-based marketer, stick with that. If you are a B2B type of person, stick with that and don’t switch back and forth.
  • [05:41] Neil has a loyal following right now, so it would probably serve his audience to build upon his current brand.
  • [06:10] Stay within your “circle of understanding” and build upon that.
  • [06:35] An episode of “The Profit” covered the story of a Hollywood star who tried to start a brick-and-mortar store. Because it was beyond her skill set, it is not succeeding.
  • [07:16] That’s it for today!
  • [07:17] For our daily giveaway, go to singlegrain.com/giveaway for a special treat.

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Jan 01, 2018
How Traveling Helps You Become a Better Marketer | Ep. #518
07:46

In episode #518, Eric and Neil explain why it is very important to travel in order to successfully market to other countries and regions. Tune in to hear how traveling will help alter your perspective and the differences between some countries around the world. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How Traveling Helps You Become a Better Marketer
  • [00:34] Eric just got back from Japan and the trip gave him a lot of perspective.
  • [00:49] He was invited to speak at an event and was given the opportunity to meet a lot of Japanese marketers.
  • [00:52] He learned that LinkedIn isn’t popular there and people are more traditional in the work force.
  • [01:15] A guy Eric met has his employees working from 7am to 10pm, which is a big difference from the American work culture.
  • [02:15] The majority of the people in this world do not live in the US. If you really want to learn how to market to people in other countries, you have to travel.
  • [02:35] Neil learned that Brazilians prefer to purchase from Americans over Brazilians.
  • [02:42] In Brazil, when you do a payment plan, the law states that you must see the payment plan through.
  • [03:06] Without traveling, you won’t understand what drives people to purchase.
  • [03:22] The US is a melting pot, so traveling will be helpful to understand places within the country.
  • [04:00] Eric met the CEO of a marketing agency and realized that in Japanese culture, it’s important to woo and entertain your clients in person.
  • [04:47] Once you sign with an agency, the relationship spans years, unlike in the US, where people jump around a lot.
  • [05:18] The cost to acquire a customer in Japan is more than in the US.
  • [05:44] Their LTV (Life-Time Value) in Japan is almost double what it is in the US.
  • [05:59] What Eric and Neil do in Japan wouldn’t work in the US.
  • [06:25] In Germany they are very efficient, while Amsterdam is more laid back.
  • [07:06] That’s all for today!
  • [07:08] Go to singlegrain.com/giveaway for a special giveaway. 

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Dec 31, 2017
Why You Should Play the Long Game | Ep. #517
08:05

In episode #517, Eric and Neil explain why you should be patient and play the long game. Tune in to hear what's changed in content marketing over the years, how long you can expect to wait to see results, and how many followers you need before things start really snowballing.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: Why You Should Play the Long Game
  • [00:35] When Eric and Neil first started, you could get results within six months.
  • [00:52] Now there are many potential marketing channels, so it takes different techniques and more time.
  • [01:15] Now, it takes a year to a year and a half.
  • [01:20] In the US, during 2017, Facebook had more advertisers than inventory.
  • [01:37] The question is: when is it going to be too expensive to do paid advertising?
  • [01:48] Go for the organic route, do it for two or three years: you will succeed.
  • [02:13] The Panchenko marketing agency started small, but now is publicly traded and does $200,000,000 in business,
  • [02:54] Americans tend to move onto the next thing over and over, while business people in Japan stick with on business for years.
  • [03:15] Neil has been doing content marketing for sixteen years.
  • [03:45] Neil started with blogging, but it has become so much more. Always play the long game.
  • [04:04] Now, Eric and Neil get to call the shots about what they choose to invest.
  • [04:30] Eric’s cousin works at a B2B marketing agency and gets most of his customers from old content he created.
  • [05:00] This doesn’t mean new stuff isn’t working, it just means it will work in the future.
  • [06:23] Eric has a great metric for content marketing. The URR (Unsolicited Response Rate) is important to gauge how well your content is working.
  • [07:16] Once you get to 10,000 or so followers, it will continue to snowball from there.
  • [07:31] That’s it for today!
  • [07:32] Go to singlegrain.com/giveaway for a special giveaway.

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Dec 30, 2017
What the ROI Is of Content Marketing | Ep. #516
08:51

In Episode #516, Eric and Neil discuss ROI and how it takes time to see the results of your hard work. Tune in to hear why patience is a virtue when working with content marketing.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: What the ROI Is of Content Marketing
  • [00:51] With any kind of content marketing, it takes time; about a 12-18 month journey.
  • [01:05] Eric’s first podcast, Growth Everywhere was only getting nine downloads per day during his first year.
  • [01:22] By the second year, he was still only getting thirty downloads per day. Now he’s pushing 100,000 per month.
  • [01:48] Meeting face to face is helpful to ROI.
  • [02:03] When they started, content marketing was text-based. Now it goes across all mediums and channels.
  • [02:48] The Sexy Confidence YouTube channel gets millions of views per month.
  • [03:16] It may take you a year to two years to see results from your content marketing.
  • [03:33] If you got into content marketing four or five years ago, you would probably see ROI in six months.
  • [03:44] If you want to do these kinds of things, spend the money up front.
  • [03:50] Neil is spending $600,000-$700,000 per year on content marketing.
  • [04:22] Eric did a breakdown of all their clients and 66% come from relationships based on the content they have created. The rest of it is because of SEO.
  • [04:46] Literally everything that they do is content marketing.
  • [05:28] The people with the most patience are the most successful.
  • [05:37] There is a marketing agency in Japan that only focuses on Pachenko, which is a gambling game. They made $200,000,000 per year, but only had a few employees and a little bit of profit the first year.
  • [06:28] This podcast gets 550,000 downloads per month, but they know it will take time to grow further.
  • [07:00] For B2C, content marketing is helpful for building a brand.
  • [07:44] A good example of B2C are Jake Paul's and Logan Paul's YouTube channels.
  • [08:05] Hubspot has some good studies on content marketing.
  • [08:16] That’s all for today!
  • [08:17] Go to singlegrain.com/giveaway for a special giveaway. 

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Dec 29, 2017
How to Hold Marketers Accountable | Ep. #515
07:31

In Episode #515, Eric and Neil discuss how although marketing is fundamentally quite gray (“We’ll help get you some impressions.”), nowadays you are able to hold marketers accountable. Tune in to learn how to make things less ambiguous by assigning your team specific, bit-sized tasks and goals.

Time-Stamped Show Notes:

  • [00:28] - Today's topic: How to Hold Marketers Accountable
  • [00:32] - Marketing is fundamentally quite gray (we’ll help get you more reach, some impressions, etc.), but nowadays you are able to hold marketers accountable.
    • [00:50] - However, it’s still easy to make things ambiguous and wiggle out of being held accountable.
  • [01:10] - As manager, you want to hold your team accountable, too.
    • [01:15] - Eric likes to hold his team accountable for just one priority metric, like a CPA (cost per acquistion) goal or a certain return on ad spend.
  • [01:45] - If you’re not tracking these numbers, it’s too easy to get off your goal.
  • [02:04] - Neil finds that if you give a marketer too many things to do, they won’t perform well, so he breaks down everything into small, bite-sized pieces for his team.
  • [02:19] - For example, at Crazy Egg, he has a team that just focuses on everything from visitors to putting in a URL/signing up. Then he has another team that focuses on everything from signing up to paying. Then he has another team that focuses on everything from payment to installing the product. Etc.
  • [03:15] - Give people one marketing task.
  • [03:54] - Eric recommends reading the book The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results
  • [04:30] - One metric that Eric looks at for the client fulfillment team is retention.
    • [04:55] - Another metric he might look at is traffic or email conversions for the blog.
  • [05:20] - It's all about FOCUS, and the one thing that most companies get wrong: they want their marketers to be accountable, but they just say “Go market our business.” Instead, you should be assigning specific tasks to each marketer on the team.
  • [05:55] - When you use a “lagging” metric like revenue, that’s a little difficult for people to hit. Instead, from an SDR’s perspective, you should tie them to a more active metric than just sales appointments, like number of calls made per day.
  • [06:54] - That's it for today! Go to SingleGrain.com/giveaway for a special giveaway.

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Dec 28, 2017
How We Convert Visitors into Customers | Ep. #514
06:47

In Episode #514, Eric and Neil discuss marketing funnels to convert visitors into customers. Contrary to what you may believe, you don’t need to have a complex funnel, so when you’re just starting off, keep it simple. Tune in to hear specific examples of simple funnels.

Time-Stamped Show Notes:

  • [00:28] - Today's topic: How We Convert Visitors into Customers
  • [00:55] - Everyone thinks you’ve got to have these complex marketing funnels, but when you’re starting off, complex funnels are a disaster.
  • [01:18] - Start simple. Neil just launched a new website that pitches agency services and his flow is really simple: you put in a URL, they analyze your site, and before they give you the results, you enter in your contact details. That’s it.
  • [02:04] – They key, espeically for lead generation, is to give some sort of value before you ask for their information.
  • [02:20] - Eric has talked about the use of live chat on your site before, and now it’s even easier. Recently Facebook added the ability for you to add live chat that points directly into Facebook Messenger – and it’s free right now.
    • [02:40] - And then you can drive people into a simple, many-chat chat funnel.
  • [03:00] - If you visit the Single Grain website and give them your email, they use Clearbit to enrich the lead to figure out what your company is about, what the employee size is, what the revenue count is, and how much money your company has raised.
  • [03:35] - Again, give the site visitor something of value, like helping them analyze something, or give them a great piece of content.
  • [04:15] - There are so many types of lead funnels you can do, like give away a free book.
  • [05:06] - Or offer a free hour-long educational webinar, and then get people to sign up and provide their email. Works for B2B and B2C.
  • [05:30] - Check out Russell Brunson’s (co-founder of ClickFunnels) book DotCom Secrets: The Underground Paybook for Growing Your Company Online
  • [06:13] - That's it for today!
  • [06:15] - Go to SingleGrain.com/giveaway for a special giveaway.

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Dec 27, 2017
How to Buy Back Your Time so You Can Make More Money | Ep. #513
07:09

In Episode #513, Eric and Neil discuss how important it is to find places where you can buy back your time so you can focus on what’s important to your business and making money. They also share some apps that will prove helpful in showing you how to become more efficient with your time.

Time-Stamped Show Notes:

  • [00:28] - Today's topic: How to Buy Back Your Time so You Can Make More Money
  • [00:52] - Hiring people for certain jobs doesn’t mean you think you’re better than somebody else.
  • [01:10] - Hiring others can allow you to focus on the high-leverage things you can be doing.
  • [02:04] - Eating at restaurants and ridesharing services are examples of ways you can buy back your time.
  • [02:17] - Hiring people to help you do things gets you the leverage to have the maximum impact.
  • [02:24] - It is easier to buy back your time now than ever before.
  • [03:12] - Focus on your efficiencies.
  • [03:35] - Use the RescueTime app to show you the places where you are inefficient.
  • [04:07] - Applying the Pareto Principle to relate to how time relates to making money.
  • [04:28] - Use the Moment app to see how much time you are spending on your phone.
  • [05:11] - Google a task prioritization chart and use that to see where you are spending your time and on what tasks.
  • [06:34] - That's it for today!
  • [06:45] - Go to SingleGrain.com/giveaway for a special giveaway.

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Dec 26, 2017
The Biggest Thing that Will Change in Marketing in 2018 and Beyond | Ep. #512
08:50

In Episode #512, Eric and Neil talk about how marketing is where all the attention is and today that attention is split in many different ways. Tune in to learn how marketing has evolved from just content marketing to much more, the need to be omnipresent, and how audiences differ not just on channels but also on devices.

Time-Stamped Show Notes:

  • [00:27] - Today's topic: The Biggest Thing that Will Change in Marketing in 2018 and Beyond
  • [00:45] - Years ago most marketing being done was strictly content marketing.
  • [01:19] - Attention is so very split now and because of that a marketing plan needs to use all available channels.
  • [02:33] - Some examples of people, such as Tai Lopez, who are making the most of all channels.
  • [03:10] - Make sure you are omnipresent. When people start telling you that they are seeing you everywhere, you’re doing something right.
  • [04:19] - People are seeing what’s happening in the world through social media and it often serves as a major new source.
  • [05:20] - In the beginning focus on one channel and then develop a plan on how to branch off and build your omnipresence.
  • [06:00] - The audience is different not just from channel to channel, but also on devices, as in mobile vs desktop.
  • [07:20] - What it means to be a T-shaped marketer.
  • [08:12] - That's it for today!
  • [08:14] - Go to SingleGrain.com/giveaway for a special giveaway.

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Dec 25, 2017
How to Turn Shit into Sugar | Ep. #511
07:03

In episode #511, Eric and Neil discuss how it's possible to turn a failing company around. Tune in to hear their advice for turning shit into sugar.

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: How to Turn Shit into Sugar
  • [00:32] Before Eric worked for Single Grain, they were an SEO agency. When Google made adjustments, Single Grain turned to shit, because what they were doing no longer worked.
  • [01:00] When Eric took over, the balance was negative.
  • [01:31] In the first year, his podcast was only getting nine downloads per day, but he kept going because he knew something great was beginning to happen.
  • [01:49] He knew he would make things happen if he stuck to his goals.
  • [02:04] Eric was afraid to lay people off, but when things are shitty, you have to make quick decisions in order to turn things around.
  • [02:22] Getting help from his peers was extremely helpful.
  • [02:39] Neil has learned that anytime you think you can turn shit into sugar, it doesn’t happen overnight.
  • [03:02] Analyze your business and its problems. Set goals to attack the issues.
  • [03:32] It typically takes well over a year to turn a company around.
  • [03:49] When things are really bad, you can fix it if you don’t give up and have a good team around you.
  • [04:11] The numbers should start improving once you have goals and people in place.
  • [04:21] When Eric was leading the marketing team at another company, they only had funding for another five months.
  • [04:42] He decided to cut everything on the marketing side and focus on the one thing that had the potential to be effective.
  • [04:54] He bet the entire company on one marketing channel.
  • [05:03] Sometimes, you have to have to the guts and focus to bet it all on one channel. Once it works, you can expand your approach.
  • [05:24] Eric recommends learning how to play poker; it may help you learn how to deal with ups and downs.
  • [05:40] Neil recommends you read Traction: Get a Grip on Your Business, because it will help you turn your shit into sugar; it will help you organize your plan of attack.
  • [06:15] That’s it for today!
  • [06:17] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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Dec 24, 2017
How We Live in a World Where Common Sense Is No Longer Common | Ep. #510
06:40

On episode #510, Eric and Neil discuss how logical conclusions are not always the best marketing techniques. Tune in to hear how they flip the script and explain why common sense is no longer common.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How We Live in a World Where Common Sense Is No Longer Common
  • [00:40] Even ignoring the current political climate, the world is crazy right now.
  • [01:00] E-commerce checkout pages: does it convert better to have all the form fields on one page or does it make sense to break it down into two steps and force people to click through?
  • [01:14] Most people would break it down into two steps, because it converts better than the first option.
  • [01:40] You get people to micro-commit by breaking it down into two steps.
  • [02:00] Most people would assume it would be common sense to put it all on one page.
  • [02:20] Mike Chang (fitness expert) would ask you to fill out a quiz to see if you qualify to buy his product.
  • [02:44] This converted into greater sales.
  • [02:52] Instant Checkmate has a similar tactic: they make you wait to see the information.
  • [03:20] It goes against logic and common sense, but this method converts to more sales.
  • [03:40] It also goes against logic to have a long-form landing page, but it converts better.
  • [04:35] Common sense is not common all the time. 50% of the info they give you is true, but the other 50% is based on your knowledge and experience.
  • [04:50] Just because something seems logical, doesn’t mean it is going to convert to greater sales.
  • [05:15] When you switch things up and think outside the box, you get better results.
  • [05:49] That’s it for today!
  • [05:53] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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Dec 23, 2017
5 Tips to Become the Best Marketer | Ep. #509
05:51

In episode #509, Eric and Neil give 5 tips on how to become the best marketer. Tune in to hear their insightful list and why retaining new information is an important facet. 

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: 5 Tips to Become the Best Marketer
  • [00:34] Tip #1: Run an experiment every single week.
  • [00:49] At Crazy Egg, they used to have people sign up using Google Authentication, which increase conversions by 30% because it was so much easier.
  • [01:14] Because people are now worried about privacy, just asking for name, email, and password is more effective.
  • [01:29] Tip #2: Create your own Mastermind (a group of like-minded people who come together to learn what they don’t know)
  • [01:51] Find a few people in your area and meet up about once a month.
  • [02:28] Tip #3: Learn from other podcasts.
  • [02:37] Podcasts with founders usually reveal growth numbers and how they got there.
  • [03:45] Tip #4: Create content! Creating content helps you articulate your thoughts.
  • [04:20] Tip #5: Pay for information.
  • [04:35] If you pay for information, it forces you to actually retain and appreciate the info. Because you have absorbed this information, you are then able to go implement it.
  • [05:05] That’s all for today!
  • [05:07] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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Dec 22, 2017
How to Sell Millions Without Ever Opening Your Mouth | Ep. #508
08:18

On episode #508, Eric and Neil explain how you can make money without having to speak. Tune in to hear the steps to making this possible and other great silent marketing tips.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Sell Millions Without Ever Opening Your Mouth
  • [00:34] Start with blogs: you start to build an audience this way.
  • [00:59] After building an audience, you can then sell them something.
  • [01:15] Neil believes blogging is one of the most powerful tools out there.
  • [01:43] Eventually, through following free advice or info from a blogger, you’ll end up digging deeper into their resources and buying something.
  • [02:25] A woman who worked for Blackberry was following Neil’s advice and if he'd had an option to offer marketing services, she most likely would have spent money on him.
  • [03:30] By building and audience, you are building a relationship.
  • [03:51] Eventually, you will have to open your mouth, but at the beginning you can build a relationship with written content.
  • [04:17] Go to BuzzSumo, type in your industry’s keywords, and it will show you the most popular articles based on those keywords. Go write better versions of that content!
  • [04:30] Once you have written the better article, go back to BuzzSumo and find the original article. Click on the “view shares” button, which will show you everyone who has shared that content.
  • [04:41] Hit up everyone who shared that content with a simple email that lets them know you wrote a similar article which will most likely interest them.
  • [05:28] A tried and true SEO tactic is guest posting on larger blogs.
  • [05:55] Link building is still important.
  • [06:10] Singlegrain didn’t have a strong link profile, so they did a lot of guest posting, which got them a higher domain authority. They piggybacked off that and starting building a strong foundations.
  • [06:41] Dr. Axe went to SEMRush, put in competitor URL’s, and they wrote better versions of the most popular articles.
  • [06:54] Take the most popular competing articles and put them into Ahrefs and see which pages have the most backlinks. The ones with the most views, but the fewest backlinks are the articles you want to re-write.
  • [07:27] That’s it for today!
  • [07:29] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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Dec 21, 2017
Why Marketing Is Your Most Important Education | Ep. #507
05:01

On episode #507, Eric and Neil explain why they believe that marketing is the best education you can get. Tune in to hear how being good at marketing is not just a business maneuver, but an important life skill.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: Why Marketing Is Your Most Important Education
  • [00:44] Learning to be good at marketing, gets you what you need in business and in life.
  • [00:57] Neil loves marketing because, no matter what you’re doing in life, you’re pitching, selling, building relationships.
  • [01:20] If you don’t know how to talk to people or communicate effectively, you are not going to do well in life.
  • [01:30] If you ask your boss for a promotion, beyond doing a good job, you also have to market yourself in order to get that promotion.
  • [02:07] You must figure out how to relate to people, communicate effectively, and position yourself so that you’re looked upon positively.
  • [02:50] Neil did an experiment where he updated his wardrobe in order to look stylish and professional. He ended up closing more deals.
  • [03:30] The reality is that your physical appearance is part of how people perceive you and is just as important as being good at your job, as it’s part of how you are marketing yourself.
  • [04:05] That’s it for today!
  • [04:07] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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Dec 20, 2017
Why You'll Lose Money by Going to College | Ep. #506
06:05

In episode #506, Eric and Neil explain why they believe college is an outdated process that isn’t necessary for everyone. They believe you can learn everything you need to know about marketing through Internet research, online courses, and real-world experience. Tune in to hear more about their thoughts on why college may be an expensive waste of time. 

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: Why You'll Lose Money by Going to College
  • [00:59] Neil believes the advice and information you’re going to learn in college is outdated.
  • [01:14] The internet has the most recent and updated information about your field.
  • [01:56] Eric says that if you are motivated enough, you can learn just as quickly.
  • [02:00] Eric always disliked school, because it was a process or system he didn’t enjoy.
  • [02:45] Eric learned everything about marketing that he uses after college on his own time.
  • [03:15] The only time you need college is if you’re going to be an engineer or a doctor.
  • [03:28] Education is not a waste of money, but you will lose money, because what you learn is outdated and you can learn more updated, useful info learning in the real world.
  • [04:35] Udemy and Udacity are great places to learn what you need a la carte and it will cost significantly less.
  • [05:05] The traditional college process is broken and there are better ways to learn nowadays.
  • [05:15] That’s it for today!
  • [05:17] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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Dec 19, 2017
The Best Financial Advice for Getting Rich as an Entrepreneur | Ep. #505
05:40

On Episode #505, Eric and Neil discuss the best financial advice for getting rich as an entrepreneur. Tune in to hear what Eric and Neil say is the best possible thing to do in order to achieve financial and professional success.

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: The Best Financial Advice for Getting Rich as an Entrepreneur
  • [00:35] Eric poses the question: When you’re starting out and you make money, what are you going to do with said money?
  • [00:50] Eric’s best advice is to re-invest your profits in your company.
  • [01:02] Elon Musk has said that the best investment is in yourself; it’s something you can control.
  • [01:21] Neil’s advice is to focus on one thing in terms of your investments.
  • [01:45] If you want to get rich and do well, focus on one thing and become an expert at it.
  • [02:43] Figure out what you’re the best at and monetize it.
  • [03:03] Neil attempts to monetize being a great digital marketer.
  • [03:30] Eric says to think of being successful as a circle. Think of the edge of the circle as achieving success and you will never reach the edge of the circle if you aren’t focused on one point along the edge.
  • [04:18] Warren Buffett only invests in things he completely understands, which is why he doesn’t invest in Microsoft.
  • [04:45] That’s it for today!
  • [04:47] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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Dec 18, 2017
4 Fundamental Things You Need to Master in Marketing | Ep. #504
05:55

On episode #504, Eric and Neil discuss the four fundamental things you need to master in marketing. Tune in to hear what these four elements are and how they can massively improve your business.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: 4 Fundamental Things You Need to Master in Marketing
  • [00:34] Element #1: Consistency when it comes to running tests.
  • [01:10] Neil finds that what works in marketing today, won’t necessarily work tomorrow. By running tests, you figure out what is working and what is not.
  • [01:35] For instance, Neil decided to use Google Authentication as a method of signing up for his email list, which produced better results than asking for names and addresses.
  • [02:05] Element #2: Having a growth mindset. Looking at your peers, assessing new options, and not being closed-off.
  • [02:46] Element #3: Be data driven. Numbers are all that matter!
  • [03:21] When Neil spoke with his team recently, they listed changes they wanted to make, but the changes weren’t based on data.
  • [04:00] Element #4: Think about the process.
  • [04:05] Google the “Toyota Production System”, which is the method by which they make their cars.
  • [04:15] Even Eric and Neil have a process for their podcast. When you systamize things, they become easier to achieve.
  • [05:00] That’s it for today!
  • [05:02] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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Dec 17, 2017
The Quickest Way to Make a 6-Figure Income as a Marketer | Ep. #503
06:51

On episode #503, Eric and Neil talk about the quickest ways to make a 6-figure salary. Tune in for great tips on how to build your customer and financial base!

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: The Quickest Way to Make a 6-Figure Income as a Marketer
  • [00:48] The best way to start building up your salary is to start consulting.
  • [00:55] If you charge $1,000/client, you only need about 8 clients per month to get you to your goal.
  • [01:15] Even if you don’t have traffic or good sales, there’s a simple strategy you can use to build your foundation (see following points)
  • [01:32] Go to CrunchBase, because they list all the recent venture-funded startups. Look for companies that were started on $5-10 million. Find the investors, founder, and CEO.
  • [02:15] Email the lead investor with the subject line of the company name in which they just invested.
  • [02:45] Neil emailed a lead investor and broke down how he was going to lose money on this particular investment.
  • [03:23] If you follow Neil’s steps, the lead investor should follow up and they may even hire you to help fix their marketing issues.
  • [03:55] The response rates are huge, because investors want a return on their money.
  • [04:28] Figure out your email blasts and call lists, but focus on the quality, not the quantity, which will increase the response rate.
  • [05:53] Just follow the CrunchBase tip and you will reach your goal within three months.
  • [06:00] That’s all for today!
  • [06:02] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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Dec 16, 2017
How Billionaires Are Different From Millionaires | Ep. #502
07:03

On episode #502, Eric and Neil talk about what makes billionaires different from millionaires. Tune in to hear about the attitude and outlook that drive these successful people.

Time-Stamped Show Notes:

  • [00:27] Today’s topic: How Billionaires Are Different From Millionaires
  • [00:35] Eric shares his experience speaking with billionaire, Naveen Jain.
  • [00:59] Based on his encounter, he believes billionaires are more hands-on, think bigger, and respond more quickly to calls and emails.
  • [01:38] Neil thinks billionaires are really big on solving problems.
  • [02:31] Eric uses AirBnb as an example of being a company based on problem solving.
  • [02:54] Uber is another example of a company that made money solving a basic problem.
  • [03:26] Jeff Bezos has been quoted as saying, “Your margin is my opportunity.”
  • [04:05] Billionaires are billionaires because they think “big”.
  • [04:20] Money indicates how much value someone brings at the end of the day.
  • [04:37] Billionaires don’t know when to quit; never say die.
  • [05:02] Elon Musk’s ex-wife says billionaires are like trying to fit a square peg in a round hole.
  • [05:33] Warren Buffet is the final example of a archetypal billionaire.
  • [06:14] That’s all for today!
  • [06:18] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve

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Dec 15, 2017
How to Work from Luxury Hotels for Free (and Why WeWork Sucks) | Ep. #501
04:36

On episode #501, Eric and Neil discuss why they enjoy working out of luxury hotel lobbies, as opposed to a communal work space like WeWork. Tune in to hear why you should consider spending some of your time in luxury hotel lobbies. 

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Work from Luxury Hotels for Free (and Why WeWork Sucks)
  • [00:35] Even though Neil is a WeWork member, he prefers to sit and work in the lobbies of luxury hotels.
  • [01:09] No one has ever kicked him out of the lobby nor asked if he was a guest.
  • [01:20] Eric finds WeWork expensive and disappointing.
  • [01:42] WeWork is great for freelancers looking for companionship.
  • [02:11] Lobbies of luxury hotels provide networking opportunities.
  • [02:30] Try it, because it’s a good experience and is better than a Starbucks.
  • [02:50] Entrepreneurs are doing this all time (it’s their MO).
  • [03:09] Look for hotels that are holding conferences that are relevant to you; work from the lobby and you will be much more likely to generate business.
  • [03:45] That’s it for today!
  • [03:47] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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Dec 14, 2017
How to Fly First Class Around the World for Free | Ep. #500
06:39

On episode #500, Eric and Neil discuss the value of credit card points programs and how you can use them to your advantage. Tune in for some great tips on how to make money while spending money.

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: How to Fly First Class Around the World for Free
  • [00:37] As entrepreneurs and marketers, you have probably spent a good deal on Facebook or Google Ads.
  • [00:50] Neil recommends getting an American Express Gold Card, because they give you 3x the points for every dollar you spend.
  • [01:05] For example, a first-class round trip ticket from LA to Dubai will cost roughly $30,000. If you use a cash back credit card, you will get 1.5-2% cash back.
  • [01:30] For every $100,000 spent on advertising, the AmEx gold card will give you three times the points.
  • [02:00] Unfortunately, the gold card only gives you 3x cash back on your first $100,000. So Neil keeps applying for more gold cards.
  • [02:35] If you can put your client’s cost on your card, you will rack up points very quickly.
  • [03:20] If a client wants to spend money on your card, you can charge them more for doing that.
  • [03:41] If you use AeroPlan, you can end up getting a business class ticket for 55,000 points.
  • [04:15] Checking deal sites is helpful and will save you money/save you points.
  • [05:05] Using Expert Flyer helps you track when seats are available.
  • [05:15] That’s all for today!
  • [05:28] Make sure to sign up for an AmEx Platinum or Gold Card to take advantage of the amazing points program.
  • [05:40] Chase Ultimate Rewards is also a card with a great points program.
  • [05:56] Eric and Neil recommend the Problem Solvers podcast, because there is a great episode about the Hello Fresh CEO. To listen go to singlegrain.com/solve.

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Dec 13, 2017
5 Simple Yet Effective Hacks that’ll Get Your Customers to Pay You Double the Money | Ep. #499
06:35

On episode #499, Eric and Neil list five hacks that will help you make more money off your customers (particularly existing customers). Tune in to hear some great tips that will help to increase your profits! 

Time-Stamped Show Notes: 

  • [00:28] Today’s Topic: 5 Simple Yet Effective Hacks that’ll Get Your Customers to Pay You Double the Money
  • [00:35] Hack #1: Increase your prices.
  • [01:12] Hack #2: Add upsells and downsells. The easiest way to get more money, is to get your existing buyers to pay you more; it is easier to get people who are already paying you to pay more money.
  • [01:34] For example, GoDaddy offers 10-20 upsells or downsells when you are checking out.
  • [01:52] What Eric and Neil have found, is that upsells that offer speed and automation tend to have the highest “take rate”.
  • [02:22] Hack #3: Retain your customers. Use a program like Ask Nicely, as it will help you automate communication between you and your clients.
  • [03:06] Think about how you can retain customers and provide a service for them.
  • [03:50] Hack #4: Run re-marketing ads on YouTube.
  • [04:15] Do the “opposite” sales pitch; whatever you went with before, market it using the opposite tactic.
  • [04:57] Hack #5: Use Drift or a chat box program to keep in touch with customers.
  • [05:45] That’s all for today!
  • [05:46] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.

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Dec 12, 2017
How to Throw a Virtual Conference When You Have No Audience | Ep. #498
06:04

In episode #498, Eric and Neil discuss how to throw a virtual conference when you don’t have a built-in audience. Tune in for tips and tricks for building an audience and making sure your information reaches the masses. 

Time-Stamped Show Notes: 

  • [00:27] Today’s Topic: How to Throw a Virtual Conference When You Have No Audience
  • [00:37] When Eric attempted to throw a virtual conference a few years ago, he had no audience.
  • [00:45] When throwing a conference, you must, first and foremost, set your goal or objective.
  • [00:59] Eric reached out to a lot of people that he thought would be “smart”; he then had them record segments and let them blast their email lists. He made it easy for them to share the event with their social media following.
  • [01:30] Eric made sure to make other people’s involvement as easy as possible, by fitting it around their schedules and workflow.
  • [01:50] The end result was that they collected 6000 or so emails and sold a bunch of recordings of the conference for a total of about $5000.
  • [02:15] Neil supports Eric’s method and says that you have to recruit popular people who will help bring in an audience. This doesn’t mean big names necessarily, but rather people with a big following and a long email list.
  • [02:50] Also, go after companies that have a big following and offer them the opportunity to have a new platform.
  • [03:10] Crowdcast is a great product to use for these virtual conferences (It worked for Eric, but it crashed when Neil pulled in too many viewers).
  • [03:46] Google Hangouts has also worked for this type of venture, but you have to make sure that everything is well coordinated.
  • [03:51] In this case, well coordinated means sending out email or social media blasts for each segment with enough headway to get viewers or hangout members.
  • [04:05] To stay coordinated, use a scheduling tool like Buffer or Edgar for your social media channels. Paid ads work, as well.
  • [04:29] Collecting email addresses is a forgotten, but necessary art.
  • [04:35] Corporations are more likely than individuals to share their email lists, because they always want more publicity.
  • [05:03] That’s it for today!
  • [05:05] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.

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Dec 11, 2017
How to Increase Your iTunes Podcast Ranking | Ep. #497
08:04

In episode #497, Eric and Neil talk about how you can boost your iTunes podcast rating. Tune in to hear some great tips and hacks in order to gain subscribers, increase your popularity, and expand your business.

Time-Stamped Show Notes:

  • [00:28] Today’s Topic: How to Increase Your iTunes Podcast Ranking.
  • [00:50] When looking to improve your ranking, you need to get into the “New and Noteworthy” section.
  • [01:05] Join podcast communities, such as Podcasters’ Paradise, because they can help promote your show and boost your rankings.
  • [01:25] Asking for reviews and rankings doesn’t really help, but what does is sending people from your email list over to your iTunes page. You have to convince them to subscribe.
  • [02:05] Semantics got people to subscribe by promising a bonus.
  • [02:45] Marketing School got as high as #8 in their business podcast rankings, but they often hover around 50-100.
  • [03:05] iTunes only counts your listens and subscribers on their site or app.
  • [03:19] Russell Brunson from ClickFunnels who has the Marketing Secrets podcast, was running Facebook traffic to an MP3 stick giveaway and would charge $9 for shipping. He would make $32 on the front end from this promotion.
  • [04:40] Russell would get five subscribers for every sale of each MP3 stick and was at #1 on iTunes’ business podcast rankings.
  • [05:28] Be consistent! If you’re not continuously putting out new content, you’re not going to get new subscribers.
  • [05:46] By making all the episodes visible, it helped boost their rankings.
  • [06:13] Make sure you’re using tools like Google Keyword Planner, UberSuggest, SEMrush, or BuzzSumo to get ideas for popular topics.
  • [06:30] Make sure your iTunes page formatting is clean and that your titles are straightforward.
  • [07:13] That’s all for today!
  • [07:15] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.

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Dec 10, 2017
5 Hacks to Generate Clients Using LinkedIn | Ep. #496
08:05

In episode #496, Eric and Neil talk about the five hacks you can use in order to generate clients using LinkedIn. Tune in for some great advice about how to use this networking site to your advantage.

Time-Stamped Show Notes: 

  • [00:28] Today’s Topic: 5 Hacks to Generate Clients Using LinkedIn
  • [00:35] Hack #1: Write content! They push content more than Facebook, because LinkedIn is hungry for content.
  • [01:25] Hack #2: Use DuxSoup. DuxSoup allows you to visit profiles, collect email addresses, and send messages to LinkedIn users. DuxSoup will also help you sort out good contacts.
  • [02:40] Hack #3: Ask people for feedback on LinkedIn. AlertFind allows companies to text and communicate with their employees with ease during times of crisis. You can use this system to hit up ideal customers and ask for feedback.
  • [04:45] Hack #4: Filter out people for first or second-degree connections on LinkedIn. Using DuxSoup will help you filter and then reach out to these people.
  • [05:42] Hack #5: Change your bio so that it reflects the work you want to do, on top of what you actually do. This can increase inquiries.
  • [07:15] That’s it for today!
  • [07:17] Supermetrics is a powerful analytics reporting tool. It does things other analytics tools cannot do! To learn more go to Supermetrics.com/marketingschool.

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Dec 09, 2017
6 Ways to Exponentially Increase Your Traffic | Ep. #495
08:31

In episode #495, Eric and Neil point out six ways to exponentially increase traffic to your site. Tune in to hear about simple and effective ways to boost your business’ visibility.

Time-Stamped Show Notes:

  • [00:28] Today’s Topic: 6 Ways to Exponentially Increase Your Traffic
  • [00:34] Repurposing or updating your content increases hits to your site. You can reevaluate your content every few months.
  • [01:15] Take the existing content from your website and put the opening lines or entire opening paragraph on LinkedIn and include a link to the full content located on your site.
  • [01:45] Because LinkedIn isn’t as popular a networking site, it is more likely for them to push your content.
  • [02:10] Another strategy is to use paid Twitter ads; engagement is high.
  • [03:24] Try using SEMRush and Ahrefs in tandem: SEMRush will show you your competitors’ traffic, while Ahrefs will help you see the backlink count for their most popular pages. Take this intel and use it to write similar, but better content.
  • [05:28] The sixth way to increase traffic: translate your content into other languages. English-speaking markets aren’t the only ones with money!
  • [06:17] SalesForce’s number two market is Japan.
  • [06:25] Find freelance translators on Upwork, so you get better quality work than you would a translation tool.
  • [06:37] Make sure you use “HREFLANG”, because it will tell search engines that you have content in multiple languages.
  • [06:55] Make sure you use subdomains for other countries.
  • [07:15] Pick regions with high populations and high GDPs. You may corner the market in certain countries, because not everyone is doing this.
  • [07:43] That’s all for today!
  • [07:45] Supermetrics is a powerful analytics reporting tool. It does things other analytics tools cannot do! To learn more go to Supermetrics.com/marketingschool.

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Dec 08, 2017
Top Marketing Tools to Win Business Without Being Sleazy | Ep. #494
08:39

In episode #494, Eric and Neil talk about ways to promote your business and retain customers without resorting to sleazy tactics. Tune in to hear how you can promote your business in an easy and fun way.

Time-Stamped Show Notes:

  • [00:28] Today’s Topic: Top Marketing Tools to Win Business Without Being Sleazy
  • [00:35] An email service provider helps you send good content and increase business in a non-sleazy way.
  • [01:02] Reaching out to customers or other companies individually provides value and goes a long way in retaining their patronage.
  • [01:05] Neil also recommends checking out WebinarJam, because you can promote a product or service through “educating” clients.
  • [02:00] WebinarJam is the best service, as they offer better tools to optimize your business.
  • [02:50] Have some form of live chat available on your site. Intercom or Drift are great services for this, as they are more relaxed and conversational.
  • [03:50] At Nextcon, Eric and Neil spoke with the conference founder who said he gets his customers through a three-way split: lead forms, phone numbers, live chat.
  • [04:26] Tubebuddy allows you to schedule posts on Facebook and is a great YouTube analytics tool.
  • [05:27] You can also try VideoRemix or PicSnippets for images.
  • [05:45] Personalized messages always perform better. People also respond to quirky content.
  • [06:35] MixMax is an email follow-up tool that Neil swears by; you can schedule email sequences.
  • [07:24] “The fortune is in the follow-up”
  • [07:45] That’s all for today!
  • [07:47] Supermetrics makes it easy to set up good-looking reports that make sense. To learn more go to Supermetrics.com/marketingschool.

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Dec 07, 2017
How to Step Away From Your Business So It Grows on Its Own | Ep. #493
09:34

In episode #493, Eric and Neil discuss how you can create paid ad funnels through which you can drive traffic to your site and earn revenue through sales. Tune in to hear some great tips on how to automate your business in your absence.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: How to Step Away From Your Business So It Grows on Its Own.
  • [00:35] Neil believes you need a “funnel”.
  • [00:47] If you can take your marketing funnel and fine tune it, you can constantly make income whether you are there or not. You can use tools like ClickFunnels.
  • [01:07] Use Facebook to advertise, get people to register for a webinar, and then pitch your ebook or course (all of which brings in income).
  • [01:27] You can also drive traffic through Google AdWords or YouTube.
  • [01:52] You can also upsell (or downsell) different products and generate more interest and income.
  • [02:22] The more products that you have to offer, the easier it is to step away from your business and still generate income.
  • [02:38] It’s a similar concept for service businesses when using funnels.
  • [03:15] When hiring people, you need to make sure you have a solid training process.
  • [03:50] Eric likes to let new hires know about his shortcomings so they are prepared and understand the office culture.
  • [04:30] Neil likes to hire people who can hit the ground running; he likes to hire from competitors within the industry, because they are already trained.
  • [05:20] Set up a 365 day timeline for you business, so it will help you focus on goals and make sure the business can grow without you.
  • [06:22] If people aren’t motivated by the same things the boss is, it will make it hard to keep the business growing in the boss’ absence.
  • [07:02] Find employees who are willing to take the lead and incentivize their goals by giving bonuses.
  • [07:30] Set up a bonus structure.
  • [08:00] Employees stay much longer when they are incentivized by bonus structures.
  • [08:20] Make sure your bonuses reset, so each quarter or year you’re coming up with new (but realistic) bonus numbers.
  • [08:41] That’s all for today!
  • [08:43] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.

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Dec 06, 2017
How to Run a Business While Traveling | Ep. #492
09:36

In episode #492, Eric and Neil talk about how to manage your business while traveling. Tune in for some great tips on how to stay involved while also trusting others to step up in your absence.

Time-Stamped Show Notes:

  • [00:22] Today’s Topic: How to Run a Business While Traveling
  • [00:31] Eric and Neil are going to try a new format for the next twenty or so episodes about this type of content and would like your feedback.
  • [01:05] Eric likes to make sure he has ironed out processes and delegated important tasks before he travels.
  • [01:40] Traveling internationally doesn’t mean you can’t reach your team; you can still work in your current time zone.
  • [02:10] Compromising with your leisure and work time while traveling is the best way to get everything done.
  • [02:30] Having amazing managers in place means you can actually enjoy your travels and have fewer work responsibilities while you’re away.
  • [03:10] Parkinson’s Law applies: “Work expands so as to fill the time available for its completion.”
  • [03:50] Just because you own the business, does not mean that you have to do everything: reliable employees are key.
  • [04:06] Eric recommends Insta Sleep to help you get your rest on the plane and adjust to another time zone.
  • [05:30] Traffic is the lifeblood of your business.
  • [05:55] Eric recommends Traction as required reading.
  • [06:45] Eric and his team use Slack and 15Five to keep organized and in touch.
  • [07:20] It’s important to have systems in place to retain excellent workers.
  • [07:40] Always use the plane’s WiFi, so you can communicate and get work done on the go.
  • [08:15] The American Express Platinum card gets you travel perks that offset the costs of membership.
  • [08:33] That’s it for today!
  • [08:42] Eric and Neil recommend the Problem Solvers podcast, because there is an episode about Burrow, the Dollar Shave Club for couches. To listen go to singlegrain.com/solve.

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Dec 05, 2017
Google’s AMP Is Killing Your Revenue | Ep. #491
04:34

In episode #491, Eric and Neil explain the purpose of Google’s AMP and why it may be killing your revenue. If you are an e-commerce business, this episode should be of particular interest to you. Tune in to discover how AMP is hurting your business.

Time-Stamped Show Notes:

  • [00:27]   Today’s Topic: Google’s AMP Is Killing Your Revenue
  • [00:35] Explaining the purpose of Google’s AMP.
  • [01:13] When stripping down sites for mobile access, it strips away ads to get the sites to load more quickly.
  • [01:30] Reasons why certain countries have different rates of search traffic.
  • [02:30] Why your revenue will tank in spite of search traffic increases.
  • [03:13] Even though Google says they are adding tools for publishers, take it with a grain of salt.
  • [03:35] If you are an e-commerce business, it can be detrimental to use AMP.
  • [03:48] That’s it for today!
  • [03:50] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual heat-mapping tool.

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Dec 04, 2017
Buffer and Hootsuite Are Hurting Your Facebook Reach | Ep. #490
03:09

In episode #490 of Marketing School, Eric and Neil explain why social media scheduling tools can hurt your numbers in terms of reach. Ultimately, live posts are still where it’s at.

Time-Stamped Show Notes:

  • [00:30] Today’s Topic: Buffer and Hootsuite Are Hurting Your Facebook Reach
  • [01:05] When using Buffer and Hootsuite to schedule posts, it doesn’t get nearly as much engagement as “live” posts or by using Facebook’s own tools.
  • [01:54] These tools are ok to use with Twitter.
  • [02:19] They ultimately recommend to avoid using tools and post manually.
  • [02:20] That’s it for today!
  • [02:22] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool.

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Dec 03, 2017
How to Get Your First 1,000 Instagram Followers | Ep. #489
05:23

In episode #489, Eric and Neil give advice on how to increase the number of your Instagram followers. A lot of it is as simple as interacting and engaging others on the social media platform. Listen in for more specific advice on how to get your first thousand followers.

Time-Stamped Show Notes: 

  • [00:28] Today’s Topic: How to Get Your First 1,000 Instagram Followers
  • [00:44] Gaining Instagram followers by doing “shout for shout”
  • [01:59] Promote your social media profiles by cross-linking them all and linking to them from your website.
  • [02:58] It’s harder to rank on Google organically, because if it wasn’t, they wouldn’t get money from ad revenue.
  • [03:14] If you have an email list, link to your social media profiles in your blasts.
  • [03:50] Interact and engage on Instagram to make your profile more visible.
  • [04:35] That’s it for today!
  • [04:37] Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool.

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Dec 02, 2017
Should You Work with an Agency or Hire Freelancers? | Ep. #488
06:20

In episode #488 of Marketing School, Eric and Neil discuss whether it is better to hire an agency or a freelancer to market your business. Tune in to learn which approach is best for you and your company.

Time-Stamped Show Notes:

  • [00:27] Today’s Topic: Should You Work with an Agency or Hire Freelancers?
  • [00:36] Establish a goal.
  • [01:15] Freelancers are great if you have a lot of time to manage people; plus it’s more cost-effective.
  • [01:46] Agencies tend to move faster than the companies that hire them; hire them if you need someone to push you.
  • [02:33] You can find freelancers on sites like Upwork, Problogger, or Fivrr.
  • [03:38] You can use tools like Hubstaff to manage your freelancers (it takes screenshots and helps to track their time).
  • [04:15] Before you hire anyone, be sure to ask what they are going to do for your business.
  • [05:00] Check agencies’ and freelancers’ past work, experiences, and ratings.
  • [05:33] That’s it for today!
  • [05:35]  Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool.

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Dec 01, 2017
How to Learn Copywriting When You Suck at Writing | Ep. #487
07:26

In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert writer to be a copywriter. Focus on overcoming objections and solving problems. They also shares books, tools, and helpful resources.

Time-stamped show notes:

  • [00:28] - Today's topic: How to Learn Copywriting When You Suck at Writing
  • [00:43] - If you suck at writing, it doesn't mean you can't do copywriting to compel people to take action.
  • [01:00] - Read Persuasion by Robert Cialdini and The Boron Letters by Gary Halbert.
  • [01:53] - Neil is great at copywriting, but not writing. He learned he doesn't have to be the best writer from Frank Kern.
  • [02:26] - You just need to be able to answer the customer's objection.
  • [02:43] - Survey your visitors and find their objections. Use SurveyMonkey or any survey tool.
  • [02:49] - Find out why people aren't converting and answer those objections in your copy.
  • [03:08] - Solving people's problems will make them much more likely to convert.
  • [03:27] - AppSumo is based on sending emails. Neville Medhora from Kopywriting Kourse helped Noah Kagan build AppSumo.
  • [03:37] - You have to have good copy when sending emails.
  • [03:58] - Also check out CopyBlogger and the podcast from John McIntyre and Ben Settle’s emails.
  • [04:15] - When looking at copywriting think of the concept of Seinfeld emails: talking about nothing or the story of your day and weaving in your offer.
  • [05:14] - Conversion rates are 1 to 3 percent. To get people to convert, you have to create multiple ways to help your customers convert into buyers.
  • [06:29] - Talking to people and presenting information in the right scenario can also help with conversion.
  • [06:41] - That's it for today!
  • [06:45] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
  • [06:53] - You can also learn how to win a one-year subscription to Crazy Egg

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Nov 30, 2017
How to Create the Perfect About Page | Ep. #486
04:21

In Episode #486, Eric and Neil discuss how to create the perfect “About” page. Tune in to learn how to have an About page that resonates with people through storytelling, connecting emotionally, and giving readers next steps to follow.

Time-stamped show notes:

  • [00:28] - Today's topic: How to Create the Perfect About Page
  • [00:35] - The Single Grain About page describes our process, who we have contributed to, and our core values.
  • [01:12] - Neil's About page is a story. Storytelling is one of the most powerful forms of marketing.
  • [01:21] - Create a story with an emotional punch and you are more likely to convert those people into customers.
  • [01:44] - Also give next steps about what people should do after reading your story.
  • [02:30] - The story needs to resonate with people.
  • [02:49] - Neil's About page used to have an image of Neil and things he liked, such as tacos.
  • [03:16] - Think about how to connect and resonate with people.
  • [03:25] - We speak at conferences to connect with people and find their story.
  • [03:35] - That's it for today!
  • [03:37] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
  • [03:49] - You can also learn how to win a one-year subscription to Crazy Egg

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Nov 29, 2017
How to Write a Killer Blog Conclusion that Leaves the Reader Satisfied | Ep. #485
03:22

In Episode #485, Eric and Neil discuss how to write a killer blog conclusion that leaves the reader satisfied. Tune in to learn how having a conclusion can encourage the skimmer to read the entire article, encourage engagement through next steps and questions, and cap things off with a concise summary.

Time-stamped show notes:

  • [00:28] - Today's topic: How to Write a Killer Blog Conclusion That Leaves the Reader Satisfied
  • [00:46] - How Neil always had a conclusion on Quick Sprout, his first big marketing blog.
  • [01:09] - Ending a conclusion with a question mark encourages more comments.
  • [01:19] - The conclusion should summarize the blog post. People scroll to the bottom and read the conclusion first.
  • [01:46] - Eric likes to get to the point and extract value.
  • [02:06] - Put next steps in the conclusion such as “leave a comment” and “check out this post”.
  • [02:25] - Have conclusion, ask a question, and summarize things. Cap it off.
  • [02:38] - That's it for today!
  • [02:41] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool. Go to SingleGrain.com/giveaway to get your FREE copy.
  • [02:51] - You can also learn how to win a one-year subscription to Crazy Egg

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Nov 28, 2017
How to Turn Marketing Qualified Leads into Sales Qualified Leads | Ep. #484
06:03

In Episode #484, Eric and Neil discuss how to turn marketing qualified leads into sales qualified leads. Tune in to learn the difference between a marketing qualified lead and a sales qualified lead; how to convert an MQL into an SQL through criteria, and how to automate the scheduling and sales calls.

Time-stamped show notes:

  • [00:29] - Today's topic: How to Turn Marketing Qualified Leads Into Sales Qualified Leads
  • [00:39] - MQL or marketing qualified leads are actions that are taken inside your email marketing software or marketing automation software. Such as Drip or Marketo.
  • [00:49] - Once someone visits a certain number of pages they may have a marketing score of 70 which makes them a marketing qualified lead.
  • [01:02] - A sales qualified lead is based on the ideal client profile.
  • [01:11] - How do you turn marketing qualified leads into sales qualified leads.
  • [01:18] - Different behavior triggers can move someone into a sales sequence based on criteria that you set.
  • [01:47] - Ask for a lot of criteria when qualifying a lead. Use a form field and pass it to sales.
  • [02:11] - If sales reps aren't talking to the leads, they are not generating conversions.
  • [02:17] - Once the lead hits the form fields you can schedule them automatically in a call using something like ScheduleOnce.
  • [03:26] - Once a lead comes in we use Clearbit to enrich the leads. We only reach out if they fit a certain criteria.
  • [03:50] - If you want more sales qualified leads have an online chat on your site like Drift.
  • [04:20] - Think about what types of leads are closing based on region.
  • [05:20] - That's it for today!
  • [05:22] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool.
  • [05:27] - Go to SingleGrain.com/giveaway to get your FREE copy. You can also learn how to win a one-year subscription to Crazy Egg.

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Nov 27, 2017
How to Do Content Marketing if You’re in a Boring Industry | Ep. #483
05:01

In Episode #483, Eric and Neil discuss how to do content marketing if you’re in a boring industry. Tune in to learn how you can use other forms of content like video, make content that is either fun or useful, find out what is popular, and build a brand over time.

Time-stamped show notes:

  • [00:29] - Today's topic: How to Do Content Marketing if You’re in a Boring Industry
  • [00:34] - Squatty Potty in 2015 did $20 million in sales on Shark Tank.
  • [00:58] - They spent $600,000 on a fun video with a unicorn pooping out rainbows.
  • [01:24] - Content marketing can be video too.
  • [01:29] - Use BuzzSumo to see what is popular. Education and helping other people is sexy.
  • [01:50] - Your content just has to be helpful and people will link back to you.
  • [02:03] - The Points Guy talks about credit cards and miles.
  • [02:26] - The only way to build a brand is to provide value to people.
  • [03:00] - How Neil couldn't find a good article on how to install a bidet. Some people may think it is boring, but if the content is helpful you can do well.
  • [03:35] - Just look at How to Tie a Tie the number one result is very useful which is sexy at the moment.
  • [04:01] - Look at the opportunities and what is performing no matter what niche you are in.
  • [04:11] - That's it for today!
  • [04:14] - Marketing School is giving away a 90-day FREE trial to Crazy Egg which is a visual analytics tool.
  • [04:23] - Go to SingleGrain.com/giveaway to get your FREE copy.
  • [04:30] - You can also learn how to win a one-year subscription to Crazy Egg.

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Nov 26, 2017
How to Drive Traffic to Your Website Using YouTube | Ep. #482
05:06

In Episode #482, Eric and Neil discuss how to drive traffic to your website using YouTube. Tune in to learn how you can boost your ranking by having transcriptions on your website, linking to your site from your video, asking for people to visit your site from the video, and using YouTube advertising.

Time-stamped show notes:

  • [00:29] - Today's topic: How to Drive Traffic to Your Website Using YouTube
  • [00:35] - Make sure that you are transcribing your videos using a tool like Rev or finding a virtual assistant from OnlineJobs
  • [00:48] - Make sure you have something for the search engines to crawl and have different pages on your site. Also make sure you are interlinking.
  • [01:21] - YouTube gives you more views and authority the longer you keep people on YouTube.
  • [01:43] - YouTube is owned by Google and has advertising that you can use to drive people back to your website.
  • [02:05] - There may be a higher barrier to entry on YouTube, but you can even make selfie videos.
  • [02:26] - Telling people within your video to go check out your page generates traffic.
  • [02:48] - Look at YouTube analytics and see how people subscribe to your channel on your channel page. Put in a link back to your website.
  • [03:16] - The more videos you produce the bigger brand you will create.
  • [03:51] - It's important to be consistent. 10,000 subscribers is the inflection point.
  • [04:23] - That's it for today!
  • [04:25] - Marketing School is giving away 90-day FREE trial to Crazy Egg which is a visual analytics tool
  • [04:31] - Go to SingleGrain.com/giveaway to get your FREE copy

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