Business of Fitness

By NCFIT Collective

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Hosted by Jason Khalipa, the Business of Fitness Podcast gets real about the fitness industry. Along with his guests, Jason will breakdown the good, bad, and the ugly in the business of fitness. Each episode is an AMRAP...literally. Unique in this short format style, Jason and his guests will set clock and you're off! Topics will cover all aspects of fitness including: coaching, training, competing, starting a business, growing a business, and everywhere in between. If it goes down in the gym, it's fair game. Regular guests include world class athletes, some of the best coaches in the world, fitness entrepreneurs, industry leaders, and more! Business of Fitness is available on all major podcast platforms. To learn more about the NCFIT Collective, please visit

Episode Date
Episode 8 - Miranda & Julian | Street Parking
Jason sits down with special guests Miranda & Julian Alcaraz to talk about what's got so many people clearing out their garages and getting after it with Street Parking. You may have seen or heard about Street Parking but over the next 25 minutes you'll get the inside scoop from the founders themselves. Enjoy this AMRAP25 Podcast as these old friends and teammates break it down.
Jun 11, 2018
Episode 7 - MDV | Respect the Timeline, Bro!
So you think you're a badass coach but you consistently go over your time or end class early...hmmm. Jason & MDV dive into what it means to respect the timeline and how even a "few minutes" can show a lack of respect and a lack of care. You may think it's nothing but the guys think otherwise.
Jun 04, 2018
Episode 6 - Marcus Filly | Functional Bodybuilding
Jason sits down with Marcus Filly to discuss life, business, and the epic pump that Marcus is producing with his business, Functional Bodybuilding (FBB). The two former competitors squared off many times at both the Regionals and Games and now both are doing big things outside of the competitive arena. Listen in and learn more about what makes Jason and Marcus tick and get the inside scoop on FBB.
May 29, 2018
Episode 5 - MDV | Don't Be A D***!
Jason & MDV break down some of the cardinal rules of coaching. Starting with rule number one...don't be a d*ck! Not only are these great "rules" for coaches but these are great rules for life. Tune in and find out what makes the best coaches the best and what dooms others for failure.
May 21, 2018
Episode 4 - Brett Davis | Sales & Marketing for Gym Owners...What May Work & What May Not
Jason & Brett breakdown some of NCFIT's sales and marketing practices when opening and growing a gym. Over the course of 10 years, NCFIT has opened its fair share of gyms. In that time, we've learned a lot about what works and what doesn't. Over the course of 24 minutes, Jason & Brett make sense of marketing for gym owners.
May 14, 2018
Episode 3 - MDV | Competitors at Your Gym
Jason & MDV dive into the good, the bad, and the ugly of competitors in the gym. When it's good it can be so good but when it's bad, well...buckle up. The duo also breaks down some of the magic behind NCFIT's programming and NC Compete. Whether you're an owner, coach, competitor, or a member you'll definitely want to hear the guys' opinions.
May 07, 2018
Episode 2 - JP | Brick Fitness
In our second edition, Jason is joined by his longtime friend and fellow business owner Jarett Perelmutter (JP) from Brick Fitness. The two run very successful gym businesses but with different models. The industry experience and uncommon success of their gyms provides a unique perspective on what works and what doesn't. The guys are also known to have a few laughs! Enjoy the show!
Apr 23, 2018
Episode 1 - MDV | Three Simple Things that Create a Great Gym...
In this first podcast Jason and MDV, breakdown the top three things that immediately come to mind when they think of gyms that are doing it right. This episode will give you tips, tools, and tricks to really bring your gym to life. This one is only 20 minutes but it packs a big punch! Listen and enjoy.
Mar 31, 2018