Raw Milk - The Creative Business Podcast about social media, marketing, branding, blogging

By Beth Kirby

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Category: Management & Marketing

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Description

Beth Kirby—the creative entrepreneur, educator, author, and social media influencer behind the award-winning lifestyle brand with a reach of over 1.2 million, the Local Milk blog—hosts Raw Milk, the Instagram filter-free podcast with business smarts & creative heart where she gets raw, real, and sometimes ridiculous about what it really takes to build a life and business you love, live slow, travel more, change the world, and make money while you do it. For years Beth has taught social media, branding, and visual storytelling at creative retreats around the world, and now she’s bringing those workshops to the airwaves. She gets vulnerable & real in interviews with other successful entrepreneurs, small business owners, and experts to teach you practical information about their day to day systems, creative processes, wins, and fails. You’ll learn step-by-step, actionable advice on how to build a truly fulfilling life and thriving business from the people who’ve done it. If you’re dying to know how to build an email list, how to start an online business, how Instagram influencers & bloggers actually make money, how to turn your art into a small business, how to publish a book, how to use social media marketing to generate profit, how to turn your followers into loyal customers, how you can be a digital nomad and work from anywhere in the world, how to build out a team & scale up, how to launch your product or brand, how to make six figures, how to create a sales funnel with integrity, how to find your creative voice, how to boost productivity, or just plain how to start & find your calling—then this podcast is for you. But, most of all, Raw Milk is for you if you want to learn how to do it all with mindfulness, intention, and joy. Because Beth believes there can be abundance without busy, and happiness without hustle. Raw Milk will teach you the practical skills & mindset necessary to manifest the income & the impact without the overwhelm.

Episode Date
Navigating Anxiety, Depression & Procrastination as a Creative Entrepreneur
39:29

If you suffer from depression, anxiety, overwhelm, perfectionism, burnout or procrastination, you are NOT alone. The struggle is all too common, especially among creative entrepreneurs. The key is to navigate the challenges and develop coping mechanisms so you can thrive despite the mental hurdles.

Today, I’m sharing the strategies I use to fight my own battle with fear, anxiety and uncertainty. I discuss the importance of understanding your own patterns and regulating your energy accordingly as well as the value in connecting with other humans—friends, family or mental health professionals—when you start to feel overwhelmed.

I explain the danger in viewing mental health issues as a moral failing and offer insight around letting go of the all-or-nothing thinking that holds me back. Listen in to understand how I say ‘no’ without guilt or anxiety and learn about the deep connection between mental and physical health.

What You Will Learn

How common it is for creatives to struggle with mental health

How I fight fear, insecurity and uncertainty

  1. Know myself (patterns, weaknesses)
  2. Regulate energy accordingly
  3. Overcome uncertainty
  4. Connect with other humans
  5. Let go of all-or-nothing thinking
  6. Don’t try to fit square peg in round hole

My weaknesses around deadlines and overcommitting

The value of bringing in a mental health professional as necessary

Why mental health issues are NOT a moral failing or character flaw

How to overcome procrastination and ‘just start’

My strategies for coping when I’m really struggling

  • Rest, five-minute timer & list of ‘fires’

How to say ‘no’ without guilt or anxiety

The connection between mental and physical health

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

National Suicide Prevention Lifeline 1-800-273-TALK

‘The Psychological Price of Entrepreneurship’ in Inc.

Intentional Goal Setting Workbook

The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan

Essentialism: The Disciplined Pursuit of Less by Greg McKeown

Tonic Site Shop

Showit

Jun 14, 2018
Connecting to Your Spirit Through Creativity – with Satsuki Shibuya
54:20

You know that feeling when you’re creating … and everything else seems to fall away? You hit your stride, and you’re simply yourself—immersed in a moment of beauty? Satsuki Shibuya sees creativity as a gateway to the spiritual soul, an opportunity to cut through the noise and connect with the vulnerable part of yourself that is open and fluid and fully present in the moment of creation.

Satsuki Shibuya is an artist and spiritual thinker based in Los Angeles. Her work is grounded in the idea of bridging the gap between the tangible and the unseen, and Satsuki’s watercolors explore the themes of nature, energy, and everyday life. Based on intuition and spirit, her work seeks to cultivate peace and harmony—and offer an appreciation for the world we all share. Satsuki is also the author of Moment, a book featuring poems in English and Japanese accompanied by a collection of ethereal watercolor paintings.

Today, Satsuki joins me to discuss the physical crash that led to her creative clarity. She explains the value in honoring your own pace, sharing the point system she uses to work with her energy and avoid burnout. I ask Satsuki about the tension between running a business and doing work that aligns with your principles, and she speaks to the idea of creativity as a gateway to the spiritual soul. Listen in for Satsuki’s insight on the value of audience engagement over social media numbers and learn her #1 piece of advice for aspiring artists and creative entrepreneurs.

What You Will Learn

The physical crash that led to Satsuki’s creative clarity

How to harness your gifts by honoring your own pace

The value of taking a sabbatical for inspiration and rest

How Satsuki developed a point system to conserve energy

How to take business seriously without letting money become the driving force

Why social media numbers are less important than audience engagement

How Satsuki generates business through reputation and relationships

Satsuki’s insight around creativity as a gateway to the spiritual soul

The signs that led Satsuki to create the book Moment

Satsuki’s advice around self-publishing and crowdfunding

Satsuki’s guidance for aspiring artists and creative entrepreneurs

Connect with Satsuki

Satsuki’s Website

Satsuki on Instagram

Satsuki on Twitter

Satsuki on Facebook

Satsuki on YouTube

Satsuki on Pinterest

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Moment by Satsuki Shibuya

Tonic Site Shop

Showit

Jun 05, 2018
What No One Tells You About ‘Making It’ in Creative Business – with Tara Mangini & Percy Bright
01:02:55

As creative entrepreneurs, we dream of the trifecta—time freedom, financial freedom, and creative freedom. What no one tells us, though, is that scaling up the business actually limits those freedoms and pulls us farther away from the joy we felt in the beginning, back when we were just getting started and had nothing to lose. So how do we make bank—without making ourselves miserable?

Tara Mangini and Percy Bright founded Jersey Ice Cream Co in the summer of 2010. What began as a vehicle for selling vintage furniture has evolved into an enviable design business. Tara and Percy move into the homes they are designing, drawing inspiration from the space itself to create interiors that are beautiful, distinct, and timeless. Their work has been featured in Design*Sponge, the New York Times, and Architectural Digest, among many other online and print publications.

Tara and Percy join me to explain how their business unfolded organically, benefitting from online press without a marketing budget of any kind. They share their goals around creative freedom, discussing their desire to ‘feel like we felt at the beginning, but be less broke.’  I ask Tara and Percy about the pros and cons of working with your other half, and they communicate the way that overcommunication keeps them on the same page. Listen in for Tara & Percy’s insight on the idea of ‘arriving’ as a big old myth and learn why they are scaling down their business to pursue unadulterated creative freedom.

What You Will Learn

How Jersey Ice Cream’s business model unfolded organically

The creative freedom that stems from having nothing to lose

Tara & Percy’s realization that scaling up was not their path

Tara & Percy’s revised definition of what success looks like

How Jersey Ice Cream has benefitted from online press

How Tara & Percy are inspired by the houses themselves

Why Tara & Percy view their lack of formal training as an asset

Tara & Percy’s take on not getting credit for your creative work

Tara & Percy’s decision to radically shift their business model

Why the idea of ‘arriving’ is a myth

How overcommunication keeps Tara & Percy on the same page

Tara & Percy’s concerted effort to develop work-life balance

Connect with Tara & Percy

Jersey Ice Cream Co

Jersey Ice Cream on Instagram

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Jersey Ice Cream in Design*Sponge

Jersey Ice Cream in Architectural Digest

Tonic Site Shop

Showit

May 22, 2018
How Bloggers & Influencers ACTUALLY Make Money - All About Our Revenue & Money
23:22

Ever wondered how bloggers and instagram influencers make money?It is not uncommon to hear that a successful creative is earning six figures in revenue annually. But HOW? Where does that money come from exactly? And how do I get me some of that?

Yes, money is usually a taboo topic, but I think it’s beneficial for ambitious creatives to understand how established entrepreneurs generate revenue, how long it takes to build a six-figure business, and the difference between revenue and profit.

Today, I’m pulling back the curtain and explaining the revenue streams that contribute to my six-figure annual earnings. I share the financial challenges I faced in my 20’s and the way I approached my business in the early days—before I was qualified to charge premium rates for my work. In addition, I offer insight around separating your worth as a person from your income and fostering a you-can’t-stop-me attitude toward earning and entrepreneurship. Listen in to understand why I'm shifting my business model away from sponsorships in order to spend more time in support of aspiring creatives—like YOU!

What You Will Learn

How your worth as a person is separate from your annual income

Why I am choosing to share the breakdown of my profits

The challenging financial situation I experienced in my 20’s

My decision to turn a love of cooking and writing into a business

How I approached the business like a student/intern early on

The value in creating a roadmap of your goals from the beginning

How my income grew with hours logged in practice

How many years it took to generate six-figure revenue

The revenue streams that make up my annual earnings

  • Sponsorships, freelance photography and styling
  • Retreats, workshops and education

Why I organize retreats despite the smaller work-to-profit ratio

Why I have shifted my business model away from sponsorships

My mission to support aspiring creatives

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

A Daily Something

Tonic Site Shop

Showit

 

May 15, 2018
When Quitting the Creative Dream Is NOT an Option – with Marte Marie Forsberg
58:32

‘When you think like that, when quitting the dream … isn’t an option, you find solutions.’

Marte Marie Forsberg works as a food and lifestyle photographer for magazines around the world, and she regularly runs photography, creative business and cookery workshops and retreats across Europe. Marte grew up in the Norwegian countryside where her mother taught her how to cook from scratch with fresh produce from the garden. From that experience, Marte learned to be creative with food and to never stop exploring and venturing into unchartered food territory. Today, she is the published author of The Cottage Kitchen: Cozy Cooking in the English Countryside.

Marte joins me to explain how writing down the words food, travel and design led to her career as a photographer. She shares her decision-making process around what facets of life to post on social media and offers insight on the realities of paying the bills as a creative entrepreneur. I ask her about the journey to become a published author, and she describes how The Cottage Kitchen became a story about ‘finding your way home.’ Listen in as Marte gets real about the logistics and financial realities of creating an event and learn how to avoid creating from a place of insecurity—and trust that you have an important story to share.

What You Will Learn

How Marte turned the words food, travel and design into a career

Marte’s path to discovering her love of photography

How being recognized by Bon Appetit led Marte to focus on Instagram

How Marte makes decisions around sharing personal stories on social

How to set boundaries regarding what facets of life you post online

Marte’s insight on the reality of ‘paying the bills’ as a creative

How Marte crafts several different revenue streams as a one-woman brand

The impetus for Marte’s book, The Cottage Kitchen

Marte’s insight on the logistics and financial realities of creating an event

Marte’s learn-as-you-go approach to working as a new mom

How Marte avoids creating from a place of insecurity

Connect with Marte

Marte Marie Forsberg Photography

Marte Marie on Instagram

The Cottage Kitchen Blog

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

The Cottage Kitchen: Cozy Cooking in the English Countryside by Marte Marie Forsberg

Tonic Site Shop

Showit

May 08, 2018
Scaling Your Creative Business Without Abandoning Your Values – with Elizabeth Pape
54:53

How do you grow and scale a thriving business—without abandoning your values? Can you stay positive in the face of criticism around your price point? And how do you get past people co-opting your work and passing it off as their own?

Elizabeth Pape is the designer and founder of Elizabeth Suzann, a women’s clothing label born out of a dislike for excess and a desire for quality. All of her garments are cut and sewn locally in Elizabeth’s Nashville design studio using only the highest quality, natural fiber cloth. Elizabeth is passionate about creating well-designed, long-lasting garments and promoting a minimalist approach to clothing that slows down the rate of consumption.

Today, Elizabeth joins me to share her organic transition from making clothing as a hobby to running a team of 35 employees. She explains the ebb and flow of her role as a creative and a business owner and addresses the challenge of saying ‘no’ to growth and financial gain when it compromises her values. I ask her about the courage it took to be transparent with her pricing, and we discuss how Elizabeth Suzann serves as a ‘gateway drug’ to the minimalist, slow fashion culture. Listen in for Elizabeth’s insight on differentiating yourself as an aspiring maker, dealing with plagiarism and competition in the online space, and expanding your business in terms of depth rather than production.

What You Will Learn

How Elizabeth’s college hobby evolved to become Elizabeth Suzann

The organic nature of Elizabeth Suzann’s growth

Elizabeth’s approach to learning leadership and management

The leadership skills that did and did not come naturally to Elizabeth

The ebb and flow of Elizabeth’s role as a creative and a business owner

How Elizabeth says ‘no’ to growth when it compromises her values

Elizabeth’s bold approach to transparency around the pricing of her apparel

How Elizabeth Suzann serves as a ‘gateway drug’ to the slow fashion culture

Elizabeth’s advice for aspiring makers around differentiating your work

The pros and cons of working with your husband as a business partner

  • Knows well enough to bring vision to life
  • Difficult to unplug, check in to each other

Elizabeth’s insight on dealing with plagiarism and competition

Elizabeth’s ultimate dream of an in-house supply chain

Connect with Elizabeth

Elizabeth Suzann

Elizabeth on Instagram

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Books by Simon Sinek

Elizabeth’s Money Talk Blog Post

Tonic Site Shop

Showit

May 08, 2018
The Secrets to Organic Growth on Instagram: How to Create Authentic & Beautiful Social Media for Your Brand Part II
35:42

Instagram is a place to socialize and serve, not sell. So, if you want to grow a following organically on the platform, it is important to focus on your audience: Make decisions around what you hope to contribute to your dream clients first—and then provide a whole lot of value.

Once you know your tribe and what you want to offer them, it’s time to purposefully design your feed to attract said audience. But what makes a beautiful feed beautiful? How do you choose a color story? (What is a color story?) Should your photos all be taken from the same angle? How do you write captions that promote engagement? And when is the best time to post?

Today, I’m giving you a crash course in everything Instagram, starting with the WHY. I walk you through the elements of visual style, content strategy, and the visual rules you need to know—before you can break them! I offer advice on converting followers into clients and leveraging captions to build trust. Listen in for my secrets to organic growth and learn why follower quality is much more important than quantity.

What You Will Learn

How to determine your social media WHY

  • Intersection of passions, talents, skill and values
  • Brings value to lives of others

How to establish your dream clients/customers

The importance of a developing a consistent content strategy

How to make decisions around visual style for your Instagram feed

Beth’s visual ‘rules’ for Instagram

How to choose an easy, recognizable name for your account

How to select a profile image for Instagram

Why your Instagram bio should be about the customer, not you

How being honest about your humanity builds trust

The benefit of including a call-to-action in your captions

Why Beth is an advocate of organic growth

Beth’s insight on creating your own branded hashtags

How to determine the optimum times for posting

The value in focusing on serving the followers you do have

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

VSCO

Adobe Photoshop Lightroom CC

Snapseed on the App Store

Snapseed for Android

Beth’s Presets

Planoly

Beth’s Free Secret Weapons Guide

@buzzfeedtasty on Instagram

Linktree

Tonic Site Shop

Showit

May 08, 2018
Take the Anxiety Out of Instagram: How to Create Authentic & Beautiful Social Media for Your Brand Part I
28:50

Instagram is an incredibly useful social media marketing tool: I have used it to grow a following of more than 780,000 and build a thriving six-figure business.

But social channels are not all rainbow emojis and kitten videos. The danger in a platform like Instagram lies in forgetting that other’s feeds are a highlight reel, not real life. And if we fall down the rabbit hole of comparing ourselves to the curated personas other people are posting, it can squelch our creativity pretty fast. So, how do we set healthy boundaries around social media? Are there strategies we can use to stay mindful and focused? How can we best use Instagram to connect with our customer-base—without getting caught up in the perpetual scroll of self-loathing?

Today, I’m sharing my three best tactics for the intentional use of Instagram. I explain the importance of distinguishing yourself from your brand, focusing on the service of your tribe, and avoiding the use of social media as a substitute for face-to-face interaction. Listen in for insight around creating rather than consuming on social platforms and learn to separate self-worth from followers and likes!

What You Will Learn

The impetus for the Raw Milk podcast

How Beth came to start her food blog, Local Milk

How social media connects you with colleagues and clients

The danger in comparing yourself to others on social media

Beth’s three strategies for focus and confidence on social

  1. Intentional detachment between self and brand
  2. Focus on serving tribe
  3. Use platform mindfully

The difference between diagnosis and self-loathing mode

How to navigate a dip in engagement after a pivot

Why social media is not a substitute for real life interaction

Beth’s preference to create over consume on social

Beth’s insight that you are not obligated to follow anyone

Connect with Beth

Beth’s Website

Beth on Instagram

Beth on Pinterest

Beth on Twitter

Local Milk Blog

Local Milk on Facebook

Email hello@localmilkblog.com

Resources Mentioned

Tonic Site Shop

Showit

May 07, 2018
Raw Milk Trailer
02:47

Beth Kirby's new podcast Raw Milk - Business Smarts with Creative Heart, the show about slow living lifestyle, minimalism, essentialism, creative entrepreneurship, social media and marketing, small + online business, sales, email list building, and lessons on building a life you love! Launching May 8th!

May 02, 2018