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015: The Top 10 Most Valuable Brands
In this episode, we discuss the Top 10 Most Valuable Brands. Lead-off Quote
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience. ~Scott Bedbury
Top 10 Most Valuable Brands as of 2018.
|Jun 11, 2018|
014: The Top 10 Reasons to Protect Your Brand
In this episode, we discuss the Top 10 Reasons to Protect Your Brand. The lead-off quote:
The best lightning rod for your protection is your own spine. — Ralph Waldo Emerson
|Jun 04, 2018|
013: Using Photos In A Way to Lessen Copyright Violations
Download this episode In this episode, we discuss how to use photos in a way to lessen copyright violations. The lead-off quote:
|May 28, 2018|
012: Determining Your Exit Strategy
In this episode, we talk about developing an exit strategy for your business and why it is important.
Our lead-off quotes:
Exit Strategies to consider:
|May 25, 2018|
011: Celebrity Trademarks
In this episode, we chat it up about some really interesting celebrity trademarks. Our lead-off quote:
We talk about the brands of President Donald Trump, Taylor Swift, Paris Hilton, Curtis "50-Cent" Jackson, Michael Buffer, Tim Tebow and Anthony Davis.
|May 24, 2018|
010: Drafting a Proper Website Privacy Notice
In this episode, we discuss drafting a proper website privacy notice. Our Lead-off quote:
Arguing that you don't care about the right to privacy because you have nothing to hide is no different than saying you don't care about free speech because you have nothing to say.” ~Edward Snowden
Central theme: You need a customized privacy notice for your website. Your privacy notice should answer the following questions:
|May 23, 2018|
009: Oprah's Lessons in Learning for the Entrepreneur
In this episode, we discuss the entrepreneur as a lifelong learner using lessons from Oprah Winfrey’s University of California commencement speech. Our Lead-off quote:
Education is what remains after one has forgotten what one has learned in school. ~Albert Einstein
Central theme: Quotes from the Oprah Winfrey’s University of California commencement speech:
|May 22, 2018|
008: The Royal Brand - Brand Licensing
In this episode, we discuss the Royal brand as an example of the use of brand licensing. Our Lead-off quote:
Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. ~Sir Richard Branson
There was a remarkable striking and beautiful display of the British Royal family brand through the wedding of Prince Harry and Meghan Markel. According to a Nielsen report, 29.2 million American households were tuned in to the Royal celebration. The Royal brand is strong and getting stronger through the use of licenses, merchandising and advances in tourism.
|May 21, 2018|
007: Eight Thoughts About Developing a Viable Business Idea
In this episode, we will discuss eight thoughts about developing a viable business idea. Lead-off Quote:
Great minds discuss ideas; average minds discuss events; small minds discuss people. ~Eleanor Roosevelt
Central theme: Eight Thoughts About Developing a Viable Business Idea
|May 18, 2018|
006: Positioning Your Brand For Protection
In this episode we discuss, positioning your brand for protection. Our lead-off quote,
Central theme: Get clear on your mission, vision, and positioning. Make an honest assessment of where you are in your business. Be able to articulate the essential elements of your brand.
|May 17, 2018|
005: Interview with Tech Entrepreneur, Kimberly Broomer of Bankable Celebrations
Download this episode In this episode we hear from Kimberly Broomer or Broomer-Carroll Enterprises, Inc. discussing her mobile application, Bankable Celebrations. Mrs. Broomer provides insight into the app development process.
The best way to predict the future is to create it. ~Abraham LincolnBe sure to download the Bankable Celebration App today!
|May 16, 2018|
004: Trademark: How To Put The World On Notice
In this episode, we will discuss the use of trademark symbols in putting the world on notice of your trademark. Our lead-off quote:
Central theme: Marketing begins with knowing the brand name you are seeking to highlight. Don’t get hung up on domains and corporate names, seek to build a premium identifiable brand. After all, Nike started off as just athletic shoes, the value is in the brand name.
|May 15, 2018|
003: Is My Business In Compliance with the General Data Protection Regulation (GDPR)?
In this episode, we discuss the General Data Protection Regulation (GDPR). The biggest change to internet data security in 20 years. Our lead-off quote:
It has been said that arguing against globalization is like arguing against the laws of gravity. ~Kofi Annan, Former United Nations Secretary General
Central theme: Business owners who depend on the web should be up on the current changes that will affect the bottom line.
|May 15, 2018|
002: What Are The Four Types of Innovation?
In this episode, we discuss the four types of innovation: 1. Sustaining Innovation 2. Breakthrough Innovation 3. Basic Research 4. Disruptive Innovation Also, learn about the story of the "Other Moe". Our lead-off quote: You can't allow tradition to get in the way of innovation. There's a need to respect the past, but it's a mistake to revere your past. ~Bob Iger, Disney CEO Central theme: Keep research at the center of your innovation. Knowing the type of innovation you are working with goes a long way in making sure that you have the resources that you need to be successful.
|May 11, 2018|
001: Getting from Idea to Innovation
This is a quick episode about taking your ideas to innovation. Innovation is invention plus commercialization. To be on the road to a great innovation requires the following:
1. A breakthrough
We discuss the conventional notion of the PUSH of technology in opposition to the PULL of the market. Also, the importance of testing your idea to know when it works. The big takeaway is to FOCUS. (Hint to Focus: The Karate Kid). Listen to the episode to learn more.
Be sure to subscribe!
|May 08, 2018|
000: Welcome to the Is My Brand Protected? Podcast
Hey everyone, we are excited to introduce you to the Is My Brand Protected? Podcast. I am your host, Aurelia Mitchell Durant. Thank you for joining me for this the very first episode. New episodes will be released every Monday morning to give you information to ponder throughout the week.
Our episodes are bite-sized information about brand protection, intellectual property, international business, tech business and cyber-security matters for entrepreneurs and small to mid-sized businesses that are in hyper-growth mode. We believe that growth needs to be protected, hence our mantra is to safeguard your dreams by protecting your brand. You supply the dreams and we will provide the protection. Protection information.
Sounds pretty cool? Well, we think so too!
Our episodes are limited to 15 minutes and include quotes, poetry and sometimes a song or two all in an effort to educate and inform. We will occasionally welcome the presence of business owners who will share their journey. Our hosts will change from time to time as well to keep it interesting, fresh and cool.
One last thing, our episodes are typically sponsored by some really cool folks, so as a thank you for all the coolness we will bring we ask that you subscribe and comment.
|May 08, 2018|