Podcasts – The Deep End Design

By graphic designers Wes McDowell, Mikelle Morrison & Nick Longo

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Episode Date
2018 Logo Design Trends Revealed!
1:13:53

Well it’s June, and you know what that means — a brand new logo design trend report from the folks at LogoLounge! We invited Bill Gardner back to the show to talk trends, and what they mean to the state of logo design in general. We had a great time with this episode, and learned […]

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Jun 04, 2018
Niche Spotlight: Hand-Lettering Design
1:10:37

Typography is one of the most important aspects in graphic design. While choosing the right fonts for the job can make a huge impact, this week’s guest takes that to a totally different level — he does it all by hand (and companies pay him quite nicely for his efforts!) There’s nothing cookie-cutter about Denver […]

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May 22, 2018
How to Produce Pro-Level Branding Videos With Your Smartphone
1:00:29

By 2019, video will make up 80% of all web traffic. Besides, video is one of the best ways to brand your design business, build trust, and showcase the personality behind the business. This week, we have special guest Cielo de la Paz to walk us through the entire process: what you need, how to […]

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May 09, 2018
Passive Income Ideas & Tips For Designers
1:24:13

As designers there are so many ways of using our talents to make money — so why do so many of us rely solely on client work? In this episode, we answer a recent listener question about the ins and outs of passive income. And since the three of us don’t do too much of […]

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Apr 23, 2018
The Private Brand Niche
1:01:03

Long gone are the days of plain white packaging with bold black lettering. Nope, these ain’t your grandpa’s generics. Welcome to the era of “private brands.” When you shop, I’m sure you notice the proliferation of store brands in just about every category. And you may also notice that they look less like store brands […]

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Apr 12, 2018
Plagiarism in Design
1:00:48

As designers, just about every single project begins with inspiration. But where does inspiration end and plagiarism begin? In this episode, the gang discusses the thorny issue of plagiarism in design. We offer some tips to make sure you aren’t accidentally ripping off someone else’s design, as well as what you can do about it […]

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Mar 27, 2018
Niche Spotlight: Illustrative Branding
53:15

Rolling right along with our design specialty series, this week we got to talk to illustration & branding specialist Jordan Wilson. We talk about how he got into this world, and he’s got lots of great advice for anyone thinking about or trying to break into the niche. We also zag a bit — and […]

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Mar 16, 2018
Will Design For Beer!
57:52

Remember how we said a few episodes back that it would be cool to highlight some cool niches that are out there for designers? Well we made that happen, and here’s our first such episode. This week, we’re joined by Ryan Wheaton, an independent designer who specializes in BEER! Specifically beer branding and packaging. Not […]

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Feb 23, 2018
Making Your Own Luck
57:26

Do you run your design career passively, waiting for good things to happen, or do you grab it by the horns and make the good stuff happen? If you’re in the first camp, we’re going to try to change your thinking up a bit. Today, we’re joined by designer and conference organizer Matt Dawson. Not […]

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Feb 19, 2018
DesignCast 150: Listener Questions LIVE from Adobe Max
58:21

We’ve reached a milestone — 150 episodes, and we have all of you, our loyal listeners to thank! As you know, the whole gang recently traveled to Las Vegas for the Adobe Max conference. We got to meet a bunch of listeners (and get drunk with a few too,) and we also got some fantastic […]

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Jan 29, 2018
Here’s to being BRAVER in 2018
1:03:20

With every new year brings a new resolution — so what about being BRAVER in your design career? We are once again joined by the myth, the man, the legend, content specialist Aaron Wrixon. Aaron is here to talk about his brand new content framework that’s designed to make you stand out in the crowded […]

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Jan 17, 2018
Web Design Trends Taking Off in 2018
59:52

Last week we looked at all the graphic design trends to look out for in 2018, so we thought we’d follow that up with all those trends that are specific to the web design world. In this episode, listen as the gang talks about everything we have been seeing pick up tremendous steam, and will […]

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Dec 29, 2017
Graphic Design Trends to Watch in 2018
1:03:08

With 2017 winding down, it’s time to take a look at the year that was, and the trends that we predict will continue to dominate the graphic design world in 2018. So sit back, close your eyes and visualize all the trends we go over, and download resident overachiever Nick’s handy pdf guide of the […]

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Dec 13, 2017
2017 Designer Gifts Wish List
59:25

Just in time for Cyber Monday, we present our annual designer gift guide! Listen as the gang lists off the things we’ll be asking for this year, because getting cool stuff is really what the holiday season is all about. And Nick will apparently be buying every. single. thing. We also answer a new question, […]

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Nov 27, 2017
Positioning Your Agency (or Micro-Agency)
1:04:37

Have you ever wondered how to set yourself or your design agency apart from the competition? Wonder no more, because in today’s episode, we have a very special guest who will shed some light on the subject. Content strategist and copywriter Aaron Wrixon is in the house, and will show you how to stand out, […]

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Nov 13, 2017
Our Biggest Takeaways From Adobe Max
1:12:18

Last week, the gang all got together in person to attend the 2017 Adobe Max conference, and we can honestly say it was incredible. Lots of new announcements, feature enhancements, and brand new programs that we’re all super excited to share with you. Mikelle couldn’t join in on this episode, but Wes and Nick are […]

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Oct 30, 2017
Designer Fails
53:34

Any designer who’s made it will tell you they failed a LOT on the way up. It’s the best way to learn — at least that’s what we keep telling ourselves. And the Deeply Graphic gang is no different. Listen to our tales of woe, and what we learned from biting it over the years. […]

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Oct 10, 2017
Clients From Hell
53:39

Working with great design clients is what makes our job so amazing. Then there are the OTHER ones. Clients who don’t value your work. Clients who give vague feedback, or who will “know it when they see it.” Most of the time, this is all on us as the designer — we haven’t properly communicated […]

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Sep 25, 2017
What’s Coming to Creative Cloud?
1:03:32

Every designer basically lives, works and breathes in the Adobe Creative Cloud. So this week, we have Adobe’s Michaël Chaize on with us to discuss upcoming additions, as well as a few cool things you can currently use that you may not have known about. (We were all surprised by a few things that we […]

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Sep 19, 2017
DesignCast 140: Listener Question Show!
44:47

We made it to 140 fun-filled episodes, and to celebrate, we’re digging deep into our mailbag to answer six new burning questions from listeners like you. Whether you’re a print or web designer, seasoned vet or newbie, there’s something here for everyone! Show Links: Freshbooks FREE for 30 Days Offer – Important: You must enter […]

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Aug 29, 2017
Recurring Revenue Packages
51:57

Did you know it costs about five times as much to acquire a new client than it takes to maintain an existing one? Knowing that, why do so many designers “one and done” it with their clients? In this episode, the gang talks about some great ways to keep your existing customers by offering ongoing […]

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Aug 14, 2017
Proposals: Put in the Work!
1:07:21

One of our very first shows was about proposals, but we’ve gained a lot of knowledge since those early days, and we have a lot of new proposal tips to share with you. Listen as the gang talks about all aspects of the proposal process, including the writing process, things to include, and how to […]

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Jul 29, 2017
An Ad-ucation in Advertising Your Design Business
1:00:56

Unless you have all the business you can handle, AND you are making the kind of money you deserve, you should probably consider advertising in one way or another. In this episode, the gang discusses the various platforms available that work in 2017. We talk about paid options, but Mikelle has another method that she […]

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Jul 14, 2017
Talkin’ 2017 Logo Trends in the LogoLounge
1:10:40

It’s that time of year again. The smell of freshly cut grass in your nose, the taste of vodka with just a splash of lemonade on your tongue, and the sweet sounds of Bill Gardner talking about this year’s logo design trends all up in your earbuds! That’s right kiddies, it’s time for the 2017 […]

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Jun 28, 2017
The Mobile Optimization Checklist
1:03:16

I’ll bet most of you either specialize in web design, or at least offer it as a client service. Like it or not, in 2017 (and beyond,) this means you need to know how to design for mobile devices. With over half of Internet browsing taking place on mobile, we as designers can no longer […]

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Jun 13, 2017
Designing with SEO in Mind
59:19

If you offer web design services, how well do you know the mysterious art of SEO? For any noobs out there, that stands for “search engine optimization,” and is usually a very important aspect to almost any website. Any SEO expert will tell you that it’s always better to plan your search strategy from the […]

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May 30, 2017
Charging for Your Value
55:35

In the world of graphic design, most people charge one of two ways: based on time or per project. But let’s face it, both are usually based on some type of time-based calculation. The problem with this method is that nobody really benefits from it. Your client is ends up paying for the time you […]

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May 12, 2017
Supplementing with Subcontractors
1:08:28

We love getting topic suggestions from our listeners, and today’s episode is one of those. We’ve talked a lot over the year about subcontracting work out to others. It’s a great way to fill in your skill gaps, or just have extra hands in order to focus on more important business-building tasks. In today’s episode, […]

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Apr 28, 2017
Advice for the Graduating Design Student
1:07:04

With spring break well behind us, thoughts turn to summer, and maybe even graduation. Good thing we have our resident design professor Nick to dole out some awesome advice to all you grads out there. And in the spirit of not leaving the rest of you out, this advice is pretty great for any designer […]

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Apr 14, 2017
DesignCast 130: A Good, Old Fashioned Listener Question Show
58:36

We’ve reached another milestone, (assuming 130 is indeed a milestone?) So we’re back to clear out the ol’ inbox and answer your burning questions. We have seven different ones, so there is really something for everyone in this episode. We know we’ve been doing live episodes for this lately, but we just forgot to tease […]

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Mar 30, 2017
Qualifying Your Clients
52:50

Whenever you first meet with a new prospective client, they are sizing you up. And if you’re smart, you’re sizing them up right back. After all, you probably don’t want to work with everyone who comes your way. There are many things to consider: their budget versus your rates, their niche, their project, and their […]

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Mar 17, 2017
Getting Our Mood Board On
56:37

If you’ve ever felt like your first client comps aren’t nailing it, you really need to give mood boards a try. Mood boards are a way to save time by quickly communicating an overall design direction to your client for approval. This can involve just one that they need to approve, or multiple variations from […]

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Feb 24, 2017
Project Minimums to Maximize Business
1:05:31

Nothing can kill the productivity of a designer faster than a neverending barrage of small jobs. You have to wrap your head around a new brand, create invoices, and client interactions for a micro-payout. This is why it is so crucial to have a project minimum — the absolute minimum amount you’re willing to take […]

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Feb 17, 2017
Be Your Own Trendsetter
1:02:18

We talk a lot about design trends, but when is it time to break away from the pack and try something totally different? And with a never ending supply of design inspiration out there, how do you turn down the noise enough to explore your own creativity? In this episode, the gang explores this idea, […]

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Jan 31, 2017
Diving Deep into Discovery
57:10

Do you know the best way to deliver real value to your clients? Coincidentally, it’s the same thing that will allow you to charge much more than you’re charging now—Discovery. Discovery is the secret sauce to solving real problems in your clients’ business. When you stop simply taking orders based on your clients’ stated needs, […]

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Jan 13, 2017
Web Design Trends We Can Expect in 2017
53:57

On our last episode, we covered all the biggest graphic design trends we predict for next 2017, and we wanted to follow it up with trends we can expect to see specifically in the world of web design. Listen as the gang goes over their favorite (and most promising) trends for 2017. Some are purely […]

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Dec 29, 2016
Graphic Design Trends of 2017 Predicted!
1:02:06

With 2016 quickly approaching, let’s turn to what 2017 will likely have in store for us as graphic designers. In this episode, the gang talks about the trends we have all been noticing and are likely to spike in the new year. We talk creative trends, as well as a few trends in the creative […]

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Dec 20, 2016
The Designer’s Holiday Gift Guide ’16
1:00:47

The holidays are upon us, and that means three things — some really bad Christmas movies on The Hallmark Channel, getting drunk to avoid family, and the Deeply Graphic annual designer gift guide episode. Seriously, it’s one of our favorite yearly traditions, and this one truly has something for everybody. So strap in, spice up […]

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Nov 29, 2016
Tips & Tricks for Designing Facebook Ads That Crush It
57:05

Facebook ads are one of the most cost-effective — and overall effective — forms of online marketing available today. This is because you can easily tailor them to the target audience. In today’s episode, listen as the gang schools you on the best ways to design killer Facebook ads, as well as some behind the […]

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Nov 16, 2016
Live Halloween Spooktacular! Ask Us Anything
1:16:17

To celebrate our 120th episode, we decided to join forces with the darkest of holidays to bring you our first ever live Halloween Spooktacular! While the live event has come and gone, you can still listen to all the spookiness and listener questions we took during our live broadcast. We got to answer a bunch […]

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Oct 26, 2016
Everything You Wanted to Know About Cinemagraphs* (*But Were Afraid to Ask)
45:43

One of the big forecasted web design trends for 2016 was the widespread use of cinemagraphs. So where are they? Listen in as the gang dissects the benefits or incorporating cinemagraphs into your web designs, email marketing campaigns and social campaigns. We also go over your basic options for making/purchasing one, and what you would […]

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Oct 17, 2016
Hot Print Talk! The Latest Trends in the Print World
52:04

While we can sometimes get focused on web design, this one’s for all you die-hard print designers out there. Join us as we chat with Nicole and Katie from Tri City Printing about all the latest trends in the print world. We cover all the hottest new print promotional items you can use with your […]

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Sep 30, 2016
Why Should Clients Choose You?
1:06:08

All designers want to get to the point in their career where they can call the shots and work with the clients they want to work with. But how do you get there? By being the kind of designer (and businessperson) that clients consistently want to work with. In this episode, we’re joined for a […]

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Sep 07, 2016
Finding Design Clients Through Social Media
1:02:58

As creative solopreneurs or agency owners, there are no shortage of ways to find great clients. We can attend networking mixers, send out emails, or rely on good old-fashioned word of mouth. But one we keep getting one particular question time and time again — how do you use the power of social media to […]

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Aug 31, 2016
When Your Clients Aren’t Feeling It
45:39

Have you ever had an unsatisfied client? At some point, I think every designer has run into this problem. It’s how you deal with it that matters. This episode was spurred on by a listener question we got from a designer who’s client went completely off-the-grid after things went south. Not knowing what to do […]

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Aug 11, 2016
Apple Workflow Tips
1:07:31

If you’re like most designers out there, your work machine of choice is a Mac. And if you’re like most Mac users, you have a pretty good handle on your workflow, but there is always room for improvement. On today’s episode, we are joined by Apple consultant (and Mikelle’s new bff) Brett Nord. Brett is […]

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Jul 28, 2016
Reality Checking Your Freelance Design Work
58:32

The life of a freelance graphic/web designer can be incredibly rewarding. The independence of working for yourself is alluring, but working by yourself comes with more than a few drawbacks. With nobody to bounce ideas off of, or show your works in progress to, how do you ever really know if you’re on the right […]

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Jul 15, 2016
Our Newest Secret Weapons
1:03:50

One of the greatest joys of being a designer is when you discover something new that changes your life for the better. While change can be scary, it can also open you up to a whole new world of possibilities. In this episode, the gang each talks about one such discovery that they use to […]

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Jun 28, 2016
2016 Logo Design Trends Report
1:13:54

What designer doesn’t love discovering the latest trends? And who doesn’t love a good tradition? Well hold onto your hats, kids, this episode has BOTH! Yep, sitting down with LogoLounge‘s Bill Gardner to discuss the latest trends in logo design has become one of Deeply Graphic’s most time-honored traditions. And this one doesn’t disappoint. Follow […]

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Jun 08, 2016
DesignCast 110: The LIVE Show!
1:22:51

Our last live show was so much fun that we’re continuing the tradition, answering your questions live! But if you missed the show, no worries, you can catch up with it now. In this jam-packed episode, the gang answers an insane number of listener questions — some personal, some professional — all while saying goodbye […]

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Jun 01, 2016
The Slow Times
54:24

All creative professionals have ups and downs — it’s just a part of the life. It’s how we choose to use that time that will make or break your business. In this episode, the gang talks about nine things you can do with your time between clients that will actually help you get more of […]

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May 19, 2016
Design Consulting as a Service
51:53

As graphic and web designers, we do a lot of behind-the-scenes work that we don’t always charge for. But what if we did? In this episode, we expand upon a listener question to talk about the topic of charging clients for all those little things we do that don’t count as “design” work. Things like […]

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Apr 29, 2016
The Ultimate Project Organization Method
59:15

One of the biggest game-changers for your design business is when you figure out how to get your projects organized. In this episode, the gang is joined by Word Revolution‘s Barbara Carneiro. She has an amazing method of pre-organizing her website and branding projects within her online project management software program that allows her to […]

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Apr 13, 2016
Help! My Client Thinks He’s a Designer!
50:52

As designers, it’s completely normal to get feedback from your clients. When it can become frustrating, however, is when that feedback turns into a full-on concept with instructions to “just make this.” It can be confusing. After all, they are supposedly paying us for our expertise, not just our ability to trace and digitize. While […]

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Mar 30, 2016
Real-Life Rebrands: The Good, the Bad & the Fugly
1:03:38

We’ve talked about rebranding ourselves as creative pros, but this time around we wanted to talk about some recent real-life corporate rebrands to see who got it right, and who didn’t. Want to follow along with us? Download this pdf of all the logos we discuss in this episode. In this episode, the gang goes […]

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Mar 16, 2016
Packaging Design Tips & Trends
57:13

They say not to judge a book by it’s cover, but we’re all guilty of choosing products based purely on their packaging. In this episode, our resident packaging guru, Nick walks us through the latest packaging design tips & trends that you can use to add value to your next packaging design project. We also […]

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Feb 29, 2016
Client-Focused Portfolio Websites
58:44

We’ve discussed it before, but it’s a new year, and we have some brand new perspectives on our biggest marketing asset as designers — our portfolio websites. Wes just went through a major redesign, and Nick is currently planning one as well, so listen for our tips on how to make the most of yours. […]

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Feb 09, 2016
New Year, New Design Processes
1:12:40

Every now and then its a good idea to step back, and ask yourself what’s working in your design business, and what isn’t. In this episode, the gang reflects on what new processes they want to start implementing in 2016 in order to grow their businesses. We talk about many goals, including raising our rates, […]

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Jan 25, 2016
Secrets to Winning $10K+ Web Projects
46:07

In the new year, what better resolution can we have than to do higher value work for higher value pay? In this episode, Wes interviews Brent Weaver, founder of ugurus.com about this very subject. Brent talks about how you can find those big fish clients, as well as how to qualify them to make sure […]

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Jan 13, 2016
DesignCast 100: Ask Us Anything LIVE!
2:14:47

Well we finally made it to 100 episodes, and we could think of no better way to celebrate the milestone than by spending it with you. In this very special episode, the gang broadcasts live for the very first time, answering your questions in real time. In case you weren’t able to make the live […]

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Dec 29, 2015
The 2015 Graphic Designers’ Gift Guide!
54:22

Mariah Carey may only have a single wish this Christmas, but then again, she’s not a graphic designer. This holiday season, curl up with a cozy sweater, a mug of “coffee” and this episode of Deeply Graphic so you know exactly what to ask for this year. The gang each brings 3 gift ideas to […]

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Dec 09, 2015
99 Problems But a Pitch Ain’t One
53:36

As creatives, one of the most challenging aspects of our work is winning business from good clients. The thing that separates the successful designers from the rest is that they aren’t afraid to roll up their sleeves and show their potential clients exactly why they are the best for the job. And I don’t mean […]

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Nov 28, 2015
Unique Client Gift Ideas
52:44

With the holiday season underway, let’s not forget about those that make our business possible: our clients. In this episode, the gang each brings their own unique ideas about what you can do for your clients this year, no matter what your budget. Whether it’s snacks customized with your own branding, or a complimentary add-on […]

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Nov 14, 2015
Running an Agency Remotely
50:12

Most of us creative freelancers and solopreneurs have never thought about working out of an actual office space. High overheads, leases and actual employees are definite roadblocks, but there is good news: Running your business remotely can work quite well for most of us. But, are you doing it right? In this episode, Wes interviews […]

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Oct 28, 2015
Web Design Trends Going into 2016
56:45

With 2015 almost turning to 2016, the gang takes a look at some of the more popular, innovative and controversial web design trends going on right now, as well as what 2016 web design trends will look like. As with all trend shows, we want to reiterate that just because a trend exists, doesn’t mean […]

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Oct 11, 2015
Personal Branding Revisited
49:59

Branding is one of the most important considerations for any business, especially for freelancers. With as much competition we creative freelancers face, ya gotta be memorable to survive. In this episode, the gang discusses the steps you should be taking to find the inner personality of your company or solopreneurship, and then how to carry […]

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Sep 29, 2015
Ten Kickoff Commandments
48:18

Every design project should start with the client kickoff meeting, and in this episode, Nick walks us through his version of the “10 Commandments” of a perfect kickoff. Kickoff meetings are important for several reasons: you get to dig deep with your client and find out everything you need to know to get the job […]

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Sep 11, 2015
Moonlighting by Design
46:55

The life of a designer is a widely varied one. Some of us 9-5 it, some freelance, some do both, with going full-time freelance as the goal. But in this episode, our guest David Lesué shows us that doing both in the long-term can be its own reward. David has a full-time job as a […]

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Aug 26, 2015
Design by Committee
51:27

All designers have been the victim of having too many cooks in the kitchen at one point or another. Unfortunately, pleasing multiple people (and having to incorporate their input) is just a reality for any working designer. BUT, there are things you can do to sidestep, or at least minimize this scourge. In this episode, […]

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Aug 13, 2015
DesignCast 90: Revenge of the Listener Questions
51:50

With another milestone (90 episodes) comes another listener question show! We can’t get to all your amazing questions in our regular shows, but we certainly try our best to get through as many as we can every tenth episode. This time around, we answer your questions about: Color matching and file prep between your monitor […]

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Jul 29, 2015
2015 Logo Design Trends
52:54

The LogoLounge 2105 Trend Report just dropped, chronicling all the newest trends in the wild world of logo design. In honor of that, we were lucky enough to have Bill Gardner, the trend-master himself (and founder of LogoLounge) return to the show to go over the list, and share his unique insights with the gang […]

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Jul 06, 2015
Take the WORK out of Networking
50:39

As creative professionals, there may be no single more important thing to our business than to properly network. It’s how we find clients, collaborators as well as fellow designers we can look to as friends. This week we were lucky enough to be joined by top rated HOW Design Live speaker Terri Trespicio, who gives […]

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Jun 22, 2015
Artisan Business Cards
47:57

While it sounds like the premise of a Portlandia sketch, the art of handmade (or letterpress) business cards is back in a big way. In this episode the gang discusses the topic of artisan business cards – whether you make them by hand in small batches, or pay more for that handmade (yet professional) look. […]

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Jun 10, 2015
A Farewell to Mad Men
59:00

Very few shows have held such niche appeal to career creatives as AMC’s Mad Men. Its visual style, creative subject matter and unforgettable characters have left an undeniable impression on the world, especially us designers. Now that it has concluded, the gang sits down to discuss all things Mad Men: from Saul Bass’ iconic credits […]

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May 25, 2015
Takeaways from HOW Design Live
1:08:53

This past week, the gang all got together at the HOW Design Live Conference in Chicago, one of the most prestigious design conferences in the world. We know most of you didn’t make it, so in this episode, we will go over our experience, what we learned, and our recommendations for future conferences. In addition […]

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May 11, 2015
Is the Apple Watch for You?
1:00:51

Designers worldwide have a natural affinity for all things Apple, but their latest innovation, the Apple Watch has people divided. In this episode, the gang breaks down the pros and cons of the new device, revealing what it can do, as well as its lengthy list of limitations. So where do we come down on […]

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Apr 28, 2015
What Inspires Us
49:54

Thomas Edison once said something about inspiration and perspiration, but we don’t really remember what it was. Instead, we’re going to take this episode to talk about where we find creative inspiration on a daily basis, and how we turn those inspiration points into something unique for our clients. We also answer a new listener […]

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Apr 16, 2015
The Designer’s Spring Cleaning Checklist
58:55

Spring has officially sprung, which is a great time for us as graphic and web designers to take a little time to spruce up all aspects of our work lives. In this episode, the gang talks about ways you can keep organized and clean up what has been piling over the year. Also, we address […]

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Mar 30, 2015
The Nomadic Designer
59:48

Just like the heros of many songs from the ’70s, some of us just gotta ramble. Wes and Mikelle have both recently relocated to different cities, so how does that impact their design business? In this episode, the gang talks about the prospect of picking up and moving, how to keep your current clients through […]

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Mar 17, 2015
DesignCast 80: Any Questions??
50:09

80 episodes have really flown by, and we celebrate this milestone with another listener question show! This time around, we answer all types of design-related questions sent in by you, our loyal listeners, via email, audio and twitter. So listen closely, we might have answered yours! Topics we tackle include: What were the catalysts that […]

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Feb 25, 2015
Turning Down Work
58:20

Turning down work? Why would you ever do such a thing? Well, there are a multitude of legitimate reasons for not taking on a new client, project or fulltime job. Maybe you get a bad feeling from the client, don’t agree with the project goals, or maybe it just isn’t a good fit for whatever […]

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Feb 09, 2015
Responsive Logo Design is a Thing!
52:11

When you hear the word responsive, you probably think of scalable websites. Well it turns out that the same principle can apply to logos as well. Instead of just designing and delivering a single all-purpose logo for a client, you can now choose to go the responsive route and deliver several variations on the same […]

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Jan 26, 2015
Growing Your Design Business Part 5: Selling SEO
40:07

If you design and develop websites for clients, it only makes sense to offer SEO (search engine optimization) services as well. In this, our last segment in the “Growing your design business” series, we sit down with outreach consultant Kai Davis and talk about the benefits of offering SEO to your clients. More specifically, we […]

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Jan 06, 2015
Growing Your Design Business Part 4: Pairing with a Printer
57:06

If any part of your design business involves print, then it might be beneficial for you to have a go-to printer for your clients. In this episode, the gang chats with Jerrold Omens and Nicole Nicolette from Tri City Printing about how to find, and work with a trusted print partner. We discuss the pros […]

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Dec 22, 2014
DesignCast 75: The Graphic Designer’s Holiday Gift Guide 2014
1:00:41

It’s that holly-jolly time of year again to drink eggnog, wear festive sweaters and make out our wish lists. Whether you celebrate Christmas, Chanukah, Kwanzaa or Festivus, any of the gifts we cover here will make the inner designer in you very happy. The gang each covers what they are wishing for this year, and […]

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Dec 08, 2014
Growing Your Design Business Part 3: Teaming with a Copywriter
55:37

One of the biggest assets for your design business, (no matter what your medium,) is a talented copywriter. Whether you work primarily in web or print, a good copywriter can add the kinds of marketing messages to your client work that will contribute a LOT to their bottom line, making YOU look like a rockstar. […]

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Nov 24, 2014
Growing Your Design Business Part 2: Dealing with Developers
51:26

Rolling right along in our mini-series on growing your design business, the gang has a candid discussion about the often challenging topic of finding and managing web developers. Just like in any profession, there are varying degrees of quality when looking for web developers, so you’ll want to do everything you can to find one […]

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Nov 10, 2014
Growing Your Design Business Part 1: Managing Design Subcontractors
1:03:00

Welcome to the first episode in our series-within-a-series we like to call “Growing Your Design Business.” In this and future episodes, we will focus on growing your network of talent, allowing your design business to flourish and go places you never knew possible. In this episode, we focus on the process of finding and managing […]

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Oct 27, 2014
Passionate About Passion Projects
1:01:00

Passion projects! You may have a design business, or be trying to start one. Or maybe you are knee deep in advertising design at your firm, or sketching icons for your companies next big operating system. But all work and no play makes Jill/Jack a dull girl/boy! Creative people need to create — it’s likely […]

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Oct 15, 2014
DesignCast 70: Listener Question Show, Extreme Student Edition!
1:05:07

Its time for another listener question show! Thanks to Nick Longo, our resident design professor, we have a whole crop of questions submitted by design students. So if you’re in school, listen up. And if you’re not, don’t worry, the questions are still very applicable to designers at any level. As always, send in your […]

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Sep 30, 2014
Balancing Your Freelance Work & Life
52:40

Something any creative person understands is the need for, and the constant struggle with, striking a balance between your work and your life. History is replete with creative types that worked their magic like none before them, but burned out from a lack of balance. But just how is it done? How do you keep […]

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Sep 16, 2014
The Creative Process Decoded
1:00:56

In the 68th episode of the DesignCast, Wes McDowell, Mikelle Morrison, and Nick Longo take us through their individual creative processes!   Everybody has their own approach to creative endeavors — and this is never more true than when it comes to graphic design work, since the creative process is long and winding. Not only […]

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Aug 29, 2014
Where’s My Money?!
49:02

Join the DesignCast crew as Wes McDowell, Mikelle Morrison, and Nick Longo dip into the  headlines of their lives! Once in a while we like to dip into our personal experiences, peeling back the curtain and talking about events that have affected us in recent months – customer issues, invoicing problems, and the general craziness […]

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Aug 21, 2014
2014 Logo Design Trends
1:12:07

Bill Gardner, founder of LogoLounge, returns to the DesignCast to talk with Wes McDowell and Nick Longo about logo design trends in 2014. LogoLounge is the best place to find logo reference materials on the web with a huge database of expertly crafted logos (200,000 and counting). Bill Gardner has been collecting and examining trends […]

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Jul 28, 2014
Freelance Design or Fulltime Gig?
52:42

While there are many different types of graphic and web design gigs out there, they generally fall into two separate categories: freelancing on your own, or going to work for a company. We’ve all done both, and know that each scenario comes with its own set of pros and pitfalls. In this episode, the gang […]

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Jul 21, 2014
Social Media Tips for Designers
58:24

Social media is here to stay, fellow designers. While the platforms may change and shift over time, twitter, facebook, linkedin, instagram and pinterest remain solid ways of connecting with clients, as well as other creatives. In this episode, we have special guest Chuck Anderson, from No Pattern talking with us about all things social media. […]

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Jun 26, 2014
Building & Using Your Network
49:55

No designer is an island. To one degree or another, we all rely on a network of others to keep our business afloat. Maybe you subcontract out some work that you can’t handle on your own. Maybe you have created valuable relationships with print vendors, hosting providers, etc. And lets not forget how valuable networking […]

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Jun 10, 2014
How to Handle & Price Rush Jobs
41:50

What’s the rush? Your client needs a brochure design yesterday, and its up to you to make it happen. Before accepting a rush job, you have to understand how it will affect the other aspects of your business. Who do you push aside to make time to turn around this new job so quickly? Will […]

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May 26, 2014
What We Wish We’d Learned in Design School
57:28

As great a tool as design school can be, they can only prepare you for so much in four years. As any designer who has been working for a while knows, there is a ton of knowledge that doesn’t drop on you until after you’ve started working in “the real world.” In this episode, listen […]

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May 12, 2014
DesignCast 60: Two Men & A Listener Question Show
52:05

In this, our 60th episode, we mourn the temporary absence of Mikelle by reaching deep into our mailbag to answer more of your listener submitted questions! Without Mikelle’s usual sweetness,  this episode is our manliest yet. Wes and Nick tackle a wide variety of topics, including:     How to improve the overall quality of […]

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Apr 28, 2014