The $100 MBA Show

By Omar Zenhom

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Description

Practical business lessons for the real world.

Episode Date
MBA1032 How to Get the Most Out of a Meetup + Free Ride Friday!
26:26

The Internet is great, but sometimes you can’t beat some good ol’ fashioned real-world networking. Physical meetups are more prevalent than you might think, and more affordable, too. Depending on your industry, there’s a good chance of finding a valuable get-together within a reasonable distance of wherever you are. Today, we discuss how to find, […]

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Jun 22, 2018
MBA1031 Is Google AdWords Marketing Dead?
26:26

Google AdWords: is the party over? There was a time when AdWords was everything: a valuable, cost-effective way to get your website to the top of the results page without all that pesky manual SEO. Massive chunks of marketing budgets were devoted to paying per click, and as the value of AdWords became more and […]

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Jun 21, 2018
MBA1030 Q&A Wednesday: Is Starting a YouTube Channel a Good Idea?
26:26

Are videos the new blogs? Many marketing experts have pointed out that YouTube is the world’s second-biggest search engine, but does that mean every entrepreneur needs to break out the tripod and start filming? It’s Q&A Wednesday, and one of our listeners wants to get a sense of the ROI for YouTube. Given the potential […]

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Jun 20, 2018
MBA1029 Unexpected Speed Bumps in Starting an Online Business with Matt Jenks
26:26

The road to independent success could use a few warning signs! If you’re starting your first online business, this is the episode for you. In a special interview, we’re sitting down with someone whose entire job is helping new entrepreneurs get the most out of their websites: Matt Jenks, program manager for customer success at […]

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Jun 19, 2018
MBA1028 5 Tips for Becoming a Paid Public Speaker
26:26

Your knowledge and experience are valuable — and not just to you. In fact, your knowledge and experience are worth paying for, if you have the public speaking and presentation skills to deliver them effectively. Being a public speaker can do wonders for your exposure and brand, but it’s also a fantastic way to earn […]

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Jun 18, 2018
MBA1027 How to Put The Spark Back Into Your Business + Free Ride Friday!
26:26

The excitement can’t last forever. When the honeymoon’s over, the founding obstacles are cleared, and the initial fires are put out, it’s just you and your successful business. At that point, you’re no longer facing the drama of starting a new business, and all the ups and downs that come with it. You’ve made it. […]

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Jun 15, 2018
MBA1026 How Often Do You Need to Upgrade Your Computer?
26:26

To do the best job, you need the right tools. But even the best tools don’t last forever. If you’re like us, your business depends on your computer. Whether you’re on a desktop or laptop, Mac or PC, your computer is your primary weapon in the fight for independent success. It has to work, through […]

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Jun 14, 2018
MBA1025 Q&A Wednesday: Where can I hire great remote team members?
26:26

We’d say remote teams are the future, but they’re already here. More and more, smart entrepreneurs are taking advantage of a whole planet’s worth of talent, as the Internet erases borders and puts top-notch talent at your fingertips. In fact, the only problem with remote workers is that there’s just too many of them. So […]

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Jun 13, 2018
MBA1024 Get A Handle on Tracking Your Expenses and Receipts
26:26

Accounting can get out of hand, quickly — even when you have an accountant! With a million little business expenses going out every day, it can be maddening to try and keep track of each transaction. Factor in multiple team members using different methods of payment, and any entrepreneur can easily lose the thread. What’s […]

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Jun 12, 2018
MBA1023 Guest Teacher: David Burkus- How To Make The Connections You Need To Grow Your Business
26:26

Networking: you’re (probably) doing it wrong. Networking is crucial to the development of any business. We like to say that the relationships you build as an entrepreneur are the most valuable asset your business has. But acquiring contacts and building genuine relationships is a subtle art, one that requires skill and finesse. That said, anyone […]

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Jun 11, 2018
MBA1022 How To Work On Weekends Without Burning Out + Free Ride Friday!
26:26

Entrepreneurs need weekends, too. Building a business on the side is no easy feat. But even the hardest working, most dedicated side-hustler has basic human needs: rest, relaxation, and a general enjoyment of life. To deprive yourself of these things won’t bring success. It’ll bring fatigue, burnout, and resentment. So how can you make time […]

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Jun 08, 2018
MBA1021 How To Get Feedback About You From Your Team
26:26

How are you doing so far? That’s a question every business owner needs to ask their team from time to time. Asking, of course, is easy. Getting honest answers, though…that’s something else. You need to improve as a business owner and leader. If you’re not growing, neither can your business! The only way to measure […]

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Jun 07, 2018
MBA1020 Q&A Wednesday: How do I create an online course on a budget?
26:26

Got something to teach? Something to share? Ready to make a business out of it? It’s time to start your first online course. But if you’re like today’s Q&A listener, you’ve got one problem: a tiny budget. Not to worry! WIth low-to-no-cost tools available today, anyone can establish a decent online course and get the […]

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Jun 06, 2018
MBA1019 How to Transition from Self-Employed to Business Owner
26:26

Your future is bigger than yourself alone. There’s a huge difference between self-employment and business ownership. Being self-employed gives you freedom, and many prefer it to conventional 9-to-5 work. But self-employment means the whole enterprise depends entirely on you. Depending on the business, this isn’t scalable — or even sustainable in the very long term. […]

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Jun 05, 2018
MBA1018 Must Read: Unlimited Power by Anthony Robbins
26:26

Every once in a while, go back to the classics. Tony Robbins is one of the original “self-help gurus.” While that kind of title might be scoffed at by some, the substance of his work is real and valuable. His 1986 book Unlimited Power isn’t some meaningless collection of affirmations — it’s a practical, smart […]

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Jun 04, 2018
MBA1017 How To Make The Most of a Bad Day + Free Ride Friday!
26:26

The true measure of yourself is what you do when times are toughest. In business, tough times are never in short supply. Even the most successful business people have those WTF? days. It’s just gonna happen. What matters most is not avoiding those days, but responding to them in positive, constructive ways. Are you up […]

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Jun 01, 2018
MBA1016 Should You Start a 2nd Business on the Side?
26:26

We get it. Entrepreneurship is addictive. Sometimes, while we’re developing one business, we see an opportunity to start another. Currently, we’re juggling two companies ourselves. But at some point, you’ve got to set limits on the number of plates you’re spinning, so that you don’t end up sacrificing quantity for quality. Today, we discuss the […]

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May 31, 2018
MBA1015 Q&A Wednesday: How much time should I spend consuming content?
26:26

Content: there’s plenty of it out there. Much of it can help you grow as an entrepreneur. With the wealth of online educational resources available today, you could spend your whole day learning about business and your own industry. Without setting foot in a business school, you can learn more from your laptop than many […]

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May 30, 2018
MBA1014 Is a Custom Built Website Worth It?
26:26

You’re starting a small business. You need a website. But you’re not a website developer. Welcome to the most common of marketing conundrums. Can you make do with a drag-and-drop DIY website builder, or should you pony up for a fancy custom job? Can you really Do It Yourself effectively? Is the ROI for a […]

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May 29, 2018
MBA1013 Guest Teacher: Clay Clark – How to Increase Your Sales by 300% in 30 Days
26:26

Ready for some top-notch business coaching? Clay Clark is in demand as a business consultant. SBA Entrepreneur of the Year and a bestselling author, Clark knows the strategies that create revenue for all kinds of businesses. That’s why he’s been successful both in creating his own businesses, and in coaching and motivational speaking for a […]

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May 28, 2018
MBA1012 8 Essential Metrics Every SaaS Should Track P2 + Free Ride Friday!
26:26

Let’s get SaaSy. It’s FREE RIDE FRIDAY!!!, and we’re finishing up our two-part series on the metrics that matter most to your SaaS business. If you haven’t listened to Part I, make sure you do (we’ll just wait right here). In that episode, we identified four basic metrics that help you lay the foundation for […]

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May 25, 2018
MBA1011 8 Essential Metrics Every SaaS Should Track P1
26:26

Metrics matter. But which numbers should you really keep your eye on? If you’re running a SaaS (Software as a Service) business, you’ve got plenty of numbers to choose from. You can study analytics on everything from conversions to daily active users to average customer age to…well, you get it. With so many metrics, what’s […]

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May 24, 2018
MBA1010 Q&A Wednesday: How can I save money with my payment processor?
26:26

Payment processing fees are part of the cost of doing business. But does the cost have to be so high? Nope. It doesn’t. Depending on your business, you may be able to finagle more preferable transaction charges, lowering the percentage of revenue you lose to payment processing. There are ways to save, without comprising service […]

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May 23, 2018
MBA1009 5 Things You Need To Know About GDPR
26:26

GDPR: if you haven’t heard about it yet, you will. The policies take effect in a matter of days, and it’s likely to affect almost every business with an online presence. GDPR is Europe’s reaction to the threat of privacy breaches that have lately made headlines, especially in the US. It’s the European Union’s attempt […]

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May 22, 2018
MBA1008 Must Read: The Everything Store by Brad Stone
26:26

Ever read a book that changed your whole outlook? That’s the case with our latest Must Read Book Review, this time the true story of the world’s richest man and his landscape-changing company. The Everything Store by Brad Stone tells that tale of Amazon. It’s less a book about money, and more about drive, will, […]

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May 21, 2018
MBA1007 How to Adapt Spotify’s Business Model + Free Ride Friday!
26:26

Give. Hook. Upsell. Repeat. The Spotify business model is genius. It’s also increasingly common practice, one currently adopted by businesses big and small. Spotify, Pandora, YouTube, and many more take the same approach: provide an incredible free service, then offer a premium version for a relatively small monthly fee. The beauty is that it works […]

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May 18, 2018
MBA1006 5 Common Mistakes When Starting Your First Business
26:26

You’re starting your first business. Are you nervous? Don’t be! Even though it’s your first time, you’ve got the advantage of our experience, right here on this podcast. There are so many things we wish we knew when we first got started. Today, we share 5 of the most important mistakes we wish we hadn’t […]

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May 17, 2018
MBA1005 Q&A Wednesday: How do I close my business for good without upsetting my customers?
26:26

Goodbyes are tough. When you’re closing your doors, how should you address it with your customers? That’s what one listener asked us for this week’s Q&A Wednesday. There are perfectly good reasons to close a business, from a lack of profitability to plain old retirement. But when you do so, you take something away from […]

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May 16, 2018
MBA1004 How to Run a Successful Cross Promotion
26:26

They say two heads are better than one. How about two marketing campaigns? Cross-promotion is a smart, simple way to instantly double your exposure, and it costs you almost nothing. All you need is a partner with a complementary product, and you can exchange access to your respective audiences. In our business, we’ve done many […]

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May 15, 2018
MBA1003 Guest Teacher: Timothy Armoo- How to Leverage Snapchat to Tap into a Young Demographic
26:26

If you want to reach the young, you need to speak Snap. Snapchat owns the under-30 market, with more teenage users than Facebook — despite Snapchat being a fraction of the size. As it grows, the temporary image and video-based platform will only extend its reach to the young. For now, though, marketing and advertising […]

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May 14, 2018
MBA1002 Removing Friction From Your Business + Free Ride Friday!
26:26

Friction (noun): that which slows us down. We all want our businesses to run smoothly. Today, we’ve got some tips on how to identify and eliminate sources of friction, those areas of inefficiency where goals are held up. Friction can come from many places (and people), but there are 3 particular points where a few […]

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May 11, 2018
MBA1001 How to Find Great Talent Via Your Staff
26:26

Good help is hard to find. But it’s easier when you’ve got staff who care about your business. Whenever it’s possible, finding new hires via your old ones isn’t just cost-effective. It’s ideal! While anyone can comb through resumes and find appropriate skill sets, nothing beats a referral from someone who understands your business, your […]

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May 10, 2018
MBA1000 Q&A Wednesday: How Do You Work & Live With Your Significant Other?
26:26

It’s been a long road, but here we are: 1,000 episodes! Don’t worry — we won’t spend too much time celebrating, because we’ve got business to discuss. Specifically, many of our listeners want to know how our co-founders, Omar and Nicole, balance their personal partnership with their business partnership. Can working alongside that special someone […]

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May 09, 2018
MBA999 5 Email Promotion Tips To Increase Sales
26:26

Email, email, email. We never miss an opportunity to point out that email is king when it comes to online marketing and sales. Because the recipient has to opt in to receive it, and because every email requires some action to resolve (even if it’s just to delete), emails are your best chance to be […]

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May 08, 2018
MBA998 Must Read: Damn Good Advice by George Lois
26:26

In business, good advice is worth its weight in gold. For this week’s Must-Read Book Review, we go one better: Damn Good Advice (for people with talent) is a treasure trove of insights, witty observations, and hard-earned truths from George Lois, legendary ad-man and creator of Big Idea Advertising. As the title suggests, Lois’ advice […]

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May 07, 2018
MBA997 Advanced Email List Building P2 + Free Ride Friday!
15:19

Build the list that’ll build your business! Yesterday, we started our 2-part series on email list-building with a talk on website optimization and opt-ins. Make sure you’ve listened to that one, so you have a firm foundation for today’s in-depth lesson on the next steps. Today, we discuss how to segment your leads, nurture them […]

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May 04, 2018
MBA996 Advanced Email List Building P1
26:26

In online business, email is everything. That’s no overstatement. Email remains the single most important tool you can use to turn website visitors into customers. Collecting addresses, starting the conversation, and nurturing your leads requires knowledge and strategy. Fortunately, we’ve got an in-depth, 2-part crash course on exactly how to build your list the right […]

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May 03, 2018
MBA995 Q&A Wednesday: How much should I spend on my logo?
26:26

Every business needs a logo. A smart, eye-catching symbol that encapsulates your brand and mission can do wonders for your reach. It can generate interest, create associations, and bring your company to mind when potential customers are looking for solutions. It’s Q&A Wednesday, and one of our listeners wants to know how much a good […]

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May 02, 2018
MBA994 5 Ways to Work Less
26:26

Don’t work too much! That might sound like odd advice from a podcast about building your independent business, but it’s crucial. Burnout kills businesses, and ruins health. Work is like anything else: quality always trumps quantity. By increasing the quality of your time “on the clock,” you can have more time to yourself. Your business […]

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May 01, 2018
MBA993 Special Guest Lesson: Exactly How To Start An Online Store with Katie Swett
26:26

Selling physical goods online? Setting up your eCommerce store is easier than ever, given the tools available. But whichever service you choose, it’s important to know the basics of creating an online store that’s optimized for sales. Today, we’re trying something new: an interview with an ecommerce expert. We’re talking with Katie Swett, Group Project […]

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Apr 30, 2018
MBA992 Growth You Should Aim for in Year 1 + Free Ride Friday!
14:42

Is your business growing fast enough? If you’re just getting started, that’s a question you might be asking. The answer, though, isn’t as simple as being big enough, soon enough. The right pace of growth isn’t necessarily the fastest pace. In fact, growing too quickly can (and does) end in disaster for businesses that aren’t […]

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Apr 27, 2018
MBA991 Guest Teacher: Carrie Olsen- How to get better results with your sales page using 3 principles from acting
14:00

What can artistic performance teach us about sales performance? Quit a lot, we think. And so does our next special guest teacher, Carrie Olsen. Carrie is a veteran voice actor, having provided narration for companies ranging from Tiffany’s to Taco Bell. In her career, she’s had to hone one thing above all: the art of […]

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Apr 26, 2018
MBA990 Guest Teacher: Dan Martell- How To Build a Scalable Systems Playbook
18:50

As your business grows, organization becomes more and more crucial. At some point, the systems you establish will be the difference between getting things done and scrambling to keep up. That’s why it’s so important to establish procedures, protocols, and workflows as early as possible. Fortunately, there are tried-and-true ways to establish efficient systems and […]

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Apr 25, 2018
MBA989 How to Get Ready For Some Time Off
15:08

We all need a break. But how do you make sure your break doesn’t hurt your business? Burnout is a real and dangerous thing. It’s not only bad for your health and well-being, it’s devastating to your business. Only the best you — the healthiest, well-rested, most focused version — can run your business. That’s […]

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Apr 24, 2018
MBA988 Must Read: SEO 2018 (No-BS) Strategy by Casey Henry
13:26

Need to update your SEO strategy quickly? We’ve got the most efficient, to-the-point 2018 SEO guide available. It’s not a best-seller from a renowned author. It’s just something we stumbled on while looking for useful new SEO resources. SEO 2018 (No Bullsh*t) Strategy by Casey Leigh Henry is exactly what the title promises: a no-nonsense, […]

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Apr 23, 2018
MBA987 5 Ways to Increase Your Email Open & Click Rates + Free Ride Friday!
16:22

Email is still king. Even in today’s world of viral social media, email remains the most effective, important tool for online marketing and sales. As they say, “The money’s in the [contact] list.” So how can you maximize the impact of your emails? You’ve got to make sure they get opened, and the calls-to-action inside […]

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Apr 20, 2018
MBA986 4 Ways to Improve Your Customer Service Today
15:53

It’s easier (and less costly) to keep your current customers than to earn new ones. When you think of the importance of customer service, always remember that equation. Too many entrepreneurs put too many resources into product development, marketing, and sales, and far too little into customer service. Your customers are your lifeblood. Taking care […]

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Apr 19, 2018
MBA985 Q&A Wednesday: What would you do differently if you started your software company all over again?
15:53

Hindsight is a beautiful thing. What would we do differently? We’ve learned so much over the course of building and running our SaaS business, WebinarNinja. Of course, like many entrepreneurs, we wish we knew then what we know now! For this week’s Q&A Wednesday, we’re letting our mistakes be one listener’s guide — and yours. […]

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Apr 18, 2018
MBA984 How to Have More Patience with Your Business
15:45

In life, patience is a virtue. In business, it’s a necessity. We all want success as quickly as possible — especially those of us who take the risk of striking out on our own as entrepreneurs. We want to reach our goals yesterday, and have the life we want now. But too much ambition can […]

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Apr 17, 2018
MBA983 Guest Teacher: Joey Coleman- How to Counter Buyer’s Remorse
19:41

Keep. Your. Customers. As entrepreneurs, we spend a lot of time and resources on customer acquisition. We pour effort into getting more and more new customers, because that’s how we grow our business. But in doing so, we cannot neglect the customers we already have. To sustain our growth and set our business up for […]

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Apr 16, 2018
MBA982 How To Empower Your Team To Manage Themselves + Free Ride Friday!
16:59

It’s FREE RIDE FRIDAY!!! Today, we discuss the most important thing an entrepreneur can do to reduce stress, increase efficiency, and genuinely enjoy your business: trusting your team. When it’s your business, the temptation to micromanage is strong. But too much involvement in your team’s work can be counterproductive, draining, and — worst of all […]

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Apr 13, 2018
MBA981 Fighting Depression in Entrepreneurship
19:35

No one said this would be easy. Business is tough. Entrepreneurship can be even tougher. We think it’s healthy, productive, and good for your business for you to acknowledge this struggle. If we can’t face the valleys, we won’t reach the peaks! That’s why we’re devoting today’s episode to helping you work through the dark […]

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Apr 12, 2018
MBA980 Q&A Wednesday: How do I know my business idea is a good one?
13:51

Ideas: we all have them. Some of them are even good. But is your idea good enough to sustain a business? You don’t have to guess. If you have an idea for a great product or service, you can find out — in the real world — whether it can actually sell. You can take […]

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Apr 11, 2018
MBA979 How I Prepare for a Public Speech
19:24

Public speaking is many people’s biggest fear. But for entrepreneurs, it can be one of your most powerful tools. As intimidating as it can be, getting up in front of people and explaining yourself does wonders for your marketing, sales, and personal branding. It’s taken our host Omar 6 years of study and practice to […]

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Apr 10, 2018
MBA978 Must Read: Exactly What To Say by Phil M Jones
16:05

Nervous about sales? There’s a Must-Read Book Review for that. Exactly What to Say by Phil M Jones is exactly what the title promises: a collection of phrases that will help you make sales. These key phrases encompass sales strategies that work for every kind of business and product. It’s a short, easy read that […]

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Apr 09, 2018
MBA977 How to Build a Business On The Side P2 + Free Ride Friday!
24:25

Ready to make your side gig your full-time career? Yesterday, we laid out the first phases of our detailed action plan for building your own business on the side while maintaining your regular 9-to-5 job. Today, we continue that lesson with the final instructions you’ll need to transition out of conventional work and into entrepreneurship. […]

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Apr 06, 2018
MBA976 How to Build a Business On The Side P1
22:58

You want to build your own business, but you already have a job. And you don’t want to lose it (just yet). You’re not the only one. Building your business on the side while maintaining your primary income isn’t just common, it’s smart! So how can you invest the time and resources necessary to really […]

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Apr 05, 2018
MBA975 Q&A Wednesday: What sales guides or resources do you recommend for non-sales people?
11:35

It’s Q&A Wednesday, and we’re here to help! Today, we address a question from a listener with a very common issue: they’re not exactly an expert in sales. For new entrepreneurs, salesmanship is often the first stumbling block. Per our listener’s request, we’ve put together a collection of go-to resources for beginning sales people that […]

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Apr 04, 2018
MBA 974 How to Make Big Decisions in Your Business
13:16

Decisions, decisions. Entrepreneurship means having more control — and more responsibility — than your average person. Sometimes, the sheer importance of the decisions you have to make can be overwhelming. All too often, the anxiety and pressure that comes with make-or-break decisions can lead to “analysis paralysis.” Today, we show you how to shake it […]

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Apr 03, 2018
MBA973 Guest Teacher: Jordan Harbinger – How to Build Relationships for a Rainy Day
16:08

We’ve said it before, and it remains true: the relationships you build are the greatest asset you’ll ever have in business. Through ups and downs, from one business to another, your relationships are the one constant resource you can rely on — but only if your nurture and maintain them. As this week’s guest teacher, […]

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Apr 02, 2018
MBA972 When to Raise Prices + Free Ride Friday!
14:47

Times change, and so do prices. If your business is growing, you’ll eventually have to raise rates for your products or services. Even if it’s just to keep pace with inflation or the cost of living, your prices just can’t stay flat forever. Of course, breaking the bad news to customers can be a scary […]

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Mar 30, 2018
MBA971 How To Improve the Quality of Your Email List
17:32

Sit down for this one: your email list might be too big. When it comes to email contacts, quality beats quantity every time. Besides that, excessive quantity can actually hurt your bottom line. Making sure you have a “lean list” is crucial to getting a good ROI on whatever you’re paying for email services (you’re […]

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Mar 29, 2018
MBA970 Q&A Wednesday: Should I hire a family member?
12:45

Family is family, but business is business. Should the two mix? Many entrepreneurs have to ask themselves this very question. What’s the risk/reward balance of hiring and managing the people closest to you? For some businesses, it can work beautifully. Take the husband & wife team of our host Omar and producer Nicole, for example. […]

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Mar 28, 2018
MBA969 Is Buying a Physical Business a Good Idea?
15:03

We all know online business is fertile ground. But is there still room for entrepreneurs to thrive in the physical world? If you’re considering taking on a good ol’ fashioned brick & mortar business, you already know that it comes with risks and challenges the online space is mercifully free of. So should you go […]

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Mar 27, 2018
MBA968 Must Read: The 1-Page Marketing Plan by Allan Dib
15:32

Marketing not your forte? Well, have we got a book for you! Despite the title, Allan Dib’s The 1-Page Marketing Plan is an entire book, and it’s made our list of entrepreneurial Must Reads for very good reasons. This book offers a strategic, intentional, universal marketing plan that any entrepreneur can apply, no matter the […]

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Mar 26, 2018
MBA967 4 Sales Page Hacks To Increase Conversions + Free Ride Friday!
12:35

We all love traffic on our websites. But what are we doing with it? If you’re not converting, your visitors may as well not visit! To make your site effective, you’ve got to keep the endgame in mind: sales. By creating and engaging new contacts, you move your visitors down the funnel towards becoming customers. […]

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Mar 23, 2018
MBA966 How to Choose The Perfect Launch Partners
13:46

Why launch alone? When you’ve got a new business, product, or even just a new feature, teaming up with another company might be the best way to spread the word. By sharing your news with a bigger audience than your own, you can maximize the impact of your new release. You just have to find […]

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Mar 22, 2018
MBA965 Q&A Wednesday: I am not in love with my customers. Am I in the wrong business?
13:05

What’s love got to do with it? It’s Q&A Wednesday, and that’s what one listener is wondering. Can you run a business if you don’t exactly adore your customers? Does serving your customers require…y’know, liking them? We all have a few customers we wouldn’t invite to dinner, but how much distaste for the people supporting […]

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Mar 21, 2018
MBA964 How to Choose The Best Domain Name For Your Business
14:04

What’s in a name? Everything. Choosing the right domain name can have huge implications for your branding, marketing, and SEO. Your web address matters! For customers to be able to find you, you’ve got to make it easy, and that starts with the right domain. Today, we discuss the “do’s” and “don’ts” of selecting your […]

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Mar 20, 2018
MBA963 Guest Teacher: Dr. Christopher Croner- Never Hire a Bad Salesperson Again
14:46

Ready to sell? You don’t want just anyone pushing your product. You want the best. You want people with innate selling skills, including the kind of drive and self-motivation that can’t be taught. You want a hunter. Dr. Christopher Croner knows salesmanship. He’s exhaustively analyzed the qualities that make a great salesperson, finding common threads […]

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Mar 19, 2018
MBA962 Low Priced vs. High Priced Products + Free Ride Friday!
16:52

Go high, or go low? When it comes to the price of your product, the decision you make will dictate your approach to everything from marketing to sales to customer service. While both the high-end and the affordable markets have their ups and downs, each comes with unique challenges and totally different customer expectations. Today, […]

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Mar 16, 2018
MBA961 Why You Are Not Getting Enough Press
13:32

For entrepreneurs, attention-seeking behavior isn’t a bad thing. To widen our reach and attract our audience, we all need press. Everything from brand awareness to SEO is dependent on being mentioned (in a positive light) by industry websites, popular blogs, and even local newspapers. So how do we get the exposure we crave? Today, we […]

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Mar 15, 2018
MBA960 Q&A Wednesday: When is the best time of year to run a conference or event?
13:48

Conferences and other real-world events can be a huge boost for your business. Scheduling such events for maximum attendance takes strategy, planning, and wisdom — exactly the kind we offer on today’s episode. The right time of year makes all the difference to the success of any event, based on the industry, climate, culture, and […]

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Mar 14, 2018
MBA959 How to Reduce Meetings in Your Business
14:58

Let’s just say it: no one likes meetings. No one has ever liked meetings. Meetings are things you get through, and if you play your cards right, have as few of as possible. Yes, they’re necessary to get people on the same page sometimes, but there’s a point of diminishing returns. Too many meetings are […]

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Mar 13, 2018
MBA958 Read: How to Stop Worrying & Start Living By Dale Carnegie
14:51

Worry: it’s an entrepreneur’s constant companion. But does it have to be? Today, we review another Must-Read business book, an all-time classic from an author whose legacy transcends time and technology. How to Stop Worrying and Start Living by Dale Carnegie is a treasure trove of life and business wisdom, centered around the need to […]

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Mar 12, 2018
MBA957 How To Spend Less on Travel + Free Ride Friday!
16:03

Travel: it’s one of the best parts of being an entrepreneur. Whether it’s traveling for business or pleasure, entrepreneurs get to do more of it. But as we all know, it can get pretty, pretty pricey. Today, we discuss strategies for saving on everything from airfare to hotels to local transport, so you can minimize […]

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Mar 09, 2018
MBA956 How to Turn Monthly Subscriptions into Annual Subscriptions
11:46

Running a monthly subscription service is a wonderful way to achieve predictable, reliable revenue. Even more reliable is a yearly subscription, which allows you to spend fewer resources on retention and pass the savings on to customers. But how can you convince customers to make that kind of commitment? How can you entice people to […]

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Mar 08, 2018
MBA955 Q&A Wednesday: How did you know it was time to quit your job?
14:34

Entrepreneurship: how long should you look before you leap? It’s Q&A Wednesday, and we’ve got a great question for everyone on the verge of leaving their day job behind: how do you know when it’s time? Our host Omar was an educator for many years before he finally decided to trade in all that security […]

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Mar 07, 2018
MBA954 How to Create an Effective Morning Routine
15:04

Rise and shine, entrepreneurs! The first few hours of your day are the most important for your overall productivity. A consistent, intentional morning routine is the best thing you can do to reach your short and long term goals. You don’t have to be an “early bird,” but you can’t wing it! Constructing your routine […]

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Mar 06, 2018
MBA953 Guest Teacher: Rob Rawson- How to Manage and Scale a Remote Team to Over 60 People
18:08

Remote employment isn’t just the future; it’s the present. All over the globe, more and more work is getting done by people who never meet their employers. Naturally, with remote work’s undeniable advantages come some challenges. Rob Rawson is a remote team management expert, creator of remote team management app Time Doctor. Today, Rawson stops […]

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Mar 05, 2018
MBA952 Your Most Important Asset in Business + Free Ride Friday!
15:56

What assets matter most? In business, you’ve got plenty to choose from. Your talent. Your expertise. Your inventory. But there’s one overarching asset that binds the rest together, and gives each their value. There’s one asset that can follow you from start to finish, even if one business fails and you move on to another. […]

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Mar 02, 2018
MBA951 Should You Sell Premium Support?
14:03

There’s something else you could be selling. More and more companies offer premium support packages as add-ons to their product. With tech-savviness varying wildly from person to person, some of your customers might need more help than others, especially for digital products. While the urban millennial may have no trouble using your SaaS or implementing […]

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Mar 01, 2018
MBA950 Q&A Wednesday: Should I get a business loan to grow faster?
11:16

Sometimes, you should just say no — to money. Today on the $100 MBA Show, we help one listener with a question many entrepreneurs face: whether or not to seek a business loan. A big pile of money can be a very tempting thing, especially if it can take your business to the next level. […]

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Feb 28, 2018
MBA949 4 Untapped Traffic Strategies
13:36

Let’s click “Refresh” on our traffic approach! While the tried-and-true standards of great content, SEO, and standard promotion still work, entrepreneurs always need an edge. Today, we discuss 4 underutilized, creative traffic-boosters that scrappy startups can take advantage of — before everyone else does. These just-outside-the-box techniques are unique ways to leverage your resources into […]

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Feb 27, 2018
MBA948 Guest Teacher: Chris Ducker – 5 Ways to Monetize Your Personal Brand
13:14

You have a forté. You want a business. This is how you turn one into the other. Chris Ducker is serial entrepreneur, having been in the business of monetizing skills and expertise for years. He’s the acclaimed author of Virtual Freedom and Rise of the Youprenuer, and the founder of youpreneur.com Today, he stops by […]

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Feb 26, 2018
MBA947 3 Stories You Should Know By Heart + Free Ride Friday!
14:48

What do you do? For the conventionally employed, that’s a pretty simple question. But for entrepreneurs, the question isn’t just complicated — it’s an opportunity. Whether you’re networking with other business people, establishing your credibility with potential customers, or just explaining your life to family and friends, it’s crucial to articulate your vision, your mission, […]

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Feb 23, 2018
MBA946 How To Have a Productive Home Office
15:39

Working from home: it can be the greatest. No commute, no cubicles, no dress code! But if your home office isn’t conducive to work, it can backfire. We’ve tried everything from private offices to shared coworking spaces, but in the end, we settled on the convenience of a home office. Today, we discuss how to […]

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Feb 22, 2018
MBA945 Q&A Wednesday: I’m launching a podcast. Any advice?
14:57

Thinking about starting a podcast? You’re not the only one. To stand out, you’ll need to know what you’re getting into. Fortunately, we have *some* experience in the podcast game. 4 years and 945 episodes in, we’ve learned a thing or two about what works and what doesn’t. Some things we learned through experimentation. Some […]

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Feb 21, 2018
MBA944 How to Shoot a Sales Video without a Camera
16:39

Lights, camera, action! Great sales videos are a must for your business website. But many of us are intimidated by the thought of producing one. We think it requires a lot of specialized A/V equipment, including a camera (besides the one in our smartphone). But here’s the twist: you don’t need a camera other than […]

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Feb 20, 2018
MBA943 Guest Teacher: Russ Stoddard – How to Build a Purpose-Driven Company
22:15

Do well, by doing good. For most businesses, the endgame is profit. But in recent years, a new model has risen up, one focused on the bigger picture. If your motivation for building a business goes beyond dollar signs, if you have an entrepreneurial desire to improve the world, this is the episode for you. […]

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Feb 19, 2018
MBA942 The Biggest Lie in Business + Free Ride Friday!
15:25

Someone is lying to you. Actually, several someones are. They all have one thing in common. They promise something that doesn’t exist. They tempt you with a fantasy whose sole purpose is to empty your wallet. They show you photos of laptops on beaches and screenshots of swollen Paypal accounts. They tell you that wealth […]

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Feb 16, 2018
MBA941 Your 3-Step Sales Process
15:58

Selling is a skill. The good news? It’s easy to learn. Too many folks think that sales are the result of great ideas or “perfect” products. Meanwhile, salesmanship is under-studied. We’re not talking about some slick process of manipulation here. Selling your product — whatever it is — simply requires the right approach. Showing people […]

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Feb 15, 2018
MBA940 Q&A Wednesday: I’m an Online Business. Do I Need Business Cards?
13:02

It’s Q&A Wednesday, and we’re helping a listener with a very good, very 21st-century business question: do online businesses need business cards? It’s easy to see why some would question whether paper business cards are still relevant in a digital economy. In fact, our host Omar hasn’t given one out in years! But just because […]

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Feb 14, 2018
MBA939 How to Deal With Evil Customers
15:56

No, they’re not always right. Some customers are wrong. Some customers do not have valid complaints, or problems that your business can solve. Some customers do not seek solutions, but aim to cause problems. Some customers have issues that have nothing to do with you, but that — if you allow it — can become […]

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Feb 13, 2018
MBA938 Must Read: Born to Run by Bruce Springsteen
18:40

Bruce Springsteen knows music, but he also knows business. From his extremely modest upbringing to the top of the charts, the legendary rocker is a model of financial discipline, business sense, and plain old savvy. While other artists were blowing money on the finer (and more dangerous) things in life, Springsteen kept his business “why” […]

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Feb 12, 2018
MBA937 3 Business Rules You Should Never Break + Free Ride Friday!
17:29

Someone once said that rules were made to be broken. They were wrong. At least they were wrong about these rules. Today, we discuss 3 immutable, no-exceptions, absolutely unbreakable rules of business. No matter the business type or size, these 3 principles are always true. Violating any one of them is a guaranteed success-killer! Whether […]

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Feb 09, 2018
MBA936 Top 5 Cities For Digital Nomads
16:51

Location independence is a beautiful thing. If you work online, you’re free to live where you want, when you want. That leaves you with literally a world of choices. That’s a good problem to have — but it’s still a problem! What should you look for in an international location? Is it safe? Can you […]

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Feb 08, 2018
MBA935 Q&A Wednesday: I had a lot of firings recently. Am I a horrible boss?
14:17

It’s not you, it’s me. Or is it? It’s Q&A Wednesday, and we’ve got a tough question from a listener about an uncomfortable subject: firing. Almost every successful business has to let people go at one time or another. But after a few too many firings, is the real problem the employees, or the employer? […]

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Feb 07, 2018
MBA934 How to Start Saying NO. Practical Strategies
14:08

Sometimes, you just have to say no. While entrepreneurs are driven to be positive, affirmative, and happy to take on a challenge, limits are our friends! And while fostering good relationships means helping people when you can, overextending yourself can lead to the worst reputation killer of all: failure to deliver. So how can we […]

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Feb 06, 2018
MBA933 Guest Teacher: Stefan Pretty – Stop Losing Customers! How to Reduce Churn
17:36

As entrepreneurs, we spend a lot of time thinking about how to get customers. But are we doing enough to keep the ones we have? Today on The $100 MBA Show, we’re talking churn: the rate at which your business loses customers over time. To help understand this complex metric, we’ve brought in another expert […]

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Feb 05, 2018
MBA932 Creating & Selling a Mobile App P2 + Free Ride Friday!
14:00

Have a great idea for a mobile app? We’ve got your back! Today is Part II of our series on developing and selling your mobile app, from start to finish. Yesterday, we discussed how to design and build your app, with a focus on user experience and customer problem-solving. Today, we cover how to get […]

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Feb 02, 2018
MBA931 Creating & Selling a Mobile App P1
17:11

What’s an idea worth? Without execution, nothing! That’s why we’re devoting two episodes this week to executing something that plenty of folks have ideas about, but aren’t sure how to carry out: mobile apps. If you have a great idea for a mobile app, congratulations! That’s step one. It’s those pesky other steps that today’s […]

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Feb 01, 2018
MBA930 Q&A Wednesday: I don’t get the whole customer avatar thing. Do I just make one up?
12:46

It’s marketing 101: the “customer avatar,” also known as the “buyer persona.” In theory, every business keeps an imaginary customer in mind when crafting…well, everything. From the product itself to the marketing content, everything is designed with the aim of pleasing this avatar, this stand-in for your potential customers. But who is this person? And […]

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Jan 31, 2018
MBA929 Off Social Media For 4 Months. The Results So Far.
15:07

What is social media costing you? What is it gaining you? The answers to these questions — and finding the right balance between them — could mean as much to your business as it does to your personal life and well-being. Our host Omar decided to find out in the most direct possible way: by […]

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Jan 30, 2018
MBA928 Must Read: I Can’t Make This Up: Life Lessons by Kevin Heart
13:29

What can you learn from someone who made millions out of nothing? No capital, no connections, and no fantastic product idea? That’s the story of popular comedian Kevin Hart. His autobiography I Can’t Make This Up is the subject of this week’s Must-Read Book Review, and it’s packed with valuable insights that any entrepreneur can […]

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Jan 29, 2018
MBA927 Does Free Content Still Work? Plus Free Ride Friday!
12:47

Not all content is created equal. There was a time when a simple weekly 500-word blog post, stuffed to the brim with keywords, was all you needed to get the attention of consumers. Not any more. Today’s content market is bigger, more sophisticated, and not likely to be fooled by anything less than the genuinely […]

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Jan 26, 2018
MBA926 Why You Don’t Need to Love Everything About Your Business
12:48

Some days, you just don’t feel like it. That’s ok! One myth of entrepreneurship is that you should love every second of running your business. A fantasy of doing what you love and “never working a day” pervades the laptop-on-a-beach culture of easy independent success. But it’s absolutely healthy and normal to struggle with motivation, […]

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Jan 25, 2018
MBA925 Q&A Wednesday: How do I prevent someone from stealing my idea?
13:05

You’ve got a great business idea, but you’re keeping it to yourself. If you let your million-dollar cat out of the bag too soon, surely someone will come along and beat you to market with it, right? Not exactly. Today, we address a frequently asked question about protecting business ideas from would-be thieves. Long story […]

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Jan 24, 2018
MBA924 How to Create a Successful Version 1 of a Product
17:55

Get ready for launch! Sometimes, entrepreneurs struggle to get their product market-ready in time. It’s no secret that we believe strongly in the principle of launching the MVP, or Minimum Viable Product, as soon as possible. So while we never recommend “perfecting” your product into non-existence, you do want to make sure that the first […]

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Jan 23, 2018
MBA923 Guest Teacher: Sean D’Souza- 3 Ways to Write Intensely Curious Headlines
18:50

What makes you click? Whether it’s a blog, email, or sales page, you’ve got about 2 seconds to convince your potential customer to read what you have to say. That’s why your headline may be the most important few words in any piece of content. Sean D’Souza is a veteran copywriter, and an expert in […]

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Jan 22, 2018
MBA922 Creating An Effective Pre-Launch Page + Free Ride Friday!
15:52

You’ve got the product. Great! Now how will you get people excited about it? Too many entrepreneurs leave out a key marketing tool, one that’s easy to create and use. Its value is underestimated, but its impact can be profound. Today, we discuss exactly how to create the perfect pre-launch page. This simple tool can […]

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Jan 19, 2018
MBA921 Why Hard Work Is Not Enough
15:32

Hard work pays off, or so we’re told. But on today’s podcast, we’re discussing something that isn’t easy to say, or hear: Hard work by itself just won’t cut it. Lots of people work hard, really hard, and don’t see success. Your work ethic is immensely valuable to you, but not necessarily to your customers. […]

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Jan 18, 2018
MBA920 Q&A Wednesday: How many people is too many for a group coaching program?
12:38

Online group coaching is one of the best ways to monetize your expertise in a given field. Whether it’s fitness, life coaching, or professional skills, this business model is most coaches’ best opportunity at building a client base. But how many clients should you take on in each class? How many is too many? That’s […]

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Jan 17, 2018
MBA919 Lessons Learned From Apple’s Airpods
15:19

Great businesses can teach great lessons. The same goes for great products — and Apple’s AirPods are beyond great, both as a product and a study in product rollout. No, this is not sponsored content. In fact, we discuss how Apple didn’t exactly release the AirPod according to plan (much to their embarrassment!). AirPods may […]

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Jan 16, 2018
MBA918 Must Read: Perennial Seller by Ryan Holiday
17:35

Do you still quote Seinfeld or The Simpsons? Do you still listen to U2 or Mozart? Ever read Shakespeare? Art is a product, and like any product, the truest measure of its success is longevity. On today’s podcast, we review a Must-Read book about the art of long-term product viability: Perennial Seller by Ryan Holiday. […]

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Jan 15, 2018
MBA917 How Much Does It Cost To Sponsor a Major Conference? + Free Ride Friday!
18:58

Is it worth it? That’s the first question you should ask yourself about any marketing expense, especially a significant one like sponsoring a major conference. Between the cost of the actual sponsorship, and the associated costs like travel and materials, it can add up. But the potential for sales leads is incredible — if you […]

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Jan 12, 2018
MBA916 What You Can Learn From a 30 Year Business Run Buy One Man
15:39

What is success? On a recent trip, we ran into someone whose business accomplishments inspired us to devote an entire podcast episode to him — not just because he’d “made it” in business, but because of how he’d made it, and how he’d defined “making it” for himself. He didn’t create some incredible invention or […]

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Jan 11, 2018
MBA915 Q&A Wednesday: I have a course idea. How do I find a way to make it more interesting?
15:17

It’s Q&A Wednesday, and class is in session! Not just our class, but yours! This week, one $100 MBA member wants to know how best to improve his online course. Specifically, how can a course be made more interesting? Fortunately, our host Omar knows a thing or two about that, being an educator with years […]

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Jan 10, 2018
MBA914 Does Giving Out Free Swag Work?
17:02

Startups and swag go together like peanut butter and chocolate. But do all the T-shirts, water bottles, stickers, and USB drives work? Does the money spent on giveaways come back in the form of conversions? The coolest swag in the world doesn’t help your business if it doesn’t come with a meaningful ROI. We recently […]

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Jan 09, 2018
MBA913 Guest Teacher: Brian Dean- How to Optimize Your YouTube Videos for Higher Rankings (and More Views)
21:14

YouTube has been called “the world’s 2nd biggest search engine” behind Google. While so many entrepreneurs are striving to climb the Google rankings, are we leaving potential customers on the table by ignoring YouTube? Our first guest teacher of 2018 seems to think so, and he’s put the time in to discover exactly how to […]

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Jan 08, 2018
MBA912 What I Learned From My Biggest Challenges in 2017 + Free Ride Friday!
17:46

It’s FREE RIDE FRIDAY!!! For the first time in 2018, we’re giving away a special gift to one lucky listener. We’re also looking back at 2017, and discussing the lessons learned from the most intense business challenges we had to face. And boy, did we ever face some doozies. After a wild year in which […]

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Jan 05, 2018
MBA911 How To Keep Business Simple
13:50

Today, we’ll teach you how to KISS. No, we’re not celebrating Valentine’s early. We’re showing listeners how to do the most important thing a lean, growth-focused independent business can do: Keep It Simple, Stupid. Of course, we don’t think anyone smart enough to listen to our show is “stupid,” but the acronym is a valid […]

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Jan 04, 2018
MBA910 Q&A Wednesday: What do you do when you run out of cash?
12:25

It’s our first Q&A Wednesday of the year, and we’re kicking 2018 off with a tough one! It’s uncomfortable to think about, but what should an entrepreneur do when resources dry up? The accounts are low, spending is outpacing revenue, and it looks like all is lost. Can you carry on? Absolutely. Just because you’re […]

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Jan 03, 2018
MBA909 How To Make Sure You’re Doing What Works
16:12

Is this working? If you’re not asking that question about every aspect of your marketing, sales, and finance strategies, you’re leaving money on the table. It’s vital to know when your efforts produce fruit, and when you’re wasting your time. Knowing how to measure growth is the key to achieving it! Today, we discuss specific, […]

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Jan 02, 2018
MBA908 Must-Read: Born Standing Up by Steve Martin
15:57

Happy New Year! It’s 2018, and we’re back with our DAILY podcast! We’ll be bringing you 5 practical business lessons every week, including our popular Q&A, Guest Teacher, Free Ride Friday giveaway, and Must-Read Book Review episodes. Steve Martin might not be the first person you think of for business advice, but his biography is […]

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Jan 01, 2018
MBA907 Do Bonuses Increase Sales?
20:11

‘Tis the season — let’s talk giving! Offering free bonuses is a common sales-boosting strategy, used by everyone from the smallest mom-and-pops to the biggest corporations. But do these giveaways work? If you’re starting or running your own business, it’s important to use every resource wisely. You’ve got to carefully consider everything you offer to […]

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Dec 25, 2017
MBA906 5 Things I Learned From 5 People in 2017
22:34

It’s that time of year! No, not that. Even better: it’s time to reveal this year’s 5 lessons from 5 of the greatest business teachers around! Every year, we choose 5 entrepreneurs whose unique approaches, strategies, and styles inspired us, educated us, and made us better business people — whether they knew it or not. […]

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Dec 18, 2017
MBA 905 Solopreneur vs. Entrepreneur
30:35

There’s more than one way to start your own business. When plotting out your entrepreneurial path, it’s important to establish something early on: what kind of independent business person you are. Would you make a better entrepreneur, or solopreneur? Maybe you’re the type to go it alone. Maybe your product is best produced, marketed, and […]

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Dec 11, 2017
MBA904 5 Businesses You Can Start Today
26:26

So you want to start your own business. What’s taking so long? Here at The $100 MBA, we battle a myth. We battle it day in and day out, because it’s the one thing holding more entrepreneurs back than anything else: the belief that you need huge amounts of funding, education, time, or resources to […]

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Dec 04, 2017
MBA903 Not Selling During Holidays?
17:00

Every business is different. So why assume that what works for some businesses will work for yours? It’s pretty standard practice in most industries to ramp up sales for the holidays. After all, it’s the most wonderful time of the year — to generate revenue. The big holiday sales push is so commonplace, we just […]

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Nov 27, 2017
MBA902 Better to Hire Early or Late?
20:38

Is it time to hire? As your business grows, this can be a tough question. As entrepreneurs, we all want to be proactive. Why wait ‘till tomorrow when you can do it today? But when it comes to personnel, it’s not quite so simple. Growing your business is about many things, not the least of […]

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Nov 20, 2017
MBA901 Why I Quit Social Media
18:42

Are you addicted to social media? More importantly, is social media having a negative impact on your business? There’s lots to love about Twitter, Facebook, and all the rest. For business owners, social media is an undoubtedly useful tool for outreach and marketing. But many independent business people — myself included — think there’s a […]

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Nov 13, 2017
MBA900 How Much Money Do You Need?
25:02

What do you want? It’s the most basic of questions, underlying the motivations behind everything we do in life and business. What’s it all for? Why are we striving to make our businesses successful? What’s the point of profit? For all of us, the money isn’t the answer. It’s the means to achieve the answer. […]

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Nov 06, 2017
MBA899 Must Read: Steve Jobs by Walter Isaacson
23:51

What to say about Steve Jobs? He’s the first person that comes to mind when you think of the word “entrepreneur.” He changed the world we all live in, by virtue of his commitment to a business vision. Much has been written about, by, and for him. What can you, as an entrepreneur, learn from […]

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Oct 30, 2017
MBA898 The Top 5 Tasks to Outsource
23:52

What’s the best return on investment? What’s the most valuable thing an entrepreneur can gain from any expense? Time. Time is the greatest ROI. Some say time is money, but money pales in comparison to the value of time, the one resource you can never replenish once lost. A goal of every entrepreneur should be […]

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Oct 23, 2017
MBA897 Turn Your Ecommerce Store into a SaaS
26:15

For a predictable revenue stream, nothing beats the subscription model. Customers sign up to pay a fixed rate, monthly or annually. The business owner gets to map their budget and growth goals with greater confidence and stability. Everyone wins. But unfortunately, this model doesn’t work for regular old e-commerce…or does it? Typically, the subscription model […]

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Oct 16, 2017
MBA896 Should You Buy a Business Instead of Starting One?
20:28

Most people think that being an entrepreneur means starting a business. But there’s another option, an alternative path to independent success: buying a business! We don’t often think of this option, but with some capital and a smart purchase plan, it can be the right move. Pre-owned cars and homes can be great investments, so […]

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Oct 09, 2017
MBA895 Guest Teacher: Dorie Clark – Practical Steps to Taking the Leap Into Entrepreneurship
29:42

So you want to be an entrepreneur. Honestly, who doesn’t? Who hasn’t occasionally dreamed of that freedom and self-determination? Who isn’t intrigued by the thought of making their own living on their own terms? Of course, dreaming is one thing. Doing is another. That’s what we’re here for: to help you become one of the […]

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Oct 02, 2017
MBA894 Are You a Terrible Boss?
22:56

Worst. Boss. Ever. We’ve all had a terrible boss. As entrepreneurs, we never have to have one again. But as our independent business grows, how can we avoid becoming one? That’s the topic of this week’s deep-dive lesson, and it’s one worth exploring. Do you have the courage, the honesty, and the wisdom to ask […]

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Sep 25, 2017
MBA893 Do You Need a Product Road Map?
22:32

The product is never perfect. Smart entrepreneurs realize that in order for a business to grow, the product has to grow with it. But what if you could direct (or at least guide) the evolution of your product? What if you could time that evolution, and set goals for certain improvements? What if you could […]

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Sep 18, 2017
MBA892 How To Master The 3 Branches of Your Business
23:46

A successful business has many components, but all of them fall into one of 3 main categories. These 3 branches of business are the basic aspects of commerce. They are the pillars that hold up any company, big or small. And like any tripod, without each leg in place, the whole thing comes crashing down. […]

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Sep 11, 2017
MBA891 Guest Teacher: Dale Beaumont- How to Use Marketing Partnerships to Scale Fast
27:37

No man is an island, or so they say. By the same logic, no entrepreneur succeeds entirely on their own. Independent business doesn’t mean going it alone or taking a solitary approach. It just means you get to choose the terms upon which you partner with others. When you do, you further your success, and theirs. […]

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Sep 04, 2017
MBA890 Must Read: The Hard Thing About Hard Things by Ben Horowitz
23:32

Independent business is never easy. If it was, everyone would do it! Because we choose the path less traveled, we entrepreneurs need to reckon with challenges and obstacles that the conventionally employed never face. At first, that might seem like a negative. But challenge is what entrepreneurs thrive on. Independence is what we work for. […]

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Aug 28, 2017
MBA889 How to Grow Your Business With Webinars
23:15

At The $100 MBA, we’ve always believed in the philosophy of ABM: Always Be Marketing. Succeeding as an entrepreneur takes more than a great product and a can-do attitude. While starting a business takes some work, it’s maintaining and growing a business that poses the greatest challenge. That’s why a constant, consistent marketing effort is […]

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Aug 21, 2017
MBA888 Guest Teacher Troy Stites- Three Strategies to Automate Your Business Growth
21:14

What’s your website doing right now? If it’s not growing your business for you, it’s not doing its job! Optimizing your website to promote growth is key to your survival in businesses. It’s also the whole point of having one! Too many entrepreneurs put extraordinary time and effort into the design of their website, but […]

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Aug 14, 2017
MBA887 The Working While Traveling Experiment P8: Would I Work While Traveling Again? My Take-Aways From This Experiment
31:02

All good things must come to an end. Our incredible 8 week trip around the world is no exception. But with every ending comes a new beginning— and the end of this journey signals the start of something BIG for ourselves and our listeners! We’re in the magical, timeless little town of Gimmelwald, Switzerland, surrounded […]

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Aug 07, 2017
MBA886 The Working While Traveling Experiment P7: How to Stay Focused in a Busy Time
24:48

So much to see and do, so little time. We’re on week 7 of our map-hopping adventure, finding out just what it takes to build a business while seeing the world. If you’ve ever dreamed of working independently and remotely, this is the series for you! We’re reporting from the front lines of location independence, […]

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Jul 31, 2017
MBA885 The Working While Traveling Experiment P6: What Makes a Business a Great Global Business?
26:52

Go global! We’ve hit the road to learn how seeing the world while growing a business can work. But traveling isn’t the only upside to doing business in a web-connected world. Our ability to market to the whole planet— not just our corner of it— is what gives the 21st century entrepreneur so much freedom. […]

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Jul 24, 2017
MBA884 The Working While Traveling Experiment P5: My Working While Traveling Challenges
28:33

Ah, Venice. We’re floating through the canal-strewn dreamscape of Northern Italy, soaking in the culture and beauty of this bucket-list destination. But it’s not all gondolas and gelato; we’re running an independent business— and we’re here to find out just what it takes to do so while seeing the world. Welcome to week 5 of […]

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Jul 17, 2017
MBA883 The Working While Traveling Experiment P4: Learning From Businesses Abroad
28:00

What can the best Italian meal of your life teach you about running a business? How can the warmth of a Sicilian barista inform your customer service philosophy? How much can you grow as an entrepreneur by consciously, thoughtfully enjoying the world beyond your borders? We’re finding out in this week’s podcast. It’s week 4 […]

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Jul 10, 2017
MBA882 The Working While Traveling Experiment P3: Applying Your Travel Experiences to Your Business
29:19

Fasten your seatbelts, and return your seats and tray tables to the upright position! We’re crossing the globe to find out if it’s really possible to build a business while seeing the world. If location independence is on your list of entrepreneurial dreams, this is the podcast for you! Today’s deep-dive business lesson is Part […]

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Jul 03, 2017
MBA881 The Working While Traveling Experiment P2: Making Time to Work & Play
23:33

Can it be done? We’re continuing our great experiment with the ultimate entrepreneurial dream: working while seeing the world. We’re building towards one of the biggest project launches of our lives (the release of our webinar software, WebinarNinja 5.0), but that’s not stopping us from touring our way across Europe and the USA before heading […]

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Jun 26, 2017
MBA880 The Working While Traveling Experiment P1: Preparing for Travel
21:50

Travel while working. Make money while seeing the world. Grab your laptop and hit the beach. We’ve all been tempted by The Dream. But is truly mobile entrepreneurship possible? Can you run— and grow — a business from the road? Here at The $100 MBA, we’re all about the possible. We’re also all about travel. […]

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Jun 19, 2017
MBA879 Missed Deadlines. What do you do?
21:47

So you’ve missed a deadline. Whether you missed it yourself, someone on your team missed it, or your whole team collectively missed it, missed it is. Spoiler alert: this is going to happen. It shouldn’t happen regularly, but when it does, it’s important to know how to handle it. What matters isn’t that you and/or […]

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Jun 12, 2017
MBA878 Do You Need an NDA (Non-Disclosure Agreement)?
21:16

There’s a new obsession in entrepreneurial circles, and it’s time we looked at it with a critical eye. Non-disclosure agreements (NDA) seem to be all the rage, as independent business people look to protect their new ideas with the legal equivalent of the Great Wall of China. But are they really necessary? More importantly, are […]

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Jun 05, 2017
MBA877 Stop Talking About Your Business That Way
20:14

Few people love their work the way entrepreneurs do. So why do we have trouble discussing it? Most of us can pitch, but how many of us can simply talk about what we do in a way that’s concise and understandable? How many of us can describe our business in a way that shows how […]

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May 29, 2017
MBA876 Guest Teacher Andy Molinsky – How to Successfully Reach Outside Your Comfort Zone
20:14

The comfort zone: we all have one, but not all of us manage to leave it. If you’re in business, it’s not just healthy to evolve beyond what you’re used to. It’s necessary! Your products, your skills, your work ethic; all of these things matter. But none of them add up to success if you’re […]

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May 22, 2017
MBA875 Lessons Learned After a Year of Facebook Ads
24:10

Facebook ads: are they worth it? That’s a question many an entrepreneur asks themselves. Fortunately, we’ve got some insight. We’ve spent the last year running targeted ads on Facebook for our software, WebinarNinja. We’ve seen what the costs- both stated and hidden- are. We’ve seen what kind of effort it takes to make a successful […]

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May 15, 2017
MBA874 Optimizing Your About Page
24:52

What’s the most visited page on your website, after the homepage? Check your analytics, and odds are it’s your “About” section. So many entrepreneurs mistakenly undervalue this page, saving all the thought and pizzaz for the rest of the site. While it’s often an afterthought, the About Page is actually one of your best opportunities […]

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May 08, 2017
MBA873 How to Shoot a Demo Video
17:54

For most products (especially the digital kind), you want a demo video. Actually, you need one. Nothing helps sales more than showing your customers what a product does and how it works. Whether it’s a course, a service, or a software, your visitors need the reassurance. Buying a product you can’t touch is one thing. […]

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May 01, 2017
MBA872 Guest Teacher Matt Bodnar- High Leverage Thinking
19:13

What’s the difference between hard work and success? Leverage! Many people work hard— heck, most people do. But for hard work to become true and lasting profit requires an extra ingredient. It requires an efficiency of effort that maximizes the impact of every second you spend. It requires an approach to business that isn’t just […]

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Apr 24, 2017
MBA871 How Travel Can Improve Your Business
22:41

Do you dream of travel? Many who go into business for themselves do so partially to be free to see more of the world. But what if travel isn’t just the end to your business’ means? What if travel itself can help your business? That’s what we believe, and that’s what we’re discussing today. Getting […]

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Apr 17, 2017
MBA870 The One Skill Every Entrepreneur Must Have
23:38

Beyond marketing and sales, beyond projections and accounting, even beyond innovation and creativity, there’s a skill. One skill makes an entrepreneur successful no matter their background or training: problem solving. What makes or breaks a business is whether or not it solves a consumer problem. What makes or breaks a business person is whether or […]

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Apr 10, 2017
MBA869 The Surprising Truth About Sleep & Success
19:40

How many times are you hitting “snooze?” If you’re tired of being tired, or just wondering if your sleep schedule is holding you back, this is the podcast for you! With so much advice and so many schools of thought on sleep, how do you decide when to set the alarm for? What sleep schedule […]

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Apr 03, 2017
MBA868 How to Approach Launch Partners & Affiliates
28:04

Done right, partnerships and affiliations can add an incredible boost to your product launches. By tying yourself to a whole new audience, you can sell exponentially more! So how should you choose your partners? More importantly, how can you make sure they choose you? Today, we lay out our exact strategy for bringing partners on […]

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Mar 27, 2017
Bonus: Guest Teacher Steve Glaveski – Selling to Big Corporates
14:33

Surprise! This week we’ve got a special bonus episode featuring a special guest teacher! It’s Steve Glaveski, founder of collectivecampus.us and host of the Future Squared Podcast. If you’re running a business-to-business business, you know how hard it can be to land the big clients. Glaveski has secured deals with huge corporate partners— despite his […]

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Mar 21, 2017
MBA867 Building a Customer Support Team
18:47

Customer service isn’t just support for users of your product. It’s part of the product! The price should represent not only what’s sold, but also what your customers know will happen when they need to reach out. Ensuring that customer service is done right means (eventually) hiring people who can do it. How can you […]

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Mar 20, 2017
MBA866 How To Stay Focused with Large Projects
24:07

Go big! When a large project is looming, how can you prepare yourself to tackle it? With so much to be done, how can you create a feasible timetable? Today, we’re outlining exactly how to plot and execute long-term projects. Our biggest project ever, WebinarNinja 5.0, is launching soon. This project was over a year […]

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Mar 13, 2017
MBA865 Starting a Business in a Crowded Marketplace
18:35

Have a great business idea, but afraid there’s too much competition? Well, we’ve got great news: there’s no such thing! Contrary to popular belief, it’s actually easier to compete in a crowded marketplace than it is to be first. Creating demand for a kind of product that doesn’t exist is an uphill battle, to say […]

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Mar 06, 2017
MBA864 The Tough Thing About Tough Decisions
19:35

There are tough decisions, and then there are tough decisions. In business, difficult choices are almost run-of-the-mill. They have to be made every day by someone who can handle the mantle of responsibility. But every once in a while, the entrepreneur is faced with the kind of decision that’s far tougher. It’s worse than simply […]

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Feb 27, 2017
MBA863 4 Habits I Had to Kick To Succeed
25:44

Habits create a business person, for better or worse. Your habits, however subtle and unconscious they might be, define your chances of success! I learned that lesson the hard way after realizing that some of my habits were holding my businesses back. It was tough to acknowledge, but once I did, the results were astounding. […]

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Feb 20, 2017
MBA862 How To Know Your Business is Failing
21:33

Every new business owner has doubts. That’s healthy! If you’re in that crucial first year or two, it’s important to be brutally honest with yourself in order to make sure you’re on track to succeed. Are you really making it? How can you best answer that question? What needs to be analyzed in order to […]

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Feb 13, 2017
MBA861 A Marketing Strategy That Works & How To Do It
30:51

If there’s one topic our listeners want to know more about, it’s marketing. You could have the best product in the world, but without marketing, you don’t have a business. In fact, the ideal marketing strategy is in place before the product is! That’s the lesson we’re teaching in today’s deep-dive tutorial: our proven marketing […]

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Feb 06, 2017
MBA860 How to Re-Launch a Product P2
21:42

Welcome to Part 2 of our very, very in-depth lesson on (re) launching your products! We want you to master the art of the launch, because it’s a skill you’ll need over and over again. With our formula, launching can become second nature. With a little practice, each and every new iteration of your product […]

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Jan 30, 2017
Bonus: Guest Teacher John Lee Dumas – Master Productivity, Discipline & Focus
14:43

Get the most from your time! John Lee Dumas is a productivity expert, having taught countless entrepreneurs how to get things done through EOFire, The Freedom Journal, Podcaster’s Paradise, and his newest release: The Mastery Journal. Today, he’s here to give us a breakdown of the fundamental concepts behind the Mastery Journal, and help us […]

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Jan 24, 2017
MBA859 How to Re-Launch a Product P1
26:23

You’ve validated the idea. You’ve built the business. You’ve launched the product. Now comes possibly the most important part of all: RE-launching the product! Every successful business has to master the art of the relaunch (just look at how many iPhones have come out in the last few years). While initial launches are the most […]

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Jan 23, 2017
Bonus: Must Haves- Noah Kagan’s New Podcast: Noah Kagan Presents
7:44

It’s a banner week for bonus content! Today, we’ve got a special preview of an exciting new podcast from friend-of-the-show and all-around entrepreneurial genius Noah Kagan! His new series, Noah Kagan Presents, is a daring, original, raw look at what makes other entrepreneurs tick. It’s so good, we just had to recommend it and share […]

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Jan 18, 2017
MBA858 Are You A Good Enough Leader?
23:14

To succeed, a business needs competent leadership. But what makes a great leader? Is it drive? Is it the confidence to bear authority? Or is leadership about more than just ambition? Today we discuss 8 key personal characteristics that define great leadership, from confidence to emotional intelligence. As our own software company, WebinarNinja, grows, we’ve […]

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Jan 16, 2017
Bonus: Guest Teacher Danny Iny- How to Start Selling Courses as a New Revenue Stream, and Get Paid Immediately
12:28

Online courses are becoming more and more central to the way consumers learn. With the demand for new skills in an ever-changing market growing— and the value of traditional education coming into question— now is a fantastic time to sell know-how. So what makes a viable, profitable online course? In this bonus episode, special guest […]

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Jan 10, 2017
MBA857 How To Upgrade Your Business’ Talent
25:03

A successful business is the result of hard but necessary choices. One of the hardest is the decision to transition between old and new team members. While your original team is to thank for your current success, it’s often the case that new talent is required to reach the next level. How can this be […]

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Jan 09, 2017
MBA856 How To Know When It’s Time to Make a Change
17:51

It’s time for a change! The $100 MBA Show has been a blast to produce and share with our fantastic, insightful, loyal listeners these last few years. Now, we’re refocusing our efforts towards a more specific, in-depth examination of what it takes to build a small business. We’re shifting from our short, daily format to […]

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Jan 02, 2017
MBA855 Q&A Weekends: Do you make New Year Resolutions? Why or Why Not?
13:40

It’s a new year, and we’re kicking things off with a very special question! This one doesn’t come from a normal listener, though. It comes from in-house, and the dynamic mind of our own co-founder Nicole! She asks about the value of New Year’s resolutions. And whether they can actually have a positive impact on […]

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Jan 01, 2017
MBA854 Q&A Weekends: Should I give free access to my product to influencers or should I charge them? [REBROADCAST]
11:11

You’ve got questions, and we’ve got answers! Today’s episode is a rebroadcast of a specific, important question about marketing. When an influential person in the market wants to check out your product, should you charge them for it? The answer, like many, depends. We review the different ways to give access to influencers, and the […]

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Dec 31, 2016
MBA853 5 Things I Learned From 5 People in 2016 Plus Free Ride Friday!
16:15

Over the course of the year, we’ve done our best to learn. We’ve read, we’ve studied, and we’ve experimented. But the greatest lessons we’ve gotten have come from people. Colleagues, friends, even complete strangers have opened our eyes and made us better entrepreneurs. Today, we review some of the greatest things we’ve learned from some […]

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Dec 30, 2016
MBA852 Stop Trying To Discover Your Passion [REBROADCAST]
13:38

Passion is overrated. That’s the message we’ve been pushing for a while now, and it’s gotten no less controversial. That’s why we’re airing this archived episode that inspired quite a bit of feedback! While following your passion is a nice idea, it’s definitely not a requirement for an entrepreneur. Instead, we advocate a different approach- […]

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Dec 29, 2016
MBA851 My Top 5 Books in 2016
15:16

The year’s almost over, and what have we learned? A lot, apparently. And no small thanks are due to the fantastic books we’ve read. We’ve reviewed 26 books this year, and today we give high praise to the best 5. We explain how they’ve impacted our business practices, and why they’re very worth the limited […]

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Dec 28, 2016
MBA850 When Should You Seek Investment? [REBROADCAST]
11:52

When your business is struggling, seeking outside investment can be a very tempting idea. But is it the right move? We talked about that very thing a while back, but we still get questions about it regularly. That’s why we’re rebroadcasting this archived episode. We discussed the different kinds of investment, the alternatives to accepting […]

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Dec 27, 2016
MBA849 Must Read: Grit by Angela Duckworth
14:31

Welcome to another Monday, and another fantastic must-read book for the entrepreneur! This week’s review is of Grit by Angela Duckworth. A lot of buzz has surrounded the release of this one, and for good reason. It’s an eye-opening look at the value of consistency and perseverance, but it’s no simple motivational speech. It explores […]

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Dec 26, 2016
MBA848 Q&A Weekends: Is it too late to start a podcast?
10:58

Podcasts are everywhere. Does yours stand a chance? Today’s listener Q&A is about the saturation of the online marketplace with new podcasts, and what it takes to make one successful. We talk about the realities of the market, the size of the potential audiences, and the approach that makes the best podcasts work. We’ve produced […]

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Dec 25, 2016
MBA847 Q&A Weekends: I want to open a restaurant/ cafe. Any advice? [REBROADCAST]
11:54

If there’s one industry out there that’s tougher than most, it’s the restaurant industry! In this rebroadcast listener Q&A, we helped one audience member get ready for the realities of the business. We discussed the factors that make food and beverage service work, and how the food is only half the battle- or less! We […]

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Dec 24, 2016
MBA846 How To Have Less Meetings Plus Free Ride Friday!
14:36

Meetings are necessary. But all too often, they end up wasting time that could be better spent. By minimizing the number of meetings you hold, you can maximize their usefulness and free your team up to do their jobs. Today we discuss how to cut down on meetings, and only hold the ones that truly […]

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Dec 23, 2016
MBA845 Making the Most Out of a Slow Time in Business [REBROADCAST]
13:03

You’re not always busy. That’s a good thing! Cyclical slow periods are a boon if utilized properly. With the extra time, you can make the improvements to your business that make the next rush even better! From professional development to research to team-building, there are a million ways to leverage the doldrums into revenue. This […]

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Dec 22, 2016
MBA844 How to Use Webinars to Validate Course Ideas
13:05

So you’ve got a great idea for an online course. Will it sell? There are lots of ways to find out, but we think webinars hold the key! Webinars are underutilized for idea validation, but with the right structure, you can accurately gauge interest levels- and predict conversion rates. Find out how webinars can help […]

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Dec 21, 2016
MBA843 Open Registration vs. Registration Windows for Your Products [REBROADCAST]
15:57

What’s the best way to structure signups for your online course or other service? While some businesses keep registration open, others deploy the registration window strategy. Does limiting signups to windows create scarcity and drive interest? Does keeping it open encourage signups all year long? In this rebroadcast episode, we go over the ups and […]

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Dec 20, 2016
MBA842 Guest Teacher: Briana Borten – How to Set and Get Goals with Soul
14:50

Why are you in business? How does what you believe inform the way you do business? These questions are a little on the esoteric side, but they’re vital for entrepreneurs. That’s why we’ve welcomed today’s special guest teacher, Briana Borten. She’s here to explain how to align your business goals with your personal values, and […]

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Dec 19, 2016
MBA841 Q&A Weekends: How do you not get lazy when creating so much consistent content?
11:29

Content marketing requires a lot of (wait for it) content! So what’s the key to consistently creating enough to meet your needs? Today’s listener Q&A is all about the strategies we use to keep the content flowing, and the laziness at bay. We share some specific tricks for staying focused, creative, and productive day after […]

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Dec 18, 2016
MBA840 Q&A Weekends: I need to fire an employee. Any advice? [REBROADCAST]
12:03

Firing happens. It’s a reality of business, and it’s important to do it right. In this popular archived episode, we went over how to fire employees the right way. By offering your firee dignity, respect, and hope for the future, you can make the tough thing easier- and save your business in the process. Hear […]

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Dec 17, 2016
MBA839 The Advantages of Selling High Ticket Products & Services Plus Free Ride Friday!
13:30

What’s your product worth? Many business owners assume that the lower the price, the better the chance it’ll sell. But the high-end market has its own logic, one that anyone can understand. Today we discuss the benefits of selling high-value products at high prices. Not only can it work, it can be even easier than […]

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Dec 16, 2016
MBA838 How To Raise Prices & Have Your Customers Love You For It! [REBROADCAST]
15:26

Scared to raise your prices? You shouldn’t be! Done right, a price hike can give your business a boost. It doesn’t have to cost you a single customer. In fact, it can bring you more. In this rebroadcast, we explained how to raise prices in a way that maintains your current customers’ level of satisfaction […]

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Dec 15, 2016
MBA837 Why Loyalty Always Beats Money
12:02

Loyalty is the greatest asset. In today’s episode, we explain how earning personal loyalty is better in the long run than earning money. While money has an immediate, quantifiable effect, loyalty pays off in ways that drastically improve your bottom line- when you least expect it. We offer powerful examples of how loyalty has benefited […]

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Dec 14, 2016
MBA836 Why Not Having Fun Can Cost You Your Business [REBROADCAST]
15:01

Fun matters! In this archived episode, we took on a topic that’s ignored way too often: the need to have fun in business. This isn’t feel-good fluff; your level of enjoyment in the business directly affects the bottom line. We discussed how, and what to do if the fun just isn’t there. If you’re not […]

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Dec 13, 2016
MBA835 Must Read: The Subtle Art of Not Giving a F*ck by Mark Manson
13:29

Looking for a brutally honest approach to life and business? Have we got the book for you! This week’s must-read for the entrepreneur is Mark Manson’s The Subtle Art of Not Giving a F*ck, and the title tells you exactly what makes this book great. Direct and practical, Manson hammers home the notion of prioritizing […]

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Dec 12, 2016
MBA834 Q&A Weekends: Do I need to write a book to be an authority in my market?
8:35

Our listeners have questions, and we have answers! This weekend, someone wants to know if writing a book is truly a must. Can you really establish your credibility without being an author? We discuss why books are such powerful tools for building your brand- but how they’re not the only option. Tune in, and hear […]

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Dec 11, 2016
MBA833 Q&A Weekends: How long should I expect it will take to be profitable? [REBROADCAST]
10:45

We know what weekends are for: listener Q&A! Today we revisit a question from the archives about profitability. One audience member wanted to know how long it takes for a new business to become profitable. With examples ranging from weeks to years, what’s a new entrepreneur to expect? We discuss how to set yourself for […]

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Dec 10, 2016
MBA832 Are You Having Fun? Plus Free Ride Friday!
11:59

Business is fun! At least, it should be. While we believe that entrepreneurship is hard, challenging work, we also believe it should be enjoyable. Today we discuss how to check in with yourself, and be honest about the level of fun in your working life. You may not love every second of running your business, […]

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Dec 09, 2016
MBA831 Is Time Really Money? [REBROADCAST]
13:25

We’ve all heard the phrase “time is money.” But we think this little nugget of wisdom might just be past its sell-by date. Is giving up time for money a good investment? How much of your time is money really worth? Let’s go back and discuss why time is the priority, and money only the […]

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Dec 08, 2016
MBA830 Free Plans Vs. Free Trials
12:48

Getting customers to commit to subscription services takes finesse. Offering free trials is one way to do it; offering a free plan is another. One is time-sensitive and allows you to showcase the full strength of your product. The other is open-ended but limited in how much it offers. Both demonstrate the value of your […]

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Dec 07, 2016
MBA829 Four Ways to Be More Confident in Business [REBROADCAST]
12:46

Confidence matters. In business, it’s a prerequisite for success. That’s why it’s important to actively build your own confidence, grounded in your actual value and accomplishments. Today, we reach back into the archives to share four proven strategies for boosting your own self-image. These practices will make you the assured leader your business needs. Utilize […]

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Dec 06, 2016
MBA828 Guest Teacher: Jordan Harbinger – How to Reach Out to Influencers The Right Way
15:37

Let’s start the week right! Today we’ve got another fantastic guest teacher with more incredibly valuable advice. Jordan Harbinger is an expert in using the social sciences to network and build relationships. Today, he teaches us how to get in good with busy, influential people in specific markets. By establishing working relationships with big names […]

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Dec 05, 2016
MBA827 Q&A Weekends: How do I break up with my business partner?
10:03

It’s not you- it’s me. Sometimes business partnerships have to end. Like any relationship, they should be ended in the most amicable, mutually respectful way possible. Today we help one listener learn how to “break up” with their business partner. We discuss the way to prepare for the conversation, the way to approach your soon-to-be […]

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Dec 04, 2016
MBA826 Q&A Weekends: Is a sales video a must for selling my online course? [REBROADCAST]
10:46

Sales videos are definitely effective, but are they a requirement for online courses? Today, we rebroadcast an episode in which one listener wants to know exactly how necessary they are. We discussed the costs, the benefits, and the resources available for making low-cost, low-stress videos. Knowing how well sales videos convert is important, but knowing […]

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Dec 03, 2016
MBA825 How Giving Up Control Makes Better Products Plus Free Ride Friday!
14:44

It’s FREE RIDE FRIDAY!!! On today’s episode, we take on a broad but important topic: how to let go. As your business grows, it becomes more and more necessary to take your hands off the reins. Hiring dependable people and trusting them is a skill, and not always an easy one to develop! We discuss […]

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Dec 02, 2016
MBA824 Are Some Customers Better For Your Business Than Others? [REBROADCAST]
13:02

There are customers, and then there are customers. Some customers can do so much for you business that it’s worth putting extra effort into pursuing them. It may even be worth it to give your product away to certain people! Tastemakers, influencers, and other “power users” can catapult your business forward. In this classic episode […]

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Dec 01, 2016
MBA823 The #1 Growth Hack That Has Helped Me
12:46

Growth is always the goal, and the Internet is full of tips on how to achieve it. Of all the tricks, hints and hacks, there’s been one piece of advice that’s done more for our business than any other. It’s broad, but actionable. It takes some practice, but it’s effective. It’s all about picking your […]

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Nov 30, 2016
MBA822 Can You Build a Successful Business Alone? [REBROADCAST]
11:43

Business is usually a team sport. But can a lone wolf be successful? In this popular archived episode, we discussed solopreneurship, its advantages, and its limits. Committing to a one-man or woman operation has its up sides, but it may require redefining your personal notion of what success means. We covered all the ins and […]

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Nov 29, 2016
MBA821 Guest Teacher: Stephen Warley- 4 Steps to Get Unstuck in Business
15:23

We all get stuck, in business and in life. When you’ve hit an obstacle or plateau, what can you do? What’s the best course of action when you can’t see a course of action? Today, special guest teacher Stephen Warley helps us get over the hump. Warley has interviewed countless successful entrepreneurs. He’s taken the […]

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Nov 28, 2016
MBA820 Q&A Weekends: How do I get more people to show up to my webinars?
12:49

Webinars are one of the most powerful tools for connecting with your audience. So how can you make sure people show up to yours? That’s what one listener wants to know for this week’s Q&A Weekend session. We discuss the best strategies for advertising your webinar, getting signups, and making sure those signups become showups! […]

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Nov 27, 2016
MBA819 Q&A Weekends: I want to partner with someone in their business. How do I approach them? [REBROADCAST]
10:53

Doing it alone works for some, but not everyone is cut out to be a solopreneur. For today’s Q&A Weekend session, we’re rebroadcasting a classic episode in which one listener asked how to approach a potential business partner. We discussed how to identify a good partner, make the connection, demonstrate your value, and earn their […]

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Nov 26, 2016
MBA818 Why Google Alerts Are So Important Plus Free Ride Friday!
13:33

Keeping your finger on the pulse of the market can be tricky. What if there was a way to know what’s being said about your industry (and your business specifically) as soon as it’s said? Welcome to Google Alerts! This vital tool lets you stay engaged with your consumer base, address misperceptions, and stay a […]

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Nov 25, 2016
MBA817 How to Craft an Effective Newsletter For Your Subscribers [REBROADCAST]
13:13

If you’re not emailing, you’re not marketing. That’s why we dedicated this archived episode to crafting the best possible regular newsletters. With humor, honesty, and creativity, you can send emails that customers want to read, not delete. More importantly, you can send emails that convert to sales. Click play! Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]

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Nov 24, 2016
MBA816 Art That Can Help You & Your Business
11:40

Motivation matters. And sometimes the best motivation can be an inspiring piece of art, be it a film, a book, or in our case, a painting! Today we discuss how great art can make you a better entrepreneur, and how one renowned piece helps keep us here at The $100MBA in the right headspace. We’ll […]

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Nov 23, 2016
MBA815 Is Co-Working a Good Choice for Your Business? [REBROADCAST]
14:01

The traditional office isn’t the only option for small businesses. While many work from home, more and more are choosing co-working spaces for the cost and convenience. But are they right for your business? We’ve used them ourselves, and in this archived episode we discussed the benefits and drawbacks as we experienced them. Click play, […]

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Nov 22, 2016
MBA814 Guest Teacher: Stephen Kane- 5 Tips for Dealing with Disputes
16:49

Disputes happen, including the legal kind. That’s why we’ve brought today’s special guest teacher onto the show! Stephen Kane is a skilled small business attorney who’s seen every kind of legal kerfuffle an entrepreneur is likely to face. He stopped by to show us how to avoid legal trouble, and how to deal with it […]

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Nov 21, 2016
MBA813 Q&A Weekends: How do you know it’s time to let go a low performing employee?
10:53

Letting an employee go is almost never easy. But when someone isn’t adding the value you’re paying them for, it’s got to be done. For today’s Q&A session, we help one listener figure out when it’s time to say goodbye, and how to make sure it’s the right decision. By giving the employee every chance […]

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Nov 20, 2016
MBA812 Q&A Weekends: Do discounts or offers alienate past customers? [REBROADCAST]
11:02

Change is the nature of business. But when you make a change in pricing with a nice promotional discount, are you being unfair to the people who’ve already paid? That’s the question one listener asked in this archived episode, and we decided to rebroadcast our answer. We discussed how to approach the issue of keeping […]

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Nov 19, 2016
MBA811 Is Sharing Your Business Journey Effective? Plus Free Ride Friday!
14:37

Sharing is caring, or so we’re often told by guidance counselors. But is there such a thing as too much sharing when it comes to your business? Today we take a look at entrepreneurs who let their audience in on the process, and strive to conceal as little as possible about how the sausage is […]

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Nov 18, 2016
MBA810 How to Make Decisions in Business [REBROADCAST]
14:18

Decision-making is one of the biggest obstacles for many new entrepreneurs. In fact, the decision to become an entrepreneur is intimidating enough! That’s why today’s archived episode is worth another listen. We’ve got a specific strategy for making decisions that takes the apprehension and anxiety out of the equation. Remember, not making a decision is […]

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Nov 17, 2016
MBA809 How Breaks In Your Day Can Help You Get More Done
13:47

Give yourself a break! Actually, give yourself several. That’s the lesson of today’s episode, and it’s not because we want you to relax. Taking strategically timed breaks doesn’t trade productivity for relief. It actually helps you do more! We discuss the best work to break ratio, how to differentiate work time from break time, and […]

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Nov 16, 2016
MBA808 How to Budget for Your Business [REBROADCAST]
10:52

Many entrepreneurs aren’t business people at first. They’re just people with a skill or talent they want to monetize. That’s why episodes like this are so important, and why we decided to rebroadcast this one. Business budgeting is a learned skill, and it can be daunting. That’s why we discussed a uniquely safe, less risky […]

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Nov 15, 2016
MBA807 Must Read: Total Recall by Arnold Schwarzenegger
15:27

It’s Monday, and time for another great must-read book recommendation! This week’s author is one of the biggest names in sports, movies and politics– a true Renaissance entrepreneur whose dreams are the only things bigger than his pecs. Arnold Schwarzenegger came from nothing, sought a goal, and did everything necessary to achieve the impossible. He’s […]

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Nov 14, 2016
MBA806 Q&A Weekends: How important is it to have an audience prior to launching your podcast show?
16:57

  It’s time for another round of listener Q&A, and this time we’ve got a tough one! Podcasting is one of the best kinds of content marketing. But is it the “front line” of a great marketing strategy, or is it the result of one? Which comes first, the chicken of a large audience, or […]

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Nov 13, 2016
MBA805 Q&A Weekends: I want to start an online business but life gets in the way. How do I get started? [REBROADCAST]
12:27

It’s the weekend! That means we turn our attention to our listeners and their insightful questions. A while back, we were asked how it’s possible to start a business when all the distractions of life are present. This question was so relevant, and our answer so good, we filed both away for future audience enjoyment. […]

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Nov 12, 2016
MBA804 How to Stick to Client Deadlines Plus Free Ride Friday!
14:58

It’s FREE RIDE FRIDAY!!! That means two things: one lucky listener gets a free subscription, and we’ve got a stellar podcast lined up! Today we discuss how to meet deadlines in your work. Staying on schedule can be absolutely, deal-breakingly vital to your clients. Our advice on how to schedule yourself into a consistently good […]

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Nov 11, 2016
MBA803 How to Identify Your Strengths and Use Them [REBROADCAST]
11:51

Everyone has strengths. Often we’re taught to focus on improving our weaknesses, but what if we simply “doubled down” on the things we’re best at? That’s the topic of today’s archived episode. Finding out what you absolutely rock at is the key to establishing your business. We discuss how to discover what you’re greatest at, […]

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Nov 10, 2016
MBA802 How to Run a Successful Email Promotion
14:29

Here at The $100 MBA, we believe that email is still one of the most powerful, effective marketing tools your business can have in its arsenal. Emails can’t be ignored, even if it’s only to delete them! So what steps can you take to make your promotional email campaigns work? We discuss how many emails […]

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Nov 09, 2016
MBA801 How to Manage Frustration in Your Business [REBROADCAST]
10:42

Feeling frustrated? We definitely know what that can be like! Today we’re rebroadcasting an important episode about how anger can derail your performance as an entrepreneur. Red tape, endless bureaucracy, and unexpected disappointments are part of the challenge. We discuss some specific strategies for keeping your cool and moving forward with professionalism and sheer, icy […]

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Nov 08, 2016
MBA800 SPECIAL: #100MBAStories Celebration!
18:41

Welcome to the 800th episode of The $100 MBA Show! It’s been a long road, and today we’re celebrating with a special episode dedicated to all our listeners. So many audience members have benefitted from this podcast that we’ve invited them to share their stories with the rest of us. Today we’re featuring 10 stories […]

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Nov 07, 2016
MBA799 Q&A Weekends: How much time do I need to know if my blog is working?
13:45

It’s Sunday, and we’ve got another fantastic question for Q&A Weekend! Consistent blogging establishes credibility, maintains a relationship to your audience, and (maybe best of all) helps your website climb the search engine rankings. But how do you know if it’s doing well? Today, we describe how long building an effective blog can take, how […]

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Nov 06, 2016
MBA798 Q&A Weekends: Do product launches work? If so, why? [REBROADCAST]
10:40

Are product launches an effective sales tool, or just hype? It’s Q&A Weekend, and one listener wants to know. Capitalizing on the sheer newness of a product can be a valid strategy, but only when it’s done with finesse. We discuss the positive effect a well-done launch can have on customer relations, plus the different […]

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Nov 05, 2016
MBA797 How to Plan Your Next Year PT2 Plus Free Ride Friday!
16:51

2017 is around the corner. Time to get ready! Today we air Part 2 of our 2 part series on planning out your whole business year, from start to finish. We discuss how to prioritize your business needs and choose the specific goals that will have the biggest impact. Plus, how to make yourself accountable […]

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Nov 04, 2016
MBA796 Is Upselling Scammy? [REBROADCAST]
11:50

Upselling: everyone from waiters to electronics sales people do it. But is it ethical? Is it a trick? Is it a way of manipulating a customer into spending money they shouldn’t? We think that’s up to you! Today we discuss the right ways and the wrong ways to upsell. It’s an important topic that we […]

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Nov 03, 2016
MBA795 How to Plan Your Next Year PT1
14:48

New Year’s is only 2 months away. Why does that matter? Because NOW is the time to start planning 2017! We believe that mapping out the whole year in advance is the most efficient (and motivating) technique you can use. This is Part 1 of a 2-part series. Be at your most productive, organized, and […]

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Nov 02, 2016
MBA794 The 5 Mistakes to Avoid with Affiliate Marketing [REBROADCAST]
12:58

If you’re thinking about affiliate marketing, this is the podcast you need to hear! Affiliate marketing can be useful (and profitable), but it comes with a unique set of pitfalls. Doing it too much or with the wrong partners can risk your brand and the future of your business. That’s why we’ve unearthed this archived […]

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Nov 01, 2016
MBA793 Must Read: Pre-Suasion by Robert Cialdini
14:42

It’s finally here: the long-awaited follow up to one of the most influential books on business! Robert Cialdini’s Influence made a splash when it was published in the 80’s. Now, Pre-Suasion delves even further into the psychology of persuasion. Using research-based techniques, you can bring customers, colleagues, and everyone else around to your way of […]

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Oct 31, 2016
MBA792 Q&A Weekends: How many pages do you recommend your ebook to be?
10:03

Another weekend, another great question from the audience! For today’s Q&A, we respond to a listener who wants to know how long an e-book should be. The answer depends on the goals of the book. From promotional freemiums whose value lies in what the reader buys next, to full-length books that products in and of […]

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Oct 30, 2016
MBA791 Q&A Weekends: You’ve had physical and online businesses. Which one do you prefer and why? [REBROADCAST]
12:51

It’s the weekend once again- time for some listener Q&A! Today, one audience member asks whether online or offline businesses are preferable. We’ve operated both, and we definitely have a favorite. More importantly, one is far more accessible to new entrepreneurs. Both have their ups, downs and in-betweens. We discuss them all. Click play! Stitcher | SoundCloud | Podcast […]

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Oct 29, 2016
MBA790 The 4 Worst Pricing Mistakes You Can Make Plus Free Ride Friday!
15:23

Pricing can be a tricky subject. It makes many entrepreneurs nervous. How much is too much? Too little? On today’s episode we’ve got the answers. We discuss price-setting policies that make sense for your business (and no one else’s). Plus, we help you learn how to communicate changes in pricing to your customers in a […]

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Oct 28, 2016
MBA789 Overwhelmed? Where and How to Start Your New Business Part 3 [REBROADCAST]
10:57

Welcome to the third and final installment of our classic archived series on starting a new business! Parts 1 and 2 covered the basics of determining the nature of your business and setting it up. In Part 3, we discuss how to “onboard” your first customers, build momentum, and start innovating the product immediately. Make […]

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Oct 27, 2016
MBA788 Four Things You Can Learn From Samsung’s Note 7 Disaster
14:46

Is there a better skill in business than overcoming and learning from mistakes? For an extreme recent example, we need to look no further than Samsung and their flaming phone debacle. When Galaxy Note 7’s started bursting into flame, many assumed the company was done for. However, they’ve addressed the problem and remain profitable. Today […]

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Oct 26, 2016
MBA787 Overwhelmed? Where and How to Start Your New Business Part 2 [REBROADCAST]
12:21

We’re back with the second edition of our classic series from the archives! Starting your first new business is tough. In fact, it may be the hardest part! Fortunately, we’ve got actionable steps that anyone can follow. Cut through the mountains of information, apprehension, and tasks to get going with a lean and mean startup. […]

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Oct 25, 2016
MBA786 Guest Teachers: Nancy Duarte and Patti Sanchez – 4 Tips to Communicating Change to Your Team
12:46

A change is gon’ come. But how should you address it with your employees? Today’s special guest teachers are here to tell us just that. Nancy Duarte and Pattie Sanchez are the co-authors of Illuminate, a comprehensive guide to inspiring communication. They stopped by to discuss the best ways to prepare your team for changes, […]

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Oct 24, 2016
MBA785 Q&A Weekends: There are so many choices. How did you choose the business you run? How do I choose mine?
14:31

You’re ready to start an independent business, but deciding what kind can be incredibly tough! Today’s listener Q&A brings us the first question every entrepreneur has to answer: What business am I going into? Narrowing the huge variety of choices down to the one that’s right for you can seem intimidating, but we’ve got some […]

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Oct 23, 2016
MBA784 Q&A Weekends: I got a couple of comments that were horribly rude on my blog. Should I take these nasty comments with validity? [REBROADCAST]
11:57

Hate is the price of success. The more your business grows, the more critics you’ll have to deal with. While many may be constructive and helpful, there’ll always be the trolls, the haters, and the misanthropes. In this classic Q&A episode, we helped one listener learn how to deal with the rudest and crudest comments […]

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Oct 22, 2016
MBA783 How to Offer an Online Coaching Program Plus Free Ride Friday!
14:45

Programming, weightlifting, crochet, you name it- if you have a skill, you can monetize it! Online coaching services are a great way to turn your own knowledge and experience into profit. The best part? You don’t have to be an expert or a guru. You only have to be further down the path than the […]

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Oct 21, 2016
MBA782 Overwhelmed? Where and How to Start Your New Business Part 1 [REBROADCAST]
12:33

You want to start a business, and you’ve done the research. Problem is, there’s just too much information to sort through! When you’re overwhelmed by the amount of decisions to be made to get your business running, it’s important to take it step by step. That’s why we outlined those initial steps in this archived […]

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Oct 20, 2016
MBA781 How To Make Big Decisions
12:37

Big decisions can be intimidating. How can we take the stress- and the indecision- out of the process? There are ways! We’ve got some specific strategies to systematize your decision-making. By following these guidelines, you can make big, scary decisions confidently and in a timely manner. After a while, you’ll know you can trust yourself […]

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Oct 19, 2016
MBA780 How To Know If Your Business is Not Right For You [REBROADCAST]
11:34

  There’s no such thing as success if your heart’s not in it. We’ve learned that the hard way ourselves. So how can you know when the business you’re in isn’t suited to you? In this classic episode from our early archives, we discuss the signs that your business- even if it’s making money- doesn’t […]

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Oct 18, 2016
MBA779 Must Read: Manage Your Day-to-Day by Jocelyn K. Glei
13:19

  We should be smart about how we schedule our week and our month. But how smart are we when it comes to scheduling our day? This week’s must-read offers a whole new perspective on time management and getting the most out of your day. Manage Your Day-To-Day by Jocelyn K. Glei isn’t a book […]

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Oct 17, 2016
MBA778 Q&A Weekends: Do I need to have affiliates for my next product launch?
9:32

It’s the weekend, and that means another great question from the audience. Today we’ve got a listener who wants to know if taking on affiliates is the best way to go when launching a new product. We weight the ups and downs, discuss the alternatives, and give our best advice to those who choose to […]

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Oct 16, 2016
MBA777 Q&A Weekends: My business is not doing well. Should I take out a personal loan? [REBROADCAST]
12:57

Today’s Q&A Weekend episode is a particularly serious one. That’s why we decided to bring it out of the archives and rebroadcast it for the benefit of all our listeners. A while back, one audience member asked if it was a good idea to take out a personal loan in order to save a business. […]

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Oct 15, 2016
MBA776 Digital Products You Can Create for Less than $100 Plus Free Ride Friday!
15:58

Happy FREE RIDE FRIDAY!!! We’ve got a fantastic episode for anyone looking to jump-start their entrepreneurial career the only way we recommend: by getting in there and selling something! With very little capital, anyone can create valuable products that are easily sold online. With some effort and creativity, you can make the overhead negligible and […]

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Oct 14, 2016
MBA775 Four Things to Avoid When Dealing with Customers [REBROADCAST]
12:47

What keeps customers loyal? What inspires them to bring more customers your way? Keeping the people who pay your bills happy takes some mindfulness. It also takes a conscious effort to avoid the slip-ups that plague so many inexperienced business people. Today we’re rebroadcasting a fantastic episode from the archives about the worst customer relations […]

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Oct 13, 2016
MBA774 How to Build Relationships with Sponsors
11:49

Sponsors aren’t just sugar daddies there to pay the bills in exchange for exposure. Ideally, they’re your partners in serving your audience. Today we discuss how sponsorship shouldn’t just be a transaction. It should be a relationship. Like any relationship, it has to be nurtured. But like any relationship, the long-term rewards are worth the […]

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Oct 12, 2016
MBA773 Knowing When To Quit [REBROADCAST]
12:16

Are you a quitter? Depending on the context, that might not be a bad thing! Giving up on what clearly doesn’t work allows you to focus on what does. While determination is an essential ingredient in entrepreneurship, clinging to a sinking ship is more stubbornness than determination. Today we discuss the signs that it’s the […]

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Oct 11, 2016
MBA772 Guest Teacher: Shama Hyder- Facebook Live and the Impact it Can Have on Your Business
14:11

Facebook Live is here! Today, we’ve got a special guest teacher to tell you exactly how you can take advantage of it. Shama Hyder is the woman behind marketingzen.com, and she knows a thing or two about content. She’s also convinced that Facebook Live could potentially blow YouTube out of the water in terms of […]

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Oct 10, 2016
MBA771 Q&A Weekends: What options do I have for video content?
12:36

It’s easier than ever to produce and feature video content. But how can we add a little variety? That’s the question behind today’s listener Q&A, and we’ve got lots of answers. From live feeds to narration to animation, there’s lots of ways to spice up your content. You just need the right resources and know-how […]

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Oct 09, 2016
MBA770 Q&A Weekends: Should I start my business around a passion or a skill? [REBROADCAST]
10:42

It’s Q&A Weekend, and we’ve unearthed a classic episode from the archives that bears rebroadcasting! So many people are encouraged to “follow their passion” in business, but is that really the way to go? One listener seemed a little suspicious, and wondered if skill was more likely to produce success than passion. Good point! We […]

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Oct 08, 2016
MBA769 Build Your Email List Before It’s Too Late! Free Ride Friday!
13:00

It’s FREE RIDE FRIDAY!!! And have we got an important episode for you! We’d like to think we know a thing or two about marketing. If there’s one key to successful marketing, one fundamental ingredient that no business can afford to neglect, it’s the email list. This vital resource has to be built patiently, and […]

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Oct 07, 2016
MBA768 Can You Hustle Too Hard? [REBROADCAST]
11:29

Business is a marathon, not a sprint! Sometimes, when we move too fast and push too hard, the effect is counterproductive. We addressed this very problem on the podcast over a year ago. Now we’re bringing the episode back for those who haven’t heard it, or haven’t heard it in a while. Burnout is a […]

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Oct 06, 2016
MBA767 How to Deliver Bad News To Customers
12:14

Sometimes, things don’t go according to plan. And sometimes, it negatively affects your customers. When you’ve got bad news for the people that support your business, how should you break it to them? From small businesses like ours to giant companies like Tesla, overpromising and under-delivering happens. Today we discuss how to be upfront, honest, […]

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Oct 05, 2016
MBA766 Can You Grow Too Fast? [REBROADCAST]
9:08

Sometimes a lesson is so good it’s worth hearing again! Today we’re bringing you this classic from the archives, as it was no longer available to newer listeners. It’s a fundamental lesson on something that we often forget to look out for: growing too fast. Yes, there is such a thing, and it’s the reason […]

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Oct 04, 2016
MBA765 Must Read: Shoe Dog by Phil Knight
16:03

It’s Monday, and we’ve got a top-shelf must-read for all the budding entrepreneurs out there. Shoe Dog is the autobiography of Phil Knight, founder of Nike. Today, Nike is arguably the most successful sporting goods producer worldwide- but it didn’t get there without a lot of struggle, perseverance, and a little controversy. Knight tells the […]

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Oct 03, 2016
MBA764 Q&A Weekends: I’m new to Facebook Ads. How much should I spend at the start?
11:51

Facebook ads are effective, but they’re not cheap. So how much should a new advertiser spend? That’s the question we’re asked for today’s listener Q&A, and we’ve got the answer. By keeping the right advertising goals in mind, you can truly get your money’s worth on Facebook. Listen in to hear how. Click play! Stitcher | SoundCloud | Podcast […]

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Oct 02, 2016
MBA763 Q&A Weekends: Affiliate offers- How much is too much for my subscribers? [REBROADCAST]
12:11

Ask, and you shall receive! It’s Q&A Weekend, and that means we’re here to field whatever questions our listeners have. Today, we revisit from the archives one listeners question about affiliate marketing. How much can you do before you start to alienate your own customers? It’s a tricky business, but there is a way to […]

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Oct 01, 2016
MBA762 How to Increase Profit Instantly Plus Free Ride Friday!
14:24

Believe it: you can increase your profits any time you want. We do it in our business a few times a year, simply because we can. There’s no mysterious secret behind it, just a simple, effective, actionable approach to saving money. And the more your business is growing, the more extra profits you can yield! […]

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Sep 30, 2016
MBA761 Five Business Secrets I Learned From Steve Jobs [REBROADCAST]
12:47

Today on The $100 MBA Show, we reach back into the archives for one of our best episodes, only available here. As aspiring entrepreneurs, we can all look up to Steve Jobs, the controversial, legendary businessman behind Apple. The bold decisions he made stand as an example to anyone willing to take the risks that […]

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Sep 29, 2016
MBA760 What is Twitch & Can it Help Market Your Business?
12:26

There’s a web service out there that’s more popular than Facebook, more popular than YouTube, and has access to a massive market of informed, passionate consumers. What if you could market through this platform? Guess what…you can! It’s called Twitch, and it’s the most popular social medium for gamers online. With a little ingenuity, you […]

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Sep 28, 2016
MBA759 Don’t Get Scammed! What to Look Out For When Buying Business Products. [REBROADCAST]
12:56

The scammers are out there! On an Internet where anyone can sell anything, there’s bound to be a few unscrupulous actors. So how can you tell what business products are bupkus? We discussed that very question a while back, and the episode was so helpful to so many people, we decided to rebroadcast it for […]

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Sep 27, 2016
MBA758 Guest Teacher: Jeremiah Miller- Do Less, Lead More: How To Go From Manager To Leader
16:40

What does leadership really look like? Some think that it means being in the trenches with your employees and leading from the front lines. Today’s special guest teacher begs to differ! Jeremiah Miller is an expert in cultivating leadership, and he’s here to share his philosophy. It involves doing less of the work and more […]

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Sep 26, 2016
MBA757 Q&A Weekends: How do I deal with haters on social media?
9:55

The haters are out there! Today for Q&A Weekend, we advise a listener on the art of handling online jerks. While the impulse to defend your business is understandable, it’s also important not to waste time on pointless confrontations. We discuss the right approach to social media hate, and the options worth considering when the […]

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Sep 25, 2016
MBA756 Q&A Weekends: What hardware & software do you recommend for a new podcaster?
12:09

Today on The $100 MBA Show Q&A Weekend, it’s time to talk tech! We’ve got a listener who’s just getting ready to jump into the podcast game, and he wants to know what hardware and software we recommend. Getting these things right is crucial to the quality of your podcast. In a world where podcasts […]

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Sep 24, 2016
MBA755 What is Reddit and How Can it Help Your Business? Plus Free Ride Friday!
10:28

It’s FREE RIDE FRIDAY!!! Besides a free subscription for one listener, we’re offering everyone a crash course in how to use the popular site Reddit to promote your business. Reddit is not a sales site, and it’s no place to push your product directly. But it is a place where you can build a reputation […]

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Sep 23, 2016
MBA754 Are You Thinking Enough?
10:52

In business, there’s always something to be doing. But why are you doing it? Today we discuss the need to slow down, stop, and think about your business, its goals, and the motivations that move your business forward. Thinking may not seem like doing much, but it may be the most important task you can […]

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Sep 22, 2016
MBA753 In-Person Sales Techniques
14:09

In business, everyone has to sell. Having the skills to make a sale in person (even if your business is online) is invaluable and necessary. At some point, we’ve all got to convince someone of the value of our product- to their face. That’s why today’s episode offers some helpful pointers on how to close […]

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Sep 21, 2016
MBA752 The Best Service To Use To Sell Tickets for Your Live Event
10:40

Getting ready to host a live event? Today’s episode is all about the ticketing! We break down 3 of the best options for ticket sales and processing for every event size and budget. From small Masterminds to huge conferences, we’ve got services to meet your needs, plus the honest dish on the ups and downs […]

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Sep 20, 2016
MBA751 Must Read: Start Small, Stay Small by Rob Walling
9:22

Today’s must-read for the entrepreneur is as short as it is sweet! Rob Walling is one of the foremost experts in micropreneurship, and his book Start Small, Stay Small is a testament to the power of little things. By focusing on marketing hard to a relatively tiny audience, you can be an effective- and profitable- […]

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Sep 19, 2016
MBA750 Q&A Weekends: How do I start promoting my product with no email list?
10:18

You’ve got the product, but you don’t have the audience. How can you start pushing when you’ve got no one to push to? For today’s listener Q&A, we explain how to get in front of an audience that’s already there. With the right kind of networking, you can make the connections that build your following […]

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Sep 18, 2016
MBA749 Q&A Weekends: How long did it take you to go from learner to entrepreneur?
11:03

It’s the weekend, and that means we turn to our fantastic listeners for a little Q&A! Today, one audience member wants to know how host Omar went from being a learner to being a full-fledged entrepreneur himself. The answer reveals some valuable lessons about the nature of learning, doing, and how both are necessary in […]

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Sep 17, 2016
MBA748 Why Sales Are Suffering in Your Business. Plus Free Ride Friday!
15:50

Happy FREE RIDE FRIDAY!!! When sales are in a slump, the first step to take is diagnosing the problem. It might mean facing some uncomfortable realities, but your business deserves the truth! Today, we discuss why sales decline, and how improving your comfort level with salesmanship can make all the difference. This one might be […]

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Sep 16, 2016
MBA747 Take The Writing Challenge & See Your Traffic Grow
13:35

If you want to attract an audience, you’ve got to write. Great content is the heart of marketing, and writing is the heart of great content. Honing your writing skills and being consistently productive is the best way to build your reputation and grow your following. In today’s episode, we feature a challenge that will […]

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Sep 15, 2016
MBA746 Five Reasons Customer Surveys Fail
12:41

It’s a universal rule: know your customers. Surveys are the primary method used to determine what customers like and don’t like about a business, and how it can be improved. But surveys can be misleading. In fact, they can even paint a false picture! In this episode, we take a look at the 5 primary […]

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Sep 14, 2016
MBA745 Does Your Business Matter?
11:55

Is your business worth it? Is it having an impact commensurate with the effort you’re putting in? Asking yourself the tough questions is key to staying motivated and finding the way forward. That’s why we’re sharing 8 questions that cut to the heart of the entrepreneurial struggle. Answer these, and you’ll know what your business […]

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Sep 13, 2016
MBA744 Guest Teacher: John Pope- Lessons Learned From Bootstrapping a Business
18:12

Building a business is hard, but building a business from nothing? That’s a special kind of challenge. Today’s guest teacher, John Pope, knows a little something about that. As a founder of Jive, he built a $100 million company with zero industry experience or outside funding. He came by to share the lessons he’s learned […]

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Sep 12, 2016
MBA743 Q&A Weekends: You seem to have a lot of determination. Where do you get that?
12:44

It’s Q&A Weekend, and today’s question is a personal one Omar is happy to answer. One listener wants to know about the sources of his personal drive and determination. He reflects on how his backstory keeps him grounded, how knowing how good he has it drives him to improve, and how anyone can foster the […]

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Sep 11, 2016
MBA742 Q&A Weekends: Should I add tax to my prices or absorb it in the asking price?
8:57

It’s the weekend, and that means Q&A! Today, we field a very specific question about tax policy: is it better to fold applicable taxes into the original asking price, or to itemize taxes at checkout as a separate charge? The answer is complicated to say the least, depending on location and the type of product. […]

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Sep 10, 2016
MBA741 Strategies for When You’re Not Sure What to Work On. Plus Free Ride Friday!
11:42

Happy FREE RIDE FRIDAY!!! Entrepreneurs have to make their own schedules and set their own tasks. Sometimes, knowing what to do next can be as tough a challenge as actually doing it! Today, we offer advice on what to do when you’re stuck between various responsibilities, unsure of what to tackle when. We discuss the […]

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Sep 09, 2016
MBA740 Are In-Person Masterminds Worth Going To?
11:22

Online Mastermind groups are a relatively easy way to learn potentially game-changing things from qualified peers. But are in-person Mastermind sessions worth the cost of time and travel? Having been to a few of these, I can tell you what to look for, what to avoid, and how these gatherings can be very much worth […]

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Sep 08, 2016
MBA739 Four Instant Growth Challenges You Can Do Today
12:54

Always be growing! As an entrepreneur, if you’re not developing your skills, you risk stagnating. That’s why today’s episode is all about the ways you can instantly challenge yourself. By trying any one of these exercises, you can activate your “growth spurt” and become the business person you need to be. Click play! Stitcher | SoundCloud | Podcast Feed | How […]

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Sep 07, 2016
MBA738 Choosing The Right Office Space
9:53

Location, location, location. We always hear that in reference to attracting customers, but what about the effect of location on you and your team? Today we discuss choosing the right environment for your business, and how the office space itself can be a source of motivation or a drag on productivity. Take your business to […]

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Sep 06, 2016
MBA737 Must Read: Deep Work by Cal Newport
14:47

What does work mean to you? On today’s episode, we review another must-read book for the entrepreneur, Deep Work by Cal Newport. Newport’s philosophy really struck a chord with us, challenging us to rethink the value of our work. What may seem like productivity may really be keeping you away from work that fills your […]

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Sep 05, 2016
MBA736 Q&A Weekends: Is Facebook Live a good marketing tool?
8:47

It’s time for some listener Q&A! Today we field a question about Facebook Live, the new (potential) marketing tool from the social media giant. Can it be useful in building your brand and pushing your product? We discuss how this new feature can best be utilized to interact with your audience and build leads. Hit […]

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Sep 04, 2016
MBA735 Q&A Weekends: How long does it take to create a website?
13:36

It’s the weekend, and that means listener Q&A! It’s a given that your small business should have a website. But how long will it take to get up and running? Depending on the business, you’ll have different needs- and different options for building a site that meets them. From DIY services to freelance designers and […]

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Sep 03, 2016
MBA734 Can Big Purchases Save You Money? Plus Free Ride Friday!
13:47

Many people (often advertisers) advocate spending money on big purchases, arguing that it ultimately saves the money you won’t have to spend in the future. But is it valid, or just a sales trick? Today we discuss all the ways laying out big cash really can save your bottom line, and why spending now really […]

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Sep 02, 2016
MBA733 Four Ways To Grow Your Business While Commuting
14:06

Many people see their commute as a painful chore. But it’s an opportunity! The time you spend on the train, on foot or in the car is time you can convert to results for your business. Today we discuss all the ways you can safely utilize that extra hour or two, from professional development to […]

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Sep 01, 2016
MBA732 How to Motivate Your Team When Money is Tight
12:08

Let’s face it: the money isn’t always there. So how can a business leader motivate the team when there’s no room in the budget for financial inducements? As it turns out, money isn’t the only way to light a fire under your employees. In fact, it may not be the best way at all! Tune […]

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Aug 31, 2016
MBA731 5 Killer Presentation Secrets
12:16

Good presentations are never accidents. Whether it’s public speaking, a webinar, or even a video, your presentation game has to be strong in order to make conversions. Today we share 5 secrets that can turn you into the presenter your business needs. These keys are the difference between the pros and the amateurs, so get […]

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Aug 30, 2016
MBA730 Guest Teacher: Ari Meisel – The Three D’s Decision Matrix and Inbox Zero
14:09

Today we welcome special guest teacher Ari Meisel. Meisel is the fella behind lessdoing.com as well as several other resources for maximizing productivity through personal efficiency. He’s here to give us an incredible technique for slicing through your workload and getting to “Inbox Zero”- but it’s not just about email. Meisel’s “3D” decision-making matrix can […]

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Aug 29, 2016
MBA729 Q&A Weekends: I want to start a business but I’m in debt. Any advice?
12:54

Welcome to another round of Q&A with our fantastic listeners! Today’s question comes from an audience member in a fairly common predicament: he wants to start a business, but he’s in debt. Can it be pulled off? Fortunately, there are ways to start a small business that involve minimal investment of both time and money, […]

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Aug 28, 2016
MBA728 Q&A Weekends: How do you handle your fear of failure?
15:15

Fear is universal. So is failure. Anyone who claims not to fear failure isn’t being honest with themselves. For today’s Q&A, we respond to one listener’s request for advice on handling their fear. We’ve got some great tips and techniques on developing the mindset you need to overcome fear, and some frank talk about the […]

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Aug 27, 2016
MBA727 When is The Best Time To Take a Break? Plus Free Ride Friday!
16:11

Taking a break is good for you, and it’s good for business. But what should your break look like? How long should it last? And when is the best time for it? There are good times and not-so-good times to step away from work, and choosing the right ones can make a huge difference in […]

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Aug 26, 2016
MBA726 Why Being Everywhere Can Hurt You
14:39

Trying to dominate the Internet by conquering every social media platform? Stop! Being all over the web might seem like the way to earn business, but it’s really stretching yourself too thin. Today, we discuss the smarter online marketing strategy, and why being a master of one platform is better than being a jack of […]

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Aug 25, 2016
MBA725 Dealing with Failed Recurring Charges
13:35

If you run a SaaS or other business with recurring charges, you know what a pain it can be when payments fail. Over time, the cost of failed payments can really add up! That’s why it’s important to have tools and systems in place to deal effectively (and automatically) with recurring charges. Today we discuss […]

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Aug 24, 2016
MBA724 Can You Really Set Your Business on Auto-Pilot?
12:21

There’s a lot of talk about “passive income” and the ability to make money without having to work all the time. But is it real? Can you build a business and then let it run itself? Today, we discuss the reality behind passive income, and why even the most conscientious business owners should step back […]

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Aug 23, 2016
MBA723 Must Read: The E-Myth Revisited by Michael Gerber
12:26

Why do small businesses fail? Today’s must-read book for the entrepreneur answers that question. The E-Myth Revisited by Michael Gerber deconstructs the old entrepreneurial formulas and replaces them with a new outlook on small business growth. It lays out the life cycle of a successful small business and helps the reader put their goals and […]

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Aug 22, 2016
MBA722 Q&A Weekends: How did you decide on the ticket price of your live event?
9:01

So much goes into producing a great live business event. So much value is on offer to attendees. So how is the price of a ticket decided? We like to think that our own event, WebinarNinja Live, was a great value for the money. A lot of careful thought went into deciding the ticket price, […]

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Aug 21, 2016
MBA721 Q&A Weekends: How do you dress for a webinar?
11:19

It’s the weekend, so it must be time for some Q&A! Today we’ve got a question about webinars. It’s not a software question, or even a content question. It’s about what to wear! Presenting yourself in a way that’s both professional and genuine to your brand is crucial to making that first impression positive. What […]

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Aug 20, 2016
MBA720 Five Lessons Learned Running a Software Business Plus Free Ride Friday!
14:18

Running a software business comes with a unique set of challenges. It also requires some unique skills to be successful. Our software company, WebinarNinja, has been up and running for a few years now, so we decided to let other budding entrepreneurs learn from our experience. Click play, and hear a few things we wish […]

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Aug 19, 2016
MBA719 Four Signs You Are Actively Leading Your Team
12:26

You may be a business owner, but are you a business leader? It’s vital that someone play the role of Captain, and play it well. While some business owners are uncomfortable with the idea of leadership, it’s important to remember that it’s not just about giving orders. It’s about setting examples, being supportive, and turning […]

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Aug 18, 2016
MBA718 The Advantages & Disadvantages of Serving a Beginners Market
13:51

When your business is about helping people learn a new skill, there are some unique factors to consider. Beginners, no matter what it is they’re beginning, have certain needs. Serving them also has certain advantages. Knowing your customers is the best way to ensure you’re treating them right. Whether you’re teaching piano, getting people in […]

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Aug 17, 2016
MBA717 How to Prune Your Email List
13:16

Believe it or not, your email list can be too big. As your business grows, it’s important to focus on the quality of your subscribers, not just the quantity! Sending emails that are never opened is a waste of money on your end, and a hassle on theirs. By limiting your list only to those […]

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Aug 16, 2016
MBA716 Must Read: Web Marketing That Works by Adam Franklin & Toby Jenkins
12:32

With so many different ways to market your product online, actually creating a consistent marketing strategy can be tough. That’s where this week’s must-read book comes in! Web Marketing That Works by Adam Franklin and Toby Jenkins doesn’t just show you how to use different marketing platforms. It shows you how to combine everything from […]

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Aug 15, 2016
MBA715 Q&A Weekends: Do you ever refuse service to customers? When and why?
11:31

Values are the heart of any good business. Sometimes, upholding those values means refusing to do business with certain customers. For today’s listener Q&A, we describe the times (and the reasons) we chose to refuse service. The circumstances varied, but one thing always holds true: no one’s business is worth compromising what matters most. Click […]

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Aug 14, 2016
MBA714 Q&A Weekends: How do you record your podcast when traveling?
8:50

It’s Q&A Weekend, and today’s question is a technical one: how do we podcast on the road? The answer is…we try not to! When we have to, though, there are a few tips and tricks that can make the job easier. We also share some recommendations for podcasting equipment, and discuss why when it comes […]

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Aug 13, 2016
MBA713 Why Take a Social Media Break Plus Free Ride Friday!
12:10

It’s FREE RIDE FRIDAY!!! Today, we advocate for a difficult, controversial practice: taking breaks from social media. Yes, even business people should step away from Facebook, Instagram, and the all the rest once in a while. While social media presence is important for businesses, the platforms are not your friends! We discuss how to recognize […]

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Aug 12, 2016
MBA712 Are Online Summits Worth Creating?
12:39

Online summits can be a fantastic way to bring an audience together and network with industry leaders. Ultimately, hosting one drastically boost your outreach. But what makes a successful summit? When is it really worth the time and effort required to put one together, and how can you pull it off? We’ve got answers to […]

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Aug 11, 2016
MBA711 Are your prices too low?
10:11

Many independent business people balk at the idea of raising prices. Will it scare off new customers? Will it drive away old ones? Lower prices attract more business, right? Not always. Today, we go over 6 signs that your prices are too low, and that raising them would actually grow your business in the long […]

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Aug 10, 2016
MBA710 Positioning Your Business in a Noisy Marketplace
11:30

You’ve got your product. But what’s your position? Standing out in a crowded marketplace with noisy competitors requires more than just the right product. It requires the right philosophy, the right stance, and a unique appeal to a specific set of customers. Today, we discuss how to build your business around one thing that sets […]

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Aug 09, 2016
MBA709 Must Read: Ego is The Enemy by Ryan Holiday
15:25

Is your ego getting in the way of your success? Probably! Even if you’re not overtly egotistical, remember that all of us have to overcome ourselves. That’s the topic of today’s incredible must-read for the entrepreneur, Ego is the Enemy. The author, Ryan Holiday, is one of our personal favorites. Expectations for this book were […]

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Aug 08, 2016
MBA708 Q&A Weekends: I hate my customers. Should I sell my business?
14:26

Every business owner has customers they love, and customers they…well, don’t. For today’s listener Q&A, we advise one entrepreneur who is so fed up with awful customers that he’s considering selling the business! We explore the reasons annoying customers exist, how to put some distance between you and them, and how to stop them from […]

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Aug 07, 2016
MBA707 Q&A Weekends: Do you ever speak at events for free or do you have a minimum fee?
9:57

It’s the weekend, and that means more listener Q&A! Today, one audience member wants to know if our loveable host Omar ever does free speaking engagements, or if there’s a minimum fee to get the man himself on stage. As an experienced speaker who’s worked dozens of events over the years, Omar had to earn […]

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Aug 06, 2016
MBA706 Steps to Improving Your Product P1 Plus Free Ride Friday!
15:52

Happy FREE RIDE FRIDAY!!! Today’s episode is an exciting first. It’s Part I of a recurring series on a topic so important, we need a few podcasts to cover it! That topic is product improvement. When it comes to perfecting your product (no matter what kind of product it is), you are never, ever done. […]

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Aug 05, 2016
MBA705 How Much Selling Do You Need To Do In Your Business?
12:21

Love your business, love your product, love your customers, but hate selling? You’re not the only one! Today we discuss exactly how much selling an entrepreneur needs to do. The twist? Selling doesn’t have to be a chore. In fact, it shouldn’t be! Click play, and hear why selling is simply a matter of being […]

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Aug 04, 2016
MBA704 How to Defend Your Business On Social Media
11:45

Haters are everywhere, but social media seems to be the haters’ true paradise. So what should you do when the online peanut gallery starts hurling invective your way? Today we discuss how to shut down the worst offenders, professionally and effectively. It’s your business: defend it! Click play! Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a […]

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Aug 03, 2016
MBA703 How to Create Effective Thank You Pages
12:22

Thank you! It’s a simple phrase, but your Thank You Page (or Confirmation Page) needs to say so much more! Today, we discuss everything that page needs to be and do. It’s a crucial part of the onboarding process that should move your customer to the next step in using your product. Done right, it’s […]

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Aug 02, 2016
MBA702 Guest Teacher: Kary Oberbrunner- How to Turn your Book into 7 Additional Streams of Income
14:36

Once again, it’s time for a stellar lesson from a stellar guest teacher! Today we’re visited by Kary Oberbrunner, an expert in the art of turning writing into revenue. He’s not here to teach you how to write a book, or even how to sell one. He’s here to show you how to create additional […]

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Aug 01, 2016
MBA701 Q&A Weekends: What are your thoughts on investing in a $2000 online course?
9:06

It’s Q&A Weekend, and today we’ve got a question about some seemingly high-priced online courses. Is $2k too much to spend on a course? The answer depends on several factors. We discuss the signs of a course that’s worth it, red flags common to courses that aren’t, and what factors you should consider before dropping […]

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Jul 31, 2016
MBA700 Q&A Weekends: How much time do you spend on SEO in your business?
9:06

Welcome to our 700th episode, and another round of Q&A! Today, we’re asked how much time we spend on our SEO. For those who don’t know, Search Engine Optimization is everything you do to climb the Google rankings. But is it actually possible to manipulate search engines this way? Yes and no. Click play to […]

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Jul 30, 2016
MBA699 Should You Sponsor an Event? Plus Free Ride Friday!
11:50

Live events are a great opportunity for presenters and audience members. But are they great opportunities for sponsors? In this episode, we discuss the benefits of event sponsorship, and how to know which events represent the best likely return on your investment. We’ve been on both sides of sponsorship deals, so click play and let […]

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Jul 29, 2016
MBA698 How Much Time Does it Take to Be Profitable?
12:14

Success requires delayed gratification. But how much delay is acceptable? Many go into business resigned to not profiting for months or years. How long is too long? Our answer may surprise you. Today, we discuss the problem with the waiting game, and why “viable” is the operative word in “minimum viable product.” Click play! Stitcher | SoundCloud | Podcast […]

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Jul 28, 2016
MBA697 How to Filter for Superstars When Hiring
13:13

You want to hire the best. We all do. So how can you sift through the crowd and find the real keepers? There is a way! Several ways, actually, and we use them for all our businesses. Our practical, actionable techniques make the application process an evaluation in itself. These tips will winnow out the […]

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Jul 27, 2016
MBA696 The First 3 Positions You Should Hire For as a Solopreneur
10:59

No one does business alone- even solopreneurs. If you’re starting up all by your lonesome, success will eventually require you to bring in some outside help. Today, we discuss the first three people you should look for. Adding the right skill sets to your company’s arsenal can free you up to maximize your own talent […]

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Jul 26, 2016
MBA695 Must Read: Zero to One by Peter Thiel
13:50

Get ready: today’s must-read is one of the single best books ever written about business! Peter Thiel is one of the founding members of the “PayPal Mafia,” the legendary group of Silicon Valley entrepreneurs whose influence is still being felt. His book Zero to One completely upends the accepted wisdom about business, and engrosses the […]

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Jul 25, 2016
MBA694 Q&A Weekends: How can I scale my coaching business?
10:29

Another weekend, another poignant question from a listener! Today, we’re asked how it’s possible for an independent coach to scale their business up. How can one person expand their reach to a whole living’s worth of clients? There is a way, and we’re here to lay it out for all our listeners. Check it out! […]

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Jul 24, 2016
MBA693 Q&A Weekends: How did you come up with the name The $100 MBA?
10:13

What’s in a name? That’s the topic of this week’s listener Q&A, with one loyal audience member wondering how we came up with this whole “$100 MBA” thing. Our name reflects our mission, and so should the name of your business. Listen in to hear how we took the essence of our idea and made […]

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Jul 23, 2016
MBA692 Are You Playing Business or Doing Business? Plus Free Ride Friday!
13:51

It’s FREE RIDE FRIDAY!!! We’ve got another great podcast today, and this one packs a punch! Are you serious about your business? Are you really taking the steps- and the risks- necessary to move forward? So many of us are afraid to really commit because we’re afraid to fail. Well, it’s time to ante up […]

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Jul 22, 2016
MBA691 Do Different and Get Different
12:11

Change it up! That’s one thing you can’t be afraid to do. To reinvigorate your business, you’ve got to be willing to abandon the same-old, same-old and take a new direction…even when it’s scary. We’ve had to learn the hard way ourselves that in order to change the results, you’ve got to change the approach. […]

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Jul 21, 2016
MBA690 Use Stories and Never Be Ignored
12:24

It’s a crowded marketplace, and you need to be heard. So what’s the best way to cut through the noise? Storytelling. Stories are the language of learning, so using narrative is a great way to reach your audience. It’s worked for business people the world over, and it can work for you too! Click play […]

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Jul 20, 2016
MBA689 Stop Complaining. You Can’t Afford It.
12:14

Stop complaining! Seriously, folks. It drains time and energy, and worst of all: it doesn’t create solutions! Today’s episode is all about the detrimental effects of complaining, whining, and otherwise opining about what you should be changing. We discuss the difference between addressing problems and whining about them, and how a complaint-free approach leads to […]

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Jul 19, 2016
MBA688 Guest Teacher: Matt Giovanisci- How to Create Original and Engaging Landing Pages
14:14

Break out the good linens, because we’ve got a special guest! Today’s lesson comes courtesy of Matt Giovanisci, the self-made entrepreneur behind Swimuniversity.com and Moneylab.co. He’s here to give us the honest dish about landing pages. His approach involves a lot of humor, a lot of honesty, and a certain amount of booze. Best of […]

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Jul 18, 2016
MBA687 Q&A Weekends: Do you ever wake up & not want to do what you do? How do you overcome that?
11:40

Today’s listener Q&A is all about motivation! One of our audience members wonders if Omar ever wakes up and just plain don’t feel like handling business. The answer is a firm YES! Today, he discusses how he motivates himself to push on when work really feels like…well, work! Tune in to hear what he thinks about […]

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Jul 17, 2016
MBA686 Q&A Weekends: How do you organize your day dude?
10:40

It’s Q&A Weekend, and today’s listener question is one we hear kind of a lot: How on Earth does Omar organizes his day? Omar is a busy guy with multiple projects and products in motion, so scheduling efficiently is paramount. Today he shares his basic routine, plus some tips and tricks for how you can make the most […]

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Jul 16, 2016
MBA685 When Should You Hire an Accountant? Plus Free Ride Friday!
13:32

As our business grows, we have to (get to!) decide which responsibilities we’re ready to hand off to new team members. So when is the right time to put an accountant on the payroll? Knowing why you should is the key to knowing when you should. Today, we discuss the accountant’s role in making sure […]

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Jul 15, 2016
MBA684 Is Business About Having the Perfect Idea?
13:30

Many of us think that real entrepreneurial success depends on having a groundbreaking, dynamite original idea. But what if that’s not the case? Spoiler alert: it’s not! Implementation, innovation, and the ability to make ideas work is what counts. Today, we discuss how success comes not from the perfect idea, but from a commitment to […]

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Jul 14, 2016
MBA683 The Advantages of Drip-Feeding Content
14:18

Take it slow! Bombarding your customers with content might seem like giving more, but it’s counterproductive for both of you. Today we discuss why drip-feeding your content in manageable, digestible bites is the best way to give your customers the experience they’re looking for. We look at some excellent models of this approach, and demonstrate […]

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Jul 13, 2016
MBA682 Is it OK to Delay Launch Day?
10:03

Sometimes, not everything goes according to plan. When you’re faced with unexpected last-minute hurdles, is it ok to delay the launch of a product, service, or whole business? What effect does this have on sales? Today we discuss the right time to delay, the wrong time to delay, and how to delay the right way- […]

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Jul 12, 2016
MBA681 Must Read: Beyond Trying by Mike Vardy
11:10

Today’s episode is another super-informative, wildly helpful must-read book for the entrepreneur! Mike Vardy is a best-selling author, fellow podcaster, and founder of Productivityist. His short e-book Beyond Trying is a bite-sized master-class in productivity. With an individualized approach to finding the time you need, this book can really help you get things done! Click […]

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Jul 11, 2016
MBA680 Q&A Weekends: How did you come up with the pricing for your SaaS, WebinarNinja?
11:00

It’s Q&A Weekend, and today’s listener query is about prices! Specifically, how did we decide what to charge for our SaaS, Webinar Ninja? SaaS pricing can be tricky, with prices ranging wildly from service to service. Finding the sweet spot in terms of profitability and the customers’ return on investment takes some figuring. Fortunately, we’re […]

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Jul 10, 2016
MBA679 Q&A Weekends: What are the advantages of paying a monthly subscription to Leadpages VS a one-time fee plug-in?
9:29

It’s Q&A Weekends, and thanks to one listener we’re faced with a choice: Leadpages or a WordPress plug-in? One requires a one-time fee, and the other is a monthly subscription. But which is best for your business? Both approaches have their ups and downs, and what you decide will depend on a few different factors. […]

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Jul 09, 2016
MBA678 Five Tips to Killer Screen Cast Tutorials Plus Free Ride Friday!
11:44

When it comes to sales and customer onboarding, few things are as useful as a well-made screencast tutorial! If you’re unsure how to make the best ones possible, we’ve got good news- it’s easier than ever! You just have to have the right tools and basic knowledge. Today we discuss what tools and software we […]

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Jul 08, 2016
MBA677 Creating Consistency in Your Customer’s Experience
10:29

Consistency is key, in business as in life. Today, we discuss how to create the consistency in your customers’ experience that will keep them around for the long term. Consistency breeds familiarity, and familiarity breeds trust. By keeping it simple and sticking to a few key principles, you can make sure that every customer who […]

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Jul 07, 2016
MBA676 Metrics. What Do You Need To Track in Your 1st Year?
9:49

So many metrics, so little time. Good analytics is crucial to making sure your business is actually succeeding, but which numbers matter most? Today, we discuss which specific metrics are most important to track in the first year of your business. Every number offers valuable insight, but by focusing on these specific measurements you can […]

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Jul 06, 2016
MBA675 Should You Accept Guest Posts on Your Blog?
8:48

As your blog grows, it’s going to attract the attention of more than just readers. Other bloggers will want to get a piece of the action and expose their talents to your audience. The question is: should you let them? There are pros and cons to doing so, and there’s a right and wrong way […]

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Jul 05, 2016
MBA674 Guest Teacher: Chandler Bolt- How To Write Your First Book In One Week
13:32

Writing your first book can be such an intimidating prospect that most people don’t even consider it, let alone actually do it! But this week’s special guest teacher is here to show you just how doable it really is- in one week! That’s right, friends. Chandler Bolt is the man behind Self-Publishing School. He’s here […]

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Jul 04, 2016
MBA673 Q&A Weekends: How do I fight a charge back?
8:23

It’s the weekend, and that means Q&A! Today, one loyal listener needs advice on how to handle attempted charge-backs by banks. Sometimes, it’s a customer trying to force a refund after the return date. Sometimes, it’s just a misunderstanding. Whatever it is, you can fight it, and we can show you how. Click play! Stitcher | SoundCloud | Podcast […]

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Jul 03, 2016
MBA672 Q&A Weekends: I love your emails. Where do you find all those great GIF’s?
7:39

You gotta love gifs! They’re a great way to add some dazzle to your marketing, which is why we use them all the time. Today’s listener Q&A comes from someone who enjoys the gifs in our emails so much, he just had to know where we get them. We’ve got a great resource to share […]

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Jul 02, 2016
MBA671 How to Avoid These 4 Common Small Mistakes Plus Free Ride Friday!
13:01

Is it just me, or is it FREE RIDE FRIDAY!!!? Today, we discuss 4 very common little mistakes that entrepreneurs make. They’re little enough to not be obvious, but big enough to have a negative impact on your business! Listen in, and find out how to avoid them- or how to stop if you’re making […]

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Jul 01, 2016
MBA670 What is Product Hunt? & How to Get On It
9:29

Looking for a way to get the word out on your product? Looking for the most honest possible feedback? Product Hunt may be right for you. Nope, they’re not a sponsor, but Product Hunt may be an important tool for entrepreneurs- providing they know how to use it. Sort of like Reddit for user reviews, […]

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Jun 30, 2016
MBA669 Should You Be Using Facebook’s New Instant Articles?
10:44

You may have noticed something different about the content businesses provide on Facebook lately: instant articles. That’s right, friends. It’s now possible to publish full-length articles and blogs that customers can read without leaving Facebook. Why have major news outlets and publishers agreed to move their content to- and keep their audiences on- Facebook? Should […]

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Jun 29, 2016
MBA668 Overcoming The Challenges of Being a Young Entrepreneur
11:36

We all start somewhere, and most of us look back wishing we knew a thing or two. With that in mind, here’s our best advice for the young entrepreneur who’s just getting started. Or the not-so-young entrepreneur who’s just getting started. Or anyone, really. Dealing with overconfidence, insecurity, and the challenges of the novice is […]

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Jun 28, 2016
MBA667 Must Read: Elon Musk by Ashlee Vance
10:47

It’s Monday, and we’ve got yet another exciting must-read book pick for the entrepreneur! This week, we take a look at Ashlee Vance’s Elon Musk: Tesla, SpaceX and the Quest for a Fantastic Future. This insightful portrait of the controversial, huge-thinking mogul is especially intimate. That’s because Vance’s persistence (kind of like Musk’s) was unfailing- […]

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Jun 27, 2016
MBA666 Q&A Weekends: What are your thoughts on work-life balance? Any Advice?
7:50

It’s Q&A Weekends, and today’s topic is work/life balance. What’s the best way to achieve a healthy one? While our situation as one half of a partnership that’s both business and personal isn’t common, it can still shed some light on how to navigate both worlds. Listen in, and hear how business and life should […]

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Jun 26, 2016
MBA665 Q&A Weekends: Why did you change your Twitter handle? Did the change hurt you in any way?
10:23

It’s Q&A Weekends! A while back, Omar changed his Twitter handle from @BizRepublic to @TheOmarZenhom, and one listener wants to know why. Well, he’ll tell you why. He’ll also tell you why it made sense, what the ramifications of losing the old handle were, and how you can decide whether to make a similar move. […]

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Jun 25, 2016
MBA664 What Are The Lowest Cost Online Business Options? Plus Free Ride Friday!
12:25

It’s FREE RIDE FRIDAY again! In today’s episode, we discuss the online business opportunities with the lowest initial costs. For an extra-lean startup, these kinds of businesses are the cheapest way to get your entrepreneurial wheels off the ground. Listen in, and decide which can work for you! Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a […]

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Jun 24, 2016
MBA663 How to Support International Customers with Major Time Differences
10:13

In case you haven’t heard, it’s a global economy. That means having customers (and team members) all over the world. So how can you deal with the time zone problem? Can you provide reliable customer service from the other side of the planet…even in your sleep? That’s what we’re talking about today. No matter what […]

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Jun 23, 2016
MBA662 Is Allowing Your Customers to Self-Cancel a Good Idea?
11:35

If your business is a membership service, the cancellation process has to be carefully designed. While some prefer to let dissatisfied customers self-cancel, others insist on making it a two-way decision. Which is best? The answer will depend on you, but there are some standard principles to help you decide. Listen in and find out […]

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Jun 22, 2016
MBA661 How to Budget For Marketing
10:21

When you’re just starting out, spending money on marketing can seem risky. Thing is, it’s money you should be spending. In today’s episode, we show you how to budget appropriately for marketing, bearing in mind both your costs and the importance of building your reputation early. No matter how lean your startup is, marketing is […]

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Jun 21, 2016
MBA660 Guest Teacher: Ramon Ray- How To Strengthen Your Personal Brand
11:22

Personal branding is a crucial aspect of business branding. That’s why we’ve brought in yet another extra-special Guest Teacher to help you master the art! Ramon Ray is the founder of Smart Hustle Magazine and an expert in all things branding. In today’s episode, he’ll show you how to fuel your business with the strength […]

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Jun 20, 2016
MBA659 Q&A Weekends: How do you choose the books you read?
11:30

If you know our host Omar Zenhom, you know he’s a voracious reader. In today’s episode, he discusses how he chooses the books he reads. By systematizing his reading choices, Omar gets the maximum benefit from the time he sets aside for professional development through reading. You can do it too! Just click play to […]

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Jun 19, 2016
MBA658 Q&A Weekends: I just graduated. I have no money to start a business. Is getting a job a bad choice?
10:32

It’s Q&A Weekends and today we’ve got an audience member with a conundrum: He’s a recently graduated aspiring entrepreneur with no money to start a business. Should he just get a conventional job? Would regular work hurt his ability to start his own business? Can he do both? We chew this loyal listener’s predicament over. […]

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Jun 18, 2016
MBA657 Fielding Feedback For Changes From Customers Plus Free Ride Friday!
11:56

It’s FREE RIDE FRIDAY! What better way to celebrate than with an exciting episode? Today, you’ll learn how to deal with all the requests for changes to your product that customers will inevitably suggest. We’ll show you how to be responsive to feedback while at the same time staying true to your own principles. Don’t […]

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Jun 17, 2016
MBA656 How to Close The Sale On Your Sales Page
9:45

Your sales page does a lot of work for you – but is it doing a good enough job of closing the sale? In today’s episode, we discuss the features every sales page should have in order to guarantee the sale goes through. By addressing common last-minute objections that keep many customers from clicking the […]

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Jun 16, 2016
MBA655 Product Tutorials: Video VS Text
9:22

No matter what you sell, quality onboarding is essential. So when it’s time to offer product tutorials, what’s the best format? Some say text-based, others prefer videos. In today’s episode, we discuss both. Which works best? Can they be combined? Find out all this and more – click play! Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]

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Jun 15, 2016
MBA654 Three Blog Posts You Should Start With
10:14

So you’re starting a blog. Good! But what should you start with? In today’s episode, we discuss the 3 kinds of blogs that make for a killer debut. With these opening blogs, you can make your mark, stand out from the crowd, and start earning credibility right away! Listen in and hear how you can […]

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Jun 14, 2016
MBA653 Must Read: The Brain Audit by Sean D’Souza
11:42

Customer psychology isn’t always easy to understand. Fortunately, this week’s must-read book helps! Sean D’Souza is the founder of psychotactics.com. His book- The Brain Audit, is a comprehensive and understandable tour of basic consumer psych. By knowing a few psychological principles, you can appeal to the mind of your customers, leading to greater sales and […]

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Jun 13, 2016
MBA652 Q&A Weekends: No one I know gets what I’m trying to do? How can I meet new business friends?
11:38

Entrepreneurship can be alienating. When your normal-job friends don’t get what you’re doing, who can relate? In today’s episode, we discuss the places you can go to meet like-minded fellow independent business people. Both online and offline, the entrepreneur may be independent- but you’re never alone. Click play! Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a […]

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Jun 12, 2016
MBA651 Q&A Weekends: Has podcasting changed? Is it still a viable content marketing platform?
11:13

It’s Q&A Weekends, and today’s episode is about…podcasts! Are they still a viable way to content market? With the increasing popularity of podcasts, the competition has never been fiercer. That doesn’t mean you can’t step in and grab YOUR share of the audience. Click play and find out how! Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us […]

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Jun 11, 2016
MBA650 How to Easily Read 50 Books a Year Plus Free Ride Friday!
13:23

Frequent reading is a fundamental habit of the entrepreneur. It increases your knowledge, skills, and critical business thinking immeasurably. But how can you find the time? We’ve got a system that’ll have you cruising through the pages and finishing up to 50 books a year. It works for us- let it work for you! Plus […]

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Jun 10, 2016
MBA649 How to Learn How to Code
11:26

Coding is becoming one of those basic life skills like reading. For the entrepreneur, it’s essential. Yes, you can hire out, but learning basic coding skills can lessen your dependence on that. So where should you go? In today’s episode, we share our recommendations for online coding schools. It’s easier and less expensive than ever […]

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Jun 09, 2016
MBA648 Is Outsourcing Your Life Good for Business?
9:59

Can your business benefit from outsourcing your personal chores? Can you better manage your business with someone else managing your life? It’s possible. In fact, we did our own little experiment with exactly that! We had pros take over some of our domestic duties so that we could zero in on work. The cost/benefit ratio […]

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Jun 08, 2016
MBA647 Three Emails Your Subscribers Should Get
12:41

You’ve built your email list. Now what? In today’s episode, we offer the three kinds of emails that every one of your subscribers should be getting. These emails will keep your customers on the hook and develop the relationships that eventually lead to (you guessed it) sales conversions. Click play, and turn those email addresses […]

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Jun 07, 2016
MBA646 Guest Teacher: Travis Sherry – Build a Business While Travelling the World.
15:19

Can you build an independent business while travelling the world? Our special Guest Teacher thinks so, and he’s here to tell you how! Travis Sherry has been on the road for years, and he’s got the tricks to making it affordable, sustainable, and practical. Learn how you can see the world and make a living […]

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Jun 06, 2016
MBA645 Q&A Weekends: I’m redesigning my sales page. How do I do it without taking my current one down?
9:52

It’s Q&A Weekends, and today one listener wants to know how to redesign their sales page without taking the current one down. Redesigns are always needed from time to time, so how can we pull them off without disrupting the flow of business? There is a way. Click play to hear all about it! Plus: […]

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Jun 05, 2016
MBA644 Q&A Weekends: What do I look for when hiring a video editor?
9:52

Video is one of the best ways to communicate with your audiences, so finding the right editor is crucial. While anyone can point and film, it’s the editing that makes your sales and content videos effective and professional. In today’s episode, we discuss what to look for in an editor, and how to tell from […]

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Jun 04, 2016
MBA643 How to Find Great Graphics & Icons Plus Free Ride Friday!
14:57

The internet world is big out there and there’s no shortage of graphic and icon services. How do you choose the right one for you? In today’s episode, we share our recommendations for getting the best logos and artwork at a price that works for you. Plus, it’s FREE RIDE FRIDAY! Click play and find […]

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Jun 03, 2016
MBA642 How to Handle Haters
13:23

  Haters: It’s rumoured that they’re just gonna hate. Today’s episode is a topic near and dear to our hearts. Haters come in many forms. Some can even be useful to your business. Others, not so much. Click play and learn how to deal with your worst critics professionally and productively with our practical, actionable […]

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Jun 02, 2016
MBA641 Should You Publish Daily Content?
11:05

Publishing daily content is no easy feat. What goes into it? How is it possible to publish quality blogs, videos, and all the rest day in and day out? Well, friends, it can be done. We do it, and we’ll show you how in today’s episode. Learn how to plan and execute a daily publishing […]

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Jun 01, 2016
MBA640 How to Add Personality to Your Product
12:04

Today’s entrepreneur shouldn’t chase the crowd. Instead, we’re all about letting your product reflect who you are, and marketing it as an extension of your own values. In today’s episode, we discuss how to add personality to your product. By letting your genuine self shine through your work, you’ll generate all the buzz you need […]

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May 31, 2016
MBA639 Must Read: Crush It by Gary Vaynerchuk
11:30

Gary Vaynerchuk is a big deal in the world of online marketing. An early YouTube pioneer, he was one of the first to realize that the internet had levelled the playing field for entrepreneurs competing against big companies. His first book, Crush It, is this week’s must-read. Vaynerchuk’s lessons on virtual branding, social media, and […]

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May 30, 2016
MBA638 Q&A Weekends: How do I transition out of freelance work?
9:07

Tired of freelancing? Looking to finally live independently of your clients and establish your own business? Today’s listener question is about the transition from hired gun to something new. How to balance your current clients with your new venture, how to develop the new skills necessary, and how to do it all seamlessly. Click play, […]

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May 29, 2016
MBA637 Q&A Weekends: How did you know it was time to end your first podcast?
10:47

It’s the weekend, and that means one thing: listener questions. Today, we tell the story of our first podcast, People Who Know Their Sh*t. There were plenty of reasons it didn’t pan out, but what’s important is how we knew when enough was enough. Click play, and hear how even our failures can teach us […]

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May 28, 2016
MBA636 Five Ways to Use Evernote in Your Business Plus Free Ride Friday!
14:21

It’s FREE RIDE FRIDAY, and today you’ll learn how to use one of our favorite apps in the entire wold: Evernote. Omar loves him some Evernote, and here he shows you how to make the most of its features. No, this is not sponsored content. This is honest-to-goodness advice from someone who knows. Click play! […]

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May 27, 2016
MBA635 Can You Pause Your Business?
11:59

Is it possible to take a break from your business? Life happens, and sometimes it makes us temporarily unable to run our businesses. How can we press pause? What effect will it have on our brand and customer relations? In this episode, we discuss when you can, when you can’t, and how some businesses do […]

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May 26, 2016
MBA634 Sales Video Alternatives For Your Product
10:20

Sales videos are incredibly effective, but are they the only way to push your product? Maybe you don’t have the time or resources to produce a slick flick. Maybe you want to add some variety. Today, we talk about the best alternatives to sales videos. Click play, and learn how you can say what needs […]

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May 25, 2016
MBA633 How to Say “No” To An Opportunity
10:48

Too many great opportunities is a wonderful problem to have- but it’s still a problem. When you’re stretched too thin, the quality of your work suffers. Ultimately, saying “yes” to everything will backfire. So how does one refuse great offers graciously? Click play to hear how you can say “no” and leave all your bridges […]

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May 24, 2016
MBA632 Guest Teacher: Nick Loper: The 3 Fastest Ways to Earn Job-Free Income
11:41

Break out the good china, ’cause we have a special guest! Nick Loper of sidehustlenation.com stops by to teach a lesson on the art of earning extra income. Side hustling is an addictive feeling when you’re doing it right. With Nick’s 3 methods to make that extra scratch, you’ll be able to pad your income […]

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May 23, 2016
MBA631 Q&A Weekends: What is the cost of your content manager & how did you find/hire Cyndi?
9:24

It’s Q&A Weekends and today’s question is about our team here at The $100 MBA. Who is our enigmatic Content Manager Cyndi and how did we find her? Plus, what does someone like her cost? We tell the tale of how this virtual assistant rose through the ranks and beat out the competition to become […]

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May 22, 2016
MBA630 Q&A Weekends: How do I apply my business training as a singer/ songwriter musician?
8:18

It’s Q&A Weekends! Today’s session is about music. No, we’re not sharing our motivational playlist. Our listener wants to know how business skills can be applied to a musician’s career! An artist still has something to sell, and knowing how to sell it can make all the difference. Click play and hear our advice! Stitcher | SoundCloud | Podcast […]

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May 21, 2016
MBA629 The Importance of Personal Rewards Plus Free Ride Friday!
12:07

You reward your clients. You reward your employees. But what about rewarding yourself? As an entrepreneur, you’ve got to make sure to have your own incentives in place. We all need that external motivation sometimes. Click play and hear how self-rewarding can help you reach your business goals one milestone at a time – plus […]

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May 20, 2016
MBA628 What to Work On When You’re Just Not Feeling It
12:27

Unmotivated? In a slump? Just not feeling it? That’s okay. It happens to everyone. What’s important is that you don’t give in to the urge of doing nothing. In today’s episode, we discuss the best ways to get out of that funk. By working on certain aspects of your business, you can work yourself right […]

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May 19, 2016
MBA627 Four Dead Simple Sales Principles
12:34

Worried about your salesmanship? You don’t have to be! In today’s episode of The $100 MBA Show, we break down 4 simple principles of sales. These principles don’t involve manipulating or cajoling anyone into buying anything. They represent a fresh approach to moving product that’s smart, not pushy. If you’re uncomfortable with the thought of […]

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May 18, 2016
MBA626 Three Steps to Tackling Large Projects
14:16

Big projects can seem intimidating. Whether it’s a new product launch, writing a book, or even starting a business, you can’t go in without a plan! In today’s episode, we discuss how to break your big projects down into manageable pieces and build the momentum you’ll need to see it through. It takes some organization, […]

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May 17, 2016
MBA625 Must Read: How I Lost 170 Million Dollars: My Time as #30 at Facebook by Noah Kagan
11:53

Today on The $100MBA Show: It’s our weekly Must-Read Book review! This week’s entrepreneurial tome is How I Lost $170 Million: My Time as #30 on Facebook by Noah Kagan. Kagan is a friend of the $100MBA, and has even been a guest teacher on this podcast. Besides being an early (if ultimately fired) part […]

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May 16, 2016
MBA624 Q&A Weekends: How do I let go of a long time employee in my business that is not working out?
10:17

It’s Q&A Weekends, and today we answer a doozy: How do we let a long-time employee go? Businesses change, and sometimes that means firing people. It can even mean firing someone who’s been with you for a while. The good news is that there is a way to do it with compassion and professionalism. It […]

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May 15, 2016
MBA623 Q&A Weekends: What’s one piece of business advice you would tell your younger self?
11:26

It’s Q&A Weekends! Today, Omar gives one listener (and the rest of us) the answer to a tough question: What’s the one piece of advice you wish you could give your younger self? There’s ONE big thing 2016 Omar wishes he could tell fresh-faced, eager young entrepreneurial Omar. It involves some very specific advice on […]

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May 14, 2016
MBA622 How Much Should You Follow Up? Plus Free Ride Friday!
14:23

Waiting too long on a reply? Following up on discussions and queries can be a little awkward. How much following up is too much? How much is not enough? In today’s episode, we discuss the best strategy for keeping a conversation going – even when it’s a little one sided. When to follow up, how, […]

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May 13, 2016
MBA621 How to Make Professional Introductions
10:15

Making introductions doesn’t only help the people you’re introducing. It can help you establish yourself as an authority. It can grow your reputation as a maker of connections, a value broker who’s worth knowing – and worth being introduced to yourself. In today’s episode, we discuss the best way to go about making professional introductions […]

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May 12, 2016
MBA620 Alternatives to Free Content for Email List Growth
10:19

You know we’re all about content marketing here at The $100 MBA Show. But believe it or not, great content isn’t the only way to build your audience! In today’s episode, we discuss a few great ways to grow your email list that aren’t content-based. Click play, and hear all about our great alternative enticements! […]

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May 11, 2016
MBA619 Should You Refund Customers Past The Refund Deadline?
13:20

Refunds can be a tricky topic. In today’s episode, we discuss whether or not it’s a good policy to refund customers after the refund deadline has passed. How do you balance the need for a great customer service reputation without being taken advantage of? How do you make sure that your investment into a customer’s […]

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May 10, 2016
MBA618 Guest Teacher: Tom Hunt – How To Hire The Ultimate Virtual Assistant (+Bonus Content Marketing Lesson)
17:22

In today’s episode of The $100 MBA Show: Special Guest Teacher Tom Hunt! Hunt is the founder of Virtual Valley, an online Virtual Assistant Agency. He’s also been a TEDx speaker and contestant on the British version of Shark Tank. In this episode, Hunt teaches us how to find and hire the ideal Virtual Assistant. […]

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May 09, 2016
MBA617 Q&A Weekends: Do I need an SEO expert to work on my website?
9:38

Should you hire an expert SEO consultant? The search engine manipulation industry is a big one, with loads of folks who promise to get Google’s attention for you. But can they really? If so, is it worth what they charge? We dive into the myths and facts about optimization. Click play, and hear how climbing […]

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May 08, 2016
MBA616 Q&A Weekends: How do you juggle 2 businesses/ projects at once?
11:28

It’s Q&A Weekend on The $100 MBA Show! Today we dive into a doozy from a listener: how do we juggle multiple businesses and projects? The short answer is that it isn’t easy. The long answer? It’s doable. With smart scheduling, consistency and discipline, you can keep all your balls in the air. Click play, […]

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May 07, 2016
MBA615 How to Choose Your Customers Wisely Plus Free Ride Friday!
13:07

Not all customers are created equal. Some require a greater investment of time and resources before your business can see a return. Frankly, it’s not always worth it. In today’s episode, hear how we identify the best customers for our products. By going after those who need the least convincing, you can market with maximum […]

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May 06, 2016
MBA614 Is Giving Out Free Swag a Good Marketing Strategy?
12:12

Is swag an effective marketing tool? We’ve all got a few free T-shirts, pens, and flash drives emblazoned with company logos, but do they actually work? In today’s episode, we discuss how, why, and when free swag can lead to sales conversions – and why it often doesn’t. Don’t throw money away! Click play, and […]

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May 05, 2016
MBA613 Seven Steps to 1,000 True Fans
11:01

A while back, Kevin Kelly wrote a game-changing blog post called “1,000 True Fans”. In it, he argued that an entrepreneur can make a stable living with only 1,000 customers – provided they were exceptionally loyal followers. So how do you make it happen? It’s more realistic and achievable than you might think. In today’s […]

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May 04, 2016
MBA612 Questions To Ask Yourself Before You Give Up
12:40

Is your business struggling? Are you thinking about throwing in the towel? Not so fast! Before you decide to pull the plug, there are a few questions you should ask yourself. Starting over (or getting out of entrepreneurship altogether) may be the right move, but you owe it to yourself to make sure! By asking […]

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May 03, 2016
MBA611 Must Read: Money. Master The Game by Tony Robbins
11:22

This week’s must-read for the entrepreneur is Money: Master the Game by Tony Robbins. Robbins is a giant in the motivational speaking and self-help industries and this is his first book in over 2 decades. In it, he teaches readers how to make their fortune by being smart investors instead of simple consumers. Omar runs […]

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May 02, 2016
MBA610 Q&A Weekends: I noticed you use Zendesk for Customer Support. Why did you choose them?
9:05

It’s Q&A Weekend on The $100 MBA Show! In today’s episode, we take a question from a listener who noticed that we use Zendesk for our Customer Support needs and wants to know why. Let’s be clear: this is not an advertisement. Zendesk isn’t sponsoring this in any way, shape or form. But it is […]

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May 01, 2016
MBA609 Q&A Weekends: Is working for Uber a good idea while I try to build my business?
8:37

Entrepreneurs know the struggle: building a business while earning a living is no easy feat. One increasingly popular side-hustle is Uber, the famous ride-sharing service that has taxi companies shaking in their boots. In today’s Q&A session, we field a question from a listener who wants to take advantage of Uber’s flexible hours. Can they […]

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Apr 30, 2016
MBA608 How to Prepare for an Interview Plus Free Ride Friday!
11:36

Being interviewed for a colleague’s podcast, blog or vlog can be a major marketing coup! To make the most of the opportunity, you’ve got to prepare. In today’s episode, Omar shares what he’s learned from dozens of interviews with fellow entrepreneurs. Tune in to hear his tips, tricks and tactics for finding your voice, rehearsing, […]

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Apr 29, 2016
MBA607 How Often Should You Email Your Paying Customers?
11:29

Your existing customers are your biggest asset. How often should you email them? You put a lot of work into earning their business, so don’t waste the chance to build on that trust! In today’s episode, we outline all the reasons a sustained email relationship is the best way to leverage sales into more sales. […]

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Apr 28, 2016
MBA606 Ten Incredibly Successful Bootstrapped Companies
13:14

Small businesses need creativity, drive, and ingenuity to succeed. They don’t need big investors, big budgets, or the big hassles that come with them. In today’s episode, we show you 10 (or so) examples of hugely successful companies that were built from the ground up by bootstrapping entrepreneurs. From teams as small as 2 people […]

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Apr 27, 2016
MBA605 What Are Content Upgrades and How to Use Them
11:00

We know content marketing works, but what are the best ways to convert that valuable content into sales? One proven method is content upgrades. Content upgrades allow you to leverage the success of your existing content by offering more. They can drastically increase the size of your email list and move the relationship between yourself […]

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Apr 26, 2016
MBA604 Guest Teacher: Tucker Max – How To Write Your Book 10x Faster (And Better)
17:02

You want to write a book. You know you should write a book. But most people who aren’t professional writers think they don’t have the time or skill to actually pull it off. Well, today’s special guest teacher has news for you! You have the skills, you have the time, and you can do it. […]

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Apr 25, 2016
MBA603 Q&A Weekends: How much does it cost to start and run a podcast?
13:41

Thinking about starting a podcast? At least one of our listeners is, but they’ve got a very important question first: What does it cost? It’s Q&A Weekend, and today we break down what you’ll have to spend to get your podcast up and running. Pre-production costs, recording costs, post-production costs; we cover it all. We […]

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Apr 24, 2016
MBA602 Q&A Weekends: What are the benefits of making one’s business B-Corp certified?
8:16

It’s time for Q&A Weekends! On today’s episode, we tackle one listener’s very specific—and very important—question: what are the benefits of getting your business B-Corp certified? Have no idea what that is? Well, this is the podcast for you! While the legal intricacies are complex, it’s for businesses that want to make a positive difference […]

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Apr 23, 2016
MBA601 Free Courses vs. Free eBooks. Which converts better? Plus Free Ride Friday!
14:16

We know content marketing works. But what kind of content works the best? In this episode, we discuss the two most effective things you can offer your customers: free online video courses and free e-books. Listen in and find out why these are the most popular forms of free content—and which one has the highest […]

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Apr 22, 2016
MBA600 How to Make The Most of Weekends to Build a Business
17:22

Starting a side business while working a full-time job? On today’s episode, we show you how to use your weekends to maximum effect. By following a few simple rules, you can maximize your efficiency on the two days that matter most. Also, IT’S OUR 600th EPISODE! To celebrate, we’ve got a HUGE giveaway for EVERYONE […]

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Apr 21, 2016
MBA599 Should You Go Deep or Wide With Your Business Relationships?
10:34

What’s the best approach to networking? Should you try to build the biggest network possible, or forge the closest relationships possible? Should your network be deep or wide? Or both? Is both even possible? In this episode, we discuss the art of making friends in business. Click play, and learn how to earn the most […]

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Apr 20, 2016