2X eCommerce Podcast - Expert Advice, Interviews, and Training to Grow and Scale Online Retail Businesses

By Kunle Campbell

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Description

2X eCommerce Podcast is an Ecommerce Podcast Show dedicated to rapid growth and scale in online retail. It neither for enterprise nor for micro etailers. It is geared to helping ambitious online retailers looking at scaling by 2X, 3X or even 10x. I hand pick the guests that come on the show to share their expertise and experience. My criteria is based on one question: Can my guests’ provide valuable information and insights to help you my listeners rapidly grow metrics such as conversions, average order value, repeat customers, traffic and ultimately sales? If they can, then I try my best to get them on the show! Kunle Campbell

Episode Date
SE3 EP39: mxed app: Dropshipping Platform for Official Licensed Products from U.S based Suppliers
35:24
If you recall my interview with Oberlo on SE3 EP07 - Is DropShipping a Viable Model for Scale?, we discussed the viability of the ecommerce model of dropshipping from China selling to your local or a global market.
As you are probably already aware from that episode, dropshipping from China is fraught with inefficiencies, particularly around fulfilment and customer experience.
 
My guest on today’s episode, Yaw Owusu has built a platform similar to Oberlo that primarily allows e-tailers source and dropship from US suppliers.
Shipping times are 3 days with supplier level accountability and customer support.
 
His platform is an app on the Shopify app store called MXED.
 
 
--
 
Reference links:
 
 
 
SPONSORS

This episode is brought to you by: 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

Jun 13, 2018
SE3 EP38: May 2018 Ecommerce Round Up - What You Should Know
21:38

On this episode, I’ll be talking about key developments and news headlines in the month of May, that everyone involved in ecommerce should be aware of.

#1: Magento’s Acquisition  - Adobe Acquires Shopify Rival Magento for $1.7B - May 21, 2018
EBay spinoff's value goes from $150 million to $1.68 billion in Adobe buyout. The acquisition is expected to help Adobe compete with cloud-based marketing, sales and service offerings from Salesforce.com (NYSE:CRM), which bought Demandware Inc. for more than $2 billion in 2016 to be able to offer a similar set of functions. 


#2: Google I/O May 8-10
I talked about it in detail on SE03 EP35
Key announcements were - 
Google Assistant:
more natural voice based on John Legend’s voice
No need to say ‘OK Google’
It remember’s your past angers and parses multiple questions in one sentenceDuplex - schedules appointments for Google uses play the youtube video

Google Lens
 
#3: GDPR - 25 May 2018
General Data Protection Regulation (GDPR) (EU) 2016/679 
is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA). 
It also addresses the export of personal data outside the EU and EEA. 
The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.

 


#4: House of Fraser slides to £44m loss ahead of Chinese takeover
10 May 2018
C.banner told investors it agreed to buy a 51% stake in House of Fraser to “enhance the company’s presence in the retail market in [China] as well as to facilitate the company to lay a good foundation for a new brand and retail roadmap overseas”

 

#5: Mothercare to close 50 outlets and reinstate ousted CEO 
Mothercare to close 50 stores as part of rescue package
Mothercare is to close about 50 of its 137 stores by June next year with the potential loss of about 800 jobs after landlords approved a financial …

 

 

 
SPONSORS

This episode is brought to you by:

 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 
Jun 06, 2018
SE3 EP37: ♺ Rethinking the eCommerce Growth Triangle - The eCommerce Growth Pyramid ♺
18:27

On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be:

  1. Vertically integrated (manufacture your products)
  2. Have retention built into your product
  3. Create a Word of mouth viral loop

The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

May 30, 2018
SE3 EP36: How to Leverage 3PL Distributed Fulfilment Networks and Dropship Suppliers for Growth
41:33

On this episode, we are going to talking about how to leverage sales growth through 3PL Distributed Fulfilment Networks + Dropshippers.

Today’s guest is Sina Djafari - he runs a service called Duoplane.
Duoplane helps online retailers bridge complicated communications and confirmations with their suppliers in real time.
Sina is an accomplished online retailer himself -he managed to sell his contemporary furniture store, Design Public, prior to starting Duoplane. 
 
His platform is enabling ecommerce brands move beyond the hassle of managing their own warehousing inventory by adopting a more nimble dropship model without the negative connotations associated with drop shipping. 
 
The golden nuggets from this interview is how to automate order fulfilment with a network of suppliers so that you focus on what matters to your business - which is branding, marketing and customer experience. 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

May 23, 2018
SE3 EP35: Google I/O 2018 Conference - ALL Major Announcements that will Impact Ecommerce
33:26
Please VOTE for us here:
 
The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards!
 
Please VOTE by just clicking the link below and then tap
'Vote Kunle Campbell, 2X eCommerce'
 
Thank you for your continued support for the show.
 
On this episode of the 2X eCommerce Podcast show, we are going to talking about ALL KEY announcements at the Google I/O Developer Conference 2018 that WILL AFFECT THE ECOMMERCE LANDSCAPE OVER THE 12 MONTHS and beyond
 
 
Google Assistant:
more natural voice based on John Legend’s voice
No need to say ‘OK Google’
It remember’s your past answers and parses multiple questions in one sentence
 
Duplex - an AI personal assistant that schedules appointments for Google uses
 - 
 
Android P:
An buttonless android device
Bigger screen real estate
 
 
Google Lens
Point the phone’s camera an outfit, accessory or piece of furniture.
Google will use object recognition machine learning to purchase the item online.
If it does not find a match, it will find similar styles.
 
Google is serious about Speed on the mobile web -
it is achieving this with PWA and AMP
 
AMP - frontend framework - acquisition
Super fast page loading times - AMP load on avg. in 0.5 seconds from Google search.
AMP is a framework and library of components build on top of HTML 
specifically designed for performance
AMP format mandates a number of rules about its pages that are again focused on maintaining  
performance but also on enabling caching
And This ability to cache in remote in serve remotely
is what enables platforms serving AMP to pre-render them effectively.
 
 
Google Pay best practices
by-passes forms and autocomplete
pushing default payment method
one-click checkout
allow guest checkout
show full breakdown
 
 
Progressive Web Apps (PWAs) - overarching methodology - PWA conversion
Google is launching its own PWAs at scale.
Progressive Web Apps (PWAs) are web applications that are regular web pages or websites, but can appear to the user like traditional applications or native mobile applications. The application type attempts to combine features offered by most modern browsers with the benefits of a mobile experience.
The enable fast, integrated, reliable, and engaging web experiences.
 
PWA is a transition from AJAX geared towards mobile devices.
Google is trying to move users on mobile from apps to the web because it is currently 80% app
Google is the gateway to the web
PWA is important to Google and to Ecommerce
53% of users abandon sites that take longer than 3 second to load.
Caching
Could involve sections in your website not the entire site
Useful notifications - e.g tracking info, order updates, 
 
examples:
eBay deployed PWA in their checkout page 
 
More videos about PWA:
Progress Web Apps - Google Chrome Developers: https://youtu.be/z2JgN6Ae-Bo
 

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

May 16, 2018
SE3 EP34: Need Your VOTE: Best Online Talk Show in the Business Category (Finalist)
04:09
Please VOTE for us here:
 
The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards!
 
Please VOTE by just clicking the link below and then tap
'Vote Kunle Campbell, 2X eCommerce'
 
Thank you for your continued support for the show.
 

---

SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

May 14, 2018
SE3 EP33: The Current Opportunities for Etailers in Print on Demand (POD) /w Teespring
39:44
On this episode, I have a guest from the Print On Demand Platform TEESPRING! He is Teespring's VP of Commercial, Chris Lamontagne, and has led Teespring growth efforts over this current period of rapid growth for the platform.
 
People all over the world use the Teespring platform to create more than 50,000 designs on a daily basis and the company recently announced its expansion to Asia. 
 
We talk about a range of topics including
  • How ecommerce businesses can use POD as a branding and customer affinity tool,
  • the evolution of print of demand,
  • Teespring's recent expansion into Asia 
  • Teespring's marketplace expansion strategy
 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

May 09, 2018
SE3 EP32: Messenger Marketing Automation for eCommerce w/ Founder of ManyChat, Mikael Yang
49:42
On today’s episode, I am joined by Mikael Yang.
He is Co-Founder and CEO of ManyChat, a chatbot platform that allows businesses to create a Facebook Messenger chatbots in minutes.
 
We will be talking about what Mikael refers to as the biggest sales and marketing revolution in decades - the transition from communicating with your prospects and customers via email to chat messengers. 
 
I personally use ManyChat 
 
Mikael Launched ManyChat in 2015, and has grown the platform to support over 100,000 businesses. 
ManyChat also connects to over 250,000 Facebook pages. 
 
ManyChat is arguably anti-email and show that you can potentially 
get 10x more leads and paying customers using Facebook Messenger chatbots over traditional email marketing.
 
With email open rates and click-through rates now averaging 25-35% and 1-2% respectively, businesses need a better way to communicate with their leads and customers. In 3-5 years, the majority of business to customer communication is going to be done through chat messengers.
 
1.3 billion people use Facebook Messenger every month, and there are 65 million businesses on Facebook. ManyChat's mission is to empower these businesses to connect with customers on their terms and inside of platforms they are already using dozens of times every single day.
 
 

 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

May 02, 2018
SE3 EP31: Campaign Management - Analysing Performance and Making Decisions (DAY 5) ~ Pillars of a Rock Solid Facebook Ads Strategy
22:41

If you are an online retailer and looking to scale your sales further through Facebook advertising, check out Kunle's agency:2xmedia.co.
It caters specifically for ecommerce businesses.
Get in touch to apply. 

Campaign Management: Analysing your Ads and Decision making

Knowing when to stop or scale an Adset in a Facebook Ads campaign, balls down to analysing key performance metrics you establish in your campaigns.  

I set up my Adset reports in two ways. 
The first way is what I refer to as the Funnel Reporting view I use to get a quick glance at performance. Here are the columns I set up:

  1. Budget
  2. Delivery
  3. Reach
  4. Link Clicks
  5. Amount Spent
  6. Website Purchases Conversion Value
  7. Website Purchase ROAS (Return on Ad Spend)
  8. Cost Per Website Purchase
  9. Website Purchases
  10. Website Add to Cart
  11. Cost per 1,000 People Reached
  12. CPM (Cost Per 1,000 Impressions)
  13. CTR (Link Click-Through Rate)
  14. Unique Link Clicks
  15. Button Clicks
  16. Cost per Unique Link Click
  17. Website Checkouts Initiated
  18. Website Adds of Payment Info
  19. Cost per Website Add to Cart
  20. Relevance Score
  21. Frequency
  22. Page Likes
  23. Positive Feedback
  24. Negative Feedback

The second view I use is ROI focused and solely used for tracking costs and making decisions. Here is how I arrange the columns:

  1. Amount Spent
  2. Website Purchases Conversion Value
  3. Website Purchase ROAS (Return on  Ad Spend)
  4. Website Purchases
  5. Cost per Result
  6. Cost per Website Purchase
  7. Website Checkouts Initiated
  8. Cost per Website Checkout Initiated
  9. Website Adds to Cart
  10. Cost per Website Add to Cart
  11. Unique Link Clicks
  12. Cost per Unique Link Clicks
  13. Website Content Views
  14. Cost per Website Content Views
  15. Reach
  16. Cost per 1,000 People Reached
  17. CPM (Cost per 1,000 Impressions)
  18. Unique CTR (Link Click-Through Rate)
  19. Cost per Outbound Click

You want to set benchmarks for all your 'cost per...' metrics. With the most important being:

  • Cost per Website Purchase
  • Cost per Unique Link Clicks
  • Unique CTR (Link Click-Through Rate)
  • Cost per 1,000 People Reached or CPM (Cost per 1,000 Impressions)
 

 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

Apr 27, 2018
SE3 EP30: Scaling Your Campaign AdSets (DAY 4) ~ Pillars of a Rock Solid Facebook Ads Strategy
20:50

For media buying specific to eCommerce, check out 2xmedia.co.

4 Ways of Scaling a Campaign
 
Campaign doing well - what do you do to SCALE up?
 
OPTION 1: Increase Budget Gradually
Increase daily budget by 20% every 3 days
The algorithm needs 2-3 days to adjust.
The first day of SCALE, ROI may be negative.
Change the budget within the first 3 hours after midnight of the ad account time zone
 
OPTION 2: Duplicate Winning Adset - Vertical Scaling
Leave existing working adsets
Duplicate the adsets and adjust the budget between 50-300%
DO NOT touch a working ad set 
 
OPTION 3: Horizontal Scaling Strategy
5-10 duplicates of the same adset and carry out 20% increments every 3 days
 
 
OPTION 4: Product Scaling
Adding more products and testing these new products on Facebook
 
OPTION 5: Export you winning ads from an existing Ad account 
Export you winning ads from an existing Ad account to a new ad account. Ad accounts have a different performance.

 

 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

Apr 26, 2018
SE3 EP29: Creatives and Placements (DAY 3) ~ Pillars of a Rock Solid Facebook Ads Strategy
20:54
Creatives for Facebook Advertising: Video is King
The aim of every Facebook advertising ad campaign is to go VIRAL
 
Facebook, 
Instagram, 
Messenger, and 
Audience Network
 
Retargeting
Patience
Budget - you need 7 days tasing on most occasions.
 
Remember that Instagram/ Facebook/ Messenger are very different placements. Try to separate ads running on Instagram News Feed, Instagram Stories, Facebook News Feed, Sponsored Messages and Messenger Home for all of our campaigns. This was you make ads that really native to each placement.
 
Ad Level Metric: 
Negative Feedback
A score based on the number of times people hid your ad or chose not to see ads from you. Your ad's negative feedback level can be low, medium or high. If your ad gets a lot of negative feedback, it means people have indicated they don't want to see it anymore.
 
Positive Feedback
An estimated score based on the number of times people are expected to interact with your ad (example: reacting to a post, clicking a link) and help you achieve your objective. Your ad's positive feedback level can be low, medium or high. The higher your ad's positive feedback level, the better people are expected to respond to it.
 

 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

 
Apr 25, 2018
SE3 EP28: Budget and Bidding - Ad Auction (DAY 2) ~ Pillars of a Rock Solid Facebook Ads Strategy
26:43
A fundamental understanding of Facebook Advertising is that like Google AdWords and even eBay it runs on an AUCTION system called Ad Auction.
 
For each ad impression, 
Facebook's ad auction system selects the best ads to run based on two criteria 
1: The Ads' maximum bids and 
2: The Ad performance. 
 
Ads perform against each other.
Facebook only charges you the bid necessary to win the auction. 
The bid that eventually wins the auction may be lower than the maximum bid you've set for your ads, so we recommend you enter your true maximum bid.
 
Targeting can be hugely important because…
it ensures you reach a relevant audience that's more likely to engage with your ads.
 
A couple of tips:
- Go broad for cheaper clicks and conversions
- Walk up the ladder technique: in order to maximize conversions, optimize towards the highest intent event that has enough data e.g. 
- Initially go broad on placements
 
Pay attention to the user experience: monitor feedback and improve your landing page:
Facebook factors in web page load times when determining user value. Ensure landing page mobile devices are optimised.
 
- Minimize landing page redirects, plugins, and link shorteners and compress large files
- Utilize multi-region hosting to improve server response time
- Use a high-quality Content Delivery Network (CDN) to reach audiences quickly
- Remove render-blocking javascript

 

 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

 
Apr 24, 2018
SE3 EP27: Audiences and Targeting (DAY 1) ~ Pillars of a Rock Solid Facebook Ads Strategy
20:16
Episode 1: Audiences and Targeting
 
On this episode, I about going to be talking about the pillars of a rock solid Facebook advertising Strategy.
 
Audiences and Targeting
Bidding and Budgeting in the auction
Creative
 
Before I start that I want to talk about how important it is to have a validated product.
If you have a product people want, you are using Facebook to find more people at scale that want your product.
 
Most other elements in Facebook advertising, support the above.
 
MJ DeMarco
author (Millionaire Fastlane/Unscripted
If your business stops when you stop advertising, you have a product problem #profound
Aim for a "productocracy" which is a product that PULLS vs PUSHES: 
1 new customer = 2 thru word of mouth. 
A productocracy survives and grows without advertising. 
If your business stops when you stop advertising, you have a product problem. 
An ad-dependent business = PUSH.
 
 
Audiences
So let us talk Audiences
When you hear about the advantages of marketing on Facebook, be it organic or Facebook advertising, 
you always hear about the number of monthly active users.
Facebook has about 2.2 billion active users.
 
As an ecommerce brand, you are going to have to initially figure out segments within this 2.2 billion base that will make ideal potential customers. 
This is where targeting comes in. 
 
On Facebook, you have the following targeting options:
Cold audience targeting
Custom Audience Targeting
 
Then as your custom audience targeting matures, you can eventually use what I term the power of Facebook audience targeting: Lookalike Audiences
 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

 
Apr 23, 2018
SE3 EP26: 5-Day Facebook Ads for Ecommerce Series
04:23

Brace yourselves, we are going to publishing a 5-day series on getting started with Facebook advertising for online retailers.

Apr 21, 2018
SE3 EP25: ♺ Categories of Ecommerce Business Models ♺
21:41

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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What Kind of eCommerce Business do you run or intend to run?

Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need answer five fundamental questions, that will solidly define your business model.

The options you choose uniquely categorise your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups:

  1. What is our product range focus now and in the mid-term?
  2. Are we a Direct to Consumer (D2C) brand, Merchandisers or a Hybrid?
  3. What is our vertical and what specific niche in this vertical is our focus?
  4. How do we want the market to perceive value? By price, function/product quality or a luxury
  5. How replenishable are the products that we will be selling?

When you get into detail and answer each of the above questions, you will have a fine-tuned eCommerce business model and will arrive at your value proposition.

If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories.

-----------

PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Apr 18, 2018
SE3 EP24: How Direct to Consumer (D2C) Brands, MVMT, Casper, Brooklinen Use Facebook Ads & Paid Social Ads to SCALE
41:41

On this episode of the 2X eCommerce Podcast Show, we are going to talking about how rapid growth direct-to-consumer (D2C) eCommerce brands use Paid Social Media to scale quickly.

I am joined by Steve Dinelli, the founder of direct response agency, Blackbird Garage. Over the last 3-years, Blackbird Garage has helped 6 D2C retail brands exceed $60 million in revenue in less than one year. The specialise in paid customer acquisition on Facebook, Pinterest and Google Adwords.

Steve Dinelli and his team help companies scale quickly through business consulting while simultaneously managing profitable growth on Facebook, Google, and Pinterest.

 

Blackbird Garage works with rapid growth direct to consumer brands such as Hello Fresh, MVMT, Casper, Brooklinen among others.

Do stay tuned!
 

---

SPONSORS:

This episode is brought to you by:

 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

Apr 11, 2018
SE3 EP23: How Teddy Stratford Zip Fit Shirts Built a Strong Memorable Brand Story w/ Bryan Davis
48:47
On this episode of the 2X eCommerce Podcast Show, I have a discussion with the founder of Teddy Stratford Zip Fit Shirts, Bryan Davis about how he was able to build a rock solid brand story for his menswear brand, whilst staying authentic to his core values. 
 
I came across a Teddy Stratford video Ad on Instagram and was blown away by about not only how clever their product was but also how succinct, and memorable the presentation of their brand story was presented.
 
I saved the ad, and then attempted to reach out to the founder of the brand. Bryan obliged to the request of coming on the show.
 
On this episode, he breaks down the actual story and his team's thought process of framing the story as bite-sized videos for social media. 
 
We are going to talking about the DNA of Facebook Advertising and all Advertising A STRONG, MEMORABLE BRAND STORY
 
 
Do stay tuned!
 

---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

Apr 04, 2018
SE3 EP22: March 2018 Ecommerce Round Up - What You Should Know
21:48
On this episode I’ll be talking about key developments and news headlines in the month of March, that everyone involved in ecommerce should be aware of.
  1. Store closures: Abercrombie to close down 60 stores
  2. UK electronic’s retailers Maplin closing down
  3. Toys R Us sadly closing down and the ironic departure of Charles Lazarus at 94, Toy R Us’ founder.
  4. Facebook / Cambridge Analytica - marketing lessons for ecommerce
  5. Google’s index for SEO has gone mobile first
  6. Voice based ecommerce in full swing with Google’s ‘Shopping Actions’ to help retailers in their battle with Amazon
I’d like to make this end-of-month roundup regular.
 
 
 
SPONSORS

This episode is brought to you by:

 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 
 
Mar 31, 2018
SE3 EP21: Instagram is the Most Widely Read Glossy Magazine on the Planet - How to Use it In Ecommerce
21:13
In ecommerce people buy pictures.
- they buy a transformation
- they buy a solution 
- they buy a narrative
 
Audiovisuals i.e. video helps further sell painkiller products
some vitamin products such as fashion can thrive with just visuals.
but if you are trying to sell the next groundbreaking blender or a ‘new way’ to do something through your product,
best to get a demo video out or a series of demo videos out that nail your value proposition.
 
So why Instagram you will ask?
well...
 
IG has about 30--40% organic reach vs FB's 3-5%
…this is HUGE
IG Stories has even much more impressive reach
 
The unique difference between Facebook and Instagram is that 
People go to Instagram primarily to consume visual content 
The comment, but do not bridge as a deep connection with other users
 
Facebook is more social
People primarily go to Facebook to engage with other users and then also consume content.
 
Instagram allows for content consumption - this is a KEY Point to note
 
IG Is about LIFESTYLE - it is the headquarters and #1 destination for narcissism on the internet
 
Egotism is the drive to maintain and enhance favourable views of oneself, and generally features an inflated opinion of one's personal features and importance. It often includes intellectual, physical, social and other overestimations
 
narcissism
excessive interest in or admiration of oneself and one's physical appearance.
 
This is how I get the most out of Instagram in the Context of ecommerce
Organic Traffic and Data - Test Group
  • I post regularly on IG in a bid to drive organic traffic
  • Remember that the only clickable unit on IG (before shoppable, posts) is the bio link
  • So all my product focused posts have a CTA to click the bio link
  • I use Later.com’s bio link feature to link directly to product pages
  • I study this data
  • I study Instagram’s insights reports
 
Influencers for Traffic
  • hire influencers 
 
 
Advertising
  • We know exactly what products to include in our carousels
  • High engagement does not always correlate with sales - so study both your sales data and engagement data
 
 
Create demand for your brand on IG
 
A better strategy would be to focus on organic on ig, and retarget on ig if you want to allocate some budget there. My friend Anthony has an amazing group on this. Let me know if you want to join and I can send you the link to the group!
 
 
 
SPONSORS

This episode is brought to you by:

 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 
 
Mar 28, 2018
SE3 EP20: SHOP Blockchain Protocol Aims to Decentralise Retail & Give Shoppers Full Control Over their Data
42:07

On today's episode, we are going to learning about a new retail-focused blockchain protocol that aims to decentralise Retail on the Ethereum Blockchain. 

The name of the protocol is $HOP or SHOP and a Co-Founder, John Wantz joins me to talk about how the protocol aims to decentralise retail and ecommerce. 

The protocol will provide Shoppers and retail brands access to the SHOP decentralized data marketplace. Shoppers will be provided with a SHOP Token enabled wallet that will be used in on $HOP enabled ecommerce stores. At the point of sale, Shoppers will be able to pass on their shopping data to stores in exchange for incentives, rewards and rebates.

Retail brands, on the other hand, can use the $HOP decentralised data marketplace to promote their products to across multiple marketplaces and get a more consolidated view of each of their opted-in customers' buying patterns from the decentralised data marketplace.

They are currently on public pre-sale ICO here:
https://shoppers.shop

Their pre-sale ICO ends April 29th, and then their Public ICO begins on May 14th.

 
SPONSORS

This episode is brought to you by:

 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 
Mar 21, 2018
SE3 EP19: Ecommerce Email Funnels - how to STOP leaking revenue in your funnels w/ Dylan Kelley
50:44
On this episode of the 2X eCommerce Podcast, we are going to be talking about EMAIL FUNNELS and how to STOP leaking revenue in your funnels. Here is what we cover:
 
- The easiest way to generate revenue with email marketing
- How to rapidly grow your email list
- How to convert email subscribers into customers
- How to get more repeat purchases
- The three fundamental emails funnels that generate instant ROI: Welcome Series, Retention Series, Cart Abandonment Series
- Other email funnels beyond the fundamentals
 
My guest, Dylan Kelley is the founder of Wavebreak, where he helps online stores maximize their email marketing revenue. He's also the host of the Wavebreak Podcast and creator of the Ecommerce Email Success video series.
 
Dylan is offering a free 20-minute email marketing strategy session here to all 2X eCommerce listeners: http://wavebreak.co/strategy/
 
 
SPONSORS

This episode is brought to you by:

 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 
Mar 14, 2018
SE3 EP18: The Cost of Failed Deliveries in Ecommerce w/ Chris Boaz, PCA Predict
29:44

Did you know that 62% of online shoppers have experienced a late or failed delivery due to bad address data and that it cost about $14/£14 per failed delivery.

I spoke with Chris Boaz, Head of Marketing at PCA Predict, an address verification company whose technology power checkout pages for thousands of merchants about a recent report that they produced about the implications of failed deliveries to etailers. 

Here are some of their main findings:
* 1 in 20 online orders never reach their destination
* Failed deliveries cost retailers close to £200k per year!
* 62% of online shoppers have experienced a late or failed delivery.
 
 

Download the show notes for this episode on: 
https://2xecommerce.com/podcast/

 

---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

Mar 07, 2018
SE3 EP17: Accepting Bitcoin and Cryptocurrency Alt Coins in Online Retail w/ Mike Olthoff, Coincards.ca
38:24

On this episode of the 2X eCommerce podcast show, we are going to talking about how to accept bitcoin and cryptocurrencies in your online retail store.

Mike Olthoff, CEO and Founder of Coincards.ca - a Canadian online gift card marketplace which was created solely to help clients spend their cryptocurrencies in stores which wouldn't take it directly.

Coincards.ca has thousands of Canadian customers that spend bitcoin on Gift cards to help make bitcoin more usable in their day to day lives.


Accepting Bitcoin is a must for any business looking to expand their customer base and take on a little bit of risk. We currently use BTCPay, an open source payment software to process all bitcoin payments to our own bitcoin wallets. There are also many alternatives available to vendors such as mainstream companies such as Bitpay and Coinbase.

Accepting Crypto opens businesses to a flood of new customers and acts as a marketing tool for a new niche customer pool. There are many people who simply live off of bitcoin and these people need ways to spend their bitcoin on the things they need and want. Being an industry first to offer products for crypto gives even the smallest merchants a huge advantage.

Download the show notes for this episode on: 
https://2xecommerce.com/podcast/

 

---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

Feb 28, 2018
SE3 EP16: How to Scale Winning Facebook AdSets in eCommerce Facebook Ad Campaigns
30:01

Here is how I managed to scale out an fb ad campaign by close to 200% month-on-month without compromising on ROI. In this video, I share the 4 methods of scaling winning Facebook AdSets.

Scaling Method #1: Incremental Budget 🤔
Scaling Method #2: Duplication Method 👯‍♀️
Scaling Method #3: Audience Scaling 📈
Scaling Method #4: Backend Scale 🥅

Watch this webinar on YouTube here: 

https://youtu.be/W7fthTbgok8

 

---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

Feb 21, 2018
SE3 EP15: Shinesty is Using Event Driven Commerce and Amplified Visual Content to Scale
42:37

How an outlandish costume clothing company managed to hit 8 figures in revenue by scaling attention on social media through eye popping video and video content.

Shinesty creates costumes and vintage clothing for events and in the process have embedded their brand into fond memories of their customers.

Shinesty was founded just three years ago and has been 2X scaling year-on-year. They are now a $10M+ 8-figure in revenue company. They utilize pattern interrupt visual and video content to evoke emotions and feelings of humor and anger with their snarky and sometimes sarcastic videos.

They have seen huge success with amplifying this content using paid social advertising on Facebook, Instagram and SnapChat.

I interviewed their founder, Chris White on this episode.
 
 

---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

Feb 14, 2018
SE3 EP14: The Astronomical Growth of Shopify Plus
44:02
So back in SE3 EP02, I talked about WHY I WAS WRONG ABOUT SHOPIFY.
My key takeaway was: 
Focus Less on Tech and more on Marketing
My advice was:
to use a hosted ecommerce platforms such as Shopify to scale your business
* Agility
* Speed to market
* Modularity via the app store
* Integration to a large degree is a breeze
* You get shedloads out of the box
 
The LOWDOWN is that you do a lot less technical tinkering and get on with marketing and selling products
 
At scale or mid-tier, you require flexibility, customisation and automation.
This is where SHOPIFY PLUS comes to mind. 
 
I have been trying to find out more about SHOPIFY PLUS as a platform for mid-tier and enterprise retailers.
And got hold of their Direct of Product.
He oversees, feature sets that will be implemented in the short term, medium term and long term.
He is pretty much in charge of SHOPIFY PLUS’ feature-set roadmap.
 
 
David Moellenkamp is the Director of Product at Shopify Plus, 
where he is focused on building products to solve the problems of Shopify’s highest volume merchants.  
Prior to joining Shopify, 
David worked at BlackBerry where he helped build mobile device management solutions for some of the worlds largest and most demanding organizations.
 
 

---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

Feb 07, 2018
SE3 EP13: The Case of eCommerce Experts
16:30

This is a very candid and honest episode, I pounder on the label 'expert'. I have been referred as an 'expert' in the ecommerce space a few too many times. I might be an 'expert' to some, but over the past few months, I have learnt from true entrepreneurial ecommerce experts

The key to establishing which expert to follow is understanding where you want to go in ecommerce. If you work for an online retailer or a consultant for a number of online retailers, then most experts you will gravitate towards will be people that have self-identified themselves as experts backed by a track-record of delivering results within online retail businesses they themselves have worked for in the past.

If on the other hand, you are looking at things from purely entrepreneur angle, then the ecommerce experts you will identify with will be ecommerce entrepreneurs. This is where I am striving to evolve to now. I was (and probably am too some) the former i.e. a career ecommerce expert.
BUT I am now learning the ropes of becoming an ecommerce entrepreneur. I am NOT yet an entrepreneurial ecommerce expert. BUT my daily habits, are leading me down this path. 

Remember there are two types of ecommerce experts:

  1. Career eCommerce Experts (marketers, CROs, media buyers, developers, designers, logistics experts, industry pundits) and
  2. Entrepreneur eCommerce Experts - they are all of the above wrapped up into one that put the money in the line and take HUGE risks. The ones that turn out successful in the long-run, live to tell their story as 'experts'.

Regardless of what type of expert you strive to be, STAY HUMBLE.

Hope you enjoy the show and give me a shout on your thoughts about eCommerce experts.

 

---

SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

Jan 31, 2018
SE3 EP12: How to Build and Sell an eCommerce Business with Maximum Asset Value
41:05
On this episode we talk about how to build your ecommerce business in 2018, in preparation for a sale or exit sometime in the future.
 
I am joined by Thomas Smale; the Founder of FE International, a leading website brokerage firm. 
Thomas specializes in advising in the M&A of SaaS, e-commerce, affiliate and content businesses. 
He has consulted hundreds of internet entrepreneurs on exit strategy, growth and business development.
 
 
FE International offers comprehensive exit planning services 
as well as direct access to an established network of pre-qualified international investors 
to drive demand to your business and maximize value for your company.
 
FE International provides advisory services for mid-market SaaS, e-commerce and content businesses. 
The company has become the pre-eminent adviser and valuation thought-leader in the industry, 
completing over $75M in sales across 425 acquisitions since 2010. 
FE International is headquartered in Boston, US, with offices also in Europe and S.E. Asia.
 
 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

Jan 22, 2018
SE3 EP11: LIFE CHANGING BOOKS TO READ IN 2018
38:04

HAPPY NEW YEAR FOLKS!

It has been quite a while...exactly 56 days since my last episode!
On this episode, I explain where I've been and what I've been up to.

As 2018 starts off in full swing, I drop some knaw-ledge bombs on this episode, Tai Lopez style 😜. On a more serious note, I talk about books that have made a longlasting impact in my personal, professional and business life.

I categorise them into:

LIFE CHANGING BOOKS

ENTREPRENEURIAL MINDSET SHIFTING BOOKS

ECOMMERCE/COMMERCE BIOGRAPHIES

CONSUMER PSYCHOLOGY, COPYWRITING / CRO

OTHER GREAT BOOKS

 

 

 

 

 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

Jan 15, 2018
SE3 EP10: Building Out Ecommerce Sales Funnels on Facebook Ads
22:40

On this webinar, I talk about ecommerce funnels using Facebook.
I am running a webinar tomorrow. 
Sign up for it here: 
https://events.genndi.com/register/169105139238452231/bca4623575

 

 

 

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SPONSORS:

This episode is brought to you by 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

Nov 20, 2017
SE3 EP09: How a Traditional Retail Furniture Brand, SCANDIS, got OmniChannel Commerce Right
01:01:53

SCANDIS is the eCommerce division of Scandinavian Designs and Dania Furniture. The first Scandinavian Designs store opened its doors in San Rafael, California in 1963 to cater to the contemporary home furnishing needs brought on by the huge wave of mid-century modern homes emerging in neighbourhoods throughout the west coast. In keeping with this architectural design movement, stores soon opened across northern and southern California, and later in Washington, Oregon, Nevada, Colorado, Minnesota and Illinois.

They made their foray into ecommerce for the very first time earlier in the year, in February and have not looked back since. 

I interviewed their web marketing manager - Julio Giannotti and he shared a tonne of insights with me; here's a summary:

  • why and how they got started with Shopify Plus,
  • their lean ecommerce team,
  • challenges scaling their operations,
  • the SEO marketing and paid acquisition strategy,
  • automation of with Shopify Plus' Launchpad and Flow apps
  • how they cleverly use their sales reps as affiliates**
  • how physical retail and ecommerce build synergies to driving, even more, sales for their business,
  • how they almost doubled sales across retail branches when they launched their ecommerce site
  • his killer Shopify app recommendations

It's a value-packed episode.

---

 

SPONSORS:

This episode is brought to you by 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

 

                                                                                                                                                                   

 

 

Nov 13, 2017
SE3 EP08: Scaling from DropShip Ecommerce to a $22m Revenue Private Label Etailer DAZADI
55:01

Jason Boyce is one of three Co-Founders at Dazadi.com a home recreational product online retailer of basketball hoops, game tables, fitness equipment, and much more. He has over 13 years ecommerce experience and started Dazadi.com in 2002 with his 3 brothers.
They have over 10,000 products on their site with 100K SKUs and sell on all major marketplaces in the U.S and Canada.

Over my interview with Jason, I discovered that Dazadi's strength actually lies in marketplace selling. A significant chunk of the $22 million annual revenue can be attributed to marketplaces such as Amazon, Walmart.com and Houzz. They have actually mastered the art and science of marketplace selling.

Jason is also huge on outsourcing - his business has an office stationed in the Philippines with close to 30 members of staff. His U.S. team is distributed across the country and they have an office in China for factory liaison and also quality control. 

Jason is well travelled and deeply understands cultural nuances in the countries that he does business in. 

His best decision was to ditch selling other brands and focus on manufacturing their own branded products under the 'Harvil' brand.

This is an episode to listen or watch if you want to understand the intricacies involved in scaling to a mature 8-figure ecommerce business entails. 

 

SPONSORS:

This episode is brought to you by 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

 

Nov 06, 2017
SE3 EP07: Is DropShipping a Viable Model for Scale? Interview w/ Oberlo's Co-Founder, Tomas Šlimas
47:22

The mention of 'dropshipping' often denotes either poor ecommerce customer experience and lack of supply chain control or some 'guru' trying to sell online courses on how to start an ecommerce business.
A search on YouTube for 'ecommerce' returns a tonne of results related to dropshipping as a means to escape the 9-5 and upsells to online courses. 

My take has been and still is, a business with poor customer experience is impossible to profitably scale; and so dropshipping as a viable ecommerce model was really off my radar. But more recently I was hired to carry out due-diligence on a drop ship business ecommerce brand with monthly revenues of $250,000+ and came across another with monthly revenues of $500,000. This is when dropshipping as a business model started to get my attention. 

Don't get me wrong, there is a LOT of crap out there. Basically most dropshipping is the scrapings at bottom of the ecommerce pot. The droppshipping sites I mentioned above and all of the dropshipping sites I see that seem to be doing well revenue-wise come across to shoppers as established brands. 

I am also seeing a lot of innovation in conversion rate optimisation with dropshippers because they really are front end marketing businesses that need to prop up the perceived value of products they have little or no control of actually producing.  

Tomas Slimas is a successful and retired dropshipping ecommerce entrepreneur who generated revenues of $3 million/year from his dropship site before he co-founded Oberlo (https://oberlo.com/), a dropship app that helps Shopify stores find products to sell.

I tracked him and got him on the show to discuss the viability of dropshipping as a scalable ecommerce model in 2017 and beyond.

This is a really interesting conversation. You should still listen to it if you are an established merchant, as you should consider latching dropshipping for product catlog expansion. 

 

 

SPONSORS:

This episode is brought to you by 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

 

Oct 30, 2017
SE3 EP06: How Embracing Change Enables Sabina Build Location Free Ecommerce Businesses
01:14:22

Sabina embodies the true meaning of finding freedom through entrepreneurship and the embrace of change. She alongside her family are digital nomads in the true sense of the term. She is a self-taught entrepreneur; and a Co-Founder of two husband and wife run ecommerce businesses, Veppo Cigs and Taza Designs

I invited Sabina to the show to share her unique and memorable story about the need to embrace change in order to grow both your mindset and business. Change can be difficult, hard and lonely. Change can tear you apart but only for a brief period of time until experience, hindsight and resilience is re-build you. You always have to have the end goal in mind to see the benefits of change and see its true purpose.  

Sabina had limited choices over the course of the 2008 financial crisis. Her business directly serviced the real estate market; which ultimately led to shutting it down. Although she was faced with losing her business, she kept her ears glued to the ground and learnt from a business mentor about the then up and coming technology behind electronic cigarettes and its potentially disruptive impact on the tobacco industry.

She doubled down on it and moved her family to Costa Rica in order to significantly reduce their living expenses and work on building their business. She has since lived in Belize, Central America and then decided to settle in Bali for a few years. She is currently now in North America and visits Bali regularly. 

This episode and interview is one of my all time favourites as it really got me thinking about change. I definitely recommend it.

 

SPONSORS:

This episode is brought to you by 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

Oct 23, 2017
SE3 EP05: How to Drive More eCommerce Conversions through Copywriting & CRO w/ Kaleigh Moore
43:36

Located in Central Illinois, Kaleigh Moore primarily crafts blog content for SaaS and eCommerce companies. She has been copywriting for the last four years under the brand Lumen. She had an Etsy store when she was 19 and ran the business for five years. She had a successful vintage jewellery company where she designed and assembled jewellery pieces.

It was from that company where she learned about marketing and specifically the power of email marketing. According to her, email marketing was the biggest driver when it came to driving sales in comparison to social media.

On this episode, we will talk about:
  • eCommerce product page trends: such as the integration of GIFs/ Cinemagraphs and the use more user-generated content, buyer's guides.
  • eCommerce copywriting for conversions: and the psychology behind the words, formulas and so much more!

 

SPONSORS:

This episode is brought to you by 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

Oct 16, 2017
SE3 EP04: Scaling Direct-to-Consumer Ecommerce Growth w/ Category Expansion & Investment
42:36

One of the most downloaded episodes last season was Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction [Physical Product Podcast EP:02] with Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company.

On this episode, I bring Scott again to share the progress of his brand. What really initially impressed me was not only Oliver Cabell's very well designed Italian made products but the execution of the media - both mainstream and social. It was right on point; with coverage on Fast Company, Cool Hunting and GQ. Scott had a lot to say on how to rapidly grow an email database. 

Oliver Cabell has made another milestone; with recent funding from an angel investor to the tune of $1.2m, they are expanding beyond high-end bags into footwear (sneakers to be specific). 

So on this episode, Scott shares how he was able to attract investment and how he intends to uniquely launch designs on a weekly basis rather than seasonal. 

It was a really interesting discussion with sprinkles of anecdotes on how to build and grow a luxury fashion brand. 

 

SPONSORS:

This episode is brought to you by 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

and

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store

Oct 09, 2017
SE3 EP03: KING FITNESS ~ How to build a Lean Direct-to-Consumer eCommerce Brand 📈
44:30

Joe is an ecommerce entrepreneur and the founder of KING.fitness - he used to be a freelance designer for global brands such as Coca-Cola, American Express and Unilever.

He recently decided to apply his design skills into a physical product brand called King Fitness - a sports brand with a focus on high-quality gym accessories.

I actually pre-ordered one of his products - the King Fitness gym bag via an Instagram ad. I was put on a pre-sales list and eventually received my order 6 weeks after purchase. 

I got Joe on the show to break down his funnels and how to set up a lean pre-order physical product business. 

We talk about:

  • designing physical products
  • sourcing process and finding reliable suppliers
  • dominating amazon with reviews
  • instagram ads
  • testing the market with pre-sales
  • the importance of photography and how to find photographers on the cheap


OUR SPONSORS: 

We have two sponsors

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).
If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

--------------------------------------------------------------

KLAVIYO is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for.

With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences.

If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

Oct 02, 2017
SE3 EP02 - Why I was wrong about Shopify...😥
16:12

I'm back and today's episode is a solo show.
I give updates on what I was up to over the summer break and how I intend spending the next quarter. 

There are going to be some changes in the format of the show - I shed some more light on these changes. 

---

Back to Shopify...as may already know, I come from a marketing consulting background and initially thought that only serious businesses use Magento for ecommerce. God was I wrong and I take my words back.

I am a converted Shopify user now and see why and how it is the fastest growing ecommerce platform today. Here is a summary list of why I was wrong and how Shopify really leads the pack (especially in the startup to growth phase of ecommerce):

- It is agile
- it is fast
- reminds me of wordpress but a whole lot better user experience
- it is modular
- integration is a breeze 
- you get shit loads out of the box

The LOW DOWN is that you do a lot less technical tinkering and get on with marketing and selling products

---

 

Sep 24, 2017
SE3 EP01: TROUVA, an eCommerce marketplace that achieved 1,509% growth in 18 months
45:14
On this episode, I am joined by Mark Patchett, Marketing Director at Trouva (https://www.trouva.com/).
 
Trouva is marketplace platform for boutique retail shops dotted across the UK and Europe. Trouve curates products, accepts payments and fulfils orders on behalf of listed partner stores. 
They are really in the business of logistics. The platform eliminates the work of maintaining an online store by providing a shop with the software, customer service, and delivery teams needed to keep the experience consistent.
 
Mark is the marketing lead at Trouva - in just 18 months, Trouva have grown from the seed round to be one of Europe's top 5 fastest growing tech businesses at 1,509% growth.
We talk about how marketing has played a central role in the astronomical growth Trouva has undergone in such a short period of time and exactly how Trouva works across the EU. 
Sep 18, 2017
EP15: ISSARA LEATHER: How Rosh is Building an Agile Direct-to-Consumer Fashion Brand
57:55

Rosh is the founder of ISSARA – an ethical minimal leather good brand. ISSARA operates in the affordable luxury space.
ISSARA is what I refer to as an agile eCommerce brand.
They make every single bag they product to order with a zero waste supply chain.
w/ Rosh Govindaraj
Founder, ISSARA.

Jul 27, 2017
SE2 EP25: eCommerce Domain Names Consider a .STORE
17:46
Hello!
This is KUNLE CAMPBELL OF THE 2X ECOMMERCE PODCAST SHOW
…THE Podcast dedicated to STRATEGIC GROWTH FOR ONLINE RETAILERS
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce
OR 
I teach you about specific MARKETING tactics geared to helping your sell more in your online store…
 
So Today’s show I talk about:
  • strategically choosing domain names to help grow your brand.
  • domain name dos and don'ts
  • Building the core of your brand using the .STORE
  • using domain name selection for SEO
Jul 24, 2017
SE2 EP24: Why SEO is Reactive Marketing and what to do about it
17:10
On this episode, I focus on driving your SEO visibility through brand name search and not generic keyword search volume.
Search volume is finite…
Brand name search volume is relatively less finite…
Get technical SEO sorted
keyword research should align with both your current and potential product offering
 
Beyond tech SEO, focus on brand building…it makes every other 
 
 
Jul 17, 2017
SE2 EP23: YOUR WHY is not what you SAY...acting out your WHY is what matters
20:29
 
WHY - we believe in thinking differently (PURPOSE - CAUSE - BELIEF)
What - we do 
How - we are difference USP /  Differentiation 
 
APPLE:
Inspired leaders and organisations
think act communicate from the inside-out
 
we make great computers
beautifully designed
action
 
 
Everything we do we BELIEVE in
challenging the status co
we BELIVE in doing things differently
 
The way we challenge the STATUS co
is by our products
 
Beautifully designed,
Easy to use, and
User friendly
 
We just happen to make GREAT computers
WANT TO BUY ONE?
 
 
 
Go back in history…
 
Julius Cesar 
Alexander the Great
Napoleon 
Elon Musk
 
 
Inside - Out
 
GOLDEN CIRCLE
 
"People don't buy WHAT you do, they buy WHY you do it.” 
~ Simon Sinek
 
Inward view
 
Sticking to your own lane.
 
Yet a scalable WHY
 
 
 
LIMBIC - feelings
NEO CORTEX - rationality 
 
 
your why permeates through all your communications
if is not just about saying…it is in every single detail about your brand that your customers, investors, suppliers and the general public interact with
 
minimal designer furniture at an affordable price
We think the high street and expensive designer brands give consumers a raw deal. That's because everyone along the way takes a cut, from agents to landlords. And you - our discerning customer - pay for that cut. So we're making a stand: taking on the high street to offer you original furniture design at affordable prices. Here's how we do it differently:
 

GREAT DESIGN, AFFORDABLE PRICES

 DIRECT FROM THE MAKERS

No physical stores. No middlemen. We're just a passionate team bringing a new way to buy furniture: cutting out the fuss so you can get beautifully made pieces at a price to suit you.

 OUR PRICING

Without the middleman we connect you directly with designers, giving you designer furniture at affordable prices.

 UNCOMPROMISED QUALITY

We work with fresh design talent to create our unique furniture collection. And then we find the best craftsmen to build it - often the same people who make products for top high street brands.
 
 
images
colours 
price
copy
choice of influencers 
choice of store location
 
 
well made clothes
the perfect pair of trousers
How It All Started We started Bonobos because we couldn't find pants that fit. They were either way too tight or too boxy. We fixed it. Now we've expanded our playbook to shirts and suits.
 
 
 
 
Warby Parker
“rebellious spirit and a lofty objective”
to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses
 
Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?
 
Jul 10, 2017
SE2 EP22: SHOPIFY PAY & the Instant Payments Space.
15:40

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

Reducing friction and shopping cart abandonment is key on every eCommerce manager’s and store owners mind.
how can I replicate an Apple Pay experience or better still a contactless card experience at checkout whilst at the same time minimising fraud?
 
INSTANT PAY SOLUTIONS
most major players are rolling out solutions…
  • PAYPAL EXPRESS - in most cases takes 2 clicks
  • AMAZON PAYMENTS- takes 2 clicks
  • APPLE PAY - 2 steps
  • STRIPE - in most cases 2 steps
  • ANDROID PAY - 2 steps
The payment platform no one is really talking about that could be a key game changer is SHOPIFY PAY
 
Why?
 
Introduced in April at their developer conference
 
IT WORKS ACROSS any STORE using Shopify
and reduces checkout field entry from 16 to just 2 fields.
 
SECURE AND SIMPLE
shoppers need to ‘OPT IN’ to SHOPIFY PAY at Checkout
they receive a 6-digit verification code
 
SHOPIFY now know both their mobile device # and email address
This is a 2-factor authentication at play here!
 
SHOPIFY STORE OWNERS CAN OPT OUT OF SHOPIFY PAY
 
SHOPIFY CLAIMS that Shopify speeds up the checkout process by 40 percent, and conversions occur around 18 percent more among returning customers thanks to the added ease of making a purchase.
 
....your turn!
Jul 03, 2017
SE2 EP21: What is your BIG Idea?
18:58

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

This episode is focused on single product eCommerce businesses…
that want to own a specific category.

Let me give some examples of single product direct to consumer businesses that own specific categories:

BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders


MEUNDIES.COM - they are a digital-first brand selling underwear.
‘feel good undies’ that is what they all about

GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials.
Their BIG IDEA was trendy innovative, effective performance wear


HONEST.COM - are an eco-friendly catalog product business for baby and household products
THEIR BIG IDEA - to give all children a better, safer start.


HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags,
THEIR BIG IDEA - timeless products with a fine regard for detail

 

....your turn!

Jun 26, 2017
SE2 EP20: Instagram Fashion Ecommerce
16:11

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

This episode is based on the Bloomberg article 'Instagram Killed the Retail Store'.
Kunle talks about why Instagram is the go-to resource for fashion decisions amongst millennials and Gen-Zers. 

 

Jun 12, 2017
EP14: TrueFacet a 'Controlled eCommerce Marketplace' that Handles & Vets Physical Products
47:55

TrueFacet is a New York-based online marketplace for authentic pre-owned designer watches and jewellery from the most luxury of brands like Cartier, Bulgari, Patek Philippe, and Van Cleef and Arpels.

Tirath Kamdar, CEO and Co-Founder of TrueFacet discusses how himself and his team are building a 'controlled' eCommerce marketplace for luxury physical products.

Tirath has over a decade of experience in the jewellery industry in retail and manufacturing, as well as comes from a family of jewellers.

Tirath went through TechStars Seattle, and just completed a $7 million dollar round of funding from Maveron and Joe Montana's Liquid2Ventures.

On this episode, we talk about:

  1. How TrueFacet has had to blend elements of physical product online retail into a marketplace model i.e. they handle and vet products sold through their marketplace for authenticity
  2. How vetting the authenticity of every single item sold through TrueFacet delivers customer satisfaction and marketplace trust
  3. Marketplace chicken or egg situation: what did Triath's growth marketing team chase first? Buyers or Sellers?
  4. How Tirath organise sellers first before attracting buyers to TrueFacet
  5. How TrueFacet found initial traction without any paid advertising.
  6. How his team made use of Google Analytics to run a manual demographics study.
    How they approached their customers and made sure that they are building trust between the buyers and sellers and the marketplace as a whole.
    How to be strict and provide security while still giving your customers an incredible experience.
    How to build trust and security with buyers and sellers.

 

Guest’s Top Tips:

Tirath, recommends the following three steps to building a business.

  1. Solidify and make sure you have the most optimal user experience.
  2. Get some real partners - the ones around the table that really matter.
  3. Get some capital.

It is also important to build trust and provide security to your customers, that delivers the best experience possible.

He believes in deep data analysis, paired up with a personal approach customer service.

---------------------------------------------------------------------------------------------
FOR FULL SHOWNOTES
WEBSITE / BLOG:
2xecommerce.com/podcast/

Subscribe to our iTunes Channel:
itunes.apple.com/podcast/physical…ess/id1181834388

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www.facebook.com/kunletcampbell

TWITTER:
twitter.com/2xeCommerce

Apr 13, 2017
SE2 EP19: QUALITY OF INFORMATION YOU CONSUME
18:46

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

Steps to solve a problem or get into something new
1. Read at 2-4 books on the subject
2. Build a virtual mastermind or round table of trusted experts (they don’t need to all meet at the same time)
3. Zero in on a few that you will work closely with
4. Expand to consultants, agencies or advisors to carry out specific actions
5. Seek insights from academic and rigorously researched sources.
6. Other sources of info: Q&A sites, YouTube, limited number of credible courses
7. I personally search through the iTunes podcast app for interviews and conversations

 

KEY POINTS: Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)

  • Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)What to do when you have a problem / want to get into something new:
  • What to do when you have a problem / want to get into something new:
    - don’t Google
    - don’t check social media
    - go to AMAZON and buy 3 books on the subject
  • Before speaking with Advisors and Consultants: Importance getting no-strings-attached advice from someone that has done what you are looking to achieve
  • Being part of a mastermind can help you connect with people that have done it before
  • Consultants and Advisors:
    • The extremes - the nasty coach vs. the YES man
    • You are essentially looking for the truth
  • You need to CUT OUT THE NOISE: Why most coaches selling courses on Facebook and YouTube are probably not right for you
  • I personally search iTunes: iTunes search is still the most versatile app for searching podcast episode
  • I have downloaded the Mixergy and EOFire apps to search through their archives
  • Q & A sites like Quora and Reddit could offer pointers sites work but also know how to sniff out self-promotions and plugs
  • The source of your information is critical - in business try to cite data academic sources and stats rigorously researched sources
  • For marketing information, I believe networking is important for knowledge
Apr 10, 2017
How this Marketer 10X'd Product Sales with the Classic 4P's of Marketing Framework [Physical Product Business Podcast: EP13]
50:49

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview.
We are also on YouTube, here is where you can SUBSCRIBE:
https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g
---------------------------------------------------------------------------------------------

On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GOG.com. He grew GOG.com's revenues from mid-six figures annually to mid-seven figures monthly over the course of the four years he was there. GOG.com grew from #6 in its industry to #2 over his tenure.

Their success was made possible by a few different tactics, which Trevor attributes to the classic 4 "P"s of marketing: Product, Price, Promotion and Place. All of which he applied.

Over our conversation, we touch on branding, perception and the impact of manipulating pricing and product (an area many marketers do not seem to tweak or adjust).

In this episode you will learn about:
- How the Trevor revved up GOG.com's revenue from 6-figures a year to 6 figures a month in 4 years.
- How to identify audiences likely to be interested in your products.
- How to build a firm foundation for your promotions by determining why you are in business in the first place.
- How to double or 10x your business with the 4 Ps of marketing.


Guest Bio
Trevor is U.S based marketer with 20 years of experience and has, focused mostly on strategic, digital and event marketing; He has been a consultant at Disney's Yellow Shoes Interactive, Universal Studios, Stratosphere Casino, Cox Communications, CD Projekt, and many more companies. He has taken five different startups from newly launched to #1 in their market.

 

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FOR FULL SHOWNOTES
WEBSITE / BLOG:
https://2xecommerce.com/podcast/


Subscribe to our iTunes Channel:
https://itunes.apple.com/podcast/physical-product-business/id1181834388

FACEBOOK:
https://www.facebook.com/kunletcampbell

TWITTER:
https://twitter.com/2xeCommerce


CONNECT SOME MORE....
Subscribe to our MEDIUM:
https://physicalproductbusiness.com/

Apr 06, 2017
How Selling to Retailer Chains Scales the Growth of Your Physical Product Brand [Physical Product Business Podcast: EP12]
52:46

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview.
We are also on YouTube, here is where you can SUBSCRIBE:
www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

---------------------------------------------------------------------------------------------
Yohan Jacob is the President and Founder of Retailbound, Inc.,
a full-service retail consulting agency based in Chicago.
He has been consulting in retail for close to a decade now
since 2008, Retailbound offers retail coaching, retail consulting, and managed marketing assistance to manufacturers who want to sell their products to retailers

Yohan & his team have taught and consulted with over 3500+ entrepreneurs on how to sell their products to retailers.
Unlike most retail consultants,
Mr Jacob has been on BOTH SIDES of the retail buyer’s desk,
both as a manufacturer and as a large retail buyer.

Check out the Retailbound, Inc. site here: retailbound.com/

On this episode, you'll learn more about:
- What you need to know before talking to a buyer.
- What you have to prepare and what they might ask you.
- What retail buyers are looking for in products that they may accept a deal with.
- What the best path is regarding Indiegogo - Amazon - Retailers
- How to really test your product before getting it out there.

---------------------------------------------------------------------------------------------
FOR FULL SHOWNOTES
WEBSITE / BLOG:
2xecommerce.com/podcast/

Subscribe to our iTunes Channel:
itunes.apple.com/gb/podcast/physi…d1181834388?mt=2

FACEBOOK:
www.facebook.com/kunletcampbell

TWITTER:
twitter.com/2xeCommerce

CONNECT SOME MORE....
Subscribe to our MEDIUM:
physicalproductbusiness.com/

Mar 30, 2017
SE2 EP18: eCommerce SEO, 14 Link Building Tactics [♻️ recycled]
36:57

HELLO - Today's show is a Rerun of an episode originally published back in September 2015!

I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an eCommerce brand online that double-up as link acquisition activity as a by-product (after brand reach to PEOPLE).   I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust.   And then I move into the core topic i.e. 14 ways to build your eCommerce brand online for maximum SEO domain authority building. I give a bonus tip ;)

 

 

Mar 27, 2017
How this Entrepreneur Built a Thriving Vodka brand with NBA Player Dennis Rodman [Physical Product Business Podcast: EP11]
32:17

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview.
WATCH THIS INTERVIEW ON YOUTUBE:
https://youtu.be/TrZW1-9DV68

---------------------------------------------------------------------------------------------
I often get questions about how to partner up with celebrities and brands for endorsement deals and merchandised products. What better way to answer them than to invite an entrepreneur who not only knows a tonne about celebrity endorsements but runs a business that sells the official Vodka brand for the retired ex-Chicago Bulls NBA star: Dennis Rodman (who has also played for the Detroit Pistons, San Antonio Spurs, Los Angeles Lakers, and Dallas Mavericks).
Andreas Johansson comes from the real estate and is actually a luxury holiday property developer. The projects he was involved in enabled him not only build his network of high net worth individuals but also gave him the opportunity to meet and become friends with celebrities through their agents. He decided to make a move into endorsing celebrities and launching products closely associated with celebrities.
Three years into the market, Dennis Rodman’s Bad Ass Vodka is still successful, and the man behind it tells us how he started up and how to build a celebrity-branded product.

Check it out here: http://rodmanvodka.com/

On this episode, you'll learn more about:
- How a real estate developer built his network and finally started businesses marketed by celebrities and endorsements.
- How to decide who to endorse your product that your audience will resonate with.
- How to determine a good product.

 


---------------------------------------------------------------------------------------------
CONNECT SOME MORE....
Subscribe to our MEDIUM:
https://physicalproductbusiness.com/

Subscribe to our iTunes Channel:https://itunes.apple.com/gb/podcast/physical-product-business/id1181834388?mt=2

FACEBOOK:
https://www.facebook.com/kunletcampbell

TWITTER:
https://twitter.com/2xeCommerce


FOR FULL SHOWNOTES
WEBSITE / BLOG:
https://2xecommerce.com/podcast/

Mar 23, 2017
SE2 EP17: Categories of Ecommerce Business Models
21:41

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

What Kind of eCommerce Business do you run or intend to run?

Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need answer five fundamental questions, that will solidly define your business model.

The options you choose uniquely categorise your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups:

  1. What is our product range focus now and in the mid-term?
  2. Are we a Direct to Consumer (D2C) brand, Merchandisers or a Hybrid?
  3. What is our vertical and what specific niche in this vertical is our focus?
  4. How do we want the market to perceive value? By price, function/product quality or a luxury
  5. How replenishable are the products that we will be selling?

When you get into detail and answer each of the above questions, you will have a fine-tuned eCommerce business model and will arrive at your value proposition.

If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories.

-----------

PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Mar 20, 2017
How this YouTuber Spun off a 7-figure Beauty Product Business (BANISH) from Videos [Physical Product Business Podcast: EP10]
29:52

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview.
WATCH THIS INTERVIEW ON YOUTUBE:

https://youtu.be/Cc1XQG_itAI

-----------------------------------------------------------------------------------------------
Daisy Jing started out as a YouTuber without any intentions of building a physical product business. She set up a YouTube channel to connect to the people that are more like her.
She had an acne skin condition that made her go to the dermatologist. This doctor gave her a maintenance product that she could create at home. When her audience saw the wonderful effect of the product, that is when BANISH started.

Check it out here: https://www.banishacnescars.com/


On this episode, you'll learn more about:
- How a girl who felt like an outcast made a connection to people that can relate to her.
- How she started her 7-figure business with just a laptop.
- How she turned her imperfection (acne) into something that she can share and help people have more confidence.
- How she manages 2000 product orders a month, 7 years after she started.

 

 

Subscribe to our medium page:

https://physicalproductbusiness.com/

Subscribe on iTunes:
https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on SoundCloud:
https://soundcloud.com/physicalproductbusiness

Mar 16, 2017
SE2 EP16: Rethinking the eCommerce Growth Triangle - The eCommerce Growth Pyramid
18:27

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be:

  1. Vertically integrated (manufacture your products)
  2. Have retention built into your product
  3. Create a Word of mouth viral loop

The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode

-----------

PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

 

 

Mar 13, 2017
My Baby’s Heartbeat Bear: How to Think outside of the Box with an Emotional Product [Physical Product Podcast EP:09]
41:33

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview.
WATCH THIS INTERVIEW ON YOUTUBE:

https://youtu.be/pWMQvFNVNqI

---------------------------------------------------------------------------------------------

On today’s episode, we are joined by Purusha Rivera, founder of My Baby’s Heartbeat Bear. A very brilliant line of products that lets expecting parents record their baby’s heartbeat and keep a teddy bear that plays the baby’s heartbeat as a keepsake.

Subscribe to our medium page:
https://physicalproductbusiness.com/

Subscribe on iTunes:
https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on SoundCloud:
https://soundcloud.com/physicalproductbusiness

Mar 09, 2017
SE2 EP16: Why Video Marketing Gives You An Edge Over Competitors (PART 2)
18:30

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS.
We LIVE in a VIDEO First World - GET OVER IT!
Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER 

I cover three types of video content:
  1. Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes.
  2. Pre-recorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months.
  3. Daily video blogs OR Vlogs. Building a Personal brand via a Daily Vlog has huge advantages.

 This episode is action packed

-----------

PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

 

 

Mar 06, 2017
What this Entrepreneur Learnt after his Sports and Energy Drink Product Failed [Physical Product Podcast EP:08]
58:22

WATCH THIS INTERVIEW ON YOUTUBE:
https://youtu.be/jFYa1gGhjuM

-------------------------------------------------------------------------

After almost a decade in the sports and energy drink industry, Tyler Benedict turned his passion for travel, bicycles and tech into Bikerumor.com, the world's largest, most popular cycling tech blog. Now, he's taking the lessons learned and his global connection to brands large and small to inspire entrepreneurs to launch their startup with The Build Cycle

On this episode we talk about.
Key mistakes and lessons:
- Didn’t do the RIGHT kind of market research and had no idea how the sales channels worked
- Trusted the wrong people, from distributors to sales people to accountants
- Spent money foolishly
- Didn’t get good (or any) advice
- Assumed consumers and buyers cared about the wrong things
- Product wasn’t different enough

Subscribe to our medium page:
physicalproductbusiness.com/

Subscribe on iTunes:
itunes.apple.com/podcast/physical…ess/id1181834388

Subscribe on SoundCloud:
@physicalproductbusiness

 
Mar 02, 2017
SE2 EP15: Why Video Marketing Gives You An Edge Over Competitors (PART 1)
17:55

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

On this episode: I talk about why video marketing is KEY in your marketing arsenal in 2017. You should do video marketing because it is HARD and NO ONE is REALLY Doing it except PUBLISHERS.
We LIVE in a VIDEO First World - GET OVER IT!
Someone in your organisation must be conversant with video editing software such as FINAL CUT PRO or ADOBE PREMIER 

I cover three types of video content:
  1. Livestreamed video took off on social in 2016, and many believe 2017 will be the year it explodes.
  2. Pre-recorded video will still have its place, of course, but brands will increasingly use real-time video to engage target audiences during the coming months.
  3. Daily video blogs OR Vlogs. Building a Personal brand via a Daily Vlog has huge advantages.

 This episode is action packed

-----------

PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

 

 

Feb 27, 2017
Movie & Entertainment Licensing for Physical Products: Getting Disney, Sony, DC, Marvel [Physical Product Podcast EP:07]
01:04:04

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today episode we are joined by Mark Politi, a Licensing and Marketing Expert.  Mark has worked on over 175 Feature Films, TV Shows and Video Games such as Star Wars, Star Trek, Batman, Spiderman, X-Men, The Simpsons, The X-Files, Looney Tunes and Animaniacs to name a few.  Mark Politi has worked on some of the biggest Worldwide Licensing & Merchandising campaigns for Entertainment and Video Games company’s successfully selling products to Mass Market, Game Retailer and Online.

On this episode we talk about.
- licensing agents
- where to look for licenses - in the age of youtube?
- types of products to license from movies- what would you do now? 
- timing for your applications
- and general firsthand experience tips on branding from an expert

Subscribe to our medium page:
physicalproductbusiness.com/

Subscribe on iTunes:
itunes.apple.com/podcast/physical…ess/id1181834388

Subscribe on SoundCloud:
@physicalproductbusiness

Feb 23, 2017
SE2 EP14: Emotional Buying and Selling - How to Leverage Marketing through Paid Social Media
17:00

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

On this episode: we cover how marketing has evolved from intent based (functional) marketing i.e. SEO, Search PPC to more emotive persona aligned paid social media marketing. Instagram and Facebook know a hUGE amount about you.  

-----------

PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

Feb 20, 2017
Brand Licensing ~ How Elyse Successfully Launched Products for House of Marley, Four Paws [Physical Product Podcast EP:06]
39:42

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today’s episode, I am joined by Elyse Kaye, founder of AHA! Product Solutions and an expert in developing physical products from concept right through to hitting shelves at retail stores. She is now the founder of Bloom Bras - a supportive and comfortable sports bra that does not feel like a suit of armor!

She has worked with some household names like Black and Decker and was able to launch brands such as Four Paws for Central Garden & Pets. She is a firm believer that you have to know your brand language in order for it to succeed and avoid falling off the shelves.

YouTube: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g
Medium: physicalproductbusiness.com/
Website: 2xecommerce.com/podcast/

Follow Kunle: twitter.com/KunleTCampbell

Feb 16, 2017
SE2 EP13: How to Carry Out Competitor Analysis Effectively
22:04

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

On this episode: we cover how to carry out competitor analysis in the following areas:

  • business
  • traffic
  • SEO
  • AdWords / Bing PPC
  • Facebook PPC
  • Social media
  • Tech Stack and 
  • Logistic

 

-----------

PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

 

 

Feb 13, 2017
How Food brand, Slawsa was Launched into 8,000 Grocery Chains & Restaurants [Physical Product Podcast EP:05]
51:11

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and on today's show we welcome Julie Busha the founder of Slawsa, a hybrid cabbage cased relish that combines coleslaw and salsa. Presently, Slawsa can be found in 8,000 retail stores all across U.S. and Canada including restaurants and food joints.

This is a 100% bootstrapped product that was bootstrapped by Julie from scratch. She had a little bit of background in marketing that helped her. Just two years ago she was on Shark Tank and a week after it she set up an Indiegogo for her product. Let’s hear the rest straight from her.

 

Subscribe to our medium page:
physicalproductbusiness.com/

Subscribe on YouTube:
www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud:
@physicalproductbusiness

Feb 09, 2017
SE2 EP12: The TOP SEO + CRO Conferences to attend in 2017
30:35

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

On this episode: Following the previous episode on digital marketing conferences to attend in 2017 - this episode covers ecommerce conferences and expos across North America, UK, Europe and Africa.

Remember that conferences are 80 percent about connecting with people and 20 percent about learning. Here are the list of conferences that I go through on this episode:

SEO, Traffic + Inbound marketing:

  1. Online Retailer (New Zealand / Sydney)
  2. Ecommerce Expo (London)
  3. Internet Retailer (London + Birmingham)
  4. Life Cycle Conference by Omertia (London)
  5. Traffic and Convert Summit (San Diego)
  6. Social Media Marketing World 
  7. Bronto Summit 2017 (Las Vegas)
  8. Magento Imagine (Las Vegas)
  9. Prosper Show (Las Vegas)
  10. Unite: Shopify Partner and Developer Conference (San Francisco)
  11. eTail Canada / West / East / Europe / London / Germany Asia
  12. Wired Retail (London)
  13. Ecommerce Expo Berlin
  14. Ecommerce Africa (Cape Town) 


    CRO Conferences
  15. Opticon
  16. Conversion Conference
  17. Conversion World
  18. CXL Live 2017
  19. Growth Marketing Summit
  20. Digital Elite Camp

 

-----------

PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

 

 

Feb 06, 2017
SE2 EP11: The TOP eCommerce Conferences and Expos to attend in 2017
28:36

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

On this episode: Jørgen reached out to me on Twitter asking me what ecommerce conferences (preferably a bit technical) I'd recommend he attends in 2017.

I made a recommendation over on twitter and promised to broadcast a show covering the top digital marketing conferences in the globe at the moment. 

Remember that conferences are 80 percent about connecting with people and 20 percent about learning. Here are the list of conferences that I go through on this episode:

SEO, Traffic + Inbound marketing:

  1. MozCon
  2. SearchLove
  3. Ungagged: Black Hat World Conference
  4. BrightonSEO
  5. SMX East/West/London/Advanced
  6. Hero Conf - for PPC


    CRO Conferences
  7. Opticon
  8. Conversion Conference
  9. Conversion World
  10. CXL Live 2017
  11. Growth Marketing Summit
  12. Digital Elite Camp

 

-----------

PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

 

 

 

Jan 30, 2017
Using Direct Marketing Principles To Sell More On Amazon w/ Kevin King [Physical Product Podcast EP:04]
51:15

Kevin King sells in excess of $1 million per year on Amazon alone with no employees.
His background is in direct marketing and he shares how he is interestingly using direct marketing tactics to grow his sales on Amazon. He runs an Amazon mastermind for established sellers called: Illuminati Mastermind: www.illuminatimastermind.com/

 

Subscribe to our medium page:
https://physicalproductbusiness.com/

Subscribe on YouTube:
www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud:
https://soundcloud.com/physicalproductbusiness/

Jan 27, 2017
SE2 EP10: Ecommerce Metrics to Measure at each Stage of Your Sales Funnel [PART 2]
21:38

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel: 

  1. DISCOVERY: How to analyse impressions.
  2. CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement.
  3. REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value.
  4. RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency.
  5. ADVOCACY: How to analyse word of mouth and referral marketing stats.

For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog. 

-----
PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

 

 
Jan 23, 2017
SE2 EP09: Ecommerce Metrics to Measure at each Stage of Your Sales Funnel [PART 1]
28:39

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

On this episode, Kunle covers ecommerce metrics to track at each stage of your ecommerce sales funnel: 

  1. DISCOVERY: How to analyse impressions.
  2. CONSIDERATION: How to analysing inbound traffic, including what they do on your site, how they interact with email and social media engagement.
  3. REVENUE: How to measure micro-conversions and analyzing sales, transactions and average order value.
  4. RETENTION: How to analyse repeat orders, customer lifetime value and purchase frequency.
  5. ADVOCACY: How to analyse word of mouth and referral marketing stats.

For more details, Kunle wrote an article titled "55 Ecommerce Metrics & KPIs You Need to Measure to Drive 10X Growth" on the BigCommerce blog. 

-----
PHYSICAL PRODUCT BUSINESS PODCAST
Remember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

 

 
Jan 16, 2017
SE2 EP08: SCALING: through distribution - the options you have
22:28

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…GROWTH and SCALE

GROWTH is about SCALE

…think markets
…think households
XFactor, Dragon Den, pervasiveness 
 
 
There are three ways to scale your marketing and your reach:
pertains especially if you sell your own products...
 
  1. Distribution deals on larger platforms - fashion retail: ASOS, ModCloth, Amazon, (BEING EVERYWHERE)
  2. Working with top level CELEBRITY level INFLUENCERS to passionately and continuously use your products - WHY…they’ve go EYE BALLS
  3. TV ADVERTISING….PUBLICITY……GENERATES HUGE MOMENTUM for SOCIAL MEDIA
 
Jan 09, 2017
SE2 EP07: Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors
24:26

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…Influencer Marketing: knowing the Difference between Affiliates, Collaborations and Brand Ambassadors

 
Influencer Marketing
There are three major ways to scale brand awareness:
  • publicity 
  • physical distribution
  • paid amplification: i.e. advertising  
 
I will be talking about publicity via influencers
 
influencers…have audiences
the right sort of influencers will help you get first time buyers
 
you need to understand two concepts about influencers:
  1: scale of influencers
  2: category or influencers
 
1: scale of influencers
   10+ million followers - they will tend to be established celebs
   1-10 million - could be established celebs and influencers that have emerges from the internet
   100-1m followers - rising influencers in their own right - typically dominate a niche
   less that 100K micro-influencers 
 
As a social media influencer reaches a critical mass of followers, 
audience engagement actually begins to decrease. 
 
A survey of 2 million social media influencers by influencer marketing platform showed:
    1,000 followers have a like rate of about 8%
    1,000 to 10,000 followers have a like rate of 4 percent.
    10,000 to 100,000 followers see a 2.4 percent like rate
    1 million to 10 million followers 1.7 percent
Jan 02, 2017
How this E-Liquids Product Business grew from 0 to a 6-Figure a Month in Revenue Business in 18 Months [Physical Product Podcast EP:03]
34:01

Nick Warrender, a millennial serial entrepreneur and founder of Lifted MFG, specializes in e-commerce sales of electronic cigarette goods; helping individuals break the deadly chains of cigarette smoking by offering an alternative method proven to be 95% more healthy and 40% less expensive.

He launched Lifted MFG with $900.00 in 2015, selling to retail chains and direct to consumers worldwide and witnessed over a 35,000% increase in our first quarter.

Subscribe to our medium page:
https://physicalproductbusiness.com/

Subscribe on YouTube:
www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud:
https://soundcloud.com/physicalproductbusiness/

Dec 31, 2016
SE2 EP06: The Importance of Google Shopping in Fashion eCommerce
24:45

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The importance of Google Shopping in Fashion Ecommerce. 

Here are a few tips for Google Shopping:
 
It doesn’t really work if you have a SKU count of less than 100 items
You have an allowance of Max 150 characters
Start off with BRAND NAME in titles
You have a character limit of 5000 characters in description - use it will loads of keywords
Check your AdWords search query report regularly
Update your negative keyword list
Look at your top 20 percent products
See how you can improve the visuals in comparison to competition
 
Use Google Shopping to onboard email subscribers if you cannot get an immediate sale
Most Google Shopping conversions occur within 3 days
 
Run promotions…
 
Call Google for help….
Dec 26, 2016
SE2 EP05: The Essence of a Brand story - case in mind…KFC and my wife
18:38

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover: The Essence of a Brand Story.

Road trip to Wales pulled over at a services station to buy some petrol / gasoline

 
WALL MURAL
NO BATTERY FARMED CHICKEN: We demand good animal welfare, and all our suppliers must meet or exceed Red Tractor standards.
All our original recipe chicken on the bone is from the UK and Ireland.
Very! All of our Original Recipe Chicken is delivered fresh from farm to restaurant within 48 hours.
We've worked hard to make everything on our menu a little healthier.
use zero-hours contracts
No. Our food is completely palm oil free - high oleic rapeseed oil and sunflower oil
 
 
Your brand story is:
  • NOT your elevator pitch
  • it is not your list of technical features
  • it should connect to your WHY

Read these books:

 
Think very inwardly…
…at the same time think very empathetically from the P.O.V of segments of your customers

What do they care about?
How does what each customer segment care about connect with your products and value proposition?
 
the best business books I’ve read begin with the writer’s story
Dec 19, 2016
Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction [Physical Product Podcast EP:02]
41:36

Hi everybody, welcome to the Physical Product Podcast, part of the 2x eCommerce podcast and today, we’re going to be talking about brand authenticity and launching from zero to a significant amount of sales that actually brings in traction.

I will not talk too much, I have with me, Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company that launched less than 6 months ago.

In this episode you will hear:

  • Using Social Media to build a Fashion brand / Instagram marketing tips
  • Direct to consumer commerce - opportunities and efficiencies of vertical integration / “killing the middleman”
  • Gaining PR traction for a fashion brand
  • email acquisition of 30,000 in 3 and a half months in business
  • Team size and more...

Scott’s company, Oliver Cabell is a direct-to-consumer brand focused on:

  1. Transparency
  2. Quality
  3. Price

The formation of the brand came about in 2013 specifically looked at accessories as a way to figure out how they can disrupt  the high-end market, why the market wasn’t as high as they were and what approach to go through in building the plan.

Their production is in Italy, doing all sourcing of materials and bring them to production, cutting out the traditional middleman/markups and sells directly online.

They revealed their cost of production on their website - a unique action taken by retail sites. They’ve done this because of the company's focus on transparency, quality and price setting themselves out from other high-end fashion companies who are mostly big public companies that made them incredibly opaque.

They surpassed $1M in retail sales in less than 6 months which is mainly attributed to the PR and social media, and because they have high-quality products, the customers became the biggest supporters in initiating the next sales for the company.

With that, here are the Top 3 options to drive brand awareness in sales from Scott Gabrielson:

  1. Email - they built a referral/reward program that helped them grow their email list to 10,000 during launch using personal connections, relying to press, and social media.
  2. Influencer reach out - they reached out to 100 different influencers with social media following between 20,00 and 200,000.
  3. PRESS - build a brand that is different and interesting, this makes the press notice you. They also built an email list of 300 different PRESS contacts and worked on building a relationship.

Product sales come from:

  1. PRESS - at the beginning it’s much more leaned on the PRESS side. This is because there is no word of mouth to be spread and there are no repeat customers because you have not sold anything yet.
  2. Word of mouth. At this stage, they are much more in the word of mouth stage and slowly dripping down to the repeat customers.
  3. Repeat customers.

 What are your future plans?

Domestic route

Indispensable Tools.

Indispensable Tools.
Text Expander
Send Later
Virtual Assistants

 

Dec 14, 2016
SE2 EP04: Essential Elements in Your Ecommerce Checkout (hint: focus on MOBILE) - PART 2
16:26

Hello!

This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…the most important elements to have in your mobile checkout in 2017 and beyond. I am going to cover:

Adding a Live Chat service

Optimizing shipping options

Voucher code claim should be a text link


ADDRESS: Use a single field that MUST be LINKED to a postcode finder

Remember to add KPIs:

CAN WE HELP?
Phone number + Opening Times

Security badge for shopping confidence
Delivery times
Returns


Use End to End buttons
Single fields per row


Make it 3-steps:
1. ADDRESS
2. DELIVERY
3. PAYMENT

Payment Options:
Apple Pay
PayPal
Amazon Checkout
You PSP

there may be Android Pay in the not so distant future...

NOT HAVING A CHECKOUT - one-click buying "quick buy" or "buy now” opportunities.

 

Dec 12, 2016
SE2 EP03: Essential Elements in Your Ecommerce Checkout (hint: focus on MOBILE) - PART 1
17:15

Hello!
This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers.
You my listeners either ask me questions on Twitter using the hashtag #2XeCommerce ORI teach you about specific MARKETING tactics geared to helping your sell more in your online store…

So Today’s show is about…why you should focus on optimising your mobile checkout first going forward. I am going to cover:

  • Mobile ecommerce stats
  • Mobile commerce is at a tipping point - it will surpass desktop web commerce as global path to purchase
  • Optimize your checkout for iOS devices by integrating with Apple Pay
  • Optimize your checkout for Android devices by integrating with Android Instant Apps
  • Optimize your checkout for Android devices by integrating with the Payment Request API
Dec 05, 2016
How Established Brands Can Launch and Leverage Amazon w/ Kiri Masters [Physical Product Podcast EP:01]
45:02

PLEASE subscribe to the SoundCloud channel: https://soundcloud.com/physicalproductbusiness/

Watch this podcast on YouTuba and please subscribe to the new channel: https://youtu.be/tytVvMnAzEA

My guest on the inaugural episode of the Physical Product Business podcast is Kiri Masters — she is the founder of Bobsled Marketing an agency focused on launching and optimising product listings of established brands on Amazon. She has bootstrapped an Amazon FBA business and then having learned the ropes, transitioned to founding Bobsled Marketing with a client list of established brands like Playboy, Sleep Yoga and Fred Water.
This episode’s highlights:
What is a brand
How to launch a crowdfunded product on Amazon
Amazon Vendor Central
Launching a product without being able to give incentivised reviews
Kiri is the author of “The Amazon Expansion Plan” Book - http://amzn.to/2gM4fQ7

Dec 01, 2016
SE2 EP02: Shopping Cart Recovery with Facebook
09:36

Welcome to 2X eCommerce
the ecommerce marketing growth podcast where you ask questions and I, Kunle Campbell...answers them. 

 
 

I have been working with shopping cart recovery campaigns via Facebook for a while and the great thing is that it works.
It is a dirt cheap way of squeezing sales from undecided shoppers. 
It will not necessarily generate masses of sales but rather trickles that might have otherwise been lost.

On this episode, I talk about the two major ways I go about shopping cart recovery on Facebook:

1: Event Tracking - set up product tracking via your product catalog.
2: Custom audience set up via URL strings

The are both effective means of recovering abandoned shopping carts that should be tested side by side. They are also quite low maintenance from an account management standpoint.

 

 

 

 

 

 

 
Nov 28, 2016
SE2 EP01: We are in the business of creating HAPPINESS [REPUBLISHED]
14:58

WE HAD TO REPUBLISH THIS EPISODE BECAUSE THERE WAS AN ERROR IN THE LAST EPISODE.

Welcome to 2X eCommerce

the ecommerce marketing growth podcast where you ask questions and I,
Kunle Campbell...answers them. 
 
Also hear from proven marketing growth experts
who are number 1 or number 2 in specialist areas of online retail marketing. 
 
 
- People buy products to transform their lives
- Fulfil their emotional needs 
 
Lets talk about cars:
Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!)
Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort)    
High end - porche (happiness in luxury)          
 
Your duty and obligation to deliver happiness:
- your employees
- your customers
 
Your promise of happiness should tie in with your USP...
Advertising and psychology called Walter Dill Scott
 
your promise in your advertising, product copy, website and packaging 
should reflect the transformation
Nov 22, 2016
SE2 EP01: We are in the business of creating HAPPINESS
09:52

Welcome to 2X eCommerce

the ecommerce marketing growth podcast where you ask questions and I,
Kunle Campbell...answers them. 
 
Also hear from proven marketing growth experts
who are number 1 or number 2 in specialist areas of online retail marketing. 
 
 
- People buy products to transform their lives
- Fulfil their emotional needs 
 
Lets talk about cars:
Low end of the scale - skoda (happiness in value, I can afford it and it is still quality!)
Mid range of the scale - audi A4 / bmw 3 series (happiness in comfort)    
High end - porche (happiness in luxury)          
 
Your duty and obligation to deliver happiness:
- your employees
- your customers
 
Your promise of happiness should tie in with your USP...
Advertising and psychology called Walter Dill Scott
 
your promise in your advertising, product copy, website and packaging 
should reflect the transformation
Nov 21, 2016
2X eCommerce SEASON 2: We are back!
09:52

It's been quite sometime - but I am back with 2X eCommerce....SEASON 2. 
Hear why I had to take a break and what SEASON 2 will look like.

Welcome to 2X eCommerce –

the ecommerce marketing growth podcast where you ask questions and I,
Kunle Campbell...answers them. 
 
Also hear from proven marketing growth experts
who are number 1 or number 2 in specialist areas of online retail marketing. 
 
So, If you work in OR own an online retail business,
listen in, get involved, join me, and
let’s put some fuel to sky rocket ecommerce growth.
 
 
Nov 16, 2016
EP 76: This is what happens when Kim Kardashian Endorses Your Brand - LuMee case
55:32
INFLUENCER MARKETING is THE HOT topic in MARKETING TODAY.
If you are not doing influencer marketing, then your marketing is not deemed to be at the cutting edge.
This particularly applies to the B2C (business to consumer) brand space.
My guest on today’s show is playing at the very pinnacle of the INFLUENCER MARKETING space: celebrity endorsements.
He has had Kim Kardashian on several occasions use his product and now officially endorse his product. The impact of her endorsement has been enormous to say the least.
 
 
 
Allan Shoemake has been a professional photographer for more than 25 years, photographing U.S. Presidents, celebrities and C-level executives the world over. 
 
He created the LuMee case in 2014 after coming up with the idea while Skyping his daughter studying overseas, and realizing how bad the lighting was. He enjoys skiing and camping, and is a self professed grill master and middlingly successful golfer.
 
 
May 24, 2016
EP 75: Link Building Tactics for Ecommerce Websites
36:57

HELLO - Today's show is a Rerun of the solo show published back in September 2015!

I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE).   I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as: Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust.   And then I move into the core topic i.e. 14 ways to build your ecommerce brand online for maximum SEO domain authority building. I give a bonus tip ;)

May 05, 2016
EP 74: EVELO Sell Innovative Electric Bikes Direct to Consumer (D2C) w/ Boris Mordkovich
57:11
As you are aware - I LOVE the concept of selling direct to consumer and owning a brand in general as against selling a range of other manufacturers’ brands.
I especially LOVE direct to consumer product businesses when they go against the grain to disrupt an entire industry.
my guest on today’s show has done exactly that with his electric bike company he co-founded with his brother called EVELO.
it is a customer-obsessed at the same time innovative electric bike company
 
On this episode, Boris shares
  • how his company recently raised $750,000 from actual investors on seedinvest.com and not kickstarter or indiegogo
  • their sales funnel
  • why content marketing is synonymous to education (especially for high ticket products)
  • how they use their customers as affiliates in a clever ‘ambassador referral program’ they developed
  • and his view on why direct to consumer businesses should be 50% innovation and 50% customer experience
Read the show notes for this episode on http://2xecommerce.com/podcast/ep74/ 
 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at
Apr 26, 2016
EP 73: How an Accidental Entrepreneur Taped up Ecommerce & Amazon Success - Kevin Mahoney, FindTape.com
01:05:53

My guest on today’s show is an accidental ecommerce entrepreneur and a programmer / developer at heart. He is the founder of FindTape.com.
He stumbled into ecommerce after an initial rejection to build a website for a an adhesive tape distributor.
We went unto build a dropship ecommerce store that was supplied by this distributor.
After about 3 years moonlighting, he hit the $1m revenue milestone and quit his day dev job. His company’s revenue on Amazon in 2015 was just under $2 million. 

Read the show notes for this episode on http://2xecommerce.com/podcast/ep73/ 

 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at
Apr 19, 2016
EP 72: How David Braun Built an 8-figure Digital Products Business - TemplateMonster
01:06:38
I am joined by co-founder of TEMPLATE MONSTER...David Braun
a website templates marketplace that features over 46,000 designs for
Magento, Drupal, WordPress, PrestaShop, Joomla, WooCommerce
David has quite an interesting story as well as tips for managing and scaling a digital products ecommerce business to 8 figures.
Template Monster was founded back in 2002…so is 14 years old
Dave has gathered a LOT of wisdom over these years.
 
Read the show notes for this episode on http://2xecommerce.com/podcast/ep72/
 
 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at
Apr 07, 2016
EP 71: Sell Products with High Barriers to Entry on Amazon w/ Higher Tea’s Sophie Howard
01:04:39

Continuing this month’s Amazon Seller Success Series is Sophie Howard, a mother of 2 that bootstrapped her way to sell over $1.5million worth of products in only 18 months on Amazon whilst having a full time job. Her newest Amazon venture is Higher Tea, a brand of premium teas called which launched less than six months ago yet already making a round in front of Hollywood stars.

Going directly against the grain of teachings of popular training courses, Sophie’s approach to selling on Amazon is to build brands rather than chasing niches. Instead of looking for top-selling products to copy, Sophie focuses on understanding target markets and demographics to enable her to tailor her range of products to be a direct match with what the customer wants. That of course, and all of the basics, which she now teaches in her own trainings and coaching at Aspiring Entrepreneurs.

In this episode Sophie goes into the details of how you can create and run a scalable Amazon business that is going to last, including the payoffs of good design and packaging when selling a premium product to match a premium market. We also cover some pros and cons to the Amazon platform and why it can be ideal for testing and launching your product and brand. We then finish up with an exploration of what is covered in the Amazon training that Sophie now offers for anyone wishing to follow in her footsteps and under her guidance.

If you are looking to create your own brand to sell on Amazon, this show is a must!

Read the show notes for this episode on http://2xecommerce.com/podcast/ep70/
 
 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at

 

 

Mar 31, 2016
EP 70: Solopreneur Profitably Selling £1m+ a year on Amazon UK with Retail Arbitrage & Private Label w/ Saj Gilani [PART 2]
01:09:59
This is part two of my interview with Saj Gilani. As you recall, our first UK-based expert Amazon seller to the show, Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It, and an academy where he trains and mentors students to sell on Amazon.

In the second half of this split-podcast, Saj talks about his approach to successfully creating a private label business. We also dive into some the tools and tactics that he employs on UK Amazon. We finish with learning more about the Amazon academy that Saj is building.The insights and advice Saj shares here are grounded in business fundamentals and hard-earned experience.

Saj’s personal story of building an Amazon business from zero and constantly adapting and evolving with a positive outlook on an ever-changing landscape is both fascinating and inspiring, and not to be missed!

 
 
Read the show notes for this episode on http://2xecommerce.com/podcast/ep70/
 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at

 

Mar 22, 2016
EP 69: Solopreneur Profitably Selling £1m+ a year on Amazon UK with Retail Arbitrage & Private Label w/ Saj Gilani [PART 1]
01:09:14

My third guest on this month’s Amazon Seller Success Series is Saj Gilani, our first UK-based expert Amazon seller to the show. Saj started selling on Amazon in 2011 with only £300 pounds and a 37.5% APR credit card. Fast-forward four years on and he's running a seven-figure Amazon business split between private label and retail arbitrage. He has also co-founded and is managing and consulting four other Amazon accounts for split-profits. He has a podcast and blog, Anybody Can Do It, and an academy where he trains and mentors students to sell on Amazon.

This is part 1 of my interview with Saj, which went for over 2 hours and hence this episode is split into two parts. In this half being the first hour,  Saj shares his strategies with retail arbitrage initially, and then with regards to the creative and highly successful launch of his private label. We then touch upon different ways the Saj continues to evolve and expand in his business. We finish this half of the show on Saj’s outlook and tips for both retail arbitrage and private label on Amazon. The insights and advice Saj shares here are grounded in business fundamentals and hard-earned experience.

Saj’s fascinating story of building an Amazon business from zero and constantly adapting and evolving with a positive outlook on an ever-changing landscape is inspiring, and not to be missed!

 

Read the show notes for this episode on http://2xecommerce.com/podcast/ep69/
 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at

 

Mar 17, 2016
EP 68: How this Duo Built Two Thriving 7-figure Amazon Businesses by being AUTHENTIC --- Muscle For Life and Legion Athletics
01:11:52

Today’s guest is a bestselling fitness author and creator of MuscleForLife.com and Legion Athletics.
His scientific approach to building muscle and losing fat has helped thousands of people build strong, lean, muscular, and healthy bodies.
His ‘Muscle for Life’ books in healthy and fitness niche sell to the tune of over $1M each year on Amazon and His supplement business Legion Athletics does about $80K per week. 

Prior to coming on the show, he specifically said he is NOT here to talk about “secrets” or “tricks.” of selling on Amazon
BUT how to properly and effectively run an ecommerce business that uses Amazon as a channel - i.e.
good products,
good branding,
great copy,
great customer service,
good advertising, etc.

Without further ado…I’d like to welcome Mike Matthews to show
who is joined by Jeremy Blumberg, co-founder and head of marketing.

Read the show notes for this episode on http://2xecommerce.com/podcast/ep68/
 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at
Mar 10, 2016
EP 67: Advise from Yagoozon, 8-figure Amazon Sellers: OWN the Supply of your Products to ensure good margins on Amazon
01:11:54
March Amazon Seller Success Series (Guest #1): Justin Ligeri is the founder of Yagoozon: the fastest growing online retailers of toys, costumes and party accessories on Amazon.com to date. Here are some figures to give you an idea of the level of scale Yagoozon has been able to achieve over 5 years:
  • Yagoozon was founded in 2010 with a $50 cash loan;
  • By the end of 2011, revenue skyrocketed to $4.5m;
  • Then in 2012 revenue more than tripled at $18.6 million - Inc. Magazine voted Yagoozon #1 fastest growing company in the retail industry, with $18.6 million in revenue and a staggering 16,689% 3-year growth rate.
  • In 2013 they hit $22 million in revenue and
  • Then both in 2014 and 2015 grossed $38 million in revenue each year. 
 
More recently in 2015 Justin has gone on to set up a manufacturing firm, Kangaroo Manufacturing – to develop his own-branded items for wholesale accounts and to control his supply chain.  Over this interview Justin stresses on the importance of controlling your supply chain in order to sell on Amazon as well as maintain relationships with suppliers if you sell other brands on Amazon.
 
Amazon is not for the faint hearted...
You need to have a thick skin…learn from your mistakes…and move on
 
Read the show notes for this episode on http://2xecommerce.com/podcast/ep67/
 
 
 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at
 

 

 

Mar 03, 2016
MARCH Amazon Seller Success Series on 2X eCommerce
11:58

Happy New Month folks! Today kicks off the launch of the March Amazon Seller Success Series....each week in the month of March, I will be interviewing an Amazon retailer that has seen success at either scale or magnitude.

By scale, I mean profitable businesses selling $10m or more on Amazon per annum and by Magnitude I mean businesses that hit the $2m or more in revenue from Amazon in less than 2 years. 

I will be speaking with some really interesting and open entrepreneurs happy to share their journey and teach us their unique approach that has enabled them achieve success on Amazon. 

Stay tuned as it is set to be very useful to online retailers currently selling on Amazon and those of you considering selling on Amazon.

 

 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at
 

 

 

Mar 01, 2016
EP 66: How Bikini Luxe Drive Sales from Social Media Content through Influencers w/ Candice Galek
01:20:26

Bikini Luxe was founded by Candice Galek - who is also fondly known as the 'bikini geek'. In just two years, she has managed to garner a huge social media following for her ecommerce brand - Bikini Luxe with a social media reach totalling 250,000 in 2015. Influencers on Instagram, YouTube and Fashion Bloggers have enabled Bikini Luxe receive a direct return on investment on social media. Their unique use of both visual social media, influencers and PR drives a significant amount of word-of-mouth market and sales. 

Read the show notes for this episode on http://2xecommerce.com/podcast/ep66/

 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at

 

Feb 23, 2016
EP 65: IG Shoutout Network - Instagram Influencer Marketing
37:13
Today show is all about INFLUENCER MARKETING on Instagram!
I am joined by Simon Heit, the Founder of IG Shoutout Network - a pioneering first of its kind, INSTAGRAM MARKETING PLATFORM.
IG Shoutout Network is the place to grow your brand on Instagram.
IG Shoutout Network sells promotional ad space on Instagram as a marketplace platform.
Creators, producers, brands, and individuals can purchase shoutouts on Instagram accounts, and Instagram account holders can monetize their influence.
if you are an Ecommerce brand - you are able to use the IG Shoutout Platform to reach out directly to HUNDREDS of Instagram Influencers….
 
 
 
Feb 19, 2016
EP 64: RJMetrics - Retaining and Maximising Life Time Value of Holiday Shoppers
35:54

Tristan Handy is the Vice President of Marketing at RJ Metrics, a business intelligence platform for SaaS and e-commerce businesses.  Last year on Episode 9, I interviewed Tristan on RJMetrics' 2015 Ecommerce Growth Benchmark Report. In that episode, Tristan introduced the concept of scale from an ambitious standpoint and it was a turning point for me and for the direction of the show.

Tristan returns to the show this year, my first returning guest by the way, to give a breakdown of the 2016 RJ Metrics Holiday Customer Benchmark. In this episode, we rethink who the holiday customer is and what our strategy might be for nudging them to make that second purchase. We then analyse further in terms of what to expect in the post-holiday period with sales and returns, and how branding and loyalty plays an important role in remarketing tactics. Tristan finishes with inspiration to make your own report, and what to look for to get a read on the broad outlook ahead for e-commerce in 2016.

If you are wanting to get the most from your holiday customers as well as better understand their shopping behaviour, then this episode is not to be missed!

Read the show notes for this episode on http://2xecommerce.com/podcast/ep64/

 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at

 

Feb 16, 2016
EP 63: A Data Driven Approach for Selecting Brick & Mortar or Pop-up Retail Store Locations w/ IdealSpot’s Bryan Eisenberg
54:22
Bryan Eisenberg is the Founder & CMO of Ideal Spot - a web-based, commercial real-estate mapping and analysis suite. IdealSpot helps retailers find their ideal retail location utilizing machine learning algorithms akin to retail location data analysis experts.
 
Its machine learning algorithms utilizes deep learning analysis of over 15,000 data points such as demographics, psychographic, search, social, mobile, competitive, and traffic metrics for every location in a bit to significantly reduce the risks retailers face when choosing retail locations.
 
 
Bryan is a recognised authority and pioneer in ecommerce, UX, online customer experiences and conversation rate. Bryan has worked with companies such as HP and Intel as well as is on the advisory board of several successful start-ups.
He is 2-time best-selling New York Times and Wall Street Journal Author of the books:
He a world leading and respected digital marketing expert.
 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at

 

Feb 09, 2016
EP 62: Advice on Raising Funding for Ecommerce Startups w/ Igor Shoifot, VC Investor in LeTote, ScentBird and Wanelo
01:04:42

My guest on today's show is Igor Shoifot. Igor is here to talk about his experience as a VC investor and to offer insights about how to entice VC investors like himself to 'fall in love' with your ecommerce startup.

Igor Shoifot is based in Silicon Valley and is an investment partner at TMT Investments who have about 40 companies currently in their portfolio. Independently, Igor is an investor, board member, shareholder in over 50 startups with combined valuation of $1 Billion including 3 ecommerce start ups: LeTote, ScentBird and Wanelo. 

Igor is also the chairman of the largest internet incubator in Ukraine, Happy Farm (40+ startups) and of Tnation.com incubator in Kazakhstan, and writes for San Francisco Examiner. He taught at New York University, UC Berkeley, UCSF, and lectured at Stanford and other schools in several countries. Igor has an MBA from Boston University and a PhD from The Russian Academy of Sciences. 

 

Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at

 

Feb 02, 2016
EP 61: Conversion Optimisation...the Growth Strategy that Shouldn't be Ignored w/ Paul Rouke of PRWD
01:16:34
So my guest on today’s episode goes by the name of Paul Rouke.  Paul runs the UK’s #1 Conversion Rate Optimisation (CRO) Agency.  This is not just fluff…this is EARNED…and here’s why.Their client list includes:
 
- outdoor wear brand: North Face
- travel search engine - Skyscanner
- footwear retailers - Schuh
- the UK’s #1 appliances ecommerce site - AO.com
 
thats not all…they’ve worked with:
 
- MBNA,
- Harveys
- Money Super Market
- Bensons for Beds
- Speedo and
- Monsoon
 
He joins us today to talk about PRWD's first book titled, "A Story of Untapped Potential: The Growth Strategy That’s Being Ignored" which is a collaboration between the Paul Rouke and 17 global optimisation experts. It includes opinion and advice from Optimisation thought leaders such as Bryan Eisenberg, Andre Morys, John Ekman and Paul Rouke.
 
Head over to AMAZON to purchase a copy of the book - http://www.amazon.co.uk/dp/B01A8JJ0G2
 
 
Message from Our Sponsors:
This episode is brought to you by Salsify.
As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...
However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.
Enter Salsify...
Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.
I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:

- Your entire product catalog can be accessed by any department in a centralised hub,
- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store
- Salsify tells you when it spots missing critical fields across your product catalog

It is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.

As a 2X eCommerce listener, you can get to trial Salsify for free at
 
Jan 26, 2016
EP 60: How to Monitor Your Competitors' Prices w/ Prisync's Burc Tanir
36:24
If you operate in a competitive ecommerce segment - have you ever wondered how to track and monitor your competitors’ prices?My guest on today’s episode, Burc Tanir is a co-founder of a company that does just that!
Prisync is a SaaS based price tracking platform that tracks competitor prices and stock levels.
 
 
Jan 19, 2016
EP 59: How Stowaway Cosmetics Raised Seed Capital from Gary Vaynerchuk, Jason Calacanis and 20+ Investors
01:01:42

I'm super excited to welcome today’s guest - Julie Fredrickson.
She is the CEO & co-founder of Stowaway Cosmetics (https://www.stowawaycosmetics.com/) - a venture backed direct to consumer and potentially disruptive cosmetics company that retail their own-brand 'right-sized makeup' that are half the size and half the price of conventional cosmetics.

I brought Julie on to discuss how she went about raising capital for a product based business. Before I introduce her; here is a list of some heavy weight investors Julie and Chelsa (her partner) have managed to convince to invest in their idea: Gary Vaynerchuk, Jason Calacanis, Dave Morin (of Path), Paul Sethi, Brian Sugar, Don Hutchison and more...

Download this episode's show notes on http://2xecommerce.com/podcast/ep59/

 

 

Jan 12, 2016
EP 58: Yacht Harbour has garnered 42,100 Instagram followers in 12 months
45:49

I super excited to introduce today’s guest: Dimitri Semenikhin.
He is my first non-ecommerce guest in the traditional sense of ecommerce
but has a LOT to share today with us about influencer marketing on Instagram
That is because his Yacht portal - called Yacht Harbour has garnered 42,100 followers and counting on Instagram since 2014.
He is a 20 year entrepreneur born in Moscow, raised in Monaco currently running a business in London as well as a student at Kings College London.
Their social media monthly reach at the moment is to well over half a million users monthly. The company currently has offices in Monaco and Moscow, employing five people full time.

Show notes can be downloaded from http://2xecommerce.com/podcast/

Jan 05, 2016
EP 57: Backtracking on my 2015 Ecommerce Predictions and How I Fared...
24:51

Happy New Year's Eve - this is 2015's last episode! At the start of the year I made some bold predictions about the outlook of ecommerce in 2015. To be more precise, I made 11 predictions.Whilst a few of my predictions missed the mark, I was quite surprised to hit the mark on most predictions. Here is how I fared... 
8 of my 11 predictions saw the light in 2015. Not too shabby...

Dec 31, 2015
EP 56: Turning Customers to Advocates and Influencers (using Social media referral marketing) w/ AddShoppers' Chad Ledford
01:14:02
Chad Ledford has founded and exited a successful ecommerce business and is a Co-Founder and COO at AddShoppers - a social media referral SaaS platform. He is a proven expert in digital marketing & Conversion Rate Optimisation (CRO). 
On this episode, he talks us through how to turn your customers into advocates and then influencers. He also talks us through the key conversion types you should measure as metrics for your business:
 
cookies > email > account registration > sale > advocates (referral) 
 
 


 

Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.
With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.
In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
 
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.
To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
 
Visit Remarkety.com to learn more.
Remarkety is email marketing for eCommerce. Simplified.
Dec 29, 2015
EP 55: How SEO Friendly is Magento 2.0? w/ Vitaly Gonkov, MageWorx
28:04

Vitaly Gonkov is the Chief Marketing Officer at MageWorx,a fast-growing Magento extensions and solutions company that develops a full range of Magento extensions used on 30,000+ Magento stores worldwide. I personally recommend one of their technical SEO extensions called, SEO Suite Ultimate to clients because of its exhaustive feature-set for technical SEO deployment.

I invited Vitaly to today's show to talk about Magento 2.0 and it's new SEO features. This interview is based on an article published by MageWorx shortly after the release of Magento 2.0. Here's the article: http://blog.mageworx.com/2015/08/magento-2-seo-features/

 


 

Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.
With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.
In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
 
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.
To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
 
Visit Remarkety.com to learn more.
Remarkety is email marketing for eCommerce. Simplified.
Dec 22, 2015
EP 54: How Fashion Etailers, Linjer Successfully Raised $500,000 through Crowdfunding on Kickstarter & Indiegogo
01:04:25

My guests on today’s show are: Jennifer Chong and Roman Khan, the co-founders of a Luxury Direct to Consumer (D2C) consumer fashion brand that launched their business and raised capital through crowdfunding...
They managed to raise over $180,000 on INDIEGOGO
and then went unto KICKSTARTER to raise more capital and doubled
(YES DOUBLED) what they raised on INDIEGOGO by raising $360,000 just over a year ago.

The are the founders of LINJER - D2C makers of Minimalist leather bags without the luxury markup.
They sell their bags for 1/4 the price that luxury brands would sell them for.
And are able to do this by selling directly to clients,
allowing them to cut out middlemen, storefront costs, and excessive marketing spend.

If you are trying to figure out how to effectively use crowdfunding platforms such as
Indiegogo and Kickstarter to launch a direct to consumer business that is set out to change an industry or the world - then listen into this one!

They take us through the exact steps they used to raise capital on indiegogo as well as on kickstarter...And talk through promotion tactics such as blogger/press outreach and scaling awareness through paid media... This episode is not to be missed!


 

Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.
With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.
In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
 
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.
To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
 
Visit Remarkety.com to learn more.
Remarkety is email marketing for eCommerce. Simplified.
Dec 15, 2015
EP 53: How to Rapidly Grow an Amazon Private Label Business 6X in 12 months w/ Andrew Tjernlund
01:09:00

So lets rewind back to Episode 49, when I had Will Tjernlund on the show to talk about the LEAN way of starting and growing a Fulfilled By Amazon Private Label Ecommerce Product Business….you will recall that Will worked with his Brother Andrew for 2 years where they both managed to scale an Amazon business from $1.2m to $8m.

 
TODAY - I have with me on the show ANDREW TJERNLUND…Will’s brother to talk us through the specifics of how he managed to grow his Amazon business from
$350,000 to $1.2m and to an expected $8m this financial year.
 
At this scale he talks about the need for capital and the discipline required to effectively managing stock. Its an hour long conversation and we cover a LOT of ground.
We also talk about selecting the right manufacturing partners be in domestically or from China. If you want to know about what is means to grow an amazon business from a 6-figure to a near 8-figure then grab a notepad and pen and be prepared to take notes on this episode as it is jam packed with nuggets.
 
Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.
With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.
In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
 
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.
To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
 
Visit Remarkety.com to learn more.
Remarkety is email marketing for eCommerce. Simplified.
Dec 08, 2015
EP 52: How to Grow and Scale a Fashion Ecommerce Business
32:36

On this episode, Kunle covers how to go about growing your Fashion ecommerce business - and NO don't do it via Google AdWords or SEO. Focus on brand building targeted at your target customers. Listen to the show to find out more!

This episode's show notes can be read on http://2xecommerce.com/podcast/

 

Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.
With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.
In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
 
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.
To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
 
Visit Remarkety.com to learn more.
Remarkety is email marketing for eCommerce. Simplified.
Dec 01, 2015
EP 51: Magento 2.0 - Expert Roundtable Discussion on New Feature Set and Upgrading
47:09

2X eCommerce’s first roundtable discussion: today’s discussion is all about about the Magento 2.0. We talk about it's evolution, feature set and upgrading.
On today’s roundtable, I have on the panel:

- Michael Bower - CEO of Sellry in Colorado, United States
- John Arroyo - Founder & CTO at Arroyo Labs in Los Angeles, United States

John is a software developer and entrepreneur. He started Arroyo Labs to help enterprises and start ups build and scale their ideas. A veteran of multiple startups and agencies, he uses these experiences to build great software for others. John has an engineering degree from CMU and graduate degrees from Columbia and Dartmouth.

Michael Bower founded Sellry, where he and his team help ecommerce and multichannel companies grow their profits. Michael lives in Fort Collins, CO with his wife and daughter. In addition to helping clients succeed he enjoys assisting nonprofits, mountain biking, trying and failing to imitate Chris Thile on the mandolin and the odd philosophical debate. Michael tweets a few times per year at @falloutofatree, and podcasts about the top ecommerce questions at ecommerceqa.tv. Ask him yours at michael@sellry.com.

Get the show notes and other podcasts here: http://2xecommerce.com/podcast/

 

Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.
With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.
In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
 
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.
To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
 
Visit Remarkety.com to learn more.
Remarkety is email marketing for eCommerce. Simplified.
Nov 26, 2015
EP 50: Ecommerce Wars: Google Vs Amazon
28:18
I recently came across an interesting survey commissioned by BloomReach:
they found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com. 
Then only 34% of online shoppers use search engines such as Google
And the remaining 22%of online shoppers go directly to retailers websites 
 
Google ecommerce position at the moment does not looks very good,
because it relies on product-related searches for a big chunk of advertising.
 
We all know that Amazon.com is the 800-pound gorilla in the market.
And Savvy shoppers know that Amazon does not alway offer the best prices.
 
Amazon's is pretty much the primary destination for product searches for consumers.
And its position is improving.
 
A similar survey carried out by Forrester Research in 2012 found that just 30% of online shoppers began their shopping from Amazon.
 
So what has changed in online shopping behaviour between 2012 and 2015…in just 3 years?
 
Get the show notes and other podcasts here: http://2xecommerce.com/podcast/
 
Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.
With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.
In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
 
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.
To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
 
Visit Remarkety.com to learn more.
Remarkety is email marketing for eCommerce. Simplified.
Nov 24, 2015
EP 49: Applying a Lean Mindset to a Private Label Amazon Business w/ Will Tjernlund
01:06:07
My guest on today’s show is Will Tjernlund.
Will and his brother Andrew sold $6 million worth of products on Amazon.com in 2014.
The year before, 2013, they sold around $1.2 million on Amazon.
And in 2012 about $350,000 
This was just a year after Will's graduation from the University of Minnesota, doubling the business’ full-time headcount from one to two as a 2-person business...!
He has just recently exited this Amazon business to purse a LEANER STARTUP Amazon business on his own. He is here to talk about his to approach selling on Amazon profitably as a Private Label Seller buying and branding products from China to sell on Amazon.
Get the show notes on http://2xecommerce.com/podcast
 
 
Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.
With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.
In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
 
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.
To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
 
Visit Remarkety.com to learn more.
Remarkety is email marketing for eCommerce. Simplified.
Nov 17, 2015
EP 48: The Ins and Out a Subscription Box Ecommerce Business from Ex-Cofounder of Conscious Box, Jameson Morris
01:11:11
In 2011 when Jameson Morris was just 22 he co-founded Conscious Box with a $10,000 student loan. Conscious Box as most of our U.S listeners know is one of the biggest players in the subscription box ecommerce space.
Jameson exited conscious box due to the complications of VC funding and having learnt never to use outside funding to launch a subscription commerce business, he went unto found multiple bootstrapped subscription-box businesses.
He sold one of the business commerce businesses for a tidy sum that enabled him purchase a house and then founded another subscription business around Yoga called Yogi Surprise with 1000s of subscribers.
His subscription commerce wizardry landed him a job at Cratejoy - a subscription commerce platform akin to a Shopify dedicated to subscription box businesses as a Director of Consumer Marketing where he helps their subscription business clientele launch and grow their businesses. 
 
He shares the ins and outs of launching and managing a subscription box business on this episode. 
 
 
Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.
With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.
In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
 
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.
To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
 
Visit Remarkety.com to learn more.
Remarkety is email marketing for eCommerce. Simplified.
Nov 10, 2015
EP 47: From an 8-Figure Amazon Private Label Seller to a SaaS Entrepreneur w/ Chad Rubin [Crucial Vacuums & Skubana]
01:03:47
7 years ago, right in the heat of the 2008 recession, Chad Rubin took over his parents' failing vacuum brick and mortar business and converted it to an Ecommerce and Amazon Private Label business called Crucial Vacuum selling own-branded vacuum spare and accessories such as: vacuum bags, vacuum rollers, vacuum hoses, vacuum filter and vacuum belts. 
 
Over time, he has turned Crucial Vacuum into a leading brand in the Vacuum parts and accessories space largely through his Amazon stores in the US, Canada, UK and Germany.Where they currently rank number 1 in the vacuum accessory space and
are amongst the top 300 sellers on Amazon.com (they ranked #298) and top 1000 Amazon Worldwide sellers (they ranked #540). 
 
Chad's entrepreneurial eyes have more recently spotted the absence of a cost efficient all-in-one backend SaaS solution for multi-channel sellers.
Realising this gap, he went on to co-found Skubana, a cloud-based multi-channel solution that focuses on backend processes in order fulfillment such as: printing shipping labels, stock and inventory management, warehouse replenishments connected to front end order management systems and SKU profitability analytics.
 
Chad and I had a conversation lasting well over an hour about scaling an Amazon business and the need for a solution like Skubana when scaling an ecommerce business. 
 
 
Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.
With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.
In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
 
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.
To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
 
Visit Remarkety.com to learn more.
Remarkety is email marketing for eCommerce. Simplified.
  
Nov 03, 2015
EP 46: Obsessing about Employee and Customer Happiness in Ecommerce w/ One Click Ventures
01:02:02
I am quite excited to introduce today’s guests: Randy and Angie Stocklin.
They are a husband and wife team that run an ecommerce business called One Click Ventures.

One Click Ventures owns and operates 3 eyewear brands:
They started their business from their home office back in 2005 and today; 10 years on have a 60+ person strong team.
What strikes me about One Click Ventures is that they are a business that passionately care about two key important people: their Team and their Customers
 
One Click Ventures has been recognised as one of the Best Places to Work in Indiana for four consecutive years.
Their employees as a result not only treat their customers with dignity and empathy but also have customer happiness an intrinsic company value
 
I you are an etailer that has been in business for 2-4 years or even an ecommerce start up and would like to know what is required to building a long lasting ecommerce brand that has customer and employee happiness at its heart, then this episode is not to be missed.
Oct 27, 2015
EP 45: Katie DeCicco is an Ecommerce Solopreneur Generating $1m+ Revenue from CelebrationSaunas.com
49:23

On today’s show I have with me Katie DeCicco, the Founder and CEO of Celebration Saunas - a fast growth online retailer of infrared saunas.
I brought on Katie to this episode to share her remarkable ecommerce journey she started in a little less than a year and half ago. She is a rare to find solo-ecommerce entrepreneur.
YES, she is the sole employee of her ecommerce business that has surpassed $1 million in sales. She instead hires a handful of contractors, maintains zero inventory as a dropshipper and runs a location independent ecommerce business.

Katie talks to us about:
- Why customer service is intrinsic to thriving as an etailer
- How she hires high calibre contractors that support the growth of her business
- Here philosophy of outsourcing
- How she acquired her first customer
- How PPC/AdWord has been instrumental to growing Celebration Saunas
- and more...
 
 
Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.
With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.
In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
 
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.
To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
 
Visit Remarkety.com to learn more.
Remarkety is email marketing for eCommerce. Simplified.
Oct 20, 2015
EP 44: DON'T Lose Customers at Checkout this Black Friday - Upcoming Webinar w/ PCA Predict
04:56

Black Friday (November 27th) through to Cyber Monday (November 30th) are the biggest shopping period of the year. 

In the UK, this coming Black Friday is predicted to be the first ever £1 billion shopping day.
And in the U.S, a staggering $80 billion has been forecasted to be spent over the Black Friday weekend into Cyber Monday!

In this webinar taking place on Wednesday, 30th September at 4pm GMT and 11am EST
PCA Predict’s Henry Thomas, their resident Senior UX Expert and Web Developer who has worked with 100s of Ecommerce checkouts will take us through

  • Why you need to pay close attention to the online user experience, especially at checkout
  • What hardware and software performance checks should be made ahead of the festive season
  • The importance of Speed: page load times and why your checkout needs to be quicker than lightning
  • How putting customer service on and offline to the top of your priority list will give you a winning checkout
  • US Retailer – ThinkGeek’s experience and how they have improved their checkout to be truly warp speed

Sign up for the webinar here: http://2xecommerce.com/webinars/blackfriday-checkout/

Oct 18, 2015
EP 43: ClinicalGuard are $3 million+ a Year Amazon Sellers w/ Yale Zhang
50:38
Yale Zhang is a co-founder of Clinical Guard, a health and personal care device distribution business that generate 80% of their sales from Amazon.com and the remaining 20% from their website.
 
They are a multi-million dollar 7-figure ecommerce business that have predominantly sold through amazon since 2008:
 
Yale talks to us about:
- How they have managed to grow their business on amazon
- How they handle competition
- How they win the coveted BUY BOX and more... 
 
 
Message from Our Sponsors:
This episode is brought to you by Remarkety.
Remarkety is an email marketing platform specifically built for eCommerce businesses.
With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.
In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.
 
Try Remarkety absolutely free for 30-days. No credit cards and no contracts.
To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.
 
Visit Remarkety.com to learn more.
Remarkety is email marketing for eCommerce. Simplified.
Oct 13, 2015
EP 42: Remarkety's Max Katsarelas on Increasing Sales w/ Personalization + Triggered Email Automation
01:04:31

According to a VentureBeat article: Mid-Sized businesses get an average ROI of 246% percent from Email Marketing - in Online Retail, this average might be higher.
The devil however is in the detail….because the success of email marketing campaigns is down to execution. Well, my guest on today’s show is here to tell us exactly how.

Max Katsarelas, is an email marketing automation expert and the Director of Marketing at Remarkety; the email marketing automation platform recommended by John McIntyre on Episode 38.

Max has been involved in copywriting and email marketing for close to a decade.
Just before his role at Remarkety, he worked at a company called Mojo Motors where he managed their email marketing automation campaigns that sent out 100,000 emails a week.

He is here to share his first hand expertise from 1000s of remarkety’s customers, on ways you can improve customer retention in your store with intelligent transactional automated email campaigns.

 

Oct 06, 2015
EP 41: How to Get Online Shoppers to Spend More i.e. Increasing Average Order Value
22:42

There are pretty much only 3 ways to drive more sales and grow your online retail business:

  1. Drive in more targeted traffic (customer acquisition),
  2. Increase the frequency of purchase (customer retention) and
  3. Getting customers to spend more when they shop (increase average order value)

I am going to extensively take you through point #3: Getting your customers to spend more when they shop on your site i.e. increasing their Average Order Value (AOV).  

There are no show notes for this episode but I wrote an extensive article on the LemonStand blog titled: "15 eCommerce Growth Hacks To Increase Average Order Value": http://blog.lemonstand.com/15-ecommerce-growth-hacks-increase-average-order-value/

 

Sep 29, 2015
EP 40: Ecommerce SEO - 14 Highly Effective Brand Building Tactics that Build Backlinks
36:57

Today's show is a solo show! I'm sharing tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE). 

I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as: Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust. 

And then I move into the core topic i.e. 14 ways to build your ecommerce brand online for maximum SEO domain authority building. I give a bonus tip ;)

Sep 22, 2015
EP 39: How to Scale Ecommerce Growth with Quantitative Data, Psychology and Habit w/ André Morys
55:09

My guest on today’s show is André Morys; the founder of Web Arts AG - one of the largest and a leading world class Conversion Rate Optimization (CRO) agency based in Frankfurt, Germany. With leading global brands like: C&A, Konica, Minolta, Sage Accounting, O2 and Monsoon as clients.

If you have attended any major Conversion Rate Optimisation conference in Europe, then you will most likely have heard André on today show speak.

I met him and his team earlier this year at the Digital Elite camp run by Peep Laja (Episode 15) in Estonia; where he spoke about how Neuromarketing can be applied in Conversion Rate Optimisation... a hugely insightful talk!

André approach to Conversion Rate Optimisation is deep rooted in the social sciences. André’s and Web Art’s CRO methodology is founded on:

  • Behavioral economics,
  • Neuromarketing,
  • Game theory (gamification),
  • Social psychology and
  • Consumer psychology
Sep 14, 2015
EP 38: 7 MUST-HAVE Ecommerce Email AutoResponder Sequence Series w/ John McIntyre
49:59
If you haven’t implemented an email marketing strategy for your store yet, you’re missing out big time. A properly-implemented email marketing campaign can lift revenue by as much as 50%. With that sort of potential, it boggles my mind how many mid-tier etailers that don't do email marketing. My guest on today’s show is John McIntyre who is also called the Auto Responder Guy - for good reason. John runs an email marketing consultancy focused on the implementation of advanced email marketing programs for a wide range of businesses including online retailers; using sophisticated behavioural re-engagment funnels. He is also going to kindly share his consultancy’s email marketing process they use for their ecommerce clients (which I will be sharing in the show notes). You will be able to use this process as a checklist either by yourself OR hand over it to a staff member to implement John McIntyre also runs quite a popular podcast called The McMethod Email Marketing Podcast.
Sep 01, 2015
EP 37: 6 Steps to Help You Sell More over the Coming Holidays
24:39
How should you structure your marketing campaigns for the upcoming holiday selling season? On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for: - Black friday - friday after thanksgiving - Super saturday - Panic Saturday is the last Saturday before Christmas - Cyber Monday or Green Monday - 2nd monday in December - best sales day in december according to eBay - Boxing Day - December 26th post christmas sales in the UK/Ireland The six areas I expand upon in this episode are: 1. Own mindshare 2. Finalise or test discount offers 3. Prep up for gifting 4. Psychology - surprise and delight 5. Gift centre - landing pages 6. Email automation This show is brought to you by 2X Consulting Ltd
Aug 27, 2015
EP 36: How to Improve Retention and Customer Lifetime Value (CLV) w/ Alex McEachern, Sweet Tooth
36:59
When it comes to Ecommerce Loyalty programs; one SaaS company seems to be leading the pack: Sweet Tooth (https://www.sweettoothrewards.com/). They deliver some of the highest quality content on customer retention and customer lifetime value. A name seems to pop up everytime I read their brilliant content: Alex McEachern; a customer retention expert and one of the top ecommerce loyalty marketing experts around. He is runs the Sweet Tooth blog and has immense knowledge in the domain of customer retention and customer loyalty. Alex talks us through the importance of having a clear understanding of your Average Order Value (AOV), Repeat Transactions and Customer Lifetime Value (CLV) by Segment.
Aug 25, 2015
EP 35: The Single Most Important Thing to Do Right Now in Prep for the Holiday Selling Season
27:01
What is the single most important thing I should be doing right now to prepare for the upcoming holiday selling season? The single most important thing to do right now is to have a thorough analysis of your performance from last year's holidays; for Black Friday, Cyber Monday and pre-Christmas. Outline and section out your analysis as follows: 1. Stock control and management, 2. Traffic 3. Marketing & PR 4. Marketplaces 5. Website Sales, Discounts and Offers 6. Fulfilment 7. Financials This show is brought to you by 2X Consulting Ltd
Aug 20, 2015
EP 34: Mission Belt's Journey from Shark Tank Pitch to Fledgling Multimillion Dollar Company, w/ Nate Holzapfel
56:23
I talk with Nate Holzapfel, the founder of Mission Belt, a micro-adjustable belt that was successfully pitched and funded by Daymond John on the US TV show Shark Tank. We talk about the effect of Daymond and Shark Tank on business; prior to show, Mission Belt sold $39,000 in 3 months and after the show, $1million in 3½ weeks, and now turns-over multi-million dollars ever since. We discuss this company’s “right fit” team and it's hiring culture in Utah. We are also privy a range of juicy social media and marketing tips and golden nuggets of wisdom from this 36-year-old who has “made the mistakes of a 75-year-old man.”
Aug 18, 2015
EP 33: How to Thrive as an Ecommerce Merchandiser of other Brands
23:42
Selling other brands is a challenge but can still be rewarding. This is a follow on talk from episode 30: What Kind of Ecommerce Business Are You Building? Where I provided the only two routes to selling online: Sell products from a range of brands Vs designing, inventing, developing, manufacturing and sell ‘direct-to-consumer’ (D2C). In this episode, I explore various tactics you can employ as a merchandiser of a range of brands to thrive. Sign Up to My Newsletter on: http://2xecommerce.com This show is brought to you by 2X Consulting Ltd
Aug 13, 2015
EP 32: LOVE WITH FOOD, a Super Fast Growth Organic Snack Subscription Ecommerce Business w/ Aihui Ong, Founder
01:05:48
Aihui Ong 爱慧 (pronounced as I-WE) is the founder and CEO of a Silicon Valley based subscription ecommerce snack business most of our U.S listeners will have heard off: Love With Food. For as low as $10/month, Love with Food provides organic or all-natural snack boxes on a monthly subscription basis. These boxes tend to be packed with hard to find snacks that are typically not in grocery stores - its like a discovery engine that helps its health conscious customers find new healthy snacks; while at the same time is a Market Research Platform Organic Food brands. So it is like a Birchbox for Organic Snacks. Love with Food is a fast growth ecommerce business and the sort of venture I love featured here on 2X eCommerce. - it 6Xed revenue in its first year of business - then 2Xed in its second year. - and is set to almost 2X again…in 2015
Aug 11, 2015
EP 31: Scaling Mid-Tier Ecommerce with Customer Lifecycle Data and Personalisation w/ Ivan Mazour, Ometria
01:14:21
Today’s show is particularly quite exciting: that is because if you are signed up to my newsletter, you'll know by now how I bang on about how fundamental repeat customers are to achieving ecommerce success - and how repeats customers are truly the lifeblood of most ecommerce businesses. So, I did some digging around for Ecommerce customer retention platforms and came across Ometria (https://www.ometria.com/); a predictive Ecommerce Customer Lifecycle Marketing platform that helps mid-tiers retailers drive and increase customer retention by helping them identify: - Their hero customers, - Repeat vs News customers, - Lapsing periods between sales, - Key customer retention metrics at both a granular customer level as well as in segments and holistically After identification of these metrics, it segments your database and sends highly customised and targeted messages to each customer. This interview is with a co-Founder and the CEO of Ometria; Ivan Mazour. I quiz him about how to go about scaling a mid-tier ecommerce business armed with both customer data/insights and personalisation.
Aug 04, 2015
EP 30: What Kind of Ecommerce Business Are You Building?
11:23
There are two major routes in the business of online retail, you either: Sell products from a range of brands and in other words ‘curate’ a range and offering of products for your target market. You’d most likely be a specialist i.e. like a store selling only high end headphones, or wooden floors or affordable leather goods. Margins are typically slim in this instance and you’d find that Amazon dominates a significant number of verticals. You need to dig deep to position your store as a specialist store with a deep offering and brilliant customer service. Design, invent, develop, manufacture and sell ‘direct-to-consumer’ (D2C) - a tough slug as you might need to constantly refresh and update your offering. You’d most likely need to seek partner manufacturers, designers, etc. The difficult part is taking your product to market. If you have a look at the products on Kickstarter or Indiegogo, you’d find that they are all D2C businesses attempting to use crowdfunding to lunch their businesses. Because you control the entire value chain, margins are a whole lot wider here.
Jul 30, 2015
EP 29: How Lean Ecommerce Startup: Lostmy.Name Sold ($15m) 600,000 Copies of a Personlised Childrens’ Story Book in 2 years
01:02:38
Lost My Name (https://www.lostmy.name/) is a London based digital publishing and ecommerce start-up, that has sold close to 600,000 copies of a single personalised book titled: “The Little Boy/Girl Who Lost His/Her Name" to 136 countries in just 3 years. They had the highest ever valuation on Dragons Dens (for U.S. listeners, this is the UK equivalent of Shark Tank). The have grown by a staggering 1,500% in a single Year. They refer to their business as a ‘full-stack’ business - which is ‘vertically-integrated’ meaning that they create, manufacture, market and delivery their product direct to consumer. The are a zero inventory company - meaning that every single book is uniquely printed on demand And they recently just completed a Series A round of funding and raised $9 million as a result. I spoke with Asi Sharabi, a co-founder/CEO and Depesh Mandalia Performance Marketing Lead about the phenomenal growth they have seen over the past 2 years.
Jul 28, 2015
EP 28: Facebook Advertising for Ecommerce Rundown with CPC Strategy w/ Stephen Kerner
01:01:12
This is my third and final interview with CPC Strategy - the paid search management agency with a specialist focus in retail. This time we talk about Facebook Marketing for Ecommerce (and YES, Facebook advertising traffic does convert). We cover: - The various types of Facebook advertising campaigns specific to retail - How to set up your Facebook advertising campaigns - What the low hanging fruit available ecommerce in fb advertising are today - Retargeting, dynamic product ads and more.... This is pretty much a tutorial. SO Grab your notebooks and take a load of notes :) About my guest: Stephen Kerner Stephen is Senior Retail Search Manager at CPC Strategy - he is referred to as the ‘father of Facebook’ at CPC Strategy. He is their in-house social media expert with 5+ Years experience in Social Media. He has a dedicated passion for social media advertising and has become an instrumental member of the CPC Strategy team.
Jul 21, 2015
EP 27: How to Find, Hire and Retain Great Magento Developers and Agencies w/ Tim Reynolds
51:02
How do you find; not just a good magento developer but a great one? In this episode, I am going to be talking with the Chief Technology Officer of a Magento development agency (Envalo) who is Magento Certified as well as a Co-author of a book titled: "Magento for Developers". He will flesh out what it takes to hire and retain in-house or freelance Magento developers and Magento development agencies. Do stay tuned! About Tim Reynolds Tim is Co-founder and Chief Technology Officer at Envalo - an eCommerce Consultancy with Magento expertise. Tim has been into software engineering and programming for close to a decade now. He majored in a computer science University of Akron, Akron, OH He is a Certified Magento Developer, has spoken as Magento’s Imagine Conference (in 2012) and also contributed to a book titled: Magento for Developers: Product Configuration and ‘Composite Products
Jul 14, 2015
EP 26: Amazon Product Advertising Masterclass with CPC Strategy w/ Rick Backus
47:58
This is the 2nd of a 3-part series with CPC Strategy - the paid search management agency with a specialist focus in retail. This episode is dedicated to how to effectively run Amazon Product Advertising campaigns and why it must not be ignored as a paid customer acquisition channel in e-commerce. We cover pretty much everything retailers need to know about AMAZON ADVERTISING today. Stay tuned and be prepared to take a load of notes! Based on this article: http://www.cpcstrategy.com/blog/2015/02/amazon-sponsored-product-vs-amazon-product-ads/ -- Rick Backus Rick is CEO and Co-Founder of CPC Strategy - he has spent his entire professional life in the world of online retail, initially with price comparison engine PriceGrabber.com, before co-founding CPC Strategy in 2007. Rich is a regular speaker at conferences such as IRCE, SES, MivaCon and SearchLove. And a columnist on publications such as Search Engine Land, Internet Retailer, Mixergy and MediaPost.
Jul 07, 2015
EP 25: UK Shoppers Expect Three-hour Delivery Window for eCommerce Purchases - Honeywell
19:04
More and more UK consumers are shopping online and they increasingly expect retailers to provide more convenient delivery options to accommodate their busy schedules. In fact, the three-hour delivery window has now become a standard expectation among the majority of UK shoppers, according to new research* carried out by Honeywell. Jeff Taylor is the Transport & Logistics Director at Honeywell Scanning & Mobility for Europe, Middle East, India & Africa (EMEIA). Jeff has been in the mobile technology and data capture segment of the transport and logistics tech sector for over 20 years now and is here to talk about are recent Honeywell survey about online shopping delivery expectations from UK shoppers.
Jul 02, 2015
EP 24: HOOKED: Building a Habit Forming eCommerce Business - Nir Eyal
30:25
I am SUPER excited to have Nir Eyal with me on the 2X eCommerce Podcast show today! Nir is the author of New York Times best selling book about consumer psychology and technology: Hooked: How to Build Habit-Forming Products. He is a prominent figure in the silicon valley startup scene with specialist expertise in product development and consumer psychology Nir’s HOOKED model fleshes out the BUILD phase of Eric Reiss' build-measure-learn feedback loop, LEAN methodology. Nir's work is very much centred around building successful habit forming products, particularly in the technology scene. He is here to talk about the HOOK methodology in the context of online retail. Other than the sheer brilliance of his HOOK methodology, my reason for having Nir on the show was to ask a pressing question as to: how e-tailers can embed habit with consumer psychology into their customers' shopping and user experience in a bid to drive up retention. i.e. repeat customers. Nir provided some unique insights online retailers should be considering....do listen in! To follow Nir's work and articles, head over to his site: www.Nirandfar.com
Jun 30, 2015
EP 23: Raising Capital for Ecommerce: Angels, VCs, Kickstarter - Marvin Weinberger, Innovation Factory
50:31
On today’s episode we talk MONEY….MONEY….MONEY. By that I mean raising CAPITAL for ECOMMERCE. I am going to be speaking about the current options available beyond Family and Friends: RAISING SEED CAPITAL FROM ANGEL INVESTORS and CROWDFUNDING from a VETERAN ENTREPRENEUR: Marvin Weinberger, who has just surpassed his KICKSTARTER GOAL BY ALMOST 500%. Marvin is a serial entrepreneur, an inventor and expert in raising funds with Angel Investors, VCs and more recently on Kickstarter. He is the founder of a Philadelphia based product development company called: Innovation Factory (http://innovationfactory.com/) and an eCommerce start up: American Certified (http://americanCertified.com) - which claims to offer the largest selection of American-made goods. Marvin recently closed in on a Kickstarter Campaign for his latest Made In USA invention: The Lil Trucker™ surpassing its $25,000 goal by almost 500% - it raised $123,310. Here's the campaign: https://www.kickstarter.com/projects/1866162613/the-lil-truckertm
Jun 23, 2015
EP 22: Part 2: AdWords for eCommerce [Remarketing & Text Ads] with CPC Strategy - Jeff Coleman
26:28
Hope you enjoyed Part I of the AdWords for eCommerce interview with Jeff Coleman of CPC Strategy. In Part 2 of interview we speak in depth about Remarketing, Text Ads, Day to Day Campaign Management and Jeff's Favourite Tools for campaign management. Remember to grab a pen and paper to take notes! More about Jeff: Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program. He founded CPC University- a program dedicated to training CPC's operational team on cutting edge of retail search strategies. About CPC Strategy: CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS. I follow their company on social media as well as attend their webinars. I also read their blog and whitepapers. They do know their stuff. Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising . This is the first AdWords Episode (Part 2) is dedicated to running eCommerce AdWords campaigns.
Jun 16, 2015
EP 21: Part I: AdWords for eCommerce [Google Shopping] with CPC Strategy - Jeff Coleman
51:14
This is the first part of my AdWords for eCommerce interview with Jeff Coleman, Director of Retail Search at CPC Strategy. CPC strategy are a well respected paid search management agency with a specialist focus in retail. In the part of the interview we will speak in depth about Google Shopping Ads or Google Product Listing Ads (PLA). We cover pretty much everything retailers need to know about Google Shopping Ads today. You are bound to take a LOT of notes whilst listening to this one! More about Jeff: Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program. He founded CPC University- a program dedicated to training CPC's operational team on cutting edge retail search strategies. About CPC Strategy: CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS. I follow their company on social media as well as attend their webinars. I also read their blog and whitepapers. They do know their stuff. Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising . This is the first AdWords Episode (Part 1) is dedicated to running eCommerce AdWords campaigns.
Jun 09, 2015
EP 20: Ex-Amazon.com Personalization Expert Talks about Upselling and Cross Selling - Saurabh Nangia, Founder TargetingMantra
47:58
We are talking about harnessing Personalisation and Machine Learning to Upsell and Cross Sell more Products in an online retail context. Saurabh Nangia - the Founder and CEO of TargetingMantra - a SaaS based personalization and targeting platform that enables small and medium sized e-commerce companies cross-sell, and up-sell, like Amazon. Saurabh has an MSc in Machine Learning, 5 patents pending in the recommendations domain, and is a renowned speaker on machine learning, personalisation and real-time user behaviour. In the last 7 years, he has worked on personalization engines for Amazon.com, IMDB, Zappos, Audible, and over 50 other companies spanning across e-commerce, marketplace, travel, and other online portals. In this episode, Saurabh delves deep into the topic of: "Personalisation in eCommerce and it’s impact on Conversions".
Jun 02, 2015
EP 19: BoardsDirect.co.uk - Returning Customers Are a Sign of the Health of Our Business
51:05
Paul Pinder is my guest on today’s show: he is in his early 50s and is a co-founder of a Nottingham, UK based online retail business: boardsdirect.co.uk. He started Boards Direct, which sells whiteboards and noticeboards just 5 years ago with a capital outlay of £2,000 (or $3,000) and is now geared to turning-over £3 millions (or just under $5 million) this financial year with no overdrafts, loans or external funding. He gets brutally honest with me on this show about business fundamentals, entrepreneurship and the channels of marketing that have enabled his business manage triple digit growth Year-on-Year over the last 5 years. Stay tuned!
May 26, 2015
EP 18: Live Chat will Boost Sales and Average Order Value - Joel Feldman, Co-Founder Proonto
46:52
How can online retailers drive up both Average Order Value (AOV) and Sales Conversions with Pre-Sales Live Chat? How can online retailers use and leverage firsthand feedback from shoppers through live chat? Should you be using video live chat? My guest on today’s show Joel Feldman, a Co-Founder of Proonto (https://proonto.com/): the first online marketplace that connects eCommerce websites with Sales Live Chat Experts, answers these questions and takes us through best practices for live-chat in a pre-sales eCommerce environment…stay tuned! Crowdsourced/Outsourced Pre-sales Live-Chat Support for Growing eCommerce Startups
May 19, 2015
EP 17: Delivering an Optimal Shopping Cart Experience - Rick Wilson, President MIVA
52:55
What exactly is the OPTIMAL Checkout experience in a device agnostic world? How can you reduce checkout friction and drive up average order value on not just desktop computers but also tablets and mobile devices? My guest on today’s show Rick Wilson, is the President of Miva (http://www.miva.com/), an eCommerce SaaS platform with over 12,000 active stores. He takes us through the optimal shopping cart process, shopping cart best practises and tactics as to how online retailers can drive up their average order value (AOV) at checkout.
May 12, 2015
EP 16: Reducing eCommerce Checkout Friction - Niklas Adalberth, Co-Founder Klarna
33:43
If shopping cart and checkout optimisation is of interest to you then you have to listen in to this show! My guest on today’s show is Niklas Adalberth; the cofounder of Klarna (https://klarna.com/), a Swedish based ecommerce checkout solution that aims to reduce checkout friction on desktop and mobile devices. Niklas takes us through eCommerce checkout best practises as well as how his company's very unique ecommerce checkout solution used by over 50,000 retailers aims to reduce checkout and payment friction by eliminating payment at checkout completely - I know: it sounds counter-intuitive - it's a simple yet quite clever solution and that is why you have to listen to this episode!
May 08, 2015
EP 15: 6-Step CRO Process to 2X Conversions in Ecommerce - Peep Laja, ConversionXL
48:58
What’s more important: driving more traffic or improving conversions? How do you find and fix areas in your store and ecommerce funnel leaking money? What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site? My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com. He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests
May 01, 2015
EP 14: Subscription Ecommerce; Key Metrics for Rapid Growth - Craig Vodnik, Co-founder, cleverbridge
49:55
Are you considering layering in a subscription service on your existing eCommerce business? OR Starting up a subscription eCommerce business? If your answer is YES to either question, then listen into this episode! We’ll be talking about the ideal products for subscription commerce, key metrics to for subscription commerce like customer lifetime value (CLV), churn rate and customer acquisition and why subscription eCommerce is so hot right now Craig Vodnik - Co-Founder of cleverbridge - a global ecommerce and subscription provider for over 300 of the world's largest corporations Craig’s is an internet tech veteran - his expertise dates back to 1995 when he was part of the team that launched the Chicago Tribune Newspaper’s website. He has worked in eCommerce, advertising and the financial services industry. And has a degree in Nuclear Engineering! He is going to talk about subscription ecommerce going mainstream and why its predictability and recurring revenue stream makes it such a desirable model
Apr 23, 2015
EP 13: Omni-Channel Engagement: Integrating Mobile into the Shopping Experience - George Skaff, TouchCommerce
41:18
What exactly is the Omnichannel experience? Does Omnichannel apply to pure play online retailers? If you are curious to know how not only high street retailers but also pure play e-tailers can adopt an Omnichannel mindset towards driving a unified experience to their customers….LISTEN IN! George Skaff is Chief Marketing Officer of TouchCommerce - an enterprise end to end omni-channel online engagement platform with live chat tools and mobile customer support. They boast of clients such as Comcast, T-Mobile, Virgin Media and others George has over 25 years of progressive experience in the IT industry. Prior to joining TouchCommerce, George was a principal at MARKETify, and previously held senior marketing positions at SGI (Silicon Graphics Int'l), Wyse Technology (now Dell|Wyse), NEC Computers and Logitech.
Apr 17, 2015
EP 12: Winning and Owning the Amazon BUY BOX - Shmuli Goldberg, Feedvisor
41:05
If you sell on Amazon, then you know how coveted owning the BUY BOX is in the Amazon marketplace! My guest today; Shmuli Goldberg, Director of Marketing at Feedvisor an Amazon Repricing platform talks us through the key signals Amazon uses to determine which retailer wins the BUY BOX. He also talks us through FBA - fulfilled by Amazon, FBM - fulfilled by merchant, how to start up on Amazon and scale up and all about DYNAMIC PRICING! Stay tuned if you want to find out more! The full transcript of this episode will be available from 17th April on http://2xmedia.co/podcast/
Apr 10, 2015
EP 11: Printful.com, $3 Million Revenue in only 18 Months as Dropshippers - Rapid Growth!
55:05
Happy Easter! Dropshipping is a very dicey subject. Most e-tailers that dropship often hesitate to admit that they dropship... My guest on today’s show are etailers that drop-shiped some of their inventory in the past and have now launched a print-on-demand site that drop-ships for retailers and brands as well as integrates with numerous ecommerce platforms. Julia Gifford, Marketing Manager of Printful (http://theprintful.com) will be talking about - Drop-shipping and Facebook on this episode. BTW - I will be speaking at The Commerce Exchange Conference and delving into the business DNA and business models adopted by fast-growth eCommerce start-ups (with examples and case studies). Use my code 2XMEDIA you can grab a ticket for only £40 instead of £60 JUST HEAD OVER TO: http://thecommerceexchange.co.uk/conference/
Apr 03, 2015
EP 10: CarPartKings.com, $0 To $8 Million in 3 Years Dropshipping
51:29
This episode is about Dropshipping eCommerce: CarPartKings’ Meteoric Growth to $8 million revenue in less that 3 years. A lot can happen over the course of 3 years….my guest on today’s show proves it. Michael Dash, Co-founder of CarPartKings.com managed to build a dropship Auto-parts eCommerce business from $0 to $8 million in just under 3 years. Michael reveals: - how he was able to consistently double revenue over 3 years - if you are thinking about dropshipping for you eCommerce venture - how to start - How he manages over 500,000 SKUs It is packed with great info that is sure to inspire you grow your ecommerce operations
Mar 23, 2015
EP 09: How Best-in-Class eCommerce Businesses Achieve 230% Growth - Tristan Handy of RJ Metrics
44:44
Today's Guest: Tristan Handy - the VP of Marketing at RJ Metrics (https://rjmetrics.com). Have you wondered what growth metrics you need to track if you are looking for potential investors in your eCommerce venture? OR Do you have investors in your ecommerce business and would like to know specific metrics to report to these stakeholders? Show notes available on: http://2xmedia.co/podcast/ep09/ Tristan Handy, my guest in this week’s episode reveals: - what metrics ambitious fast growth eCommerce businesses must constantly track - how best-in-class eCommerce businesses achieve 230% growth or higher and... - The 4 core ways high growth eCommerce businesses separate themselves from the pack and aggressively grow It is packed with great info to help you start thinking more about growth metrics to grow your ecommerce operations. ABOUT RJ METRICS: RJ Metrics is an end to end marketing analytics platform and dashboard for businesses (large and small). They specifically cater for eCommerce, SaaS and Mobile App businesses. In eCommerce, they offer vital stats and reporting on Customer Acquisition, Conversions and Retention.
Feb 22, 2015
EP 08: BeyondStores.com Grew 380% Year-on-Year and then 70% - Mark Ginsberg
38:33
How does a bootstrapped dropship furniture business (YES Dropship) grow from $1.6m to $7.6m in 1 Year? That is about 380 per cent Year on Year growth. And then grow again from $7.6m to $13m the following year? ….that is 70 percent Year on Year (YoY) Read the Audio Transcript and Show notes on: 2xmedia.co/podcast/08/ Mark Ginsberg, Marketing Director of BeyondStores.com shares some digital marketing insights on how BeyondStores was able to see rapid business growth in such a short period of time. Today’s guest shares not only how his team manages over 150,000 SKUs but also how they have managed to rapidly growth their bootstrapped 3 year old online retail furniture business predominantly with: Google AdWords, Product Listing Advertising (PLA), Amazon Marketplace, Amazon Product Ads, Online Marketplaces, Shopping comparison engines and SEO It is one of my more technically oriented interviews that digital marketing managers would enjoy. I’d definitely recommend that you take notes on this one! 2011 - <$1m 2012 - $1.58m 2013 - $7.6m 2014 - $13m
Feb 08, 2015
EP 07: Fashion eCommerce: How to Reduce Return Rates by Peder Stubert of Virtusize
01:00:27
Peder Stubert is the co-founder of Virtusize, an awarded fashion ecommerce virtual fitting application that successfully tackles the industry problem of size and fit when buying clothes online, and is said to reduce return rates by up to 40%. In Episode #7, Peder shares some tips on how Fashion online retailer can reduce returns. Full show notes available on: http://www.2xmedia.co/podcast/07/
Jan 23, 2015
EP 06: Tips on How to Get B2B eCommerce and eProcurement Right by Ronald Duncan of CloudBuy
59:45
Ronald Duncan is the founder of cloudBuy, a B2B (Business to Business) eCommerce and eProcurement platform. In episode 6 of the 2x eCommerce Show, he shares tips on how to get B2B eCommerce and eProcurement right as well as how cloudBuy works for entrepreneurs looking to get started in B2B eCommerce. His key takeaways are: Going Global, having a Structured Pricing model in line with volume, investing in and providing quality rich-content with joined up system (integration), SEO - unstructured - optimised and winning deals i.e bidding to RFQs.
Jan 09, 2015
EP 05: How Danz Spas Uses Celebrity Endorsements & PR To Build Trust For Their £1m+ Hot Tub Business
01:14:57
Danz Spas are a pure-play online retail business that sell affordable, high quality hot tubs and spas online to the UK and EU market. Founded in 2006 by Daniel Thomas, it is now a £1 million ($1.7 million) plus business based in Nottingham (UK). What caught my attention and triggered this interview, was a BBC article titled 'The value of celebrity endorsements' - that revealed pop star, Sophie Ellis-Bextor endorses Danz Spas. Danz Spa also boasts of having other UK celebrity customers like: John Barnes (UK footballer), John Newman (pop-star), Sophie Ellis-Bextor and soon to be Alexandra Burke (pop star). It was the second time I had read about Danz Spas in the mainstream press and I really wanted to dig into the workings of their PR strategy as well as the impact of a high powered celebrity endorsement on their eCommerce sales. Daniel is by all measures a gentleman with a lot of hustle. He was very well prepared for this interview and shared a lot of figures about his business as well as the Spa industry in general. http://2xmedia.co/podcast/ep05/
Dec 29, 2014
EP 04: 10 Best Practises of 8-figure (£10 million+) Online Retailers
31:23
In Episode 04, I drill into eight-figure ($10m+) eCommerce businesses - I have put together a list of ten areas of marketing, analytics and business operations these super successful online retail businesses do not take lightly at all. So this list I’ve put together will take you through each of these 10 habits or best practices these businesses take seriously. So stay tuned and listen in. http://2xmedia.co/podcast/ep04/
Dec 10, 2014
EP 03: How SockShop.co.uk focus On Only Selling Socks Online - a Niche Line of Products & Consistently Grow their 7 Figure Business
01:13:51
SockShop.co.uk claim to have the biggest choice of socks on the planet with a whooping 12,000 SKUs! It is one of over 6 fashion brands under Ruia Group - a family-run textile manufacturing, import and distribution business headquartered in Manchester UK. In 2006, The Sock Shop, was acquired by Ruia Group. They stripped it down to an online brand and have since manage to grow the SockShop by 20-30% year-on-year. The official name of Sock Shop is Drew Brady & Co Limited T/A SockShop and they also own another online store: elinens.co.uk. I had the opportunity to interview Alok Ruia, a Director and Paul Hanley, Ecommerce Manager who manages brands; HeatHolders, Sockshop, eLinens.co.uk and Hawick Knitwear. This interview will make a great listen if you run a specialist online retail operation or are considering starting one. http://2xmedia.co/podcast/ep03/
Nov 26, 2014
EP 02: How UK Hamper Company: Virginia Hayward Prepare for the Christmas Season that Accounts for 95% Revenue
47:24
Over the last 30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal emphasis on sales at Christmas time. Virginia Hayward supply a number of quite well known UK household retail brands like: John Lewis, Waitrose, Selfridges, Interflora and FunkyPigeon.com. I had the privilege of quizzing both the Sales Director, Sam Hayward and Head of Marketing, Justin Walmsley about their online customer acquisition marketing strategy and tactics. They are a £10 million ($15.5 million) turnover company with 30% of sales coming from online acquisition channels. How do they prepare over 10 months to cash in on 95% annual revenue. This interview will be of particular interest to online retailers with seasonal businesses. http://2xmedia.co/podcast/ep02/
Nov 25, 2014
EP 01: How The Diamond Store Doubled Their £5 million+ ($8m) Online Jewellery Business By Introducing Product Videos
42:40
The Diamond Store is a £5 million+ pure play online jewellery retail brand. They have gained a huge customer-base and following with 50,000 customers (and counting) since their inception in 2006. The Diamond Store are two time UK Jewellery Awards winners for “Jewellery E-tailer of the Year”. As at 2011 (3 years ago) their revenue was about £2 million ($3 million). They introduced product videos in 2012 and today revenue today is well over the £5 million ($7.9 million) mark. This podcast interview with their founder and CEO, Gary Ingram, discusses the growth path, customer acquisition, customer service and the future. http://2xmedia.co/podcast/ep01/
Nov 25, 2014
EP 00: 2X eCommerce Podcast Introduction
13:45
YES - I finally came around to getting the 2X eCommerce Podcast off the ground! This show hosted by me, Kunle Campbell and is focused on eCommerce growth and marketing for online retailers looking to double their traffic, conversions and sales. I interview Founders and Directors of fast growing 7-8 figure E-commerce businesses. Subscribe to the show if you are a wantrepreneur, entrepreneur, a marketer or even an investor with an interest in retail. http://2xecommerce.com/
Nov 25, 2014