Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

By Racheal Cook MBA: Author, Entrepreneur, Business Growth Strategist

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Description

If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.rachealcook.com or on Instagram @racheal.cook to continue the conversation!

Episode Date
Fired Up & Focused Challenge - Day 3
23:48

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind.

To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

Aug 10, 2022
Fired Up & Focused Challenge - Day 2
21:36

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind.

To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

Aug 09, 2022
Fired Up & Focused Challenge - Day 1
14:57

Ready to Fully OWN Your Role as CEO? It starts with the Fired Up & Focused Challenge! Over these 5 days, I’m sharing a strategy to help you find more time to work ON your business (ya’ know, those $1K - $10K Revenue Generating Activities) vs. IN the day to day grind.

To get the full challenge videos, workbooks, exercises, transcripts, and bonus content - join at firedupandfocused.com

Aug 08, 2022
How CEOs Make Time to Work ON Their Business
22:39

When you’re running a business day to day, your to-do list is full with answering emails, posting on social media, working with clients, etc.

Many women entrepreneurs spend so much time working in their business that they don’t have the time to work on big picture, game-changing stuff like writing the book they’ve thought of for years or creating that next-level program that brings everything together.

In this episode, I share my favorite time management tips to help you build more CEO time into your business so that you can finally open up new revenue streams, reach more people, and work smarter instead of harder.

On this episode of Promote Yourself to CEO:

4:29 - The answer is, “No.” I discuss how money mindset mentor Denise Duffield-Thomas decided to use tip #1 to stop this time and energy infiltrator.

7:21 - If you’ve been sitting on big dreams for years due to lack of time, I reveal the honest truth in tip #2.

9:33 - What’s my absolute favorite strategy to help you design your week around what matters to you most?

11:54 - You can work on the big picture of your business in 20 hours a week. I discuss how, even if you’re still working a job or taking care of young kids.

16:03 - I talk about this third and final big time management tip all the time! It’s one of my favorite things to do.

Show Links

Aug 04, 2022
3 Boundaries Every CEO Needs
55:42

As a new entrepreneur, you feel inclined to say yes to everything. But as your business grows and those yeses pile up, they become overwhelming to the point where they prevent you from doing the necessary CEO level work you need to focus on.

In today’s episode, I share the top three boundaries that’ll give you the confidence to say no so that you can concentrate on the work you’re truly here to do.

On this episode of Promote Yourself to CEO:

2:59 - Having clear boundaries doesn’t get talked about much in business circles. Why is having clear boundaries in place so crucial as a CEO?

8:07 - I discuss the different types of clear boundaries you need to place in your business, starting with your calendar.

15:31 - What’s one reason why people get drained and feel tired when working with clients? I talk about the most important thing you can do about it.

21:57 - I reveal how I handle emergencies (on both my end and a client’s) and requests for meet-ups to ensure I protect my time and energy.

27:29 - Constant communication can become an energy drain too. What do you need to look at when setting boundaries around people contacting you?

37:28 - While email is my go-to business communication channel, I reveal how I handle questions and messages through other channels.

42:17 - What do you do when people just want to pick your brain? It’s easy to get sucked into this thinking it’ll lead to a client relationship!

45:46 - Having these clear client boundaries in a scheduling policy will nip problems like last-minute cancellations in the bud quickly.

50:45 - This client boundary challenge is something I see a lot in service providers who are good at a lot of things.

Show Links

Jul 28, 2022
Are You The Bottleneck? It's Time to Fire Yourself!
59:13

My entrepreneurial dad taught me that you have to fire yourself from every other position in your business. But when you first start your business, you have to wear so many hats: customer service, bookkeeper, tech person, assistant, and so on. So it can be quite challenging to let go of some of the roles as you grow your business and your team.

Today kicks off a new podcast series that discusses how you can become more productive and focuses as a CEO. And in this episode, I talk about how to redefine your role as CEO of your business so you don’t become the bottleneck that holds everything up.

On this episode of Promote Yourself to CEO:

3:56 - Why is it so difficult to let go of the other roles and stay in your CEO lane as your business grows?

7:07 - Founder of Spanx, Sara Blakely, gave insight on how she had to learn to get out of her own way.

12:05 - You being the bottleneck in your business has this unintended consequence as well.

13:06 - How can you start redefining your role as CEO? I reveal the first thing I did and some red flags that signal you’re getting in the way.

17:29 - I discuss the role of the traditional CEO in defining their business’s vision. I also share my favorite exercise to get clarity on your business’s vision.

22:00 - CEOs also have a responsibility to set the culture for the company. I talk about one of the values I’ve had for my business since the beginning.

26:36 - What’s the difference between how corporate CEOs go about creating the strategic plan for their business vs. small business CEOs?

28:49 - I discuss how running a small business team contrasts with running a large company team and how that’s reflected in my business.

31:53 - This final role-playing piece for CEOs is one of the most difficult. It’s the one thing you can’t outsource.

38:35 - Where do you need to put your time, energy, and attention so that you can focus on generating business growth and results? To get clear on this, here are some questions to ask yourself.

48:44 - I share how the avenues where I focus my time, energy, and attention on show up in my business every week and month.

56:15 - How do I divide up my time between doing all the things I’m focused on in my business?

Mentioned In This Episode

Jul 21, 2022
The Vulnerable Side of Visibility with Erica Courdae
44:21

Visibility is scary. It’s one of the reasons why so many female entrepreneurs don’t seek out more of it for their business. Yet, it’s also the thing that’ll grow your business.

So how can you feel more confident and empowered in the spotlight? In this episode, I talk with my friend Erica Courdae, a CEO Collective mentor and Diversity, Equity, and Inclusion consultant, about what it’s been like to have more visibility than ever before and how you can more confidently embrace greater visibility for your business and message.

On this episode of Promote Yourself to CEO:

5:54 - What kind of visibility journey has Erica gone on? She talks about her roller coaster ride since 2018 and the dilemma she faced in 2020.

11:51 - Erica used to say yes to every opportunity. Now a bit more discerning about what she takes on, she discusses the key pieces that helped her handle the demand for her time.

15:21 - What does it take to get your message out into the world? We reveal why consistency is key to gaining and handling greater visibility.

17:26 - Having this missing piece really makes things easier when you find yourself suddenly confronted with more demands for your time.

23:25 - How has Erica navigated exposure to larger audiences with people who may vehemently disagree with her message?

31:59 - There’s a difference between visibility for yourself as an individual and visibility for your message.

40:50 - To wrap up, I go over a couple of key points I want to make sure you take away from this episode.

 

Show Links

Jul 14, 2022
Why TikTok Could Be an Incredible ATTRACT Strategy
39:38

Do you think you’re attracting new people to your business through social media? The social media platforms that have been around for a while used to be that way. These days, though, fewer people see your content on most social media.

So what is social media good for? Most of it now works best for nurturing your existing audience. But in this episode, I talk about my experiment with TikTok and reveal what I look for when leveraging it to attract brand new people to my business.

On this episode of Promote Yourself to CEO:

2:36 - I discuss the social media landscape that existed when I first started my business and the magic space you need to best leverage a new platform.

5:15 - What happens when you miss your window of opportunity on a social media platform?

8:20 - I reveal my hypothesis about what makes TikTok different and get into how I decided to play around with it.

16:38 - I’m committing to six months of posting to TikTok five times a week as my goal. What’s my secret to staying consistent on this (or any other) platform?

19:17 - How is my experiment going? I share what I did and what has happened in the two and a half months since I started (as of this recording).

27:02 - I disclose some of my videos that took off and reveal what I’ve learned so far using the platform. It makes me feel even more confident in my TikTok hypothesis.

34:49 - What platform can you use to help you amplify your message? (It doesn’t have to be TikTok!) And why is passive marketing online a myth?

Show Links

Jul 07, 2022
How to Prepare for Next Level Visibility (Even if You Feel Not Ready Yet)
34:10

You know you must get in front of more potential clients to grow your business. So you make plans to get more visible, whether it’s through interviews or guest blog posts or videos or whatever. Yet, you feel this anxiety creep up at the thought of getting more visibility.

So what do you do when the concept of putting yourself out there more feels scary and intimidating? In this episode, I dive into how to prepare yourself for more visibility (even if you feel like you’re not ready) so that more opportunities show up more quickly for you and your business.

On this episode of Promote Yourself to CEO:

2:57 - Let’s start with the easiest place to set yourself up for success. Ensure these are ready to go before you start the process of increasing visibility.

7:40 - How do I pitch myself? I give an example of how I have everything prepared before an interview and how you can do the same.

10:33 - I make a pitching recommendation that helps if you’re already feeling nervous about putting yourself out there.

12:26 - How do you pitch yourself cold to someone? Follow this process to get the most success out of it.

13:59 - How can you prepare yourself for the mindset challenges that come with more visibility? I discuss my biggest worry about the first attract marketing method I used and how I got over it.

19:19 - I encourage you to do this if you want your visibility strategy to involve video but you feel really self-conscious about it.

24:03 - There’s a dark side to visibility, and it can feel scary for women in particular. What can you do about it?

27:36 - When you pitch yourself and gain visibility, you’re going to get people rejecting you. Here’s the approach I take when that happens.

Show Links

Marketing Strategy Intensive

“How to Go Pitch Yourself with Angie Trueblood”

“From Not Ready Yet to Ready for Next Level Visibility with Nicole Otchy”

“CEO Confession: The Darkside of Visibility with MegAnne Ford”

“Patriarchy Stress Disorder with Dr. Valerie Rein”

Need to write a bio? Use this. - Alexandra Franzen

Yet another way to write your bio. - Alexandra Franzen

Racheal on Instagram

Leave a review on iTunes

 

Jun 30, 2022
Why Your Marketing Isn’t Working (& How to Fix It)
33:01

You spend so much time posting on social media or writing blog posts or sending newsletters to your email list. But no matter what you do (or how much), your marketing just. isn’t. working! You’re not seeing results in the form of new, paying clients. Today, I kick off a new series all about marketing that converts. In this first episode, I dive into the top three reasons why your marketing isn’t converting and how you can fix it.

On this episode of Promote Yourself to CEO:

3:10 - Do you only hear crickets when you get your message in front of people? I reveal two reasons why you might be making mistake #1.

7:26 - Fixing the first mistake involves doing something that the current marketing ecosystem ignores.

9:41 - Do you have a plan in place to prevent mistake #2? Here’s how to make sure you do.

15:17 - Mistake #3 is a big one and the basis for my upcoming marketing strategy intensive. It’s where I see gaps in people’s marketing strategy.

19:36 - I clarify attract marketing and discuss the pros and cons of the three primary attract strategies.

29:30 - Where should you begin with attract marketing strategies? I reveal where I always start.

 

Show Links

Jun 23, 2022
How the Happiest Musician Built a Predictably Profitable Business with Jennet Ingle
42:54

“You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work.

Today, I chat with one of the founding members of The CEO Collective, Jennet Ingle, who took her talent as a musician and turned it into a sustainable business. If you’re a creative person, you’ll love our conversation in this episode!

On this episode of Promote Yourself to CEO:

2:36 - You’d be surprised to know this about me. It’s why it always makes me happy to see others in musical careers.

6:29 - Traditional paths for musical majors are few and heavily guarded. Jennet reveals how she’s forged her own path.

10:20 - What was Jennet doing when she first came into my world and joined The CEO Collective? It’s such a niche thing that snowballed.

16:05 - Jennet reveals the surprising audience receptive to her programs and how the pandemic actually made it easier to reach and teach them.

21:05 - What’s happened for Jennet since she initially got serious about turning her passion into a business?

25:26 - Jennet offers wisdom for those who feel they can’t have a career or business as a musician/creative person due to their fear of financial insecurity.

28:27 - Jennet discusses what she learned from The CEO Collective that helped her solidify her business’s direction. With such a niche business, she found it indispensable!

33:45 - How do Jennet’s musician friends feel about what she’s created? She reveals what’s most unfamiliar to them about what she does.

35:02 - I ask Jennet a couple of questions about her CEO Collective experience. She talks about habits she’s kept and the biggest challenge she overcame.

Show Links

Jun 16, 2022
5 Ways to Maintain Momentum During The Summer Slowdown
35:50

Summer is just around the corner! It’s the time of year to relax with a cold drink by the pool and just slow things down. Sounds great, but how do you make sure things don’t slow down too much in your business?

In this episode, I talk about how you can avoid losing momentum during the slower summer months and ramp up your business for the fall.

On this episode of Promote Yourself to CEO:

3:21 - Summer is the perfect time to work on the bigger picture for your business. Here’s the first way to help you get the most out of this slower period.

6:45 - What’s the one thing that’ll help you grow your business sustainably? This allows you to leverage your time and energy by working smarter, not harder.

19:19 - Want to set yourself up for success for the rest of the year? Look at these three core parts of your marketing strategy and your overall marketing system.

28:33 - How your business shows up in the world matters. It’s the first impression people get, so consider upgrading this aspect over the summer.

32:36 - This time of year is when I’ll often plan for and create new offers, including my very first program in the summer of 2011.

Show Links

Jun 09, 2022
How a Mid-Year Review Can Help You Achieve Your 2022 Goals
28:43

How are you doing on those 2022 goals you set at the beginning of the year? We’re almost at the midway point of the year. But if you’ve gotten off track with your goals, don’t worry! In this episode, I walk you through a mid-year review to help you figure out what is and isn’t working and how you can start planning for the second half of 2022.

On this episode of Promote Yourself to CEO:

2:42 - Look at each goal you set at the start of the year and ask yourself these questions. I discuss a few of mine, including a big one accomplished already.

6:07 - What goal am I not currently on track to reach? I’ve had this one on my to-do list for two years!

8:24 - The next step involves digging a little deeper and doing a month-by-month review. I reveal how I do it.

14:27 - Answer these questions to really get a handle on what you’ve noticed in your review.

20:53 - Plan for the rest of 2022 with these four questions to ask about each month remaining.

25:38 - So many entrepreneurs struggle because they overcomplicate this! To wrap up, I offer this one final piece of insight.

Show Links

Jun 02, 2022
Increasing Profit and Decreasing Burnout: A Case Study with Sarah Young
46:12

Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure. 

If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than ever.

On this episode of Promote Yourself to CEO:

6:15 - What did Sarah’s business look like before she joined The CEO Collective? She reveals what prompted her to get into business for herself.

10:11 - Sarah feels like her pricing story is a little embarrassing, but she tells it anyway. Everybody has the same struggles, especially women.

14:27 - After some research, Sarah started raising her prices but still found herself burning out. Then something happened in January 2021 that changed her business.

21:28 - What did existing clients think after Sarah raised her price points? She discusses repackaging herself for higher-paying clients and framing a response to those who could no longer afford her.

27:13 - Sarah reveals something she had to come to terms with as she rebuilt her business from the ground up.

28:48 - Where did Sarah find higher-level clients willing to invest at her prices? If you think it’s super complicated, think again.

32:08 - Sarah shares what she sees happening financially with fast-growing businesses when they underprice themselves.

36:09 - How do you build in profitability in your pricing, especially as you hire and grow a team? Sarah offers her insight.

42:47 - Sarah shares what’s been the best part of being a member of The CEO Collective.

Show Links

May 26, 2022
Saying YES to Being a Fully Supported CEO with Michelle Clayton
44:03

We’ve all heard the conditioned messaging about how to achieve success:

Pull yourself up by your bootstraps! No one’s going to work as hard or care as much about your business as you. If you want something done right, you have to do it yourself.

If you’ve been struggling with this mindset and haven’t allowed yourself to be fully supported in your business, then this episode should help change your mind. I interview my client Michelle Clayton, who’s the founder of WeLetHerFly.com and a member of The CEO Collective. We discuss how she finally stepped into her CEO role by surrounding herself with support and made mindset shifts in her business that allowed her to get out of the feast or famine cycle that traps so many entrepreneurs.

On this episode of Promote Yourself to CEO:

5:18 - Your branding can affect your ability to show up in your business the way you want. How?

9:03 - What happened when Michelle decided to increase her pricing?

13:16 - Your pricing communicates certain things about your business, product, or service.

16:02 - Michelle has undergone another big shift in her business while in The CEO Collective. It’s something I’ve often discussed on the show.

20:07 - How has Michelle’s role as CEO changed? And what did she do to stay creatively inspired when the well ran dry?

26:46 - I ask Michelle a couple of lightning round questions to wind down the show.

30:08 - Michelle discusses why anyone on the fence about joining The CEO Collective should just go ahead and do it.

36:12 - I recap some key things about how Michelle pulled her business out of the feast or famine cycle.

 

Show Links

May 19, 2022
The Business You Have Today is The Result of The Work You Did 3 Months Ago!
30:53

Imagine you’re watching a movie about two solo entrepreneurs:

One is so excited about her business but finds herself spinning her wheels. She has an amazing vision for growing her business but goes from one idea to the next because instant success eludes her.

The other also loves the idea of growing her business. But instead of constantly changing course while trying everything under the sun, she takes the slow and steady approach and inevitably reaches her goals with the framework and consistency advocated inside The CEO Collective.

So in this tale of two entrepreneurs, which one do you want to be? Tune in as I discuss why what you’ve done over the previous few months has resulted in the business you have now.

On this episode of Promote Yourself to CEO:

4:57 - What’s the real problem for women entrepreneurs struggling to get clients? I see this so often!

10:58 - My mindset shift during my TikTok experiment thus far demonstrates why giving yourself enough time to try out strategies is so important.

15:44 - Here’s another example of how this struggle plays out for a lot of entrepreneurs.

19:36 - Are you a podcaster struggling to pitch yourself to others for interviews? I reveal what I’ve discovered in my ten years of podcasting.

23:21 - Find out why you’ll never have to worry about bothering people with your offers again, as long as you adopt this shift in perspective.

27:50 - Hiring a coach to hold you accountable isn’t going to do this for you.

Show Links

May 12, 2022
Double Your Revenue Using a Most Crucial Business Asset with Layne Lyons JD
44:22

When you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many entrepreneurs do? Big mistake!

When you try to expand your business this way, you’re cutting out 100% of one of your most crucial assets: your existing customers and clients. In this episode, my guest and CEO Collective member Layne Lyons tells us about how she’s on track to double her business by getting actual input from those already familiar with her business.

On this episode of Promote Yourself to CEO:

5:17 - Layne describes her business before it underwent an amazing transformation and reveals her first business bottleneck.

9:39 - What did Layne do to resolve her first bottleneck? What was her experience like after she started putting some boundaries in place?

13:12 - Layne shares what it felt like to finally increase her price points and offers advice to those on the precipice of doing the same.

15:53 - A new offer has opened the door for Layne to double the revenue from her business. She reveals what it is and the journey she went on to get here.

21:31 - What happened when Layne launched her new offer? This demonstrates why asking your existing client base for new ideas is the easiest way to build your next offer.

25:21 - Layne describes how she and her business are different now thanks to the changes she’s implemented.

34:21 - How was Layne’s experience joining The CEO Collective? She offers an inside look.

37:09 - To wrap up, I highlight a few points Layne made about streamlining and simplifying her business to the point where she now works less and enjoys her life more.

Show Links

May 05, 2022
3 Key Strategies to Grow Your Business
40:16

As a business growth strategist for over 15 years, I’ve constantly heard and seen something that grates on my nerves. So many so-called experts always hype up the latest tools and tactics that grow your business by some measly amount every year. 

But why only settle for five or ten percent annual growth when you can double it instead? You don’t have to, which is why in this episode I reveal my three key strategies to help you rapidly grow your business (doubling or even tripling your revenue) with half the effort.

On this episode of Promote Yourself to CEO:

4:35 - I dive into the first strategy right off the bat. You can do it quickly, without engaging in more marketing or attracting extra sales.

9:31 - What’s the most common concern I often hear when I advocate my first strategy? One of my clients recently went through this.

13:55 - I discuss one final key thing to think about when it comes to strategy #1. Women entrepreneurs especially need to pay attention to this!

18:00 - Key strategy #2 involves increasing this aspect of your business. It does come with a couple of caveats, though.

25:13 - What’s the correlation between consistent business growth and time spent on marketing and sales activity?

26:24 - I reveal the last strategy to double your revenue with half the effort. It involves something a lot of entrepreneurs forget.

30:58 - Retention is a huge thing that leads to results, and I talk about the myriad of ways in which that helps your business growth.

33:25 - What happens after your clients have achieved the big promise of your signature offer?

37:08 - To wrap up the episode, I quickly recap the strategies.

Show Links

Apr 28, 2022
My Go To Strategy to PLAN for Predictable Profits
26:38
If you’re anything like me, there comes the point in your business where your business needs to step up to support you and support your family if you’re going to stick with it.

We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door.

Once you get a little bit further along on your journey and you’re ready to make this your full-time focus, you need your business to pay you a real paycheck.

No one loves to run a business that can’t support the entrepreneur running it.

This is why it’s so, so important to have a game plan for how you’re going to design that predictably profitable business.

But the statistics show us that most women do not have a predictably profitable business.

Over 75% of women entrepreneurs do not earn more than $50,000 a year. And most entrepreneurs shut the doors within the first couple of years.

If you are committed to making your business truly work for you and work for your family, you have to have a real profit plan to make it work before you get so burnt out that you throw in the towel.

https://rachealcook.com/profit-plan/

Apr 21, 2022
Do You Have a LEAK in Your Predictable Profit Strategy?
29:40

Not long ago, I was a guest coach for a business workshop where everyone was working on a poster-size post-it to map out our business for the next 12 months.

There were directions to map out your business goals, your offers, and your marketing strategy.

I started looking around the room to see where people needed help and I realized everybody in the room had a leaky business.

Their marketing plan was not working together.

Everyone’s marketing plan was a smattering of tactics… but there was no clear strategy to ensure that all that marketing effort was leading potential clients to their paid offers.

The minute I shared with them a different way to approach their marketing strategy, all the light bulbs went off as people could see why all the work they had put into marketing their business wasn’t generating real results.

Most people when they sit down and write out a marketing plan, they make a list of marketing to-dos. They need to have a newsletter and they need to blog… they need to do a podcast and they need to be posting on social media.

But a marketing to-do list isn’t a strategy unless it all works together to turn your community into paid clients.

Ready to fix the LEAK in your predictable profit strategy?

https://rachealcook.com/predictable-profit-strategy/

Apr 14, 2022
The #1 Mistake Keeping Women Entrepreneurs from Predictably Profitable Business
41:09

Statistically, 80% of new businesses are going to fail within the first few years… so how do you make sure that you’re going to beat the odds and succeed?

How do you make sure your business is going to stick it out through the startup stages to get to the success stage where you’re finally making consistent revenue?

It comes down to FOCUS.

In this episode, I’m going to share how you can get more focused so you can achieve your business goals. It’s all about simplifying your business strategy.

https://rachealcook.com/predictably-profitable-business/

Apr 07, 2022
How Designing a Baseline Revenue Plan Gets You Paid Every Month
21:58

In this episode, we're focusing on the #1 strategy to ensure that you get paid each and every month in your business… even when you need to take a break from your business.

Have you ever found yourself with a family emergency, something that needed your immediate attention, and suddenly, you had no choice but to completely rearrange your calendar?

Or maybe you just want to enjoy a fun vacation without worrying about your inbox or your clients.

You love the idea of being able to take a week or two off throughout the year in your business, but the same problem exists::?If you’re not working, you’re not getting paid.

I know that this is something that’s incredibly common, especially for those of you who are heart-centered service providers.

Maybe you’re a teacher or a coach or a trainer and you’re probably running your business by working one on one with clients offering services.

While that is a fantastic first step to get your business going, it can also create a bottleneck in your business where, again, if you’re not working, you’re not getting paid.

Today, I want to break down a really simple strategy that can start to free you from this dollar-for-hour trap that is not allowing you to take sick days or vacations… and start thinking more strategically about your business.

https://rachealcook.com/baseline-revenue-plan/

Mar 31, 2022
Do You Have CEO Level Support?
32:09

In my conversations with women, I’ve discovered that we just don’t ask for or seek enough help. We feel like we have to do everything ourselves, and this leaves us feeling overwhelmed, exhausted, and on the brink of burnout. In this episode, I talk about building your own support system. I take you behind the scenes and share how I’ve built teams to help me in various areas of my business and my life.

On this episode of Promote Yourself to CEO:

4:03 - When building your own support system, you can focus on several areas. I start with discussing the different ways I receive support in my business.

8:29 - Doing this used to take up a HUGE amount of my time. I talk about it and how my Director of Operations, customer support team, and program coordinator are life savers!

14:42 - I have more people behind the scenes I’m in contact with to occasionally help me on the business side of things.

17:09 - My personal success team at home helps me manage my health. This area is one where a lot of women entrepreneurs still hold on to some old-fashioned norms.

23:21 - I discuss the final area of support I receive. It’s something I wasn’t even sure I’d talk about on the show.

28:18 - You’ve got a permission slip to ask yourself: Where do I need support?

Show Links

Mar 24, 2022
3 Key Mindset Shifts to Scale Beyond 6 Figures
29:36
You’re doing all the right things in your business. You have a great offer and clients you adore. Yet, you’ve hit a ceiling in your business. You can’t figure out why or break through it no matter how hard you try. If this feels familiar, then in this episode you’ll learn the three big shifts you need to make to get you and your business unstuck and back into growth mode.

On this episode of Promote Yourself to CEO:

4:29 - Are you spending much of your time doing $10 p/h activities in your business? For big shift #1, I go over what $10, $100, $1,000, and $10,000 hourly tasks look like.

12:28 - Many clients hit another plateau when they refuse to make the second big mindset shift. Here’s how doing so can pay dividends.

15:05 - I reveal another challenge I often see among entrepreneurs (myself included), even when they’ve previously overcome the second mindset hurdle.

17:46 - Where was my focus when I hit this business plateau? It took me a long time to admit this to myself.

22:20 - I discuss the final shift needed and reveal an exercise I frequently do to help me get out of my own way.

26:14 - To wrap the show, I recap the three shifts to think about if you’re feeling stuck and unsure about how to move the needle in your business.

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Mar 17, 2022
6 Lessons to Work Smarter, Not Harder
32:50

A lot of us entrepreneurs have seen (and heard) from our parents and others that success requires a lot of hard work and long hours. I used to be frustrated with the whole “work smarter, not harder” concept because I saw my entrepreneurial parents embrace the hustle. I thought to gain success you had to do anything and everything and work 80-100 hour weeks.

But you eventually reach a point where you just can’t work any harder! So how do you get to that next level of success? Working harder for it clearly isn’t the answer. You need to shift the way you think about your relationship with work. So in today’s episode, I talk about six lessons that will have you working smarter instead.

On this episode of Promote Yourself to CEO:

3:48 - When you do this, you get an exponentially higher return on your time and energy. So what’s lesson #1 and how have I practiced it in my business?

7:12 - What does the E in CEO not stand for? I learned this lesson the hard way!

11:46 - You’ve probably heard this phrase before, and there is some truth to it. I’ve had to follow this lesson whenever my business crossed another threshold.

17:03 - So many entrepreneurs, especially creative ones, find lesson #4 challenging to implement. But not doing so can eventually sabotage you.

20:41 - Don’t love the idea of going into debt to invest back into your business? Here’s what I did early on in my business for lesson #5.

25:32 - You can’t implement the final lesson through Google. You’ll face rites of passage in your business when you’ll want this in your corner instead.

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Mar 10, 2022
How to Make the Most of Investments in Business
32:41

In your business, you have to constantly make big decisions. Who’s going to be your coach or mentor? Who should you hire to join your team? What resources should you use to help run your company? How (and where) will you market your business?

It can get overwhelming! So you want to only spend time and money where there’s a return on your investment. In this episode, I cover the five key ways to ensure you’re getting the most out of every business investment you make.

On this episode of Promote Yourself to CEO:

2:09 - I reveal why relying on your feelings can sometimes lead you astray in making business decisions.

3:45 - Tip #1 is one of the biggest things that ensures you’re not signing up for something or hiring someone who isn’t the right fit for you.

9:40 - People often get stuck in their journey because they don’t follow tip #2. Even I’ve been guilty of it recently, and I tell you how.

12:30 - So many of us have a hard time with the third tip. I discuss how I’ve seen this inside The CEO Collective.

19:23 - What’s a good rule to follow whenever you’re learning or getting advice from others? Some of my best business breakthroughs have come as a result of this tip.

23:20 - By following this final tip, you establish the ability to create your own economy. I explain what I mean by that and how I’ve benefited from it.

29:26 - To wrap the show, I quickly recap the five ways to make your business investments worth your time, energy, and money.

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Mar 03, 2022
ROI of Thinking Like a CEO
36:06

We've all heard that it costs money to make money, right?

Do you remember the first big investment you made into your business?

I do... and it was SCARY.

I remember being nervous, excited, and a little nauseous as I wrote the first check to join my first mastermind for $10,000.

At the time, I was coming off a nearly year-long maternity leave with my twins.

We'd made ends meet with Jameson's teaching salary and a couple of clients I was working with on the side... but reality was hitting us that I needed to dramatically ramp up my business to support my family.

Investing $10,000 into my business seemed like a huge stretch for us.

But as Jameson and I talked about the vision I had for this business - one that would allow me to support our family while working from home - we knew that it was time to commit 100% and go all in.

That decision to?commit?made all the difference.

It instantly shifted my mindset from?"How am I going to afford this mastermind? How can I handle this added expense to my business?" to?"How many clients do I need to make back this investment? How can I get a Return on Investment?"

I realized I just needed 2 new consulting clients.

Suddenly it didn't seem so scary to make that investment.

In this episode, I want to share with you the ROI of thinking like a CEO - how we can make smart decisions about when, where, and how we spend our money to grow our business::

5:30 The big question I always ask myself when it comes to spending money in my business - is this an expense? Or is this an investment?

6:26 The different types of return I'm looking for when I spend money in my business including ROI, ROT, and ROE

11:00 Why I see marketing, branding, and photography as an INVESTMENT into my business because it reflects the quality and value of my offers - and where I'm actually investing in these areas.

14:30 Just to be clear - not everyone needs to invest this much into their brand at the early stages of your business or when your brand isn't holding you back from getting more clients or growing your business. Be discerning and only invest when you have a clear reason why!

16:03 Entrepreneurs are resourceful and will Google all day to figure things out! But it's a huge waste of our time. Hiring support is one of the best ways to buy back your time.

19:00 How you can not only get buy back your time - but get a return on investing in a team member - when you use that saved time to serve clients or attract new clients.

23:45 No one really talks about this unless you are surrounded by other high-performing entrepreneurs and business owners - but the best investment is investing in yourself!

24:46 "Your income seldom exceeds personal development." - Jim Rohn

24:48 These stats SHOCK me - Did you know that 1/3 of high-school grads never read any other book for the rest of their lives. 80% of families haven't read a book in the last year!

25:35 The level of success we experience in our outer world is simply the mirror reflection of our self-identity and personal development of our inner world. We all have a set-point, an internal thermostat, for the level of development. The only way to increase your internal set-point? Personal development.

28:15 Why high-performers invest 10% of their income back into their personal development and the lesson I learned from Darren Hardy about how he approaches investing into his development with books, courses, conferences, and coaching.

29:50 In the early stages of our business, we invest into mastering our craft and learning the other skills required to run a business.

31:15 As you start to grow, investing into yourself shifts from learning how to DIY all the skills in your business to learning how to lead a team, lead your business, and lead yourself.

Feb 24, 2022
You Have a Revenue Goal - Now What?
39:06

After setting a revenue goal for your business, the next question on your mind might be, “How do I actually reach my goal?” If that’s you, then you’ll love this episode! In it, I dive even deeper into the actual math behind your revenue goal using real numbers to help you determine what to sell, at what price point, and to how many clients or customers.

On this episode of Promote Yourself to CEO:

3:26 - I explain why figuring out how to hit your revenue goals can get a little tricky, especially if you follow so-called guru advice.

10:11 - You have to understand your sales conversion rate which varies based on what you’re selling, to who, and at what price point.

12:26 - What kind of sales call conversion rate do I see among people, even those without much sales experience?

14:53 - Let’s take a look at conversion rates of some other popular promotional methods.

22:56 - How do I know that the price point advice too many “gurus” give to entrepreneurs isn’t necessarily based on any real data?

27:39 - I discuss the biggest problems I see with offering a one-session service and my minimum price point recommendation for your signature offer.

31:39 - Here’s how building a baseline revenue with a higher-end offer can help you grow your income down the line, without sacrificing your time or salary.

34:55 - Remember this about each product, program, or service you create for your business.

Show Links

Feb 17, 2022
How to Set the Right Revenue Goal for Your Business
42:01

There’s a tale that’s rarely told in the business world. It’s a tale of two companies. Both make seven figures annually. But the business owners behind them receive a vastly different amount of money as actual take-home pay.

What happens once money comes into a business? Where does it go from there? The lack of real disclosure on this in online entrepreneurial circles has led to lots of people focusing solely on revenue goals, not their business’ actual profitability.

So in this episode, I break it all down, talk some numbers, and tell you exactly what it means to have a six-figure take home income, not just a six-figure business.

On this episode of Promote Yourself to CEO:

3:29 - How much time do you have to invest in your business? Here’s how to take a look at your situation to see what works best for you.

7:16 - How much energy do you have available to you? And what do you need to do to maintain it?

9:48 - Instead of pulling a revenue goal out of thin air, ask yourself this question. I reveal the right way to come up with your number and a free resource you can use.

14:28 - I briefly mention why defaulting to your last salary as your revenue goal won’t work.

15:55 - I talk about what goes into running a business, how to use that information to reverse engineer your target, and a super simple way to figure out your revenue goal.

23:46 - Setting aside a little bit of your profits every month really starts to change the game and your perspective. I break down some percentages in detail.

31:08 - I look at the math behind a $100,000 annual revenue goal and how much you really need to earn to make that your take-home pay.

36:27 - How much tax are you going to pay at this point? This is where you’ll want to get yourself a good CPA.

39:10 - Before wrapping up, I go over the biggest piece of misinformation about growing a bigger business. It stops many from setting a higher revenue goal.

Show Links

 

Feb 10, 2022
Why a Big Enough Business Is Key to a Business & Life You Love
15:43

  You’ve seen the hype about small business and entrepreneurial success out there. It’s unreal! Not a day goes by when I don’t see photos of fancy cars, vacations, oodles of cash, and the typical success catch phrases that come with them on my social media.

Here’s the conundrum, though: when your business crosses into the territory of making seven or eight figures, it can quickly become less about doing what you love and more about grinding things out as an entrepreneur to meet demand. 

So does bigger actually mean better for you? Or is big enough... enough? In today’s episode, I talk about why I believe in creating a big enough business to create an actual business and life you love.

On this episode of Promote Yourself to CEO:

5:54 - I discuss what it was like growing up around entrepreneurs, and the surprising information I recently learned from my mother.

8:16 - Why should you beware of creating a business that grows too fast? I tell you what I’ve seen from businesses that experienced hyper growth.

10:02 - I retell a parable about a CEO and a fisherman that illustrates my point.

12:47 - I describe the time I was at a crossroads when I first heard the parable and the realization I came to after some reflection.

15:30 - The big questions I want you to ask about your revenue goals, and defining a Big Enough Business, the kind that loves you back.

17:10 - An early lesson in my business that serves as an example of why NOT to model your version of success after someone else.

20:05 - An example of what my "Big Enough Business" looks like and why it serves me in creating a business and life I love.

23:55 - How being intentional allows me to succeed without sacrificing my life and without causing me to be in a constant state of emergency in my business.

25:20 - How a big enough business allows you to live in your business sweet spot, and stop dreading Monday morning.

27:50 - How a big enough business and building a business and life you love will mean you must know your non-negotiables. 

29:40 - Does focusing on a big enough business, mean you lack ambition?

 34:00 - The questions I want you to ask to define your big enough business.

Show Links

Feb 03, 2022
Run Your Day Like a CEO
32:07

Are your mornings just the craziest time of the day? Between dealing with pets, coffee, and kids, you ultimately feel frazzled by the time you sit down at your desk. Or perhaps at the end of your day, you’re just exhausted and collapsing into bed. Well, high-performance CEOs and leaders know they need to manage their day well and conserve their energy and brain space for what really matters to get the results they desire in life, health, relationships, and business. So today, we’re going to talk about how you can run your day like a high-performance CEO.

On this episode of Promote Yourself to CEO:

6:06 - A great day truly starts the night before. I’ve never been a great sleeper and even failed at it according to my FitBit app, so here’s how I fixed that.

15:48 - Morning routines all about personal preference. I discuss what the introvert in me thrives on.

19:58 - Pay attention to anything causing frustration in your day. What used to annoy me and how I solved it.

22:58 - Simplifying decision-making. I describe my simple capsule wardrobe choices and advance self-care scheduling.

25:41 - Having essentials for health and home shipped to me automatically. I do this for myself, my husband, and our kids.

26:43 - Manage whatever sucks away your time. The happy accident a couple of weeks ago that helped me truly relax that weekend.

Show Links

Jan 27, 2022
Run Your Week Like a CEO
42:27

Running your business like a CEO requires strategy and planning. It also requires skillfully managing your time and energy every week as a CEO so that you’re putting your attention on the tasks that’ll actually move your business forward. However, this is an area where we often get stuck. The email inbox, administration work, and ongoing busy work daily in our business can become a distraction. Then at the end of the week, we realize we haven’t made progress on those high-priority tasks that will truly move your business forward. In this episode, we’re talking about how you can run your week like a CEO and make those higher-value tasks a priority.

On this episode of Promote Yourself to CEO:

4:33 - My model calendar approach. It’s essentially time blocking specific types of tasks, but here are the details of how I do it.

16:56 - Your CEO date. This is the time on your calendar when you’re checking in with your business.

26:49 - Asking yourself where you need support and self-care this week. Why did I include it in the CEO planner?

29:17 - Sticking to what you just mapped out for the week. The CEO Score really comes in handy, and I break down what it’s all about.

36:26 - A weekly review, starting with wins. It also helps track any recurring problems so you can nip them in the bud.

38:57 - Quickly recapping my top 5 things to run your week like a CEO.

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Jan 20, 2022
Run Your Month Like a CEO
21:29

You’ve probably heard of my weekly CEO date if you’ve been following me for a while now. This is where I sit down to check in on my business to make sure we’re continuing to progress towards all the goals we’ve set. But I have another CEO date every single month. This series is all about what you’re doing on an ongoing basis to ensure you aren’t only creating business plans but also following through on them and adapting as circumstances arise. So I’m diving deep today and discussing how to build in self-accountability so that your plan isn’t just another Google document you’ll never look at again.

On this episode of Promote Yourself to CEO:

2:37 - My monthly CEO date falls on the first Monday of each month. Diving into my check-in process.

5:59 - The importance of a planner to look back and review. This way, you see patterns before a big emergency crops up.

8:50 - Reviewing last month’s metrics and revenue. It keeps my finger on the pulse and helps me decide my goal for the next month.

12:08 - Actively or passively selling offers? Just putting out the information isn’t enough anymore, so here’s what I have to do now.

14:23 - Seeing what has and hasn’t worked with marketing helped me course correct quite a few times. Brainstorming all of my content for the month.

16:38 - Setting my top three monthly priorities, communicating them to my team, and managing my calendar.

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Jan 13, 2022
Run Your Quarter Like a CEO
36:23

Every new year feels like a fresh start and a new chance to go after those big, audacious goals for our lives and businesses. But if this year has taught us anything, it’s that our plans need adaptability. We need to build this adaptability into our entire business and allow it flexibility while still getting the results we want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to actually dig in and start creating these plans for your own business.

On this episode of Promote Yourself to CEO:

3:14 - Why 90-day plans? Entrepreneurs love setting big, ambitious goals but it can be overwhelming.

8:40 - Breaking big goals into more manageable chunks to fit the time, energy, and resources you have. You can make your best guess, or do this instead.

12:08 - What do you need to think about as you’re creating your first 90-day plan? I walk you through my process.

14:32 - Starting the process by looking over your sales and marketing. I go over my 5-part marketing strategy.

19:31 - This step is what most of us think of as marketing. Super valuable and important but only going out to the people who already know you.

22:50 - Breaking things down into process vs. project goals. I share some personal examples of each.

25:01 - Asking yourself these questions can really help ensure you avoid major challenges as you’re working through your action plan.

27:54 - Fine-tuning your plan to achieve your goals at the beginning of every quarter.

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Jan 06, 2022
How to Scale Sustainably
34:28

I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the scenes so your business doesn’t implode. In this final installment, I break down some key things for you to start thinking about to be more strategic and sustainable when you’re ready to go into high growth business mode.

On this episode of Promote Yourself to CEO:

3:57 - Which mode allows me to have the lifestyle I want? Being more strategic and intentional while looking towards business growth.

7:26 - Women entrepreneurs tend not to step into leadership in their finances. You can’t allocate resources or make smart decisions otherwise.

11:42 - Keep it simple, upgrade as you go, have perspective, and stop comparing yourself to others. Here’s a particularly helpful recommendation for both new and experienced entrepreneurs.

16:14 - Marketing is one area where I see people get overwhelmed. Some personal examples of how I use my own system to prevent this from happening to me.

20:07 - Slow down. Things take time. We tend to overestimate how much we can accomplish weekly or monthly, yet underestimate our amount of productivity in a year.

25:08 - The biggest disconnect I’ve noticed between entrepreneurs and other small business owners. What the former tend to do.

27:03 - Here’s something not talked about often enough behind the scenes, particularly for female business owners. Having a team of support, both professionally and personally.

30:54 - Growth isn’t linear, and that’s okay. Some pointers on handling plateaus and explosive periods of growth.

Show Links

Dec 16, 2021
Avoid Blowing Up Your Business--3 Key Mistakes Entrepreneurs Make When Scaling
37:24

You hear a lot of terrible advice online these days that causes people to focus on scaling at all costs. All of that effort only leads to your business blowing up. Things break and go awry, and you’re constantly putting out fires, feeling overwhelmed and stressed at the cash-eating monster you’ve created. So let’s forgo this unsustainable approach to growth and do something different. Avoid the three biggest things I see causing problems with business scaling.

On this episode of Promote Yourself to CEO:

3:58 - The first mistake I see entrepreneurs make and how you can get yourself into this situation. No matter how much money you bring in, you feel like you can never get ahead.

6:33 - When do expensive, robust systems make sense to purchase and use in your business? Technology audits and figuring out where you’re unnecessarily spending money right now.

9:50 - Female entrepreneurs are especially susceptible to this mistake. Trying to do it all yourself vs. paying everyone but yourself.

12:12 - These specific incidences of comparison often lead to overspending. Here’s how you can spend in a way more cost-effective way.

18:04 - Mindset that contributes to the second key mistake (especially for a product that doesn’t fit your market). Test this first, instead.

26:00 - The third key mistake feeds into both of the previous ones. Dangers of having overly complicated systems in your business.

31:04 - Bringing more humanity back to business. I ditched my Frankenstein-looking system for an old program that wasn’t working and simplified it.

34:20 - Recapping all three key business mistakes.

Show Links

 

Dec 09, 2021
The Truth About Scaling Your Business
24:13

Is it really possible to double, triple, or 10x your business in just a year? Or to take your business from 100k to $1,000,000 in revenue within just 36 months? If you listen to all the noise online, scaling seems like the name of the game and what we all should be focused on. But the honest truth is scaling for the sake of it can be detrimental to your business. So in this series, we’re talking about the truth of scaling your business.

On this episode of Promote Yourself to CEO:

2:44 - The difference between growth and scale. While the terms are used interchangeably, they’re not the same thing at all.

6:25 - Entrepreneurs focusing just on scaling sales and not putting infrastructure in place create unstable and unsustainable businesses with irate customers and bad word-of-mouth.

9:25 - Emergency panic mode triggered by a large influx of customers creates chaos. Exhausting sales cycle leads to burnout with the type of massive, expensive launches you see online all the time.

15:15 - All the expenses going into massive launches in pursuit of scale focuses on top-line revenue, not profit. The entrepreneur gets paid last and doesn’t actually end up pocketing a lot of money at all. 

18:00 - This year exposed how fragile so many businesses really are. One launch or bad month away from having to close up shop.

Show Links

Dec 02, 2021
How Gratitude Helps You Build Your Business Connections & Community with Shannon Siriano Greenwood
39:54

A couple of years ago, I received an invitation to a thank you party via email. That incredibly heartfelt invitation gave me the best feeling and became the catalyst for a friendship and business contact. In this Thanksgiving Day episode, the woman behind that email, Shannon Siriano Greenwood, is back on the show. She and I talk about how gratitude can have a huge impact on and should be the driving force behind your business.

On this episode of Promote Yourself to CEO:

4:23 - I read the entire email from Shannon that caused me, a super introvert, to dress up and attend a restaurant downtown.

8:54 - Shannon discusses how she and I met. She calls it our own little love story.

14:53 - When did Shannon realize that bringing people together was her strength? She discusses why the realization didn’t come quickly.

20:25 - Shannon reveals a huge component of making connections and building relationships. It looks different from most people’s image of networking.

22:48 - What’s even better than a typical referral? All it takes is a simple mindset shift to see it, and it definitely has a huge effect on your business.

25:53 - We talk about how we remember to touch base and stay in contact with people.

31:04 - Why does Shannon get invited to a lot of things? She’s already done five podcast interviews this month without having to pitch herself.

34:32 - Shannon reveals the purpose behind her new program that brings women together.

Show Links

Nov 25, 2021
How to See Content as Assets in Your Business Arsenal with Stacey Harris
43:48

Are you like a hamster on a wheel when it comes to content creation? Do you feel pressured to release a newsletter, blog post, or social media posts week after week? Unfortunately, you’ve become a couch potato content creator--creating content that gets seen once, then gets archived and never sees the light of day again.

Time in your business can be spent so much better than that! So in this episode, I’ve invited my friend and podcast producer Stacey Harris to discuss our anti-couch potato content creation approach and how to see your content as an asset to be used over and over in your business.

On this episode of Promote Yourself to CEO:

6:25 - Stacey talks about podcast production and what her agency Uncommonly More does differently for podcasters.

11:24 - Is doing an interview-only podcast a good approach to take? Here’s why you might not want to do it like Dax Shepard.

12:54 - Shifting your content approach for client acquisition purposes doesn’t just apply to podcasting. You can do it elsewhere too.

14:03 - How do Stacey and I plan out the content for my podcast together? We reveal how the sausage is made to help you see the shift in real action.

18:13 - We discuss why you needn’t worry about boring people with recycled content, as long as you’re not creating junk food content.

20:19 - Stacey and I divulge how this approach creates space to get away from the never-ending content creation hamster wheel.

27:12 - Stacey highlights how she re-purposes her sales page content and why it helps get clients on board more quickly.

31:10 - How did one service-based entrepreneur build a content marketing system that worked for her, right around the time automation became popular?

37:44 - I circle back to the three key questions that Stacey asks me every quarter. They can totally change the way you think about your content.

Show Links

 

 

Nov 18, 2021
Keys to Aligning Your Marketing, Brand, and Overall Business Vision in 2022 with Beth Gebhard
53:10

Tiktok taking off. Influencer marketing making a huge splash. Gurus advocating automation everywhere. AI technology that practically reads the minds of potential clients and customers (or so it seems) being a thing that exists. All of these marketing trends took the world by storm in 2021.

But something about these kinds of marketing strategies doesn’t appeal or feel right to most entrepreneurs. So in this episode, I talk with marketing expert Beth Gebhard about why you need to be thinking more of the big picture when it comes to marketing and really bring the soul of your business forward in 2022.

On this episode of Promote Yourself to CEO:

3:34 - If there’s one thing you should take away from my conversation with Beth, it’s this. I’ve seen people succumb to this A LOT this year.

8:13 - Beth summarizes the twisting, winding road of her marketing and PR background.

13:29 - Marketing gets treated too often as an afterthought. Try this if you’re new or hesitant to plan out your marketing.

18:52 - What are some major components you should keep in mind when creating a marketing plan for your business?

23:27 - Beth breaks down what a brand actually is. What you think it is doesn’t even scratch the surface.

25:37 - You need to get all the components of your brand in writing. Here’s how it’ll become a bottleneck in your business down the line if you do otherwise.

31:18 - Using text message marketing as an example, Beth reveals the three filters she uses to help clients decide on whether to engage with any marketing tactic.

33:30 - Ask yourself these questions after you’ve spent some time implementing any marketing technique.

38:29 - How can business growth be catastrophic? We reveal why marketing isn’t the solution to everything.

43:45 - To wrap up the episode, I circle back to point out some key takeaways from the interview.

Show Links

Nov 11, 2021
Do You Have a Month by Month Profit Plan for 2022?
23:39

Inconsistent marketing... feast or famine cycle... shiny object syndrome... all work and no play... these are all signs of a lack of effective business planning to keep you focused and in implementation mode, without the hustle and burnout. In this episode, I guide you towards taking all the insights you’ve gained from the last few days and turning them into your 12-month profit plan for 2022. Welcome to the last day of the Plan Your Best Year Ever challenge!

On this episode of Promote Yourself to CEO:

3:59 - Your 12-month profit plan today isn’t a day-to-day or week-to-week list of things to do.

5:29 - I reveal the 5-part marketing strategy this profit plan is built on and include some examples.

8:56 - How do you map out a big picture profit plan for your business in 2022? Here’s where I start.

9:41 - Do this first to make sure you burnout-proof your business. I offer some questions for you to consider.

11:24 - Start planning what you’re going to sell next year. I discuss how I figure out what my promotion calendar will look like.

14:24 - As you implement your promotion calendar, you’ll want to build up this vital asset as well.

16:19 - I mention one last thing you might want to include in your workbook.

17:12 - If you loved this challenge, what can you do next? I offer you an invitation.

Show Links

Nov 05, 2021
How to Set Goals You Can Actually Follow Through On?
16:54

Does this sound familiar? You write down a business goal and put it some place to remind you of it constantly. Then a few weeks or months down the line, that goal has gone missing, gotten thrown away, or is gathering dust on your desk or fridge or wherever you’ve placed it. And your business is as aimless as it’s ever been.

With goal setting, too many people have a “set it and forget it” mindset. It’s time to try something new! In this episode, I dive into a different way of goal setting that’ll help you actually create the kind of milestones you’ll follow through on. Welcome to day four!

On this episode of Promote Yourself to CEO:

4:20 - You’ve made New Year’s resolutions, only to realize you’ve fallen off the wagon before January’s over. Why does goal setting fail so often?

5:52 - Let’s begin a new approach for setting goals. I share a tip I’ve given a lot of my clients when it comes to brainstorming potential goals.

9:23 - You’re going to have a lot written down after your brainstorming session. I discuss how to narrow everything down to your top five goals.

11:08 - Think about how you’re setting yourself up for success.

13:39 - What’s a push goal? I define it and quickly give you a scenario to demonstrate.

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Nov 04, 2021
Is Your Business by Default or by Design?
19:04

Too many women entrepreneurs work crazy long hours trying to do everything themselves. And just when they feel like they’ve finally put out one fire, another one flares up soon after. But panic isn’t a business strategy, and you didn’t become an entrepreneur to stress yourself out.

Imagine a 2022 that’s different, one without the hustle and burnout. Imagine running your business by design instead of default. When you do, things begin to run like clockwork. So in this episode, I dive into a strategic process for consciously designing a business that works for you instead of you for it. Welcome to day three!

On this episode of Promote Yourself to CEO:

3:33 - Why are we doing business design today after lifestyle design yesterday? It reflects one of The CEO Collective values.

5:33 - I discuss the first part of today’s exercise: looking at your personal definition of success.

7:46 - What’s your professional definition of success?

8:42 - Without getting clear on part two and being more discerning, your business becomes really stressful.

9:43 - Part three shifts you into money mode, but you’re not just going to pull a revenue goal out of thin air. Here’s a helpful way to crunch the numbers.

12:11 - I talk about what to do after you’ve come up with your revenue goal and mention a caveat to keep in mind if you have multiple offers.

14:55 - Marketing that works best for others may not be right for you at all. So how do you figure out the best strategy for you?

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Nov 03, 2021
What Does Your Dream 2022 Look Like?
14:14

Do you spend every waking moment thinking and worrying about your business, especially with everything that’s gone on since last year? You can still build your dream business regardless of what’s happening in the world. Just take the time to get intentional about what you really want to experience. In today’s episode, I focus on a strategy to help you design your dream life in 2022. Welcome to day two!

On this episode of Promote Yourself to CEO:

3:54 - Today is when things get fun and exciting. I reveal what inspired me to create this exercise.

5:25 - Where is the best place to start when you’re dreaming of what you want to see in your life in the future?

5:58 - I walk you through the process and give examples of upgrades you can attain a year from now.

7:58 - Keep these caveats in mind as you brainstorm your upgrades.

8:29 - I mention some upgrades you may want to consider making in your business.

9:51 - Putting some numbers on the upgrades you desire will give you a clearer picture of the income you need to make it happen.

12:30 - I briefly preview tomorrow’s episode. If your business hasn’t provided you with a steady paycheck, day 3 will make a huge difference!

Show Links

Nov 02, 2021
Ready To Plan Your Best Year Ever?
15:54

The holidays are almost here and many of us are already thinking about next year. But before you do that, it’s important to first take time to reflect on the progress you’ve made in your business this year. Too many entrepreneurs make the same mistakes and face the same obstacles again and again because they fail to do so, making the need to reach the next level of success that much harder.

So to help you avoid this, I’m kicking off my annual five-part series for planning your best year ever! I’ll walk you through the same strategy that I and thousands of other women business owners have followed for the last five years. Today, I start off with reviewing the year. By the end of this series, you’ll have a 12-month plan in hand to help you turn your profit dreams into reality.

On this episode of Promote Yourself to CEO:

2:29 - Entrepreneurs who plan grow twice as fast as those who don’t plan. So here’s what I encourage you to do before even listening to the episode.

5:01 - Why is planning so important? I talk about what I’ve noticed in my 15+ years working behind the scenes with clients.

7:46 - I reveal why I like to review the year month-by-month and tools that can help refresh your memory of what happened.

9:21 - Ask yourself these key questions as you reflect back on each month. You’ll start to see patterns and get insights into what worked and didn’t work.

12:39 - I give examples of the type of clarity you can gain through this process to help your business.

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Nov 01, 2021
What Is Your Definition of Success?
31:38

What does it mean to have success on your terms? For many, it looks like being your own boss, on your own schedule, and making as much money as you want. Then you see the success of entrepreneurial influencers online, start to feel like you’re doing things wrong, and try to change the way you operate, only to realize you’ve just created another 9-to-5 job for yourself.

To help you discover your own definition of success, I’ve created a workbook covering five areas of life. In this episode, I walk you through this workbook so you can transform life and business to align with your real desires in 2022.

On this episode of Promote Yourself to CEO:

3:15 - I remember when I started realizing that our definition of success as women entrepreneurs had massively changed.

6:22 - Why can you still feel disappointed when you hit a revenue goal? Having clarity on your definition of success gives you a decision-making filter.

8:02 - What does your ideal regular day look like for you? I walk you through the first part of the workbook I’ve created.

13:19 - Keep these questions in mind as you think about your relationships with family and friends.

17:35 - This is an area where I often put myself last, especially when I’m feeling stressed. It goes back to when I was a teenager.

22:44 - Discover the biggest benefit of having creative outlets outside of your business and how I avoid the temptation to turn every hobby into a business.

26:16 - Fulfilling your definition of success in this area will have you feeling more empowered and grounded in your life and business.

29:23 - To wrap up the episode, I quickly recap the five areas you want to think about to define your success.

Full Show Notes

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Oct 28, 2021
Why Referrals Are STILL The Gold Standard
39:47

Social media and online marketing and content creation strategies are wonderful and I use them. But... business grows at the speed of relationships. If you’ve heard it’s impossible to scale a referral-based business or that you shouldn’t rely on referrals for your business, then tune in as me and my Operations Director Amber Kinney expose these myths.

Amber can certainly vouch for this promotional strategy as she’s built her business entirely on referrals. So we have a conversation about how referrals are here to stay, can serve as one of the best things you do for your business, and cover five key strategies to think about so your business can become referrable.

On this episode of Promote Yourself to CEO:

6:23 - Amber briefly discusses a little bit about her business.

9:29 - Is it sustainable to only have a referral-based business? Amber shares her thoughts on the matter.

12:21 - Growing too fast has its consequences. Amber reveals two must-have components for a referrable AND scalable business.

17:07 - How does Amber get referrals? It’s such a simple, casual process.

18:48 - With referrals, a lot of the heavy lifting in vetting both sides (the client and the CEO) is done for you. We discuss the reasons why.

22:46 - Why do some people really struggle with referrals? It’s tied to the transactional feeling of relationships that lack buildup.

27:04 - We talk about how we’ve networked, made connections, and built relationships as introverts to stay on top of our game.

32:28 - Amber offers some final advice to wrap up the interview.

34:23 - I end the episode with a quick summary of the five key things Amber and I talked about regarding building a more referral-based business.

Full Show Notes

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Oct 14, 2021
Ready to Generate More Sales? Try These High Touch Sales Boosters
29:32

I’ve said before that high touch is incredibly important for entrepreneurs with premium offers. Despite being told that you can make lots of money while you sleep or that you must have a complicated funnel to be successful, directly connecting with people interested in your products, programs, and services is the real key to making sales at a premium level. In this episode, I share seven high-touch sales boosters to help you increase your revenue.

On this episode of Promote Yourself to CEO:

8:28 - I dive into the first high-touch sales booster. It’s one of my absolute favorite things to do and can make a huge impact on your launch.

10:25 - How can you personally follow up with your most active community members?

13:22 - Sales booster #3 is a little bit more techie but totally worth it because it produces incredibly high conversions. Here’s how I do it.

17:30 - I only recommend this sales booster if you have someone to help you manage it. It’s a great one for enrollment periods.

18:17 - How can you quickly and efficiently respond to all the emails and DMs you receive during your enrollment period?

20:48 - Using this method can help boost enrollments during the middle days of your launch when things slow down.

25:46 - I save the best high-touch sales booster for last. 

Full Show Notes

Show Links

Oct 07, 2021
Why Being Everywhere is Terrible Advice (And What to Do Instead)
35:51

Remember the day you first heard you should be on Twitter? Or Facebook? Or Instagram? Last year, it was Tik Tok. Years prior, it was Periscope. And on and on it goes.

You hear the same about other marketing methods like building email lists, creating YouTube videos, starting a podcast, and blogging. And on and on it goes.

One of the challenges women entrepreneurs face is just understanding the right strategies to use to grow their unique businesses. Without that clarity, you can’t gain real momentum as it just dilutes your efforts.

So if all of this advice has your head spinning and confused about how to promote your business, then this episode’s for you. In it, I simplify how to think about your overall marketing strategy for better results.

On this episode of Promote Yourself to CEO:

4:45 - What are your strengths? Answering this question isn’t as easy as it seems and I discuss why.

6:13 - I reveal a few ways for you to gain clarity on what you’re naturally good at.

11:05 - What are the four sweet spot themes for entrepreneurship? I briefly talk about each one.

13:25 - Focusing on strengthening weaknesses only incrementally improves results. How can you focus on your strengths instead?

21:15 - The final piece of the puzzle is the real secret to long-term success for entrepreneurs.

24:12 - I dive into all five components of my marketing strategy, using myself as an example.

32:23 - I give a quick recap of the episode and your next action steps.

Full Show Notes

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Sep 30, 2021
Wait! Are You Actually Ready To Scale Your Business? (Mistakes When People Attempt to Jump Into Scaling Too Quickly)
40:23

With the availability of many social media platforms today, you'd think it would be fast and easy to launch any type of business. Reaching and selling to a lot of people seems to be a task you can easily tick off your to-do list as an entrepreneur. This is a misconception which many CEO aspirants fail to realize at the beginning. To get business going, we need to address this issue.

To be able to start scaling your business, first, you must understand the basics of entrepreneurship. This is a crucial stage that no CEO aspirant should skip. What are the steps that you need to take in order to scale your business? In this episode, we identify the points which you need to tackle before you can even plan to make your business bigger. Join me as I dig deep into the foundations of a successful business.

On this episode of Promote Yourself to CEO:

1:44 - I talk about being approached by entrepreneurs who have tried several tactics but are still unable to scale their business.

2:36 - Is there really a specific tactic needed to scale your business?

3:00 - I share my thought process in deciding business scaling readiness.

4:30 - What are the different stages of business growth?

6:23 - Find out why you're not getting the sales you were hoping for.

11:40 - I emphasize the importance of being clear about what your business offers.

13:40 - Pay attention to the people who respond to what you offer. You'll be surprised about what it can actually do for your business.

15:24 - Do you have a marketing system in place? How do you capture and nurture potential clients?

20:52 - How much time are you able to spend in marketing your business?

21:47 - I explain how to get clients to commit to your business offer.

27:45 - Persistence is key!

29:50 - What goes into building your support team?

30:42 - Have you built your business in the right structure? 

34:59 - Learn the ways to make sure that your business is fully protected.

37:00 - Are you paying yourself a solid salary?

39:01 - I wrap up with some final thoughts.

Full Show Notes

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Sep 23, 2021
Using the Live Launch Method to Share Your Genius with Kelly Roach
37:32

If you’ve ever done a full-scale launch of a product, program, or service, then you know how overwhelming the process can be. You’ve got to ensure that everything’s working correctly and all the different pieces of software do what they need to do (and in the right order).

But is this the only way to get more sales and clients? If you’ve been burned by launches (or feel burned out at the very thought of them), then don’t fret. There’s a way to simplify launching, and I’ve brought on business strategist Kelly Roach to reveal how. During my conversation with her you’ll discover her live launch method to get clients and sales without the super complicated, super technical marketing approach.

On this episode of Promote Yourself to CEO:

2:24 - I take you back to my earliest launching days and discuss why I absolutely had to have this conversation with Kelly.

7:16 - How did Kelly come up with the idea for creating a new approach to launches? Her own frustration and desperation drove her to it.

12:44 - Remember this every time you see a celebrity entrepreneur and feel the pressure to model yourself after them.

15:18 - Kelly describes what she means by a live launch and what it looks like in practicality.

18:59 - As someone watching from afar, there’s one thing I especially love about how Kelly does her live launches. Discover what it is and why it’s so important.

20:59 - What is social selling, and how does it fit into the live launch method?

22:53 - Kelly discusses how to run a live launch and sustain this way of marketing without burning yourself out. She reveals the 3 big elements of the live launch methodology.

27:39 - How does Kelly see the future of the online marketing industry? Those making their living from selling courses will especially want to pay attention to this!

30:50 - I wrap up the episode with some final thoughts.

Show Links

Sep 16, 2021
Market Your Genius Confidently and Competently with Nikki Nash
47:01

Raise your hand if you’ve never felt comfortable as a promoter of your business. Today’s episode is for you! I’m joined by speaker, Hay House author, marketing mentor, and dear friend Nikki Nash who’s written a new book called Market Your Genius. Nikki is here to share how she helps women entrepreneurs do business more confidently and package and leverage their expertise for real revenue growth. Her approach is one of the smartest ways of helping women I’ve heard yet, and I can’t wait for you to hear this conversation.

On this episode of Promote Yourself to CEO:

5:39 - Nikki took a bit of a long, winding road to entrepreneurship. She gives a little background about herself.

10:33 - What makes Nikki’s approach to marketing your knowledge different from other mentors?

14:14 - Is Nikki’s approach the same as brand building? It’s similar, but she adds another layer to it that helps your business live beyond you.

17:31 - Nikki quickly describes the 3-step marketing genius process she walks people through.

19:52 - Here’s something people (many new entrepreneurs, especially) don’t realize about mindset, and business growth.

23:13 - How do trends and changes in marketing tactics fit into Nikki’s way of doing things? She discusses how solopreneurs need to approach social marketing differently.

31:13 - Nikki reveals another huge mistake so many entrepreneurs make that prevents them from gaining momentum. It’s tied to something that most marketers don’t talk about.

37:29 - Once, Nikki had a Facebook Live show she thought was a waste of time, so she quit. But, months later, it led to something... grand.

42:22 - I wrap up the episode with a few key takeaways Nikki and I discussed. 

Show Links

Sep 09, 2021
Pricing Your Genius to Perfectly Match Your Financial Goals with Jacquette Timmons
42:28

Pricing is an uncomfortable subject for entrepreneurs that brings up all of our money mindset challenges. It often feels easier to just play safe when setting our price in order to not appear greedy to potential clients. So if pricing has ever been a sticking point for you, you’ll love today’s episode! I’ve invited my dear friend and financial behaviorist Jacquette Timmons to talk about the human side of money and how to determine the right price for us that honors what we do and helps us achieve our ultimate business and financial goals.

On this episode of Promote Yourself to CEO:

6:59 - How did talking about the human side of pricing become such a huge part of Jacquette’s messaging?

9:33 - With money, Jacquette’s framework involves a few core areas to look at. Her process involves approaching them in a different, better way.

11:39 - Pricing has four jobs. What are we conditioned to do as entrepreneurs that needs reconsideration?

14:29 - Jacquette brings up another hard choice that women entrepreneurs can be confronted with.

16:49 - Jacquette reveals some common mistakes she’s seen people make when it comes to re-evaluating price points.

22:17 - Why has exclusivity and high-end service really stood the test of time, despite high prices?

27:50 - How does Jacquette help people approach the mindset block many have around raising prices? She provides two ways to shift your mindset, and one’s definitely easier than the other.

30:18 - We briefly discuss applying the “blue ocean strategy” to your business, as well as making another game changing move when the opportunity inevitably arises. 

Show Links

Sep 02, 2021
Double Your Revenue Using a Most Crucial Business Asset with Layne Lyons
43:47

When you need to grow your business, what do you do? Do you lock out the rest of the world and brainstorm new products, programs, or service ideas yourself, like so many entrepreneurs do? Big mistake!

When you try to expand your business this way, you’re cutting out 100% of one of your most crucial assets: your existing customers and clients. In this bonus episode, my guest and CEO Collective member Layne Lyons tells us about how she’s on track to double her business by getting actual input from those already familiar with her business.

On this episode of Promote Yourself to CEO:

5:17 - Layne describes her business before it underwent an amazing transformation and reveals her first business bottleneck.

9:39 - What did Layne do to resolve her first bottleneck? What was her experience like after she started putting some boundaries in place?

13:12 - Layne shares what it felt like to finally increase her price points and offers advice to those on the precipice of doing the same.

15:53 - A new offer has opened the door for Layne to double the revenue from her business. She reveals what it is and the journey she went on to get here.

21:31 - What happened when Layne launched her new offer? This demonstrates why asking your existing client base for new ideas is the easiest way to build your next offer.

25:21 - Layne describes how she and her business are different now thanks to the changes she’s implemented.

34:21 - How was Layne’s experience joining The CEO Collective? She offers an inside look.

37:09 - To wrap up, I highlight a few points Layne made about streamlining and simplifying her business to the point where she now works less and enjoys her life more.

Show Links

Aug 31, 2021
Avoid Hustle and Burnout With the Hidden Money In Your Business
28:32

You have money buried in your business somewhere. It doesn’t require you to gain more followers, run more ads, or hustle further to get your hands on it, either. It just involves taking advantage of the lowest hanging fruit in your business.

In the last episode of this series on putting an end to hustle culture, burnout, and entrepreneurial poverty, I reveal the third and final strategy to sustainably grow your business. I can’t wait for you to unlock this one!

On this episode of Promote Yourself to CEO:

4:13 - I share a quick story and reveal the final secret to sustainable growth for your business. 

7:50 - I expose the huge problem not being discussed in the business world right now. What could be the culprit?

9:35 - You need to nail these things to form the foundation for finding hidden money in your business. I see too many people ignore the last one.

14:24 - What simple offers can you provide your clients behind-the-scenes? I reveal one way to ensure your 1-on-1 clients fit perfectly for you.

18:47 - If you have past clients, what should you do next? Here are some other ways to discover hidden income opportunities. 

22:52 - I sum up all of the main strategies I’ve highlighted in this episode series.

Show Links

 

 

Aug 26, 2021
From Struggling to Selling Out Offers: A Case Study with Leesa Klich
42:21

You’re doing everything right. You’re offering a ton of content to get people in the door. But no matter what you do in your business, you only get a sale here or there. You’re just not seeing the results you want. So how can you make more sales?

My guest today, CEO Collective founding member Leesa Klich, is a health writer and blogging expert who helps health and wellness professionals use engaging research-based content to build their practices. In this bonus episode, she reveals the strategic tweaks she made in the foundation of her business that took her from struggling to sell a thing to selling out her offers and generating her best revenue month ever.

On this episode of Promote Yourself to CEO:

9:01 - Leesa shares the vision she had for herself that prompted the restructuring of her business model.

12:26 - How did Leesa transition from serving one person at a time to multiple people simultaneously while also raising her prices?

20:11 - Leesa reveals what she has and hasn’t done to market herself and her business. Introverts especially will want to pay attention to this!

24:43 - You can get stuck in this quagmire as an entrepreneur. What does it take to be the most successful possible in your marketing efforts?

28:03 - Leesa created an even bigger offer to sell. She discusses the process of how she came up with and then refined her idea for a white label course.

30:24 - How did Leesa feel about increasing her price point again with the introduction of her course? I had to really work with her to get her pricing mindset right on this.

33:32 - Leesa discusses her audience’s response upon launching the course and what increased her confidence in raising her price.

38:15 - What’s next for Leesa? She tells us where she’s most excited to put her focus for now and advice for anyone considering joining The CEO Collective.

Show Links

Aug 24, 2021
Your Profit Road Map for More Sales & a Truly Sustainable Business
33:15

What do you think you need to gain in order for your business to change and grow? Too often entrepreneurs get hyped up to chase vanity metrics like huge numbers of Instagram followers or email subscribers. Ultimately though, gaining five or 10 new clients is all you need to have a massive impact on your business.

The simplest, easiest way for getting those clients isn’t something sexy or glamorous. It involves using a real strategy to invite people in, actually connect with them, and let them know how you can help. Continuing on with this series to avoid hustle and burnout, today I talk about the second strategy you need to adopt to grow a truly sustainable business.

On this episode of Promote Yourself to CEO:

3:27 - I rant (again) about an issue in the business world that sets so many people up for failure.

5:18 - What is a predictable profit plan? It’s key to how I help entrepreneurs break out of the feast or famine cycle, so I walk you through how to put one together.

10:00 - I reveal the most important but least discussed part of a profit plan. If you don’t have this, it’ll break your business.

10:45 - People get so focused on marketing and sales that they forget about this piece of the puzzle and end up with a lot of unhappy clients.

15:00 - What will be your strategies for marketing, sales, and delivery? I use The CEO Collective as an example.

17:13 - Consider this if you have no idea when you should promote your signature offer. I give more examples from my business.

20:14 - Full upfront payment is awesome! But you’ll love extending payment plans to clients for this incredibly powerful reason.

25:04 - How can you ensure that you don’t experience a revenue gap?

Show Links

 

 

Aug 19, 2021
Increasing Profit and Decreasing Burnout: A Case Study with Sarah Young
46:12

Undercharging and over-delivering can be a challenging habit to break. You have to come to terms with the idea of increasing your prices and overhauling your packaging structure. 

If you’re like my guest today and feel nervous about raising your prices, then listen up because I have a real-life case study for you! I interview CEO Collective member Sarah Young about her journey over the last 18 months where she increased her price points, decreased burnout, positioned herself differently than other bookkeepers and CPAs, and now enjoys her business more than ever.

On this episode of Promote Yourself to CEO:

6:15 - What did Sarah’s business look like before she joined The CEO Collective? She reveals what prompted her to get into business for herself.

10:11 - Sarah feels like her pricing story is a little embarrassing, but she tells it anyway. Everybody has the same struggles, especially women.

14:27 - After some research, Sarah started raising her prices but still found herself burning out. Then something happened in January 2021 that changed her business.

21:28 - What did existing clients think after Sarah raised her price points? She discusses repackaging herself for higher-paying clients and framing a response to those who could no longer afford her.

27:13 - Sarah reveals something she had to come to terms with as she rebuilt her business from the ground up.

28:48 - Where did Sarah find higher-level clients willing to invest at her prices? If you think it’s super complicated, think again.

32:08 - Sarah shares what she sees happening financially with fast-growing businesses when they underprice themselves.

36:09 - How do you build in profitability in your pricing, especially as you hire and grow a team? Sarah offers her insight.

42:47 - Sarah shares what’s been the best part of being a member of The CEO Collective.

Show Links

Aug 17, 2021
Why Underpricing (and Overdelivering) Is Creating Business Burnout
31:19

We women entrepreneurs keep underpricing ourselves when offering the same service or product as our male counterparts. On average, we price up to 20% less. When I first heard that, I was blown away!

Pricing is one of the quickest and most powerful ways to adjust your business trajectory and make it more sustainable. I’ve seen it in my business and those of my clients. So in this episode, I discuss why properly pricing your offers is the first step to designing a successfully sustainable business.

On this episode of Promote Yourself to CEO:

3:36 - What is the feast or famine zone, and does your business fall into it? Discover the two biggest reasons why businesses in this zone struggle to compete. 

8:40 - I demonstrate how underpricing can easily lead to overworking by using the example of a wedding photographer.

12:18 - Taking the wedding photographer example further, this simple step is an easy way to improve your profitability and ease burnout.

14:42 - What if you want to double your rates? You need to take a deeper look at these factors in your business.

17:42 - Pricing impacts other aspects of your business. Michalowicz’s Profit First percentages can help you figure out the math to meet your revenue goal.

20:43 - I push back against the hype of online gurus who have a certain mindset about pricing. There’s a reason why I primarily work with service providers.

23:50 - What if you’re not used to selling at a higher price or booking multiple sessions at a time per client?

26:55 - Here’s why you don’t need a large audience to get enough clients for your higher-priced programs and services. I give you a behind-the-scenes look.

28:52 - Keep these questions in mind as you crunch your numbers.

Show Links

Aug 12, 2021
How the Current Hustle Culture Creates Entrepreneurial Poverty for Women
27:50

Celebrity entrepreneurs don’t do any favors with all their hustle talk, and despite everything you hear about escaping burnout and hustle culture, too many women entrepreneurs still can’t escape. They desperately need the cash flow in their business right now. So if you’re struggling to get your business working on all cylinders, keep listening. Today’s episode kicks off a new series to help you break free from entrepreneurial poverty of time, energy, and money so you can attain the sustainable success you desire.

On this episode of Promote Yourself to CEO:

3:06 - People prescribe this antidote too often to the burnout problem. It’s creating a FOMO culture for an increasing number of women.

4:55 - I discuss the entrepreneurial poverty of time and what it looks like for women business owners. 

9:42 - Energy poverty is HUGE right now. How does this impact you as a female entrepreneur?

13:07 - While lack of money is easy to point to, it doesn’t just have an effect on you financially. 

14:16 - I see so many women in the middle stage of their business succumb to this cycle. Why do some stay stuck in it for years?

17:17 - I quickly overview what’s coming up next in this new podcast series of episodes.

Show Links

Aug 05, 2021
CEO Level Boundaries with Heather Chauvin
42:45

Have you ever told yourself you’ll make time to do something when your life calms down a bit? Did you promise to start focusing on your health, go work out, practice more self-care, and so on when you have the space to fit it into your schedule? Then you need to listen to this special episode with my business friend, podcast host, and author, Heather Chauvin. In our conversation, she and I talk about why you must stop putting yourself on hold and why the time to prioritize your needs is now

On this episode of Promote Yourself to CEO:

7:08 - Heather describes what led to her changing perspective for how she wanted to show up in life and business.

13:21 - Heather makes a surprising claim about her ordeal with cancer and her health today.

15:53 - Instead of focusing on money, Heather now filters everything she does and allows in her life based on this concept.

18:59 - Why did Heather have to remove herself from “mom culture”?

22:18 - Heather discusses the mindset shift that finally ended her struggle to embody the concept of feeling good.

25:48 - It can be hard to reprogram yourself, but you’ve probably seen people everywhere discuss this process as a way to get there.

29:00 - What are some simple things Heather recommends to start with that can add up and make an impact on your stress levels over time?

32:43 - Pay attention to gender roles. Heather describes her difficult time loosening her grip on domestic duties.

38:39 - How does over-mothering, over-nurturing, or over-delivering show up in your personal life and business?

Show Links

Jul 29, 2021
Recharging Your Human Battery with Dr. Crystal Frazee
57:00

Imagine being so exhausted at the end of the week that you immediately put on your pajamas, pour yourself a glass (or two) of wine, and crash. By the time the last few hours of the day arrive, you’re just completely drained and have no energy for anything. Then you start all over again on Monday morning!

This cycle impacts our lives and our business in a big way. In today’s episode, my guest Dr. Crystal Frazee talks about how we can learn to tune into our body’s battery and figure out which activities and interactions deplete and increase our charge. Then we can make smarter decisions that have us show up more pleasantly and powerfully on a daily basis. Get ready for a game-changing conversation!

On this episode of Promote Yourself to CEO:

6:38 - Crystal found out the true cause of women’s complex illnesses and pains. It turned her practice around.

11:22 - Crystal focuses on calling out this underlying issue causing us to busy ourselves to the point of burnout.

15:49 - How do you know when you’re being taken off track? Crystal covers three areas to pay attention to so you can recognize signs of your body’s battery depletion.

21:12 - Even though you’re on a 24-hour cycle, you shouldn’t let your charge hit 0%. These technological tools help you keep track.

31:16 - Find out what you can do to recharge your battery. Crystal breaks her program down into three parts.

36:00 - When you have signs of burnout, how long can it take you to recover?

37:35 - As a parent of young kids, I initially fought against bettering my sleep, but here’s what I did to improve.

40:17 - Don’t do this if you want better sleep to come easily to you. It’s the antithesis of your body’s nature.

42:44 - Crystal discusses implementing boundaries so we can care for ourselves better and keep charged up. She even walks us through a short exercise.

48:30 - What signals a strong yes or no for you? Here’s how most people can tell.

50:19 - Pay attention to these two concepts related to boundaries and caring for your body battery.

53:30 - Crystal reveals what you must remember whenever you decide to say no.

Show Links

Jul 22, 2021
Defining and Eliminating Burn Out with Melissa Marasia
45:55

“You can do it!” If you’re a Gen Xer, elder millennial, or born between those two generations, you’ve heard numerous people say this about women in pop culture and real life. In fact, you were probably raised on the belief that women could do anything: have an incredible career, raise a family, build wealth, etc. Women could have it all!

But now you realize that trying to have it all doesn’t feel possible, it just feels exhausting. In today’s episode, I have a wonderful conversation with Melissa Marasia, the MidLife Mentor for Gen X Women. We talk all about the burnout we women face with internal and external pressures to achieve success in work, family, and so much more.

On this episode of Promote Yourself to CEO:

3:04 - What were girls growing up in the 80s and 90s not being told about “having it all”?

7:11 - Melissa reveals how her own issues with burnout culminated into her current line of work.

11:05 - What causes women headed towards their 40s and 50s to stress out so much?

14:01 - Melissa describes how even women who decide not to have kids still feel the need to compensate.

16:41 - On top of all the other inequality issues we face, women have to deal with this double standard as well.

19:14 - Discover the biggest obstacle that prevents you from making the changes to eliminate burnout.

22:13 - With young kids, I made this simple change in my life to enjoy stress-free mornings.

26:38 - How can you handle the days when you have so many things to do or must interact with many people, especially if you’re introverted or highly sensitive?

30:25 - Take the time to acknowledge this about yourself when you experience burnout.

33:42 - Follow these suggestions if you don’t know what you need or where to start finding your joy again.

36:05 - Has this productivity-driven era driven off our love of hobbies?

40:54 - Avoid this approach if you want to still love what you do as a hobby.

Show Links

Jul 15, 2021
Patriarchy Stress Disorder with Dr. Valerie Rein
58:56

It’s never been safe to be a woman in this world, especially if you’re an outspoken or successful one. For generations, we’ve carried the trauma of the war against our bodies, minds, spirits, and then some. Yet, the more we as women succeed and break glass ceilings, our nervous system perceives it as a threat and goes into hyper-vigilant mode.

We experience it whenever we reach a new level of business success and decide to self-sabotage. My guest Dr. Valerie Rein calls this invisible threat hanging around the backdrop of our lives “patriarchy stress disorder.” In this episode, she and I define what it is and how to understand it so you can break out of patriarchal prison and begin burnout-proofing your business and your life.

On this episode of Promote Yourself to CEO:

13:33 - Dr. Valerie discusses the health scare that triggered her realization of this disorder as a real thing challenging women.

17:28 - What is patriarchy stress disorder, and how did Dr. Valerie connect the dots?

22:57 - Dr. Valerie reveals why traditional talk therapy doesn’t have the tools for healing trauma.

25:58 - How does the transmission of intergenerational trauma happen? A study involving cherry blossoms and mice illustrates it well.

29:45 - Discover the reason why we women sabotage ourselves and struggle in getting to the next level.

31:58 - Dr. Valerie and I uncover a startling trend in the self-help space for women entrepreneurs in recent years.

36:05 - This core wound of patriarchy sets us up for a battle we can’t win. There’s only one way to get off the hamster wheel.

40:21 - Dr. Valerie tells a story of one of her clients that shows the magic that can happen when you rewire your nervous system.

44:09 - How can you tell when your defense mechanisms no longer serve you? Dr. Valerie unearths signs of trauma adaptations that may surprise you.

50:28 - Learn even more client stories that reveal the benefits of healing trauma and rewiring the nervous system.

52:45 - Where does Dr. Valerie recommend people start to make an internal shift away from the hustle?

Show Links

Jul 08, 2021
Insights to Get Out of Your Own Way with Business Team Building
48:13

You’ve probably heard by now that one of the best ways to grow your business and start making a bigger impact is hiring a team. A team can support you by doing all the administrative, customer service, marketing, and sales work, and even work directly with your clients. If you’re attempting to do all of that yourself, it sounds overwhelming.

So in this episode, I walk you through some things to think about as you level up your leadership and start bringing on a team. Listen as I give some insights into what it was like to grow a team inside my own business, including mistakes I’ve made and lessons I’ve learned along the way.

On this episode of Promote Yourself to CEO:

2:30 - Hiring initial support at home and in business. What I did to start leveling up in 2008.

12:38 - When I set out to hire customer service help, I found two amazing candidates. How I turned a tough choice into gold.

17:02 - Audience changes, branching out, and rebranding. Gaining clarity for my new direction.

23:03 - Letting go of sales and marketing control produced my biggest leadership uplevels. Hiring coaches, a PR team, and a podcast team.

28:53 - Why I decided to hire people to help me with copyrighting. Sales-related and content-related copywriting support.

32:37 - Looking at other areas of my business. A huge change happened in one area that took me until 2018 to really get behind.

39:14 - What I discovered as I’ve released the death grip on everything in my business. My team has been a lifesaver!

42:20 - Starting out slowly and building up gradually. Final words of advice to wrap up the episode.

Show Links

Jun 24, 2021
Building a Team from a CEO’s Perspective
23:33

Welcome to a very special episode! I’m joined by Anna Binder McAsey who owns Rethink Nutrition. A year ago, she was running a business primarily on her own. Fast forward to now, she’s really grown leaps and bounds as a leader and stepped into her role as CEO, bringing in more people behind the scenes and working with her clients.

On this episode of Promote Yourself to CEO:

1:31 - What did Anna’s business look like in early 2020? A quick overview and changes made since.

6:32 - How did Anna learn to let go of control as she built her team?

11:30 - Seeing the value in bringing on people with different specialties to your team. What nuances exist between the clients you serve?

16:35 - Anna talks about her mindset shift toward seeing the pros in adding administrative support. Her changing role as CEO.

Show Links

Jun 17, 2021
Values Matter: Taking a Real Stand in Your Business with Erica Courdae
54:02

Today, I’m joined by my friend and colleague Erica Courdae who has been my DEI consultant and is a part of the CEO Collective as a mentor. She’s back on the show to dive into staying true to your core values when your business is growing, changing, or its mettle is being tested.

On this episode of Promote Yourself to CEO:

6:23 - Making a commitment to values. It’s not a one-time thing.

9:51 - Where does real empowerment come from? The word gets thrown around often, but it isn’t a gift you can give others.

12:03 - How do the working and business worlds try to blame the victims?

18:05 - Avoiding echo chambers. Who are you intentionally networking with?

25:05 - You need to life proof your business so it can still thrive when things aren’t perfect.

32:05 - Dealing with panic moments by modeling clear and kind boundaries. Panic is not a business strategy.

36:07 - Having a strategy and a process for making decisions. Running your business becomes easier for yourself and your teams.

39:25 - The noise around you is a big distraction. Do you just need to shut it out, scale back, and return to basics?

43:13 - You can only do what you do for your community in the way that you do it.

48:23 - Clarity in your values makes your business growth journey so much easier.

Show Links

Jun 10, 2021
Your Role as CEO
41:04

What does it actually mean to be The CEO of your business?

We entrepreneurs do EVERYTHING in the beginning, but as we grow, we need to re-define our role as CEO to focus on the most essential tasks that move our business forward.

When we don't take the time to redefine our role, we often find ourselves becoming the bottleneck in our business and causing chaos for our teams.

This episode will help you get clarity on your top CEO tasks as your role changes.

Visit https://rachealcook.com/entrepreneur-ceo/ for the full show notes.

Jun 03, 2021
My Go To Strategy to PLAN for Predictable Profits
25:41

If you’re anything like me, there comes the point in your business where your business needs to step up to support you and support your family if you’re going to stick with it.

We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door.

Once you get a little bit further along on your journey and you’re ready to make this your full-time focus, you need your business to pay you a real paycheck.

No one loves to run a business that can’t support the entrepreneur running it.

This is why it’s so, so important to have a game plan for how you’re going to design that predictably profitable business.

But the statistics show us that most women do not have a predictably profitable business.

Over 75% of women entrepreneurs do not earn more than $50,000 a year. And most entrepreneurs shut the doors within the first couple of years.

If you are committed to making your business truly work for you and work for your family, you have to have a real profit plan to make it work before you get so burnt out that you throw in the towel.

https://rachealcook.com/profit-plan/

May 20, 2021
Do You Have a LEAK in Your Predictable Profit Strategy?
28:44

Not long ago, I was a guest coach for a business workshop where everyone was working on a poster-size post-it to map out our business for the next 12 months.

There were directions to map out your business goals, your offers, and your marketing strategy.

I started looking around the room to see where people needed help and I realized everybody in the room had a leaky business.

Their marketing plan was not working together.

Everyone’s marketing plan was a smattering of tactics… but there was no clear strategy to ensure that all that marketing effort was leading potential clients to their paid offers.

The minute I shared with them a different way to approach their marketing strategy, all the light bulbs went off as people could see why all the work they had put into marketing their business wasn’t generating real results.

Most people when they sit down and write out a marketing plan, they make a list of marketing to-dos. They need to have a newsletter and they need to blog… they need to do a podcast and they need to be posting on social media.

But a marketing to-do list isn’t a strategy unless it all works together to turn your community into paid clients.

Ready to fix the LEAK in your predictable profit strategy?

https://rachealcook.com/predictable-profit-strategy/

May 18, 2021
The #1 Mistake Keeping Women Entrepreneurs from Predictably Profitable Business
40:13

Statistically, 80% of new businesses are going to fail within the first few years… so how do you make sure that you’re going to beat the odds and succeed?

How do you make sure your business is going to stick it out through the startup stages to get to the success stage where you’re finally making consistent revenue?

It comes down to FOCUS.

In this episode, I’m going to share how you can get more focused so you have achieve your business goals. It’s all about simplifying your business strategy.

https://rachealcook.com/predictably-profitable-business/

May 13, 2021
How Designing a Baseline Revenue Plan Gets You Paid Every Month
21:02

In this episode, we're focusing on the #1 strategy to ensure that you get paid each and every month in your business… even when you need to take a break from your business.

Have you ever found yourself with a family emergency, something that needed your immediate attention, and suddenly, you had no choice but to completely rearrange your calendar?

Or maybe you just want to enjoy a fun vacation without worrying about your inbox or your clients.

You love the idea of being able to take a week or two off throughout the year in your business, but the same problem exists::?If you’re not working, you’re not getting paid.

I know that this is something that’s incredibly common, especially for those of you who are heart-centered service providers.

Maybe you’re a teacher or a coach or a trainer and you’re probably running your business by working one on one with clients offering services.

While that is a fantastic first step to get your business going, it can also create a bottleneck in your business where, again, if you’re not working, you’re not getting paid.

Today, I want to break down a really simple strategy that can start to free you from this dollar-for-hour trap that is not allowing you to take sick days or vacations… and start thinking more strategically about your business.

https://rachealcook.com/baseline-revenue-plan/

May 11, 2021
The Ultimate Business Growth Checklist
26:25
May 06, 2021
Start a Business {And Get Paying Clients ASAP}
58:48
May 04, 2021
Fired Up & Focused Challenge Day 10
17:42

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Apr 23, 2021
Fired Up & Focused Challenge Day 9
14:12

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Apr 22, 2021
Fired Up & Focused Challenge Day 8
22:22

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Apr 21, 2021
Fired Up & Focused Challenge Day 7
08:59

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Apr 20, 2021
Fired Up & Focused Challenge Day 6
11:52

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Apr 19, 2021
Fired Up & Focused Challenge Day 5
19:21

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Apr 18, 2021
Fired Up & Focused Challenge Day 4
17:45

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Apr 17, 2021
Fired Up & Focused Challenge Day 3
12:11

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Apr 16, 2021
Fired Up & Focused Challenge Day 2
13:34

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Apr 15, 2021
Fired Up & Focused Challenge Day 1
13:29

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Apr 14, 2021
3 Ways CEOs Make Time in Their Business
24:41

Over the last few years, I’ve noticed that one of the biggest struggles for women entrepreneurs isn’t that they don’t have great ideas to grow their business. The problem is we don’t have time to work on the big picture. The day to day of running any business is full of things to do like posting on social media, answering emails, and working with clients. But all of these tasks that fill up most of our working hours fall under the category of working in your business. What about working on your business? How do you find the dedicated time to work on the big picture? In this episode, I’ll dive into my top three time management tips to help you build in more CEO time in your business.

LINK - https://firedupandfocused.com

Apr 08, 2021
Boundaries Are a CEO’s Best Friend
01:01:29

When you’re first getting started in your business, saying yes is your go-to answer for nearly anything whether it’s meeting up for coffee, meeting at 8 o’clock at night, or adding more things to do to your project. Suddenly, you’re saying yes to say many things, it starts to get a little out of control. As your business starts to grow and you take on more clients, all of those yeses start to mean no to doing the CEO-level work you need to be focusing on. In this episode, I talk about setting boundaries as a CEO, so you can feel more confident and comfortable saying no in order to say yes to the work you’re truly here to do.

LINK - https://firedupandfocused.com

Apr 01, 2021
Are Your Free Consult Calls Converting Into Clients?
28:56

Welcome to the final installment of the Get More Clients series on the podcast! Have you ever been on a call with a new potential client, and you wrap up the call with this feeling of, “What just happened? That didn’t go the way I meant it to.” You wonder why your calls with potential clients aren’t converting into paying clients. If you’ve experienced this, then in this episode I walk you through the essentials of a free call that converts and dive into how you can ensure that your free consult calls produce paying clients.

https://rachealcook.com/calls-converting-into-clients/

Mar 25, 2021
How Caroline Howes Filled Her Client Docket in 6 Weeks!
40:44

What would your first steps be if you were starting a brand new business after you had to start your life completely over?

That's what Caroline Howe was thinking at the end of 2020. She had lost her previous business, had gone through a divorce, and was ready to quit her job to revolutionize the way we work.

Listen in to our conversation where Caroline shares::

  • How she prioritized the need for clients and cash-flow, right now, instead of waiting years to build up an audience to launch online courses and products.
  • The exact way she tapped into her existing network via LinkedIn and personal emails to announce her new business venture.
  • Why leading with value via a free survey helped her potential clients immediately see the value in working with Caroline - and led to booking over $100K in revenue within 6 weeks of launching her business.

Get the full transcript and show notes at http://www.rachealcook.com/show

Promote Yourself to CEO is sponsored by The CEO Collective - a 12 month implementation experience for women entrepreneurs ready for next level strategy and results - without the non-stop hustle.

If what I’ve been sharing with you in the Get More Clients series resonates and you’re ready to implement these types of stress-free sales systems into your business, then head over to TheCEOCollective.com/PODCAST to be the first to hear when we open the doors again to new members.

The CEO Collective is the ONLY way to work closely with me and my team in 2021! And when you join us, you’ll get INSTANT ACCESS to our Get More Clients sales system so you can implement immediately and start seeing results in as little as 2 weeks. So head over to join the waitlist now at TheCEOCollective.com/PODCAST

Mar 22, 2021
How to Get More Clients & Fill Your Calendar
45:22

Welcome back to this podcast series on Get More Clients! Have you ever been in a position where you knew that just gaining a few more one-on-one clients would make all the difference for you and your business? It would mean a boost to your cash flow and make things so much easier! But how do you find the people ready to sign on the dotted line and become your clients right away? In this episode, I’ll discuss my very clear, fluff-free, practical and profitable approach to getting more private one-on-one clients for your business.

https://rachealcook.com/how-to-get-more-clients/

Mar 18, 2021
Ready to Get Clients? Avoid These 3 Mistakes!
18:23

Have you ever felt like no matter what you’re trying in your business, you’re just not seeing the clients and the cashflow you’d hoped for? Solopreneurs often find themselves in this position where we’re doing everything we can think of to grow our business and checking all the marketing items off the list. We can post on social media or send out email newsletters, but it’s just not delivering results and bringing in the clients we need. What’s going on? What’s the missing piece? In this episode, we’re going to dive into the top 3 reasons why you’re not getting clients into your business.

https://rachealcook.com/get-clients/

Mar 11, 2021
The Truth about The Fastest Path to Cash
24:44

Things are humming right along in your business and life. Then, an unexpected bill lands on your desk. Maybe you found out your entire HVAC system needs replacing, or your kid stayed in the hospital for a few nights and now you’re looking at a big medical bill. Or perhaps you forgot to put away enough for taxes and discovered the need to quickly catch up. Any entrepreneur will find themselves in a situation where you gotta come up with some cash really quickly. 

So what do you do when you’re in that situation? In this episode, I talk about the fastest path to cash and why it’s better than the alternatives. Don’t worry; it’s not creating an entirely new offer, coming up with a passive income product on the fly, or offering a huge discount or flash sale. Let’s dive in! https://rachealcook.com/fastest-path-to-cash/

Mar 04, 2021
Behind The Scenes Bonus:: Why REST is a Strategic Advantage
19:02
Growing your business to the next-level takes wayyy more than next-level marketing and sales tactics.

It takes next-level leadership for your team, your clients, and your community - and leading so many people requires self-leadership FIRST. 

That's why in this behind the scenes episode, I'm sharing an excerpt from a recent live strategy and support call that I hosted inside The CEO Collective. Every single week, I not only show up for lightning round strategy Q&A, but also to address the challenges that we've all come up against in our business.

Over the last year, we've talked about everything from navigating the pandemic, showing up as an imperfect ally during Black Lives Matter, juggling virtual school + running a business, an intense election year, and so much more.

Get the full transcript at http:///www.theceocollective.com/Live-Call

Promote Yourself to CEO is sponsored by The CEO Collective - a 12 month implementation experience for women entrepreneurs ready for next level strategy and results - without the non-stop hustle.

If what I’ve been sharing with you in the UnSexy Secrets of Sustainable Success series resonates and you’re ready to learn more about how we can help you build a predictably profitable business, then head over to TheCEOCollective.com/join

The CEO Collective is the ONLY way to work closely with me and my team in 2021! And when you join us by February 26, you’ll be right in time to participate in the Q2 2021 CEO Retreat happening in March. So head get all the details at TheCEOCollective.com/join

Feb 25, 2021
The Unsexy Secret to How She Grew 162% Working Less Than 30 Hours a Week
38:15

If you've been listening to the recent Unsexy Secrets to Sustainable Success Series, you might be thinking 'This all sounds too simple. How will I know that slowing down to implement these strategies will actually help me grow?' then this episode is a must listen.

When you've been surrounded by the hustle harder hype, it seems completely counter-intuitive that slowing down and strategically planning can be the key to unlocking your success.

That's why I'm thrilled to interview CEOs Paula Billig and Nichole Lynn to share how implementing the 90 Day CEO System into their business has not only helped them to burnout proof their business, but has been the key to consistent growth over the last year including growing revenue by over 162%.

Get the full transcript and read all the case studies from our CEOs at http:///www.theceocollective.com/testimonials

Promote Yourself to CEO is sponsored by The CEO Collective - a 12 month implementation experience for women entrepreneurs ready for next level strategy and results - without the non-stop hustle.

If what I’ve been sharing with you in the UnSexy Secrets of Sustainable Success series resonates and you’re ready to learn more about how we can help you build a predictably profitable business, then head over to TheCEOCollective.com/join

The CEO Collective is the ONLY way to work closely with me and my team in 2021! And when you join us by February 26, you’ll be right in time to participate in the Q2 2021 CEO Retreat happening in March. So head get all the details at TheCEOCollective.com/join

Feb 23, 2021
Ready to Break Free From the Top Secret Entrepreneur Lab?
19:45

Have you ever felt like your business was stuck, like it had plateaued at a certain level of success?

No matter what you tried, however many courses you took, or whatever trending tips, tricks, and tactics you attempted to implement, you couldn’t move forward and get to that illusive next level of success.

In this episode, I continue with part two of this Unsexy Secrets to Sustainable Success series, so keep listening if this sounds familiar. You’ll hear the amazing story of how one of my clients, Xonna Clark, got out of what I call the “top secret entrepreneur lab” and exceeded her monetary goals starting in her first full month in business...without an email list, social media, or any real online presence.

You’ll also discover how to break out of the secret entrepreneur lab yourself so you can start seeing consistent clients and cash flow in your business.

Link: https://theceocollective.com/p2/

Feb 04, 2021
The Only Way to Get Unstuck & Level Up Your Business
17:43

Over the last 13 years of working with women entrepreneurs, I’ve observed them feeling stuck in their business, and there’s a big reason why.

Despite all of the courses and late nights Googling for answers, they’re unable to get past a certain level of success. They’re not sure exactly what it is that’s going to help them break through to that illusive next level where they have more revenue coming in the door, more time back in their schedule, and the dream life and business they’ve been promised.

In this episode, I talk about the two types of entrepreneurs who find themselves stuck and the three limiting beliefs that prevent you from figuring out the action to take to move forward. You’ll discover why you need to get out of information overload and how to start getting into implementation mode to see the results you’re looking for. 

Link: https://theceocollective.com

Feb 02, 2021
Run Your Day Like a CEO
32:07

Are your mornings just the craziest time of the day? Between dealing with pets, coffee, and kids, you ultimately feel frazzled by the time you sit down at your desk. Or perhaps at the end of your day, you’re just exhausted and collapsing into bed. Well, high-performance CEOs and leaders know they need to manage their day well and conserve their energy and brain space for what really matters to get the results they desire in life, health, relationships, and business. So today, we’re going to talk about how you can run your day like a high-performance CEO.

Full show notes at - https://rachealcook.com/run-your-day-like-a-ceo/

Jan 28, 2021
Run Your Week Like a CEO
42:27

Running your business like a CEO requires strategy and planning. It also requires skillfully managing your time and energy every week as a CEO so that you’re putting your attention on the tasks that’ll actually move your business forward. However, this is an area where we often get stuck. The email inbox, administration work, and ongoing busy work daily in our business can become a distraction. Then at the end of the week, we realize we haven’t made progress on those high-priority tasks that will truly move your business forward. In this episode, we’re talking about how you can run your week like a CEO and make those higher-value tasks a priority.

Full show notes at - https://rachealcook.com/run-your-week-like-a-ceo/

Jan 21, 2021
Run Your Month Like a CEO
21:29

You’ve probably heard of my weekly CEO date if you’ve been following me for a while now. This is where I sit down to check in on my business to make sure we’re continuing to progress towards all the goals we’ve set. But I have another CEO date every single month. This series is all about what you’re doing on an ongoing basis to ensure you aren’t only creating business plans but also following through on them and adapting as circumstances arise. So I’m diving deep today and discussing how to build in self-accountability so that your plan isn’t just another Google document you’ll never look at again.

Full show notes at - https://rachealcook.com/run-your-month-like-a-ceo/

Jan 14, 2021
Run Your Quarter Like a CEO
36:23

Every new year feels like a fresh start and a new chance to go after those big, audacious goals for our lives and businesses. But if this year has taught us anything, it’s that our plans need adaptability. We need to build this adaptability into our entire business and allow it flexibility while still getting the results we want. That’s why I love running my quarter through 90-day plans. Today, I talk about how to actually dig in and start creating these plans for your own business.

Full show notes at - https://rachealcook.com/run-your-quarter-like-a-ceo/

Jan 07, 2021
How to Scale Sustainably
34:28

I’m a business growth strategist who’s revealing the truth about scaling your business, so this episode series may have surprised you. But I want your eyes wide open when you go into business growth mode. It’s not just about making more sales; you also need to scale your team, customer experience, and infrastructure behind the scenes so your business doesn’t implode. In this final installment, I break down some key things for you to start thinking about to be more strategic and sustainable when you’re ready to go into high growth business mode.

Full Show Notes at https://rachealcook.com/how-to-scale-sustainably/

Dec 17, 2020
Avoid Blowing Up Your Business--3 Key Mistakes Entrepreneurs Make When Scaling
37:24

You hear a lot of terrible advice online these days that causes people to focus on scaling at all costs. All of that effort only leads to your business blowing up. Things break and go awry, and you’re constantly putting out fires, feeling overwhelmed and stressed at the cash-eating monster you’ve created. So let’s forgo this unsustainable approach to growth and do something different. Avoid the three biggest things I see causing problems with business scaling.

Full Show Notes at https://rachealcook.com/3-mistakes-entrepreneurs-make-scaling/

Dec 10, 2020
The Truth About Scaling Your Business
24:13

Is it really possible to double, triple, or 10x your business in just a year? Or to take your business from 100k to $1,000,000 in revenue within just 36 months? If you listen to all the noise online, scaling seems like the name of the game and what we all should be focused on. But the honest truth is scaling for the sake of it can be detrimental to your business. So in this series, we’re talking about the truth of scaling your business.

Full show notes at https://rachealcook.com/the-truth-about-scaling-your-business/

Dec 03, 2020
There are No Million Dollar Ideas, Only Million Dollar Implementation
26:01

The one thing most entrepreneurs have in common is that we LOVE big ideas.  We love setting ambitious goals and dreaming big dreams.  But where we often struggle is in the follow through.  In taking the action steps we need to take in order to see the results we’re looking for.  If you’ve been following along with me the last week in the Plan Your Best Year Ever challenge, then you’ll love this episode.  We’re going to talk about how to shift from idea overload to Implementation mode. There are no million dollar ideas, only million dollar implementations.

Full Show Notes - https://rachealcook.com/idea-to-implementation/

Nov 23, 2020
Do You Have a Month by Month Profit Plan for 2021?
31:04

Today we are putting everything together in a 12-month profit plan of the main things you are going to focus on throughout the year.

Once your 5-step marketing strategy is mapped out, we need to put it together in our monthly profit plan.  Each month, ask yourself these questions:

  1. What time off do I want next year?
  2. Which months do you want to sell your signature offer?
  3. What opportunities do I have to upgrade my existing clients?
  4. When will you sell your bite-sized offers?
  5. When can I carve out time for planned audience building?
  6. How am I attracting, engaging and nurturing potential clients?

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE 

If you’re ready to make sure all of your ideas for 2021 become a reality, join us in the CEO COLLECTIVE.  A 12-month immersive community mastermind for next-level strategy and results - without the non-stop hustle.

Nov 20, 2020
How to Set Goals You Can Actually Follow Through On
15:21

In today’s episode we are going to do goal setting differently so that you can create goals you can actually follow through on.

As you are setting up your goals for 2021, they need to be set up around this 5 part marketing strategy:

  1. Attract
  2. Engage
  3. Nurture
  4. Invite
  5. Delight  

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE

Nov 19, 2020
Is Your Business by Default or by Design?
19:19

Is Your Business by Default or by Design?

Panic is not a business strategy.  If your business is constantly in emergency mode, it might be because your business is running by default instead of by design.  When you begin to run your business by design, it starts to run like clockwork.

As we start to strategically plan our year, we will consider:

  • What is your personal definition of success?
  • Fine tune who we want to work with next year? 
  • What is your revenue goal?
  • What products, programs, or services will you offer to hit your revenue goal?
  • Gain insights by looking at your last 10 clients. What did they buy, how much did they spend and where did they come from?

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE

Nov 18, 2020
What does your dream 2021 look like?
13:26

Today we are going to burnout-proof your business by getting clear on what we want to be doing, feeling, having, experiencing, and living in 2021.

We’ll be asking ourselves the following questions: 

  • One year from now, what do you want to see different from what is happening today?
  • What are the areas we want to upgrade in life, relationships, health, and hobbies?
  • How can we upgrade our business?
  • What do our finances look like in our business and what do they need to look like to sustain the upgrades we want?  


Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE

Nov 17, 2020
Ready To Plan Your Best Year Ever?
16:12

We’re kicking off the entire strategic planning process with the Year In Review. Before we dive into goal setting for 2021, it’s important to look back on the lessons we learned in 2020. What’s working and what’s not working?

We’ll be going through 2020 month by month asking these 3 questions:

  1. Total revenue - How much money came in?
  2. What drove revenue?
  3. What was your focus?

Then we’ll ask ourselves the following key questions:

  1. What worked this year?
  2. What didn’t work this year?
  3. What held you back this year?

Make sure you have your challenge workbooks downloaded here:  http://www.rachealcook.com/BYE

Nov 16, 2020
Your Best Year Ever Starts Next Week
03:07

I have a very special announcement!  Today, the Plan Your Best Year Ever Challenge is coming back! This is a 5-day challenge running from Monday, November 16th - Friday, November 20th.

This challenge will help you hit the ground running in 2021 by building a solid foundation giving you the clarity you need about what you’re selling, how you’re selling it, and what marketing strategies work best FOR YOU.

Sign up at the link below to gain access to the challenge and each of the daily challenge workbooks. 

http://www.rachealcook.com/BYE

Nov 12, 2020
Values Based Marketing with India Jackson
43:01

If 2020 has taught us anything, it’s that we must make our values explicitly clear in our brand, in our business and in the culture of our communities. We have seen the impact of what happens when people say one thing, but do another.  So today, I’m excited to bring India Jackson to the conversation to talk about how to make your values crystal clear in your business and your marketing strategy.

Nov 05, 2020
How to Build a Content Strategy for Your Business with Abby Herman
37:48

We all know that creating content is a fantastic way to showcase your expertise and your experience and to help potential clients understand why they should work with you. But how do you figure out exactly what that content should be or how to make sure that you're doing it strategically, not just throwing a bunch of proverbial spaghetti at the wall? Well, in this episode, I am talking with my dear friend, Abby Herman, about how we can get more strategic about our content marketing.

Oct 29, 2020
Three Ways to Grow Your Audience Online
29:05

If you’ve been in business for any length of time, you know that you need an audience of people who are potentially interested in working with you.

And when your business was brand new, getting the word out felt simpler, and you got a nice audience and some paying clients then…

But how do you grow your audience?

Oct 22, 2020
How 100 Conversations Helped Mado Hesselink Find Her Dream Clients
34:49

This week on Promote Yourself to CEO, I talk to Mado Hesselink, founder of Yoga Teacher Resource, and one of the few people that took on the 100 conversation challenge. She shares what she learned along the journey of completely transforming her business from yoga teacher to business owner. We cover:

  • Who ACTUALLY has the answers of where your business should go next, and how to get access to them to prepare for your next move.
  • The tactical methods of talking to 100 different people - how to find them, what programs will help you the most, and ways to start the conversation.
  • How to simply ask people for what you want, and why it’s a muscle that you need to flex regularly to be the most successful CEO possible.

You’ll be surprised how much you can learn from these simple conversations, and how much it can really help you grow your business. After hearing Mado’s story, you’ll be ready to take on the 100 conversation challenge, too.

Oct 15, 2020
Why Your Marketing Isn't Working
31:32

If you want more visibility, all you need to do is show up on Instagram.

We’ve all heard that before, right?

And it’s not long before you’re going live every single day until you’re at your wits end, so frustrated from not seeing results.

I’ll let you in on a secret - the answer isn’t MORE Instagram!

I’ve seen so many amazing women entrepreneurs struggle with this exact same problem, so if this sounds all-too-familiar, you’re not alone.

This week, I’m so excited to be kicking off a series on Promote Yourself to CEO about all things marketing. You’ll learn:

  • Why more isn’t always better in terms of marketing, and how you can actually cut through the noise instead of just making more of it.
  • How to get more customers taking the action steps you’re looking for - clicking links, commenting on your posts, and purchasing your services - and why you might be making this less likely with your current approach.
  • The real, strategic way to build more trust with your clients that doesn’t involve any trendy tips or tricks so that you can avoid the feast or famine cycle.

It IS possible for your marketing to be fun, clear, and effective, but it might be a little unsexy.

If you’re ready for real results, this episode is for you!

Oct 08, 2020
My Q3 Review:: The Last 90 Days of Imperfect Allyship
42:08

How would you describe the last 90 days for your business?

I would call it a rollercoaster.

Between the pandemic, the economy, and the Black Lives Matter movement, nothing has been predictable.

And as we close out this hectic Q3, this is usually when I’d record a podcast episode of my quarterly review. This process is super important to me and keeps my business on track.

But this year, I’m showing you a bit of a different review.

I still did my Q3 review, but I’m recording a review of one of the priorities for my business: allyship.

I committed to being an imperfect ally not only in my business, but also in my personal life. 

That means showing up, doing the work, and holding myself accountable for it, NOT just a one time Instagram post.

So this week on Promote Yourself to CEO, I’m being transparent about what I did over the last few months to be an imperfect ally. You’ll hear:

  • My realization that I was intellectually doing the work, but falling short in my actions as an ally for Black, trans, and LGBTQ+ lives, and what steps I took to align my business with my values.
  • The generational shift that has made it more dangerous for your business to NOT share it’s values, and how to explicitly state yours to your clients to build connection and trust.
  • How being an entrepreneur automatically gives you the power to make an economic impact and how I got intentional about voting with my dollars, in business and my personal life.

Plus - an answer to one of my most common questions: what books have you been reading?

The journey to becoming an ally is just that - a journey. I need to continue to evaluate myself and my business to make sure I’m aligning my actions with my business. I will not make a promise to “do better” and not follow it with action.

If you’re making the same commitment, this episode is for you!

Oct 01, 2020
My Go To Strategy to PLAN for Predictable Profits
24:37

If you're anything like me, there comes the point in your business where your business needs to step up and support you and support your family if you're going to stick with it.

We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door.

Once you get a little bit further along on your journey and you're ready to make this your full-time focus, you need your business to pay you a real paycheck.

No one loves to run a business that can't support the entrepreneur running it.

This is why it's so, so important to have a game plan for how you're going to design that predictably profitable business.

Show Notes::

http://www.rachealcook.com/profit-plan/

Sep 22, 2020
Do You Have a LEAK in Your Predictable Profit Strategy?
27:40

Let me ask you, have you ever found yourself just hustling, hustling, hustling in your business?

You feel like you're doing all the things to bring clients into your business, but you're just not seeing a steady flow of new potential clients who are ready to work with you.

If your experience as an entrepreneur has been inconsistent clients and inconsistent cash flow, then I want you to keep watching because today we're going to talk about this significant leak that is happening in so many entrepreneur's businesses.

This leak prevents those dream clients from becoming paying clients and the good news is once you understand what this leak is, it's simple to fix.

Backstory: I was at an event not too long ago, and everybody got one of those enormous post-it note papers. The assignment at this event was to map out your business in the next 12 months.

There were a couple of different sections everybody was filling out. They were filling out what they were offering, a lot of people had a lot of different offers going on. Multiple things they wanted to offer and sell, different products, programs, and services.

They also had a section for your marketing plan. I started looking around the room at the marketing plan, and I realized everybody in this room has a leaky business and here's why; because their marketing plan was not working together.

It was not working together.

It was a smattering of tips, and tricks, and tactics but it wasn't putting the pieces together and making sure they led to your offers. Nothing was cohesive, and the minute I shared with them a different way to approach this, all the light bulbs went off.

Most people when they sit down and write out a marketing plan, think about all of the activities they need to do. They need to have a newsletter, and they need to blog, they need to do a podcast, they need to be on social media

There's no point of focus, and there's no consistency in what they're doing and making sure that it all works together.

Show Notes::

http://www.rachealcook.com/predictable-profit-strategy/

Sep 17, 2020
The #1 Mistake Keeping Women Entrepreneurs from Predictably Profitable Business
39:09

Are you working too hard in your business... but still not seeing results???

Today I'm sharing the #1 Mistake that is holding most entrepreneurs back from predictable profits... HINT HINT... it's not about doing more!

Show Notes::

http://www.rachealcook.com/predictably-profitable-business/

Sep 15, 2020
Get Paid Every Month With A Baseline Revenue Plan!
19:58

You wouldn't take a job without having paid vacation days, sick days, and other perks, right?

Then why would you build your business that way?

In this episode, we're breaking down how to stop selling your services by the hour and start designing a signature offer that creates a solid monthly baseline revenue you can depend on.

See the FULL show notes and get the Business Growth Checklist at RachealCook.com/baseline-revenue-plan

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Sep 10, 2020
The Ultimate Business Growth Checklist
25:21

I recently I chatted with an entrepreneur who is incredibly smart, so educated, so qualified to do the work that she wanted to do in the world, but by the time she came to chat with me she said:

"Rach, here's my challenge; I have taken training, after training, after training and it feels like I'm constantly shifting direction, and as a result I'm not getting where I want to go."

Have you ever felt that way, like you're just continually adding more pieces to the puzzle, but it's like you don't even know what the puzzle looks like?

I know that when I first started in my business, I didn't know the direction I was going. I was trying to figure it out as I went. It wasn't until I saw the big picture that things started to fall into place.

I want to share with you The Ultimate Business Growth Checklist.

This checklist walks you through what you need to focus on FIRST to design and grow a predictably profitable business.

http://www.rachealcook.com/business-growth-checklist/

Sep 08, 2020
Start a Business {And Get Paying Clients ASAP}
57:43

There has never been a better time to start a business.

  • A business that allows you to create success on your terms while allowing the freedom to work on your schedule and flexibility to work from wherever.
  • A business that can simply support a comfortable lifestyle for yourself and your family – or scale up with systems and support to truly create financial freedom.
  • A business where work doesn’t feel like work because you have finally found a way to share your passion and your purpose to make a meaningful difference in people’s lives.
Sep 03, 2020
The CEOs Take Over: Why You Need to Take Yourelf on a CEO Retreat
37:15

In this special episode, Racheal shares the stories of 5 CEOs who took their businesses on The CEO Retreat. Their experiences and takeaways provide massive advice for entrepreneurs looking to raise their biz to the next level.

 

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Aug 20, 2020
Fired Up & Focused Challenge Day 10
17:33

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Aug 19, 2020
Fired Up & Focused Challenge Day 9
14:02

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Aug 18, 2020
Fired Up & Focused Challenge Day 8
22:14

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Aug 17, 2020
Fired Up & Focused Challenge Day 7
08:50

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Aug 16, 2020
Fired Up & Focused Challenge Day 6
11:44

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Aug 15, 2020
Fired Up & Focused Challenge Day 5
19:12

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Aug 14, 2020
Fired Up & Focused Challenge Day 4
17:37

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Aug 13, 2020
Fired Up & Focused Challenge Day 3
12:02

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Aug 12, 2020
Fired Up & Focused Challenge Day 2
13:27

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Aug 11, 2020
Fired Up & Focused Challenge Day 1
12:27

Ready to Grow From Stressed Solopreneur to Confident CEO? Join me for the Fired Up & Focused Challenge. Register and grab your workbooks at https://firedupandfocused.com/

Aug 10, 2020
Love the life you're living, with Michelle Wood
39:52

Like we’ve been talking about for the past few weeks, this is our opportunity to intentionally build a new normal that isn’t so difficult. I’ve had some amazing guests come on the show to talk about this, and I’m excited to share another with you this week!

I met Michelle Wood at the very first CEO Retreat I ever hosted in January 2018. She is the founder of Live Colorfully and Well where she helps high achieving women bring more joy, happiness, and color into their lives as they courageously take a stand for living an intentional and fulfilled life.

Aug 06, 2020
How Working Parents Can Defeat Burnout and Escape Survival Mode with Sarah Argenal
50:04

Before COVID-19 really hit, I was constantly hearing from my clients how overwhelmed they were. Especially for my clients who are working parents, they often felt like they were juggling so much, they were constantly hustling, and they were wondering if there was a better way to do things.

All this to say, burnout is NOT new.

But, many entrepreneurs are seeing that their world being flipped upside down is actually giving them a great opportunity to create a life and business that will lead to sustainable success without the crazy grind.

Jul 30, 2020
Your Next Normal
41:42

Can I give you a reality check, CEO?

Life is NOT going back to “normal.”

Maybe you’ve been hoping and praying that things would feel normal again soon.

Or maybe you KNOW that things will always be different, but you’re grieving the loss of how things were six months ago.

And while I’m all about feeling all of the feelings, it is important to realize that you have a massive opportunity here because of all of this change.

You have the opportunity to intentionally design your next normal.

Jul 23, 2020
How a Mid-Year Review Can Help You Get on Track!
46:17

Are you on-track to reach your 2020 goals? Now is the perfect time to do a quick Mid-Year Review. Get the full show notes and download the free workbook at RachealCook.com/mid-year-review!

Jul 16, 2020
Why Bother with Jennifer Louden
42:25

I’ve been in business as an entrepreneur for 12 years. And anyone who has had their job for that long knows that everyday is not going to be absolutely perfect.

But I know I’m not the only one who has felt like their world has been flipped upside down over the past four months.

Most days, I have tried just to GET THROUGH the day. I found myself questioning if I was really making an impact, or if my hard work really meant anything, or if life really had to be this way ...

Jul 09, 2020
Unsexy Success Secrets #3: The easiest way to actually stay focused and stick to your plan
43:14

A plan only works if you work the plan, but what if the plan goes out the window?

In this final piece of the Unsexy Secrets to Sustainable Success, I share how you can be both focused and flexible as you navigate these new challenges in life and business.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest insight.

For full show notes, head over to https://www.rachealcook.com/stick-to-your-plan/

Jun 25, 2020
Unsexy Success Secrets #2: The simple, SUSTAINABLE success system every entrepreneur should know.
40:28

Burnout is far too common a struggle for women entrepreneurs trying to balance work, home, family...

Continuing the Unsexy Secrets to Sustainable Success series, this episode is dedicated to your 12 month profit plan.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest insight.

For full show notes, head over to RachealCook.com/simple-sustainable-success

Jun 24, 2020
Unsexy Success Secrets #1: The ONLY way to get unstuck and level up your business
31:00

Why are so many women entrepreneurs only reaching $30K-$50K revenue in their business?

When women entrepreneurs are generating $50K or less in revenue, they honestly don’t have enough revenue coming into their business to create the business and the life that they are truly dreaming of. 

They don’t have the revenue that would allow them to hire some support so they’re not working 24/7, hustling for each and every client. 

They don’t have the resources to help them consistently show up and market their business. 

When they’re not making enough revenue, they are stretched way too thin!

But when they finally break through to that ‘Next Level’, amazing things start to happen!

This week on Promote Yourself to CEO, I’m kicking off the Unsexy Secrets to Sustainable Success series with a full episode about why we need to get out of information mode in order to break through in our businesses. You’ll learn:

  • The two types of entrepreneurs that are getting stuck at low levels of success and the specific steps each need to take in order to move onto the next stage of business growth
  • Why you need to get out of the 'Top Secret Entrepreneur Lab' and the tool that you can use to move forward, stop obsessing over perfection and start moving the needle in your business. 
  • How to work through all those feelings of 'I'm not ready yet', perfectionism, and fear of failure to start taking action asap.
  • The story of one of my dear clients, Xonna Clark, and what steps she took to surpass her revenue goals without a fancy website or massive email list.
  • How to start getting into IMPLEMENTATION MODE with the Business Growth Checklist (100% FREE Download at https://www.rachealcook.com/get-unstuck/)

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/get-unstuck

Jun 23, 2020
Values Based Leadership and Becoming an Imperfect Ally with Erica Courdae
45:04

Being a CEO doesn't mean we have all the answers – and it’s OK to ask for help, support, and education so we can do better. In this episode, we are talking with Erica Courdae about Diversity, Equity, and Inclusion and becoming an Imperfect Ally.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Jun 04, 2020
Boundaries are a CEOs Best Friend
56:20

For new entrepreneurs, "Yes" is our reflex response to every client request. Before long, we can find ourselves overdelivering, compromising our boundaries, and sabotaging our focus. How can we set appropriate boundaries as the CEO in our business?

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Jun 04, 2020
Are You Making CEO Level Work a Priority?
41:10

0

May 28, 2020
How a CEO Date Keeps Me Focused Each Week
31:33

Today we revisit my #1 practice for increasing the value I add and the results I get in my business: the CEO Date. If you want to stay on track for reaching your big business goals every week, month, and year, this episode's for you.

Visit RachealCook.com/show for complete show notes, and begin putting CEO Dates to work for you with the RachealCook.com/CEO-Planner

May 21, 2020
The ROI of Thinking Like a CEO
36:06

We’ve all heard that it costs money to make money, right?

Do you remember the first big investment you made into your business?

I do… and it was SCARY.

I remember being nervous, excited, and a little nauseous as I wrote the first check to join my first mastermind for $10,000.

At the time, I was coming off a nearly year-long maternity leave with my twins.

We’d made ends meet with Jameson’s teaching salary and a couple of clients I was working with on the side… but reality was hitting us that I needed to dramatically ramp up my business to support my family.

Investing $10,000 into my business seemed like a huge stretch for us.

But as Jameson and I talked about the vision I had for this business – one that would allow me to support our family while working from home – we knew that it was time to commit 100% and go all in.

That decision to commit made all the difference.

It instantly shifted my mindset from “How am I going to afford this mastermind? How can I handle this added expense to my business?” to “How many clients do I need to make back this investment? How can I get a Return on Investment?”

I realized I just needed 2 new consulting clients.

Suddenly it didn’t seem so scary to make that investment.

In this episode, I want to share with you the ROI of thinking like a CEO – how we can make smart decisions about when, where, and how we spend our money to grow our business.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

May 07, 2020
Ready for Next Level Visibility with Stylist Nicole Otchy
36:41

As women, we so often hate our bodies.

We tear ourselves apart when we look in the mirror.

We relentlessly compare ourselves to other women.

We let our self worth plummet based on the number on the scale.

And as entrepreneurs, that usually means we stop showing up.

I’ve talked to so many amazing women that won’t put themselves out there because of their crippling fear of visibility.

Allow me to let you in on a little secret…

Apr 30, 2020
What Is Your Role As CEO?
41:15

What does it actually mean to be The CEO of your business?

We entrepreneurs do EVERYTHING in the beginning, but as we grow, we need to re-define our role as CEO to focus on the most essential tasks that move our business forward.

When we don't take the time to redefine our role, we often find ourselves becoming the bottleneck in our business and causing chaos for our teams.

This episode will help you get clarity on your top CEO tasks as your role changes.

Visit RachealCook.com/show for the full show notes.

Apr 23, 2020
The Big Q1 Review in 2020
45:46

This week, I encourage you to pull out a notebook and follow along with me as I review the first 90 days of 2020. I share all of the questions I ask myself each quarter, and show how you can adapt to the new challenges this year has brought us.

If this episode has given you insight into how you can tackle success in 2020, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest insight.

For full show notes, head over to https://www.rachealcook.com/stick-to-your-plan/

Apr 16, 2020
Part 3: 12 CEOs Advice on Creating Your Coronavirus Contingency Plan
01:17:50

This special episode is the final third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 3 include Lisa Carpenter, Angie Trueblood, Sharvette Mitchell, Cortney Baker, and Jenn Gottlieb.

Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual.

Join me and other amazing CEOs to create your contingency plan as we navigate this unforseen global event.

During this FACEBOOK LIVE - we will talk about::

→ How to shift your marketing and messaging to be useful and relevant to your community

→ How to navigate the financial and legal challenges that may arise

→ How to keep clients calm and find creative ways to continue to serve (even if you can't see them in person)

→ How to take care of YOURSELF during this crisis so you can lead like a CEO

→ How to show up as a leader in your community and with your clients

For full show notes and to view the live video recording, visit RachealCook.com/coronavirus-contingency-plan.

Mar 19, 2020
Part 2: 12 CEOs Advice on Creating Your Coronavirus Contingency Plan
43:31

This special episode is the second third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 2 include Stacey Harris, Mindy Totten, and Tara Newman.

Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual.

Join me and other amazing CEOs to create your contingency plan as we navigate this unforseen global event.

During this FACEBOOK LIVE - we will talk about::

→ How to shift your marketing and messaging to be useful and relevant to your community

→ How to navigate the financial and legal challenges that may arise

→ How to keep clients calm and find creative ways to continue to serve (even if you can't see them in person)

→ How to take care of YOURSELF during this crisis so you can lead like a CEO

→ How to show up as a leader in your community and with your clients

For full show notes and to view the live video recording, visit RachealCook.com/coronavirus-contingency-plan.

Mar 19, 2020
Part 1: 12 CEOs Advice on Creating Your Coronavirus Contingency Plan
01:11:33

This special episode is the first third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 1 include Raven Willis, Lane Clark, Wendy Batten, and Kim Wensel.

Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual.

Join me and other amazing CEOs to create your contingency plan as we navigate this unforseen global event.

During this FACEBOOK LIVE - we will talk about::

→ How to shift your marketing and messaging to be useful and relevant to your community

→ How to navigate the financial and legal challenges that may arise

→ How to keep clients calm and find creative ways to continue to serve (even if you can't see them in person)

→ How to take care of YOURSELF during this crisis so you can lead like a CEO

→ How to show up as a leader in your community and with your clients

For full show notes and to view the live video recording, visit RachealCook.com/coronavirus-contingency-plan.

Mar 19, 2020
Coronavirus Contingency Plan
25:25

Coronavirus COVID-19 is sending shockwaves around the world, and among all the uncertainty, entrepreneurs face even greater anxiety about their economic security and business future. What can we small business owners do now to plan for times ahead?

Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual.

Join me and other amazing CEOs to create your contingency plan as we navigate this unforseen global event.

During this FACEBOOK LIVE - we will talk about::

→ How to shift your marketing and messaging to be useful and relevant to your community
→ How to navigate the financial and legal challenges that may arise
→ How to keep clients calm and find creative ways to continue to serve (even if you can't see them in person)
→ How to take care of YOURSELF during this crisis so you can lead like a CEO
→ How to show up as a leader in your community and with your clients

Speakers announced soon!

Mar 14, 2020
Coming Soon: The Unsexy Secrets to Sustainable Success
32:12

Being a CEO is exhausting when you’re always trying to keep up with the next big thing.

When you work in the online space, it’s easy to feel like you’re drowning in a sea of new social media platforms, new launch techniques, and new ways to sell your product.

But why do we think we need to reinvent the wheel?

I’m all about keeping it simple - in life, and in business.

I have a capsule wardrobe, my family meal preps many of the same meals each week (any other taco Tuesday people out there?), and I still use many of the same practices after 10 years of business!

I get it - my methods don’t seem very exciting.

But you know what is exciting?

Weekly date nights with my husband.

Being able to drop everything when my kids get sick.

Taking an entire month off last year and letting my business run itself.

This week on Promote Yourself to CEO, I’m giving you a preview of my upcoming three-part series, The Unsexy Secrets to Sustainable Success.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Feb 27, 2020
The Difference Between Joining and Belonging
28:49

Shoulders down, heart open, 100% accepted; that’s how it feels to truly belong. This week I’m talking about the difference between joining and belonging, what it means to lead a community, and how we can help others belong in our own.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Feb 20, 2020
CEO Confession: Lifeproofing Your Business with Mindy Totten
33:53

Can your business support you while you are going through turbulence in your life? This week, one of my amazing accelerator clients Mindy Totten opens up about experiencing a loss and how she kept her business going during this extremely challenging time.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Feb 13, 2020
Why Business BFFs Can Be the Key to Unlocking Your Success
36:21

This episode includes a huge part of my personal story and my WHY behind working so hard to build a space for women entrepreneurs to connect, support, and help each other grow. Being in business FOR yourself doesn’t mean being in business BY yourself.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Feb 06, 2020
CEO Confession:: The Dark Side of Visibility with MegAnne Ford
46:57

This week, we share another CEO Confession from amazing parenting coach and founder of Be Kind Coaching, MegAnne Ford. We talk about the reality of visibility, online bullying, and finding community that will lift you up to do your best work.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Jan 30, 2020
Why Creating Your Own Support System is Essential for Women Entrepreneurs
31:42

As more women than ever build their own businesses, massive free communities and content are asking for our attention. But are they giving us what we want? This week, we're talking about how you can surround yourself with a support system as you grow!

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Jan 23, 2020
CEO Confession:: Solopreneur Money Management with Brittney Suttle
39:00

Whether you love it, hate it, or shy away from it all together, when you’re the CEO, you need to be thinking about money. CFO, CPA, and coach Brittney Suttle shares her journey money mindset tools & strategies.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Jan 16, 2020
7 Women Entrepreneurs Share Their Business Predictions for 2020
40:55

As CEOS, it's crucial for us to recognize market trends and think strategically about how they are going to impact our business in the new year. Listen in to hear insights and opinions from 6 amazing guest entrepreneurs about what's to come in 2020.

Visit RachealCook.com/show for complete show notes, and follow along on Instagram.

Jan 09, 2020
Evolution of a Business, with Amanda Cook and Cate Stillman
37:22

Racheal catches up with friends and CEOs Cate Stillman of Yogahealer and Amanda Cook of Wellpreneur to share how their business have evolved and where they're growing!

Visit RachealCook.com/show for complete show notes, and follow along on Instagram.

Dec 19, 2019
The Content of Starting a Podcast: Keep it Strategic
32:36

You're confident and ready to record a podcast and have it produced, but how can you make sure it brings value to your business? In this episode, Jameson and I share strategy that delivers value to your audience and brings ideal clients to you!

Visit RachealCook.com/show for complete show notes, and get a free consult on your podcast plans at JamesonCook.com

Dec 12, 2019
The Logistics of Starting a Podcast: Keep it Simple
29:42

One of the top goals I've been hearing from women entrepreneurs this year is that they want to start a podcast. I've invited my podcast producer and husband Jameson Cook to talk about everything you need to get started podcasting in 2020.

Visit RachealCook.com/show for complete show notes, and get a free consult on your podcast plans at JamesonCook.com

Dec 12, 2019
The Power of a CEO Debrief with Tara Newman
39:09

An interview with my own coach Tara Newman, a business strategist and organizational psychology expert, whose practice of a CEO Debrief taught me how to slow down, so I can speed up!

Visit RachealCook.com/show for complete show notes, and begin putting CEO Dates to work for you with the RachealCook.com/CEO-Planner

Nov 28, 2019
Does Your Business Practice Gratitude?
24:58

Racheal revisits a very special invitation she received from fan Shannon Siriano Greenwood to attend an annual Thank You Party, and the surprising impact that gratitude practices can have in your business!

Get the download 25 ways to practice business gratitude right here:: https://www.rachealcook.com/episode26/

Nov 28, 2019
Announcing the CEO 90 Day Planner!
41:10

In today's episode, I'm introducing my new print planner! I'm so excited, and want to share why I built this, what it took to create it, and what you can find inside to keep you accountable and following through with all your great plans for next year.

Visit RachealCook.com/blog for the complete show notes from this episode, and get YOUR copy of the CEO Planner at RachealCook.com/CEO-Planner/

Nov 07, 2019
It's time to create your 12 Month Profit Plan!
16:32

The #1 reason most people fail to achieve their goals? They don't have a clear PLAN to keep them focused.

So today, we're taking all your insights from this week and turning them into a monthly marketing and sales plan for 2020.

For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever

Nov 01, 2019
Let's set goals you can follow through on for 2020!
09:01

Knowing that business, like life, has its ebbs and flows will help you to be a more resilient and proactive CEO.

So today, we're setting SMART, strategic goals to help you stay laser focused on what you really want in your life and business!

For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever

Oct 31, 2019
Is Your Business By Design?
07:43

There is nothing I love more than working with entrepreneurs on the overall strategy that moves their business by default into a business by design! So let's make success happen in 2020!

For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever

Oct 30, 2019
What does your dream life look like in 2020?
12:27

Today, we're continuing our journey to plan your best year ever by designing your dream life next year. Why start with your life and lifestyle and not your business?

For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever

Oct 29, 2019
Let's Plan Your Best Year Ever!
10:02

Ready to Plan Your Best Year Ever? Now is the perfect time to ramp up to 2020 before the holiday season kicks off!

In this episode, we are starting with a year in review to learn the biggest lessons 2019 has to share with us about what is - and isn't - working in your business.

For the full challenge (and planning workbooks) go to RachealCook.com/Best-Year-Ever

Oct 28, 2019
What is YOUR Definition of Success?
34:44

What is YOUR Definition of Success? Yes - you CAN have it all! But first, you've gotta define what it all means to you!

Find the full show notes including the free workbook mentioned in today's episode at RachealCook.com.

And if you've been loving the Promote Yourself to CEO, take a screenshot of this episode, then share and tag me on Instagram!!

Oct 24, 2019
Behind the Scenes: Launching a Group Program with Judi Fox
38:07

Have you been wondering if it's time for you to turn your years of experience working 1x1 with clients into a group program or online course? Friend and LinkedIn expert Judy Fox joins me to share her lessons learned as she created her very first group program.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Oct 17, 2019
How She Built That! How These CEOs Built Their Businesses
40:47

Racheal shares a LIVE interview with amazing women about how they built their businesses.

We’ve already welcomed so many amazing entrepreneurs into this 6 month Sweet Spot Strategy experience.

Entrepreneurs who just like you, found themselves at a turning point in their life where they asked 'Can I REALLY Do This?' as they considered taking the leap of faith to create success on their terms.

Entrepreneurs who were feeling stuck as they tried to figure everything out on their own.

Entrepreneurs who worried they would have to hustle and grind for 80 hours a week for years before their business would provide a decent living.

Maybe these are some of the things you've been worried about too.

I'm so excited to host several of my Sweet Spot Strategy Alumni for How She Built This LIVE! Listen in!

Join us for THE final round of Sweet Spot Strategy and be part of the online masterclass-meets-mastermind experience for women entrepreneurs ready for sustainable success

Oct 10, 2019
3 Essential Strategies to Design a Predictably Profitable Business
01:49:00

If you’ve been listening to Promote Yourself to CEO, you know that I’m passionate about helping women entrepreneurs find sustainable success without the hustle or burnout.

But what if your business isn’t bringing in consistent clients each and every month?

This episode is here to help you turn things around - so 6 months from now, you can confidently share the news that your biz is consistently attracting new dream clients and you're finally paying yourself a great salary to match!

The CEO Mindset Shift required for women entrepreneurs to get OFF the revenue rollercoaster once and for all.

Real-Life Examples of Women Entrepreneurs Running Profitable, Sustainable Businesses without 80 hour work weeks and business burnout.

The Simplest Way to Create Baseline Revenue Plan built around your desired weekly work schedule and even includes paid time off.

The 5 Part Marketing System that consistently attracts new paying clients into your business – even when you’re on vacation.

The Single Most Effective Way to PLAN for Predictable Profits and why you MUST have this in place if you’re ready to stop hustling so hard for your next client.

This episode is a replay of the most popular live masterclass I've ever created for women entrepreneurs who are ready to stop stressing over clients and cashflow and start feeling CONFIDENT with your plan for predictable profits!

Plus - I share a big announcement about why I’m retiring my signature online masterclass-meets-mastermind Sweet Spot Strategy and how you can join me for 6 months of business strategy & support.

Find all the details at YourSweetSpotStrategy.com/enroll

 

Oct 03, 2019
Growing From One-Off Sessions to Premium Packages
39:43

Here I share the response I gave to one of my clients who was struggling to get signups for an amazing offering that she knew would deliver results. If you've been hoping to shift from one-off sessions to bigger programs and packages, this one's for you.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Sep 26, 2019
How Tarzan Kay Pivoted Her Business with Success
55:25

After a while running your business, you may feel the need for a change. But can your business survive a transition? In this CEO Confession, copywriter turned launch strategist Tarzan Kay shares how she pivoted in her biz and lessons learned along the way.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Sep 19, 2019
True Story! How Long It Took To Transition from 1x1 to Group Programs
38:34

This episode is brought to you by the history of my online business. From 1x1 consulting to groups and online courses, mine is a story of slow and steady success. Listen in to hear the work and time required to transition, pivot, and grow your biz online.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Sep 12, 2019
5 Reasons Your Business May Be Burning You Out
44:51

There's more to entrepreneurial burnout than can be cured with time management and productivity tips. Today I share 5 causes of burnout, and the true ways to remedy each one.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Sep 05, 2019
How to Go Pitch Yourself with Angie Trueblood
32:41

Ever notice how quickly people are becoming household names these days? Inside this episode, I've invited Angie Trueblood to share her expertise in biz visibility and how YOU can become that next industry-household name by learning to pitch yourself.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Aug 29, 2019
3 Surefire Ways to Grow Your Audience Online
29:39

When your biz is new, getting the word out feels simple: everyone's excited, you get a nice up front audience, paying clients, and then... Your list fizzles. It's time to STAY excited, market your biz, and attract new audience members day after day.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Aug 22, 2019
3 Reasons Why Your Marketing Isn’t Working… And How to Fix It!
35:37

Do you feel like you’re marketing isn't working? If the answer is yes - you’ll want to listen into today’s episode because we’re diving into the three reasons your marketing isn’t working… and how to fix it!

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Aug 15, 2019
Case Study:: How Yoga Therapist + Mobility Specialist Missy Kai Doubled Her Business in 90 Days
41:13

The tools that we teach at The CEO Retreat have the power to transform your business – and the best part? It’s not about working harder! For today’s episode of Promote Yourself to CEO, I invited Missy to come share her top takeaways from The CEO Retreat.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Aug 01, 2019
How to Check Yourself (before you wreck yourself) with a CEO Date
27:26

Do you ever go to work, realize there's tons to be done, but that none of it really feels like it's helping you reach your goals? Today's a lesson in the practice that keeps me on track every week, month, and year towards achieving my business goals.

 

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Jul 18, 2019
Why CEOs Need to Prioritize Vacation Time
31:10

Have you ever had your best ideas in the shower or on your morning walk?

Our brains need white space for higher creativity and performance.

In this episode, I'm sharing how prioritizing more vacation time will help you to become a better CEO.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Jul 11, 2019
Overcoming the Fear of Not Enough
31:24

A vulnerable CEO confession, this episode shares Racheal's personal story of comparisonitis and the hard feelings that came with it. But best of all, the tools that helped her move past it all.

Visit RachealCook.com/show for the full show notes.

Don't forget to rate, review, and subscribe to the podcast in iTunes to hear every episode on its release!

Jun 25, 2019
6 Lessons Learned as a 6 Figure CEO
54:01

We all have the same 168 hours a week, but there's a point for entrepreneurs where working more hours is not the answer. How do you get to that next level in your business? Today, I’m sharing 6 lessons learned as I’ve grown my business 6 figures.

Visit RachealCook.com/show for the full show notes.

Don't forget to rate, review, and subscribe to the podcast in iTunes to hear every episode on its release!

Jun 20, 2019
I'm Not Ready for This
37:50

In today’s CEO Confession, I dig into the most dangerous thing an entrepreneur can say to themselves: "I’m not ready." I get real and raw about where this thought has really held me back in my own business - and how I’ve learned to take the leap anyways.

Visit RachealCook.com/show for the full show notes.

Don't forget to rate, review, and subscribe to the podcast in iTunes to hear every episode on its release!

 

Jun 18, 2019
Everything You Want is Outside of Your Comfort Zone
01:10:26

I have a CEO Confession: I've been a bit lazy in my business. Today's episode takes you behind the scenes of my online mastermind to an honest talk about breaking out of my comfort zone, investing in a leadership coach, and finding clarity on what's next for my biz.

Visit RachealCook.com/show for the full show notes.

Don't forget to rate, review, and subscribe to the podcast in iTunes to hear every episode on its release!

Jun 11, 2019
Uncomplicate Your Business is now Promote Yourself to CEO!
32:50
Listen in to this Live episode where I'm revealing the reason behind the name change, why I'll be sharing more CEO Confessions, and a peek into some top secret projects we are working on behind the scenes.
 
If you’re ready to step into that role of CEO in your business, join us for the Virtual CEO Retreat!
 
See the full show notes and more transformative content at RachealCook.com
Jun 06, 2019
5 Ways CEOs Make Time to Work ON Their Business
33:18

Between vacations and activities, how do you find time for work projects during the summer? Join me to learn how I've leveraged the summer months to write 2 books, create new programs, and offer VIP days! See the show notes and download your Mid-Year Review workbook at RachealCook.com/summer-schedule.

May 30, 2019
How to Make the Most of the Summer Slowdown
38:01
Don't let summer slow down your business! Join me to learn how you can make the most of the slower summer months + continue the momentum into the fall. See the show notes and download your Mid-Year Review workbook at RachealCook.com/summer-slowdown.
May 29, 2019
How to Get Your Spouse to Support Your Entrepreneurial Journey!
44:19

A few months ago, Jameson joined me on FB Live to chat about what it's looked like for him to support me over the last 10 years growing this biz! Listen in with your spouse if you're ready to grow a predictably profitable business!

Set yourself up for lasting success in your biz with Sweet Spot Strategy!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

May 21, 2019
Your Biggest Qs About Growing a Predictably Profitable Business
43:11

To cap off The Path to Predictable Profits series, Racheal's here to answer listener questions! This episode covers your entrepreneur Qs about virtual and live events, prioritizing focus, customer journey, finding clients, and transitioning in business.

Set yourself up for lasting success in your biz with Sweet Spot Strategy!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

May 16, 2019
My Go To Strategy to PLAN for Predictable Profits
20:13

If you're anything like me, there comes the point in your business where your business needs to step up and support you and support your family if you're going to stick with it.

We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door.

Once you get a little bit further along on your journey and you're ready to make this your full-time focus, you need your business to pay you a real paycheck.

No one loves to run a business that can't support the entrepreneur running it.

This is why it's so, so important to have a game plan for how you're going to design that predictably profitable business.

Show Notes::

http://www.rachealcook.com/profit-plan/

Free Masterclass::

http://www.yoursweetspotstrategy.com

 

May 14, 2019
Is there a LEAK in your Predictable Profit Strategy?
28:02

Let me ask you, have you ever found yourself just hustling, hustling, hustling in your business?

You feel like you're doing all the things to bring clients into your business, but you're just not seeing a steady flow of new potential clients who are ready to work with you.

If your experience as an entrepreneur has been inconsistent clients and inconsistent cash flow, then I want you to keep watching because today we're going to talk about this significant leak that is happening in so many entrepreneur's businesses.

This leak prevents those dream clients from becoming paying clients and the good news is once you understand what this leak is, it's simple to fix.

Backstory: I was at an event not too long ago, and everybody got one of those enormous post-it note papers. The assignment at this event was to map out your business in the next 12 months.

There were a couple of different sections everybody was filling out. They were filling out what they were offering, a lot of people had a lot of different offers going on. Multiple things they wanted to offer and sell, different products, programs, and services.

They also had a section for your marketing plan. I started looking around the room at the marketing plan, and I realized everybody in this room has a leaky business and here's why; because their marketing plan was not working together.

It was not working together.

It was a smattering of tips, and tricks, and tactics but it wasn't putting the pieces together and making sure they led to your offers. Nothing was cohesive, and the minute I shared with them a different way to approach this, all the light bulbs went off.

Most people when they sit down and write out a marketing plan, think about all of the activities they need to do. They need to have a newsletter, and they need to blog, they need to do a podcast, they need to be on social media

There's no point of focus, and there's no consistency in what they're doing and making sure that it all works together.

Show Notes::

http://www.rachealcook.com/predictable-profit-strategy/

Free Masterclass::

http://www.yoursweetspotstrategy.com

 

May 09, 2019
The #1 Mistake Keeping You From Predictable Profits
20:37

Are you working too hard in your business... but still not seeing results???

Today I'm sharing the #1 Mistake that is holding most entrepreneurs back from predictable profits... HINT HINT... it's not about doing more!

Show Notes::

http://www.rachealcook.com/predictably-profitable-business/

 

Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business::

 

http://www.yoursweetspotstrategy.com

 

May 07, 2019
What a Chip and Joanna Gaines Can Teach Us About Building A Sustainable Businesses
28:31

Today, all those fixer-upper binge watching sessions are paying off as I share some of my favorite lessons from Ms. Joanna Gaines that you can apply into your business. Check it out.

One of the things that I have seen over the years is that often my students want to skip ahead.

They want to skip ahead to what seems to be the more fun and interesting stuff. They want to skip ahead to the marketing strategy and to other things that they think sound more important in their business.

I started thinking about how I could explain why the foundational pieces are so important. I went on the treadmill at the gym, watching Fixer-Upper – which is one of my absolute favorite shows. I don’t even have a TV, but I have watched every single episode of Fixer-Upper.

So today I'm sharing the two biggest lessons from Joanna Gaines on building a sustainable business!

Show Notes::

http://www.rachealcook.com/building-sustainable-businesses/

Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business::

http://www.yoursweetspotstrategy.com/

May 02, 2019
5 Questions to Burnout Proof Your Biz
38:44

Is your business sustainable?

This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a day. “I’m putting in 80-100 hour weeks.”

But, I shared some statistics recently in a new master class 3 Essential Strategies to Design a Predictably Profitable Business.

One of the things that really shakes me is that despite the rate of people starting new small businesses, 80% of those small businesses will close their doors within the first 18 months.

The survival rate beyond that is abysmal. It’s terrible. Most people simply are not making sustainability a part of the conversation when they are starting their business and running their business.

After being at this for nearly a decade on my own, I’m here to tell you that if you’re in your business for the long haul:

Sustainability is just as important as profitability.

Show Notes::

http://www.rachealcook.com/sustainable-business/

Free Masterclass! 3 Essential Strategies to Design a Predictably Profitable Business::

http://www.yoursweetspotstrategy.com/

Apr 30, 2019
Start a Business {And Get Paying Clients ASAP} Part 2 of 2
39:16

In this intense two-episode series, Racheal looks at the current opportunities for new entrepreneurs and how she would start a biz NOW, with her practical and profitable experience. Part 2 leads you from getting clients through social marketing!

See the FULL show notes and get the Business Growth Checklist at RachealCook.com

Learn more about the Get More Clients and signup for the Masterclass!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Apr 18, 2019
Start a Business {And Get Paying Clients ASAP} Part 1 of 2
39:45

In this intense two-episode series, Racheal looks at the current opportunities for new entrepreneurs and how she would start a biz NOW, with her practical and profitable experience. Part 1 highlights the questions to ask yourself as you begin your journey.

See the FULL show notes and get the Business Growth Checklist at RachealCook.com

Learn more about the Get More Clients and signup for the Masterclass!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Apr 18, 2019
How Nutritionist Cristina Hoyt Filled Her Client Docket Without A List!
36:45

How do you find clients when you're just getting started? Today I interview nutritionist Cristina Hoyt, a friend and client who shares with us how she started using the Get More Clients systems to start FILLING her monthly client docket!

Learn more about the Get More Clients and signup for the Masterclass!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Apr 09, 2019
Are Your Free Consult Calls Converting Into Clients?
27:30

When it comes to getting new clients, high-touch always wins out over high tech. Especially when you are in the start-up stage of your business or you simply don't have a large audience.

And the conversion rates speak for themselves. Even a brand-new coach, consultant, or service provider could see one-out-of-four phone calls translate into a paying client. That's a 25% conversion rate. When you compare that to the standard 1-2% of your email list converting into clients with a traditional online launch, it's easy to see that your energy may be best spent picking up the phone.

The challenge? Actually knowing how to have calls convert into clients {without feeling like a sleazy salesperson}.

Without a real understanding of how this call fits into your Customer Journey, it's really easy for these calls to quickly become an exercise in potential clients just picking your brain.

And that's why so many entrepreneurs become frustrated! They are constantly spending time on the phone, feeling like they are having fantastic conversations, but not seeing a ROI in real paying clients.

Wondering what's happening? Here's 5 reasons why your calls aren't converting into clients::

Apr 04, 2019
25 Backpocket Strategies to Find More Private Clients
47:57

If you’ve been following along, you know that the foundation of any solid 1x1 business model is HIGH-TOUCH, making the time to reach out and talk with potential clients.

But who do you reach out to?

Where do you find these mythical dream clients?

In the early days of my business, whenever I needed to generate revenue I would challenge myself to come up with at least 10 ways I could get in front of the right potential clients. And that practice helped me find my go-to strategy I could pull out of my back-pocket whenever I needed to fill my client docket {and it worked so well I turned my system into the Get More Clients program}.

But I’m not the only one with back-pocket strategy! I’ve found that most experienced entrepreneurs have a similar strategy they turn to anytime cashflow is tight or they need a revenue boost. My favorite part? These strategies don’t require a big list, big launch, or complicated marketing!

Let’s dive into 25 favorite strategies to find more potential private clients for your business!

http://www.rachealcook.com/backpocket/

 

Apr 02, 2019
How to Get Private Clients & Fill Your Calendar, STAT!
43:40

Welcome to part three of the Get More Clients series! In this series, I'm sharing my favorite strategies to help you book more clients {and generate more cashflow} without all lots of marketing or complicated technology. If you missed the first two posts in the series, then you can catch up right here::

1:: Why Working 1×1 Is The Fastest Path To Cash

There's a myth in the online business space that launching a passive product is the fastest path to cash. For many, working 1x1 is the answer! This post shares why working 1x1 is a smart move to building a solid business foundation.

2:: 3 Reasons You’re Not Getting Clients In Your Business

If you're not getting clients, it's likely because your value is getting lost in translation. This post helps you find the 'leaks' in your current communication so you get more clients in the door!

Now onto the third installment of the Get More Clients series! In this post, I'm getting into the simplest, easiest way you can start filling your client docket. In fact - this is EXACTLY the process I used to book $10K within my first 2 weeks back after a year long maternity leave.

In 2017 when nearly every business finds itself online, a lot of entrepreneurs find themselves stressing over all the online marketing strategies that may actually be holding them back from growing their business.

We feel like we can't start our business before we launch our website.

We believe that we've gotta grow our email list to 1000 people before we can offer anything for those people to buy.

We spend months and years blogging and building an audience before we work up the courage to actually invite people to work with us... then we start with an inexpensive $20 e-book {which requires you to sell thousands in order to bring in much needed revenue}.

But what if you don't have months to slowly build an audience?

http://www.rachealcook.com/get-private-clients/

Mar 28, 2019
The 3 Biggest Reasons You're Not Getting Clients
24:04

Welcome back to the Get More Clients series! In this five-part series, I'm sharing my best tips to help you fill your private client docket. If you’re just tuning in, then you might have missed the first post in this series. I recommend reading that first:

Why Working 1×1 Is The Fastest Path To Cash

And today... we're doing some troubleshooting to ensure that you're not making these big mistakes in your client attracting plan!

Solopreneurs often themselves in this position where we’re doing everything we can think of to grow our business - we’re checking all of the marketing items off the list - but it’s just not delivering enough paying clients.

So when I get an email list this... 

Hello Racheal,

I started my life coaching business a year ago, and I feel like no matter what I try, I’m just not getting clients. It’s really, REALLY frustrating. I’m blogging, sending emails to my subscribers, and posting on social media, but nothing changes.

At this point, I’m not sure what else to do, or where the gap is. I don’t want to scare off my list with email after email pitching to hire me, but revenue is inconsistent and I'm struggling to keep my calendar full. Help!

... I know that 99% of the time, there is likely a missing piece of the profit-generating puzzle. There’s a disconnect between you and your potential clients that’s preventing them from taking that next step towards working with you.

http://www.rachealcook.com/not-getting-clients/

Mar 26, 2019
Why Working 1x1 Is The Fastest Path To Cash
28:20

It doesn’t matter if you’re needing to pay your rent, wanting to take your family on a vacation, or if you’re ready to sign up for an amazing business training you've had your eye on.

In this day and age, many people believe that if they can just whip out a passive income product – like a DVD or eBook – or an online program, they’ll be rolling in the dough in no time.

And while I love creating online offerings + passive income streams, there’s a faster, easier, zero-tech way to start bringing in those dolla dolla bills.

And it’s not offering a huge discount on your services…

It’s not hosting a flash sale of your programs…

Ready for it?

The fastest path to cash is working 1×1 with clients.

http://www.rachealcook.com/fastest-path-to-cash/

Mar 21, 2019
Is Your Business Lifeproof?
29:04

What would happen to your business, your income, and your clients if a life emergency forced you to pause? Today, I'm sharing how my biz continues to run like clockwork and generate over $15K in the last 2 weeks when my entire family was down with the flu.

Learn more about The CEO Retreat and get YOUR tickets at http://www.rachealcook.com/CEO-Retreat

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Mar 07, 2019
How to Stay Focused with a CEO Date
26:56

Do you ever find yourself feeling frustrated and unfocused in your business to the point where you know you aren't doing the things that need to be done to get you to those business goals?

If so, listen up, because today we are talking about the one practice I have put in place in my business that ensures that I'm staying focused and staying on track every week, month, and year towards achieving those big business goals.

One of the most significant challenges I hear from women entrepreneurs is we set those big dreams. We set those big goals at the beginning of the year, but a few weeks, a few months in, we find ourselves off track.

We find ourselves struggling with those shiny objects that keep asking for our attention, begging for our attention, and, as a result, we're not getting where we need to go.

Do you relate to that feeling of sitting down at your desk and just feeling completely unsure of where your time and energy should be focused every day?

If that's you, you're in luck, because today we are talking about a practice that I call my weekly CEO date.

http://www.rachealcook.com/ceo-date/

Feb 28, 2019
Why Your Business Needs a 3 Word Rebellion with Michelle Mazur
31:08

Writing a bio, crafting an about page, and giving an elevator pitch are often challenging even for veteran entrepreneurs. Today, Dr. Michelle Mazur joins me to talk about her book 3 Word Rebellion, and how to make your messaging resonate!

Learn more about The CEO Retreat and get YOUR tickets at http://www.rachealcook.com/CEO-Retreat

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Feb 26, 2019
Are You Doing $10 an Hour Work...or $1K an Hour Work?
27:42

It's impossible to grow a profitable, sustainable business when your time goes to $10/hr busywork instead of $1000/hr CEO level, big picture tasks. Today, learn the system to keep your biggest priorities front and center for growth!

Learn more about The CEO Retreat and get YOUR tickets at http://www.rachealcook.com/CEO-Retreat

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Feb 21, 2019
How CEOs Make Time To Work ON Their Business
23:07

The nitty-gritty day to day IN your business is always full - from admin to social to service and back. But what about working ON your business? How do you get more time dedicate to working ON the big picture? Let's build real CEO time into your business!

Learn more about The CEO Retreat and get YOUR tickets at http://www.rachealcook.com/CEO-Retreat

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Feb 19, 2019
How Designer Margaret Cogswell 4X Revenue in 12 Months
30:35

Today, Margaret Cogswell joins me to share her top takeaways from The CEO Retreat - my 1-day event that helped her 2-year-old business see a 4X in revenue!

Learn more about The CEO Retreat and get YOUR tickets at http://www.rachealcook.com/CEO-Retreat

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Feb 14, 2019
Are You The Employee, The Manager, or The CEO?
01:01:45

If you’re feeling like the kind of success you really want is only reserved for those who can handle non-stop stress, grind, and hustle... then I can’t wait to share how you can have more ease and less stress in your business.

In this episode of Uncomplicate Your Business, I'm sharing one of my favorite trainings with myself and my amazing team to talk about why promoting yourself to CEO is essential to create the success you're looking for in your business.

Learn more about The CEO Retreat at http://www.rachealcook.com/CEO-Retreat

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Feb 07, 2019
Three Questions to Get Lazer Focused
31:17

With so many things to do, how do you know what to focus on next?

In this episode of Uncomplicate Your Business, I'm asking you the TOP 3 questions to help you decide what you need to be investing your time and energy into to see real results in 2019.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Jan 31, 2019
How She Built This, Mini Interviews on Entrepreneurship
27:00

Entrepreneurship looks glam on social media with beautiful photo shoots and inspirational quotes... but the reality is far from it! Today, I'm chatting with some amazing ladies who share a real look at the messy middle of entrepreneurship.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Jan 17, 2019
A 25-Hour Workweek?! Here's How I Make It Happen.
30:54

As much as we all LOVE our businesses, there's a major downside of being an entrepreneur we rarely talk about: It feels like you can never escape your business.

Even when you’re not sitting at your desk… you’re reading about business. You’re talking about business. You’re coming up with a million new ideas for your business.

Which is why it’s so ironic that the #1 reason most women become entrepreneurs is to create FREEDOM in our lives!

Today, I’m going to share exactly how I run my business in just 25 hours a week.

www.rachealcook.com/model-calendar

Jan 10, 2019
The Only Strategy You Need to Know To Reach Your Goals This Year
07:24

Have you ever wondered why it is that at the end of some weeks you feel like you’ve been incredibly busy, but you look back and realize you haven’t really done anything that is moving you towards your goals in your business or in your life?

I want to share this little demonstration with you to help you understand how you can better prioritize how you approach your week.

Ready to achieve your big goals? Start with the big rocks first!

Jan 03, 2019
Lessons From a Year of CEO Retreats
51:31

Today I'm going to share with you why I created a live in person event for my online business, and all the lessons I've learned from a year of my live events: the CEO Retreat.

See the full show notes at RachealCook.com!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Dec 20, 2018
Narrow Your Niche with Mindy Totten
38:24

I invite bodywork entrepreneur Mindy Totten to share how the overwhelm of offering more to a wide audience can be remedied by leaning into your dream work, and the niche that's perfect-for-you.

See the full show notes at RachealCook.com!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Dec 06, 2018
The Power of a CEO Debrief with Tara Newman
35:34

An interview with Tara Newman, a stellar coach seeing women toward more intentional leadership with her strategy of a CEO Debrief.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Nov 15, 2018
Best Year Ever Challenge 5:: Your 2019 12-Month Action Plan
20:15

Time for a REAL PLAN to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day!

Join the challenge at RachealCook.com/best-year-ever.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Nov 09, 2018
Best Year Ever Challenge 4:: Set Your Goals for 2019
14:14

Time for a REAL PLAN to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day!

Join the challenge at RachealCook.com/best-year-ever.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Nov 08, 2018
Best Year Ever Challenge 3:: Business By Design
14:35

Time for a REAL PLAN to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day!

Join the challenge at RachealCook.com/best-year-ever.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Nov 07, 2018
Best Year Ever Challenge 2:: Design Your Year
20:29

Time for a REAL PLAN to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day!

Join the challenge at RachealCook.com/best-year-ever.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Nov 06, 2018
Best Year Ever Challenge 1:: 2018 Year in Review
15:43

Time for a REAL PLAN to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day!

Join the challenge at RachealCook.com/best-year-ever.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Nov 05, 2018
What is YOUR Definition of Success?
35:17

What is YOUR Definition of Success? Yes - you CAN have it all! But first, you've gotta define what it all means to you!

Find the full show notes at RachealCook.com.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Nov 01, 2018
Steal this System! A Behind the Scenes Look at my Content Strategy
29:38

Creating content is a huge part of my marketing strategy, but showing up consistently for nearly 10 years means having a solid content strategy in place.

If you’ve ever struggled to know what to talk about, listen in!

Find the full show notes at RachealCook.com.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Oct 25, 2018
3 Ways to Grow Your Audience Online
22:28

You've got the messaging, and just need the right audience. These 3 strategies can help you grow your audience in the short term AND in the long run.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Oct 18, 2018
Why Your Marketing Isn’t Working… And How to Fix It!
20:06

Getting the word out about your business takes a ton of work. And despite all the blog posts, newsletters, Instagrams...you may not be seeing the results you'd like. Today we’re diving into the three reasons your marketing isn’t working…and how to fix it!

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Oct 11, 2018
What I Learned from One Year (and 100 Episodes) of a Facebook Live Show
27:18

Over the last year, I’ve done nearly 100 Facebook Live episodes of the Uncomplicate Your Business Show! It’s been my favorite way to create amazing free content for my community, so today, I thought I’d break down the good, the bad, and the ugly of hosting a Facebook Live show.

Join Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

And follow Racheal on Instagram!

Oct 04, 2018
Master Your Money Mindset with Laura Cook
36:22

Do you ever find yourself doubting the value of your offering, or worse, discounting clients because you're afraid they'll doubt it? Today I'm joined by money mindset coach Laura Cook, who's here to help you offer and earn what you're worth.

Join Laura for her Master Your Money Mindset Challenge!

Follow Racheal on Facebook and learn why entrepreneurship doesn't have to be so hard!

Don't forget to see Racheal on Instagram!

Sep 27, 2018
Your Next Big Idea
29:03

You’ve got more ideas than you know what to do with. But which idea is the RIGHT idea? Today, I’m sharing a simple and strategic framework that will help you filter your ideas so you can choose the ONE that you’ll focus on for the next 90 days.

Sep 14, 2018
Stop Marketing, Start Resonating!
20:06

We heart-centered entrepreneurs love what we do. But ask us to do marketing, and we'll feel sleazy. If you’ve felt resistant to marketing – you’re in for a treat. Today, we’re not talking about marketing. We’re diving deep into the science of resonance.

Sep 13, 2018
The Difference Between a Hobby and a Business
18:41

Wouldn’t it be amazing if your calendar, workshops, and programs filled quickly with clients you ADORE working with, AND you knew EXACTLY what to offer your community? It’s actually easier than you might think to make this dream come true…

Sep 12, 2018
Your Systems for Success
12:14

You’ve probably done about a million goal-setting exercises. But there’s a problem: most goal-setting focuses on GETTING...which leads to feelings of “not enough.” Today – we’re NOT doing goal setting.

Sep 11, 2018
Do the Right Work to Reach Your Vision
17:51

Entrepreneurs are idea machines! But too many ideas can end up holding you back from creating a business and life you really love Here's how you can start narrowing your focus on the ideas that will move you forward!

Sep 10, 2018
Ready to Work Less and Live More?
25:10

Truthfully, you don’t have to sacrifice your health, family, happiness, or spirit to have a successful thriving business. You just need some flexible systems that give you just enough support to stay on track AND to evolve as you do!

Sep 09, 2018
Your Daily Success Practice
18:05

Maybe your workday starts with 30 minutes of “getting organized”, weeding through emails and poking around Facebook. If so, you could be wasting over 120 hours every year! If you’re ready to take back your day, you’re gonna love today’s challenge!

Sep 08, 2018
Skyrocket Your Productivity
14:51

It’s reality check time:: Are you any closer to your dreams than you were 1 week ago? 1 month ago? 1 year ago? Not quite? It’s time to master the art of FOCUS!

Sep 07, 2018
Your Mindful, Strategic To Do List
15:07

Your business is NOT an emergency! It's time to pump the brakes on the never-ending to-do list. Listen in for the 4-part framework I use to approach my business tasks mindfully, and with perfect prioritization.

Sep 06, 2018
Go From Solopreneur to CEO
17:25

If you’re a heart-centered entrepreneur… you started your business because you wanted to share your passion with the world! But are you really doing what you love? Or are you finding yourself up to your eyeballs doing WORK?

Sep 05, 2018
Are You Ready to Get Fired Up for Fall?
21:35

You Get Laser Focus, Turbocharged Productivity, and Bigger Results FASTER with The Fired Up & Focused Challenge.

You’ll get excited about your business again – because you’ll kiss stress and busywork goodbye. You’ll be doing the right things … at the right time … the right way.

Visit firedupandfocused.com ASAP to participate in the LIVE Challenge and get YOUR invitation to join the Facebook Group!

Sep 05, 2018
From Confused to Clarity:: Meet Tami Hackbarth
31:49

Tami was spinning her wheels trying to figure out how to really get her business as a yoga teacher/life coach/self-care advocate off the ground. With the right Q&A, Tami got the help she needed to take off, and the insight into her unique brand.

Aug 30, 2018
From $60 to $8000 Months:: Meet Catherine Middlebrooks
32:24

Imagine putting hours into creating an online membership program – only to launch and only earn $60 in that first month. Catherine Middlebrooks shares how she recovered from such a rough start to 5-figure freedom.

Aug 30, 2018
From 6 to 3 Day Work Weeks:: Meet Fatima Lowe-Williams
30:26

Imagine going from working with 40 private clients, 6 days a week to streamlining your entire business so you can work just 3 ½ days a week so you can finally have your dream business with your dream lifestyle to match.

Aug 30, 2018
How to Track Your Productivity with an Entrepreneur Scorecard
27:44

Recently, I did a free training along with my operations manager and my community manager to talk about a topic that I think is just so incredibly important for any entrepreneur:: Are You The Employee, The Manager, or The CEO?

With so many tasks - great and small - necessary to run a business, we entrepreneurs can end up spending just as much time on the little things as on the big picture.

In this episode, I share the Entrepreneur Scorecard, so that you can learn how to track your time in your business, put a value metric on the to-dos in your business, and move forward with a plan to spend more time on the $10,000 an hour type work!

RachealCook.com/entrepreneur-scorecard

Aug 16, 2018
Are You The Employee, The Manager, or The CEO of Your Business?
01:02:20

Listen in to learn::

The key differences between working in your own business as The Employee, The Manager, and The CEO (and how not knowing this difference is keeping you stuck in a rut!)

How to make the shift from employee to CEO - even if you're just getting started and don't have a team to support you.

Why the most successful CEOs prioritize stepping out of the day-to-day of their business to dream big and plan the next stage of their business growth

I'm so excited that my team is joining me for this live mini-training because they will share the real behind-the-scenes of how it's not always easy for me to stay in the role of CEO!

Want to join me for the CEO Retreat in DC? All the details and registration are here: http://www.rachealcook.com/ceo-retreat/

Enjoy!

Racheal

Jul 31, 2018
5 Books Every Entrepreneur Should Read
38:39

It's no secret that I'm an AVID reader... so today I thought it would be fun to share my 5 MUST READ books for entrepreneurs (and I'm giving them away to one lucky person)!

http://www.rachealcook.com/books-every-entrepreneur-should-read/

Jul 19, 2018
3 Ways to Make Time to Grow Your Biz
22:19

Nearly 20,000 entrepreneurs have participated in the Fired Up & Focused challenge over the years. I’ve noticed that one of the biggest struggles for most entrepreneurs isn’t that they don’t have amazing ideas to grow their businesses… it’s that they don’t have the TIME to work on the big picture!

I get it.

The day to day of running any business is full of things to do. Working with clients. Answering emails. Posting on social media. But all these tasks that fill most of our work days fall under the category of IN your business.

What about working ON your business? Do you have time to…

  • Write that book that you’ve been thinking about for years?
  • Create the group or online program that synthesizes everything you’ve learned working with your clients… and finally allow you to scale beyond your 1×1 work?
  • Implement the systems in your business that would automate or allow you to easily outsource everything from attracting new clients to making regular consistent sales of your products, programs, or services?

You know that these big picture ideas would be game changers in your business… suddenly you’d open up new revenue streams, reach and serve more people, and finally be working smarter.

But how do you get more dedicated time to work ON the big picture?

Here are 3 upgrades to help you build more CEO time into your business.

Jul 12, 2018
3 Mindset Shifts To Become a 6-Figure CEO
21:00

Last week I dove in with a pretty epic episode about the 6 lessons I have learned on this journey to becoming a multiple six-figure CEO of my business.

These are lessons that I see a lot of my peers and clients learning as they start making that transition from being a high five-figure entrepreneur to hitting six-figures and then trending towards multiple six-figures.

$150,000-$200,000 is a professional salary that replaces a lot of our former corporate salaries and then some. And that's really exciting, right?

But there are a few mindset shifts we need to go through in order to accomplish that.

Most of us start this business because we want to do work we love with people we love and be well-paid for it.

But when you break down the hours, you realize you might be getting to spend 50% of your time doing the actual work that you love and the rest of the time is spent running a business.

What happens to a lot of us is we start off doing all the things in our business and we get to a point where we just cannot grow.

We create this ceiling in how much we can grow our business. We max out on clients, then we max out on our prices, and then what are we to do? Where do we go next?

Here's a few mindset shifts that six-figure CEOs know that a lot of entrepreneurs who are struggling to hit that six-figure mark haven't embraced yet.

http://www.rachealcook.com/6-figure-ceo/

Jul 05, 2018
6 Lessons Learned Building a 6-Figure Business
35:32

Do you get frustrated when people say that you need to work smarter not harder? This is one of those concepts that used to frustrate me so much. I was raised by entrepreneurial parents who worked so incredibly hard to grow their business.

The idea of hard work was drilled into me from such a young age that it was essential to have a strong work ethic. We have been taught with the idea that to create success, to have a successful career, to build a successful business, you have to work hard.

However, some point we've all looked up to a hardworking man or women and noticed they only were able to reach a certain level.

BUT, at some point working harder creates a bottleneck in your business. It creates this area where you can no longer grow, and you limit, you put a ceiling on how much growth you can experience in your business.

We all have the same 168 hours a week, and there is just a point where working more is not the answer.

How do you get to that next level in your business?

http://www.rachealcook.com/6-figure-business-lessons/

Jun 28, 2018
Time for a Mid-Year Review to Hit Those 2018 Goals!
30:24

Do you feel like you're on track for your 2018 goals?

This is such a challenging time of year. Especially if you are like me, summer is upon us. If you have children and schools are being let out. Our schedules are being shaken up.

Things start to slow down and as an entrepreneur it can be one of those times where if you're not paying attention, then you might find yourself in that summer slow down where suddenly your business takes a back seat for the next two or three months.

By the time fall rolls around and you're ready to really go after those goals you've lost out on this amazing opportunity in front of you to just make it happen.

I know that for myself, sometimes those goals that you set at the beginning of the year shift. Sometimes you write down something at the beginning of the year and it changes as you go through the next few months.

I've already experienced this in my own business. So every time I get to June I go through this process that I call a mid year review.

I think it's so important every once in awhile to just press pause, take a little time off. Take a little CEO date for yourself and check in with your business to see if you are on track to achieve your big goals.

This is a process I take myself through and I take my clients through because it is so important to just press pause and actually reflect on your progress so far.

If you don't take time to get strategic then you can lose several months of momentum.

http://www.rachealcook.com/mid-year-review-2018/

Jun 14, 2018
Start Before You're Ready
13:36

 

Let me know if this sounds familiar to you. Have you ever said:

I'm not ready to take that step.

I'm not ready to sign up to work with a coach.

I'm not ready to put my website out there.

I'm not ready to do a Facebook Live.

I'm not ready to charge that much.

I'm not ready to attract that type of client.

I know I've had every single one of those thoughts. Here's what I just want to share with you if you have been letting the "I'm not ready" run the show.

"I'm not ready" is just your brain trying to keep you playing small and safe.

Saying "I'm not ready, I'm not ready to charge. I'm not ready to do a huge rebrand of my website. I'm not ready to work with a business coach. I'm not ready to hire a virtual assistant".

If that is the default that you're going to is "I'm not ready yet", that is a fear-based response.

http://www.rachealcook.com/im-not-ready/

Jun 07, 2018
Uncomplicate Your Business: May Q&A with Racheal
46:30

Over the last few weeks I have been sharing the Path to Predictable Profits, it has been an epic seven part Facebook Live series. It's been so much fun to share these lessons with you, things that will help you to grow your business to getting that consistent $5,000 a month or that consistent $10,000 a month.

After we covered all of that, now it's time for an Ask Me Anything!

Listen in as we cover:

  • "I'm interested to know more about how you mesh in-person trainings with online business. We do both and it's not always easy!" Answer at 4:30
  • "I would love tips to fill retreats and in-person events." Answer at 10:30
  • "As a locally based business with a 1x1 offering, I'm still struggling to figure out where to put more energy to build my practice. Where should I put my focus to get more peeps in the door?" Answer at 15:27
  • "Do you constantly monitor your analytics to see where you can make improvements? What processes do you have in place to make sure your ideal clients have a smooth process from prospect to buyer?" Answer at 20:08
  • "I'm very new to starting my own business. My biggest hurdle is knowing how to best seek out quality clients. I'm still employed in my 8-5 job and many of those clients would be great clients for my business. However, I feel that would be a conflict of interest. I need income until my business is stable, where else should I look for quality clients?" Answer at 27:33
  • "Do you have a resource to help me create my signature offering?" Answer at 33:37
  • "How did you know it was the right time to switch from The Yogipreneur to Racheal Cook MBA and how did you navigate that?" Answer at 40:11

http://www.rachealcook.com/uyb-may-qa/

May 31, 2018
Uncomplicate Your Business: April Q&A with Racheal
42:35

Listen in as we cover:

  • How do you create a model calendar or a 90 day plan when time can be so unpredictable? (answer at 1:10)
  • What is your process of creating content upgrades as DIYer? (answer at 8:27)
  • How do you deliver your content once you've created it? (answer at 11:20)
  • What are some strategies when you're tired, feeling distant with your business and just don't feel like selling or promoting anything? (answer at 15:33)
  • What are your tips for writing a great sales page for an online course? (answer at 26:16)
  • What are your tips for growing your tribe or warming up a new audience? (answer at 29:25)
  • Is the CEO retreat only for coaches? (answer at 32:25)
  • What are your tips for time management? Where do I even begin with prioritizing tasks? (answer at 35:02)
  • I started a blog a few years ago and I have neglected it a bit since. Do you recommend picking up where I left off or scrapping it and starting fresh? (answer at 38:26)
Apr 26, 2018
How to Avoid Shiny Object Syndrome & Stick To Your Plan
21:12

Us entrepreneurs - we are idea generating machines.

We see opportunities everywhere. We discover new solutions to old problems. On a daily basis we're inspired to create something new that could change the world.

Our biggest strength is can also be our biggest weakness. Those new ideas all too easily become shiny objects that hold us back from gaining the momentum we need to build a profitable, sustainable business.

http://www.rachealcook.com/shiny-object-syndrome/

Apr 12, 2018
Birthday Lessons from Rach
42:11

I'm so excited for today's show because the last few weeks for Uncomplicate Your Business, I have been sharing a lot about how you can design the life you love while you grow your dream business.

This is something that I feel like we leave out of the whole business building equation. We end up finding ourselves completely burned out, realizing that we haven't been taking care of our health, we haven't been spending quality time with our families, we haven't been having a life as we grow our business because we feel like we just have to hustle, hustle, hustle nonstop instead of finding that balance.

The last few weeks, we've been talking about how you can design your dream life while you grow your business. Today is an ask me anything, an ask me anything about how I manage to find that balance.

http://www.rachealcook.com/birthday-lessons-rach/

Mar 01, 2018
The surprising connection between living a life you LOVE and designing a profitable, sustainable BUSINESS.
24:57

After working with hundreds of heart-centered entrepreneurs… I’ve seen a pattern that many of us buy into {that’s actually setting us up for insane amounts of stress and anxiety in our businesses}.

While we all want to create a business and life we love, I see many of us DELAYING the life we love because we believe that FIRST we’ve gotta work our fingers to the bone to create a successful business.

The result?

Burnout.

Resentment.

And a nagging feeling that we aren’t ENOUGH.

Even if you absolutely love the work that you’re doing and adore your clients… if you’re life is all work and no play, it’s only a matter of time before you hit a limit to how much success, happiness, and freedom you’ll really be able to experience in your biz.

As a recovering workaholic, this is a pattern I know all too well.

http://www.rachealcook.com/why-lifestyle-design-matters/

Feb 22, 2018
Why More Hustle Isn't the Answer
30:13

Today, I’m getting a little controversial by saying MORE HUSTLE isn’t the answer to sustainable business growth.

Here’s the challenge and the issue that I really have with this hustle mentality. First of all, we don’t all have 12-18 hours a day to work. We just don’t.

For so many of us, there are other things that require our time and our attention. The idea that you could work 12-18 hours a day, like some sort of machine, is just not realistic.

http://www.rachealcook.com/why-more-hustle-isnt-the-answer/

Jan 18, 2018
Is Your Business Ready for Growth?
24:42

Have you ever had that moment where you think you’re doing the right things to grow your business...but you feel like a kid wearing your mom’s high heels, pretending to be a grown-up?

This is a pretty prevalent way to feel for most business owners especially in your first few years in business. We're surrounded by all the incredible success stories of $10,000 months and 6-figure launches... but when we don't see the same results using the same strategies, we wonder what we're doing wrong.

It comes down to this one simple question:: Is your business ready for growth?

http://www.rachealcook.com/stages-of-business/

Jan 11, 2018
How to Plan Your Best Week Ever
26:24

I have been working on today's podcast episode for so many months now. I've been thinking about it and planning it and now I'm just so excited to share this new strategy that I've been developing to help you plan your best week ever.

But before I dive into it, this week's content is based on something I have been using in my business and it's actually something I started developing because I realized a lot of my private clients were struggling with very specific things in their business.

What I started to see over and over again as I had conversations with them and sessions with them was the biggest reason they were struggling in these areas of business was because talking with me was the only time during their week that they had those things front and center in their mind.

The rest of the week it was really easy to forget about their big priorities. About what they needed to be focused on in their business. This is something that I understand. I get it.

If you don't have a strategy, a system, a tool to help you keep your biggest priorities in front of you all the time, it's really easy to forget them. It's really easy to push them to the side.

Ready? Let's dive in.

Dec 28, 2017
Best Year Ever Challenge Day 5
11:24

New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day.

Get Fired Up & Focused When You Plan Your Best Year Ever!

In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately!

http://www.rachealcook.com/best-year-ever/

Nov 10, 2017
Best Year Ever Challenge Day 4
07:02

New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day.

Get Fired Up & Focused When You Plan Your Best Year Ever!

In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately!

http://www.rachealcook.com/best-year-ever/

Nov 09, 2017
Best Year Ever Challenge Day 3
06:17

New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day.

Get Fired Up & Focused When You Plan Your Best Year Ever!

In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately!

http://www.rachealcook.com/best-year-ever/

Nov 08, 2017
Why You Can't WAIT For Success to Be Successful
26:40

Today, we're talking about why this mindset of waiting until you're successful, might be holding you back from creating that success in your business.

"When I'm successful, then I'll ... "

This is a question that really shook things up for me, because it showed me where I was holding myself back in my business and in my life.

And it can be one of those chicken, egg situations, right? You know you want up level your habits, and your team, and you technology, and your brand, but you need the clients and the cashflow, right? It can feel very tricky.

But it can also feel tricky when there's areas of your life you want to upgrade. Maybe you want to upgrade your home, or your car, or your office space, or go on vacation. But you feel like "I have to wait until I'm successful to do that. First I've got to put in all the long hours and all the hard work, right?"

Well, maybe not.

http://www.rachealcook.com/cant-wait-for-success/

Nov 08, 2017
Best Year Ever Challenge Day 2
08:15

New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day.

Get Fired Up & Focused When You Plan Your Best Year Ever!

In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately!

http://www.rachealcook.com/best-year-ever/

Nov 07, 2017
Best Year Ever Challenge Day 1
07:58

New Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day.

Get Fired Up & Focused When You Plan Your Best Year Ever!

In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately!

http://www.rachealcook.com/best-year-ever/

Nov 06, 2017
What is YOUR Definition of Success?
35:56

Like most children of the 80s and 90s, I was raised with a generation of girls who were told that we could grow up to have it all.

We could go to college. Break through the glass ceilings in corporate America. Bring home the bacon and fry in up in the pan.

We could achieve ANYTHING. And so we did.

More women than ever before are graduating college, scooping up Master’s degrees, and becoming doctors, lawyers, and professionals. We have incredible women in powerful positions, sharing how we can Lean In to become leaders, executives, and CEOs in our industries.

And yet, despite all of the progress women have made in the workplace over the last few decades, it’s simply not enough.

http://www.rachealcook.com/what-is-your-definition-of-success/

Nov 02, 2017
Do You Have a Blind Spot In Your Business?
33:42

There’s something funny that happens when you’re on the path of self-realization + personal development.

It doesn’t matter how many personality tests + assessments you take;

How many personal development, spirituality, and self-help books you read;

Or even which Abraham Hicks Law of Attraction CD you have playing in your car;

There’s still a blind spot that prevents us from fully seeing ourselves and recognizing the special something that we alone have to offer the world.

And that special something – it’s essential for smart savvy solopreneurs to stand out from the crowd!

Sadly, what makes us the most unique is usually something that we can’t easily recognize in ourselves. It comes so effortlessly that we brush it off. Surely if it was this easy, everyone can do this, right?

So because we can’t see this secret sauce, we look outside ourselves to experts and gurus to give us all the answers… only to realize that their cookie-cutter plans just don’t align with how we really want to do business.

http://www.rachealcook.com/business-blind-spot/

Oct 26, 2017
Why ‘Be Everywhere’ Is Bad Marketing Advice
32:08

We hear that we should be everywhere.

We should be on Facebook, Twitter, Instagram, and Pinterest. Last year it was Periscoping and Blabbing… and now we should be on Facebook Live!

We stress over blogging every week… no let’s make that a vlog… what if we make it a podcast!

And we also need to write a book. And we need to be speaking and attending all these conferences and events all around the world because networking is essential.

Then we need to be hosting webinars… having free clarity sessions… asking for referrals… doing all the things to build our business.

It’s overwhelming isn’t it?

One of the biggest challenges we face as entrepreneurs is simply understanding what strategies are the right ones to grow our unique businesses.

Without this clarity and focus in your marketing, it’s nearly impossible to gain real momentum in your business — adding more tips and tricks and tactics simply dilutes all the effort you put into a marketing strategy.

That’s right - adding MORE will often cannibalize the results of everything else you are working on.

http://www.rachealcook.com/be-everywhere-is-bad-advice/

Oct 19, 2017
The Last 90 Days of 2017… are you winding down or ramping up?
27:14

It’s official ya’ll… we’re down to the last 90 Days of 2017! Are you winding down or ramping up?

For some of us, we’ve already decided that 2017 is pretty much over. The holidays are just around the corner, we’re taking the kids to all their activities… it’s just easier to go with the flow than to focus on your big goals.

But in today’s episode of Uncomplicate Your Business, I wanna talk about why NOW is the perfect time to start ramping up and laying the foundation for 2018 in these last 90 Days. Today I’m sharing how you can use the last 90 Days of 2017 to really set yourself up for success in 2018.

http://www.rachealcook.com/winding-down-or-ramping-up/

Oct 13, 2017
What a Capsule Wardrobe can Teach You About More Ease and Less Stress in Your Business
24:59

Our topic today is all about what a capsule wardrobe can teach you about creating more ease and less stress in your business.

If you have been following me for a while, you might know that I am really, really passionate about simplifying my life, around keeping things simple; everything to how I prep our food to how we run our routines as a family to how we live a very minimalist lifestyle and that has also included a capsule wardrobe.

I want to share with you guys some lessons that I have learned in having a capsule wardrobe and how it really, really translates to your business.

If you guys are similar to me, I know for many, many years I would open the door to my closet, look at hangars and shelves full of clothes and still say to myself, “Oh, my gosh. I’m so overwhelmed. I have nothing to wear.”

I would want to get ready to go out for a date night or simply just wanting something that wasn’t yoga pants to put on and go out into the world and I would find myself getting upset, getting frustrated, feeling overwhelmed.

Then starts the negative self-talk spiral. “I’m too fat. Nothing fits me. Everything looks terrible.” You start to feel like you have no control and it starts with something as simple as your closet.

Over the past few years, one of the things that I’ve been doing in my own life has been embracing the concept of a capsule wardrobe.

http://www.rachealcook.com/capsule-wardrobe/

Oct 05, 2017
Are You Running Your Business or Is Your Business Running You?
23:59

Are you running your business or is your business running you? 

This is all about do you feel like you’re flying by the seat of your pants just to keep up with this crazy monster you’ve created called Your Business. If the answer is,

“Yeah, I’m feeling like I’m flying by the seat of my pants.  I’m just trying to play catch up on everything from my inbox to my marketing to all the things that I’m trying to do in my business.” 

Then you’re going to love what I have to talk about for today’s episode of the Uncomplicate Your Business Show.

Click here to read more

Sep 28, 2017
The Numbers of a 6-Figure Business
30:07

Today we're breaking it all down and talking about the numbers. We're going to talk about exactly what it means to have a six figure business.

If you happen to catch last week's episode on a big enough business then maybe you went through the process I shared with you to figure out what size your big enough business is and there were really two parts to determining the size of your big enough business.

This is the business. It is a perfect size for you so that you can enjoy your life right now. This is a jumping off point. It doesn't mean your big business can't grow.

And in last week's episode, I talked a lot about the growth trajectory my big business has gone as I've grown as an entrepreneur as I've transitioned different life stages and things have kind of shifted and evolved for me personally.

Click here.

Sep 21, 2017
How to Reduce Your Stress to Dollar Ratio
37:59

Let's dive into how to reduce your stress to dollar ratio in your business.

This is a concept that has completely transformed the way I approach my business everything from how I market my business how I run my business behind the scenes.

For every single offering that you have you have to be aware of the fact that there is a level of stress associated with it.

Read more here.

Sep 14, 2017
Why a Big Enough Business is the Key to Designing a Business and Life You Love
45:05

Today, we’re talking about why a big enough business is the key to designing a life and business you love.

As an entrepreneur who teaches other entrepreneurs how to design a lifestyle business, I have to say that I see a lot of hype. Not a day goes by when my Facebook newsfeed doesn’t include some variation of:

  • “Reach and make millions,”
  • “Don’t let your small business make you small minded,”
  • “How I made seven figures in 10 months and you can to.”

As someone behind the scenes, with my own clients and my business BFFs, my colleagues and peers; I know that what we see on social media and on people’s fancy websites, it is just part of the picture.

We talk all about the end results. You know, those dollar dollar bills. We might get a glimpse into their real lifestyle, which of course, is complete with fancy, lavish vacations and expensive cars.

It’s so easy to believe that bigger is better, that a six, seven or eight figure business equals finally having that freedom that we’re all seeking. But here’s the problem...

http://www.rachealcook.com/episode64

Sep 07, 2017
Episode 63: TMI - Why You're Stuck and Overwhelmed
16:33

Today, we’re talking about how to much information can be keeping you stuck and overwhelmed. Let’s dive in.

It’s no secret that I am a complete lifelong student. Nothing makes me happier than learning something new. Learning just excites me. My favorite time of year is back to school.

A bouquet of fresh pencils and a brand new clean notebook is my love language. You will find my nose in a book any day of the week. But, too much information could actually be one of the biggest reasons why so many entrepreneurs are kind of stuck in this entrepreneurial purgatory where they’re not making any progress in their business.

This really hit home for me not too long ago. I was having a conversation with an incredibly smart woman who had a brilliant idea for her business. This is somebody who is highly educated.

She has all the advanced degrees, she has all the certifications and that desire to learn. That predisposition to educating herself first had followed her into her business. But it was actually at her detriment.

Click here to read more.

Aug 31, 2017
Episode 62: Why More Hustle Isn't the Answer
24:56

There’s a strong entrepreneurial culture of hustling 24/7. As if we can just work ourselves nonstop. The truth is, I really think this is setting up so many entrepreneurs on the fast track to burnout.

When I look at the statistics that 80% of new businesses shut down within the first few years, I really feel like I have some strong support on this one.

Here’s the challenge and the issue that I really have with this hustle mentality. First of all, we don’t all have 12-18 hours a day to work. We just don’t.

For so many of us, there are other things that require our time and our attention. The idea that you could work 12-18 hours a day, like some sort of machine, is just not realistic.

http://www.rachealcook.com/episode62

Aug 24, 2017
Episode 61:: How to Work with The Dream Team
33:11

When it comes to working with new team members, I tend to hear from people is they feel like they hired a great person, but then a month or two into that working relationship, they just tell me, "It is not working. I don't know what's going on".

And on the other end of that relationship, chances are the person they just hired is sitting there going, "This person doesn't communicate very well. I don't know what they really actually want from me."

So today's conversation is so incredibly important. It's all about setting expectations and having clear communication.

www.rachealcook.com/episode61

Aug 16, 2017
Episode 60: How to Build The Dream Team
31:26

Today, we are continuing The Dream Team series and we're talking with my team about what you need to know when you're getting ready to hire your dream team.

You've already determined from the last episode, that it's time to bring some support into your business. Now, you have to figure out, where do you find the right fit, so that you don't waste a ton of time, energy, and money trying to figure out the right person to be helping you behind the scenes.

I have to say, this is one area that we do pretty darn well. Most of my team has been with me for years. Amber has been working behind the scenes with me for five or six years now and Katie and Lane for a little over three almost four years. That's pretty unusual, especially in this online business space.

www.rachealcook.com/episode60

Aug 10, 2017
Episode 59:: Are You Ready for the Dream Team?
20:37

Do you need real support behind the scenes in your business? Maybe the idea of hiring a team has been a little overwhelming or you're just not sure if you're ready to bring some people in behind the scenes.

Having a team in place really makes my life as an entrepreneur much, much easier. It allows me to focus on the high-impact activities that are both going to reach more people, serve more people, and help me to continue grow the business.

Today my team is joining me to help share some insight into what they see behind the scenes in my own business and many other businesses to answer the question, are you ready for the dream team?

www.rachealcook.com/episode59

Aug 03, 2017
Episode 58: Keeping it Simple as You Scale Your Business with Denise Duffield-Thomas
55:33

I have some important questions to ask you today.

  • Do you ever wish that you didn't have to deal with money?
  • Have you ever had a hard time quoting a price to a potential client?
  • Or, have you ever struggled to say, "hey, I need you to pay me" now?

These are common challenges that a lot of entrepreneurs face, but we don't seem to talk about it a whole lot. That's why I wanted to introduce you to my dear friend and Money Mindset Mentor, Denise Duffield-Thomas.

Denise is somebody who just inspires me, I've absolutely loved watching her business over the last five or so years, because not only has she really started an important conversation around Money Mindset for women entrepreneurs.

I hope you enjoy this incredibly insightful conversation with Denise about making your money work for you, around money mindset, and around how less really can help you earn more.

Let's dive in.

Jul 20, 2017
57: Evolution of the Entrepreneur Catherine Middlebrooks
48:13

If this is the first episode you've ever listened to of the Uncomplicate Your Business Podcast, one, I hope you absolutely love it, and two, I hope you listen in to the previous three episodes because I have been talking with some incredible women entrepreneurs about their entrepreneurial journey.

What makes this summer series different is we are not talking about the highlight reel. We're not talking about how they went from being bankrupt to being a millionaire seemingly overnight.

We are talking the real journey, the hard decisions, the sleepless nights, the frustrations when you want to just throw your laptop out the window, because this is the reality of being an entrepreneur.

I feel like so many entrepreneurs in those first few years would just hang in there and really figure it out for themselves if they knew that the hype that you hear, the highlight reel stories that are out there, those are the exception, not the rule.

For every 100 entrepreneurs, there might be one you have that zero to six figures overnight or zero to seven figures in a year story. For the vast majority of entrepreneurs, that's just not the case. That doesn't mean you did anything wrong. It means there is a lot that goes into being an entrepreneur.

It's going to take some work. It's going to take some clarity. It's going to take being willing to show up even when it gets hard.

Today, we are wrapping up this entire interview series talking to Catherine Middlebrooks of brb yoga. There are so many nuggets that she is about to share that I really hope you catch as we go through this conversation. I'll share with you this, Catherine has absolutely blown me away.

Let's dive in!

Jul 13, 2017
56: Evolution of the Entrepreneur :: Hannah Branigan
43:09
Jul 11, 2017
55: Evolution of the Entrepreneur with Veronica Grant
32:58

In the last episode of this series, episode 54, with Worthy and Well founder Casey Berglund, we walked through her journey of fusing all of these interests, yoga, mindfulness, nutrition, health coaching, into one brand Worthy and Well and where that has led her today on a cross-country trip across Canada.

Now, we're going to have a conversation with Casey's business BFF, Veronica Grant. This is one of my favorite things, seeing my students find each other and really cheer each other on. What I love about Veronica, without giving it away, is how she really learned to listen to the people that she's serving, to figure out the right next step for her and her business.

You ready? Let's dive in.

Jul 05, 2017
EP: 54 Evolution of the Entrepreneur:: Casey Berglund
41:14

Today, I am so excited to kick off this very special summer series of interviews to inspire you as you go through the entrepreneurial journey. Especially if you're maybe still in those early stages you're still in year one or two or three.

Not too long ago, I was having a little Skype date with my dear friend and client Casey Berglund who is just incredible as you're going to hear in our conversation.

We were catching up and we were saying, "I can't believe it's been a couple of years now that we've known each other," and that I've seen these incredible changes in her business and these tweaks and pivots she's taken along the way that now she is so incredibly happy and fulfilled and excited about her business.

But it didn't happen overnight, it took some work. It took really rolling up her sleeves, and it took making some hard decisions doing hard things is a big part of this journey.

What she said to me after we had this little catch up date, I was so excited about what she's been up to in her big cross-country road trip. She's going to tell you all about in our conversation, but what really came to mind and what she said was,

"I wish I would have heard more stories about this journey and not the highlights but really the hard moments, the hard decisions the times where you really have to lean into the challenge and you lean in with so much faith that you can make it happen.

That would have helped me so much more. More people need to hear about what we just talked about this journey over the first few years."

That's what this series is. Casey is of course the person who came up with this great idea as we were checking in with each other a few months ago, so I'm so excited to kick off with Casey Berglund. I hope you enjoy this conversation.

Let's dive in.

Jul 03, 2017
52: Make the Most of the Summer Slowdown
25:49

Understanding these natural seasons of your business can really set you up for success and help you to take off running in the fall.

For many entrepreneurs, especially us mamapreneurs, us working moms who are juggling kids who are off on their spring break or summer break, summer can bring a dip in new clients and revenue.

Whether we're just juggling our own family during that time, or it's a time of year where our own students and clients are off on vacation and they're not thinking about coming in to see us or to work with us, it can feel really easy to slip into those lazy days of summer.

I want you to know that the summer slowdown is a perfect time to build your business.

Jun 21, 2017
51: Stay on Track with a Mid-Year Review
29:02

About six months ago, in December of 2016, I had an episode that was all about how to do a year in review and set yourself up for success in the new year.

The truth is, it feels like New Year’s gets all the glory, that’s when everybody is dreaming big and they’re setting smart goals, but by June chances are your goals, your priorities, things going on in your business, might have changed.

I want you to know that this is totally normal.

When you are a solopreneur or you’re running a small business where you are the one in charge of pretty much everything going on, things can shift pretty quickly.