The Law Firm Marketing Minute

By Spotlight Branding

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Category: Marketing

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Subscribers: 12
Reviews: 0
Episodes: 920

Description

The best podcast for law firm owners looking to grow their firms. We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm. If you get any value out of today's episode, we simply ask that you share it with a friend!Thanks for listening! 

Episode Date
What It Takes to Get Your Law Firm Listed on ChatGPT
Jul 22, 2025
Big Shift in Search Is Changing How Clients Find Lawyers
Jul 21, 2025
Choosing the Right #%$@!# Words To Say - PT 2
Jul 18, 2025
Is This the Worst Legal Ad of All Time?
Jul 17, 2025
Is This Law Firm Billboard Bad or Just Okay?
Jul 16, 2025
Which Word Is Better for Your Legal Ads
Jul 15, 2025
Stop Saying 'Fight'; Use This Word Instead
Jul 14, 2025
Choosing the Right #%$@!# Words To Say - PT 1
Jul 11, 2025
This Switch Will Make a Big Difference
Jul 10, 2025
Clarity Beats Cleverness Every Time
Jul 09, 2025
Repel Bad Leads With Smarter Content
Jul 08, 2025
Nail the Message With Copy That Converts
Jul 07, 2025
Facebook Ads, Email Marketing & Everything Between - PT 2
Jul 04, 2025
Effective Legal Ads Start with the Right Budget
Jul 03, 2025
Digital Ads That Attract Urgent Clients
Jul 02, 2025
How to Lower the Entry Barrier with Smarter Ads
Jul 01, 2025
How to Know When Your Audience Is Ready to Buy
Jun 30, 2025
Facebook Ads, Email Marketing & Everything Between - PT 1
Jun 27, 2025
How to Identify Ideal Clients Across Multiple Practice Areas
Jun 26, 2025
How to Make Content Your Clients Actually Want
Jun 25, 2025
Why Your Ideal Clients Buy
Jun 24, 2025
Marketing Without a Goal Is Useless
Jun 23, 2025
Meta Andromeda Is Here—And Digital Ads Will Never Be the Same
Jun 20, 2025
Meta Ads Are Getting a Whole Lot Smarter
Jun 19, 2025
Netflix vs Cable: The New Generation of Advertising
Jun 18, 2025
Marketing Fails Without the Fundamentals
Jun 17, 2025
How Meta’s Ad System Just Got Personal
Jun 16, 2025
How to Build Your Timeless Content Library
Jun 13, 2025
How to Know If Your Content Marketing Is Working
Jun 12, 2025
Proven Ways to Build Loyal Fans of Your Law Firm
Jun 11, 2025
We are Entering the Big Leagues! Are You Ready?
Jun 10, 2025
AI is Absolutely Disrupting Marketing on a Grand Scale
Jun 09, 2025
2025 Is the Year to Make AI Your Ally
Jun 06, 2025
The Coolest Tool That ChatGPT Has
Jun 05, 2025
AI Helps, But It Can't Replace This
Jun 04, 2025
Why Veo 3 Matters to Lawyers
Jun 03, 2025
The AI Revolution–What Small Law Firms Must Know
Jun 02, 2025
Become the Leader Your Law Firm Needs feat. Steph Tuss
May 30, 2025
The Right Way to Train Your Team (So You Can Let Go)
May 29, 2025
The Secret to Getting 100% Team Buy-In
May 28, 2025
How to Make Your First Hire (Without Having Your Sh*t Together)
May 27, 2025
The Chicken & the Egg of Law Firm Growth
May 26, 2025
Law Firm Marketing in 2025: What's Trending
May 23, 2025
Are You Spending Enough on Marketing? Most Law Firms Aren't
May 22, 2025
Build a Law Firm Brand Without Spending a Dime on Ads
May 21, 2025
The Biggest Worries Solo & Small Law Firms Have This Year
May 20, 2025
The Big Disconnect in Law Firm Marketing
May 19, 2025
The Truth About Conversions: What Law Firms Need to Know
May 16, 2025
You’re Not Forgotten—You’re Just Forgettable
May 15, 2025
Are Leads Leaving? Good! Your Funnel is Working
May 14, 2025
Why Clicks Mean Nothing Without Conversions
May 13, 2025
Why Conversion Takes 1,000 Ideas
May 12, 2025
Best Of: How Law Firm Owners Save Their Sanity feat. Marc Cerniglia
May 09, 2025
Best Of: Building Your Law Firm One Relationship at a Time feat. Lisandra Matos
May 08, 2025
Best Of: Women Changing the Face of Law feat. Molly Hough
May 07, 2025
Best Of: The Power of a Self-Published Lawyer feat. Joel Ankney
May 06, 2025
Best Of: How Lawyers Can Master YouTube feat. Jeff Hampton
May 05, 2025
Copywriting 101 for the Legal Marketers
May 02, 2025
What Part of Your Copy ACTUALLY Matters?!
May 01, 2025
What is Stopping Your CTAs From Converting
Apr 30, 2025
The Right Words Attract the Right Clients
Apr 29, 2025
Copywriting Isn’t Fluff – It’s Strategic Persuasion
Apr 28, 2025
What Makes People Click (And Clients Call)
Apr 25, 2025
How to Turn Common Questions Into New Business
Apr 24, 2025
What’s the Most Powerful Marketing of All? This Is
Apr 23, 2025
One Simple Website Page That Can Turn Visitors Into Clients
Apr 22, 2025
The Emotion That Built Empires—and Still Works in 2025
Apr 21, 2025
The Small Law Firm Hiring Masterclass feat. Brett Trembly
Apr 18, 2025
The Hire That Separates Struggling Firms from Thriving Ones
Apr 17, 2025
The Best Hiring Process You’ve Never Heard Of
Apr 16, 2025
How Your New Hires Can Become Nightmares
Apr 15, 2025
Hire Someone Smarter Than You. Thank Me Later.
Apr 14, 2025
What Law School Didn’t Teach Me About Scaling a Firm (But I Had to Learn Fast) feat. Brett Trembly
Apr 11, 2025
Why Every Small Firm Needs a Billing Assistant—ASAP
Apr 10, 2025
This Successful Lawyer Will 'Never, Ever' Make This Mistake Again
Apr 09, 2025
You Didn’t Build a Business—You Bought Yourself a Job
Apr 08, 2025
Hiring as a True Solo—What I Wish I Knew Sooner
Apr 07, 2025
The Substance of Facebook Ads–What Matters
Apr 04, 2025
Facebook Can Find Your Ideal Clients—Here’s How
Apr 03, 2025
How to Set Your Cost of Acquisition Like a Pro
Apr 02, 2025
The Anatomy of a Successful Call Me Now Campaign
Apr 01, 2025
3 Must-Answer Questions Before Running Facebook Ads
Mar 31, 2025
Facebook Ads for Beginners: What You Need to Know
Mar 28, 2025
Which is Right For Your Firm: Facebook or Google Ads?
Mar 27, 2025
Where to Advertise Your Law Firm Without Much Competition
Mar 26, 2025
What Worked on Facebook in 2015 (Why It Fails in 2025)
Mar 25, 2025
Facebook Ads Aren’t Google Ads—Here’s Why That Matters
Mar 24, 2025
Why People Ignore or Forget Your Law Firm – Marketing Insights
Mar 21, 2025
A Big Reason Why Law Firms Lose Leads Forever
Mar 20, 2025
How to Be Incredibly Efficient with Lead Magnets
Mar 19, 2025
The Marketing Psychology Behind Landing Pages That Convert
Mar 18, 2025
Building the Perfect Landing Page For Your Law Firm
Mar 17, 2025
Keeping Up With SGE – Google's SEO AI Tool
Mar 14, 2025
The Upside of SGE – An Opportunity for Small Law Firms
Mar 13, 2025
A Smarter Approach to Legal Content That Wins Clients
Mar 12, 2025
You’re Already Creating Good Content—Here’s How to Make It Great
Mar 11, 2025
The Shift Happening With Search Generation
Mar 10, 2025
Digital Ads for Law Firms: What Works, What Doesn’t, and How to Win
Mar 07, 2025
The Key to Making Digital Ads Work BETTER
Mar 06, 2025
The Missing Piece That Makes Your Marketing Tools Actually Work
Mar 05, 2025
The Honest Truth: Most Marketing Agencies Don't Do Enough of This!
Mar 04, 2025
Where Law Firms Go Wrong with Digital Ads
Mar 03, 2025
Blockbuster-Level Marketing That Captivates Your Audience
Feb 28, 2025
One Simple Trick to Improve Your Direct Mail Marketing
Feb 27, 2025
How to Write Blogs Your Audience Actually Wants to Read!
Feb 26, 2025
Social Media Practices Aren't New–Hollywood's Been Doing It For Years
Feb 25, 2025
How to Structure Social Media Content for Maximum Impact
Feb 24, 2025
The Secret to Hiring Top Talent—Even on a Budget
Feb 21, 2025
The #1 Competitive Advantage For Smaller Law Firms
Feb 20, 2025
How Successful Small Law Firms Afford Top Talent
Feb 19, 2025
Many Lawyers Should NOT Be CEO. Here's Why
Feb 18, 2025
How to Fire Yourself—And How This Helps Your Law Firm Grow
Feb 17, 2025
Marketing's 5 Love Languages
Feb 14, 2025
How to Make Your Brand Unforgettable (Without Being a Stalker!)
Feb 13, 2025
If You Master This, Then You Master Marketing
Feb 12, 2025
How Giving Away the Right Stuff Creates ROI
Feb 11, 2025
The Best Way Small Law Firms Build Community
Feb 10, 2025
Going Beyond 'Case Closed': How Small Law Firms Get More Business
Feb 07, 2025
This Pitfall Traps Lawyers in Mediocrity
Feb 06, 2025
The Small Details That Bring Big Clients
Feb 05, 2025
The Way Successful Law Firms Keep Their Clients First
Feb 04, 2025
Why We Feel So Driven to Help Lawyers
Feb 03, 2025
Is AI Misunderstood? What Lawyers Must Know for 2025
Jan 31, 2025
Have You Ever Thought About AI Like This?
Jan 30, 2025
What Limits ChatGPT + What Makes It Shine
Jan 29, 2025
What a Legal Content Expert Wants You to Know About AI
Jan 28, 2025
Groundhog Day for AI: The Loop That Could Limit It
Jan 27, 2025
How Your Law Firm Will Reach Gen Z Clients In 2025
Jan 24, 2025
The #1 Video Platform to Find Gen-Z (May Not Be What You Think)
Jan 23, 2025
How to Hook and Close with Killer CTAs
Jan 22, 2025
How This Simple Social Media Tactic Can Create Results
Jan 21, 2025
Why Small Firms Need a New Take on Virality
Jan 20, 2025
The Art of the World's Best Marketing Strategy
Jan 17, 2025
Here's What the Michelin Guide Teaches Us About Marketing
Jan 16, 2025
How Giving Away Your Expertise Doesn't Hurt Your Business
Jan 15, 2025
Your Marketing is Broken Without This Relationship
Jan 14, 2025
Disruptive Media Done Right Does This
Jan 13, 2025
SGE: The AI That's Disrupting Law Firm Marketing Strategies
Jan 10, 2025
Is Your Law Firm Accountable for Google's AI Mistakes?
Jan 09, 2025
This AI Could Make Your Website Obsolete?
Jan 08, 2025
What if SGE is Inaccurate?
Jan 07, 2025
Google’s Latest AI Breakthrough: What You Need to Know
Jan 06, 2025
Best of LFMM: Our Favorite Mental Health Book
Dec 27, 2024
Best of LFMM: Mental Health Wrap Up
Dec 26, 2024
Best of LFMM: It's Okay Not To Be Okay
Dec 24, 2024
Best of LFMM: A Quick Mental Health Check In
Dec 23, 2024
Hot Lawyers Don’t Let Their Leads Go Cold
Dec 20, 2024
What's Worse For Small Law Firms: Bad Content or No Content?
Dec 19, 2024
A Fresh Breath of Perspective on Social Media
Dec 18, 2024
This Is Why Your Social Media Feels So Annoying Lately
Dec 17, 2024
How to Earn the Cold Shoulder—Fast
Dec 16, 2024
The #1 Risk for Small Law Firms [and How to Avoid It]
Dec 13, 2024
Most Small Law Firms Take This Risk; Are You One Of Them?
Dec 12, 2024
Lawyers Are Artists, Just Not In This Way
Dec 11, 2024
Why Seeing Every Call as a Sales Pitch Holds You Back
Dec 10, 2024
Law Firm Goals Are Dead Without This Strategy
Dec 09, 2024
How Santa Claus Could Be Killing Your Law Firm
Dec 06, 2024
Learn to Be Proactive: It’s What Winning Firms Do
Dec 05, 2024
Your Marketing Needs This, But You're Not Going to Like It
Dec 04, 2024
Stop Screwing Over Your Future Self
Dec 03, 2024
Stop Saying ‘After the Holidays’—Here’s Why
Dec 02, 2024
Don't Overstuff Your Bird - Truth About Keywords
Nov 29, 2024
The 60-Second Guide to Better Blogs
Nov 28, 2024
Are Your Blogs Being Bullied?
Nov 27, 2024
How to Lose Your Blog Readers in Seconds!
Nov 26, 2024
Keywords Won’t Save Your Legal Blogs—What Will?
Nov 25, 2024
The High Cost of Mishandling Your Law Firm’s Data feat Sachin Bakhai
Nov 22, 2024
Stop Guessing—What Actually Motivates Your Team to Build Revenue
Nov 21, 2024
Your Data Is a Hot Mess—How to Clean It Up
Nov 20, 2024
If Your Law Firm's Data Sucks, Here's Why You're Wrong!
Nov 19, 2024
Tracking the Right Numbers: Data Every Firm Should Know
Nov 18, 2024
What I Want You to Know About Social Media
Nov 15, 2024
What You Need To Know About Social Media Growth
Nov 14, 2024
3 Social Media Metrics Worth Keeping Track Of
Nov 13, 2024
Your Social Media's Best Friend
Nov 12, 2024
Is This the "Secret" to Social Media Growth?
Nov 11, 2024
Don't Judge By the Cover: How Publishing a Book Helps Lawyers feat. Joel Ankney
Nov 08, 2024
Are Books the New Business Cards for Lawyers?
Nov 07, 2024
How a Lawyer Brought In Over 1000 More Billable Hours on the Side
Nov 06, 2024
Books Boost Your Brand and Billables
Nov 05, 2024
Write, Publish, Succeed: Self-Publishing Tips for Solo Lawyers
Nov 04, 2024
Does the Election Actually Hurt Your Law Firm's Business?
Nov 01, 2024
Best of LFMM: Scary Legal Marketing Mistakes feat John Hinson
Oct 31, 2024
What Scares Me: The Scary Reality of Mental Health for Lawyers
Oct 30, 2024
What Scares Me: Most Lawyers are Given the Wrong Expectations of ROI
Oct 29, 2024
What Scares Me: How Slow Adaptation Creates Bad Situations
Oct 28, 2024
3 King-Sized Candy Bar Tips For Social Media
Oct 25, 2024
Can Non-Lawyers Write Great Legal Blogs For Your Firm?
Oct 24, 2024
The Best Way to Drive Up Success
Oct 23, 2024
Farming vs Hunting: The Best Way That Law Firms Handle Leads
Oct 22, 2024
The Best Way To Uplift Your Law Firm's Marketing
Oct 21, 2024
How AI Helps Small Law Firms Swim with the Big Fish feat. John Newton
Oct 18, 2024
How AI Is More Important To Lawyers
Oct 17, 2024
AI Like You've Never Seen It Before
Oct 16, 2024
AI is More Advanced Than You Think – Is Your Law Firm Ready?
Oct 15, 2024
System Update: Why Law Firms Must Embrace AI Now
Oct 14, 2024
Lights, Camera, Clients: YouTube for Law Firms feat. Jeff Hampton
Oct 11, 2024
Sales Cycles and Content Strategy: The Connection Many Law Firms Miss
Oct 10, 2024
Is There a Shortcut to YouTube Success?
Oct 09, 2024
The Beginner's Blueprint for YouTube
Oct 08, 2024
Mastering YouTube as a Busy Lawyer: an Overview
Oct 07, 2024
A Month's Worth of Social Media Video Content: Step By Step
Oct 04, 2024
Streamlining Your Legal Blogs: Step by Step
Oct 03, 2024
This is Making SEO Obsolete for Law Firms
Oct 02, 2024
Keeping Your Law Firm's Lights On Thru Social Media
Oct 01, 2024
Tips For Building a Priceless Community on Social Media
Sep 30, 2024
Is Your Law Firm Invisible? Why Staying Top of Mind Matters feat. Sarah Henneman
Sep 27, 2024
Intimate Marketing is Key for Your Law Firm
Sep 26, 2024
Why Your Favorite Brands Trust This Marketing Strategy
Sep 25, 2024
Content Makes Your Law Firm Exist
Sep 24, 2024
How Your Law Firm’s Brand Could Be Failing You
Sep 23, 2024
4 Legal Marketing Myths Holding Your Firm Back feat. Jana Eatman
Sep 20, 2024
Your Legal Blogs Could Be Turning People Away!
Sep 19, 2024
Is Marketing Necessary If Your Law Firm Doesn't Want to Grow?
Sep 18, 2024
A Severely Overlooked Opportunity in Law Firm Marketing
Sep 17, 2024
A Shocking Stat About Email Marketing
Sep 16, 2024
4 Social Media Pitfalls for Law Firms
Sep 13, 2024
Wrong Type of Content: The 4th Horseman of Social Media Failure
Sep 12, 2024
Wrong Expectations: The 3rd Horseman of Social Media Failure
Sep 11, 2024
Lack of Consistency: The 2nd Horseman of Social Media Failure
Sep 10, 2024
Vanity Metrics: The 1st Horseman of Social Media Failure
Sep 09, 2024
Improving Lives for Women in Law feat. Molly Hough
Sep 06, 2024
How to Build a Better Future
Sep 05, 2024
How One Lawyer Went from Burnout to Thriving
Sep 04, 2024
Bad Advice Many Lawyers Still Follow
Sep 03, 2024
The Biggest Obstacle for Women in Law
Sep 02, 2024
The Brand You Didn't Know You Had
Aug 30, 2024
Redefining Marketing & Branding pt 2
Aug 29, 2024
Redefining Marketing & Branding pt 1
Aug 28, 2024
By Far, How Your Law Firm Should Be Marketing Itself
Aug 27, 2024
The Factual Truth About SEO For Law Firms
Aug 26, 2024
Attracting & Hiring Rockstars For Your Firm feat. Ryan Kimler
Aug 23, 2024
Effective Ways to Secure the Best Talent
Aug 22, 2024
The Essential Pieces For a Financially Healthy Law Firm
Aug 21, 2024
3 Big Financial Numbers Firm Owners Need to Know!
Aug 20, 2024
Biggest Struggles Hurting Law Firms' Hiring Process
Aug 19, 2024
Proven Ways to Grow Your Social Media Organically
Aug 16, 2024
3 Things You Should Know About TikTok
Aug 15, 2024
2 Proven LinkedIn Tactics
Aug 14, 2024
3 Best Practices on Meta (Facebook & Instagram)
Aug 13, 2024
Essential Social Media for Your Law Firm
Aug 12, 2024
Know & Grow: Captivate Your Audience feat. Lisandra Matos
Aug 09, 2024
Setting Your Firm Up For Long-Term Success
Aug 08, 2024
The Power of Knowing Your Audience
Aug 07, 2024
What Law Firms Should/Shouldn't Do!
Aug 06, 2024
An Inspiring Story for Aspiring Lawyers
Aug 05, 2024
The Journey of a Law Firm Owner part 2 feat. Chris Clark
Aug 02, 2024
The Best Clients DON'T Come From Google
Aug 01, 2024
The Smart Way This Law Firm Sets Its Rates
Jul 31, 2024
Attracting Better Clients Prevents This!
Jul 30, 2024
Law Firm Owners, Do You Agree With This?
Jul 29, 2024
The Journey of a Law Firm Owner part 1 feat. Chris Clark
Jul 26, 2024
Do NOT Act Like THIS Lawyer!
Jul 25, 2024
What Growing Your Team Means For Your Firm
Jul 24, 2024
Legal Blogs from a Law Firm Owner's Perspective
Jul 23, 2024
This Episode is a Selfish Plug (Client Story)
Jul 22, 2024
Find Your Fit in the Legal World feat. Jacob Hoyle
Jul 19, 2024
Mental Health & Legal Entrepreneurs
Jul 18, 2024
Successful Entrepreneurs Do This to Stay Motivated
Jul 17, 2024
This Builds Community Better Than Anything
Jul 16, 2024
Some Advice from a Successful Entrepreneur
Jul 15, 2024
The Equation for Better Law Firm Clients
Jul 12, 2024
Don't Waste Your Time!
Jul 11, 2024
How Branding Supports Any Law Firm Goal
Jul 10, 2024
The Most Overlooked Aspect of Legal Branding
Jul 09, 2024
The Tried & True Marketing Method That Law Firms Need
Jul 08, 2024
The Art of Law Firm Growth (Without Lead Gen) feat Fanny Cohen
Jul 05, 2024
This Method Remains Undefeated In Legal Marketing
Jul 04, 2024
The Real Way That Law Firms Maximize Referrals
Jul 03, 2024
The Myth About Law Firm Referrals
Jul 02, 2024
Law Firms That Capitalize On This Are Winning!
Jul 01, 2024
Tell Your Story, Grow Your Law Firm feat. John Hinson
Jun 28, 2024
The Not-So-Secret Way Law Firms Get More Clients
Jun 27, 2024
How to Effectively Use Story In Your Legal Marketing
Jun 26, 2024
Don't Cross This Line In Your Legal Marketing!
Jun 25, 2024
How to Earn Your Audience's Trust
Jun 24, 2024
Systems for Success feat. Megan Beaver
Jun 21, 2024
If You Feel Like You're Drowning, Listen To This!
Jun 20, 2024
How Our VP Leveled Up Our Ops Department
Jun 19, 2024
What's Holding Many Law Firm Owners Back?
Jun 18, 2024
The System that Creates Systems
Jun 17, 2024
Creating an Effective Marketing Plan From Scratch pt 2
Jun 14, 2024
Taking Your Law Firm to the Next Level
Jun 13, 2024
The Best Marketing Plan Strategy for Law Firms
Jun 12, 2024
Why You May Need to Rethink Your Firm's Marketing Plan
Jun 11, 2024
A Sh*tty Written Marketing Plan is Better Than This!
Jun 10, 2024
Creating an Effective Marketing Plan From Scratch pt 1
Jun 07, 2024
Building Version One of Your Legal Marketing Plan
Jun 06, 2024
Legal Marketing Strategy vs Plan - A Chicken vs Egg Question
Jun 05, 2024
Why Having Marketing Categories Matters a LOT!
Jun 04, 2024
4 Elements a Legal Marketing Plan Absolutely Needs - Ep 690
Jun 03, 2024
Humanizing Your Law Firm’s Image - Ep 689
May 31, 2024
Lawyers, You're Not the Hero and That's Okay! - Ep 688
May 30, 2024
How StoryBrand Can Level Up Your Law Firm - Ep 687
May 29, 2024
Let Video Content Do the Heavy Lifting - Ep 686
May 28, 2024
Personality vs. Professionalism in the Law Firm - Ep 685
May 27, 2024
The Power of Effective Client Communication in Your Firm (feat. Marc Cerniglia) - Ep 684
May 24, 2024
The Best Practice That Gets Your Law Firm MORE (feat. Marc Cerniglia) - Ep 683
May 23, 2024
How Content Can Show Your Law Firm's Good Energy (feat. Marc Cerniglia) - Ep 682
May 22, 2024
The Best Way to Handle Negative Reviews (feat. Marc Cerniglia) - Ep 681
May 21, 2024
The Best Way Law Firms Create Client Loyalty (feat. Marc Cerniglia) - Ep 680
May 20, 2024
Mental Wellness in the World of Law - Ep 679
May 17, 2024
The Importance of Physical Fitness to Mental Wellness - Ep 678
May 16, 2024
Our Favorite Mental Health Book - Ep 677
May 15, 2024
Actionable Steps to Better Mental Wellness - Ep 676
May 14, 2024
Scary Mental Health Stats in the Legal Industry - Ep 675
May 13, 2024
The A to Z Social Media Guide for Law Firms - Ep 674
May 10, 2024
What Kind of Content Works Best? - Ep 673
May 09, 2024
How Social Media Works for Law Firms - Ep 672
May 08, 2024
The Art of Content Multiplication - Ep 671
May 07, 2024
The Social Media Diet for Law Firms - Ep 670
May 06, 2024
Content's Impact on Direct Marketing - Ep 669
May 03, 2024
Content Does Wonders For Your Law Firm - Ep 668
May 02, 2024
These Put Your Law Firm in the Fast Lane - Ep 667
May 01, 2024
Bridging the Gap to Get More Clients - Ep 666
Apr 30, 2024
Content vs. High Threshold Offers - Ep 665
Apr 29, 2024
The 5 Stages of Awareness for Legal Marketing - Ep 664
Apr 26, 2024
What Makes Your Law Firm Different? - Ep 663
Apr 25, 2024
Being There For Those In Need - Ep 662
Apr 24, 2024
The Potential Clients Who Don't Know They Need You - Ep 661
Apr 23, 2024
Does Your Audience Even Know Who You Are? - Ep 660
Apr 22, 2024
A BIG Change is Coming to LFMM!
Apr 19, 2024
Best of LFMM: The Secret About SEO for Law Firms
Apr 18, 2024
Best of LFMM: Law Firm Blogs That Kick Butt!
Apr 17, 2024
Best of LFMM: Results Take Time!
Apr 16, 2024
Best of LFMM: The Legal Mind as a Business Innovator
Apr 15, 2024
Best of LFMM: Balancing the Scales of Mental Health and Career in Law
Apr 12, 2024
Best of LFMM: Decoding the Essentials of Law Firm Storytelling
Apr 11, 2024
Best of LFMM: The Lawyer's Playbook for Email Marketing Excellence
Apr 10, 2024
Best of LFMM: Why Buying Fake Followers is a BIG No-No!
Apr 09, 2024
Trends Report Finding: Law Firm Referrals - LFMM 659
Apr 04, 2024
Trends Report Findings: Law Firm SEO - LFMM 658
Apr 03, 2024
Trends Report Finding: How Law Firms Handle Marketing - LFMM 657
Apr 02, 2024
Trends Report Finding: Offshore Staffing - LFMM 656
Apr 01, 2024
Marketing Madness: The Champion: Networking - LFMM 655
Mar 28, 2024
Marketing Madness: The Sleeper Pick: Email - LFMM 654
Mar 27, 2024
Marketing Madness: The Upset Pick: Video - LFMM 653
Mar 26, 2024
Marketing Madness: The Overrated Team: SEO - LFMM 652
Mar 25, 2024
Trends Report Finding: Networking ROI - LFMM 651
Mar 21, 2024
Trends Report Finding: Firms Want Quality, Not More - LFMM 650
Mar 20, 2024
Trends Report Finding: What Firms Spend on Marketing - LFMM 649
Mar 19, 2024
Trends Report Finding: Why Law Firms Lose Business - LFMM 648
Mar 18, 2024
Consistency: Following Through with Your Marketing System - LFMM 647
Mar 14, 2024
Creating Time: The "When" of the Sustainable Marketing System - LFMM 646
Mar 13, 2024
Marketing Audit: The "How" of the Sustainable Marketing System - LFMM 645
Mar 12, 2024
"I Don't Have Time." - The What and Why of the Sustainable Marketing System - LFMM 644
Mar 11, 2024
Outsource Your Blog Writing - LFMM 643
Mar 07, 2024
You Don't Need Engagement on Social Media - LFMM 642
Mar 06, 2024
Examples of Lead Magnets - LFMM 641
Mar 05, 2024
People Can Find You Outside of Google - LFMM 640
Mar 04, 2024
Best of LFMM - Being Everywhere vs. Being Top of Mind
Feb 29, 2024
Best of LFMM - Quick Video Tips!
Feb 28, 2024
Best of LFMM - Easy Prompts to Create Better Content
Feb 27, 2024
Best of LFMM - How to Generate Content Ideas
Feb 26, 2024
What Is AI Hallucination? - LFMM 639
Feb 22, 2024
3 Ways to Provide a Great Client Experience - LFMM 638
Feb 21, 2024
SEO Tactics to Ignore - LFMM 637
Feb 20, 2024
How Social Media Affects SEO - LFMM 636
Feb 19, 2024
How Your Website Affects SEO - Part 2 - LFMM 635
Feb 15, 2024
How Your Website Affects SEO - Part 1 - LFMM 634
Feb 14, 2024
Quality Content vs. SEO Content - LFMM 633
Feb 13, 2024
Starting an SEO Series - LFMM 632
Feb 12, 2024
Do You Really Need MORE Clients? - LFMM 631
Feb 08, 2024
Your Brand = Your Reputation - LFMM 630
Feb 07, 2024
Are You Good at Referrals? - LFMM 629
Feb 06, 2024
SEO Is Not the Holy Grail - LFMM 628
Feb 05, 2024
Every Lawyer Needs Marketing - LFMM 627
Feb 01, 2024
How to Manage Your Leads - LFMM 626
Jan 31, 2024
Leads: Defined - LFMM 625
Jan 30, 2024
Marketing Is Many Different Things - LFMM 624
Jan 29, 2024
Google Analytics Explained: What Reports Can Tell You - LFMM 623
Jan 25, 2024
Google Analytics Explained: Bounce Rate - LFMM 622
Jan 24, 2024
Google Analytics Explained: Session Duration - LFMM 621
Jan 23, 2024
Google Analytics Explained: Users vs. Sessions - LFMM 620
Jan 22, 2024
Marketing Isn't Just Lead Generation - LFMM 619
Jan 18, 2024
Tips for Better PDFs - LFMM 618
Jan 17, 2024
Would Your Firm Run Without You? - LFMM 617
Jan 16, 2024
The Ingredients of Your Social Media P.I.E. - LFMM 616
Jan 15, 2024
What Social Platforms Should You Be On? - LFMM 615
Jan 11, 2024
What Metrics to Track for Social Media Success - LFMM 614
Jan 10, 2024
How Often to Post on Social Media - LFMM 613
Jan 09, 2024
What You Should Post on Social Media - LFMM 612
Jan 08, 2024
How to Organize an Educational Event - LFMM 611
Jan 04, 2024
How to Start the Process of AI Adoption - LFMM 610
Jan 03, 2024
AI Isn't Replacing People - LFMM 609
Jan 02, 2024
2024 Is the Year of AI - LFMM 608
Jan 01, 2024
Best of LFMM - Custom vs. Syndicated Content
Dec 15, 2023
How Do People Consume Your Content? - LFMM 607
Dec 14, 2023
Blogging About Current Events - LFMM 606
Dec 13, 2023
How Sophisticated Should Your Blog Be? - LFMM 605
Dec 12, 2023
Assessing Your Blog's Value - LFMM 604
Dec 11, 2023
Best of LFMM - How People Can Find You Online Without SEO
Dec 08, 2023
Tips for 2024 Success - LFMM 603
Dec 07, 2023
Don't Forget Your Past Clients! - LFMM 602
Dec 06, 2023
The Power of Personality Assessments - LFMM 601
Dec 05, 2023
The LFMM 500th Episode Special! - LFMM 600
Dec 04, 2023
Best of LFMM - 3 Ways to Grow Your Email List
Dec 01, 2023
Easy Productivity Hacks You Can Start Today - LFMM 599
Nov 30, 2023
Start Your TikTok Strategy in 2024! - LFMM 598
Nov 29, 2023
How to Ask for Referrals - LFMM 597
Nov 28, 2023
How to Nurture Your Referral Sources - LFMM 596
Nov 27, 2023
Some Metrics Are Overrated - LFMM 595
Nov 21, 2023
The Power of Evergreen Content - LFMM 594
Nov 20, 2023
Best of LFMM - Market to Your Existing Clients
Nov 17, 2023
How Much to Invest in Your Marketing - LFMM 593
Nov 16, 2023
Lead Gen vs. Lead Nurture - LFMM 592
Nov 15, 2023
How Your Firm Should Look at Social Media - LFMM 591
Nov 14, 2023
The Truth About Email Data - LFMM 590
Nov 13, 2023
Best of LFMM - The Real Truth About Building a Law Firm Website
Nov 10, 2023
You Should Be Giving Away the Farm - LFMM 589
Nov 09, 2023
The Trends Report Survey Is Live! - LFMM 588
Nov 08, 2023
You Don't Need More Lead Generation - LFMM 587
Nov 07, 2023
The Benefits of Finding Your Niche - LFMM 586
Nov 06, 2023
Best of LFMM - Your Brand Is About These 2 Things
Nov 03, 2023
The Power of Creating Loyal Clients - LFMM 585
Nov 02, 2023
The Essential Functions of a Good Law Firm Website - LFMM 584
Nov 01, 2023
Scary Marketing Mistakes to Avoid - LFMM 583
Oct 31, 2023
How to Handle Negative Reviews - LFMM 582
Oct 30, 2023
Best of LFMM - A Simple Formula For Your Elevator Pitch
Oct 27, 2023
How to Improve Lead Quality - LFMM 581
Oct 26, 2023
Tips for Your PPC Strategy - LFMM 580
Oct 25, 2023
How to Get More Reviews - LFMM 579
Oct 24, 2023
Avoid These Marketing Mistakes! - LFMM 578
Oct 23, 2023
Best of LFMM - Think Differently: How to Market & Sell Legal Services
Oct 20, 2023
Tips to Keep Up the Momentum in Q4 - LFMM 577
Oct 19, 2023
It's Okay to Be Repetitive - LFMM 576
Oct 18, 2023
We Want to Hear from YOU! - LFMM 575
Oct 17, 2023
Tips for Chopping Up Webinars - LFMM 574
Oct 16, 2023
Best of LFMM - What’s the Plan?
Oct 13, 2023
StoryBrand Part 2 - Why It Works for Your Firm - LFMM 573
Oct 12, 2023
StoryBrand Part 1 - What is it? - LFMM 572
Oct 11, 2023
Lean Into the Awards You Win! - LFMM 571
Oct 10, 2023
Is Your Website Mobile? - LFMM 570
Oct 09, 2023
Best of LFMM - “Why Do You Hate SEO So Much??”
Oct 06, 2023
How to Get Referrals from Past Clients - LFMM 569
Oct 05, 2023
Websites Don't Create Leads - LFMM 568
Oct 04, 2023
Key Law Firm Metrics Part 3: Average Case Value - LFMM 567
Oct 03, 2023
Key Law Firm Metrics Part 2: Win Rate - LFMM 566
Oct 02, 2023
Best of LFMM - Being A Good Lawyer Isn’t Enough
Sep 29, 2023
Key Law Firm Metrics Part 1: Leads - LFMM 565
Sep 28, 2023
Work On Your Firm, Not In It - LFMM 564
Sep 27, 2023
Why You Shouldn't Be Handling Your Firm's Books - LFMM 563
Sep 26, 2023
A Quick Tip on Marketing Budgets - LFMM 562
Sep 25, 2023
Best of LFMM - How Branding Works for a Small Business
Sep 22, 2023
Clio Takeover Day 8: Partner with the Best Technology - LFMM 561
Sep 21, 2023
Clio Takeover Day 7: Utilizing Actionable Data - LFMM 560
Sep 20, 2023
Clio Takeover Day 6: Managing Your Firm's Matters - LFMM 559
Sep 19, 2023
Clio Takeover Day 5: Mastering Your Task List - LFMM 558
Sep 18, 2023
Best of LFMM - DO EMAIL MARKETING!
Sep 15, 2023
Clio Takeover Day 4: What to Know About Clio's Local Service Ads - LFMM 557
Sep 14, 2023
Clio Takeover Day 3: Perfecting Client Intake - LFMM 556
Sep 13, 2023
Clio Takeover Day 2: Client Communication Tips - LFMM 555
Sep 12, 2023
Clio Takeover Day 1: Time Management Tips for Busy Law Firm Owners - LFMM 554
Sep 11, 2023
Best of LFMM: Is ChatGPT the Future of Content?
Sep 08, 2023
AI Week Day 4: AI Logo and Image Creation - LFMM 553
Sep 07, 2023
AI Week Day 3: How AI Can Help Your Social Media Strategy - LFMM 552
Sep 06, 2023
AI Week Day 2: Should AI Write Your Blogs? - LFMM 551
Sep 05, 2023
AI Week Day 1: Will AI Replace Lawyers? - LFMM 550
Sep 04, 2023
Best of LFMM - 3 Big Benefits of Documenting Your Systems
Sep 01, 2023
What to Know About Meta's Threads App - LFMM 549
Aug 31, 2023
Competition Creates Opportunity - LFMM 548
Aug 30, 2023
Mitigating Marketing Risk - LFMM 547
Aug 29, 2023
A Free SEO Resource for Your Firm - LFMM 546
Aug 28, 2023
Best of LFMM: Market to the Best Clients, Not the Most Clients
Aug 25, 2023
Graphics Made Easy - LFMM 545
Aug 24, 2023
A Surprising Marketing Problem - LFMM 544
Aug 23, 2023
You're Not as Famous as You Think You Are - LFMM 543
Aug 22, 2023
SEO Is Changing - LFMM 542
Aug 21, 2023
Best of LFMM: Know Your Average Case Value
Aug 18, 2023
Beware of SEO "Service" - LFMM 541
Aug 17, 2023
Stop Caring About SEO So Much - LFMM 540
Aug 16, 2023
How to Tell If Your Marketing Is Working - LFMM 539
Aug 15, 2023
Lots of Referrals Doesn't Necessarily Mean You're Great with Referrals - LFMM 538
Aug 14, 2023
Best of LFMM - So You Started a Podcast, Now What?
Aug 11, 2023
Podcast Week Day 4: How to Get Your Show on Apple Podcasts - LFMM 537
Aug 10, 2023
Podcast Week Day 3: The Only Podcasting Equipment You Need - LFMM 536
Aug 09, 2023
Podcast Week Day 2: Picking the Right Format for Your Show - LFMM 535
Aug 08, 2023
Podcast Week Day 1: Why You Should Have a Podcast - LFMM 534
Aug 07, 2023
Best of LFMM - What Kind of Video Should a Law Firm Have?
Aug 04, 2023
Video Week Day 4: Don't Script Your Videos! - LFMM 533
Aug 03, 2023
Video Week Day 3: Where to Put All Those Videos - LFMM 532
Aug 02, 2023
Video Week Day 2: How to Make a Good-Looking Video - LFMM 531
Aug 01, 2023
Video Week Day 1: The Right Strategy - LFMM 530
Jul 31, 2023
Best of LFMM - Five Tips for Social Media Success
Jul 28, 2023
Social Media Week Day 4: The Future of Social Media - LFMM 529
Jul 27, 2023
Social Media Week Day 3: The Easy Hack to Post More Content - LFMM 528
Jul 26, 2023
Social Media Week Day 2: Why No One Likes You - LFMM 527
Jul 25, 2023
Social Media Week Day 1: Why It Matters - LFMM 526
Jul 24, 2023
Best of LFMM - Printed Newsletters vs Email Newsletters for Lawyers
Jul 21, 2023
Newsletter Week Day 4: Understanding the Metrics - LFMM 525
Jul 20, 2023
Newsletter Week Day 3: Subject Line Considerations - LFMM 524
Jul 19, 2023
Newsletter Week Day 2: What Goes in Your Newsletters? - LFMM 523
Jul 18, 2023
Newsletter Week Day 1: How to Design Your Newsletter - LFMM 522
Jul 17, 2023
Best of LFMM - Shouldn’t I Write My Own Blogs?
Jul 14, 2023
Blog Week Day 4: How AI Fits into Your Blogging Strategy - LFMM 521
Jul 13, 2023
Blog Week Day 3: Who Should You Write For? - LFMM 520
Jul 12, 2023
Blog Week Day 2: How Long Should Your Blogs Be? - LFMM 519
Jul 11, 2023
Blog Week Day 1: What to Write About - LFMM 518
Jul 10, 2023
Best of LFMM - Why SEO Might Be Irrelevant for Your Law Firm Website
Jul 07, 2023
Website Week Day 4: You Need a Lead Magnet - LFMM 517
Jul 06, 2023
Website Week Day 3: Not All Hosting Is Equal - LFMM 516
Jul 05, 2023
Website Week Day 2: Questions to Ask Your Developer - LFMM 515
Jul 04, 2023
Website Week Day1: Don't DIY Your Website! - LFMM 514
Jul 03, 2023
Best of LFMM - Circumventing Search Engines
Jun 30, 2023
The New Way to Build Trust - LFMM 513
Jun 29, 2023
Host an Event! - LFMM 512
Jun 28, 2023
Handling Negative Reviews - LFMM 511
Jun 27, 2023
Maximize Your Touchpoints - LFMM 510
Jun 26, 2023
Best of LFMM - The Single Best Way to Increase Referrals
Jun 23, 2023
Test One Thing at a Time! - LFMM 509
Jun 22, 2023
What's Your Marketing Budget? - LFMM 508
Jun 21, 2023
Change the Narrative on Time - LFMM 507
Jun 20, 2023
Scam Alert! - LFMM 506
Jun 19, 2023
Best of LFMM - Slow and Steady Wins
Jun 16, 2023
Marketing Tactics Part 7 - Playing with Your Rates - LFMM 505
Jun 15, 2023
Marketing Tactics Part 6 - Inconveniences - LFMM 504
Jun 14, 2023
Marketing Tactics Part 5 - Scarcity - LFMM 503
Jun 13, 2023
Don't Wait Around on AI! - LFMM 502
Jun 12, 2023
Best of LFMM - Leave Out the Cookie Recipes!
Jun 09, 2023
Marketing Tactics Part 4 - Leaning on Emotion - LFMM 501
Jun 08, 2023
Marketing Tactics Part 3 - Precious Metals? - LFMM 500
Jun 07, 2023
Marketing Tactics Part 2 - Pricing Options - LFMM 499
Jun 06, 2023
Marketing Tactics Part 1 - The 99 Rule - LFMM 498
Jun 05, 2023
Find Your Cheerleader - LFMM 497
Jun 01, 2023
Mental Health Wrap Up - LFMM 496
May 31, 2023
Vet Your Marketing Vendors - LFMM 495
May 30, 2023
Social Media Isn't a Billboard - LFMM 494
May 29, 2023
Funnel Exploration Part 3: The Bottom of the Funnel and Beyond - LFMM 493
May 25, 2023
Funnel Exploration Part 2: The Middle of the Funnel - LFMM 492
May 24, 2023
Funnel Exploration Part 1: The Top of the Funnel - LFMM 491
May 23, 2023
Write for Humans, Please - LFMM 490
May 22, 2023
You Don't Need Fancy Equipment to Make a Podcast - LFMM 489
May 18, 2023
A Quick SEO Hack - LFMM 488
May 17, 2023
Real Time SEO Examples - LFMM 487
May 16, 2023
How Are You Selling Yourself? - LFMM 486
May 15, 2023
Repeat Your Posts on Social - LFMM 485
May 11, 2023
Don't Buy Fake Followers - LFMM 484
May 10, 2023
AI Is a Supplement, Not a Replacement - LFMM 483
May 09, 2023
Marketing Is Trial and Error - LFMM 482
May 08, 2023
It's Okay to Not Be Okay - LFMM 481
May 04, 2023
Why Do You Hate Marketing? - LFMM 480
May 03, 2023
A Quick Mental Health Check - LFMM 479
May 02, 2023
You Need to Adapt - LFMM 478
May 01, 2023
What Decisions Would You Make? - LFMM 477
Apr 27, 2023
Maximize Your CRM Part 2 - LFMM 476
Apr 26, 2023
Maximize Your CRM Part 1 - LFMM 475
Apr 25, 2023
How to Beat the Rat Race - LFMM 474
Apr 24, 2023
Where's Your Office? - LFMM 473
Apr 20, 2023
Results Take Time - LFMM 472
Apr 19, 2023
The Value in Bad Prospects - LFMM 471
Apr 18, 2023
Big Changes Coming to LFMM - LFMM 470
Apr 17, 2023
Don't Fear Free - LFMM 469
Apr 10, 2023
Branding Is Dumb - LFMM 468
Apr 03, 2023
You Don't Know How to Market Your Firm - LFMM 467
Mar 27, 2023
You Don't Have to Compete (as much)! - LFMM 466
Mar 20, 2023
A Quick Chat with Gary Vaynerchuk - LFMM 465
Mar 13, 2023
Two for (Less Than) the Price of One - LFMM 464
Mar 06, 2023
The 2023 Trends Report Is Here! - LFMM 463
Feb 27, 2023
DO EMAIL MARKETING! - LFMM 462
Feb 20, 2023
Being Unique Isn't Enough! - LFMM 461
Feb 13, 2023
Avoid the Hyperbole in Your Marketing - LFMM 460
Feb 06, 2023
Is ChatGPT the Future of Content? - LFMM 459
Jan 30, 2023
Marketing Is Full of Failure - LFMM 458
Jan 23, 2023
Is Your Content Feeling Stale? - LFMM 457
Jan 16, 2023
The Truth About Your Social Media Followers - LFMM 456
Jan 09, 2023
Is There a Double Standard? - LFMM 455
Dec 19, 2022
Focus on Your Strengths - LFMM 454
Dec 12, 2022
What are your core values? - LFMM 453
Dec 05, 2022
Custom vs. Syndicated Content - LFMM 452
Nov 28, 2022
All Content Marketing Is NOT Created Equal - LFMM 451
Nov 21, 2022
Take the Legal Marketing Trends Survey! - LFMM 450
Nov 14, 2022
Marketing to Find the Right Clients - LFMM 449
Nov 07, 2022
Go Where Your Audience Hangs Out - LFMM 448
Oct 31, 2022
Marketing Is Often a 2-Person Job - LFMM 447
Oct 24, 2022
Marketing for 2023 Starts NOW! - LFMM 446
Oct 17, 2022
Why YOU Should Have Content Marketing - LFMM 445
Oct 10, 2022
The Shocking Amount of Revenue You Lose by Doing Your Marketing Yourself - LFMM 444
Oct 03, 2022
Vendor Management Part 2 - The Biggest Downfall in Your Relationship - LFMM 443
Sep 26, 2022
Vendor Management Part 1 - Setting Expectations - LFMM 442
Sep 19, 2022
A Moment to Reflect - LFMM 441
Sep 12, 2022
SEO Link Building Explained - LFMM 440
Sep 05, 2022
The Catalyst for Growth Starts Here - LFMM 439
Aug 29, 2022
Your Brand Is About These 2 Things - LFMM 438
Aug 22, 2022
The Two Approaches to Blogging - LFMM 437
Aug 15, 2022
Branding Isn't Just for Big Corporations - LFMM 436
Aug 08, 2022
The Marketing Landscape Is Always Changing - Don't Get Left Behind! - LFMM 435
Aug 01, 2022
Good Marketing Doesn't Happen Fast - LFMM 434
Jul 25, 2022
Create More Raving Fans (And More Referrals) - LFMM 433
Jul 21, 2022
Be the Loudest Person in the Room - LFMM 432
Jul 18, 2022
When to Post Your Content - LFMM 431
Jul 14, 2022
Eliminate Distractions with a Solid Meeting Structure - LFMM 430
Jul 11, 2022
Quality vs. Quantity? How About Neither! - LFMM 429
Jul 04, 2022
3 Big Benefits of Documenting Your Systems - LFMM 428
Jun 27, 2022
Your Audience Size Doesn't Matter (As Much) - LFMM 427
Jun 20, 2022
An Unexpected Lesson - LFMM 426
Jun 13, 2022
The Power of Evergreen Content - LFMM 425
Jun 09, 2022
You Never Stop Learning - LFMM 424
Jun 06, 2022
The 2022 Legal Marketing Trends Report Is Here! - LFMM 423
Jun 02, 2022
Understand Your Marketing Results - LFMM 422
May 30, 2022
Don't Just Focus on Audience Growth - LFMM 421
May 23, 2022
"Marketing Doesn't Work" - LFMM 420
May 16, 2022
The Importance of Tech in Your Firm - LFMM 419
May 12, 2022
Your Experience Doesn't Matter! - LFMM 418
May 09, 2022
Inclusivity for Your Law Firm - LFMM 417
May 06, 2022
Your Marketing Should Repel People - LFMM 416
May 02, 2022
Marketing 101 Part 4: Why Do You Even Need Marketing? - LFMM 415
Apr 25, 2022
Marketing 101 Part 3: Lead Management - LFMM 414
Apr 18, 2022
Marketing 101 Part 2: Leads - LFMM 413
Apr 11, 2022
Marketing 101 Part 1: The Different Types of Marketing Explained - LFMM 412
Apr 04, 2022
Marketing Makeover Takeaways - LFMM 411
Mar 28, 2022
What Is a "Proprietary Platform"? - LFMM 410
Mar 21, 2022
Just Ask! - LFMM 409
Mar 14, 2022
Thoughts from Our Chat with Gary Vaynerchuk - LFMM 408
Mar 07, 2022
A Quick Chat with Gary Vaynerchuk - LFMM 407
Feb 28, 2022
Spotlight Insider Is Live! - LFMM 406
Feb 21, 2022
A World of Opportunity Awaits - LFMM 405
Feb 14, 2022
Working with a Local Marketing Company - LFMM 404
Feb 07, 2022
The Power of Evergreen Content - LFMM 403
Jan 31, 2022
Creating a Social Media Strategy - LFMM 402
Jan 24, 2022
Consider Podcasting in 2022! - LFMM 401
Jan 17, 2022
Enjoy the Journey - LFMM 400
Jan 10, 2022
2021 Year End Wrap - LFMM 399
Dec 20, 2021
What Is Your WHY? - LFMM 398
Dec 13, 2021
Watch Out for Deceptive Marketing Tactics - LFMM 397
Dec 06, 2021
Your Time Is Valuable! - LFMM 396
Nov 29, 2021
Turning Problems into Opportunities - LFMM 395
Nov 22, 2021
How to Improve Your Firm During the Holidays - LFMM 394
Nov 15, 2021
Maximize Your CRM! - LFMM 393
Nov 08, 2021
A Quick Thought on ROI - LFMM 392
Nov 01, 2021
Don't Fall for Deceptive Page Speed Tests - LFMM 391
Oct 25, 2021
The Importance of Staying in Touch (and a BIG Announcement!) - LFMM 390
Oct 18, 2021
How to Make a Good First Impression on the Phone - LFMM 389
Oct 11, 2021
How to Generate Content Ideas - LFMM 388
Oct 04, 2021
Don't Let Fear of the Unknown Hold You Back! - LFMM 387
Sep 27, 2021
How Branding Works for a Small Business - LFMM 386
Sep 20, 2021
How SEO Fits into a Content Strategy - LFMM 385
Sep 13, 2021
Adjusting Your Social Media Mindset - LFMM 384
Sep 06, 2021
Easy Prompts to Create Better Content - LFMM 383
Aug 30, 2021
The Power of Niching Down - LFMM 382
Aug 23, 2021
Get Your SOPs in Order TODAY! - LFMM 381
Aug 16, 2021
How Does Your Firm Set Goals? - LFMM 380
Aug 09, 2021
ALERT - Google Algorithm Change Tanks Search Results for Thousands - LFMM 379
Aug 02, 2021
Are You Happy? - LFMM 378
Jul 26, 2021
How to Run a Webinar for Your Firm - LFMM 377
Jul 19, 2021
All This Content and Nowhere to Go? - LFMM 376
Jul 12, 2021
Take a Break! - LFMM 375
Jul 05, 2021
How are you different? - LFMM 374
Jun 28, 2021
Direct Response vs. Brand Awareness Marketing - LFMM 373
Jun 21, 2021
A Few Questions You Should Be Asking Your Marketing Company - LFMM 372
Jun 14, 2021
The REAL Reason You Started Your Own Firm - LFMM 371
Jun 07, 2021
The Real Value of Social Media for Lawyers - LFMM 370
May 31, 2021
Shift Your Perspective - LFMM 369
May 24, 2021
How Are You Communicating to Prospects? - LFMM 368
May 17, 2021
Content Is the Foundation of Your Marketing - LFMM 367
May 10, 2021
A Huge Announcement from Spotlight Branding - LFMM 366
May 03, 2021
Frustrated with Your Marketing? This Episode Is for You! - LFMM 365
Apr 26, 2021
A Lesson in an Elevator - LFMM 364
Apr 19, 2021
Audio, Video, or the Written Word? - LFMM 363
Apr 12, 2021
Start with a Simple Solution - LFMM 362
Apr 05, 2021
A Story About Direct Mail - LFMM 361
Mar 29, 2021
Quick Video Tips! - LFMM 360
Mar 22, 2021
How Much Revenue Are You Losing By Doing Your Own Marketing? - LFMM 359
Mar 15, 2021
The Rules of (Social Media) Engagement - LFMM 358
Mar 08, 2021
Tips for Your Hiring Process - LFMM 357
Mar 01, 2021
Being Everywhere vs. Being Top of Mind - LFMM 356
Feb 22, 2021
Who Are Your Competitors? - LFMM 355
Feb 15, 2021
You Need KPIs - LFMM 354
Feb 08, 2021
Overcoming an Interesting Marketing Challenge - LFMM 353
Feb 01, 2021
Making a Good First Impression - LFMM 352
Jan 25, 2021
What's Your Mindset? - LFMM 351
Jan 19, 2021
Personality Tests for Your Team! - LFMM 350
Jan 11, 2021
A Lesson from the Grocery Store - LFMM 349
Jan 04, 2021
What Mattered in 2020? Content! - LFMM 348
Dec 21, 2020
The Real Truth About Building a Law Firm Website - LFMM 347
Dec 14, 2020
Your Law Firm Is Like a Football Team - LFMM 346
Dec 07, 2020
You're the Best! (Even If You Can't Say It) - LFMM 345
Nov 30, 2020
A Quick Tip to Improve Your Content - LFMM 344
Nov 23, 2020
Tap into Your Email List! - LFMM 343
Nov 16, 2020
Where Do Your Clients Hang Out? - LFMM 342
Nov 09, 2020
The Importance of Positive Reviews - LFMM 341
Nov 02, 2020
The Scary Truth About SEO - LFMM 340
Oct 26, 2020
Market to the Best Clients, Not the Most Clients - LFMM 339
Oct 19, 2020
The Benefits of Hiring a Vendor vs. In-House Labor - LFMM 338
Oct 12, 2020
Yes, You Can Actually Still Get More Referrals! - LFMM 337
Oct 05, 2020
2021 Starts Today! - LFMM 336
Sep 28, 2020
Stop Chasing Perfection! - LFMM 335
Sep 22, 2020
A Lesson from a Car Dealership – LFMM 334
Sep 14, 2020
Overcoming Camera Shyness – LFMM 333
Sep 08, 2020
Email Management Tips! – LFMM 332
Aug 31, 2020
Make Your Hiring More Efficient – LFMM 331
Aug 24, 2020
Your Website Is Your Digital Office! – LFMM 330
Aug 17, 2020
Interview with The Phone Sales Doctor – LFMM 329
Aug 14, 2020
How to Network in a Pandemic – LFMM 328
Aug 10, 2020
Fear Sells – LFMM 327
Aug 03, 2020
Why Loops Are Better Than Funnels – LFMM 326
Jul 27, 2020
What About Those Directories_ – LFMM 325
Jul 20, 2020
The Importance of Blogging for Your Law Firm – LFMM 324
Jul 14, 2020
TikTok for Lawyers? – LFMM 323
Jul 06, 2020
It All Starts with Content – LFMM 322
Jun 29, 2020
The Importance of Setting Goals for Your Firm – LFMM 321
Jun 22, 2020
Ways to Fix Cash Flow Issues in Your Law Firm – LFMM 320
Jun 15, 2020
How Often Should You Send Email Newsletters? – LFMM 319
Jun 08, 2020
Competing with DIY Legal Sites – LFMM 318
Jun 01, 2020
The Resources Every Law Firm Website Should Have – LFMM 317
May 26, 2020
How Your Content Drives Referrals – LFMM 316
May 18, 2020
Create a Proven Process for Your Law Firm – LFMM 315
May 14, 2020
You Don’t Have to Compete on Price – LFMM 314
May 11, 2020
How People Can Find You Online Without SEO – LFMM 313
May 04, 2020
The Role You Play in Your Marketing – LFMM 312
Apr 27, 2020
The Laws of Content Marketing Part 4: Track the Right Results – LFMM 311
Apr 23, 2020
The Laws of Content Marketing Part 3: Shared Success – LFMM 310
Apr 22, 2020
Should You Care About Likes and Comments on Social Media? – LFMM 309
Apr 20, 2020
The Laws of Content Marketing Part 2: People, Not Search Engines – LFMM 308
Apr 16, 2020
The Laws of Content Marketing Part 1: Content Is King! – LFMM 307
Apr 14, 2020
How to Multiply Your Content – LFMM 306
Apr 13, 2020
Giving Away Secrets Part 5: How to Create a Social Media Process – LFMM 305
Apr 06, 2020
Giving Away the Secrets Part 4: Crafting an Email Newsletter – LFMM 304
Mar 30, 2020
Giving Away the Secrets Part 3: Building a Video Library – LFMM 303
Mar 23, 2020
EMERGENCY PODCAST: Marketing Is More Important Than Ever During COVID-19 – LFMM 302
Mar 19, 2020
Giving Away the Secrets Part 2: Build a Blogging System – LFMM 301
Mar 16, 2020
Giving Away the Secrets Part 1: How to Build Your Website the Right Way – LFMM 300
Mar 09, 2020
A Quick Tip to Make Your Consultations Better – LFMM 299
Mar 02, 2020
Is Your Marketing Too Complicated? – LFMM 298
Feb 24, 2020
Don’t Let Your Ego Get in the Way – LFMM 297
Feb 17, 2020
3 Ways to Grow Your Email List – LFMM 296
Feb 11, 2020
You’re Easy to Forget – LFMM 295
Feb 04, 2020
The SEO Gold Rush – LFMM 294
Jan 28, 2020
How Important Is the Open Rate for Your E-Newsletter? – LFMM 293
Jan 21, 2020
What Kind of Video Should a Law Firm Have? – LFMM 292
Jan 13, 2020
The Importance of a Free Download on Your Website – LFMM 291
Jan 06, 2020
Ways to Boost Your Social Media Presence in 2020 – LFMM 290
Dec 30, 2019
Should You Do Your Own Marketing? – LFMM 289
Dec 23, 2019
Don’t Chase the Shiny New Thing – LFMM 288
Dec 16, 2019
“I’m Just a Solo” – LFMM 287
Dec 09, 2019
Beware of Cheap SEO Services – LFMM 286
Dec 02, 2019
So You Started a Podcast, Now What? – LFMM 285
Nov 25, 2019
How to Start a Podcast – LFMM 284
Nov 19, 2019
The Wrong Data Is Vanity – LFMM 283
Oct 21, 2019
Know Your Average Case Value – LFMM 282
Oct 14, 2019
Most Marketing Companies Do Lead Gen – LFMM 281
Oct 11, 2019
Customer Service is Not a Differentiator – LFMM 280
Sep 23, 2019
Create Marketing Loops, Not Funnels – LFMM 279
Sep 17, 2019
Do Email Newsletters Work? – LFMM 278
Sep 09, 2019
What Should Social Media Services Cost? – LFMM 277
Jul 15, 2019
What Should a Website Cost for my Law Firm? – LFMM 276
Jul 08, 2019
Organize Your Marketing by Audience – LFMM 275
Jun 17, 2019
Improve Your Consultation Win Rate – LFMM 274
Jun 10, 2019
Be the ACE! – LFMM 273
Jun 07, 2019
Market to Your Existing Clients – LFMM 272
Jun 04, 2019
When Should I Bring My Marketing In-House? – LFMM 271
May 14, 2019
Stop Looking for a One-Stop Shop – LFMM 270
May 03, 2019
Forbes Agrees, Branding Before SEO – LFMM 269
Apr 09, 2019
The Best Cases Go to the Best Marketers – LFMM 268
Mar 05, 2019
Websites Don’t Create Website Traffic – LFMM 267
Mar 01, 2019
Stop Competing for the Same Advertising Space – LFMM 266
Feb 22, 2019
Reputation is Branding – LFMM 265
Feb 14, 2019
Stay Top-of-Mind – LFMM 264
Jan 25, 2019
Build a Premium Brand – LFMM 263
Jan 22, 2019
Focus on People, Not Search Engines – LFMM 262
Jan 18, 2019
Diversify Your Marketing – LFMM 261
Nov 14, 2018
How to Repurpose Your Content – LFMM 260
Nov 06, 2018
SEO vs Adwords – Which Should a Lawyer Do – LFMM 259
Oct 23, 2018
A Lesson from a Water Bottle – LFMM 258
Oct 16, 2018
Raise Your Rates: A Premium Brand Means a Premium Price – LFMM 257
Oct 09, 2018
A Simple Formula For Your Elevator Pitch – LFMM 256
Aug 21, 2018
Does Your Marketing Reflect Your Status As An Expert – LFMM 255
Aug 14, 2018
What Goes Into An Effective Email Newsletter – LFMM 254
Aug 03, 2018
Make Your Ads Calendar Driven – LFMM 253
Jul 23, 2018
Move Your Marketing Forward – LFMM 252
Jun 14, 2018
Tracking ROI: Don’t Get Tunnel Vision – LFMM 251
Jun 12, 2018
Simplify Your Message – LFMM 250
Jun 07, 2018
If You’re Not A Celebrity…You’re A Commodity – LFMM 249
Jun 05, 2018
The Story Isn’t About You – LFMM 248
May 16, 2018
Being A Good Lawyer Isn’t Enough – LFMM 247
May 03, 2018
A Lesson From My Uber Ride – LFMM 246
May 01, 2018
Circumvent Search – LFMM 245
Apr 26, 2018
Manufacturing Authority – LFMM 244
Apr 25, 2018
SEO: The Ultimate Zero-Sum Game – LFMM 243
Apr 19, 2018
“Should My Blog Exist on My Website or On a Separate Site?” – LFMM 242
Apr 17, 2018
Think Differently- How to Market & Sell Legal Services – LFMM 241
Apr 12, 2018
Q1 Marketing Review – LFMM 240
Apr 03, 2018
Grow Your Practice by Making Each Client More Valuable – LFMM 239
Mar 29, 2018
Build Your Email List – LFMM 238
Mar 22, 2018
Maximize Your Internal Assets – LFMM 237
Mar 20, 2018
You Only Burn a Referral Source Once – LFMM 236
Mar 15, 2018
Coca-Cola And Your Marketing Strategy – LFMM 235
Mar 13, 2018
Train Your Referral Army – LFMM 234
Mar 08, 2018
A Simple Strategy to Help Your Website Perform Better – LFMM 233
Mar 06, 2018
Build Your Expert Brand – LFMM 232
Mar 01, 2018
Turn Your Website Into an Educational Resource – LFMM 231
Feb 27, 2018
What You Need to Know About the Facebook Newsfeed Change – LFMM 230
Feb 23, 2018
Know Your Numbers – LFMM 229
Feb 21, 2018
How Often Should You Send Your Email Newsletter? – LFMM 228
Feb 15, 2018
“Why Do You Hate SEO So Much??” – LFMM 227
Feb 13, 2018
What Should I Blog About? – LFMM 226
Feb 08, 2018
What’s the Plan? – LFMM 225
Feb 06, 2018
How To Compete With DIY Legal Websites, Part Two – LFMM 224
Feb 01, 2018
How To Compete With DIY Legal Websites, Part One – LFMM 223
Jan 30, 2018
The Fundamentals Still Matter – LFMM 222
Jan 18, 2018
Your Marketing Portfolio – LFMM 221
Jan 16, 2018
Tools Versus Strategy – LFMM 220
Jan 12, 2018
More Clients… or Better Quality Clients? – LFMM 219
Jan 10, 2018
Make Your New Year’s Resolutions Stick – LFMM 218
Jan 04, 2018
Your Brand Identity is More Important Than SEO – LFMM 217
Dec 15, 2017
Your Relationships Are More Important Than SEO – LFMM 216
Dec 13, 2017
Your Credibility is More Important Than SEO – LFMM 215
Dec 08, 2017
Your Referral Strategy is More Important Than SEO – LFMM 214
Dec 05, 2017
The Single Best Way to Improve Your Marketing in 2018 – LFMM 213
Dec 01, 2017
A Simple Test of Your Website Home Page – LFMM 212
Nov 29, 2017
Gratitude and Your Marketing Strategy – LFMM 211
Nov 21, 2017
The Smart Way to Use Social Media for Your Law Practice – LFMM 210
Nov 15, 2017
The Holidays Are Almost Here… Don’t Lose Focus! – LFMM 209
Nov 13, 2017
5 Questions to Understand Your Market – LFMM 208
Nov 03, 2017
How to Generate More Repeat Business – LFMM 207
Nov 02, 2017
One Simple Way to Stand Out on Social Media – LFMM 206
Oct 26, 2017
Why It’s Easy to Waste Money on SEO – LFMM 205
Oct 24, 2017
Don’t Chase the Bright Shiny Objects! – LFMM 204
Oct 19, 2017
Simplicity Wins – LFMM 203
Oct 17, 2017
Where to Start With Your Internet Presence – LFMM 202
Oct 13, 2017
Your Web Presence Matters, Even if Your Practice is Based on Referrals – LFMM 201
Oct 10, 2017
Write Your Website Content for Humans, Not SEO Robots – LFMM 200
Oct 05, 2017
How to Tell When it’s Time for a New Website – LFMM 199
Oct 03, 2017
Are You Perceived as an Expert? – LFMM 198
Sep 29, 2017
“I Just Opened My Law Firm, Where Should I Start With My Marketing?” – LFMM 197
Sep 26, 2017
Don’t Get Obsessed With SEO – LFMM 196
Sep 21, 2017
Do I need a Mobile Website? – LFMM 195
Sep 19, 2017
“Why Should I Give Information Away for Free?” – LFMM 194
Sep 15, 2017
Your Fall Marketing Check-In – LFMM 193
Sep 12, 2017
How to Get the Most Mileage Out of Your Blog Entries – LFMM 192
Aug 30, 2017
How Often Should I Blog? – LFMM 191
Aug 28, 2017
The Single Best Way to Increase Referrals – LFMM 190
Aug 18, 2017
Why You Need a “Giveaway” on Your Website – LFMM 189
Jul 27, 2017
Five Tips for Social Media Marketing Success – LFMM 188
Jul 24, 2017
How to Write an Effective Blog Post – LFMM 187
Jul 21, 2017
How to Build an Audience On Twitter – LFMM 186
Jul 14, 2017
How to Look Like an Expert – LFMM 185
Jul 12, 2017
I Don’t Get Leads from My Website, What Should I Do? – LFMM 184
Jul 07, 2017
Lawyers, Stop Competing on Price! – LFMM 183
Jul 05, 2017
What Your Email Newsletter Should Accomplish – LFMM 182
Jun 29, 2017
“Should My Law Firm Use Instagram?” – LFMM 181
Jun 26, 2017
If Your Website Isn’t Mobile-Friendly, it’s Costing You More Than You Think – LFMM 180
Jun 21, 2017
How to Capture “Lukewarm” Website Visitors – LFMM 179
Jun 19, 2017
Is Your Law Firm Ready for the “Experience Economy”? – LFMM 178
Jun 15, 2017
Write Your Website Content For Humans, Not SEO Robots – LFMM 177
Jun 13, 2017
How to Improve Your Avvo Rating – LFMM 176
Jun 07, 2017
Build Trust – LFMM 175
Jun 05, 2017
Who Are You Inviting? – LFMM 174
Jun 01, 2017
Memorial Day Weekend – LFMM 173
May 30, 2017
Won’t My Law Firm Email Newsletter Just Annoy People? – LFMM 172
May 25, 2017
What Social Media Accounts Should a Law Firm Have? – LFMM 171
May 22, 2017
How Important is it that I SEO My Law Firm Website? – LFMM 170
May 18, 2017
How to Reach More People With Your Email Newsletter – LFMM 169
May 16, 2017
What Are You Trying to Accomplish on Social Media? – LFMM 168
May 11, 2017
Why You Need Video on Your Law Firm Website – LFMM 167
May 09, 2017
Branding versus Marketing – LFMM 166
May 05, 2017
Five Reasons Why Your Brand Matters – LFMM 165
May 03, 2017
Your Marketing As a Gatekeeper – LFMM 164
Apr 18, 2017
Get More From Your Networking by Following-Up – LFMM 163
Apr 05, 2017
Don’t Be Afraid to Narrow Your Focus – LFMM 162
Mar 30, 2017
What is “Top of Mind Awareness?” – LFMM 161
Mar 22, 2017
The Commodification of the Legal Industry – LFMM 160
Mar 20, 2017
Should I use Google AdWords? – LFMM 159
Mar 17, 2017
Including Testimonials on Your Law Firm Website – LFMM 158
Jan 03, 2017
Your 2017 Law Firm Marketing Plan – LFMM 157
Dec 29, 2016
What You Can Learn About Marketing from Your Business Card – LFMM 156
Dec 27, 2016
Slow and Steady Wins the Race – LFMM 155
Dec 23, 2016
Targeting Potential Referral Sources – LFMM 154
Dec 21, 2016
I’m Better Than the Other Guy – LFMM 153
Dec 08, 2016
Law Firm Website Design – LFMM 152
Dec 05, 2016
Should I Have Different Websites for Each Practice Area? – LFMM 151
Nov 21, 2016
Better Branding = Better Clients – LFMM 150
Nov 18, 2016
Don’t Overthink Your Blogs – LFMM 149
Nov 16, 2016
Who Should I Send My Email Newsletter To? – LFMM 148
Nov 03, 2016
Printed Newsletters vs Email Newsletters for Lawyers – LFMM 147
Nov 01, 2016
Why SEO Might Be Irrelevant for Your Law Firm Website – LFMM 146
Oct 28, 2016
Should I Script My Video FAQ’s? – LFMM 145
Oct 26, 2016
Leave the Cookie Recipes out of your Law Firm E-Newsletter – LFMM 144
Oct 07, 2016
How to Plug Up your Marketing Holes – LFMM 143
Oct 05, 2016
Not All Marketing Costs Money – LFMM 142
Oct 03, 2016
Start with the Basics: Building a Strong Marketing Foundation – LFMM 141
Sep 30, 2016
The Google Distraction – LFMM 140
Aug 24, 2016
Does Branding Matter for Lawyers? – LFMM 139
Aug 19, 2016
How Lawyers are Losing Business that Should be Theirs! – LFMM 138
Aug 15, 2016
Why E-Newsletters are as Essential as a Website – LFMM 137
Aug 12, 2016
Doing Workshops could be a Game-Changer for your Law Firm – LFMM 136
Aug 09, 2016
How to Compare Proposals from Marketing Companies – LFMM 135
Aug 06, 2016
Choosing Strategy Over Creativity – LFMM 134
Jul 14, 2016
Shouldn’t I Write My Own Blogs? – LFMM 133
Jul 11, 2016
Spending Money on Marketing – LFMM 132
Jul 07, 2016
SEO vs Branding: Video – LFMM 131
Jun 28, 2016
SEO vs Branding: Social Media – LFMM 130
Jun 27, 2016
SEO vs Branding: Blogging – LFMM 129
Jun 26, 2016
SEO vs Branding: Website – LFMM 128
Jun 25, 2016
SEO vs Branding: Overview – LFMM 127
Jun 24, 2016
The Purpose of a Website – LFMM 126
Jun 23, 2016
What Does “Branding” Mean for Lawyers? – LFMM 125
May 03, 2016
Stop Worrying About SEO – LFMM 124
Apr 21, 2016
How to Create Easy…E-Newsletters – LFMM 123
Mar 22, 2016
How to Create Easy…Blogs – LFMM 122
Mar 15, 2016
How to Create Easy…Video – LFMM 121
Mar 09, 2016
Making the Right Marketing Choices – LFMM 120
Mar 02, 2016
Let’s Chat about “Website Chat” – LFMM 119
Feb 17, 2016
Lead Diversification – LFMM 118
Feb 10, 2016
Do I Want a “One Stop Shop” Marketing Company? – LFMM 117
Feb 05, 2016
Connecting Offline and Online Marketing – LFMM 116
Jan 26, 2016
2016 Marketing Plan – LFMM 115
Dec 23, 2015
Starting Your Firm with Financial Capital – LFMM 114
Dec 18, 2015
Measure Your Marketing – LFMM 113
Nov 18, 2015
Should I Be Using Avvo? – LFMM 112
Nov 11, 2015
How do I Pick My Marketing Company? Part 3 – LFMM 111
Nov 02, 2015
How do I Pick My Marketing Company? Part 2 – LFMM 110
Oct 27, 2015
How do I Pick My Marketing Company? Part 1 – LFMM 109
Oct 20, 2015
Where Do I Start? – LFMM 108
Oct 14, 2015
The Referral Gap Part 2: How to Close it – LFMM 107
Sep 15, 2015
The Referral Gap Part 1: What is it? – LFMM 106
Sep 07, 2015
There is more to internet marketing than Google! – LFMM 105
Aug 30, 2015
How to build a personal social media presence as a lawyer? – LFMM 104
Aug 25, 2015
What should I be posting for my law firm social media? – LFMM 103
Aug 17, 2015
What Kind of Video Should I Create for My Law Firm Marketing? – LFMM 102
Aug 10, 2015
Why You Should Have a Great Website – LFMM 101
Aug 01, 2015