Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works
By HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
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Category: Marketing
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Episodes: 238
Description
Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.
Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content.
Shownotes at: www.contentsellspodcast.com
Instagram: @herbusiness
Facebook: www.herbusinessgroup.com
| Episode | Date |
|---|---|
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234 - How to Determine the Right Ad Budget When Getting Started With Paid Traffic with Stacey Hughes
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Apr 22, 2024 |
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233 – How Your Business Model Impacts Your Marketing and the Money You Make
|
Apr 08, 2024 |
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232 - How to Monetise Your Podcast Even if You Don’t Have a Huge Audience - with Omar Zenhom
|
Mar 25, 2024 |
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231 - Navigating The Biggest Change in 20 Years with Cheryl Rerick
|
Mar 11, 2024 |
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230 - The 3-Word Mantra For Marketing Breakthroughs
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Feb 26, 2024 |
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229 - Own Your Niche
|
Feb 12, 2024 |
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228 - When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program
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Jan 29, 2024 |
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227 - Content Marketing: Is 10X Easier than 2X?
|
Jan 15, 2024 |
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226 - Best Books for Content Marketers – 2024 Edition
|
Jan 01, 2024 |
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225 - How We Produce This Podcast
|
Dec 18, 2023 |
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224 - Exploding Mountains! (When To Stop Offering a Product or Service)
|
Dec 04, 2023 |
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223 - Going from Reactive to Proactive Marketing
|
Nov 20, 2023 |
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222 - The Power of an MVP
|
Oct 30, 2023 |
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221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week!
|
Oct 09, 2023 |
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220 - Repurposing: Strategies for Sustainable Content Marketing
|
Sep 18, 2023 |
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219 - How To Get More Referrals
|
Aug 28, 2023 |
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218 - Imperfection is Beautiful: Our Top 6 Tips For Overcoming Perfectionism
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Aug 07, 2023 |
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217 – Grow Your Audience & Boost Your Authority By Publishing a Report
|
Jul 24, 2023 |
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216 – Easy Steps for Optimising Your Online Sales Process
|
Jul 10, 2023 |
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215 - Unlocking the Benefits of Low-Cost Workshops
|
Jun 26, 2023 |
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214 - The Hybrid Expert Revolution - With Ryan Levesque
|
Jun 08, 2023 |
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213 - The 11 Content Marketing Tools We’re Loving in 2023
|
May 29, 2023 |
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212 - Your Content Marketing Questions Answered
|
May 15, 2023 |
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211 - Boosting High-Ticket Sales With Application Calls
|
May 01, 2023 |
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210 - Retention Strategies for Membership & Recurring Revenue Businesses
|
Apr 17, 2023 |
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209 - How to Convert Survey Responses into Copy That Attracts & Converts Your Ideal Customers
|
Apr 03, 2023 |
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208 - The "Money Part" of Marketing - Mindset, Pricing and Investing For Business Growth
|
Mar 20, 2023 |
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207 - How AI Is Changing The Marketing Game for Small Business Owners
|
Mar 13, 2023 |
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206 - The 16 Essential Elements of a High-Converting Sales Page
|
Mar 06, 2023 |
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205 - How “Owning More Space” Helps You Reach More People With Your Content Marketing
|
Feb 20, 2023 |
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204 - The Perils of Overthinking and Underdoing
|
Feb 06, 2023 |
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203 - 12 Questions to Ask BEFORE You Rebrand Anything!
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Jan 23, 2023 |
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202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales!
|
Jan 10, 2023 |
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201 - Best Books For Content Marketers – 2023 Edition
|
Dec 27, 2022 |
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200 - Celebrating 200 Episodes! Your Favourite Episodes and Special Guests
|
Dec 13, 2022 |
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199 - Creating a Runway: How to Pave The Way for the Sale & Get MORE Results for LESS Cost!
|
Nov 28, 2022 |
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198 - 5 Easy Ways to Use Case Studies to Tell Customer Stories
|
Nov 14, 2022 |
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197 - How Video Storytelling Grew My eCommerce Sales - with Skye Anderton
|
Oct 31, 2022 |
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196 - Campaign Thinking Vs Ad Hoc Marketing
|
Oct 17, 2022 |
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195 - Stacking Momentum with Your Annual Marketing Plan
|
Oct 03, 2022 |
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194 - How to Use Competitions to Grow Your Email List, Get More Referrals & Create More Customer Success
|
Sep 19, 2022 |
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193 - Facebook Groups - The Essential Systems and Processes for Success
|
Sep 05, 2022 |
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192 - The 5 Essential Content Strategies For Building Your Profile
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Aug 22, 2022 |
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191 - “Staying in Your Lane” - How To Avoid Distractions and Accelerate Your Marketing Results
|
Aug 08, 2022 |
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190 - Chill and Prosper: Make Your Marketing "Effort-Less" with Denise Duffield-Thomas
|
Jul 25, 2022 |
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189 - How She Went From 1000 to 500,000 Site Visits a Month! With Lorraine Dallmeier
|
Jul 11, 2022 |
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188 - How To Brief a Graphic Designer
|
Jun 27, 2022 |
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187 - 5 Content Marketing Tasks to Outsource Today!
|
Jun 13, 2022 |
|
186 - How to Get More Sales From Your Existing Social Media Followers
|
May 30, 2022 |
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185 - 6 Content Marketing Tools We're Loving in 2022
|
May 16, 2022 |
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184 - How to Raise Your Prices - 5 Strategies For Making More Money (Without Losing Customers)
|
May 02, 2022 |
|
183 - Why You DON’T Need To Change Your Marketing (The Benefits of “Project Broken Record”)
|
Apr 18, 2022 |
|
182 - How to Shift From Working With Individuals to Working With Groups
|
Apr 04, 2022 |
|
181 - 3 “Get Specific” Marketing Strategies That Can Change Your Results Overnight
|
Mar 21, 2022 |
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180 - Copywriting Tips To Get More Clients & Strategic Alliances - With Bernadette Schwerdt
|
Mar 07, 2022 |
|
179 - Why Your Marketing Needs to be More "BOOFY"
|
Feb 21, 2022 |
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178 - How to Get FREE Leads With a Self-Liquidating Offer with Brandi Mowles
|
Feb 07, 2022 |
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177 - 7 Most Common Newsletter Mistakes (and How to Fix Them)
|
Jan 24, 2022 |
|
176 - How To Successfully Launch Anything - with Jeff Walker
|
Jan 10, 2022 |
|
175 - Best Books For Content Marketers – 2022 Edition
|
Dec 27, 2021 |
|
174 - How to Create Time For Big Ideas That Grow Your Business
|
Dec 13, 2021 |
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173 - The Cost of “New” Vs Rinse & Repeat
|
Nov 29, 2021 |
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172 - The Simple Way to Sell Out Your High Ticket Offer in Days
|
Nov 15, 2021 |
|
171 - Take Your Offline Business Online with These 5 Content Strategies
|
Nov 01, 2021 |
|
170 - Repurposing Your Content & Making More With Less - with Ruth Buczynski
|
Oct 18, 2021 |
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169 - How to Increase Demand by Using a Waitlist
|
Oct 04, 2021 |
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168 - How to Use Social Proof to Increase Sales
|
Sep 20, 2021 |
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167 - The One Thing WE Do Every Year To Grow Our Business
|
Sep 06, 2021 |
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166 - Why a Clear Vision Is Important to Your Content Marketing
|
Aug 23, 2021 |
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165 - How To Create a Hot Hook and Topic for Your Next Online Challenge
|
Aug 09, 2021 |
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164 - Tips for Great Slide Presentations
|
Jul 26, 2021 |
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163 - The NEW High-Converting Alternative to Online Courses with Will Hamilton
|
Jul 12, 2021 |
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162 - 3 Content Brainstorming Ideas That Will Give You All The Content You Need for a YEAR!
|
Jun 28, 2021 |
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161 - How To Make Money With Your Online Course (Even If You Are In a “Weird” Niche”) with Artist, Bonnie Christine
|
Jun 14, 2021 |
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160 - Why Being Opportunistic is Costing You Opportunities
|
May 31, 2021 |
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159 – Clubhouse: Grow Your Community and Influence – with Shana Bresnahan
|
May 17, 2021 |
|
158 - 3 Steps to Creating Effective Course, Training & Event Content
|
May 03, 2021 |
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157 - Lessons in Overdelivering from a Direct Marketing Legend
|
Apr 19, 2021 |
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156 - How to Optimise Your Marketing Funnel
|
Apr 05, 2021 |
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155 - Risk Forward: How To Unlock Your Hidden Genius with Victoria Labalme
|
Mar 22, 2021 |
|
154 - #1 Lead Magnet Mistake
|
Mar 08, 2021 |
|
153 - Why and How To Demonstrate Your Product or Service
|
Feb 22, 2021 |
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152 - How To Get People From Your FREE Facebook Group To Your Paid Offer
|
Feb 08, 2021 |
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151 - How To Get More Interaction & Energy Happening at Your Next Virtual Event
|
Jan 18, 2021 |
|
150 - Best Books For Content Marketers - 2021 Edition
|
Jan 11, 2021 |
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149 - 9 Content Marketing Tips from our Masterminders - 2021 Edition
|
Dec 28, 2020 |
|
148 - Go Slow to Go Fast
|
Dec 14, 2020 |
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147 - 3 Ways To Launch Your Online Course
|
Nov 30, 2020 |
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146 - The Power of a Niche with Shelley Brander
|
Nov 17, 2020 |
|
145 - Toot Your Own Horn, Dammit!
|
Nov 02, 2020 |
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144 - The Pathway to a 6-Figure Business - with Shaa Wasmund
|
Oct 19, 2020 |
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143 - Why a “Boring” Content Strategy is a Great Content Strategy
|
Oct 05, 2020 |
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142 - Adding Digital Magazine To Your Content Strategy - With Dale Beaumont
|
Sep 21, 2020 |
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141 - Communicate Don’t Isolate - Your Content Strategy in Tough Times
|
Sep 07, 2020 |
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140 - Online Courses as Experiences with Marisa Murgatroyd
|
Aug 24, 2020 |
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139 - How to Create Profitable Online Courses
|
Aug 10, 2020 |
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138 - PR: How to Tap Into a Journalist's Curiosity - with Monica Rosenfeld
|
Jul 27, 2020 |
|
137 - Pivoting From a Live Event to a Virtual Event
|
Jul 13, 2020 |
|
136 - How To Beat “Content Stress” By Changing This ONE Habit
|
Jun 29, 2020 |
|
135 - The Power of PR: How to Position Yourself As An Expert – with guest Candice Meisels
|
Jun 15, 2020 |
|
134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters")
|
Jun 01, 2020 |
|
133 - How To Use Photography to Advance Your Personal Brand With Jamie Swanson
|
May 18, 2020 |
|
132 - How To Create “Content Momentum” That Leads To Sales
|
May 04, 2020 |
|
131 - Evergreen Webinars - Content That Works For You
|
Apr 20, 2020 |
|
130 - 3 Ways to Stay Motivated When It Comes to Creating Content
|
Apr 06, 2020 |
|
129 - Using Customer Journey to Organise and Inspire Your Content
|
Mar 23, 2020 |
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128 - Overcoming Buying Objections With Bari Baumgardner
|
Mar 09, 2020 |
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127 - How to Use Content To Grow Your eCommerce Business
|
Feb 24, 2020 |
|
126 - Hooks: Why You Need Them In Your Content and How To Create a GOOD One!
|
Feb 10, 2020 |
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125 - How she’s getting 66% engagement in her FB Group! with Fiona Keary
|
Jan 27, 2020 |
|
124 - How she got 23% conversion into her Membership with Amanda Farmer
|
Jan 13, 2020 |
|
123 - 2019 Books For Content Marketers - Our Top Picks
|
Dec 30, 2019 |
|
122 - What's Working Right Now - 6 Hot Tips From Successful Women Marketers
|
Dec 16, 2019 |
|
121 - Content Lessons We Learned From Lady Gaga
|
Dec 02, 2019 |
|
120 - Content Sells Lessons We Used To Sell Our High End Retreat
|
Nov 18, 2019 |
|
119 - Communicating Your Value Through Your Content
|
Nov 04, 2019 |
|
118 - How to Encourage Comments and Interactions During a Live Online Training
|
Oct 21, 2019 |
|
117 - Content Marketing Getting Unstuck Hacks
|
Oct 07, 2019 |
|
116 - Using Amazon to Reach New Customers with Dylan Frost
|
Sep 23, 2019 |
|
115 - 3 Vital Pieces of New Customer Content
|
Sep 09, 2019 |
|
114 - How To Stop Writing So Apologetically and Start Selling More!
|
Aug 26, 2019 |
|
113 - How to Host a Guest Panel
|
Aug 12, 2019 |
|
112 - How to Create Your First Online Challenge
|
Jul 29, 2019 |
|
111 - The Wealth Chef - Build Your Personal Brand with Ann Wilson
|
Jul 16, 2019 |
|
110 - Villains, Superpowers and Designing a Successful Content Strategy with Melinda Cohen
|
Jul 01, 2019 |
|
109 - How to Create Your First Online Challenge
|
Jun 17, 2019 |
|
108 - How to Start a Successful Podcast (Part 2)
|
Jun 03, 2019 |
|
107 - How to Start a Successful Podcast (Part 1)
|
May 20, 2019 |
|
106 - 3 Ways To Increase Your Email Marketing Impact (Part 3: Grow List Engagement)
|
May 06, 2019 |
|
105 - 3 Ways To Increase Your Email Marketing Impact (Part 2: Grow Quality of List)
|
Apr 22, 2019 |
|
104 - 3 Ways To Increase Your Email Marketing Impact (Part 1: Grow Size of List)
|
Apr 08, 2019 |
|
103 - How To Host A Successful Online Summit
|
Mar 25, 2019 |
|
102 - Instagram! Grow Your Audience (and Your Buyers!) with Tracy Harris
|
Mar 11, 2019 |
|
101 - 3 Simple Ways to Use Surveys as Content
|
Feb 25, 2019 |
|
100 - Yahoo 100 Episodes. Let’s Celebrate!
|
Feb 11, 2019 |
|
99 - How To Grow a 7-Figure Business in a Tiny Niche with Clint Salter
|
Jan 28, 2019 |
|
98 - How To Boost Your Authority and Profile By Entering Awards
|
Jan 14, 2019 |
|
97 - Stand Out: How to Find the Courage to be Seen and Heard
|
Dec 31, 2018 |
|
96 - How To Use a Book To Build Your Business with Natalie Sisson
|
Dec 17, 2018 |
|
95 - Livecasts — How We’re Using Them To Convert Leads Into Customers
|
Dec 03, 2018 |
|
94 - How a Mastermind Can Grow Your Business
|
Nov 20, 2018 |
|
93 - 5 Pro Tips for Choosing Video Backgrounds
|
Nov 05, 2018 |
|
92 - Ways To Use Coupons and Discounts to Woo Your Customers
|
Oct 22, 2018 |
|
91 - 7 Ways To Make the “Invisible” Visible in Your Marketing Offers
|
Oct 08, 2018 |
|
90 - Using a Connection Statement to Get New Clients
|
Sep 24, 2018 |
|
89 - Strategic Alliances - How To Use Them To Grow Your Business
|
Sep 10, 2018 |
|
88 - The Rule of One -How To Get More Focused Results With Your Content Marketing
|
Aug 27, 2018 |
|
87 - How To Make Your Offer Irresistible with Michael Maidens
|
Aug 13, 2018 |
|
86 - How to Market a High End Retreat
|
Jul 30, 2018 |
|
85 - 3 Lead Magnets You Can Create in Under 3 Hours
|
Jul 16, 2018 |
|
84 - Facebook Group Engagement with Kate Toon
|
Jul 02, 2018 |
|
83 - The Stories You Must Tell to Build An Epic Business with Valerie Khoo
|
Jun 18, 2018 |
|
82 - 3 Profitable Pricing Strategies For Small Business Owners
|
Jun 04, 2018 |
|
81 - How To Write a Call To Action - From Buttons To Blogs With Joanna Wiebe
|
May 21, 2018 |
|
80 - 5 Ways To Build a Stronger Connection With Your Customers
|
May 07, 2018 |
|
79 - Understanding The Influencer Code - How to Become The Leading Authority in Your Space with Julie Masters
|
Apr 23, 2018 |
|
78 - 3 Steps To Finally Getting ANY Big Content Project DONE!
|
Apr 09, 2018 |
|
77 – Secrets to Creating Engaged Online Communities with Susan Garrett
|
Mar 26, 2018 |
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76 – How To Reassure People After They Optin or Buy From You
|
Mar 12, 2018 |
|
75 – Work Less Make More, with James Schramko
|
Feb 26, 2018 |
|
74 – How To Use Facebook LIVE to Grow a Following
|
Feb 12, 2018 |
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73 - How We Got Started With Facebook LIVE
|
Jan 29, 2018 |
|
72 – 5 Most Popular Episodes of 2017
|
Jan 15, 2018 |
|
71 – How To Be An Amazing Interviewer
|
Jan 01, 2018 |
|
70 – Highlights from ASKLIVE! Event With Ryan Levesque
|
Dec 18, 2017 |
|
69 - Why You Need to Find Your Niche
|
Dec 04, 2017 |
|
68 - Four Books We’ve Read & Loved That Will Help You With Your Content Marketing
|
Nov 20, 2017 |
|
67 - Client Avatar Interviews - Why You Need Them & How To Do Them
|
Nov 06, 2017 |
|
66 – Turning Content Into Sales With The Problem/Solution Dance
|
Oct 23, 2017 |
|
65 - How to Create Great Models
|
Oct 09, 2017 |
|
64 – How To Succeed With Email Marketing
|
Sep 25, 2017 |
|
63 - 5 Ways To Promote Your Content (that won't break the bank)
|
Sep 11, 2017 |
|
62 - How I Grew An Audience of 70,000 Raving Fans - with Amber Renae
|
Aug 28, 2017 |
|
61 - Overcoming The Resistance - How To Have a Content Marketing Breakthrough
|
Aug 14, 2017 |
|
60 - How to Grow A Big Business in a Small Niche with John Gallagher
|
Jul 31, 2017 |
|
59 – How To Reach Out To Your Audience After Losing Touch
|
Jul 17, 2017 |
|
58 – Creating Content for Different Learning Styles
|
Jul 03, 2017 |
|
57 - How To Use "Seeding" To Move People Forward With Your Content
|
Jun 19, 2017 |
|
56 - Webinars That Sell
|
Jun 05, 2017 |
|
55 - [REPOST] How To Use a Book To Grow Your Brand, Your Profits & Your Profile with Linda Diggle
|
May 22, 2017 |
|
54 - Pain and Pleasure - Is There Enough of it in Your Content?
|
May 08, 2017 |
|
53 – 5 Ideas for Adding Compelling Social Proof to Your Content (and Why You Need It!)
|
Apr 24, 2017 |
|
52 – 8 Types of Subject Lines that will Get Your Emails Opened
|
Apr 10, 2017 |
|
51- Easy Ways to Outsource Your Content Marketing
|
Mar 27, 2017 |
|
50 - How Many Avatars Do You Need?
|
Mar 12, 2017 |
|
49 – Creating Your Customer Experience By Design Not By Default (with Jason Friedman)
|
Feb 27, 2017 |
|
48 - How To Turn Your Communication Into a Memorable Work of Art with Victoria Labalme
|
Feb 13, 2017 |
|
47 - How To Use Power Words To Instantly Attract Attention and Ignite Sales
|
Jan 30, 2017 |
|
46 - Are Email Newsletters Still Worth Doing?
|
Jan 16, 2017 |
|
45 - Content Marketing Trends for 2017 (with Joe Pulizzi)
|
Jan 02, 2017 |
|
44 - Reducing Cart Abandonment With Smart Content
|
Dec 19, 2016 |
|
43 - Woops... I lost my mojo! How To Find Your Voice and Get More Confident With Your Content Creation
|
Dec 05, 2016 |
|
42 - Creating Content That Keeps Your Customers Coming Back, with Stu McLaren
|
Nov 21, 2016 |
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41 - How to use Micro-Commitments to Create More Compelling Content
|
Nov 07, 2016 |
|
40 - How to Get Your Error 404 Page Working for You
|
Oct 24, 2016 |
|
39 - How To Write Like a Natural, Even If You’re Not a Natural Writer with Sonia Simone
|
Oct 10, 2016 |
|
38 - 10 Low-Cost Ways to Grow Your Email List
|
Sep 26, 2016 |
|
37 - What's In A Name? How We Name Things.
|
Sep 12, 2016 |
|
36 - Your Voice As Content - How To Speak Confidently & Persuasively - with Juliet Jordan
|
Aug 29, 2016 |
|
35 - The UnSelling Secret - How To Get Your Content To Do The Selling For You
|
Aug 15, 2016 |
|
34 – Content Plan - The Can’t-Get-It-Wrong Content Marketing Strategy
|
Aug 01, 2016 |
|
33 – How to Recycle & Re-Purpose Your Content
|
Jul 18, 2016 |
|
32 - 9 Ways To Segment Your Email List For Better Results
|
Jul 04, 2016 |
|
31 - How to Use Surveys to Discover Exactly What Your Customers Want, and How to Give it to Them
|
Jun 20, 2016 |
|
30 - How To Create a Landing Page That Converts - Part 2
|
Jun 06, 2016 |
|
29 - How To Create a Landing Page That Converts - Part 1
|
May 23, 2016 |
|
28 - Blog Posts That Sell
|
May 09, 2016 |
|
27 - Videos That Sell
|
Apr 25, 2016 |
|
BONUS: Content Sells - Join Us For The Next Step
|
Apr 18, 2016 |
|
26 - 5 reasons to add webinars to your content marketing strategy
|
Apr 11, 2016 |
|
25 - Is SEO Still Relevant When Creating Content?
|
Mar 28, 2016 |
|
24 - 4 Email Marketing Trends That Will Help You Get More Results
|
Mar 14, 2016 |
|
23 - How To Craft an Offer That Sells
|
Feb 29, 2016 |
|
22 - How To Use Guarantees and Risk Reversal In Your Content To Get More Sales
|
Feb 15, 2016 |
|
This week’s episode
|
Feb 08, 2016 |
|
21 - How to Boost Engagement with User-Generated Content
|
Feb 01, 2016 |
|
20 - How To Get Awesome Client Stories, Case Studies & Testimonials
|
Jan 25, 2016 |
|
19 - Design Insights from a Successful Web Designer
|
Jan 18, 2016 |
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18 - Not Your Usual Content Ideas (Part 2)
|
Jan 11, 2016 |
|
17 - Not Your Usual Content Ideas (Part 1)
|
Jan 04, 2016 |
|
Holiday Episode
|
Dec 28, 2015 |
|
16 - What You Need To Know BEFORE Driving Traffic To Your Offers
|
Dec 21, 2015 |
|
15 - How To Create Great Content Without Burning Out
|
Dec 14, 2015 |
|
14 - Content Sells Q&A
|
Dec 07, 2015 |
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13 - Call To Action - Mistakes and Must Haves
|
Nov 29, 2015 |
|
12 - Why a Manifesto is Good for Business
|
Nov 23, 2015 |
|
11 - The Step 2 Secret
|
Nov 16, 2015 |
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10 - How to Create an Effective eBook
|
Nov 09, 2015 |
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09 - 5 Specific Lead Magnets that Get Results
|
Nov 02, 2015 |
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08 - How To Create A New Client Nurture Email Campaign
|
Oct 26, 2015 |
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07 - Common Email Marketing Mistakes - And How to Avoid Them
|
Oct 19, 2015 |
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06 – Strategies For Creating Email Campaigns that Sell, Without Being Salesy
|
Oct 12, 2015 |
|
05 - Getting Customers to the Top of Your Mountain
|
Oct 05, 2015 |
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04 - Finding Your Marketing Mountain
|
Sep 21, 2015 |
|
03 - Getting Your Ideas out of Your Head
|
Sep 20, 2015 |
|
02 - Your Ideal Client
|
Sep 19, 2015 |
|
01- The Content Marketing Universe
|
Sep 18, 2015 |
|
00 - Content Sells Intro
|
Sep 18, 2015 |