asiCast
By Advertising Seminars International Limited (asi)
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Episodes: 202
Description
Advertising Seminars International Ltd (asi) delivers international conferences specialising in advertising, marketing, broadcast and online
| Episode | Date |
|---|---|
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asiCast 198: From design to deployment – an agency response to Barb Ads Hub
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Jul 01, 2026 |
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asiCast 197: Signals worth trusting – media planning and the struggle for data integrity
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Jun 24, 2026 |
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asiCast 196: Broadcasters and streaming platforms – an uneasy partnership?
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May 28, 2026 |
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asiCast 195: Publish – and be damned
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Mar 30, 2026 |
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asiCast 194: Aquila – where is the eagle landing?
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Feb 05, 2026 |
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asiCast Special Edition: Measurement in 2030, Panel #3 – the future of currencies
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Nov 11, 2025 |
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asiCast 193: Unexpected friends? – YouTube, TikTok and broadcasters
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Oct 31, 2025 |
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asiCast 192: Measuring YouTube – towards a media measurement loop?
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Oct 13, 2025 |
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asiCast 191: MRC – perception and reality
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Jul 31, 2025 |
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asiCast Special Edition: Measurement in 2030, Panel #2 – skills and structure
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Jun 25, 2025 |
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asiCast 190: Is the era of US creative dominance about to end?
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Jun 12, 2025 |
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asiCast Special Edition: Measurement in 2030, Panel #1
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May 28, 2025 |
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asiCast 189: Should broadcasters embrace YouTube?
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May 01, 2025 |
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asiCast 188: Seeking consensus – the road to cross-media measurement
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Apr 15, 2025 |
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asiCast 187: Introducing the Barb Data Hub
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Apr 01, 2025 |
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asiCast 186: Streaming, advertising and the control of the Measurement Agenda
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Mar 25, 2025 |
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asiCast 185: Sports, ‘75% Peak TV’ and the way ahead for streaming
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Mar 17, 2025 |
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asiCast 184: The evolution of attention studies
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Feb 27, 2025 |
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asiCast 183: Key messages from the 2024 asi International Conferences
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Dec 16, 2024 |
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asiCast 182: Understanding attention across media
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Oct 24, 2024 |
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asiCast 181: The Attention Economy – A Category Blueprint
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Oct 18, 2024 |
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asiCast 180: Profit Ability 2 – TV’s role in performance marketing
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Oct 14, 2024 |
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asiCast 179: Evaluating radio ad effectiveness
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Oct 09, 2024 |
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asiCast 178: Successful podcast strategies
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Oct 04, 2024 |
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asiCast 177: Lantern – UK broadcasters team up to measure outcomes
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Sep 24, 2024 |
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asiCast 176: Assessing the impact of AI on media and advertising
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Aug 08, 2024 |
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asiCast 175: Who Cares? – measurement and accountability
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Jul 31, 2024 |
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asiCast 174: egta’s five priorities for multiplatform TV and audio
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Jul 03, 2024 |
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asiCast 173: How UKOM integrates YouTube data
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May 29, 2024 |
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asiCast 172: Making the most of attention
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Apr 18, 2024 |
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asiCast 171: Nielsen and YouTube expand measurement to CTVs
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Apr 09, 2024 |
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asiCast 170: Managing change in challenging times for the JICs
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Mar 27, 2024 |
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asiCast 169: Global streamers join TV’s Thinkbox
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Mar 19, 2024 |
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asiCast 168: 2024 – a pivotal year for the global streamers
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Feb 13, 2024 |
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asiCast 167: Podcast discovery and measurement – what makes podcasts different from radio?
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Oct 24, 2023 |
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asiCast 166: What’s in a name? Why media language matters
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Oct 10, 2023 |
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asiCast 165: What will be the consequences of Barb’s governance of CFlight?
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Sep 28, 2023 |
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asiCast 164: Key takeaways from Cannes
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Jul 25, 2023 |
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asiCast 163: The likely impact of the US writers’ and actors’ strikes
|
Jul 19, 2023 |
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asiCast 162: Has the online advertising bubble burst?
|
Jun 15, 2023 |
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asiCast 161: A hybrid future for audio measurement
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Jun 06, 2023 |
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asiCast 160: Subscription VOD leans even further into advertising
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May 30, 2023 |
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asiCast 159: Tracking the changing viewing habits of SVOD subscribers
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May 25, 2023 |
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asiCast 158: 2023 financial prospects for media, tech and advertising
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Apr 25, 2023 |
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asiCast 157: Total Video Measurement and the myth of Sisyphus – the Swedish experience
|
Apr 25, 2023 |
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asiCast 156: The evolution of attention
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Mar 27, 2023 |
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asiCast 155: ‘Fit for TV’ – Barb Audiences expands its scope
|
Mar 08, 2023 |
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asiCast 154: Finnish broadcasters take the lead on cross-platform campaign measurement
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Feb 16, 2023 |
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asiCast 153: Managing complexity – wider lessons from OOH measurement
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Feb 13, 2023 |
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asiCast 152: Early days for Netflix in ad-supported streaming
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Feb 02, 2023 |
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asiCast 151: Currency measurement at a crossroads – business models and metrics
|
Jan 26, 2023 |
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asiCast 150: Joining forces to measure attention
|
Nov 23, 2022 |
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asiCast 149: TV’s next revolution – OEM data
|
Oct 26, 2022 |
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asiCast 148 Conference Preview: Towards a multi-currency market in the US?
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Oct 21, 2022 |
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asiCast 147 Conference Preview: Synthetic data and virtual IDs
|
Oct 17, 2022 |
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asiCast 146 Conference Preview: Attention – the cost and value equation
|
Oct 12, 2022 |
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asiCast 145: Automatic radio and hybrid television measurement
|
Oct 07, 2022 |
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asiCast 144: River of Dreams – integrating linear and BVOD currency
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Oct 03, 2022 |
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asiCast 143 Conference Session Preview: Streaming and OTT – where is the industry heading?
|
Sep 28, 2022 |
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asiCast 142: Cross-media, alt. currencies and the challenge of global standards
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Sep 22, 2022 |
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asiCast 141: Market modelling – from measurement to effectiveness
|
Sep 15, 2022 |
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asiCast 140: Cross-media planning and insights for the Netherlands – the RFP
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Jul 18, 2022 |
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asiCast 139: Identity resolution – who is really watching?
|
May 05, 2022 |
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asiCast 138: Recipes for effective media measurement
|
Apr 25, 2022 |
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asiCast 137: Device and account sharing – what is really going on?
|
Apr 12, 2022 |
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asiCast 136: Measuring broadcaster impact and value – the next research challenge
|
Mar 25, 2022 |
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asiCast 135: VAM in Canada – industry collaboration in action
|
Feb 09, 2022 |
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asiCast 134: US TV measurement – a window of opportunity for ‘alt currencies’?
|
Feb 02, 2022 |
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asiCast 133: Nielsen moves US TV towards spot ratings
|
Dec 16, 2021 |
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asiCast 132: Inside Comscore’s pilot for cross-media measurement in the US
|
Dec 08, 2021 |
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asiCast 131: US media measurement – the state of play
|
Oct 25, 2021 |
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asiCast 130: Leading the drive for fan and viewer engagement
|
Oct 19, 2021 |
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asiCast 129: Online measurement in Australia – a new beginning
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Sep 21, 2021 |
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asiCast 128: UK broadcasters adopt CFlight
|
Jul 01, 2021 |
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asiCast 127: Putting a value on attention
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Jun 15, 2021 |
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asiCast 126: ‘A statement of intent’ – Justin Sampson reveals the new BARB contract
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Jun 02, 2021 |
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asiCast 124: The battle for control of in-car audio
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May 24, 2021 |
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asiCast 123: A preview of Podcast Day 24
|
May 18, 2021 |
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asiCast 122: TV planning and buying – the argument for change
|
May 13, 2021 |
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asiCast 121: The Tony Cowling Foundation
|
May 04, 2021 |
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asiCast 120: Advertisers take the initiative
|
Apr 13, 2021 |
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asiCast 119: The Dutch TMAM contract – what’s it all about?
|
Apr 01, 2021 |
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asiCast 118: Why is advertising so unpopular?
|
Feb 25, 2021 |
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asiCast 117: Netflix, the studios and the battle for content
|
Feb 15, 2021 |
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asiCast 116: Understanding esports
|
Jan 12, 2021 |
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asiCast 115: How the UK views SVOD content – TRP’s David Raybould
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Nov 27, 2020 |
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asiCast 114: Project Origin – where are we now?
|
Sep 24, 2020 |
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asiCast 113: Putting a value on attention
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Jul 14, 2020 |
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asiCast 112: Inside the programmatic supply chain
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Jun 02, 2020 |
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asiCast 111: Gold standards in a time of crisis – RSMB’s Chris Mundy
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May 14, 2020 |
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asiCast 110: Keeping the show on the road – Andrew Green of Ipsos
|
May 07, 2020 |
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asiCast 109: How are we coping? – GfK’s Rolf Müller
|
Apr 28, 2020 |
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asiCast 108: How are we coping? – Kantar’s Andy Brown
|
Apr 24, 2020 |
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asiCast 107: Maintaining audience measurement services during lockdown – Toni Petra of Nielsen
|
Apr 21, 2020 |
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asiCast 106: Coping in a time of crisis – BARB’s Justin Sampson
|
Apr 15, 2020 |
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asiCast 105: The attention economy
|
Apr 14, 2020 |
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asiCast 104: Advertising in a time of crisis
|
Apr 07, 2020 |
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asiCast 103: The new UKOM contract – a step towards a cross-media measurement solution?
|
Jan 24, 2020 |
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asiCast 102: The origin and role of the Global TV Group
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Nov 28, 2019 |
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asiCast 100: Behind the scenes at asi
|
Oct 30, 2019 |
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asiCast 99: A ground-breaking solution for podcast measurement
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Oct 16, 2019 |
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asiCast 98: Jane Clarke talks television attribution and cross-media measurement
|
Oct 11, 2019 |
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asiCast 97: The prospects for the Britbox SVOD product
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Sep 20, 2019 |
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asiCast 96: Will publishing survive until 2030?
|
Aug 20, 2019 |
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asiCast 95: News attribution on social media
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Aug 15, 2019 |
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asiCast 94: Quality over quantity in the attention economy
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Jul 17, 2019 |
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asiCast 93: FIPP’s James Hewes on tracking the growth of the online publisher subscription model
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Jul 09, 2019 |
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asiCast 92: Authentic communication in a mistrusting world
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May 01, 2019 |
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asiCast 91: Katherine Page previews our Publishing & Data Conference in Lisbon
|
Apr 16, 2019 |
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asiCast 90: The new BARB contract – preparing for the next 10 years
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Apr 10, 2019 |
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asiCast 89: The future direction of Internet currencies
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Mar 13, 2019 |
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asiCast 88: Measurement priorities for the European TV industry
|
Feb 13, 2019 |
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asiCast Special Edition IV: What is ‘mobile’?
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Jan 16, 2019 |
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asiCast Special Edition III: Definitions – what do we mean by cross-platform reach, engagement and targeting?
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Jan 08, 2019 |
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asiCast Special Edition I: The death of ‘digital’?
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Nov 05, 2018 |
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asiCast 87: It’s time to stress test hybrid measurement
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Oct 24, 2018 |
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asiCast 86: The video advertising challenge
|
Oct 22, 2018 |
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asiCast 85: Audience measurement and data analytics
|
Oct 17, 2018 |
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asiCast 84: Innovations in television and video
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Oct 11, 2018 |
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asiCast 83: Audio and video streaming – the revenue challenge
|
Oct 08, 2018 |
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asiCast 82: Measuring the World Cup in Russia
|
Sep 27, 2018 |
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asiCast 81: The Netherlands launches tender for Total Media Audience Measurement
|
Jul 09, 2018 |
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asiCast 80: Are industry leaders in tune with consumer attitudes?
|
Jun 27, 2018 |
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asiCast 79: Voice technology meets consumer behaviour
|
Jun 27, 2018 |
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asiCast 78: How blockchain can benefit media measurement
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Jun 27, 2018 |
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asiCast 77: Regulating best practice and driving creativity
|
May 30, 2018 |
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asiCast 76: Richard Marks previews asi APAC 2018’s session on data
|
Apr 26, 2018 |
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asiCast 75: David Webb previews asi APAC 2018’s advertising session
|
Apr 25, 2018 |
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asiCast 74: Optimising audience measurement for sport
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Apr 23, 2018 |
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asiCast 73: The relative value of media – perception and reality
|
Apr 11, 2018 |
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asiCast 72 – The case for programmatic
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Apr 04, 2018 |
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asiCast 71 – Broadcasters, platforms and SVOD: a new relationship
|
Mar 27, 2018 |
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asiCast 70 – Interactive marketing: from dial-up to broadband and beyond
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Mar 19, 2018 |
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asiCast 69 – Three possible futures for the industry currencies
|
Mar 06, 2018 |
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asiCast 68 – Advertising: a crisis of confidence
|
Feb 16, 2018 |
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asiCast 67 – Implications of GDPR for audience measurement
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Jan 16, 2018 |
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asiCast 66 – Advertising profitability: short- and long-term effects
|
Jan 05, 2018 |
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asiCast 65 – Current challenges in US media research
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Dec 06, 2017 |
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asiCast 64 – Data science meets audience research: Part 2
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Nov 05, 2017 |
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asiCast 63 – Data science meets audience research: Part 1
|
Nov 03, 2017 |
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asiCast 62 – The future of television: connected and converged?
|
Oct 31, 2017 |
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asiCast 61 – the advertisers’ perspective on digital media
|
Oct 26, 2017 |
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asiCast 60 – Viewability and ad effectiveness across all screens
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Oct 18, 2017 |
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asiCast 59 – Insights from streaming audio data
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Oct 10, 2017 |
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asiCast 58 – The future of codes, tags and watermarking
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Oct 04, 2017 |
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asiCast 57 – Radio around the world
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Sep 27, 2017 |
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asiCast 56 – Content discovery: making the most of voice-assisted technology
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Sep 20, 2017 |
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asiCast 55 – Bob Hoffman on online advertising, surveillance marketing and ad tech
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Sep 12, 2017 |
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asiCast 54 – Real Time Experience Tracking
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Jul 24, 2017 |
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asiCast 53 – Richard Marks on the complexities of cross-platform measurement
|
Apr 25, 2017 |
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asiCast 52 – Julie Petersen on APAC 2017
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Apr 18, 2017 |
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asiCast 51 – Content goes global
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Apr 04, 2017 |
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asiCast 50 – Tom Denford on P&G’s transparency action plan
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Mar 23, 2017 |
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asiCast 49 – Launch of the first Total Video Currency in Denmark
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Feb 27, 2017 |
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asiCast 48 – Médiamétrie’s 4-screen measurement
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Jan 31, 2017 |
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asiCast 47 – Richard Lindsay-Davies on the future of digital TV
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Jan 19, 2017 |
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asiCast 46 – Whose Data is it Anyway? Part 3
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Nov 17, 2016 |
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asiCast 45 – Whose Data is it Anyway? Part 2
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Nov 17, 2016 |
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asiCast 44 – Whose Data is it Anyway? Part 1
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Nov 17, 2016 |
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asiCast 43 – ‘Share of ear’ for streaming audio
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Oct 28, 2016 |
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asiCast 42 – TV and online: measuring advertising effectiveness
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Oct 19, 2016 |
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asiCast 41 – From engineers to data scientists
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Oct 11, 2016 |
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asiCast 40 – Robert Farazin talks about realtime TV ratings
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Oct 07, 2016 |
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asiCast 39 – Guy Bisson takes a consumer-centric approach to TV trends
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Sep 29, 2016 |
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asiCast 38 – Giorgio Licastro weighs up techniques for radio measurement
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Sep 09, 2016 |
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asiCast 37 – Tess Alps has serious questions for agencies and advertisers
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Sep 06, 2016 |
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asiCast 36 – Richard Asquith on building partnerships
|
Sep 01, 2016 |
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asiCast 35 – The ANA Report: a question of trust?
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Jul 01, 2016 |
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asiCast 34 – Programmatic: a practical guide
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Jun 22, 2016 |
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asiCast 33 – why Microsoft bought LinkedIn
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Jun 14, 2016 |
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asiCast 32 – the research behind the insight
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Jun 13, 2016 |
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asiCast 31 – the changing role of Public Service Broadcasting
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Jun 01, 2016 |
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asiCast 30 – BARB UK viewing trends
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May 18, 2016 |
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asiCast 29 – OTT market consolidation
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May 05, 2016 |
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asiCast 28 – Models for driving video measurement
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May 02, 2016 |
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asiCast 27 – Online video and Pay-TV
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Apr 26, 2016 |
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asiCast 26 – Chris O’Hearn on TAM challenges
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Apr 20, 2016 |
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asiCast 25 – Lifting the lid on the total video landscape
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Apr 13, 2016 |
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asiCast 24 – Taking the measure of India
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Apr 13, 2016 |
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asiCast 23 – Matt Hill discusses the complexity of measuring viewing behaviour
|
Feb 18, 2016 |
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asiCast 22 – Bas de Vos talks daily online ratings
|
Jan 26, 2016 |
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asiCast 21 – Brian Jacobs on Media Agencies in 2016
|
Jan 11, 2016 |
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asiCast 20 – Rupert Staines discusses adtech and TV advertising
|
Jan 05, 2016 |
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asiCast 19 – Paolo Pescatore looks to 2016
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Dec 04, 2015 |
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asiCast 18 – Lisa Eaton and Jeff Wender at asi in Venice
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Nov 27, 2015 |
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asiCast 17 – Jane Clarke and Chris O’Hearn at asi in Venice
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Nov 24, 2015 |
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asiCast 16 – Brian Jacobs discusses asi in Venice
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Nov 19, 2015 |
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asiCast 15 – Mariana Irazoqui and Liesbeth Nekkers on TV panels
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Nov 02, 2015 |
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asiCast 14 – Jim MacLeod talks PPM and Voltair
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Oct 26, 2015 |
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asiCast 13 – Alison Winter of the BBC on podcasts
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Oct 23, 2015 |
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asiCast 12 – Hannu Verkasalo on cross-platform measurement
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Oct 22, 2015 |
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asiCast 11 – Tor Eide on switching off analogue radio
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Oct 21, 2015 |
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asiCast 10 – Louise Cook on spending advertising money
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Oct 20, 2015 |
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asiCast 9 – Bas de Vos on video integration
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Oct 20, 2015 |
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asiCast 8 – Pete Doe on joining clypd
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Oct 20, 2015 |
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asiCast 7 – Jill McGrath on advertising effectiveness
|
Oct 20, 2015 |
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asiCast 6 – Justin Sampson talks Dovetail
|
Oct 20, 2015 |
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asiCast 5 – Paolo Pescatore on Telcos and TV
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Oct 20, 2015 |
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asiCast 4 – Bob Hoffman on the state of advertising
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Oct 20, 2015 |
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asiCast 3 – interview with Mark Barber
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Oct 16, 2015 |
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asiCast 2 – interview with Nigel Walley
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Oct 02, 2015 |
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asiCast 1 – interview with Jeffrey Cole launches the asiCast
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Oct 02, 2015 |