Ueber-Brands
By JP Kuehlwein & Wolf Schaefer
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Image by JP Kuehlwein & Wolf Schaefer
Category: Marketing
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Episodes: 33
Description
Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)
| Episode | Date |
|---|---|
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Why all companies should seek Brand Elevation? – Interview with JP and Deborah Malone of The Internationalist
|
Aug 06, 2021 |
|
The joy and challenge of purveying better products and better lives – Interview with Dilhan Fernando, CEO Dilmah Tea
|
Dec 01, 2020 |
|
S’well – From empty bottle to meaningful fashion accessory – Interview with Sarah Kauss, Founder and Chairwoman
|
Oct 03, 2020 |
|
How ‘Slightly Fu**ed-Up’ motivates people to buy into- and work at Freitag – interview with Oliver Brunschwiler, ‘Lead Link’
|
Jul 15, 2020 |
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How an Ueber-Brand responds in times of crisis – Alison Cayne, Haven’s Kitchen
|
Apr 16, 2020 |
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Haven’s Kitchen: About Sharing Life Skills and Sauces – Alison Cayne, Founder
|
Nov 19, 2019 |
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FRoSTA: Putting your Money Where Your Mission Is – Felix Ahlers, CEO
|
Aug 22, 2019 |
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Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I
|
Jun 23, 2019 |
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TerraCycle: How To Brand Waste – Tom Szaky, CEO and Co-Founder explains
|
Jun 03, 2019 |
|
Trust and a shared Truth are key to Airbnb’s Success – Douglas Atkin, ex-Global Head of Community explains
|
May 12, 2019 |
|
Purpose and Promotion Don’t Mix Well – Ben & Jerry’s Global Social Mission Officer Dave Rapaport explains
|
Mar 25, 2019 |
|
Ueber-Branding Social Enterprise? – JP interviewed by Impact Boom
|
Mar 20, 2019 |
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Humbly Served and Successful – RXBAR Co-Founder Peter Rahal tells the story
|
Feb 20, 2019 |
|
Master Myth Maker – Ramdane Touhami, mind behind Buly and other exquisite Brands
|
Sep 25, 2018 |
|
B2B Beyond The Material – Interview with Mohawk Fine Papers’ Creative Director Christopher Harrold
|
Apr 24, 2018 |
|
Taking Brands and People Üeber – JP interviewed by getAbstract co-founder Patrick Brigger
|
Jan 30, 2018 |
|
A Brand Built On ‘Less’? – Interview with Brandless co-founder Tina Sharkey
|
Jan 04, 2018 |
|
Making Slow Fashion Grow – Interview with Raleigh Denim Workshop co-founder Victor Lytvinenko
|
Nov 06, 2017 |
|
Cadillac – Resuscitation without Nostalgia nor Provocation? – Interview with Uwe Ellinghaus, CMO
|
Apr 25, 2017 |
|
Burt’s Bees – Mission, Myth and a Buzzing Business – Interview with Jim Geikie, General Manager
|
Jan 05, 2017 |
|
Profit and/or Purpose? – Interview with Venture Capitalist and Social Activist David Batstone
|
Dec 05, 2016 |
|
Patagonia – The Activist Company – Interview with Vincent Stanley, Director of Philosophy
|
Nov 04, 2016 |
|
Audemars Piguet – Adversity and Complications Make a Brand – Interview with Tim Sayler, CMO
|
Oct 10, 2016 |
|
Lakrids – A Liquorice Brand To Long For – Interview with Peter Husted Sylvest, Director of Sales
|
Aug 22, 2016 |
|
Seedlip: Beyond Making Teetotaling Totally Trendy – Interview with Ben Branson, Founder
|
Jun 22, 2016 |
|
Shinola: From Shining Shoes to Lifestyle Star – Interview with Bridget Russo, CMO
|
May 20, 2016 |
|
Renova: Toilet Paper to live, love and style with, also. – Podcast with Paulo Pereira Da Silva, CEO – #07
|
Apr 19, 2016 |
|
Johnnie Walker: Appeal at $1 and $1,000 a sip, alike. – Interview with Matteo Fantacchiotti, Diageo
|
Feb 18, 2016 |
|
Chipotle – The Genius and Power of Naïveté – Interview with William Espey, Brand Voice Lead Chipotle Mexican Grill – Podcast Episode 05
|
Jan 06, 2016 |
|
Moleskine – A Myth Bridging our Analog and Digital Worlds – Interview with Maria Sebregondi, Co-Creator of Moleskine – Podcast Episode 04
|
Dec 09, 2015 |
|
Storied Seltzer Service – Interview with Brooklyn Seltzer Boy Alex Gomberg – Podcast Episode 03
|
Nov 03, 2015 |
|
Building a Brand on Bricks and Beliefs – Brunello Cucinelli – Podcast Episode 02
|
Oct 06, 2015 |
|
The Draw of Bespoke and Subtle Sophistication – Benoit Ams, Smith & Norbu
|
Sep 15, 2015 |