Product Startup
By Kevin Mako of MAKO Design + Invent
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Category: Entrepreneurship
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Subscribers: 38
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Episodes: 226
Description
The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, product sellers, wholesalers, retailers and more. Learn about industrial design / product design, prototyping, 3d printing, additive manufacturing, product manufacturing, marketing, selling, patenting, logistics, and product business scaling. Hosted by Kevin Mako, North America’s leading expert on product development for physical product startups, founder of Mako Design + Invent, keynote speaker, and Masters of Engineering lecturer. Produced by MAKO Design + Invent, the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors.
| Episode | Date |
|---|---|
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226: Maximizing Your Invention’s Perceived Value Through Marketing
|
May 16, 2024 |
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225: Communication Silos for Product Design Stakeholders
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May 09, 2024 |
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224: Expanding Your Product Into New Verticals
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May 02, 2024 |
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223: Mechanical Prototype Parts vs. Pre-Production Parts for Plastic Inventions
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Apr 26, 2024 |
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222: Securing Grants for Scaling Up a Hardware Startup
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Apr 18, 2024 |
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221: How to Go from Prototype to First Manufacturing Run
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Apr 11, 2024 |
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220: How Storytelling Drives Consumer Product Sales
|
Apr 05, 2024 |
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219: Hiring Your First Team Members at a Hardware Startup
|
Mar 28, 2024 |
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218: Best Sales Processes for Selling Hardware Products
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Mar 21, 2024 |
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217: Using Crowdfunding for Real Customer Feedback on Your Invention
|
Mar 14, 2024 |
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216: 5 Key Tips For Starting Your Product Development Journey
|
Mar 11, 2024 |
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215: Launching a New Product on Walmart Marketplace
|
Mar 01, 2024 |
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214: Affiliate Marketing for D2C Sales of Inventions
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Feb 22, 2024 |
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213: Researching How Your Product Fits on Amazon
|
Feb 15, 2024 |
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212: The Customer Experience for New Hardware Products
|
Feb 05, 2024 |
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211: Establishing Product Manufacturing Operations
|
Jan 28, 2024 |
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210: Using Ad Funnels for D2C Product Sales
|
Jan 19, 2024 |
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209: Materials Research for Consumer Product Design
|
Jan 12, 2024 |
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208: Choosing Quality Materials for Your Consumer Product
|
Dec 29, 2023 |
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207: 4 Parts of Intellectual Property for a Hardware Startup
|
Dec 22, 2023 |
|
206: How to Sell Your Hardware Product Business
|
Dec 15, 2023 |
|
205: Advances in Electronic Product Engineering Methods
|
Dec 14, 2023 |
|
204: Build a List of Wholesale Buyers for Your New Invention
|
Dec 02, 2023 |
|
203: Design for Manufacturing for a New Invention Product
|
Nov 24, 2023 |
|
202: Paid Advertising for Hardware Products on TikTok
|
Nov 16, 2023 |
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201: Product Listing Success on Amazon Marketplace
|
Nov 10, 2023 |
|
200: 8 Pillars of Product Marketing Success
|
Nov 03, 2023 |
|
199: Selling a New Product Successfully on Amazon
|
Oct 28, 2023 |
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198: Hardware Success on Walmart Marketplace
|
Oct 19, 2023 |
|
197: Go From Hardware Startup to Scale Up
|
Oct 12, 2023 |
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196: Common Gaps Being Ready for Manufacturing
|
Oct 05, 2023 |
|
195: Ensuring Profitability on Shopify and Amazon
|
Sep 28, 2023 |
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194: The Importance of Sketch Design for New Hardware Products
|
Sep 21, 2023 |
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193: 3D Printing Overview for New Inventions
|
Sep 14, 2023 |
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192: The Importance of Building a Community for Your Hardware Startup
|
Sep 07, 2023 |
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191: How to Grow Your Crowdfunding Sales
|
Sep 01, 2023 |
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190: Ethnocentric Design for Your Invention
|
Aug 24, 2023 |
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189: The Power of Your Team in Building Hardware Innovations
|
Aug 18, 2023 |
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188: Use Inventor Narrative to Design Great Hardware Products
|
Aug 11, 2023 |
|
187: e-Commerce Strategies for New Hardware Products
|
Aug 03, 2023 |
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186: Product Renderings for a New Invention
|
Jul 27, 2023 |
|
185: Building a Successful Hardware Startup Multiple Times
|
Jul 21, 2023 |
|
184: The Value of Low-Volume Invention Manufacturing
|
Jul 13, 2023 |
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183: Getting a New Hardware Product into Retail Stores
|
Jul 07, 2023 |
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182: Consumer Product Hardware Trends in Mid 2023
|
Jun 30, 2023 |
|
181: Digital Advertising for Selling New Hardware Products
|
Jun 22, 2023 |
|
180: Hardware Startup Tips for Non-Technical Founders
|
Jun 15, 2023 |
|
179: Maximize the Value of your Design Agency Partner
|
Jun 08, 2023 |
|
178: Venture Capital Funding for Hardware Startups
|
Jun 01, 2023 |
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177: Package Design Tips for New Hardware Products
|
May 25, 2023 |
|
176: How Hardware Founders Should Represent Their Product
|
May 18, 2023 |
|
175: Raising Hardware Funding via an Angel Investor
|
May 11, 2023 |
|
174: Agile Product Development & Additive Manufacturing
|
May 04, 2023 |
|
173: Augmented Reality Technology in Hardware Startups
|
Apr 27, 2023 |
|
172: Early Concept Design for a New Hardware Invention
|
Apr 20, 2023 |
|
171: Choosing Features and Validating Your Invention
|
Apr 13, 2023 |
|
170: Current Trends of Modern Product Development
|
Apr 06, 2023 |
|
169: Critical Testing Stages in New Product Development
|
Mar 30, 2023 |
|
168: The Future of Hardware Product Design Thinking
|
Mar 23, 2023 |
|
167: Get Free Earned Media for a New Hardware Product
|
Mar 16, 2023 |
|
166: Storytelling Tips for Hardware Product Launches
|
Mar 09, 2023 |
|
165: Iterative Design Processes & Tools for Hardware Development
|
Mar 02, 2023 |
|
164: The 3 Prototyping Phases for New Product Development
|
Feb 23, 2023 |
|
163: 2023 Trends in Product Development for Hardware Products
|
Feb 16, 2023 |
|
162: Product Pre Launch Strategies For Crowdfunding Success
|
Feb 10, 2023 |
|
161: Build a Manufacturing Facility for Your New Product
|
Feb 02, 2023 |
|
160: Growing Your Hardware Product Through Paid Ads
|
Jan 26, 2023 |
|
159: Build a Community to Sell Your New Product Invention
|
Jan 18, 2023 |
|
158: Thinking Sustainability in Hardware Product Design
|
Jan 13, 2023 |
|
157: How Hardware Startups Compete with Big Business
|
Jan 05, 2023 |
|
156: The Evolution of Sales Channels for Hardware Products
|
Dec 30, 2022 |
|
155: Identifying a Sourcing Partner for Overseas Manufacturing
|
Dec 21, 2022 |
|
154: 3 Key Parts to Developing a Great New Product
|
Dec 15, 2022 |
|
153: The Evolution of CAD Product Development Software
|
Dec 07, 2022 |
|
152: Three Main Problems When Scaling a Hardware Startup
|
Dec 01, 2022 |
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151: The AIDA Marketing Method for Hardware Startups
|
Nov 23, 2022 |
|
150: Building Product Prototypes with Your Design Team
|
Nov 16, 2022 |
|
149: How to Professionally Prototype your Invention Idea
|
Nov 09, 2022 |
|
148: Grow Your Hardware Product Sales Via Trade Shows
|
Nov 02, 2022 |
|
147: Transition from Hardware Product Startup to Hardware Scaleup
|
Oct 26, 2022 |
|
146: Transparency in the Design For Manufacturing Process
|
Oct 19, 2022 |
|
145: Expanding Your Startup Hardware Product Line
|
Oct 12, 2022 |
|
144: How to Sell a New Invention on Amazon Marketplace
|
Oct 05, 2022 |
|
143: Build Your Own Manufacturing for Your Invention
|
Sep 28, 2022 |
|
142: Preparing Your Product for Manufacturing Overseas
|
Sep 21, 2022 |
|
141: Product Sales Process for Hardware Startups
|
Sep 14, 2022 |
|
140: Local Manufacturing for a New Hardware Invention Idea
|
Sep 07, 2022 |
|
139: How to Scale Your Physical Product in Retail Stores
|
Aug 31, 2022 |
|
138: Using Audio Ads to Sell New Hardware Products
|
Aug 24, 2022 |
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137: Customer Feedback at Physical Product Launches
|
Aug 17, 2022 |
|
136: Selling a New Physical Product with Google Ads
|
Aug 10, 2022 |
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135: Performance Marketing for New Hardware Products
|
Aug 03, 2022 |
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134: How to Sell Your Hardware Product B2B
|
Jul 27, 2022 |
|
133: Using Email Marketing to Sell Physical Products
|
Jul 20, 2022 |
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132: Invention Success in the Construction Industry
|
Jul 13, 2022 |
|
131: Why Doing Good with Your Hardware Product Matters
|
Jul 06, 2022 |
|
130: Choosing an eCommerce Platform for your Hardware Product
|
Jun 22, 2022 |
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129: The Best Hardware Product Development Processes
|
Jun 15, 2022 |
|
128: Creating an App for Your Hardware Device
|
Jun 08, 2022 |
|
127: Benefits of Makerspaces to Product Startups
|
Jun 01, 2022 |
|
126: What Makes a Consumer Product Invention Great
|
May 25, 2022 |
|
125: Pitching Your Invention to Big Product Businesses
|
May 11, 2022 |
|
124: Raising $1 Million for a Hardware Startup
|
Apr 27, 2022 |
|
123: Selling A Hardware Product on B2B Platforms
|
Apr 20, 2022 |
|
122: Modern Methods for New Product Development
|
Apr 13, 2022 |
|
121: Disrupt an Industry with your Hardware Invention
|
Apr 06, 2022 |
|
120: People & Mindset at a Hardware Startup
|
Mar 30, 2022 |
|
119: Planning for the Unexpected in Product Design
|
Mar 23, 2022 |
|
118: Behavioral Science of Subtraction in Product Design
|
Mar 16, 2022 |
|
117: Successful Equity Crowdfunding for Hardware Startups
|
Mar 09, 2022 |
|
116: How to Turn an Invention into a Product Business
|
Mar 02, 2022 |
|
115: How to Successfully Design & Launch a Toy Invention
|
Feb 23, 2022 |
|
114: Designing an MVP for a New Consumer Product
|
Feb 16, 2022 |
|
113: How Founders Develop Complex Hardware Products
|
Feb 09, 2022 |
|
112: Designing & Commercializing Robotics Inventions
|
Feb 02, 2022 |
|
111: Selling & Growing Your Product at Retail Stores
|
Jan 26, 2022 |
|
110: Design for Manufacturing Consumer Products
|
Jan 19, 2022 |
|
109: Landing Page Sales Funnels for Consumer Products
|
Jan 12, 2022 |
|
108: Hardware Design Tips from Apple & Intel Leader
|
Jan 05, 2022 |
|
107: Using Hardware Incubators for Product Startups
|
Dec 22, 2021 |
|
106: Building Your Hardware Product Team Early
|
Dec 15, 2021 |
|
105: Patenting Physical Consumer Product Inventions
|
Dec 08, 2021 |
|
104: Medical Device Certification vs Wellness Device
|
Dec 01, 2021 |
|
103: How to Get a New Product’s First B2B Sales
|
Nov 24, 2021 |
|
102: How Students Start Successful Hardware Businesses
|
Nov 17, 2021 |
|
101: Payment Processing for Small Hardware Manufacturers
|
Nov 10, 2021 |
|
100: Pitch Deck Storytelling for Hardware Funding
|
Nov 03, 2021 |
|
099: Accounts Receivable Funding for Big Orders
|
Oct 27, 2021 |
|
098: Expand eCommerce Sales via Product Bundling
|
Oct 20, 2021 |
|
097: How to Overcome Product Buyers’ Objections
|
Oct 13, 2021 |
|
096: How To Launch a Consumer Product at Trade Shows
|
Oct 06, 2021 |
|
095: Solve End-User Pain for Consumer Product Success
|
Sep 29, 2021 |
|
094: How New Startup Products Get Into Big Retailers
|
Sep 22, 2021 |
|
093: Selling Products Direct to End-Customer Online
|
Sep 15, 2021 |
|
092: Making a Product Video for Your Invention
|
Sep 08, 2021 |
|
091: Market Testing Prior to a Crowdfunding Launch
|
Sep 01, 2021 |
|
090: Disrupting Industries with AR/VR Technology
|
Aug 25, 2021 |
|
089: Selling Your Hardware Product Via Remote Meetings
|
Aug 18, 2021 |
|
088: The Importance of Sustainable Product Manufacturing
|
Aug 11, 2021 |
|
087: Purpose is a Big Part of Consumer Product Success
|
Aug 04, 2021 |
|
086: Marketing Fundamentals for Consumer Product Startups
|
Jul 28, 2021 |
|
085: Scaling Your Product Up After Crowdfunding
|
Jul 21, 2021 |
|
084: How To Raise Big Money for Your Hardware Startup
|
Jul 14, 2021 |
|
083: Benefits of Additive Manufacturing for New Inventions
|
Jul 07, 2021 |
|
082: Smooth Product Flow from Visual Design to Engineering
|
Jun 30, 2021 |
|
081: How To License Major Brands and Celebrities
|
Jun 23, 2021 |
|
080: How to Maximize Your Product's Sales in Retail Stores
|
Jun 16, 2021 |
|
079: How To Start Selling Your Product Then Scale
|
Jun 09, 2021 |
|
078: Selling Products Direct to End-Users via Shopify
|
Jun 02, 2021 |
|
077: Using Prospective Customers to Develop a Product
|
May 26, 2021 |
|
076: Warehousing, Fulfillment, and Shipping to Customers
|
May 19, 2021 |
|
075: Launch a Product Big, with Host of QVC & ShopHQ
|
May 12, 2021 |
|
074: Medical Device Product Development Best Practices
|
May 05, 2021 |
|
073: Tips from the World’s Biggest Crowdfunding Agency
|
Apr 28, 2021 |
|
072: Why New Consumer Products Need to be Premium
|
Apr 21, 2021 |
|
071: Making a Better Product in a Competitive Market
|
Apr 14, 2021 |
|
070: Financing & Acquisition for Product Companies
|
Apr 08, 2021 |
|
069: PhD & Harvard Grad on the 4 Ps of Product Marketing
|
Apr 01, 2021 |
|
068: Partnership & Funding Legal Considerations for Product Startups
|
Mar 23, 2021 |
|
067: Modern Funding Tools for Hardware Product Startups
|
Mar 16, 2021 |
|
066: E-Commerce Platforms for Launching a Consumer Product
|
Mar 09, 2021 |
|
065: Hardware Funding from Seed Financing to Millions
|
Mar 02, 2021 |
|
064: Preparing and Executing Your Product's First Production Run
|
Feb 23, 2021 |
|
063: Hardware Startup Tips from a 22 Year Apple Exec
|
Feb 17, 2021 |
|
062: Smoothing the Buying Process When Marketing Your New Product
|
Feb 09, 2021 |
|
061: 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention
|
Feb 02, 2021 |
|
060: How to Professionally License Your New Product
|
Jan 19, 2021 |
|
059: Best Practices for Quality Control on Overseas Production of Your Product
|
Jan 05, 2021 |
|
058: How to Pitch Your Product to Retail Stores
|
Dec 21, 2020 |
|
057: From Invention Idea to $100,000 on Dragon's Den
|
Nov 18, 2020 |
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056: Mistakes, Opportunities, & Feedback for a New Product
|
Oct 21, 2020 |
|
055 - Training Creativity to Get More (and Better) Ideas
|
Jun 20, 2017 |
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054 - Food-safe Children's Products, Dan & Justin with Milton the Mealtime Companion
|
Jun 06, 2017 |
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053 - Manufacturing, Quality & 3D Printing
|
May 23, 2017 |
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052 - The business model behind custom window coverings, Alice Orozco of Pret-a-Portiere
|
May 09, 2017 |
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051 - Launching a turmeric-based alternative to coffee, Samantha & Elaine of Midas Cup
|
May 02, 2017 |
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050 - Creating environmentally-friendly athletic apparel, Tim Christian of OORR
|
Apr 25, 2017 |
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049 - Getting Angel Investment, with Juliana Garaizar of the Houston Angel Network
|
Apr 18, 2017 |
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048 - As-Seen-On-TV Products & Product Licensing, Bill McAlister of Top Dog Direct
|
Apr 11, 2017 |
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047 - Financial, legal and HR traps of buying and selling small businesses, Chris Ray & Chariss Tatman of C2 Group
|
Apr 04, 2017 |
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046 - Bootstrapping Product Development, Stephanie Cummings & Tal Berke of Shlocker
|
Mar 28, 2017 |
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045 - Product development and Kickstarter launch of Botanium, a product that helps people grow herbs and chilis - The Product Startup: Product development for small business
|
Mar 21, 2017 |
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044 - Turning customizable jackets into a multi-million dollar business, Elyse Daniels of Exodus Wear - The Product Startup: Product development for small business
|
Mar 14, 2017 |
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043 President Trump's Proposed Trade Policies & U.S. Manufacturing, Chris Mitchell of mfg.com - The Product Startup: Product development for small business
|
Mar 07, 2017 |
|
042 - All-Natural Insect Repellant & Reusing Failed Products, Stacy Marking with Lemongrass Trading Co - The Product Startup: Product development for small business
|
Feb 28, 2017 |
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041 - Testing Stereo Components with Jay DeMerit of RockIt Logs - The Product Startup: Product development for small business
|
Feb 21, 2017 |
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040 - Stop Overpaying Your Small Business Taxes, Diane Gardner of Tax Coach 4 You - The Product Startup: Product development for small business
|
Feb 14, 2017 |
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039 - Developing a Rock Crushing Machine & Quality Control with Tim Pannell of Rocksgone - The Product Startup: Product development for small business
|
Feb 07, 2017 |
|
038 - Validating Conflict-Free Jewelry in Pop-Up Shops with Farah Qureshi - The Product Startup: Product development for small business
|
Jan 31, 2017 |
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037 - Launching a Minecraft-Inspired Product with Ruth Stone of Boxhead Crafts - The Product Startup: Product development for small business
|
Jan 24, 2017 |
|
036 - Helping Wildlife & Developing Ceramic Products with Gavin Christman of Green&Blue - The Product Startup: Product development for small business
|
Jan 17, 2017 |
|
035 - A 90-Day Advertising Strategy on a Budget with Paul Potratz of The Growth Mindset - The Product Startup: Product development for small business
|
Jan 10, 2017 |
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034 - Staying Motivated & Overcoming Lack of Money, Time & Skills - The Product Startup: Product development for small business
|
Jan 03, 2017 |
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033 - Top Crowdfunding Mistakes with Khierstyn Ross of Crowdfunding Uncut - The Product Startup: Product development for small business
|
Dec 27, 2016 |
|
032 - Success in Small Niches with Jill Bong of Chicken Armor - The Product Startup: Product development for small business
|
Dec 20, 2016 |
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031 - Product Design & Using Nostalgia in Marketing, Elizabeth Versace of Ecococoon - The Product Startup: Product development for small business
|
Dec 13, 2016 |
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030 - Launching a product with $500 and no industry knowledge, Josh Smith of Libertine Fragrance - The Product Startup: Product development for small business
|
Dec 06, 2016 |
|
029 - Making a Social or Environmental Impact with Our Business, Adam Force of Change Creator - The Product Startup: Product development for small business
|
Nov 29, 2016 |
|
028 - Getting into HSN - the Home Shopping Network with Lisa Ruiz of Credible Products - The Product Startup: Product development for small business
|
Nov 22, 2016 |
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027 - Inventing the Arctic Stick & Crowdfunding with Brandon Adams of Keys to the Crowd - The Product Startup: Product development for small business
|
Nov 15, 2016 |
|
026 - Developing Shoes with Removable Heels, Tanya Heath of Tanya Heath Paris - The Product Startup: Product development for small business
|
Nov 08, 2016 |
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025 - Industrial designer turned product-based business owner, Robson Splane of the Prorise Seat Assist - The Product Startup: Product development for small business
|
Nov 01, 2016 |
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024 - Aligning passion & business with Terry Lin of Forever Home Blankets - The Product Startup: Product development for small business
|
Oct 25, 2016 |
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023 - Making Personal Connections to Customers with the Cheerbox, Tamar Lucien of Mental Happy - The Product Startup: Product development for small business
|
Oct 18, 2016 |
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022 - Ecommerce Strategy & Customer Persuasion, Chloë Thomas of eCommerce MasterPlan - The Product Startup: Product development for small business
|
Oct 11, 2016 |
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021 - Using Public Research to Develop WINK Lash and Brow Oil with Megan Cox of Amalie Beauty - The Product Startup: Product development for small business
|
Oct 04, 2016 |
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020 - Creating Memorable Customer Experiences with Matt Ruedlinger of Triple R Marketing - The Product Startup: Product development for small business
|
Sep 27, 2016 |
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019 - Organic haircare products with Susana Stewart & Caroline Maina of Fro Butter - The Product Startup: Product development for small business
|
Sep 20, 2016 |
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018 - Re-inventing the walker with Jennifer Harris of Motivo - The Product Startup: Product development for small business
|
Sep 13, 2016 |
|
017 - Healthy Instant Noodles & Cutting-Edge Vending Machines with Damien Lee of Mr. Lee's Noodles - The Product Startup: Product development for small business
|
Sep 06, 2016 |
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016 - Gluten-free & allergy-friendly food with Luke Lucas of Foddies - The Product Startup: Product development for small business
|
Aug 30, 2016 |
|
015 - Becoming the online party supply leader in Australia with Dean Salakas of The Party People - The Product Startup: Product development for small business
|
Aug 24, 2016 |
|
014 - Targeting Low-Volume Customers & Building Custom Control Systems, Mickey Swortzel of New Eagle - The Product Startup: Product development for small business
|
Aug 09, 2016 |
|
013 - From Kitchen to Amazon, Launching All-Natural Cake Mix for Dogs with Kelly Costello of Puppy Cake - The Product Startup: Product development for small business
|
Jul 26, 2016 |
|
012 - Testing product ideas. 7 inventors & small business owners share advice - The Product Startup: Product development for small business
|
Jul 12, 2016 |
|
011 - DIY Design & Manufacture of a Baskeball Training Tool with Tony Devine of The Original Profender - The Product Startup: Product development for small business
|
Jun 28, 2016 |
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010 - I have an idea, now what? Developing, testing & prototyping physical products. - The Product Startup: Product development for small business
|
Jun 14, 2016 |
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009 - NDAs, Contracts, Insurance & Other Legal Tips with Gordon Firemark of Entertainment Law Update - The Product Startup: Product development for small business
|
May 31, 2016 |
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008 - Temporary Face Masks & Surviving Shark Tank, Doug Marshall of The Game Face Company - The Product Startup: Product development for small business
|
May 17, 2016 |
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007 - CNC Knitted Scarves & $100K Kickstarter Success, Fabienne Serrière of Knit Yak - The Product Startup: Product development for small business
|
May 03, 2016 |
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006 - Customizable swimwear with Kelsey Duffy of Versakini - The Product Startup: Product development for small business
|
Apr 19, 2016 |
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005: Miniature Construction Materials
|
Apr 05, 2016 |
|
004: All-Natural Jerky & Serial Kickstarter Campaigns
|
Mar 22, 2016 |
|
003: Graphic Design Tips
|
Mar 09, 2016 |
|
002: Prototyping, Manufacturing & Selling a Men's Shirt Accessory
|
Mar 09, 2016 |
|
001: Inventing and DIY Product Development
|
Mar 09, 2016 |