Hotel Marketing Podcast

By TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.

Description

We drive growth for independent hoteliers

Episode Date
257 - Most Profitable Marketing Channels for Hotels
Apr 30, 2024
256 - Key Takeaways From the 2024 Hotelier Sentiment Study
Apr 23, 2024
255 - How Hotels Can Compete With Airbnb & Vacation Rentals
Apr 04, 2024
254 - 4 Ways To Drive Revenue NOW! - Webinar Recording
Mar 26, 2024
253 - Top 10 Hotel Marketing Myths Debunked
Mar 05, 2024
252 - Hotel Email Marketing Trends of 2024
Feb 23, 2024
251 - The Hidden Dangers of Hidden Hotel Fees (research)
Jan 23, 2024
250 - How Great Content Leads To Great Hotel Conversion Rates
Dec 27, 2023
249 - Generating Demand with Niche Targeting
Dec 19, 2023
248 - 11 Outdated SEO Strategies That Will Kill Your Hotel’s Rankings
Dec 04, 2023
247 - 7 Ways to Double Your Hotel’s Conversion Rate
Oct 24, 2023
246 - How Hotels Should Be Using Social Media
Oct 10, 2023
245 - 6 Simple Ways To Make GA4 Work Harder For Your Hotel
Oct 03, 2023
244 - Attracting The Next Generation of Hotel Guests
Sep 19, 2023
243 - Your Guests Are Demanding A Loyalty Program, Here's Proof
Aug 08, 2023
242- 5 Things Leisure Travelers Want You To Know - New Travel Study
Jul 25, 2023
241 - Secret Hotel Strategies With Remington Hospitality
Jul 06, 2023
240 - Will These 5 Tech Trends Change Your Hotel's Future?
Jun 27, 2023
239 - 11 Social Media Post Ideas for Hotels
Jun 13, 2023
238 - Recovering From A PR Disaster. What To Do When You Just Did Everything Wrong.
May 30, 2023
237 - Everything A Hotelier Needs To Know About Google SERP Updates and Magi Release
May 23, 2023
236 - Traveler Sentiment Insights: 4 Things Every Hotelier Needs To Do In 2023
May 09, 2023
235 - 5 Tricks To Make Your Hotel Instagram-Worthy
Apr 28, 2023
234 - Key Insights from the Hunter Hotel Conference For The Independent Hotelier
Apr 04, 2023
233 - SEO Essentials: Your Guide to the Top 5 Strategies for Hotel Victory in 2023
Mar 30, 2023
232 - How ChatGPT and AI Will Shake Hotel Marketing to the Core
Feb 07, 2023
231 - 5 Simple & Free Tests To Optimize Your Hotel Website
Jan 31, 2023
230 - The Headless Hotelier, Better Conversions Through Headless Web Development
Jan 16, 2023
229 - 5 Trends For Your Hotel's Email Marketing in 2023
Dec 27, 2022
228 - Watch Out For The ADA Ambulance Chasers!
Dec 01, 2022
227 - TravelBoom Short Fuze: Demand The Reporting Your Hotel Needs to Succeed
Nov 08, 2022
226 - Three Questions That Will Make or Break Your Hotel’s Black Friday Success
Oct 25, 2022
225 - Stop Including OTAs in your Hotel’s OTA Strategy
Sep 20, 2022
224- TravelBoom Short Fuze: Hotel Budget Season Is About To Get A Shake Up
Sep 13, 2022
223- TravelBoom Short Fuze: It's The Economy Stupid
Aug 23, 2022
222 - Key Takeaways From The 2022 Leisure Travel Trends Study
Aug 17, 2022
221 - Three Ways To Save Your Existing Bookings
Jul 26, 2022
220 - TravelBoom Book Club - Building A StoryBrand
Jun 28, 2022
219 - 5 Social Media Tips For Hotels + 3 Things to Always Avoid
May 31, 2022
218 - Boost Your Hotel’s Local Ranking With These Five Tips
May 17, 2022
217 - New Study Reveals Traveler Concern Over Rising Prices
May 03, 2022
216 - Are Pesky Humans Getting In The Way Of The Travel Experience?
Apr 12, 2022
215 - Building a Hotel Digital Marketing Strategy From Ground Zero
Apr 05, 2022
214 - Why Hotels Need A Great Creative Strategy
Mar 08, 2022
213 - These Five Vacation Rental Secrets Can Transform Your Hotel’s Marketing
Feb 15, 2022
212 - The Year 2002 Called And Wants It’s Photos Back: How To Fix Your Hotel Photography
Feb 01, 2022
211 - Is the latest iOS update the death of Facebook marketing for hotels
Jan 25, 2022
210 - Takeaways From Our Favorite Podcasts of 2021
Jan 04, 2022
209 - TravelBoom’s 2022 Hotel Marketing Forecast
Dec 21, 2021
208 - Expedia's 2022 Travel Report
Dec 14, 2021
207 - How To Improve Hotel Website Conversion Rates
Dec 07, 2021
206 - Which CMS Is Right For Your Hotel Website?
Nov 23, 2021
205 - Does OTT Advertising Make Sense For Hotels?
Nov 09, 2021
204 - A Hoteliers Guide To Black Friday Sales
Nov 02, 2021
203 -How You Can Create Kickass Content For Your Hotel’s Website
Oct 19, 2021
202 -Top 5 Hotel Operations Efforts That Support Marketing With Bruce Jordan
Oct 12, 2021
201 - COVID-19 Traveler Sentiment Study - The Delta Variant Effect
Oct 04, 2021
200 - All Your Hospitality Questions Answered
Sep 21, 2021
199 - Don’t Let These Three Email Pitfalls Destroy Your Hotel’s Marketing
Sep 07, 2021
198 - 8 Marketing Strategies For Hotels With High Occupancy
Aug 24, 2021
197 - Major Traveler Shifts Unveiled In Expedia’s Latest Traveler Value Index
Aug 17, 2021
196 - 10 Reasons To Redesign Your Hotel’s Website
Aug 03, 2021
195 - Driving Hotel Revenue & Guest Satisfaction Through the Art of Persuasion
Jul 27, 2021
194 - Is Microsoft’s Clarity The Secret To An Improved Hotel Conversion Rate?
Jul 13, 2021
193 - 3 Easy PPC Tests To Run Now!
Jul 06, 2021
192 - Five Inexpensive Ways Hotels Can Lean In To Kid Friendly
Jun 23, 2021
191 - How To Analyze The Performance Of Display Demand Generation
Jun 15, 2021
190 - We Are Now TravelBoom + How You Can Deconstruct Your Hotel Conversion Funnel
Jun 08, 2021
189 - Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid
May 25, 2021
188 - 12 Things You Shouldn’t Let Google Automate
May 18, 2021
187 - The 7 Analytics Data Points Hotels Need to Look at Right Now
May 11, 2021
186 - Six Strategies To Finding Staff For Your Hotel
May 04, 2021
185 - How To Differentiate Your Hotel: Getting A Leg Up On The Competition
Apr 27, 2021
184 - Customer Sentiment Study #12: Get Ready For A Booming Spring & Summer
Apr 20, 2021
183 - Three Easy Steps To Build Your Disaster Communications Plan
Apr 14, 2021
182 -Top 3 Lessons Learned During The Pandemic
Apr 07, 2021
181 - Everything You Need To Know About Google’s Metasearch Changes
Mar 24, 2021
180 - Will TripAdvisor Plus Destroy Your Hotel’s Direct Bookings?
Mar 19, 2021
179 - What The Heck Is Clubhouse And Why Should I Care?
Mar 15, 2021
178 - Top 3 Google Analytics Goals For Hotel Websites
Mar 03, 2021
177 - Secrets To Optimizing Your Hotel Website Conversion Rate
Feb 16, 2021
176 - Is 2021 The Year Of The Mobile App?
Feb 11, 2021
175 - 11 Key Differences Between Pandemic Travelers and Non-Travelers
Jan 27, 2021
174 - 21 Tactical Hotel Marketing Things To Do In 2021
Jan 18, 2021
173 - Will a Vaccine Bring Back Leisure Travel?
Jan 11, 2021
172 - 3 Things We’re Thankful for and 1 Holiday Wish
Dec 24, 2020
171 - 10 Tools & Tactics To Identify Backlink Opportunities
Dec 21, 2020
170 - Is This The Death of Google Analytics?
Dec 17, 2020
169 - Is Your Post Booking Strategy Costing You Biggly?
Nov 16, 2020
168 - 5 Things To Invest In And 1 Thing To Cut From Your 2021 Marketing Budget
Oct 23, 2020
167 - 4 Must-Have Components of a Successful 2020 Cyber Campaign
Oct 16, 2020
166 - The Social Dilemma And What It Means For Your Hotel
Oct 15, 2020
165 - How To Prepare For A Cookieless World
Oct 12, 2020
164 - The Hunter Hotelier: Finding New Guests In Difficult Markets
Oct 07, 2020
163 - Great News! People Are Traveling
Sep 18, 2020
162 - The 3 Unsaid Things That Are Costing Your Hotel Money
Sep 18, 2020
161 - Consumer Confidence Is Rebounding But Safety Is Still The Primary Concern
Aug 21, 2020
160 - Google’s Latest Ranking Signal Marks A New Age In SEO
Aug 04, 2020
159 - The Top 7 Most Tweetable Pieces of Hotel Marketing Advice You Need Right Now (with Tim Peter)
Jul 27, 2020
158 - Why Consumer Sentiment Is Heading In The Wrong Direction
Jul 20, 2020
157 - How Hotels Can Benefit From The Secret COVID Strategies Of Fortune 500 CEOs
Jul 12, 2020
156 - ReviewPro, StayNTouch, and Fuel’s Hotelier Sentiment Study Offers Amazing Recovery Insights
Jun 27, 2020
155 - 10 Reasons That Your Hotel Needs A Mobile App and 10 Must-Have Features
Jun 22, 2020
154 - What Travelers Have To Say About Hotel Recovery
Jun 15, 2020
153 - Why Your COVID-19 Recovery Depends On Your Hotel CRM
Jun 04, 2020
152 - Examples of Successful Marketing Campaigns During COVID-19 (with Flip.to)
May 19, 2020
151 - Times Are A-Changing: Top 5 Shifts in Consumer Sentiment
May 08, 2020
150 - COVID Recovery: 5 Proven Strategies To Recover Your Hotel’s Lost Bookings
May 06, 2020
149 - 5 Amazing Revenue Management Tips To Think About During A Downturn (with Lily Mockerman)
May 01, 2020
148 - 6 Ways To Look For Recovery Signals And Make Smarter Decisions (with Screen Pilot)
Apr 22, 2020
147 - 4 Ways to Drive Growth and Increase Engagement With Your Guest Data
Apr 19, 2020
146 - A Deep Dive Into Fuel’s COVID-19 Consumer Sentiment Data
Apr 13, 2020
145 - 8 Guest Types Who Will Stay At Your Hotel Right Now And How To Target Them (with Loren Gray)
Apr 09, 2020
144 - The 3 Things Hoteliers Should be Doing with Their COVID-19 Analytics Data Now
Apr 07, 2020
143 - Smart Hoteliers Have Updated Their Policies For COVID-19, Here’s How You Can Too
Apr 06, 2020
142 - Now Is The Time: What Should You Be Doing Right Now (with Tammy Carlisle from Milestone)
Apr 02, 2020
141 - A Hotelier’s View On How To Market During The COVID-19 Crisis (with Kelly Simmons)
Mar 31, 2020
140 - Local Listings Updates Best Practices During COVID-19
Mar 30, 2020
139 - How To Nail Hotel Messaging During A Global Crisis
Mar 26, 2020
138 - Adjustments To Consider For Your Hotel Advertising Right Now
Mar 25, 2020
137 -8 Things Hotels Should Be Doing About The Global Crisis (with Tim Peter)
Mar 21, 2020
136 - Applying Lessons Learned from 9//11 To The COVID-19 Crisis (with Loren Gray)
Mar 17, 2020
135 - Google Is Going To Destroy Us All (Starting With The OTAs)
Feb 26, 2020
134 - 5 Things Every Small Hotelier Needs To Be Doing To Compete Today
Feb 20, 2020
133 - Even More Shocking Revelations Of Hotel Guest Behavior (part 2)
Jan 29, 2020
132 - Shocking Revelations Of Hotel Guest Behavior (part 1)
Jan 20, 2020
131 - Is It Time To Re-Evaluate Your Booking Engine?
Jan 13, 2020
130 - Why Your Hotel Should Consider Offering Gift Cards
Jan 09, 2020
129 - Launching And Managing Your Hotel’s SMS/Text Messaging Campaign
Dec 17, 2019
128 - The 5 Ps of Storytelling for Hotels (from Hotel Speak)
Dec 10, 2019
127 - Everything You Need To Know About The California Consumer Privacy Act (CCPA)
Nov 26, 2019
126 - Top 5 Ways Hotel Operations & Marketing Teams Can Work Better Together (w/ Wil Slickers)
Nov 19, 2019
125 - 8 Ways Hotels can Promote Sales During the Off-season
Nov 11, 2019
124 - What Independent Hotels Can Learn From The Flags
Oct 31, 2019
123 - The Top 3 Things You Should Be Doing On Social Media
Oct 04, 2019
122 - Hotel Marketing 101: Proactive Website Content Updates That Make Sense
Sep 20, 2019
121 - 15 Simple Ways To Refine Your Hotel Ad Targeting
Sep 12, 2019
120 - Should Your Hotel Be Marketing To Generation Z and Millennials?
Aug 28, 2019
119 - Dominate The Competition With These 15 Triggered Messages
Aug 10, 2019
118 - Breaking Down PPC And Email Trends From Google And Revinate
Jul 29, 2019
117 - What Hotel Marketers Can Learn From Amazon's Secret To Success
Jul 16, 2019
116 - You'll Be Shocked By These Insights From The 2019 Leisure Travel Study
Jul 09, 2019
115 - Top 10 Ways To Drive Direct Bookings Before OTAs Put You Out Of Business
Jun 24, 2019
114 - 15 Mind-Blowing Stats About Digital Trends In Travel
Jun 13, 2019
113 - Hotel Marketing 101: A Beginner's Guide to SEO
Jun 05, 2019
112 - Shocking Predictions For HITEC 2019
May 29, 2019
111 - The 10 Commandments of Hotel Marketing
May 07, 2019
110 - The Real Value of Hotel Micro Influencers (with Flip.to and Navis)
Apr 18, 2019
109 - Hotel 101: Sending An Amazing Marketing Email
Apr 08, 2019
108 - These 6 Analytics Anomalies Give Hotels Agita
Apr 02, 2019
107 - How Hotels Can Use Their Authority To Drive More Bookings
Mar 20, 2019
106 - Top 10 Ways To Reach New Hotel Guests
Mar 12, 2019
105 - Top List Of Top 10 Lists For Hotels in 2019
Feb 26, 2019
104 - 6 Game Changing Tech Trends in 2019
Feb 12, 2019
103 - 6 Hotel Website Audits That Will Save You From Losing Money
Jan 26, 2019
102 - How to Respond to Bad Hotel Reviews
Jan 14, 2019
101 - Top 10 Hotel Website Entry Points Based on Conversion Rate
Dec 20, 2018
100 - LIVE Ask Me Anything
Dec 11, 2018
99 - Google Is Building A Hotel Marketing Demogorgon
Nov 16, 2018
98 - Takeaways From Revinate’s 2018 Global Hotel Email Marketing Report
Nov 02, 2018
97 - 8 Great Ways to Gain More Bookings Through Destination Information
Oct 22, 2018
96 - What Is Influencer Marketing And Is It Right For My Hotel?
Oct 08, 2018
95 - What Hotel Marketers Should Do During A Disaster
Sep 24, 2018
94 - Shocking Revelations About Converting the Customer: EyeforTravel Report Takeaways
Sep 05, 2018
93 - Vendor Takeaways From The 2018 Hotel Technology Study
Aug 10, 2018
92 - 2018 Hotel Technology Study Reveals Surprising Alignment Between Hoteliers and Vendors
Jul 27, 2018
91 - 8 Ways Hotels Can Optimize Google My Business
Jul 09, 2018
90 - Secrets from HITEC 2018 Revealed
Jun 24, 2018
89 - 10 Simple Fixes For Your Hotel Marketing
Jun 11, 2018
88 - Revenue Strategy Secrets Revealed Courtesy Of Duetto
May 29, 2018
87 - Is Voice Search Finally Killing SEO?
May 14, 2018
86 - 10 Things You Need For A Successful Hotel PPC Strategy
May 08, 2018
85 - ADA and WCAG 2.0 For Hotel Websites: What You Need To Know
Apr 29, 2018
84 - Why Won’t TripAdvisor Answer These 3 Questions?
Apr 16, 2018
83 - 8 Email Marketing Mistakes Hotels Should Avoid (from Marketo)
Apr 09, 2018
82 - What Hotels Need To Know About GDPR Before It’s Too Late
Mar 26, 2018
81 - Top 10 Ways To Drive Direct Bookings In 2018
Mar 19, 2018
80 - Hotel Booking Data Reveals Surprising Consumer Mobile Behavior
Mar 12, 2018
79 - These Google Changes Will Rock Your Hotel's World in 2018
Feb 26, 2018
78 - Your Hotel Isn’t Ready For The Second Mobile Tipping Point
Feb 19, 2018
77 - Why Hotels Should Be Paying Attention To AR, VR And AI
Feb 12, 2018
76 - Don't believe the hype about Blockchain or Voice Search...Yet
Feb 05, 2018
75 - Is SEO Finally Dead In 2018? Listen And Find Out.
Jan 28, 2018
74 - Are There Troubles At TripAdvisor?
Jan 14, 2018
73 - The Hotel Industry's New Year Wish List for 2018
Jan 07, 2018
72 - 10 Marketing Lessons Your Hotel Can Learn From Star Wars Quotes
Dec 18, 2017
71 - The Things You Must Do Before Your Hotel Opens
Dec 11, 2017
70 - What Happens When Phone Agents Act Like Your Website?
Dec 04, 2017
69 - 5 Simple Marketing Psychology Hacks To Increase Direct Bookings
Nov 18, 2017
68 - Top 8 Travel Trend Predictions For 2018
Nov 05, 2017
67 - 6 Common Analytics Mistakes You May be Making
Oct 30, 2017
66 - Does Your Hotel’s Marketing Sit On A Throne Of Lies?
Oct 23, 2017
65 - Does Your Hotel Have The Right Booking Engine?
Oct 16, 2017
64 - Secrets To Becoming A Hotel Advertising Pro
Oct 10, 2017
63 - How To Make Your Hotel Website More Effective By Answering Questions
Sep 25, 2017
62 - 5 Unbelievable Hotel Marketing Facts You Need To Know And Act Upon
Sep 08, 2017
61 - Breaking Bad-vertising: Top Hotel Marketing Myths Debunked
Aug 28, 2017
60 - Easily Improve Your Guest Satisfaction by Communicating The Right Way
Aug 12, 2017
59 - Smarter Hotel Email Automation & Personalization
Jul 31, 2017
58 - How to Market Your Hotel on a Shoestring Budget
Jul 14, 2017
57 - What You Missed at HITEC 2017
Jul 03, 2017
56 - How Your Hotel Can Dominate the SERP In A Mobile-First World
Jun 20, 2017
55 - Set Your Hotel Apart With Unique Amenities
Jun 04, 2017
54 -5 Reasons Why People Are Unsubscribing From Hotel Emails
May 19, 2017
53 - Everything Your Hotel Needs To Know About Attribution Modelling
May 08, 2017
52 - The 17 Biggest Booking Engine Mistakes That You Should Avoid
Apr 27, 2017
51 - How Storytelling Can Get You More Bookings
Apr 17, 2017
50 - Special LIVE Ask Me Anything Edition
Apr 10, 2017
49 - Why You Should Be User Testing Your Hotel Website
Apr 03, 2017
48 - Stop Blaming Millennials For Increasing Guest Expectations
Mar 28, 2017
47 - Is Google Becoming An OTA?
Mar 20, 2017
46 - What You Need To Know About The 2017 Website Behavior Study
Mar 10, 2017
45 - How To Hire A SEO Consultant For Your Hotel
Mar 06, 2017
44 - What OTAs Are Doing Right And Your Hotel Is Doing Wrong
Feb 25, 2017
43 - 5 Things Hoteliers Must Know About Mobile Behaviors
Feb 21, 2017
42 - How to Overcome Writer’s Block and Create Great Content (guest starring Cassidy Moore)
Feb 13, 2017
41 - Did Millennials Kill Loyalty Programs? (guest starring Glenn Haussman)
Feb 06, 2017
40 - Different Advertising Channels Require Different Strategies
Jan 30, 2017
39 - The Year Of The Hotel Guest (Part 2)
Jan 22, 2017
38 - The Year Of The Hotel Guest (Part 1)
Jan 18, 2017
37- Kick Off 2017 With These Hotel Marketing Resolutions
Jan 09, 2017
36 - The Best FREE Hotel Marketing Tools for 2017
Jan 03, 2017
35 - Are You Making These Top 10 Hotel PPC Mistakes?
Dec 19, 2016
34 - How People Use their Phones for Travel According to Google
Dec 09, 2016
33 - How Expedia's Rev+ Can Help Your Hotel
Dec 03, 2016
32 - What We Learned at Internet Summit and HX 2016
Nov 23, 2016
31 - Build Links Like A Boss: The Hotelier’s Simple Guide To Link Building
Nov 21, 2016
30 - Is Your Hotel Making These Top 10 Website Mistakes?
Nov 07, 2016
29 - Travel Digital Marketing Summit Recap
Oct 30, 2016
28 - Is Your Hotel Taking Advantage of Cyber Monday?
Oct 24, 2016
27 - Airb-N-Bust? What Hotels Can Learn From The World’s Biggest Travel Disruptor
Oct 17, 2016
26 - Converting After The Conversion: Making Your Thank You Pages Work
Oct 11, 2016
25 - How To Make Amazing Video Content
Oct 01, 2016
24 - Google Changes Your Hotel Needs to Know
Sep 26, 2016
23 - The Best and Worst Travel Industry Mobile Apps
Sep 17, 2016
22 - 10 Hotel Marketing Metrics That Actually Matter
Sep 09, 2016
21 - What Every Hotel Needs to Know About Digital Marketing in 2016 (Courtesy of HSMAI)
Sep 02, 2016
20 - How to Easily Create Amazing Content
Aug 26, 2016
19 - The Art and Science of Upselling Your Hotel Guest
Aug 20, 2016
18 - The War Between OTAs and Hotels is Reaching Boiling Point
Aug 13, 2016
17 - How to Turn Loyal Guests into Brand Advocates
Aug 05, 2016
16 - The Definitive Hotel On-Page SEO Cheat Sheet
Jul 29, 2016
15 - How to Deal With a Social Media or PR Crisis
Jul 23, 2016
14 - How Your Hotel Can Benefit From Newsjacking (Pokemon Go Edition)
Jul 15, 2016
13 - The Do’s & Don’ts of Social Media For Hotels
Jul 08, 2016
12 - Travel News Roundup July 2016
Jul 01, 2016
11 - What We Learned at HITEC 2016
Jun 24, 2016
10 - Should My Hotel Have a Blog?
Jun 19, 2016
9 - The ABCs of AB Testing
Jun 10, 2016
8 - Outsmart Other Hotels with Competitive Advertising
Jun 03, 2016
7 - How to Get More Hotel Bookings and Influence People
May 28, 2016
6 - TripAdvisor: Friend or Foe?
May 21, 2016
5 - Top 3 SEO ranking factors for hotels
May 16, 2016
4 - Paid Advertising for Hotels (adwords, HPA, Facebook)
May 06, 2016
3 - Should your Hotel Have a Mobile App?
Apr 30, 2016
2 - Email Marketing for Hotels
Apr 16, 2016
1 - Relying on OTAs vs. Direct Bookings
Apr 09, 2016