The Shift Control Sales Podcast
By Shift Control
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Subscribers: 4
Reviews: 0
Episodes: 171
Description
Helping ambitious SMEs and sales leaders unlock performance through strategic coaching, sales training, and practical growth advice rooted in 20 years of real-world experience.
I’m Paul McAnallen, founder of Shift Control, a consultancy that works with SMEs, sales leaders, and founders across Ireland to improve sales performance and leadership effectiveness.
Over the last 20 years, I’ve helped hundreds of businesses accelerate sales through strategy, coaching, and leadership development. From creating go-to-market strategies to developing SDR teams and mentoring senior sales professionals, I bring a no-nonsense, high-impact approach to driving commercial growth.
With deep cross-industry experience and a commitment to clarity and action, I work as a trusted growth partner — not just a trainer — helping businesses turn potential into performance.
| Episode | Date |
|---|---|
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Do you need an AI Strategy or something else?
|
May 18, 2026 |
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The problem with having more choice
|
Dec 09, 2025 |
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How great sales people can become greater
|
Nov 13, 2025 |
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Simon Kuper at The Reform Club
|
Nov 06, 2025 |
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The principle of 'contracting'
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Oct 30, 2025 |
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When not to ask why
|
Oct 09, 2025 |
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It's hard to fix what you cannot see
|
Aug 05, 2025 |
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Who do you trust?
|
Jul 29, 2025 |
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Sales Isn’t About Activity — It’s About Awareness
|
Jul 17, 2025 |
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Forecasting for sales success
|
Jul 09, 2025 |
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You may ask yourself, how did I get here?
|
Jul 02, 2025 |
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Never meet your idols - the night I didn't meet Bernadette Devlin McAliskey
|
Jun 30, 2025 |
|
Lead generation is the new sales superpower
|
Jun 25, 2025 |
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'The Process is the Goal' - Addendum
|
Jun 19, 2025 |
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The 'Process is the Goal' - Part II. Advice for everyone else.
|
Jun 17, 2025 |
|
The 'Process is the Goal' - Part I. Advice for the sales leader.
|
Jun 10, 2025 |
|
A strategy to effectively onboard an internal sales person to sales manager
|
Jun 04, 2025 |
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A good sales person AND a good sales manager - can they be both?
|
Jun 02, 2025 |
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How to prevent overthinking and under performing
|
May 28, 2025 |
|
Michael Ryan Nature of Man
|
Apr 28, 2025 |
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The Nature Of Man - interviewing Diarmuid Lyng
|
Apr 09, 2025 |
|
Taking control of unconscious behaviours
|
Mar 08, 2025 |
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The word on the streets
|
Feb 25, 2025 |
|
Shouting from the sidelines
|
Feb 09, 2025 |
|
Amateur or expert - do you know the difference?
|
Dec 27, 2024 |
|
The discipline of telling the truth
|
Dec 08, 2024 |
|
More than a game
|
Dec 02, 2024 |
|
The night Rory Gallagher game to town
|
Oct 19, 2024 |
|
The impact of AI on your sales operation - in conversation with Rory Kelly
|
Sep 17, 2024 |
|
The Boys Are Back In Town
|
Aug 03, 2024 |
|
The Post Covid Sales Landscape
|
Jul 31, 2024 |
|
Best Hurling Final Ever, Wise Up.
|
Jul 24, 2024 |
|
Where's your next fire?
|
Jul 19, 2024 |
|
It's Boxy, but Safe.
|
Jul 17, 2024 |
|
Everybody Needs A Break
|
Jul 09, 2024 |
|
You've got to lively up yourself
|
Jun 30, 2024 |
|
Motivated or disciplined?
|
May 21, 2024 |
|
Filling in small pockets of dead time
|
Apr 30, 2024 |
|
Serendipity
|
Apr 25, 2024 |
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Building sales momentum
|
Feb 17, 2024 |
|
Reciprocal Customer Loyalty
|
Feb 07, 2024 |
|
Beyond IQ And EQ
|
Jan 21, 2024 |
|
Madness and the media
|
Jan 09, 2024 |
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Make critical thinking part of your sales process
|
Jan 01, 2024 |
|
Customer service: The Merrion Part 2
|
Dec 04, 2023 |
|
Customer service as it could be
|
Nov 28, 2023 |
|
Is your inbound sales process as good as your outbound?
|
Sep 13, 2023 |
|
What The GAA Can Learn From FIFA
|
Aug 28, 2023 |
|
Start as you mean to go on?
|
Aug 28, 2023 |
|
Edward De Bono 6 Hats
|
Aug 09, 2023 |
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Does digitisation cater for the different learning styles?
|
Jun 27, 2023 |
|
Some thoughts on sales territory planning and forecasting
|
Jun 16, 2023 |
|
So, what's new in Sales?
|
Jun 13, 2023 |
|
Failure To Establish Trust
|
May 23, 2023 |
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Failing To Follow Up
|
May 22, 2023 |
|
Failing To Communciate Value
|
May 19, 2023 |
|
Not Doing Enough Research
|
May 18, 2023 |
|
Focusing Too Much On Your Product Or Service
|
May 17, 2023 |
|
Good brands don't just read the room. They anticipate it.
|
May 16, 2023 |
|
Find A Way That Works For You
|
Apr 14, 2023 |
|
The human touch
|
Mar 24, 2023 |
|
The cost of creativity, 'The Tube' and why you should consider Sales Training
|
Mar 20, 2023 |
|
Lex Fridman + Chris Voss
|
Mar 14, 2023 |
|
The importance of empathy in sales
|
Mar 06, 2023 |
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Applying Root Cause Analysis to your sales tactics
|
Feb 13, 2023 |
|
The trouble with prospecting
|
Feb 06, 2023 |
|
A rough guide to negotiation
|
Feb 01, 2023 |
|
January Sales
|
Jan 30, 2023 |
|
The future of sales copywriting. Do the AIs have it?
|
Jan 23, 2023 |
|
Sales lessons from a soccer tournament
|
Nov 28, 2022 |
|
Dropping the N word
|
Nov 02, 2022 |
|
Shift Control Episode 9: Oonagh O'Reilly, Sales and Marketing Director at ICC Belfast
|
Oct 26, 2022 |
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Shift Control Episode 8: The UK's most hated sales trainer
|
Oct 17, 2022 |
|
Control the controllable 3: Emotional Intelligence
|
Sep 29, 2022 |
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Control the controllable 2: Building Resilience
|
Sep 28, 2022 |
|
Controlling the controllable 1: Stop The Press
|
Sep 27, 2022 |
|
Shift Control Episode 7- Hugh Gilmore On Building A Lasting Culture (and So Much More)
|
Sep 26, 2022 |
|
Managing Your Energy
|
Sep 23, 2022 |
|
Writing Effective Sales Content
|
Sep 21, 2022 |
|
Tips On Account Management
|
Sep 14, 2022 |
|
Getting the best out of your sales meetings & assorted
|
Sep 09, 2022 |
|
Sales Cadence - putting a rhythm to your sales activities
|
Sep 08, 2022 |
|
45% Of Everything We Do Is Habitual
|
Sep 07, 2022 |
|
Making your time count
|
Sep 05, 2022 |
|
Sales isn't all about asking questions
|
Sep 05, 2022 |
|
Using a strategy model for business development
|
Sep 05, 2022 |
|
MAKE SURE YOU USE ROYALTY FREE IMAGES
|
Aug 30, 2022 |
|
No interest? No sale
|
Aug 30, 2022 |
|
Shift Control Episode 6; Richy Donnelly, entrepreneur and elite sportsman
|
Aug 25, 2022 |
|
Episode 5: Professional storyteller, Jonny Willox
|
Aug 12, 2022 |
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Lessons in story-telling from Steve Earle
|
Aug 04, 2022 |
|
The Blind Fiddler and the sport of kings
|
Jun 20, 2022 |
|
Shift Control Podcast, Episode 4 Noel Slane: creating a high performance sales culture
|
Jun 13, 2022 |
|
The Law Of The Instrument and Emotional Intelligence
|
Jun 06, 2022 |
|
Superficial appeasement, technology and sales basics
|
Jun 03, 2022 |
|
Shift Control Podcast. Episode 3; Kevin Young, Compassionate Inquiry
|
May 19, 2022 |
|
Shift Control Podcast, Episode 2: PhoneJacker, Callum Beecroft
|
Mar 30, 2022 |
|
Shift Control Podcast, Episode 1: BLK BOX Fitness, In conversation with Gregory Bradley
|
Mar 21, 2022 |
|
Episode 21: Enda Lynch Head of Enterprise, Munster Rugby
|
Nov 17, 2020 |
|
Episode 20 Enda McNulty
|
Oct 18, 2020 |
|
Episode 19: Declan Coyle and the Green Platform
|
Sep 21, 2020 |
|
Episode 18: How to create a thriving culture with Hugh Gilmore
|
Sep 07, 2020 |
|
Episode 16 : Kevin Young, Inmynd, discusses Compassionate Inquiry
|
Aug 24, 2020 |
|
Episode 15: The long game of sales training
|
Aug 19, 2020 |
|
Episode 14 - Processing the processed
|
Aug 11, 2020 |
|
Epsiode 13 - Sales training and coaching in a virtual world
|
Jul 21, 2020 |
|
Episode 12: Characteristics of the human sales approach
|
Jun 24, 2020 |
|
Episode 11 Institutional trust...where did it go?
|
Apr 20, 2020 |
|
Episode 10 - Trusting in yourself before you trust others
|
Mar 10, 2020 |
|
Episode 9: Why the telephone might be more relevant now than ever
|
Mar 03, 2020 |
|
Episode 8 Sales advice from experience
|
Feb 25, 2020 |
|
Episode 7: Using Moneyball to measure your sales performance
|
Feb 10, 2020 |
|
Episode 6: Have I got your attention now?
|
Feb 06, 2020 |
|
Episode 5: High Performance Sales
|
Jan 29, 2020 |
|
Episode 4: 20 minutes at Croke Park
|
Jan 25, 2020 |
|
Episode 3 Commodity Sales
|
Jan 15, 2020 |
|
Episode 2: Shift your bias
|
Jan 09, 2020 |
|
Episode 1: January 2020 - The Hegalian Dialectic
|
Jan 03, 2020 |
|
Solocast - Podcasts, Linkedin, Speed-reading and Bill Burr
|
Jan 10, 2019 |
|
Episode 34: MadLug - a brand story for good
|
Dec 04, 2018 |
|
Episode 32: Hans Enoksen on watches and Oceans 2050
|
Oct 23, 2018 |
|
Episode 31: Paul McKeever CE0, Continually
|
Oct 09, 2018 |
|
Episode 30: Damian Hughes, The Barcelona Way
|
Sep 21, 2018 |
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Episode 29: Stendhal Festival
|
Jun 19, 2018 |
|
Why sales training doesn't work
|
Mar 07, 2018 |
|
Solocast - What do buyers really want?
|
Feb 21, 2018 |
|
Episode 28 - Why Sponsorship is the future of business
|
Feb 05, 2018 |
|
Solocast: Make practice part of your process
|
Jan 27, 2018 |
|
Episode 27: Everything you you need to know about GDPR
|
Jan 24, 2018 |
|
Episode 26: Damien Hughes - The Liquid Thinker, PT 3
|
Dec 06, 2017 |
|
7 tips for telephone selling
|
Oct 14, 2017 |
|
1-in-5: Attracting and keeping the right people
|
Sep 17, 2017 |
|
Episode 25: PR Smith talks SOSTAC® and Sport
|
Aug 23, 2017 |
|
Episode 24: In Conversation. Oliver Lennon CEO Syndeo
|
Aug 09, 2017 |
|
Episode 23: Defining your brand story
|
Aug 02, 2017 |
|
Episode 22: The Importance of Trust
|
Jul 24, 2017 |
|
Episode 21: Make Yourself Understood
|
Jul 03, 2017 |
|
Episode 20: The Science of Selling with David Hoffeld
|
Jul 03, 2017 |
|
Episode 19: The Hardy Baker
|
May 17, 2017 |
|
Episode 18: Part 2- 5 Steps to a Winning Mindset
|
May 09, 2017 |
|
Episode 18 PART 1: In Conversation with Damian Hughes. 5 Steps to a Winning Mindset
|
May 04, 2017 |
|
Episode 17: The Business of Story
|
Apr 23, 2017 |
|
1-in-5 Fiverr
|
Apr 20, 2017 |
|
Episode 16: Sell With Style - in conversation with Carlo Pignataro
|
Mar 22, 2017 |
|
Episode 15: BLK Box Fitness CEO Greg Bradley
|
Feb 20, 2017 |
|
Episode 14: Creativity and a positive mindset
|
Feb 13, 2017 |
|
1-in-5 2017 Episode 1, EQ and IQ
|
Jan 05, 2017 |
|
Episode 13: Being AWARE of your mental health
|
Oct 18, 2016 |
|
Solocast: One big thing
|
Oct 05, 2016 |
|
Episode 12: Luke Tyburski, The Ultimate Triathlon
|
Sep 27, 2016 |
|
1-in-5: "Do no harm"
|
Sep 27, 2016 |
|
The Ultimate Triathlon and Luke Tyburski, come to Belfast
|
Sep 05, 2016 |
|
1-in-5 "Sales Strategy"
|
Sep 01, 2016 |
|
1-in-5 "Lessons from Starbucks"
|
Sep 01, 2016 |
|
Episode 11: Mindfulness Part 2
|
Aug 25, 2016 |
|
1-in-5: "The customer's view"
|
Aug 24, 2016 |
|
1-in-5: "Sending out proposals / unclogging the pipeline"
|
Aug 24, 2016 |
|
One in 5: Customer Value Proposition
|
Aug 24, 2016 |
|
Episode 10: Heavenly Tasty Organics
|
Aug 22, 2016 |
|
Solocast - Blue Ocean Sales
|
Aug 15, 2016 |
|
Episode 9: The Minnows
|
Aug 01, 2016 |
|
Episode 8: Mindfulness...in conversation with Frank Liddy
|
Jul 25, 2016 |
|
Solocast 3 Keeping Up With The Joneses
|
Jul 15, 2016 |
|
I'm Not Voting And Here's Why...
|
Jun 23, 2016 |
|
Solocast 2 Bruce, Rich And The Happy Pear
|
Jun 02, 2016 |
|
Episode 5: Stendhal Arts Festival
|
May 27, 2016 |
|
Solocast: The Power Of Clarity
|
May 17, 2016 |
|
Episode 4: In conversation @Established
|
May 16, 2016 |
|
Episode 3: Psychology At Work
|
Apr 26, 2016 |
|
Episode 2: Finance and your business
|
Apr 18, 2016 |
|
Episode 1; Virtuality Big Motive
|
Apr 04, 2016 |