Behind the Numbers: an EMARKETER Podcast

By eMarketer

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Subscribers: 62
Reviews: 0
Episodes: 100

Description

EMARKETER’s podcast, Behind the Numbers, helps marketers, retailers, and advertisers understand the rapidly changing landscape of digital media. EMARKETER analysts and industry experts come together to analyze a wide variety of critical topics, from the transformative influence of AI to the dynamic world of social media, and the evolving landscape of consumer shopping habits. Stay informed and stay ahead with insights and analysis that matter. Tune in to new episodes published Monday through Friday wherever you find podcasts.

Episode Date
Reimagining Retail: How Lego Became the World’s Largest Toymaker
Feb 19, 2025
Behind the Numbers: Google’s Plans After the DeepSeek Announcement and How Much GenAI Chatbots Can Erode Its Search Dominance in 2025
Feb 18, 2025
Behind the Numbers Special Edition: Creator Content: What’s New and What’s Next
Feb 15, 2025
Behind the Numbers: Is Brand Safety “Out of Vogue” and How Publishers Are Trying to Alleviate Brands’ Fears
Feb 14, 2025
Behind the Numbers Special Edition: Creator Economy Trends 2025 Keynote
Feb 13, 2025
Reimagining Retail: Why Sam’s Club is Our Must-Visit Store and What Sets It Apart from Other Warehouse Clubs
Feb 12, 2025
The Banking & Payments Show: Crypto Under Trump, Bitcoin’s Path, and Where Digital Currencies Will Land
Feb 11, 2025
Behind The Numbers: How Gen Alpha Is Spending Their Digital Time and Where They Are Heading Next | Feb 10, 2025
Feb 10, 2025
Behind the Numbers: How Consumers Interact with Ads- Balancing Effectiveness, Intrusiveness, and AI-Generated Content | Feb 7, 2025
Feb 07, 2025
Reimagining Retail: How TikTok Shop Alters Livestream Shopping If It Stays, and What Happens If It Disappears | Feb 5, 2025
Feb 05, 2025
Behind The Numbers: DeepSeek: What It Is and How It’s Shaking Up the AI Universe | Feb 03, 2025
Feb 03, 2025
Behind The Numbers: Netflix Breaks Records: Can Its Playbook Be Replicated? | Jan 31, 2025
Jan 31, 2025
Reimagining Retail: The Unofficial Most Interesting Retailers List (January) | Jan 29, 2025
Jan 29, 2025
Behind the Numbers: Digital Health Trends for 2025—DTC Drugs and How Rising Health Costs Are Changing Consumer Behavior | Jan 27, 2025
Jan 27, 2025
Behind the Numbers: Forecasting Trends for 2025—Digital Pay-TV Petering Out and Why Livestream Shopping is (and Isn't) Taking Off | Jan 24, 2025
Jan 24, 2025
Reimagining Retail: The Most Interesting 2025 Retail Trends We Have Heard (and Expect to Hear) Outside of EMARKETER | Jan 22, 2025
Jan 22, 2025
Behind the Numbers: Technology Trends for 2025—AI Agents and the Smart Glasses Portal Into Spatial Computing | Jan 21, 2025
Jan 21, 2025
Behind the Numbers Special Edition: The Supreme Court Upholds the TikTok Ban – What It Means for You | Jan 18, 2025
Jan 18, 2025
Behind the Numbers: TV and Streaming Trends for 2025—Netflix's Live Sports Push & Small/Mid-Sized Brands Spending More on CTV Ads | Jan 17, 2025
Jan 17, 2025
Reimagining Retail: Lessons From the 2024 Holiday Shopping Season—The Election Impact, Why Returns are Way Up, and More | Jan 15, 2025
Jan 15, 2025
The Banking & Payments Show: Banking and Payments Trends in 2025—Pay-by-Bank At Checkout, the BaaS Compliance Crackdown, and More | Jan 14, 2025
Jan 14, 2025
Behind the Numbers: Social and creator economy trends in 2025—Shopping getting even more social and serial creator videos take over social media | Jan 13, 2025
Jan 13, 2025
Behind the Numbers: The Future of Digital in 2025—A media time spent slowdown, and who will benefit the most from the digital economy? | Jan 10, 2025
Jan 10, 2025
Reimagining Retail: 2025 Retail Trends—The Pillars of Paid Retail Memberships, Gamified Loyalty Programs, and More | Jan 8, 2025
Jan 08, 2025
Behind the Numbers: The Top Trends of 2025 That Marketers Need to Know Now
Jan 06, 2025
Behind the Numbers: Trends and Events to Pay Attention to in 2025—Why Content Production Will Struggle, Major Big Tech Trials to Watch, and More | Jan 3, 2025
Jan 03, 2025
A New "Behind the Numbers" in 2025!
Dec 27, 2024
The Daily: The Omnicom/IPG deal, and What It Means for The Advertising Universe | Dec 24, 2024
Dec 24, 2024
Around the World: The International Forecasts of Past (2024), Present (now), and Future (2025) | Dec 23, 2024
Dec 23, 2024
The Weekly Listen: Why Some Records Are Unbreakable, Which Hotel Guest Behaviors are Least Acceptable, and How American Households Are Changing | Dec 20, 2024
Dec 20, 2024
The Daily: Future-Proofing Marketing Through The Secret Weapon of Standardization | Dec 19, 2024
Dec 19, 2024
Reimagining Retail: 2024 Retail Awards—The Most Must-Visit Store, The Gen Z Darling Award, and The Comeback Story of the Year | Dec 18, 2024
Dec 18, 2024
The Daily: Very Specific, but Highly Unlikely Predictions 2025, Part 2—Meta’s Live Shopping Sequel, Party City’s Fate, and Disney’s Pivot | Dec 17, 2024
Dec 17, 2024
The Daily: Very Specific, But Highly Unlikely Predictions 2025, Part 1—TikTok’s Ban, X and Truth Social’s Alliance, and Who TikTok Shop Might Team Up With | Dec 16, 2024
Dec 16, 2024
The Weekly Listen: Why AI Might Be Hitting a Wall, The Impact of Impending Tariffs, and More | Dec 13, 2024
Dec 13, 2024
The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024
Dec 12, 2024
Reimagining Retail: What This Year’s Thanksgiving Holiday Shopping Period Told Us | Dec 11, 2024
Dec 11, 2024
The Banking & Payments Show: How a Trump administration might impact the banking industry | Dec 10, 2024
Dec 10, 2024
The Daily: What GenAI at Work Taught Us This Year, and What We Can Expect From It In 2025 | Dec 9, 2024
Dec 09, 2024
The Weekly Listen: How ChatGPT Will Change Our 2025 Future, The Impact of the Snippet Generation, and More | Dec 6, 2024
Dec 06, 2024
The Daily: How a Trump Administration Will Affect Media, Advertising and Technology | Dec 5, 2024
Dec 05, 2024
Reimagining Retail: How retailers can capitalize on New Years resolutions | Dec 4, 2024
Dec 04, 2024
The Daily: What The Hell is Bluesky, and How Much of a Threat is it to X and Threads? | Dec 3, 2024
Dec 03, 2024
The Daily: Can X Stem User Declines and What the Company Might Turn Into in 2025? | Dec 2, 2024
Dec 02, 2024
Reimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024
Nov 27, 2024
The Daily: Data and Targeting Strategies for 2025 | Nov 26, 2024
Nov 26, 2024
Around the World: Sports Betting’s Appeal and The Tensions That Come Along With It | Nov 25, 2024
Nov 25, 2024
The Weekly Listen: Is Netflix Redefining Live (Mainly Sports) Entertainment, Will TikTok Dodge a US Ban, and More | Nov 22, 2024
Nov 22, 2024
The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024
Nov 21, 2024
Reimagining Retail: The Shopping Habits of High-Income Consumers and How Best to Market to Them | Nov 20, 2024
Nov 20, 2024
The Daily: How Spotify Has Been Able to Flirt With Profitability and How it Plans to Take on YouTube | Nov 19, 2024
Nov 19, 2024
The Daily: Amazon Morphs Into More Than Just an Online Retail Giant | Nov 18, 2024
Nov 18, 2024
The Weekly Listen: Are We Saying Goodbye to The Web, How Hotels Can Capture The Hearts of Travelers, and More | nov 15, 2024
Nov 15, 2024
The Daily: Is Google’s Grip on The Search Universe Starting to Loosen? | Nov 14, 2024
Nov 14, 2024
Reimagining Retail: How Nike is Trying to Turn Things Around to Stay Relevant With Rivals and New Entrants | Nov 13, 2024
Nov 13, 2024
The Banking & Payments Show: Leveraging Finfluencers | Nov 12, 2024
Nov 12, 2024
The Weekly Listen: What Happens to Search Now SearchGPT is Here, How to Market Through Emotion, and More | Nov 8, 2024
Nov 08, 2024
The Daily: Why Meta Investors Remain Somewhat Skeptical, Even as Profitability Climbs | Nov 7, 2024
Nov 07, 2024
Reimagining Retail: The Commerce Media Companies to Watch and the Emergence of the Financial and Travel Networks | Nov 6, 2024
Nov 06, 2024
The Daily: Positive Signs for Snap?—Can it Grow Users in North America Again, a New “Simple Snapchat” Experience, and More | Nov 5, 2024
Nov 05, 2024
The Daily: How The Election Outcome Will Influence Retail and Advertising | Nov 4, 2024
Nov 04, 2024
The Weekly Listen: Is Ad Fatigue Actually Getting Worse, How GenAI Might Change Our In-Car Experience, and More | Nov 1, 2024
Nov 01, 2024
The Daily: The End of Convenience As We Know It | Oct 31, 2024
Oct 31, 2024
Reimagining Retail: The Unofficial List of Retailers Who Came Back From the Dead/A Difficult Spot (October) | Oct 30, 2024
Oct 30, 2024
The Daily: Is Netflix’s Glass Half Full, or Half Empty? | Oct 29, 2024
Oct 29, 2024
Around the World: The Digital Lives and Lifestyles of Everyone in the World: Is “Peak Media” in Sight, Who Watches the Most Influencer Videos, and More | Oct 28, 2024
Oct 28, 2024
The Weekly Listen: The WNBA’s Record-Breaking Season, a New “Click to Cancel” Rule, and More | Oct 25, 2024
Oct 25, 2024
The Daily: Media Measurement in a Video First World | Oct 24, 2024
Oct 24, 2024
Reimagining Retail: Ancillary Services That Bring People Into Stores and What Retailers Should Think About Before Introducing Them | Oct 23, 2024
Oct 23, 2024
The Daily: How AI Chatbots Could Change Our Lives and a Possible AI Agent Revolution | Oct 22, 2024
Oct 22, 2024
The Daily: What the Hell is Going On With Consumer Sentiment? | Oct 21, 2024
Oct 21, 2024
The Weekly Listen: The DoJ Floats a Google Breakup That Could Change Search, Walmarts Designed Just for You, and More | Oct 18, 2024
Oct 18, 2024
The Daily: Who is Actually Using GenAI, What They’re Using it For, and Nobel Physics and Chemistry Prizes Go to AI Pioneers | Oct 17, 2024
Oct 17, 2024
Reimagining Retail: How Consumers View October Prime Day and How It's Changing Holiday Shopping Behavior | Oct 16, 2024
Oct 16, 2024
The Daily: The Companies That are Shaping the Future of AI and What Happens When Your Digital Bank Goes Down | Oct 15, 2024
Oct 15, 2024
The Daily: Checking In on Ad Spend—What’s Been Driving Growth This Year, Why It Might Be About to Slow Down, and a Preview of 2025 | Oct 14, 2024
Oct 14, 2024
Behind the Numbers - Special Edition Episode: The Creator Era: How Creators Are Redefining Media, Marketing and Commerce | Oct 12, 2024
Oct 12, 2024
The Weekly Listen: What AI Will Be Capable of in 2030, a New Way to Search by Filming Video, and More | Oct 11, 2024
Oct 11, 2024
The Daily: Google vs. The World—Are ‘AI Overviews’ Driving Growth, is Google’s Hold on Search Starting to Loosen, and More | Oct 10, 2024
Oct 10, 2024
Reimagining Retail: How Retailers and Brands Can Avoid Leaving Revenue on the Table Throughout the Purchase Funnel | Oct 9, 2024
Oct 09, 2024
The Banking & Payments Show: AI Risks to Banks | Oct 8, 2024
Oct 08, 2024
The Daily: How Generations Spend Their Digital Time—Gen Z Smartphone Time, Millennials on Social Media, and More | Oct 7, 2024
Oct 07, 2024
The Weekly Listen: Why Folks Think Meta’s Orion Smart Glasses Are the Future of Computing, Amazon Gets Into Live News, and More | Oct 4, 2024
Oct 04, 2024
The Daily: What Could Happen Now That California Just Vetoed a Huge AI Safety Law and What’s Next for OpenAI? | Oct 3, 2024
Oct 03, 2024
Reimagining Retail: How Retailers Are Using GenAI and When They Should Absolutely Not Use It | Oct 2, 2024
Oct 02, 2024
The Daily: How News Consumption Habits Are Changing—Will WhatsApp Emerge As a Hub, How Many People Use TikTok for News, and More | Oct 1, 2024
Oct 01, 2024
Around the World: What Ads Have Been Banned in Different Countries and How Much Do Advertising Bans Work? | Sep 30, 2024
Sep 30, 2024
The Weekly Listen: Brand Logos You Can Feel, Can Amazon’s New “Shark-Tank”-Style Show Catch On, and More | Sep 27, 2024
Sep 27, 2024
The Daily: AI Models That Can “Reason”, The Push to Invent a New AI Device, and The Possibility of “Safe SuperIntelligence” | Sep 26, 2024
Sep 26, 2024
Reimagining Retail: The Unofficial Most Interesting Retailers List (September) | Sep 25, 2024
Sep 25, 2024
The Daily: Very Specific 2024 Predictions (Fall edition) Part 2—Why ByteDance Will Sell TikTok, A Kids Online Safety Law, and a Dish/DirecTV Merger | Sep 24, 2024
Sep 24, 2024
The Daily: Very Specific 2024 Predictions (Fall Edition) Part 1—Rejecting GenAI, Chrome’s Consent Workflow, and Tubi Ascends | Sep 23, 2024
Sep 23, 2024
The Weekly Listen: What Happens if TikTok Is (or Isn’t) Banned in the US, What Marketers Get Most Wrong About Consumers, and More | Sep 20, 2024
Sep 20, 2024
The Daily: Google’s Digital Ad Tech Antitrust Trial—The DoJ’s Case Against Them and The Search Giants Defense | Sep 19, 2024
Sep 19, 2024
Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024
Sep 18, 2024
The Daily: How Generations Use Social Media—Gen Z’s Actual Favorite Platform, The One Boomers are Adopting the Fastest, and More | Sep 17, 2024
Sep 17, 2024
The Daily: What to Make of Democratic Countries (Like Brazil) Banning Social Media Apps (Like X) | Sep 16, 2024
Sep 16, 2024
The Weekly Listen: Does Facebook Actually Have a Young Person Problem, the Interactive Ads of the Future, and More | Sep 13, 2024
Sep 13, 2024
The Daily: How Travel Is Changing—Has It Actually Fully Recovered and How Budget Airlines Are Pivoting | Sep 12, 2024
Sep 12, 2024
Reimagining Retail: Why So Many New Peer-To-Peer Resale Marketplaces Are Being Launched And How They Can Succeed | September 11, 2024
Sep 11, 2024