Behind the Numbers: an EMARKETER Podcast
By eMarketer
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by eMarketer
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 62
Reviews: 0
Episodes: 100
Description
EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.
| Episode | Date |
|---|---|
|
The Weekly Listen: Why Some Records Are Unbreakable, Which Hotel Guest Behaviors are Least Acceptable, and How American Households Are Changing | Dec 20, 2024
|
Dec 20, 2024 |
|
The Daily: Future-Proofing Marketing Through The Secret Weapon of Standardization | Dec 19, 2024
|
Dec 19, 2024 |
|
Reimagining Retail: 2024 Retail Awards—The Most Must-Visit Store, The Gen Z Darling Award, and The Comeback Story of the Year | Dec 18, 2024
|
Dec 18, 2024 |
|
The Daily: Very Specific, but Highly Unlikely Predictions 2025, Part 2—Meta’s Live Shopping Sequel, Party City’s Fate, and Disney’s Pivot | Dec 17, 2024
|
Dec 17, 2024 |
|
The Daily: Very Specific, But Highly Unlikely Predictions 2025, Part 1—TikTok’s Ban, X and Truth Social’s Alliance, and Who TikTok Shop Might Team Up With | Dec 16, 2024
|
Dec 16, 2024 |
|
The Weekly Listen: Why AI Might Be Hitting a Wall, The Impact of Impending Tariffs, and More | Dec 13, 2024
|
Dec 13, 2024 |
|
The Daily: GenAI Search Ads or GenAI Search Subscriptions? | Dec 12, 2024
|
Dec 12, 2024 |
|
Reimagining Retail: What This Year’s Thanksgiving Holiday Shopping Period Told Us | Dec 11, 2024
|
Dec 11, 2024 |
|
The Banking & Payments Show: How a Trump administration might impact the banking industry | Dec 10, 2024
|
Dec 10, 2024 |
|
The Daily: What GenAI at Work Taught Us This Year, and What We Can Expect From It In 2025 | Dec 9, 2024
|
Dec 09, 2024 |
|
The Weekly Listen: How ChatGPT Will Change Our 2025 Future, The Impact of the Snippet Generation, and More | Dec 6, 2024
|
Dec 06, 2024 |
|
The Daily: How a Trump Administration Will Affect Media, Advertising and Technology | Dec 5, 2024
|
Dec 05, 2024 |
|
Reimagining Retail: How retailers can capitalize on New Years resolutions | Dec 4, 2024
|
Dec 04, 2024 |
|
The Daily: What The Hell is Bluesky, and How Much of a Threat is it to X and Threads? | Dec 3, 2024
|
Dec 03, 2024 |
|
The Daily: Can X Stem User Declines and What the Company Might Turn Into in 2025? | Dec 2, 2024
|
Dec 02, 2024 |
|
Reimagining Retail: The Unofficial Most Interesting Retailers List (November) | Nov 27, 2024
|
Nov 27, 2024 |
|
The Daily: Data and Targeting Strategies for 2025 | Nov 26, 2024
|
Nov 26, 2024 |
|
Around the World: Sports Betting’s Appeal and The Tensions That Come Along With It | Nov 25, 2024
|
Nov 25, 2024 |
|
The Weekly Listen: Is Netflix Redefining Live (Mainly Sports) Entertainment, Will TikTok Dodge a US Ban, and More | Nov 22, 2024
|
Nov 22, 2024 |
|
The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024
|
Nov 21, 2024 |
|
Reimagining Retail: The Shopping Habits of High-Income Consumers and How Best to Market to Them | Nov 20, 2024
|
Nov 20, 2024 |
|
The Daily: How Spotify Has Been Able to Flirt With Profitability and How it Plans to Take on YouTube | Nov 19, 2024
|
Nov 19, 2024 |
|
The Daily: Amazon Morphs Into More Than Just an Online Retail Giant | Nov 18, 2024
|
Nov 18, 2024 |
|
The Weekly Listen: Are We Saying Goodbye to The Web, How Hotels Can Capture The Hearts of Travelers, and More | nov 15, 2024
|
Nov 15, 2024 |
|
The Daily: Is Google’s Grip on The Search Universe Starting to Loosen? | Nov 14, 2024
|
Nov 14, 2024 |
|
Reimagining Retail: How Nike is Trying to Turn Things Around to Stay Relevant With Rivals and New Entrants | Nov 13, 2024
|
Nov 13, 2024 |
|
The Banking & Payments Show: Leveraging Finfluencers | Nov 12, 2024
|
Nov 12, 2024 |
|
The Weekly Listen: What Happens to Search Now SearchGPT is Here, How to Market Through Emotion, and More | Nov 8, 2024
|
Nov 08, 2024 |
|
The Daily: Why Meta Investors Remain Somewhat Skeptical, Even as Profitability Climbs | Nov 7, 2024
|
Nov 07, 2024 |
|
Reimagining Retail: The Commerce Media Companies to Watch and the Emergence of the Financial and Travel Networks | Nov 6, 2024
|
Nov 06, 2024 |
|
The Daily: Positive Signs for Snap?—Can it Grow Users in North America Again, a New “Simple Snapchat” Experience, and More | Nov 5, 2024
|
Nov 05, 2024 |
|
The Daily: How The Election Outcome Will Influence Retail and Advertising | Nov 4, 2024
|
Nov 04, 2024 |
|
The Weekly Listen: Is Ad Fatigue Actually Getting Worse, How GenAI Might Change Our In-Car Experience, and More | Nov 1, 2024
|
Nov 01, 2024 |
|
The Daily: The End of Convenience As We Know It | Oct 31, 2024
|
Oct 31, 2024 |
|
Reimagining Retail: The Unofficial List of Retailers Who Came Back From the Dead/A Difficult Spot (October) | Oct 30, 2024
|
Oct 30, 2024 |
|
The Daily: Is Netflix’s Glass Half Full, or Half Empty? | Oct 29, 2024
|
Oct 29, 2024 |
|
Around the World: The Digital Lives and Lifestyles of Everyone in the World: Is “Peak Media” in Sight, Who Watches the Most Influencer Videos, and More | Oct 28, 2024
|
Oct 28, 2024 |
|
The Weekly Listen: The WNBA’s Record-Breaking Season, a New “Click to Cancel” Rule, and More | Oct 25, 2024
|
Oct 25, 2024 |
|
The Daily: Media Measurement in a Video First World | Oct 24, 2024
|
Oct 24, 2024 |
|
Reimagining Retail: Ancillary Services That Bring People Into Stores and What Retailers Should Think About Before Introducing Them | Oct 23, 2024
|
Oct 23, 2024 |
|
The Daily: How AI Chatbots Could Change Our Lives and a Possible AI Agent Revolution | Oct 22, 2024
|
Oct 22, 2024 |
|
The Daily: What the Hell is Going On With Consumer Sentiment? | Oct 21, 2024
|
Oct 21, 2024 |
|
The Weekly Listen: The DoJ Floats a Google Breakup That Could Change Search, Walmarts Designed Just for You, and More | Oct 18, 2024
|
Oct 18, 2024 |
|
The Daily: Who is Actually Using GenAI, What They’re Using it For, and Nobel Physics and Chemistry Prizes Go to AI Pioneers | Oct 17, 2024
|
Oct 17, 2024 |
|
Reimagining Retail: How Consumers View October Prime Day and How It's Changing Holiday Shopping Behavior | Oct 16, 2024
|
Oct 16, 2024 |
|
The Daily: The Companies That are Shaping the Future of AI and What Happens When Your Digital Bank Goes Down | Oct 15, 2024
|
Oct 15, 2024 |
|
The Daily: Checking In on Ad Spend—What’s Been Driving Growth This Year, Why It Might Be About to Slow Down, and a Preview of 2025 | Oct 14, 2024
|
Oct 14, 2024 |
|
Behind the Numbers - Special Edition Episode: The Creator Era: How Creators Are Redefining Media, Marketing and Commerce | Oct 12, 2024
|
Oct 12, 2024 |
|
The Weekly Listen: What AI Will Be Capable of in 2030, a New Way to Search by Filming Video, and More | Oct 11, 2024
|
Oct 11, 2024 |
|
The Daily: Google vs. The World—Are ‘AI Overviews’ Driving Growth, is Google’s Hold on Search Starting to Loosen, and More | Oct 10, 2024
|
Oct 10, 2024 |
|
Reimagining Retail: How Retailers and Brands Can Avoid Leaving Revenue on the Table Throughout the Purchase Funnel | Oct 9, 2024
|
Oct 09, 2024 |
|
The Banking & Payments Show: AI Risks to Banks | Oct 8, 2024
|
Oct 08, 2024 |
|
The Daily: How Generations Spend Their Digital Time—Gen Z Smartphone Time, Millennials on Social Media, and More | Oct 7, 2024
|
Oct 07, 2024 |
|
The Weekly Listen: Why Folks Think Meta’s Orion Smart Glasses Are the Future of Computing, Amazon Gets Into Live News, and More | Oct 4, 2024
|
Oct 04, 2024 |
|
The Daily: What Could Happen Now That California Just Vetoed a Huge AI Safety Law and What’s Next for OpenAI? | Oct 3, 2024
|
Oct 03, 2024 |
|
Reimagining Retail: How Retailers Are Using GenAI and When They Should Absolutely Not Use It | Oct 2, 2024
|
Oct 02, 2024 |
|
The Daily: How News Consumption Habits Are Changing—Will WhatsApp Emerge As a Hub, How Many People Use TikTok for News, and More | Oct 1, 2024
|
Oct 01, 2024 |
|
Around the World: What Ads Have Been Banned in Different Countries and How Much Do Advertising Bans Work? | Sep 30, 2024
|
Sep 30, 2024 |
|
The Weekly Listen: Brand Logos You Can Feel, Can Amazon’s New “Shark-Tank”-Style Show Catch On, and More | Sep 27, 2024
|
Sep 27, 2024 |
|
The Daily: AI Models That Can “Reason”, The Push to Invent a New AI Device, and The Possibility of “Safe SuperIntelligence” | Sep 26, 2024
|
Sep 26, 2024 |
|
Reimagining Retail: The Unofficial Most Interesting Retailers List (September) | Sep 25, 2024
|
Sep 25, 2024 |
|
The Daily: Very Specific 2024 Predictions (Fall edition) Part 2—Why ByteDance Will Sell TikTok, A Kids Online Safety Law, and a Dish/DirecTV Merger | Sep 24, 2024
|
Sep 24, 2024 |
|
The Daily: Very Specific 2024 Predictions (Fall Edition) Part 1—Rejecting GenAI, Chrome’s Consent Workflow, and Tubi Ascends | Sep 23, 2024
|
Sep 23, 2024 |
|
The Weekly Listen: What Happens if TikTok Is (or Isn’t) Banned in the US, What Marketers Get Most Wrong About Consumers, and More | Sep 20, 2024
|
Sep 20, 2024 |
|
The Daily: Google’s Digital Ad Tech Antitrust Trial—The DoJ’s Case Against Them and The Search Giants Defense | Sep 19, 2024
|
Sep 19, 2024 |
|
Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024
|
Sep 18, 2024 |
|
The Daily: How Generations Use Social Media—Gen Z’s Actual Favorite Platform, The One Boomers are Adopting the Fastest, and More | Sep 17, 2024
|
Sep 17, 2024 |
|
The Daily: What to Make of Democratic Countries (Like Brazil) Banning Social Media Apps (Like X) | Sep 16, 2024
|
Sep 16, 2024 |
|
The Weekly Listen: Does Facebook Actually Have a Young Person Problem, the Interactive Ads of the Future, and More | Sep 13, 2024
|
Sep 13, 2024 |
|
The Daily: How Travel Is Changing—Has It Actually Fully Recovered and How Budget Airlines Are Pivoting | Sep 12, 2024
|
Sep 12, 2024 |
|
Reimagining Retail: Why So Many New Peer-To-Peer Resale Marketplaces Are Being Launched And How They Can Succeed | September 11, 2024
|
Sep 11, 2024 |
|
The Banking & Payments Show: Financial Media Networks | September 10, 2024
|
Sep 10, 2024 |
|
The Daily: Why the California AI Bill Matters So Much, What AI Rules Are Missing, and More | Sep 9, 2024
|
Sep 09, 2024 |
|
The Weekly Listen: Why Pavel Durov’s Arrest Spooked Social Media Giants, Swapping Barcodes for QR Ones, and More | Sep 6, 2024
|
Sep 06, 2024 |
|
The Daily: What AI Should (and Shouldn’t) Be Allowed to Do in Healthcare | Sep 5, 2024
|
Sep 05, 2024 |
|
Reimagining Retail: What Will Impact This Year’s 2024 Holiday Sales and Why In-store Shopping Will Be a Priority | Sep 4, 2024
|
Sep 04, 2024 |
|
The Daily: Why OOH Advertising is Making a Comeback, the Potential of OOH CTV Ads, and More | Sep 3, 2024
|
Sep 03, 2024 |
|
The Weekly Listen: How The New NBA Rights Deal Affects Networks, Viewers and Advertisers, Tapping into Consumer ‘Modes’, and more | Aug 30, 2024
|
Aug 30, 2024 |
|
The Daily: The Relationship Between Where People Spend Their Media Time and The Ad Dollars That are Trying to Reach Them | Aug 29, 2024
|
Aug 29, 2024 |
|
Reimagining Retail: The Unofficial Most Interesting Retailers List (August) | Aug 28, 2024
|
Aug 28, 2024 |
|
The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024
|
Aug 27, 2024 |
|
Around the World: The Paris Olympics—Broadcast Medalists, Changing Viewing Habits, and Ad Potential for The Next Games | Aug 26, 2024
|
Aug 26, 2024 |
|
The Weekly Listen: Venu Sports (the Disney, Fox, and Warner Venture) Gets Blocked, How to Sell Folks on AI, and More | Aug 23, 2024
|
Aug 23, 2024 |
|
The Daily: AI—Are Investments Paying Off, How Is It Overrated, and Are We Approaching a Bubble? | Aug 22, 2024
|
Aug 22, 2024 |
|
Reimagining Retail: Why Starbucks is Struggling and How They Can Turn Things Around | Aug 21, 2024
|
Aug 21, 2024 |
|
The Banking & Payments Show: Banks in 2030 | Aug 20, 2024
|
Aug 20, 2024 |
|
The Daily: The Other Social Media Guys—Where Pinterest is Finding Growth, Snapchat+ Provides a Bright Spot, and More | Aug 19, 2024
|
Aug 19, 2024 |
|
The Weekly Listen: The Paris Olympics’ Ads and Viewership Habits, X Sues Advertisers, and More | Aug 16, 2024
|
Aug 16, 2024 |
|
The Daily: What’s Fueling Amazon’s Ad Business, What’s Next For Its Brick-and-Mortar Plan of Action, and More | Aug 15, 2024
|
Aug 15, 2024 |
|
Reimagining Retail: Is 'Just Walk Out' The Future of Payments, and If Not, What Is? | Aug 14, 2024
|
Aug 14, 2024 |
|
The Daily: What to make of the Google antitrust ruling, part 2—What this means for Google and which competitor benefits the most | Aug 13, 2024
|
Aug 13, 2024 |
|
The Daily: What to Make of the Google Antitrust Ruling, Part 1—Why Google Lost and the Most Likely Penalties | Aug 12, 2024
|
Aug 12, 2024 |
|
The Weekly Listen: Making Sense of Consumer Sentiment, Creating AI Versions of Yourself, and More | Aug 9, 2024
|
Aug 09, 2024 |
|
The Daily: Explaining Meta’s Sustained Turnaround, The Biggest Threat It Faces Today, and More | Aug 8, 2024
|
Aug 08, 2024 |
|
Reimagining Retail: How Back-to-School Is Different from Last Year and The Role Influencers Play in Back-to-School Marketing | Aug 7, 2024
|
Aug 07, 2024 |
|
The Daily: What Google’s U-Turn on 3rd Party Cookies Means for Marketers, Cookie vs. Cookieless Going Forward, and More | Aug 6, 2024
|
Aug 06, 2024 |
|
The Daily: How Kamala Harris’s Embrace of BRAT is Fueling Her Marketing Strategy | Aug 5, 2024
|
Aug 05, 2024 |
|
The Weekly Listen: Will People Start to SearchGPT, a Dynamic Pricing Minefield, and More | Aug 2, 2024
|
Aug 02, 2024 |
|
The Daily: How Google has turned ad growth around, AI’s impact on the search giant, and more | Aug 1, 2024
|
Aug 01, 2024 |
|
Reimagining Retail: The Unofficial Most Interesting Retailers List: Back-to-School Edition (July) | Jul 31, 2024
|
Jul 31, 2024 |