Behind the Numbers: an EMARKETER Podcast

By eMarketer

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Subscribers: 62
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Episodes: 100

Description

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

Episode Date
The Weekly Listen: Are We Saying Goodbye to The Web, How Hotels Can Capture The Hearts of Travelers, and More | nov 15, 2024
Nov 15, 2024
The Daily: Is Google’s Grip on The Search Universe Starting to Loosen? | Nov 14, 2024
Nov 14, 2024
Reimagining Retail: How Nike is Trying to Turn Things Around to Stay Relevant With Rivals and New Entrants | Nov 13, 2024
Nov 13, 2024
The Banking & Payments Show: Leveraging Finfluencers | Nov 12, 2024
Nov 12, 2024
The Weekly Listen: What Happens to Search Now SearchGPT is Here, How to Market Through Emotion, and More | Nov 8, 2024
Nov 08, 2024
The Daily: Why Meta Investors Remain Somewhat Skeptical, Even as Profitability Climbs | Nov 7, 2024
Nov 07, 2024
Reimagining Retail: The Commerce Media Companies to Watch and the Emergence of the Financial and Travel Networks | Nov 6, 2024
Nov 06, 2024
The Daily: Positive Signs for Snap?—Can it Grow Users in North America Again, a New “Simple Snapchat” Experience, and More | Nov 5, 2024
Nov 05, 2024
The Daily: How The Election Outcome Will Influence Retail and Advertising | Nov 4, 2024
Nov 04, 2024
The Weekly Listen: Is Ad Fatigue Actually Getting Worse, How GenAI Might Change Our In-Car Experience, and More | Nov 1, 2024
Nov 01, 2024
The Daily: The End of Convenience As We Know It | Oct 31, 2024
Oct 31, 2024
Reimagining Retail: The Unofficial List of Retailers Who Came Back From the Dead/A Difficult Spot (October) | Oct 30, 2024
Oct 30, 2024
The Daily: Is Netflix’s Glass Half Full, or Half Empty? | Oct 29, 2024
Oct 29, 2024
Around the World: The Digital Lives and Lifestyles of Everyone in the World: Is “Peak Media” in Sight, Who Watches the Most Influencer Videos, and More | Oct 28, 2024
Oct 28, 2024
The Weekly Listen: The WNBA’s Record-Breaking Season, a New “Click to Cancel” Rule, and More | Oct 25, 2024
Oct 25, 2024
The Daily: Media Measurement in a Video First World | Oct 24, 2024
Oct 24, 2024
Reimagining Retail: Ancillary Services That Bring People Into Stores and What Retailers Should Think About Before Introducing Them | Oct 23, 2024
Oct 23, 2024
The Daily: How AI Chatbots Could Change Our Lives and a Possible AI Agent Revolution | Oct 22, 2024
Oct 22, 2024
The Daily: What the Hell is Going On With Consumer Sentiment? | Oct 21, 2024
Oct 21, 2024
The Weekly Listen: The DoJ Floats a Google Breakup That Could Change Search, Walmarts Designed Just for You, and More | Oct 18, 2024
Oct 18, 2024
The Daily: Who is Actually Using GenAI, What They’re Using it For, and Nobel Physics and Chemistry Prizes Go to AI Pioneers | Oct 17, 2024
Oct 17, 2024
Reimagining Retail: How Consumers View October Prime Day and How It's Changing Holiday Shopping Behavior | Oct 16, 2024
Oct 16, 2024
The Daily: The Companies That are Shaping the Future of AI and What Happens When Your Digital Bank Goes Down | Oct 15, 2024
Oct 15, 2024
The Daily: Checking In on Ad Spend—What’s Been Driving Growth This Year, Why It Might Be About to Slow Down, and a Preview of 2025 | Oct 14, 2024
Oct 14, 2024
Behind the Numbers - Special Edition Episode: The Creator Era: How Creators Are Redefining Media, Marketing and Commerce | Oct 12, 2024
Oct 12, 2024
The Weekly Listen: What AI Will Be Capable of in 2030, a New Way to Search by Filming Video, and More | Oct 11, 2024
Oct 11, 2024
The Daily: Google vs. The World—Are ‘AI Overviews’ Driving Growth, is Google’s Hold on Search Starting to Loosen, and More | Oct 10, 2024
Oct 10, 2024
Reimagining Retail: How Retailers and Brands Can Avoid Leaving Revenue on the Table Throughout the Purchase Funnel | Oct 9, 2024
Oct 09, 2024
The Banking & Payments Show: AI Risks to Banks | Oct 8, 2024
Oct 08, 2024
The Daily: How Generations Spend Their Digital Time—Gen Z Smartphone Time, Millennials on Social Media, and More | Oct 7, 2024
Oct 07, 2024
The Weekly Listen: Why Folks Think Meta’s Orion Smart Glasses Are the Future of Computing, Amazon Gets Into Live News, and More | Oct 4, 2024
Oct 04, 2024
The Daily: What Could Happen Now That California Just Vetoed a Huge AI Safety Law and What’s Next for OpenAI? | Oct 3, 2024
Oct 03, 2024
Reimagining Retail: How Retailers Are Using GenAI and When They Should Absolutely Not Use It | Oct 2, 2024
Oct 02, 2024
The Daily: How News Consumption Habits Are Changing—Will WhatsApp Emerge As a Hub, How Many People Use TikTok for News, and More | Oct 1, 2024
Oct 01, 2024
Around the World: What Ads Have Been Banned in Different Countries and How Much Do Advertising Bans Work? | Sep 30, 2024
Sep 30, 2024
The Weekly Listen: Brand Logos You Can Feel, Can Amazon’s New “Shark-Tank”-Style Show Catch On, and More | Sep 27, 2024
Sep 27, 2024
The Daily: AI Models That Can “Reason”, The Push to Invent a New AI Device, and The Possibility of “Safe SuperIntelligence” | Sep 26, 2024
Sep 26, 2024
Reimagining Retail: The Unofficial Most Interesting Retailers List (September) | Sep 25, 2024
Sep 25, 2024
The Daily: Very Specific 2024 Predictions (Fall edition) Part 2—Why ByteDance Will Sell TikTok, A Kids Online Safety Law, and a Dish/DirecTV Merger | Sep 24, 2024
Sep 24, 2024
The Daily: Very Specific 2024 Predictions (Fall Edition) Part 1—Rejecting GenAI, Chrome’s Consent Workflow, and Tubi Ascends | Sep 23, 2024
Sep 23, 2024
The Weekly Listen: What Happens if TikTok Is (or Isn’t) Banned in the US, What Marketers Get Most Wrong About Consumers, and More | Sep 20, 2024
Sep 20, 2024
The Daily: Google’s Digital Ad Tech Antitrust Trial—The DoJ’s Case Against Them and The Search Giants Defense | Sep 19, 2024
Sep 19, 2024
Reimagining Retail: Gen Z’s Path-to-Purchase—What Most Folks Get Wrong About Them and How Social Media Influences In-Store Behavior | Sep 18, 2024
Sep 18, 2024
The Daily: How Generations Use Social Media—Gen Z’s Actual Favorite Platform, The One Boomers are Adopting the Fastest, and More | Sep 17, 2024
Sep 17, 2024
The Daily: What to Make of Democratic Countries (Like Brazil) Banning Social Media Apps (Like X) | Sep 16, 2024
Sep 16, 2024
The Weekly Listen: Does Facebook Actually Have a Young Person Problem, the Interactive Ads of the Future, and More | Sep 13, 2024
Sep 13, 2024
The Daily: How Travel Is Changing—Has It Actually Fully Recovered and How Budget Airlines Are Pivoting | Sep 12, 2024
Sep 12, 2024
Reimagining Retail: Why So Many New Peer-To-Peer Resale Marketplaces Are Being Launched And How They Can Succeed | September 11, 2024
Sep 11, 2024
The Banking & Payments Show: Financial Media Networks | September 10, 2024
Sep 10, 2024
The Daily: Why the California AI Bill Matters So Much, What AI Rules Are Missing, and More | Sep 9, 2024
Sep 09, 2024
The Weekly Listen: Why Pavel Durov’s Arrest Spooked Social Media Giants, Swapping Barcodes for QR Ones, and More | Sep 6, 2024
Sep 06, 2024
The Daily: What AI Should (and Shouldn’t) Be Allowed to Do in Healthcare | Sep 5, 2024
Sep 05, 2024
Reimagining Retail: What Will Impact This Year’s 2024 Holiday Sales and Why In-store Shopping Will Be a Priority | Sep 4, 2024
Sep 04, 2024
The Daily: Why OOH Advertising is Making a Comeback, the Potential of OOH CTV Ads, and More | Sep 3, 2024
Sep 03, 2024
The Weekly Listen: How The New NBA Rights Deal Affects Networks, Viewers and Advertisers, Tapping into Consumer ‘Modes’, and more | Aug 30, 2024
Aug 30, 2024
The Daily: The Relationship Between Where People Spend Their Media Time and The Ad Dollars That are Trying to Reach Them | Aug 29, 2024
Aug 29, 2024
Reimagining Retail: The Unofficial Most Interesting Retailers List (August) | Aug 28, 2024
Aug 28, 2024
The Daily: Why CMOs Tenure is Falling, The Main Ways the Role is Changing, and How GenAI is Helping Them Work | Aug 27, 2024
Aug 27, 2024
Around the World: The Paris Olympics—Broadcast Medalists, Changing Viewing Habits, and Ad Potential for The Next Games | Aug 26, 2024
Aug 26, 2024
The Weekly Listen: Venu Sports (the Disney, Fox, and Warner Venture) Gets Blocked, How to Sell Folks on AI, and More | Aug 23, 2024
Aug 23, 2024
The Daily: AI—Are Investments Paying Off, How Is It Overrated, and Are We Approaching a Bubble? | Aug 22, 2024
Aug 22, 2024
Reimagining Retail: Why Starbucks is Struggling and How They Can Turn Things Around | Aug 21, 2024
Aug 21, 2024
The Banking & Payments Show: Banks in 2030 | Aug 20, 2024
Aug 20, 2024
The Daily: The Other Social Media Guys—Where Pinterest is Finding Growth, Snapchat+ Provides a Bright Spot, and More | Aug 19, 2024
Aug 19, 2024
The Weekly Listen: The Paris Olympics’ Ads and Viewership Habits, X Sues Advertisers, and More | Aug 16, 2024
Aug 16, 2024
The Daily: What’s Fueling Amazon’s Ad Business, What’s Next For Its Brick-and-Mortar Plan of Action, and More | Aug 15, 2024
Aug 15, 2024
Reimagining Retail: Is 'Just Walk Out' The Future of Payments, and If Not, What Is? | Aug 14, 2024
Aug 14, 2024
The Daily: What to make of the Google antitrust ruling, part 2—What this means for Google and which competitor benefits the most | Aug 13, 2024
Aug 13, 2024
The Daily: What to Make of the Google Antitrust Ruling, Part 1—Why Google Lost and the Most Likely Penalties | Aug 12, 2024
Aug 12, 2024
The Weekly Listen: Making Sense of Consumer Sentiment, Creating AI Versions of Yourself, and More | Aug 9, 2024
Aug 09, 2024
The Daily: Explaining Meta’s Sustained Turnaround, The Biggest Threat It Faces Today, and More | Aug 8, 2024
Aug 08, 2024
Reimagining Retail: How Back-to-School Is Different from Last Year and The Role Influencers Play in Back-to-School Marketing | Aug 7, 2024
Aug 07, 2024
The Daily: What Google’s U-Turn on 3rd Party Cookies Means for Marketers, Cookie vs. Cookieless Going Forward, and More | Aug 6, 2024
Aug 06, 2024
The Daily: How Kamala Harris’s Embrace of BRAT is Fueling Her Marketing Strategy | Aug 5, 2024
Aug 05, 2024
The Weekly Listen: Will People Start to SearchGPT, a Dynamic Pricing Minefield, and More | Aug 2, 2024
Aug 02, 2024
The Daily: How Google has turned ad growth around, AI’s impact on the search giant, and more | Aug 1, 2024
Aug 01, 2024
Reimagining Retail: The Unofficial Most Interesting Retailers List: Back-to-School Edition (July) | Jul 31, 2024
Jul 31, 2024
The Daily: How Spotify Became Profitable, What a “Deluxe” Version Might Look Like, and More | Jul 30, 2024
Jul 30, 2024
Around the World: How sustainable are current subscription services and loyalty programs? | Jul 29, 2024
Jul 29, 2024
The Weekly Listen: Google Decides to Keep Cookies, A Spotify for Movies, and More | Jul 26, 2024
Jul 26, 2024
The Daily: How Netflix is Holding On To Its Streaming Crown, The Biggest Question for Its Ads Business, and More | Jul 25, 2024
Jul 25, 2024
Reimagining Retail: Prime Day 2024—How Summer Shopping Behavior is Changing and How Marketers Should React | Jul 24, 2024
Jul 24, 2024
The Daily: Why Organic Social is Making a Comeback, Why The Ad Market Still Feels Bleak, and More | Jul 23, 2024
Jul 23, 2024
The Daily: How Our Media Time is Changing—A Bad Milestone for TV, Social Media Time Falls, and More | Jul 22, 2024
Jul 22, 2024
The Weekly Listen: The Major AI Adoption Issue We're Not Talking About, The Smart Tech That's Missing, and How to Turn X Around | Jul 19, 2024
Jul 19, 2024
The Daily: The Future of Streaming | Jul 18, 2024
Jul 18, 2024
Reimagining Retail: The Rise of Commerce Media and Who Should Be Introducing Media Networks | Jul 17, 2024
Jul 17, 2024
The Banking & Payments Show: Leveraging Finfluencers | Jul 16, 2024
Jul 16, 2024
The Daily: Is the AI Train Already Losing Steam, Getting Rid of 'Hallucinations', and Where AI Is Actually Taking Us | Jul 15, 2024
Jul 15, 2024
The Weekly Listen: What's Next for Amazon As It Turns 30, Toys 'R' Us's All-AI Ad, and Why Customer Experience is So Low | Jul 12, 2024
Jul 12, 2024
The Daily: Social Media Trends for H2 2024—Faceless Influencers, What Happens to TikTok This Year, and More | Jul 11, 2024
Jul 11, 2024
Reimagining Retail: The Role of GenAI In Retail (Beyond Chatbots), Retailer Successes, and Getting Customers on Board | Jul 10, 2024
Jul 10, 2024
The Daily: Digital Trends for H2 2024—Beyond AI Replacing People, Venu Sports Getting Delayed, and More | Jul 9, 2024
Jul 09, 2024
The Daily: Advertising and Media Trends for H2 2024—New Types of Bundling, Apple Intelligence's Effect on Apps, and More | Jul 8, 2024
Jul 08, 2024
Reimagining Retail: Pride Month—Brand Wins and Lessons, and What It Means for Other Holidays | Jul 3, 2024
Jul 03, 2024
The Daily: How Gen Z Uses Media, The LGBTQ+ Consumer, and US Hispanics Representation In Ad Budgets | Jul 2, 2024
Jul 02, 2024
The Daily: Examining Nvidia’s Meteoric Rise and Can Mr. Musk's xAI Compete with OpenAI? | Jul 1, 2024
Jul 01, 2024
The Weekly Listen: To AI or Not To AI, Social Media Warning Labels, and How People Want Ads to Make Them Feel | Jun 28, 2024
Jun 28, 2024
Around the World: How Digital is Having An Ever-Increasing Impact on Elections | Jun 27, 2024
Jun 27, 2024
Reimagining Retail: The Unofficial Most Interesting Retailers List (June) | Jun 26, 2024
Jun 26, 2024