The Worldly Marketer Podcast
By Kathrin Bussmann
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Category: Marketing
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Episodes: 240
Description
The Worldly Marketer Podcast explores what it takes to build a global brand in today's digital, social, multilingual marketplace. Join Kathrin Bussmann as she talks to experts in global business, global marketing, and localization. Her new focus: how green brands are going global, how global brands are going green, and how marketing can facilitate a more sustainable world economy.
| Episode | Date |
|---|---|
|
TWM 239: How to Give International Visitors to Your Website a Great Experience w/ John Yunker
|
Aug 06, 2022 |
|
TWM 238: How CEA Is Helping Clients Deploy Solar and Storage Solutions Worldwide w/ Andy Klump
|
Jul 18, 2022 |
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TWM 237: How ev.energy Is Scaling Cheaper, Greener, Smarter EV Charging Globally w/ Kathleen MacLean
|
Jul 02, 2022 |
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TWM 236: How Sonnedix Is Building Engagement in Solar Power on a Global Scale w/ María González-Calvo de Miguel
|
Jun 11, 2022 |
|
TWM 235: Kathrin Bussmann on The International Business Podcast
|
May 10, 2022 |
|
TWM 234: A Personal Tribute to Prof. Dr. Max G. Krell
|
Apr 15, 2022 |
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TWM 233: Who Knew? What the Data Tells Us About Global Digital Behaviours in 2022 w/ Simon Kemp
|
Apr 02, 2022 |
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TWM 232: How the Sustainable Marketing Movement Is Becoming a Global Force for Good w/ Michelle Carvill
|
Mar 19, 2022 |
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TWM 231: How GlobeScan Works with Brands to Create a More Sustainable World w/ Chris Coulter
|
Mar 06, 2022 |
|
TWM 230: How Alder & Co. Is Driving the Growth of Climate Tech Companies w/ Bettina Grab
|
Feb 19, 2022 |
|
TWM 229: How Marketers Can Leverage Neuroscience to Facilitate a Greener Global Economy w/ Michael E. Smith
|
Feb 05, 2022 |
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TWM 228: How EcoVadis Helps Companies Around the Globe Be More Sustainable w/ Emily Rakowski
|
Jan 22, 2022 |
|
TWM 227: What You Need to Know About Taking Your Business Beyond Borders w/ Cynthia Dearin
|
Jan 08, 2022 |
|
TWM 226: How Plastic Bank Is Creating Value for Stakeholders Around the World w/ Saleem Ahamed
|
Dec 11, 2021 |
|
TWM 225: What You Need to Know About Global Brand Management Today w/ Laurence Minsky
|
Nov 27, 2021 |
|
TWM 224: Why Procore Technologies Is Making Global Growth a Top Priority w/ Anna Schlegel
|
Nov 13, 2021 |
|
TWM 223: How Tinder Became the Most Successful Non-Gaming App Globally w/ Andy Andersen
|
Oct 31, 2021 |
|
TWM 222: How to Avoid Costly Blind Spots When You're Growing a Global Brand w/ Sean Duffy
|
Aug 01, 2021 |
|
TWM 221: What You Can Learn from Today's Best-in-Class Global Websites w/ John Yunker
|
Jul 18, 2021 |
|
TWM 220: What Today's Tech Companies Need to Know About Global Expansion w/ Ramsey Pryor
|
Jul 04, 2021 |
|
TWM 219: How Shopify Connects Merchants and Customers Around the World w/ Giulia Greco
|
Jun 20, 2021 |
|
TWM 218: Why Exporters Need Local-Savvy Strategies to Succeed w/ Kathryn Read
|
Jun 06, 2021 |
|
TWM 217: Why Global Brands Need Quality and Consistency in Their Creative Content w/ Anastasia Leng
|
May 23, 2021 |
|
TWM 216: How Canva Grew to Be One of the Top 20 Unicorns in the World w/ Rachel Carruthers
|
May 09, 2021 |
|
TWM 215: How Zambian Startups Are Growing Beyond Their Own Borders w/ Mulumba Lwatula
|
Apr 25, 2021 |
|
TWM 214: How a Silicon Valley Health Tech Startup Is Making an Impact in Africa w/ Tobias Reiter
|
Apr 10, 2021 |
|
TWM 213: How the Digital Behaviours of Global Users in 2021 May Surprise You w/ Simon Kemp
|
Mar 28, 2021 |
|
TWM 212: What You Need to Know about International Consumer Trends in 2021 w/ Jason Mander
|
Mar 13, 2021 |
|
TWM 211: How IKEA Keeps Growing Its Global Brand by Speaking the Local Language w/ Anna Golubeva
|
Feb 28, 2021 |
|
TWM 210: How Translators Without Borders Keeps the World Informed in a Pandemic w/ Stella Paris
|
Dec 20, 2020 |
|
TWM 209: The Rapid Growth and Evolution of LATAM Ecommerce in 2020 and Beyond w/ Matteo Ceurvels
|
Dec 13, 2020 |
|
TWM 208: Why the Underwear Effect Matters to Your Global Content Strategy w/ Gabriel Karandyšovský
|
Dec 06, 2020 |
|
TWM 207: Why Frontline Ventures Invests in Globally Ambitious Tech Startups w/ Finn Murphy
|
Nov 26, 2020 |
|
TWM 206: How ASICS Digital Fitness Apps Serve Millions of Users Around the World w/ Hilary Normanha
|
Nov 19, 2020 |
|
TWM 205: Why Software Companies Need Truly Continuous Internationalization w/ Adam Asnes
|
Nov 11, 2020 |
|
TWM 204: How Intercultural Communication Training Improves Global Teamwork w/ Nicole Barile
|
Nov 03, 2020 |
|
TWM 203: How the Right Content Strategy Can Build Your Brand on a Global Scale w/ Kathrin Bussmann
|
Oct 27, 2020 |
|
TWM 202: How the Fairmont Brand Keeps Evolving Through Changing Times w/ Sharon Cohen
|
Oct 20, 2020 |
|
TWM 201: Why Employer Branding Is Crucial for Your Global Expansion Strategy w/ James Ellis
|
Oct 14, 2020 |
|
TWM 200: How Ciena Makes the Internet Happen for Its Global B2B Clients w/ Julio Leal
|
Oct 06, 2020 |
|
TWM 199: How to Create Effective Marketing Copy for Your International Customers w/ Kristy Sakai
|
Sep 29, 2020 |
|
TWM 198: How to Super-Charge Your International Content Through ISEO w/ Neil Sheth
|
Sep 21, 2020 |
|
TWM 197: How Today's SMEs Can Grow and Scale Their Business Internationally w/ Suraya Yahaya
|
Sep 13, 2020 |
|
TWM 196: Why International Protocols Matter Even in Virtual Business Meetings w/ Marie Betts-Johnson
|
Sep 06, 2020 |
|
TWM 195: How CPG Companies Can Build Great Global Brands in Today's Economy w/ James Banville
|
Aug 30, 2020 |
|
TWM 194: Why Sustainability Targets Need to Be Part of Your Global Growth Strategy w/ John Pabon
|
Aug 22, 2020 |
|
TWM 193: How Innovative Local Startups Are Scaling Up to Serve Global Markets w/ Ajay Jha
|
Aug 16, 2020 |
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TWM 192: How Global Brands Can Position Themselves Through Clarity of Purpose w/ Markus Kramer
|
Aug 02, 2020 |
|
TWM 191: How to Survive and Thrive in the Face of Accelerated Globalization w/ Kyle Hegarty
|
Jul 26, 2020 |
|
TWM 190: How a Silicon Valley Accelerator Went Global to Help Startups Do the Same w/ Steven Hoffman
|
Jul 19, 2020 |
|
TWM 189: How to Do Business in South Korea in the COVID-19 Era and Beyond w/ Don Southerton
|
Jul 12, 2020 |
|
TWM 188: How to Make Your Turkish Market Entry Glide More Smoothly w/ Burcu Demirörs
|
Jul 05, 2020 |
|
TWM 187: What You Need to Know About Doing Business in the Gulf Region w/ Judith Hornok
|
Jun 28, 2020 |
|
TWM 186: How to Localize Your Value Proposition for the Mexican Market w/ Dana Doswell
|
Jun 20, 2020 |
|
TWM 185: Building Cross-Cultural Bridges Between China and the World w/ Yingying Li
|
Jun 14, 2020 |
|
TWM 184: How "Glocalization" Balances Global and Local Marketing Strategies w/ Svend Hollensen
|
Jun 07, 2020 |
|
TWM 183: How Western Brands Should Adapt Their Marketing for Chinese Culture w/ Laurence Lim Dally
|
May 31, 2020 |
|
TWM 182: What You Need to Know About Web Globalization Best Practices in 2020 w/ John Yunker
|
May 23, 2020 |
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TWM 181: How Cultural Differences Can Affect International Business Negotiations w/ Dean Foster
|
May 16, 2020 |
|
TWM 180: Understanding the Role of Etiquette and Protocol in International Business w/ Gloria Petersen
|
May 09, 2020 |
|
TWM 179: How the COVID-19 Pandemic Is Changing Digital Habits Around the World w/ Simon Kemp
|
May 02, 2020 |
|
TWM 178: Why Brands Should Look to China to Understand the Future of Marketing w/ Ashley Dudarenok
|
Apr 24, 2020 |
|
TWM 177: What You Need to Know About Doing Business in Kenya w/ Frida Owinga
|
Apr 15, 2020 |
|
TWM 176: Best Practices for Serving the Italian Market and Beyond w/ Susanna Fiorini
|
Apr 07, 2020 |
|
TWM 175: How Global Upside Helps Companies Succeed in International Business w/ Shane Jacobs
|
Mar 30, 2020 |
|
TWM 174: Three Things to Think About Before Expanding Into Foreign Markets w/ Cynthia Dearin
|
Mar 07, 2020 |
|
TWM 173: How Western Brands Can Best Engage With Today's Chinese Consumers w/ Lauren Hallanan
|
Feb 29, 2020 |
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TWM 172: Why Brands Entering China Need to Check Their Assumptions at the Door w/ Arnold Ma
|
Feb 21, 2020 |
|
TWM 171: How Being a Global-Native Company Is Paying Off for ActiveCampaign w/ Chris Englund
|
Feb 08, 2020 |
|
TWM 170: How Startups from MaRS Are Going Global w/ Basil Ennab
|
Jan 31, 2020 |
|
TWM 169: Why Successful Global Campaigns Depend on Local Market Intelligence w/ Melanie Chevalier
|
Jan 25, 2020 |
|
TWM 168: How Google Helps Brands Reach South and Southeast-Asian Consumers w/ Lars Anthonisen
|
Jan 19, 2020 |
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TWM 167: What You Need to Understand About the Chinese Culture and Mentality w/ Todd Cornell
|
Jan 11, 2020 |
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TWM 166: Why Your South Korean Market Entry Requires a Customized Approach w/ Mi Jeong Hibbitts
|
Dec 23, 2019 |
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TWM 165: How an Experienced Consultant Can Help You Succeed in Foreign Markets w/ Prof. Roberto Ancis
|
Dec 14, 2019 |
|
TWM 164: How Mozilla Leverages Its Online Communities to Serve Global Users w/ Jeff Beatty
|
Dec 06, 2019 |
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TWM 163: How Philips Has Managed to Thrive as a Global Brand for Over a Century w/ Dulce Carrillo-Woltman
|
Nov 30, 2019 |
|
TWM 162: How International, Multilingual SEO Leads Global Customers to Your Site w/ Sarah Presch
|
Nov 22, 2019 |
|
TWM 161: How GetGlobal Events Help Companies Do Better International Business w/ Julian Leuthold
|
Oct 08, 2019 |
|
TWM 160: How The Global Chamber Helps Businesses Succeed Across Borders w/ Doug Bruhnke
|
Sep 30, 2019 |
|
TWM 159: How Startups Can Leverage Localization for Maximum Growth and Revenue w/ Giulia Tarditi
|
Sep 20, 2019 |
|
TWM 158: How to Work with Local Marketing Teams in APAC to Build a Global Brand w/ Kyle Hegarty
|
Sep 13, 2019 |
|
TWM 157: How Fine-Tuning Your Brand Locally Can Help You Expand Globally w/ Kevin Bird
|
Sep 06, 2019 |
|
TWM 156: Taking Your Cross-Border Ecommerce Business to the Next Level w/ Mike Michelini
|
Aug 29, 2019 |
|
TWM 155: Why Startups Need a Person-on-the-Ground to Succeed in New Markets w/ Shalini Trefzer
|
Aug 22, 2019 |
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TWM 154: How Retail Brands of All Sizes Can Use Ecommerce to Go Global w/ Nabil Malouli
|
Aug 15, 2019 |
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TWM 153: Understanding the Incredible Rise of Esports and Other Global Trends w/ Simon Kemp
|
Aug 08, 2019 |
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TWM 152: Creating Global-Ready Digital Products in the Most Efficient Way w/ Yuka Nakasone
|
Aug 01, 2019 |
|
TWM 151: Understanding the LATAM Ecommerce Landscape in 2019 w/ Matteo Ceurvels
|
Jul 18, 2019 |
|
TWM 150: Why International SEO Needs to Be Done Right to Drive Global Growth w/ Chris Raulf
|
Jul 11, 2019 |
|
TWM 149: Why Your Business Needs a Proper Digital Policy to Thrive Globally w/ Kristina Podnar
|
Jul 04, 2019 |
|
TWM 148: How EVS Became the Global Leader in Live Video Production Technology w/ Nicolas Bourdon
|
May 30, 2019 |
|
TWM 147: Why Smart Developers Build Software with International Markets in Mind w/ Mick Monaghan
|
May 23, 2019 |
|
TWM 146: How SAP Approaches B2B Influencer Marketing on a Global Scale w/ Amisha Gandhi
|
May 16, 2019 |
|
TWM 145: How Localized, Human-Driven Content Enriches Digital Globalization w/ Bruno Herrmann
|
May 10, 2019 |
|
TWM 144: Developing Better Globalization Practices Through Peer Mentorship w/ Loy Searle
|
May 02, 2019 |
|
TWM 143: How Microsoft Achieves Its Best-In-Class Global Brand Status w/ Mara Martins
|
Apr 25, 2019 |
|
TWM 142: How Unmetric Helps Global Brands Be Social at the Speed of Culture w/ Lux Narayan
|
Apr 17, 2019 |
|
TWM 141: Four Major Trends Influencing LATAM's Digital Ad Spending in 2019 w/ Matteo Ceurvels
|
Apr 13, 2019 |
|
TWM 140: How Evernote Became the Globally Popular Productivity App It Is Today w/ Igor Afanasyev
|
Apr 04, 2019 |
|
TWM 139: How Indeed.com Grew from Small Texas Startup to Global Success Story w/ Esther Curiel
|
Mar 28, 2019 |
|
TWM 138: What You Need to Know About Global Digital Usage in 2019 w/ Simon Kemp
|
Mar 20, 2019 |
|
TWM 137: How to Choose the Right Service Providers to Help You Go Global w/ Renato Beninatto
|
Feb 28, 2019 |
|
TWM 136: How Podcasting Can Build Your Global Brand w/ Wordbee's International Buzz Business Podcast
|
Feb 20, 2019 |
|
TWM 135: How Netflix Managed Its Global Launch Through Creative Localization w/ Katell Jentreau
|
Feb 14, 2019 |
|
TWM 134: How HappyOrNot Brings Its Emoji-Based Feedback System to the World w/ Tarja Karjalainen
|
Feb 07, 2019 |
|
TWM 133: Why Cultural Intelligence Is Critical for AI-Driven Global Strategies w/ Bruno Herrmann
|
Jan 31, 2019 |
|
TWM 132: Using Global Analytics to Create Personalized Consumer Experiences w/ Gopi Koteeswaran
|
Jan 23, 2019 |
|
TWM 131: Integrating Smart Language Technologies into Your Global Business w/ Antonio Tejada
|
Jan 17, 2019 |
|
TWM 130: Four Best Practices to Make Sure Your Software Is Global-Ready w/ Patricia Paladini Adell
|
Dec 20, 2018 |
|
TWM 129: How Real-Time Local Insights Are Helping Today's Brands Go Global w/ Phil Ahad
|
Dec 13, 2018 |
|
TWM 128: Bringing Global-Minded Tech Startups from Latin America to Toronto w/ Miryam Lazarte
|
Dec 06, 2018 |
|
TWM 127: Optimizing Your Cross-Border Business in Switzerland and Beyond w/ James Moffat
|
Nov 28, 2018 |
|
TWM 126: Growing a Successful Export Business One New Market at a Time w/ Emiliano Introcaso
|
Nov 22, 2018 |
|
TWM 125: Tracking How People Around the World Use Digital Technologies w/ Simon Kemp
|
Nov 15, 2018 |
|
TWM 124: Raising the Profile of the Globalization and Localization Industry w/ Allison Ferch
|
Nov 08, 2018 |
|
TWM 123: Using Competitive Market Intelligence to Plan Your International Expansion w/ Ron Pick
|
Oct 31, 2018 |
|
TWM 122: Being Clear on What Your Brand Stands for When You Go Global w/ Ryan Patel
|
Oct 25, 2018 |
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TWM 121: How a Small US-Based Tech Company Went Global the Eezy Way w/ Hilary Atkisson Normanha
|
Oct 11, 2018 |
|
TWM 120: Understanding the Risks and Opportunities in Emerging Markets w/ Lucie Newcomb
|
Oct 04, 2018 |
|
TWM 119: Adapting Your Digital Content for the Dutch Market w/ Michiel Kroder
|
Sep 27, 2018 |
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TWM 118: How Subway Keeps Setting the Standard for Global Expansion Success w/ Carrie Fischer
|
Sep 19, 2018 |
|
TWM 117: Top Tips for First-Time Translation Buyers w/ Tanya Sapty
|
Sep 13, 2018 |
|
TWM 116: What You Need to Know About Ecommerce in Latin America w/ Matteo Ceurvels
|
Sep 06, 2018 |
|
TWM 115: Using Influencer Marketing Strategically to Grow Your Brand Globally w/ Joel Backaler
|
Aug 29, 2018 |
|
TWM 114: How to Become a Certified Global Branding and Marketing Expert w/ Nitish Singh
|
Aug 23, 2018 |
|
TWM 113: Launching a New Audio Resource for the Global Marketing Community w/ Ulrich Henes
|
Jul 25, 2018 |
|
TWM 112: How HubSpot Became One of the World's Fastest-Growing Companies w/ Nataly Kelly
|
Jul 18, 2018 |
|
TWM 111: Why Global Marketing Success Depends on In-Country Knowledge w/ Erica Haims
|
Jun 27, 2018 |
|
TWM 110: How an International Trade Consultant Can Help You Grow Your Business w/ Darlene Duggan
|
Jun 13, 2018 |
|
TWM 109: Catering to Local Needs in the Global Hospitality Industry w/ Sonia Zamborsky
|
Jun 06, 2018 |
|
TWM 108: Top Tips for SMEs Looking to Expand Into Foreign Markets w/ Corrie Germin
|
May 30, 2018 |
|
TWM 107: How to Prepare Your Medium-Sized Business for International Expansion w/ Sophie Lechner
|
May 24, 2018 |
|
TWM 106: LATAM Ad Spending and Marketing Trends for 2018 and Beyond w/ Matteo Ceurvels
|
May 17, 2018 |
|
TWM 105: Using Automated Intelligence in Global Content Marketing w/ Bruno Herrmann
|
May 02, 2018 |
|
TWM 104: What You Need to Know about Global Digital Usage in 2018 w/ Simon Kemp
|
Apr 25, 2018 |
|
TWM 103: Shining a Spotlight on Innovation in Global Content Localization w/ Dave Ruane
|
Apr 18, 2018 |
|
TWM 102: How SMEs Are Going Global Faster Than Ever Before w/ Laurel Delaney
|
Apr 11, 2018 |
|
TWM 101: Deep Dive Into Multilingual Web Design and International SEO w/ Florian Auckenthaler
|
Apr 04, 2018 |
|
TWM 100: Using the Power of Collaboration to Go Global w/ Tanya Sapty
|
Mar 28, 2018 |
|
TWM 099: The Four Key Steps of Successful Global Marketing w/ Alicia Camacho
|
Mar 21, 2018 |
|
TWM 098: How Even Small Businesses Can Grow Internationally w/ Nina Gibbs
|
Mar 14, 2018 |
|
TWM 097: Making Sure Your Digital Products Are Global-Ready w/ Yuka Ghesquière Nakasone
|
Mar 08, 2018 |
|
TWM 096: Protecting Your Brand's Value Across Borders w/ Richard Brooks
|
Mar 01, 2018 |
|
TWM 095: Applying Consumer Neuroscience to Global Marketing w/ Dr. Michael E. Smith
|
Feb 21, 2018 |
|
TWM 094: How Vistaprint Markets to Small Businesses Globally w/ Leona Frank
|
Feb 15, 2018 |
|
TWM 093: Why Google Still Relies on High-Quality Human Translation w/ Max Lobanov
|
Feb 07, 2018 |
|
TWM 092: Marketing to Your Global Customers' Passions w/ John Ounpuu
|
Jan 31, 2018 |
|
TWM 091: Growth Hacking on a Global Scale Through Influencer Marketing w/ Brendan Kane
|
Jan 24, 2018 |
|
TWM 090: How SMEs Can Serve Global Customers From Day One w/ Wolfgang Allisat
|
Jan 17, 2018 |
|
TWM 089: The Secret Sauce of a Great Translation Provider w/ Gabriel Fairman
|
Jan 11, 2018 |
|
TWM 088: Why Growing a Global Brand Has Never Been Easier w/ Nitish Singh
|
Dec 21, 2017 |
|
TWM 087: Winning Over Italian Customers Through Creative Localization w/ Diego Cresceri
|
Dec 13, 2017 |
|
TWM 086: The Power of Emotion and Archetypal Stories in Global Marketing w/ Fritz Grutzner
|
Dec 07, 2017 |
|
TWM 085: How to Plan for Global Growth from the Get-Go w/ Talia Baruch
|
Nov 30, 2017 |
|
TWM 084: Growing the Special Olympics Movement Around the World w/ Kirsten Suto Seckler
|
Nov 23, 2017 |
|
TWM 083: The Latest in LATAM Digital Usage and Marketing w/ Matteo Ceurvels
|
Nov 15, 2017 |
|
TWM 082: A Deep Dive into Audio and Video Localization w/ Constantino de Miguel
|
Nov 09, 2017 |
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TWM 081: Why Salesforce Invests in Local Content for Global Success w/ Lahcene Guerrouj
|
Nov 02, 2017 |
|
TWM 080: How LinkedIn Grows and Serves Its Worldwide User Base w/ Nani Ratnawati
|
Oct 26, 2017 |
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TWM 079: Going Global from the Start with Automated Cloud Solutions w/ Ivan Smolnikov
|
Oct 19, 2017 |
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TWM 078: Making It Big in the Global Gaming Industry w/ Miguel Sepulveda
|
Oct 12, 2017 |
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TWM 077: Translating Your Message for Slovenia and the Western Balkans w/ Gregor Rosulnik
|
Oct 05, 2017 |
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TWM 076: How to Pick the Right Translation and Localization Vendor w/ Jessica Rathke
|
Sep 27, 2017 |
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TWM 075: Keep Calm, Become Multilingual and Go Global w/ Christiane Bark
|
Sep 21, 2017 |
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TWM 074: Breaking Down Language Barriers in Business and Beyond w/ Lori Thicke
|
Sep 13, 2017 |
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TWM 073: Using the Right Tools for an Agile Global Content Strategy w/ Patrick Kelly
|
Aug 09, 2017 |
|
TWM 072: Forging a Path to Global Nonprofit Status w/ Allison McDougall
|
Aug 02, 2017 |
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TWM 071: What Western Brands Need to Know About Marketing in China w/ Josh Steimle
|
Jul 26, 2017 |
|
TWM 070: Trends and Opportunities in Poland's Online Market w/ Dorota Pawlak
|
Jul 19, 2017 |
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TWM 069: Talking to Your Global Customers in Their Own Language w/ Michael Ridgway
|
Jul 13, 2017 |
|
TWM 068: How to Bridge Cultural Differences in International Business w/ Lanie Denslow
|
Jul 05, 2017 |
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TWM 067: Building a Global Brand Through Social Media Savvy w/ Shama Hyder
|
Jun 28, 2017 |
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TWM 066: How to Expand into India's Booming Online Market w/ Bindu Balakrishnan
|
Jun 21, 2017 |
|
TWM 065: How to Position Yourself in Today's Japanese Market w/ Tim Romero
|
Jun 14, 2017 |
|
TMW 064: Smart Branding Strategies for Singapore and Southeast Asia w/ Catherine Chai
|
Jun 07, 2017 |
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TWM 063: Localizing Your Creative Marketing Copy for Foreign Customers w/ Andrea Barp
|
May 31, 2017 |
|
TWM 062: Why It Pays to Hire the Right Experts When You're Going Global w/ Jamie Glass
|
May 24, 2017 |
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TWM 061: How to Succeed in Japan's Ecommerce Market w/ Kohei Kurihara
|
May 17, 2017 |
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TWM 060: The Global Potential of Today's Tech Companies w/ Kris Bondi
|
May 10, 2017 |
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TWM 059: Why Successful Brands Invest in Web Globalization w/ John Yunker
|
May 03, 2017 |
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TWM 058: How to Customize Your Marketing Style for Different Cultures w/ Andy Molinsky
|
Apr 26, 2017 |
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TWM 057: How Western Brands Can Succeed in South Korea w/ Don Southerton
|
Apr 19, 2017 |
|
TWM 056: How to Bloom and Grow with Specialized Translation Services w/ Ana Lourenço
|
Apr 13, 2017 |
|
TWM 055: Getting into Exports, Supply Chains and International Logistics w/ Emiliano Introcaso
|
Apr 05, 2017 |
|
TWM 054: Real-Time Social Marketing for Today's Global Mobile Culture w/ Chris Kubbernus
|
Mar 29, 2017 |
|
TWM 053: Going Global with Subscription-Based Software as a Service (SaaS) w/ Ola Persson
|
Mar 22, 2017 |
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TWM 052: Choosing the Right Web Developer for Your Multilingual Site w/ Shannon Smith
|
Mar 15, 2017 |
|
TWM 051: How to Build a Global Brand Presence as a Nonprofit w/ Patrick Nunes
|
Mar 08, 2017 |
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TWM 050: How Your Brand Name Can Help You Go Global (or Not) w/ Kirill Soloviev
|
Mar 02, 2017 |
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TWM 049: Connecting the Localization and Global Marketing Communities w/ Ulrich Henes
|
Feb 23, 2017 |
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TWM 048: What You Need to Know About Global Digital Usage in 2017 w/ Simon Kemp
|
Feb 15, 2017 |
|
TWM 047: From Zero to Global in Less Than a Year w/ TWMPodcast
|
Feb 08, 2017 |
|
TWM 046: Leveraging the Cloud for Agile Content Localization w/ Calvin Scharffs
|
Feb 02, 2017 |
|
TWM 045: Making Sure Your Business Is FITT for International Trade w/ Pamela Hyatt
|
Jan 26, 2017 |
|
TWM 044: Localizing Your Brand for Latin American Customers w/ Fabiano Cid
|
Jan 19, 2017 |
|
TWM 043: How to Think Global One Tech-Savvy Step at a Time w/ Michele Smith
|
Jan 11, 2017 |
|
TWM 042: Why Global Brands Need Consistent Messaging w/ Mike Colombo
|
Jan 05, 2017 |
|
TWM 041: Understanding Japan's Unique Social Media Landscape w/ Neal Schaffer
|
Dec 21, 2016 |
|
TWM 040: What Foreign Brands Need to Know About Marketing in Canada w/ Kathrin Bussmann
|
Dec 15, 2016 |
|
TWM 039: Choosing the Right Tone for Your International Audience w/ Gary Muddyman
|
Dec 07, 2016 |
|
TWM 038: The Agility Advantage of SMEs in Today's Global Market w/ Lucie Newcomb
|
Nov 30, 2016 |
|
TWM 037: The Rise of Influencer Marketing in Global Campaigns w/ Elliot Polak
|
Nov 23, 2016 |
|
TWM 036: Translating Your Content for a Greek-Speaking Market w/ Catherine Christaki
|
Nov 17, 2016 |
|
TWM 035: The Global Success of Women in Localization w/ Eva Klaudinyova, Silvia Avary-Silveira & Anna Schlegel
|
Nov 09, 2016 |
|
TWM 034: Why China Is at the Forefront of Digital Transformation w/ Kevin Gentle
|
Nov 02, 2016 |
|
TWM 033: How Crowdsourcing Can Play a Role in Localization w/ Alexia Ohannessian - Part 2
|
Oct 26, 2016 |
|
TWM 032: Tropicalizing Your Business for the Brazilian Market w/ Alexia Ohannessian
|
Oct 19, 2016 |
|
TWM 031: Speaking Your Customers' Language Through Agile Translation w/ Kathleen Bostick
|
Oct 12, 2016 |
|
TWM 030: Meet Your Friendly Localization Experts at LocWorld w/ Donna Parrish
|
Oct 05, 2016 |
|
TWM 029: How to Connect with South Korean Consumers w/ Bobby McGill
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Sep 28, 2016 |
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TWM 028: What to Look for in a Language Services Provider w/ Florian Faes
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Sep 21, 2016 |
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TWM 027: India's Diverse and Evolving Consumer Market w/ Vijayalaxmi Hegde
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Sep 14, 2016 |
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TWM 026: What it Takes to Build a Truly Global Business w/ Anna Schlegel
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Sep 07, 2016 |
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TWM 025: National Pride, Creativity and the French Language of Quebec w/ Patrick Pierra
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Aug 31, 2016 |
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TWM 024: Marketing Italian Coffee Culture to the World w/ Simona Colombo
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Aug 24, 2016 |
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TWM 023: Diversity and Democratic Values in Nordic Europe w/ Anne-Marie Colliander Lind
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Aug 17, 2016 |
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TWM 022: Why Marketing in Asia Is All About Cultural Intelligence w/ Simon Kemp
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Aug 10, 2016 |
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TWM 021: Why Even the Biggest Global Brands Need to Think Local w/ Paula Shannon
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Aug 03, 2016 |
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TWM 020: Understanding China's New Consumer Culture w/ Jerry Clode
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Jul 27, 2016 |
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TWM 019: Building Multinational Businesses Through Partnerships w/ Sara Haq
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Jul 20, 2016 |
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TWM 018: The Keys to Effective Global Content Marketing w/ Pam Didner
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Jul 13, 2016 |
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TWM 017: Cultural Diversity and Societal Changes in Latin America w/ Gabriela Castro-Fontoura
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Jul 06, 2016 |
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TWM 016: Exploring Current Trends in Global Digital Usage w/ Jason Mander
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Jun 29, 2016 |
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TWM 015: The Secret of Success in International Expansion w/ Doris Nagel
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Jun 22, 2016 |
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TWM 014: How to Know if You're Ready to Do International Business w/ Doug Taylor
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Jun 15, 2016 |
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TWM 013: Finding Golden Opportunities in Underserved Markets w/ Jacob Stempniewicz
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Jun 08, 2016 |
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TWM 012: Marketing Translation for a German Audience w/ Marion Rhodes
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Jun 01, 2016 |
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TWM 011: Translating Your Message for the Swedish Market w/ Tess Whitty
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May 26, 2016 |
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TWM 010: How Simplicity Spells Success in the Age of Digital Globalization w/ Bruno Herrmann
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May 17, 2016 |
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TWM 009: Measuring the ROI of Your Multilingual Content w/ Kirill Soloviev
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May 17, 2016 |
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TWM 008: A Deep Dive into Latin American Markets w/ Miryam Lazarte
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May 17, 2016 |
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TWM 007: Mastering Cross-Cultural Communication w/ Christian Hoeferle
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May 17, 2016 |
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TWM 006: Why WeChat Is the #1 Social Network in China w/ Michael Michelini
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May 17, 2016 |
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TWM 005: Finding Success in China's Gigantic Mobile App Market w/ Shlomo Freund
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May 17, 2016 |
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TWM 004: How Ecommerce is Helping Fashion Brands Go Global w/ Luna Vega
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May 17, 2016 |
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TWM 003: Getting to Know and Value Your Foreign Customers w/ Trajan King
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May 17, 2016 |
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TWM 002: The Power of Translation, Localization and Transcreation w/ Renato Beninatto
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May 17, 2016 |
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TWM 001: How to Become an International Entrepreneur w/ Becky DeStigter
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May 17, 2016 |
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TWM 000: Welcome to The Worldly Marketer Podcast w/ Kathrin Bussmann
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May 17, 2016 |