Classic Influence: Timeless Lessons from the Legends

By Dr. Johnny Welch, M.B.A.

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Classic Influence explores the timeless lessons learned from the icons of influence, the legends of leadership, power, and sway. Listen in as your host—the Harvard and Columbia trained researcher, author, and speaker, Dr. Johnny Welch, M.B.A.—reveals the timeless wisdom and insights, unveils the hidden blueprints, and unlocks the key secrets of the legends and heroes of history to discover the strategies, tactics, tips and tools you can use to master the power of influence to achieve your own most daring dreams and goals.

Episode Date
CIP 042. Win Lasting Influence, Listen for the Underlying Need: Mahatma Gandhi Builds the Bedrock of an Unbreakable Charismatic Bond
27:25

After leaving for law school in London at age 18, when Mohandas K. Gandhi finally returned to India in 1915 he was 45. Despite his prolonged initial absence, the deeply spiritual Gandhi quickly rose to become one of the most influential figures in India. In fact, for a man who possessed little more than a loincloth and glasses to defeat the greatest empire on Earth, without so much as throwing a stone, we might well look to Mahatma Gandhi as the most brilliant strategist and leader that ever lived. In 1999, TIME magazine credited Gandhi as runner-up to Albert Einstein for “Person of the Century.” But Einstein himself said, “Mahatma Gandhi's life achievement stands unique in political history. He has invented a completely new and humane means for the liberation war of an oppressed country...We may all be happy and grateful that destiny gifted us with such an enlightened contemporary, a role model for the generations to come....[who] will scarce believe that such a one as this walked the earth in flesh and blood.” Today, known as “The Father of India” and “The Apostle of Non-violence,” Mahatma Gandhi is a global icon. In this episode of Classic Influence, we’ll travel back to India in 1915 and discover how Gandhi built an unbreakable charismatic bond with his followers and, in the process, forged the foundation of his influence in India, Great Britain and beyond.

Aug 31, 2021
CIP 041. Build Habits of Mastery and Self-Control: The Making and Unmaking of The Knights Templar, the Most Formidable Military Order of the Middle Ages
23:40

On Christmas Day in 1119 A.D., countless prayers were finally answered when a French knight known as Hugh of Payns banded together with 8 other knights in a brotherhood of highly skilled religious warriors. The nine knights all took “vows of poverty, chastity and obedience” and pledged themselves to protect the Christian pilgrims who were traveling on the roads to Jerusalem. Operating as a sort of elite special forces of the Middle Ages, the exceptionally disciplined and well-trained military order was unlike any religious order that had come before. In this episode of Classic Influence, we’ll travel back to the Holy Lands during the Crusades to explore the key factors that led to the surprisingly rapid rise of the Knights Templar, the most formidable military order in the history of the world. This episode also reveals the one central factor that best explains the Templars’ eventual downfall and their scandalous, vicious end.

Aug 04, 2021
CIP 040. Get Leverage, Change the Calculus: The Crafty and Courageous Roma and the Birth of Ancient Rome
16:22

Episode Overview: In the 12 century B.C., after the ancient city of Troy fell following the Greek’s cunning trick with the Trojan Horse, a number of Trojans escaped with a fleet of ships. After years of wandering in search of a new home, the Trojans endured a particularly treacherous episode of violent weather and rough waves in the Mediterranean, a storm which nearly destroyed their fleet. When they finally landed on the banks of the Tiber River to take shelter, the women soon decided that they had had enough of the aimless wandering. The men, however, were intent on returning to the ships and continuing with their mission as soon as the storm passed. According to Virgil, what the women did next altered the course of Western history. Listen to this episode of Classic Influence now and discover how a crafty and courageous use of leverage won the day for the women and changed the future of ancient Rome. This episode also reveals some of the most useful ways of thinking about leverage, how leverage can heighten your odds of success, and a handful of simple, easy-to-implement examples of leverage that you can adapt to your own goals in support of your own effort and will to succeed.

Jun 08, 2021
CIP 039. Find Courage Under Fire—Count the Costs, Then Forge Ahead: General George S. Patton’s Greatest Nightmare and Moment of Truth
11:10

On September 26, 1918, in the midst of World War I, George S. Patton’s moment of testing had arrived. Patton was leading a light tank brigade up a hill overlooking a German occupied town when he was suddenly face-to-face with his greatest fear. What happened next changed Patton’s life forever, transforming him from what he himself referred to as “an utter, craven coward,” into the great 4-Star General, “Old Blood and Guts,” widely revered as an audacious hero of World War II. Listen in and discover what happened to Patton when he and his men were trapped in a hailstorm of machine-gun fire, how he responded to the panic inducing barrage of racing bullets that surrounded him, and the key takeaway lesson he shares about finding courage under fire. Highlighting the nexus between courage and rapid growth, this episode of the Classic Influence Podcast also reveals Patton’s strategy for keeping his fears forever in check.

Apr 29, 2021
CIP 038. Profit from the Power of Proof: Dale Carnegie’s Baby Steps Rise to Blockbuster Success
19:39

One cold evening in January 1936, with the world in the midst of the Great Depression, Dale Carnegie addressed a sold-out, standing-room-only crowd at the luxurious Hotel Pennsylvania in New York City. Despite the global economic crisis, Carnegie, in a series of full-page newspaper ads, had promised the attendees that they could increase their incomes, and he was about to deliver on that promise. But how exactly did Carnegie come to discover these priceless, proven secrets of social, professional, and financial success? In this episode of Classic Influence, we’ll travel back to the 1930s and discover how a man born into poverty on a farm in Missouri came to become one of the best-selling authors of all time, “The Father of Self-Help,” and, in time, the head of a thriving personal development empire the likes of which the world had never before seen.

Apr 08, 2021
CIP 037. Escalate the Intensity, Increase the Stakes: Orville and Wilbur Wright’s Extraordinary Obsession with Flight
16:10

On December 17, 1903, a pair of self-taught, visionary American engineers achieved their dream, forever made the world a smaller place, and helped usher in the age of globalization. It was the first successful piloted, powered airplane flight in history, and with it the Wright brothers revolutionized the world. Competing against the greatest minds in science and technology at the time, the Wright brothers were far from the most likely candidates for pioneering aviation success. Neither one of the brothers graduated high school, went to college, or had any formal training as an engineer. Nor did they have the financial support of the more established aviation pioneers. And, yet, they had everything they needed to succeed. In this episode of Classic Influence, we’ll travel back to the late 19th century and see what set these two middle-class Midwestern bicycle mechanics apart from the aviation pack. Listen in now and you will also learn the one critical characteristic of success shared by most everyone of America’s most wealthy business titans, including Andrew Carnegie (1835—1919), John D. Rockefeller (1839—1937), Warren Buffet (1930—), and Bill Gates (1955—).

Mar 11, 2021
CIP 036. Own the Need, Achieve the Dream: Abraham Lincoln Assumes Command of the Problem at Hand, and Pilots His Path to the Top
25:29

Abraham Lincoln was born to poor Kentucky farmers in 1809. Raised in a one-room, dirt-floor log cabin on the American frontier, Lincoln’s early life was filled with long hours of manual labor, and many years of trial and tribulation, setback and struggle. But Abraham Lincoln, fiercely ambitious, was determined to rise up from his humble origins, and make his mark on the world. “The way for a man to rise,” he said, “is to improve himself in every way he can.” And, so, Lincoln worked hard, educated himself, and found ways to grow and improve. Eventually, he carved out a career for himself as a successful prairie lawyer. And, yet, he still wanted to do more. In this episode of Classic Influence, we’ll travel back to America’s pre-Civil War era and learn how Abraham Lincoln, ultimately, after a lifetime of heartbreaking setbacks and defeats, achieved the ultimate election victory by steadfastly turning his unquenchable ambition toward serving the people and winning their esteem. Drawing on Winston Churchill’s address at Harvard University in 1943, this episode also reveals one of the main, most widespread reasons why people fail to achieve their greatest, most ambitious dreams. 

Feb 22, 2021
CIP 035. Take Bold Action (Part 5): Be Bold in Pursuit of Your Aims: The Celebrity Power of Frank Sinatra, and the Daring Don Rickles, Upstart Comedian Extraordinaire
20:44

In the 1950s, still at the start of his acting career, and frustrated by the lack of work, Don Rickles began hustling gigs as a standup comedian in Los Angeles, Miami, and New York. Finding that his audiences were also failing to respond to his prepared material as a comic, Rickles started to boldly lash out. In fact, he began insulting people in his audience, particularly the hecklers. With this, Rickles finally began to see his audiences respond. Sometimes, however, Rickles went too far, boldly insulting the wrong person at the wrong time, and suffering some humiliating consequences as a result. Listen in to this episode of Classic Influence, and learn how boldness can backfire when it rises to a level beyond what your target or audience will endure. Given the potential consequences of a lack of boldness, which are often even more severe, this episode also reveals the essential approach to take to build your capacity for bold action, and, thereby, tap your true potential, and succeed in your chosen field. Finally, returning to the opening story of this “Take Bold Action” series, you will discover the single most critical secret of Napoleon Bonaparte’s remarkable return from Elba and which, in defiance of Europe’s greatest powers, enabled him to once again become the Emperor of France.

Jan 29, 2021
CIP 034. Take Bold Action (Part 4): To Achieve the Unbelievable, Back Bold Action with a Bastion and a Base: The Herculean Daring of Bloody Mary’s Fight for the Throne
31:48

In 1553, Mary Tudor’s dying brother, King Edward VI of England, was plotting behind the scenes to remove his half-sister from the line of succession. In the midst of the English Reformation, and the wider European Protestant Reformation, the Protestant King Edward was eager to keep Mary, a loyal Catholic, from reversing his and his father Henry VIII’s precious Protestant reforms. But Mary Tudor was not having it. She was the daughter of Henry VIII and Catherine of Aragon, and she was the granddaughter of Isabella of Castile. The crown of England was hers by right of law, and she would not permit her brother or his scheming, double-dealing counselors to deprive England of its rightful heir. In this episode of Classic Influence, we’ll travel back to 16th century England and watch as Mary Tudor attempts to boldly seize the English throne, and thwart her brother’s foolhardy coup. Looking to Mary’s daring example, this episode also reveals five critical factors to consider before implementing any significantly risky, bold action plan.

Jan 07, 2021
CIP 033. Take Bold Action (Part 3): Boldly Strike Out to Accelerate Your Ascent: Theodore Roosevelt Boldly, Brazenly Begins Anew
21:34

In early 1898, days after the USS Maine was sunk in Cuba’s Havana Harbor, killing some 260 American sailors and marines, Theodore Roosevelt, who was still only the Assistant Secretary of the Navy, began doing all he could to prepare America for war. This included resigning from his desk job at the Navy Department in Washington D.C., and forming the 1st U.S. Volunteer Cavalry, known as the “Rough Riders.” What he did next came as quite a surprise to those who knew him, particularly given his extraordinary ambition. In this episode of Classic Influence, we’ll travel back to the period just before the Spanish American War to uncover a few of the key characteristics that contributed to Theodore Roosevelt’s striking success. This episode also reveals Theodore Roosevelt’s proven personal strategy for conquering fear.

Dec 15, 2020
CIP 032. Take Bold Action (Part 2): Dare to Defy the Established Order, Risk to Skip Ahead: Huey Long Cuts a Barrier-Breaking Path to the Top
12:10

A populist champion of the poor, Huey Long grew up during America’s Gilded Age, and got involved in politics in the years before the Great Depression. Despite the considerable economic hardships he faced throughout his early life in Louisiana, and the ferocious political opposition he faced throughout his political career, Huey Long rose to become one of the Pelican State’s greatest political stars. Beyond his fierce ambition and quick mind, it was bold action that set Huey apart. In fact, Huey Long was willing to take whatever bold action was necessary to overcome his humble origins, make a name for himself, and do as much good as he could along the way. In this episode of Classic Influence, we’ll travel back to Louisiana in the early 20th century and see what we can learn from the bold and brash actions of Huey P. Long. This episode also looks to the example of Robert M. La Follette, and his surprising response to the political machine in Madison, Wisconsin when they warned him not to run.

Nov 19, 2020
CIP 031. Take Bold Action (Part 1): Be Bold and Let Boldness Do Its Work: Napoleon Bonaparte Escapes His Island Prison
16:31

In February 1815, after nearly a year of appearing to accept his fate, Napoleon Bonaparte suddenly began planning his island prison escape. Despite his exceptional leadership and unshakeable self-confidence, the idea that he might simply show up on the shore to retake France from the Bourbon monarchy was patently absurd, and probably one of the most daring adventures of his life. In this episode of Classic Influence, we’ll travel back to the Island of Elba toward the end of the Napoleonic Wars and watch as Napoleon slips past his captors, with the long-shot hope of returning to power in France. Along with revealing one of the vital secrets to Bonaparte’s success, this episode also explores why and how boldness can be such a powerful force, often creating its own favorable circumstances. You will also discover a powerful tactic for keeping your own fears in check, enabling you to take increasingly bold action to achieve the daring outcomes you desire.

Oct 22, 2020
CIP 030. Profit from the Power of Frames to Achieve Your Aims: President Franklin Roosevelt Reframes His Race for a 3rd Term
23:59

In 1940, with America on the cusp of entering World War II, President Franklin D. Roosevelt decided to run for an unprecedented third term. Despite the longstanding and deep-seated tradition—going all the way back to George Washington, who voluntarily left office after just two terms—Roosevelt, a savvy political operator and masterful communicator, found a way to frame the decision so that it not only won the support of a majority of Americans, but also helped spur the nation to meet the emerging Nazi threat. In this episode of Classic Influence, we’ll travel back to the 1940 presidential campaign, hear from President Roosevelt in his own voice, and discover the surprising power of a well-crafted frame. This episode also reveals how Harriet Tubman used reframing as part of her covert missions to rescue slaves, and how it helped her to become “the Moses of her people.” As illustrated by President Ronald Reagan to devastating effect in his own race for the White House, listen in and discover how frames can be tremendously powerful tools of influence. Listen in now and you will also learn the 4 core steps of reframing, along with 5 strategies for generating new, more effective frames, and you will quickly discover why reframing is an indispensable tool in the pursuit of your own clear purpose and goals.

Sep 20, 2020
CIP 029. Wield Power with Wisdom, Get Both in and Out of the Game: Martin Luther King Jr. Assumes Leadership, Becomes the Symbol of the Civil Rights Movement
31:35

One dark night in the winter of 1956, Dr. Martin Luther King, Jr. was leading a mass meeting at his local church when his house was bombed. What he did next became a defining moment in his life, and in the fight for civil rights. Borne out of King’s habit of taking time get outside of the arena, it was not the action that anyone expected, but it was just the right move for the moment and the movement as a whole. In this episode of the Classic Influence Podcast, we’ll take a trip back to Montgomery, Alabama during the early years of the civil rights movement to discover one of the most powerful practices, and key secrets to King’s success. As we learn from Dr. King, a master strategist and critical thinker, your future will largely be determined by the quality of your decisions. To make the most effective and strategic decisions, you must recognize the threat of reactive, unchecked passions, and avoid being moved by your emotions and moods. This episode also reveals one of the most crucial steps you can take to ensure you are making the best, most effective and strategic decisions you can to ensure the outcomes you desire.

Jul 22, 2020
CIP 028. Hammer Optimism into Your Plans: Ernest Shackleton’s Miracle Trip from Elephant Island
32:33

One of history's greatest sagas of survival, the story of Sir Ernest Shackleton and his crew's quest to cross the South Pole is a gripping reminder of the power of optimism, endurance, and hope. Where the expeditions of scores of other daring explorers ended in drunkenness, despair, and death, Shackleton's leadership, his command of the psychology of his crew, and his capacity to project a cool and collected optimism in the midst of the most trying circumstances, and in the face of the most devastating setbacks, led to a life and death difference for his men. In this episode of the Classic Influence Podcast, we'll travel to the frigid waters and the mammoth sheets of ice of Antarctica to learn from the leadership and influence of one of history's greatest explorers.

May 22, 2020
CIP 027. Adopt the Champion Mindset: Arnold Schwarzenegger Takes the Throne
16:49

In 1970, Arnold Schwarzenegger won both the Mr. Universe and the Mr. Olympia contest making him the greatest bodybuilder in the world. At just 23 years old, he was also the youngest Mr. Olympia ever. Of course he won the genetic lottery, only a fool would deny that. But that was only enough to get him into the game. What set Arnold Schwarzenegger apart was his profound ambition, relentless work ethic, and an ability to stay hyper focused on his dream. But the real secret to Schwarzenegger’s success was a hard lesson he had to learn, and it was the key to scores of others. In this episode of the Classic Influence Podcast, we’ll travel back to the first decade of Arnold Schwarzenegger’s meteoric rise and discover what we can learn from his story about how to achieve your most difficult goals.

Mar 31, 2020
CIP 026. Escalate Your Commitment, Burn Your Ships: Hernando Cortés Conquers the Aztec Empire
19:13

In 1518, in defiance of the greatest empire on earth, the Spanish conquistador and explorer, Hernando Cortés, risked everything in pursuit of his goal, including his reputation, his wealth, and his life. Despite the grave risks and considerable forces allied against him, Cortés, with one bold stroke, turned the tide of events in his favor. Listen in now as we uncover the pivotal incident in the life of this notorious Spanish conqueror, and extract the key lesson we can learn from his example. Drawing on a parallel incident in the life of Alexander the Great, this episode of the Classic Influence Podcast also details the vital importance of purpose and renunciation, and how we often need nearly impossible challenges in order to unearth and mobilize our greatest inner resources and personal power.

Classic Influence Mission: Our mission is to join you in your journey to the top by bringing to life the stories of the heroes of history and superstars of success, extracting and distilling their insights and wisdom into practical action steps, strategies, tactics, tips, and mental tools that you can use in your own life to achieve your own most daring dreams and goals.

Feb 26, 2020
CIP 025. Mine the Miners, Create Don't Consume: The Pioneering Producers of the California Gold Rush
26:40

The California Gold Rush led to the largest mass migration in U.S. history. From all over the world, men came to mine their fortunes. But it wasn’t the gold that led to the most enduring fortunes. In this episode of the Classic Influence Podcast, we’ll travel back to Sacramento Valley in the mid-1800s, meet a few of the pioneering producers of the Gold Rush Era, and explore the vital wealth building mindset these icons help unveil. Listen in now and discover a far more resourceful mental map for looking out at the world. This episode also reveals the secret formula for success direct from California’s first millionaire.

Jan 24, 2020
CIP 024. Cast Off the Culture of Comfort, Convenience, and Ease: Theodore Roosevelt Becomes the Apostle of the Strenuous Life
25:43

Writer and explorer, fighter and reformer, scholar, historian, statesman, and sage; Theodore Roosevelt disdained idleness. “In this life, we get nothing save by effort,” said the Panama-Canal-Building, Nobel-Peace-Prize-winning President. “I never won anything without hard labor and…working long in advance.” In fact, the “highest form of success,” Roosevelt said, comes “to the man who does not shrink from danger, from hardship, or from bitter toil.” Listen in now to this episode of the Classic Influence Podcast, and discover how Theodore Roosevelt became first an apostle, and, ultimately, the champion and exemplar of the Strenuous Life. This episode also exposes the frightening prospects for those preoccupied with comfort, convenience, and ease. Finally, you’ll learn how hard work and strenuous action are like secret weapons of success enabling you to achieve what Roosevelt called “the splendid ultimate triumph.”

Dec 16, 2019
CIP 023. Construct Your Own Heroic Life History: Ragnar Lothbrok, The Everlasting Legend of the Viking Leader
27:50

According to legend, Ragnar Lothbrok was the most famous Viking of his age, and he remains one of the greatest heroes of Viking history. But did a Viking leader named Ragnar Lothbrok actually exist? In this episode of Classic Influence, we’ll explore the power of this everlasting legend, and why the Vikings told and retold his story over and over again. This episode also reveals the power of story, legend and myth, and how a compelling epic can shape and, ultimately, transform the future. Drawing on the example of Ragnar Lothbrok, Alexander the Great, Julius Caesar and others, this episode also unmasks the power of your personal story, and the cardinal importance of assuming your rightful role as both the author and the protagonist of your own heroic life history, and the power the storyteller role plays in the pursuit of your grand aspirations and goals.

Classic Influence Mission: Our mission is to join you in your journey to the top by bringing to life the stories of the heroes of history and superstars of success, extracting and distilling their insights and wisdom into practical action steps, strategies, tactics, tips, and mental tools that you can use in your own life to achieve your own most daring dreams and goals.

For additional resources, updates and more, please visit us online at Classic Influence.

Nov 15, 2019
CIP 022. Spurn the Most Treacherous of Emotions, Beware the Ambitions of the Beast: The Hubris of Emperor Nero, Rome’s Original Antichrist
28:27

Nero stands out as one of the most monstrous, and universally hated emperors in the long history of the Roman empire. And, yet, the reign of the once popular emperor began in relative peace. What allowed for such a dramatic transformation? Were there any early signs of what barbaric slaughtering was to come? In this episode of the Classic Influence Podcast, we’ll travel back to ancient Rome and watch as Nero, flooded with unquenchable hubris, burns his own ambitions to the ground. Drawing on the wisdom of ancient Greece, celebrated theologians, and modern presidents, this episode explores why hubris is at the dead center of the most toxic of human emotions. For those with enough foresight and social intelligence to appreciate just how hazardous hubris can be—the key lesson from Nero’s life—this episode also reveals a few key tips for keeping a grip on this most treacherous of emotional states.

Oct 22, 2019
CIP 021. Milk Your Assets, Face the Brute Facts: The Cunning and Charismatic Cleopatra Assumes the Egyptian Throne
22:48

Swamped with political ambition and romantic intrigue, the saga of the ancient Egyptian pharaoh, Cleopatra VII, has captivated historians and storytellers throughout history, from Plutarch in ancient Greece, and Shakespeare in early 17th century England, to screenwriters in Hollywood to this day. Cleopatra remains one of the most famous female rulers in history. Often portrayed as a sexy femme fatale, however, Cleopatra was not the classic beauty that we’ve been made to believe. Rather it was her cunning and charisma, her savvy and self-belief that enabled Cleopatra to make her mark on the world. In this episode of the Classic Influence Podcast, we’ll explore how Cleopatra defied the political patriarchy of Egypt, outwitted her brother, Ptolemy XIII, and, ultimately, influenced the great Roman military and political leader, Julius Caesar, to be a faithful ally in full support of her ambition to rule the Egyptian empire. Grounded in modern management research, ancient military strategy, and the practical wisdom of the legendary 19th century showman, P.T. Barnum, this episode also reveals the vital necessity of dealing with difficult facts head on, and the power of maintaining a constant connection with the brutal truth, including the critical feedback you desperately need to succeed.

Sep 12, 2019
CIP 020. Surface Your Submerged Assumptions: President Kennedy and the Curious Consensus for the Bay of Pigs (Part 2 of 2)
22:40

John F. Kennedy is widely regarded as one of America’s most popular presidents. On matters of leadership, communication ability, and social intelligence, political scientists and historians continue to rank Kennedy as one of the greats. In this episode of the Classic Influence Podcast we explore how President Kennedy responded to his biggest blunder as President, the Bay of Pigs fiasco, and the leadership lessons we can learn from his response. Drawing on the wisdom of ancient Greek philosophers and modern management scholars, this episode also reveals one of the most common causes of failure, along with a couple of key tactics you can adopt to avoid this type of mistake, and significantly improve your probability of success.

Aug 07, 2019
CIP 019. Look First to Your Frames for the Seeds of Success: Russell Conwell’s Acres of Diamonds (Part 1 of 2)
19:55

Revealing the surprising power of mental maps, this episode of the Classic Influence Podcast takes you on a journey to the diamond mines of Golconda, and extracts the lessons we can learn from the tragic loss of the Persian farmer depicted in Civil War captain Russell Conwell's most famous essay, "Acres of Diamonds." Drawing on Henry David Thoreau's experience living in the woods at Walden Pond, this episode also briefly explores the power of the unconscious mind, and the inherent inclination for people to slip into mindless mental habits and routines, often undermining their own deeply held desire to succeed. Geared toward avoiding the mental traps and flawed conceptual maps that so often hold people back, this episode concludes with a few key tactics you can adopt to improve your thinking, and, therefore, your decisions and your life.

About Your Host: Harvard and Columbia trained researcher Dr. Johnny Welch is a recognized authority on leadership, power, and influence. He is the author of Mastering the Power of Grit, and the upcoming book The Magic of Assuming Command. Along with his work as a professional speaker, he teaches a graduate course on leadership at Columbia University. Johnny currently lives in San Diego and, in his free time, enjoys weightlifting, running, traveling and, above all, surfing on some clean, hollow, warm water waves.

Classic Influence Mission: Our mission is to join you in your journey to the top by bringing to life the stories of the heroes of history and superstars of success, extracting and distilling their insights and wisdom into practical action steps, strategies, tactics, tips, and tools that you can use to achieve your own most daring dreams and goals.

For additional resources, updates and more, please visit us online at Classic Influence.

Jul 03, 2019
CIP 018. Craft a Compelling Image to Increase Your Influence and Amplify Your Power: Blackbeard Becomes the Dark Lord of the Skull and Crossbones
22:03

Blackbeard remains the most famous pirate in the entire Golden Age of Piracy, and for good reason. In this episode of the Classic Influence Podcast, we'll examine the key characteristics that set Blackbeard apart from the pack, and how this cunning pirate captain used the power of a fearsome image to achieve his aim. We'll also briefly explore the five most fundamental factors in creating an effective image or personal brand, a vital part of the process of maximizing your influence and power. Finally, you'll discover why the most effective impressions must begin with a deep understanding of your audience.

About Your Host: Harvard and Columbia trained researcher Dr. Johnny Welch is a recognized authority on leadership, power, and influence. He is the author of Mastering the Power of Grit, and the upcoming book The Magic of Assuming Command. Along with his work as a professional speaker, he teaches a graduate course on leadership at Columbia University. Johnny currently lives in San Diego and, in his free time, enjoys weightlifting, running, traveling and, above all, surfing on some clean, hollow, warm water waves.

Classic Influence Mission: Our mission is to join you in your journey to the top by bringing to life the stories of the heroes of history and superstars of success, extracting and distilling their insights and wisdom into practical action steps, strategies, tactics, tips, and tools that you can use in your own life to achieve your own most daring dreams and goals.

For additional resources, updates and more, please visit us online at http://www.classicinfluence.com/

May 29, 2019
CIP 017. Leverage the Paradox of Self-Reliance: General George Washington Wins the War By First Building Belief and Rapport
20:10

Surveying the disciplined strategy, transforming leadership, and dogged determination of General George Washington during the American Revolutionary War, this episode of the Classic Influence Podcast reveals three key lessons we can learn from Washington’s effective prosecution of the war in the years leading up to the alliance with France. Looking back to the wisdom of the ancient Greeks, echoed in the insights of modern social science, this episode also reveals the power of the paradox of self-reliance. Finally, illustrating how this theme surfaces repeatedly throughout history—beginning at least as far back as classical Roman mythology—you will develop a deeper understanding and appreciation for why self-reliance is so fundamental to your ultimate success.

Apr 26, 2019
CIP 016. Assume Ultimate Ownership, Embrace Radical Responsibility as a Rule: President Lincoln Pays the Ultimate Price
16:14

Examining the extraordinary experience and soaring example of President Abraham Lincoln, this episode of the Classic Influence Podcast explores one of the vital, indispensable prerequisites of success. Unmasking the secret behind the greatness of legendary leaders like Lincoln, this episode also reveals how people are so often duped into giving their power away. You will also discover how the ultimate ownership mindset leads directly to the power and strength you need to achieve your ultimate dream.

If you like this show, then you’ll love Mastering the Power of Grit, available as an ebook or a paperback on Amazon. Following a format similar to this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit, and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals.

For additional resources, updates and more, be sure to subscribe to our email list by visiting us online at http://www.classicinfluence.com/ownership

Mar 29, 2019
CIP 015. Develop Deep Self-Belief: Napoleon Bonaparte’s Lucky Star
19:37

Drawing on the experience and beliefs of Napoleon Bonaparte and his “lucky star,” this episode of the Classic Influence Podcast examines the extraordinary power that becomes yours through simple self-belief. Grounded in the success literature and the academic literature in positive psychology, you will also learn strategies and tactics you can adapt to develop your own unshakeable self-belief, the indispensable prerequisite for achieving your greatest ambitions and goals.

If you like this show, then you’ll love my book, Mastering the Power of Grit, available as an ebook or a paperback on Amazon. Following a format similar to this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit, and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals.

For additional resources, updates and more, be sure to subscribe to our email list by visiting us online at http://www.classicinfluence.com/belief

Feb 26, 2019
CIP 014. Aim First for Self-Reliance: The Roots of Cornelius Vanderbilt’s Transportation Empire
17:06

Exploring the roots of Cornelius Vanderbilt’s early success as a budding titan in the transportation industry, this episode of the Classic Influence Podcast is designed to enhance your understanding, and deepen your appreciation for the importance of self-reliance to your success. Drawing on the wisdom of some of the early self-help thinkers, this episode will also help you to gain a better understanding of how a lack of independence, autonomy, and self-will can leave you weak and vulnerable, ultimately stunting your growth, and undermining your efforts to succeed.

If you like this show, then you’ll love my book, Mastering the Power of Grit, available as an ebook or a paperback on Amazon. Following a format similar to this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit, and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals.

For additional resources, updates and more, be sure to subscribe to our email list by visiting us online at http://www.classicinfluence.com/selfreliance

Jan 16, 2019
CIP 013. Dare to Run More and Greater Risks: P.T. Barnum Risks It All on an Unknown
19:02

Drawing on one of the transforming incidents in the early days of P.T. Barnum’s life as a showman and promoter, in this episode of the Classic Influence Podcast you’ll discover the indispensable role of risk in seizing ambitious opportunities, overcoming limits, and conquering unfamiliar terrain, and how bold, calculated risk-taking is often what separates the superstars of success from the vast majority who are merely mediocre. You will also learn five key tactics you can use to strengthen your capacity to run more and greater risks, as you learn to take the bold actions necessary to expand and accelerate your success.

If you like this show, then you’ll love my book, Mastering the Power of Grit, available as both an ebook and a paperback on Amazon. Following a format similar to this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit, and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals.

For additional resources, updates and more, be sure to subscribe to our email list by visiting us online at http://www.classicinfluence.com/risk

 

Dec 11, 2018
CIP 012. Expand Your Perspective, Effect Strategy to Win the Greater Game: The Supreme Pontiff’s Immaculate Deception
32:44

Continuing with the life story of Cesare Borgia, this episode of the Classic Influence Podcast explores Cesare’s approach to dealing with the Borgia family’s nemesis, Cardinal Giuliano della Rovere (who later became Pope Julius II), as an illustration of the dangers of failing to think strategically. In this episode, you’ll discover the power of maintaining a strategic perspective, and the significance of expanding your perspective to include the broader context of your strategy, tactics, decisions, and goals. This episode concludes with four core strategic lessons we can learn from Cesare Borgia’s fall from power.

If you like this show, then you’ll love my book, Mastering the Power of Grit, available as both an ebook and a paperback on Amazon. Following a format similar to this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit, and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals.

For additional resources, updates and more, be sure to subscribe to our email list by visiting us online at http://www.classicinfluence.com/strategy

Nov 09, 2018
CIP 011. Saturate Your Mind with a Lifelong Orientation to Time: Cesare Borgia's Fight to Rise
26:24

Exploring the remarkable power of your time horizon, this episode of the Classic Influence Podcast reveals the surprising benefits of aligning with and orienting to the long view. Drawing on the life story of Cesare Borgia and his father, Pope Alexander VI, as well as the research of former Harvard professor of political science Edward Banfield, you will also learn the hazards of failing to implement this essential mental frame and how to avoid them, and three key application tools for helping to ensure your success. Finally, you will discover the single most critical secret of self-discipline.

If you like this show, then you’ll love my book, Mastering the Power of Grit, available as both an ebook and a paperback on Amazon. Following a format similar to this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit, and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals.

For additional resources, updates and more, be sure to subscribe to our email list by visiting us online at http://www.classicinfluence.com/timehorizon

 

Oct 04, 2018
CIP 010. Stay Hungry to Make Your Mark: Arnold Schwarzenegger’s Drum Major Instinct
15:42

In this episode of the Classic Influence Podcast, we examine the role and importance of ambition to your success, and how misguided social norms can unintentionally sabotage your best efforts. Looking to the example of Arnold Schwarzenegger, and drawing on the wisdom of Martin Luther King Jr., this episode also serves as a sort of call to arms for you to raise the bar and reexamine your focus in light of your true, perhaps hidden, aspirations.

If you like this show, then you’ll love my book, Mastering the Power of Grit, available as both an ebook and a paperback on Amazon. Following a format similar to this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit, and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals.

For additional resources, updates and more, be sure to subscribe to our email list by visiting us online at http://www.classicinfluence.com/ambition

Sep 06, 2018
CIP 009. King Yourself: Huey Long’s Campaign for the Poor
17:35

In this episode of the Classic Influence Podcast, we reveal some of the key lessons we can learn from Huey Long’s 1928 campaign for governor of Louisiana, including the importance of transcending rules, boundaries, and cultural norms in order to get attention, gain power, and meet the needs of your tribe, or your own individual purpose and goals. We also look at how people can get trapped by the status quo, and how culture can be used and abused to reinforce the existing power structure. Finally, we explore the importance of being mindful, strategic and purposeful in regards to how the rules, norms, beliefs, and values of organizations and society can subtly constrict your thinking and, thereby, limit your vision, ambition, and goals.    

If you like this show, please share it with a friend. Also, please check out the book, Mastering the Power of Grit. Following a similar format as this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals.

For show notes, music credits, sources for quotes, and other works cited, as well as any relevant pictures, maps, graphics, updates and more, visit us online at http://www.classicinfluence.com/show

Jan 23, 2017
CIP 008. Conquer Fear Through Action: Theodore Roosevelt in the Badlands
16:38

In this episode of the Classic Influence Podcast, we examine a revealing experience of Theodore Roosevelt in the Dakota Badlands. We’ll also explore a few lessons we can learn from his experience as well as a few of the tactics he used for overcoming his fear. We also look briefly at Eleanor Roosevelt’s experience during the women’s rights movement, and her approach to dealing with her own fears. This episode emphasizes the importance of both your actions and beliefs in regards to fear and how to adopt the most resourceful mindset about confidence and courage, one that will serve you throughout your life.

If you like this show, please share it with a friend. Also, please check out the book, Mastering the Power of Grit. Following a similar format as this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals.

For show notes, music credits, sources for quotes, and other works cited, as well as any relevant pictures, maps, graphics, updates and more, visit us online at http://www.classicinfluence.com/show

Oct 26, 2016
CIP 007. Hustle While You Wait, Use the Delay to Set Up Your Play: Walter Chrysler’s Siren Call
10:45

In this episode of the Classic Influence Podcast, we look at the strategy Walter Chrysler used to crack into the automobile manufacturing business. We explore a few lessons we can learn from Chrysler, as well as a couple of short anecdotes from other historical legends, including General Stonewall Jackson and theoretical physicist Albert Einstein. This episode emphasizes the value of maintaining perspective, optimizing time, and hustling while you wait.

If you’re enjoying this show, please share it with a friend. Also, please check out my new book, Mastering the Power of Grit. Following the same format of this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals.

For show notes, music credits, sources for quotes, and other works cited, as well as any relevant pictures, maps, graphics, updates and more, visit us online at http://www.classicinfluence.com/show

Sep 09, 2016
CIP 006. Start with What You Have, Where You Are: The Legend Behind the Story of Robinson Crusoe
12:49

In this episode of the Classic Influence Podcast, we explore the story of Scottish buccaneer and navigator Alexander Selkirk—the inspiration behind the legend of Robinson Crusoe—and the wisdom and insights we can gain from his experience as a castaway on an uninhabited island off the coast of Chile.  We explore the significance of self-reliance and resourcefulness, and the need to lean into your challenges.

If you like this show, I encourage you to check out the book, Mastering the Power of Grit. Following the same format of this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals.

For show notes, music credits, sources for quotes, and other works cited, as well as any relevant pictures, maps, graphics, updates and more, visit us online at http://www.classicinfluence.com/show

Aug 20, 2016
CIP 005. Concentrate Your Power: Casanova’s Great Escape
16:11

In this episode of the Classic Influence Podcast, we explore the success philosophy of the legendary seducer Giacomo Casanova. We also touch on some of the overlapping ideas from thinkers as diverse as Ralph Waldo Emerson and Andrew Carnegie.

If you like this show, I encourage you to check out my new book, Mastering the Power of Grit. Following the same format of this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit, and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals.

For show notes, music credits, sources for quotes, and other works cited, as well as any relevant pictures, maps, graphics, updates and more, visit us online at http://www.classicinfluence.com/show

Aug 12, 2016
CIP 004. Resolve to Pay the Price: Howard Hughes’ Spruce Goose
12:18

In this episode of the Classic Influence Podcast, we’ll look at the development of the H-4 Hercules (Howard Hughes’ Spruce Goose), around the time of World War II, and the lessons we can learn from Howard Hughes' experience, including the importance of commitment, risk, hard work, follow through and conviction. We’ll also discuss one of the secrets of Hughes’ success.

If you like this show, I encourage you to check out my new book, Mastering the Power of Grit. Following the same format of this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit, and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals. It’s available as both an ebook and a paperback on Amazon.

For show notes, music credits, sources for quotes, and other works cited, as well as any relevant pictures, maps, graphics, updates and more, visit us online at http://www.classicinfluence.com/show

Aug 05, 2016
CIP 003. Cultivate a Fantastic Obsession: Walt Disney’s Epic Dream
10:43

In this episode of the Classic Influence Podcast, we’ll explore the vision of Walt Disney, the role that a great dream or grand aspiration plays in ensuring your success, and how you can cultivate your dream until it becomes your own fantastic obsession.

If you like this show, I encourage you to check out my new book, Mastering the Power of Grit. Following the same format of this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit, and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals. It’s available as both an ebook and a paperback on Amazon.

For show notes, music credits, sources for quotes, and other works cited, as well as any relevant pictures, maps, graphics, updates and more, visit us online at http://www.classicinfluence.com/show

 

Jul 29, 2016
CIP 002. Select Yourself: JFK’s Campaign for President
13:41

In this episode of the Classic Influence Podcast, we look at John F. Kennedy’s decision to run for President, the pushback he faced from within his own party, and the lessons we can learn from his response, including the critical importance of being the master of your own fate.

If you like this show, I encourage you to check out my new book, Mastering the Power of Grit. Following the same format of this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit, and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals. It’s available as both an ebook and a paperback on Amazon.

For show notes, music credits, sources for quotes, and other works cited, as well as any relevant pictures, maps, graphics, updates and more, visit us online at http://www.classicinfluence.com/show

Jul 22, 2016
CIP 001. The Power of Initiative: President McKinley’s Message to Garcia
10:41

In this episode of the Classic Influence Podcast, we’ll explore the role and importance of initiative and the ownership mindset in your success. Drawing on the experience of Captain Andrew Rowan and President McKinley’s famous “message to Garcia” during Cuba’s war of independence from Spain, as well as the reception of Elbert Hubbard’s essay, “A Message to Garcia,” you’ll begin to see the surprising influence of men and women of initiative. You will also discover the one factor that makes this quality so essential to your success.

If you like this show, I encourage you to check out my new book, Mastering the Power of Grit. Following the same format of this show, shared through their own compelling stories, Mastering the Power of Grit reveals the timeless lessons learned from the legends of grit, and the corresponding strategies, tactics, tips and tools you can use to master the power of grit to achieve your own most daring dreams and goals. It’s available as both an ebook and a paperback on Amazon.

For show notes, music credits, sources for quotes, and other works cited, as well as any relevant pictures, maps, graphics, updates and more, visit us online at http://www.classicinfluence.com/show

Jul 22, 2016