Side Hustler's Perspective with Scotty Russell

By Scotty Russell | Creative Side Hustle Coach

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Description

The Side Hustler’s Perspective Podcast is fuel for your mind and creative grind. The goal, soul, and mission of this show are to help creatives transform their side hustle into their main hustle while finding balance around day jobs and life responsibilities. Every Wednesday at 5 am CT, designer, artist, and coach Scotty Russell of Perspective-Collective dishes out fiery episodes built on mindset, motivation, and marketing. He features industry-leading guests like Lincoln Design, Jon Contino, and Lauren Hom as well as up and coming creatives that should be on everyone's radar. This is for those who want to master the art of healthy hustling, get out of their own way, and grow their creative business. You can follow the podcast on Instagram @SideHustlersPerspective and Scotty @CoachScottyRussell.

Episode Date
Pt. 2 - Slowing Down to Grow Fast (Spring 2022 Student Spotlight Special)
01:29:04

To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/252

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We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Spring 2022 students.

I suggest hitting pause and going back to Part 1 - Ep. 251 to catch the program overview, action items, insights, and overall flow of the full convo.

We’re back for round 6 of a 2-Part Student Spotlight Special featuring my current Spring 2022 students.

The Side Hustler’s Coaching Program is an intense 12-week course where 8–10 creatives like yourself master the art of:

  • Betting big on yourself and your creative pursuits.
  • Leveraging your day job to fuel your dream job.
  • Getting out of your own way and navigating life’s curveballs.

This batch of students you’ll fall in love with is broken into 2 Groups of 5…

Part 1 features:

Part 2 features:

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at BootCampSideHustle.com.

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RESOURCES & REFERENCES

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FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jun 15, 2022
Pt. 1 - Slowing Down to Grow Fast (Spring 2022 Student Spotlight Special)
01:25:52

To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/251

---  

We’re back for round 6 of a 2-Part Student Spotlight Special featuring my current Spring 2022 students.

The Side Hustler’s Coaching Program is an intense 12-week course where 8–10 creatives like yourself master the art of:

  • Betting big on yourself and your creative pursuits.
  • Leveraging your day job to fuel your dream job.
  • Getting out of your own way and navigating life’s curveballs.

This batch of students you’ll fall in love with is broken into 2 Groups of 5…

Part 1 features:

Part 2 features:

If you want to be a part of a future 12-Week Spring or Fall Program, I highly recommend joining one of the Quarterly 3-Week Boot Camps first to get a more accessible taste of what to expect.

Join the waitlist for first dibs at an upcoming session at  BootCampSideHustle.com.

---

RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jun 08, 2022
BONUS: The Next BIG Season of the Podcast
00:33:33

If you’re a consistent listener or a newbie to the podcast, you know that I’m currently on a 2-month break…

This was supposed to be a quick little Bonus episode to update you on what to expect next…

As I started writing, it ended up turning into a journal…

NOT to explain to you why I’m taking this break…

But more to work out how things got to this point, while also convincing myself it’s OK (and necessary) to hit pause and reset.

It gives you a front-row seat in my head to understand how all this started as a passion project and the possibilities of what this could evolve into.

Let’s dive in.

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RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Mar 02, 2022
How to Find Your Creative Voice & Style With Liz Gray
00:56:21

To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/247

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Becoming Your Own Boss

Two hurdles I hear consistently holding creatives back are the:

  1. Pursuit of perfection.
  2. Lack of motivation to make moves.

When, in reality, we’re holding ourselves up with these internal conflicts that we can choose to sidestep at any time.

The people you look up to often deal with these—yet they refuse to let them distract them from chasing what they want.

Today’s guest, Elizabeth Gray of The Grayter Good, is living proof that finding success with your style is an ever-evolving process.

She’s an absurdly talented lettering artist, muralist, and illustrator with a combined audience of 750K+ followers (IG + TikTok).

Her biggest talent is showing herself in her content and in an incredibly entertaining, yet valuable way.

She’s also the author of her upcoming book: The Happy Homebody: A Field Guide To The Great Indoors. (Which is all about empowering the introverted creative.)

In today’s episode we talk shop on:

  • Overcoming the inner perfectionism dialogue.
  • Finding motivation within a routine.
  • Finding style through constraints, experimentation, and more.

The Goal: To provide a little insight on how to find your style and groove while setting yourself for breakthroughs along the way.

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RESOURCES & REFERENCES

CONNECT WITH LIZ

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FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Feb 23, 2022
12 Steps for Starting & Scaling Your Creative Side Hustle (Pt. 2)
00:37:51

To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/249

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Looking to start your creative side hustle and take the next steps in scaling it?

Say less, I got you…but I highly suggest checking out Pt. 1 of this series for the first 6 steps!

The quick skinny…

An email subscriber asked for tips on how to build his photography pursuits outside his day job and family life…

All while navigating the head games that come with the pursuit of something you care about.

Hence this 2-part series of 12 Steps for Starting & Scaling Your Creative Side Hustle.

Again, there is no one-size-fits-all framework that’s perfect for everyone.

This is solely based on my experience over the past decade and countless conversations I’ve had with industry-leading creatives.

Soak up and apply what you feel works best for you!

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RESOURCES & REFERENCES

 ---

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Feb 16, 2022
12 Steps for Starting & Scaling Your Creative Side Hustle (Pt. 1)
00:27:07

To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/248

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

I get hit up a lot with questions of, “How do I get started with my creative side hustle?”

There’s no one-size-fits-all instruction manual— it requires a lot of patience, experimentation, failure, and figuring it out along the way.

Hence the inspiration behind this 2 Part Series of How to Start & Scale Your Creative Side Hustle.

Many of these tips are interchangeable and overlap within different seasons of your creative hustle—it’s not necessarily a linear progression of each 12 steps in a row.

This is simply a framework to guide someone on a path that:

  • Reduces the guesswork and boosts clarity and confidence.
  • Provides balance and structure to leverage in the long-term.
  • Creates work they love while establishing boundaries for self-care and relationships.

Overall, take what applies to you as everyone’s path is unique.

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RESOURCES & REFERENCES

    ----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Feb 09, 2022
Tips for Profitability & Becoming Your Own Boss with Atomic Child Design
00:46:38

To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/247

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Becoming Your Own Boss

The majority of people listening to the podcast aim to become their own boss one day.

To do so takes years of failing, experimenting, developing systems, and finding what works.

It’s not supposed to be easy—but the struggle is hella rewarding when things begin to click.

Today’s guest—Jimmy Bryant of Atomic Child Design—is a nature-inspired artist/brand slanging millions in merch across the land.

To say Jimmy’s story of “Washing dishes for $10/hour to becoming his own boss and making a killing off selling his work” is inspiring doesn’t do it justice.

I think you’ll find it fascinating as well.

In today’s episode we talk shop on:

  • Not chasing profits right away.
  • Operating with a chip on your shoulder.
  • Creating what you love and finding your niche.
  • Becoming your own boss
  • Selling merch, slow scaling, and more.

The Goal: To empower you with motivation and actionable steps for becoming your own boss one day.

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RESOURCES & REFERENCES

CONNECT WITH JIMMY

  ----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Feb 02, 2022
A 5-Step System for Crushing it with Clients with James Martin
00:54:36

To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/246

Support for this episode comes from BuzzSumo.
Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Flipping the Switch from Hobbyist to Professional

Struggling to get started or taking the next steps in your professional freelance pursuits?

These tend to be the 4 biggest challenges holding back your sick gains:

  1. Systems
  2. Processes
  3. Routines
  4. Boundaries

In my opinion, these challenges are the behind-the-scenes work necessary to unlock your big breakthroughs and long-term success as a creative.

Today’s guest—James Martin of @Made.By.James—is a brand-by-hand-building juggernaut reigning in the UK.

He’s a wizard at showcasing his process within his content, which has helped him build client demand while educating his hungry, massive community (currently 220k+ on Instagram as of recording).

He’s also the author of his upcoming book: Your Honest Guide to Creativity and Logo Design.

In today’s episode we talk shop on:

  • The business side of this game.
  • How to avoid being stagnant and always learning.
  • His 5-step system for working with clients.
  • Streamlining processes and setting boundaries.
  • Promoting your work, logos, and more.

The Goal: To provide you with the next steps of flipping the switch from hobbyist to professional and taking control of your business.

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RESOURCES & REFERENCES

CONNECT WITH JAMES

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  ----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jan 26, 2022
The Pigeon Letters on Fear, Risk, and Finding Your Style
00:58:18

To view the full episode show notes, visit:

https://coachscottyrussell.com/side-hustlers-perspective/245

Support for this episode comes from BuzzSumo.

Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

--- 

Defiantly Go Against the Grain

Fear, self-doubt, anxiety, creative ruts, and frustration are all a part of pursuing your creativity on your own terms.

It’s an undisclosed waiver you sign when you pour your time and energy into building toward the unknown.

Just know you’re not alone with your struggles, and trusting the process is worth it!

Today’s guest—Peggy Dean of The Pigeon Letters—is a self-taught artist, author, and educator impacting the masses with her crafty talents and brilliant business brain.

She’s been featured by and worked with some of the biggest brands in the game: NBC, Martha Stewart, Skillshare, Google, Vogue, and more.

What I respect the most is her focus on serving and empowering the creative community.

In today’s episode we talk shop on:

  • Facing and embracing your fears.
  • Going against the grain.
  • The waiver you sign to pursue a side hustle.
  • The balance of structure with impulsiveness.
  • Productivity, corn mazes, and more.

The Goal: To let you know you’re not alone with your fears and struggles as you build your creative biz brick by brick.

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RESOURCES & REFERENCES

CONNECT WITH PEGGY

  ----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jan 19, 2022
NFT Creative Side Hustles + Dronies Project with Peter Deltondo of Unfold
01:01:59

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/244

Support for this episode comes from BuzzSumo.

Supercharge your side hustle content strategy today with a FREE 30-Day Trial.

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NFT Creative Side Hustles

Whatever it is you want to pursue, a side hustle is a testing ground to make it happen.

You never know when all your weird quirks, interests, passions, and strengths will overlap into something far bigger than you imagined.

That seems to be the pattern with today’s guest—Peter Deltondo, Product Designer, Design Director, plus Partner with Unfold—a digital design agency crushing work for progressive industry-leading brands.

Peter also happens to be a crypto nerd and NFT collector like I am too.

It’s funny how these interests overlap with his work at Unfold and community-building through the Creative South Conference…

To create a one-of-a-kind, super hyped, but zero-shill, upcoming NFT project called Dronies.

In today’s episode we talk shop on:

  • The secret to doing your best work.
  • Leveraging side hustles to get to where you want to be.
  • Breaking down how NFTs are changing the game.
  • What is Web 3 and why you should care.
  • The upcoming Dronies launch, crypto, and more.

The Goal: To show you how to take control of your future by combining passions and interests through the power of side hustles.

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RESOURCES & REFERENCES

CONNECT WITH PETER

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jan 12, 2022
Creating Your First NFT Art Collection with Efdot
00:59:34

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/243

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Creating Your 1st NFT Collection

NFTs seem to be the rage these days…

I’m more experienced as a collector, and I’m obsessively learning and studying how others navigate their launches and collections to plan my NFT attack.

This is why I bring talented creators on the show who have found success in this space and are more qualified to speak on this topic.

Hence bringing back–for the third time–my brother, Eric “Efdot” Friedensohn, a wickedly talented illustrator, muralist, NFT artist, and educator in our creative community.

He’s worked with—as well has been featured by—Apple, Hypebeast, Topps, Coca-Cola, and Adobe.

He’s also found success as an NFT artist with his collections on the marketplaces Foundation, OpenSea, and Nifty Gateway.

In today’s episode we talk shop on:

  • The new wave of digital collecting and ownership.
  • How to get people to connect with your work.
  • Tips for minting and listing your first NFT collection.
  • Continually experimenting in lanes that make you uncomfortable.
  • Finding community, PFP projects, crypto, and more.

The Goal: To spotlight the massive new opportunities for creatives now and on the horizon with actionable steps to get you started!

RESOURCES & REFERENCES

CONNECT WITH ERIC

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jan 05, 2022
9 Tips for Surviving & Thriving as a Self-Employed Creative (Year 2 | 2021 Recap)
00:32:18

Looking to take the full-time creative leap one day?

It’s easier said than done, as most people only share the highlights of self-employment.

Yes, this is a recap, but it’s so much more than that.

If you want to pursue the side hustle to self-employed route…

Then this lesson-loaded Year 2 review will be both extremely beneficial and insightful.

Essentially, I’m sharing the ugly via an audio journal to document the lows behind the highs as a self-employed creative.

The Goal: To use my moments of stumbles to help position yourself as a professional who’s prepared to take the leap when your time comes.

So here are 9 Tips for Surviving and Thriving as a Self-Employed Creative (Year 2 | 2021 Recap)

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RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Dec 29, 2021
Why Creating is More Than Making Cool Sh*t & Growing Your Biz
00:17:17

Not Creating = Dying?

If you were created to create, but you’re not creating…

Then, essentially, you must be passively existing and dying, right?

I want to chat about how creating is one major key I’ve found that unlocks:

  • Fulfillment within yourself, your work, and your life.
  • A productive escape from the daily hard shit.
  • A deeper connection with yourself and others.
  • New skills, big ideas, clarity, and confidence.
  • The next level of your overall potential.

It’s more than just creating art…

Here are the 5 Branches of Creating (I’m sure there’s more) to get the most juice from the squeeze out of your finite existence.

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RESOURCES & REFERENCES

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Dec 22, 2021
Tad Carpenter on Creating Time to Create Your Own Big Breaks
00:54:31

Creating Time to Create

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To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/240

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If your creative work isn’t fun, it just becomes another mundane, soul-sucking day job.

There’s gotta be a source of enthusiasm, energy, and borderline obsession for your craft to build a creative career around doing what you love long-term.

Today’s guest is a great example of how curiosity, experimentation, and play are compounding catalysts for big opportunities.

Tad Carpenter co-runs Carpenter Collective—a powerhouse design and branding studio—with his wickedly talented wife, Jessica.

They slay brand strategy, identities, illustrations, etc. for behemoths like MTV, Ray-Ban, Target, Macy’s, and more.

Tad’s also illustrated a gaggle of children’s books that have become staple reading material for my kiddos each night.

Not only do we nerd out over the power of personal projects, like his latest Sunday Suns book release... (Listen to the outro as I’m giving away 2 copies of his book!)

But we also talk shop on:

  • The importance of play and creating for yourself.
  • Leveraging your day job and learning your industry.
  • Diversifying your creative outlets and skillsets.
  • The power of planting seeds with your work and relationships.
  • Non-gross cold outreach, constraints, parenting, and more.

The Goal: To convince you to carve out time to create for yourself—you never know what big breaks it could lead to.

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RESOURCES & REFERENCES

CONNECT WITH TAD

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Dec 15, 2021
Pricing 101 for Beginners or Advanced Creatives with Jasmine Holmes
00:50:24

Building & Growing Your Personal Brand

Why is pricing so damn difficult to wrap your mind around?

If you’re a beginner or even have been in the freelance game for a minute…

This pricing conversation is what I wish I learned when I first started freelancing.

Today’s guest—former rockstar student, Jasmine Holmes—is a 6-figure creative entrepreneur who crushes designs for clients…

Who also serves up powerful pricing mindset tips and resources for us hungry creatives.

In this episode, she so generously hooks up podcast listeners with a killer free tool—you’ll get that link during our convo, during the outro, and in the shownotes.

In this episode, we talk shop on value-based pricing formulas, how to charge your worth, setting privately hourly rates, and more.

The goal: To simplify the macro and micro game of pricing, so you can charge what you’re worth.

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RESOURCES & REFERENCES

CONNECT WITH JASMINE

----

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

 

Dec 08, 2021
Steven Mellor on How to Grow Your Personal Brand & Following
00:53:13

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/238

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Building & Growing Your Personal Brand

Ready to bet big on yourself and boost your social presence?

Today’s guest—Steven Mellor—is a powerhouse social media growth coach and marketing wizard with sage-like business acumen. 

He thrives in helping grinders and hustlers like we are grow our personal brands and social followings organically—aka NO cold paid ad traffic.

In this episode, we talk shop on seasonal niching and pivoting, planning your day job escape, growing your social following, and more.

The goal: To light a fire under your biscuits to bet big on yourself and not give two shits what anyone else thinks.

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RESOURCES & REFERENCES

CONNECT WITH STEVEN

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Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Dec 01, 2021
BEST HITS | 122: Joshua Noom on Letting Your Work Speak for Itself
00:49:45

BEST HITS | 122: Joshua Noom on Letting Your Work Speak for Itself

---

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/best-hits-122

---  

We’re back with another BEST HITS special for you today as we dig into the archives to replay a listener fave you maybe haven’t heard yet!

Today, I’m resharing episode 122 featuring my design and illustration homie, Joshua Noom.

He has a killer story of taking his education into his own hands and exploding his creative career.

Taking his career by the horns led to him becoming a highly sought-after designer/illustrator working with a list of his dream clients.

This episode is going to give you permission to do things your own way and embrace your story and unique style.

---

RESOURCES & REFERENCES

CONNECT WITH JOSHUA

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Nov 24, 2021
Pt. 2 - How to Bet Big On Yourself (Fall 2021 Student Spotlight Special)
01:21:41

 

Leverage Your Day Job to Fuel Your Dream Job

We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Fall 2021 students.

(Go back and listen to Part 1 - Episode 236 first to follow the flow of the conversation!)

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 8–10 creatives like yourself master the art:

  • - Betting big on yourself and your creative pursuits.
  • - Leveraging your day job to fuel your dream job.
  • - Getting out of your own way and navigating life’s curveballs.

The Fall 2021 students you’re going to love fall into 2 Groups…

Last week, part 1, featured Group 1:

This week, part 2, features Group 2:

This is a major commitment in terms of your time, energy, and yes, money...but the growth and mindset shift within your creative pursuits during the 12 weeks speaks for itself.

If you’re stuck in your own way and want to bet big on yourself, then you’re going to find a lot of gold in this 2-part series.

Wanna be a part of a future Fall or Spring program? Then join the A-List Waitlist at SideHustlersCoaching.com to get first dibs for an upcoming program.

---

RESOURCES & REFERENCES

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Nov 17, 2021
Pt. 1 - How to Bet Big On Yourself (Fall 2021 Student Spotlight Special)
01:13:39

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/236

---  

Leverage Your Day Job to Fuel Your Dream Job

We’re back for round 5 of a 2-Part Student Spotlight Special featuring my current Fall 2021 students.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 8–10 creatives like yourself master the art:

  • Betting big on yourself and your creative pursuits.
  • Leveraging your day job to fuel your dream job.
  • Getting out of your own way and navigating life’s curveballs.

The Fall 2021 students you’re going to love fall into 2 Groups…

Today features Group 1:

Part 2, next week features Group 2:

This is a major commitment in terms of your time, energy, and yes, money...but the growth and mindset shift within your creative pursuits during 12 weeks speaks for itself.

If you’re stuck in your own way and want to bet big on yourself too, you’re going to find a lot of gold in this 2-part series.

Wanna be a part of a future Fall or Spring program? Then join the A-List Waitlist at  SideHustlersCoaching.com to get first dibs for an upcoming program.

    ---

RESOURCES & REFERENCES

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Nov 10, 2021
Finding Success & Community as an NFT Artist with Justin Mezzell of Grim Syndicate
01:08:57

Finding Success + Community as an NFT Artist

Looking for your next big creative opportunity?

Betting on yourself, your creativity, and your future is scary AF.

You have to dive into the unknown without knowing the end outcome: that’s where opportunities and community live.

That’s the story of today’s guest—Justin Mezzell—a modern-day savant in the realms of illustration, digital art, UI/UX design, and copywriting.

He’s also one of the ring leaders and the artist behind the rapidly growing Grim Syndicate NFT community.

But it’s Justin’s story, perspective, empathy, humor, and drive that you’re going to love today. He’s carved out his own lane to success all outside of a full-time day job and being a family man to a wickedly supportive wife and 3 kiddos.

In this episode, we talk shop on opportunities for creators in the NFT space, community building, experimenting, crypto, and all-out focus for a season.

My goal with this episode is to show you how trusting the process and rooting your work in play will lead to your big break one day if you stick with it.

---

RESOURCES & REFERENCES

CONNECT WITH JUSTIN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Nov 03, 2021
In Memory of Adé Hogue—We Love You Brother
00:11:38

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/ade-hogue-tribute

My brother, Broderick Adé Hogue, sadly passed away this Halloween weekend.

(There is a GoFundMe to help his family here.)

The creative community has been robbed from witnessing an up-and-coming juggernaut that was making a powerful dent in this world…

We’ve not only been robbed by his one-of-a-kind, industry-leading talent…

But by his presence and kind-hearted spirit.

My goal with this episode/blog post is to:

  1. Pay tribute to Ade’s life.
  2. Timestamp some of my favorite experiences with him.
  3. Share some important takeaways he taught me.

Rest easy my dude—keep inspiring the masses in your next life.

Love ya brother. 😭

---

RESOURCES & REFERENCES

Nov 01, 2021
Don’t Forget How to Play & Work Your Life Away
00:26:16

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/234

Support for this episode comes from Adobe Max. Register here for free for their virtual, global creativity conference taking October 26th– 28th.

---

Is your creative work feeling like another mundane day job?

That’s how I’ve felt the past 2 years of being self-employed—my creative biz has become a grind.

Today, I want to share a bit of the shit storms I’ve been navigating this year, as I certainly don’t have it all figured out.

I’m hoping that being vulnerable and sharing what I’m learning about myself may reveal some of your own blind spots while you’re building your creative business.

Within this episode could be the missing link you’ve overlooked or abandoned to get you out of a funk.

The goal: Don’t forget how to play and work your life away…

---

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Oct 27, 2021
How to Land Big Clients Through Personal Projects With Kiel D.M.
00:50:47

FULL SHOWNOTES

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/233

Support for this episode comes from Adobe Max. Register here for free for their virtual, global creativity conference taking October 26th– 28th.

--- 

The Power of Personal Projects

Looking for a proven strategy to land clients that feels like play?

This is the power of personal projects and the doors they can open.

That’s the story of today’s guest—Kiel (Keel) Mutschelknaus (Mut•chick•nouse)—a sorcerer of code, animation, motion graphics, and type.

He’s the wizard behind the Space Type Generator, a personal project that’s helped land him big-name clients like the New York Times, MIT Tech Review, Wall Street Journal, and Apple.

What fascinates me the most is that he has built this success all outside his teaching day job and being a family man to three little nuggets at home.

In this episode, we talk shop on niching down and hiring yourself for a season, focusing on play over making cheddar, showing the work you want, and more.

My goal with this episode is to show how building personal projects around your strange and weird interests are the key to attracting big opportunities.

---

RESOURCES & REFERENCES

CONNECT WITH KIEL

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Oct 20, 2021
How to Become a Successful NFT Artist in a Digital World with Musketon
00:56:56

NFT Opportunities for Creatives

FULL SHOWNOTES

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/232

---

Looking for new opportunities to get more reach with your art and design?

I’d like to introduce you to the new and exciting space of NFT’s (aka Non-Fungible Tokens).

Today’s guest—Artist/Illustrator Bert of Musketon—is one of those artists I’ve been watching, and I wanted to bring him in to share his experience so we can get ahead of what’s to come.

Through Bert’s insane attention to detail, his witty/comic relief approach to global/difficult topics, and usage of dynamic color palettes, texture, and depth…

All of this combined has helped him amass a large following with big reach on Instagram, Twitter, Reddit, Facebook, and YouTube.

Creating consistently and building communities through these platforms has helped him explode onto the NFT art scene this year.

In this episode, we talk shop on rooting your work in play, building your brand, and keeping your radar on the new wave of NFT’s, and more.

My goal is to educate you and provide hope for new opportunities in a digital-collecting realm focused on creators. (That way you can jump on early and get a piece of the pie.)

---

RESOURCES & REFERENCES

CONNECT WITH MUSKETON

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Oct 13, 2021
BEST HITS | 184: 30+ Ways to Make Side Hustle Money to Save, Invest, or Pay off Debt Quickly
00:40:10

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/best-hits-184

--- 

We’re back with another BEST HITS special for you today that’s all about making money!

As always, every 7th week, I take a mental health break to recharge the batteries—as well as dig into the archives to replay a listener fave you maybe haven’t heard yet!

Today, I’m resharing episode 184 where I dish out 30+ ways that you can make extra side hustle money!

I break down both quick and mid-to-long-term options that you can act on with or without your creativity.

The goal is to help you:

  • Save up for something…
  • Invest in your creative pursuits or financial future…
  • Pay off debt quickly to take more risks...

This episode is also formatted as a blog post that I’ve slowly added more ideas to over time.

👉  Read the full blog post episode shownotes here.  👈 

Stack this episode with a more recent 3 Part Side Hustle to Main Hustle Series (Episodes 225, 226, and 227) for max motivation and action steps!

If you have an idea to add after listening, just hit me up in my IG DM’s!

---

RESOURCES & REFERENCES

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Oct 06, 2021
How to Make Moves During Uncertain Times with Grizzly Wheeler, Matt Dawson, & Jason Craig
00:57:01

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/231

---

Keeping the Spark Alive & Finding Opportunities

Struggling to see progress and stay creative during these uncertain times?

We can take advantage of a lot of opportunities buried within the shit storms of life.

Today’s guests are no strangers to making moves despite the chaos.

We’re back for Round 2 featuring my creative collective of bearded brothers: Jason Craig, Josh “Grizzly” Wheeler, and Matt Dawson.

In this episode, we talk shop on keeping the creative spark alive during uncertain times, breeding a professional mindset, leveraging day jobs, and more.

My goal with this episode is to emphasize there are always opportunities to unlock new levels if you stay in the game.

---

RESOURCES & REFERENCES

CONNECT WITH GRIZZLY, MATT, AND JASON

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Sep 29, 2021
Austin Saylor of with 4 Tips for Growing a $200k Creative Biz
00:50:55

FULL SHOWNOTES
To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/230

---

Building a $200k Creative Biz

Does the thought of creating a six-figure creative biz feel extremely out of reach?

Today’s guest has paid his dues to tap into incredible, lucrative results with his creative business.

I’m talking about my brother Austin Saylor, a full-time lettering animation/motion graphic artist operating under the name Full Harbor.

His story and determination will definitely light a fire under your biscuits to play the long game versus seeking overnight shortcuts.

Today, we discuss his journey of making $200k this year as a freelance motion artist and 4 big tips on how he’s accomplishing it.

We also talk shop on niching down, normalizing money talk, and playing the slow and steady grind.

My goal with this episode is to get you think bigger, take action, and improve your relationship with money.

---

RESOURCES & REFERENCES

CONNECT WITH AUSTIN SAYLOR

---

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Sep 22, 2021
Hoodzpah + Chomp on Freelancing, Selling Merch, & Personal Projects
01:03:38

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/229

Support for this episode comes from Adobe Max.
Register here for free for their virtual, global creativity conference taking October 26th - 28th.

Carving Out Your Own Creative Path

There’s no one specific career path that leads to creative success…

HOWEVER, if you’re sold on chasing the freelance and/or merch path, then you might as well learn from some of the best...

As today’s guests knock out work for both small and big brands while also crushing the merch/product game.

I’m talking about Jen and Amy Hood of Hoodzpah Design and Joshua Ariza of Chomp...or the 3 Hood Triplets as some may call this terrific trio.

Today’s format is a Q&A ripped from Twitter questions submitted by creatives like you.

We talk shop on carving out time to play, creating merch, working with small-to-large clients, and more!

My goal with this episode is to prove that there’s room for everyone at the table as you carve out your own unique path.

CHOMP PROMO: Listeners can use code PERSPECTIVE at checkout for 20% off some fresh Chomp drip!

-------------------------------------------------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH HOODZPAH + CHOMP

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Sep 15, 2021
Jeremy Mura on Mindset, Multiple Income Streams, & Tips for Consistency
00:51:38

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/228

You Can Crush a Side Hustle Outside a 9–5

Struggling to gain traction as you obsess over likes, followers, money, and clients?

What if personal development, mindset, and habits are the keys to attaining the results you’re seeking?

Today’s guest, Jeremy Mura, has put a huge focus on doing the internal work at an early age—and because of that—he’s experiencing the external results many of us dream of living out.

He’s a full-time brand designer + strategist who’s collaborated with brands like American Express and Skillshare.

He also educates and creates resources for thousands of creatives worldwide through his digital products, courses, and Mura Academy.

In today’s episode, we share the power of personal development, tips for consistency, creating multiple income streams, and more.

My goal with this episode is to spotlight the importance of first doing the internal work before getting wrapped up in the external results.

-------------------------------------------------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH JEREMY

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Sep 08, 2021
Saving & Investing for Financial Freedom (Side Hustle to Main Hustle Pt. 3)
00:44:56

FULL SHOWNOTES

To view the full episode show notes, visit:

https://www.perspective-collective.com/side-hustlers-perspective/227

---

Paving a Path to Time & Financial Freedom

It’s time to close up shop on this 3-Part Side Hustle to Main Hustle Series.

We’re picking back up from Pt. 2 and the simple 5-step system for getting your money right:

  1. Set up your budget.
  2. Spend less than you make.
  3. Get out of debt.
  4. Save up a rainy day fund.
  5. Invest in wealth-generating assets.

I want to stress the importance of getting out of debt first and controlling your money habits in Pt. 2 before you set your sights on what we discuss in Pt. 3.

Today, we’ll tackle steps 4 and 5 and get started with saving and investing.

My goal for this episode is to plant some seeds to attain time and financial freedom and begin to build generational wealth.

Money isn’t everything, but it’s a powerful tool that can change the game for you and your family's future family!

RESOURCES & REFERENCES

Ep 225: Side Hustle to Main Hustle Pt. 1

Ep 226: Side Hustle to Main Hustle Pt. 2

Ep 184: 30+ Ways to Make Side Hustle Money

Book: Total Money Makeover

Book: Profit First

Book: I Will Teach You to Be Rich

Book: The Simple Path to Wealth

Book: You’re a Badass at Making Money

Coinbase Referral

BlockFi Referral

Celsius Referral

Join the Side Hustler’s Coaching Waitlist

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Sep 01, 2021
Taking Control of Your Money (Side Hustle to Main Hustle Pt. 2)
00:30:22

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/226 

---

Taking Control of Your Hard Earned Money

Is your poor relationship with money holding your dreams hostage?

Last week, we kicked off this 3-Part Side Hustle to Main Hustle Series.

Part 1 (Ep 225) focused on rewiring your mind to win, make bold decisions, and take action.

In Part 2 (Ep 226) and 3 (Ep 227), we set you up for financial success with a 5-step system:

  1. Set up your budget.
  2. Spend less than you make.
  3. Get out of debt.
  4. Save up a rainy day fund.
  5. Invest in wealth-generating assets.

Today, we will focus specifically on getting started with budgeting, spending, and getting out of debt.

These areas will radically impact your side hustle pursuits and your dreams of making the full-time leap one day like they’ve done for me.

My goal with this is to help you get control of your money and use it as a tool to create your future side hustle freedom.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Aug 25, 2021
Rewire Your Mind to Win (Side Hustle to Main Hustle Pt. 1)
00:22:45

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/side-hustlers-perspective/225 

---

Turning Your Side Hustle into Your Main Hustle

Struggling to make gains with your creative side hustle?

Chances are you’ve skipped the major first step that long-term success is built on...

We’re entering a new season of this show (Side Hustler’s Perspective Podcast) where my mission is to put you in a position to turn your side hustle into your main hustle outside your day job, family, and life responsibilities.

Today, we kick off a 3-Part Side Hustle to Main Hustle Series. I’ll break down my journey as well as the mindset and money practices I’ve put into place to turn my side hustle into my main hustle (and HOW you can do it too).

Part 1 focuses on rewiring your mind to win, make bold decisions, and take action.

Part 2 focuses on getting control of your money.

Part 3 focuses on putting you in a position to attain financial freedom.

Today will specifically highlight how the future success of yourself, your business, and your net worth all depend on the level of investment you make in your personal development.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Aug 18, 2021
BEST HITS | PP 82: Propaganda on Planting Grenades & Throwing Spaghetti at the Wall
00:57:36

Need a heavy dose of inspiration for a mid-week boost?

We’re back with another BEST HITS special for you today.

As always, every 7th week, I take a mental health break to recharge the batteries, as well as dig into the archives to replay a listener fave you maybe haven’t heard yet!

Today, I’m resharing episode 82 featuring spoken word behemoth Jason Petty of Propaganda (AKA Prop Hip Hop).

Not only is he an incredible lyricist, but he also has a brilliant mind and knows how to make an impact with his words far beyond music.

He’s the Host of The Hood Politics Podcast and recent author of the Book: Terraform: Building a Better World.

You’re definitely going to be fired up and a fan of Prop after listening to us talk shop.

RESOURCES & REFERENCES

CONNECT WITH PROP

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Aug 11, 2021
Samborghini on Crushing a Successful Side Hustle Outside a Day Job
00:51:37

FULL SHOWNOTES

To view the full episode show notes, visit:  https://www.perspective-collective.com/perspectivepodcast/224

-------------------------------------------------------------------------------------------------------------------------------

You Can Crush a Side Hustle Outside a 9-5

Feeling like the only way to gain clout is to be a successfully self-employed creative?

I’m here to dispel the bullshit and show you examples of people crushing it in the industry AND proudly slaying a 9–5 as well.

That’s what you can expect from today’s guest, Sam Bledsoe, who throws down under the alias of Samborghini.

Sam clocks in at his day job at Universal Music Group knocking out dope tee designs for some of the biggest artists in the music industry like Migos, Pop Smoke, Katy Perry, Billie Eilish, and more.

On the side, his personal work is being slung all over the US in Tillys, Zumiez, and PacSun.

He’s also co-founder of KernClub, a type foundry that consistently kicks out fresh fonts to spice up your design work. 

In today’s episode, we share side hustle tips for making shareable work, building routines, managing your time, making merch and fonts, and more.

With this episode, I’m here to prove you can make big waves with your personal work outside a day job.

-------------------------------------------------------------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH SAMBORGHINI

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Aug 04, 2021
Overwhelmed & Burnt Out? Doing This Will Help
00:19:51

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/223

---

How to Know When You’re Doing Too Much

I’ve learned over the years that my No.1 culprit for anxiety, stress, and burnout is...

DOING TOO MUCH.

For years, I've always felt like I had to do ALL the things ALL the time.⁣

This stemmed from feeling like I got a late start, and/or I wasn’t doing enough compared to everyone I looked up to.⁣

I saw quick growth early on by saying YES to everything...

But then it led to some seriously defeating plateaus.

I want to share today how I’ve been able to constantly get myself “unstuck” over the years.

It’s all about my daily mindset and motto that’s helped me explode my once-hobby and side hustle into a full-time dream job.

The goal of this episode is to show you how to reduce the overwhelm and increase your focus, so you can experience more results.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jul 28, 2021
Aaron Straker on Getting Creatively Fit by Getting Physically Fit
00:52:07

FULL SHOWNOTES

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/222

-------------------------------------------------------------------------

Getting Creatively Fit by Getting Physically Fit

Looking for actionable ways to improve your wellness while simultaneously growing your creative biz?

Today’s guest is on a mission to help us become more physically fit, so we can become more creatively fit.

I’m stoked to bring on the show today my Nutrition and Training Coach, Aaron Straker of Straker Nutrition Co.

He’s a Digital Nomad who is growing his popular Metabolic Protocol Program and Eat. Train. Prosper. Podcast 

In today’s episode, we talk about the power of investing in yourself, as well as talking shop on boosting appearance, mood, productivity, and more!

My goal is to inspire you to start putting your wellness and self-care first, so you can reap the rewards in the creative (and confidence) department.

--------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH AARON

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jul 21, 2021
Katie and Ilana of Loomier on Basics of Licensing, Outreach, & Creative Marketing
00:52:09

FULL SHOWNOTES

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/221

--------------------------------------------------------------------------

The Basics of Licensing, Outreach, & Creative Marketing

Struggling to flip on the creative business switch to scale your business and make more profit?

Today’s guests, Katie Johnson and Ilana Griffo of Loomier, help artists take the fear out of business.

They’ve created a one-stop-shop with helpful tools, courses, resources, and community to put you in a position to crush your creative biz.

Katie and Ilana still grind on the side doing freelance and licensing while selling their own product lines and resources that brings in that appealing passive income.

In today’s episode, we talk shop on the basics of licensing, repurposing your work, getting good at selling, and more!

The goal of this episode is to help you become more profitable with your creative craft!

--------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH LOOMIER

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jul 14, 2021
Why it’s OKAY for People to Unfollow You
00:16:22

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/220

---

Why it’s OKAY (and Healthy) for People to Unfollow You

One of the hardest pills for me to swallow while playing this creative game is this:

Not everyone will love you OR your work…

(Maybe you’re one of the lucky souls whom this shit doesn’t bother.)

But, if you’re a recovering people-pleaser like I am, it’s a hard truth that takes time to embrace.

Hence why my forever motto is, “You can’t make everyone happy, you’re not pizza!”

In today’s episode, I'm going to break down why it’s GOOD for people to unfollow you (or unsubscribe).

That way, you’re in a better mindset to embrace it and use it as a springboard to take your creative pursuits to the next level—where your foundation is solely built on producing and sharing work that’s true to your core.

I’ll also share some of my biggest lessons learned on how to shift this into a more positive and productive perspective.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jul 07, 2021
Karen Nguyen on Slowly Scaling a Profitable Side Hustle Outside a Day Job
00:48:42

FULL SHOWNOTES

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/219

------------------------------------------------------------------------------------------

Slowly Scaling a Profitable Side Hustle

Stressing out because you haven’t figured out how to grow your hobby into a profitable side hustle?

Kill the pressure and give yourself a break—it takes time to find your groove.

Today’s guest took her sweet time to find her groove, too. Karen Nguyen of the Sweet Afternoon Bake Shop has patiently scaled her baking hobby into a profitable side hustle (while growing a large following around it).

She’s known for dishing out desserts on the daily and treating Canadians to tasty treat boxes.

In today’s episode, Karen goes deep on how to slowly monetize your side hustle, create and repurpose content, manage your time more effectively, and more!

If you’re ready to take the next steps to taking yourself seriously and scaling your side hustle, you’re going to eat this one up.

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RESOURCES & REFERENCES

CONNECT WITH KAREN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jun 30, 2021
BEST HITS | PP 117: James Victore on Dangerous Ideas & Making a Living as a Bold Creative
00:48:43

We’re back with another BEST HITS special for you today.

As always, every 7th week, I take a mental health break to recharge the batteries, as well as dig into the archives to replay a listener fave you may have never heard!

Today, I’m resharing episode 117 featuring the James Freakin’ Victore.

This dude brings an absurd amount of bold, tough love and extremely empowering energy to the table.

Your earholes and heart will be grateful after listening.

We’re back next week to feature my homegirl Karen Nyguen of Sweet Afternoon Baked Goods!

Stay tuned and let’s get into this banger featuring James Victore.

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RESOURCES & REFERENCES

CONNECT WITH JAMES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jun 23, 2021
Maggie of LittlePatterns on Pricing Your Illustration Work
00:54:46

Pricing Your Illustration Work Made Easy

Does trying to price your creative work stress you out?

What if there was a way to simplify the game, especially in terms of usage, rights, and licensing?

We have the Magnificent Maggie Enterrios of the Lovely LittlePatterns back on our show today.

She’s been a hired weapon for clients like Drake, Apple, Alpro, and for alcohol, beauty, and food-related brands seeking her proprietary botanical illustration skills.

In today’s episode, Maggie goes deep on how to price your illustration work, usage rights, negotiating, and more.

If you’re ready to step your game up, communicate your value, and charge what you're worth, then you’re going to love this one.

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RESOURCES & REFERENCES

CONNECT WITH MAGGIE

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jun 16, 2021
Blaze Your Own Creative Path on Your Own Terms
00:22:06

Blazing Your Own Creative Path

I’ve learned in my 11-ish years of grinding on the side post-college there is no “one-size-fits-all” creative career path.

I used to try and follow in my idol’s footsteps the realms of art, design, podcasting, speaking, etc.

However, following someone else’s path only made me feel like an unfulfilled and unsuccessful version 2.0 of them.

Instead, I decided to bet on myself and do things my way OUTSIDE a day job, family, and life responsibilities.

That’s what blazing your own path is all about:

  • Making moves on your own terms.
  • Being patient and NOT seeking shortcuts.
  • Staying focused with your eyes on the prize.

My goal with this episode is to put you in a position to do your thing full-time one day.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jun 09, 2021
Tom Ross on How to Grow an Engaged Community
00:58:38

How to Grow an Engaged Community That Gives a Shit

Struggling to get people to care about you, your work, and your vision?

Today, we have a previous guest back: my brother Tom Ross, CEO of Design Cuts, and Co-Host of The Honest Designers and Biz Buds podcast.

He’s a marketing wizard who helps entrepreneurs (and even creatives like you and I am) build engaged communities!

In today’s episode, Tom drops a TON of helpful/tactical info on defining your audience, getting people to care, creating super fans, and more!

If you’re ready to flip on the marketing switch and build an engaged community around what you do, then this one you’ll wanna listen to this one TWICE.

DOWNLOAD THE COMMUNITY MANUAL

If you want to support Tom and go deeper on what he shared today, go and grab his book for FREE here: http://communitymanual.com/

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RESOURCES & REFERENCES

CONNECT WITH TOM

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jun 02, 2021
Allan Peters with Tips for Growing Your Online Following
00:53:37

Gain More Traction on Social Media

Struggling to gain traction on social media? 

If you want to inject a spark into your work, you’ll love today’s guest, Allan Peters of Peters Design Co.

He’s worked with major brands like Nike, Star Wars, Dream Works, ESPN, and Patagonia while being recognized by design behemoths like Communication Arts and How Magazine.

In today’s episode, Allan and I talk shop on:

  • Growing your online following.
  • Creatively posting consistent content.
  • Getting people to care about what you share.
  • Cross-pollinating multiple social channels.
  • Finding what works for you, logo inspiration, and more.

You’re going to want to take notes AND listen twice!

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RESOURCES & REFERENCES

CONNECT WITH ALLAN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

May 26, 2021
Pt. 2 Taking Massive Action - Side Hustler’s Coaching Student Special
01:11:18

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/214

--------------------------------------------------------------------------

Consistent Action Over Time = Big Results

We’re back for round 4 of a back-to-back Side Hustler’s Student Spotlight Special featuring my Spring 2021 students.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 12 creatives like yourself master the art:

  • Leveraging your day job to fuel your dream job.
  • Treating your side hustle like it’s your full-time grind.
  • Blazing your own path to side hustle success.⁣⁣

The Spring 2021 students you’re going to fall in love with are:

This is a big commitment of time, energy, and yes, money...but the growth and mindset shifts students experience in their creative pursuits speak for themselves.

If you’re tired of playing it safe and ready to take consistent, uncomfortable action, then you’re going to dig this 2-part series.

Wanna be a part of a future Fall or Spring program? Then join the A-List Waitlist at SideHustlersCoaching.com to get first dibs for an upcoming program.

--------------------------------------------------------------------------

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

May 19, 2021
Pt. 1 Taking Consistent Action - Side Hustler’s Coaching Student Special
00:51:57

Consistent Action Over Time = Big Results

FULL SHOWNOTES

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/213

-------------------------------------------------------------------------------------

We’re back for round 4 of a back-to-back Side Hustler’s Student Spotlight Special featuring my current Spring 2021 students.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 12 creatives like yourself master the art:

  • Leveraging your day job to fuel your dream job.
  • Treating your side hustle like it’s your full-time grind.
  • Blazing your own path to side hustle success.⁣⁣

The Spring 2021 students you’re going to fall in love with are:

This is a big commitment of time, energy, and yes, money...but the growth and mindset shifts students experience in their creative pursuits speak for themselves.

If you’re tired of playing it safe and ready to take consistent, uncomfortable action, then you’re going to dig this 2-part series.

Wanna be a part of a future Fall or Spring program? Then join the A-List Waitlist at SideHustlersCoaching.com to get first dibs for an upcoming program.

--------------------------------------------------------------------------------------

RESOURCES & REFERENCES

Fall 2021 Program Dates - Sept. 5th - Dec. 13th

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

May 12, 2021
BEST HITS | PP 116: Maggie of LittlePatterns on Niching Down, Pricing, Contracts, & Licensing
00:57:35

We have another BEST HITS episode for you today.

Every 7th week, I take a little mental health break to recharge the batteries.

Today, I’m resharing episode 116 featuring the Magnificent Maggie Enterrios of the Lovely LittlePatterns.

To date, this one easily ranks as one of the top 3 most shared episodes...that’s because Maggie is a rockstar and packs an absurd amount of McValue Nuggets for freelancing artists and designers.

We’re back the next 2 weeks with a 2-Part Side Hustler’s Coaching Student Spotlight followed up by Allan Peters of Peters Design Co!

We’re getting sprung as we end spring with tons of gold.

Stay tuned and let’s get into this banger featuring Maggie of LittlePatterns.

RESOURCES & REFERENCES

CONNECT WITH MAGGIE

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

May 05, 2021
PP 212: Belinda Kou on Preparing to Make the Full-Time Leap
00:50:49

Preparing to Make the Full-Time Leap

Today’s guest, Belinda Kou, took control of her destiny early on and turned her interests in lettering into a full-time creative business…

She built her lettering business all outside a day job while being a rad mom to two kiddos.

Not only has she done work for big brands like NPR, Coach, Trader Joe’s, and Washington Post, but her educational content is quickly building a hyper-engaged and hella-hungry community.

Belinda shares tips for preparing yourself for the full-time leap, managing your time effectively, creating your content strategy, and more in today’s episode. 

If you’re looking for a heavy dose of inspiration to start taking yourself and your work more seriously, this episode will give you the fix you need!

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RESOURCES & REFERENCES

CONNECT WITH BELINDA

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Apr 28, 2021
Fugstrator on Leveraging a Day Job to Fuel the Dream Job
00:48:58

Leveraging Side Projects Outside Your Day Job

Today’s guest, Michael Fugoso “AKA Fugstrator,” epitomizes everything I preach in terms of leveraging a day job to fuel the dream job.

He’s freelanced with behemoths like Space X, Nasa, and Boeing (to name a few).

However, while he went BACK to working a day job, he’s still finding his side hustle groove and focusing on educational content for the Fugstrator brand.

You can take his Digital Illustration: Paper Pop-Up Style Skillshare class here.

In today’s episode, Mike and I talk shop about how full-time freelance is over-glorified, the pressures of social media, quantity leading to quality, and more!

If you need some validation and encouragement to leverage your day job to chase your dream job, this episode was made for you.

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RESOURCES & REFERENCES

CONNECT WITH MICHAEL

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Apr 21, 2021
Grizzly Wheeler, Matt Dawson, & Jason Craig on Motivating Yourself
00:58:47

Leveraging Side Projects Outside Your Day Job

Today’s special episode is all about motivating yourself.

I’m hella humbled and extra jolly to bring back Jason Craig, Grizzly Wheeler, and Matt Dawson—all on one episode.

These are some of the most driven, talented, and down-to-earth humans I know.

In today’s episode, we’re going deep on:

  • Staying inspired to continually elevate your craft.
  • Making shit happen on your own terms, despite your circumstances.
  • Not tying your identity to your work.
  • Defining your own picture of success.
  • Showing yourself in your work, not just the highlight reels, and more. 

If you need to light a fire under your biscuits and have someone keep shit real and shoot it straight, you’re going to dig this one.

--------------------------------------------------------------------------

RESOURCES & REFERENCES

CONNECT WITH GRIZZLY, MATT, AND JASON

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Apr 14, 2021
Planting Seeds, Being Patient, and Trusting the Creative Process
00:18:21

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/209

---

I’m in the seed planting business.

(And, no, I don’t mean that I’m literally out here slangin’ sacks of seeds on corners.)

I’m planting seeds in the content I create and in the mindset I plant in my students.

As the episode artwork states: You don’t reap the rewards the day you plant the seed.

Today, I’m going to convince you to join me and my students in the seed planting business.

It’s about mastering the mindset of:

  • Making intentional moves
  • Trusting the creative process
  • Waiting patiently for your seeds to sprout.

Let’s plant some seeds, shall we?

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Apr 07, 2021
Femke & Charli on Leveraging Side Projects Outside Your Day Job
00:43:46

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/208

Leveraging Side Projects Outside Your Day Job

Today’s guests have built boomin’ empires both solo and together by creating side projects outside their day jobs.

I’m talking about Femke van Schoonoven and Charli Prangley who make waves in the digital world of design, marketing, and education.

When they’re not crushing their day jobs, they’re building engaged communities via their solo Twitters, YouTube Channels, and notable podcast: Design Life.

In today’s episode, Femke, Charli, and I chat about leveraging side projects outside a day job and how to scale those projects with consistency.

If you’re feeling overwhelmed and looking for a sign that you’re on the right path, then we got you covered like a blanket today.

RESOURCES & REFERENCES

CONNECT WITH CHARLI

CONNECT WITH FEMKE

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Mar 31, 2021
Becca of The Happy Ever Crafter on Pricing Your Creative Work
00:52:36

Simplifying the World of Pricing

We welcome Becca Courtice of The Happy Ever Crafter back to the show today.

She’s been building her calligraphy and lettering empire over the years by way of education, digital products, community building, client work, and marketing.

Becca is a beast in the social media world. She’s amassed audience totals of over 200k on both Youtube and Instagram, almost 100k as of recording on TikTok, plus a large, engaged community on Facebook.

In today's episode, Becca and I chat about simplifying pricing for creatives, making the mindset shift from hobby to creative biz, communicating your value, and more.

She also has a killer free webinar you can attend if you’re craving more.

If you’re ready to turn pro, monetize your creative talents, and take yourself more seriously, this episode was made for you.

RESOURCES & REFERENCES

 

CONNECT WITH BECCA

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Mar 24, 2021
BEST HITS | PP 150: Chris Do on Doing What You Love Without Selling Your Soul
01:08:45

BEST HITS | EPISODE 150 WITH CHRIS DO OF THE FUTUR

Chris’s mission is to empower creatives to make money doing what we love without selling our souls through his educational platform called The Futur. You’ll find a goldmine of business, design, and inspirational resources to help you thrive on your creative grind (he’ll tell you more about this and where you can get more info on your own, after this episode of course).

The content he and his team have dished out has amassed a global, loyal, and engaged tribe of over 600k on YouTube, 140k on The Futur’s IG, almost 200k on his personal IG, and 100k on Facebook.

Do a few hand exercises to loosen up so you can rack up your notes because we diving deep on topics like:

  • Setting BHAGS: Big Hairy Audacious Goals
  • Becoming the type of person who runs toward change instead of away
  • Embracing failure as the tuition you pay for success
  • Becoming known and remembered for something
  • Creating for a bigger cause, being a disruptor, producing and polishing turds, and more.

This episode is so much bigger than design, branding, increasing your rates, etc.

This one is the epitome of why it’s called the Perspective Podcast because Chris is going to:

  • challenge the lens through which you see the world
  • inject a TON of practical action steps to get you ten steps closer to where you want to be in life.

Please share this one with your friends and family if you found value in it.

Mar 18, 2021
If You Feel Like an Imposter, Keep Going
00:19:39

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/206

---

Do you ever feel like:

  • You don’t belong and question your existence?
  • An outsider forcing yourself to fit in?
  • You have nothing worthwhile to offer?

If so, you, my friend, are dealing with Imposter Syndrome…but you’re not alone.

This show has always been a form of journaling where I can work through shit I’m dealing with.

I always want to peel back the curtain and vulnerably share the season I’m in.

My hopes are to timestamp this moment and show you that EVERYONE second guesses themselves.

I’m also going to bake in some light bulb lessons, tips, and tactics I’ve learned to leverage these phases of imposter syndrome.

I want you to finish this one seeing Imposter Syndrome as:

  1. A season for big changes ahead of you.
  2. A chance to massively grow by leaning into the discomfort.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Mar 10, 2021
Efdot on Tips for Creating Value & Selling Your Artwork
00:52:16

To view the full episode show notes, visit:

 https://www.perspective-collective.com/perspectivepodcast/205

---

Creating Value With Your Work

Today’s guest, my good friend Eric Friedensohn, AKA Efdot, has blazed his own creative path over the years.

He’s a Brooklyn-based muralist, educator, merch slanger, fine artist, skateboarding savant, and freelancing wizard who’s collabed with big baller brands like Topps, Vayner Media, Pat Flynn, Skillshare, ConvertKit, and more!

More importantly, he’s a critical thinker and incredibly supportive friend.

In today’s episode, Eric talks shop on creating value with your work, getting started selling your work, and more.

If you’re feeling overwhelmed and looking for a sign that you’re on the right path, then we got you covered like a blanket with this one.

RESOURCES & REFERENCES

CONNECT WITH EFDOT

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Mar 03, 2021
Be a Turtle & Embrace the 3 Benefits of a Slow & Steady Grind
00:21:24

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/204

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

We all know the story of the Turtle and the Hare, right?

But I want you to remember, more specifically, how the Turtle took his sweet ass time and still won the race.

Today, I’m here to convince you to embrace your inner turtle. I’m sharing 3 benefits of taking the slow and steady turtle pace along your creative path.

Then I’ll top off this turtle sundae with some bonus tips. That way, we can hasten your pace to more quickly reach the end of your race.

So get out of your shell, and get ready to soak up these 3 Benefits of a Slow and Steady Turtle Grind.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Feb 24, 2021
Ben Jenkins of Warstic on Making Your Side Hustle Your Main Hustle
00:51:39

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/203

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

--------------------------------------------------------------------------

Making Your Side Hustle Your Main Hustle

Today’s guest, Ben Jenkins of One Fast Buffalo and Warstic has done a lot of things over his career. 

But he went from playing professional baseball as his bread and butter to building brand identities in the beverage, hospitality, and outdoors.

He has a pretty wild story, and there’s a lot of nuggets tucked away that you can apply to your creative grind.

In today’s episode, Ben goes deep on turning your side hustle into your main hustle, having patience, having work-life alignment, and more.

If you’re ready to stop asking for permission and start planting seeds you wish to reap on your own terms, then you’re going to vibe to this one.

RESOURCES & REFERENCES

CONNECT WITH BEN JENKINS

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon.

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Feb 17, 2021
Boss Dog on Escaping the 9-5, Finding Your Style, & Selling Merch
00:53:46

The Secret = Being Yourself in Your Brand

Today’s guest is my new creative brother from another artistic mother, Mikey McKennedy of Boss Dogg Art Department.

Mikey, and his partner-in-crime, Sam, are an independently owned and operated artist brand slanging some of the most incredible artwork plastered on the best merch in the universe.

When they’re not partnering with behemoths like Zumiez, they’re creating one-of-a-kind designs that are sure to inspire you to start living a life that’s true to yourself.

In today’s episode, Mikey goes deep on setting up a plan to escape the 9-5, pouring yourself in your brand, selling merch, and more!

If you’re ready to embrace yourself in your brand to make an impact work that feels like play, then you’re going to dig this one.

RESOURCES & REFERENCES

CONNECT WITH BOSS DOG

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Feb 10, 2021
BEST HITS | PP 125: Elizabeth Gray with 3 Tips for Growing Your Online Engaged Audience
00:45:12

If your social media game is boring, and your audience growth and engagement is basically non-existent...then we have on the perfect guest for you.

We have the insanely talented, introverted, cat-and-coffee loving lettering queen Elizabeth Gray of @TheGrayterGood on the show today to share her story. She’ll also blow your mind with her unique approach to building her online empire with a following of approximately 150k when this was recorded.

Today Elizabeth and I break down:

  • Her 3 tips for growing an engaged online audience
  • Building a theme centered around 5 buckets of interests
  • Setting expectations
  • Chasing what you want in life
  • Pizza, process, cats, and more

If you’re ready to dig deep into embracing and showing your true self in your work to attract like-minded souls in your tribe, then this episode was put into the universe for you.

RESOURCES & REFERENCES

CONNECT WITH LIZ

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Feb 03, 2021
Ruben Rojas on Not Living in Fear & Being Human in Your Brand
00:52:00

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/201

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

--------------------------------------------------------------------------

Living Through Love, Not Fear

Today’s guest owns the choice of living through love and not fear. He’s laser-focused on making an impact through spreading the message of love through art.

We welcome Ruben Rojas back to the show today. He’s a creative jock, fine artist, muralist, and a master slanger of motivational merch. He’s partnered with the likes of BMW, Reebok, Taco Bell, Anheuser-Busch, and more.

In today’s episode, Ruben goes deep on the importance of being you in your brand, navigating haters, selling merch, and more.

We also talk about his latest book: Living Through Love….which I’m giving away a copy to one lucky listener who simply shares this episode!

Tired of playing it safe and ready to make an impact with your work? Then you’re going to dig this one.

RESOURCES & REFERENCES


CONNECT WITH RUBEN

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jan 27, 2021
Invisible Creature on Success is Creating “Cool” Work You’d Want on Your Desk
00:48:10

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/200

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Thanks for vibin’ with me over the past 200 episodic adventures. Let’s celebrate with a monumental audio experience with today’s guest...

We welcome today, the new homie, Don of Invisible Creature, on the show.

He and his brother Ryan are backed by 4 Grammy nominations for packaging and have long list of big-name clients like Nasa, Lego, MTV, Xbox, Nike, and more.

Their toys and products are showcased major retail stores, and they’ve designed album art for some of the biggest musicians in the world.  

In this episode, Invisible Creature talks about creating what you want to see, the evolution of your style/voice, creating toys, and their latest book, Face the Music: 20 Years of Album Art.

If you’re ready to say yes to hiring yourself to create the type of work you want to create, then this episode was crafted specifically for you.

RESOURCES & REFERENCES

CONNECT WITH MORNING BREATH

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jan 20, 2021
Morning Breath on Showing the Work You Want & Keeping Print Alive
00:51:52

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/199

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Today’s guests, Doug and Jason of Morning Breath, own the print design game out of Brooklyn, New York.

When they’re not slaying work for brands like Stussy, Nike, Vans, Pepsi, and Adidas (to name a few), they’re bringing their ideas to life by throwing down on personal projects...which lands them more big projects.

Today, Morning Breath and I chat about:

  • Sharing their backstory and influences in their work.
  • Finding your crowd and building a long-term community.
  • Showing the work you want to attract.
  • Making time to work on something that’s important to you.
  • Keeping print alive in a modern world and so much more.

If you’re a fan of old school vibes with a new wave twist, then you’re going to dig this.

RESOURCES & REFERENCES

CONNECT WITH MORNING BREATH

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

 

Jan 13, 2021
3 Questions to Find the RIGHT Person Who’s PERFECT for Your Work (Community Building Series Pt. 3)
00:21:15

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/198

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Who doesn’t want that massive, cult-like celebrity following, right?

The old me dreamed of fame. The new me, if I’m being honest, is more like 23.3% “I want it” and 76.7% “Not at all.”

I’m more focused on building super-engaged small-to-medium-sized communities.

To grow one, it literally takes attracting ONE person at a time.

As we wrap up Part 3 of this Community Building Series, I’m giving you 3 questions to ask yourself for finding the RIGHT person that your work is PERFECT for. 

RESOURCES & REFERENCES

  ----

GET A GLOBAL PODCAST SHOUTOUT

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON

With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE

The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Jan 06, 2021
3 Types of Value to Get People to Care About Your Work (Community Building Series Pt. 2)
00:19:05

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/197

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Do you consistently share anything and everything, but people don’t seem to notice?

It’s hella easy to feel frustrated and defeated trying to get people to care about what you’re doing.

However, there’s one little secret I learned that radically shifted the way I create and share on social media.

That’s what today’s episode and part 2 in this Community Building Series is all about—leveraging the 3 Buckets of Value to start getting people to care about what you’re doing.

RESOURCES & REFERENCES

  ----

GET A GLOBAL PODCAST SHOUTOUT

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON

With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE

The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Dec 30, 2020
Why You Don’t Need a Massive Following to Be Successful (Community Building Series Pt. 1)
00:23:47

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/196

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Tired of feeling isolated and want a support system of people who care about you and your work?

Then you, my friend, are seeking to build an engaged community around you.

That’s why we’re kicking off a 3-Part Building an Engaged Community Series.

This series will:

  • Convince you that you DON’T need a massive following to be successful.
  • Give you the tools to build a small-to-mid-sized hyper-engaged community.
  • Guide you to being more intentional about WHAT you create, WHO it’s for, and HOW you share it.

Let me show you how your community can be your most powerful asset like it has been for me.

RESOURCES & REFERENCES

  ----

GET A GLOBAL PODCAST SHOUTOUT

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON

With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE

The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Dec 23, 2020
11 Lessons to Survive & Thrive as a Self-Employed Creative
00:36:42

FULL SHOWNOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/195

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

What I’ve Learned in My 1st Year of Doing Perspective-Collective Full-Time

Being self-employed is super dope, but it’s also over-glorified and insanely hard.

To be honest, most people aren’t cut out for it...and that’s okay!

That’s why, today, I want to recap the top lessons I’ve learned in my first year of doing Perspective-Collective full-time.

I’m going to keep this super raw and hella transparent—while, at the same time, planting seeds of hope and actions for you to slowly implement over time.

That way, you can take the necessary steps to prepare for this venture if that’s what you want to pursue. 

So here are my top 11 Lessons to Survive & Thrive as a Self-Employed Creative.

RESOURCES & REFERENCES

----

GET A GLOBAL PODCAST SHOUTOUT

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON

With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE

The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Dec 16, 2020
BEST HITS | PP 123: Jon Contino on The Secret to Making Good Work
00:57:15

FULL SHOW NOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/best-hits-123

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

When you’re on your creative grind, it’s important to get your hands dirty, make mistakes, and get lost in your work. This helps you develop your style, find your voice, and carve your niche. That, in turn, attracts commissions and people to your artistic mission and vision.

Jon Contino is someone who’s been doing cool shit before it was cool and unapologetically pours themselves into their work.

He’s a designer, letterer, illustrator, and branding sorcerer hailing from New York who conjures up dope work for massive brands like Nike, Coca-Cola, Tampa Bay Buccaneers, and AT&T through his Contino Studio Agency.

Today, Jon and I peel back the layers of:

  • What branding is and isn’t
  • His illustration process and humbling backstory
  • Creating good work that’s true to yourself
  • Being a design sponge outside of the internet
  • Turning flaws into strengths and more

If you need a boost to go the extra mile in showing your true self in your work, then this episode was made for you.

RESOURCES & REFERENCES

CONNECT WITH JON

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Dec 11, 2020
Molly Jacques on the Power of Digital Products & Passive Income
00:55:30

FULL SHOW NOTES

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/194

SPONSOR

Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Today’s guest is an expert in generating passive income off digital products and wants to help empower you to make it happen too.

We welcome Molly Jacques back on the show today. She’s made a name for herself in the commercial art/design world creating work for clients like Target, Nike, The New York Times, and Disney.

She’s made some significant shifts in her business to focus on helping creatives like you and me make good money creating digital products that make an impact on others.

In today’s episode, Molly and I cover:

  • Getting started creating digital products.
  • Being curious and embracing new, uncomfortable seasons in life.
  • The Know, Like, Trust, Sell content strategy.
  • Creatively thriving in a non-traditional world.
  • Freelancing, passive income, creative marketing, and more.

If you’re ready to break the starving artist mentality and turn on the marketing/biz switch, then this episode is for you.

RESOURCES & REFERENCES

CONNECT WITH MOLLY

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Dec 02, 2020
Grizzly Wheeler on Screenprinting, Betting on Yourself, & Leaving Your Mark
00:48:43

FULL SHOWNOTES
To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/193

SPONSOR
Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

Today’s guest is my brother Josh, AKA Grizzly Wheeler.

He’s crushing the screen printing game, and he’s the creative connect for big names slanging merch in our industry.

You’ve most likely seen him in your feed through your favorite artist’s posts of their new patches, pins, and screen printed goods. 

How has he put himself in this position? It’s all about the grind. 

In today’s episode, Grizzly and I cover:

  • The power of community and building relationships.
  • Taking a risk and leaving your mark.
  • Failing fast and learning faster.
  • Betting on and investing in yourself.
  • Screen printing, conferences, taking initiative, and more.

If you’re ready to risk it for the biscuit and shoot your shot, then this episode is for you.

RESOURCES & REFERENCES

CONNECT WITH GRIZZLY

----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Nov 25, 2020
Maddie Poppe on Overcoming Failure, Doubt, & Haters
00:50:56

FULL SHOWNOTES
To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/192

SPONSOR
Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

---

The homie Winston Churchill stated, “Success is stumbling from failure to failure with no loss of enthusiasm.”

Today’s guest could’ve quit, and no one would’ve blamed her. Then again, she wouldn’t be able to bask in the spotlight that she lives in today.

I’m talking about my new friend and family of the podcast, Maddie Poppe. You may know her as American Idol’s Season 16’s winner.

Not only is she an insanely talented singer and performer, but she still carries that approachable, down-to-earth, small-town Iowa vibe that makes her a fan favorite.

In today’s episode, Maddie and I cover:

  • The lowlights and failures that led to American Idol.
  • Understanding that YES lives in the land of NO.
  • Sticking to your gut and trusting the process.
  • Dealing with haters and doubters.
  • Her upcoming tour dates, merch, and more.

If you’re ready to accept that location doesn’t matter and you can chase what you want on your own terms, then you’re going to dig this episode.

RESOURCES & REFERENCES

CONNECT WITH MADDIE

 ----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Nov 18, 2020
Growcase of GARM Co. on Making Time to Pursue Your Creative Side Hustle
00:54:51

FULL SHOWNOTES
To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/191

SPONSOR
Visit https://garmcompany.com/scotty and use code Pizza20 to take 20% off their premium textures, brushes, fonts, and courses. This even works on SALE items!

-----

If there’s something you want to do in life, then do that shit.

The beauty of having a job that covers your expenses is that it frees you up to pursue what you want on the side.

Today’s guest, Emir Ayouni, is a prime example of someone who doesn’t make excuses and relentlessly makes the time to grind on his creative dream.

Not only is he one-third of the power trio, The Forefathers Group, but he’s the mastermind behind G.A.R.M. Company: a newly opened boutique-style shop for designer tools, resources, and goods crafted together with some of the most talented designers in the business.

In today’s episode, Emir and I cover:

  • Showing the work you want to get.
  • The power of sharing your process and existing on all platforms.
  • Investing in yourself, especially with the uncertainty of the world.
  • Not needing a fancy Art School degree to show you can do the work.
  • Leveraging your day job to fuel your side hustle dream, and more.

If you’re tired of settling and ready to make time to grind on what you want, then this episode is for you.

RESOURCES & REFERENCES

CONNECT WITH EMIR

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Nov 11, 2020
Pt. 2 Chasing What You Want - Side Hustler’s Coaching Student Special
01:17:06

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/190

-----

We’re picking back up where we left off with Part 2 of the Side Hustler’s Student Spotlight Special featuring my current Fall 2020 students.

I suggest hitting pause and going back to Part 1 to catch the program overview, action items, insights, and overall flow of the full convo.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 12 creatives like yourself master the art:

  • Leveraging your day job to fuel your dream job.
  • Treating your side hustle like it’s your full-time grind.
  • Overcoming the inner critic and promoting yourself and your work.

The Fall 2020 students you’re going to fall in love with are:

Today’s episode is a recording from one of our weekly, intense 3-hour Hot Seat calls broken into a 2-part series.

If you’re feeling stuck and isolated trying to figure out the next steps you need to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist at SideHustlersCoaching.com for details on the upcoming Spring 2021 fourth installment.

RESOURCE & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Nov 04, 2020
Pt. 1 Chasing What You Want - Side Hustler’s Coaching Student Special
01:33:13

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/189

-----

We’re back for round 3 of a back-to-back Side Hustler’s Student Spotlight Special featuring my current Fall 2020 students.

The Side Hustler’s Coaching Program is an intense 12-week boot camp where 12 creatives like yourself master the art:

  • Leveraging your day job to fuel your dream job.
  • Treating your side hustle like it’s your full-time grind.
  • Overcoming the inner critic and promoting yourself and your work.

The Fall 2020 students you’re going to fall in love with are:

Today’s episode is a recording from one of our weekly, intense 3-hour Hot Seat calls broken into a 2-part series.

If you’re feeling stuck and isolated trying to figure out the next steps you need to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist at SideHustlersCoaching.com for details on the upcoming Spring 2021 fourth installment.

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Oct 28, 2020
BEST HITS | Lisa Congdon on Standing Out, Imposter Syndrome, & Your Artistic Voice
01:03:42

Download your FREE Engaged Community Guide here.

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/best-hits-153

-----

Lisa Congdon was a late bloomer to the game but has used that as her advantage.

She's transformed into a profound illustrator, author, and speaker.

She whips up whimsical and vibrant art for top tier brands like Crate and Barrel, Facebook, Sonos, Lululemon, and more from her stomping grounds of Portland, OR.

Sure, she wins awards and crushes work for big-time names, but the two things I admire the most are:

  1. how she speaks on topics that are aligned to her values and belief systems
  2. how she shows up for the creative community and empowers people like you and me to tap into our potential.

Relax and take notes as Lisa is going to unload some serious knowledge on you like:

  • How your age and past experiences are your superpowers, not detriments
  • Tactics for overcoming imposter syndrome
  • The magic of pursuing your interests
  • Keys for standing out
  • Finding your artistic voice, consistency, UFOs, pizza, and more

Today’s episode is a permission slip to stop playing it small with your creative pursuits and uncomfortably step into your next version of creative genius.

RESOURCES & REFERENCES

CONNECT WITH LISA

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Oct 21, 2020
Aaron Draplin on Building Your Creative Empire on Your Own Terms
01:14:09

Download your FREE Engaged Community Guide here.

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/188
-----

FACT: No one is going to make it happen for you.

Today’s guest, Aaron Draplin of Draplin Design Co., has built an empire of consistently showing up and doing the work.

He needs no formal introductions, because for a hot minute now, he’s cemented himself as a creative industry juggernaut wielding a big old burly beard of fire and fury.

In today’s episode, Draplin and I go deep on:

  • Pursuing something when you don’t know the outcome.
  • Doing it for the hell of it and learning to love it.
  • Why you don’t need the BIG degree to make shit happen.
  • Using your time wisely and being productive.
  • Paying off debt, showing the ugly, and more.

If you’re ready to avoid instant gratification, put in the work, and have some fun with your creative pursuits, then this one is for you.

RESOURCES & REFERENCES

CONNECT WITH DRAPLIN

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Oct 14, 2020
Brethren Design Co. on Slow Building Your Side Hustle + Freelancing Tips
00:56:13

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/187

-----

Today’s guests, Jeremy and Jordan Coon of Brethren Design Co., know what the slow and steady grind looks like, and the results speak for themselves.

They’re side-hustling brothers slanging bold type, illustrations, and branding that lives up to their motto: Design That Smokes.

In their first two years of business, they’ve already collabed with names like Adobe, Guy Fieri, Slice Beer Co., and Julian Edelman!

And...the icing on the cake...they’re building their empire OUTSIDE of their day jobs!

In this episode, Jeremy, Jordan, and I go deep on:

  • The foundation, safety net, and protection side hustling provides
  • Freelancing tips galore (and what not to do)
  • The power of under-promise and over-deliver
  • Pushing yourself, despite not knowing the outcome
  • Abundance mindset, time management, and more

If you’re tired of playing it safe and want to make shit happen with your creative pursuits, then you’re gonna find a lot of gold in this episode!

BONUS: Save 20% off any BDC font purchase using the code PIZZABAGELS thru 10/11.

RESOURCES & REFERENCES

CONNECT WITH BDC

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Oct 07, 2020
KiriLeigh Jones on Turning Everything into a Canvas & Sharing Your Process
00:50:22

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/186

-----


Today’s guest, KiriLeigh Jones, isn’t afraid to share her work nor flex her talent on anything that can become a canvas.

She’s a creative free spirit who spreads good vibes throughout the world with her vibrant and hella detailed masterpieces.

When she’s not making a statement painting insane murals, she’s drawing or painting on shoes, skate decks, human body parts, bikes, or pretty much whatever she can get her hands on.

In this episode, Kiri and I go deep on:

  • Saying yes and figuring it out.
  • Turning anything into a canvas to experiment on.
  • The power of sharing your process.
  • Good vibes and authenticity vs. toxic positivity.
  • Mural resources, meditation, and more.

If you’re interested in painting murals or just expressing your creativity on a bigger level, then you’re going to dig the energy Kiri brings to this one.

RESOURCES & REFERENCES

CONNECT WITH IAN

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Sep 30, 2020
Ian Paget of Logo Geek on Taking Your Side Hustle to Full-Time Dream Job
00:58:24

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/185

-----

Ian Paget of Logo Geek believes in shooting your shot and dying with no regrets.

He pursued his interests, built his brand reputation, and elevated his craft over the years to the point where he’s a household name in the world of logo design.

He has a fascinating story of how he grew his side hustle into his full-time dream job of logo design while simultaneously growing a Twitter community of ~100k and a Facebook family of ~10k around it.

In this episode, Ian and I go deep on:

  • Leveraging your day job to fuel your dream job.
  • Not having to be perfect to get started.
  • Creating a routine system for yourself.
  • Preparing to make the full-time leap.
  • Not dying with regret, the love for logos, and more.

If you’re ready to get started or take the next step in your side hustle pursuits, you’re going to find a lot of gold in this one today.

RESOURCES & REFERENCES

CONNECT WITH IAN

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Sep 23, 2020
30+ Ways to Make Side Hustle Money to Save, Invest, or Pay off Debt Quickly
00:38:20

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/184

-----

Looking for ways to generate extra side income to build up your savings or attack debt, so you can take the full-time grind leap one day?

Today, we’re breaking down both fast AND mid-to-long term money-making ideas to generate cash both creatively AND non-creatively.

That way, you can invest in your personal growth and development AS WELL as putting yourself in a position to possibly make the leap to doing your thing full-time one day.

Bonus: At the end of the episode, I also toss in some Smart Money Moves to help you take control of your finances.

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Sep 16, 2020
Donna Adi on Creating for Yourself vs. Chasing Trends & Money
00:46:37

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/183

-----

Monetizing something from the jump can easily suffocate the joy from the process of play.

Today’s guest, Donna Adi, gave herself permission to play. This sparked incredible success for her and set the tone for a highly desired new art style.

She’s an insanely talented artist and storyteller who combines vibrant illustrations with lifestyle and fashion photography.

What started off as a hobby has led to her flexing her unique style with major brands like Puma, Google, Michael Kors, and Nike.

In this episode, Donna and I go deep on:

  • Creating for you vs. following trends.
  • Focusing on the passion over making money in the beginning.
  • Going with your gut and chasing what scares you.
  • Time management, productivity, and avoiding distractions.
  • Mindset, confidence, finding your style, and more.

If you’re ready to focus on doing YOU vs. worrying about what everyone else is doing, then this episode was made for you.

RESOURCES & REFERENCES

CONNECT WITH DONNA

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven framework that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

  • G.A.R.M. Co. - Use PIZZA20 for 20% OFF premium courses, brushes, textures, and fonts. Shop here.
  • Engaged Community Guide - A FREE guide for growing an audience around you and your work. Download here.
  • Happy Money Course - Generate passive income by transforming your artistic passion into a digital product. Enroll here.
  • The Lettering Pricing Handbook - A handbook and video series helping letterers get paid their worth. Purchase here.
  • Lauren Hom’s Classes - Use PERSPECTIVE10 for 10% OFF Lauren’s premium classes. Shop here.
  • Design Cuts - Download your FREE Ever-Expanding design resources bundle pack. Download here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Sep 09, 2020
Having a Pro Mindset & Taking Action | Blaze Your Own Path Series Pt. 3/3
00:19:35

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/182

-----

Part 1/3 of The Blaze Your Own Path Series was all about getting started, believing it’s possible, and breaking away from the lie you’ve been sold.

Part 2/3 was about investing in yourself and finding what works best for you vs. mimicking your idol’s footsteps.

We close the series with Part 3/3 which focuses on breeding a pro mindset and taking massive, uncomfortable action.

The goal of this episode is to empower you to:

- Eliminate victim mentality

- Gain a mental edge and taking initiative in life

- Take yourself and your work more seriously

No one is going to make your creative dream happen for you.

Keep your eyes on the prize, be persistent, and stay in the game—your breakthroughs will come.

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.

LISTEN ON YOUR FAVORITE PODCASTING APP

CONNECT WITH ME

CREDITS

Aug 26, 2020
Finding What Works Best for YOU | Blaze Your Own Path Series Pt. 2/3
00:16:20

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/181

-----

Last week, Part 1 of this series was all about getting started and believing that whatever you want to accomplish creatively is possible for you.

You gave yourself permission to explore the early stages of your creative dream WITHOUT trying to monetize it right from the jump.

In Part 2, we’re laying the foundation for how you intentionally and authentically show up as yourself in your work.

We do this by:

  • Understanding there’s no one-size-fits-all creative career path
  • Leveraging parts of other’s success versus copying it step-by-step.
  • Doing the hard work of investing in your growth and reaping the benefits.

Part 3 next week closes the series with how to attain a pro mindset while taking massive, uncomfortable action.  

RESOURCES & REFERENCES

-----

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FREE TOOLKIT TO SIDE HUSTLE FREEDOM
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JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
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PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
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BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.

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CREDITS

Aug 19, 2020
Chasing Your Creative Dream | Blaze Your Own Path Series Pt. 1/3
00:29:01

To view the full episode show notes, visit: https://www.perspective-collective.com/perspectivepodcast/180

-----

I’m making a safe bet that you’re listening to this podcast because you feel creatively called to do something MORE in life.

That’s why, today, I’m stoked to kick-off my latest episodic adventure called the Blaze Your Own Path Series.

My hopes and intentions are to:

  • Inspire you with my story so you too can blaze your own path to side hustle success.
  • Destroy your beliefs of what you’re capable of accomplishing.
  • Motivate you to take massive, uncomfortable action to chase what you want on your own terms.

Part 1 is all about getting started, believing it’s possible, and breaking away from the lie you’ve been sold.

Next week, Part 2 of the series is about intentionally and authentically showing up, finding out what works best for you, and discovering your unique path.

RESOURCES & REFERENCES

-----

GET A GLOBAL PODCAST SHOUTOUT
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 

JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.

PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.

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CREDITS

Aug 12, 2020
Never Made on Building Your Creative Dream From Scratch
00:59:30

What’s your definition of success, and how do you know when you’ve “made” it?

What if you hit your big target, yet never truly “make” it, because you’re always hunting another bigger target to aim for?

That’s the goal of my homie Francisco Reyes, the mastermind behind the alias Never Made. 

His side hustle pursuits have landed him big time collabs with the likes of The Hundreds, Obey Clothing, Red Bull, The Los Angeles Clippers, Disney, Zumiez, and Urban Outfitters to name a few.

In this episode, we go deep on:

  • Valuing hard work and “earning” it
  • Making enough noise to be seen (in a non-sleazy way)
  • Creating meaningful work that makes an impact
  • Planting seeds and speaking things into existence
  • Selling merch, creating for yourself, and more.

If you’re ready to roll your sleeves up, do the work, and play the long game, you’re going to dig this episode.

RESOURCES & REFERENCES

Trademarking Information  -  https://www.uspto.gov/  

CONNECT WITH FRANCISCO

-----

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Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.


FREE TOOLKIT TO SIDE HUSTLE FREEDOM
6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.


FINANCIALLY SUPPORT THE SHOW ON PATREON
With as little as your weekly cup of coffee, you can support the growth of this show by backing us on Patreon. 


JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS
Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your family is waiting.


PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.


BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates)

RETRO SUPPLY  -  Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

DESIGN CUTS  -  Get your FREE Ever-Expanding design resources bundle pack here.


LISTEN ON YOUR FAVORITE PODCASTING APP


CONNECT WITH ME


CREDITS

Aug 05, 2020
Lauren Hom on Why Freelancing Isn’t the Only Path for Creative Success
01:03:57

Save 10% on Passion 2 Paid Enrollment

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Lauren Hom on Why Freelancing Isn’t the Only Path for Creative Success

Feeling overwhelmed that freelance is the only path to creative success?

It’s easy to feel that way based on the many stories from those crushing it in the creative industry.

But what if...there were other paths you could take or create on your own terms?

Luckily, we will talk about all these different paths and more because Lauren Hom joins us for round two on the podcast.

Get ready to take a shit ton of notes as we chat about:

  • Why freelancing isn’t your only option
  • Balancing creating and marketing yourself
  • Building confidence by taking action
  • Laying your foundation with passion projects
  • Marketing for creatives, and more.

If you’re ready to grow your creative pursuits by mixing marketing with your passions, then today’s episode is for you.

CONNECT WITH LAUREN

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

*Retro Supply *(affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

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Jul 29, 2020
Do the Work & Suck Butt Now to Grow—There Are No Cheat Codes!
00:11:50

Do the Work & Suck Butt Now to Grow—There Are No Cheat Codes!

Sadly, breakthroughs don't magically manifest in 2 minutes like those 10 for $10 Frozen Banquet TV Dinners (those are gross BTW).⁣⁣

⁣⁣Yet, so many creatives want immediate results when they haven't paid their dues.⁣⁣

And that’s what today’s episode is all about:

  1. Accepting that there are no cheat codes to unlock your creative breakthrough.
  2. You gotta invest the time and energy to get the results you want.

True growth and success come from putting in the work.

We’re driving home the importance of persistence and patience with this one.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

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Jul 22, 2020
James Martin on Sharing Your Process & Giving Yourself Time to Grow
00:52:45

James Martin on Sharing Your Process & Giving Yourself Time to Grow

So many creatives want a get rich quick pill or a hack to overnight stardom. There are no cheat codes, and today’s guest is living proof that good things take time.

I’m talking about one of my new BFFs and logo legend, James Martin. He’s known for his one-of-a-kind hand-drawn logo concepts and the visual delivery behind his uplifting design and thought process.

On today’s episode, we chat about:

  • The power of sharing your work and process
  • Navigating your own road on your own terms
  • How to overlap art and design
  • Allowing yourself and work to be shit
  • Logo design, always progressing, veganism, and more.

He’s got an insanely valuable resource called the Logo Black Book he’s giving away for free over at LogoBlackBook.com. More on that later.

If you’re ready to play the long game and reap the rewards along the way then this episode was crafted for you.

Connect with James

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

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Jul 15, 2020
BizBuds Tom Ross & Mike Janda on Creating a Great Personal Brand
01:07:38

BizBuds Tom Ross & Mike Janda on Creating a Great Personal Brand

Today, we’re joined by two marketing wizards who thrive on helping creatives like you and me get strategic about what we’re passionate about.

I’m talking about Tom Ross and Mike Janda of the Biz Buds Podcast. On their podcast, they share their journeys from struggling to freelance to running multi 7-figure businesses, and the lessons picked up along the way.

Get ready to take some notes as today, we chat about:

  • How to build a great personal brand.
  • Finding better clients and making more money
  • Figuring out what lights you up.
  • The power of sharing the real you.
  • Niching down, creative entrepreneurship, and more.

If you’re ready to put in the work to create an impactful, sustainable, and successful creative career, then this episode is for you.

Connect with Tom & Mike

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

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Jul 08, 2020
2 Ways to Get Creatively Unstuck & Unlock Your Next Big Breakthrough
00:20:58

2 Ways to Get Creatively Unstuck & Unlock Your Next Big Breakthrough

You Don’t Need Permission to Make Your Dream Happen

Are you fed up with being creatively stuck?

Are you ready to stop consuming and take massive action?

If so, today’s episode is all about staying active and open on your creative grind, so you can get that breakthrough you’ve been wanting for a hot minute now.

They’re the two catalysts for the type of success you deeply desire, and both have been pivotal for any type of creative biz breakthroughs I’ve had.

My goal today is to get you creatively unstuck by getting you to:

  1. Stop seeking permission to make shit happen for yourself.
  2. Stay open to embrace uncomfortable change.
  3. Be prepared and ready for new opportunities to come your way.

Pacing Yourself

Before we dive deep, I want to preface this upfront:

Taking breaks along the way is hella important to avoiding burnout, staying out of creative funks, and throwing in the towel on your pursuits.

Staying active is important, but so is pacing yourself—it’s a slow and steady grind when you’re working on your dream.

Staying Active (and Patient)

With that being said, staying active means consistency and taking initiative in my world.

Consistency

To me, being consistent versus going hard AF in short bursts of intensity is far more beneficial.

The latter leads to burnout and long gaps of inactivity (inactivity is horrible for building a name for yourself).

Consistently showing up (even if it’s just 15 minutes to an hour a day) generates small wins and mini-milestones.

When you string these W’s together, you generate momentum.

Momentum over the years is what leads to those huge career-shifting breakthroughs.

Taking Initiative

An important reminder you may need to hear today is: You don’t need anyone else’s permission to chase what you want.

If I had waited for permission to share my work, blog, speak, teach, podcast, or coach, I’d still be at a day job complaining about how unfulfilled and how broke I was.

My biggest regret is not taking massive action sooner.

If you’re creatively stuck right now, I encourage you to:

  • Stop waiting for permission to make shit happen for yourself.
  • Take the initiative to manifest your own opportunities.
  • Create the work you want to see in the world.
  • Hire yourself for the type of work you want to get hired to do.
  • Share the message you’ve been too scared to share.

No one is going to hand your dream to you, so it’s on you to make it happen.

If you’re struggling to take the first step, try this effective, yet morbid exercise:

Simply imagine yourself on your deathbed...yup.

While you’re lying there, look back on this very moment of uncertainty.

Is this going to be something you regretted never pursuing?

That usually can help reframe the petty reasons holding you back from taking your shot.

Staying Open

Maybe you’re in the position where you’ve been active, yet you’re seeing little-to-no traction over time?

Or maybe you’re the type of person who is so dead set on one path that you’re missing the signs that you’re meant to do something else?

Staying active is hella important, but staying open for unexpected opportunities, new relationships, and uncomfortable risks are the catalyst for shit to really pop off.

It’s easy to get shiny object syndrome. You bounce around from one thing to the next without fully committing and giving the one thing that had promise time to grow during a season (aka niching down).

It’s also easy to get so far pigeon-holed and too comfortable in what you’re doing that you’re blinded to the big opportunity in front of you.

I’ve been on both sides of the fence over the years, but learning to actively embrace and welcome the unexpected is what surged my creative career forward—especially 2019 through 2020.

Reminding People You Exist

After an injury robbed me of my football career in college, I’ve been tirelessly searching for my identity as a creative.

I pretty much have tried everything: drawing tattoos, starting a clothing brand, designing logos/branding, website design, calligraphy/wedding chalkboards, selling my own products/merch, creating digital goods, blogging, teaching, speaking, podcasting, affiliate marketing, and now coaching.

Even when quitting seemed like the best option, I constantly stayed active and open to testing and experimenting with new creative paths until something stuck.

When shit wasn’t popping off, I continued to share my work and push forward even if I didn’t have my style, voice, and groove mastered (which I still don’t today).

Staying open and actively pursuing new opportunities to quickly fail, grow, and learn helped me:

  • Remind people I existed because I consistently was sharing something creative.
  • Build a name for myself and gain some clout as an artist/designer.
  • Grow my side hustle to a full-time grind and build incredible relationships along the way.

The Answers Are in Front of You

The biggest thing I’ve learned over my 10 years of finding my groove after college and 6 years of doing Perspective-Collective is this:

The more you consistently show up, take initiative, and stay open to the unexpected, the answers will reveal themselves over time.

The answers will come in the form of opportunities, risks, and relationships that unlock the next level for you to conquer.

It’s on you to show up when it’s not convenient, be aware of the signs/omens, and have the heart and guts to act in the direction your intuition is guiding you.

Chase it On Your Own Terms

You don’t need someone’s permission to make shit happen in your life.

Stay open to:

  • Understanding when something isn’t working.
  • Trying new avenues that make you uncomfortable.
  • Finding new resources to learn and grow.
  • Being challenged on the lens in which you view the world or a specific subject.
  • Admitting that you’re not investing the effort to make your dream happen.

Once you find the next path, take massive action with no regrets.

Get that breakthrough you’ve been wanting but never gave yourself the chance to chase it.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

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Jul 01, 2020
Zulfa of The Cosmic Feminist on Creating Connection With Your Brand
00:48:19

Zulfa of The Cosmic Feminist on Creating Connection With Your Brand

It’s extremely hard to gain traction in your creative pursuits if you don’t connect with what you create.

How can you attract your ideal client or connect with your true tribe if you don’t show up as yourself both in-person AND online?

Today, I’m stoked to share the story of my friend Zulfa. You may know her as The Cosmic Feminist.

She’s a badass illustrator based in Washington D.C.​

Her coined term Cosmic Feminism refers to her fascination with the Universe & her support for women’s rights and empowerment on a cosmic proportion.

I’ve watched her Instagram blow up over the past year because she’s tapped into her voice and artistic style.

She’s now crushing it in the merch game through her cosmic shop and working with socially conscious organizations that align with her values and beliefs.

On today’s episode, we chat about:

  • The power of niching down.
  • Building your buckets of interest.
  • Trusting your instinct.
  • Creating connection by being you.
  • Selling products, sushi, and more! 

If you’re tired of playing it safe and ready to connect with your true self so you can connect with others, then this episode was made for you.

Connect with Zulfa

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

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Jun 24, 2020
REPLAY: Pt. 3/3, Stop Brewing a Latte Excuses & Make it Happen
00:27:23

REPLAY: Pt. 3/3, Stop Brewing a Latte Excuses & Make it Happen

For those just tuning in and aren’t in the loop with the last two weeks, I’m currently in the middle of a mini-hiatus with the birth of our daughter!

Today, you’re hearing the final conclusion of Part 3 of The Coffee Caffeinated Kick Series!

This series is the perfect brew to keep you grounded and ready to take your creative pursuits to the next level.

I highly recommend checking out Part 1 and 2, but if you don’t wanna, this one is still a killer episode on its own!

We’re back on next week with episode 173 featuring the incredibly talented Zulfa, AKA The Cosmic Feminist!

So here we go with Pt. 3: Stop Brewing a Latte Excuses & Make it Happen.

Note: Read the full original episode as a blog post here.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

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Jun 17, 2020
REPLAY: Pt. 2/3, Espresso Yourself By Any Beans Necessary
00:22:32

REPLAY: Pt. 2/3, Espresso Yourself By Any Beans Necessary

If you’re just tuning in and missed last week’s announcement, my daughter has been born!

I’m taking 3 weeks off from kicking out new content for the podcast.

Instead of radio silence, I’m running one of my favorite 3-part solo episodes called The Coffee Caffeinated Kick Series.

This series is just as timely as ever while people slowly put their lives and creative pursuits back together.

So here we go with Pt. 2: Espresso Yourself By Any Beans Necessary.
 

Note: Read the full original episode as a blog post here.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

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Jun 10, 2020
REPLAY: Pt. 1/3, Good Things Happen to Those Who Grind
00:22:21

REPLAY: Pt. 1/3, Good Things Happen to Those Who Grind

Let’s keep it real, transparent, and punchy!

As I prep this, my daughter could be here any day now! Dope, right?

Honestly, I’ve been busting my biscuits day-in and day-out since I’ve started doing my thing full-time in 2020—all with the mindset to grind to provide for my family until Little Pizza Roll #2 is born.

I decided, once she was born, I could pump the brakes, rest, and soak up some family time.

Which is EXACTLY what I’m doing: I’m taking 3 weeks off from kicking out new podcast content.

HOWEVER, I didn’t want to leave people hanging. So, I’m dipping into the archives and re-sharing a popular 3-Part episode series I dropped in late 2018 called The Coffee Caffeinated Kick Series!

It’s punchy, raw, and extremely action-oriented...perfect for those who are finding their creative groove again due to The ‘Rona.

The podcast will be back and better than ever with new material late June!

Thanks for your understanding and continued support.

In the meantime, here’s Part 1: Good Things Happen to Those Who Grind.

Note: Read the full original episode as a blog post here.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

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Jun 03, 2020
Jimbo Bernaus on Tips for Making Passive Income With Digital Products
00:55:56

Jimbo Bernaus on Tips for Making Passive Income With Digital Products

What works for someone else...may not work for you.

You have to constantly keep experimenting and not be afraid of failing.

Failure leads to progress.

Today’s guest is someone who has constantly experimented and finally found the thing that works best for his creative pursuits.

I’m talking about my homie,  Lord of Ludicrous Letterforms, with the loveliest locks of hair...Jimbo Bernaus!

Jimbo is a lettering artist, designer, and half of Shout Bam, a creative business with his partner Tea. He also happens to specialize in blasting people’s eye sockets with wide ranges of colors.

He’s made a name for himself in the past year in the Procreate and Affinity Brush world with heavy-hitting products like the Rough & Raw Brush Set, Fade & Shade Brush Set, The Kickoff Lettering Toolbox, and more.

On today’s episode, we chat about:

  • How to know what your audience wants.
  • Making passive income on digital products.
  • The power of an email list.
  • The importance of trial and error.
  • Diversifying income streams, font making for beginners, finding your style, and more!

If you’re curious about how you can diversify your income and offerings and serve your audience, then this episode was made for you.

Connect with Jimbo

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

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Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

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May 27, 2020
3 Crucial Lessons for Your Creative Pursuits During & Post Quarantine
00:21:19

3 Crucial Lessons for Your Creative Pursuits During & Post-Quarantine

Life has been a rollercoaster since shit started hitting the fan in early March.

If you’re like I am, your entire routine was tossed to the curb, flattened by an 18-wheeler big rig truck, and then washed into the sewers with rats and poop.

You’ve had to learn how to respond, adapt, and evolve when this adversity caught you with a Mike Tyson uppercut to the chin.

There are 3 crucial lessons I’ve learned during quarantine that I know you’ll be able to relate to.

*The goal is to: *

  1. Empower you to survive and thrive once the dust settles.
  2. Become pandemic proof and on your creative pursuits.
  3. Give yourself permission to rest so you can fight another day.

No. 3 has been my biggest weakness that I’m working on the most moving forward.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

*Retro Supply *(affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

*Design Cuts *(affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

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May 20, 2020
Lincoln Design Co. Shares Their Identity Process + Logo MAYhem Special
01:04:23

Lincoln Design Co. Shares Their Identity Process + Logo MAYhem Special

In the world of design, April Showers don’t bring May Flowers...they bring a heavy-hitting logo-centric May episode. 

My Lincoln Design familia is back for Round 3 for a special Logo MAY-hem Edition (Round 1: EP 41, Round 2: EP 155).

Lincoln Design Co., an industry-leading juggernaut, crushes the dopest identity systems, branding, packaging, merch, and more.

They slay design dragons for the biggest brands in the world like Hasbro, Mattel, Disney, Harley, Nike, WWE, Google, and more.

Today, we’re peering into the brains of the Lincoln team and break down their logo identity as seen in their hella popular: Logo Mayhem Book.

NOTE: Get 10% OFF everything in their shop, especially this Logo Mayhem Book, with promo code Perspective10.

In this episode, we also talk about:

  • Getting inside the client’s mind.
  • Advice for young designers.
  • Logo tips and strategies.
  • Showing the work you want to attract.
  • Lincoln’s inspiration, personal branding, making moves during a crisis, and more.

If you’re a fan of their work or just a logo lovin’ junkie in general, then you’re going to love this one.

Connect with Lincoln Design Co.

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

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May 13, 2020
James Lewis on Creating Engaging Content That People Share Like Crazy
00:54:08

James Lewis on Creating Engaging Content That People Share Like Crazy

There are 3 important lessons I’ve learned along my creative grind:

  1. Your creative dream won’t manifest overnight
  2. The process is more important than the destination
  3. Being consistent and willing to fail leads to breakthroughs OVER TIME

If you can embrace these truths, then you have a wildly successful creative career ahead of you.

Today’s guest, James Lewis, is a prime example of someone who’s embraced these 3 lessons and is tapping into new breakthroughs year after year.

As I record this, he’s amassed an Instagram following of just shy of a million followers and a massive following of 2 million on TikTok..

Safe to say, James knows what he’s doing when it comes to creating engaging content that gets shared like wildfire.

Take notes as we’re about to dive deep on:

  • Crafting a killer content strategy
  • Setting expectations and building an audience
  • Creating content that thrives on different platforms
  • Analytical awareness and consciously consuming
  • Experimenting, being consistent, having a vision, TikTok, and more

Connect with James

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

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May 06, 2020
Josh Sullivan on How to Build a Successful Creative Business
00:54:49

Josh Sullivan on How to Build a Successful Creative Business

Whose path are you following right now:

  • The path of someone you highly admire and draw a lot of inspiration from?
  • The path you’ve been blazing on your own terms?

No doubt, success leaves clues...but I’d advise you to steer away from building your creative empire based on the coattails of someone else’s achievements.

You can take inspiration and learn from others all day, but inject your secret sauce and make it unmistakably your own.

That’s why I respect today’s guest so much—he’s a rising juggernaut you should take notice of in the creative realms.

I’m talking about my brother, Josh Sullivan, slaying design dragons out of Springfield, Missouri (Not Illinois)...

He operates under the identities of:

  1. Fried Design Company which specializes in Vice for Brand Identity, Packaging, Illustration, and Apparel
  2. Supper Agency which specializes in premium Brand Strategy, Design & Identity, and Advertising

Not only is Josh a G with his design/illustration skills, but he’s a straight-up nerd with the business side of things too (you know, the things most of us struggle with).

Take notes as we’re about to dive deep on:

  • Being your own client and hiring yourself.
  • Forging your own path.
  • Making marketing easy with brand strategy.
  • Finding your permission to win.
  • Paying your dues, pricing scenarios, pizza, paranormal shit, and more.

If you’re ready to take the next steps in growing your creative business, this episode was made for you.

Connect with Josh

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts  (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

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Apr 29, 2020
Melinda Livsey on How to Attract and Serve Your Ideal Client and/or Tribe
00:49:58

Melinda Livsey on How to Attract and Serve Your Ideal Client and/or Tribe

It’s extremely hard to gain traction and see progress if you’re not sure:

  • Who your work, product, or service is for
  • What your secret sauce is that sets you apart
  • The value you provide and why someone should care

Regardless if you’re a side hustling artist, designer, or freelancer, these should be top of mind if you want to win in the short-term and thrive in the long-term.

These are all pieces of a puzzle in the greater jigsaw of Brand Strategy.

Luckily, today’s guest is a wizard in this world.

I’m talking about Melinda Livsey, founder and creative director of Marks & Makers, and a valuable asset to Chris Do and The Futur and their ongoing series, The Process.

She went from designing identity systems to getting paid by her ideal clients to help them accomplish their big target goals and shape their bigger picture.

Today, Melinda’s here to simplify this complex Brand Strategy monster and parallel it to attracting and helping our ideal clients and/or tribe.

Get ready to take notes and we dive deep into:

  • Brand Strategy for Dummies 101
  • Determining who your work or service is for
  • Pinpointing your unique key differentiator (AKA your secret sauce)
  • Understanding and communicating the value you provide
  • The power of your story, teaching what you know, books, pizza, and more.

This episode is going to give you some solid, actionable steps to take your ambitious side hustling pursuits to the next level.

Connect with Melinda

Free Toolkit to Side Hustle Freedom

6 FREE resources to help you grow an audience and build a profitable creative side hustle outside your day job. Download here.

Purchase The Side Hustler's Handbook PDF Course

The proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough. Purchase here.

Get a Permanent Podcast Shoutout

Become a future Listener of the Week by Subscribing and leaving a Rating & Review on Apple Podcasts/iTunes here.

Best Deals on the Best Design Resources

Retro Supply (affiliate)  - Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources. Shop here.

Design Cuts (affiliate) - Get your FREE Ever-Expanding design resources bundle pack here.

Join the Private Facebook Community for Creators

Join a like-minded FREE global community of kickass creators and take your side hustle to the next level. Your tribe is waiting.

Connect With Me

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Apr 22, 2020
Meg Lewis on How to Thrive by Being Yourself in Your Creative Work
00:57:29

Meg Lewis on How to Thrive by Being Yourself in Your Creative Work

Meg Lewis is a rad freelance brand designer, motivating mentor, creative cheerleader, and wicked dancer who injects fun into whatever she touches out of Minneapolis, MN.

I respect and admire the impact she’s making on the world through her books, videos, workshops, and talks titled Full Time You...and a new workshop called Find Your Personal Style.

Today, Meg and I peel back the layers on the topics of your journey of self-discovery, using fear as fuel, finding your superpowers, and more!

Stick around to the end to find out how you can win a Digital Version of the Full Time You Self-Discovery Workbook and Video Series!

View the full show notes: https://www.perspective-collective.com/166

CONNECT WITH MEG
► Instagram https://www.instagram.com/darngooood/?hl=en
► Website https://darngood.co/
► Twitter https://twitter.com/darngooood

FULL TIME YOU WEBSITE
https://www.fulltimeyou.co/

LISTEN TO MEG’S PODCASTS | Dribbble Overtime | Sit There & Do Nothing
https://dribbble.com/overtime
https://sitthereanddonothing.com/

-
DOWNLOAD YOUR FREE GUIDE TO SIDE HUSTLE FREEDOM
6 Resources designed to help you create a killer side hustle and elevate your brand outside your day job: http://sidehustlefreedomguide.com/

-
PURCHASE THE SIDE HUSTLER’S HANDBOOK PDF COURSE
Here’s the proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough: http://sidehustlershandbook.com/

-
BECOME LISTENER OF THE WEEK 
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on iTunes here: http://bit.ly/SubscribetoPodcast

-
GET THE BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates) 
Retro Supply ► Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources: http://bit.ly/RetroSupplyScotty  

Design Cuts ► Get your FREE Ever-Expanding design resources bundle pack: www.perspectivebundle.com

-
JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS 
Get around like-minded creatives all over the world sharing their work, resources, tips while providing feedback and encouragement to take your side hustle to the next level: http://bit.ly/P-CFacebook

-
STAY CONNECTED
Instagram ►  http://bit.ly/IG_PRSPCTV_CLLCTV
Podcast Instagram ► http://bit.ly/IG_PerspectivePodcast
TikTok ► https://bit.ly/PCTikTok
Pinterest ► http://bit.ly/P-CPinterest
Twitter ► http://bit.ly/P-CTwitter

-
CREDITS 
Music  ► Blookah (https://soundcloud.com/blookah)
Executive Assistant  ► Paige Garland (https://www.instagram.com/jpaigegarland/)
Photo & Video Specialist  ► Colton Bachar (https://www.instagram.com/wrktocreate)
Animation Specialist  ► Greg D'Amico (https://www.instagram.com/gmdamico)

Apr 08, 2020
In-Q on Inquiring Within - Working on Yourself Means Working on Your Art
01:02:06

In-Q on Inquiring Within - Working on Yourself Means Working on Your Art

Have you ever been so passionate about something that no type of struggle, rock bottom, or gutter can keep you from pursuing it?

That’s how it played out for today’s special guest, Adam Schmalholz aka In-Q, a national award-winning poet, spoken word juggernaut, storytelling savant, and multi-platinum songwriter for artists like Selena Gomez, Miley Cyrus, Mike Posner, and Foster the People.

I’ve witnessed the profound impact his stories, poems, and even witty humor can make on us hungry humans who desire to create change...especially on someone like you.

I wanna see your notes on this one as In-Q goes deep on: celebrating your vulnerability, operating from excitement versus fear, and creating for glory over impact.

-
CONNECT WITH IN-Q
Instagram ► https://www.instagram.com/inqlife/?hl=en
Web ► https://in-q.com/
Shows ► https://love.consciouscityguide.com/inq

BUY HIS BOOK

Amazon ► https://amzn.to/2WctJe3

-
DOWNLOAD THE SIDE HUSTLER’S HANDBOOK PDF COURSE
Here’s the proven blueprint that’ll help you gain clarity, confidence, and a mental edge to unlock your biggest side hustling breakthrough: http://bit.ly/SHHBLearnMore

-
DOWNLOAD YOUR FREE SIDE HUSTLER’S WAR CHEST
6 Resources designed to help you create a killer side hustle and elevate your brand outside your day job: http://bit.ly/SideHustlersWarChest

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BECOME LISTENER OF THE WEEK 
Become a future Listener of the Week by Subscribing and leaving a Rating & Review on iTunes here: http://bit.ly/SubscribetoPodcast

-
JOIN THE PRIVATE FACEBOOK COMMUNITY FOR CREATORS 

Get around like-minded creatives all over the world sharing their work, resources, tips while providing feedback and encouragement to take your side hustle to the next level: http://bit.ly/P-CFacebook


GET THE BEST DEALS ON THE BEST DESIGN RESOURCES (Affiliates) 
Retro Supply ► Use SCOTTY20 to get 20% OFF high-quality AI, PS, Procreate & Affinity resources: http://bit.ly/RetroSupplyScotty  

Design Cuts ► Get your FREE Ever-Expanding design resources bundle pack: www.perspectivebundle.com

-
STAY CONNECTED
Instagram ►  http://bit.ly/IG_PRSPCTV_CLLCTV
Podcast Instagram ► http://bit.ly/IG_PerspectivePodcast
Pinterest ► http://bit.ly/P-CPinterest
Twitter ► http://bit.ly/P-CTwitter

-
CREDITS 
Music  ► Blookah (https://soundcloud.com/blookah)
Executive Assistant  ► Paige Garland (https://www.instagram.com/jpaigegarland/)
Photo & Video Specialist  ► Colton Bachar (https://www.instagram.com/wrktocreate)
Animation Specialist  ► Greg D'Amico (https://www.instagram.com/gmdamico)

Apr 01, 2020
Pt. 2 Getting Creatively Unstuck - Side Hustler’s Coaching Student Special
01:02:38

Pt. 2 Getting Creatively Unstuck - Side Hustler’s Coaching Student Special

Picking up where we left off last week, we close out this Side Hustler’s Program Student Spotlight Special with part 2 of the coaching call.

For those who missed last week’s episode, I suggest listening to that first because I break down what the 3-Month Side Hustler’s Coaching Program is all about.

Just know it isn’t a cakewalk, as these hand-selected students have made significant investments in their time, energy, and finances to tap into the next level of their creative career potential. The results they're getting speak for themselves!

There’s a ton of actionable steps and takeaways baked in throughout our chat, so I hope you’re taking notes!

Shownotes

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Mar 25, 2020
Pt. 1 Getting Creatively Unstuck - Side Hustler’s Coaching Student Special
01:05:51

Side Hustler's Group 2.0 on Niching Down for a Season and Creating an Instagram Hashtag Strategy

I have another Side Hustler’s Program Student Spotlight Special in store for you today that’s coming atcha in 2 parts.

First off, what is the Side Hustler’s Coaching Program?

This is a 3-month Group Coaching Mastermind between a select handful of applications all across the world. This is a premium program that requires a significant investment of your time, energy, and yes, money...but you get back what you put in and more!

The 2 main goals of the program are:

  1. To create a passion project that you kick out at least once a week to build up a body of work you can leverage moving forward.
  2. To master the building blocks of overcoming mental hurdles, managing your time, promoting yourself and your work strategically, and so much more. These principles will carry you to creative career success far after the program and your passion project is completed.

Outside of the course material and doing the work, I try to give little extra exposure bonus perks by sharing one of our Hot Seat calls and turning it into a podcast episode.

That’s what this two-part series is all about. There’s no fancy mics or planned agendas. It’s just 12 hungry creatives (minus Paul Douglas, Russell Wyatt, and Nathaniel Ong who couldn’t make the call) making time to meet outside of jobs and families to grow and work together toward unlocking their creative breakthrough.

More specifically, we are going to go deep and cover pressing topics like:

  • Overcoming comparison
  • Tapping into your core identity buckets
  • Niching down during a season
  • Instagram tips on cohesiveness and hashtags
  • The power of being around like-minded people and so much more

If you’re feeling stuck and isolated trying to figure out your own next steps to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist at SideHustlersCoaching.com to be notified of the Fall 2020 third installment.

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Mar 18, 2020
Mike Jones on Building a Thriving Community & Conference Experience
00:55:34

Mike Jones on Serving The Bigger Picture and Cultivating Community

Are you tired of hearing me say that relationships are everything?

Even if you are, I’m going to continue to beat this drum, especially in terms of getting out of your bubble and doing everything in your ability to attend a conference.

I started doing some research on this thing called Creative South. I was a year into Perspective-Collective, and my audience was growing quickly...but I still felt stuck, and this conference felt like something that could give me a new spark (not to mention it’d get me out of Iowa).

I came home from Creative South on fire and started my blog. It helped me find my voice and build some tiny amount of authority in the form of encouraging creatives. Little did I know, this spark would lead me to speaking on the Creative South big stage the next year.

One of them more specifically was Mike Jones, who just so happens to be today’s guest. This man gave me the opportunity of a lifetime out of nowhere.  I don’t know where I would be had he not given me the call to speak well before I was ready.

Mike is the definition of a side hustler. He not only runs Creative South (a highly renowned creative conference in the States) but also runs his own design studio called Serve Studio. If that isn't enough, he still has a day job, four kiddos, and an incredible wife named Karen.

Take some notes as Mike and I are about to dive deep into:

  • Event planning and focusing on the experience
  • Serving the bigger picture and expecting nothing in return
  • Cultivating community vs networking to leverage connections
  • Throwing yourself into the fire and learning as you go
  • What to expect from Creative South Conference 10 year reunion and more

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Mar 11, 2020
The Key to Standing Out - 3 Ingredients that Make Up Your Secret Sauce
00:21:50

The Secret Sauce Blender | Making the Perfect Personal Pan Pizza

Imagine you’re baking a pizza...of course, what a Scotty thing to say, right?

Except in this scenario, the same crust, cheese, and toppings are provided to you and everyone else.

What’s going to make your pizza truly stand out from the noise is the sauce you make for the pizza.

What’s the secret to making the secret sauce that’ll keep people craving for yours while others seem to get lost in the shuffle?

It's a personalized dash, smidgen, and a pinch of ingredients that makes you, YOUnique.

You combine all these ingredients up in a blender...or maybe a food processor...and voilà! Here's your secret sauce that'll make your pizza shine.

Anyone can try to mimic the pizza you bake, but no one can rip your secret sauce!

In our creative world, we pretty much all have access to similar tools, mediums, and distribution channels to get our work out there. However, the way we rise above the noise is how we show up and pour ourselves into our work.

This isn't a new concept as people have been talking about this for a long time now. Someone like Lisa Congdon calls this your Artistic Voice, thought others may call it something else.

Finding your secret sauce is my cheesy spin on what I call your Sweet Spot in your creative grind.

Today, I want to do a little overview of the three main ingredients that I feel make up your truly YOUnique secret sauce (I'm sure this will evolve over time).

There are action steps baked within each segment with an intended goal. They'll help you understand how your own ingredients will make your secret sauce, and how you can leverage them within your personal brand and the work you show.

Breaking Down the Ingredients for Your Secret Sauce

When I jump on coaching calls, I guide each student through the process of finding their secret sauce.

Knowing your secret sauce brings clarity, confidence, conviction, and purpose when pursuing your creative grind.

It's easier said than done, but that's the beauty of the messy, ever-evolving creative process: you have to dig deep to know which ingredients you even have in your personal pantry.

Now that we've added a little context to it, let's start breaking down the 3 main types of ingredients you're baking with.

1. Experiences & Stories

I mention this often, but I've learned from first-hand experience that your story is your most powerful asset.

I shared my backstory with Diane Gibbs back in 2015 when I was just getting started with my blog that no one read.

She ran with it and not only provided me with my first podcast interview on her Design Recharge Show, but she also landed me my first speaking gig at AIGA Mobile Flourish Conference in Alabama.

It totally caught me off guard and jump-started my early side hustle days.

For the longest time, I felt I didn't have anything to share or that anyone would care. But when I shared my story of being bullied, dealing with depression, anxiety, comparison, imposter syndrome, etc., it let other people know they weren't alone.

It became a permission slip for them to share their stories. It connected us because they saw something similar in themselves even if the plot and details weren't the same.

The shit you've been through is real. You went through it for a reason, and the adversity you overcame could be a powerful example to someone else so they triumph through the same shit storm.

No one can replicate your story. In my opinion, it's THE KEY INGREDIENT in your secret sauce.

Action Step
It takes some time, but start jotting down your story and past experiences that have helped mold you into the person you've become today.

The better you can tell it, the better it can connect with someone.

You may not think people will care, but trust me, someone out there needs to hear it.

2. Skills & Strengths

There are certain things you're naturally good at that seem to be difficult for others (how many times have you heard, "I couldn't even draw a stick figure"?).

There are skills you've obtained by spending hours on end studying, researching, and practicing (10,000 hours by Malcom Glidewell anyone?).

There are things you had to learn, due to the circumstances you grew up, in order to thrive or (let alone) survive.

All of these skills and strengths become art-illery in your arsenal to equip you for your creative grind.

When you combine these skills with your story and the following ingredients, you're baking up a killer pizza that's sure to satisfy a gaggle of hungry creatives.

Action Step
Start a list of any type of skills or strengths you developed over the years. (e.g., painting, speaking, strange fact retainment, storytelling, metaphors, rapping, wood widdling, pet whispering, etc.)

Now start seeing if there is any potential overlap with your skills that could develop something unique and different when put together. (e.g., Lindsey Stirling playing the violin while dancing)

3. Core Identity: Interests/Passions, Beliefs, Values

There's a lot of unique ingredients within this that can make this exercise complex and a bit confusing (but fun as well when you find your mojo).

Work with too many ingredients, and they begin fighting each other when you bake and serve your personal pan pizza to the world.

However, when you're able to narrow down these ingredients to a select handful of "buckets," it'll make the sauce you bring to the table (social media, website, keynotes, etc.) more digestible, palatable, and easier for one to sink their teeth into.

I originally heard of this concept from Jenna Kutcher. She talks about defining your buckets of interests (up to 5) that you can navigate through as well as overlap.

A lot of my creative friends do this: more specifically Liz Gray, Dina Rodriguez, and Zulfa of The Cosmic Feminist.

By defining your buckets, you're essentially narrowing your focus (niching down) into what you want to be known for.

You're sending a beacon to potential fans and clients that this is either for you or not. As Seth Godin says in This is Marketing, you and your work aren't for everyone—and that's a good thing!

I like to imagine this: we're products on an end cap in a highly trafficked store.

Our job is to design and define our label to the world, which sets expectations (we don't want to make people guess if our product is for them or not).

We can narrow down our buckets of interests into the following categories. We'd ideally pick 1 to 5 to add to our secret sauce.

Interests
I feel something you're interested in could also be something you're passionate about, but they could also be separate.

Interests could be some type of person, place, or thing (a noun for you smart folks out there) that piques your curiosity, fascinates you, you want to learn more about, etc. (e.g., folklore, history of alchemy, astrology, adult coloring books, sudoku, etc.)

Your current or future interests could convert into a passion that plays a key role in your secret sauce.

Passions
Pinpointing a passion should be pretty simple by answering a few questions:

What lights you up to the point where you lost track of time doing it?
What keeps you up at night because it injects your mind with a dose of joy and excitement?
What do you love doing that you can't help but talk about it?
If you had spare time, what's the one thing you'd no doubt be doing?

Beliefs
You have to believe in something. Placing your faith, trust, or confidence in something sets the foundation for how you show up each day.

It's something that you accept to be true and that influences your values and your morals. (e.g., religion, pro/anti-vaccines, pro/anti-abortion, etc.)

Values
Values are rules, standards, and principles that influence our behavior and character—they often stem from the belief systems.

Many brands, businesses, and people have their core values that set the tone for how they show up and treat other people (inclusivity, hard work, equality, honesty, etc.).

Action Step
Take some time to jot down some answers in each of these categories. Locate areas of overlap or how some stem from others. Select 1–5 traits within these buckets that you feel make up the Core Identity ingredient you want to showcase in your secret sauce.

My Personal Core Ingredient Example
Here are the buckets I play in with my brand (some overlap and can be utilized as a strength/skill):

Interests: Pizza and Outer Space (honorable mentions would be black ink tattoos, sports, fitness, cats, coffee, horror movies, and Game of Thrones)

Passions: Coaching (empowering/educating creatives) and Drawing

Values: Inclusivity and Positivity

If you were to read my Instagram bio or scroll through my feed, my Core Identity buckets would be pretty evident.

If you visited Liz Gray's, Dina Rodriguez, or Zulfa's accounts, you'd easily be able to decipher the label they share with the world and what to expect when following them.

A Taste Test: Putting it All Together

First off, creating an award-winning secret sauce is impossible to master overnight (just look at Colonel Sanders of KFC and how long it took for his finger-lickin' chicken to pop off).

Finding your secret sauce takes time (I'm over 5.5 years into my side hustle, and I feel I'm just now finding my secret formula...for this season).

Perfecting your secret sauce is an endless process. You're constantly growing and evolving with new life experiences that'll shape your Core Identity ingredient.

It's hard to thrive in your creative grind when you're trying to replicate someone else's secret sauce.

Have some fun with the process and follow the action steps today to start developing your own award-winning secret sauce.

Keep baking up pizzas to share with the world and tweak your ingredients over time.

The more you're vibing to the personal pan pizza you're baking up, the right people will too.

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Mar 04, 2020
Hellcats on Growing an Audience, Brand Cohesiveness, & Selling Merch
01:08:38

Hellcats on Building Your Brand and Growing Your Audience Before Slanging Merch

It seems everyone and their grandma wants to start a clothing line or slang merch these days (I say this because I’m guilty of both).

I get it, you want to see your work tangibly exist and find its way into the little nooks and crannies of this planet.

It’s dope to manifest your idea in your noggin’ to something you can physically touch. However, when you’re just starting off, you gotta keep your expectations in check, as finding success in these realms takes far more work and time than you realize.

Everyone wants the end results, but they don’t have the patience nor grit to put in the grind over time to tap into that success.

If you’re a long-time listener, you know I’ll never sugar coat shit here. I don’t believe in fluff or telling you what I think you want to hear.

You can’t just show up and put something into this world and expect people to buy it.

Trust me, I’ve been there and have learned plenty of hard lessons.

I spent 4 years building a clothing brand outside of college with my homie Dustin McLaughin aka DMAC aka Dusty Dink grassroots-style. We didn’t gain serious traction until year three.

Sadly, long-term success wasn’t in the cards for us, but I learned a lot—it’s what spawned Perspective-Collective..

Then two years into Perspective-Collective, I started slanging products on my own. I thought, because I had an Instagram audience of over 10k, that slanging 300 5x7” Change Your Perspective custom-lettered letterpress prints for less than $10 would be a breeze.

I tied a meaningful story to it and built a whole launch around it including a dope, inspirational video DMac created for me...I’m still sitting on just under 100 of those left, and the majority of them I’ve gifted away to people.

Selling your shit is hard work. It’s not impossible, but I feel there are solid guidelines and phases to work through in order to get to a point where people care enough to buy.

Today’s guests have been in this creation game slanging their own knick-knacks and dope little trinkets for a hot minute now. They know how much time goes into gaining traction and the effort behind the scenes of running a business when everyone else just sees the fun of designing and prototyping through social media.

I’m talking about my family over at Hellcats: a goods, accessories, and apparel brand ran by power duo Britt Reagan and hubby Clark Orr.

All of their products are designed and packaged in-house in their Winter Park, FL. studio. In fact, they MAKE many of their products in their studio by their own damn hands and then sell wholesale to their hungry clients or online and at events to drooling creatives like you and me.

If you struggle with building a cohesive brand or want to get started in the merch game, take notes as Hellcats goes deep into:

  • How to inject cohesiveness and alignment in your brand
  • Blending your interests, experiences, and skills together
  • Growing an audience before slanging merch
  • Showing yourself in your work
  • Supporting the homies, thriving under pressure, promoting yourself, pizza, and more

This episode isn’t going to tell you what you want to hear but what you need to hear to tap into that long-term success. Nothing happens overnight so use this as fuel for your longevity.

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Feb 26, 2020
Matt Dawson on Making Time to Grind & Building the Crop Community
00:58:34

Matt Dawson on Making Priorities and Building Communities

I’m going to say something that may strike a nerve. It may even put a bad taste in your mouth when you think of me…

However, I say this because I truly do give a shit about you and your future goals.

I say this because it used to be me, and I realize how I was really just in my own way.

If there’s something you want to do or accomplish, saying you don’t have the time to pursue it is just a big ole excuse to make yourself feel better about not following through and taking action.

When, in reality, it’s not that you don’t have the time—it’s that you haven’t made it a priority.

Making something a priority means sacrificing elsewhere.

You have to take a long, hard look at areas you're over-consuming, wasting time, or working on that doesn’t serve the bigger picture.

In order to get the results you want with your ambitious side hustle pursuits, you have to be willing to make the time and put in that time to grind over time.

I’ll say that again, you have to make the time and put in the time to grind over time.

Results don’t happen overnight, and no one is going to carve out the time to execute for you.

It’s on you. No excuses!

Someone who finds the time to grind outside a crazy schedule and has been doing this for years now is my one of my best buds in the design game, Matt Dawson aka @staygrayponyboy on Instagram.

Matt is one of the best when it comes to designing logos and badge concepts. He has a way of adding a unique and clever twist to his work that stands out from the competition. It’s not something you going to find from a $20 logo template set from Creative Market, that’s for sure.

When he’s not flexing his design skills, he's building a community for creatives all over the world, so we can find like-minded people who nerd out over the same creative shit as we do.

He does this through Crop Conference, which is a thriving creative-based conference that has found a new home in Austin, TX. He brings in some of the biggest names in the industry to melt the faces of hungry creatives like you and me while connecting us with a new tribe of people that'll become like family.
 

Buckle in, as we are about to keep it real right from the jump and chat about:

  • The difference between not having time vs not making it a priority
  • The reality of overnight success vs long-term grinding
  • Knowing what you want and knowing it’s possible
  • Growing vs staying stagnant
  • Crop conference, community, pizza, Procreate, and more.

If you’re struggling with patience or suck butt with time management, this one is definitely going to speak to you and how to make significant habitual changes to grow.

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Feb 19, 2020
Are You Ignoring These 4 Signs & Missing Your Side Hustle Breakthrough?
00:25:00

Why You're Missing Your Breakthrough

I don't care about your religious or spiritual beliefs (but I respect and welcome them all).

I want to know if you're the type of person who believes in signs? (No, I'm not referring to M. Night Shyamalan's highly underappreciated 2002 science fiction film Signs.)

When I'm talking about signs, I'm talking about the signposts of life—your gut/intuition/heart attempting to serve as your internal compass.

I used to think this was all a bunch of woo-woo malarky for people who've done a little bit too much LSD and think they interact with angels (yet I'm the same dude who's believed in ghosts and aliens my entire life.)

Things have changed, and I shifted my perspective on the matter.

Now I live for this shit, and the more I've tapped into my self-awareness, the more I'm able to notice these signs and open myself up for the opportunities flowing my way.

There are signs and omens all around us, and it's our job to notice them. You could be ignoring the exact thing you didn't know you needed to elevate your side hustle to new heights you never could've imagined (if you haven't yet, please read the book The Alchemist, as it will shift your limiting beliefs as it did for me).

The following are the 4 signs you could be ignoring that are holding you back from getting the breakthroughs you're wanting with your ambitious side hustle pursuits.

For each sign, I'm doing two things:

  1. I'll tuck in a personal anecdotal experience for each one so you can see how these forces could be working in your life.
  2. I'll add a QUICK MOMENT OF REFLECTION action step so you can connect the dots and pinpoint where you could manifest a breakthrough.

1. Adversity

When life hands you lemons, are you the type of person to whine and bitch about it? Or...are you the type of person to make a Vodka Lemonade (with a double shot of Tito's, of course)?

It's too easy to play the victim when adversity strikes and vent to the closest person to us (or a Facebook status) about how "this happened TO me."

Taking this stance immediately positions you as a victim, and you place that negative energy on someone else.

What if...instead of something happening TO you, it was really happening FOR you?

For me, it's been in the form of toxic relationships ending badly, yet it led to me learning how to make myself happy, which then led me to my wonderful wife, Emily (aka my Baby Mama, aka My Boo Thang, aka Ems Slice for Life).

How about when I was unexpectedly let go from my "safe job" late last year? Honestly, I played the victim for the first two hours as we just closed on a new home a week before and announced kiddo #2 was on the way.

However, I was able to snap out of it and get to work. As I connect the dots, I was able to see that the Universe was really shoving me into taking a leap of faith before I was ready, which was pursuing full-time coaching and freelance in 2020...I hadn't been busting my ass with my side hustle for over 5.5 years for nothing, right?!

So, ya, getting canned right before the holidays didn't happen TO me, that shit happened FOR me, and took his new challenge head-on and plan on sharing everything I learn along the way with you like always!

QUICK MOMENT OF REFLECTION

What's a curveball life has recently thrown at you?

What's the potential blessing in disguise or learning opportunity tucked away in it that can help you grow?

2. Fear

The Lizard Brain is the oldest part of your brain, and it was responsible for the aggression and fear triggers back in our Cave Man days when it was fight or flight to survive.

Our brains continue to try and keep us safe by disguising potentially life-changing ideas and opportunities as risks and placing them behind a wall of fear.

When we operate from fear, our minds only know how much we could lose by taking that risk. It can’t measure how much we can gain by breaking through the wall to get the gold on the other side.

It’s a paradigm shift when you learn that fear is your intuition guiding you to unlock the next version of yourself—it’s an indicator of something you’re excited about.

My biggest fears have always led to my biggest breakthroughs: sharing my work, blogging, public speaking, podcasting, and pursuing coaching in 2019.

I've learned to use fear as my cue that whatever excites me yet scares me is something I need to be pursuing.

It's because I've gotten uncomfortable and pursued my fears that I'm able to pursue this current gigantic fear of doing Perspective-Collective full-time...trust me when I say I wake up fucking terrified each day yet I'm more excited than I've ever been for anything when I find my groove in my studio.

QUICK MOMENT OF REFLECTION

What's something that excites you yet the fear of failure, judgment, or even success is restraining you from taking the first step to pursuing it?

How can you get out of your own way to unlock that next version of yourself you're supposed to become?

3. Repeating Patterns & Good Fortunes

We take for granted the minuscule good things that happen to us each day.

We, probably too wrapped up in that adversity I talked about a little bit ago, brush them off and keep pushing on with our day.

What if those little fortuitous events that happened were really cues for you to connect the dots and take action?

What if people here and there tell you that they liked your little doodles on napkins and coasters you'd do in coffee shops and restaurants?

This is a cue that you could have a future as an artist (this was me growing up, but I was convinced I wasn't a good artist, so I didn't share my work till my early 20's).

What if people sporadically tell you that you have a good way with words or storytelling?

This could be your cue that you could be an author, copywriter, podcaster, blogger, etc.

What if people randomly told you how you have a really good eye for detail?

This could be your cue that you were meant to thrive as a designer, photographer, motion graphic artist, videographer, etc.

For me, it was little things like early validation on my Instagram drawings that gave me confidence as an artist.

From there, it was little comments from people like:

  • you'd be a great motivational speaker
  • you should start a podcast
  • you'd make a great coach

I ignored these in the beginning, but now I can look back and see these signs have been trying to push me toward the direction I'm steering my ship today.

You better believe I pay attention now to the repeating patterns that come up sporadically each day.

QUICK MOMENT OF REFLECTION

What are some reoccurring events, patterns, comments, etc. that seem to circle back around in your life?

Make a list of them and start to connect the dots. It could be leading you to the next step you're supposed to take with your creative side hustle.

4. Synchronicity

Here's where the woo-woo malarky begins to set off people's "bullshit radar detectors."

Big Daddy Google states, "Synchronicity is the simultaneous occurrence of events that appear significantly related but have no discernible causal connection."

I was a skeptic who is now a huge believer, as I've seen how this has worked in my life, especially in 2019.

I'm a believer that there is a much greater power out there pulling the strings, and I'm choosing to label this as The Universe. You can call it whatever you choose to believe in, no judgment here!

I'm learning that the more I'm in alignment with the direction I'm supposed to be going, The Universe will continue to deliver me what seems to be insanely serendipitous and coincidental opportunities.

When I chose to go all-in as the Side Hustle Coach in 2019, I had to make tough choices like stop freelancing, teaching workshops, and selling products in my online shop.

It was extremely hard to do, as I didn't really know what I was doing in terms of launching a coaching program, along with copywriting and email marketing.

However, I chose this path because it "felt right," and I fed off the repeating comments from peers that I'd be a great coach.

As I stumbled early in my coaching pursuits, oddly enough, people and opportunities presented themselves and were exactly what I needed to be successful.

Out of nowhere, I had a coach and a business consultant magically cross my path that was the perfect fit for what I was needing (I didn't even know what I needed, so it made it even extra crazy). Working with them completely transformed my business, and it's why I'm able to do this full-time today.

While I was getting my program setup, I was missing the breadwinning part of my side-income, which was freelance. However, I trusted the process and randomly, opportunities showed up to become an affiliate for products and people I believed in that aligned with things I know would provide my audience absurd amounts of value.

Throughout the process of gearing up to launch the first version of the program in September, it seemed someone or something always popped up out of nowhere that gave me the answer/solution I was seeking to step into this phase of my business.

Things happen for a reason, and Synchronicity is REAL! When something unexplainable or fortuitous happens that doesn't quite make sense, just know there's a deeper meaning behind it that you should be using as a cue!

NOTE: I'll also mention the fact that I would see the number 11:11 each day or 1:11, 2:22, 3:33, 4:44, and 5:55 often the last year. That's a whole other woo-woo story but when I started to look up the meaning behind 11:11 late July 2019, that woo-woo mindset quickly shifted as things all started to make sense and breakthroughs happened left and right.

If you see 11:11 often or any of the other numbers I mentioned, I highly recommend looking it up as you'll really start to see where you're ignoring signs and blessings for real.

You can think I'm crazy, but if you're tired of not seeing results and playing the victim in your life, what could it hurt to open your mind up to something that science can't fully explain?

QUICK MOMENT OF REFLECTION

What series of fortunate coincidences have happened to cross your paths?

Have people come out of nowhere to offer you their assistance? Has an opportunity shown up at your doorstep (which could be disguised as adversity)?

These are things to pay attention to. Take a moment and connect the dots as whatever is pulling the strings out there could be showing you a path you're missing.

Stop Missing Your Breakthroughs & Notice the Signs

I'm one of those type of people who feels everything happens for a reason and you attract or repel things into your life whether you're intentionally doing it or not.

You follow me for a reason.

You're listening to this episode for a reason...especially if it's your first time ever listening to me.

This episode is a sign that YOU attracted this into your life

Maybe you're creatively stuck and lacking a purpose with the work you share or desire to start sharing with the world?

Maybe you crave to build something meaningful outside your 9-5, but lack the time and motivation to make the necessary moves to see results?

Maybe you're going through some shit right now, but realize it could be the push you need to take the step to become the best future version of yourself?

Whatever it is, DON'T IGNORE THE SIGNS. The more you ignore these 4 types of signs, The Universe (or whatever you believe in) will take the hint and stop sending them your way as you subconsciously declare you're comfortable going in the same direction.

I kick out this podcast for a reason: to help creatives like you get unstuck and blaze your own path.

As cheesy as it sounds, it took me a while to fully notice the signs that this was the route I was supposed to be taking.

Coaching and kicking out empowering art and content for side hustlers like you is the type of shit that lights me up. My new Spider-Sense is always tingling as I try to catch a whiff of the next omens or signs directing me to the next steps to serve you better and get the next breakthrough.

It's up to you to do the same as your breakthroughs are waiting on you to make them happen. You gotta keep your head on a swivel and keep taking action and the answers will reveal themselves over time like they have for me.

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Feb 12, 2020
Iron Bean Coffee Company on Creating Raging Fans Around Your Passion
01:01:38

Iron Bean Coffee Company on Creating Raging Fans Around Your Passion

I’m big on connecting the dots, so I can understand how my past experiences influence my current actions, beliefs, and mindsets.

If you know me by now, you know how open I am about growing up severely tormented and bullied. In fact, I had bullies all the way throughout college.

Being bullied made me crave acceptance, which I thought for a long time came in the form of popularity. I now understand the acceptance I craved comes in the form of community.

Being bullied was a blessing in disguise because it’s the catalyst for my strong beliefs in inclusivity, connection, positivity, and empowerment.

It’s why I created the FREE Perspective-Collective private Facebook Community where isolated creatives all over the world can tap into a like-minded tribe of people who think differently and want more out of life.

It's why I coached football in the past, which evolved into coaching creatives today on how to build fulfilling and profitable side hustles.

Community is everything to me. That's why I'm trying to build through my podcast and brand—a place where people feel welcomed and inspired.

At the end of the day, it’s about the bigger picture. We’re just small cogs working in a scheme that’s so much bigger than ourselves.

Today’s guest is two people who understand the importance of community because they’ve built a thriving, raving, and raging fan base around their biggest passion: coffee.

I’m talking about Fred and Chanell Dedrick of Iron Bean Coffee Company in Ohio.

They’re a premium small-batch, roast-to-order, veteran-owned coffee company. They import their high-quality coffee beans directly from Colombia, Brazil, Uganda, Honduras, Peru, Ethiopia, Indonesia, & other far-off lands. Then, they personally roast every one of their kick-ass coffees to be shipped directly to you.

Not to mention they crush it in the merch department because “selling out” is pretty much the expectation whenever there is a new merch drop.

The beauty of this all is that they do this as a freakin’ side hustle, which is why they’re on the show.

If you’re a side hustling dream chaser, buckle in and take notes as Team Iron Bean and I chat about:

  • Dreaming big but taking massive action
  • Building their die-hard community
  • Winning over your customers (and keep them coming back)
  • Aligning passions and interests to make your secret sauce
  • Serving your audience, no complaining, brewing it forward, and so much more

I’m honored to bring this change-of-pace interview because I know their story will significantly parallel your creative grind. Plus these are two entertaining hard-working hustlers who have an awesome story I am stoked to share.

We also drop a promo code in the outro to for you to get some Iron Bean Coffee in your life. Stay tuned!

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Feb 05, 2020
Tom Ross on the Power of Niching Down & Why It Isn't a Life Sentence
01:12:05

The Phases of Your Creative Side Hustle...in My Opinion

I want to preface this preface of today’s interview: I’m speaking solely from experience here on my philosophy on the phases of your side hustle.

I think, early on in your hustle—once you truly accept you’re a creative and you’re figuring out what direction to go—that experimentation and trying new things is important. I think of this as Phase 1, and I was totally there. In fact, I played in this Phase for like 4 years, until I reached what I feel is Phase 2.

Phase 2: you start to figure out what is and what isn’t working. I call this the "sweet spot secret sauce" that overlaps your greatest passion/interests with your greatest strengths. You start to narrow down and go deeper down this rabbit hole and connecting with yourself and your potential audience/clients on a deeper level. You start to really understand yourself and what these hungry and connected humans want/need and how you could potentially provide that solution...that’s where Phase 3 starts to come in.

Phase 3, to me, is when you add the next ingredient to the secret sauce of the Sweet Spot: the market. You’ve now combined something you’re passionate about with something you’re good at, so now you need to pinpoint where you’re able to provide a valuable solution to that perfect follower or client. To me, this is where the magic happens: your ambitious side hustle pursuits start to really gain traction and shape into the possibility of something more.

I think Phase 4 is something I’m on the cusp of, but I don’t truly know what it looks like yet. However, I'm definitely thriving in my secret sauce sweet spot and finding new ingredients to add to the mix to help scale what I’m doing and go deeper.

Narrowing Your Focus By Niching Down

I guess this philosophy I’m speaking toward all started with experimenting, but now I've narrowed my focus. I not only listened to my gut, but I also soaked up outside perspectives and advice how I could steer my ship in a more strategic direction that still aligned with the Phase 2 of my greatest strengths and passions.

I continued to narrow my focus by saying no to things that didn’t align with where I wanted to go.

The narrowing of my focus is what we like to call niching down ("nitching" or "neeching," based on however you’d like to pronounce it).

I was one who refused to niche, yet wondered why I always felt like I wasn’t making the progress I wanted...even though I had been doing Perspective-Collective for a few years.

However, as I started to gain more clarity and confidence in the direction I wanted to go, the more powerful niching down became. During this season, I can safely say I’m a Side Hustle Coach who helps creatives build fulfilling and profitable side hustles outside their day job.

This is my niche during this season, and I embrace it and realize this isn’t necessarily forever...and that’s the key to today’s episode.

The Marketing Guru for Creatives

Today’s guest is someone who truly showed me the power of why the riches are in the niches and to embrace the discomfort that came with it.

I’m talking about my brother from another marketing mother, Tom Ross, CEO of Design Cuts, Face of the Honest Entrepreneur, Co-Host of The Honest Designers Podcast, and a new podcast he has in the works with Michael Janda.

He has progressively niched down over the years and has built successful companies left and right, but now focuses his attention on helping creatives like you and I are with marketing to blow up our side hustle pursuits.

TAKE NOTES ON THIS SHIT because Tom and I go deep on the topic of niching down and more specifically cover:

  • Why niching down isn’t a life sentence
  • Why you should be niching down and when
  • How to niche down and for how long to test the waters
  • Objections to niching (you’ll love these)
  • Standing out, serving your following, growing an engaged audience, plus so much more

I’m hoping you find a golden nugget in here you can immediately apply to your creative grind ASAP, so you get one step further in whatever phase you’re currently in.

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Jan 29, 2020
Lincoln Design Co. on Hiring Yourself & Leveraging Your Side Hustle
01:11:29

Lincoln Design Co. on Hiring Yourself & Leveraging Your Side Hustle

Which type of person are you?

  1. The type of person who just shows up at your day job to get the work done so you can clock out, go home, and binge some Netflix or watch hours of cat videos/people falling down?
  2. The type of person who can’t turn off the love for creating so you work on things you love outside of work (aka side hustle) and leverage those skills for both day job and personal work?

Because you’re listening to this podcast, it’s safe for me to assume you’re the second type of individual or are striving to become this person.

I never was truly person #1, as I always craved to do something more outside of my previous day jobs...but I never took myself seriously until I was like 26 and a year into Perspective-Collective.

However, designing, drawing, and just creating in general has been flowing through my veins my entire life.

Person #2 is the type of person who can’t shut it off. You see good as well as bad design/art all around you 24/7.

You’re the type of person who is drawing something in your mind as you try to sleep and then you can’t wait to wake up to bring it to life.

You keep a notepad by your bed to collect those killer reoccurring thoughts, or you have a water proof note pad in your shower because those are where the best ideas come from.

You’re the kind of person who doesn’t eat at a restaurant because the logo is horrible.

You won’t watch a DVD strictly because the font choice is whack.

You point out poor kerning to your significant other even though they could care less.

Or you get out your phone to capture that dope neon sign, fading mural, or sick badge on a man hole cover.

You live for this shit, and that’s how you know that you’re made to be a creative. Now it’s time to put in the work.

Today’s episode features a squad of goons who can’t turn off the creative switch and were clearly cut from a different cloth. The work they do and the rapid pace they do it isn’t normal for creatives like you and me.

I’m talking about my homies over at Lincoln Design Co out of the great Pacific Northwest.

Their chief of command, Dan Janssen, has assembled a cast of 5 insanely talented creatives as they slay work for the brand giants of the world like: Mattel, Hasbro, Disney, DreamWorks, Nike, Nickelodeon, Google, Hot Wheels….you get the point...but they’re not too proud to crush it for a local mom and pop shop or for creatives like you and me who need that next level personalized touch.

I linked up with Lincoln early on when they started making big waves in the creative community, and I’m honored to bring them back on for round 2 today to catch you up with the insane growth and power moves they’ve made since 2017.

We have a unique one as we got a chance to record during their 2019 end of year retreat. Each member of the crew was in the middle of working, but we managed to get a little screen time for each of them!

I want to see your notes on this one as Dan and company go deep on:

  • The power of leveraging your side hustle
  • Being a swiss army knife vs. a one trick pony
  • The magic of personal branding and hiring yourself
  • Making sacrifices to become great at what you do
  • Logos, Merch, Creating Fonts, their day-to-day process, pizza, and more!

It’s easy to fall victim to comparison when you see dope work on the daily from these dudes, but use this episode as a heavy dose of creative fuel to be the best version of yourself in 2020 and take your work to the next level in this new decade.

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Jan 15, 2020
Dina Rodriguez on How to Build a Thriving Community Around Your Art
01:01:59

Dina Rodriguez on How to Build a Thriving Community Around Your Art

I don’t care what anyone says, but every one of us, whether we know it or not, is creating a personal brand.

Every interaction we have, every post we publish, and every action we take begins to design what we show the world and the people we are trying to repel or attract to our tribe.

When you’re self-aware of this, you can use it to your advantage and be more specific and strategic about creating and speaking to the things that you hold highest in your belief system and interests.

In our creative community, one of the most self-aware people I know who shows up as their truest self online and in-person, is my new friend Dina Rodriguez who slays under the name Letter Shoppe.

Dina creates art that supports mental health, body positivity, and cannabis culture. In the process, she's created an insanely supportive and engaged community.

Yes, she’s a talented artist, but she’s an even wittier and savvier marketer who knows how to give her audience what they need while remaining true to her core identity and treating her work like play.

She has a thriving merch business, a poppin’ Patreon tribe, and enough pep and energy to power up 5 power plants.

Did I mention she’s the brains behind that rapidly growing @womenofillustration account spotlighting the insanely talented women in our creative community?

Ya, you’re going to want to take notes on this one because Dina drops mad insight on:

  • Building a community around your work
  • Locking down buckets of interests and values for your brand
  • Creating a successful merch business
  • Making work that’s relatable/shareable
  • Promoting yourself, customer psychology, revenue streams, pizza, weed, and everything in between

Today’s episode is going to empower and challenge you to analyze how you’re showing up each day and the message you want to put into this world.

As always, keep an open mind and act on anything that inspires you today. Let’s go.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

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Jan 08, 2020
Lisa Congdon on Standing Out, Imposter Syndrome, & Your Artistic Voice
01:02:06

Lisa Congdon on Standing Out, Imposter Syndrome, & Your Artistic Voice

As creatives, why do we make things so hard on ourselves?

Why do we stand in our own way and block ourselves from chasing what we really want?

It’s like we’ve been given the keys to the Ferrari, but we talk ourselves out of turning on the ignition and pressing the gas to go (I realize new Ferraris most likely have a push to start button, but let’s pretend anyway.)

We are the Ferrari, and the key is something we all have deep inside of us. We already possess the tool within us, which we’ll talk about today, we need to thrive. Yet, we let inner and external forces influence us to play it safe and live a "comfortable life," even though there’s another muffled inner voice that yearns to do more.

Let’s unmuffle and empower that voice...our artistic voice, that is.

My new friend today is someone who was a late bloomer to the game but has used that as her advantage.

I’m talking about the profound illustrator, author, and speaker, Lisa Congdon. She whips up whimsical and vibrant art for top tier brands like Crate and Barrel, Facebook, Sonos, Lululemon, and more from her stomping grounds of Portland, OR.

Sure, she wins awards and crushes work for big-time names, but the two things I admire the most are:

  1. how she speaks on topics that are aligned to her values and belief systems
  2. how she shows up for the creative community and empowers people like you and me to tap into our potential.

Relax and take notes as Lisa is going to unload some serious knowledge on you like:

  • How your age and past experiences are your superpowers, not detriments
  • Tactics for overcoming imposter syndrome
  • The magic of pursuing your interests
  • Keys for standing out
  • Finding your artistic voice, consistency, UFOs, pizza, and more

Today’s episode is a permission slip to stop playing it small with your creative pursuits and uncomfortably step into your next version of creative genius.

Oh ya! Stick around in the outro to find out how you can win a copy of Lisa’s latest book: Finding Your Artistic Voice.

P.S. It’s a good one.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

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Jan 01, 2020
4 Significant Side Hustle Lessons My Son Taught Me + BIG Announcement
00:35:26

A Christmas That Changed My Life

I remember it like it was yesterday—two years ago to this date on Christmas Morning 2017. Emily and I had just gotten back from Christmas at my parents, and we were opening our stockings (and giving stockings to our cats Lucy and Flora, of course).

She had been acting weird all morning and even left early to go to Walgreens for a “last-minute stocking stuffer.”

After we finished exchanging our stockings, she awkwardly said, “We need to talk.”

That’s never been a good conversation starter, so I had a million negative scenarios running through my head.

That’s when she told me, “I’m pregnant, hope you’re not mad…”

I was stunned, shocked, and awed. Of course, I wasn’t mad, I was thrilled!

We both started crying. Little did the cats know that they weren’t going to be the only babies in the house anymore.

Then it happened...

After the shock wore off, I was immediately flooded with fear.

  • How will I provide for this human, as we barely make enough to get by?
  • I’m so immature...how will I be able to keep this baby alive?!
  • Will I even be a good dad?

The other thought that crept into my mind: “Will I have to give up my side hustle of Perspective-Collective? Is my dream over now?”

Fast forward two years and here we are with this Little Pizza Roll being promoted to Big Brother in May 2020. Clearly, the dream is still well alive and thriving more than ever, more on that in the big announcement portion at the end.

Yes, having a kid has radically changed my life and my priorities. Every decision I make now affects a tiny human, so I had to become a better decision-maker.

The birth of Little Scotty is not only the best thing that’s ever happened in my life, but it's also the best thing that’s happened for my side hustle business.

I've had this idea for a while now and sat down with Emily around Thanksgiving to have her weigh in her opinion.

Together, we compiled 4 Significant Lessons our Little Scotty has taught us over the past two years.

Yes, this is what he has taught us, but I believe the lessons here will dramatically impact and inspire a change to how you show up for yourself and others through your side hustle.

1. Be Relentlessly Fearless

My son is barely scared of anything, not even the dark. If there's something he wants to do, like being a Dare-Devil and standing up on the narrow seat of his Paw Patrol Fire Truck, then he's going to do it (you should note that I place pillows and blankets all around him as a safety net mind you).

He fails and falls countless times in his ventures to conquer something. He cries, lets us kiss it boo-boos and I give him the whole "Figure it out, you got this!" pep talk and smack him on his cute little bottom and send him off. Then he's right back at it recalculating his approach until he locks it down.

It's so incredible to see that big shit grin he has on his face as to say "Look at me ma-ma and da-da. I did it!"

Seeing him master a mini-mountain makes me think about you and me and our creative pursuits.

We let negative emotions of fear, doubt, and comparison hold us back from conquering something that truly excites us like: sharing our work, making a YouTube Channel, starting a podcast, etc.

Instead, imagine if we channeled our inner toddler who isn't affected by these restraining feelings and relentlessly chased the things we wanted?

What kind of breakthroughs could you see yourself having?

Little Scotty has reaffirmed an important lesson that failure is a key ingredient for triumph.

2. Enjoy the Little Things + Celebrate Smalls Wins

Straight up, we're spoiled and take things for granted ALL THE TIME (this includes me).

We expect convenience and things to go our way.

We lose sight of how blessed we are and neglect when the smallest amount of good fortune crosses our path.

My son doesn't operate this way and I hope this perspective he's given me is something I can instill back into him as he gets older.

The smallest things in life, like giving him the choice between two flavors of puffs (Blueberry or Strawberry), makes him light up with an enthusiastic chuckle while clapping his hands.

He also shows me how much joy can be sparked from the smallest wins (like tossing consecutive wooden blocks into a container at the end of the night while I scream "Kobe") to the biggest wins (like learning to crawl DOWN steps because crawling up was too easy).

He challenges me to notice and appreciate every little bit of good that flows through my day because I'm so fortunate to live the life I'm living and do the work that I love doing.

There's magic in the little moments and small wins that your side hustle pursuits produce. These need to be acknowledged because progress is progress.

3. Stay Curious & Stay Learning

While he loves the toys we get him, our Stinky Boy is more captivated by how ordinary items around our house function.

This kid will spend hours closing cupboard doors (ones we specifically don't lock), taking lids on and off mason jars, trying to flush the toilet poking my belly button to see what it does.

He's so freaking curious and is obsessed with learning.

I love watching his tongue hang out as I envision those little gears turning in his mind as he attempts to figure out the world each day.

Now, think about how crucial education or the lack of has been to get you to where you are today?

Over the past 5.5 years of building Perspective-Collective, I can proudly say that I've been self-taught in everything I took initiative to learn: social media, hand-lettering fundamentals, email marketing, copywriting, audio/podcasting, etc.

I didn't have to learn these things, I chose to learn them as I saw the growth and opportunities they yielded.

Knowledge is power and the more we strive to learn, the more value we can create for people which puts us in a position to thrive in what we do.

If something piques your curiosity, invest in yourself by taking the time to learn it and see where it leads you.

4. Play Hard

"This is the real secret of life—to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it is play." - Alan Watts.

When this Little Ham Sammich plays, he plays hard to the point where nothing around him exists as he's lost down the rabbit hole of his imagination (unless he's wrestling his da-da of course).

This dude gets so lost in his play that he gets a wee bit frustrated when you snap him out of it to change him, make him dinner, or give him a bath—rightfully so!

How often do you get lost in play—or is the work you force yourself to do even play at all?

Watching my son play triggers this new filter that's been blooming in me. As I take the next steps in my business in 2020, anything that doesn't fit into the play category is something I should eliminate or delegate if I have the means.

I'm so grateful to have tapped into sources of play like creating, podcasting, and coaching. I play hard and get lost in the sauce for hours and the best thing about it all is the relationships I get to build when I leverage these skills I've learned.

Finding things that interest you is a good place to start if there's something you want to pursue but don't know the first steps to take.

I think I'm finally starting to see what Alan Watts is referring to in his quote because when I play hard in my business, it never feels like I'm working at all.

Honorable Mention: Farts are Funny / Don't Take Life Too Seriously

Here's a quick one Emily and I both agreed on that may be the most important lesson yet.

Little Dougie Fresh AKA Trey Money affirmed our beliefs that farts are funny because man, does he sure does laugh and looks our way when he breaks a little toot.

At the end of the day, my wife and I are still little kids at heart and will forever laugh at a fart.

His precious reactions to his little gusts of wind remind me to not take shit so seriously all the time. Literally, and figuratively and you shouldn't either!

Big Announcement

The Biggest Blessing in Disguise

Remember when I said the announcement of Little Scotty's birth instilled fear in me that my days of hustling on the side were over?

Boy was I wrong.

Instead, it set me on a laser-focused trajectory to where a potentially devastating crisis has turned into a life-changing opportunity.

This is the first time I'm able to publicly talk about this and it builds off of episode 149 that I recorded November 1st about Winning the War Inside Your Head.

In this episode, I talked about how crazy life has been between finding out we were expecting late September, to launching the Coaching Program and doing my first Live Podcast in the same week, to then scrambling to find a new home to expand into before the holidays.

It was a challenging, but exciting season we were entering into and while chaotic, things were moving oddly smooth for how fast things progressed...or so we thought.

A few days later, November 4th to be exact (which is a week after we closed on our new home that doubled our mortgage), I was sitting in my day job cubicle when HR came to my desk and asked to speak to me.

They strolled me down the hallway and sat me down with the President of our business. They informed me that Corporate was doing widespread budget cuts due to sales being down and wanted to get ahead of the 2020 forecast which wasn't promising.

With that being said, they proceeded to eliminate our entire marketing department out of nowhere. No sign, no warning at all.

It was a complete shock to myself, and even more so to my pregnant wife.

So much for a safe job right?

I spent the first two hours in panic mode because I was terrified I was about to lose the house we just closed on, hence why I couldn't talk about it until after we moved in on December 13th.

Despite being overwhelmed with negative emotions and thoughts, after those first two hours of panic, I went to work.

Massive Action + Fear & Scarcity Mindset

The more time I spent worrying and playing the victim, the quicker the window of opportunity would close.

I needed to take massive action so I immediately started making calls to all my friends in the creative industry THAT I BUILT RELATIONSHIPS WITH THE PAST 5.5 YEARS (relationships are everything).

In my mind, I felt step 1 was to redo my resume and create a web UIUX based portfolio to land a good-paying "safe" job to get us a steady income to get by for at least a year or two to pay off our debt goals. After that, I'd ideally be able to take the risk and make the leap to full-time.

My first call after being laid off was with Peter Deltondo of Unfold and wizard behind Creative South's web user experience.

This dude didn't tell me what I wanted to hear, but what I needed to hear and it was a huge perspective shift.

He made me realize how much my current decisions on how to move forward were based on fear and scarcity. My heart and gut weren't into web design and writing a resume for it sucked the joy from me.

He made me realize what I was truly passionate about (and good at) was lettering, illustration, and branding—you know, THE WORK I'VE BEEN SHOWING OVER THE YEARS, not the UIUX related shit I did at the day job!

He was the first to tell me "Maybe this is the sign you need to do your thing full-time. You haven't been building this for over five years for nothing!"

Meh...scarcity mindset and the fear of failure were still top of mind so I immediately dismissed it. I thought to myself, "This would be awesome, but you don't understand the position I'm in and the risk that puts on my family?!"

However, my convo with Peter helped me know the type of work I wanted to show in my new portfolio I was building from scratch. I also knew that my targets were set on applying at some type of agency for remote work that could help me brush shoulders with big names to boost my portfolio.

So there I was, call after call with friends on getting advice/guidance/direction and it kept circling back to the eerily repetitive answer of "This is a sign, do your thing full-time."

It wasn't until I spent countless sleepless nights and multiple panic attacks that I brought this internal turmoil to my wife.

I explain that logic is telling me I need to apply for some type of agency job to get us a steady paycheck so we can cover our family expenses, maternity, and still hit our debt pay-off goal.

However, my gut and heart just weren't in it when I attempted to write my resume. It just felt "off" and it was stressing me out. Going full-time was what I always wanted, but the main thing holding me back the fear of not only failing myself but failing her and our kiddos.

Surprisingly, she legit recited the same unprompted answer as everyone else I had a call with which totally caught me off guard.

She agreed with them and instilled the confidence and affirmation I needed that me being laid off was the best thing that's ever happened to me.

She said, "If it doesn't work out, the worst thing that'll happen is that you have to get another job."

Boom. Sold. Let's Go.

A Sign & Shove From the Universe

Me getting laid off out of nowhere was the universe shoving me into action before I felt I was ready (opposed to my original plan of leaping on my own terms a year or two later).

While it's terrifying to say, on January 10th, 2020 (aka when my severance package runs out), I'll officially be making the leap to full-time coaching and freelance.

It's an emotional trip for me to see all these years of treating my side hustle like it was a full-time business finally come to fruition.

I always said if I had an extra 40 hours back in my life, I'd be able to do so many more things and make an even bigger impact. It's funny because the Universe was listening and it always gives me the gift I needed but often disguised behind the mask of adversity.

The best thing about this that makes me so fucking proud is that I've blazed my own path and did things my way.

All these lessons my son taught me the past two years have played such a significant role in leading me to this opportunity. My hope is that these four little lessons of be relentlessly fearless, enjoy the little things, stay curious and stay learning, and play hard can play a significant role in helping you take the next step in your creative grind in 2020.

Let's climb some new mountains together and celebrate the little milestone along the way. Eventually, we'll get to appreciate the view at the top and start the process all over again.

Dec 25, 2019
Jason Craig on Turning Your Work Into Play & Staying in Your Own Lane
01:00:16

Stay In Your Own Lane & Create Your Own Wave

It’s so easy to get wrapped up in what other people are doing or to give into the temptation to jump on the latest trend.

One of the hardest things to do as a creative is to go with your gut and pursue work that’s true to you.

I like to call this staying in your own lane instead of swerving into someone else’s and riding their wave.

I feel this is self-mastery at it’s finest, and it’s not something you can attain overnight. It takes years and tons of hard-learned lessons to get to the point where you’re self-aware of the artistic voice blooming inside of you and pouring that onto your canvas.

I’m five and a half years deep, and I’m just now feeling like I’m finding my artistic voice. I'm using this voice to construct the lane I want to navigate for the next 20 years.

This show exists to challenge and empower you to find your own groove over time.

Today’s episode, I’m bringing back my mentor and one of the people I look up to the most in this creative sport.

The King of Crunk Friday

I’m talking about Mr. Crunk Friday himself, Jason Craig, aka @jasonthe29th on IG.

What I admire so much about this dude is that he stays in his lane and owns it. Matter of fact, he embraces and thrives within it, and it’s inspiring how he truly navigates his own creative realm.

He’s a Southern gentleman with a Midwestern work ethic crushing the full-time art and design game in Augusta, GA.

When he’s not winning awards, speaking on big stages, or being involved in the creative community, he’s helping guide people like I am through these rocky terrains to get to the green pastures on the other side through witty analogies and Level 62 wizard-like advice.

Take notes, strap in and get familiar with this fine fellow as Jason and I peel back the layers on:

  • Not carrying last week’s stress into this week’s success
  • Finding what works for you and pursuing what feels like play
  • Doing more of what you like and feels good
  • Establishing rhythms, routines, and patterns
  • Making your own plate at buffets, creative outlets, full-time freelance, and flash sheets

We overcome a lot of technical difficulties to drop this fire on you, and I have no doubt there’s a nugget tucked away that you can apply to your creative grind.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

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Dec 18, 2019
Chris Do on Making Money Doing What You Love & Not Selling Your Soul
01:07:47

Steering Your Ship with Clarity & Confidence

I’m hella proud to say that we’ve made it to Episode 150.

There seems to be a massive shift every 50 episodes in the message and direction in which I’m steering this ship.

The more I continue to niche down and follow the direction of my internal compass, the more clarity and confidence I continue to find

The more clarity and confidence I find, the more I’m able to enjoy this wave that I’m making and riding.

As we approach the end of what’s been the craziest year of my life and embrace what I’m sure will be an even crazier 2020, we’re entering into a new and exciting season of the podcast.

The topics will get deeper. More resources will be created. The community will get tighter, and more targeted value will be served to your front door like a piping hot pizza from your favorite local joint.

It’s up to you to consume and take massive action to get the results you want.

Episode 150 with Chris Do of The Futur

Today’s episode is a big one and will set the tone for the rest of your year, and potentially your life, if you want to get dramatic about it.

We’re fortunate to have Chris Do on the show today. When I mentioned I was recording with him, my DMs on Instagram lit up like a Christmas Tree, so I know you’re just as hyped for this one as I am.

Chris’s mission is to empower creatives to make money doing what we love without selling our souls through his educational platform called The Futur. You’ll find a goldmine of business, design, and inspirational resources to help you thrive on your creative grind (he’ll tell you more about this and where you can get more info on your own, after this episode of course).

The content he and his team have dished out has amassed a global, loyal, and engaged tribe of over 600k on YouTube, 140k on The Futur’s IG, almost 200k on his personal IG, and 100k on Facebook.

Do a few hand exercises to loosen up so you can rack up your notes because we diving deep on topics like:

  • Setting BHAGS: Big Hairy Audacious Goals
  • Becoming the type of person who runs toward change instead of away
  • Embracing failure as the tuition you pay for success
  • Becoming known and remembered for something
  • Creating for a bigger cause, being a disruptor, producing and polishing turds, and more.

This episode is so much bigger than design, branding, increasing your rates, etc.

This one is the epitome of why it’s called the Perspective Podcast because Chris is going to:

  1. challenge the lens through which you see the world
  2. inject a TON of practical action steps to get you ten steps closer to where you want to be in life.

Please share this one with your friends and family if you found value in it.

Are You Seeking Clarity & Community? Check out The Side Hustler's Coaching Program

If you want that extra level of clarity, community, and accountability develop a process that helps you win with your work, sign up for the Side Hustler's Coaching Program A-List waitlist now for January's relaunch.

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Dec 11, 2019
3 Tactics for Winning the War in Your Head to Get Out of Your Own Way
00:22:55

Winning the War in Your Head

With tomorrow being Thanksgiving here in the States, I wanted to take a second to just say thank you for giving the show a chance and sticking with me as the show evolves.

There’s a lot of creativity-based podcasts, resources, and content out there...I know my style and approach aren’t for everyone, and that’s totally okay! Just know it means the world to me that you vibe out and tune in to what I’m building out of my little home studio.

I try to create fuel for you when, in reality, you are the fuel that drives me to keep showing up and pouring my soul into this—especially during the craziest season of my life, which I’ll touch on later in this minisode.

So thank you, from the bottom of my pizza-loving heart. Thank you for giving me a chance and growing with me as I try to blaze my own little trail on this earth’s surface and tap into my unique purpose.

With that being said, today's episode is a shorter one that I know will hit home if you deal with the same inner critic and negative self-talk like I do.

In order to win the war that wages daily between your ears and design the life you want to live, my goal for this episode is to get you to:

  • think bigger
  • believe in your abilities
  • change the way you think and speak to yourself

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Nov 27, 2019
Side Hustler's Coaching Program Hot Seat Student Spotlight Special
01:31:49

Football Coach to Creative Coach

This one is special today, and it's the longest episode I’ve ever published but for a good reason.

If you’ve followed my story, you know I have a background in coaching football.

I reluctantly started my coaching journey in college after playing two years and then blowing out my back twice at Wartburg College in Cedar Falls, IA. Even though I was bitter, I stayed on the team and became a student coach so I could be a part of something bigger than myself.

Once I graduated, I volunteered for three years coaching Varsity Wide Receivers at my Alma Mater West High in Waterloo, IA.

From there, I was a personal trainer for about two years at a local Snap Fitness.

Behind the scenes, I was always doing some type of side hustle, like creating t-shirts, logos, and tattoo designs...but nothing ever seemed to stick.

The coaching side wasn’t paying the bills, and the art side wasn’t gaining any traction and was more depressing than anything.

It felt impossible to connect coaching with creativity, but that’s what I attempted to do with my Instagram in 2014 and then my blog in June 2015.

All of it paved the path to becoming a Creative Coach early this year and starting up the Side Hustler’s Coaching Program this past September.

The Power of Accountability & Community

In this program, I selected 10 creatives out of an application pool to go deep on a passion project for three months. They're going to create a body of work they can, not only be proud of, but can leverage moving forward.

People on the outside of this Group Accountability Mastermind setting only see them evolving their craft and skills.

This program is more than that—it’s a breeding ground for cultivating relationships, building confidence, overcoming comparison, mastering time management, developing strategies, routines, and more.

There’s the War Room, which is our daily hub to keep each other accountable.

Every first and third Thursday are group Accountability Calls.

Every second and fourth Thursday we have Hot Seat Calls. This is where everyone gets a turn to share their biggest breakthrough or struggle for that week while the rest of the family listens and takes notes.

Today’s episode is a recorded hot seat call.

There’s no fancy mics and no planned agenda.

Just 9 vulnerable and hungry creatives (minus the homie Andrew Pethoud on this one) making time to meet outside of jobs and families to grow and work together toward taking the next step on their creative grinds.

If you’re feeling stuck and isolated trying to figure out your own next steps to take, I know you’re going to find a ton of valuable takeaways tucked in this one.

If you feel like this is something you want you to be a part of, sign up for the coaching A-List Waitlist for updates as Round 2 of the Side Hustler’s Coaching Program starts Jan 13–April 5th.

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Nov 20, 2019
Tinlun Studio on Leveraging Failure & Passion Projects to Thrive & Survive
00:50:39

Tinlun Studio on Leveraging Failure & Passion Projects to Thrive & Survive

So many people love pizza but hate the crust. I’m here to tell ya you gotta learn to love the crust.

The first few bites of a slice of pizza are when you’re high on life and things seem to be working in your favor. The crust is the low moments of adversity and failure.

You can’t have pizza without the crust, and you can't appreciate the highs without the lows.

The crusty times test our character and mold us into the next version of ourselves. It’s up to us on how we respond, so we can evolve into the version of who we want to be.

Someone who’s dealt with waves of crust and always comes back bigger and better than ever is my homie Terence Tang of Tinlun Studio, aka The Tenacious Turnip aka Tinman the Terrific.

Terence and I go back a for a few years now, and I’ve seen his lowest moments set him up for something great each time he responds with a positive attitude.

He’s one of the best humans I know, and his story is sure to inspire you to love and use your crust as part of your story to inspire others as well.

Terence is a full-time freelance lettering muralist making moves out of Houston, TX, and empowers humans to be a little bit nicer through his Human Kind initiative.

He’s also a low key wizard in calligraphy and photography and has a sneaker collection that is certainly bigger than the Kardashian sisterhood’s shoe collection combined.

In today’s episode, Terence and I go deep on:

  • Using failure to fuel your next moves
  • Leveraging passion projects to attract future work
  • Showing yourself in your work by picking buckets for your brand
  • Creating your own merch
  • Steering parked cars, taking action, NBA logos, beards, and more

If you feel lost, stuck, and caught up in your own crust, this episode will push you to take some serious action.

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Nov 13, 2019
Steve & Danielle Wolf with Tips on Design, Freelancing, & Productivity
00:58:00

Steve & Danielle Wolf with Tips on Design, Freelancing, & Productivity

Do you show up each day winging it and doing what feels good, or do you have a plan of attack and a system you thrive in?

Sure, some people can just show up and figure it out, but what if there’s room to optimize your workflow while still acting in the muse?

It tends to be a little bit easier for people who do their things full time, as there’s a little more margin and room for flexibility.

If you’re like me and you hold down a day job, your time is already scarce...so winging it each day is most likely not going to yield the type of results you’re wanting.

Having a plan, scheduling your success, and optimizing your productivity is key...plus you gotta leave a little margin in there for play to stay sane.

My friend Steve Wolf and his wife Danielle are people who have a plan and have been consistently crushing it. They are the brains behind Steve Wolf Designs, a design and branding studio in Austin, Texas. They crush work for brands like Target, Lennox Air, Butler Bros, Adobe, TypeHike, and everything in between.

While Steve thrives in the creativity department crushing design, logos, branding, custom type, etc., I feel every creative needs the Danielle counterpart—she is an organization guru who runs marketing, process development, and project management (basically all the stuff creatives like I do suck at). Productivity is her jam, and she’s also a coach who she helps busy women find their unique balance and create more joy in their life.

Strap in and take some notes and we cover a ton of topics like:

  • Tips on what to do and NOT TO DO as a freelancer
  • Productivity hacks 
  • Scheduling your success
  • Exploring new creative outlets, finding your fuel, their favorite pizza, and more.

If you’re a side hustler or freelancer who’s ready to step your game up, then this episode was crafted for you.

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Nov 06, 2019
Molly Jacques on Freelancing, Passive Income, & Marketing for Creatives
00:59:46

Molly Jacques on Freelancing, Passive Income, & Marketing for Creatives

Where are you right now? Not your physical location, but the current state of your side hustle during this season?...and by season, I don’t mean fall (if you’re in the U.S.).

Just like books have chapters, our lives have seasons.

I’m currently in a season where I’m making a huge transition in my business. I’m fully embracing myself as the side hustle guy and going all-in on the podcast, the coaching program, and assets/resources to help people like you take the next steps.

It’s where I’m supposed to be right now and where my energy’s supposed to be focused.

Unfortunately, there’s not much time to play and responding back to every person every minute every day falls down the list of priorities during this shift.

I have to give myself permission to not do all the things all the time like I used to with freelance, selling merch, etc. It is what it is, but then again, it’s only for this season.

Maybe the season you’re in is all about exploring and finding your style.

Maybe you’re in a season where you have to pump the brakes to attend to life’s bigger demands.

Whatever season you’re in, be in that season and show up as your true self. Be hella grateful that you even have the opportunity to exist and be able to do what you do. It’s a gift to breathe, think, and act—don’t take it for granted.

Seasons change, and so will you. Make the most of the season you’re in.

With that being said, someone who makes the most of each day in each season she's in is my new bestie Molly Jacques.

I’ve been a fanboy of her gorgeous illustrative lettering work which has landed her clients like Target, Nike, The New York Times, and Disney (to name a few)....no big deal, right?

I’ve also been an admirer/stalker on how she handles her business as a creative cheerleader and educator for our community (especially her email marketing expertise).

She’s a beast at producing educational content, courses, and resources to help creatives scale our side hustles and make more money! HOT DAMN!

Tune in and take notes as we hit a ton of topics like:

  • Staying curious and making time to play
  • Putting on your business cap and taking your side hustle more seriously
  • Creating your own luck by not feeling entitled
  • Her resources for marketing, freelancing, pricing, and making a passive income
  • Fairy dust, her favorite pizza, productivity, and more.

If you need a little spark to start taking yourself and your side hustle more seriously, this episode was made specifically for you.

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Oct 30, 2019
Side Hustle Special | Live From Creative Works with Rogie & LittlePatterns
01:03:41

Side Hustle Special | Live From Creative Works with Rogie & LittlePatterns

I have a special episode for you today for those of you who couldn’t attend Creative Works Conference in Memphis, TN.

Maggie Enterrios of Littlepatterns and Rogie King of Super Team Deluxe and Dribbble joined me on the stage for an hour-long discussion that no doubt melted the faces of all 400 creatives in the audience.

We specifically dropped a ton of valuable takeaways on:

  • leveraging passion projects
  • taking your freelance to the next level (buy this freelancer's bible)
  • value-based pricing > hourly pricing
  • side hustling outside a day job
  • finding what drives you to create
  • plus a ton more...seriously, this shit is entertaining

If you’re side hustling outside your day job or pursuing a career in freelancing, you definitely need to listen to this one.

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Oct 23, 2019
6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job
00:27:16

Side Hustler’s Series Part 4 of 4: 6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job

A PROVEN SYSTEM FOR KNOCKING SHIT OUT EACH DAY

Hands down, the #1 thing creatives like you tell me you struggle with the most? Finding time to grind on your side hustle.

I’m hella qualified to talk on this topic because I’ve gotten pretty damn good at:

  • carving out pockets of time in my day
  • to knock out my top priorities
  • that align with my main goal/vision.

In five years, I’ve been able to build Perspective-Collective, freelance, and handle a weekly podcast all outside of my full-time job. Not to mention, I’m a husband and father to the dopest little dude this side of the Mississippi.

This shit isn’t easy, and I’m not trying to brag. I’m just trying to convince you that if I can do it, anyone can.

If finding time to grind is one of your biggest pain points, I feel the following system can improve your productivity immediately.

Note: I also have this available as a guide in the Side Hustler’s War Chest. In case you missed that, you can download it here.

#1. Take One Bite at a Time

It’s easy to feel like you’re not doing enough when you see someone else crushing it. Often, our ambition is larger than our reality, and we feel we have to eat the full pizza in one bite.

While it’s great you want to start a weekly podcast, vlog, and newsletter all at once, biting off more than you can chew can set yourself up for failure if you:

  • Attempt to do all of this outside a day job
  • Have family responsibilities
  • Don’t have a defined process built into your routine

I started posting consistent drawings on Instagram in the spring of 2014. I then took on weekly blogging in June 2015, then added a newsletter in October 2015. I began the weekly podcast in August 2016. In between, I’d sprinkle in some freelancing, public speaking, teaching workshops, and selling products.

There’s no way in hell I’d still be trucking along had I attempted to do all of this right from the jump.

I suggest taking things slow and steady, as we’re looking to accomplish long-term consistency.

Start with one bite at a time by setting ambitious (yet realistic) expectations and taking action.

Once you lock down your process, take a bigger bite by slowly baking the next thing into your routine.

#2. Plan Your Attack

I’m discovering the most successful people I look up to don’t roll out of bed and shit productivity—they schedule their success.

When I stopped winging it and planned my daily attack, it made decision-making so much easier.

Here’s how I plan my attack:

1. MAKE A WEEKLY TASK LIST ON SUNDAY
You can list these by hand or with digital apps like Wunderlist, Notion, or Evernote. Update your list accordingly as things pop up during the week
Carry over the remaining tasks from the previous week.

2. PRIORITIZE THEM WITH MY CREATIVE GRIND (ABC) SYSTEM*

  • List up to 7 tasks per each letter (7 days in a week = 1 task a day)
  • A1-A7: High Priority Tasks to Attack that move the needle forward
  • B1-B7: Medium Priority Tasks that are cooking on the Back Burner
    -C1-C7 Low Priority Tasks that would be Cool to get done or should be delegated
  • D: Insignificant Tasks should be Destroyed

*Those in my coaching program get to be the first guinea pigs for a basic and more advanced version of my Creative Grind System.

3. PLAN YOUR FOLLOWING DAY’S TASKS

Here’s a quick glimpse of how I list my next day’s attack:

  • Each night, I plan out the next day’s blocks of time I have to grind (morning, lunch, breaks, evenings)
  • I’ll create fields for tasks A1-A3, B1, and C1
  • I’ll then pluck from the top weekly tasks list and plug them into the designated fields
  • When you knock out your A1 task, cross it off your daily attack and weekly list. Then proceed to A2 and A3.

Sometimes, you may only have a small window of time so knocking out the B1 task makes sense.

Only knock out the C task if you get through all A and B tasks for that day.

THE GOAL

The goal is to knock out and cross off AT LEAST one A task a day.

Crossing that A task off your list becomes a productivity habit-forming addiction!

Depending on your schedule and goals, tweak this and find what works for you!

#3. Eat the Worm

I’m a night owl by default, but waking up early and eating the worm has been the catalyst for the growth of my side hustle.

There are three reasons why mornings are my jam:

  • It creates more time to grind:
  • It prioritizes my dream first
  • I put a large dent in my A1 task before going to the day job

For me, productivity lies in doing the most important task first—the one that will scale my business. These big tasks typically require the most willpower.

Oddly enough, the most important tasks that move my business forward and require the most willpower have nothing to do with drawing—they have everything to do with writing.

Writing is the backbone to my side hustle. I write practically every day with the podcast, the coaching program, workshops, speeches, Instagram captions, product details, landing pages, email campaigns, etc.

Working a day job and opening myself up to the world’s distractions takes a massive toll on my willpower. There’s no way I have the focus or desire to do my best writing after I clock out from work or after I put my son to bed.

Getting up early and eating the worm sucked in the beginning and still sucks today.

I had to adjust by using the hack of getting up 10-20 minutes earlier each week.

This significantly helped me adjust instead of making the switch from 6:30 am to 4:30 am. This is an example of a bite-sized change mentioned in #1.

Grinding before the world wakes up provides the best focus for me, and maybe it could for you.

To get the results you’ve never had, you have do something you’ve never done.

I’ve made hard changes in my routine to chase that productivity-high. It gets easier to adjust when you begin to see the progress.

I realize there isn’t a one-size-fits-all solution to this, as everyone’s schedules and responsibilities are different.

Start by determining when you have the most willpower in the day. Then carve out time and act on your A1 task.

#4. Play UNO

Playing Uno ties into #2 and is my way of saying “focus on doing one thing each day that will help get you the best results.”

Looking at that massive to-do list can be overwhelming. It’s hard to know where to start, so you become paralyzed from taking action.

This is why we take that weekly task list and prioritize it to create a plan of attack.

Focusing on the one thing you planned the night before (the A1 task) makes the game winnable and easier to manage.

Note: to reiterate #2, when you knocked out the A1 task for the day, you then shift your target to A2.

It’s hard not to feel accomplished and experience progress when you knock the main thing off your list each day. You and momentum become best friends when you optimize your system for maximum badassery.

#5. Eliminate Distractions

It’s so easy for us to get distracted because we’ve become glued to our phones, computers, smartwatches, and TVs. We’re “too connected” and don’t want to miss out on anything and everything.

I’ve had to discipline myself to eliminate distractions.

When it’s grind time, I have to prepare my environment so I can get into the zone.

KILL SOCIAL MEDIA NOTIFICATIONS

For me, I kill all notifications on my phone except for texts and calls in case of an emergency.

I personally have a strong belief that you do not need social media notifications on your phone. That shit will distract you from keeping the main thing the main thing.

USE DND MODE

I always have Do Not Disturb Mode set on my phone from 9 PM–6 AM, so nothing distracts me before bed until after I eat the worm and play Uno. I’ll even turn on DND Mode when I need to practice a speech, record the podcast, or get lost in a drawing.

SET APP LIMITS & NOTIFICATIONS

On iOS, you can set App Limits to put time constraint reminders on apps you tend to overuse.

You can also enable notifications to let you know how much screen time you’ve been using to keep yourself in check.

OPTIMIZE YOUR ENVIRONMENT

For me, having a clean desk/office, closing the door, and having one screen on for willpower tasks like writing helps me find my zone.

As much as I love my cats, having them crawl all over me and knocking shit over on my desk while I work is a no-go.

Overall, protect and value the time you’ve carved out for yourself to grind—no one else will do that for you.

#6. Say NO, so You Can Say YES

Your secret weapon for creating more time is a muscle you don’t flex often enough.

You gotta learn how to say NO, NOPE, and NAH, I’M GOOD.

If you constantly use the excuse of “I never have time,” it’s times to switch your language to “I haven’t made it a priority.”

I should know because this excuse was my default for everything. Any margin of time I had got filled up because I was a professional over-committer who didn’t understand the power of saying NO.

Of course, you can’t make something a priority because you said YES to something else when you should’ve said NO!

It’s really simple: saying YES fills your time and saying NO creates more time for what’s most important.

THE HELL YES FILTER

Create a filter for yourself—if an opportunity comes your way, and it’s not an instant HELL YES that aligns with your main vision, then it’s an immediate HELL NO.

THE HELL NO LIST

Another step to help you frame your Hell-Yes filter is by creating a list of No’s and Hell-No’s. That way, you have set guidelines to stick to when decent opportunities come knocking.

This filter and list will clamp down on letting people and stupid, non-essential tasks steal your time.

Take Yourself Seriously

Everyone has what it takes to execute their side hustle outside their day job.

The problem is that people struggle to grind on their side hustle because they lack a system and some discipline.

Regardless if you’re a night owl or early bird, make notes of these ideas—I know they can help you see results ASAP.

It all boils down to—how badly do you want it? Are you ready to take yourself and your work seriously?

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

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Sep 18, 2019
5 Killer Tips for Managing & Maximizing Your Side Hustle Outside Your 9-5
00:23:22

Side Hustler's Series Part 3 of 4: 5 Killer Tips for Managing Your Side Hustle to Maximize Results

Back in May, I had the chance to jump on an episode of The Happy Ever Crafter TV with the calligraphy queen, Becca Courtice.

I came prepared with some notes to help her niche calligraphy and lettering audience to get the most out of their side hustles.

What kind of a jerk would I be if I didn't go more in-depth and share it with you?

Regardless if you do calligraphy, lettering, knitting, underwater basket weaving, etc., there is something in this episode that can help you take your side hustle to the next level.

Today, I'm giving you 5 Killer Tips for Managing Your Side Hustle to Maximize Results. Prepare to take some notes!

Hopefully, there's a missing piece here that gets you one step closer to putting your peculiar yet promising puzzle together.

1. Have a Plan & Show Up with Intention

How comfortably can you answer the following questions with conviction?

  • What do you want to accomplish in life and why?
  • Who do you want to become and why?
  • Who do you want to serve/make an impact on and why?

Figuring out the answers requires a lot of time, soul searching, and uncomfortable dialogue in your head.

Once you're able to tap into that vision, reverse engineer that dream so you can pinpoint the steps you need to take.

From here, you're able to layout short-term and long-term S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, Time-Bound) goals that align with the vision.

A goal without a plan is just a wish, so knowing what you want and developing a gameplan are crucial.

When you know what you want and have outlined your steps, there's less room for guessing on what you should be working on each day.

Having a plan makes it much easier to attack the top task that moves you closer to your goal each day.

Note: If you lack a plan or system for making time to work on your side hustle, you're going to love next week's part 3 episode. I'm giving you 6 Ways to Carve Out Time to Grind & Execute Outside Your Day Job.

2. Be Consistent

My favorite quote about consistency comes from Sean McCabe (Seanwes).
"Nobody notices announcements, people notice consistency.

It's time for a hard dose of reality and some tough love.

There's no way you should be complaining about the promise of your side hustle when you've only:

  • been doing it for a few weeks to a few months
  • invested an hour or two a week
  • posted a few times on social media here and there and told a few friends

People won't notice shit until you consistently stay in front of them and make it crystal clear what you're doing.

You have to remind people that you exist, and you do this with—you guessed it—a plan.

One of the best ways to do this is to lock down a systemic routine of when you'll create and when you'll post.

Frequency

I recommend sharing AT LEAST once a week, as we tend to be creatures of weekly cycles (e.g. weekly episodes of our favorite TV shows or Monday Night Football).

Daily output is going to get your faster results, of course. This isn't realistic for many people and can easily lead to burnout.

Weekly is a manageable output that anyone can figure out. Start with something small and add more to your plate as you build it into your routine.

Duration

If this is something you're good at and it lights you up, I feel a minimum of six months of pursuing it with maximum effort is the least you can do. I'd highly recommend pushing it easily to 1-2 years if it's bringing you any of the 9 benefits I mentioned in last week's episode.

It took me in the 1-2 year range to really start finding my footing. Currently, my fifth year is when I'm really finding my stride.

It. Takes. Time.

It's not always about reaching the most people in the beginning, but the right people slowly over the years.

3. Be Persistent

I wanted this one to rhyme with Be Consistent because I like to have a good time and unwind with a rhyme outside design.

News Flash: it's not easy pursuing something that's important to you—it's a straight-up rollercoaster ride, as you're being tested at every turn.

You're going to experience plenty of shitty moments along your creative grind. There will be plenty of people that will attempt to rain on your parade. You gotta keep pushing to bathe in those sunny days when you've tapped into your creatively-fulfilled zone.

I don't' have enough fingers or toes to count how many battles of self-doubt, depressed funks, haters, financial emergencies, etc. I've faced when pursuing my side hustle. I do know that every shit storm I've weathered has made me stronger.

Every time you get knocked down, it's your responsibility to get back up and keep swinging. It's called responsibility because you have the ability to respond.

Each time you get back up, you're adding a new bruise or scar that you can add to the "hard lessons learned jar" and use it as fuel.

As cliche as it sounds...if it was easy, everyone would do it.

It's not easy, but gritting it out because it's important to you will always be worth it.

Don't find yourself on your death bed wondering, "What would life look like had I gotten back up to fight another day?"

4. Stop Trying to Be Pizza

What fun would this be if I didn't include something pizza-related?

My life motto has become, "You can't make everyone happy, you're not pizza."

It's my filter that I run everything through when I show up each day.

It's insanely hard to gain traction when you feel you have to reach every human in every pocket of the planet when you hit publish.

The harder you try to reach the masses, the harder it is to land on that one soul who needs what you have to offer.

Attempting to please everyone usually means you're riding the fence and playing it safe. You're scared to have a strong opinion, as it could drive someone away.

James Victore on episode 117 would call this being "Oatmeal." Don't be Oatmeal.

All it takes is one person at a time to attract that like-minded tribe of freaks who vibe to your flavor of weird.

Instead of going for width, go for depth.

Embrace who you are, share what's true to yourself, and keep the perfect person in mind when you hit publish (even if it's yourself).

More importantly, disregard the thoughts and opinions of the haters. What you put into the world wasn't meant for them anyways.

5. Find Your Secret Sauce

What's the secret sauce, and how do you make it?

The starting base to your secret sauce: find the overlap of your greatest strength and greatest passion. This is called your sweet spot, and it's something I learned from Ken Coleman of The Entreleadership Podcast.

You're going to have a hard time finding success with your side hustle if it's:

  • something you're good at but don't enjoy
  • something you love doing, but you suck ass at it doing

The quick way to go about this is to make two-circle Venn Diagram.

Strengths

On the left, list your strengths.

These could be things you can naturally thrive in that others find difficult.

It could be skills you've acquired for hours you've spent learning a trade or craft.

Taking a StrengthsFinder2.0 test can help you peel back another layer and reveal some deeper answers.

Passions

On the right, list your passions—the things that light you up and leave you feeling fulfilled.

These are the things you zone out and lose track of time doing.

It could be the thing that keeps you up at night because your mind is bursting with ideas.

At the same time, it could be the thing that gets you jazzed to get out of bed each day.

Bonus Points: ask friends and family to list out what they feel your greatest strengths and passions are so you can locate patterns.

Secret Ingredient #3
It takes some time and a lot of experimentation to find your secret sauce, but once you do, you can add in the third and final ingredient.

That third ingredient is your market. I'm talking about your target audience or perfect follower that your sweet spot provides value or a solution to.

Now that's a whole other can of worms, but hopefully, it has you thinking of the value you bring to the table with your secret sauce.

Note: I highly recommend Seth Godin's book This is Marketing to go deeper on this topic. Get his audiobook for FREE here.

Putting it All Together
It's easier said than done, but implementing these tips into your side hustle is no doubt going to help you maximize your efforts and see results.

Yes, everything starts with a plan. However, practicing self-discipline, having some grit, and understanding the value you provide is crucial for taking your side hustle to the next level.

That's all a part of the process, but the energy and effort is worth it once you find your stride.

Need Some Extra Help? Check out The Side Hustler's Coaching Program
If you're finding that you want some extra hand-holding and accountability to take the next step, sign up for the Side Hustler's Coaching Program now to join the waitlist for September 16th's launch week.

Enjoy This Episode?

If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

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Sep 11, 2019
9 Benefits of Side Hustling—Leverage Your Day Job to Fuel Your Dream Job
00:21:21

Side Hustler's Series Part 2 of 4: 9 Benefits of Side Hustling

The Dream You've Been Sold

Most likely, you’re a listener/reader for two reasons:

  • You’re ready to transform your hobbies into a side hustle
  • You’re ready to take your current side hustle to the next level

If so, you've tuned into the right place.

I focus on the side hustle part because hustlin' is a habit, and it's all I know.

Not everyone is fortunate enough to do their own thing full-time right out of the gates. In fact, I'd say the majority of people don't go this route.

You were sold the dream of the traditional route of getting student loans to fund college, so you can land a good job.

You then get married, get a mortgage, have kids, and do the same routine day-in and day-out.

The goal is to pay your dues at your day job to help someone else’s dream come true in hopes of retiring around sixty. Supposedly, that's when your life begins?

If you're like me, you've realized this isn't your dream at all.

Something deep inside you craves to go against the grain and blaze your own path.

I've had this internal craving since college where I was creating tattoos, logos, etc. to pay for video games and 30 packs of Busch Light.

This craving has only grown stronger as I've spent over five years building Perspective-Collective outside my day job.

Trust me when I say I've invested thousands of hours and two power plants worth of energy into finding ways to transform my hobbies into a monetized side hustle/side business—all outside a day job.

I’ve figured out what works through A TON of trial and error (extra emphasis on the error part).

No doubt, it's been a lot of work to navigate this ship to where it's sailing today. Regardless of the storms and choppy waters I've dealt with along the way, every ounce of effort I've invested in my dream has been worth it.

Pursue Your Gift & Make an Impact
If you’re not fully convinced nor confident that you’re ready to invest in the long haul, I have 9 super-convincing benefits of side hustling to share with ya.

Before I begin, I feel it's important to note that there's nothing wrong with having a day job.

You may have landed one that you love and have no desire to do your own thing full-time. That's totally cool!

You also may be in a position where you'll be in your day job for a while due to personal situations like mine. That's cool too!

This episode is solely fuel for satisfying that inner craving to do more with your gift. That's it!

Without further ado, the following benefits are based on my experience, as well as anecdotal evidence from my juggernaut creative friends and podcast guests.

#1. Find Your Purpose

This is #1 for a reason because I know what it's like to feel like you have nothing to offer the world.

If you go to bed each night without something to look forward to, something is wrong. It’s time to change that with a side hustle that feels like play.

I'm jazzed to get up each day because of my side hustle of helping other creatives build their killer side hustles.

I look forward to putting in the work and reapings these 9 benefits that come with it.

Life is dull and unfulfilling when you lack a purpose—side hustles can change that.

#2. Cultivate Killer Relationships

You may have heard the phrases, “It’s not what you know, it’s who you know” or “Your network = your net worth.” I believe both of these are 100% true.

I also believe in the quote from Jim Rhome, “You’re the average of the five people you spend the most time with.”

Relationships are everything. Your side hustle can help connect you with like-minded people who have similar goals, work ethics, and values.

Two things to keep top of mind:

  • Always focus on giving more than you take
  • Create as many win-win scenarios as possible for both parties

You’ll be surprised by the genuine and abundant friendships you’ll build through your side hustle over time.

#3. Attract a Tribe of Like-Minded Freaks

"Embracing your weird" seems to be the storyline of 2019 and I'm all for it—the weirder the better.

Starting a side hustle or a passion project allows you to go deep on things that interest YOU.

It's a playground to experiment and embrace the YOU in YOU-nique.

Chances are you're not alone—your weird quirks and qualms are most certainly shared by other weirdos.

When you publicly share and own your YOU-niquness, you increase the odds of attracting a like-minded tribe of freaks who vibe to your unique flavor of weird.

Then you circle back to Benefit #2 and cultivate killer relationships—it's a win-win.

#4. Add New Skills to Your Arsenal

This one is obvious but important to stress. My side hustle has allowed me to learn skills that I’ve been able to leverage for raises at work, charge more in freelance, and attract more opportunities.

Pursuing Perspective-Collective has taught me how to:

  • become a better artist/designer
  • advance my lettering/illustration skills
  • market myself on social media
  • grow my email list
  • improve my writing through blogging
  • edit audio and video through the podcast
  • manage projects and my personal time
  • attract an audience and community
  • pitch, price, and present my ideas
  • communicate and delegate

I could keep going, but you get the picture. Whatever you want to learn, you can create a passion project around it.

#5. Build Confidence & Overcome Fear

I had little to no confidence in myself or my abilities for about the first 24-25 years of my life...until I started Perspective-Collective.

I was able to find my groove when I shared my work consistently on Instagram.

Facing the things I feared the most—like sharing my work, speaking in public, asking for what I wanted in life, or saying NO to people—has resulted in some incredible breakthroughs in my creative career.

Leaning into this fear has helped me unlock confidence in my purpose, my creative abilities, and my mission.

Side hustling builds confidence when you're persistently getting uncomfortable. Period.

#6. Turn Your Work into Play

Hobbies are fun and having fun = play.

There are no set-in-stone requirements that you have to turn that hobby into a side hustle, especially if your play begins to feel like work.

If your side hus