The Science of Social Media

By Buffer

Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.

Image by Buffer

Category: Business

Open in Apple Podcasts


Open RSS feed


Open Website


Rate for this podcast

Subscribers: 216
Reviews: 0
Episodes: 186

Description

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

Episode Date
From Zero to 30K YouTube Subscribers in Six Months
Jun 07, 2023
Why you shouldn't add links to your social posts
Mar 14, 2023
What is the Ideal TikTok Length?
Mar 01, 2023
It’s Here… AI for Social Media Scheduling
Feb 15, 2023
A Beginner's Guide to Mastodon
Jan 31, 2023
6 Ways AI Can Support Content Creators
Jan 19, 2023
7 Important Skills You Need to Be a Successful Social Media Marketer (Repeat)
Jan 04, 2023
How to Build Your Personal Brand: Top Tips for 2023
Dec 22, 2022
Surviving the Holidays as a Small Business Owner
Dec 16, 2022
The Twitter Upheaval and What it Means for Marketers
Dec 07, 2022
5 Social Media Content Ideas for 2023
Nov 29, 2022
Introducing Small Business, Big Lessons Season 2 — A Buffer Original Series
Oct 11, 2022
How to Build an Audience on Twitter (with Matthew Kobach)
Dec 02, 2020
Allyship and Anti-Racism on Social Media
Nov 12, 2020
No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19
Sep 24, 2020
How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)
Aug 13, 2020
Measuring Social Media Success Using Data
Jul 09, 2020
How to Sell More Online
Jun 25, 2020
Inside Buffer's Formula for Customer Engagement on Social Media
May 26, 2020
How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day
May 11, 2020
Adapt and Thrive — Social Media Advice to Get You Through (Part Two)
Apr 30, 2020
Adapt and Thrive — Social Media Advice to Get You Through (Part One)
Apr 23, 2020
Why Brands Shouldn't Overlook Pinterest (Plus 3 Strategies You Can Use Today)
Apr 06, 2020
What’s Next for Instagram? New Strategies to Make Your Brand Stand Out
Mar 30, 2020
How a VP of Marketing Looks at Social Media Metrics
Mar 23, 2020
Social Media Management in Times of Crisis
Mar 19, 2020
Encore: Inside the Facebook Ads of Your Competitors
Mar 09, 2020
Encore: A Crash Course in Microcopy for Social Media Captions
Mar 02, 2020
Encore: Marie Kondo-ing Your LinkedIn — The LinkedIn Audit Blueprint to Help Your Profile Shine
Feb 25, 2020
Find the Best Times to Post on Social Media
Feb 17, 2020
How to discover what works: Our guide to social media experiments
Feb 10, 2020
How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature)
Feb 04, 2020
11 Thumb-Stopping Instagram Stories Design Tips
Jan 27, 2020
How Brands Can Leverage Pinterest To Make Sales
Jan 20, 2020
Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer
Jan 06, 2020
Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before
Dec 30, 2019
Introducing: Breaking Brand, Episode One
Dec 16, 2019
The Best Instagram Stories of 2019
Dec 09, 2019
Why social commerce will rule social media in 2020
Dec 02, 2019
The Complete, Actionable Guide to Marketing Personas
Nov 25, 2019
Brand Secrets for Standing Out in a Crowded World
Nov 18, 2019
BFCM: Last-Minute Black Friday + Cyber Monday Marketing Ideas for Social Media
Nov 12, 2019
A Crash Course in Building Custom Audiences for Your Social Media Ads
Nov 04, 2019
Bonus: Introducing Buffer’s new podcast series 'Breaking Brand'
Oct 31, 2019
9 Social Media Goals You Can Set for Your Business (and How to Track Them)
Oct 28, 2019
The Keys to Epic Engagement on Social Media
Oct 22, 2019
News Roundup: The Future of Facebook, Pinterest's Latest Changes, the Most Popular Stories, and More
Oct 14, 2019
How to Schedule Instagram Stories (Plus 10 Ideas for What to Make Next)
Oct 07, 2019
The Science Behind the Best Instagram Bios
Sep 30, 2019
​​How to Use Instagram to Increase Your Sales: Proven Strategies from the Pros
Sep 23, 2019
Inside the Facebook Ads of Your Competitors: How to Research, What to Learn
Sep 16, 2019
Can You Make a Great Six-Second Ad? Here’s What We Learned From the Best
Sep 09, 2019
Magical Ways to Measure Social Media Attribution
Sep 03, 2019
How to Find a Fantastic Agency to Help With Your Social Media Marketing
Aug 26, 2019
A Crash Course in Microcopy for Social Media Captions
Aug 19, 2019
Reddit Marketing Strategies for Those Who Don't Have Time for Reddit Marketing
Aug 12, 2019
How to Get the Very Most out of Buffer (Tips From the Team)
Aug 05, 2019
Grade Your Marketing for Free With These 10+ Tools
Jul 29, 2019
Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today
Jul 22, 2019
Best Instagram Apps for Marketers: The Rise of the Single-Job, Standalone App
Jul 15, 2019
The Best New Pinterest Marketing Strategies Working Today
Jul 08, 2019
8 Fun Things to Try on Instagram You Probably Haven't Thought of Before
Jul 01, 2019
How tentree created a record-breaking Instagram campaign
Jun 26, 2019
Need a Chatbot Marketing Strategy? We've Got You Covered
Jun 24, 2019
Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine
Jun 17, 2019
The Most Essential (and Surprising) Social Media Statistics and Facts of 2019
Jun 10, 2019
Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media
Jun 03, 2019
What If Instagram Got Rid Of Likes? Plus Even More Social Media What Ifs
May 28, 2019
The 7 Important Skills You Need to Be a Successful Social Media Marketer
May 20, 2019
Why Brands are Turning to Spotify as the Next Big Social Platform
May 13, 2019
How to Get (Real!) Followers on Social Media in 2019
May 06, 2019
Why Isn't Anyone Talking About Live Video Anymore? The Current State of Live
Apr 29, 2019
(SSM Selects) 6 Proven Instagram Marketing Tactics to Grow Followers and Engagement
Apr 22, 2019
6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity
Apr 15, 2019
8 Unexpected Marketing Lessons from History’s Most Influential Leaders
Apr 08, 2019
How to Turn Fans and Customers Into Brand Champions in 2019
Apr 01, 2019
(SSM Selects) 6 Rules for Great Storytelling as Told by Pixar
Mar 25, 2019
The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement
Mar 18, 2019
9 Proven Techniques to Improve Your Instagram Content (Feed + Stories)
Mar 11, 2019
7 Easy Ways to Improve Your Retargeting Ad Campaigns
Mar 04, 2019
Does Vertical Video Make a Difference in Results? We Spent $6,000 on Experiments to Find Out
Feb 25, 2019
How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019 (New Case Studies)
Feb 19, 2019
The Top 10 Social Media Marketing Tools Brands are Using to Succeed in 2019
Feb 11, 2019
How Top Ecommerce Brands Use Shopping on Instagram to Drive Sales and Growth
Feb 04, 2019
The State of Social 2019 Report: Insights From More Than 1,800 Marketing Professionals
Jan 28, 2019
6 Powerful Psychological Biases And How They Influencer Human Behavior Online
Jan 21, 2019
The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube’s Big Advertising Opportunity, The Ultimate Facebook Engagement Guide, and More!
Jan 14, 2019
What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)
Jan 07, 2019
5 Data-Backed Social Media Marketing Trends You Need to Know for 2019
Jan 02, 2019
(SSM Selects) 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level
Dec 26, 2018
13 Social Media Experts Share Their Biggest Piece of Marketing Advice
Dec 17, 2018
How to Use Video Content to Raise Brand Awareness and Sell Your Product
Dec 10, 2018
A Marketer's Guide to Decoding Social Media Algorithms in 2019
Dec 03, 2018
We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Research)
Nov 26, 2018
Instagram Stories Strategy: How Businesses Can Create Thumb-Stopping Stories Content
Nov 19, 2018
Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)
Nov 12, 2018
7 Invaluable Marketing Skills That Help Top Teams Produce Consistently Great Content
Nov 05, 2018
9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)
Oct 29, 2018
How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!
Oct 22, 2018
Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI
Oct 15, 2018
Neuromarketing: Surprising Facts Businesses and Marketers Should Know
Oct 08, 2018
Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!
Oct 01, 2018
How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!
Sep 24, 2018
How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Social Networks
Sep 17, 2018
5 Proven LinkedIn Marketing Tips to Grow Your Company Page 600% Faster
Sep 10, 2018
A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can’t Miss, and More!
Sep 04, 2018
We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)
Aug 27, 2018
Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!
Aug 20, 2018
7 Psychology Facts That All Social Media Marketers Should Know
Aug 13, 2018
Everything You Need to Know about Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!
Aug 06, 2018
6 Old School Marketing Tactics That Still Work on Social Media
Jul 30, 2018
752,626 Facebook Ads Analyzed, How One eCommerce Store Generated 41,000 Emails and 10,000 Followers, New Social Media Tools, and More!
Jul 23, 2018
How to Sell Your Product or Service on Instagram Like the Pros
Jul 16, 2018
A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI
Jul 09, 2018
Instagram IGTV (Television for the Mobile Generation) - How it Works Plus An Exclusive Creators Guide
Jul 02, 2018
One Million Downloads, One Hundred Episodes, Two Co-Hosts, and One Random Show
Jun 25, 2018
99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)
Jun 18, 2018
98: 2018 State of Social Media Marketing Industry Report (What the Future Holds for Businesses)
Jun 11, 2018
97: 10 Proven Social Media Tips for Small Businesses and Entrepreneurs
Jun 04, 2018
96: 50+ Marketers On How to Prove Social ROI, Where Video Marketing is Headed in 2018, Exciting New Instagram Features, and More!
May 29, 2018
95: YouTube Marketing 101: How We Grew Our Channel By 59% in 30 Days
May 21, 2018
94: GDPR: New Data Privacy Laws and Important Changes Businesses and Marketers Need to Know
May 14, 2018
93: Facebook F8 Recap: The Biggest Announcements Marketers Need to Know & Why They’re Important
May 07, 2018
92: 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More!
Apr 30, 2018
91: Your Personal Brand: Why It's The Most Important Career Asset You Own
Apr 23, 2018
90: 21 Actionable Facebook and Instagram Video Tips You Can Try Today
Apr 16, 2018
89: The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More!
Apr 09, 2018
88: The 10 Top New Social Media Tools to Try in 2018 for Marketers
Apr 02, 2018
87: Facebook & Cambridge Analytica (What You Need to Know), 3 Must-Read Social Media Books in 2018, Instagram Algorithm Changes, and More!
Mar 26, 2018
86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)
Mar 19, 2018
85: 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset
Mar 12, 2018
84: Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)
Mar 05, 2018
83: The State of Video Marketing in 2018, Big Changes Coming to Twitter, and Our Top 3 YouTube Hacks for Brands
Feb 26, 2018
82: Habits of Successful Marketers, The Science of Confidence in Leadership, Why We're Always Learning, and More!
Feb 19, 2018
81: The New Facebook Algorithm: Secrets Behind How It Works & What You Can Do To Succeed
Feb 12, 2018
80: Is The News Feed Gone Forever?, Instagram’s Exciting API Change, Paying For Social Media Followers, and More!
Feb 05, 2018
79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement
Jan 29, 2018
78: State of Social Media 2018 Report: 1,700+ Marketers Share Brand New Insights
Jan 22, 2018
77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy
Jan 15, 2018
76: 21 Experts Talk Biggest Social Media Mistakes, Zuckerberg Wants To Fix Facebook, Our Results With Twitter Promote Mode, & More!
Jan 08, 2018
75: The 5 Biggest Social Media Trends For 2018 & What They Mean For You
Jan 02, 2018
74: New Instagram Features, Netflix Trolls Its Users on Twitter, Facebook Messenger For Kids, & More!
Dec 18, 2017
73: Social Media's Top 10 Posts of 2017 & Why They Worked
Dec 11, 2017
72: What Does Facebook Know About You? The Truth Behind All That Data
Dec 04, 2017
71: The $177,843 Facebook Ad Test, Current State of Messaging, Tweetstorms, & More!
Nov 27, 2017
70: How to Effortlessly Create Instagram Stories & Why They're a Major Opportunity for Brands
Nov 20, 2017
69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 2018
Nov 13, 2017
68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!
Nov 06, 2017
67: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer
Oct 30, 2017
66: Creative Facebook Messenger Marketing Strategies You Can Try Today
Oct 23, 2017
65: 8 Tips To Quickly Master Social Media for Businesses & Entrepreneurs
Oct 16, 2017
64: The 15-Minute Experts Guide to Facebook Advertising
Oct 09, 2017
63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue
Oct 02, 2017
62: Top 9 Books Every Social Media Marketer Should Read & What Makes Them Great
Sep 25, 2017
61: Why Facebook Is Blue - The Science of Colors In Marketing & Social Media
Sep 18, 2017
60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]
Sep 11, 2017
59: Proven Ways to Get More Views, Engagement, and Shares for Your Facebook Videos
Sep 05, 2017
58: Creating Truly Remarkable Marketing & Social Media Content That Lasts
Aug 28, 2017
57: 7 Surprising Facts Behind Why People Like, Comment, and Share On Social Media
Aug 21, 2017
56: 10 Captivating Instagram Stories Content Ideas and Our Favorite Tools to Create Them
Aug 14, 2017
55: 5 Exciting Social Media and Marketing Trends to Know in 2017
Aug 07, 2017
54: How to Use Hashtags: How Many, Best Ones, and Where to Use Them
Jul 31, 2017
53: Our 5 Biggest Social Media Mistakes and What We Learned
Jul 24, 2017
52: 6 Proven Instagram Marketing Tactics To Grow Followers Engagement
Jul 17, 2017
51: The 20-Minute Social Media (PRISM) Sales Playbook for Marketers
Jul 10, 2017
50: A Delightfully Short Guide to Social Media Benchmarks & ROI
Jul 03, 2017
49: How to Get Your First 1,000 Followers on Every Major Social Media Network
Jun 26, 2017
48: A Facebook Posting Strategy That Led to a 330% Increase in Reach & Engagement
Jun 19, 2017
47: On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer - Paul Jarvis
Jun 12, 2017
46: Change is Inevitable: How Will You Adapt on Social Media and in Marketing?
May 29, 2017
45: 10 Little-Known Facebook Marketing Hacks You Can Try Today
May 22, 2017
44: Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass - Mary Rykaczewski
May 15, 2017
43: 11 Ways to Improve Your Social Media Marketing Using Buffer
May 08, 2017
42: 5 Key Elements of the Perfect Facebook Ad - Molly Pittman
May 01, 2017
41: Social Media for Small Businesses: Less Is More - Marie Forleo
Apr 24, 2017
40: Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time - Branden Harvey
Apr 17, 2017
39: How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale
Apr 10, 2017
38: The 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer
Apr 03, 2017
37: Why Marketers & Brands Should Be Using Square Video On Social Media
Mar 29, 2017
36: Risk for Reward: Why Calculated Risk Is Critical For Designing Your Career In Marketing - Clair Byrd
Mar 27, 2017
35: How TechCrunch Approaches Video Marketing & Trends to Watch for in Video
Mar 20, 2017
34: Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business - Candice Galek
Mar 13, 2017
33: 15 Hidden Instagram Marketing Hacks That You Can Try Today
Mar 06, 2017
32: Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner
Feb 27, 2017
31: 5 Important Steps to Building Your Personal Brand Online - Minisode
Feb 23, 2017
30: Proven Instagram Stories Strategies from the Experts at Bustle - Hannah Caldwell
Feb 20, 2017