Book Marketing Success Podcast

By John Kremer

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Description

John Kremer share stories of real-life book authors who have marketed their books in innovative, fun, and money-making ways. He talks about bestseller strategies, licensing subsidiary rights, creating large Internet tribes, social networking for book sales and prestige, and ultimately selling a lot of books. These stories are short, sweet, practical, inspirational, and doable by any book author, whether a self-publisher, an author published by a big publisher, or a Kindle ebook author. You will love this show! Please subscribe now. Thanks. This Book Writing Podcast is designed to educate and inspire writers, book authors, novelists, poets, storytellers, and content creators of all sorts. It focuses on how and why to write a book. This Book Publishing Podcast is designed to educate and inspire book publishers and self-publishers to edit, design, distribute, and promote the best books. This Book Marketing Podcast is designed to educate and inspire book authors and publishers to do a better job publicizing, promoting, and marketing their books. I know at least 1001 Ways to Market Your Books! This Content Creation Podcast is designed to educate and inspire all content creators, including writers, bloggers, podcasters, videomakers, social media marketers, and internet marketers with new ideas and the latest promotional opportunities.

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Episode Date
Jason Barnard: The Brand SERP Guy
4120
In this episode of the Book Marketing Success Podcast, I got the chance to interview Jason Barnard, author of The Fundamentals of Brand SERPs for Business: Google Is Your New Business Card and It Is Up to You to Optimize Yours.

Brand SERPs are search engine result pages generated by Google, Bing, and DuckDuckGo when users type a set of words into a search engine to discover more details for information they seek.

Jason Barnard, The Brand SERP Guy, teaches people how to convince search engines to showcase the optimal details about themselves, their companies, or their brand names. As Jason notes,

Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a digital business card—the single most important online representation of your brand message.

In The Fundamentals of Brand SERPs for Business, Jason uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy.

Google reflects the world’s opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now’s the time to make your Brand SERP sexy so you can surpass your competition.

Among other occupations, Jason has been a musician, a screenwriter, a songwriter, a digital marketer, a software developer, and a blue cartoon dog.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

About John Kremer

Website: https://www.bookmarketingbestsellers.com

1001 Ways to Market Your Books: https://amzn.to/3ICjpAs

SnipFeed: https://snipfeed.co/bookmarketing

Buy me a cup of coffee! - https://www.buymeacoffee.com/BookMarketing

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
May 13, 2022
Will Packer: Do the Thing That Scares You the Most
31
Listen. You have to do the thing that scares you the most. Whatever that thing is, go find it. Kick down the door. Look it right in the eye. — Will Packer, producer

Sometimes you've just got to do something that scares you. That's the only way you'll move forward and grow. Why not do it today? — John Kremer, author

Website: https://www.bookmarketingbestsellers.com

1001 Ways to Market Your Books: https://amzn.to/3ICjpAs

SnipFeed: https://snipfeed.co/bookmarketing

Ask me a question and I'll answer back with a video: https://snipfeed.co/bookmarketing/shoutouts/U2hvdXRvdXQ6NjIxZjBmNDFkNTVjODUwMDIzZWQxMzk5

Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ec

Or just buy me a cup of coffee! - https://www.buymeacoffee.com/BookMarketing

Or become my patron for all good things - https://www.patreon.com/bookmarketing

Connect with me here:

Facebook Profile: https://www.facebook.com/johnkremer

Facebook Group: https://www.facebook.com/groups/BookMarketingSuccessStories

GoodReads: https://www.goodreads.com/author/show/173511.John_Kremer

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
May 08, 2022
The Power of Podcasting
245
Here are just a few of the quotes and resources featured in the article, “The Power of Podcasting,” in my alumni magazine, Macalester Today: https://www.macalester.edu/news/2022/04/the-power-of-podcasting.

Podcasting officially became a thing when Adam Curry began sharing audio recordings of his everyday life in 2004. Many people consider his podcast, Daily Source Code, as the first podcast.

But many listeners began seriously listening to podcasts ten years later when Serial, a true crime podcast, first became available in 2014.

51% of Americans over the age of 12 listened to a podcast in 2021 (Edison Research).

32% of Americans listen to at least one podcast every month.

There are about a million podcasts being created and distributed daily, weekly, monthly, or for a limited series (10 to 12 episodes).

Because podcasts are portable and many episodes are moving or informative, podcasts can create a real intimacy between the podcaster and the listeners.

Podcasting has the power to deliver exceptionally good stories. Many of the most listened-to podcasts feature stories. That’s why podcasts of novels and works-in-progress can generate such large audiences and dedicated fan groups. If you are a novelist, you should be podcasting your stories as you write them (or podcast previous novels, one page or one chapter at a time).

Audio communication fills a unique niche for people, with podcasting in particular lending itself to engaging and deeply investigative storytelling. — Curtis Gilbert, correspondent, American Public Media

Students find podcasting fun, flexible, and interactive. Plus, it’s relatively easy to do. … Podcasting helps students build digital literacy skills while learning to communicate information to a broader, more general audience, rather than a strictly academic one. — Tamatha Perlman

Podcasting, especially audio drama, gives storytelling a different dimension than TV or books. It’s an engaging, immersive experience that’s intimate, close, and allows you to be an active listener. If it’s done well, you don’t want to miss a minute. — Davy Gardner, curator of audio storytelling at Tribeca Enterprises

Podcasting is a step toward helping Global Teck Worldwide up our branding. My advice? If you own a business and you’re not podcasting, you should be. — Rolando Rosas, founder of Global Teck Worldwide

My advice? If you are a book author and you’re not podcasting, you should be.

Need help with recording and editing your podcast? Check out The Podcast Shop, founded by Katharine Heller, another Macalester alumnus.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, become a free or paid subscriber.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
May 02, 2022
Janine Bolon: On Author Podcasting
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In this episode of the Book Marketing Success Podcast, John Kremer interviews Janine Bolon, author of Author Podcasting, on being a great podcast guest as well as creating your own podcast.

Janine Bolon is the author of Author Podcasting: Be a Stand-Out Guest While Taking Your Book on a Virtual Tour. Available at Amazon: https://amzn.to/393xUB6 or free with shipping at https://book.authorpodcasting.com/free-sh.

Author Podcasting is a guide to the author who wishes to promote their book without coming off as salesy. There is so much more to you, your book and your message that you can share with podcast hosts and their listeners.

Download the free media kit checklist here: https://authorpodcasting.com/checklist.

Connect with John Kremer here:

Facebook Profile: https://www.facebook.com/johnkremer

Facebook Group: https://www.facebook.com/groups/BookMarketingSuccessStories

GoodReads: https://www.goodreads.com/author/show/173511.John_Kremer

Instagram: https://www.instagram.com/johnfrederickkremer

LinkedIn: https://www.linkedin.com/in/johnkremer

Pinterest: https://www.pinterest.com/johnkremer

Rumble: https://rumble.com/register/BookMarket

TikTok: https://tiktok.com/@bookmarketing

Twitter: https://www.twitter.com/johnkremer

Vimeo: https://vimeo.com/user135683864

YouTube: https://www.youtube.com/c/JohnKremer

Become my patron for all good things: https://www.patreon.com/bookmarketing

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 27, 2022
Podcast of the Day: Local Business Leaders
2071
Phil Singleton, host of the Local Business Leaders Podcast and co-author of SEO for Growth, interviews Jon Schram, chief marketing officer of the Purple Guys tech support company.

Why Write a Book?

The key points on becoming a bestselling author on Amazon start at 11:35. Why write a book: Up your E-A-T score for expertise, authoritativeness, and trustworthiness.

10 Steps to Create Authority

Here are the 10 steps to creating authority for you and your book using an SEO-driven authority campaign. Use blog posts to write your book, section by section. Or use podcast episodes to record and write your book, section by section.

11 Steps to Optimizing Your Book on Amazon

And here are eleven steps to optimizing and marketing your book via Amazon. They use the example of Jon’s book, I.T. Support Selection Made Simple: How to get friendly, reliable support for a more productive day.

Here, again, is Jon Schram’s book, I.T. Support Selection Made Simple: How to get friendly, reliable support for a more productive day:

Connect with John Kremer

Ask me a question and I'll answer back with a video: https://snipfeed.co/bookmarketing/shoutouts/U2hvdXRvdXQ6NjIxZjBmNDFkNTVjODUwMDIzZWQxMzk5

Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ec

Or just buy me a cup of coffee! — https://www.buymeacoffee.com/BookMarketing

Or become my patron for all good things: https://www.patreon.com/bookmarketing

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 23, 2022
The Future of Book Publishing Distribution
2192
In this episode of the Book Marketing Success podcast, I interviewed Dr. Rachel Noorda, assistant professor at Portland State University, and Michele Cobb, executive director of PubWest on the new report about book distribution options, Publishing Distribution Practices: How the Future of Publishing Distribution Can Be Forward-Thinking, Sustainable, Eco-Friendly, and Profitable.

Here are a few of the questions answered during this podcast episode:

How can the book industry decrease the return rate for books?

What does efficient delivery of print books to readers look like going forward?

What needs to be done to make book printing truly carbon neutral by 2050?

What’s stopping the industry from embracing POD as the preferred means for printing?

What shortcomings in the book industry were most exposed due to the pandemic?

And here are a few of the insights gained from the report:

Local buying can restrict supply chain disruptions caused by outsourcing and can support cost-effective delivery

Trade organizations such as IBPA and PubWest are vital for creating systems and alliances for the best publishing distribution practices.

Reduced print runs and more effective book marketing and promotion are key to minimizing returns.

Pre-orders (especially direct-to-consumer) can be particularly effective for combating returns and accurately determining print runs.

Distribution Practices Report

To read the entire Publishing Distribution Practices: How the Future of Publishing Distribution Can Be Forward-Thinking, Sustainable, Eco-Friendly, and Profitable report, click here: https://cdn.ymaws.com/www.ibpa-online.org/resource/resmgr/docs/DistributionPractices.pdf.

Independent Book Publishers Association (IBPA)

Founded in 1983 to support independent publishers nationwide, IBPA leads and serves the independent publishing community through advocacy, education, and tools for success. With over 4,000 members, IBPA is the largest publishing association in the United States. Its vision is a world where every independent publisher has the access, knowledge, and tools needed to professionally engage in all aspects of an inclusive publishing industry. For more information, visit https://www.ibpa-online.org.

Attend the IBPA Publishing University live in Orlando, Florida on April 29 to 30. Check out the details here: https://www.publishinguniversity.org.

Portland State University (PSU)

PSU is more than Portland’s public research university. It’s a place to test ideas and projects that show the world how different is done. Their innovative approach combines education with creative problem-solving and collaboration across campus for maximum impact. Nestled in the literary hub of Portland in the beautiful Pacific Northwest, the Book Publishing Program at PSU equips students with skills in writing, editing, design, and marketing that prepare them for work inside and outside of the publishing industry. For more info, visit https://www.pdx.edu/english/mams-book-publishing.

Contact Dr. Rachel Noorda, assistant professor, via email at moorda@pdx.edu.

Publishers Association of the West (PubWest)

PubWest, a national trade organization of publishers and publishing-related members, is dedicated to offering professional education, publishing-related benefits, and opportunities for their members to do business as well as advocating for members, recognizing outstanding achievement in publishing, and providing a forum for networking to our members from across the United States and Canada. For more information, visit https://www.pubwest.org.

Contact Michele Cobb, executive director, via email at executivedirector@pubwest.org.

Sign up for the PubWest Webinar on the Publishing Distribution Practices Report to be held on June 22nd at 11 a.m. Pacific, 2 p.m. Eastern. Click here to sign up: https://us02web.zoom.us/webinar/register/WN_RrArIoI6Sj2WNnKzD97d7g.

Listen to my Book Marketing Success Podcast: https://bookmarketing.substack.com

Website: https://www.bookmarketingbestsellers.com

1001 Ways to Market Your Books: https://amzn.to/3ICjpAs

SnipFeed: https://snipfeed.co/bookmarketing

Ask me a question and I'll answer back with a video: https://snipfeed.co/bookmarketing/shoutouts/U2hvdXRvdXQ6NjIxZjBmNDFkNTVjODUwMDIzZWQxMzk5

Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ec

Or just buy me a cup of coffee! - https://www.buymeacoffee.com/BookMarketing

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 21, 2022
Podcast of the Day: How to Get Booked as a Speaker
1780
I love this recent interview of Jackie Lapin, founder of SpeakerTunity, by J.V. Crum III of the Conscious Millionaire Podcast Network.

It’s a strong, detailed, useful interview on How to Get Booked as a Speaker (or Podcast Guest!).

Also, check out Jackie’s speaker packet which you can model to create your own speaker packet: http://www.jackielapin.com/wp-content/uploads/OfficialSpeakingPacketGeneral.pdf

Michelle Nedelec of Awareness Strategies and the Business Ownership Podcast interviews Jackie Lapin, founder of SpeakerTunity, on The Art of Getting Booked. Another great interview.

Connect with me here:

Facebook Profile: https://www.facebook.com/johnkremer

Facebook Group: https://www.facebook.com/groups/BookMarketingSuccessStories

Instagram: https://www.instagram.com/johnfrederickkremer

LinkedIn: https://www.linkedin.com/in/johnkremer

Pinterest: https://www.pinterest.com/johnkremer

Rumble: https://rumble.com/register/BookMarket

TikTok: https://tiktok.com/@bookmarketing

Twitter: https://www.twitter.com/johnkremer

Vimeo: https://vimeo.com/user135683864

YouTube: https://www.youtube.com/c/JohnKremer

Offer me a coffee or pizza tip: https://snipfeed.co/bookmarketing/tipping/TGlua0Jsb2NrOjYyMWVmYWRhMzJiNjdmMDAxNzUxMTIyMg==

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 16, 2022
Podcasting Continues to Grow an Audience!
136
450 million people listen to podcasts every month. You can reach those millions of people via a daily, weekly, or limited podcast via Apple Podcasts, Google Podcasts, Spotify, Amazon Music, Audible, and many other Podcast apps, directories, and platforms. Plus, with a simple modification, you can syndicate your podcast as well through video and social media platforms.

30% more people listen to podcasts now than in 2020. That’s a big growing audience!

Podcasting is expected to reach a billion listeners by 2028. So the growth in the potential audience will more than double in the next six years!

People like listening to podcasts while they drive around town, while preparing and eating meals, while gardening or walking or doing other outdoor activities. Podcasts are easy to consume.

A number of podcasts reach several million people every day.

One of my friends, Judith Briles, has had 10 million podcast downloads in six years—and been exposed to ten times as many people via syndication and video.

The Bible in a Year podcast has had more than 238 million downloads, thus becoming the #1 podcast in the United States. It features two men from Minnesota reading the Bible for about 20 minutes a day.

Website: https://www.bookmarketingbestsellers.com

1001 Ways to Market Your Books: https://amzn.to/3ICjpAs

SnipFeed: https://snipfeed.co/bookmarketing

Ask me a question and I'll answer back with a video: https://snipfeed.co/bookmarketing/shoutouts/U2hvdXRvdXQ6NjIxZjBmNDFkNTVjODUwMDIzZWQxMzk5

Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ec

Or just buy me a cup of coffee! - https://www.buymeacoffee.com/BookMarketing

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 15, 2022
Judith Briles: How to Use Amazon Search Inside to Add Content to Your Book
155
Here is the audio and text content from one of Judith Briles’ new 3-minute videos featured in her Author & Publishing Tips in 3 Minutes or Less playlist on YouTube (https://www.youtube.com/playlist?list=PLhXzmXm7u15joaoEPy23ASD2mCXtW-c-f). That playlist currently features 37 videos. Here’s one that got my attention:

Use Amazon Search Inside to Add to Your Book

How many of you have used Amazon? I bet most of you do.

Have you ever looked inside the book when you're looking at the details? Most books have the look inside or search inside feature in the book listing.

Now, go to a comparable book like yours, a bestselling book on your topic? Take a peek at how the look inside feature is laid out. Usually it has a table of contents, or what we now call the contents page.

Take a look. Does any of that book’s content match what you're thinking about including in your book? We're not talking about doing a copy paste, copy paste of content. We're looking for noodling. Is there something maybe you hadn't thought about to include or something that sparks your thinking?

You know, that seems so old, everyone has it? Maybe I need something with a unique twist. The search inside feature is very, very helpful on Amazon to spur your own thinking and planning for a book

I would also read the back cover to look for bullet points that pop out at me. Does any of the back cover copy speak to me in what I'm writing about?

I can't tell you how many times I've watched movies or a TV show, and there's a line in it that pops out and reminds me that I need to include something like that in my book. And then I end up writing an entire chapter on eight words that I heard that became the golden egg.

And now that you’re read the edited text and listened to the podcast audio, watch Judith tell the same story in her YouTube video:

Judith is using the power of YouTube playlists to showcase a series of related videos and, in essence, creating a YouTube podcast via an integrated playlist of related videos. Cool!

I might steal this idea from her or, more likely, copy some of her idea to create a new playlist for myself. You could create a series of related short videos as a playlist for your nonfiction book, novel, memoir, children’s book, or podcast.

Here are my two main playlists about book marketing:

Book Marketing Success Podcast (a playlist that syndicates many episodes from my Book Marketing Success Podcast): https://www.youtube.com/playlist?list=PLBmBDUpR8MYLB0AIBTk3Zau82aW0Y9cZ5.

Book Marketing Tips Playlist: https://www.youtube.com/playlist?list=PLBmBDUpR8MYJccMHTCuq-loHZ5ORYPso3.

Listen to my Book Marketing Success Podcast: https://bookmarketing.substack.com

Website: https://www.bookmarketingbestsellers.com

1001 Ways to Market Your Books: https://amzn.to/3ICjpAs

SnipFeed: https://snipfeed.co/bookmarketing

Ask me a question and I'll answer back with a video: https://snipfeed.co/bookmarketing/shoutouts/U2hvdXRvdXQ6NjIxZjBmNDFkNTVjODUwMDIzZWQxMzk5

Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ec

Or just buy me a cup of coffee!: https://www.buymeacoffee.com/BookMarketing

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 14, 2022
Book Author Marketing Tip: Tell Stories
124
Welcome to this episode of the Book Marketing Success Podcast.

Let’s talk about marketing as storytelling. All marketing, ultimately, is about telling stories. Become a storyteller if you want to sell more copies of your books.

For example, in my own experience, I often tell the story of why I wrote and published 1001 Ways to Market Your Books.

The story is short and simple. I first created a Directory of Book Printers. People loved it. But then they would come to me for help on how to get the books they’d printed out of their closets, their spare rooms, or their garages.

Well, that was easy for me. I knew at least 101 Ways to Market Your Books, which was the title of the first edition of my book on selling books. Now the book is titled 1001 Ways to Market Your books, and it’s still a lie, because there are more than 1001 Ways.

Telling the story of how and why you came to write your book is a good way to market your book.

You can also talk about other reasons why you wrote the book.

You want to help people.

You want to entertain people (if you've written a novel).

You wanted to change people's lives.

You want to let people know how to do something.

So tell stories when you're marketing your books.

I was recently listening to the Social Media Marketing podcast where they reported that long videos are no longer working on Facebook. Facebook is a highway of fast-moving cars, of users moving from one post to another with hardly a glance.

If you go over two minutes on a video, you’ve gone on way too long.

I’ve gone on over two minutes here, but I’ve still kept it short.

Tell stories. Keep them short. Have fun. And move on!

This is John Kremer, with your book marketing tip for the day!

Website: https://www.bookmarketingbestsellers.com

1001 Ways to Market Your Books: https://amzn.to/3ICjpAs

SnipFeed: https://snipfeed.co/bookmarketing

Ask me a question and I'll answer back with a video: https://snipfeed.co/bookmarketing/shoutouts/U2hvdXRvdXQ6NjIxZjBmNDFkNTVjODUwMDIzZWQxMzk5

Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ec

Or just buy me a cup of coffee! - https://www.buymeacoffee.com/BookMarketing

Rumble: https://rumble.com/register/BookMarket

Vimeo: https://vimeo.com/user135683864

YouTube: https://www.youtube.com/c/JohnKremer

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 05, 2022
Judith Briles: On Speaking Professionally
3614
Here is the edited transcript of most of this episode:

John Kremer: I want to welcome everybody to another episode of The Book Marketing Success Podcast. Today I'm featuring my great friend, Judith Briles. She's the author of many books, including How to Create a Million Dollar Speech.

She will talk about speaking both as a tool for promoting yourself has an author as well as using speaking as a great way to create content.

Judith Briles: It's a dual edged sword. There are so many things that you can do with speaking. And, the number one thing is you can sell a boatload of books.

That's what I call the cash cow two-step, combining your words and your speaking. Together, they're dynamite.

Ask yourself: Who are you writing for? Who are you reaching out to? Once you figure that out, that connection is already off and running. And when you can now bring the verbal side to it, and the how to, or the storytelling, or whatever it is that you as an author are writing about. It's the way to really connect—and where people want to take you home with them. And since they can't usually physically take you home with them, your book would be the next best thing in most cases.

John Kremer: Another way that it works is that they can also take you home, via the audio and videos that you create, from your speaking engagements and your podcast episodes. I mean, I take you home every week via your wonderful podcast.

Judith Briles:

I think that is an evolution. I actually started out as a speaker before I ever wrote anything. At the time, there was no such thing as blogging, there was no email. But I would write articles.

When my first book came out, which was going to be the one and only—no one told me that books bred by themselves. Then people said, well, we want you to come and talk on your book. And it was a while before I really got that this is the way to move.

I am a recovered New York publishing snob. I used to believe that “Oh, only legitimate authors are published in New York.” I did 18 books with the big boys before I finally crossed the bridge.

It all started because of speaking. I was speaking to a group in Seattle, and I got a call and they said, “Judith, could you reach out to your publisher and ask if we could get maybe a little discount if we bought a few of your books?”

Well, I had just taken back the rights to the book. I bought the remaining stock, which consisted of 60 copies. And I said, “I'm sure I can make an arrangement. How about if I could get you a third off?”

And they say, “Oh, that'd be so great. So tell them we'd like 1000 copies.”

Well, that was the giant goal. I actually needed to do a revamping of the book. And that's how I crossed the bridge. And once I did that, and figured out how much faster and timely and how much I could control it. And, oh, I can make more money. I never looked back. Never look back.

John Kremer: Right. It's really great, especially in your case where you ended up having to print more books, which a publisher would have taken weeks and weeks and possibly years to do?

Judith Briles: Yes, I had to do the rewrite. And then I had to find a cover designer, and I had to find a layout person. I had to do all that and I was totally ignorant.

The only mistake I made in that process was that I knew nothing about manufacturing and printing books. And I probably paid twice as much per book to do that. But I was able to negotiate enough books. I had a 2,000 copy first run for the book. They wanted 1,000 copies. Then they immediately came back and wanted 500 more copies. And, you know, I was in the green.

John Kremer: That's one of the really neat things about speaking: not only can you get paid to speak, but you can sell your book as well. And they will often buy copies for everybody in the audience, or all the members of their association.

Judith Briles: Well, I had the formula down. I was a traveling store by the time this thing really got rolling. And we knew, depending upon the time of day, how many books we would sell, for the audience, for the time of day, if I was opening in the middle, if I was the keynote, or I was a workshop person, or if I was the closing person. I mean, they could love you, you could rock the roof, but half of them are already gone, because they just want to go home. And, if you’re the evening speaker, rarely did you sell much in books, because they may love you  but they wanted to get home.

I have always been very transparent on what my book sales and speaking fees are. I sold over a million books this way. I grossed over $2 million dollars. At the same time, I made over $3 million more in speaking fees. So I think people are nuts not to be speaking on their expertise.

John Kremer: I agree with you on that. When I talk about ways to market your books, probably my number one way is speaking.

Judith Briles: Number one, number one.

John Kremer: Because you control it for the most part. You don't have to rely on the bookstores to sell your books or a catalog to pick up your book or TV appearances or anything. You just start booking yourself as a speaker.

Judith Briles: And when you sell your books, you get paid on the spot and nobody returns them. That's an author's dream.

John Kremer: Non-returnable is definitely an author's dream. I remember selling my book sometimes when people would come up with cash. My book was $19.95, but they would give me $20. I made five cents extra.

Judith Briles: No, we always rounded our numbers. But the other thing I told people at gigs, because you're there, you're there to sign your fabulous book. You're not discounting, sweetheart. Why should you discount? So my books were marked at $20 and $25. I actually raised prices on books. I did have one book that went for $35. I had one book for $29.

Once you start having multiple books, you could put bundles together. We offered a six pack. And then it was like they got a free book in the six pack via the price and we would bring that down. We were like a traveling store. It made a lot of difference. It really helped.

I started pre-selling a book six months before I ever had it in hand. Six months I was starting to collect money.

John Kremer: That's one of the things I really liked about self-publishing. When I first came out with 1001 Ways to Market Your Books, it was called 101 Ways to Market Your Books. I actually pre-sold three books in a deal. And so I had to write them (because I hadn't written any of them when I offered the deal). 1,000 people paid me up front for the book deal.

Judith Briles: And that pays for your whole print run. It pays for so much when you're ready to go. But you know, you do have to use the money for what you're going to deliver people. And the only deal I offered for the presale group is I covered shipping. I would eat the shipping cost.

John Kremer: Can you tell us some of your inside secrets of how to book a speaking engagement and to get the ones that buy 1000 copies?

Judith Briles: Well, at first, I didn't know that they were going to buy 1,000 copies. But it was the topic. I had three distinct areas that I spoke on. One was from a financial background, when I was with EF Hutton, long ago, the token woman stockbroker. That's how I started speaking. Someone asked, “Hey, can you come over and speak to a group of us in the East Bay?”

And I said, “Yeah, I could.” And, I did so many things wrong from a presentation side of it, but I realized I knew a lot of stuff. Once I figured out how to start doing this structure and get it sequential, it was hot. So I started in the financial area

I then went back to school and earned my doctorate. My thesis was on ethics. And the topic was: Do women undermine other women? I discover that was going to be the ultimate lemonade stand. It propelled me into major media, from the Wall Street Journal to the National Enquirer, an unbelievable media magnet

I thought I was writing for the corporate woman, but I was actually writing for the people who would buy my services. Corporations were scared to death of me. I said to them, “I don't get this. You do programs on sexual harassment. But it’s often women undermining women.” Men don't discriminate was one of my pitch lines.

Contrary to popular belief, men don't discriminate. They will equally shaft anybody. Women, though, are more inclined to undermine their own gender. But that idea was taboo.

But, then, my audience came and found me. It was called health care—a predominantly female dominated workplace that had toxicity woven through its blood veins. They always wanted zapping conflict in the workplace or sabotage: how to deal with the pitfalls skunks snakes scorpions insolence in the healthcare workplace. And anybody who worked in healthcare knew exactly who I was talking about. The book sold itself.

That was what carried me for a long time. And then other things, came along. I've transitioned because I've always helped people with books, introducing people to my agent, etc.

Then I got injured in a hotel accident, slipping on the marble floors, and ended up with a brain injury. I couldn’t do the work I used to do. For a while I was wheelchair bound. I couldn’t travel. I couldn’t do math.

How was I going to take care of my family? Well, when I was able to start speaking again, I began helping people with their books.

The gift that came to me is when I'm talking to someone about their book, I see it. I see how it's supposed to lay out. I see how it's supposed to structure. I see it. So that was the new gift that came to me.

Do I still speak when I'm asked to? Absolutely. I love to speak. I love to share. I love to talk about kick-butt book marketing. I love to try to inject the fun that marketing is instead of feeling like it’s overwhelming all the time.

John Kremer: I think people are often afraid to speak. And I think there are a lot who say, “Oh, I don't want to do that. I would shake in my boots.” But in my own experience, if you've done it a few times, you start to really enjoy it. And I think that most people that start to speak and get used to it, actually start to enjoy it. I started pushing people off the stage to get to speak. They took too long to introduce me!

Judith Briles: Some people would rather die than speak. But the public needs to hear that you wrote this book. Why should you speak? Because you're a problem solver. I've always said that it's not money that makes the world go around. It’s problems. We authors are problem solvers. We're problem solvers.

I had an epiphany. If you don't start taking some of your own ideas and write about them or speak them, other people will. …

Part of my speaking contract specified that I had an educational table—and not in the back of the room where I was speaking, but out in the exhibit area, near the bathroom or registration where the traffic was. My record in five hours: I sold 560 books, one book at a time. And that was a gross income of $16,000 and some change.

For the nonfiction writer, here is how you create a speech. You have chapters. Each chapter is a key point. Then ask what's your point? How are you going to reinforce it? Is it going to be with an alarming statistic? Is it going to be with an awesome story? How are you going to set it up? And then, are you going to have an activity or an exercise within it? …

It's always smart to have an opening story and a closing story. Tell stories that are yours, not anecdotes from other speakers. Tell signature stories that are your own.

When, for example, I'm talking about conflict, I often tell a story about how I ran into the back of an elephant because I wasn't paying attention. Then I would compare it by saying that some of the people you have to work with are equivalent to running into the rear end of an elephant. Hey, point made. Now move on. …

John Kremer: It’s easier to sell when you're in control of the pace of what you're telling. Q&A really interferes with that rhythm. That's why you always go back to make that one final point. So you're back in control.

Judith's website: https://thebookshepherd.com

AuthorU: https://authoru.org/april.html

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Website: https://www.bookmarketingbestsellers.com

1001 Ways to Market Your Books: https://amzn.to/3ICjpAs

SnipFeed: https://snipfeed.co/bookmarketing

Ask me a question and I'll answer back with a video: https://snipfeed.co/bookmarketing/shoutouts/U2hvdXRvdXQ6NjIxZjBmNDFkNTVjODUwMDIzZWQxMzk5

Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ec

Or just buy me a cup of coffee! - https://www.buymeacoffee.com/BookMarketing

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 03, 2022
Yolanda-Loni Mendez on the Author's Journey
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One of my friends, Roberta Vigilence, author of How to Secure Sponsors Successfully, Third Edition Revised—Funding For Events, sent me a Facebook notice about a video released just a few days ago. Here’s her message:

Guess whose book got a shout out. Yours did. I told Loni Mendez about your book. She purchased it and here is what she said.

Listen in, especially, at the 8:38, for a wonderful and sweet message about 1001 Ways to Market Your Books:

In the above Grounded Jeremiah video, Loni tells her story as an author, going from one book to three books over a few years.

Special thanks to this amazing author Yolanda-Loni Mendez for sharing her inspiring journey with the women of Grounded.

Check out Loni’s store on BigCartel: https://lonismerch.bigcartel.com where she features her current three books.

You can also find her latest book on Amazon here: Nurture the Soul: Inspiring Words from My Heart to Yours.

Big Cartel Online Stores

If you don’t have a store online, check out BigCartel.com where you can sell your books as well as custom merchandise as screenprints, resoprints, clothing, wood, tote bags, or original art. For five products, it’s free to set up a store. Or, for up to 50 products, the cost is $9.99 for your online store. Big Cartel has an Alexa rank of 4,529 so it has a lot of traffic that might help people to discover your online store.

So, I took a half hour to set up a little store on Big Cartel. You can find it here: https://bookmarketing.bigcartel.com

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 02, 2022
Marketing Counts by Shreya Banerjee and Paul Counts
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Introducing the brand new book Marketing Counts by Shreya Banerjee and Paul Counts — an important new book that digs deep into all the information entrepreneurs and marketers really need to know.

Why everything you’ve learned about marketing is wrong

How to identify your perfect customer

Master messaging to your audience, and much more.

With tips on everything from effective landing pages, SEO, and email marketing hacks to a deep dive into every kind of advertising available on platforms today, Marketing Counts is an essential, must read for anyone in the field.

Marketing Questions and Answers

These questions were answered during the podcast episode.

What is your biggest pet peeve when it comes to how marketing is taught and implemented?

Explain why the letters FTE will literally transform a business or organization?

Why do businesses market themselves like they are promoting a hobby instead of a real business?

How are businesses holding themselves back from true success?

How can your mindset influence your marketing for the better?

How can you position your business as the leader in a crowded marketplace?

Free Report on Emailing

For a free report on email, Boost Your Sales With These 26 Powerful Email Marketing Tips, click here: https://www.emailmarketingcounts.com.

About Paul and Shreya

Shreya Banerjee & Paul Counts are co-founders of Marketing Counts, serial entrepreneurs, tech startup founders, fractional CMOs, and advisors to the influencers.

They are teachers at heart who have a passion for helping entrepreneurs and students alike grasp proven marketing concepts.

They created a marketing curriculum that has been in over 140 high schools.

They have also taught marketing to numerous colleges throughout the country.

Their client list includes a who's who of the personal development and influencer world, and their marketing can be seen on display with Fortune 50 companies and Publicly-Traded organizations.

They bring a process-based approach to marketing stemming from Shreya Banerjee's Six Sigma Black Belt experience.

For more information, email paul@marketingcounts.com.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 01, 2022
Elizabeth Bachman: How to Use Instagram to Market Books
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In this Book Marketing Success Podcast, John Kremer interviewed Elizabeth Backman of Wildflower Social Media. Elizabeth gave a ton of tips on how to create a great Instagram profile and post images and videos that get results. Listen in for all the details. Or watch in the video below.

Liz creates social media strategies tailored for book author and their books. For most authors, she focuses on using Instagram as the major social media tool for promoting books. She teaches authors how to leverage themselves to promote their books as well as Instagram best practices that are often missed or simply overlooked.

Look at all the wonderful graphical elements she has on her Wildflower Instagram profile at https://www.instagram.com/wildflowrsocial:

You can watch the interview as well:

And here is my new LinkTree profile which Liz recommended in the video: https://linktr.ee/bookmarketing. When you go to that link, you can also create your own Link Tree profile.

Website: https://www.bookmarketingbestsellers.com

Listen to my Book Marketing Success Podcast: https://bookmarketing.substack.com

1001 Ways to Market Your Books: https://amzn.to/3ICjpAs

SnipFeed: https://snipfeed.co/bookmarketing

Ask me a question and I'll answer back with a video: https://snipfeed.co/bookmarketing/shoutouts/U2hvdXRvdXQ6NjIxZjBmNDFkNTVjODUwMDIzZWQxMzk5

Book me as a podcast guest or be a guest for my podcast. Connect here: https://www.matchmaker.fm/podcast-guest/john-kremer-bd46ec

Or just buy me a cup of coffee! - https://www.buymeacoffee.com/BookMarketing

Connect with me here:

Facebook Group: https://www.facebook.com/groups/BookMarketingSuccessStories

Instagram: https://www.instagram.com/johnfrederickkremer

Here's the video of the podcast on Goodreads: https://www.goodreads.com/videos/189191-book-marketing-success-podcast-marketing-authors-and-books-on-instagram

Here's the video of the podcast on Vimeo:

Here's the video of the podcast on Rumble: https://rumble.com/vz0i8u-elizabeth-bachman-how-to-use-instagram-to-market-books.html

And here's the podcast on Twitter:

And here's the video on LinkedIn (first 15 minutes): https://www.linkedin.com/posts/johnkremer_bookmarketing-instagrammarketing-activity-6914864001428455424-oWPI

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Mar 30, 2022
Grant Ferry: On The Innovation Opportunity
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For this episode of the Book Marketing Success Podcast, I interview Grant Ferry, the author of The Innovation Opportunity: Getting started with business innovation and moving beyond survival!

Here are a few of the questions we covered in this podcast. Note: Most book authors are owner-operators. That means that they need to innovate to create the best books, publish those books in a new way, and market those books with new passion and foresight.

In basic terms, what is innovation?

What is the innovation imperative?

Why do owner operated businesses innovate less than larger business?

What are the biggest mistakes made by owner operated businesses when it comes to innovation?

What are the biggest weaknesses smaller businesses have when it comes to innovation?

What strengths do smaller businesses have when it comes to innovation?

What are the key elements of engaging in effective and efficient ongoing innovation?

What is the innovation opportunity for owner operated businesses?

How should owner operated business get started with innovation?

What should book authors do to innovate?

Listen in to hear Grant’s answers to these questions!

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Mar 28, 2022
How to Optimize Your Videos for YouTube
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How do you get your videos out to more and more people via YouTube? Here's what Shaun Letang of Music Industry How-To has to say about that:

Well today I’m going to share a big secret you can use to get your videos out there more: Optimize them for YouTube’s search and suggestion engines!

If you didn’t know, YouTube videos can be found in one of a few ways.

Send Viewers Directly

First, you can send people there directly. Unless you already have a big audience, you won’t get many views this way.

Keyword Optimize Your Videos

Next, you can optimize your videos so they get found when people search for specific things.

As a very basic example, if someone searches for the words California rapper (California rapper being the keyword), you want your video to show up for that YouTube search. In order to maximize the chance that happens, you’ll need to optimize your video for that term and other related terms (aka keywords).

To optimize your videos, put the words California rapper (your keyword) in your video description, the video title, in the actual video, and more. This will show YouTube you’re relevant for this search term and increases the likelihood they’ll show your video when people search for that keyword.

That’s an overly simplified description of how to optimize for a search term.

By learning and doing these optimizations, you can get many people consistently finding your videos when they search for specific terms. Imagine making a bunch of videos, optimizing them, and having them bring you new subscribers and fans every day. Well, this is exactly what can happen!

Video optimization is so underutilized in the music industry (and the book industry) it’s crazy. So, by default, optimization is still open for you to take advantage of. Every musician and book author who’s serious about doing music or writing full time should learn YouTube optimization.

Get YouTube to Suggest Your Videos

A final way you can get traffic from YouTube is by YouTube suggesting your videos to its users. This won’t normally happen until you get an existing subscriber base on the platform, and YouTube knows that people like what you’re doing.

From there, YouTube will test your videos by sending them out to new audiences, and if these viewers like what you’re doing (which YouTube will measure via watch time, engagement, and more data), YouTube will keep pushing your video out to more and more people over time.

Get a free ebook, 5 Steps to a Profitable YouTube Music Career, by going here: https://www.musicindustryhowto.com.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Thank you!

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Mar 26, 2022
Shaahin Cheyene: On Getting Publicity
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Listen to this this story of how Shaahin Cheyene ended up getting massive national publicity for his business selling Herbal Ecstasy. You can find the complete story in the Dropping Bombs video below:

In Cheyene’s Amazon Mastery, Amazon FBA Seller Course, he helps individuals and business owners to create predictable recurring revenue with his bulletproof Amazon systems that never fail, putting you ahead of 80% of all Amazon sellers.

Find out more about his course here: https://fbasellercourse.com.

Find out more about Shaahin’s book Billion: How I Became the King of the Thrill Pill Cult by clicking here: https://amzn.to/3D88Iod.

I think there are things to learn from Shaahin about persistence, audacity, integrity, authenticity, and influence. That’s why I shared his interview and quotes.

Words of Wisdom from Shaahin Cheyene

Here are a few of Shaahin’s quotable words of wisdom featured in the above video showcasing Brad Lea of Dropping Bombs interviewing Shaahin Cheyene.

I was motivated to put my own dent in the universe. — Shaahin Cheyene

At the end of the day, it all comes down to two things: Authenticity and Influence. — Shaahin Cheyene

People can sense a natural hunger for success. — Shaahin Cheyene

Once I set my mind to something, nobody can tell me no. — Shaahin Cheyene

Riches are in the niches. — Shaahin Cheyene

The more you think about the negative stuff, the more it will be affirmed. — Shaahin Cheyene

If you’re not focused on making your money now, someone else is. — Shaahin Cheyene

I've never been one to chase money. You chase excellence, not money. — Shaahin Cheyene

If you can learn how to influence people, you will never go hungry. — Shaahin Cheyene

Check out Shaahin’s Hack and Grow Rich podcast: https://www.listennotes.com/podcasts/hack-and-grow-rich-podcast-shaahin-cheyene-DenFP24ySfd.

And, finally, here is a link to many of the podcasts that have featured interviews with Shaahin Cheyene. If you have a business book or story, these podcasts might be interested in interviewing you as well.

https://www.shaahincheyenne.com/podcasts/collaborations

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Mar 25, 2022
5 Public Speaking Tips
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The above podcast is courtesy of Brendan from MasterTalk on YouTube.

Public speaking, much like leadership, is NOT something you're born with, but rather something you learn over time if you know exactly what to work on.

1. Master Silences

Silences are the biggest difference between great and exceptional public speakers. The top speakers in the world use this technique to make their presentations better instead of seeing them as a sign of weakness. That's why it's absolutely crucial that you learn to master the art of silences.

2. Master Filler Words e.g. ah, uh, eh

Saying filler words in a presentation detracts the quality of your entire pitch, so it's very important that you learn to remove them altogether before you think about giving an exceptional presentation. By replacing these filler words with silences, you'll be able to get one step closer to mastering this.

3. Master Your Audience

The quality of your presentation is solely determined by how much your audience LOVES you. Thus, it is important that you're always thinking about how to craft your presentation in a way that your audience will be able to fully understand what you're saying and get behind you.

What is the goal of your presentation? Teaching, motivation, entertainment?

Understand the needs and desires of your audience.

Communicate their needs back to your audience to get them excited.

Tell stories and analogies.

Stay energetic.

4. Master Eye Contact

Eye contact is a tricky subject because it varies based on the space you're in, the number of people in the audience and your ability as a speaker. But don’t look up to the ceiling. Look at the people in your audience (but don’t focus on just one person).

5. Master Posture

Most students assert they don't need coaching on posture, when in reality, most of them make two big mistakes when speaking: legs are too far apart and the famous leg tick, where they frantically move their feet for no reason. Brendan always recommends Sticking Together, where you essentially glue your feet together to avoid these problems until you're in a comfortable position to present.

Bonus Video: 5 Advanced Public Speaking Tips

We explore the powerful tools that the best communicators in the world utilize to make their presentations perfect in this week's episode of MasterTalk.

1. Master Impromptu Speeches

I do not know what I'm going to say next as much as you do. But, through my way of speaking, I'm going to CONVINCE you that I do so that with some practice, you will too.

Speakers who have mastered the art of presenting anything to anyone with no preparation have mastered the following three things.

They use silences to masterfully buy time. Instead of standing up and worrying about what to say next, they raise their glass, confidently look at the room, and say nothing to buy time.

They have strong facial non-verbal cues. Through their face, they convince you that they’ve practiced their speech 100's of times.

They keep eye contact with their audience at all time to never hint that they have no clue what’s coming next.

2. Master Vocal Tone Changes

Vocal tones have nothing to with singing or being a news reporter, but rather deciding in advance where you want to change your tone, in other words, artificially using them to grab the attention of your audience.

For speaking tones, have a few honest friends tell you if they enjoy hearing your voice to figure out how to adjust your voice for a mass audience.

High Tones project optimism, positivity, something amazing happening at the company, or an exciting future for the organization moving forward. I usually use high tones when I present a solution to a problem or when I’m presenting what MasterTalk is to prospective clients.

Low Tones are mostly used to emphasize the key message of your presentation, or the moments that really matter that can be somber, extremely vital, or emotional to hear.

3. Master Audience Obsessively

Take your level of obsessiveness with your audience to the next level. It is the only way to master any of these tips. Here’s a trick you can use to really bring it to the top 1% of speakers.

Practice talking to an audience that doesn’t exist. When I would participate in business competitions, most of them consisted of a judging panel that was NEVER from the actual company. In order to win, I needed to pretend as if they existed in the flesh which meant being inspired by what they are doing, raving over the mission and embodying that in full, Then, when the audience was real, it was easier for me to present.

Get a friend to act like your audience and point out every flaw that you don’t understand about them and their needs.

4. Master Your Pace

Mastering pace means understanding how you normally speak and aligning what you normally do with the way you present. This is known as aligning. Most people speak faster in presentation mode than if they are conversing at lunch. That because they have a different mindset in presentations (get over it as fast possible). The key in speaking is to speak at the same speed for both.

5. Master the Unknown

From my experience in theater, I’ve learned that some of the best performers were also the most fearless. The best presenters can give a keynote under any circumstances, no matter what challenge is thrown at them.

Fall in love with disaster. No matter what happens, whether it’s a broken mouse or projector, or forgetting to put your slides on a USB so you have to present without them, don’t let anything falter you.

For business or one-on-one public speaking coaching inquiries, you can reach Brendan at brendenkbusiness@gmail.com.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Mar 20, 2022
Podcast of the Day: Biz Success Radio
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Listen in as Anthony M. Turner of Biz Success Radio interviews Grant Ferry, an innovation expert from Australia. They talk about innovation as a mindset and how even the smallest innovation steps can ensure the survival of your business.

Grant Ferry’s first book is The Innovation Opportunity: Getting Started with Business Innovation and Moving Beyond Survival!, available on Amazon. I love this cover (but, alas, survival is misspelled as survuval).

Fortunately, the actual book cover doesn’t have that problem:

Also, check out Grant’s video about innovation.

Note: The description of this video on YouTube should have featured Grant Ferry’s name in the title (The Innovation Opportunity by Grand Ferry) as well as in the description so people could find it via his name.

Plus the description shows where to buy his books, but do not provide links. Why not?

To purchase the books visits:

- www.fortitudebusinessconsulting.com.au

- Amazon:

- Audible:

- Kindle:

It looks like they intended to add links after the colons, but that didn’t happen.

And to make www.fortitudebusinessconsulting.com.au a clickable link on YouTube, you have to add the https:// like below:

https://www.fortitudebusinessconsulting.com.au

Also, of course, list the full titles of both books in the description, with links to both books on Amazon, Audible, and Kindle.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Mar 16, 2022
Podcast of the Day: Malcolm Gladwell on the Future of Audiobooks
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Michele Cobb, host of the Behind the Mic podcast published by Audiofile magazine, interviewed bestselling author Malcolm Gladwell to talk about audiobooks, podcasts, and the meeting of the two.

Gladwell is the host of the Revisionist History podcast. Check out his latest audiobook, Talking to Strangers: What We Should Know About the People We Don't Know. Gladwell is the president of Pushkin Industries, an audiobook and podcast production company.

Discover more audiobook recommendations at https://audiofilemagazine.com.

As Malcolm writes his books, he’s always think about the audio experience as well. What will the audiobook sound like? What extra content can he add to the audiobook?

His company creates what he calls 5-star audiobooks that offer an immersive and enhanced listening experience. As he notes,

“When … you start with the audio in mind and then move toward the print, I think the writing really does change. I think your writing is necessarily more conversational. You spend a lot more time on character and emotion and those kinds of things. But you tend to do a little bit less of the things that print is good at (print is good for complicated, analytical kinds of stuff). Hard to do that when you're talking. So I think it does change the shape of books.”

When he writes a book, he does a table read of the entire book, listening for how it sounds. And then he often rewrites the draft to make it more concise, more interesting, more attractive to the ear. He’s also done public performances of parts of a book to get audience feedback.

His company, Pushkin, originally focused on podcasts but quickly moved into producing audiobooks as well. As Gladwell notes, the difference a podcast and an audiobook is slight. You pay for one, the other is free (in most cases). The other differences are mainly technical, which most listeners would not notice.

John’s Comments

If you are doing hour-long podcast interviews, you are essentially creating short audiobooks and print books with each session. And you can create even longer books and audiobooks by interviewing the same person or other experts in a series of related podcasts.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber. Thank you!

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Mar 11, 2022
Book Marketing Podcast of the Day: How to Create a Great Audiobook
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The following is another podcast episode from Book Marketing Mentors hosted by Susan Friedmann.

This episode features Tina Dietz sharing her treasure trove of tips and techniques to get your message heard by creating a great audiobook.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Mar 08, 2022
Book Marketing Podcast of the Day: How to Record Audiobooks
1999
The following is a podcast episode from Book Marketing Mentors hosted by Susan Friedmann. This episode features David H. Lawrence on how to record an audiobook.

Why you should turn your book into an audiobook …
Where having an audiobook fits into marketing a system …
Whether or not some books are better than others in the audiobook format …

If you should or shouldn't be the narrator of your audiobook …

The first step to take to get started converting your book into an audiobook …

Common audiobook mistakes to avoid …

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Mar 07, 2022
Audiobook Marketing Power, Part II
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This episode and the previous one are courtesy of my friend, Judith Briles and her Your Guide to Book Publishing podcast.

Audiobooks are leading the publishing industry in terms of growth. Smart authors and publishers are getting into the game as quickly as they can. This episode is all about taking your audiobook presence to a higher level with key marketing and distribution tips!

Becky Parker Geist and her company, Pro Audio Voices, work on projects ranging from single narrator to full cast with music and sound effects to author-narrated books in all genres from children's books to novels to textbooks to memoirs.

Your takeaways include:

Tips on how to leverage your audiobook production from the inside out.

Tips for driving traffic to your website so your audience can continue to engage with you.

Tips on what makes a great listening experience and some key things to watch out for.

Tips on how to use the existing audiobook files to help spread the word in new ways you can only do with audio.

Wowsa tip on how to open your audiobook to 50 distribution platforms at once.

Discover a way to earn higher royalties than you can get from any existing retail platform while retaining more control over pricing and customer information.

and, soooooo much more.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Feb 19, 2022
Audiobook Marketing Power, Part I
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This episode and the following one are courtesy of my friend, Judith Briles and her Your Guide to Book Publishing podcast.

Audiobooks are leading the publishing industry in terms of growth and smart authors and publishers are getting into the game as quickly as they can.

Most find there is a lot more to producing and marketing audio than they thought before getting into it. Much of it is different from publishing other formats, and the learning curve is steep.

Your takeaways include:

Tips to use your existing audiobook files to build your author platform

Tips on how to increase your royalty payments

Tips on how to increase the price of your audiobook

Tips on narrating—you or someone else

Tips to drive traffic to your website via your audiobooks

If you want to take you and your work to another level, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and her guest, Becky Parker Geist of Pro Audio Voices have lots to share in this episode.

Thank you for reading Book Marketing Success. This post is public so feel free to share it.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Feb 18, 2022
Book Marketing Tips: For the Long Term
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A little over a week ago, Joanna Penn interviewed John Kremer on book marketing for 2022 and beyond. Here are a few of the points I made during that interview:

Your goal is to stay out there long enough that the people that need you or want you or hope to find you actually do find you.

A lot of us end up writing a book because we actually need the information in the book. Or we're looking for a really interesting novel that will entertain us. So we write it.

The key thing in marketing books that you need to still do is connect with people that can help you. Connect with the distributors, the editors, the producers of TV shows, the bloggers, the podcasters, and so on.

I recommend that you connect with people through email. That's something that even us shy introverts can do. You start by checking out their social media. Start commenting on what they're writing about, what they're doing. You try to make some sort of connection.

The reality is that that magic process doesn't work unless you make it happen. So, you do have to persist. You have to connect. If you don't connect the first time, you try again. You really have to be a little bit obnoxious, and patient!

The minute you connect with one person, the magic can start to happen. There is actually some magic that, if you connect with one top influencer, and they write about your book, chances are that other influencers follow that influencer, and they go, ‘Okay. If he's going to interview him on his podcast, I want him on my podcast.' And that kind of thing happens, and they start to reach out to you.

You're not really passive marketing when you're advertising on Amazon, which I think almost every author should do, especially an unknown author, because it's one way to get people to notice you.

Hire professionals to help you if you can't or don't want to do it yourself?

The neat thing about advertising on something like Amazon, or Facebook, or Google or wherever you might want to advertise, is that most online marketing, you can set a budget, even a small budget, $10 a week or $25 a week, and at least test the market and see if by advertising you make book sales, or you make connections, or in some way, it helps you move along in your goal to become a bestselling author.

It's about also staying out there long enough that people notice what you do, or they eventually look for what you do.

it's about also staying out there long enough that people notice what you do, or they eventually look for what you do.

Once you create a podcast and you set up the syndication, all you have to do is create more episodes, because the syndication will take place automatically. And that's one of the really, really neat things about doing a podcast.

Audio is hot, and the neat thing is that with a podcast, you can also do a video version of your podcast, and put it up on YouTube and Vimeo, and a key source right now is Rumble.

How do we know when we need to give up one way of marketing and find another one? When it's not producing results is one of the best ways to know. If you're not selling books any longer through that particular platform or whatever you're doing, nobody's discovering you, nobody's emailing you, things like that, then you know that, ‘Okay. What I'm doing now isn't working.'

If you know how to pin, if you know what to pin, you can get a lot of traffic through Pinterest.

I think all authors should be connecting with other authors, and doing some sort of co-op marketing where you help each other.

I think a podcast tour could work. In other words, you connect with 5 or 10 key podcasts, people who are podcasting in your area, and I would probably approach those podcasters by first saying, ‘I'd like to interview you,' which is what I did with you, and then you said, ‘Well, I want to interview you.'

The neat thing is that Substack, besides that email capability, and the paid version, which is like a membership site, they also offer podcasting. So you can do your podcasting on Substack, for free. No charge, and it's up and running, and you can syndicate it.

Note: I said that Andy Weir podcasted his book, The Martian, but he actually blogged about it, one short episode at a time. You can read more about Weir here: https://bookmarketingbestsellers.com/how-to-create-a-bestselling-novel-and-movie.

The most successful authors don't make all their money just from book sales.

Part of my content that I do in some of my websites has nothing to do with marketing or books in general. It's just a way of attracting people to my website, so they can discover, because I believe almost everybody has a book inside them. So the world is my audience for how to market a book.

The key thing is, if you're going to do marketing, do at least one thing a day.

If you do one thing a day, whether it's send out an email, do a podcast episode, get interviewed by somebody else, over time, that's 365 action items a year.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.

For the entire transcript of this podcast, see: https://www.thecreativepenn.com/2022/02/07/book-marketing-tips-for-the-long-term

Joanna Penn is the author of Audio for Authors: Audiobooks, Podcasting and Voice Technologies.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Feb 11, 2022
Joanna Penn: Audio for Authors
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Joanna Penn is the author of Audio for Authors: Audiobooks, Podcasting and Voice Technologies and a number of other writing and publishing books, including these:

How to Write Non-Fiction: Turn Your Knowledge into Words

How to Make a Living with Your Writing: Turn Your Words into Multiple Streams of Income

Successful Self-Publishing: How to Self-Publish and Market Your Book

Public Speaking for Authors, Creatives and Other Introverts

Here are some of the questions we covered in this podcast

What criteria should an author use to decide which books to publish as audiobooks as well?

Is it easy to create an audiobook on your own as an author? Or would you recommend working with a professional narrator?

Would you caution authors about producing their own audiobooks?

How should an author price an audiobook versus Kindle ebook, paperback, and hardcover?

How do authors position their books to take advantage of an increasingly audio world?

How easy is it for an author to start up their own podcast?

And why should an author start up a podcast, especially as a tool for marketing their books?

What is the best type of podcast for an author to start? What are some of the options?

How do authors find the best podcasts to pitch as guests?

What does an author do to be a great podcast guest?

Anything new on the voice technologies like AI, speech to text, and text to speech?

Audio for Authors

Do you want to create, publish and market your audiobooks?

Are you ready to use podcasting to grow your author brand and reach more readers with your books?

Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing.

With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world?

Audio for Authors: Audiobooks, Podcasting, and Voice Technologies by Joanna Penn: https://amzn.to/3z7IRe5

As Joanna has noted, I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Feb 10, 2022
Podcasting Is Big, Big, Big!
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Here are a few more facts that I hope will convince you to start your own podcast. As I said before, podcasts are hot, hot, hot. And big, big, big!

Spotify Podcasts

299 Million Listeners — Spotify has over 299 million listeners (172 million paid listeners) across 92 markets worldwide just waiting to discover podcasts like yours.

#2 Podcast Audience — Spotify is the second most popular place to listen to podcasts in the world—and it’s growing fast. iTunes from Apple is #1, but I believe Spotify will catch them soon!

Double the Audience — Spotify’s podcast audience has nearly doubled since the start of 2019.

Revenue Driven by Podcasts — Spotify’s advertising revenue jumped by 75% in just a year, much of that revenue driven by podcasts. And you can get in on that revenue.

299 Million Listeners — Spotify’s ad team is testing a new ad format, a clickable call to action visual ad, that plays after their audio ads on original podcasts.

The King of Audio — Spotify wants to be the king of audio, so it’s expanding its exclusive podcast and audiobook offerings. It has signed deals with Bad Robot, Higher Ground Productions, Joe Rogan, Dax Shepard, and others.

$100 Million Podcast — Joe Rogan was paid $100 million to keep his Joe Rogan Experience podcast only on Spotify. His podcast gets over 10 million listeners per episode.

Other Podcast Pluses

The New York Times recently paid $25 million for Serial Productions, a podcasting firm. The Times also bought the audio subscription service Audm for $8.6 million. They expect podcasting to grow much bigger in the next few years.

The iHeart Podcast Network reaches 32 million people every month with 392 million monthly downloads.

The Rubin Report with Dave Rubin has 1,660,000 subscribers on YouTube alone. He has had 423 million views of his podcast since 2012.

Newsmax, a major media company (with a magazine and a TV channel), launched its first podcast recently, The Newsmax Daily with Rob Carson.

Judith Briles, author of How to Write a Million Dollar Speech, has broadcast over 350 podcast shows on Your Guide to Book Publishing with more than 9 million downloads so far.

Listen in on one of her latest podcast shows featuring an interview with me: https://www.toginet.com/podcasts/authoruyourguidetobookpublishing/AuthorUYourGuidetoBookPublishingLIVE_2021-12-3.mp3

These are just a few of the reasons you should start your own podcast NOW!

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.

Thank you for reading Book Marketing Success. This post is public so feel free to share it.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Jan 28, 2022
How Can You Fall in Love with Your Readers?
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I just finished a coaching call with an author. And at one point I asked her this question (actually, two questions): How can you fall in love with your readers? And how can your readers fall in love with you?

The thing is, these two questions are probably the two most important questions you can ask yourself as an author.

Perhaps you don't like the word "love" and, if that's the case, use a different word.

But, regardless, the most important thing you can do to market your books is to really care for those you write for. If you care, they will care.

As Rick Blaine said at the end of one of my favorite movies, Casablanca, "I think this is the beginning of a beautiful friendship."

Join me if you can on my birthday book marketing Q&A via Zoom. It's tomorrow, January 16th, at 4:00 p.m. Mountain time, 6:00 p.m. Eastern time (U.S.).

Click on this link to join: https://zoom.us/j/93353375853?pwd=QkRaYVBGWXN4anhPcUZncTNWVVJHQT09

It could be the beginning (or continuation) of a beautiful friendship. I hope to see you there.

Thank you for reading Book Marketing Success. This post is public, so feel free to share it. Thanks!

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Jan 15, 2022
Podcast: Your Guide to Book Marketing
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Get ready for an hour with two masters of book marketing and what you should be doing during 2022: John Kremer, author of 1001 Ways to Market Your Book and Dr. Judith Briles via the AuthorU - Your Guide to Book Publishing podcast.

Your takeaways include:

Hot tips for 2022 to do starting now.

Rediscover why superfans are your sweet marketing spot.

How to serialize your book via Amazon Vella.

New tips for creating the “CliffNotes” version of your book.

Discover Substack.com and how to use it to publish your email newsletters and more.

Why authors should be using Pinterest.

Are you ready to start?

Book Marketing Success Updates is a reader-supported publication. To receive new posts and support my on-going work, consider becoming a free or paid subscriber.

You can also listen to this podcast via a few other podcasting services:

Amazon Musichttps://music.amazon.com/podcasts/b06bb3b2-1ad2-40fc-adbc-d704c0a7cb4c/episodes/daa8b267-8bd0-46fc-94be-82e1a71809ef/author-u-your-guide-to-book-publishing-book-marketing-2022-with-john-kremer-12-30-2021

Thank you for reading Book Marketing Success. This post is public so feel free to share it.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Dec 31, 2021
22 Book Marketing Actions to Take in 2022, Episode 3
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As noted a few days ago, Brian Feinblum wrote a blog post on 22 things book authors should do in 2022 (https://bookmarketingbuzzblog.blogspot.com/2021/12/22-things-authors-should-do-in-2022.html). I thought I'd post his recommendations along with my riff on his ideas. Here are two more of his ideas.

8. Join online groups. Join LinkedIn and Facebook groups connected to writing books, especially those targeted to your genre or topic. There are writing groups for romance, science fiction, self-help, memoirs, travel, food, business, and more. Plus, of course, there are groups targeted to any topic you write about, groups that might not be about writing, but might bring in fans, advocates, bloggers, podcasters, etc.

Online groups are one of the best ways to discover insider secrets for researching, writing about, and publishing on your topic as well as marketing and promoting to your target audience or audiences.

Here are just a few of the writer groups on Facebook that I discovered several years ago. I joined many of them. Check them out and see if they work for you:

Creative Designers and Writers – 322,267 members – https://www.facebook.com/groups/creativedesignerswriters – No rules, promotions allowed.

Writers’ Group – 40,572 members – https://www.facebook.com/groups/memberswritersgroup – Writers of all skill levels and experience are encouraged to help each other through problem spots in their writing, bounce ideas off other members, and talk about the latest news affecting the industry/craft; exchange leads to discovery.

Content Writing, Writers – 37,993 members – https://www.facebook.com/groups/copy.content – This is an exclusive place on Facebook for writing professionals into advertising, brand management, promotion and digital marketing to share and contribute with their experience and exposure in writing.

Books, Books and More Books!!! – 35,192 members – https://www.facebook.com/groups/320356974732142 – Where authors and readers can post to help promote their books and giveaways.

English Writers – 33,823 members – https://www.facebook.com/groups/English.Writers – Any post containing a link (and nothing else) will not be approved (when you post a link try to specify it to open in a new window so that it does not take the user away from the Facebook page). So not send quotes. A member can advertise his own book.

Writers Unite! – 32,576 members – https://www.facebook.com/groups/145324212487752 – IF YOU HAVE A BOOK FOR SALE OR SERVICES TO OFFER (book cover, editing, etc.): we put up a bookstore on the pinned post that stays up from Friday morning until Monday morning. . . . IF YOU WANT TO POST A LINK TO: your blog/vlog, author's page, personal YouTube video, Facebook/Twitter page or anything of that ilk, post it in the comments of the pinned post from Monday through Thursday. Please remember, only one post per day for each link. You may post more than one link per day as long as it is not the same link. DO NOT POST LINKS IN THE REPLIES TO OTHER LINKS.

Book Promotion – 31,839 members – https://www.facebook.com/groups/BookPromotion – The purpose of this group is to enable authors to promote their books, to readers of all tastes. What it is NOT for is the promotion and sale of anything other than books. If you post ads for anything else, you and your post will be removed – permanently. Author pages and other posts related to publishing and book business are permitted. (Operated by BestSeller Publishing; email: rebecca@bestsellerpublishing.org, Rebecca Grosch)

Authors – 30,575 members – https://www.facebook.com/groups/179494068820033 – Anything about writing. Stories, experiences, advice and tips. Any new books, promotions or book cover designs.

Books, Blogs, Readers & Writers – 29,409 members – https://www.facebook.com/groups/1738820499716120 – We are here to have crazy book lovers, amazing literary bloggers, avid readers and passionate writers, all at one place. Feel free to share your works (Literature), your reading experience... anything and everything related to LITERATURE!

Online Book Publicity Group – 28,556 members – https://www.facebook.com/groups/online.book.publicity – Operated by Substance Books. But members can post about their books.

Amazon Kindle Goodreads – 25,125 members – https://www.facebook.com/groups/kindle.goodreads – This group is for people who own Amazon Kindle and want to share their recommendations for books they recent read and liked, or chat about their favorite authors etc.

Promote KDBook! Free! – 24,128 members – https://www.facebook.com/groups/promotekdbook – Promote Your Kindle Book. Glad to have you with us. Wishing you every continued success.

Indie Author Book Promotion Page – 23,797 members – https://www.facebook.com/groups/571135069563269 – Welcome to the open group for Indie Author book promotions. Share the links for author pages and books on your wall as well!

Freelance Writers – 23,561 members – https://www.facebook.com/groups/2351373470 – This group is for all the freelance writers out there. Please share experiences, works or job postings.

Authors and Book Lovers Discussion Group – 23,293 members – https://www.facebook.com/groups/authorspostyourbooks – This is a discussion group for authors and book lovers to chat about their favorite books. All Authors are welcome to promote here!

Kindle Publishers – 23,211 members – https://www.facebook.com/groups/512098985483106 – Kindle ebooks only. New members please do make an introductory post so we can all know who you are, what you do, where you are from, etc. Feel free to include contact information like website or email or facebook page links. I do allow, indeed I encourage, self–promotion, advertising links, even affiliate links, in most of my groups. If not, it is clearly stated in the pinned post (No second chances for those groups!), but those promotional posts, comments, or links must be on topic for the group. If it's relevant, feel free to share it, whether commercial or otherwise. If you post about the same book, theme, plugin, etc. more than once, do so only with reasonable frequency. Some groups have more traffic than others. Your book should not show up more than about once in 6 to 10 screens.

Book Reviews & Promotion – 22,232 members – https://www.facebook.com/groups/148313988694907 – Post books, including those for sale (Sale Posts).

Authors, Reviewers, & Book Lovers – 22,142 members – https://www.facebook.com/groups/BooksLuvers – Post only things that are book related, this includes book reviews, book promos as well as author sites, blogs, and Facebook pages, etc.

Book Promotions – 21,961 members – https://www.facebook.com/groups/623206594363552 – This group is for promoting books of all kinds. Including poetry. Feel free to put up any book you have written or like.

Where Authors Begin – 21,273 members – https://www.facebook.com/groups/516756898457588 – No promo posts – this is a group to support the writing process, not to promote your books. Posting covers of your books are also considered promo. If you want to share the art, share the art, but if you post the full cover, regardless of its context, it will be deleted. Blog post links about the writing craft allowed.

Ebooks N Books Promos Group – 20,359 members – https://www.facebook.com/groups/eBooksBooksPromo – The purpose of this group is to enable authors to promote their books, to readers of all tastes. What it is NOT for is the promotion and sale of anything other than books. If you post ads for anything else, you and your post will be removed – permanently. Author pages and other posts related to publishing and book business are permitted. (Operated by BestSeller Publishing; email: rebecca@bestsellerpublishing.org, Rebecca Grosch).

Writers and Readers – 20,335 members – https://www.facebook.com/groups/writersandreaders – Post questions about books and recommend books and where writers can interact with readers.

Novelspot Readers – 19,589 members – https://www.facebook.com/groups/NovelspotRecommendsbooks – We're all about the books? Authors, your brags go here! Contests you're in! BUT If you're an author and want to TALK WRITING with authors, publishers and editors, join Novelspot on Facebook: https://www.facebook.com/groups/Novelspotters.

Author Promo and Book Sales Group – 19,453 members – https://www.facebook.com/groups/147716185430164 – Post your book covers, links to where the book can be purchased, as well as a log line of what your book is about to try to get readers interested.

Creative Writing – 19,448 members – https://www.facebook.com/groups/wherecreativitylives – No rules.

Promote Kindle Book++ – 18,740 members – https://www.facebook.com/groups/1084582441578359 – Promote your Kindle book free.

Writers Helping Writers – 18,565 members – https://www.facebook.com/groups/mikegeffnerpresentswritershelpingwriter – New members are encouraged to introduce themselves, tell a little about yourself, how you got started writing, the type of genre you work in (sci–fi? romance? historical fiction? non–fiction?) and other interesting trivia, but no links to your books or "please buy my book" posts will be allowed.

Authors Promoting Authors – 18,498 members – https://www.facebook.com/groups/apablog – Authors Promoting Authors community group. This group serves as a forum for discussion, promotion and sharing. Please be respectful.

Authors, Agents, and Aspiring Writers – 18,349 members – https://www.facebook.com/groups/204725947524 – You are free to promo new releases, your books, your writing blogs, your thoughts on writing and asking for help from others to improve your craft. If you have information that you think will be beneficial to writers, please share. Please do not post the same link/cover/promo more than once a day. This includes promotional services. If you post six different authors in a day, you're flooding the wall and making your promo more like spam.

Books, Readers and Authors – 17,903 members – https://www.facebook.com/groups/BOOKS.READERS.and.AUTHORS – All of us are either readers, reviewers, or authors. Let’s celebrate our reading experiences and out books!

There’s an eBook in the Room – 17,659 members – https://www.facebook.com/groups/126014020784739 – A room full of eBook enthusiasts and their eReaders. Featuring the very best in fiction, nonfiction, and poetry, There's an eBook in the Room is your guide to great reading!

Cheekypee Promote Your Books – 17,519 members – https://www.facebook.com/groups/2friendspromatewithauthors – This is a UK based group. Feel free to advertise your book/books, but please DO NOT SPAM the group with post after post with your books. Respect others in the group. Everyone wants to advertise their books, so please do not bump posts or arrange your friends to do so. People are FREE TO COMMENT on your post but not by prior arrangement just to move your post up. We do not endorse or encourage REVIEW SWAPS within this group, what you do outside of this group is up to you.

Amazon Kindle/eBook Readers – 17,477 members – https://www.facebook.com/groups/129536203777715 – The group promotes not only ebooks but also paperback copies...some recommended reads.

Celebrating Authors – 16,721 members – https://www.facebook.com/groups/157960580960255 – In this group, shameless SELF–PROMOTION is not only welcomed, it’s encouraged––and the point! Give a hook line and the link to your book.

There are, of course, more such groups, some of which have grown much larger in the past few years.

LinkedIn also offers many similar groups that you can join.

In any group you join, don’t be mercenary. Share first. Answer questions from others. Ask questions. Become a real member of the group. Talk about your book only within the legitimate answers you give to other people’s questions.

And, of course, where allowed, you can always include an author signature with every post. Something like: John Kremer, author, 1001 Ways to Market Your Books

For more Facebook group links and other resources, download the following Facebook Links PDF: https://bookmarketingbestsellers.com/wp-content/uploads/Facebook-Links-1.pdf

9. Boost your social media posts. In other words, pay to get more people to see your social media posts and click through on them.

Personally, I’m not a big fan of this suggestion. But that’s just because I’m cheap. I hate paying for traffic when I can get the traffic for free.

On the other hand, I do understand that with many social media, the only way you’ll get much traffic is to pay for it. Facebook definitely works that way for most users. You have to pay for traffic. And it’s certainly still worth it to test Facebook ads to see if they will pay off for you in sending traffic to your sales pages.

You will also get more traffic on Instagram and LinkedIn if you pay for that traffic.

In my experience, you can get a ton of traffic from Pinterest without paying for it, but ads on Pinterest could be very effective in selling your books or other products. I would certainly test ads on all social media, including Pinterest.

Facebook Ad Options:

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Dec 27, 2021
22 Book Marketing Actions to Take in 2022
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As noted yesterday, Brian Feinblum wrote a blog post on 22 things book authors should do in 2022 (https://bookmarketingbuzzblog.blogspot.com/2021/12/22-things-authors-should-do-in-2022.html). I thought I'd post his recommendations along with my riff on his ideas. Here are three more of his ideas.

4. Launch a video channel using YouTube, Vimeo, or Rumble. You can syndicate your podcasts as videos to these video channels, or you can create new videos for these channels. Generally, keep your videos short (under 5 minutes), but you can feature Zoom interviews, Skype interviews, Facebook Live interviews, etc., that go an hour or more.

Post your videos regularly, at least once a week. But you will build up a bigger audience if you post videos 5 times a week, Monday through Friday.

Also share your videos on all your social networks, but especially on the one or two social media you are focusing on to target your audience.

5. Guest post often on the blogs of others. Personally, I wouldn’t focus on this as much as I might have once done. But, if you can get invited to write articles for a top magazine website targeted to your audience, definitely do that. Write an article once a week if they allow you to.

Here are a few top magazine websites: Cosmopolitan.com, Elle.com, MarieClaire.com, NyMag.com, Oprah.com, RealSimple.com, Self.com, Vogue.com, WomensHealthMag.com, and WomensWorld.com.

Also write articles for top websites targeted to your audience, sites such as Bustle, Elephant Journal, GirlBoss, HelloGiggles, MamaMia, PopSugar, Romper, SafeMom, SheKnows, and WomenVoicesForChange.

If you want to write for blogs, pick some of the top blogs to solicit opportunities. For example, you can find some of the top food and cooking blogs and websites by following these listings:

25 Food Bloggers We Love (and Their 25 Best Recipes): https://www.themuse.com/advice/25-food-bloggers-we-love-and-their-25-best-recipes

30+ Best Food Blog Examples (2021): https://firstsiteguide.com/best-food-and-cooking-blogs

Top 30+ Food Blogs: https://insanelygoodrecipes.com/top-30-food-blogs

The 50 Best Food & Cooking Blogs: https://detailed.com/food-blogs

Top 100 Food Blogs: https://blog.feedspot.com/food_blogs

106 Best Food Blogs and Bloggers to Follow: https://masterblogging.com/best-food-blogs

108 DIY Bloggers, Food Bloggers, Beauty Bloggers, Garden Bloggers: https://bookmarketingbestsellers.com/diy-bloggers-food-bloggers-beauty-bloggers-garden-bloggers

6. Get interviewed by targeted bloggers and podcasters. Interviews are generally more effective at driving traffic to your website that guest posts or articles. The main reason for this is that in an interview you get to interact with a key influencer in a way that should attract the influencer’s followers to your content. If the followers like how you interact with the person they follow and if they like your presentation, content, and answers, they will seek you out.

If you don’t know who the top influencers are for your target audience, you can search for them via DuckDuckGo or Google. Search for “top travel bloggers” or “top travel websites” or “top business magazine websites” or something similar. That’s what I did for the list of food bloggers in point #5 above.

You can also check out social media sites to search for the top influencers on each social media for your target audience.

Also, of course, each time you are interviewed, ask that person if they could recommend other bloggers, podcasters, or influencers who would be open to interviewing you. When you ask, also share with that person other people you would recommend they interview and/or be interviewed by. Such recommendations are among the most powerful you will find.

7. Add guest posters to your blog. And interview others, especially influencers, for your blog, Zoom sessions, Facebook Lives, and new podcast.

Quite honestly, I have found hosting guest posters on my blog is more work for me than writing original content for my blog. But you might have a different experience.

Certainly, if I wrote cookbooks, I’d want to invite other cookbook authors to share their recipes on my blog, website, podcast, and/or Pinterest boards. And I would definitely want to develop and participate in a number of topic-specific group boards on Pinterest with other people writing about the same topic.

I am definitely happy to interview other authors and marketers who can share insider secrets on what worked for them in marketing their books, courses, products, and services. I love interviewing others (and being interviewed by them as well).

Interviews, as I’ve said before, are one of the most listened to podcast topics. People love listening to great interviews. To interview people, create a great pitch why they should agree to being interviewed and showcased by you.

Once you book them, create a Podcast Prep Sheet to send to people before you interview them so they are prepared to provide you with a great interview. For an example of a Podcast Prep Sheet you can send to the people you will be interviewing, see https://bookmarketingbestsellers.com/wp-content/uploads/Brilliance-Podcast-Prep-Sheet.pdf.

Here’s a new Heroes for Today podcast graphic. How do you like this one?

I would love your feedback on the above graphic. Do you think it works? Do you think it will bring people to my new Heroes for Today podcast?

Thanks for any feedback you want to share.

For those who haven’t subscribed to my Podcasting to Millions course via the paid version of this newsletter, think about getting involved now, especially if you want to build a successful podcast that helps you sell more books, products, and services.

Podcasting to Millions

If you want to be part of my new Podcasting to Millions course, subscribe to the paid version of this Book Marketing Update newsletter. Click on the button below:

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Dec 25, 2021
22 Book Marketing Actions to Take in 2022
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My friend Brian Feinblum recently wrote a blog post on 22 things that book authors should do in 2022 (https://bookmarketingbuzzblog.blogspot.com/2021/12/22-things-authors-should-do-in-2022.html).

I thought I'd post some of his recommendations along with my riff on his ideas. Here are three of his ideas to start with.

1. Do more on social media. Either join a new social media, get more active on your existing social media accounts, or learn more about how to use social media effectively.

Brian suggested looking at Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, and YouTube. You could also look at new platforms (such as CloutHub, Gab, Gettr, Locals, Medium, Parler, Rumble, and Substack) that might fit your area of expertise or target the audience you want to reach.

Focus on one or two social media. No more. You can belong to more social media, but focus your efforts on the one or two social media that will make a big difference for you.

2. Launch a blog. Or become more active on posting to your current blog. Post regularly. And be sure to share your blog posts via your social media.

I recommend posting three times a week to your blog and then posting to your key social networks.

Include a graphic in every post. Your social media posts will automatically pull in the graphics to make your social media more impactful.

3. Launch a podcast. Post regular episodes, at least once a week for longer podcasts. Post more frequently if you doing 2 to 5-minute episodes.

Make sure you syndicate your podcast to as many outlets as you can. The power of podcasting is in the syndication by high-traffic websites.

Be sure to create an intriguing name for your podcast. And write a description that sells the podcast to potential listeners. And, finally, create a graphic that helps to attract your target audience to your podcast.

I would love your feedback on the above graphic. Do you think it works? Do you think it will bring people to my new Heroes for Today podcast?

Thanks for any feedback you want to share.

For those who haven’t subscribed to my Podcasting to Millions course via the paid version of this newsletter, think about getting involved now, especially if you want to build a successful podcast that helps you sell more books, products, and services.

Podcasting to Millions

If you want to be part of my new Podcasting to Millions course, subscribe to the paid version of this Book Marketing Update newsletter. Click on the button below:

Here are a few of the things you’ll learn in this course:

How to set your podcast up to reach thousands possibly millions of listeners.

What kind of podcast you should create for maximum reach for what you want to sell.

How to syndicate your podcast to the top podcast aggregators and video sites.

How to get started, step by step, in creating a podcast.

And much, much more.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Dec 24, 2021
Podcasts Are Hot, Hot, Hot!
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A recent survey of podcasting done by Acast and Nielsen found the following:

45% of those surveyed started listening to podcasts during the past year.

52% of those who love podcasts are spending more time listening to their favorite podcasts.

41% of Americans plan to spend more time with podcasts in the coming six months, while they plan to increase music streaming by only 36% and listening to online radio by only 29%.

Podcast listening increased by 52% during the past six months, while radio listening only increased by 36% and audio books consumption by only 33%.

57% of those surveyed listen to podcast episodes multiple times.

62% of listeners listen to more than half of longer podcast episodes (hour long or more).

65% of listeners are attentive when listening to podcasts. They focus on the content.

57% of listeners will listen to any ads because they believe it’s important to support their favorite podcast hosts.

What all these numbers mean is that podcasts are becoming a more important part of the lives of American consumers.

Nick Southwell-Keely of Acast notes, “We think of our favorite podcasters like our friends, and trust them to entertain and inform us.”

Podcast Content

What kind of podcast content do people enjoy?

70% enjoy listening to guest interviews.

64% listen to news shows, including news in a specific field.

58% enjoy panel discussions.

55% enjoy the banter of their favorite hosts.

Other prime content favorites include music and comedy.

If you plan to host a longer podcast (half an hour or more), feature interviews, news, and banter. If you are hosting a shorter daily podcast (2 to 5 minutes), feature short excerpts from your book, blog posts, or seminars.

Key Tips on Hosting a Podcast

And here are a few tips from a podcast host with over a million daily listeners:

Be a first mover. Find a unique topic and/or format, and build excitement for it.

Syndicate your content everywhere you can.

Note: Some podcasts have a collective audience larger than many cable news or opinion shows.

Host a show every day (5 days a week) for the most impact.

Subscribe for one year to get the complete course on using Substack for your email newsletters, podcast syndication, content delivery system, and membership portal.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Dec 22, 2021
Don't Mess With Texas
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In the early 1980s, Texas spent $20 million a year cleaning up litter on their streets and highways.

Why? Because people ignored the Keep Texas Beautiful ad campaigns.

So Texas tried out something different. They hired a new ad agency to create a campaign that would speak to the guilty parties—mainly young men who like to break rules.

Rather than trying to convince them to care about the environment or how things look, the campaign featured a slogan that spoke to what those men already believed.

The slogan? Simple: Don't Mess With Texas.

No true Texan would ever litter their own state. It's the outsiders that do the littering.

This Don't Mess with Texas messaging reduced litter by 72%!

Think about that.

How will you change your message to appeal to different audiences? Try to adjust your marketing message to the people you really want to reach.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Jun 27, 2021
10 Free Things You Can Do to Promote Your Books and eBooks
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The following article is adapted from a wonderful newsletter shared recently by Steve O’Keefe, author of Set the Page on Fire: Secrets of Successful Writers. It outlines ten ways you can promote your books on Amazon—as well as ten ways you SHOULD promote your books on Amazon.

1. Register, Claim, and Fix Your Amazon Author Page

Amazon Author Central (https://author.amazon.com/claim/welcome) enables you to register as a book author and claim your books. You can add a blog feed (from your main author blog), videos, photos, a bio, and more. Steve wrote a detailed article for IBPA on how to claim and complete your author page here: https://www.ibpa-online.org/blogpost/1734581/309773/The-Amazon-Makeover-by-Steve-O-Keefe.

An Amazon author page can act as your home page on the internet (if you like to use it for that purpose). From there you can promote yourself as an author, talk show guest, consultant, expert, speaker, and more.

Steve O’Keefe’s Amazon author page: https://www.amazon.com/Steve-OKeefe/e/B001HD0BJ4

John Kremer’s author page: https://www.amazon.com/John-Kremer/e/B001H6L2T4

2. Fix Your Amazon Book Pages

You can control the content on the pages for your books. Amazon provides six bins you can fill with content, including Editorial Reviews, Inside Flap Copy, Back Cover Copy, and About the Author. You can put anything you want into those bins, within reason, such as excerpts, reviews, special offers, rights information, tour schedule, etc.

But don’t be annoying or too aggressive. And don’t link to any site outside of Amazon (Amazon does not like to send people outside of itself when people are reading about books to buy).

3. Add a Media Kit to Your Website

A good media kit, the key to promoting your book to a variety of audiences, is foundational content for a book website. Your kit should contain a single-page printable summary with Contact Info, Book Summary, Author Summary, Book Cover, Author Photo, and META data such as dimensions, pages, ISBN, etc.

Steve recommends an index to Best Lines, Power Paragraphs, and Best Excerpts, along with Keynames, Keyplaces, and Keywords. You should also include and update Author Endorsements and Book Endorsements. And, of course, you can add all that onto your Amazon Book and Author pages.

Check out this wonderfully complete media kit for Words Whispered in Waterhttps://docs.google.com/document/d/1fgJI0dZvI09JBmJGMsEuSPT2Y8SRVILhHM0OQVeHNR4.

4. Review Books on Amazon

Review books in your field, books you like, books you’ve just read, books Amazon associates with your book (both in the Amazon ads as well as on your book pages), and books by authors Amazon associates with you. When you do a review, always link your name to your Amazon Author Page and your book title to your Amazon Book Page.

You don’t have to write long reviews, but you should show that you read the book (or at least scanned it). A one-sentence review can often get more attention and be more effective. Most important, make sure your review enhances your credibility as well as the credibility for your book.

Besides reviewing books on Amazon, you can also post your book reviews to GoodReads, Facebook, Twitter, your website, and more. Again, with links to your Amazon Author Page and Amazon Book Page.

Note: If you start doing effective book reviews that help sell books, you can ask for free review copies from the publicity department of book publishers.

Here is Steve’s book review page on Amazon: https://www.amazon.com/gp/profile/amzn1.account.AFAEINMZMSHSFDABB5CJDQ5NR3OQ.

5. Link to Your Reviews

Link to your book reviews on Amazon. Link from Twitter, from Facebook, from Pinterest, from your website, from LinkedIn, etc. Note: Your book reviews on Amazon have a unique URL which you can post to social media or include in your email newsletter, such as Steve’s review of New Orleans: A Literary Historyhttps://www.amazon.com/gp/customer-reviews/R24YF8OE73FXZ9.

When your review gets traffic, Amazon notices and elevates the visibility of your review. This creates a positive feedback loop between your reviews and your social media that brings you to the attention of the media, talkshow producers, literary agents, publishers, and rights buyers. — Steve O’Keefe

6. Create and Maintain a Blog

You can add an RSS feed from your blog to your Amazon Author Page. You can get a free blog from WordPress.com, Blogger.com, Medium.com, or Substack.com.

A blog allows you to push your content to your Amazon Author Page. And with the bonus of featuring links to outside sites on your blog posts within Amazon. You can also get videos onto your Amazon Author Page using this blog backdoor. You don’t have to keep blogging if you don’t want to. However, it’s a great place to post all the book reviews you write and receive.

You can follow John’s BookMarketingBestsellers blog on his Amazon Author Page at: https://www.amazon.com/John-Kremer/e/B001H6L2T4.

7. Comment on Amazon Book Reviews

Your comments on Amazon book reviews can contain a link to your Amazon Author Page as well as links to one of your Book Pages (or the books of other authors).

As you review books on Amazon, you’ll come across other people’s reviews that might be worth commenting on (because their reviews are insightful, because of the traffic they get, or because of the topic itself). All you have to do is write a few words of encouragement and link to your Amazon Author Page.

Note: Your comments on reviews are excellent ways to introduce yourself to other authors, editors, and agents.

8. Comment on News Stories

As you peruse news stories on various websites, blogs, or podcasts, you should comment on relevant news stories. As a book author, you are an authority on the subjects you write about. So use your expertise to comment on the news stories where you can add unique perspective, added ideas, or useful tips. Most sites will welcome your authority.

Note: When you comment, use a signature that includes the title of your book and a link to your media kit.

Steve offers a campaign that turns the drudgery of commenting into something more entertaining and productive (sort of like a treasure hunt). Contact him if you want help with your commenting campaign. Email: steve.okeefe@orobora.com. Phone: 540-324-7023.

9. Connect with One Reporter Every Week

Reach out at least once a week to a reporter, journalist, editor, producer, or host. Connect with them via a short email offering a free review copy of your book or a reason to interview you. Also connect with them via comments on their social media posts, etc.

Keep an email message under 100 words. Don’t include any links or attachments—or your email could end up in their spam folder never to be seen again.

If you need help pitching, see Chapter 7 of Steve’s book, Set the Page on Fire: Secrets of Successful Writers, which contains detailed instructions for creating effective short pitches for books and authors. You can also hire Steve to pitch for you; he does that for a few authors every week. See his contact info in Point 8 above.

Plus Tip: Check out Help A Reporter Out (HARO) for reporters and others looking for experts: https://www.helpareporter.com.

10. Create a Database of Connections

Most authors fail to record all the connections they make every week. You should build a database of your own contacts (either as an Access or Excel data file or simply as a Word document. Use what works best for you.

Personally, I use Microsoft Access for most of the data files I create, but I’ve also used Excel on occasion to develop media lists and key contact data files.

Every week, you should transfer the names of any new contacts from Facebook, Instagram, LinkedIn, Twitter, Pinterest, Email, etc. to your own database. Then you can look them up, fill out their profiles, send a thank you note, invite them to subscribe, share a special offer, etc. Keeping your own list protects you from being cut off from your contacts or charged to communicate with your own fans by these social networks. A well-maintained mailing list can be a valuable asset worth up to $25 per contact when a business is sold!

One final note: A great book cover is the most effective piece of content on Amazon for selling your book.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Jun 20, 2021
Ernie Zelinski Shares His Book Marketing Success Story
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Ernie Zelinski shared his success story on the Book Marketing Success Stories group on Facebook. Here’s his story:

Just to show that an innovative author can still get results during the pandemic, check out the front cover of the Vietnamese edition of The Joy of Not Working that was just published in Vietnam and is being released this week along with two of my other titles.

It will be a few weeks before I get my complimentary copies of the three titles but I know that Ken, the Vietnamese gentleman who works at my favorite coffee bar in Vancouver, will be pleased to get copies of the three new translations.

He was super excited when I gave him the Vietnamese edition of 101 Really Important Things You Already Know, But Keep Forgetting, and he keeps treating me to free coffee.

Again, a bit of history about The Joy of Not Working. Over 30 years ago I told anyone who would listen to me (including an order taker at McDonald’s, two derelicts on a Vancouver park bench, and a Nigerian scam artist) about my idea for a book on how to escape from the regular work-until-you-drop mentality.

The book's title eventually became The Joy of Not Working. I figured that this book would launch a career for me as a successful author. Many people laughed at the idea; others seriously thought that I was crazy. By the way, many people still think that I am crazy—but I have the results and they don't!

Incidentally, I self-published The Joy of Not Working in 1991 because no mainstream publisher was willing to take it on. The Joy of Not Working became my signature book. Today it still sells in print and ebook form.

Not many books have this sort of staying power 30 years after publication. It has been published in 17 foreign languages and has sold over 315,000 copies worldwide.

Now, I have a question for you:

Do you have as much faith in your book? Here’s how you can tell if you have faith in your book: Tell everyone you meet in the next three days that you are writing and publishing a book. Tell them what your book is about. Get excited. Tell them you will be famous soon. Tell them you are a real book author.

Start talking today. Don’t wait. I expect to hear from you on Monday that 20 people are ready and willing to buy your new book BECAUSE you told them about your book!

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Jan 29, 2021
Book Marketing Tip: The Truth Sells
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One thing you should never forget as a writer or a publisher is this: The truth sells. Tell the truth, and you could become a bestselling author.

Lie, and if you are a politician, your book might still sell—only, of course, to your side of the argument. The other side only likes to hear their own lies, not yours.

You might be surprised to know that, even in fiction, you have to tell the truth. If you tell a story that doesn’t ring true, readers will know—and they will not pass on your book to their friends. In fact, they will tell their friends this: Don’t buy that novelist’s books. They don’t tell the truth.

In marketing your book as well as in writing it, you have to tell the truth. Tell the truth of the book in its description. Tell the truth in your news releases and interviews. Tell the truth when people ask about your book. Tell the truth on your website, in your blog posts, in your social media tweets and pins, and in your podcasts and videos.

The truth will take you a long way in selling your book and getting on to writing your second and third books.

A writer should never forget: Your first obligation is to the truth. It might hurt, but without it, everything else is worthless. — Park MacDougald, Life & Arts Editor, Washington Examiner

Never tire of telling the truth. It is the best this world has to offer. Spread the truth thickly on everything you do.

If you liked this podcast and would like to get 2 - 4 such podcasts every week, please sign up for the PAID edition of this newsletter. Click on subscribe below:

Thank you for your interest and support. — John Kremer

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Jan 24, 2021
The Amazon Kindle King Reveals His Secrets
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I’m excited to bring today’s presentation to you because this is a business model that is different from everything else that you may have tried. And it’s something that generates income month after month, year after year.

With this model, you’ll be able to tap into Amazon’s nearly 500 million customers.

Note: I didn’t say subscribers. Amazon has half a billion customers, all with credit card numbers on file with Amazon—all of them ready to buy what you have to sell.

One of the easiest and most profitable things to sell on Amazon is ebooks. With us in this webinar is someone who is known as the Amazon Kindle King. He’s been doing this for a long, long time—and he’s going to show you a simple 3-step process that he uses to make a killing publishing Kindle ebooks. He makes a consistent monthly passive income through Kindle.

He’s a family guy, someone who cares for and adores his wife and children. If you follow him on Facebook, you’ll see that he and his family are world travelers. From London to Thailand, from Canada to France, and all over the Caribbean, they travel while his Amazon income continues to come in.

So, with that said, I want to bring on Mr. Ty Cohen.

When it comes to creating passive income streams, this guy is a master.

===

He Turned Kindle Into a Passive Income Stream in Just 3 Steps!

We’re always looking for new passive income streams and although it doesn't happen too often, once in a while I meet someone who blows me away.

Ty Cohen used to be a stock clerk at a Walgreens pharmacy making minimum wage. And he literally "unlocked the secret" to publishing 20-40 page reports and eBooks to Amazon's Kindle—and his first couple of books still bring in over $3,000 per month in recurring revenue on autopilot month after month after month.

Oh yeah—and get this—he doesn't write one word of any of the material that he publishes because he's also found a clever way to get others to write each report or ebook for him for as little as $100 and he sells them over and over making thousands of dollars!

How many times would you invest $100 to make a few thousand? 5 times? 10 times? As many times as  possible?

Well, he has it so dialed-in, he has duplicated the process dozens of times. This is what you call a real business, with real recurring revenue. Best of all, you're tied into and get paid by Amazon.com, a multi-billion dollar company who sends you a check the beginning of every month.

No, this guy is not a guru. In fact, he failed English 101 in high school not once, but twice!! So between you and me, he's also not the sharpest tool in the shed (he admits!).

He's just a regular person who figured it out after lots of trial and error.

We spent over 2 hours on the phone recently—and I’m impressed with the simple 3-step system that he uses to make all of this money, as well as his willingness to share.

But here's why I’m really excited ... because whether you already have an existing online business (or not), here are a few things that really amazes me about his system.

In order to make this work for YOU…

You DON'T need a list.

You DON'T need a web site.

You DON'T need to host any webinars.

You DON'T need affiliates.

You DON'T need JV partners.

You DON'T need to run a launch.

You DON'T need traffic. 

If you already have a business generating revenue, this will ramp it up (and help you double your list size). If you don't have a business generating revenue—well, you really can't afford to miss this.

Mark your calendar—because in just a few short days I've asked him to train you on his entire 3-step system for free. Trust me, this will forever change the way you think about building a true lifestyle business.

Register for the free training session right now:

https://musicbizcenter.isrefer.com/go/jokrwebreg/jokrkcf

See you on Thursday, July 23rd, at 7:00 p.m Eastern / 4:00 p.m. Pacific.

P.S.—We’re using GoToWebinar where there’s a 1,000 seat maximum. So, to ensure your spot on this webinar, register now:

https://musicbizcenter.isrefer.com/go/jokrwebreg/jokrkcf

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Jul 22, 2020
Don't Be Afraid to Write and Share!
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When writing Substack posts, podcasts, newsletter articles, blog posts, social media posts, reports, books, etc., don’t be afraid to write. Don’t let writer’s block or writer’s fear get in your way of being creative and sharing great content.

Don’t be afraid to start something even though you might not succeed and will abandon your plan.

Don’t be afraid to fail. In fact, you can think you might fail or even will fail but be ready to try a new idea anyway. You might learn something new and might even succeed.

Don’t be afraid of the opinions or discouragement of others. You don’t even need to tell anyone your plans because others might disapprove and you might never even start.

Don’t be afraid to succeed. Success is strangely enough one thing that many are afraid of.

Don’t be afraid to imagine. That’s probably one of the best ways new ideas start.

Don’t be afraid others are better than you. It doesn’t matter. Don’t compare yourself to others.

Don’t be afraid others might judge you, laugh at you, be jealous, ridicule, whatever. It really doesn’t matter.

Don’t be afraid of a failure. Nobody needs to know. You can even laugh at your funny experience to yourself or even to others.

Don’t be afraid you won’t be a huge success. You don’t owe others anything.

Don’t be afraid to be afraid. Stage fright makes a better performance. Embrace your secret stage fright as a source of power.

Don’t be afraid of fear. It’s one of the underused tools that might block your great ideas. Welcome the fear as a necessary step to succeed.

Don’t be afraid to write down all the reasons you are afraid. They are just thoughts and might never materialize. Or you’ll find ways to overcome each reason and feel empowered by each victory.

If success is sure, everyone would do whatever others might fear.

Make fear your friend to use and succeed. It might lead you to other unknown roads.

Fear is just your thoughts of the unknown and your active imagination. It might at times warn you of dangers by intuition, but it might be an exciting, imaginary obstacle to overcome and prove to be just a thought.

Don’t adopt fears of others. Let them keep theirs and work at your fears.

Your success after fear is that much sweeter. You own your success and owe it to your fear and courage to grow and try.

Don’t be afraid of fear. It shows how strong and logical you are to find solutions.

Even if you fail, there are other fears to welcome and tackle to make them worthy of your efforts to succeed.

Seek fears and eliminate each one to find the core truth and power to get started.

This post is courtesy of my friend Leila Peltosaari, author of Sell Your Words. Find out more about her book here: https://www.sellyourwords.com. It’s a wonderful book on how to write, self-publish, and market nonfiction books.

John Kremer’s main website is BookMarketingBestsellers.com.

Connect with him via these social networks:
Facebook — Flipboard — LinkedIn — Pinterest — Twitter — YouTube

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Jun 16, 2020
Book Marketing Minute: Pinterest Freebies
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Pinterest is a very powerful social media platform that can help you get more visits to your website as well as more sign-ups for your newsletter. So learn how to get more people to visit your website by offering freebies!

Kay Moody, author of young adult fantasy books, gets 2.6 million views every month on Pinterest. In her Pinterest profile description, she offers the following: Visit my website to get my FREE short stories.

You can do the same. If you have something free to offer, add your free offer to your Pinterest profile description just like Kay did! You can add your free offer on your Pinterest board descriptions as well.

If you offer a free report, for example, featuring keto recipes, send people to your website via your Pinterest profile and some of your Pinterest board descriptions. You can write something like this: Get 100 free Keto recipes by visiting DailyKetoSuccess.com.

Using freebies on Pinterest is a very powerful way to get more people to visit your website and sign up for your email newsletter. And those newsletter signups are the first step in creating relationships with potential customers.

Check out her Pinterest profile here: https://www.pinterest.com/kaylmoodybooks.

By the way, her website is https://www.kaylmoody.com. Below is one of her ebooks she offers for free via her website.

She can crack and shatter glass with her mind, but the only people who call it a gift are the ones who don't have it.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Jun 01, 2020
Book Marketing Minute: Be Creative and Open-Minded
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If you want to sell more books, let your potential readers know more about the true value of reading books—beyond the entertainment, information, or inspiration that a book might provide. For example …

Readers of short stories need far less cognitive closure than those who read nonfiction essays (University of Toronto study).

The conclusion? Fiction readers, both those who read novels and those who read short stories, are more open-minded and creative.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
May 31, 2020
Book Marketing Minute: The New Happy Hour
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This is part two on the new Happy Hour. See part one here: https://bookmarketing.substack.com/p/one-minute-book-marketing-the-best.

Remember: If you want to sell more books, you need to start a new Happy Hour—an hour in the morning or early afternoon where you pick up the phone and call people who could make a difference in marketing your books: media people, editors, bloggers, podcasters, website owners, social media influencers, etc.

Note: Most people don't answer their phones these days. They let it go to voice mail. Or, they let their mail box fill up and only take the calls they want to take. Many people in Hollywood now use this strategy to keep their return calls down to a minimum.

Here are some things you should know about this new Happy Hour:

It's a numbers game. All of marketing is a numbers game. It may take 10 or 20 or 50 or even 130 calls before you get one YES.

Results will come. You will get a YES if you call enough people. It's your job to make the phone calls, not their job to say YES.

Stay positive. Keep plugging away. The YESes will come.

Make this a habit. Call every day. Or, at the very least, do your Happy Hour at least three times a week.

Make time for it. If you work full-time, do your Happy Hour during your lunch break or after work. But do it.

Stick to it. Try doing Happy Hour for at least one month. That's the amount of time you need to take to give the new Happy Hour a chance to work its magic.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
May 30, 2020
Book Marketing Minute: Read a Book and Live Longer
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If you want to sell more books, be sure to let your potential readers know more about the true value of reading books—beyond the entertainment, inspiration, or information that a book might provide. For example …

A recent study found that adults who read three and a half hours a week are more likely (by 20 to 25%!) to outlive those who don’t read books (Social Science & Medicine study).

That means you could add two to three years to your life by reading books!

Now that’s incredible!

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
May 29, 2020
Book Marketing Minute: The Best Happy Hour
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It’s time to give up your old happy hour of drinking and snacking after work. If you want to sell more books, you need to start a new Happy Hour—an hour in the morning or early afternoon where you pick up the phone and call people who could make a difference in marketing your books: media people, editors, bloggers, podcasters, website owners, social media influencers, etc.

In an hour, you can call four or five top influencers and have meaningful discussions with them. Ask them what you can do for them? Focus on that in the beginning. After you’ve created a helpful relationship, you can ask them if they can help you as well.

The best help you can offer each other is simple: Interview each other on your podcasts, or Facebook Lives, or Google Meetings, or Skype calls, Zoom calls, Whereby calls, etc. Or on your new podcast on Substack.com!

Join me sometime soon on my Whereby.com/bookmarketingupdates video space.

Once you interview your new friend, social share that sucker everywhere and everywhen you can. Once your new friend interviews you, again, social share that sucker everywhere and everywhen you can. And ask your friend to do the same.

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
May 28, 2020
This Guy Can Sell Books: Tom Antion Interviews John Kremer
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In this audio podcast interview, internet marketing expert Tom Antion interviews book marketing expert John Kremer on how to write and market your books. Introduction of John Kremer by Tom Antion Book marketing expert John Kremer is the author of 1001 Ways to Market Your Books. And I got to tell you I bought that […]

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Jun 23, 2019
Book Marketing Success Stories: Are Self-Published Books Really Good?
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Self-published books once carried a stigma of being not the best books. But that has changed as more books like Wool, The Martian, and 50 Shades of Grey have become bestsellers and been made into movies. Self-published books now rule! Self-published books average better ratings than traditionally published books on Amazon. On average, self-published books also […]

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 06, 2017
Book Marketing Success Stories: What Should I Write About?
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When I’m writing a book, I don’t worry about potential sales, potential audiences, or potential marketing scenarios. My first concern is always this: Do I love the book project? Will I like being involved in writing the book for months or even years? That’s how I decide if a book is worthy of my commitment. […]

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 01, 2017
Book Marketing Success Stories: Do You Hate to Market Books?
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If they are truly honest, all authors hate marketing. They’d rather write. Building relationships is the key to marketing. And that’s just a matter of making friends. Of course, if you write a great book, your marketing is at least half done. Great books create great fans. And great fans sell books. Remember: 80% of […]

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Apr 01, 2017
Book Marketing Success Stories Podcast: Book Marketing Secrets
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Here is an audio interview I did a number of years ago. In the interview, I shared a few Book Marketing Secrets. Check out these Book Marketing Secrets from book promotion expert John Kremer.Click To Tweet

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Feb 28, 2017
Book Marketing Success Podcast #9: The Five Keys to Self-Publishing Success
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In this Book Marketing Success podcast episode, John Kremer outlines the five key things every self-publisher must do to publish and promote his or her books. Self-publishing a book is a serious endeavor. It shouldn’t be done lightly. Create a great book first. Then market your self-published book like it really matters. Because it does. Here are […]

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Feb 04, 2017
The 5 Way Solution: Establish Your Expertise and Sell More Books
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Listen in as Daniel Hall interviews John Kremer on the 5 Way Solution to Establish Your Expertise, Drive Traffic, Up Search Engine Love, and Sell More Books. Use the 5 Ways Solution to establish yourself as an expert in your keyword topic (and, of course, sell more books!). Pick a topic to establish your expertise. Write your 5 […]

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Jan 25, 2017
Book Marketing Success Podcast #7: Book Marketing Q&A Live!
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Here is a recording (audio and video) of my live Book Marketing Q&A session via Facebook Live on Friday, December 30, 2016. I cover some very key book marketing tips while answering questions. Live Book Marketing Q&A session: key book marketing tips while answering author questionsClick To Tweet

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Dec 31, 2016
Book Marketing Q&A, Part Two
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Here is Part Two of my live Book Marketing Q&A session via Facebook Live on Wednesday, December 14, 2016. I cover some very key points while answering questions and talking about my new 1001 Ways to Market Your Books Master Class with Daniel Hall and John Kremer. Book Marketing Q&A session covers key book marketing […]

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Dec 16, 2016
Book Marketing Q&A, Part One
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Here is Part I of my live Book Marketing Q&A session via Facebook Live on Wednesday, December 14, 2016. I cover some very key points while answering questions and talking about my new 1001 Ways to Market Your Books Master Class with Daniel Hall and John Kremer. Book Marketing Q&A session covers key book marketing […]

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
Dec 15, 2016