touch point podcast
By touch point media
Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Image by touch point media
Category: Marketing
Open in Apple Podcasts
Open RSS feed
Open Website
Rate for this podcast
Subscribers: 2
Reviews: 0
Episodes: 548
Description
touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
| Episode | Date |
|---|---|
|
TP486: Live from HMPS26 — Trust at Scale, and the Marketing Value Problem Underneath It
|
May 06, 2026 |
|
TP485: Digital Equity Is Health Equity
|
Apr 29, 2026 |
|
TP484: The Channels the Model Can't See
|
Apr 22, 2026 |
|
TP483: The Market That Competition Forgot
|
Apr 15, 2026 |
|
TP482 Episode Outline: The Pilot That Never Graduates
|
Apr 08, 2026 |
|
TP481: Data Accuracy Is a Brand Decision
|
Apr 01, 2026 |
|
TP480: The Brief Only Has One User
|
Mar 25, 2026 |
|
TP479: Agile in a Waterfall World (or Don’t Go Chasing Waterfalls)
|
Mar 18, 2026 |
|
TP478: The Journey Nobody Told Operations About
|
Mar 11, 2026 |
|
TP477: The Trust Debt: The Hidden Cost of Automating the Wrong Things
|
Mar 04, 2026 |
|
TP476: Good Enough for People Is Not Good Enough for Machines
|
Feb 25, 2026 |
|
TP475: Is AI Making Us Better… or Just Cheaper?
|
Feb 18, 2026 |
|
TP474 - Inside Healthcare's Dark Funnel
|
Feb 11, 2026 |
|
TP473: When Demand Outruns Supply (And Marketing Gets Stuck in the Middle)
|
Feb 04, 2026 |
|
TP472: Reputation as a Signal, Not a Score
|
Jan 28, 2026 |
|
TP471 - Developing a “Route-First” Access Strategy
|
Jan 21, 2026 |
|
TP470 – When AI Becomes the First Stop for Care
|
Jan 14, 2026 |
|
TP469 – 2026 Is the Tipping Point (Healthcare, Digital, and the New Consumer)
|
Jan 07, 2026 |
|
TP468 - The 2025 Listener Choice Awards
|
Dec 31, 2025 |
|
TP467: ICYMI: SEO is Like Golf Now
|
Dec 24, 2025 |
|
TP466 – Second Helpings: Our Best Episodes of 2025 (Part 2)
|
Dec 17, 2025 |
|
TP465 – Holiday Sampler: Our Best Episodes (Part 1)
|
Dec 10, 2025 |
|
TP464 – The AI Loop Problem (Where Humans Still Matter Most)
|
Dec 03, 2025 |
|
TP463: The Three Course Leftovers Episode
|
Nov 26, 2025 |
|
TP462 – Six Digital Habits Healthcare Must Break
|
Nov 19, 2025 |
|
TP461 - Recorded Live From the 2025 HCIC Conference in Las Vegas, NV
|
Nov 12, 2025 |
|
TP460 - When Digital Speaks for the Patient
|
Nov 05, 2025 |
|
TP459 – Marketing Maturity and the Future of Healthcare Growth
|
Oct 29, 2025 |
|
TP458 - Loyalty, LTV and the future of Marketing
|
Oct 22, 2025 |
|
TP457 — The Patient Maze: Smarter Tools, Same Old Problems
|
Oct 15, 2025 |
|
TP456 – When AI Speaks for the Patient
|
Oct 08, 2025 |
|
TP455 – The End of Easy Marketing (Racing Ahead While the Rules Change)
|
Oct 01, 2025 |
|
TP454 - The Legal Lens: How Privacy Laws and AI Oversight Are Rewriting Healthcare Marketing
|
Sep 24, 2025 |
|
TP453: When State Laws Supersede HIPAA: Privacy and the Marketing Funnel
|
Sep 17, 2025 |
|
TP452 - “Do More With Less” is the Default
|
Sep 10, 2025 |
|
TP451: How Marketing and IT Are Redefining Patient Engagement
|
Sep 03, 2025 |
|
TP450 - Marketing Technology Trends (Hype, Hope, and Hard Truths)
|
Aug 27, 2025 |
|
TP449: From Personas to Precision (How Behavioral Modeling is Changing Healthcare Campaigns)
|
Aug 20, 2025 |
|
TP448: Alphabet Soup: Navigating the Rise of GEO, SEO, and AEO
|
Aug 13, 2025 |
|
TP447: Do Consumer Expectations Apply Equally Across All Health Systems
|
Aug 06, 2025 |
|
TP446: From Toolset to Mindset: The Evolving Martech Stack
|
Jul 30, 2025 |
|
TP445: ICYMI: Gaining Insights Into Market Research
|
Jul 23, 2025 |
|
TP444: Embracing Product Thinking in Health System Marketing
|
Jul 16, 2025 |
|
TP443: Rethinking the Workforce Crisis With Technology
|
Jul 09, 2025 |
|
TP442: ICYMI – Omnichannel PX: How Do you Integrate Offline and Online Experiences?
|
Jul 02, 2025 |
|
TP441: SEO is Like Golf Now
|
Jun 25, 2025 |
|
TP440: Is Technology the Strategy… or Just the Tool?
|
Jun 18, 2025 |
|
TP439: The Urgency Gap: Is Healthcare Ready for AI Experience Design?
|
Jun 11, 2025 |
|
TP438: ICYMI TP127 - The Changing Business Models of Health Systems
|
Jun 04, 2025 |
|
TP437: Performance Marketing Is Dead. Long Live Performance Marketing
|
May 28, 2025 |
|
TP436: The Patient Doesn’t Know They’re in a Funnel
|
May 21, 2025 |
|
TP435: The Website Is Now a Platform
|
May 14, 2025 |
|
TP434: The Evolving CMO: From Brand Steward to Strategic Leader
|
May 07, 2025 |
|
TP433: Reputation Drift: How Algorithms and AI Are Rewriting Healthcare Brands
|
Apr 30, 2025 |
|
TP432 - Closing the Healthcare Engagement Gap
|
Apr 23, 2025 |
|
TP431 - AI, Are You Killing our Vibe?
|
Apr 16, 2025 |
|
TP430 - The Power of Peers: Patient Mentoring in a Digital Age
|
Apr 09, 2025 |
|
TP429 - Are We Wasting our Digital Media Spend?
|
Apr 02, 2025 |
|
TP428 - Breaking the Healthcare Content Mold (Rethinking Risk, Embracing Prompt Power)
|
Mar 26, 2025 |
|
TP427 - The Case for Failing Faster to Address Disruption
|
Mar 19, 2025 |
|
TP426 - Addressing the P Word (Personalization) in Health Care
|
Mar 12, 2025 |
|
TP425 - Leadership Through Adaptive Change
|
Mar 05, 2025 |
|
TP424 - Rethinking Reputation Management (Moving Beyond Google Reviews)
|
Feb 26, 2025 |
|
TP423 - Healthcare Content in 2025: AI, Composability, and the Content Stack
|
Feb 19, 2025 |
|
TP422 - Rethinking Competition in Healthcare
|
Feb 12, 2025 |
|
TP421 - The Evolution of Patient Experience
|
Feb 05, 2025 |
|
TP420 - The 2025 State of Digital Advertising for Healthcare
|
Jan 29, 2025 |
|
TP419 - The 2025 State of Social Media for Healthcare
|
Jan 22, 2025 |
|
TP418 - Inclusivity Marketing, Design and the Impacts of Stigma
|
Jan 15, 2025 |
|
TP417 - The 2024 Listener Choice Awards
|
Jan 08, 2025 |
|
TP416: ICYMI - Is Patient Access Improving?
|
Jan 01, 2025 |
|
TP415: ICYMI - Do you Feel Disrupted?
|
Dec 26, 2024 |
|
TP414 - Surprise - This is a Touch Point Podcast About Toasters (Kinda)
|
Dec 18, 2024 |
|
TP413 - A Few of Our Favorite Interviews (2024 Edition)
|
Dec 11, 2024 |
|
TP412 - Technology Innovations that Are Set to Transform Healthcare
|
Dec 04, 2024 |
|
TP411 - A Friendsgiving Episode
|
Nov 27, 2024 |
|
TP410 - Loyalty, Habits, and Laziness in Customer Experience
|
Nov 20, 2024 |
|
TP409 - Live from Austin, TX at #HCIC24
|
Nov 13, 2024 |
|
TP408 - Unlocking Healthcare Data Value
|
Nov 06, 2024 |
|
TP407 - Leadership and Change in Healthcare
|
Oct 30, 2024 |
|
TP406 - Digital Disruption and Changing Expectations of Digital
|
Oct 23, 2024 |
|
TP405 - Do Healthcare Consumers Actually “Shop”?
|
Oct 16, 2024 |
|
TP404 - The New Health Playbook: Drivers, Consumerism, and Marketing
|
Oct 09, 2024 |
|
TP403 - The Three Axis of ROI in Healthcare Digital Experience
|
Oct 02, 2024 |
|
TP402 - Point Based vs. Platform solutions
|
Sep 25, 2024 |
|
TP401 - Is AIO the New SEO?
|
Sep 18, 2024 |
|
TP400 - A Very Special (Milestone) Episode
|
Sep 11, 2024 |
|
TP399 - The Flat Pancake of Healthcare
|
Sep 04, 2024 |
|
TP398 - Patient Portals - PX Boom or Bust?
|
Aug 28, 2024 |
|
TP397 - ICYMI: Are We Ready for Radical Digital Transformation?
|
Aug 21, 2024 |
|
TP396 - Is AI Slipping into the Trough?
|
Aug 14, 2024 |
|
TP395 - Unpacking the MarTech Stack
|
Aug 07, 2024 |
|
TP394 - Gaining Insights Into Market Research
|
Jul 31, 2024 |
|
TP393 - What’s the Rep of Online Reputation Management?
|
Jul 24, 2024 |
|
TP392 - Is Patient Access Improving?
|
Jul 17, 2024 |
|
TP391: The Value (and Use) of Data from Different POVs
|
Jul 10, 2024 |
|
TP390: ICYMI - The Evolving Needs of Data in Healthcare
|
Jul 03, 2024 |
|
TP389: The Digital Differences Between Leaders and Laggards
|
Jun 26, 2024 |
|
TP388: Personalization and Provider Data Management
|
Jun 19, 2024 |
|
TP387: SEO Updates, Leaks and AI Overviews
|
Jun 12, 2024 |
|
TP386 - Back-Office vs. Front-Office Digital Use in Healthcare
|
Jun 05, 2024 |
|
TP385: The Importance of Shared Governance
|
May 29, 2024 |
|
TP384 - An Update on Telemedicine/Telehealth
|
May 22, 2024 |
|
TP383 - Does Consumerism Drive Disruption?
|
May 15, 2024 |
|
TP382 - Does Consumerism Drive Innovation?
|
May 08, 2024 |
|
TP381 - Digital Advertising’s Role in Patient Experience
|
May 01, 2024 |
|
TP380 - Viva Las Vegas: Recorded Live at #HMPS24
|
Apr 24, 2024 |
|
TP379 - The Evolving Role of the Chief Marketing Officer
|
Apr 17, 2024 |
|
TP378 - The ROI of Culture
|
Apr 10, 2024 |
|
TP377 - Revisiting the Problem with the Pixel (and Third-Party Trackers)
|
Apr 03, 2024 |
|
TP376 - Composing the Future of DXPs
|
Mar 27, 2024 |
|
TP375 - What Does “Digital First” Really Mean?
|
Mar 20, 2024 |
|
TP374 - ICYMI: You’re Only as Good as your Reputation
|
Mar 14, 2024 |
|
TP373 - Input and Influence
|
Mar 06, 2024 |
|
TP372 - Keeping Healthcare AI in Check
|
Feb 28, 2024 |
|
TP371 - Leadership Resilience Through Change
|
Feb 21, 2024 |
|
TP370 - Has the Social Internet Democratized Patient Empowerment?
|
Feb 14, 2024 |
|
TP369 - When is “Self-Service” Too Self Serving?
|
Feb 07, 2024 |
|
TP368 - How Consumerism Is Challenging Healthcare Leadership
|
Jan 31, 2024 |
|
TP367 - It’s the End of Search as We Know It (and I Feel Fine)
|
Jan 24, 2024 |
|
TP366 - Do you Feel Disrupted?
|
Jan 17, 2024 |
|
TP365 - Why Segmentation is Critical in 2024
|
Jan 10, 2024 |
|
TP364 - ICYMI: The Value of a Health Record
|
Jan 03, 2024 |
|
TP363 - The 2023 Listener Choice Awards
|
Dec 27, 2023 |
|
TP362 - These Are a Few of our Favorite Interviews
|
Dec 20, 2023 |
|
TP361 - Finding the White Space in Patient Acquisition
|
Dec 13, 2023 |
|
TP360 - Do Patients Want Access to Their Health Records?
|
Dec 06, 2023 |
|
TP359 - Are We Ready for Radical Digital Transformation?
|
Nov 29, 2023 |
|
TP358 - Three Servings of News Hot Takes
|
Nov 22, 2023 |
|
TP357 - Omnichannel PX: How Do you Integrate Offline and Online Experiences?
|
Nov 15, 2023 |
|
TP356: Live from #HCIC23
|
Nov 08, 2023 |
|
TP355 - Are We Too Hardwired To Predict the Future?
|
Nov 01, 2023 |
|
TP354 - Open vs. Closed AI Systems: Which is Better for Healthcare?
|
Oct 25, 2023 |
|
TP353 - Analyzing the Customer Journey
|
Oct 18, 2023 |
|
Coming Soon from Touch Point Media: Surprise – It’s Not a Toaster
|
Oct 12, 2023 |
|
TP352 - Enabling a Privacy-First Framework
|
Oct 11, 2023 |
|
TP351 - The Evolution of Digital Healthcare Consumerism
|
Oct 04, 2023 |
|
TP350 - The Dilemma of Digital Innovation
|
Sep 27, 2023 |
|
TP349 - The Three Digital Strategies in Healthcare: Transformation, Experience and Innovation
|
Sep 20, 2023 |
|
TP348 - ICYMI: Leading Through Change
|
Sep 13, 2023 |
|
TP347 - Why is AI Suddenly All Over the Place?
|
Sep 06, 2023 |
|
TP346 - The Evolving Needs of Data in Healthcare
|
Aug 30, 2023 |
|
TP345 - Being Strategic, Agile and Focused
|
Aug 23, 2023 |
|
TP344 - Using AI to Humanize the Patient Experience
|
Aug 16, 2023 |
|
TP343 - Bringing the Digital Patient Experience to the Bedside
|
Aug 09, 2023 |
|
TP342 - When Does “Patient Access” Actually Begin?
|
Aug 02, 2023 |
|
TP341 - There is More to AI than Just Generative
|
Jul 26, 2023 |
|
TP340 - User Centered Design and Jobs-to-Be-Done
|
Jul 19, 2023 |
|
TP339 - Why Consumer Insights Are Critical for Experience Strategies
|
Jul 12, 2023 |
|
TP338 – ICYMI: The Digital Front Door is an Experience Strategy, Not a Technology One
|
Jul 05, 2023 |
|
TP337 - Provider Data is Still a Challenge for Health Systems
|
Jun 28, 2023 |
|
TP336 - When is “Good Enough” Good Enough
|
Jun 21, 2023 |
|
TP335 - AI in Telemedicine
|
Jun 14, 2023 |
|
TP334 - A News Round-up
|
Jun 07, 2023 |
|
TP333 - Why It’s Hard for Health Systems to Act Like a Business
|
May 31, 2023 |
|
TP332 - Why First-Party Data Needs to Come First
|
May 24, 2023 |
|
TP331 - The Importance of Branding and Thought Leadership
|
May 17, 2023 |
|
TP330 - What Does It Mean to be “Consumer Obsessed?”
|
May 10, 2023 |
|
TP329 - Why We Can’t Move Away from Analytics
|
May 03, 2023 |
|
TP328 - ICYMI: Is Digital Really the Future of Healthcare?
|
Apr 26, 2023 |
|
TP327 - Live from HMPS23 in Austin, TX
|
Apr 19, 2023 |
|
TP326 - Who Owns the Intranet?
|
Apr 12, 2023 |
|
TP325 - The Digital Marketing and IT Partnership
|
Apr 05, 2023 |
|
TP324 - The Evolving Healthcare Marketing Tech Stack
|
Mar 29, 2023 |
|
TP323 - Is the Telemedicine Bubble About to Burst?
|
Mar 22, 2023 |
|
TP322 - A Frank Conversation about Consumer Centricity
|
Mar 15, 2023 |
|
TP321 - Patients Want Digital Health...or Do They?
|
Mar 08, 2023 |
|
TP320 - Making Sense of Reviews, Ratings and Rankings
|
Mar 01, 2023 |
|
TP319 - Are We Ready to Un-Google?
|
Feb 22, 2023 |
|
TP318 - ICYMI: The Next Wave of Telemedicine and At Home Care
|
Feb 15, 2023 |
|
TP317 - Has AI “Jumped the Shark”?
|
Feb 08, 2023 |
|
TP316 - How Does the EMR Impact Patient Experience?
|
Feb 01, 2023 |
|
TP315 - Why Do We Make Things So Hard for Patients?
|
Jan 25, 2023 |
|
TP314 - Marketing’s Impact on Acquisition, Retention and Leakage
|
Jan 18, 2023 |
|
TP313 - Building a Business Case for Healthcare Marketing
|
Jan 11, 2023 |
|
TP312 - Everything is the Experience
|
Jan 04, 2023 |
|
TP311 - Touch Point Podcast Annual Year in Review - 2022
|
Dec 28, 2022 |
|
TP310 - Best of the Touch Point Media Network 2022
|
Dec 21, 2022 |
|
TP309 - ICYMI: The Problem with the Pixel
|
Dec 14, 2022 |
|
TP308 - ICYMI: A Focus on Patient Experience, Marketing and Data
|
Dec 07, 2022 |
|
T307 - ICYMI: The Winds of Change
|
Nov 30, 2022 |
|
TP306 - Stop Telling Everyone It’s Christmas
|
Nov 23, 2022 |
|
TP305 - You’re Only as Good as Your Reputation
|
Nov 16, 2022 |
|
TP304 - Social Media is Dead
|
Nov 09, 2022 |
|
TP303 - Are Health Systems Really Ready for Consumerism?
|
Nov 02, 2022 |
|
TP302 - When is a CRM not a CRM?
|
Oct 26, 2022 |
|
TP301 - ICYMI: Designing a Voice of Customer Program
|
Oct 19, 2022 |
|
TP300 - A Perfect Score in Bowling
|
Oct 12, 2022 |
|
TP299 - Revisiting How to Involve Physicians in your Marketing Efforts
|
Oct 05, 2022 |
|
TP298 - We Need to Have a Talk About AI
|
Sep 28, 2022 |
|
TP297 - Forget Publishing Wait Times - How Can We Eliminate the Wait?
|
Sep 21, 2022 |
|
TP296 - Live from SHSMD 2022
|
Sep 14, 2022 |
|
TP295 - The Digital Healthcare Ecosystem
|
Sep 07, 2022 |
|
TP294 - Taking a Stand Against Health Misinformation
|
Aug 31, 2022 |
|
TP293 - Trust, Teens and Technology: What Health Systems Need to Know to Reach New Audiences
|
Aug 24, 2022 |
|
TP292 - Is Digital Really the Future of Healthcare?
|
Aug 17, 2022 |
|
TP291 - The Rise of the Algorithms (and the Death of Social Media)
|
Aug 10, 2022 |
|
TP290 - The Time They Are (and Keep On) A-Changin’
|
Aug 03, 2022 |
|
TP289 – An Update on the Disruptive Healthcare Trifecta: Google, Facebook and Amazon
|
Jul 27, 2022 |
|
TP288 - The Patchwork Quilt of Healthcare Data
|
Jul 20, 2022 |
|
TP287 - The Digital Front Door is an Experience Strategy, Not a Technology One
|
Jul 13, 2022 |
|
TP286 - ICYMI: Digital Transformation is Not a Line-item on Your Budget
|
Jul 06, 2022 |
|
TP285 - The Problem with the Pixel
|
Jun 29, 2022 |
|
TP284 - Marketing Is Like Communications (or Is It the Other Way Round?)
|
Jun 22, 2022 |
|
TP283 - Who Really is our Audience?
|
Jun 15, 2022 |
|
TP282 - The CMO Plus and the Disruption of Healthcare Retailization
|
Jun 08, 2022 |
|
TP281 - ICYMI: What is ROMI (and Does it Differ from ROI)?
|
Jun 01, 2022 |
|
TP277 - An #HMPS22 Round-up
|
May 25, 2022 |
|
TP276 - Live from the 2022 Healthcare Marketing and Physician’s Strategy Summit
|
May 18, 2022 |
|
TP275 - A Newsroom Round-Up
|
May 11, 2022 |
|
TP274 - Is There Too Much Choice in Healthcare Consumerism?
|
May 04, 2022 |
|
TP273 - ICYMI: Yelp or HCAHPS: Which is Better to Measure Patient Experience?
|
Apr 27, 2022 |
|
TP272 - The State of CRM in 2022
|
Apr 20, 2022 |
|
TP271 - The Ups and Downs of Digital Transformation
|
Apr 13, 2022 |
|
TP270 - The Provider Role in Transformation
|
Apr 06, 2022 |
|
TP269 - Are we in a Digital Health Bubble?
|
Mar 30, 2022 |
|
TP268 - Making Your Content Standing Out from the Noise
|
Mar 23, 2022 |
|
TP267 - ICYMI: Meeting the New Digital Consumer’s Expectations
|
Mar 16, 2022 |
|
TP266 - The Next Wave of Telemedicine and At Home Care
|
Mar 09, 2022 |
|
TP265 - Local SEO and the Myth of Zero-Click Search
|
Mar 02, 2022 |
|
TP264 - Designing a Voice of Customer Program
|
Feb 23, 2022 |
|
TP263 - The Purpose of Consumerism
|
Feb 16, 2022 |
|
TP262 - The Winds of Change
|
Feb 09, 2022 |
|
TP261 - The New Dynamic of Patient-Provider Communication
|
Feb 02, 2022 |
|
TP260 - Aligning to Our Purpose
|
Jan 26, 2022 |
|
TP259 - Where Are We Headed (and What Can We Do)?
|
Jan 19, 2022 |
|
TP258 - Has the Telehealth Bubble Really Burst?
|
Jan 12, 2022 |
|
TP257 - A Focus on Patient Experience, Marketing and Data
|
Jan 05, 2022 |
|
TP256 - The 2021 Listener Choice Awards
|
Dec 29, 2021 |
|
TP255 - Best of Touch Point Media Network 2021
|
Dec 22, 2021 |
|
TP254 - Digital Consumerism and the New Way We Choose a Provider
|
Dec 15, 2021 |
|
TP253 - Operations Impact on Experience
|
Dec 08, 2021 |
|
TP252 - The Future of Healthcare Social Media
|
Dec 01, 2021 |
|
TP251 - ICYMI: The High Stakes of Digital Marketing In Healthcare
|
Nov 24, 2021 |
|
TP250 - Our Cardinal Episode
|
Nov 17, 2021 |
|
TP249 - What is ROMI (and Does it Differ from ROI)?
|
Nov 10, 2021 |
|
TP248 - A Federation of Content
|
Nov 03, 2021 |
|
TP247 - The Digital “Revolving” Door
|
Oct 27, 2021 |
|
TP246 - ICYMI: The Telehealth Tech Stack
|
Oct 20, 2021 |
|
TP245 - How Do People Find a Doctor Online?
|
Oct 13, 2021 |
|
TP244 - Social Media: Friend or Foe?
|
Oct 06, 2021 |
|
TP243 - A Bias Against Generational Bias in Healthcare
|
Sep 29, 2021 |
|
TP242 - Leading Through Change
|
Sep 22, 2021 |
|
TP241 - Moving from Personalization to Individualization
|
Sep 15, 2021 |
|
TP240 - (ICYMI) The New Role of the Digital Marketer
|
Sep 08, 2021 |
|
TP239 - How Can We Be More Efficient?
|
Sep 01, 2021 |
|
TP238 - Digital Transformation is Not a Line-item on Your Budget
|
Aug 25, 2021 |
|
TP237 - What’s Up With All of These Emails?
|
Aug 18, 2021 |
|
TP236 - The Intersection of Digital B2C and B2B Marketing
|
Aug 11, 2021 |
|
TP235 - What a Long, Strange Trip It’s Been: a Conversation with Lee Aase
|
Aug 04, 2021 |
|
TP234 - The Solution to SEO Pollution is Dilution
|
Jul 28, 2021 |
|
TP233 - Can Big Tech Companies Fix the Misinformation Pandemic?
|
Jul 21, 2021 |
|
TP232 - More Learning from Machine Learning and Artificial Intelligence
|
Jul 14, 2021 |
|
TP231 - ICYMI: Omnichannel Marketing and the Engaged Consumer
|
Jul 07, 2021 |
|
TP230 - Getting Personal about Personalization
|
Jun 30, 2021 |
|
TP229 - Do You Really Need an Intranet?
|
Jun 23, 2021 |
|
The TPS5 - Week of June 18, 2021
|
Jun 18, 2021 |
|
TP228 - UX, PX and EX - User Experience Design for Healthcare
|
Jun 16, 2021 |
|
The TPS5 - Week of June 11, 2021
|
Jun 11, 2021 |
|
TP227 - Live from HPRMS: Digital Marketing in the New Normal
|
Jun 09, 2021 |
|
The TPS5 - Week of June 4, 2021
|
Jun 04, 2021 |
|
TP226 - The 3 S’s of Your Content Strategy: SEO, Structure and Schema
|
Jun 02, 2021 |
|
TP225 - Rethinking our Marketing Strategy
|
May 26, 2021 |
|
The TPS5 - Week of May 21, 2021
|
May 21, 2021 |
|
TP224 - The Pivot Into the New Normal
|
May 19, 2021 |
|
The TPS5 - Week of May 14, 2021
|
May 14, 2021 |
|
TP223 - ICYMI: Retail Healthcare vs. Healthcare Consumerism
|
May 12, 2021 |
|
TP222 - Contextualizing Content to Make Your Marketing Work
|
May 05, 2021 |
|
The TPS5 - Week of Apr 30, 2021
|
Apr 30, 2021 |
|
TP221 - Staffing the Marketing Department for The New Normal
|
Apr 28, 2021 |
|
The TPS5 - Week of Apr 23, 2021
|
Apr 23, 2021 |
|
TP220 - Finding Innovation in Your Health System
|
Apr 21, 2021 |
|
The TPS5 - Week of Apr 16, 2021
|
Apr 16, 2021 |
|
TP219 - The Multiple Business Models of a Health System
|
Apr 14, 2021 |
|
The TPS5 - Week of Apr 9, 2021
|
Apr 09, 2021 |
|
TP218 - This is Not Your Parent’s SEO - an Update for 2021
|
Apr 07, 2021 |
|
The TPS5 - Week of Apr 2, 2021
|
Apr 02, 2021 |
|
TP217 - Meeting the New Digital Consumer’s Expectations
|
Mar 31, 2021 |
|
The TPS5 - Week of Mar 26, 2021
|
Mar 26, 2021 |
|
TP216 - Rebounding in a Sustainable and Equitable Way
|
Mar 24, 2021 |
|
TP215 - Getting Your Hands Out of the Cookie Jar
|
Mar 17, 2021 |
|
The TPS5 - Week of Mar 12, 2021
|
Mar 12, 2021 |
|
TP214 - Adding Voice of Customer to Your Marketing Efforts
|
Mar 10, 2021 |
|
The TPS5 - Week of Mar 4, 2021
|
Mar 05, 2021 |
|
TP213 - How the Vaccine is Strengthening Marketing’s Role in Communications
|
Mar 03, 2021 |
|
The TPS5 - Week of Feb 26, 2021
|
Feb 26, 2021 |
|
TP212 - Going After the Click: the State of Digital Advertising in 2021
|
Feb 24, 2021 |
|
The TPS5 - Week of Feb 19, 2021
|
Feb 19, 2021 |
|
TP211 - A New Era of Engagement
|
Feb 17, 2021 |
|
The TPS5 - Week of Feb 12, 2021
|
Feb 12, 2021 |
|
TP210 - Build vs. Buy - What’s the Right Approach for Healthcare?
|
Feb 10, 2021 |
|
The TPS5 - Week of Feb 5, 2021
|
Feb 05, 2021 |
|
TP209 - The Martech Stack of the Future: All Three Letter Acronyms?
|
Feb 03, 2021 |
|
The TPS5 - Week of Jan 29, 2021
|
Jan 29, 2021 |
|
TP208 - When One Digital Front Door Closes, Another Opens
|
Jan 27, 2021 |
|
The TPS5 - Week of Jan 22, 2021
|
Jan 22, 2021 |
|
TP207 - Good news: no one has brand loyalty; Bad news: no one has brand loyalty
|
Jan 20, 2021 |
|
The TPS5 - Week of Jan 15, 2021
|
Jan 15, 2021 |
|
TP206 - A Conversation About Conversational Marketing
|
Jan 13, 2021 |
|
The TPS5 - Week of Jan 7, 2021
|
Jan 08, 2021 |
|
TP205 - Making Digital Adoption Sticky
|
Jan 06, 2021 |
|
TP204 - The 2020 Listener Choice Awards
|
Dec 30, 2020 |
|
TP203 - The 2020 Best-of the Touch Point Media Network
|
Dec 23, 2020 |
|
The TPS5 - Week of Dec 17, 2020
|
Dec 18, 2020 |
|
TP202 - The Fauci Effect and Recruiting Physicians Amid the Pandemic
|
Dec 16, 2020 |
|
The TPS5 - Week of Dec 11, 2020
|
Dec 11, 2020 |
|
TP201 - Reschooling Our Thoughts On Online Medical Education
|
Dec 09, 2020 |
|
The TPS5 - Week of Dec 4, 2020
|
Dec 04, 2020 |
|
TP200 - We Had a Little Fun Along the Way (a Retrospective Look at our First 200 Episodes)
|
Dec 02, 2020 |
|
TP199 - A Thanksgiving Double Helping
|
Nov 25, 2020 |
|
The TPS5 - Week of Nov 20, 2020
|
Nov 20, 2020 |
|
TP198 - Digital Population Health and the New Care Continuum
|
Nov 18, 2020 |
|
The TPS5 - Week of Nov 13, 2020
|
Nov 13, 2020 |
|
TP197 - Using Digital to Support Physician Outreach
|
Nov 11, 2020 |
|
The TPS5 - Week of Nov 6, 2020
|
Nov 06, 2020 |
|
TP196 - The Increasing Role of Technology in Patient Experience
|
Nov 04, 2020 |
|
The TPS5 - Week of Oct 30, 2020
|
Oct 30, 2020 |
|
TP195 - Leveraging Community Outreach During a Pandemic
|
Oct 28, 2020 |
|
The TPS5 - Week of Oct 23, 2020
|
Oct 23, 2020 |
|
TP194 - Normalizing Virtual Health in the New Normal
|
Oct 21, 2020 |
|
The TPS5 - Week of Oct 16, 2020
|
Oct 16, 2020 |
|
TP193 - Building Strength and Resilience in Your Health System
|
Oct 14, 2020 |
|
The TPS5 - Week of Oct 9, 2020
|
Oct 09, 2020 |
|
TP192 - NPS, PX and CSAT - How to Measure VoC
|
Oct 07, 2020 |
|
The TPS5 - Week of Oct 2, 2020
|
Oct 02, 2020 |
|
TP191 - Leveraging Our Opportunity of Trust
|
Sep 30, 2020 |
|
The TPS5 - Week of Sep 24, 2020
|
Sep 25, 2020 |
|
TP190 - No Patient Left Behind: the Importance of Patient Access
|
Sep 23, 2020 |
|
The TPS5 - Week of Sep 18, 2020
|
Sep 18, 2020 |
|
TP189 - The Looming Digital Mental Health Crisis
|
Sep 16, 2020 |
|
The TPS5 - Week of Sep 11, 2020
|
Sep 11, 2020 |
|
TP188 - The Elements of Innovation
|
Sep 09, 2020 |
|
The TPS5 - Week of Sep 4, 2020
|
Sep 04, 2020 |
|
TP187 - Omnichannel Marketing and the Engaged Consumer
|
Sep 02, 2020 |
|
The TPS5 - Week of Aug 28, 2020
|
Aug 28, 2020 |
|
TP186 - The AI Hype Cycle in Healthcare
|
Aug 26, 2020 |
|
The TPS5 - Week of Aug 21, 2020
|
Aug 21, 2020 |
|
TP185 - Retail Healthcare vs. Healthcare Consumerism
|
Aug 19, 2020 |
|
The TPS5 - Week of Aug 10 - Aug 14, 2020
|
Aug 14, 2020 |
|
TP184 - The Telehealth Tech Stack
|
Aug 12, 2020 |
|
The TPS5 - Week of Aug 3 - Aug 7, 2020
|
Aug 07, 2020 |
|
TP183 - The Digital Front Door is Neither the “Front” Nor a “Door”
|
Aug 05, 2020 |
|
The TPS5 - Week of July 27 - July 31, 2020
|
Jul 31, 2020 |
|
TP182 - The New Role of the Digital Marketer
|
Jul 29, 2020 |
|
The TPS5 - Week of July 20 - July 24, 2020
|
Jul 24, 2020 |
|
TP181 - Next Best Action Marketing During Unprecedented Times
|
Jul 22, 2020 |
|
The TPS5 - Week of July 13 - July 17, 2020
|
Jul 17, 2020 |
|
TP180 - Ingredients of Customer-Centricity
|
Jul 15, 2020 |
|
The TPS5 - Week of July 6-July 10, 2020
|
Jul 10, 2020 |
|
TP179 - How Hard is it to Be Empathetic?
|
Jul 08, 2020 |
|
The TPS5 - Week of June 29-July 3, 2020
|
Jul 03, 2020 |
|
TP178 - (Best Of) The Evolving Marketing Department
|
Jul 01, 2020 |
|
The TPS5 - Week of June 22-26, 2020
|
Jun 26, 2020 |
|
TP177 - Humanizing Your Digital Efforts via Video
|
Jun 24, 2020 |
|
The TPS5 - Week of June 15-19, 2020
|
Jun 19, 2020 |
|
TP176 - Digital Content is Now More Important Than Ever
|
Jun 17, 2020 |
|
The TPS5 - Week of June 8-12, 2020
|
Jun 12, 2020 |
|
TP175 - Open Innovation and Creativity in Changing Times
|
Jun 10, 2020 |
|
The TPS5 - Week of June 1-5, 2020
|
Jun 05, 2020 |
|
TP174 - The Evolving Role of Leadership in Healthcare
|
Jun 03, 2020 |
|
The TPS5 - Week of May 25-29, 2020
|
May 29, 2020 |
|
TP173 - The Ongoing Importance of Online Reviews
|
May 27, 2020 |
|
The TPS5 - Week of May 18-22, 2020
|
May 22, 2020 |
|
TP172 - How To Network in a Pandemic
|
May 20, 2020 |
|
The TPS5 - Week of May 11-15, 2020
|
May 15, 2020 |
|
TP171 - Guiding Patients and Consumers to the Right Care
|
May 13, 2020 |
|
The TPS5 - Week of May 4-8, 2020
|
May 08, 2020 |
|
TP170 - How Brands Can Respond In a Public Health Crisis
|
May 06, 2020 |
|
The TPS5 - Week of April 27-May 1, 2020
|
May 01, 2020 |
|
TP169 - How COVID is Changing Consumer Behavior
|
Apr 29, 2020 |
|
The TPS5 - Week of April 20, 2020
|
Apr 24, 2020 |
|
TP168 - Medical Misinformation’s Impact on Public Health
|
Apr 22, 2020 |
|
The TPS5 - Week of April 13, 2020
|
Apr 17, 2020 |
|
TP167 - The Evolution of Digital Advertising
|
Apr 15, 2020 |
|
The TPS5 - Week of April 6, 2020
|
Apr 10, 2020 |
|
TP166 - The Crisis Consumer and Your Online Presence
|
Apr 08, 2020 |
|
The TPS5 - Week of March 30, 2020
|
Apr 03, 2020 |
|
TP165 - The Telemedicine Toothpaste is Out of the Tube
|
Apr 01, 2020 |
|
The TPS5 - Week of March 23, 2020
|
Mar 27, 2020 |
|
TP164 - Marketing During a Public Health Crisis
|
Mar 25, 2020 |
|
The TPS5 - Week of March 16, 2020
|
Mar 20, 2020 |
|
TP163 - Boosting the Impact of Your Online CV
|
Mar 18, 2020 |
|
The TPS5 - Week of March 9, 2020
|
Mar 13, 2020 |
|
TP162 - Blockchain and Healthcare
|
Mar 11, 2020 |
|
The TPS 5 - Week of Mar 2, 2020
|
Mar 06, 2020 |
|
TP161 - The Freelance (Gig) Economy and Healthcare
|
Mar 04, 2020 |
|
The TPS 5 - Week of Feb 24, 2020
|
Feb 28, 2020 |
|
TP160 - Getting Literate about Digital Health Literacy
|
Feb 26, 2020 |
|
The TPS 5 - Week of Feb 16, 2020
|
Feb 21, 2020 |
|
TP159 - Data Thinking and Data Liquidity
|
Feb 19, 2020 |
|
TP158 - User Centricity in Healthcare Design
|
Feb 12, 2020 |
|
TP157 - The Pursuit of Price Transparency in Healthcare
|
Feb 05, 2020 |
|
TP156 - Demystifying the Difference between Accessibility and Usability
|
Jan 29, 2020 |
|
TP155 - Digital Signage and the Patient Experience
|
Jan 22, 2020 |
|
TP154 - Breaking Down the Buzz of Agile Marketing
|
Jan 15, 2020 |
|
TP153 - User-Centric Taxonomy
|
Jan 08, 2020 |
|
TP152 - 2019 Listener Choice Awards
|
Jan 01, 2020 |
|
TP151 - Creativity and Open-Mind Thinking: a Path to Innovation
|
Dec 25, 2019 |
|
TP150 - Best of the Touch Point Network 2019
|
Dec 18, 2019 |
|
TP149 - Using Empathy to Humanize Your Efforts
|
Dec 11, 2019 |
|
TP148 - Optimizing Digital Partnerships
|
Dec 04, 2019 |
|
TP147 - Structuring Social Media for your Organization
|
Nov 27, 2019 |
|
TP146 - Digital Marketing + Population Health
|
Nov 20, 2019 |
|
TP145 - Is Facebook Too Big To Fail?
|
Nov 13, 2019 |
|
TP144 - Live from #HCIC19 (a Discussion on Digital Transformation)
|
Nov 06, 2019 |
|
TP143 - A Day in the Life of a Mayo Clinic Social Media Expert
|
Oct 30, 2019 |
|
TP142 - Under the Influence: the Role of Influencer Marketing in Healthcare (REPOST)
|
Oct 23, 2019 |
|
TP141 - Are We Doing “Digital Transformation” Correctly?
|
Oct 16, 2019 |
|
TP140 - Active Listening - How (and What) We Learn
|
Oct 09, 2019 |
|
TP139 - Why is Digital Strategy So Hard?
|
Oct 02, 2019 |
|
TP138 - Stacking Up Your Martech Stack
|
Sep 25, 2019 |
|
TP137 - Getting Your Hospital to Act Like a Startup
|
Sep 18, 2019 |
|
TP136 - The Evolving Marketing Department
|
Sep 11, 2019 |
|
TP 135 - Reputation and Listings Management for Businesses
|
Sep 04, 2019 |
|
TP 134 - Is Facebook Still a Thing?
|
Aug 28, 2019 |
|
TP133 - The Giving Part of Digital
|
Aug 21, 2019 |
|
TP132 - Bridging the Digital Gap
|
Aug 14, 2019 |
|
TP131 - Think Globally, But Do Digital Locally
|
Aug 07, 2019 |
|
TP130 - Nurture vs. Nature
|
Jul 31, 2019 |
|
TP129 - You’re Unique...Just Like Everyone Else
|
Jul 24, 2019 |
|
TP128 - The End of the Marketing Campaigns
|
Jul 17, 2019 |
|
TP127 - The Changing Business Models of Health Systems
|
Jul 10, 2019 |
|
TP126 - (Best Of) A Video is (Still) Worth 1.8 Million Words
|
Jul 03, 2019 |
|
TP125 - The Value of a Health Record
|
Jun 26, 2019 |
|
TP124 - Three Studies; 9 Observations
|
Jun 19, 2019 |
|
TP123 - Bias, Data and Ethics: the Dilemma of Marketing
|
Jun 12, 2019 |
|
TP122 - The High Stakes of Digital Marketing In Healthcare
|
Jun 05, 2019 |
|
TP121 - Do You Have a Content Team?
|
May 29, 2019 |
|
TP120 - Live from #HMPS19 in Chicago, IL
|
May 23, 2019 |
|
TP119 - Adding the Human Touch to AI
|
May 15, 2019 |
|
TP118 - Taxonomy and Hashtags - the Semantics of Digital
|
May 08, 2019 |
|
TP117 - The Customer Journey is Not Linear
|
May 01, 2019 |
|
TP116 - Internal Communications in the Digital Age
|
Apr 24, 2019 |
|
TP115 - Your Website Isn’t Your Website Anymore
|
Apr 17, 2019 |
|
TP114 - Developing a Data-driven Content Strategy
|
Apr 10, 2019 |
|
TP113 - Social Media Management Systems - Technology or Process?
|
Apr 03, 2019 |
|
TP112 - How Do We Measure Up, Part 2: ROI as a KPI
|
Mar 27, 2019 |
|
TP111 - How Do We Measure Up, Part 1: The Ins and Outs of KPIs
|
Mar 20, 2019 |
|
TP110 - “Live” from SXSW 2019
|
Mar 13, 2019 |
|
TP109 - Act Now! 100% Guarantee! Email Marketing Isn’t as Spammy as it Seems!
|
Mar 06, 2019 |
|
TP108 - The Anatomy of an Online Review
|
Feb 27, 2019 |
|
TP107 - The State of Digital Marketing for Hospitals
|
Feb 20, 2019 |
|
TP106 - Your Website Isn’t Enough
|
Feb 13, 2019 |
|
TP105 - Using Digital to Build Trust Online
|
Feb 06, 2019 |
|
TP104 - The Four U’s of Online Experience
|
Jan 30, 2019 |
|
TP103 - Are you a front-end or back-end content strategist?
|
Jan 23, 2019 |
|
TP102 - The Impact of the Digital Native on Healthcare
|
Jan 16, 2019 |
|
TP101 - Finding the Right Digital Advertising Mix
|
Jan 09, 2019 |
|
TP100 - 2018 Listener Choice Awards
|
Jan 02, 2019 |
|
TP99 - Best of the TouchPoint Network
|
Dec 26, 2018 |
|
TP98 - Will Data Footprints Fill the Shoes of Digital Marketing?
|
Dec 19, 2018 |
|
TP97 - Is Social Media Relevant to Your Brand?
|
Dec 12, 2018 |
|
TP96 - Marketing Automation is Not a Roomba
|
Dec 05, 2018 |
|
TP95 - Building a Culture of Failure
|
Nov 28, 2018 |
|
TP94 - The Boys are Back in Town (Live from #MCSMN)
|
Nov 21, 2018 |
|
TP93 - The Perils of Website Design
|
Nov 14, 2018 |
|
TP92 - Live from #HCIC18 (with the Hall of Famers)
|
Nov 07, 2018 |
|
TP91 - Marketing Data Fluency
|
Oct 31, 2018 |
|
TP90 - Enter Through the Digital Front Door
|
Oct 24, 2018 |
|
TP89 - Live from the 2018 #AccessATLAS Conference
|
Oct 17, 2018 |
|
TP88 - Deciding on a Digital Model
|
Oct 10, 2018 |
|
TP87 - Google Translate, Don’t Fail Me Now!
|
Oct 03, 2018 |
|
TP86 - Consumer Online Decision-Support
|
Sep 26, 2018 |
|
TP85 - Would You Wear a Wearable?
|
Sep 19, 2018 |
|
TP84 - The Audience is a Segment
|
Sep 12, 2018 |
|
TP83 - Keep Calm, the Community Moderator is Here
|
Sep 05, 2018 |
|
TP82 - Is Hospital Marketing Legal?
|
Aug 29, 2018 |
|
TP81 - Data Personalization: When Useful Becomes Creepy
|
Aug 22, 2018 |
|
TP80 - A Telemedicine Tell-All
|
Aug 15, 2018 |
|
TP79 - The Demise of Ad Agencies
|
Aug 08, 2018 |
|
TP78 - Is Inbound Marketing Still In?
|
Aug 01, 2018 |
|
TP77 - How Patients Define Patient Experience
|
Jul 25, 2018 |
|
TP76 - Building a Sustainable Content Strategy
|
Jul 18, 2018 |
|
TP75 - The Role of Marketing and Communications in Government Relations
|
Jul 11, 2018 |
|
TP74 - (Best Of) Measurement and ROI
|
Jul 04, 2018 |
|
TP73 - Deep Learning in Healthcare
|
Jun 27, 2018 |
|
TP72 - Revisiting the Online Consumer Journey
|
Jun 20, 2018 |
|
TP71 - The “Maturing” of Twitter
|
Jun 13, 2018 |
|
TP70 - Using Digital to Engage Referring Physicians
|
Jun 06, 2018 |
|
TP69 - What is a Digital Strategist?
|
May 30, 2018 |
|
TP68 - Yelp or HCAHPS: Which is Better to Measure Patient Experience?
|
May 23, 2018 |
|
TP67 - How the Digital Experience Impacts Brand
|
May 16, 2018 |
|
TP66 - A Podcast of Podcasters Talking About Podcasts
|
May 09, 2018 |
|
TP65 - Live from #HMPS18
|
May 02, 2018 |
|
TP64 - Continuing Marketing Education: the new CME
|
Apr 25, 2018 |
|
TP63 - Technology’s Impact on the Public Physician
|
Apr 18, 2018 |
|
TP62 - Vendors and Agencies and Consultancies...Oh My!
|
Apr 11, 2018 |
|
TP61 - Worried About the Future of AI?
|
Apr 04, 2018 |
|
TP60 - The Role of Digital in Marketing Research
|
Mar 28, 2018 |
|
TP59 - A CIO and a CMO walk into a Hospital…
|
Mar 21, 2018 |
|
TP58 - Reed Smith: Roving Reporter from SXSW18
|
Mar 14, 2018 |
|
TP57 - Driving Innovation From Within
|
Mar 07, 2018 |
|
TP56 - CX: Understanding Customer’s Needs to Improve their Experience
|
Feb 28, 2018 |
|
TP55 - Pixels and Vertical Videos: Is Facebook Forcing Us to Advertise Correctly?
|
Feb 21, 2018 |
|
TP54 - The Disruptive Trifecta for Healthcare: Google, Facebook and Amazon
|
Feb 14, 2018 |
|
TP53 - Managing Your Digital Data Blueprint
|
Feb 07, 2018 |
|
TP52 - The Power of Superfans (aka The Birthday Episode)
|
Jan 31, 2018 |
|
TP51 - Doctors Don’t Do Digital, Do Dey?
|
Jan 24, 2018 |
|
TP50 - The 5 x 10
|
Jan 17, 2018 |
|
TP49 - Putting the Patient First in Your Digital Strategy
|
Jan 10, 2018 |
|
TP48 - Data: The Dangerous Currency of Ransomware
|
Jan 03, 2018 |
|
TP47 - 2017 Year in Review
|
Dec 27, 2017 |
|
TP46 - The How and Why of ROI
|
Dec 27, 2017 |
|
TP45 - Marketing and Communications: Two Sides of the Same Coin
|
Dec 27, 2017 |
|
TP44 - Is Marketing Quality, Quality Marketing?
|
Dec 13, 2017 |
|
TP43 - The Rise of the Robots...er, Chatbots
|
Nov 29, 2017 |
|
TP42 - Healthcare Internet of Things: It’s Getting HIoT in Here
|
Nov 22, 2017 |
|
TP41 - Defining Consumerism in Healthcare
|
Nov 15, 2017 |
|
TP40 - The Problem with Personalization
|
Nov 08, 2017 |
|
TP39 - Cyber Security Risks for Hospitals
|
Nov 01, 2017 |
|
TP38 - LIVE from HCIC 2017
|
Oct 25, 2017 |
|
TP37 - Are Machines Taking Over Healthcare?
|
Oct 18, 2017 |
|
TP36 - The Evolution of Digital Communication Education
|
Oct 11, 2017 |
|
TP35 - Digital Planning for 2018
|
Oct 04, 2017 |
|
TP34 - From a 24-Hour to a 24-Second News Cycle: The Evolving Role of Digital in a Crisis
|
Sep 27, 2017 |
|
TP33 - Can a Good Digital Patient Experience Impact Quality?
|
Sep 20, 2017 |
|
TP32 - Live from Content Marketing World Cleveland Clinic Health Summit 2017
|
Sep 13, 2017 |
|
TP31 - Advocating for Digital Online Advocacy
|
Sep 06, 2017 |
|
TP30 - Online Patient Communities
|
Aug 30, 2017 |
|
TP29 - Improving the Online Transaction
|
Aug 23, 2017 |
|
TP28 - 88 to 1: Undertaking a Website Consolidation Project
|
Aug 16, 2017 |
|
TP27 - Is SEM Really "SEO-Now"?
|
Aug 09, 2017 |
|
TP26 - You Down With UPP? (Ya, You Know Me)
|
Aug 02, 2017 |
|
TP25 - Is Social Media Good For Our Health?
|
Jul 26, 2017 |
|
TP24 - The C-Suite's Expectation of Marketing
|
Jul 19, 2017 |
|
TP23 - A Video is Worth 1.8 Million Words
|
Jul 12, 2017 |
|
TP22 - Measurement and ROI
|
Jul 05, 2017 |
|
TP21 - Developing a Unified Content Strategy
|
Jun 28, 2017 |
|
TP20 - Top 20 Digital Marketing Tips
|
Jun 21, 2017 |
|
TP19 - Involving Physicians in Your Online Marketing
|
Jun 14, 2017 |
|
TP18 - Marrying Offline and Online Experiences
|
Jun 07, 2017 |
|
TP17 - Voice-First in Healthcare
|
May 31, 2017 |
|
TP16 - A Primer in Evidence-Based Personas
|
May 24, 2017 |
|
TP15 - Is There Really An App For That?
|
May 17, 2017 |
|
TP14 - Live From #HMPS17
|
May 10, 2017 |
|
TP13 - Social Media is Dead - Long Live Social Media
|
May 03, 2017 |
|
TP12 - Usability and the Patient Portal
|
Apr 26, 2017 |
|
TP11 - How to COPE With Content
|
Apr 19, 2017 |
|
TP10 - Choosing the Right Conference
|
Apr 12, 2017 |
|
TP9 - The Intersection of Wearables and Medical Devices
|
Apr 05, 2017 |
|
TP8 - The Evolving Role of SEO
|
Mar 29, 2017 |
|
TP7 - Digital Team Structure
|
Mar 22, 2017 |
|
TP6 - Digital Professionalism
|
Mar 15, 2017 |
|
TP5 - Voice of Customer
|
Mar 08, 2017 |
|
TP4 - Customer Relationship Management
|
Mar 01, 2017 |
|
TP3 - Online Reputation Management
|
Feb 22, 2017 |
|
TP2 - Content Management Systems
|
Feb 15, 2017 |
|
TP1 - Customer Journey Mapping
|
Feb 06, 2017 |