Indie Hackers

By Courtland Allen and Channing Allen

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Subscribers: 785
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 Jan 29, 2022
great episodes

 Feb 8, 2020


Courtland Allen interviews the ambitious indie hackers who are turning their ideas and side projects into profitable online businesses. Explore the latest strategies and tools founders are using to capitalize on new opportunities, escape the 9-to-5 grind, and create their own personal revenue-generating machines. The future is indie!

Episode Date
#271 – Gamification, Digital Nomading, and Growing Sales to $41k/mo with Stas Kulesh of Karma

Stas Kulesh (@stas_kulesh) talks about building internal tools as a great hack, why it takes 10 years to understand a new country, the challenging secret of enterprise sales, and slowly growing a SaaS business to $40k/month with Courtland (@csallen) and Channing (@ChanningAllen).

Mar 15, 2023
#270 – Exiting for Millions in Under a Year with Shaan Puri and Ben Levy of The Milk Road

Shaan Puri (@ShaanVP) and Ben Levy (@benmlevy) talk making it big as a content creator, choosing the right business idea, creative ways to monetize, big boy vs small boy stuff, making friends as an adult, growing a newsletter brand, and exiting for millions in under a year with Courtland (@csallen) and Channing (@ChanningAllen).

Mar 01, 2023
#269 – Bouncing Back from Failure to Bootstrap Past $2M/Year with Josh Ho of Referral Rock

Josh Ho (@jlogic) talks raising kids, automating word-of-mouth growth, bouncing back from a previous failed business, and bootstrapping beyond $2M in annual revenue with Courtland (@csallen) and Channing (@ChanningAllen).

Feb 22, 2023
#268 – Trading Stocks, Quitting Amazon, and Making $20k/Month with Yahia Bakour of Stock Alarm

Yahia Bakour (@mynameisyahia) talks trading stocks, quitting a $250k/year job at Amazon to become an indie hacker, how to join an existing project as a late cofounder, marketing via SEO, being a night owl vs an early bird, and bootstrapping his revenue to $20k/month with Courtland (@csallen) and Channing (@ChanningAllen).

Feb 15, 2023
#267 – The Path to $3M in 3 Years as a Solopreneur with Justin Welsh

Justin Welsh (@thejustinwelsh) talks setting a high bar for yourself, releasing products without knowing how to code, growing on social media (esp. LinkedIn), selling courses, dealing with burnout, and growing his solopreneur empire to $3M in 3 years with Courtland (@csallen) and Channing (@ChanningAllen).

Feb 08, 2023
#266 – Lessons Learned Building a $37k/mo Business in 2.5 Years with Mat De Sousa of WideBundle

Mat De Sousa (@DsMatie) talks having million-dollar ambitions as a child, learning from numerous failed startups, why Shopify apps are great for indie hackers, the proper way to find a business idea, and growing from $0 to $37k/mo in 2.5 years with Courtland (@csallen) and Channing (@ChanningAllen).

Jan 25, 2023
#265 – From Full-Time Job to $30k/Month with Damon Chen of Testimonial

Damon Chen (@damengchen) talks failed side projects, validating your idea, charging higher prices than is comfortable, what makes for a good website testimonial, and growing a bootstrapped startup to $30k/mo with Courtland (@csallen) and Channing (@ChanningAllen).

Nov 23, 2022
#264 – Growing a 2-Person Business to $80k/Month with Eric Turner of Japan Dev

Eric Turner (@_etdev) talks living in Japan as a foreigner and visiting Japan as a tourist, finding inspiration to start as an indie hacker, picking a lucrative market, and shares some tips growing a job board with Courtland (@csallen) and Channing (@ChanningAllen).

Oct 31, 2022
#263 – Starting a Profitable Business After a Life-Changing Exit with Laura Roeder of Paperbell

Laura Roeder (@lkr) talks life coaching, starting multiple successful businesses (and selling one for millions), early growth via SEO, and designing a company to align with your lifestyle with Courtland (@csallen) and Channing (@ChanningAllen).

Oct 19, 2022
#262 – Bootstrapping to $100,000/mo in a Crowded Market with Marko Saric of Plausible

Marko Saric (@markosaric) talks living in Brussels, things he learned working in marketing, joining an existing project as a late co-founder, succeeding on Hacker News, surviving against a behemoth competitor, and learnings from bootstrapping an open-source project to over $1.2M in annual revenue with Courtland (@csallen) and Channing (@ChanningAllen).

Oct 12, 2022
#261 – Self-Funding, Pivoting to a Better Idea, and Growing Beyond $10M with Kapil Kale of Tremendous

Kapil Kale (@kapil) talks AI-generated art, going through YC, buying out his investors to own 100% of the company, pivoting from an okay idea to a great idea, and growing a profitable business to 8-figures in annual revenue with Courtland (@csallen) and Channing (@ChanningAllen).

Sep 29, 2022
#260 – Growing Multiple Products to $18k/mo Revenue with Tony Dinh

Tony Dinh (@tdinh_me) talks growing up in Vietnam, quitting his job working for the man, failed vs successful side projects, growing via Twitter, and managing multiple projects that add up to $18,000 in monthly revenue with Courtland (@csallen) and Channing (@ChanningAllen).

Sep 21, 2022
#259 – Dating, Hollow Abstractions, and Making Millions of Dollars with Liron Shapira of Relationship Hero

Liron Shapira (@liron) talks relationship and dating advice, building a coaching business, marketing via Facebook groups, and growing his revenue to millions of dollars with Courtland (@csallen) and Channing (@ChanningAllen).

Sep 15, 2022
#258 – From $0 to $36k/Month in a Year with Dashiell Bark-Huss of WishTender

Dashiell Bark-Huss (@DashBarkHuss) talks quitting the fashion industry, living in a van, learning to code, selling to sex workers, lucid dreaming, and growing her first-ever startup to $36k/mo with Courtland (@csallen) and Channing (@ChanningAllen).

Sep 07, 2022
#257 – From Indie Hacker to $200M+ with Patrick Campbell of ProfitWell

We're talking to Patrick Campbell, an indie founder who just sold his company for $200,000,000. That's an insane nine figure exit for a bootstrapped founder. In this episode, we talk with Patrick about his champagne problems and what indie hackers need to know today to get to where he is more quickly. 

  • Follow Patrick on Twitter:
  • Check out ProfitWell:
Jun 22, 2022
#256 – Debate: Elon Musk, Billionaires, Ethics, and Role Models with Sahil Lavingia and Justin Jackson

Sahil Lavingia (@shl) and Justin Jackson (@mijustin) join Courtland (@csallen) and Channing (@ChanningAllen) for a special debate-style episode. It's four dudes talking about Elon Musk. What could go wrong?

  • Follow Sahil on Twitter:
  • Check out Gumroad:
  • Follow Justin on Twitter:
  • Check out
Jun 15, 2022
#255 – The Drive to Make Money, Defining Life Principles, and Courtland Wins $10k from Vincent Woo of Coderpad

Vincent Woo (@fulligin) sold his company for tens of millions of dollars. He joins the pod to talk to Courtland (@csallen) and Channing (@ChanningAllen) about advice for fledgling indie hackers trying to make money, the purpose of business, defining principles for one's life, and why he shouldn't have to pay Courtland for a $10,000 bet he lost.

May 27, 2022
#254 – Getting Rich, Designing Your Life Afterwards, and Risk Management with Arvid Kahl and Daniel Vassallo

Daniel Vassallo (@dvassallo) and Arvid Kahl (@arvidkahl) have both already made it as indie hackers. They join Courtland (@csallen) and Channing (@ChanningAllen) to discuss making money as an indie hacker, designing your life after you reach financial freedom, avoiding risk, mitigating inflation, and whether or not college is worth it.

Related episodes:

  • #212 – Actionable Steps for Building the Right Business with Arvid Kahl
  • #177 – Mastering the Lifestyle-First Approach to Indie Hacking with Daniel Vassallo
  • #140 – Vital Learnings from Bootstrapping and Selling a $55k a Month Business with Arvid Kahl of FeedbackPanda
May 22, 2022
#253 – Mother’s Day, Unscrupulous Cofounders, and Why You Should Never Retire

Long-time listener, first-time guest — Courtland (@csallen) and Channing's (@ChanningAllen) mom, Eva, joins the pod to talk raising twins, buying gifts, selling computer parts, co-founder theft, an Indie Hackers quiz for moms, and why you should never retire.

May 11, 2022
#252 – A New Co-Host and a New Direction for the Pod

I'm making some changes to the Indie Hackers Podcast. Check out this episode for a sneak peek into what's ahead. 

May 04, 2022
#251 – The Best Ways to Make Money in Tech with Julian Shapiro of

Julian Shapiro is back on the show today. He's been my co-host for our podcast Brains, he's an investor at and a writer at Lately, he's been super into investing. He's managed to take an overly complex thing like investing and reverse-engineer it, breaking it down into its simplest frameworks. 

  • Follow Julian on Twitter:
  • Check out Demand Curve:
  • Become an investor with Carveout:
  • Apply to Hyper:
  • Read Julian's memos for founders:
Apr 27, 2022
#250 – Italy, COVID, Indie Creators, and our A.I. Future with Channing Allen of Indie Hackers

My twin brother Channing (@ChanningAllen) joins the show for the first time, for a casual chat about our recent trip to Italy, the best and worst parts of getting COVID, the future of media companies and indie creators, and DALL-E 2 and the future of AI.

Apr 23, 2022
Throwback: Writing Code to Sell $200,000/Month of Cookies with Sam Eaton of Crave Cookie

When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.

Apr 13, 2022
Throwback: Building a Business Meant to Last with Peldi Guilizzoni of Balsamiq

Twenty pages into reading his first business book, Peldi Guilizzonni (@peldi) closed it for good and told himself, "This is not for me. I'm never going to start a business. It's insane." Not long after that, he rolled up his sleeves and got started building Balsamiq Mockups, which would go on to employee dozens of people, serve thousands of customers, and generate over $6M per year in revenue. Over ten years later, it's still going strong. Learn about the path Peldi took to get where he is today, why he's a legend among bootstrappers, and how he's building a business that's meant to last.

Transcript, speaker information, and more:

Mar 30, 2022
#249 – The Keys to Making $1M/Year as a Solo Founder with Brett Williams of DesignJoy

Today I'm talking to Indie Hacker Brett Williams (@brettfromdj) who has built a $1M ARR "agency of one." In this episode we talk about how he manages 50 clients as a solo designer and has 10x'd his prices in the process. 

  • Check out DesignJoy:
  • Follow Brett on Twitter:
Mar 16, 2022
#248 – Crypto Literacy, Daily Habits, and New Business Ideas with Dru Riley and Greg Isenberg

Today I'm talking to Greg Isenburg of Late Checkout and Dru Riley of In this episode, we cover a bunch of topics around media and community. I'll ask them where they get their content ideas, how they create product stickiness, how they stay productive and what new business ideas are sitting in their notes app. 

  • Follow Greg on Twitter:
  • Follow Dru on Twitter:
  • Check out Late Checkout:
  • Subscribe to
Mar 09, 2022
#247 – Scaling Up a 1-to-1 Service with Ravi Mehta and Victoria Young of Scale Higher

Today I'm talking to Victoria Young (@victoriahyoung) and Ravi Mehta (@ravi_mehta) about their coaching platform Scale Higher. In this episode we talk about the type of person who could benefit from a coach and how they've been inspired by platforms like Noom and TalkSpace to change the way people are able to level up their professional lives. 

  • Follow Victoria on Twitter:
  • Follow Ravi on Twitter:
  • Find a coach on Scale Higher:
Mar 02, 2022
#246 – Doing Content Right with Steph Smith of

Today I'm talking to Steph Smith (@stephsmithio). She runs and recently got my attention when she posted on IH how she grew her podcast from 0 to 15k downloads/month. She took a really unique approach to launching her show, The Sh*t You Don't Learn in School, and I want to find out how she did it. 

  • Follow Steph on Twitter:
  • Check out her new book: (Enter code "INDIE" to get 60% off!)
  • Subscribe to her podcast:
Feb 23, 2022
#245 – Hiring a Team You Actually Like with Ben Orenstein and Derrick Reimer

Today I'm talking to Ben Orenstein of Tuple and Derrick Reimer of SavvyCal. I recently joined them on their podcast The Art of Product and we talked about things like long-term goal setting and hiring a team of people you actually enjoy being around. 

  • Follow Derrick on Twitter:
  • Follow Ben on Twitter:
  • Listen to The Art of Product:
Feb 17, 2022
#244 – Building Gradually to Grow Suddenly with Shahed Khan of Hyper

Today I'm talking to Shahed Khan, the co-founder of Loom and investor at Hyper. In this episode we talk about his first business failure at 16 and the many iterations Loom went through before catching on fire. 

  • Follow Shahed on Twitter:
  • Check out Hyper:
Feb 09, 2022
#243 – Mental Health and Bootstrapping in 2022 with Rob Walling of TinySeed

In this episode I'm chat with Rob Walling about a wide range of topics including metal health, how to find a business idea and the relevance of bootstrapping today. 

  • Follow Rob on Twitter:
  • Apply to TinySeed:
  • Listen to Startups for the Rest of Us:
Feb 02, 2022
#242 – Money, Happiness, and Productivity as a Solo Founder with Pieter Levels (Part 2 of 2)

Today I'm continuing my conversation with Pieter Levels (@levelsio). In this episode we dig into what habits make Pieter so prolific as well as his thoughts on investing, crypto, and money in general.  

Jan 26, 2022
#241 – Money, Happiness, and Productivity as a Solo Founder with Pieter Levels (Part 1 of 2)

Today I'm catching up with Pieter Levels after 4 years. The world has changed dramatically since we last spoke. Attitudes toward remote work and global travel are all completely different now. We'll talk about what headwinds and tailwinds these changes have meant for his projects. 

  • Follow Pieter on Twitter:
  • Move to Portugal:
  • Work remotely:
Jan 20, 2022
#240 – Capturing a Valuable Market from the Bottom Up with Amjad Masad of Replit

Today I'm talking to Amjad Masad (@amasad), the founder of Replit. I'm captivated by his strategy and how Replit is eating the market from the bottom up. We'll talk about that and how he's learned to love being a founder even though it didn't start out that way. 

  • Follow Amjad on Twitter:
  • Check out Replit:
Jan 12, 2022
#239 – A New Golden Age for Creatives and Founders with Li Jin of Variant

Today I'm talking to Li Jin (@ljin18). She's here to talk about the passion economy, DAOs, and why she's so optimistic about the future of tech. 

  • Follow Li on Twitter:
  • Check out Variant:
  • Subscribe to Li's newsletter:
Jan 05, 2022
#238 – From Adversity to Ambition with Niya Dragova of Candor

Today I'm talking to Niya Dragova (@mediumsizecats). Her story is pretty amazing. She grew up in Bulgaria during the fall of Communism where she experienced severe poverty. Today she is championing the mission of making resources more equitable. I want to find out about Candor, her company, and how she got to where she is today. 

  • Check out Candor:
  • Follow Niya on Twitter:
  • Get the best gossip in tech:
Dec 29, 2021
#237 – The Minimalist Entrepreneur with Sahil Lavingia of Gumroad

Today I'm talking to Sahil Lavignia (@shl) about what indie hackers can learn from his new book, The Minimalist Entrepreneur. 

  • Get a copy of Sahil's new book: on Amazon
  • Follow Sahil on Twitter:
  • Check out Gumroad:
Dec 22, 2021
#236 – Not Giving Up with Matt Wensing of Summit

Today I'm talking to Matt Wensing about the long journey he took to get to where he is today with his second company, Summit. I think Indie Hackers can get a lot out of Matt's experience and I have a lot of questions about how he was able to stay afloat for years without any revenue.

  • Check out Summit:
  • Follow Matt on Twitter:
Dec 15, 2021
#235 – An NFT Conversation for Indie Hackers with Hiten Shah and Mubashar Iqbal

I'm finally doing it. I'm doing an episode on cryptocurrencies--specifically, NFTs. I have been a huge skeptic of this space, but a few weeks ago I started looking deeper. I even bought my first NFT. In this episode, I invited two friends, Hiten Shah and Mubashar Iqbal, to talk about what I've realized about this space and what indie hackers can do today to get something out of it. 

  • Sign up with Coinbase:
  • Follow Mubs on Twitter:
  • Follow Hiten on Twitter:
Dec 08, 2021
Throwback: How to Build a Life You Love by Quitting Everything Else with Lynne Tye of Key Values

(Throwback episode!) After spending years pursuing a career in science, Lynne Tye (@lynnetye) shocked her family and colleagues by dropping out of grad school. Thus began a months-long journey of discovery and experimentation that eventually saw her managing 150 people at a high-profile tech startup. But when Lynne realized the fast-paced startup lifestyle was not for her, she quit that, too, and began her search all over again. In this episode, Lynne shares the story behind how she took her career into her own hands, learned to code, and started a business doing what she loves.

Transcript, speaker information, and more:

Nov 25, 2021
Brains: Talking Money with Anthony Pompliano and Sam Parr

How do you make a ton of money on the internet, and how do you manage it once you've got it? In this crossover episode from the Brains podcast, we have a fun discussion about money with Anthony Pompliano (@APompliano) who's a Bitcoin 9-figure millionaire and Sam Parr (@theSamParr) who sold his startup The Hustle for a reported $27 million. Whether you enjoy this crossover episode or not, tweet me and let me know! I'm @csallen on Twitter.

You can subscribe to Brains in your favorite podcast player or via our website:

Nov 17, 2021
#234 – Money, Kids, and Choosing Your Market with Justin Jackson of

Today I'm talking to Justin Jackson (@mijustin). He's someone who started out in entrepreneurship by opening a brick and mortar snowboarding shop. I want to find out how he made the unlikely leap into SaaS and how having four kids at a young age changed both his journey and how he thinks about money, legacy, and the future. 

  • Follow Justin on Twitter:
  • Get your podcast hosted on Transistor:
Nov 10, 2021
#233 – Hard-Learned Lessons from Decades of Entrepreneurship with Spencer Fry of Podia

Today I'm talking to Spencer Fry (@spencerfry), the founder of Podia. His business is super relevant right now because it is basically a one-stop shop to support creators and entrepreneurs. In this episode we discuss the importance of planning, how to iterate on a plan and how to stay persistent.

  • Follow Spencer on Twitter:
  • Check out Podia:
  • Ready Spencer's blog:
Nov 03, 2021
#232 – How to Punch Above Your Weight with Sonal Chokshi of a16z

Today I'm talking to Sonal Chokshi, one of the biggest experts on building a media business that I know. Currently she's the Editor-in-Chief at a16z. In this episode we'll talk about creating content in a world where media moves so quickly.

  • Follow Sonal on Twitter:
  • Pitch Future:
Oct 27, 2021
#231 – Learning from Conversations with Andrew Warner of Mixergy

In this episode I'm talking with Andrew Warner (@AndrewWarner), the host of the Mixergy where he's interviewed over 2,000 founders in the tech and software space. His new book, Stop Asking Questions, breaks down everything he's learned about having a meaningful conversation and maximizing the value out of one-shot encounters. 

  • Learn how to have better conversations:
  • Follow Andrew on Twitter:
  • Check out Mixergy:
Oct 20, 2021
#230 – Grit, Timing, and Building Businesses You Love with Andrew Gazdecki of MicroAcquire

Andrew Gazdeki (@agazdecki) has some contrarian viewpoints when it comes to the startup ecosystem today. I invited him here to find out about his beef with TechCrunch and how he is empowering founders with his own company, Microacquire. 

  • Follow Andrew on Twitter:
  • Check out Microacquire:
Oct 13, 2021
#229 – Stealing Users Away From Incumbents Like Google with Marie Martens of Tally

Today I'm talking to an Indie Hacker Marie Martens (@mariemartens) who has gained over 10,000 users in less than a year for her software Tally. The best part of her story is that Tally isn't even a new idea. In fact, incumbents like Google are already in the space. I invited her here to find out how she did it.

  • Follow Marie on Twitter:
  • Build a beautiful form with Tally:
Oct 06, 2021
#228 – Making $1M/yr Then Raising Money as a Solo Indie Hacker with AJ from Carrd

In this episode I'm talking to AJ from Carrd. I want to find how he grew from $30K MRR to over $1M ARR in just two years and what Kim Kardashian had to do with it. I'll also ask him how he thinks about fundraising as an indie hacker. 

  • Follow AJ on Twitter:
  • Build a simple one-page website with Carrd:
Sep 29, 2021
#227 – Constraints, Longevity, and Avoiding Competition with John O'Nolan from Ghost

In this episode I'm talking to John O'Nolan (@JohnONolan), the founder of Ghost. For the last year, he's been living on a sailboat and growing his company remotely. I want to ask him about what decisions he made early on that put constraints on how and why Ghost grows.

  • Follow John on Twitter:
  • Check out Ghost:
Sep 22, 2021
#226 – How to Be Your Own VC with James Layfield of Clearfind

Today I'm talking to James Layfield (@layfield) a founder who put $3M of his own money into his company Clearfind. I want to find out how he pulled that off and how he's outsmarting the what he calls the "rigged-game" of Venture Capital. 

  • Check out Clearfind:
  • Follow James on Twitter:
Sep 15, 2021
#225 – Growth Tactics, Audience Building, and Brains with Julian Shapiro of Demand Curve

In this episode I talk to my buddy Julian Shapiro about proven growth tactics for a SaaS he's seen within Demand Curve. I also want to find out what he did to grow his own Twitter audience to over 200k in basically a year. We'll also dig into the details of a side project he and I have been working on. 

  • Listen to our new podcast:
  • Follow Julian on Twitter:
  • Check out Demand Curve:
  • Sign up for Julian's newsletter:
Sep 08, 2021
#224 – Deploying Empathy to Build Better Businesses with Michele Hansen of

My guest today is Michele Hansen (@mjwhansen) and she is here to challenge the stereotype that developers fear talking to customers and are naturally bad at it. We'll also get into specific principles and tactics from her recent book, "Deploy Empathy: A Practical Guide to Interviewing Customers."

  • Read Deploy Empathy:
  • Follow Michele on Twitter:
  • Check out her podcast:
Sep 01, 2021
#223 – How to Master Passive Growth with Rob Fitzpatrick of Write Useful Books

In this episode I catch up with Rob Fitzpatrick (@robfitz) about his new book, Write Useful Books. We'll talk about how he approaches book-writing like product development and why the sales graphs for his books look more like a hockey stick instead of shark fin. 

  • Follow Rob on Twitter:
  • Read The Mom Test:
  • Read Write Useful Books:
Aug 25, 2021
#222 – A Model with Built-in Virality with Valentin Hinov of Thankbox

In this episode I talk to Indie Hacker Valentin Hinov (@ValCanBuild). He is someone caught the pandemic wave in the best way possible. He came up with an idea that not only helps teams feel more connected but also removed a huge pain for team managers. I'll ask him how he built it and how the model for the product has a built-in growth mechanism. 

  • Send a Thankbox:
  • Follow Val on Twitter:
  • Read Val's journey:
Aug 18, 2021
#221 – How an Indie Hacker is Competing with Buffer with Samy Dindane of Hypefury

In this episode I catch up with Samy Dindane (@SamyDindane), the creator of Twitter growth tool Hypefury. I'll ask him how he found his co-founder from an Indie Hackers post, how he grew Hypefury past $20K MRR, and why indie hackers don't have to solve a completely unique problem to be successful. 

  • Hypefury Twitter:
  • Hypefury Podcast:
Aug 11, 2021
#220 – Be Brave, Not Cool, with Michael Seibel of Y Combinator

Michael Seibel (@mwseibel) and I discuss the secret sauce of what goes on inside Y Combinator and how indie hackers can create it for themselves. And because Michael sees nearly 2,000 startups a year--we'll find out the difference between companies that make it and companies that don't. 

  • Follow Michael on Twitter:
  • Read startup advice on the YC Startup Library:
  • Apply for a YC batch:
Aug 04, 2021
#219 – How to Make Your Business Model a Win-Win-Win - with Dan Shipper and Nathan Baschez of Every

My guests today have a really exciting business model and strategy that I want to dig into. Dan Shipper (@danshipper) and Nathan Baschez (@nbashaw) are the founders of Every, a bundle of business focused newsletters. By structuring Every as a "collective," the writers are happier, the readers are getting better content, and Every is profitable.  I want to find out how they get readers, how they get writers, and how "bundling" can be strategic for indie hackers. 

  • Subscribe to Every:
  • Follow Nathan on Twitter:
  • Follow Dan on Twitter:
Jul 28, 2021
#218 – Making Money and Being Happy with Sam Parr and Shaan Puri of My First Million

Sam Parr (@theSamParr) and Shaan Puri (@ShaanVP) have both sold their businesses and are currently hosting one of the best business podcasts out there. In this episode, we talk about what it's like to be in their position now and what kind of businesses they would start if they were doing it all over today.

  • Listen to My First Million:
  • Follow Sam on Twitter:
  • Follow Shaan on Twitter:
Jul 21, 2021
#217 – How a Near-Death Experience Turned a VC-Backed Founder into a Bootstrapper with Kyle Gawley of Gravity

Kyle Gawley (@kylegawley) was running a high-growth, venture-backed company when he ended up in the hospital partially due to all the pressure he was under. That experience led to some introspection, which I'll ask him about in this episode. We'll also talk about his new company, which he decided to build with a completely different approach to growth. 

  • Follow Kyle on Twitter:
  • Save three months by trying Gravity's SaaS boilerplates:
Jul 14, 2021
#216 – The "Hardcore Year" Approach to $10k/Month in Revenue with Andrey Azimov of Sheet2Site

In this episode I talk to Andrey Azimov (@andreyazimov) about moving to Bali with a $3K runway and launching his "Hardcore Year." I'll ask him about the projects he launched to reach $10K MRR.

  • Follow Andrey's journey on Twitter:
  • Check out his personal site:
  • Create a website from a spreadsheet:
Jul 07, 2021
#215 – Why You Don't Have To Be "A Business Person" To Succeed - with Dan Cederholm of Dribbble

Today I'm talking to Dan Cederholm (@simplebits) about his somewhat reluctant journey into growing Dribbble. He's a self-described "accidental entrepreneur. So, in this interview, we'll talk about how someone who identifies as a creator and a designer can fill the role of a founder. 

  • Follow Dan on Twitter:
  • Check out Dribbble:
Jun 30, 2021
#214 – Getting A Big Exit By Being A Small Player In A Small Pond with Chris Bakke of Interviewed

Chris Bakke (@ChrisJBakke) came on my radar when he posted an AMA on Indie Hackers after selling his $2M ARR SaaS for $50,000,000. Like a lot of people in the Indie Hackers community, I have a lot of questions. In this episode, I'll find out how Chris came up with the idea and why he intentionally chose a tiny market. 

  • Follow Chris on Twitter:
  • Check out Chris's new startup:
Jun 23, 2021
#213 – An Indie Hacker's Process to Reach $10K MRR

Molly Wolchansky is the founder of The Agent Nest (@theagentnest), an application that manages social media posts and marketing materials for real estate agents. In this episode, we'll find out why she chose this niche and how seven years of manual agency work led to a breaking point. 

  • Follow Molly on Twitter:
  • Check out Molly's App:

Jun 18, 2021
#212 – Actionable Steps for Building the Right Business with Arvid Kahl

Today's guest recently sold his company, FeedbackPanda, but instead of disappearing to an island, I've seen him all over Twitter, all over his blog, all over Indie Hackers helping people. In this episode, I talk to Arvid Kahl (@arvidkahl)  about how involuntary reciprocity built his audience and how Indie Hackers can do the same. We'll dig into his new book, The Embedded Entrepreneur, to break down how he co-developed and grew his businesses through audience engagement. 

  • Check out The Bootstrapped Founder:
  • Follow Arvid on Twitter:
  • Arvid's new book:
Jun 15, 2021
#211 – Making 5-figures a Month as an OnlyFans Creator with Aella and Savannah Solo

Today I'm talking to two of the top creators on OnlyFans: Savannah Solo and Aella. Each of them is earning 5-figures a month on the platform, which sits at the intersection of the creator economy and porn. (NSFW… depending on where you work.) In this episode we talk about the stigma of making a living from porn, marketing strategies to get huge on social media, and the future of independent creators on the internet.

  • Savannah's NSFW Twitter:
  • Aella's NSFW Twitter:
  • Aella's safe-for-work Twitter:
  • Courtland's OnlyFans page:
Jun 10, 2021
#210 – How to Take On Huge Incumbents as a Solo Founder with Derrick Reimer of SavvyCal

Derrick Reimer has been following a playbook that involves taking on big players in a market by drafting on their tailwind. It's gotten him to six-figure revenue with SavvyCal but it wasn't a strategy that always worked. In this episode, we'll talk about how he failed when trying to take on Slack and how he eventually bounced back with SavvyCal. 

  • Follow Derrick on Twitter:
  • Get your first month free with Promo Code "IndieHackers" at SavvyCal:
Jun 02, 2021
#209 – Business Books, Coaches, and "Getting Rich" with John Doherty of Credo

Since John Doherty (@dohertyjf) was on the podcast three years ago, he's completely changed the business model of his company. In this interview, we'll talk about the moment his customers told him "his baby was ugly" and what happened next. 

  • Follow John on Twitter:
  • Find an agency on Credo:
  • Get unlimited copyediting on EditorNinja:
May 28, 2021
#208 – How this Indie Hacker Blew Past $10K MRR with Jon Yongfook of Bannerbear

Joining me is an indie hacker whose broetry post about how he hit $10K MRR went viral. I invited him here to walk me through how he got to that milestone and what his new challenges are as he grows his company Bannerbear toward the $1M ARR mark. 

  • Follow Jon on Twitter:
  • Check out Bannerbear:
  • Subscribe to Jon's newsletter:
May 25, 2021
#207 – The Art of Podcasting, the Future of Angel Investing, and Startup Ideas for Indie Hackers with Rob Walling of Tinyseed

Rob Walling (@robwalling) returns to the show to talk about new and not-so-new trends in SaaS that Indie Hackers should be paying attention to. 

  • Listen to Rob's podcast:
  • Follow Rob on Twitter:
  • Check out Tiny Seed:
May 19, 2021
#206 – How Small Actions Lead to Compound Gains with Nathan Barry of ConvertKit

Nathan Barry (@nathanbarry) has grown ConvertKit from $7M to $27M since I last spoke with him three years ago. He’s done several things in the last few years to grow—including making ConvertKit’s first acquisition and riding the wave of the creator economy. But mostly we’ll discuss how incremental improvements over eight years is responsible for the email marketing tool’s compound growth.  

  • Follow Nathan on Twitter:
  • Find and build your audience with ConvertKit:
May 12, 2021
#205 – New Business Ideas for 2021

Today I have Chris Justin (@Chris_Justin) and Eathan Janney from the Run With It podcast. They are coming on the show today to share some business ideas for 2021 for indie hackers. In this episode we discuss flying cars (VTOL), NFTs, people coins, and other trends to get ahead of for the next year. 

  • Listen to new ideas on the Run With It podcast:
May 05, 2021
#204 – The Simplest $250K ARR Startup You've Ever Heard Of with Collin Waldoch

Over the past two years, I’ve been getting emails from Collin Waldoch. The first was in 2019 when he told me his startup Water Cooler Trivia was making $10K ARR. That was followed a few months later by him telling me he was making $50k, then $100K, and most recently $250K. I want you to hear how simple the product is that he built and why he’s not seeing any churn. 

  • Try to beat your co-workers on Water Cooler Trivia:
Apr 28, 2021
#203 – What You Need to Know About Bitclout with Mubashar Iqbal

Joining me is prolific indie hacker and Bitclout enthusiast Mubashar Iqbal (@mubashariqbal) to discuss the pros and cons of the new platform. Is it a scam? Is it not a scam? Are we all living in a real life episode of Black Mirror? We get to the bottom of your burning questions in this episode. 

Apr 23, 2021
#202 – How to Build a Rabid Fan Base with Austin Rief of Morning Brew

Austin Rief (@Austin_Rief) started the newsletter Morning Brew in college when he didn’t care if he made money or mistakes. That freedom in the early days resulted in an authenticity that he credits for their growth. In this episode, I talk to Austin about how he’s using Twitter to grow, what types of customers become brand ambassadors, and so much more. 

 • Follow Austin on Twitter:

 • Get smarter by subscribing to Morning Brew:

Apr 20, 2021
#201 – 3x Growth, Dating, and Hiring a Coach for Everything with Ben Orenstein of Tuple

Today I’m catching up with Ben Orenstein (@r00k) after nearly two years. Since then his company Tuple has grown 3x and is hitting millions on annual revenue. In this episode, I talk to Ben about the factors behind his insane growth, what it’s like being single as a startup founder, and why he’s hiring a coach for nearly every aspect of his life.  

 • Follow Ben on Twitter:

 • Ask Ben out on a date:

 • Pair remotely with Tuple:

Apr 16, 2021
#200 – Every Indie Hacker Has an Online Course in Them with Andrew Barry, Marie Poulin, and Ali Abdaal

Today I’m talking to some of the best online course creators that I know. So many indie hackers got started and became successful because they found ways to teach others online. So I invited Andrew Barry (@Bazzaruto), who runs the On Deck Course Creators Fellowship, Marie Poulin (@mariepoulin), who runs an online course called Notion Mastery, and Ali Abdaal (@AliAbdaal), who runs Part Time YouTuber Academy. In this episode, we’ll talk about how to get started, overcome imposter syndrome, and how everyone has something to teach.  

 • Build a Transformative Online Course:

 • Master Your Life and Business Workflows with Notion:

 • Learn How To Grow Your YouTube Channel:

Apr 13, 2021
#199 – The Future of Teaching with Darrell Silver of Thinkful and Quincy Larson of freeCodeCamp

One of the best ways to build a successful business as an indie hacker is to teach people a valuable skill. So in this episode, I sat down to talk to you two of the best educators that I know. Darrell Silver (@darrellsilver) is the founder of Thinkful (an online learning service that's helped thousands of students get high paying jobs in tech)  and Quincy Larson (@ossia), the founder of freeCodeCamp.

We’ll get into some of the best ways for indie hackers to get started as educators and the economics behind an education business.  

 • Learn to code on freeCodeCamp:

 • Follow Quincy on Twitter:

 • Check out Thinkful:

 • Follow Darrell on Twitter:

Apr 07, 2021
#198 – How an Indie Hacker Landed Enterprise Customers in Year One with Nadav Keyson of

Nadav Keyson and his brother built a podcast recording tool on the bleeding edge of technology. By being hyper-focused and product-driven they were able to score clients like Hillary Clinton and the NFL as first customers. In this episode, I’ll talk to Nadav about how he reached out to big names, turned them into customers, and built a product with innate virality.

• Check out Riverside:

• Follow Nadav on Twitter:

Mar 31, 2021
#197 – Inside Zapier's First Acquisition with Ben Tossell of Makerpad

In just two years, Ben Tossell (@bentossell) grew Makerpad to over 10,000 users, $400,000 ARR and got bought by Zapier in a deal that became Zapier’s first acquisition. In this episode, I’m going to put Ben’s poker face to the test as I dig into the details of the deal and what it’s like for a founder to go through that process for the first time. 

  • Learn about no-code:
  • Follow Ben on Twitter:
Mar 24, 2021
#196 – Turning a Weak Skill into Your Best Asset with David Perell of Write of Passage

David Perell (@david_perell) is someone whose own friends told him he wasn’t a good writer. By his own account, he was “horrible” at it. In this episode, we talk about why he decided to get really, really good at writing instead of just giving up and what specific techniques made it possible. 

  • Learn how to write online:
  • Follow David on Twitter:
  • Listen to David’s podcast:
Mar 17, 2021
#195 – Bootstrapping to $3.3M/Year in a Competitive Space with Sabba Keynejad of VEED

Sabba Keynejad (@sab8a) is the founder of one of the fastest growing companies that I've ever featured on the show. In this episode we get into exactly how he used YouTube, side project marketing, Reddit and even getting banned from Qoura to grow

  • Edit videos using Veed:
  • Follow Sabba on Twitter:

Mar 10, 2021
#194 – Entering a Market with No Domain Expertise with Kevin Lee of immi

Kevin Lee (@kevinleeme) has run the premiere community for product managers online and is now working on something brand new, but it's not what you'd expect. He's working on noodles. Better, healthier, instant noodles. So in this episode, we just get really personal. We talk about our own health and wellness. We even talk about deathbed regrets and how to avoid them by working on the things that actually bring you joy.

  • Shop healthy ramen:
  • Follow Kevin on Twitter:
Mar 04, 2021
#193 – How to Earn 100 True Fans and Your Financial Independence with Jay Clouse of Unreal Collective

Jay Clouse (@jayclouse) first popped onto my radar when he posted on Indie Hackers that he sold his community to Pat Flynn from Smart Passive Income. You typically don't see communities get acquired because they're often built around a single individual and frequently they get worse as they grow instead if better. In this episode, we'll find out how Jay not only grows this thing, but also holds the ship together as it scales.

Mar 01, 2021
#192 – Quitting It All to Follow Your Passion with Dave Geddes of Mastery Games

So many kids decide to become software engineers because they were captivated by video games at a young age, and they dreamed of crafting that magic themselves someday. More often than not, they end up working at Facebook or Google building web apps and selling ads. But not Dave Geddes. Dave (@geddski) followed his passion, quit his lucrative job, and is making a living creating games that teach people to code. In this episode, Dave and I talk about the moment that led to him leaving his high-paying job, the launch of his first game, and how he's reaching tens of thousands of people.

Feb 23, 2021
#191 – Making a Living From the Paid Newsletter Ecosystem with Yaroslaw Bagriy of Newsletter Crew

When Yaro Bagriy (@yarobagriy) set to learn about paid newsletters, he was disappointed by what he found. So in true indie hacker fashion, he decided to create his own learning resource to teach others like him — Newsletter Crew: a podcast, blog, and community all about the paid newsletter ecosystem. In this episode, Yaro and I discuss some of the most inspiring stories from newsletter creators, Yaro's process for coming up with paid newsletter ideas, and why indie hackers building newsletter software may stand to gain more than anyone else.

Feb 15, 2021
#190 – Indie Hacking in the Passion Economy with Li Jin of Atelier

When Li Jin (@ljin18) was young, she dreamed of going to school to pursue her passion in the arts. Instead she settled for little old Harvard, because common wisdom said there was no money in the passions. Today, the world has changed. The passion economy is stronger than ever, and Li is its patron saint. People are making millions of dollars on passion economy platforms like Shopify, Etsy, Teachable, TikTok, and Substack. And founders are creating millions of jobs by creating these platforms to empower other people. In this episode, Li and I discuss how she's indie hacking in the passion economy space despite being a venture capitalist; power-law distributions and their role in wealth inequality; and her massive ambition to expand the middle class.

  • Sign up for Li's course on the creator economy:
  • Email Li about raising money for your passion economy startup:
  • Follow Li on Twitter:
  • Side Hustle Stack, Li's platform of passion economy platforms:
  • Follow Side Hustle Stack on TikTok:
Feb 09, 2021
#189 – Making $1.5M/Year Reimagining Local News with Chris and Bruce of WhereBy.Us

When the founders of WhereBy.Us set out to connect people in their city, they weren't sure where to start. Holding events? Press conferences? Opening a bar? Local news? In this episode, Chris Sopher (@cksopher) and Bruce Pinchbeck (@BrucePinchbeck) share the story behind how they created local media brands in cities across the country, and then used their learnings to spin out a SaaS product for newsletters.

  • The New Tropic:
  • The Evergrey:
  • Letterhead:
  • Follow Chris on Twitter:
  • Follow Bruce on Twitter:
Jan 27, 2021
#188 – Fame, Focus, and Billions of Pageviews with Evan Britton of Famous Birthdays

Evan Britton (@Evan_Britton) runs a massive website focused on digital celebrities called Famous Birthdays. It gets multiple billions of pageviews a year, has dozens of employees, and he bootstrapped it to profitability without raising a dime from investors. They key to Evan's approach is his laser focus. He says no to almost everything, including the most obvious of opportunities. Instead he prefers to "stay in his lane." He'd rather make one thing great than do a mediocre job at 4 or 5 different things. The story of how Evan made Famous Birthdays great is one of fame, focus, ambition, patience, and just a little bit of luck.

  • Evan's platform for digital celebrities:
  • Follow Evan on Twitter:
Jan 14, 2021
Run With It: Courtland Allen Shares 3 Ideas for Indie Hackers to Build a Profitable Business

I hopped on the Run With It podcast with Chris and Eathan to share 3 business ideas for indie hackers to run with in 2021. Two are brand new, and one was inspired by my recent episode on bundling with Tyler King. 

Subscribe to Run With It:

Jan 08, 2021
#187 – Building a $38k/Month SaaS Business as a Solo Founder with Jordan O'Connor of Closet Tools

Jordan O'Connor (@jdnoc) is one of the more impressive solo founders I've had on the podcast. Saddled with student loan debt and eager to take care of his growing family, Jordan embarked on a years-long journey to learn as much as he could and help everyone in his path. In this episode, we talk about how he developed the skills to build a $38,000/month SaaS business all on his own, and the importance of understanding that not only *can* your business help people, but it *has* to in order to succeed.

  • Closet Tools, Jordan's SaaS for selling more on Poshmark:
  • Follow Jordan on Twitter:
Dec 31, 2020
#186 – Indie Hacker Ideas for Bundling (and Unbundling!) with Tyler King of Less Annoying CRM

Tyler King (@TylerMKing) and I discuss how indie hackers can take advantage of the current cycle of bundling and unbundling. What is bundling, anyway? Why does it present an opportunity for new business ideas? How can fledgling founders take part in what seems like a game for big companies? And who's already doing a good job of this?

  • Startup To Last, Tyler's podcast about building lasting, profitable SaaS businesses:
  • @TylerMKing, follow Tyler on Twitter:
  • Less Annoying CRM, Tyler's CRM with 22k paying customers and $3M ARR:
  • Indie Hackers Episode #128, the full story behind Tyler's CRM business:
Dec 24, 2020
#185 – How Courtland Allen Built Indie Hackers, with Ben and David from Acquired

I've been procrastinating sharing my own story on the Indie Hackers podcast for years now. But when Ben and David (the co-hosts of the Acquired podcast) asked if they could interview me, it was impossible to put it off any longer. They're among the best podcast storytellers I know, so before you do anything, search for "Acquired" in your podcast player and subscribe to their excellent show! In this episode, Ben and David walk through my entire startup history, including my early childhood and college years. We talk about the creation of Indie Hackers, how I got it off the ground, and deep dive on the Stripe acquisition. I hope you enjoy it!

  • Follow Courtland on Twitter:
  • Fmail, Courtland's first startup to check your Gmail in Facebook:
  • Syphir, Courtland's second startup, advanced Gmail filters:
  • Taskforce, Courtland's YC startup, convert emails into tasks:
  • v1 of Indie Hackers, v1 of Indie Hackers on its launch day in August 2016:
  • Indie Hackers launch on HN, Hacker News launch post for Indie Hackers:
  • Acquired by Stripe, announcement of IH being acquired by Stripe:
  • Indie Hackers acquisition on HN, Hacker News post when IH was acquired by Stripe:
Dec 17, 2020
#184 – $60k in a Week, Plus Ideas for Building the Future of Work with Dan Pierson

Dan Pierson's (@DanPierson) first entrepreneurial experience was a walk in the park — he was making $10k/week as a 23-year-old college grad, thinking life was easy. But when his business came to a halt, it set Dan on a 5 year walk through the "entrepreneurial desert" to find a business that could work. In this episode, Dan and I talk persisting through hardship, new ideas for indie hackers to help shape the future of work, and how he made $60k in a week by selling services before products.

  • Unsettled, Dan's business helping shape the future of work:
  • Follow Dan on Twitter:
  • Read Dan's writing on Medium:
  • Gather, a virtual space to gather:
  • Branch, a virtual HQ for remote teams:
  • Grain, transcribe Zoom calls:
  • First Base, physical equipment for remote employees:
Dec 10, 2020
#183 – How a Solo Founder Got to $1M in Revenue with Chris Oliver of GoRails

Chris Oliver (@excid3) is a solo founder who recently passed $1M in revenue from his suite of projects targeted at Rails developers. He's had a wild journey, from being so broke he had to get a job, to getting to the point where he was literally living the 4-hour workweek while making a full-time salary. In this episode, Chris and I discuss the tradeoffs of different indie hacker business models, the right path for building and selling to an audience, and how to use combinations to come up with unique ideas.

  • GoRails, Chris' Ruby on Rails screencasting business:
  • Jumpstart, Chris' pre-built features for Rails apps:
  • HatchBox, Chris' SaaS to build, deploy, and manage Rails apps:
  • Follow Chris on Twitter:
Dec 02, 2020
#182 – Selling Shovels During the Podcasting Gold Rush with Mubashar Iqbal

Mubashar Iqbal (@mubashariqbal) is the most prolific indie hacker I know. He's got nearly 100 side projects under his belt, and more than a few of them are serving the burgeoning podcast space. In this episode, Mubs and I discuss opportunities for indie hackers to serve the podcasting market, what Mubs is working on in the space, and whether or not Spotify is building the Death Star.

  • Pod Hunt, Product Hunt for podcasts:
  • Podcast Ping, uptime monitoring built for podcasters:
  • Podcast Hosting Review, reviews of popular podcast hosting platforms:
  • "I Worked On…", a list of all the projects Mubs has worked on:
  • Follow Mubs on Twitter:
Nov 24, 2020
#181 – Deciding to Go Big with David Hsu of Retool

David Hsu (@dvdhsu) was able to grow Retool to almost a million dollars a year in revenue before making a single hire. Rather than stopping there and resting on their accomplishments, Retool set an even more ambitious goal: to literally change the way developers write code. In this episode, David and I discuss the benefits and the perils of deciding to "go big," the keys to finding product-market fit and word-of-mouth growth, and opportunities that founders can take advantage of in the low-code space.

  • Retool, David's low-code SaaS for building internal tools very quickly:
  • Follow David on Twitter, even though he has yet to ever tweet:
Nov 19, 2020
#180 – From $0 to $5M Without Writing Any Code with Tara Reed of Apps Without Code

At some point, Tara Reed (@TaraReed_) decided that she didn't want to build a funded, scale-at-all-costs, move-fast-and-break-things type of business. The trouble was, by the time she realized this, she was already headed down that path with investors, employees, and high expectations. In this episode, I talk to Tara about quitting one business to pursue a new idea, bootstrapping her way to $5M in annual revenue, and what she's learned about the future of no-code from teaching others to build no-code businesses.

  • Apps Without Code, Tara's business for teaching people to build businesses and apps without code:
  • Follow Tara on Twitter:
  • Idea to Income in 60 Days, Tara's free webinar:
Nov 11, 2020
#179 – Making $280k in Four Weeks with Traf

Traf (@traf) is a designer and a serial indie hacker. Just over a month ago, he made over $100,000 in a week. No, not by selling a course or a book to some email list he spent months growing. He did it by whipping up some icons and putting them online. It barely took him two hours. In this episode, Traf and I discuss how to get lucky by both spotting and capitalizing on opportunities, the importance of no-code tools and a clear schedule to help you execute quickly when the time is right, and the power of permissionless marketing for reaching audiences much bigger than your own.

  • James' app for publishing your Notion docs to the web:
  • Follow James on Twitter:
  • The iOS 14 icons James Created:
  • "Six Figures in 6 Days", James' popular blog post:
  • The Boring Token, James' digital currency:
Nov 05, 2020
#178 – Trends and Opportunities for Building a SaaS in 2020 with Rob Walling of TinySeed

Rob Walling (@robwalling) and I discuss the state of SaaS in October 2020. What are the newest trends? Who's getting ahead right now, what kinds of companies are they starting, and what channels are they taking advantage of? Is SaaS too competitive, and if not, how do you pick the right niche when it all seems so saturated? Are info products, paid newsletters, and communities a better path for indie hackers than SaaS? And do you really need to listen to this constant advice to build an audience?

Oct 27, 2020
Run With It: Inside the Business with Lindsay Gabbard and Alessandro Pepe

BONUS EPISODE from the Run With It podcast: Restaurants have been hit hard during COVID-19. Listen to us brainstorm ways Lindsay and Alessandro can leverage their wine club and community to support their workforce and recover lost income.

Subscribe here:

Oct 23, 2020
#177 – Mastering the Lifestyle-First Approach to Indie Hacking with Daniel Vassallo

When Daniel Vassallo (@dvassallo) quit his job to become an indie hacker, he was making over $500,000 per year. It could have been a disastrous choice. Instead, less than two years later, he's built a suite of products that most founders would envy. In this episode we discuss how Daniel minimizes risk by running multiple projects simultaneously, how he turns time into a friend instead of an enemy by lowering his costs, and how a lifestyle-first business mindset can make you both richer and happier.

  • The Good Parts of AWS, Daniel's eBook:
  • Everyone Can Build a Twitter Audience, Daniel's video course:
  • Userbase, Daniel's platform for building end-to-end encrypted web apps:
  • Follow Daniel on Twitter:
Oct 20, 2020
#176 – The Journey to Build a Large, Profitable Business with Aleem Mawani of Streak

After raising money from VCs, Aleem Mawani (@aloo) chose a path that most VCs would consider a failure: to turn his company, Streak, into a large, profitable, and lasting software business. To do so, he'd have to pivot away from a failing idea, start charging customers who'd always been free, and bet everything on a risky platform controlled by another company. But today he's never been happier. In this episode, Aleem and I discuss when to work harder vs when to call it quits, how to pick the right community to surround yourself with, and how he chose a SaaS idea that scaled to millions in revenue.

  • Streak, Aleem's CRM for Gmail:
  • Follow Aleem on Twitter:
Oct 13, 2020
Indie Bites: How VEED grew to $1.7m ARR in less than 2 years with Sabba Keynejad of

BONUS EPISODE from the Indie Bites podcast: "I first met Sabba at a pub in London when Veed was just an early beta product making $0. Fast forward a few years, Veed is now making over $100,000 a month and growing rapidly. It's well-executed product in a growing market, but that hasn't stopped Sabba and the team firing on all cylinders to grow the business. I talk with Sabba for 15 minutes about how they came up with the idea, how they've managed to grow so quickly and advice for indie hackers that are looking to go full-time on their business."

Subscribe here:

Oct 07, 2020
#175 – Using A.I. to Become a Superpowered Indie Hacker with Przemek Chojecki of Contentyze

When Przemek Chojecki (@prz_chojecki) had had enough of startup failure, he decided to interview successful founders to see what he could learn from them. But instead of doing it by hand, he built his own "A.I. journalist" to do it for him, and interviewed 1000 founders in under three months. That's just one of the many ways he's found to use cutting-edge A.I. to be more productive as a founder. The best part? Normal indie hackers can do this, too. In this episode, Przemek and I discuss the explosion of accessible A.I. tech, how indie hackers can use it to accomplish more with fewer people, and how Przemek himself is using it to earn thousands of dollars per month.

Sep 29, 2020
#174 – From Millions in Revenue to Staring Bankruptcy in the Face with Aline Lerner of

What if you spent years growing your business to millions in revenue, then lost it all overnight? It's every founder's worst nightmare, but for Aline Lerner (@alinelernerLLC) it was reality. When COVID-19 hit and companies stopped hiring, Aline's business suddenly lost its main source of revenue. She found herself "staring into the abyss" and looking bankruptcy in this face. In episode, Aline and I discuss what it's like to almost die as a company, how to be scrappy when the situation calls for it, and the brilliant new business model that brought her company back from the brink against all odds.

Sep 21, 2020
#173 – Persisting Through Failures to Find a Winning Trend with Dru Riley of

When Dru Riley (@DruRly) quit his job, he was more than ready for his mini retirement. Little did he know that it would take him over three years to make his first dollar as an indie hacker. In this episode, Dru and I discuss the difficulty of finding an idea with product-market-founder fit, the latest trends in new markets for indie hackers, and how he was able to grow his newsletter from nothing to $20,000/mo in under a year.

Sep 15, 2020
#172 – How to Build a Media Company with Alex Wilhelm of TechCrunch

"Build an audience first" might be the most common advice given to indie hackers. But how do you build an audience at the highest levels? In other words, how do you build an actual media company? To find out, I needed to talk to a pro. Alex Wilhelm (@alex) the Senior Editor at TechCrunch. He's also built two news organizations from the ground up — Mattermark and Crunchbase News — the latter of which published thousands of articles and broke over a million monthly pageviews. These are numbers that could easily turn a mediocre indie hacker business into a successful one. In this episode, Alex and I discuss the strategies and principles that differentiate successful media companies from half-hearted content marketing efforts, and drive millions of pageviews in the process.

Sep 07, 2020
#171 – Winning People's Attention with Nathan Latka of Founderpath

Nathan Latka (@NathanLatka) believes we've entered a new world where the most scarce thing any founder can compete for is not funding, but people's attention. So after selling his first business in 2015, Nathan made a surprising pivot from SaaS and started… a podcast. Then he wrote a book. And launched a magazine. In his eyes, nobody should be building SaaS products until they've built a media brand. In this episode, Nathan and I discuss how he's built up an audience, his tactics for earning millions of dollars in sponsorship revenue, and how he's capitalizing on the attention he's earned with his new product Founderpath.

Aug 31, 2020
#170 – "I sold my SaaS business for millions… what now?" with Vincent Woo of CoderPad

When Vincent Woo (@fulligin) first started CoderPad, he was certain his idea was a good one. But he still needed to put in the work to prove it. Seven years later, after growing CoderPad and selling it for tens of millions of dollars, it's clear he was right. In this episode, Vincent and I sit down to discuss why bootstrapping is easier than taking the VC path, how it feels to grow and sell such a successful SaaS business, and what exactly he's doing with all that money and free time.

Aug 24, 2020
#169 – Thinking One Step Ahead to Grow Your Business through PR with Dmitry Dragilev of

Just because you built it doesn't mean people will come. And just because you got press for it doesn't mean the people who came will stay. As the founder of PR startup, Dmitry Dragilev (@dragilev) knows these lessons well. With his website, Dmitry helps early stage founders not only get PR wins, but capitalize on the gains for the long term. In this episode, Dmitry shares his knowledge of the most important things to do (and avoid) in your quest for press as a startup founder.

Aug 10, 2020
#168 – Grinding It Out to Build a Million-Dollar Poker Business with Jonathan Little

Jonathan Little (@JonathanLittle) got his start by making millions at the poker table, and then found a way to turn his favorite card game into an online coaching empire that brings in millions of dollars per year. His "secret" is a combination of consistency and love: Jonathan has authored countless books, YouTube videos, quizzes, webinars, podcast episodes, and more, and part of why he's able to work so hard is because he genuinely loves poker. In this episode, Jonathan and I talk about intentionally develop skills with a specific future in mind, how to find purpose in your career, and ways to parlay success from one career into another.

Jul 30, 2020
#167 – The Most Sensible Debate on Hustle Culture and Work-Life Balance with Natalie Nagele and DHH

If you want to build a successful business, you have to be ready to work 24/7/365 to have a shot at success… or do you? Both Natalie Nagele and DHH bootstrapped their internet businesses to millions in revenue, yet they took different paths to get there, with DHH only putting in a small number of hours vs Natalie who ate, slept, and breathed her job as a founder in the early days. In this episode we discuss whether or not DHH's approach is truly repeatable for others trying to get their businesses off the ground, the limits to human productivity and happiness, and the role that society and hustle culture in  shaping how we feel about our work as founders.

Jul 24, 2020
#166 – Writing Code to Sell $200,000/Month of Cookies with Sam Eaton of Crave Cookie

When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.

Jul 18, 2020
#165 – The Power of Unbundling Communities with Greg Isenberg

Greg Isenberg (@gregisenberg) has spent years practicing the art and and studying the science behind building hit viral products. Today he's using his skills to build a communities design firm called Late Checkout, based on his theory that the best products come from unbundling parts of much larger communities and social networks. In this episode, Greg and I discuss the work that goes into building viral products, how to use niches to gain an advantage as an indie hacker, and why the massive growth of large platforms like Twitter and Reddit has created a short window of time for great business ideas.

Jul 09, 2020
#164 – Facing Down an Existential Threat to Your Business with Scott Keyes of Scotts Cheap Flights

From tourism to transit, the travel industry has taken a bigger hit than any other during the coronavirus pandemic. Despite this, Scott Keyes (@smkeyes), the founder of Scott's Cheap Flights, has managed to stay optimistic. In this episode, Scott and I discuss the frightening state of the travel industry and the economy as a whole, why a curated product is superior to a comprehensive one, and the keys to building a 7-figure paid newsletter that's capable of weathering even the darkest of storms.

Jun 19, 2020
#163 – Bootstrapping from an Investor’s Point of View with Rob Walling of TinySeed

Rob Walling (@robwalling) spent years bootstrapping successful SaaS businesses, and today he's helping others do the same as the founder of TinySeed, the first accelerator for bootstrappers. In this episode, Rob and I discuss common misconceptions around fundraising, how to succeed as a founder from an investor's point of view, and why now is the best time to be an indie hacker.

May 28, 2020
#162 – Building the House You Want to Live In with Steli Efti of Close

We've heard a lot about what it's like to build a company from scratch, but what's life like after you've made it? In this episode, Steli Efti (@Steli) returns to the show for a casual chat about his experience being the CEO of a profitable and growing SaaS business for years. We talk about the importance of "building the house you want to live in," how to guide a company through its awkward teenage years, and how Steli is planning to get through the pandemic and the looming recession.

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May 18, 2020
#161 – How to Make Millions by Writing Online with Sam Parr of The Hustle

Sam Parr (@theSamParr) returns to the podcast for the second time. You may remember his journey as the midwesterner that went from running a hot dog stand to creating an 8-figure ad-supported newsletter. In this episode, Sam shares how he's now on track to build an 8-figure paid newsletter — — and how other indie hackers can do the same. We talk growth strategies for media businesses, advertising vs subscription revenue, and why learning to write persuasively is the most important skill any founder can have.

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May 08, 2020
#160 – Validating and Building Your Ideas Without Code with Bram Kanstein of No-Code MVP

Bram Kanstein (@bramk) has more experience validating, building, and launching online products than almost anyone, and more success than most. One of his earlier creations, Startup Stash, still retains its title as the most-upvoted Product Hunt submission of all time. Today, Bram spends just as much time teaching others as he does making himself. In this episode, Bram and I talk about the importance of being an early adopter, the best strategies for finding new ideas, and why "mindset" is the first thing he teaches in his new course, No-Code MVP.

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May 01, 2020
#159 – Storytelling, COVID-19, and Viral Startup Growth with Tomas Pueyo of Course Hero

Tomas Pueyo (@tomaspueyo) is the author of the the mega-viral article "Coronavirus: Why You Must Act Now," which was shared by over 40 million people in a single week after it was published in March. He also happens to be an expert on storytelling, and the VP of Growth at a unicorn startup called Course Hero. In this episode, Tomas and I discuss the universal structure of stories as problem-solving devices, why founders and makers should always think about problems first, and how he applied his storytelling and growth marketing skills to write one of the biggest articles of the year.

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Apr 24, 2020
#158 – Communicating During Crisis with Rand Fishkin of SparkToro

Rand Fishkin (@randfish) has been doing something a lot of founders are afraid to do: He's blogging about the coronavirus pandemic directly from his company website, for all his customers to see. And it's working! Not is he providing useful advice for founders and marketers, but he's also setting an example for how others can do this same. In this episode Rand and I sat down to discuss the changing nature of the online conversation around COVID-19, how founders and businesses can communicate effectively and empathetically in this environment, and the most important things to get right when preparing for the looming recession.

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Apr 16, 2020
#157 – Listening to Users and Growing to $100,000 MRR with Baird Hall of Wavve

Baird Hall's (@BairdHall) first attempt at starting up didn't go so well. When all was said and done, he'd burned through his savings without finding a working business model, and he and his co-founder were forced to sell the business for parts. In other words: they were ready for round 2. In this episode, Baird explains why he can't stop bootstrapping businesses, why it's important to work together with a great team, and how listening to users helped him grow Wavve and Zubtitle to over $100,000/month in total recurring revenue.

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Apr 10, 2020
#156 – Surviving a Recession as an Indie Hacker with Amy Hoy of Noko and 30x500

Amy Hoy (@amyhoy) didn't merely survive the 2008 recession: she built multiple profitable online businesses that grew to support her and, eventually, to generate over $1M in annual recurring revenue. Amy and I sat down for a casual conversation (which we livestreamed to YouTube) about the looming recession, how Amy made it through the last one, and how founders should be thinking about their businesses going forward.

Apr 01, 2020
#155 – Finding the Right Models for Growth with Brian Balfour of Reforge

Ever since I came across his blog years ago, Brian Balfour (@bbalfour) has been one of the most influential people for how I think about growing online businesses. Not only is Brian a successful blogger, but he's also served as the VP of Growth at HubSpot and founded four companies. His most recent business, Reforge, generates millions in revenue helping tech professionals boost their skills. In this episode, Brian explains why it's crucial to have a visual model for growth, shares his models for growing Reforge, and discusses why sometimes the best thing you can do is the exact opposite of what everyone else is.

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Mar 19, 2020
#154 – The Right Way to Talk to People About Your Business with Rob Fitzpatrick, Author of The Mom Test

Customers will lie to you. So will your friends and family. It's one of the most surprising things you discover when you talk to people about what you're building. Rob Fitzpatrick (@robfitz) should know. He spent years making a habit of talking to customers, only to learn the wrong lessons and have his startup flame out anyway. There had to be a better way. In his book, The Mom Test, Rob shares his strategies for talking to customers the right way, gathering accurate feedback, and even finding people to talk to in the first place. And in this episode, Rob and I dive deeper into each of these topics.

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Mar 13, 2020
#153 – Quick Chat with William Candillon of Start React Native

William Candillon (@wcandillon) didn't plan to become an indie hacker when he first started making coding videos on YouTube. He just wanted to learn more efficiently and hold himself accountable. Three years later, he's built an audience of tens of thousands of viewers, and he's making over $6,000/month teaching what he's learned about React Native. In this episode, Will and I talk about why building in public, sharing transparently, and being vulnerable make it easier to succeed as an indie hacker.

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Mar 09, 2020
#152 – Picking the Right Market to Get Started In with Justin Jackson and Tyler Tringas
4308 founder Justin Jackson (@mijustin) goes head-to-head with Earnest Capital investor Tyler Tringas (@tylertringas) on the topic of picking the right market. The decisions you make when you're just getting started on a project carry the most weight and might affect your life for years to come. How big of a market should you target? How important of a problem should you solve? What does Justin mean when advises working on a "main dish" instead of a "side dish?" And how do a serial founder's views on this topic differ from an investor's?

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Mar 05, 2020
#151 – Striking the Right Balance as an Indie Hacker with Sergio Mattei of Makerlog

Sergio Mattei (@matteing) might be the most energetic founder I've had on the podcast. After discovering the world of online maker communities, he built his own from scratch—Makerlog—and grew it into something special through his passion for sharing and celebrating others' achievements. In this episode, Sergio and I discuss the importance of finding balance in all things as a founder: gathering insights from users vs your personal vision; seeking feedback from the market vs chasing validation from other makers; and getting things done on a consistent basis without letting productivity hacks and hustle culture overshadow the people and things you love outside of your business.

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Feb 28, 2020
#150 – Acquiring the Experience to Make It as a Solo Founder with Jen Yip of Lunch Money

Jen Yip (@lunchbag) is the founder of Lunch Money, a budgeting app that's going head-to-head with big names like Mint and YNAB. The catch? She's a solo founder, doing 100% of the work on her own. In this episode, Jen and I cover the wide breadth of experiences and skills she's gained in order to make this possible, her strategies for working hard enough to catch up with competitors but soft enough to avoid burning herself out, and why she's doing this all as a digital "snowmad" who works overseas during the winter.

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Feb 25, 2020
#149 – Generating Passive Income by Teaching What You Know with Greg Rog of LearnUX

Greg Rog (@greg_rog) is one of the few indie hackers I know who's actually managed to build a passive income business. His website,, makes over $10k per month, yet he spends less than a day each month updating the content and answering questions. His secret? A combination of hard work over a sustained period of time, obsessive focus on making a 10x better product, and embracing no-code tools to support automation despite knowing how to code himself. In this episode, Greg walks me through his story, his successes, and his failures, and we discuss why teaching what you know is an underrated path that anyone can embrace.

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Feb 19, 2020
#148 – Quick Chat with Nathan Rosidi of Strata Scratch

Nathan Rosidi has bootstrapped his side project, Strata Scratch, to 2500 users and over $1,500 in monthly recurring revenue. In this episode we discuss the lessons he's learned from past failures, how to prioritize what to work on when you're getting ideas from so many different people, and why it's both a blessing and a curse to be able to take things slowly as an indie hacker.

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Feb 12, 2020
#147 – Having Fun on the Path to Independence with Cory Zue of Place Card Me

Cory Zue (@czue) made over $26,000 in profit from multiple side projects in 2019, including a printable place card business and a Django-powered SaaS template. In this episode Cory explains how his journey began by taking a sabbatical from work, he lays out his plan to reach financial independence by 2023, and he shares some tips for ensuring your indie hacker journey is an enjoyable one the whole way through.

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Feb 12, 2020
#146 – Refusing to Take No for an Answer with Alexandria Procter of DigsConnect

Alexandria Procter (@alexprocter101) is the last person you would ever describe as timid. When the bureaucracy at her college in South Africa failed to address a massive student housing crisis, Alex taught took things into her own hands, learned to code, and created a startup to help. In this episode, Alex and I talk about the personality traits and the economic realities that drive people to take risks and solve problems. We attempt to answer the question, "What do founders in the developing world have that founders elsewhere do not, and vice versa?" Alex also shares the incredible story behind how her startup, DigsConnect, has grown to find over 70,000 beds for students in just two years.

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Feb 04, 2020
#145 – The Slow, Deliberate Process of Making a SaaS Business Work with Jane Portman of Userlist

Jane Portman (@uibreakfast) is no stranger to making money online. Not only has she run a successful consultancy for nearly a decade, but she's also published 4 books and become a leading authority on UX and product design. So when Jane decided to start a SaaS company—Userlist— she was surprised to learn just slow and difficult the process can be. In this episode, Jane and I discuss the variables that makes companies faster or slower to grow, the importance of nailing your customer messaging so people understand what it is that you do, and her tips for how other founders can stick through the tough times to turn their side projects into successful SaaS businesses.

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Jan 30, 2020
#144 – Putting People First as a Founder with Vlad Magdalin of Webflow

Vlad Magdalin (@callmevlad) might just be the most principled founder I've had on the podcast. "When it came to making hard decisions, I've leaned more on my morality rather than my business sense. That's what I regret the least." Sticking to his heart has paid off. Not only has he built a company that's changing and improving lives by the millions, but he's also grown it to millions in revenue and 155 employees. In this episode Vlad and I talk about the ups and downs of raising money from investors, the impact of building something that empowers your customers to create, and the compounding benefits of focusing on people and relationships over profit and product.

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Jan 24, 2020
#143 – Following Your Passion to Become an Indie Hacker with Pete Codes of No CS Degree

Pete Macleod (@petecodes) didn't have a cushy fallback plan when he set out to become an indie hacker. Eight months ago he was unemployed, and a few months after that he was working a minimum wage job with dangerous clientele. He knew figured his best bet would be to strike out on his own: "I don't really have anything to lose at this point, so I suppose I'll just go for it." Today he runs No CS Degree, a profitable online business that helps aspiring software engineers who don't have the stereotypical credentials. In this episode, Pete and I discuss his remarkable ability to get help from others, his techniques for rapidly learning how to create a successful company, and the reasons it was crucial for him to solve a problem he was passionate about.

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Jan 17, 2020
#142 – Building the Ultimate Lifestyle Business with Dmitry Dragilev of

When Dmitry Dragilev (@dragilev) looked at the personal lives of his business heroes, he didn't like what he found. "Horrible family lives. Just horrible personal relationships." He knew he wanted something different, so he made the conscious decision to prioritize his family life and build his business around that. In this episode, Dmitry and I talk about how he was able to bootstrap from $0 to $30,000/month in revenue working just 25 hours a week, as well as how his business helps indie hackers do PR with less time, effort, and money.

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Jan 14, 2020
#141 – Bootstrapping an App to Millions Through Sheer Persistence with Cesar Kuriyama of 1 Second Everyday

When Cesar Kuriyama (@cesarkuriyama) first got started, he had nothing but a dream of freedom, an app idea, and a rapidly declining bank account. When every dev shop in New York City turned him down, things looked dire. But through sheer persistence and a penchant to seize every opportunity in front of him, Cesar managed to create an experience that people loved, give a talk on the TED main stage, launch a successful Kickstarter campaign, bootstrap his app to millions of dollars in revenue, and even get it featured in a Jon Favreau movie. In this episode we break down Cesar's improbable path to success, and in the process discover why you should never give up as a founder.

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Jan 02, 2020
#140 – Vital Learnings from Bootstrapping and Selling a $55k a Month Business with Arvid Kahl of FeedbackPanda

In the span of two years, Arvid Kahl (@arvidkahl) and his partner Danielle Simpson (@SimpsonDaniK) went from new idea, to $55k a month in revenue, to selling their business, all without hiring a single employee. In this episode Arvid and I discuss the ideal market size for indie hackers to target, the importance of building with a specific audience in mind, and the vital learnings from Arvid's past businesses that contributed to his recent success.

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Dec 16, 2019
#139 – Pursuing a Mission While Bootstrapping to Millions with John O'Nolan of Ghost

When John O'Nolan (@JohnONolan) set out to create Ghost, he made an unintuitive decision for a mission-driven founder: to use his skillset to tackle the *obvious* thing to work on, rather than chasing the most *interesting* thing to work on. But 8 years later, and perhaps as a direct result of that decision, Ghost finds itself in one of the most interesting places of any indie business I've had on the show: reinventing online publishing in the the midst of a crisis for journalism, and making close to $2M/year while doing it.

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Dec 13, 2019
#138 – Finding a Positive Feedback Loop to Profitability with Robert James Gabriel of Helperbird

Robert James Gabriel (@RobertJGabriel) never had it easy growing up. Before he was finally diagnosed with dyslexia at age 17, he had teachers counsel him to drop out of school and was told he would never amount to anything. But with some positive encouragement from a few helpful mentors and individuals, Robert found his way, learned to code, and became a prolific indie hacker. In this episode Robert and I discuss the psychological effects of being trapped inside both negative and positive feedback loops, his strategy for coming up with dozens of product ideas, and the story behind how he bootstrapped his app Helperbird into a six-figure business that helps others with learning disabilities like dyslexia.

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Dec 09, 2019
#137 – Creating an Ecosystem for Millions by Building for Yourself with Taylor Otwell of Laravel

When Taylor Otwell (@taylorotwell) first sat down to create Laravel, he had no idea it would be the seed of an ecosystem that would revitalize an entire programming language. He was just building it for himself. In the years to come, his "build it for myself" strategy would continue to pay off, resulting in numerous million-dollar products such as Forge, Envoy, Spark, and Nova. In this episode Taylor and I discuss his strategy for turning his own problems into a source of product ideas; how to have extraordinary impact as a solo founder and self-described "regular guy;"and the almost-unfair benefits of building goodwill, trust, and community around your products and ideas.

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Nov 27, 2019
#136 – Happy Customers, Happy Wife (and Co-CEO), Happy Life with Dave Sims of Floify

Dave Sims (@floifydave) has bootstrapped two tech companies to millions of dollars in annual revenue, and with the help of his wife and co-CEO, he's running them both at the same time. With his latest business, Floify, he's proven that you don't have to know a ton about an industry to discover an opportunity and build a valuable idea… but you do have to learn, and learn rapidly. In this episode, we discuss exactly how Dave came up with his idea by keeping his eyes open to problems and opportunities in everyday life, how he built the right product by learning from his customers and even going so far as to shadow them in their places of work, and why all business is about relationships.

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Nov 18, 2019
#135 – Quick Chat with Stefan Endress

Despite running a successful design agency that caters to big-name clients like FKA Twigs, Stefan Endress (@stefanendress) has known for years that he wanted to build a product of his own and be an indie hacker. In this episode, Stefan and I dig into what it's like running an agency while developing a new product on the side, how to surmount the challenge of finding customers by focusing on people like yourself, and why bringing a unique style and brand to your business may be more important than having a unique product idea.

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Nov 15, 2019
#134 – Code vs No-Code with Ben Tossell of Makerpad and Sahil Lavingia of Gumroad

The no-code movement is picking up steam, with more people than ever building apps and businesses without knowing how to code themselves. Ben Tossell (@bentossell), the creator of Makerpad, is betting his business that no-code is the future of work. However, Sahil Lavingia (@shl), the founder of Gumroad, isn't so sure that code. In this episode, I hosted a lively discussion between these two thoughtful bootstrappers about code vs no-code. Which approach should a new indie hacker should take? What gaps in the market are opening up due to the changes in tooling landscape? And what does the future hold?

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Nov 11, 2019
#133 – Quick Chat with Anne-Laure Le Cunff

Anne-Laure Le Cunff (@anthilemoon) is working at the intersection of neuroscience and entrepreneurship to produce content that inspires, educates, and sustains makers like you. In this episode, we talked about how Anne-Laure builds free products that are good for the world while monetizing related products, how she juggles multiple career paths simultaneously by maximizing overlap, and how to combine multiple interests into a single niche topic that's unique and differentiated.

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Nov 08, 2019
#132 – Niching Down to Find Product-Market Fit with Ryan Born of Cloud Campaign

When Ryan Born (@_RyanBorn) first emailed me about becoming one of Cloud Campaign's early customers, I replied with a long list of reasons why I wasn't going to use it. Two years later, he's generating over $25,000/month in revenue and growing at 32% month-over-month! In this episode, Ryan shares how he found his way to product-market fit by interviewing hundreds of people to find out who is and who isn't his ideal customer. He also discusses the advantages of picking a niche, the ins and outs of running Facebook ads profitably, and how dipping his toe in the water of numerous marketing channels helped him discover which one was worth diving into more deeply.

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Nov 04, 2019
#131 – Funding for Indie Hackers with Tyler Tringas of Earnest Capital

Tyler Tringas (@tylertringas) may not look like Tarzan, but that hasn't stopped him from expertly swinging from vine to vine. Since we last spoke in episode 10, Tyler transitioned from founder to investor, sold his SaaS business, and is helping to spearhead a whole new approach to funding indie hacker businesses. In this episode, Tyler and I discuss the existing VC model and why it doesn't work for bootstrappers, a new funding model that bootstrappers should all be paying attention to, and why he's betting that "90% of startups fail" should no longer be the accepted wisdom.

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Nov 02, 2019
#130 – Iterating Your Way to Founder-Product Fit with Zach Resnick of EasyPoint Concierge

Zach Resnick (@TrumpetIsAwesom) began travel hacking as a broke college student looking for a way to see the world without spending thousands of dollars on flights. Today he's used his vast knowledge of the travel industry to create EasyPoint, a concierge service and that's generated almost $60K/month in revenue this year. In this episode, Zach emphasizes the criticality of product-founder fit, weighs in on the benefits of working with friends, and reflects on the winding path he's taken to build a business that customers both love and pay for.

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Oct 28, 2019
#129 – Quick Chat with Dominic Monn of MentorCruise

Dominic Monn (@dqmonn) created a marketplace for mentors where none existed, and quickly grew it into a positive revenue stream. What's more, he did it while enduring a 3-hour commute and working a demanding internship. In this episode, we discuss how Dominic leaned heavily on cold outreach to populate his marketplace, the joy of reaching out to (and hearing back from!) satisfied users, and the importance of planning when most of your day is already booked with a full-time job.

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Oct 25, 2019
#128 – Finding 22,000 Paying Customers Despite Stiff Competition with Tyler King of Less Annoying CRM

When Tyler King (@tylermking) set out to build Less Annoying CRM, he knew he was entering a crowded market full of well-funded competitors focused on astronomical growth. So instead he took the slower, surer path to success, and bootstrapped his way to 22,000 paying customers and over $2.6MM in annual revenue. In this episode, Tyler and I discuss his insights for making it work in a crowded industry, why he went from avoiding customer service to prioritizing it over everything else, and how he makes the tough choices when facing dilemmas that don't have an obvious answer.

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Oct 21, 2019
#127 – Quick Chat with Ghyslain Gaillard of Indie London

Ghyslain Gaillard (@iamghyslain) of Indie London knew that he wanted to be at the heart of the indie startup scene in Europe, but when he couldn’t find his birds of a feather, he decided to start his own meetup from scratch. In this episode Ghyslain and I discussed the major benefits of getting energized with a group of like-minded indie hackers, why it's so worthwhile to ask others for help, and the practical value of cold outreach in growing your product.

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Oct 18, 2019
#126 – Finding Success by Staying Optimistic with Ketan Anjaria of HireClub

Ketan Anjaria's (@kidbombay) path to success was paved with hardship. He was flying high in the 90s dot-com boom, until he lost his job in the crash. His funded startup won awards at TechCrunch Disrupt and earned him interviews with Time magazine, until it ran out of money and he had to shut it down. But despite the setbacks, Ketan always managed to rediscover his optimism and try a new path forward. In this episode, we discuss the importance of not giving up in accomplishing your goals, why community is an underrated foundation for building a business on top of, and how Ketan has grown his business HireClub 20% month-over-month to reach $30,000 in monthly revenue.

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Oct 13, 2019
#125 – Quick Chat with Danielle Johnson of Leave Me Alone

Danielle Johnson (@dinkydani21) is no stranger to the challenge of building an online business. So when she hit on a new idea for a product that could solve a problem better than the competition, she made sure to learn from her past mistakes and do things differently this time around. In this episode, Danielle and I chat about how she went from an idea to an MVP with 50 beta testers in just two weeks, her strategies for successfully launching her product multiple times, and why she and her co-founder are committed to building their business transparently.

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Oct 11, 2019
#124 – Talking to Customers and Growing to $50,000 a Month with Sarah Hum of Canny

Sarah Hum (@SarahHum) got a job working at a big tech company, in part because she wanted to learn how create a startup of her own. But it didn't take her long to realize the truth: the best way to learn is to dive in head first. In this episode, Sarah shares how she went from employee to founder, why she chose to bootstrap her company and travel the world rather than staying in SF and raising money, and how she's steadily grown her revenue to over $50k/month.

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Oct 07, 2019
#123 – Quick Chat with Louis Nicholls of Sales for Founders

Louis Nicholls (@louisnicholls_) never intended to build the audience he server. He just wanted to help people, even if it meant doing it for free. Thousands of email subscribers later, he's been able to build a successful course teaching sales to founders, and he's made over $40,000 in its first three iterations. In this episode, Louis and I talk about SaaS vs info products, the importance on starting small and making incremental improvements, and why "be helpful on the Internet" is possibly the best advice for startup founders.

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Oct 05, 2019
#122 – Filling a Gap and Bootstrapping to $1M with Josh Wood of Honeybadger

Josh Wood is living an indie hacker dream: from freelance developer to co-founder of Honeybadger, a monitoring tool for developers that generates over $1M a year in revenue. Even better, he only works 30 hours a week. Josh joined the show to talk about the reward of switching from selling his time to selling a product, how Honeybadger filled a gap left by declining incumbent players, and why building a customer-friendly low-churn business is a solid way to achieve long-term growth, even if sales and marketing aren't your strong suit.

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Sep 30, 2019
#121 – Quick Chat with Mubashar Iqbal of Pod Hunt

Mubashar Iqbal (@mubashariqbal) has always been a maker first and an indie hacker second. That much is obvious from his track record of building 80+ side projects. But recently, he's taken his "work on things you love" mindset and applied it to a business of his own: Pod Hunt. In this episode, Mubs and I discuss strategies for crafting successful consumer-facing products and he shares his thoughts on why you should always prioritize product-founder fit.

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Sep 28, 2019
#120 – Seeking Truth as a Founder with Patrick Campbell of ProfitWell

Patrick Campbell (@Patticus) grew up as farm boy from Wisconsin. But after getting tired of working in bureaucratic environments, he cashed out his 401k to bootstrap his own business in 2012. Patrick joined the show to discuss the importance of finding the root cause of problems in your startup, to talk about why pricing and churn are major levers of growth that shouldn't be ignored, and to share how he grew ProfitWell to over $10M/year in revenue.

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Sep 24, 2019
#119 – Sales Tips Every Founder Should Know with Steli Efti of Close

Steli Efti (@Steli) knows more about sales than anyone else I know. He's also the founder of, a profitable all-in-one CRM tool doing many millions in revenue, so he's the perfect person to answer the question: What should founders know about sales? So in this episode, my goal was to extract as many founder-specific sales tactics as I could from Steli. Whether you're growing a business now, or it's something you hope to do in the future, Steli's advice isn't something you can afford to miss.

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Sep 20, 2019
#118 – The Magic of Choosing a Great Market with Justin Jackson of Transistor

Justin Jackson (@mijustin) has spent a lifetime as an entrepreneur, working on products, hosting podcasts, running communities, creating courses, and more. But it wasn't until he created his newest business, Transistor, that he fully realized the power that comes from choosing the right market as a founder. Justin joined me on the podcast to talk about the advantages of solving a straightforward problem, the importance of finding the truth in the early days, and why it might be worth it to wait for the right idea for the right market.

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Sep 16, 2019
#117 – Becoming Indistractable as a Founder with Nir Eyal, Author of Hooked

Being an indie hacker is the ultimate responsibility: If you don't get things done, nobody else will. It's up to you consistently execute well, day after day. But how exactly you do that? Nir Eyal (@nireyal) joined me on the podcast to answer that exact question. After years of research into what separates those of us who execute on what we commit to doing vs those of us who get distracted or lose motivation, he's broken down his findings into a process any founder can use to become "indistractable."

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Sep 13, 2019
#116 – Exploring Ideas and Exploiting the Good Ones with Justin Mares of Kettle and Fire

Justin Mares (@jwmares) is the founder of not one but two companies in the health food space, each of which he's simultaneously bootstrapped to over $10,000,000 in annual revenue. In this episode we covered why you should avoid having a scarcity mentality when coming up with an idea to work on, how to alleviate market risk by running a smoke test, and how Justin was able to rapidly grow his businesses by bringing growth know-how from tech to the industry of consumer packaged goods.

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Sep 09, 2019
#115 – Quick Chat with Harry Dry of Marketing Examples

Harry Dry (@harrydry) is the founder of Marketing Examples, a fast-growing showcase of successful startup marketing stories. Since launching the site a few months ago, he's grown his email list to 5000 subscribers, won product of the week on Product Hunt, and is approaching $1,000 in monthly recurring revenue. Harry joined the show to talk about reducing the risks of being a founder, how to grow your Twitter following, and the importance of building the product that only you can build.

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Sep 06, 2019
#114 – The Business of Podcasting with Jeff Meyerson of Software Engineering Daily

Jeff Meyerson (@the_prion) is the host of Software Engineering Daily, a popular podcast that averages 20,000 downloads a day. It's also a successful business that generates close to $60,000/month in advertising revenue. Jeff joined the show to talk about the business of podcasting: What goes into producing an episode? How do you ask great questions? What's the best way to grow your listenership and land lucrative advertising deals? And what lessons from podcasting apply more broadly to all indie hackers?

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Sep 02, 2019
#113 – Quick Chat with Ben Orenstein of Tuple

Ben Orenstein (@r00k) is the founder of Tuple, a remote pair programming app for the Mac that fills the void left by ScreenHero's disappearance. Ben joined the show for a second time to catch us up on Tuple's progress as a profitable pre-launch business. We talked about the benefits of creating a public roadmap that you can share with customers, the importance of learning by selling, Ben's gameplan for Tuple's public launch, and why it's important to focus on growth long before launch day.

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Aug 30, 2019
#112 – From Side Project to Full-Time Founder with Tommy Griffith of ClickMinded

What happens when the money you're making from your side project eclipses your salary from your full-time job? Tommy Griffith (@TommyGriffith) found out in the best way possible when he began generating six figures in revenue just a few years after he started teaching people everything he knew about SEO. Today his business, ClickMinded, generates over $40,000/month. In this episode we discuss the best ways to bootstrap an email list, why it takes 1000 days for a side project to replace your salary, and how a taste of freedom can make you unemployable.

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Aug 26, 2019
#111 – Quick Chat with Jessica Chan of Coder Coder

Jessica Chan (@thecodercoder) is the founder of Coder Coder, a collection of resources that help self-taught web developers learn to code the same way that she did. Jessica joined the show to share how she came up with her idea and got her first users, how she grew her Instagram account to 30k followers and her website to over 60k visits per month, and how she plans to make a living from her business as an indie hacker.

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Aug 23, 2019
#110 – How to Prepare for Success From the Beginning With Chris Savage of Wistia

When Chris Savage (@csavage) and his co-founder started their business, they were convinced that they'd be able to sell it within six months. They never would've guessed that 13 years later, not only would they still working on Wistia, but the business would be $17M in debt. In this episode we talk about pivoting from a bad idea to a good one, prioritizing long-term thinking from the very beginning, and how Wistia turned $500k in losses into $6M in profit in a single year.

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Aug 19, 2019
#109 – Quick Chat with Reilly Chase of HostiFi

In the early days of his business HostiFi, it seemed liked the deck was stacked against founder Reilly Chase (@_rchase_). From encountering frustrating roadblocks while he learned to code, to getting banned from forums where his customers hunt out, everything he tried was an uphill struggle. Today, however, just one year after launching, he's pushed through and reached the milestone of $100,000 in ARR as a one-person startup. Reilly came on the podcast to talk about keeping expectations low in the beginning, making it work when you've chosen a small niche, and how to avoid giving up with nothing you're doing seems to be working.

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Aug 16, 2019
#108 – Keeping It Simple to Build a Multimillion-Dollar Business with Sam Parr of The Hustle

Sam Parr (@TheSamParr) describes himself as a midwestern small business owner who discovered the Internet, and his journey from running a hot dog stand to building a media empire seems to prove that. His current business, The Hustle, generates 8 figures in annual revenue from newsletter advertising alone, a feat Sam attributes to great copywriting, relentless experimentation, and the massively underrated power of email. In this episode we talk about how founders can build profitable businesses by resisting the urge to make their tech businesses more complex than they need to be, why it's important to borrow lessons from businesses in other industries, and the art of getting help from others by swallowing your pride and making specific requests.

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Aug 12, 2019
#107 – Quick Chat with Joe Howard of WP Buffs

Joe Howard (@josephhhoward) is the founder of WP Buffs, a productized service business in the WordPress space that he bootstrapped from $0 to over $70,000/month in revenue. We had a quick chat about how Joe launched his business and found a paying customer in just a few days, how to make more money by raising your prices, and why it's important to keep things simple as a founder.

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Aug 09, 2019
#106 – Creating a $200k Side Project Without Writing a Line of Code with Ben Tossell of Makerpad

As the community manager for Product Hunt, Ben Tossell (@bentossell) saw over 80,000 new product launches and met hundreds of inspirational makers. So when learned that he could use a new breed of tools to make his own products without learning to code, it felt like unlocking a new superpower. Many dozens of apps and Ben created Makerpad, where he creates tutorials and collect resources to help others like him become no-code makers. In this episode we talk about how Ben grew Makerpad to over $100,000 in revenue in 6 months with almost no expenses, and why he has no plans to go full time on such a successful side project.

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Aug 05, 2019
#105 – Charting Your Own Course as a Founder with Jason Fried of Basecamp

Jason Fried (@jasonfried) doesn't intend to be controversial or to change people's minds, but he seems to end up doing both of these regardless. Since launching Basecamp in 2004, he's grown the business to tens of millions of dollars in annual *profit*, and gathered a collection of strong and often counterintuitive beliefs along the way. In this episode we discuss how to take advantage of building an independent company, when to focus on a product and when to let it go, how to learn from the past without fooling telling yourself a false narrative, and the importance of blazing your own path as a founder instead of blindly imitating others.

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Jul 29, 2019
#104 – Quick Chat with Dianna Allen of Budget Meal Planner

Dianna Allen (@diannamallen) is the creator of Budget Meal Planner. In just two months, she's gone from having an idea to getting thousands of signups, articles on Lifehacker, and three #1 milestone posts on Indie Hackers. In this episode Dianna shares the story behind how she came up with her idea, validated it, and got her first users, and we break down what's made it so successful so far. 

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Jul 26, 2019
#103 – Finding Success by Working on Things That Matter with Hiten Shah of FYI

Rather than pursue a traditional career, Hiten Shah (@hnshah) decided to follow the choose-your-own-adventure life of being a founder. Since then he's launched more than 30 products, including five multimillion dollar products and a few spectacular failures as well. In this episode we talk about embracing and reflecting on failure, making better business decisions through research, the importance of sharing and teaching what you've learned, and how to make sure you're working on what matters.

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Jul 23, 2019
#102 – Quick Chat with Pat Walls of Starter Story

Pat Walls (@thepatwalls) joined the podcast to talk about quitting his job and going full-time on his bootstrapped business (Starter Story), how he launched a second business (Pigeon) and found his first 10 paying customers in under a month, and his strategies for juggling multiple projects at the same time.

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Jul 19, 2019
#101 – How to Execute Well and Beat the Competition with Eric Zhang of Scalable Press

Eric Zhang dropped out of school to pursue his startup, got accepted to Y Combinator, and found traction in the open source community. But when he found himself no longer excited to show up to the office, he realized something crucial was missing with his business: a workable business model. In this episode Eric and I discuss his decision to quit his startup and how he ended up helping grow a bootstrapped business to over $100MM in revenue in an industry rife with well-funded competitors.

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Jul 12, 2019
#100 – From Aspiring Billionaire to Indie Hacker with Sahil Lavingia of Gumroad

After leaving his post as employee #2 at Pinterest, a teenage Sahil Lavingia (@shl) raised millions in funding from high-profile Silicon Valley to build a unicorn startup that could change the world — Gumroad. Today he lives in tiny Provo, Utah, spends much of his time learning to write and oil paint, and runs Gumroad as an indie business with the goal of making himself happier. In this episode we talk about what happened in between, and the lessons Sahil learned that can help every indie hacker create better lives for themselves by building more "successful" businesses.

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Jul 05, 2019
#099 – Overcoming Fear and Paralysis to Build an Industry-Changing Business with Aline Lerner of

Although Aline Lerner (@alinelernerllc) graduated from MIT and worked as a software engineer for years, some of her most impactful learnings came from the time she spent working as a cook and moonlighting as a recruiter. Putting all of her experiences together, she realized that hiring in tech could be so much better, and so she started, a company that has since grown to millions in revenue. In this episode we talk about finding the activation energy to get started, juggling the 50+ responsibilities of being a founder, how to build a team of people you're lucky to have, and how to win big by starting small.

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Jun 28, 2019
#098 – How to Make $2.5MM as a Solo Founder by Teaching What You Love with Adam Wathan

Although Adam Wathan (@adamwathan) dropped out of college (twice!), he's one of the most voracious learners to ever appear on the podcast, and he's built a wildly successful business for himself by teaching others what he's learned. We cover Adam's journey from college dropout to software engineer, the lessons he learned from his first "failed" business, how he creates free content to build an audience, and the techniques he's used repeatedly to drive millions of dollars worth of demand for his books and courses.

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Jun 21, 2019
#097 – Paying It Forward with Kindness to Build a $1.2MM Community with Rosie Sherry of Ministry of Testing

Despite being an introvert, Rosie Sherry (@rosiesherry) knew that she needed to build a community that software testers deserve: the Ministry of Testing. In this episode, we discuss how Rosie created a community so tight-knit that people have its logo tattoo'd on their bodies, how she grew it to $1.2M in revenue without relying on ads, and how she did it all while raising and homeschooling 5 kids.

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Jun 14, 2019
#096 – How Three Founders Created a Profitable Business That They Haven't Even Launched Yet with Ben Orenstein of Tuple

When Ben Orenstein (@r00k) decided he wanted to start a company, the biggest risk in his mind was a hurdle he'd already cleared: not deciding to start in the first place. In this episode we talk about the early days: how Ben met his two co-founders, came up with an idea, sold over $8000 in pre-sales, and grew revenue to ramen profitability, all before launching their product.

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Jun 07, 2019
#095 – Reaching $20MM/year Building Hundreds of Products with Chad Pytel of thoughtbot

Through his consultancy, thoughtbot, Chad Pytel (@cpytel) might be the only first-time founder who's turned hundreds of ideas into actual SaaS products that people love. In this episode, Chad shares his thoughts on the advantages (and disadvantages) of consulting vs building scalable SaaS products, how he grew thoughtbot from nothing into a 100-person consultancy on track to generate $20MM in revenue this year, and the lessons he's learned from 15 years as a first-time founder.

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May 31, 2019
#094 – How to Build a Better (Funnier!) Brand for Your Business with Allie LeFevere of Obedient

If it isn't fun, Allie LeFevere (@AllieLeFevere) doesn't want anything to do with it. It just so happens that, in a world full of undifferentiated products and fear-based marketing, fun and humor are the missing ingredients that founders need to set their brands apart. In this episode, Allie shares the fundamentals behind solid brand marketing that every early-stage founder should know, how to sell more (and have a good time doing it) by using fun to connect with your customers, and the things she's learned as the founder of both a scalable product business and a digital marketing agency.

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May 24, 2019
#093 – Things You Learn from Starting 23 Businesses with "Parallel Founder" Danielle Baskin

Danielle Baskin (@djbaskin) gets really excited about new ideas. So excited, in fact, that she can't resist bringing them to life by making them into products. Then turning those products into businesses. Then never shutting those businesses down. In this episode, Danielle shares the lessons she's learned starting 23 businesses since 2007 and continuing to run all of them in parallel, indefinitely.

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May 17, 2019
#092 – The Business of Bringing People Together with Derek Andersen and David Spinks of Bevy

Derek Andersen (@DerekjAndersen) and David Spinks (@DavidSpinks) have a lot in common. Each of them felt alone in what they were striving for, brought together like-minded people, and ended up growing communities and building businesses around them. After a string of startup failures and hardships, Derek turned a small support group of entrepreneurs into the global community for founders that is Startup Grind. David turned a small group of community builders into CMX, the premier community for community builders world-wide. In this episode, we talk about why every founder should care about community, and how bringing together like-minded people can be a productive first-step for any new founder.

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May 03, 2019
#091 – Making It Happen as an Early-Stage Founder with Mark Fershteyn of Recapped

Mark Fershteyn (@markfersh) always knew he wanted to start a business, but there was just one problem: He didn't know what that business would be. Of course, this wasn't enough to stop a determined founder in his tracks. And so, fueled by raw optimism and a refusal to lose, Mark embarked on a years-long journey to build a promising business, discovering and overcoming dozens obstacles in the process. In this episode, Mark shares the story behind his business, Recapped: recovering from failures and false starts, dealing with the stress caused by a dwindling bank account, finding product-market fit through sheer persistence and faith in what he was building, and learning new things about himself in the process.

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Apr 26, 2019
#090 – Inventing the Company That's Right for You with Natalie Nagele of Wildbit

Natalie Nagele (@natalienagele) is not a fan of following "the rules" when it comes to building her company. In the 18 years since she and her husband Chris started Wildbit, not only have they grown it into a profitable operation that employees over 30 people, but they've done it their way: with remote a team, 32-hour work weeks, numerous product launches, and an obsessive focus on the happiness of their customers and employees. In this episode, Natalie and I dive deep into what's she's learned running a tech business for almost two decades, including why she thinks you should learn from others' experiences but not their advice.

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Apr 19, 2019
#089 – From Fireman to First-Time Founder with Matt Verlaque of UpLaunch

Matt Verlaque (@MattVerlaque) is no stranger to hard work. But when he decided to leave his job as a fireman to build a tech business, he embarked on a path of learning and uncertainty very different than the world he'd known. In this interview, Matt tells the story behind how met his cofounder Jake, came up with a business idea, learned how to code, overcame a stagnant business model that wasn't working, and built a profitable business that generates over $65,000/month in revenue as a first-time founder.

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Apr 12, 2019
#088 – Sage Advice (and Reasons You Probably Won't Follow It) from Jason Cohen of WP Engine

Not only has Jason Cohen (@asmartbear) bootstrapped a software company from $0 to over $1M in revenue, but he's done it four times! The stories behind Jason's successes are plastered all over the Internet for anyone to find, so I decided to take a different approach: I skipped Jason's backstory and instead proceeded to squeeze him like a sponge to extract every ounce of advice I possibly could in the hour we had together. The result is a wide-ranging discussion about the best path for reaching your first $10k/month in revenue, the lies we tell ourselves as founders, and why you probably won't take the advice that Jason (or anyone else for that matter) gives you.

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Mar 31, 2019
#087 – Examining the Repeated Successes of a Product-Focused Solo Founder with AJ of Carrd

The anonymous "AJ" (@ajlkn) is one of the most prolific and multi-talented creators I've ever had on the podcast. His rare combination of developer expertise, design skills, and product sensibilities have allowed him to release a string of popular products that have racked up millions of users and downloads over the years. Maddeningly, AJ also has a knack for the business side of things, having grown his latest project Carrd to $30,000/mo in revenue as a solo founder and developer. In this episode we dive into exactly how he works his magic, analyze the most important decisions he's made with his businesses, and discuss the role that luck plays in any founder's journey.

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Mar 29, 2019
#086 – How to Build a Life You Love by Quitting Everything Else with Lynne Tye of Key Values

After spending years pursuing a career in science, Lynne Tye (@lynnetye) shocked her family and colleagues by dropping out of grad school. Thus began a months-long journey of discovery and experimentation that eventually saw her managing 150 people at a high-profile tech startup. But when Lynne realized the fast-paced startup lifestyle was not for her, she quit that, too, and began her search all over again. In this episode, Lynne shares the story behind how she took her career into her own hands, learned to code, and started a business doing what she loves.

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Mar 22, 2019
#085 – Building a Business Meant to Last with Peldi Guilizzoni of Balsamiq

Twenty pages into reading his first business book, Peldi Guilizzonni (@peldi) closed it for good and told himself, "This is not for me. I'm never going to start a business. It's insane." Not long after that, he rolled up his sleeves and got started building Balsamiq Mockups, which would go on to employee dozens of people, serve thousands of customers, and generate over $6M per year in revenue. Over ten years later, it's still going strong. Learn about the path Peldi took to get where he is today, why he's a legend among bootstrappers, and how he's building a business that's meant to last.

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Mar 14, 2019
#084 – Creating Better Products Through Marketing with Tim Soulo of Ahrefs

"Whenever you work for a big company and they don't help you work on your ambitions, you start doing something on the side. That's what always happens." In this episode, Tim Soulo (@timsoulo) details the winding path he took to quit his job, build his own profitable online businesses, and eventually become the Product Advisor and Chief Marketing Officer of Ahrefs, which generates over $1M in revenue per employee.

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Mar 08, 2019
#083 – The Trial-and-Error Path from $0 to $1 Million with Dominic Wells of Human Proof Designs

"It doesn't necessarily feel that real at times." Dominic Wells (@human_proof) didn't initially set out to create a million-dollar business. However, he was so determined to find a way out of his job teaching English that he would write blog posts on his iPad in between classes. In this episode we dive into Dominic's winding path into building and scaling a profitable Internet business, why affiliate marketing is a great way to break into entrepreneurship for engineers and non-technical founders alike, and why the best advice is to just get started.

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Mar 01, 2019
#082 – Lessons Learned from a Lifetime of Bootstrapping with Rob Walling of Drip and TinySeed

At first, Rob Walling (@robwalling) didn't know what he wanted to create — he just knew that he was tired of working for other people. After he spent his savings to buy an online business, however, he found himself in a do-or-die situation. In this episode Rob tells the story behind how he dove into the deep end of what would become almost twenty years of building online businesses, culminating in the 8-figure sale of his email marketing company Drip. We also discuss Rob's latest project, TinySeed, the first startup accelerator designed for bootstrappers, and why he believes now is a better time than ever to start an online business.

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Feb 22, 2019
#081 – Bootstrapping to Millions in Revenue, Not Once, But Twice! with Ajay Goel of GMass

Ajay Goel (@PartTimeSnob) loves to code. He also loves to grow profitable Internet businesses. In 2003, Ajay transitioned from making websites for clients to building his own email marketing application, Jangomail, which he eventually grew to over $5M in annual revenue and sold to a private equity firm. He then retired to a life of luxury, conversation, and relaxation, and lived happily ever after… or did he? In this episode, we dive into the pitfalls of bootstrapping vs fundraising, the strategic decisions that differentiate big wins from HUGE wins, and why Ajay felt the need to come back for round two with his new business GMass.

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Feb 11, 2019
#080 – How to Accomplish Something Extraordinarily Great with Daniel Gross of Pioneer

Daniel Gross (@danielgross) has a tendency to view pretty much everything in life as a game. So when it came time to start a new business after selling his first startup to Apple, he decided to make it into a game that could change the world. In this episode, Daniel talks about what it takes to build a massively impactful project, how to minimize the effects of luck, and the habits you should develop to become a more successful founder.

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Feb 04, 2019
#079 – Things Every Founder Should Know About Growth with Julian Shapiro of Bell Curve

After helping dozens of Silicon Valley startups grow their businesses, Julian Shapiro (@Julian) knows a thing or two about growth. In this episode, he shares some strong opinions about why every company should run ads, why e-commerce is more promising than SaaS, and how you should prioritize your focus as a founder to ensure you start a business that can grow.

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Jan 25, 2019
#078 – Taking on Google and Facebook as a Solo Open-Source Founder with Evan You of Vue.js

When Evan You (@youyuxi) decided to create his own front-end JavaScript framework, there were already mega-popular competitors in the market from no other than Facebook and Google. Still, Evan forged ahead to build something that would satisfy his own tastes, and it turned out millions of people wanted the same things he did. Learn how Evan built his open-source project Vue.js into one of the most popular in the world and grew it to over $200,000 in annual revenue via Patreon.

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Dec 14, 2018
#077 – Iterating Your Way to a Product That Customers Find Valuable with Andy Cook of Tettra

Rather than jump immediately into writing code, Andy Cook (@AndyGCook) and his cofounder Nelson (@nelsonjoyce) began their journey by spending weeks talking to and learning from potential customers. This wasn't their first time around the startup block. But to their surprise, when they finished their product and it was time for people to start using it, nobody wanted to. Learn how they iterated on their idea to turn it into a business that now generates hundreds of thousand of dollars in revenue.

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Dec 07, 2018
#076 – Becoming Better Leaders to Build Better Companies with Keegan and Cameron of

Cameron Yarbrough (@yarbroughcam) and Keegan Walden (@keeganwalden) created a company that combines software and coaching to help leadership teams improve their job performance in a measurable way. In this episode, we discuss how they've applied their own teachings to their roles as founders, and how they've grown to become to the kinds of people who can work together to build a successful business.

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Nov 30, 2018
#075 – Escaping the 9-to-5 Grind to Create a $3 Million Business with Joel Hooks of

Joel Hooks (@jhooks) never found it easy to spend his life working for other people. So when he came across an inspirational book that told him he could learn to code and build his own company, he embarked on a fateful journey to do just that. Learn how Joel helped start a sustainable business that connects programmers to educators, and how he bootstrapped it to over $3 million in annual revenue.

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Nov 16, 2018
#074 – How to Build a Complex Hardware Business by Starting Simple with David Rabie of Tovala

David Rabie (@davidrabie), the founder of Tovala, set out to build one of the most complex businesses imaginable: a hardware device, a software application, and a food prep and delivery service all-in-one. In this interview, we talk about how he approached this challenge one step at a time, from carefully crafting the minimum viable product and making the necessary sacrifices to get to the next step, to delivering a popular product to thousands of paying customers.

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Nov 02, 2018
#073 – Building the Habits Necessary to Succeed as a Founder with James Clear

James Clear (@jamesclear), the author of Atomic Habits, knows a thing or two about forming successful habits as a founder. In this episode, he talks about how he developed the habits he used to help grow his website to over 400,000 subscribers. We also go into detail about the methods and science behind habit formation, and how any founder can develop the habits necessary to do their best work.

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Oct 26, 2018
#072 – Building a High-Growth Startup in an Emerging Market with Shola Akinlade of Paystack

Shola Akinlade (@Shollsman) knew that the online payments process in Nigeria was broken, and that he was in the perfect position to help fix it. However, numerous challenges stood in his way, including broken financial infrastructure, unreliable internet, and users that had little experience making online payments. Learn how Shola overcame the odds to build and grow Paystack — Stripe for Africa — to over 17,000 merchants processing over $20M per month.

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Oct 19, 2018
#071 – Bootstrapping to $1 Million in Two Years as a Non-Technical Founder with Christy Laurence of Plann

When Christy Laurence started designing her mobile app, she knew nothing about building tech products or launching startups. In fact, she didn't even know that fundraising an option. Driven by her optimistic nature and love of learning, she traded web agencies for development time in exchange for her marketing skills to get an app built from scratch, and went on to make impactful connections with dozens of influencers who helped her spread the word. Plann generated over $10,000 in sales in its first week, and today is at an impressive 650,000 downloads with growth showing no signs of stopping.

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Oct 05, 2018
#070 – Pivoting from Hard Times to Profitability with Christine Spang of Nylas

After her co-founder left the company, Christine Spang (@spang) found herself in a difficult position: deciding what to do with a product that wasn't selling as much as she'd hoped, juggling several different projects competing for her team's time and attention, and rebuilding the team's morale to get the company moving again and foster a great culture. Learn how she overcame the odds to turn Nylas API into a profitable product with over 200 paying customers.

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Sep 28, 2018
#069 – How to Use Patience and Empathy to Reach Millions with Ben Halpern of

When Ben Halpern (@bendhalpern) decided to start another business, he set a very unusual expectation: He gave himself 10 years to succeed. In this episode, we discuss how Ben's patient approach and obsession with understanding things from his users' point of view helped him grow as massive following on Twitter and parlay that into fast-growing online community for developers.

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Sep 14, 2018
#068 – Finding Success as a First-Time Founder with Mathilde Collin of Front

When Mathilde Collin (@collinmathilde) started her first company, she knew she wanted to create a great place to work and to improve the lives of her customers. The product was just an implementation detail. Learn how she picked up the skills she needed to succeed, and built a 100-person company with over 3600 happy, paying customers.

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Sep 07, 2018
#067 – Creating a Massive Community and Making It Profitable with Ryan Hoover of Product Hunt

Ryan Hoover (@rrhoover) has always been a product person. In a few short years, Ryan built an audience of tech enthusiasts from scratch and grew it into the massive and impactful community known as Product Hunt. Today, he's working to bring Product Hunt to profitability after selling the company to AngelList. We also talk a bit about the maker and entrepreneur communities in general, and the similarities and differences between Product Hunt and Indie Hackers.

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Aug 31, 2018
#066 – Building a Tech Business Outside of the Tech Industry with Brian Jagger of Casting Calls America

When Brian Jagger (@briansjagger) became a casting director, spending hours copying and pasting and editing file names, he knew there had to be a better way. Learn how Brian and his cofounders took advantage of years of learnings from past failures to build a successful business in the film industry and spread to new markets one city at a time.

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Aug 24, 2018
#065 – From Blogging to Growing an Agency to $85,000 a Month with Nat Eliason of Growth Machine

Nat Eliason (@NatEliason) knows exactly what he's good at. He puts SEO-focused content marketing at the center of every business he builds. When friends started asking for help growing their own businesses through search-optimized content, it was just the validation he needed to start Growth Machine. In this episode, Nat talks about how he hit profitability immediately and grew revenue to $85,000/month in under a year.

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Aug 17, 2018
#064 – The Path from Minimum Viable Product to $50M a Year with Des Traynor of Intercom

As Intercom's Chief Strategy Officer, Des Traynor (@DesTraynor) knows a thing or two about building a successful company. Over the past 7 years, he's worn almost every hat there is to wear. In this interview, Des explains how Intercom got to where it is today and what he's learned along the way, from marketing, to product development and feature prioritization, to hiring, sales, and developing an effective vision that people can believe in.

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Aug 10, 2018
#063 – Turning Small Ideas into a $35,000 a Month Business with Katie Keith of Barn2 Media

Katie Keith (@Barn2Media) sees small ideas as big opportunities. In this episode, she explains how she and her husband left their full-time jobs to go into business on their own, how they found an endless stream of client work, and how they transitioned into building WordPress plugins that generate a sustainable stream of income and allow them to live their lives more freely.

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Aug 03, 2018
#062 – Getting a Brand New SaaS Business Off the Ground with Mike Taber of Bluetick

Mike Taber (@SingleFounder) dives deep into the steps he took to develop a viable idea for a company, validate it with actual customers, secure thousands of dollars worth of sales before writing any code, build a product from scratch, and get it into the hands of his first customers.

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Jul 27, 2018
#061 – How to Bootstrap Your Way to $250,000,000/year with JT Marino of Tuft & Needle

JT Marino (@johnmarino) made the unusual journey from software engineer to mattress tycoon, and he did it without raising a dime from investors. In this episode, JT provides mountains of actionable advice about how to bootstrap a business through every stage, from pre-launch product validation up through hundreds of millions in revenue. Learn how Tuft & Needle convinced their first customers to buy mattresses from a brand they'd never heard of, hired top performers on a limited budget, navigated a risky relationship with Amazon, competed with the venture-funded clones they inspired, and much, much more.

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Jul 20, 2018
#060 – The Psychological Challenges of Being a Founder with Dr. Sherry Walling of Zen Founder

Psychologist and founder Dr. Sherry Walling (@zenfounder) might know more than anyone about the psychology of being a founder. In this episode she talks about the relationship between trauma and entrepreneurship; how to deal with stress and loneliness as a founder; the best methods for staying motivated through rough patches; and how she's building her own online business into something that allows her to do what she loves without trading dollars for hours.

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Jul 13, 2018
#059 – From Laid Off to Generating $25,000 in Monthly Revenue with John Doherty of Credo

When John Doherty (@dohertyjf) got laid off from his job, his gut told him not to go out and get another regular job. In this episode, John talks about how he built up a name for himself in the SEO world, used his reputation to land lucrative consulting deals, and self-funded the creation of a product that generates nearly $300,000 per year.

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Jul 06, 2018
#058 – Building the Company You Actually Want to Work at with Joel Gascoigne of Buffer

When Joel Gascoigne (@joelgascoigne) started Buffer, he had no intention of doing things "the way they've always been done." Learn how he helped lead the way by running a remote team, by being transparency about revenue and salaries, and how grew his business from $0 to $18M in revenue and 70 employees along the way.

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Jun 29, 2018
#057 – Wearing All the Hats as a Founder with Saron Yitbarek of CodeNewbie

Saron Yitbarek (@saronyitbarek) runs three podcasts, gives dozens of talks every year, runs a blog, a weekly Twitter chat, a conference, an online resource for teaching people to code, among other things. In this episode, Saron explains how she parlays her advantages in one arena to move into another, discusses her tips for being inhumanly productive, and discusses the psychological breakthrough that taught her when to say no to adding more work to her plate.

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Jun 22, 2018
#056 – Following Your Passion to Build an Impactful Business with Quincy Larson of freeCodeCamp

Quincy Larson (@ossia) explains how he's built freeCodeCamp into a community that helps millions of people learn to code every month by engaging in storytelling, encouraging open-source contributions, and focusing on accessibility to people across every income bracket worldwide.

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Jun 15, 2018
#055 – Blazing New Trails with a Small Team with Claire Lew of Know Your Company

From the very beginning, nothing has been ordinary about Claire Lew's (@cjlew23) company, its business model, or the way she came to lead it. Learn how Know Your Company has generated millions in revenue with a tiny team, how Claire has met with over 500 CEOs and business leaders, and what she's learned about creating a successful company.

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Jun 08, 2018
#054 – Getting Help from the Community to Build a Profitable Game with Vicky Hsu of Habitica

When Vicky Hsu (@caffeinatedvee) began volunteering her time to help with HabitRPG as part of its community, she never imagined that she would one day end up as its CEO. In this interview, I talk to Vicky about how that transition came to pass, how she manages a thriving community to help build her profitable business, and the lessons she's learned along the way.

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Jun 01, 2018
#053 – The Path to Improving as a Founder and Generating Millions in Revenue with Steli Efti of

Steli Efti (@steli) has always had something to prove. After starting numerous successful businesses in Germany as a young entrepreneur, he moved to Silicon Valley to try his hand at the startup game, and was met with years of unexpected hardship and failure. Learn how Steli improved his psychology, habits, and skills as a founder; developed better relationships with the people he worked with,

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May 25, 2018
#052 – Creating a Popular Product and Selling It to Governments with Tiffany and Danny of Remix

When the founders of Remix released a side project that unexpectedly went viral, they put their heads together and decided to turn it into a startup. Co-founders Tiffany Chu and Danny Whalen share how they were able to build instantly popular software, the mistakes they made and lessons they learned selling it to the governments who needed it, and how they grew from 4 founders and no customers to a 55-person team serving 275 cities and transit agencies across the world.

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May 16, 2018
#051 – Finding Your Way as a Founder with Rand Fishkin of Moz and SparkToro

When Rand Fishkin (@randfish) was $500,000 in debt, he decided to save his company and the relationships within his family by… starting a blog. He went on to grow a massive audience and transform his services business into Moz, an SEO and marketing company the helped grow to $47M in annual revenue. Learn how persistence, a deep-rooted understanding of marketing, and genuine values that he refused to compromise on helped Rand find his way as a founder.

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Apr 27, 2018
#050 – Creating a New Product Category with Katelyn Gleason of Eligible

Katelyn Gleason (@katgleason) has been never satisfied with working for somebody else, and she's never been afraid to break into a new field and aim straight for the top. Today, she's the founder and CEO of Eligible, a rapidly-growing business in the difficult and highly-regulated healthcare and insurance industries. Learn how she used the knowledge she gained as a salesperson to develop a category-defining product, and how she goes about learning whatever is necessary for overcoming the next obstacle in her path.

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Apr 19, 2018
#049 – Everything You Need to Know About Business with Josh Kaufman of The Personal MBA

Josh Kaufman (@joshkaufman) has read a lot of business books. He also happens to be the author of The Personal MBA, easily one of the best business book in existence. In it, he lays out the fundamental concepts that are core to every successful business, and in this episode, we talk about how he became the kind of person who was able to write this book.

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Apr 13, 2018
#048 – Publishing Wildly Successful Content Online with David Smooke of Hacker Noon

David Smooke (@DavidSmooke) has been working with content since he got a job as a teenager at the local newspaper. In this episode we discuss the progression of his career from employee to contractor to the owner of multiple online publications, and we learn how he bootstrapped Hacker Noon and the @ami network to over 600k subscribers and 10M monthly pageviews.

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Apr 06, 2018
#047 – The Value of Being Interesting and Persistent with Joel Runyon of Impossible

Joel Runyon (@joelrunyon) didn't start out with a whole lot. He couldn't get a job. He had no business skills. He didn't know how to code. In fact, all he had was long list of things he thought he couldn't do. In this episode, Joel talks about how he was able to pull himself up by the bootstraps and create multiple successful businesses by doing the things he was most interested in, being persistent and doubling down on the things that stuck, and literally attempting to accomplish the impossible.

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Mar 30, 2018
#046 – Building a Life-Changing Business with Austen Allred of Lambda School

Austen Allred (@austenallred) was in debt after watching his company implode. Learn how he used his entrepreneurial experience to turn things around, and then went on to create Lambda School — a successful business that changes people's lives for the better. He dives into the details behind how to align your business' success with your customers' happiness, how to decide whether or not to raise money, the future of education, and the lessons he's learned from Charlie Munger and Jeff Bezos.

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Mar 23, 2018
#045 – Turning a Vision Into a Massively Profitable Business with Max Lytvyn of Grammarly

Isn't having a vision just fluff? Doesn't every business need to start with the practical realities first? Max Lytvyn doesn't think so. In this episode he tells the story behind how he and his cofounder started with nothing but a vision, and used that to bootstrap Grammarly into a massively profitable business with hundreds of employees.

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Mar 16, 2018
#044 – From Fledgling Founder to 7-Figure Deals with Stephanie Hurlburt of Binomial

Stephanie Hurlburt (@sehurlburt) shares the story of how she went from being an employee to being half of a 2-person startup that sells software to gaming companies, and all the steps in between. Learn how she quit her job, met her cofounder, landed lucrative contracting gigs, built a product, learned about sales, and stayed sane while doing it.

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Mar 09, 2018
#043 – Confronting Your Fears and Taking a Leap with Pieter Levels of Nomad List

Starting an online business is scary. You're putting yourself out there and risking failure in front of thousands or even millions of people. Learn how Pieter Levels has not only faced his fears, but used them as motivation while building an empire of profitable businesses that cater to digital nomads.

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  • Nomad List — Pieter's community and resources for digital nomads
  • @levelsio — follow Pieter on Twitter
Jan 17, 2018
#042 – Bootstrapping in a Crowded Market with Gareth and Jonathan Bull

There's some stiff competition in the email marketing space, but that didn't stop brothers Gareth and Jonathan Bull. Learn how they overcame some significant business and interpersonal challenges to build EmailOctopus into a profitable, bootstrapped business.

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Jan 04, 2018
#041 – An Optimistic Nihilist's Take on Building a $2M Business with Vincent Woo

Even as a programmer, Vincent Woo never loved school or working at big companies. But he was enthusiastic in growing his side project, CoderPad, into a $2M business. Get his take on startups, luck, and why advice is bullshit.

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Dec 21, 2017
#040 – Learning How to Be a Successful Founder with Spenser Skates

Spenser Skates, the CEO of Amplitude, took a very deliberate approach to becoming a founder and left as little to chance as possible. Learn about the steps he took to prepare himself, and how he went on to build a multi-million dollar analytics business with 100 employees.

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Dec 14, 2017
#039 – Success Ten Years in the Making with Amir Salihefendic of Doist

When he wrote the first lines of code in his dorm room for his personal to-do list app, Todoist, Amir had no idea that it would eventually become one of the most popular apps of all time. Learn about his winding path to building a successful company, and how he got there by doing things he loved.

Dec 07, 2017
#038 – When Your Side Project Blows Up with Dawson Whitfield of Logojoy

What would you do if your side project made $30,000 in its first month? This is the exact situation that Dawson Whitfield found himself in after a long history of launching projects that didn't make it very far. The conventional wisdom is that it takes years to build a successful business, but in this episode we discuss why that wasn't the case with Dawson's business Logojoy.

Nov 30, 2017
#037 – The Story of WorkFlowy: From $0 to $800,000 a Year with Jesse Patel

Jesse Patel and his cofounder Mike built a product good enough to attract 20k users a month with no marketing. But it's not all roses. Co-founder disputes, competitors and clones, money problems, and real-life responsibilities have kept them on their toes. Jesse doesn't shy away from describing any of the ups and downs that come with building a rocketship product.

Nov 16, 2017
#036 – From Two Failed Startups to $10,000,000 in Revenue with David Darmanin

When he started Hotjar two and a half years ago, David Darmanin never expected it to grow so quickly. In this episode, we explore how David's past failures, learnings, and jobs as a marketer contributed to the incredible success of his business today.

Nov 09, 2017
#035 – "Definitely Not Trying to Fit In" with Tobias van Schneider

How do you get people to notice what you're doing and sign up in droves? If Tobias van Schneider is any indication, the last thing you should do is try to fit in. Learn how his history of counterintuitive decisions, going against the grain, and having zero expectations has led to a string of successful products, and some pretty spectacular failures as well.

Nov 02, 2017
#034 – Making $125,000 a Month as a Solo Founder with Mike Carson of

After a lifetime of hacking, Mike Carson hit on a very big opportunity selling .io domain names. Learn about the forces that made his massive success possible, the threats that almost killed his business, and how his life has changed.

Oct 26, 2017
#033 – Finding Your Next Idea with Philippe Lehoux of

Ever since he launched a profitable website as a teenager, Philippe Lehoux has had an uncanny ability to find something bigger and better to work on. Learn how a lifetime of experience as an entrepreneur has given him the confidence to move on from a business that brings in over $50,000/month.

Oct 18, 2017
#032 – Before and After Product-Market Fit with Peter and Calvin from Segment

Why is it so difficult to recognize product-market fit before you find it? And how do you find it, anyway? Learn about the struggles the team behind Segment faced, and how everything changed after they built a product that people wanted.

Oct 11, 2017
#031 – How Kevin McArdle Quit His Job and Bought 28 Businesses in Two Years

Most aspiring entepreneurs assume they have to start from scratch. But when Kevin McArdle left his job at 38 with a wife, a mortgage, and 4 kids, he wanted to get a head start. Learn how Kevin and his partners at SureSwift Capital bought almost 30 companies in two years, and how they're helping to change founders' lives through 6- and 7-figure exits.

Oct 05, 2017
#030 – Pivoting Your Way to Three Million Users with Vivek Ravisankar

The founder of HackerRank tells the story of how he and his cofounder went from multiple failed businesses as brand new founders working from India to the creators of one of the most influential websites for programmers and tech companies.

Sep 28, 2017
#029 – How to Win by Refusing to Quit with Tracy Osborn of Hello Web Design

Tracy Osborn once asked herself, "Should I learn how to code, or quit my startup?" You can guess which answer she chose, time and time again. Learn how relentless perseverance over time can help build a successful business.

Sep 20, 2017
#028 – How Wes Bos Teaches 100,000 Programmers as a One-Man Operation

What goes into creating a collection of online courses that reaches hundreds of thousand of people? Wes Bos explains everything from how he's built an audience and grown his massive email list, to his work habits and schedule, and a step-by-step walkthrough of how he created and launched his most popular course.

Sep 08, 2017
#027 – The Do's and Don'ts of Selling Your Company with Thomas Smale

Few people have seen as many companies bought and sold online as Thomas Smale has. Hear the founder of FE International explain how he started his M&A firm and share the lessons he's learned about selling your business for as much as possible.

Sep 01, 2017
#026 – Building a Mission-Driven Company with Reuben Pressman of Presence

Reuben Pressman has succeeded at doing some very difficult things as an entrepreneur, and building a mission-driven company is just the tip of the iceberg.

Aug 25, 2017
#025 – Becoming the Internet's Most Prolific Maker with Mubashar Iqbal

In 2016, Mubashar Iqbal was named as Product Hunt's Maker of the Year for launching more products and better products than anyone else. In this episodes, Mubs shares his thoughts on what allows him to be uniquely prolific.

Aug 11, 2017
#024 – From Side Projects to Serial Entrepreneur with Moritz Dausinger

Moritz Dausinger started off like so many of us, releasing and then abandoning project after project. But when he launched Mailparser, something changed. Listen to the story of how he built, grew, and sold a profitable business as a solo founder.

Aug 04, 2017
#023 – Building Habit-Forming Products with Nir Eyal, the Author of "Hooked"
Why do some products become habits? What keeps people coming back to apps like Facebook and Pinterest every day? Nir Eyal breaks the step-by-step process any product can use to to become a habit, and we also dive into the ethical implications of this new super power.
Jul 19, 2017
#022 – Going Full-Time on Your Side Project with Dave DeSandro of Metafizzy
Not everybody gets to work for the internet, floating from project to project and doing creative work that they love, but Dave DeSandro does just that. Learn how he's made a career for himself by building and designing widgets that tens of thousands of other developers have used on their websites.
Jul 12, 2017
#021 – Starting a Mission-Driven Company with Rachel Carpenter of Intrinio
The early team behind Intrinio got off to a very challenging start. In this episode, Rachel explains how being dedicated to their mission helped them stay scrappy and persevere through the hard times.
Jul 05, 2017
#020 – Building a Million Dollar Mailing List with Scott of Scott's Cheap Flights
Learn how Scott Keyes grew his mailing list from 300 to 600,000 subscribers and $4M in revenue in two years.
Jun 28, 2017
#019 – Solving Your Own Problem with Todd Garland of BuySellAds
Todd Garland went from being a blogger who published ads on his website to creating one of the leading advertising platforms on the web. Here's his story.
Jun 21, 2017
#018 – Finding Your First Paying Customers with Wade Foster of Zapier
How did a company that nobody'd ever heard of find hundreds of beta users, and even convince them to pay for access? Wade Foster tells the story behind user acquisition at Zapier.
Jun 14, 2017
#017 – How to Grow Your Business with Julian Shapiro of Bell Curve
Growth consultant Julian Shapiro joins me for an extra long episode in which he shares a wealth of knowledge and stories about making numbers go up and to the right.
Jun 08, 2017
#016 – Building a $1 Million Business Solo with Mike Perham of Sidekiq
Learn how Mike Perham turned his open-source side project into a business, quit his job, and grew revenue to $80,000/mo without making a single hire.
May 31, 2017
#015 – Data-Driven Marketing and Sales with Alex MacCaw of Clearbit
Alex MacCaw started as a solo founder, and he's since grown it to millions of dollars in annual profit. Learn the marketing and sales techniques he's used to reach over 1000 customers.
May 24, 2017
#014 – Delivering More Value and Charging More Money with Brennan Dunn of
Brennan Dunn has earned $20k/week as a freelancer, grown an agency to millions in revenue, started and sold a SaaS product, and makes over $100k/mo from his online courses. Learn how he thinks about business.
May 17, 2017
#013 – How to overcome the biggest challenges to your online business with patio11
Patrick McKenzie divulges his wisdom around how to develop promising business ideas, find your first customers, convince smart people to work with you, generate more revenue, and stay happy while doing it.
May 10, 2017
#012 – Traveling, Learning to Code, and Bootstrapping to $25k/mo with Tyler Tringas of Storemapper
Tyler Tringas talks about the difference between good and bad ideas, launching new products in days not months, finding your first customers one at a time, hiring effectively, and more.
May 03, 2017
#011 – How Ryan Bednar Went from SEO Consulting to Building an SEO Product That Makes $80,000/mo
Turning your skillset into a product that solves customers' problems is one of the best ways to start a business. Learn how Ryan Bedndar came up with an idea, iterated on his product, and found his first customers.
Apr 26, 2017
#010 – Growing Your Social Media Presence and Building an Audience with Laura Roeder of MeetEdgar
The point of marketing is to draw new people in to your business every day, but how exactly do you go about doing that? Laura Roeder, who bootstrapped her business to $4M/year, explains how to build an audience.
Apr 12, 2017
#009 – Breaking Into Bootstrapping Your Own SaaS Business with Clifford Oravec of Tamboo
Thinking about becoming an indie hacker? Learn how to start, what skills you need, and the biggest pitfalls to avoid in this discussion I had with Clifford Oravec, author of The Epic Guide to Bootstrapping a SaaS Startup.
Apr 05, 2017
#008 – Growing a $600,000/mo Business by Starting with Direct Sales with Nathan Barry of ConvertKit
Learn how Nathan Barry grew his business by teaching what he knew, taking advantage of big competitors, showing up every day for two years, and treating direct sales as the answer to everything. Brought to you by Vettery.
Mar 22, 2017
#007 – Building an Open-Source Publishing Platform That Makes $63,000/mo with John O'Nolan of Ghost
John O'Nolan explains how he used his industry experience to come up with a simple idea, built a landing page that converted 30,000 email subscribers, and raised $300,000 on Kickstarter. Brought to you by SparkPost.
Mar 16, 2017
#006 – Launching Your Product and Finding Customers Immediately with Josh Pigford of Baremetrics
Josh Pigford went from having an idea to having paying customers in eight days. Less than six months later he was making $14,000/month. In this episode, you'll learn exactly how he did it. Brought to you by SparkPost.
Mar 08, 2017
#005 – How the VC Business Model Co-Opts Entrepreneurs' Visions with Bryce Roberts of
Why is the VC narrative so dominant? Bryce Roberts, partner at, talks about why it's important to focus on generating revenue from the beginning. Brought to you by
Feb 28, 2017
#004 – Succeeding in a Crowded Market by Building a Niche Business with Garrett Dimon of Sifter
How do you cut through the noise and stand out among the competition so you can start landing your first customers? Garrett Dimon, the creator of Sifter, explains how he did it. Brought to you by SparkPost.
Feb 22, 2017
#003 – Bootstrapping a SaaS Business to $30,000,000/year with David Hauser of Grasshopper
David Hauser explains how prioritizing selling early on, talking to customers, and rigorously testing marketing channels helped him bootstrap to $30M/year. Brought to you by
Feb 13, 2017
#002 – Fueling Growth with SEO and Content Marketing with Chris Chen of Instapainting
Learn how Instapainting founder Chris Chen used a combination of SEO and content marketing to grow his business to $32k/month in sales. Brought to you by
Feb 10, 2017
#001 – Building an Audience and Being Scrappy with Jason Grishkoff of SubmitHub
Jason Grishkoff, the founder of SubmitHub, proves that being scrappy and doing things that don't scale (like sending 1000 emails) can lead to explosive growth. Brought to you by SparkPost.
Feb 09, 2017