Legal Marketing 2.0 Podcast
By Good2bSocial
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Category: Marketing
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Subscribers: 5
Reviews: 0
Episodes: 199
Description
Guy Alvarez, the Founder and Executive vice president of Strategy at Good2bSocial, offers a fresh perspective on the latest legal digital marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.
| Episode | Date |
|---|---|
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Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence
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Jan 04, 2024 |
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Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry
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Dec 07, 2023 |
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Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer
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Aug 24, 2023 |
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Podcast Episode 196: Global Strategic Growth Partner
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Aug 17, 2023 |
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Podcast Episode 195: Podcasting to Promote Your Niche Practice
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Aug 10, 2023 |
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Podcast Episode 194: Content-Fueled Business Development: How Lawyers Can Harness the Power of Earned Media to Fuel New Client Relationships
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Jul 20, 2023 |
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Podcast Episode 193: Let Your Geek Flag Fly
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Jun 29, 2023 |
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Podcast Episode 192: Building an Effective, Flexible Strategy For Your Law Firm
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Jun 08, 2023 |
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Podcast Episode 191: Reimagining DLA Piper’s Website
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May 25, 2023 |
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Podcast Episode 190: After the Buzzer Goes Beyond the Scores!
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May 11, 2023 |
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Podcast Episode 189: Adding Context to Compliance and Color To Your Legal Practice
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Apr 20, 2023 |
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Podcast Episode 188: The Power of a Sector Based Approach: Specificity Drives Strategy
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Apr 06, 2023 |
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Podcast Episode 187: Will AI Kill SEO?
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Mar 24, 2023 |
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Podcast Episode 186: Restructure This!
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Mar 16, 2023 |
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Podcast Episode 185: Is the Digital Experience Critical for Law Firms?
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Feb 23, 2023 |
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Podcast Episode 184: 3 Ways to Attract Ideal Clients and Repel All Others
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Feb 16, 2023 |
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Podcast Episode 183: Initiating Change
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Feb 09, 2023 |
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Podcast Episode 182: Leveraging Digital Marketing in a Post-Pandemic World
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Jan 12, 2023 |
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Podcast Episode 181: Making Audio Content Work for Your Firm
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Dec 22, 2022 |
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Podcast Episode 180: Building & Leveraging Your Brand Through Social Media
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Dec 15, 2022 |
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Podcast Episode 179: How to Start and Succeed at Creating Your Law Firm Podcast
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Dec 08, 2022 |
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Podcast Episode 178: Exploring New Marketing Channels
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Dec 01, 2022 |
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Podcast Episode 177: How to Ignite or Recharge Your Business Development Efforts
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Nov 17, 2022 |
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Podcast Episode 176: How to Prevent Problems When Switching Marketing Agencies
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Nov 10, 2022 |
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Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business
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Nov 03, 2022 |
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Podcast Episode 174: Timeline of an Accomplished Law Firm Senior Marketer: From Coordinator to CMO (1989-today)
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Oct 27, 2022 |
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Podcast Episode 173: Back to Basics: LinkedIn Fundamentals for Attorneys and How to Level-Up
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Oct 20, 2022 |
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Podcast Episode 172: Money is Not the Only Resource: Balancing Marketing and Business Development
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Oct 13, 2022 |
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Podcast Episode 171: How to Effectively Scale and Operate a Law Firm as a Lawyer and CEO
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Sep 01, 2022 |
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Podcast Episode 170: How You Can Use Data to Drive Your Firm’s Digital Media Plan Forward
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Aug 18, 2022 |
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Podcast Episode 169: It’s All About Relationships- Techniques to Establish and Deepen Client Relationships to Grow Business
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Aug 11, 2022 |
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Podcast Episode 168: To Be Different, You Need to Think Different
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Aug 04, 2022 |
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Podcast Episode 167: The Future Is Now for Agile Marketing
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Jul 28, 2022 |
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Podcast Episode 166: How to Use Content to Further Your Reputation
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Jul 21, 2022 |
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Podcast Episode 165: How Can We Leverage People and Processes to Drive Technology Implementations?
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Jun 09, 2022 |
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Podcast Episode 164: Why Legal Marketers Should Remember the Basics and Make Time for Team Coordination
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Jun 02, 2022 |
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Podcast Episode 163: How Attorneys Can Raise Their Profiles Through Industry Associations and Events
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May 19, 2022 |
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Podcast Episode 162: What Are Client Teams and How Can They Be Used?
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May 11, 2022 |
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Podcast Episode 161: Best Practices for Integrating Clients into Digital Marketing and Public Relations Efforts
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May 05, 2022 |
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Podcast Episode 160: How You Can Raise Your Law Firm's Brand Awareness with Podcasts and Videos
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Apr 28, 2022 |
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Podcast Episode 159: How Lawyers Can Improve Their Virtual Presentations
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Apr 21, 2022 |
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Podcast Episode 158: How to Market a Sub Brand at a Law Firm
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Apr 14, 2022 |
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Podcast Episode 157: How the Pandemic Has Caused a Shift in Legal Marketing
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Apr 07, 2022 |
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Podcast Episode 156: The Importance of Client Service at Law Firms and How to Institutionalize a Client Service Mentality
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Mar 31, 2022 |
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Podcast Episode 155: The Significance of Storytelling and Authenticity in Law and Content Marketing
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Mar 24, 2022 |
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Podcast Episode 154: Marketing Analytics Trends at Law Firms
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Mar 03, 2022 |
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Podcast Episode 153: Diversity, Equity, and Inclusion Trends in the Legal Industry
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Feb 24, 2022 |
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Podcast Episode 152: How to Advance Your Career in Professional Services
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Feb 17, 2022 |
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Podcast Episode 151: The Importance of Presenting an Authentic Image on Social Media for Your Firm and Your Attorneys
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Feb 10, 2022 |
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Podcast Episode 150: The Importance of Client Centric Law and Why Sector Focused Sales is Necessary in the Legal Industry
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Feb 03, 2022 |
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Podcast Episode 149: Finding Your Voice on Social Media
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Dec 09, 2021 |
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Podcast Episode 148: How To Target High Level Decision Makers
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Dec 02, 2021 |
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Podcast Episode 147: Effective Leadership and Growing Your Firm Despite Difficult and Uncertain Times
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Nov 18, 2021 |
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Podcast Episode 146: Differentiators in Marketing for Women Attorneys
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Nov 11, 2021 |
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Podcast Episode 145: How to Develop Deeper Relationships With Clients and Become a Better Business Advisor
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Nov 04, 2021 |
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Episode 144: ABM for Law Firms- An Effective Approach to Creating More Opportunities
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Oct 21, 2021 |
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Episode 143: Blogging for Lawyers - How to Build Business and Expand Your Reach
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Oct 14, 2021 |
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Podcast Ep. 142: Personal Branding for In-House Lawyers: Take Yourself off of Mute and Pump up the Volume!
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Oct 07, 2021 |
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Podcast Ep. 141: Translating Digital and Social Media Marketing to Real Returns: Approaches for Law Firms
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Sep 30, 2021 |
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Podcast Ep. 140: How Law Firms Can Use Connected TV in their Digital Advertising Campaigns
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Sep 23, 2021 |
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Podcast Ep. 139: Intent Data: How it Benefits Law Firm Marketing
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Sep 16, 2021 |
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Podcast Ep. 138: The Legal Industry is Behind: How Can Law Firms Take a Modern Approach to Marketing?
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Sep 09, 2021 |
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Podcast Ep. 137: Legal Marketing Lessons to Live by With Attorney Justin Stivers
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Aug 19, 2021 |
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Podcast Ep. 136: Don’t Spend Another Dollar on Law Firm Marketing Until You Have These Three Foundations in Place
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Aug 10, 2021 |
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Podcast Ep. 135: How to Make Your Law Firm’s Website a Lead Generating Machine
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Jul 29, 2021 |
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Podcast Ep 134: The Benefits of Blogging for Attorneys and Finding Your Niche
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Jul 20, 2021 |
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Podcast Ep. 133: The Right Way for Lawyers to Use Social Media
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Jul 08, 2021 |
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Podcast Ep. 132: Transforming Thought Leadership in Professional Services Firms
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Jun 24, 2021 |
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Podcast Ep. 131: Positioning Law Firms for Growth: How a Sector-Based Strategy Leads to Greater Client Success
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Jun 17, 2021 |
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Podcast Ep. 130: Public Relations and Marketing for Law Firms; Crisis Planning and Management
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Jun 10, 2021 |
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Podcast Ep. 129: Something from Nothing: How to Build a Content Marketing Machine for a Law Firm When You’re The Team
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May 06, 2021 |
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Podcast episode Ep. 128: TikTok for Lawyers: How This Unlikely Social Media Platform Can Help Generate Business
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Apr 06, 2021 |
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Podcast Ep. 127: How HubSpot Can Revolutionize the Way Law Firms Market Their Services and Generate Business
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Mar 18, 2021 |
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Podcast Ep. 126: The Art and Science of Business Development in the Legal Industry: You CAN Make it Rain
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Mar 04, 2021 |
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Podcast Ep. 125: Social Media in the Legal Industry and the Birth of The Quintessential Gentleman
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Feb 25, 2021 |
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Podcast Ep. 124: SEO and Content Marketing Lessons Learned from The COVID-19 Pandemic with The National Law Review
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Jan 26, 2021 |
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Podcast Ep. 123: Why Law Firm Marketing is Never “One and Done”
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Dec 17, 2020 |
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Podcast Ep. 122: How Law Firms Can Work More Effectively with Media Outlets
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Dec 10, 2020 |
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Podcast Ep. 121: Law Firm Business Development Turns to Digital: Lead Generation and Awareness Campaigns on the Rise
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Aug 25, 2020 |
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Podcast Ep. 120: Why Every Law Firm Needs a Strategic Plan with John Remsen Jr.
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Jul 21, 2020 |
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Podcast Ep. 119: How to Build and Leverage your Law Firm’s Brand on LinkedIn During Uncertain Times
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Jul 15, 2020 |
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Podcast Ep. 118: How to Integrate Video Into Your Law Firm’s Content Marketing Strategy
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Jun 24, 2020 |
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Podcast Ep. 117: Uncommon Ways to Nurture Team Loyalty at Your Law Firm
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Jun 17, 2020 |
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Podcast Ep 116: What do clients expect from law firms in today’s “new normal”?
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May 28, 2020 |
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Podcast Ep. 115: How Lawyers Can Manage Stress and Develop Business With Ease with Coach & Meditation Teacher Rachel Hammerman
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May 21, 2020 |
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Podcast Ep. 114: Law Firm Digital Marketing Tips and Tricks During Uncertain Times
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Apr 30, 2020 |
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Podcast Ep. 113: How Lawyers Can Use Video to Successfully Market Their Practice
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Apr 23, 2020 |
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Podcast Ep. 112: Fishbowl: A Social Media App for Authentic Conversations in the Legal Industry
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Apr 16, 2020 |
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Podcast Ep. 111: Pandemic-Era Law Firm Marketing: Why Now Is the Perfect Time for Innovation
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Apr 09, 2020 |
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Podcast Ep. 110: How a Strong Law Firm Culture Dramatically Improves Marketing and Profitability
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Apr 02, 2020 |
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Podcast Ep. 109: From Pandemic to Plan: It’s Time to Focus on Your Law Firm’s Recovery Strategy
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Mar 26, 2020 |
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Podcast Ep. 108: Balance by Design: How to Design a Successful Legal Career and a Happy Life
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Jan 22, 2020 |
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Podcast Ep. 107: How a Partner at Mayer Brown Approaches Building Her Own Brand
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Dec 17, 2019 |
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Podcast Ep. 106: Why Law Firms That Focus on Content Experience Drive Higher Client Engagement
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Dec 10, 2019 |
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Podcast Ep. 105: Interview with 2019 Social Law Firm Index Winner DLA Piper: What it Takes to be Number 1
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Dec 03, 2019 |
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Podcast Ep. 104: How Law Firms Can Amplify Their Social Media Marketing Efforts
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Nov 19, 2019 |
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Podcast Ep. 103: Law Firms Built to Bring in Business - Business Development Lessons for Law Firm Leaders
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Nov 06, 2019 |
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Podcast Ep. 102: How Law Firms Can Take Advantage of LinkedIn’s New Feature Updates
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Oct 24, 2019 |
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Podcast Ep. 101: Law firm video marketing success: How attorneys can craft engaging videos to attract clients.
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Oct 16, 2019 |
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Podcast Ep. 100: Scale Your Law Firm to New Heights Simply and Methodically
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Oct 09, 2019 |
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Podcast Ep. 99: Develop a Business Plan for Your Law Firm in 7 Steps
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Sep 30, 2019 |
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Podcast Ep. 98: Law Firm Email Newsletters Crafted with a Unique Voice Engage and Convert
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Sep 24, 2019 |
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Podcast Episode 97: The Secret to Winning New and Securing Repeat Business For Your Law Firm.
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Aug 28, 2019 |
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Podcast Ep. 96: How To Build The Marketing Foundation For Your Law Firm
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Aug 20, 2019 |
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Podcast Ep. 95: Addressing the diversity & inclusion challenge using Lean Six Sigma
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Jul 09, 2019 |
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Podcast Ep. 94 - Understanding Gender-Based Communication to Combat Bias.
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Jul 02, 2019 |
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Podcast Ep. 93 - Why Women Should Build A Social Media Presence And How It Can Enhance Their Professional Development.
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Jun 25, 2019 |
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Podcast Ep. 92: What Stories Law Firms Should Be Pitching to the Media
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Jun 11, 2019 |
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Podcast Episode 91: Crisis PR for Law Firms and Law Firm Clients in the Digital Age
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Jun 04, 2019 |
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Podcast Ep. 90: How Small Law Firms Can Use Media Relations To Promote Their Firm
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May 13, 2019 |
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Podcast Ep. 89: Roy Sexton on the Benefits of Introversion in Legal Marketing
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May 07, 2019 |
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Podcast Ep. 88: Future-Proof Your Law Firm with Brand as a Business Strategy
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Apr 30, 2019 |
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Podcast Ep. 87: 5 Ways Attorneys Can Optimize their Relationship with Marketing Departments
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Apr 24, 2019 |
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Podcast Ep. 86: How to Measure the ROI of Social Media
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Apr 16, 2019 |
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Podcast Ep. 85: Hank Grezlak on Working with ALM’s Newsroom
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Mar 27, 2019 |
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Podcast Ep. 84: How to Use Schema for Law Firm Websites
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Mar 20, 2019 |
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Podcast Ep. 83: The Marketing Challenges of a Law Firm Merger
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Mar 05, 2019 |
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Podcast Ep. 82: Behind the Scenes of the Acritas Law Firm Brand Index
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Feb 26, 2019 |
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Podcast Ep. 81: The American Lawyer Industry Awards with Gina Passarella
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Feb 19, 2019 |
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Podcast Ep. 80: The Importance of Digital Knowledge Management
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Feb 12, 2019 |
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Podcast Ep. 79: How Attorneys Can Use PR to Promote Both Their Cases and Practices
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Feb 05, 2019 |
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Podcast Ep. 78: Deborah Farone Discusses Her New Book, Best Practices in Law Firm Business Development and Marketing
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Jan 29, 2019 |
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Podcast Ep. 77: The Top 10 Digital Marketing Trends for Law Firms in 2019
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Jan 22, 2019 |
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Podcast Ep. 76: The Power of Language with John Klymshyn
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Jan 15, 2019 |
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Podcast Ep. 75: Jennifer Malin on Using Facebook to Promote Firm Culture and Recruit Talent
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Jan 08, 2019 |
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Podcast Ep. 74: Personal Branding for Attorneys
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Jan 02, 2019 |
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Podcast Ep. 73: The Evolution of Social Media in the Legal Industry
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Dec 26, 2018 |
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Podcast Ep. 72: The Law Firm Marketing Team of the Future
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Dec 18, 2018 |
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Podcast Ep. 71: Behind the Scenes of the 2018 Social Law Firm Index
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Dec 10, 2018 |
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Podcast Ep. 70: How Law Firms Can Grow Their Revenues
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Nov 27, 2018 |
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Podcast Ep. 69: Growing Your Audience with Email Marketing
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Nov 20, 2018 |
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Podcast Ep. 68: How to Grow Your Law Firm with Kathy D’Agostino
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Nov 14, 2018 |
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Podcast Ep. 67: How to Generate Referrals Without Asking
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Oct 31, 2018 |
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Podcast Ep. 66: Repurposing Your Law Firm’s Thought Leadership Content
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Oct 25, 2018 |
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Podcast Ep. 65: SEO Strategies for Large Law Firms
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Oct 16, 2018 |
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Podcast Ep. 64: Paula Zirinsky on Moving from Big Law to Small Firm Marketing
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Sep 25, 2018 |
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Podcast Ep. 63: The Connection Between User Experience and SEO for Law Firms
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Sep 12, 2018 |
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Podcast Ep. 62: The Role of Marketing Technologists in Law Firms
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Aug 28, 2018 |
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Podcast Ep. 61: The Value of Thought Content in Relationship Building
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Aug 21, 2018 |
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Podcast Ep. 60: What to Consider Before Redesigning Your Law Firm’s Website
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Aug 15, 2018 |
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Podcast Ep. 59: How Lawyers Can Use Financial Certification to Distinguish Themselves from Competitors
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Aug 07, 2018 |
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Podcast Ep. 58: Carla Johnson on The Importance of Storytelling for Professional Services Firms
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Jul 31, 2018 |
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Podcast Ep. 57: Using Technology to Differentiate Your Legal Services with Chander Singh
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Jul 24, 2018 |
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Podcast Ep. 56: Haley Altman on Legal Technology and the Client Experience
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Jul 17, 2018 |
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Podcast Ep. 55: Tips on Remarketing for Law Firms
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Jun 26, 2018 |
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EP. 54: Despina Kartson on the Evolution of Legal Marketing
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Jun 20, 2018 |
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EP 53: The Value of Digital Knowledge Management for Lawyers
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Jun 12, 2018 |
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Ep. 52: How Will GDPR Affect Legal Marketing?
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Jun 05, 2018 |
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Ep. 51: Aric Press on Enhancing Relationships with Law Firm Client Interviews
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May 29, 2018 |
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Ep. 50: Celebrating One Year of the Legal Marketing 2.0 Podcast. Thanks for Listening!
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May 16, 2018 |
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Ep. 49: Eric Fletcher – Leadership Starts with Listening
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May 09, 2018 |
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Ep. 48: The Changing Role of Law Firm Marketers With Kevin Vermeulen
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May 02, 2018 |
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Ep. 47: Competitive Advantage - Focus on the Client Experience With One North’s John Simpson
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Apr 24, 2018 |
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Ep. 46: Inbound Marketing for Law Firms with HubSpot’s Anna Norregaard
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Apr 17, 2018 |
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Ep. 45: Content Marketing Strategy for Legal Tech Companies
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Apr 10, 2018 |
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Ep. 44: Tim Corcoran on the Relationship Between Law Firm Partners and Marketers in Driving Business Development
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Apr 04, 2018 |
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Ep. 43: LinkedIn for Business Development and Relationships With Judy Selby
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Mar 27, 2018 |
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Ep. 42: Using Social Media and Content to Build Relationships with Ivy Grey
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Mar 20, 2018 |
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Ep. 41: The Right Content at Each Stage of the Buyers’ Journey for Legal Services
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Mar 13, 2018 |
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Ep. 40: Thought Leadership Marketing With National Law Review's Jennifer Schaller
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Mar 06, 2018 |
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Ep. 39: Optimizing Attorney Bios With Mary Trice
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Feb 27, 2018 |
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Ep. 38: Authentic Law Firm Testimonials with Vikram Rajan
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Feb 20, 2018 |
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Ep. 37: Law Firm Public Relations and Social Media with Ryan King
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Feb 13, 2018 |
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Ep. 36: The Top 8 Digital Marketing Trends for Law Firms in 2018
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Feb 06, 2018 |
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Ep. 35: Five Questions Legal Marketers Should Ask in 2018 with Jaron Rubenstein
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Jan 30, 2018 |
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Ep. 34: Legal Marketplaces with Kristin Tyler and Michael Brunet of LAWCLERK™
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Jan 23, 2018 |
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Ep. 33: The New Model of Professional Development With Harvard Law's Scott Westfahl
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Jan 16, 2018 |
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Ep. 32: Law Firm Marketing Technology with Jacqueline Madarang
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Jan 09, 2018 |
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Ep. 31: Harvard Law’s Dr. Heidi Gardner on the Benefits of Smart Collaboration for Law Firms
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Jan 02, 2018 |
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Ep. 30: Seyfarth Shaw’s Molly Porter on Creativity in Marketing
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Dec 19, 2017 |
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Ep. 29: Baker McKenzie’s Will White and Erin Nixon on “Don’t be Afraid to Fail” Marketing
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Dec 12, 2017 |
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Ep. 28: DLA Piper's Juliet McNulty and Josh Epstein Talk Digital Marketing on a Global Scale
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Dec 05, 2017 |
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Ep. 27: Orrick’s Breichen Madej Marsh on Law Firm Marketing Campaigns and KPIs
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Nov 28, 2017 |
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Ep. 26: K&L Gates CMO Jeff Berardi on Thinking Like a Client
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Nov 21, 2017 |
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Ep. 25: Behind the Scenes of the 2017 Social Law Firm Index
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Nov 14, 2017 |
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Ep. 24: Data Driven Social Media and LinkedIn Deep Dive with Adrian Dayton
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Oct 31, 2017 |
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Ep. 23: Bob Ambrogi on Legal Technology, Blogging and Social Media
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Oct 24, 2017 |
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Ep. 22: What is Semantic SEO and Why Should Law Firms Care?
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Oct 10, 2017 |
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Ep. 21: Legal Marketing Accountability Partners with Ari Kaplan
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Oct 03, 2017 |
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Ep. 20: Small Firm vs. Big Law Marketing with Stefanie Marrone
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Sep 26, 2017 |
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Ep. 19: LinkedIn Advertising with Guy Alvarez
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Sep 19, 2017 |
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Ep. 18: WordPress for Lawyers With Jennifer Ellis
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Sep 12, 2017 |
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Ep. 17 Top Three Actions To Take After Building Your Website
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Aug 29, 2017 |
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Ep. 16 How Google AdWords Helps to Increase Qualified Leads for Law Firms with Alan Schneider
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Aug 22, 2017 |
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Ep. 15 Law Firm Local SEO With Aaron Shepard
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Aug 15, 2017 |
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Ep. 14 Law Firm Brand Research With Elonide Semmes
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Aug 08, 2017 |
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Ep. 13 Marketing for Litigators with Litigation Funding CMO Gretchen Koehler
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Aug 01, 2017 |
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Ep. 12 Law Firm Directory Submissions With Richard Pinto, Yolanda Cartusciello & Bob Robertson
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Jul 25, 2017 |
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Ep. 11 Building a Niche Law Practice With Evan Schwartz
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Jul 18, 2017 |
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Ep. 10 Law Firm CRM With Chris Fritsch
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Jul 11, 2017 |
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Ep. 9 Social Media Ethics and Technology Competence with Nicole Black
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Jul 05, 2017 |
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Ep. 8 Law Firm Business Development With Rich Bracken
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Jun 27, 2017 |
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Ep. 7 Thought Leadership Success With Lawyer Mark Cohen
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Jun 20, 2017 |
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Ep. 6: Law Firm Awards Submission With David Brown
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Jun 13, 2017 |
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Ep. 5: Mapping the Law Firm Client Journey With Yolanda Cartusciello
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Jun 06, 2017 |
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Ep. 4: Meaningful Law Firm Marketing Analytics
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May 30, 2017 |
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Ep. 3: The Four SEO Techniques for Law Firms
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May 23, 2017 |
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Ep 2: How to Become a Thought Leader and Grow Your Network
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May 16, 2017 |
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Ep 1: What is Legal Marketing 2.0?
|
May 08, 2017 |