The B2B Roundtable
By Brian Carroll
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Category: Marketing
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Subscribers: 3
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Episodes: 22
Description
The B2B Roundtable is a podcast about what dashboards miss in B2B revenue systems. Most GTM teams manage what their dashboards can measure. But the breakdowns that cost real revenue often live underneath – in handoffs, definitions, follow-up gaps, scoring assumptions, and the friction buyers feel but reports don’t reveal. Hosted by Brian Carroll, GTM system advisor and author of Lead Generation for the Complex Sale, the show features candid conversations with GTM operators, leaders, and thinkers about how revenue systems actually break – and what it takes to fix them. Learn more at https://www.markempa.com
| Episode | Date |
|---|---|
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The Gumball Machine Is Broken: Jon Miller on What Comes After the MQL
|
Jun 03, 2026 |
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Why 75% of Buyers Don’t Want Reps and How Framemaking Helps Them Decide with Brent Adamson
|
Oct 13, 2025 |
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Lead Nurturing Fails When Teams Guess the Buyer Journey
|
Apr 30, 2025 |
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Brand Activism Isn’t a Campaign. It’s a Company Decision with Philip Kotler
|
May 25, 2021 |
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Mean people suck in marketing and what to do about it with Michael Brenner
|
Nov 09, 2019 |
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How to Stop Hustling and Set Better Work-Life Boundaries with Carlos Hidalgo
|
Jun 20, 2019 |
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How to Get Sales and Marketing Operating as One Team with Heidi Melin
|
Jun 05, 2019 |
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Bring more innovation to your demand generation now with Jeanne Hopkins
|
Mar 26, 2019 |
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Conversational Marketing in B2B with Dave Gerhardt
|
Jan 29, 2019 |
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How to Improve Account Based Marketing Results with Jon Miller
|
Jan 11, 2019 |
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How Trust and Empathy Grow B2B Sales with Steve Woods
|
Nov 15, 2018 |
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How to Transform Your Customer Success Journey with Kia Puhm
|
Oct 31, 2018 |
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Customer Empathy in B2B: How to Solve Buying Problems with Brent Adamson
|
Feb 12, 2018 |
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Why Great Service Doesn’t Drive Account Growth with Brent Adamson
|
Feb 07, 2018 |
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Sales Enablement Is Not Another Silo with Dave Brock
|
Sep 26, 2017 |
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Customer Advocacy Should Be at the Heart of Your Marketing with Mark Organ
|
Sep 13, 2017 |
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Make the Customer the Hero with Mike Bosworth
|
Aug 02, 2017 |
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Your B2B Persona Data Is Decaying Faster Than You Think with Mathew Sweezey
|
May 29, 2017 |
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Why Purpose Drives Growth with Mack Fogelson
|
May 10, 2017 |
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Empathetic Marketing Starts by Helping Customers with Michael Brenner
|
Jan 24, 2017 |
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Social Selling Starts With Being Relevant with Jill Rowley
|
Nov 30, 2016 |
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Your Product Is Your Marketing with Jim Fowler
|
Sep 14, 2016 |