Conversations for Research Rockstars
By Research Rockstar Training & Staffing
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Category: Marketing
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Episodes: 100
Description
Conversations about market research methods, analysis optimization, data quality, and anything else related to advancing the work, and careers, of Market Research & Customer Insights professionals. Topics cover a wide range of qualitative and quantitative research methods. Hosted by Kathryn Korostoff, a research pro and former college professor who has led market research teams and hands-on delivered 600+ primary research studies.
| Episode | Date |
|---|---|
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Jobs to be Done as a Framework for Customer Insights
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Mar 26, 2024 |
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What Really Drives Brand Connection? The Power of Authenticity.
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Feb 23, 2024 |
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From Basic to Bold: AI Adoption Scenarios for Market Research & Insights Professionals
|
Feb 08, 2024 |
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Avoiding Analysis Bias in Global Research Studies
|
Jan 31, 2024 |
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Finding Authentic B2B Online Sample with Sharekh Shaikh
|
Dec 07, 2023 |
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Socializing Insights for Optimizing Impact with Kory Grushka
|
Nov 22, 2023 |
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AI & The Future of Market Research with Jim Newswanger & Kathryn Korostoff
|
Nov 09, 2023 |
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Recruiting Tactics for Ethnographic Research
|
Oct 20, 2023 |
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Are Your Market Research Data Visualizations Client Ready?
|
Sep 06, 2023 |
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Top-Line Reporting: Create with Confidence
|
Aug 22, 2023 |
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Beyond Surface-Level Insights: Practical Neuroscience Applications in Consumer Behavior Research
|
Aug 09, 2023 |
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The Enduring Appeal of Slide-style Reports in Qualitative Research
|
Jul 27, 2023 |
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Using Market Research for Thought Leadership Programs (with Lilah Raynor)
|
Jun 06, 2023 |
|
Handling Contradictory and Over-Rationalized Responses in IDIs
|
Apr 11, 2023 |
|
Setting Useful Objectives
|
Nov 22, 2022 |
|
Insights Democratization with Guest Thor Olof Philogène
|
Nov 02, 2022 |
|
How to Avoid 3 Newbie Mistakes in Multinational Survey Research
|
Jun 07, 2022 |
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Identifying Research Participant Emotions
|
May 10, 2022 |
|
Data Quality Research For Survey Research
|
May 03, 2022 |
|
(Part 4) What Did We Learn About Our Own Skill/Knowledge Needs In 2021?
|
Nov 30, 2021 |
|
(Part 3) How Will WFH Trends Impact Market Research & Insights Work in 2022?
|
Nov 23, 2021 |
|
Planning for Survey Data Quality Improvements in 2022
|
Nov 09, 2021 |
|
What market research methodology lessons did we learn in 2021 that should inform our 2022 plans?
|
Nov 02, 2021 |
|
Essential Market Research Tips: Documenting Your Sampling Plan
|
Sep 10, 2021 |
|
Doing Survey Research: Should You Learn SPSS?
|
Aug 31, 2021 |
|
How To Do Survey Research: The Process Flowchart
|
Aug 17, 2021 |
|
Navigating WFH Scenarios for Market Researchers with guest Maya Middlemiss
|
Aug 03, 2021 |
|
Walking Isn't Running How to Amp Up Your Research Writing
|
Jul 27, 2021 |
|
Are Market Researchers Ready to “Talk Data” with Business Decision Makers?
|
Jul 15, 2021 |
|
Online Qualitative Research: Tips for Great Ideation
|
Apr 08, 2021 |
|
Why Subgroup Analysis Matters: A Case Study for Survey Researchers
|
Apr 04, 2021 |
|
Market Research eLearning Options with Special Guest Stephen Griffiths
|
Apr 04, 2021 |
|
Curing the Ills of Online Sampling for Survey Research
|
Oct 07, 2020 |
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How to Improve NPS for Accuracy & Actionability with NPS expert Paul Abel PhD
|
Aug 10, 2020 |
|
3 Simple Training Examples for Market Research & Insights Professionals
|
Feb 03, 2020 |
|
Market Research & Insights Team Planning: Strategic Issues for 2020
|
Jan 06, 2020 |
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Data Privacy 101 for Market Research & Insights Professionals
|
Nov 14, 2019 |
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Career Planning for Senior Market Research & Insights Professionals
|
Oct 14, 2019 |
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Mixed-mode Surveys: When are 2 modes better than one?
|
Oct 10, 2019 |
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Data Visualization Examples for Market Research & Insights Professionals
|
Oct 07, 2019 |
|
Critical Thinking Conversations
|
Jun 17, 2019 |
|
Market Research Project Management: More Than Tech
|
May 20, 2019 |
|
Moderating Focus Groups Online vs In person Moderation Skills
|
Apr 29, 2019 |
|
Is It Time to Update Your Market Research PowerPoint Reports?
|
Apr 22, 2019 |
|
Market Research Career Anxiety Due to Technology Trends: Now What?
|
Mar 11, 2019 |
|
How to Create a Realistic & Effective Market Research Training Plan
|
Feb 25, 2019 |
|
Are Soft Skills the Key to Thrilling Market Research & Insights Clients?
|
Feb 25, 2019 |
|
Qualitative Research or Hard core Qualitative Research
|
Feb 11, 2019 |
|
How to Optimize a Lean Market Research & Insights Team
|
Jan 30, 2019 |
|
Insights Career Coaching Step 1: Choosing Your Path
|
Jan 29, 2019 |
|
How to Improve Your Survey Data Quality with Special Guest Ken Faro
|
Jan 07, 2019 |
|
Getting more people to take your surveys: 8 ways to optimize response rates
|
Dec 17, 2018 |
|
DIY Research: The Nonsense of Trendy Ambiguity
|
Dec 10, 2018 |
|
17 Data Sources Used for Market Research and Customer Insights
|
Dec 03, 2018 |
|
Crafting great hypotheses for your market research projects
|
Nov 19, 2018 |
|
Market Research Extremes Working Together: Big Quant or Deep Qual
|
Nov 05, 2018 |
|
The "Why" Webinar With 3 Market Research Pros
|
Nov 05, 2018 |
|
Can you improve Market Research & Insights Team efficiency by rethinking job roles?
|
Oct 23, 2018 |
|
Who is in Charge of CX? Market Researchers Need to Know!
|
Oct 08, 2018 |
|
Market Research jargon alert: "Market" or "Audience"?
|
Oct 01, 2018 |
|
Is Big Data Creating new Market Research career paths? Part 1& 2
|
Oct 01, 2018 |
|
Professional Survey Design Issue: Every Word Counts!
|
Sep 10, 2018 |
|
How will the most disruptive trend in consumer marketing impact market research demand?
|
Aug 07, 2018 |
|
Are 5 or 7-point rating scales best for survey research?
|
Jul 23, 2018 |
|
When did the phrase "Market Segmentation" get hijacked?
|
Jul 02, 2018 |
|
What is Market Research? What is Marketing Research?
|
Jun 18, 2018 |
|
Mobile ethnography lessons for Research Rockstars
|
Jun 11, 2018 |
|
Are your market research clients bored?
|
Jun 04, 2018 |
|
Do your market research reports look dated?
|
May 21, 2018 |
|
Hot Market Research Jobs Often Require These Skills
|
May 08, 2018 |
|
Market Research job decisions: Supply-side or Client-side?
|
Apr 30, 2018 |
|
Market Research Identity Crisis!
|
Apr 23, 2018 |
|
Market Research & Insights Job Trends: New titles, new skills
|
Apr 16, 2018 |
|
How to Use Behavioral Economics to Improve Data Quality
|
Apr 09, 2018 |
|
How to Improve Survey Response Rates Like a Market Research Pro
|
Apr 03, 2018 |
|
Data Sources Commonly Used in Big Data & Analytics
|
Mar 26, 2018 |
|
Market Research Vs Big Data: Who will own the consultative role?
|
Mar 19, 2018 |
|
4 Clues you Need to Hire a Market Research Company
|
Mar 12, 2018 |
|
7 Reasons Why Big Data Projects Fail
|
Mar 05, 2018 |
|
Writing Qualitative Research Reports
|
Feb 26, 2018 |
|
McKinsey Translators or Market Researchers?
|
Feb 19, 2018 |
|
Market Research & Customer Insights Career Coaching
|
Feb 12, 2018 |
|
Market Research Surveys: Impact of Time on Data Quality
|
Feb 05, 2018 |
|
SPSS or R: Which will Market Research Pros be using in 2018?
|
Jan 29, 2018 |
|
Market Research end-of-project Meetings
|
Jan 23, 2018 |
|
Market Research Questionnaires Over-Rely on Rating Scales
|
Jan 15, 2018 |
|
Is your Market Research Subject to Analysis Bias?
|
Jan 08, 2018 |
|
Tips for Amazing Focus Groups
|
Jan 01, 2018 |
|
The Most Misused Term in Market Research?
|
Dec 25, 2017 |
|
Great tip for your next big market research survey project
|
Dec 18, 2017 |
|
Using Market Research Surveys to Discover Customer Priorities
|
Dec 11, 2017 |
|
3 Ways to Structure Quantitative Market Research Reports
|
Dec 04, 2017 |
|
Check Out 8 Options For Collecting Qualitative Data!
|
Nov 20, 2017 |
|
Research Replicability: Lessons from Amy Cuddy
|
Nov 06, 2017 |
|
Does your team have a definition of 'insights'
|
Oct 30, 2017 |
|
How to Amp Up Your Survey Data Append It!
|
Oct 23, 2017 |
|
Secondary Market Research Data is Awesome!
|
Oct 16, 2017 |
|
Bias in Data Skewed by Methodology Choice
|
Oct 09, 2017 |
|
Do We Over Rely on Self Reported Data?
|
Oct 02, 2017 |
|
Job Skills and Title Trends
|
Sep 25, 2017 |