The Game w/ Alex Hormozi

By Alex Hormozi

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Category: Entrepreneurship

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Subscribers: 203
Reviews: 3


 Jan 27, 2023


 Jul 4, 2022


 Mar 25, 2022

Description

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Episode Date
How Do You Build a Brand? (on Behind the Brand with Bryan Elliot) Pt. 2 - March '22 | Ep 495
43:10

“I see brand as reputation, and I see reputation as what people say about you when you're not there.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and share his criteria on what makes a brand, what he thinks of fast tracking to financial freedom, and the beliefs he longer follows. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Behind the Brand’s YouTube Channel!

Timestamps:

(0:50) - What is a deep belief you had that you no longer believe in? 

(8:57) - The criteria Alex uses when he hires people 

(16:24) - How do you create a competitive advantage? 

(25:49) - Is there a fast route to financial freedom?

(35:49) - Definition of a brand & how do you build one?

(38:34) - Final parting words of advice from Alex & about his books

Follow Alex Hormozi’s Socials:

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Feb 04, 2023
How to Sell a Business (#ThrowbackThursday) | Ep 494
41:18

(Disclaimer: This episode is a re-run. It was originally published April 28,2022)

Win negotiations before you even start them! Today, Alex (@AlexHormozi) talks about the steps and the process he learned from selling a business in order for you to know what to expect and what to look out for in order to get the best deal for your business.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:13) - My process of selling businesses

(4:28) - Phase 1: Prerequisites

(12:01) - Phase 2: Find a banker or broker

(20:09) - Let’s start the process

Follow Alex Hormozi’s Socials:

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Feb 02, 2023
7 Million Dollar Lessons | Ep 493
16:10

“Capitalism is the only system where both people say thank you after an exchange.” Today, Alex (@AlexHormozi) shares with us the seven lessons he learned in his first job that gave him million-dollar results. He dives into each lesson’s background story and how you too can practice them in your own business.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:45) - Lesson #1 - How to deal with angry customers

(5:01) - Lesson #2 - Creating new products

(7:01) - Lesson #3 - Getting people to say yes by saying no

(8:33) - Lesson #4 & 5 - Sawdusting and providing benefits to the customer

(12:21) - Lesson #6 - Double the amount of products people would buy

(14:02) - Creating continuity for your product & become top of mind

Follow Alex Hormozi’s Socials:

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Jan 31, 2023
The Obstacles to My Success (on Behind the Brand with Bryan Elliot) Pt. 1 - March '22 | Ep 492
45:14

“This is not the life I want to lead. I am not happy doing this every day. I would prefer to not be alive if this is what my life will be continuously.” Today, join Alex (@AlexHormozi) as he guests on Behind the Brand with Bryan Elliot and takes us back to when it all started, the trials and tribulations he had to endure, and the day his journey as an entrepreneur would change forever. This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Behind the Brand’s YouTube Channel!

Timestamps:

(0:40) Alex’s early beginnings in business & trying to live up to expectations

(10:07) - Fear as a driver to hustle and the use inversion thinking

(17:30) - Finding interests in business and fitness (together)

(21:11) - The hardships Alex had to face and learning them the hard way 

(36:19) - Early blueprints of Gym Launch and finally cracking the code to their success 

(43:01) - “I had to learn how to do business on my own in order to learn how to partner later”

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Jan 28, 2023
Why 20 Year Olds Stay Poor | Ep 491
24:32

If you’re young and think you know everything? Reality check: you don’t. Today, Alex (@AlexHormozi) talks about why there are so many 20-Year-Olds who aren’t earning as much money as they think they deserve, why they should focus on learning & skill stacking, and why hustling and actually loving the game will benefit them as they grow older.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:58) - The longer you delay your earning cycle, you compound your learnings

(7:46) - Start from the bottom, don’t fast-track your way to make money

(9:16) - Keep hustling, keep learning. You’re not as good as you think you are

(12:12) - If you love the game, you don’t care about the short-term earning

(17:43) - 2 steps to  stop yourself from falling into this trap of “earning fast”

(19:03) - Understand what season you’re in & focus on compounding your skills

Follow Alex Hormozi’s Socials:

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Jan 26, 2023
Billionaire Recession Advice: Sell to the Rich | Ep 490
38:39

“Rich people have the same problems that poor people do. They just want them solved differently.” Today, Alex (@AlexHormozi) talks about how raising your prices will actually benefit you more than you realize & the implications of raising your prices, the strategies on how you can sell to the rich, and ultimately know which type of customer you're trying to sell to in order to create a successful business!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:22) - 5 things you should know about raising prices from a customer’s perspective 

(8:21) - 5 significant things that will change once you raise your prices 

(16:27) - Solving rich people's problems & using the value equation

(22:54) - Rich people will always look for the “best", not “best value”

(31:21) - When you sell to rich people, you get to charge rich people prices

(35:41) - A lot of people’s prices are a reflection of their value of themselves.

Follow Alex Hormozi’s Socials:

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Jan 24, 2023
Fear of Being Poor, Validation, and Wealth (w/ Lewis Howes) Pt. 2 - Oct. '22 | Ep 489
43:58

“Many of the people that I know who have tremendous amounts of money, have huge fears around being poor.” Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to talk about what winning looks like from his perspective, how he views his self-worth then and now, and the steps he’d take if he were forced to be a billionaire ASAP. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Lewis Howes’ YouTube Channel!

Timestamps:

(0:28) - What would Alex do if he were forced to be a billionaire?

(11:11) - Holding back and Alex’s view on his self-worth

(17:50) - What does winning look like for Alex?

(24:06) -  Will getting wealthier become easier or harder?

(32:34) - Alex’s “big exit” and what he expected to happen after

(39:02) - When people come from a place of that intention of service

Follow Alex Hormozi’s Socials:

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Jan 21, 2023
The Future of Artificial Intelligence | Ep 488
40:51

Change is coming and we should embrace it. Today, Alex (@AlexHormozi) is diving deep into his thoughts about A.I (artificial intelligence) and talks about how this advancement can improve our lives in business, the economy, our day-to-day activities, and why we shouldn’t fear this new technology and its capabilities.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:27) - Understanding A.I & its implications with the nature of work itself

(8:21) - How A.I will change the way businesses & the economy operate

(20:05) - A.I and the day-to-day tasks in business

(28:09) - The relationship between A.I & Romance

(30:36) - A.I and how it actually extends to interplanetary

(34:21) - Adopt the mentality that A.I is here to supercharge me, not replace me

Follow Alex Hormozi’s Socials:

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Jan 19, 2023
24 Rules in Investing | Ep 487
21:36

The moment you feel unsure, don’t do it. Today, Alex (@AlexHormozi) shares with us the 24 rules of investing he has come up with in order to help you make easier & better decisions, and use any of these principles as a guide whenever you need to make choices.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:42) - Investment Rules #1-6

(4:48) - Investment Rules #7-12

(10:17) - Investment Rules #13-18

(16:41) - Investment Rules #19-24

Follow Alex Hormozi’s Socials:

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Jan 17, 2023
Breaking The Poor Mindset (w/ Lewis Howes) Pt. 1 - Oct. '22 | Ep 486
45:28

The biggest gifts I got from those wasn't even the education, but it was the perspectives on reality. Today, join Alex (@AlexHormozi) as he guests on Lewis Howes’ Show to talk about why it’s becoming harder for people that haven’t made money, the skills and habits of wealthy people, and why having a poor mindset can ultimately lead to your downfall. This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Lewis Howes’ YouTube Channel!

Timestamps:

(0:45) -The poor mindset & finding the right mentors

(12:57) - The skills and habits of wealthy people 

(25:44) - Why is it so hard for people that haven't made money?

(38:03) - Protecting your ego vs. helping others accelerate faster than you

(41:00) - What does Alex’s vision look like now?

Follow Alex Hormozi’s Socials:

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Jan 14, 2023
14 Money Mistakes | Ep 485
20:33

Less flexing, more hustling. Today, Alex (@AlexHormozi) shares with us the 14 mistakes that most people in their twenties and how these mistakes have long-term effects. He dives into each mistake and how you can avoid them as soon as possible.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:17) - Money Mistakes #1-5

(6:53) - Money Mistakes #6-10

(16:15) - Money Mistakes #11-14

Follow Alex Hormozi’s Socials:

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Jan 12, 2023
5 Ways to Scale Your Business | Ep 484
17:43

“Growth just happened as a consequence of not stopping and steady, consistent improvements over time.” Today, Alex (@AlexHormozi) talks shares with us the 5 different ways you can scale your business to reach millions in revenue and the pros & cons of each way to scale. So, which way to scale suits you?

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:33) - 1st way to scale is going up-market

(4:41) - 2nd way to scale is going down-market

(6:38) - 3rd way to scale is going adjacent-market

(8:56) - 4th way to scale is going broader

(12:12) - 5th way to scale is to go narrower

Follow Alex Hormozi’s Socials:

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Jan 10, 2023
Honoring The Game (w/ Tom Bilyeu) Pt. 2 - Sept. '22 | Ep 483
43:04

How do you win at business? You win by not stopping. Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Show to talk about our self-limiting beliefs in life, working in order to “honor the game”, and the frames of reference you live by. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Tom Bilyeu’s YouTube Channel!

Timestamps:

(1:43) - What do I believe to be true that is not?

(14:54) - Why you should be “honoring the game”

(25:43) - How does Alex see himself now in his journey?

(33:25) - Your frames of reference in life are everything

(41:22) - Do not cast power to your excuses, own your circumstances, because no one else will.

Follow Alex Hormozi’s Socials:

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Jan 07, 2023
$100K Per Month, with No Employees | Ep 482
25:12

It’s about being a smart cookie. Today, Alex (@AlexHormozi) talks about how he was able to build a hundred thousand dollars per month in profit without having any employees and how this simple but powerful framework can be used by any kind of business! (Hint: it has something to do with your offer.)

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:12) - Business model works for any brick & mortar business

(4:22) - 3 Things that will make this business model work for you

(9:39) - Meet all your leads again & sell them retail products

(10:32) - The 11 things that went wrong for Alex 

(16:12) - Learn how to make a Grand Slam Offer

(19:34) - Tips on how and where to start with the tech side

Follow Alex Hormozi’s Socials:

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Jan 05, 2023
42 Rules of Money | Ep 481
36:22

Which Money Rule will you follow? Today, Alex (@AlexHormozi) shares with us the 42 beliefs he has around money that have helped him along his entrepreneurial journey and advise us on the things we shouldn’t be doing if we want to become successful.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:21) - Money Rules #1-7

(7:09) - Money Rules #8-14

(12:08) - Money Rules #15-21

(19:04) - Money Rules #22-28

(25:45) - Money Rules #29-35

(31:24) - Money Rules #36-42

Follow Alex Hormozi’s Socials:

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Jan 03, 2023
The Road to Success (w/ Tom Bilyeu) Pt. 1 - Sept. '22 | Ep 480
49:08

Most people have a dramatic underestimation of how much volume it takes to be successful. Today, join Alex (@AlexHormozi) as he guests on Tom Bilyeu’s Show to talk about the traits of highly successful people, why people are afraid of “sucking”, and things that make or break a salesperson. This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Tom Bilyeu’s YouTube Channel!

Timestamps:

(0:36) - Successful traits & skillsets, and common mistakes 

(11:25) - Having the methodology & the fear of sucking 

(20:10) - The traits of highly successful people 

(27:08) - Expectations & the “boring” work

(35:34) - What makes a salesperson “creepy”?

(47:03) - The beliefs we have about our emotions are the things that drive us mad

Follow Alex Hormozi’s Socials:

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Dec 31, 2022
My Investment Thesis | Ep 479
18:42

The game has changed, and the entire economy has shifted. How will you continue to play? Today, Alex (@AlexHormozi) shares with us what he does with his money when it comes to investing, things you need to do in order to get safer and higher returns, and how you can avoid the risks in between.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:38) - Because the economy has changed, things are priced differently

(3:16) - Interest is a function of risk

(5:25) - 2 reasons treasuries are just as liquid as a bank account

(9:37) - Where you invest is what you know

(11:38) - “Diversification is a hedge against ignorance.” & “it's only risky when you don't know what you're doing.”

(17:13) Alex shares the 3 steps of his investing phase

Follow Alex Hormozi’s Socials:

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Dec 29, 2022
80% of Your Customers Will Bankrupt You | Ep 478
30:09

Who is your customer? Today, Alex (@AlexHormozi) talks about the concept of 20% of customers spend 80% of the money, why researching and profiling your customer is incredibly important, and providing more valuable products customers consume because after all, the buying power lies within the customer.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:17) - Researching lets you know exactly who you choose to serve & who you choose not to

(5:21) - The 4 steps to understanding your customer better 

(13:43) - Pick the people that we feel like we can serve the most and create the most value for

(21:26) - People try and solve all of these other problems in the business rather than thinking

(25:15) - Knowing your ideal customer journey forces patience

(26:53) - Fortunes are created when we sell stuff that people won't stop giving us money for

Follow Alex Hormozi’s Socials:

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Dec 27, 2022
You Can't Lose If You Don't Quit (w/ Ed Mylett) Pt. 2 - Aug. '22 | Ep 477
28:51

And so I was so afraid of losing that, just not quitting became the one thing... Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about the kind of mindset he had when he was at one of the lowest points in his life, what is scarcity stacking and how the concept of FOMO is being used in business. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Ed Mylett’s YouTube Channel!

Timestamps:

(1:35) - You already believe multiple contradictory things At the same time

(3:26) - During the lowest point of Alex’s life, he only focused on the controllable

(8:42) - The concept of “Scarcity Stack”

(14:05) - The two elements in creating FOMO: scarcity & urgency

(20:05) - “You only sell because you don't know how to market… you only market because you don't know how to build a product.”

(26:50) - Would Alex relive the struggles he went through if he went back in time?

Follow Alex Hormozi’s Socials:

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Dec 24, 2022
Shedding Relationships In Your 20's (Pt.2) | Ep 476
16:40

Shedding identities is such a core part of entrepreneurship (...) you have to be willing to say, “I am no longer this way.” Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 2 of the episode.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:44) -  the best way to maintain relationships is to continue to provide value to the other person

(6:18) - Humility isn’t decreasing regard for oneself, but increasing regard for others

(10:58) - If you really love the person, have a hard conversation & set them free

(12:08) - Walking a different path entails shedding friends faster 

(13:31) - How much do I love my goal? How much am I willing to endure or sacrifice?

(14:17) - Sacrificing things that other people are not willing to

Follow Alex Hormozi’s Socials:

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Dec 22, 2022
The Business Behind Test Prep Tutoring | Ep 475
20:01

Business doesn't have to be hard. You just have to think through the math and be willing to be embarrassed. Today, Alex (@AlexHormozi) breaks down the business behind test prep tutoring, how this simple business can give you a great opportunity you could make top 1% earnings with no capital out of pocket, and some tips you can do to sustain the business.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:41) - Sell the outcome of the product 

(5:56) - The business model of test preps is extremely repeatable

(13:46) - Your fear gets in the way of inquiring

(14:15) - Giving services for free in exchange for feedback, testimonials, and referrals 

(17:23) - 2 ways of reaching out: ads and referrals

Follow Alex Hormozi’s Socials:

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Dec 20, 2022
Defining Opportunity and Leverage (w/ Ed Mylett) Pt. 1 - Aug. '22 | Ep 474
26:49

“You can either let life beat the strength out of you, or you can let it beat into you…” Today, join Alex (@AlexHormozi) as he guests on Ed Mylett’s Show to talk about his definitions of what opportunity and leverage mean to him, the everyday urgency blueprint, and overcoming his struggle to “prove to a fictitious person that they’re wrong”. This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Ed Mylett’s YouTube Channel!

Timestamps:

(1:27) - What the term “opportunity” means to Alex, & the importance of leverage

(6:39) - Alex’s definition of leverage & the four different types of leverage

(12:22) The other type of leverage and “trying to prove to a fictitious person that they are wrong”

(16:23) - how did Alex overcome the struggle of trying to prove himself to his dad?

(19:13) - Alex’s perspective on living in the present and practicing gratitude 

(24:53) - The Everyday Urgency Blueprint: doing the boring work, repeating successful actions over and over again.

Follow Alex Hormozi’s Socials:

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Dec 17, 2022
Shedding Relationships In Your 20's (Pt.1) | Ep 473
24:44

Growth comes through elimination. Today, Alex (@AlexHormozi) shares with us his more in-depth perspective on why it’s okay to have friendships that don’t last long, the kinds of relationships that we need to keep in order to succeed in life, and why you should never take to heart the words or labels that are said about you (even if they’re from loved ones). This is part 1 of the episode.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:15) - Your love for someone =  time you’re willing to give up for them

(10:23) - Our identity is based on the labels we say about ourselves

(12:39) - In every season of Alex’s life, he makes new friends and sheds old ones

(15:36) - To make a great company, you need to have hard conversations

(17:49) -  Every time you switch career paths, you start at zero again. But your existing skills retain

(19:45) - People will judge you on how you spend your time

Follow Alex Hormozi’s Socials:

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Dec 15, 2022
Why You Should Live On $1500 a Month | Ep 472
26:34

It’s all about thinking smart, not hard. Today, Alex (@AlexHormozi) shares with us the three big costs of living, how you can make the most of your money with these costs (without getting bankrupt), and shares some advice about approaching opportunities presented to you.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:24) - Making the most of your money with Food

(6:02) -  If you can get competitive with yourself at how little you can spend, the better

(12:37) - If you know it doesn't cost you much to live, your risk tolerance goes up

(19:14) - the people who make the most money treat it like a game

(23:45) - Advice on how to approach opportunities ahead of you

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Dec 13, 2022
Not All Friendships Will Matter... (w/ Ken Coleman) Pt. 2 - Nov. '22 | Ep 471
28:33

“Understanding the motivation of the person who's influencing you to stay put is useful.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about why not all friendships matter as you grow, the sacrifices you need to make if you want to be successful, and how parental expectations may or may not control the way you achieve your goals. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Ken Coleman’s YouTube Channel!

Timestamps:

(1:26) - 95% of our success or failure in life is directly related to the people we spend the most time with

(7:55) - I want to be successful, but my family is holding me back…

(15:51) - The condition of parental expectations

(19:18) - The roles of men and women in the workforce today

(25:09) - Fear of failure is actually worse than failure itself

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Dec 10, 2022
Business Breakdown: Chick-fil-A | Ep 470
27:56

Slow and steady always wins the race. Today, Alex (@AlexHormozi) talks about Chik-fil-A’s story, interesting facts about the company, what they did to stay in the game, and some important lessons we can apply to our own businesses.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:43) - The difference between mercenaries and missionaries

(5:41) - Longevity and staying deeply rooted in everything they did

(9:26) - You have a “cash-year” machine and a “cash-reinvestment” machine

(14:07) - Chik-fil-A, a company that believes in its values through and through & its culture of service

(17:58) - Integral lessons to learn from Chik-fil-A’s story

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Dec 08, 2022
How To Make Money Forever | Ep 469
15:09

Make it harder for them to leave. Today, Alex (@AlexHormozi) shares with us one of the biggest problems people face when it comes to growing their business, some lessons that will help you avoid spending recklessly, and why we shouldn’t keep on creating new things in order to make more money.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:05) - Be in the reorder business, not the selling business.

(3:33) - is there a way that we can get someone to buy this and never stop paying for it?

(5:26) - If given the chance, how would you restructure your customer’s experience?

(6:59) -  The point of making the first sales is to get customers

(10:29) - The person who controls the money has leverage

(11:20) - Everyone misses is that actual improvement loop in their business

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Dec 06, 2022
Is Going to College Still Worth It? (w/ Ken Coleman) Pt. 1 - Nov. '22 | Ep 468
35:40

“You must suck before you are good.” Today, join Alex (@AlexHormozi) as he guests on Ken Coleman’s Show to talk about the story of his 18-year-old neighbor’s path of not choosing to go to college, defining “goodwill”, and what pumps him up when it comes to his mission in life as an entrepreneur. This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Ken Coleman’s YouTube Channel!

Timestamps:

(1:22) -  Is college still relevant today?

(8:52) - The Tale of Two Jacobs

(17:22) - You must suck before you are good

(22:16) - The connection between pain and pleasure

(24:12) - Alex’s top 3 talents, what fires him up, and defining “goodwill”

(32:00) - “My net worth is the narrative.”

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Dec 03, 2022
5 Key Takeaways from The Frozen Yogurt Industry | Ep 468
22:01

There’s more to froyos than just the sprinkles on top… Today, Alex (@AlexHormozi) talks about how he almost decided to completely pursue his entrepreneurship path with a frozen yogurt business, the different lessons you can apply from this industry, and some interesting facts about froyos!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:17) - When it comes to franchises, it’s structured so that you’ll have enough to pay the bills. They're only looking to optimize to beat the return on capital of the stock market by a decent amount

(4:45) - If you decide to get into this industry, the best tip is to go to foreclosure sites because it’s the best way to find good equipment at an affordable price 

(6:29) - The landscape of the frozen yogurt place is a poorly competed marketplace, solely done by franchisors who are trying to sell as many locations as they possibly could, rather than build a brand

(14:59) - Lessons 1-3 from the froyo business: Give customers the ability to pick their own pricing by usage, redirect the prospect’s attention by order of your margin, & controlling the selection of variants you want to offer

(16:21) - Lessons 4-5 from the froyo business: going to a foreclosure website to your advantage, and using the power of the “default option”

(18:29) - The two most profitable strategies for acquiring customers with this kind of business are through word of mouth (referrals) and affiliates 

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Dec 01, 2022
Leveraging Your "Dark Side" | Ep 466
12:32

The road to hell is paved with good intentions. Today, Alex (@AlexHormozi) talks about why it’s okay to accept the negative feelings or situations we have and leverage on these emotions instead of improving on them. Sometimes, negative fuel can drive you to do better.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:28) - Half of your life is below average by definition. If you are not using half of your life as energy or motivation to create the life you want, then you're at a huge disadvantage

(4:14) - You were poor because you're not doing the activities that make you rich and you can fuel those activities. If you are somebody who is more motivated by the dark side, then lean into the dark side because it may benefit you

(5:31) - Painful experiences in your past can be used as a guide to avoiding certain circumstances or situations in the future.

(7:08) - Alex had spent too long trying to get the right motivation rather than accept the energy that I had overflowing from him, which was pain. You can turn pain into something that fuels you

(10:47) - The difference between what your best is and what is required is the difference between what you think your real best is and what your actual best is

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Nov 29, 2022
Having an Exceptional Customer Service (w/ Billy Rickman) Pt. 2 - Apr ‘19 | Ep 465
15:11

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)

“If you have to be an amazing salesman to make the business work, the business is broken.” Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about having an exceptional customer experience and how to blend that in a way to sell more expensive stuff over time. This interview was done all the way back in 2019 but still holds incredible value today. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Billy Rickman’s YouTube Channel!

Timestamps:

(00:59) - When it comes to being more present on social media, has that always been a part of you or something you’re trying to move into now?

(1:52) - Alex talks about the 5-step framework of an excellent customer journey

(7:33) - how to get people to buy high ticket offers despite not knowing anything about the business at first

(11:39) - Breaking the limiting beliefs around the topic of “no that doesn’t work in the industry”

(14:02) - The three things a business owner should be doing right now to grow their business

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Nov 26, 2022
Ways To Make $1 Million | Ep 464
28:08

All paths can lead to one million.  Today, Alex (@AlexHormozi) shares with us the many ways a person can make 1 Million dollars. You’d be surprised by some of the ways he suggests and you’ll never know if one of these is for you.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:07) - 1st-5th ways to make $1 Million: Sell something for a million dollars, borrow 1 million and pay it back, get a contract for less than its worth then sell it, & sell something that’s really expensive and get a commission

(5:13) - 6th-9th ways to make $1 Million: Sell something with a tremendous demand for a scarce resource, sell units of stuff, get people to give you their business for no money down, & through “arbitrage”.

(11:59) - 10th-12th ways to make $1 Million: Find something that is undervalued, sell something expensive that you’ve never owned, &  “sell a hundred things that are $10,000”

(20:43) - 13th-15th ways to make $1 Million: Combine things that make money for no money down, lend money between 2 parties, promote stuff that other people sell 

(24:57) - The last way to making $1 Million: Arbitraging between two things

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Nov 22, 2022
Not Breaking the Bank & An Individual's Hard Work (w/ Billy Rickman) Pt. 1 - Apr ‘19 | Ep 463
11:20

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)

You have to be self-disciplined and self-motivated to stay in the game. Today, join Alex (@AlexHormozi) as he guests on Billy Rickman’s YouTube to talk about how to do business without breaking the bank and how to leverage hard work within the context of a small business (during the time he was doing Gym Launch). This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Billy Rickman’s YouTube Channel!

Timestamps:

(0:57)  - How did you grow rapidly without bankrupting the business or going nuts?

(3:55) - how much comes down to the hard work or the strategy or the knowledge, and how much does it come down to the individual?

(5:46) - Alex talks about changing your perspective when it comes to your failures in the industry and what you should do about them

(8:15) - Would you say the skill of being “self-disciplined” is an advantage of the gym industry over other kinds of industries?

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Nov 19, 2022
"New Distractions Kill" - Keynote Speech at Future Flipper (Pt. 2) | Ep 462
23:40

You have to learn how to say no to the woman in the red dress and focus on what’s really important ahead. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the other three ways you will not get leverage. This is part 2 of the keynote speech.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:02) - There is a fallacy of creating many things at the same time than just waiting for which one will successfully take off. The reality is, any of them can take off. It’s a matter of picking one & focusing on making it grow.

(3:52) - You need to become the person who can say no to the woman in the red dress. The woman in the red dress is the representation of everything that is a shiny object and beautiful and wonderful in the world. 

(7:08) - Patience is about the behaviors we do, not how we feel about behaviors. Patience is not, not feeling impatient and feeling terrible about waiting about not jumping on these opportunities. 

(15:52) - Just focus. It's so much easier to stack the deck in your favor if you just do one thing because when you focus on one thing you make it unreasonable to fail, it becomes unreasonable to suck. 

(20:18) - Take more time to make your lead magnet better. Make your offer better and better. All these things are boring, but make you more money. This is the secret to success.

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Nov 17, 2022
Attention is the New Oil | Ep 461
44:04

Get them hooked, get their attention. Today, Alex (@AlexHormozi) talks about how his multiple beliefs about personal branding and creating content were thrown out the window after seeing highly influential figures do it, how “attention” is the new “oil” in business, and the factors you need to get that attention from your audience.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:28) - Alex was in living a reality where he thought that personal branding was not relevant at all up until he saw what it did to highly influential figures now like Kylie Jenner, The Rock, Joe Rogan, etc., Part of their success is contributed to knowing how to use leverage 

(8:47) - Scarce resources are the things that are the most valuable. And so oil was the scarce resource back then, and now attention is the new scarce resource. You have to understand that the output is the audience, not the content. 

(16:25) - If you think that you're gonna be in the game for a long time and you want to be as big as you can later while giving value to your audience, it takes an incredible amount of patience.

(34:30) - If you want something that's going to become huge, you need something that compounds and ideally even multiple forms of leverage.  The people who make the most money are the ones who have the most leverage because everybody has the same amount of time. It's just who gets the most back for their time. 

(39:41) - When getting into personal branding, it cannot just be all about you. You have to give something valuable to your audiences that they can take away with them after giving their attention to you.

(43:14) - When you're building the personal brand, you're actually not selling the software. You're selling values, you're selling ideals.

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Nov 15, 2022
Flow before Friction & Excellent Customer Experience (with Ryan Daniel Moran) Pt.2 - July '21 | Ep 460
40:08

The business is the backbone, not the front. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about creating flow, adding friction, how much friction to create and when to improve the customer experience. He also answers the question of reconciling the difference between an MVP and a grand slam offer. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Ryan Daniel Moran’s YouTube Channel!

Timestamps:

(00:53) - When it comes to structuring the offer, how can you give them the customer experience of a lifetime?

(7:17) - Analogy with “pickup line” dudes and marketers when it comes to compensating for the lack of something, and why it becomes better when you have conviction and confidence. 

(10:30) - The offer being an antithesis of an MVP, and the explanation behind the “flow before friction” concept

(18:42) -For Alex, every business venture he gets into it grows incredibly quickly. Could it be he focuses on flow or is there one primary lever he leans on?

(22:35) - Alex explains the concept “when there's that much demand, you have the capacity, or you create even more scarcity”, and how he’s able to grow his social media presence quickly (especially on YouTube)

(32:44) - How Alex’s book $100M Offers is sectioned: picking the right market, the actual product itself, and the enhancers (i.e. bonuses, scarcity, urgency, etc)

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Nov 12, 2022
"No One Can Outwork Me" - Keynote Speech at Future Flipper (Pt. 1) | Ep 459
23:05

If you teach something new and they’re not able to tell you about it, that means they didn’t truly learn. Today, join Alex (@AlexHormozi) as he presents his keynote at Future Flipper to talk about his definition of “work”, the importance of creating volume and leverage when it comes to output, and the ways you will not get leverage. This is part 1 of the keynote speech.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(4:06) - “No one can outwork me” is a phrase that you should never live by, especially if you don’t know the true meaning of “work”. Alex’s definition: Work equals output.

(7:28) - Volume is the number of times you move the lever. The leverage is the length of the lever itself that you're using. The output is how much you can lift on the other side.

(10:54) - If you want to make more money, you need to get more for your time and you need more leverage. Leverage is the difference between what you put in and what you get out.

(13:17) - There are 5 ways to NOT get leverage, Alex shares with us two: uninformed optimism, and dividing your focus to many other things.

(20:42) - If you want to do something epic, you have to be able to do the same thing for an extended period of time without convincing yourself you're smarter than you are.

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Nov 10, 2022
13 Things I Wished I Learned | Ep 458
31:23

The path to entrepreneurship is much more complex than you realize. Today, Alex (@AlexHormozi) talks about the different lessons he wished he had learned after college regarding business, life, and himself. Sometimes, it’s all about shedding false truths in order to see the world more clearly.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:06) - Lessons 1-3: Making better decisions by assuming you’re dumb, learning how to respect yourself, and the way you use your words when selling

(7:20) - Lessons 4-6: You get more out of reading just one book, most champions don’t have something you do, and goodwill compounds faster than money

(11:56) - Lessons 7-9: Death is inevitable, extraordinary accomplishments come from doing ordinary things, and if it's worth doing, it's worth doing well.

(17:11) - Lessons 10-12: Be willing to negotiate everything except for your values, humility, and the happy man has a thousand wishes while the sad man gets one.

(24:47) - Lesson 13: Failure leads to learning. Learning leads to success. Success leads to complacency. Complacency leads to failure. It's not a destination, it's not linear. It's cyclical. 

(26:59) - (Bonus) Lesson 14: Paying any amount of money to make obvious truths real.

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Nov 08, 2022
Ethics on High-Ticket Offers, Marketing Promises, & More... (with Ryan Daniel Moran) Pt.1 - July '21 | Ep 457
41:21

People want to buy, expensive things. People will become more convicted. The more they invested, they become. Today, join Alex (@AlexHormozi) as he guests on Ryan Daniel Moran’s YouTube to talk about marketing promises, the ethics behind delivering high ticket offers, and more. This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Ryan Daniel Moran’s YouTube Channel!

Timestamps:

(1:59) - Alex’s emphasis on quality products & his process around it

(6:52) - Magician (poofs his way) vs. the Mule (works all day) - overemphasizing the effort or time going into the process vs. the customer who wants it now

(9:23) - Alex’s opinion on “earning the CEOs of publicly traded companies without having upsell flows (...)” & the average income of your target client

(18:21) - The ethic behind charging 20k & the actual ethics of charging high ticket offers

(26:42) - Having conviction & certainty to be able to sell something well, and Alex’s mindset & methodology when it comes to physical products

(37:25) - 3 fundamental tests & the value equation

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Nov 05, 2022
Doing the Boring Work vs. Chasing Shiny Objects | Ep 456
19:44

Stay focused on the goal. Leave no room for distractions. Today, Alex (@AlexHormozi) talks about why you should avoid opportunities that are potential distractions to your growth, not needing a fancy play to be successful, and stop thinking you are going to outcompete other people.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:30) - Just like in The Matrix, there are so many “women in the red dress” that are distractions & new opportunities. You have to learn how to say no to these the more you accelerate in your career, no matter how attractive they are

(3:55) - Success comes down to doing the obvious thing for an uncommonly long period of time without convincing yourself, you're smarter than you are.

(7:36) - You have to switch from new to better because the innovation already happened when you got the product market fit.

(10:46) - People allocate tons of attention, and tons of time to new strategies, new ideas, etc., rather than making the obvious truth. 

(14:31) - You don't need to have any fancy play to be successful. You just have to be willing to get consistent yardage. 

(16:30) - It is arrogant to believe that you are going to outcompete other people who are fully focused on one thing when you are split on five.

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Nov 03, 2022
Investments, Using Reinforcements, & Best Team Practices (with Vince Del Monte) Pt.2 - March ‘22 | Ep 455
20:19

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)

It's so much easier to have influence once you have the thing than to try and get influence to make money. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about investments, reinforcing behavior, and scaling teams so that other people can do the work for you so that you can ultimately make more money without doing all the work. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Vince Del Monte’s YouTube Channel!

Timestamps:

(0:38) - What would you say to someone who’s afraid to address “you need a better program”? Alex also talks about the two other types of guarantees

(3:59) - Insights on how to build your first team? What does the process of it look like? (i.e. delegating responsibilities, setting standards, scaling up, etc)

(7:06) - What are your thoughts on building an internal team in terms of best practices, and keeping it a lean, mean, high-functioning machine?  

(10:06) - When it comes to investing, how do you utilize your money in the best ways possible?

(14:42) - If you are not a millionaire yet, stop pretending to be one. Stop telling yourself lies because all the more it will make you feel sh*tt*er. Be authentic and make more experiences rather than feeling like a fraud

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Oct 29, 2022
Hard Work Won't Make You Rich | Ep 454
23:57

“No one can outwork me”... stop lying to yourself. Today, join Alex (@AlexHormozi) as he talks about the factors to consider when it comes to increasing the leverage of your activities in your business, how a good strategy entails all players in the team using their specialties, and using the right metric to measure success.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:39) - There are many factors to consider when it comes to “what creates effect?” like the volume of activity, repetition, etc. There are also different kinds of levels of activity that Alex explains

(4:21) - A good fighting strategy uses different tactics and different advantages. It's about organizing the pieces of the players on the field and how well they play together which ultimately determines how good the team is

(6:45) - We need to understand that there are so many other layers that are required to win such as honing your special skills, how you can apply your skills in your area & amongst your team, and bringing other people to the team in order to win the game

(13:31) - When we move up the levels of entrepreneurship, we need to make sure that we're playing the right game and that we're using the right metric to measure our success.

(16:54) - You are lying to yourself and everyone else around when you say “no one can outwork me.” It’s about how you can leverage the activity of your team. One way to do that is to increase the leverage of your activities

(20:24) - Once you know how to do something, you will give out the activities in reverse order of your efficacy

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Oct 27, 2022
Starting From Zero | Ep 453
19:08

Desperation a lot of times leads to innovation. Today, join Alex (@AlexHormozi) as he talks about his experiences when starting out from ground zero, having a Plan B, and the kind of mindset you should have when starting out.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:24) - For Alex, it’s actually a good thing to have a Plan B especially if you’re like him who likes having contingencies. Sometimes there are unknowns that can mess with your Plan A

(3:03) - Alex started off his Plan B by learning how to sell. But even so, he still lost it all twice: when he had to pay his employee with all he had & when he was putting up Gym Launch

(10:44) - “I no longer have fear around money, and so it allows me to play the game differently.” You’re not actually earning more income, but the learnings along the way

(12:18) - In reality, Alex wasn’t actually starting from zero. Whatever money he made, he would use it as capital/investment for the next business.

(14:57) - For Alex, it’s been cash flow positive since day one with all his business (Gym Launch, Prestige Labs, Acquisition). But his mindset always thinks that he’s starting from zero. 

(16:45) -  The questions you ask dictate the problems you'll solve

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Oct 25, 2022
Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452
25:33

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)

There is a space choosing between to extremes, but keep close to the choice that is totally risk reversal. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about scarcity urgency on resigns, attracting low-quality leads, using the cohort method, and more. This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Vince Del Monte’s YouTube Channel!

Timestamps:

(0:47) - What the cohort method looks like, high-ticket coaching, and rolling urgency

(10:31) - Scarcity urgency for resigns: how are we going to maximize people renewing and upgrading?

(14:14) - What are some techniques for ascending people to the next level? Tip: downsell the upsell

(17:01) - When it comes to guarantees, what are ways to guarantee to not get yourself stuck in muddy waters aka attracting low-quality leads?

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Oct 22, 2022
Why You Should Consider Quitting College | Ep 451
39:49

If you had the choice to go back, would you go to college again? Or make your own path? Today, Alex (@AlexHormozi) shares with us the insightful talk he had with his 18-Year-Old about not going to college, giving him different perspectives on if he chose one path or the other. He also talks about the cost of college vs. the opportunity cost of going to college, choosing the path that gives you long-term success, investing in skills and learnings, skill-stacking, and accepting that failure is part of the process.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(5:04) - If Alex were to restructure the education system, the majors would be according to the departments of a business because those are the areas where you’ll be hired

(11:15) - Choose the path that will guarantee you long-term success. You might suck at the beginning, but that’s just part of it. The more repetitions you do, the less you will fail

(17:16) - Do what you love and hone that skill. Once you’ve perfected it, pass on your learnings to others who will benefit from you. The best people in the world are actually self-taught because they treated the world as their oyster

(21:29) - After deciding not to go to college, here’s what you can do: research and apply to as many companies as possible. You also want to let them know good reasons why you want to work despite lacking a degree. In between, invest in courses, mentors, etc. that will help you grow your experiences

(31:44) - You create your own access to these mentors because of your hunger to grow. With this, you have to understand that then you're gonna have some imperfect advice from some mentors and some might even say no to you. At the end of the day, make these mentors feel like their teachings were worth sharing

(36:44) - If you think about it, this is actually skill-stacking: there’s the skill of marketing, the skill of working the applications to get the interview, actually doing the interview, assessing the other person in the interview, onboarding and training these new hires, and manage them & continue to increase their performance

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Oct 20, 2022
This is How You Make 1 Billion Dollars... | Ep 450
14:33

What does it take to own a billion dollars? Just money? Investments? Hard work? Today, Alex (@AlexHormozi) shares with us the truth behind becoming a billionaire, the misconceptions around it, and how thinking in magnitudes in order to reach this goal will help you in the long run.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:15) - The first misunderstanding is that you don't make a billion dollars to become a billionaire. You own stuff that's worth a billion dollars to become a billionaire. Alex briefly shares what he used to think making 1 billion was all about 

(5:13) - If you want to be a billionaire, you can’t side hustle your way through it. Making 1 billion means you are working full-time. Alex shares how 1 billion is realistically made (spoiler: it involves profit)

(7:41) - If you want to become a billionaire, you must own something worth 1 billion dollars. Also, you need to think in order of magnitude when it comes to wanting to become a billionaire. You have to reverse-engineer your perspective

(9:19) - In order to make $700 million a year, you would have to: think of opportunities that are not limited by time, serve a big marketplace, have very high gross margins that will allow you to scale, & think on a very long time horizon

(11:34) - Let’s break it down simply: You don’t make 1 Billion dollars, you own it. Alex shares with us the math behind this idea: “I just made $120 million off of a 15 million original investment.

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Oct 18, 2022
Testimonials, Lead Generation, and More… (with Emmanuel Abolo) Pt. 2 - Sept. '21 | Ep 449
19:08

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)

Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about what would Alex do if he were given a 2nd chance in his entrepreneurial journey, asking for referrals and testimonials, and the six different channels used in lead generation. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Emmanuel Abolo’s YouTube Channel! 

Timestamps:

(0:43) - When it comes to selling the offer, how do you include bonuses, and other upsells or downsells during your sales call? How do you avoid them saying “I’ll think about it”?

(3:24) - With your current wealth or current state, how would you approach yourself if given the chance to go back in time with the things you know now?

(6:46) - How do you handle clients asking for testimonials or references when they’re approached with a new offer?

(9:18) - How do position your agency for high-paying clients?

(11:21) - Can you elaborate on your 6 different channels of lead generation? What do you feel about organic markets?

(16:12) - So you have other books coming out about Lead Generation, Money Models, etc. After all these books, what would be next for you in the future?

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Oct 15, 2022
Building A $50 Million Business with Nose Strips | Ep 448
16:12

The brand is a reflection of what a person desires to be. Today, Alex (@AlexHormozi) talks about how he would create a multi-million dollar business using nose strips, the directions he would take to market the product, how he would help solve the problems of his potential market, and how brands should look deeper into satisfying the desires of their customers.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:48) - If Alex were to create a brand from scratch, he would get into the nose strip business for these reasons: high-gross margins, it’s “sticky”, and it helps improve people’s health. He would also heighten the branding element to have motivational words to serve as a reminder for people of what they want to be 

(5:11) - Moneywise, this is what would happen if Alex were to create this nose strip business: Buy pricing and packaging the product (along with some upsells) reasonably, he would end up with make $16 gross margin on a $20 product and would make $80,000

(8:10) - If you develop a manufacturing capacity that creates the word that someone wants on the nose strip on the spot, it could triple the value of the product because it’s unique. And if you include an influence campaign, for example, you’d be making 40% top line

(10:25) - All that being said, this potential nose strip business could be worth between $40-60 million. Other than health, this would be a very motivational brand. It can target multiple markets from entrepreneurs to moms. It reminds you of the person you're trying to become, the character traits you're trying to embody.

(12:35) - You should angle the brand towards your audience, and not about you. Alex shares the story of The Garlic and the Ham and its lesson: you have to give people what they want in order to give them what they need

(15:39) - People will vote for brands that they believe in because it tells them the things that they want to believe about themselves

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Oct 13, 2022
I Don't Read Books... I Study a Few | Ep 447
11:16

Jack of all trades, master of none… but better than a master of one. Today, Alex (@AlexHormozi) talks about why he prefers not to fall into the trap of reading 1 book every week, how he approaches education generally, and why it’s also better to learn as you’re doing the thing rather than read about it.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:20) - Alex shares with us why he doesn’t read books every week and instead reads during “targeted seasons”. When we're thinking about education in general, the one thing that you will need is discernment to determine what thing you need to learn next

(3:11) - 99% of the things Alex has learned were from doing it. Books, seminars, Masterminds, etc. will give you the context of where you’re deficient, but not solve the deficiency itself

(5:13) - As Alex was figuring out all the skills he wanted to learn, he realized one thing: most people try and think that they have to figure out the first thousand steps before they take the first one. When in reality, you have to be the one to take the 1st step 

(7:32) - As part of his learning process, he even worked for others for free in order to learn from them on a day-to-day basis, and actually apply what he’s learning in real life

(8:42) - During seasons in his life, if Alex wants more context on an industry that’s when he’ll read or learn about it and expose himself to people who can broaden his thinking and think in bigger increments

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Oct 11, 2022
Selling High-ticket Offers (with Emmanuel Abolo) Pt. 1 - Sept. '21 | Ep 446
24:55

(Disclaimer: This interview was recorded over a livestream. We apologize in advance for the quality of the audio.)

It's more about embracing change and about being flexible in terms of the goals that we set. Today, join Alex (@AlexHormozi) as he guests on Emmanuel Abolo’s YouTube to talk about convincing people to say yes to your high-ticket offers, how the grand slam formula can be applied to any kind of business, and trying to solve every perceived problem of your market. This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Emmanuel Abolo’s YouTube Channel!

Timestamps:

(1:11) - “Maybe I should switch my niche and I’ll get clients” - How does that exactly NOT solve the problem of client acquisition? 

(5:17) - How do you usually overcome that particular mind challenge you face of convincing people to pay you a lot of money?

(9:31) - How can you guarantee results on the relationship marketing that’s dating family marriage? How do you transfer that same guarantee to those kinds of markets?

(11:58) - When it comes to qualifying the avatar that deserves your grand slam offer, how did you make that work for any kind of business? 

(18:27) - When it comes to market efficiency, in order to avoid going backward how do you switch or plan around your offers every year?

(21:28) - In your book, you said to solve every single problem listed down. But what if I have over 800 problems? How does that affect your market overall (especially if you’re trying to solve each problem)?

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Oct 08, 2022
What I Realized About Mentorships | Ep 445
15:01

A great mentor will make sure you’ll move ahead in the path, even if he gets left behind. Today, Alex (@AlexHormozi) shares with us an eye-opening perspective about mentors and mentees, what the purpose of mentors are in our lives, and the true meaning of “passing it on”. Is there a mentor in your life that comes to mind?

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:14) - When you have a first teacher that teaches you the basics, then you have a more advanced teacher later, it doesn't mean you should bad mouth the first. Every mentor prepares you for the next one.

(2:41) -  Over the years, Alex had realized that he was only able to become better than them because they gave him a head start

(8:34) - Mentors should realize that the mentees should surpass them. If they do, it is a sign that they have taught them well. We need to make a new definition of success of a teacher which is students surpass the teacher.

(10:40) - “Give away the secret, sell the implementation with your business” Alex explains this quote & tells us he wants to not only leave the lessons he’s learned but help others in the process. He wants everyone to be successful too.

(12:48) - “Because it feels worth it. It feels like it's not just me trying to do this for myself. It's me trying to do this for a lot of people (...) once I figure it out, I'll be able to help a hundred people cheat code their way through it”

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Oct 06, 2022
3 Steps That Will Double Your Profits in 8 Weeks | Ep 444
26:50

When something becomes more expensive, people perceive its value in a higher way. Today, Alex (@AlexHormozi) talks about the steps he did in order to make over $5 Million in 8 weeks, why doubling your price is the best option to choose, and explains these steps using a hypothetical scenario at the end of the episode.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:21) - Imagine a business genie that can grant you 1 wish to grow your business: Double the number of customers every month? Double the price with the same number of customers? Or Double how long the customer stays? Which would you choose?

(3:54) - Alex dives into what would happen if you chose option 1 and option 3, these have good results. However, if you really want to double your profit, Option 2 is your best bet: double the price. This is what Alex also did for his business. 

(6:36) - One change that Alex and his company did was they looked at the entire marketplace that they were selling a similar service to theirs, they did nothing but add  50% to the price and changed nothing about the product. Because of that, more people bought.

(8:09) - Pricing is very interesting because it’s very tied to emotions. A lot of people are very afraid of raising the price because they don't wanna break it.

(9:55) - Alex deep dives into the 3 Steps to doubling your profits: use the Van West Store Pricing Survey, communicate the results internally to the team, then communicate the price change to your customers. 

(21:38) - Alex walks us through his hypothetical business on how he will double the price using the 3 Steps

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Oct 04, 2022
The Business Formula: Acquiring Customers Profitably, Goal-hitting Offers, & More…(with Tanner Chidester) Pt.2 - Aug '21 | Ep 443
24:19

If you never quit, then you won't fail. That's the prerequisite of entrepreneurship. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how to acquire customers profitably, the formula, mindset, and models that he uses to achieve this success, and touches on topics about seeking family approval, etc. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Tanner Chidester’s YouTube Channel!

Timestamps:

(1:17) - Was there a pre-existing formula that Alex put his business into? Or did it just happen with the thought of “how can we get these leads without paying them?”

(6:54) - What are things that can be different where you don’t have to market so hard & the meaning of “if your company isn’t growing, it’s dying”

(9:50) - Alex shares his thoughts for those who feel like their family or loved ones do not support their goals and what to do about it 

(15:00) - How Leila Hormozi greatly impacted Alex’s life in many ways, what Alex’s day-in-the-life looks like now, and his future steps

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Oct 01, 2022
The Millionaire Morning Routine | Ep 442
15:45

Is your routine really productive for you? Today, Alex (@AlexHormozi) talks about the question that many people keep asking him: his “Millionaire Morning Routine”. He talks about how this routine should actually be done in reverse, the implications of having this kind of morning routine, and why understanding productivity and leverage is important when creating your own routine.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:16) - The issue is we have to define what “productivity” even means. Instead of thinking of the perfect morning routine, think of the worst morning routine possible, the least effective. 

(3:08) - The “Millionaire Morning Routine” is heavily generalized. It entails that all millionaires do this routine. Instead, we should be focusing on the fact that you are committed to doing the things you said you’d do.

(5:27) - We need to start getting into the thinking process around outcomes because most people spend most of their time doing things. We need to leverage all the opportunities and tasks on our plate and see what degree of leverage they have 

(7:43) - You order your tasks in order of the leverage that they have. Alex shares an example of this. In short, the act of entrepreneurship is simply consistently making these trades of “What can I buy my time back with?”

(10:55) - Things to remember: check if adding certain tasks to your list makes you productive & how much leverage you’re getting from that work. You have to do the work rather than avoid it. 

(14:40) - To be productive first, you wanna maximize your personal amount of time that you're working and make sure that you’re working on the right stuff.

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Sep 29, 2022
This is Why No One Believes Your "Authority" in the Industry | Ep 441
13:26

Do you walk your talk? Or are you just saying that? Today, Alex (@AlexHormozi) talks about how there are so many people who about things they haven’t even done themselves which results in painting a false image of authority, and why being completely honest with your intentions from the get-go and documenting your process is better in the long run when you’re trying to leave your mark in the industry.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:48) - The common reason that people are not experiencing growth with the brand and authority they wish to build is that they’re putting their lading against the wrong wall.

(3:00) - It’s very difficult to deliver theoretical knowledge on business without having proof or evidence to support your claim. It’s better to be straightforward in saying that you might not be the best but you’re sharing what worked for you

(5:12) - the idea is that we need to change the way we talk and what we talk about. It’s all about the change in language. Rather than talking about general concepts, share the depth of your experience to make sure that your assumptions are valid across the sizes of businesses

(7:20) - At the end of the day, it all boils down to talking about things that you have the authority to speak over. One way to do it is to document your journey and take note of your progress

(9:40) - Another perspective to consider is the “audience intention”. Why are you speaking about this topic? You have to be very mindful of this because humans are exceptionally good at sniffing out intention. Your intention is something you cannot fake.

(11:43) - The real value added for the service is the implementation, the accountability, the troubleshooting, and the perspective from which to solve the problem

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Sep 27, 2022
Fear of Losing, Finding High-Level Employees, and Simplifying Offers (with Tanner Chidester) Pt.1 - Aug '21 | Ep 440
21:26

The only games worth playing are games that you can continue to play. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how the role of having general business acumen can contribute to general business success, how pain can be used to feel success, and how to simplify your offers in such a way that they're both compelling, easy, valuable, and get people to buy them. This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Tanner Chidester’s YouTube Channel!

Timestamps:

(1:40) - Years of knowledge and mistakes along the way helped inspire Alex to write his book & finding high-level people to hire 

(4:32) - How to know you’re asking the right questions to experts and the efficiency of working 2 days a week as a millionaire 

(8:22) Does having a strong business background contribute to your success? And the scariest moment of Alex’s entrepreneurial journey 

(10:56) - The trend of successful people running away from the fear of being a loser or disappointing their family, and how Alex’s perspective grew from many influences (i.e. experience, people, etc)

(14:01) - The natural tendency for people to make things more complicated than it should be and the litmus test to know if you’re adding too much into the offer

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Sep 24, 2022
Cold Outbound Sales Magic | Ep 439
12:15

You're letting people know one-on-one about the stuff that you sell. Today, Alex (@AlexHormozi) talks about how you can possibly leverage referrals and affiliates, an interesting story about cold outbound sales, and how you can profitably grow, even if you're capital constrained.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:56) - Oftentimes, using the cold outbound strategy is getting affiliates then affiliates to customers. Getting affiliates are more affordable because they are worth more than a single customer. Alex shares a story of two girls selling energy drinks at the beach.

(3:20) - Alex dives into the math of how much these two girls end up earning. He discusses the cost of shipping, the product, the labor, etc. 

(4:28) - This is where having a very good product is so important because if you can give a can away for free the thing that you sell & know X percent of people will buy again, then you have an incredibly viral product.

(7:21) - Marketing always works. It's just a matter of how efficient is it. The problem is it's hard to reach every single person in the world. Since it's a matter of efficiency, we need to have benchmarks such as LTV, and CAC ratio (cost of acquiring a customer). 

(9:13) - Cold outbound strategies can work for any business. You can use it for direct-to-consumer business and other ways like door-to-door, emails, direct mailing, etc. You're letting people know one-on-one about the stuff that you sell.

(10:14) - A big thing to consider is looking at the ideal cash flow of acquisition, meaning in the first 30 days, the customer, we wanna be able to make back the cash that it costs us to acquire them.

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Sep 22, 2022
How to Sell "Ghost" Products Strategically | Ep 438
13:45

Gain their trust by selling what you (don’t) have. Today, Alex (@AlexHormozi) talks about one of the most powerful sales tactics he’s been using: Ghost Products. He dives into how he was able to discover this idea, how to apply it, and how it’s a concept on diming imaging admission that you can do as a salesperson to gain the trust of your customers.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:07) - Alex shares a story about how he was able to “sell” a product he didn’t have after running out of stock. Rather than saying no to the customer, he gave her recommendations to replace that item and gave her further instructions.

(3:59) - Selling “Ghost Products” ended up becoming a powerful sales tool to gain the trust of his customers. You also need to know the difference between manipulation and help: intention. 

(5:38) - Gain the trust by giving away the low-margin stuff and then keep the high-margin stuff for yourself.  Also, give someone a vision of what their life's going to be like when they're experiencing the benefits.

(8:14) - This strategy is also an opportunity to offer your upsell with prescriptive closes. Also, we want to figure out ways to associate the usage of the product with something they're already doing.

(10:35) - It’s also important to introduce the problem you’re trying to solve for your customer if they don’t buy the product. They need to be reminded of why they came to you.

(13:11) - If you can get this moving at the end of the day, the goal really as a salesperson is to move to their side of the table.

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Sep 20, 2022
“Tiny Market, Big Money” & Common Entrepreneur Mistakes (on Foundr Stories) Pt. 2 - Feb '22 | Ep 437
20:11

And if you give more than you take, the marketplace will always reward you... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about some of the common mistakes that are happening in the entrepreneurial space, break down the concept of “tiny market, big money”, and how you speak, think, & approach scenarios and situations are going to predicate how successful you are in any endeavor you do.  This is part 2 of the interview. 

Check out the episode on Foundr Stories’ YouTube Channel!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:04) - What is the “tiny market, big money” process (aka finding niche markets that are overflowing with cash)?

(4:22) - How to manage 100x-ing your prices and acquiring more clients

(6:13) - If there’s one thing you want people to walk away from all the education things you’re doing, what would that be?

(9:24) - In terms of mindset,  what gives you the ability to sell (i.e. the skills you have to be a better entrepreneur)? Was this acquired or something innate to you?

(15:03) - What are some of the biggest or most common mistakes you see entrepreneurs doing in the space, especially in 2021?

(17:51) - Alex answers some rapid-fire questions about money, where he sees himself in 10 years, etc.

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Sep 17, 2022
How I Handle Bad Things From Happening | Ep 436
11:57

Sometimes, a change in perspective can alter how you live your life. Today, Alex (@AlexHormozi) talks about how we should manage the circumstances or the conditions that come to us, the three different scenarios that he uses to create and destroy meaning in his own life, and how changing your perspective dictates the way you play the game. 

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:09) - Growing up, there are interpretations of adults that we think are the facts of life when it actually wasn’t. We end up having to unlearn these concepts as we grow older. 2 tools we should use to dictate what is good or bad are time & volume. 

(3:30) - Volume: We should try to think of circumstances like the weather, some days will be sunny while other days will rain. Either way, you need both scenarios. It’s just a matter of how you view the weather.

(4:32) Time: How much will this situation matter to me 10+ years from now? If you think in time horizons you relieve a lot of pressure in your life. 

(8:38) - A lot of times we inflate the micro importance of things. When in reality, they aren't important at all and we just choose to make them meaningful. Be aware of the levers of meaning that exist.

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Sep 15, 2022
Mastering Wealth through Reciprocity, Time, & Sacrifice | Ep 435
15:29

Wealth is based on the fundamental unit of money. Money is a foundational unit of time. Today, Alex (@AlexHormozi) talks about how mastering wealth is rooted in how you master your time and money, the 3 traits that the ultra-successful share with one another, and how other factors such as reciprocity & sacrifice should matter in your journey to success.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:00) - You can’t force reciprocity in your direction by just jamming so much Goodwill down someone’s throat. When it comes to your business you have to be able to consistently and always have more demand than you can fulfill.

(3:35) - You want to be able to provide more value to the customer than how much they pay for your help. Ask yourself “how can we provide so much value in excess?”

(5:01) - Leverage means the ratio between inputs to outputs in a system (ex. inputting time or money). The game of business to aggregate wealth is to play with higher amounts of leverage over one thing. 

(6:03) - Master your time in order to master your money. The 2 components to mastering time are the micro and macro perspectives.

(10:21) - The three things that made people successful and ultra-successful are having a superiority complex, massive insecurity & fear of failure, and impulse control. Alex goes in-depth on each trait.

(13:18) - “Why were you willing to sacrifice so much?” The better question to ask is “why are people not willing to sacrifice anything?”

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Sep 13, 2022
Hard-wired Entrepreneurs, Grand Slam Offers, & More... (on Foundr Stories) Pt. 1 - Feb '22 | Ep 434
22:37

I prefer to be dealing with tremendous demand and fixing operational problems rather than trying to generate demand... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about whether or not entrepreneurs are hard-wired or born that way, becoming a billionaire, grand slam offers, and more! This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Foundr Stories’ YouTube Channel!

Timestamps:

(1:01) - How Alex got his 1st job, “hard-wired” entrepreneurs, and where he got his inspiration to write his book $100M Offers

(6:18) - The reason why Alex wants to give everything after he dies, aspirations to become a billionaire, and the “how” to become one.

(11:22) - What comes next after hitting the billion goal and do software companies make you a billionaire faster?

(17:13) - Why the “offer” is so important in doing business, and the steep learning curve to earning over $2 Million a month

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Sep 10, 2022
One of the Biggest Mistakes I See Entrepreneurs Make | Ep 433
10:25

Don’t bite off more than you can chew. Today, Alex (@AlexHormozi) discusses a common mistake that entrepreneurs do when it comes to taking on more opportunities than they can handle, the parallel between lifting weights and doing business, and why focusing on one thing at a time will give you the best results than dipping your feet into many ponds at the same time.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:56) - The parallel between lifting weights and business: if you go above your strength level it becomes too risky. Adding weight to the bar is the complexity in the business. Whereas simplicity oftentimes is what scales.

(3:32) - Entrepreneurs tend to make the mistake of putting on shoes that are too big for them to fit. You might be going for something that is way too advanced. Ask yourself first, “What problem are we solving?”

(5:11) - Alex shares a story about a friend who offered a lot of services at the same time and why this will cause more harm than good

(7:08) Another big mistake entrepreneurs do is they try to solve their business growth by globbing as many different things as they possibly can. You distract ourselves from the core business opportunity 

(8:37) - Alex shares the time he made the mistake of globbing at too many opportunities, what he learned about focusing on one thing one at a time, and how repetition plays an important role

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Sep 08, 2022
I Made Podcasts For 5 Years Before It "Hit" | Ep 432
12:13

You just have to keep on showing up… Today, Alex (@AlexHormozi) talks about his journey in creating this podcast, why consistency is the root of how your presence online will get noticed, how using time horizons in hitting a certain goal greatly helps, and all about the importance of committing.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:41) - Ever since Alex started his podcast, he never missed out on showing up to create content. You have to figure out how to communicate. You are learning how to teach, how to entertain, and how to present. 

(3:14) - If you think in days, the time's gonna pass no matter what. But if you can think in decades, when you’re making goals, it'll show that you were thinking that way.

(4:27) - Moral of the story about Alex’s friend: you have to commit to the action. Make the action the goal, not the outcome. The more you commit to the action after a decade, it shows that you’re the type of person who is incredibly patient and diligent.

(7:58) - from the book Atomic Habits: “. Every winner and every loser have the same goals (...) Your goals don't make you unique. It's the activities that you do that make you unique.”

(9:41) - If you can separate the activities from the outcome, you can focus better on the actions. If you can change to this perspective, it will change your life. It'll decrease your emotional ups and downs.

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Sep 06, 2022
Niches & Opportunities, Decision-Making, and Repetition (on Omar Elattar & The Passionate Few) Pt. 2 - Aug '21 | Ep 431
27:54

Everyone sabotages themselves simply based on expectations. Today, join Alex (@AlexHormozi) as he guests on Omar Elattar & The Passionate Few’s YouTube to talk about the importance of picking the right niche, the decision-making framework that he uses when confronted with hard choices, and the value of volume in repetition in skill development.  This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Omar Elattar & The Passionate Few's YouTube Channel!

Timestamps:

(1:03) - How Alex packages the deliverables, questions on ad spend, and the importance of having a niche when it comes to opportunity

(10:19) - The decision-making framework Alex uses in dealing with hard choices, and the importance of putting in the work

(23:16) - Do you think that the ultimate thing to sell is something that helps people make money?

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Sep 03, 2022
How I Would Invest $1000 If I Were In My 20's | Ep 430
21:14

You have to duplicate before you replicate. Today, Alex (@AlexHormozi) shares with us a very simple but effective mindset shift when it comes to where you should be investing your money, what you should look for when getting mentors, and the long-term benefits of skill stacking.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:01) - The moment you decide to invest, your belief in wanting to make more income actualizes

(3:25) - To provide value to the marketplace and solve problems for other people is how you will be able to make money…here’s why

(7:48) - The 1st and 2nd step to investing is saving as much money as you can and taking the access between what you earn and what you need to live on, and you invest at an increasing your earning capacity and you do that over an extended time horizon

(10:46) - When it comes to finding credible people to learn from, look at those who’ve been there (who have loads of experience) & shift your expectations on what you’ll learn from them. You have to duplicate before you replicate 

(14:16) - You have to start measuring progress in terms of skills before you can measure it in terms of dollars. View it as bricks being laid out to form a bridge

(17:59) - As you keep on learning more skills, they will stack exponentially and you start to grow. Even your pay and compensation are going to increase dramatically

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Sep 01, 2022
The 5 Phases of Content Marketing | Ep 429
23:29

No one starts by being amazing. Today, Alex (@AlexHormozi) talks about the five phases of content marketing, the objectives you're solving for each of these, and how to provide meaningful content to your audiences. Sometimes it’s about showing up no matter what, even if it means slow progress.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:43) - Here are the 5 Phases of Content Marketing: Create & post, Consistently Post, Reliably Post on All Platforms, Regularly post, and Repurpose Your Content.

(4:10) - Keep in mind 2 most important rules: there’s no such thing as too long, only too boring & “quantity over quality”. Alex dives into each objective of the 5 phases.

(12:04) - If you're doing the 3rd - 5th phase, the objective is to generate new customers vs. the 1st & 2nd phase wherein you are generating leads

(17:56) - The lever on what you talk about depends on how good you are, which is tough to self-analyze. Just because you call yourself an expert, doesn't make it true. Make content that not only educates but also keeps people interested to want to know more

(19:04) - The biggest picture and the underlying question that Alex always try to answer is “Why should this person listen to me? And why is this worth their time?” & why you shouldn’t lie to yourself

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Aug 30, 2022
The Entrepreneur Within, Gaining Momentum, & More (on Omar Elattar & The Passionate Few) Pt. 1 - Aug '21 | Ep 428
32:13

At the end of the day, we only have so much decision-making power. Today, join Alex (@AlexHormozi) as he guests on Omar Elattar & The Passionate Few’s YouTube to talk about his path from employee to entrepreneur, how fitness has been incorporated into his business, and how they optimize systems to scale a business. This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Omar Elattar & The Passionate Few's YouTube Channel!

Timestamps:

(1:40) - Where did the inspiration of “entrepreneur Alex” stem from?

(4:51) - Plans after college & gaining momentum, investing for the first time, and practicing consistency

(12:17) - Alex’s fitness vs. business, constantly reviewing systems, & the 1st gym that started it all

(22:18) - The idea that helped Alex begin his acquisition journey, meeting Leila, and the progression of selling

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Aug 27, 2022
3 Tactical Ways to Immensely Grow in a Service Business | Ep 427
09:10

Advance your way to the top with these tactics! Today, Alex (@AlexHormozi) talks about one of the fastest ways to make a tremendous amount of money in a service business by looking into the 3 different categories that fall under this umbrella. He also talks about how looking at your business through this perspective can help you get to the top faster than you think (which has been clearly seen with his portfolio companies’ growth!)  

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. 

Timestamps:

(2:09) - The 3 categories of products you can sell: Products/widgets, services, and access 

(4:09) - When you’re thinking about your products and services, one of the easiest things to make it more valuable is to think “how can I add some sort of x?” For ex., adding a service component, etc. 

(5:56) - The 6 different categories of different types of things that you can have in your business

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Aug 25, 2022
10 KEYS to a TERRIBLE Business Partnership | Ep 426
10:10

Sometimes terrible can be a good thing! Today, Alex (@AlexHormozi) talks about how using inverse thinking to see if your partnership is actually more terrible than it seems, and how to ensure you’ll be picking someone who is the perfect fit for you and the company!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:51) - Reason #1-5: Knowledge, time, and money are disproportionate as well as expectations and having no agreements 

(5:44) - Reasons #6-10: Give away everything, being misaligned in 3 things: mission, value, and vision, & your lifestyles are different 

(7:42) - summary of all the reasons to have a terrible partnership & the 2 frameworks behind them

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Aug 23, 2022
Having What It Takes, Escalation, & the Boring Work (on Driven CH with Albert Preciado) Pt. 2 - May '22 | Ep 425
26:11

What is one question you repeat to yourself over and over again?  Today, join Alex (@AlexHormozi) as he guests on Driven CH's YouTube with Albert Preciado to talk about how to win big, how he scaled their social media to almost 2 million audiences in under two years, and how to understand the control, freedom, and these relations to the entrepreneurial growth in business. This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Driven CH's YouTube Channel!

Timestamps:

(0:52) - Paying for experiences that cost more & if Alex can tell a person has the traits and what it takes to win big in five minutes

(5:15) - Do you think it’s important to physically have a certain look that gives you a unique identity?

(11:05) - Alex’s behind the scenes when making content, doing the boring work, and his game plan for his social media growth

(17:03) - Selling companies for millions, a typical day at acquisition.com, and their company’s escalation

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Aug 20, 2022
I Gave Away $2M and I Wasn't Happy... | Ep 424
13:59

Are you truly aligned with your values? Today, we go back to when Alex (@AlexHormozi) talked about the time he donated a large amount of money and why he didn’t feel happy about it after. He dives into how finding meaning or purpose in life greatly exceeds some material aspects of your life and the values you choose to live with will give you the ultimate fulfillment in the end.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:38) - A lot of times, Alex wants to do things because he wants to find meaning

(3:23) - How do you create and destroy meaning in the things you work on? 

(4:36) - We question all of our beliefs, except for those that we truly believe in

(6:03) - After having created meaning or fulfillment, you ask yourself, “Is this meaningful?” “Do I get fulfillment from this?” 

(8:13) - The way that we choose to live is according to these values. We make decisions in alignment with those values we uphold

(10:31) - The idea of legacy, when we die, passing on wealth can ruin people

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Aug 18, 2022
The SIMPLE Managerial Framework That Changed My Business | Ep 423
11:40

Communicate the expectation. Today, Alex (@AlexHormozi) talks about the reasons why your employees are not doing the tasks you’re asking them to, and the process of how to turn things around using the managerial framework he’s come up with. Once you hit all the peaks of the framework’s triangle, you’re on the right path!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:10) - Alex's simplest framework: if you want somebody to do something and they do not do it, what do you do?

(2:38) - Reason #1: they don't know that you want them to do it

(4:27) - Reason #2: training, which is, do you not know how to do this thing? Let me show you…

(6:17) - Reason #3: incentive is motivation. Do they want to do the thing? If not, they might be unmotivated.

(9:16) - Knowing internal and external motivations within your company or team

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Aug 16, 2022
Fear, Envy, and Barriers to One Billion (on Driven CH with Albert Preciado) Pt. 1 - May '22 | Ep 422
27:21

Suffering isn’t a prerequisite for success. Today, join Alex (@AlexHormozi) as he guests on Driven CH's YouTube with Albert Preciado to talk about the things that we're afraid of and whether they use us or we use them, and how to focus on one path for an extended period of time to achieve the goals that are unreasonable in everyone else's eyes, but not your own.  This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Driven CH's YouTube Channel!

Timestamps:

(1:33) - Do you have to be in a bad situation to be motivated to get out of it? Do you think the outcome of your life would’ve been the same without Leila?

(7:42) - What was the biggest lesson you’ve learned and knowing what you know now, would you have had more money? & What do you think stops people from focusing on one thing to get to a billion? What’s your take on others envying you?

(19:33) - Getting to know Alex more: how many times he works out in a week, his eating habits, thoughts on drinking, and does being healthy contributes to his success? 

(24:12)  - Do you have any fears? Do you ever have some kind of fear of being broke again?

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Aug 13, 2022
I Told Myself I Was Wealthy Til' It Became True | Ep 421
12:57

I chose to stop giving "trauma" power. Today, Alex (@AlexHormozi) talks about the three things that shape your character as an entrepreneur and the one factor between these three that plays a major role: your self-belief. He also talks more in-depth about the importance of having self-belief and how your perspective can easily change that.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:50) - The most powerful things that change our behavior and our character are the stories we tell ourselves

(2:59) - Alex also had the character traits. He just needed to improve with the belief he had with these

(4:13) - And so you can be more advanced than your belief than you are on your skills

(7:31) - Your identity's fluid. You need to be able to change your identity and your character traits based on what the business requires if you want to grow

(10:08) - if you make affirmations into arguments that you make with yourself every day, then those become things that will change who you are.

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Aug 11, 2022
$100M Offers: E-commerce Edition | Ep 420
13:18

Give them an offer so good they’ll feel stupid for saying NO: E-commerce edition! Today, Alex (@AlexHormozi) talks about how his $100M offer framework not only works with a traditional sales pitch, but also for E-commerce! What?! Yes, you heard that right. He dives into how each of the 4 variables of his framework applies in every aspect of E-commerce through clear and simple examples.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:30) - The variables in the value equation create purchasing decisions that get people to value something in order to buy it because they value it in excess of the price tag

(3:19) - Scarcity, urgency, guarantees, and bonuses: how these variables can apply to E-commerce easily. Let’s take a look at Amazon…

(8:28) - These four variables, do even more to increase the value equation in your favor so that you can sell more stuff

(11:55) - So the question is, what's the job to be done? What are we trying to do? And then everything else is going to fall down from there

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Aug 09, 2022
Scaling Your Businesses with This $100M Offer Strategy (with Greg Hickman) Pt.2 - Sept. '21 | Ep 419
29:03

All it takes is an offer they can't say NO to! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about guarantees within sales and marketing, creating high-ticket sales, and strategies that bring your business on the path to longevity. Grab your pen & notebooks, and list down all these golden nuggets! This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Greg Hickman's YouTube Channel!

Timestamps:

(0:58) - Implementing the quick win strategy

(3:37) - Can I have high-cost clients or do they all need to be low-cost? 

(7:34) - Determining which service/product should be front-end & what a consumable looks like to a coaching agency

(14:03) - What will a guarantee do for your sales and marketing?

(19:55) - The most surprising thing agency owners do & when we should introduce continuity in your business

(25:47) - What are business owners doing nowadays

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Aug 06, 2022
The #1 Persuasion Hack That Can Make You Millions | Ep 418
13:43

Strong convictions precede great actions. Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team. Tip: it's not based on skill, but based on heart. 

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:52) - The way that you talk about the products that you have will indicate the level of conviction that you have. The best salespeople are true believers.

(5:54) - The belief in the conviction was so strong in the salesman, that it overcame the fears and the doubts of the prospect.

(6:01) - With proper training, practicing communication, and building that self-belief, you can strengthen your conviction

(9:07) - Fix the mojo of your sales team, get them to believe & remind them to believe. "We need to be reminded more than we need to be taught."

(10:25) - The difference between helping someone for your own interest vs the interest of others

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Aug 04, 2022
This is Our Competitive Edge | Ep 417
16:45

Too many lenses can make you to go blind. Today, Alex (@AlexHormozi) talks about acquisition.com, their portfolio company that does $100 million a year, and their core values that serve as a guide for anything and everything they do. He also talks about how things that are "true and innate to you" can help structure your core values and that you don't always have to have many of them to run successfully.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:26) -  The brain, heart, and real conversations that happen in order to make the business grow

(3:52) - From an overarching perspective, the way to come to values is to look at what are the non-negotiables.

(5:15) - Values themselves need to be ideally said and having an unimpeachable character

(11:39) - Having candor, how you can't make progress without feedback, and competitive greatness

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Aug 02, 2022
Double Rates Without Changing Your Business Model (with Greg Hickman) Pt.1 - Sept. '21 | Ep 416
26:06

... And make it DOUBLE! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about compelling ways to increase prices, get making your business more scalable and profitable, get more clients to say yes and have them to do things that they can't say no to, and more! Buckle up for this roller coaster of takeaways! This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Greg Hickman's YouTube Channel!

Timestamps:

(2:07) - Why Alex is not a fan of the "agency model"

(6:16) - Millionaire vs. Billionaire Mindset

(10:34) - One channel, word of mouth vs. paid media

(14:09) - Doubling rates and what it takes to effectively instill them

(21:26) - The equation behind serving your audience

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Jul 30, 2022
Why I Chose to Disappoint My Dad | Ep 415
14:55

Are you living the way you want or by someone else's rules? Today, Alex (@AlexHormozi) talks about something more personal. He dives into his relationship with his father, the impact this had on his entrepreneurship journey, and how he managed to break free from the expectations set on him, ultimately making a name for himself.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:50) - The idea of disappointing his dad and the constant need to seek validation felt like death

(4:27) - Legacy is something that isn't really important in Alex's eyes, it can leave heavy expectations

(7:24) - Alex's father did not seem to support the things he wanted to do for himself

(10:50) - "This is not the life I want to lead. I am not happy doing this every day. I would prefer to not be alive if this is what my life will be."

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Jul 28, 2022
2 Types of Business Risk | Ep 414
18:04

It's risky business, people! Today, Alex (@AlexHormozi) talks about the top business risks that are made by many new entrepreneurs, show you how each risk works (with different scenarios played out), the best ways to approach these, and how the wealthiest figure out ways to play the game in new ways where they can't lose.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:48) - There 2 major types of risk and the two big costs when you're making these risks

(4:17) - And one of the hardest questions in entrepreneurship, is "when do I pivot?" "When do I keep pushing?" "When do I keep persevering on this idea?"

(7:09) - Understanding Idea risk vs Execution risk, especially for new entrepreneurs

(11:22) - The wealthiest people in the work eliminate risk, they know how to control it.

(15:14) - Change the way you think about risks - look at all the opportunities instead of taking the negative assumptions

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Jul 26, 2022
A Millionaire's Meaning of Life (on Charlie & Ben Podcast) Pt.2 - Sept. '21 | Ep 413
31:47

Make any product attractive! Today, join Alex (@AlexHormozi) as he guests on the Charlie & Ben Podcast to share his advice on selling products people would want to buy, finding the right team, Aristotle, and his relationship with Leila! This is part 2 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Charlie & Ben's Podcast on YouTube!

Timestamps:

(0:50) - How to market a product like weight loss

(7:09) - How to hire the right employees

(24:51) - The meaning of life according to Aristotle

(26:56) - A soul mate is n=1

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Jul 23, 2022
The Biggest Mistake That Stopped Me From Getting Past $30M | Ep 412
12:42

Some mistakes can be right under your nose! Today, Alex (@AlexHormozi) breaks down the mistakes that businesses make that cause them to plateau, how to deal with negative word of mouth, setting modest expectations, and more! Note: don't trade the short-term sale at the expense of the long-term brand.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:39) - Walk through a logical outline of what happens in a business & the three logical eventualities that will occur in the business that will rob you of your margins.

(4:44) - How to combat the three eventualities and understand the importance of sequences

(7:56) - How can we create a customer experience and/or a customer success team who can start tracking things like time to value?

(10:23) - We want to increase the discrepancy between expectations. This helps lessen negative word of mouth

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Jul 21, 2022
The Reason You're Not Successful | Ep 411
14:55

Do you know you’re making the same mistakes over and over again? Here’s why… Today, Alex (@AlexHormozi) talks about how he consistently generates leads, the key piece that he was missing in multiple different platforms, the multiplicative effect, and the importance of volume.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:47) - do the boring work, do what matters most first, and the equation involving volume, skill, and time

(4:10) - Alex shares two stories on when he realized how important volume actually is

(8:48) - The multiplicative effect and how it helps you see results quick

(10:41) - the importance of skill for development and repetition

(13:55) - How the equation mentioned is actually multiplicative and not additive

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Jul 19, 2022
Turning Insecurity into Motivation (on Charlie & Ben Podcast) Pt.1 - Sept. '21 | Ep 410
36:25

It’s all about the mindset! Today, join Alex (@AlexHormozi) as he guests on the Charlie & Ben Podcast to share his advice on money mindset, using money as a measuring stick, how to turn insecurity into motivation as fuel for the pursuits that you have, and more! This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Charlie & Ben's Podcast on YouTube!

Timestamps:

(1:13) - The Diminishing Returns of Money

(7:31) - Millionaire vs. Billionaire Mindset

(11:40) - Why anyone can be top 1%

(16:19) - Turning insecurity into motivation

(22:55) - Alex’s business equation

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Jul 16, 2022
Why I Don't Follow My Feelings | Ep 409
09:10

How do you redefine the terms? Today, Alex (@AlexHormozi) shares with us why he chooses to not follow his own feelings, beliefs vs. assumptions, and how your mindset is heavily tied with your emotions that can influence the way you perceive and live life itself.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:13) - People identifying with their beliefs vs. assumptions 

(5:18) - Living life the way you want to live it can heavily influence your mindset

(8:37) - How are you able to get out of difficult situations in your life?

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Jul 14, 2022
When to Decide to Start Spending Money | Ep 408
18:51

What does value mean to you? Today, Alex (@AlexHormozi) talks about how he was able to live on $0 Income for 3 years growing my business through a framework that kept him grounded and being able to spend on things that you value rather than meet society’s expectations.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:01) - From sleeping on the gym floor to slowly learning about the income-to-expense ratios in his life

(4:59) - Business expansion, marriage, and setting priorities on expenses

(10:51) - Cashing money when they needed to, de-risking, and the goal of material wealth

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Jul 12, 2022
A SUCCESSFUL STRATEGY That Can 10X Your Money! (with Evan Carmichael) - May '22 | Ep 407
29:41

The best people are attracted to the best opportunities. Today, join Alex (@AlexHormozi) as he guests on Evan Carmichael’s YouTube to share about our mindset towards creating content, leveraging opportunities, and most importantly why it’s important to show up as yourself.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Evan Carmichael's YouTube Channel!

Timestamps:

(2:18) - Creating valuable content & giving back to your audience.

(7:41) - Expectations of Alex’s dad & the mindset of growing your money 10x

(16:22) - Process of finding the best team & the willingness to be unapologetically you

(23:16) - Frameworks that Alex lives by, staying on the good side of life, etc.

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Jul 09, 2022
Here's Our Criteria for Investing in Companies | Ep 406
12:52

They made a list, and they’re checking it THRICE! Today, Alex (@AlexHormozi) shares the 3 criteria he and his wife Leila use when they are looking into investing in companies, how these indicators greatly help their screening processes, and "what is the value of the company based on the potential opportunities?"

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:29) - The 1st criteria is “the number of potential units sold”, the 2nd is “what is the potential profit I can make from this service?”

(4:56) - the 3rd criterion is “the supply-demand or competitive dynamics of the landscape” & Alex gives a scenario where all 3 criteria are being used

(7:20)  - Alex’s rule of thumb: when doing any kind of service-based business, it’s good to have an 80% or higher gross margin

(9:59) - this is why using TAM is not a good indicator of the potential size of a company 

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Jul 07, 2022
Get a Raise Using This Thinking Method! | Ep 405
18:55

What does “value” mean to you? Today, Alex (@AlexHormozi) shares how you can increase the amount you’re getting paid by using “inversion thinking” and gives scenarios of how each of these variables influences pay.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:48) - Introduction to inversion thinking and the variables that influence pay. The 1st variable is “provide little value"

(8:44) - The 2nd variable is “how much we ask for” or “how much we negotiate”

(11:11) - The 3rd variable is “competitive landscape / competitive dynamics” OR  “supply or demand for the job to be done” 

(14:17) - The 4th variable is “the type of opportunity that you are pursuing in terms of the overarching umbrella of business that you were working for”

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Jul 05, 2022
The Hormozis: Love Logically and Go All In (on Lifestyle Builders Podcast) - Sept. '18 | Ep 404
20:42

Is it possible to balance both your work and love life? Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak on the Lifestyle Builders Podcast with Tom & Ariana to share how they hit it off as business partners at first, and how their relationship eventually deepened as spouses. They also talk about how there are actually many similarities in principles when it comes to business and romance!

Check out the episode over on the Lifestyle Builders Podcast YouTube Channel!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:23) - From business to life partners, their communication, and routine 

(8:49) - The concept of “loving logically”, and business being their life mission

(13:48) - Managing expectations, roles, etc. with your partner both in business and in life

(17:50) - Key takeaway from Alex and Leila’s marriage 

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Jul 02, 2022
This is How You Build a Brand - Keynote Pt.2 | Ep 403
28:36

Quality over quantity! Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about the heart and soul of building a brand and the mistakes that some people aspiring entrepreneurs tend to repeat when starting out on creating content. This is part 2 of the talk.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:25) - There are two frame shifts that have to happen: “Here’s What I Did” vs. “Here’s What I Should Do”

(5:59) - You can become a niche-specific authority rather than being generic 

(13:46) - You gain more authority by saying “I don't have authority to speak on that.”

(18:14) - It’s actually more beneficial to “give away your secrets, sell the implementation” in your content. This is how you build a brand

(21:51) ​​- Talk about what you really know, your specialty Your individual thing that you have experienced & that no one can challenge your truth

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Jun 30, 2022
Let’s Talk Content Creation - Keynote Pt.1 | Ep 402
27:04

Why should I listen to you? Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about how he was able to grow over a million followers in his audience within six months through tactical advice and practices in creating content. This is part 1 of the talk.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:30) - Alex shares a quick background on himself and begins with Module 1 of the talk: “Why did I do this to begin with and why you might think it’s a good idea”

(9:22) - The beginning of Alex’s YouTube and content creation journey 

(15:15) - Module 2: How invested do you need to be in creating content and the content creation model: Test, Record, Inject, Contextualize, & Distribute

(23:08) - Observations after putting the content creation model into practice

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Jun 28, 2022
Finding Mentorship, Business & Marriage, and More! - Fireside Chat Pt.2 | Ep 401
44:56

Finding the right mentors, Business & Marriage, decision-making processes, etc. Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&As on business, and give really awesome insights & advice. This is part 2 of the chat.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:40) - What are your points of view when it comes to spending time and money on getting mentorship, coaching, and education generally?

(4:44) - Backstory of Alex and Leila’s marriage, how it started, balancing every aspect of their lives around each other, etc. 

(15:27)  - Who are the people that you look up to when it comes to being avid learners? Where do you get these mental frameworks? 

(22:10) - Some incorrect advice that you hear, fast-tracking in terms of honing your skills, cultivating patience as an entrepreneur

(37:48) - Principles, learnings, and decision-making process when it comes to personal branding

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Jun 23, 2022
Breaking the Glass Ceiling in the Industry - Fireside Chat Pt.1 | Ep 400
44:04

Glass ceilings, boring work, and more! Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&As on business, and give really awesome insights & advice. This is part 1 of the chat.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps -

(1:38) - If you were starting over today with the landscape today, what are some things that you would do differently than you did when you first started like areas you would focus on?

(5:55) - What are the areas that people are most often struggling with and the solutions to those problems to break them, going past that mile, etc.?

(15:23) - Doing the boring work, how does culture in the company evolve, perspective on hires, and advice on hiring the best people, and when to hire

(34:30) - When is the best time to hire someone as a “duplicate” of yourself, and skills that should be focused on honing

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Jun 21, 2022
The Truth? I Struggle with My Pride | Ep 399
12:55

My goal is to die with no secrets. Today, Alex (@AlexHormozi) opens up about his continuous battle with his pride, the events that made him reflect about his ego flaring up, his mindset on what to do next time his pride gets in the way, and of course help others who are struggling with the same feelings. Even pride can get the better of us when we least expect it.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:02) - Alex shares a story on the two times his aura came off in a way he wasn’t aware of

(3:55) - Pride or Ego has been a continuous struggle that Alex faces until now

(6:07) - Remind or have a self-check with yourself to stay grounded if you know the situation might trigger your ego

(10:09) - Pride isolates us and can make us feel alone, and it never goes away no matter how hard we try. We need to learn how to control it

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Jun 16, 2022
Make up to $75,000/hr with These 10 Lessons! | Ep 398
21:36

Are you ready to up your money game? Today, Alex (@AlexHormozi) talks about the 10 lessons you can start doubling the amount of money you earn per hour, dives deep into each factor, and why time is the most important ingredient of this money-making formula.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:04) - The first 4 lessons: Few things matter a lot, size of your share of the pie matters more than its shape, big things take time, branding + reputation 

(8:24) - the 5th, 6th, and 7th lessons: Simple skills fancy fails, emotions are the enemy, and level 10 only attracts level 10 opportunities 

(13:07) - the 8th, 9th, and 10th lessons: Time is the most important ingredient, anything multiplied by 0 is still 0, and sell what the customer wants

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Jun 14, 2022
Past Mistakes that Almost Ruined My Reputation | Ep 397
08:28

Rewrite yourself, for yourself. Today, Alex (@AlexHormozi) talks about a pivotal experience when he was fresh from high school, a really good piece of advice he got from someone close to him, and how he was able to turn around his perspective on self-improvement.  

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:24) - Fresh from high school, Alex thought he could change his ways. But he didn’t know it was going to get worse from here

(2:28) - His dad gave him an ultimatum and a very good piece of advice about reputation

(3:51) - Alex proved that he was capable of change, no matter how long it might’ve taken 

(6:14) - Changing your mindset to “What version of me do I wanna be?” and always seeking self-improvement 

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Jun 09, 2022
I Followed an ANTI-ROUTINE that Made Me MILLIONS | Ep396
12:36

No, no, and NO! Today, Alex (@AlexHormozi) talks about how a simple change in mindset helped him follow an “anti-routine” and resulted in being more productive with his time, knowing his priorities, and getting millions! 

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:40) - Introduction to how Alex started his “anti-routine”

(3:12) - Always remember that two things CAN NOT be equally important. You have to start saying “NO”.

(7:14) - Alex started doing some tactics that massively changed his life-changing phone number, stopping going to events, etc. 

(10:19) - Setting your priorities will ultimately guide you. If you know what your priorities are, then saying no to everything else will come easy

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Jun 07, 2022
Why Starting A Software Company is a Terrible Idea | Ep 395
13:18

Just stick to your game, and nothing else. Today, Alex (@AlexHormozi) talks about why it's not always rainbows and sunshine when thinking about starting a software company, how the industry is a highly competitive space, and why many entrepreneurs who try starting end up failing hard.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:35) - You have to be either incredibly skilled or know how high stakes the risks are if you want to get into starting a software company

(4:00) - The future value of a company is based on a discount applied between future sales now and the day the company dies

(7:41) - Most of these “software” companies never get bought because the people behind them have no idea what they’re doing and they don’t understand the industry

(8:46) - Advice? Stick to your game. Figure out more ways to serve your customers, run ads, expand, etc. 

(12:17) - If you actually solve the problem and put a lot of time and effort, you’re going to love everything you do for your company

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Jun 02, 2022
Labeling, Suffering, and the Human Condition | Ep 394
17:02

Our minds make meaning, we determine what's meaningful or not. Today, Alex (@AlexHormozi) talks about the importance of labeling and persuading using the mind and why it's the most powerful aspect of our minds, and how this can affect our personal lives and our business.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:29) - Why labeling is one of the strongest power of the mind

(5:03) - The problem with labeling and connecting experiences to bad things

(7:05) - Teach yourself to listen for language patterns

(9:31) - Change your expectations on what being a human means

(12:45) - We must agree on the terms first

(14:20) - Suffering and bad times are actually good for you

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May 31, 2022
How to Identify How Wealthy Someone is Going to Be | Ep 393
09:23

Let's go for gold! Today, Alex (@AlexHormozi) talks about the two ways how to identify someone who is going to be wealthy in the future and how you can align yourself with these character traits.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:37) - The 1st way is the concept of a “measuring stick”. An example would be “How many houses will it take to build this?” - the bigger the value of the unit of measure, it’s a sign that this person is going to be wealthy

(4:34) - The 2nd way is “measurement around time”. These people act on a micro-scale level (speed - “How much can I get done today?”) and at a macro-scale level (longevity - “How long will it take to reach the goal?”)

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May 26, 2022
Selecting Exceptional Salespeople | Ep 392
12:05

Only SELECT the best of the best. Today, Alex (@AlexHormozi) talks about the essential steps to hiring exceptional salespeople for your team, tips on recognizing talent, and how much of a difference it can make to your team! 

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:18) - Alex’s first encounter with an exceptional salesperson in his team. It was his first day on the job and he already closed a sale without having to train him.

(3:47) - During the recruitment process, take some time to filter the interviews. Set a standard and this will help you recognize the talented ones, don’t settle for “good enough”.

(5:44) - Keep in mind as well the factors to consider when looking for exceptional salespeople: if you can afford their pay and possibly looking at those who are already working with a different company.

(7:41) - Selecting salespeople is more than just the training, it’s about pointing them in the right direction. Training is just to remind them of how good they already are.

(10:39) - By setting a higher standard of selecting exceptional salespeople, you are able to get rid of this who are dragging the team’s performance down. 

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May 24, 2022
Why LTV's Are Important In Business | Ep 391
14:40

I don't know what an LTV is. Today, Alex (@AlexHormozi) talks about the different ways you can calculate your company's LTV and why this is an important aspect to know about your business.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:00) - You should know one of the most important metrics in entrepreneurship and I'll give you three different ways you can calculate it

(7:49) - Once you have the basics down, here is a deeper look into the concept of using LTV to project

(11:23) - If you can fix the churn and you want to get your business to $1 Million a month then here are three ways they can get there

(12:59) - How we approach business problems in Acquisition.com

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May 19, 2022
Avoid Hearing "I left my Wallet at Home" During a Sale | Ep 390
09:03

Ask if they have their ID on them, this will show you what you need to know. Today, Alex (@AlexHormozi) talks about how to avoid tanking a sales pitch and getting the "I left my wallet at home" excuse. Hint, setting the scene and building trust is key to a successful sale.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:44) - How to set up a sale to avoid hearing " I left my wallet at home"

(2:00) - Build their trust by grabbing their ID and giving it back.

(3:44) - Remind them of the sale, and ask them to pull out their phone.

(6:53) - Ask them if they are sure they still want to push through.

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May 17, 2022
Why Unicorn Closes are Great | Ep 389
08:42

Unicorns exist in business! Today, Alex (@AlexHormozi) talks about what unicorn closes are and what makes them so great! Learn how to achieve a perfect unicorn sales close scenario for yourself!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:58) - What is close, to begin with?

(1:39) - Controlling your tone is important

(3:35) - The unicorn close

(5:32) - 2 awesome follow-up questions

(6:17) - It's normal to ask questions after they say "No"

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May 12, 2022
Why You Should Stay Poor to Succeed | Ep 388
24:27

Take advice from poor people on how to be rich! Today, Alex (@AlexHormozi) talks about the 28 ways to stay poor and how these ways can help drive more success for you.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:58) - What is “Inversion Thinking” anyway?

(1:53) - Ways #1-9 - Start tomorrow, blame your circumstances…

(5:47) - Ways #10-18 - Tolerate mediocrity, prioritize looking rich over being rich…

(13:21) - Ways #19-28 - Repeat your mistakes, assume you are always right…

(22:04) - The power of inversion thinking when it comes to taking advice from poor people

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May 10, 2022
Why You Should Buy on Margin | Ep 387
09:16

Borrow more til' the day you die and not pay taxes! Today, Alex (@AlexHormozi) talks about getting 1% loans and 0 taxes! This is called buying on a margin. Learn about the risks of buying on a margin here! Always remember, to ask your questions and seek the answers.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:18) - How do you get loans on margin?

(3:47) - Ask the question and seek the answer.

(4:28) - It's not all sunshine and rainbows, there are risks.

(6:57) - Debt is a version of risk

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May 05, 2022
Why Looking for the Right Founder Is Important | Ep 386
13:04

The right founder will take YEARS to build something BIG! Today, Alex (@AlexHormozi) talks about things to look out for in founders. Your judgment of character plays a big role and can be challenging, learn some tips and red flags to watch out for here!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:13) - The three elements when looking into a company: who are we serving, how’s the business structured, and who is the founder 

(3:08) - The four biggest red flags to take note of when you’re looking at a company’s founder

(7:47) - Start becoming more aware of what’s happening with your company and stop being ignorant

(10:49) - Don’t make decisions when you feel emotional. It will save you from making terrible decisions

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May 03, 2022
How to Sell a Business | Ep 385
41:15

Win negotiations before you even start them! Today, Alex (@AlexHormozi) talks about the steps and the process he learned from selling a business in order for you to know what to expect and what to look out for in order to get the best deal for your business.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:13) - My process of selling businesses

(4:28) - Phase 1: Prerequisites

(12:01) - Phase 2: Find a banker or broker

(20:09) - Let’s start the process

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Apr 28, 2022
Why Incentives Can Get People to Do What You Want | Ep 384
10:15

Being a good entrepreneur and leader ATTRACTS good outcomes. Today, Alex (@AlexHormozi) talks about how you can get people to do what you want them to do through incentives. Learn how to properly decide on what incentives and punishments you can implement to gain success.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:45) - How you can get people to do things you want them to do through incentives.

(2:21) - The plus and minus on how to properly give incentives.

(4:54) - Incentives drive behavior! However, punishment makes them avoid doing what you want them to do.

(7:06) - Positive feedback makes performance improve.

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Apr 27, 2022
Why It’s Okay for Friendships to End | Ep 383
13:48

People stop rooting for you the more you become successful. Today, Alex (@AlexHormozi) talks about why it's okay for friendships and relationships to end while you're in the process of working towards your goal. People come and go for a reason, and as time goes by, new people will come in and fill the vacuum those people left behind.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:24) - Falling out of touch with friends who support you until you become more successful than them.

(4:20) - It's best to choose with who you share your decisions and success. Choose your relationships wisely, and make sure there is a positive exchange in your relationships.

(7:34) - Losing friends throughout your journey is okay. As time goes by, other people will come in and fill the vacuum that the other people left behind.

(9:20) - If you grow, you change. It's natural, the choice is yours whether or not you want the relationship to continue.

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Apr 26, 2022
I Hate Things That People Never Stop Buying | Ep 382
14:03

Create a product that people will never stop buying! Today, Alex (@AlexHormozi) talks about one of the biggest profound takeaways he had when he sold his company and the criteria they look at now when buying companies.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:33) - The biggest takeaway in creating fortunes was to only sell things that people do not stop buying

(4:33) - A customer surplus is when you are getting far more than what you pay for. This is when you create a higher value than the price offered, leaving people wanting to buy more and more.

(7:39) - The 3-step process companies should go through when creating a billion-dollar unicorn company: Getting enough promotion out, optimizing the product, delivering more value to your customers

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Apr 07, 2022
How I Made My First Million | Ep 381
32:19

Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:41) - How I was spreading myself too thin, hitting rock bottom, having to start with a clean slate

(7:22) - When the bad news hits, the funds were being held, and having no choice but to move forward

(16:52) - Getting out of the deep dark hole of our expenses, but it wasn’t getting any better from here. It was starting to get worse 

(20:28) - Switching gears with how to run the business, writing up the sales page, the beginning of our redemption, and the birth of Gym Launch

(24:22) - How telling this story illustrates one thing: the foundation you set is going to build the peak of the pyramid that you want to build.

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Apr 05, 2022
DUI to $3M | Ep 380
13:48

Within 12 months, life went from 0 to 100 real quick. Today, Alex (@AlexHormozi) talks about one of the most pivotal moments in his life that took him from a head-on collision with a DUI & no money to his name to having $3 Million in profit and not knowing what to do with it.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:21) - What my life looked like prior leading to my DUI, and how the lack of making decisions might’ve killed me

(7:20) - The lessons taken away after that key moment were to not be afraid of calling certain decisions even if might let some people down and prioritize where to focus your attention.

(9:24) - Two major themes from this story: Most people don’t regret doing things and you have to be confident with the decisions you make

(10:54) - Going all-in with Gym Launch and the decisions that were left to move forward

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Mar 31, 2022
Downsell Your Upsell | Ep 379
06:44

Give people more…for less! Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:35) - People don’t want a recurring membership or service, they want an outcome. Sell the continuity.

(2:59) - People will always notice the cash flow more than the price. Give people more than what they’re buying for less. 

(4:31)  - The more you raise the quality of your prospects, the more you raise the quality of your product.

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Mar 29, 2022
Branding vs Direct Response | Ep 378
18:27

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:37) - Difference between Branding vs Direct Response and why not knowing the difference can lead to your business failing

(3:19) - Your branding can be a potential opportunity for maximizing value. You are reinforcing people to share stories about your brand rather than asking for immediate action from them

(6:16) - It’s very rare to find a massive “Direct Response” company these days. A “direct response” marketer is aggressive, while someone who focuses on branding will take time to market

(9:32) - Give people the words that describe your brand rather than trying to redefine it yourself. What you say about your brand should align with how people think about it

(13:43) - Most people in the “direct response” space are relatively young. The problem with this is that there aren’t enough older people to pass on their advice

(15:48) - Goodwill compounds faster than revenue. The more you give, you are creating a higher value with your audience. They will gravitate toward you without even asking because of the trust that was built

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Mar 24, 2022
First 5 Hires As You Grow | Ep 377
11:32

Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:45) - The first two hires you get are those who will assist in administrative roles and customer service roles. They will help you with repetitive tasks. The third person you get is someone who is skilled in sales.

(3:45) - The fourth will assist you with promotions and marketing of your business while the fifth hire is a bookkeeper to help manage your finances.

(5:40) - The process of entrepreneurship is always buying back your time in order to spend on higher-level activities, and add more value to your added time

(7:41) - Whenever you start a business, you incur debt. This debt can come in many ways: life, financial, management, etc. You have to strategically plan which debt you can incur in order to pay it back properly

(10:04) - The two major frameworks to takeaway: hire in reverse order of value that you are providing and be mindful of the type of debt you are incurring.

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Mar 22, 2022
Be. Do. Have. | Ep 376
15:02

“What would Jesus do?” Today, Alex (@AlexHormozi) talks about how your behaviors, activities, and mindset lay out the path to your goal and the person you want to become.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:26) - Winners and losers both have the same goals. What makes them different are the behaviors and activities they commit to reaching that goal 

(5:24) - When you want to become a certain type of person, ask yourself “what would this person do?” You become who you aspire to be by applying their actions, and behaviors, and creating deep long-lasting changes

(8:20) - Doing the actions of the person you want to be will reinforce the thoughts you think about yourself. Give yourself the evidence of the person you want to be 

(12:34) - As you level up in your life, you change the person you compare yourself to. Constantly asking yourself “what would this person do?” helps you become more grounded in reaching your goal

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Mar 17, 2022
Picking Your Niche | Ep 375
14:06

You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps

(1:27) - Most people get the wrong idea about picking a niche because they have no knowledge about the niche itself

(5:34) - It’s very difficult to pick a niche when you haven’t actually had the experience or done something in that niche

(8:41) - Your career is built on a foundation. If you try to skip a step, you’ll get nowhere. You have to endure the years you put into the niche, even if it takes a while

(11:09) - Putting time and effort into growing the business or getting into the niche is more important than reaching the top quickly. It respects the game and shows how passionate you are

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Mar 15, 2022
Time Horizons | Ep 374
22:42

Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:09) - Rich people sell…Wealthy people hold. Wealthy aim for long-term goals while rich people aim for short-term goals

(4:27) - Marketing: we want to get people to buy so that we can figure out how to continuously improve the product, not just sell.

(10:30) - Employees: be patient when it comes to the hiring process. Find people who are more skilled than you, who will contribute to the growth of the business, and not just say they’re “good enough” to get

(14:42) - Relationships with others: Look for relationships that are fruitful rather than convenient. You want to choose people in your life that will be there for the long-run

(17:57) - Health: if it’s a diet or lifestyle you are not willing to commit to for ten years and more, then that’s not one for you. Don’t do something that isn’t “forever”

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Mar 10, 2022
Why I Sold | Ep 373
24:28

It takes one giant leap to change your life. Today, Alex (@AlexHormozi) talks about the story of why he sold almost all that he had in exchange for his time, energy, and headspace. He also talks about the obstacles he had to face when making this big decision.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:44) - There are five major themes to my story: why I sold, why I kept, the money story, my headspace, and the outcome of making the big decision

(5:54) - The story as to why I decided to sell almost all I had 

(9:06) - Why I decided to keep just one of my businesses and what I wanted to focus on

(18:04) - Getting back the opportunity cost of my headspace, time, and energy

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Mar 08, 2022
Most Businesses Are Worthless | Ep 372
16:21

No one wants to buy a job. Today, Alex (@AlexHormozi) talks about why most businesses are considered worthless, the actions you need to take to bring more value, and making your business sellable.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:23) - Most small businesses do not have value. They are not businesses, but actually jobs. You are not bringing more value to the business

(6:25) - Hire people that will help you run the business like a well-oiled machine. In order to call it a business, lessen taking the reigns by hiring people who are skilled in the positions you have.

(8:50) - If you only care about the money and not the value you gain, you aren’t looking at the business in the long-term aspect. You will burn yourself out by not properly structuring the business and the people you need to help you

(11:11) - Businesses are worthless when they try to sell to everyone, the owner spreads himself too thin by not hiring the right (and enough) people, and not making the business sellable

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Feb 22, 2022
How To Deal With Haters | Ep 371
12:09

Copying is a form of flattery. Today, Alex (@AlexHormozi) talks about dealing with backlash, copycats, and how to rise above these kinds of situations.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:31) - When people backlash or copy your business, never let it get the best of you for this will ruin your business. If you look at the situation from the other’s perspective, you’ll be able to predict their actions

(3:58) - No matter the circumstance, haters and copycats are just the subset of you. They focus on you, not their audience. Use this to your advantage to get louder about your purpose. Never acknowledge their presence and stoop to their level

(7:00) - Between you and the haters, you have the higher ground. They are envious of your business because it is successful and desirable which is why they end up copying and giving backlash

(8:58) - The truest guide that you can use whenever faced with haters  is “What values do I want my life to exude?” Align your actions with your values and never act out of spite or malice

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Feb 17, 2022
Who To Hire First | Ep 370
08:17

Gain more money by spending less time. Today, Alex (@AlexHormozi) talks about the kinds of people should hire first when you are scaling your business, what to look for, and how to make the most of your time.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:10) - At the start of your business, you might not know what you're doing. The way to determine who to hire next is the area with the lowest cost of activity, but the highest percentage of time

(4:15) - Hire someone who can either help you with administrative work or assist in customer fulfillment. These two areas in your business take up the most time

(7:07) - As you go up the ladder and help with making decisions, these first hires should help bring you the most amount of money in the least amount of time

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Feb 15, 2022
How Many Products Should I Have | Ep 369
10:43

How would you like to pay? Today, Alex (@AlexHormozi) talks about how to maximize your revenue by narrowing down the products you sell and a little sales trick that will involve focusing on payment methods rather than the product list itself!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:59) - Simplify your product listing to two things and maximize the payment terms instead. Customers look at how much a product is worth more than how many options are available

(6:51) - Let your sales team focus on one main product to sell. This gives them more clarity and focus on structuring the offer properly when they are with customers. 

(8:29) - Focus your attention on the main product/s you’d like to sell and maximize the payment options. Change the idea from “Which will I buy?” to “How would you like to pay?” The more payment options you have, the higher the conversion rate

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Feb 10, 2022
How to Make friends with Billionaires | Ep 368
08:16

Build bridges, not burn them. Today, Alex (@AlexHormozi) talks about the five rules he lives by when he networks with others. His last two golden rules are surefire ways to grow relationships that are long-term.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:57) - Rules 1-3: Whenever you introduce yourself to someone, remember their name, get their info in a fun or casual way, and always provide unsolicited value to them first. You want to earn their respect and let them know your care

(4:33) - Rule 4: Always say yes to the first ask. They will only ask you once, accommodate them as much as possible

(6:01) - Rule 5: Never ask for anything. People will assume you are using them or their resources. Let them be the ones to offer their help on their own

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Feb 08, 2022
If You're Going To Pitch, Pitch Hard | Ep 367
11:34

Either you sell or you don’t. Today, Alex (@AlexHormozi) talks about the time he bombed at a pitch, his takeaways from that moment, and understanding the value of going all in and not going halfway.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:16) - When you are presenting or pitching, it’s either you sell or you don’t

(4:37) - Whenever you feel like you are in an extreme moment of embarrassment or anger, you are in hyper-learning mode to remember this moment. Ask yourself “what will I learn from this?” 

(7:08) - Don’t take shortcuts. Even if the action might seem repetitive, always give your all. 

(9:29) - The difference between big and small businesses is that they don’t understand the concept of goodwill. There is an opportunity to provide value to your audience. Give rather than ask them.

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Feb 03, 2022
Ownership To CEO | Ep 366
10:13

OWN the company, not RUN it! Today, Alex (@AlexHormozi) talks about the difference between being an owner vs. a CEO of the business and the advice to take in order to sell the company and get the freedom you desire.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:49) - Learn how to structure the business in such a way that the moment you sell it, it can run on its own without you and enable you to have more freedom. If you are the CEO (and not the full owner) of the business, that means the company is still heavily reliant on you.

(4:46) - “Nose in, hands out”. In order to become an owner of your business, be there as an advisor rather than leading the team.

(6:58) - The company has to grow and innovate without your presence in order for you to call yourself an owner. Ask yourself “can the CEO you hired run the business without my help?”

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Jan 25, 2022
This Management Hack Took Me Years To Learn | Ep 365
10:19

Keep doing this mistake, and you’ll never reach your goal! Today, Alex (@AlexHormozi) talks about how this simple management hack he realized over the years has greatly helped him reach his goals, improve his management skills, and get his team to perform excellently. This piece of advice will definitely help you manage your team to do exactly what needs to be done!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:09) - Here’s why you’re not getting people to do what you want them to do: they aren’t motivated, they don’t know how to do it, and they don’t know what you want them to do in the first place

(5:10) - When you are setting objectives or goals, do not set this as the first step. What you should be doing is knowing what are the primary actions to take in order to reach that goal. Ask yourself, “what actions do  I take first in order to achieve the objective?”

(7:58) - From experience, if your goal is outcome-based then the actions you take are not important to leading to your goal

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Jan 20, 2022
The 3 Most Important Lines In Your Business | Ep 364
09:20

This is the golden ratio. Today, Alex (@AlexHormozi) talks about how the most successful framework involves only three important lines that will dramatically bring in more value and money to your company and the different combinations of these lines.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:30) - Almost every business follows these three lines: “how much you sell it for”, “how much value does the person get”, and “how much it costs you”

(2:56) - Here are some everyday examples of the different combinations that exist based on the levels they have

(6:49) - This is the golden ratio: find a way to provide something excessively valuable, that costs you almost nothing to make, and creates customer surplus. The more you follow this ratio, the more viral your business will become

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Jan 18, 2022
Our $10M Mistake | Ep 363
08:58

Time is money. Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how potential is always far greater than the constraint.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:20) - After passing two quarters, they still were not reaching the goal. No matter how many hires were added, the result remained the same 

(4:59) - They realized the problem: the tasks being given to their HR person were too time-consuming and because of this they were way behind. The system was flawed

(6:54) - The deeper lesson of the story: Sometimes we think we are solving the problem just by looking at meeting the goal and taking immediate action. What you should be doing instead is to go back a few steps and take a closer look at your system. Is it really maximized to its fullest potential?

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Jan 13, 2022
This Is How My Mentor Set Up My Wealth | Ep 362
14:31

Set yourself up for WEALTH! Today, Alex (@AlexHormozi) talks about the advice he got from his mentor on how to set up his entrepreneurship journey towards the path of success and wealth with insightful tips!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:12) - Analyze your decisions properly with these two things you can do with your money: either buy or lend and get interest. Here are three ways to decrease risk lending: Stack of capital, Transparency, and Liquidity

(3:00) - Take note of these four pieces of investment - Equity Growth, What is the yield?, Tax advantage, and preservation of capital

(5:17) - Lay out the foundation into buckets: Looking at indexes, multifamily real estate, cash/spec. These are a “preservation of wealth strategy”

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Jan 11, 2022
Active Business to Passive Income | Ep 361
11:07

Wealthy people own the right things. Today, Alex (@AlexHormozi) talks about his experience and what he learned in regard to turning an active business into a passive income. Listen in as we learn the mental framework that is needed in order to take two steps forward in the field of business.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:04) - You can make anything passive and you can make anything active but what is the better decision?

(2:22) - A walkthrough on how to do it and when to do it

(3:53) - This is the mental framework that took me a while to discover

(8:11) - Here is the big picture to turning your active business into a passive income

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Jan 06, 2022
Why I Don't Go Home For The Holidays | Ep 360
21:13

The beliefs that we truly believe are the ones we don't see. Today, Alex (@AlexHormozi) talks about why he doesn't go home for the holidays and the mindset that he has developed that has set him apart from his past. Listen in to find out what you need to do in order to elevate!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:59) - One of the reasons why I don't go home for the holidays is a lot of people haven't grown since I've left

(4:48) - The higher up we go in business the more intolerant we become of people to speak over you with an older version of you

(7:17) - The identity is so fluid, we can change in an instant which is why you have to identify the negative things you speak over yourself

(11:22) - How can we trick ourselves into believing what we need to believe in order to grow faster?

(17:06) - I want to be wiser and here is why

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Jan 04, 2022
Changed The Entire Gym Industry | Ep 359
14:32

Get them to care by showing you actually care. Today, Alex (@AlexHormozi) shares with us his story of how he solved the churn in the gym industry, and the process he did to achieve this goal!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:03) - Alex shares his backstory on where he was at when he was doing Gym Launch and the many struggles he faced during that time

(4:14) - Gathering a group of gym owners to have a discussion on what they do to provide customer surplus, stating the similarities and differences, and getting to the bottom of what needed to be focused on

(8:06) - These were the five factors each person in the group discussion was doing in their own businesses: accountability, feedback, community events, personalization, and consistency.

(11:33) - If you want to solve a problem in your respective industry, consult with experts, check if anyone has solved the issue, consolidate all your findings, and find out what is being done to solve these problems

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Dec 30, 2021
What I Eat | Ep 358
17:59

It's all about longevity if you want to play the game. Today, Alex (@AlexHormozi) talks about what he eats, and how the principles he applies to his diet can be applied to the entrepreneurial space!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:01) - Understanding the basic concepts of how your body worlds can help improve your diet: your body type and the body type you wish to become, levels of fat and muscle that need focus, etc.

(6:17) - Some diets might not be for everyone and here’s why: you think you removed something bad in your diet but you ended up replacing it with something worse

(7:13) - This is what you essentially need to know in order to work - how much calories are needed to eat, protein, volume, and what your body needs to reach your goal 

(13:14) - The secret to having the body you want for the rest of your life without cutting out what you like: The cornerstone is your proteins, control overeating, the different food combinations that work, and adjust depending on your goal

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Dec 28, 2021
F End Of The Week | Ep 357
10:58

It’s now or never… Not “later”. Today, Alex (@AlexHormozi) talks about how to change your team’s mindset to acting quickly on bottlenecks, and having a more sense of urgency and efficiency in order to improve your company’s system!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:30) - The gap between thoughts becoming a reality should be shorter. The more powerful we become, this is what creates success. You can improve your business here: It’s not how old the car is but how many miles it took.

(3:13) - Tune your team with this mindset: stop getting things done by the “end of the week” - the end of the day is better. You set the tone with how the company works, the people working, etc.

(7:44) - Speed is not time. It’s the actual hours it can take, prioritization, getting things done ASAP, etc. We sometimes delay tasks on purpose, but this small change can improve the growth of your business

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Dec 23, 2021
Managing Talent To Drive Higher Performance | Ep 356
08:58

All for one and one for all! Today, Alex (@AlexHormozi) talks about interesting ways to manage higher talent get good performance, and give your team purpose to feel like they’re also contributing to the overall growth of the business!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:06) - In order to drive higher performance, here are two things you need to consider: need better people and get them to work efficiently – psychological levels and compensation 

(3:50) - There are different ways to manage talent: the skills they have as they go higher and the level of compensation in every position

(5:36) - You get to set the goal every month for employees (autonomy). If everybody sets their personal goal aligned with the business, then a good sense of social pressure will push them to set higher goals

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Dec 21, 2021
How To Fix The Character Deficiencies In Your Life | Ep 355
18:38

Shame only exists in darkness. Today, Alex (@AlexHormozi) talks about how this mental framework he practices helps him overcome various obstacles, struggles, and inner fears in order to be the best version of himself!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:45) - The way to stop being addicted to something is to stop thinking about it. It implies how you see yourself. For example: if you overthink, you give anxiety more power. You need to own the power you have for yourself.

(6:09) - When you say “f happiness”, you are eliminating the meaning behind it, making the thought meaningless to you. Nothing can give you shame if you shed light on it. Shame loses its power

(9:06) - If you place yourself in this repetitive cycle, you’re putting too much thought into the problem. The only way to conquer it is to make it meaningless, make it not matter to you. 

(11:51) - Shame comes from the perceived thoughts by outside forces or how we think about ourselves. Inside our minds that we attack ourselves. One way to combat this is to face these thoughts and say “and?” - make it feel powerless

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Dec 16, 2021
The 4 Highest Value Skills That Exist On Earth | Ep 354
11:28

The more mastery, the merrier! Today, Alex (@AlexHormozi) talks about the 4 scarcest highest skills that billionaires practice, and how they can help you with many aspects of your life and bring wealth to your business!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:49) - The 1st skill is the ability to raise and multiply money. Getting money from others and growing it. The 2nd skill is the ability to capture and multiply attention

(3:53)- The 3rd skill is the ability to return time to other people with no cost to yourself. Making systems more efficient for your business

(5:50) - The 4th skill is the ability to influence the behavior of others at a mass scale with no cost to your ability to change minds

(7:47) - All the 4 skills are corollary to the 4 types of leverage that exist: 1st is the labor and actions of others towards your goal, 2nd is leverage capital, 3rd is being able to give people time back, and 4th is media (via the multiplication of attention)

(9:34) - Each of these skills compound in the long term with their exponential growth all together

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Dec 14, 2021
My Process For Making Huge Decisions | Ep 353
11:23

Mistakes love rushed decisions. Today, Alex (@AlexHormozi) talks about his decision-making framework process, how rational decisions are incredibly convenient, and how each decision we make affects almost every aspect of our lives.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:07) - We are always one decision away from changing our lives forever. Alex shares a story about the difficulties he was experiencing with making huge decisions

(3:18) - One of the key pieces on how we decide would depend on the hormones or happening within us. Emotions play a factor in making decisions. Identify your emotions right now and assess them carefully

(6:16) - Here’s how to be more rational with your decisions: get a good rest, be well-fed, and get some space away from the day-to-day activities in order to take a step back 

(8:51) - Once you create this environment, you want to make the decision from a place of needing nothing. Think you already have enough with you

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Dec 09, 2021
Why I Work | Ep 352
16:02

The hard work itself is the goal. Today, Alex (@AlexHormozi) talks about the journey he went through when he wasn’t doing anything for almost a year and what got him out of that rut in his life.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:33) - We wither without adequate challenge. When Alex removed the challenges in his life, he felt stagnant. Assess yourself on the question  “Why do I work?” 

(4:20) - Hard work is worth doing. We do not have values until they are tested, removing the thought of the outcome is the best thing, let’s focus that you are in the present

(7:07) - Seeking the opportunity to work hard. Make work the goal and this makes the process flow more steady

(9:30) - Give praise to ourselves based on our hard work and the work itself - it takes the power back in the world

(13:41) - If you are only motivated negatively, that is not “work”

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Dec 07, 2021
How To Sell Your Business | Ep 351
16:39

Let’s get down to business! Today, Alex (@AlexHormozi) talks about 4 ways to sell your company, how to negotiate deals, a financial vs. strategic buyer, and more!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:41) - How buying businesses work with Alex’s standards and criteria

(4:44) -  The 4 factors to take into consideration: Component of cash, What percentage we can sell our finance, bonuses of the company in the future, and understanding "roll-over equity" and the time we were offered

(7:48) - The pros and cons of each of these 4 factors

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Dec 02, 2021
Eye Of The Tiger | Ep 350
16:05

What drives you to be better? Today, Alex (@AlexHormozi) talks about the one trait that sets successful people apart from others and comparing yourself to a tiger, and how your motivation might not be coming from the right place.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:48) - The backstory of one business owner only giving his attention at his convenience. Sometimes when people reach their goal, they become complacent and lose that hunger to continue improving.

(7:35) - How hungry are you? How much effort and passion are you willing to put in order to achieve success?

(10:43) - If you know what to do, why aren't you doing it? Assess what is holding you back from continuing to improve and palace your attention there. How bad do you want it?

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Nov 30, 2021
Create Things That People Never Stop Buying | Ep 349
14:20

Buy, buy, buy! Today, Alex (@AlexHormozi) talks about one of the most insightful takeaways he had when he sold his business and the criteria they look at now when buying companies.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:14) - The key to creating a fortune through business is to sell something people will never stop buying

(3:53) - Optimize around this question: “What is the one thing I can create that people will never stop buying?” & “How do I structure it in a way that I give them the best value and want them to come back all the time?”

(4:25) - A customer surplus is when you are getting far more than what you pay for. This is when you create a higher value than the price offered, leaving people wanting to buy more and more

(8:04) - The 3-step process companies should go through when creating a billion-dollar unicorn company: Getting enough promotion out, optimizing the product, delivering more value to your customers

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Nov 25, 2021
Finding The Constriction In Your Business Will Lead To Growth | Ep 348
09:04

Make most of your time (and your money). Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how taking a step back to find the problem will help you see if your system is maximized to its fullest potential.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:36) - After passing two quarters, the company was still not reaching the goal. No matter how many hires were added, the result remained the same 

(3:41) - They realized the problem: the tasks being given to their HR were too time-consuming and because of this they were way behind. The system was flawed, there was a miscommunication in solving the wrong problem 

(6:18) - Try using a “Quad Marketing Calendar” in order to set up an acquisition process to get new talents. This will definitely help the business reach its goals more efficiently

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Nov 23, 2021
How to make a profit in 30 days with a credit card | Ep 347
09:44

Stacks on stacks on stacks! Today, Alex (@AlexHormozi) talks about a simple strategy that can help almost any business double their sales earnings into millions!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:44) - Client fund acquisition framework: from 0 to 2 million dollars per month and how Alex was able to use this framework on all his portfolio companies. 

(2:57) - Client-financed acquisition framework: get your customers to pay for all your marketing and acquisition costs. Alex tells us more about the equation

(6:59) - If you do the game this way, you’ll have unlimited power to acquire customers, grow companies without capital constraint, and making sales will never be the thing holding your company back

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Nov 18, 2021
You will stay poor if you don't understand this equation | Ep 346
14:56

You need math people! Today, Alex (@AlexHormozi) talks about the two most valuable equations you need, why you need math when doing business, having high-quality data,  and how these will help you make important decisions for the business!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:26) - Alex shows us the factors to be considered in this fundamental equation: number of new sales, lifetime gross profit per customer, and hypothetical max revenue

(3:04) - Alex explains the “Lifetime Gross Profit Per Customer” equation and what this implies when it comes to profit margin per sale and the equilibrium between the number of people buying and those who are not

(13:03) - How can we figure out to make money by getting this customer?

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Nov 16, 2021
Price to Value | Ep 345
08:34

Set yourself up for success with this ratio! Today, Alex (@AlexHormozi) talks about how the most successful framework involves only three important lines that will dramatically bring in more value and money to your company and the different combinations of these lines.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:53) - Almost every business follows these three lines: “how much you sell it for”, “how much value does the person get”, and “how much it costs you”

(3:19) - Here are some everyday examples of the different combinations that exist based on the levels they have

(6:28) - This is the golden ratio: find a way to provide something excessively valuable, that costs you almost nothing to make, and creates customer surplus. The more you follow this ratio, the more viral your business will become

Follow Alex Hormozi’s Socials:

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Nov 11, 2021
Service-Based Business | Ep 344
15:31

Serving with a smile! Today, Alex (@AlexHormozi) talks about 4 ways to package your service-based business and labor into a profitable one! Don’t miss out on his simple but very insightful tips!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:51) - The 1st and 2nd types of service-based businesses are “privately held chains” (owned end-to-end) and “franchising” (single model)

(3:32) - The 3rd and 4th types of service-based systems are “licensing” (involving Intellectual Property) and “software” (providing a service that can be done digitally)

(5:41) - Keep in mind, however, the advantages and disadvantages of these 4 types of service-based businesses 

(13:06) - If you’re thinking about scaling your service-based business, think about which of these buckets best suit you and which strategy makes the most sense

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Nov 09, 2021
Scariest Decision I Have Made | Ep 343
10:47

Small tweaks + big changes = lots of impact! Today, Alex (@AlexHormozi) talks about the 2 moments where he had to make a big decision in which one gain a lot of profit while the other…did not. It’s all about selling with conviction!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:19) - During this time, Alex had sent out a mass letter to customers regarding an increase in prices for the subscription along with a discount

(5:07) - Alex offered two weeks for free of this new service, but after the trial, the cost will be the new price. After a month, ⅔  of his customers stayed

(7:05) - In most cases, providing more value while charging a higher price in order to provide the higher value to the customer will make you more money. Reversely, lower value means no money  

(7:47) - What should I do with my prices?  Here are the 6 ways your LTV can increase: increase the price, decrease cost resell, upsells, cross-sells, downsells

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Nov 04, 2021
Make $3000 A Day With Hard Money Lending | Ep 342
11:21

Trust is the most valuable thing. Today, Alex (@AlexHormozi) talks about what hard money lending is, how this worked for him, and how investing almost $3000 per day gave him a lot of profit.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:40) - Here are some risk factors: “What if I don't get my money back from lending” & “How can I make sure to get the money back?”

(6:21) - Alex shares a story of a mishap that happened with funds between one of his clients

(7:35) - The more deals you do with someone, TRUST needs to become stronger. Trust is the most valuable name, which not everyone knows

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Nov 02, 2021
Analyze your business | Ep 341
11:36

Fools don’t use tools! Today, Alex (@AlexHormozi) shows us the variables and equations you need to analyze your business and how he got the two hardest numbers not everyone is able to have.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:22) - Alex shows us how this important equation works and the 5 variables included: number of sales per month, current revenue, price, lifetime value, and gross profit 

(9:54) - If you’re a business owner and don't know what your hypothetical max is, with your current model and numbers...you are gonna fool yourself and not see the weak points of your business

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Oct 28, 2021
Not Closing Sales | Ep 340
09:38

Believing is achieving! Today, Alex (@AlexHormozi) talks about why the script you’re using in your sales pitch might not be working, tips to improve your communication skills, and making others believe and trust you with your words.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:22) - Analyze your tone and cadence. You might be saying the right things, but you’re delivering the message the wrong way

(3:33) - Repetition is helpful. Keep practicing how you deliver your sales pitch. A great salesman never gets cold, they’re always on a hot streak 

(5:39) - Here are 2 ways to improve: become a master salesman through practice OR believe what you sell. Know your intentions. Conviction matters

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Oct 26, 2021
Reset the Bar | Ep 339
11:07

Advanced people never don't do the basics. Today, Alex (@AlexHormozi) talks about how two life experiences changed his view on business. Listen in to find out what they are and the mindset that you need for your business

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:03) - Alex's first & second stories created a massive shift in how he views business

(6:30) - When Alex thinks about this from a cultural standpoint this is what shifted for him

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Oct 21, 2021
Stuck In Your Business | Ep 338
08:43

Knowing what you lack is the first step. Today, Alex (@AlexHormozi) talks about how to analyze what might be missing in the way you think, or believe in the system of running your business, and help you get unstuck with your business with simple tips!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:16) - We might end up having a belief that’s incorrect, a skill deficiency, or a character trait that we’re lacking. If you want to succeed, you need all three

(5:22) - There are 2 other traits to look out for: Do you believe the product is helping? Do you think it’s helping others? We need to change our mindset from “self-centered” to “other-centered” 

(7:13) - Ask yourself “Is there an actual cap on my market?” It might even be you who has capped your skills, beliefs, or traits

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Oct 19, 2021
Never Listen to Your Parents | Ep 337
07:20

Sometimes, ignorance can be bliss. Today, Alex (@AlexHormozi) talks about why you shouldn’t listen to the advice of your parents or relatives. It might sound a bit controversial, but it’s not what you think...

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:54) - Sometimes, people who are close to us become our greatest critics. When you fail, it makes it easier for them to say "I told you so"

(2:08) - The only way to not guarantee your success is not taking the risk, to begin with. They don't have an accurate understanding of risk. The biggest risk is not doing anything at all!

(4:49) - Most people will oppose you most of the time because it is safer to do so

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Oct 14, 2021
Jacked or Shredded? | Ep 336
18:32

Consistency will always beat intensity. Today, Alex (@AlexHormozi) talks about conditioning your body at the gym has similarities to growing your business and how the total volume of work outperforms the total effort.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:00) - If you’re good at doing business and want to get jacked, you’ll be surprised that both of these aspects of your life have so many similarities

(2:51) - The weakest link in your business will be the constraint of the business. Just like the body, everything must have a balance. You can’t have one area that is the strongest 

(7:09) - In order for the skill to improve, mentorship and consistent practice are needed. Lots of people want to get things done fast, but you need to experience it to actually learn

(12:25) - There are many different working styles… Try to figure out what your motivator is! 

(14:35) - Those who have the passion for what they do will succeed, no matter how boring the repetition can get. A tip: If you want to advance to a certain level, find an expert to help or mentor you

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Oct 12, 2021
The Reasons Behind My Courses | Ep 335
07:42

Pass it on. Today, Alex (@AlexHormozi) talks about the reason behind his courses and why he believes in making these learning materials free for all.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:07) - One of Alex’s purposes in life is to recreate the middle-class American through education, especially with all the wisdom and knowledge he’s gained over the years

(3:08) - Why is he doing this? His business has been tried and tested and he genuinely doesn’t want anyone to suffer as he did in the past

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Oct 07, 2021
Why Creating Another Business Isn't The Answer | Ep 334
14:01

Take a few steps back, and you won't regret it! Today, Alex (@AlexHormozi) talks about his experience of starting another business was a mistake, the lessons he wishes to impart, and why doing the boring work is just as important as making money.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:22) - Alex talked with his neighbor who wanted to create the same business again after selling his first one - he already had the existing skills and knowledge rather than starting all over again with a different kind of business 

(3:25) - A good strategy is knowing what to say or “no” to. If you try there for everyone, you won’t succeed. You’re stopping yourself from developing your existing skills

(5:00) - You can’t be the CEO of two businesses just like how you can’t serve two masters. You’re most likely not focusing to improve on the weak points of your business

(7:50) - Learning from your experiences in your 1st year doesn’t make you better. Learning from over 10 years of experience is more fruitful

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Oct 05, 2021
How Businesses Exaggerate Their Value | Ep 333
23:18

The worst thing you can do is deceive yourself. Today, Alex (@AlexHormozi) talks about the 7 most common ways people measure value when looking at a business, which ones are his favorites, and which ones are completely ridiculous!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:01) - The 1st & 2nd common ways are Contract Value (what you’re offering) and Revenue Over Lifetime (total sales collected) 

(3:26) - The 3rd & 4th common ways are Business Valuation (how much is your business worth in the marketplace) and Actual Yearly Revenue (how much cash is being collected yearly)

(5:17) - The 5th & 6th common ways are Yearly Profit (how much excess or profit even by end of the year) and Owner Earning (net free cash flow)

(7:23) - The 7th common way is Net Worth (how much is your value as an owner). There are also some pros and cons to each of the ways value is exaggerated 

(17:56) - The way that Alex looks at the most is net worth. Why? It’s what’s left after everything is done

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Sep 30, 2021
We Are Giving Away Our Money | Ep 332
16:32

What happens to our money when we’re gone? Today, Alex (@AlexHormozi) talks about the long-term plans he and Leila have set up in the event they pass away and why they’re giving to charity instead of simply passing the wealth to their next generation.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:29) - Alex and Leila already have signed wills donating everything they have to charity. Why? They don’t believe in passing it to their potential children, it’s money not earned on their own

(4:43) - You can still give away things while you’re alive. Other than money, you can also impart your experiences, stories, etc. that can bring value to others

(7:08) - Entrepreneurship is like a casino. It’s just a game. Money can only solve money problems

(10:37) - When you give descendants lots of your wealth, you are depriving them of the skill to earn their own money

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Sep 28, 2021
Why I Don't Sell Courses | Ep 331
12:49

I learn in teaching. Today, Alex (@AlexHormozi) talks about why he opts not to sell courses but instead to share his wisdom and knowledge with everyone through his experiences, insights, and more!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:26) - Why doesn’t Alex sell courses? He believes that the current education system is flawed. It doesn’t give anyone true value

(2:45) - He wants to give something that is more valuable than money, which are the skills to acquire that money

(5:01) - This is the plan: releasing book offers, free guides on his website, this podcast, etc. Imparting valuable lessons that are accessible to everyone is his core

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Sep 14, 2021
Active Business to Passive Income | Ep 330
10:45

Wealthy people own the right things. Today, Alex (@AlexHormozi) talks about his experience and what he learned in regard to turning an active business into a passive income. Listen in as we learn the mental framework that is needed in order to take two steps forward in the field of business.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. 

Timestamps:

(0:58) - You can make anything passive and you can make anything active but what is the better decision?

(2:25) - A walkthrough on how to do it and when to do it

(3:16) - This is the mental framework that took Alex a while to discover

(7:05) - Here is the big picture to turning your active business into a passive income 

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Sep 09, 2021
Don't keep starting from scratch | Ep 329
14:24

Match the market, not beat it… then you become rich. Today, Alex (@AlexHormozi) talks about why we shouldn’t keep starting from scratch in business, why growth doesn’t always mean “new”, and how creating constraints can make it even more interesting.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:41) - So many entrepreneurs desire novelty. The problem is we think growth means creating something “new”. We need to redefine that concept

(4:58) - Ways that Alex creates challenges for himself within the business without destroying the business: creating new systems & understanding constraints

(7:02) - One of the constraints you’ll encounter revolves around time. Adding constraints can make the flow of business far more interesting

(9:46) - Sacrifice time to get time back. Stay ahead of the game

(12:22) - Learn how to sacrifice first NOW in order to learn how to not sacrifice LATER

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Sep 07, 2021
A Billionaire Taught Me How To Think Like A Billionaire | Ep 328
11:37

Change the way you think! Today, Alex (@AlexHormozi) talks about the different thinking frameworks that billionaires do that can help you and your business grow!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:04) - “A problem to be solved, a dichotomy to be managed” - find the middle ground between handling and managing. Check if the problems you’re trying to solve are even problems, to begin with!

(6:21) - “Concept of continuum vs. binary” - asking yourself the question “to what extent did I do this?”

(9:30) - Most people make this mistake: using a psychological binary to make a judgment. This means your questions are only limited to a yes or no answer rather than “to what extent?”

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Sep 02, 2021
I Married For Money | Ep 327
18:52

Who do you see yourself with for the long run? Today, Alex (@AlexHormozi) talks about marriage and how it was one of the most important decisions in his life, his backstory with Leila, and what kind of person you need in your life.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:02) - Alex shares the story of when he met Leila, and how they both realized they worked well together. He also shares the day they decided to get married

(8:41) - There are 2 roles your life partner can play: either they are a cheerleader or your fallback

(11:15) - “A problem to be solved, a dichotomy to be managed.” Relationships can be like this at times, you just need to find the middle ground

(15:48) - Honesty and trust are key factors to maintaining that unbreakable bond with your life partner. Alex shares more about how he and Leila are currently doing

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Aug 31, 2021
The Only 2 Real Things Restraining Business Growth | Ep 326
13:15

We need to be reminded more than we need to be taught. Today, Alex (@AlexHormozi) talks about the 2 root causes of why there might be some constraints in your business’ growth and how the theory of constraint can play a big role in its improvement.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:49) - Enter an established marketplace that is incredibly saturated 

(3:48) - Ask yourself “Has the business plateaued?” Has your business saturated the market already?

(5:38) - Instead of creating multiple products, why don’t you focus on one product that can solve a major problem in your chosen marketplace?

(7:09) - Improve the business first instead of creating something new. Prioritize what the problem is and how to solve it.

(8:49) - Rephrase the way you think when you’re faced with a problem and start it with “How do I…”

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Aug 26, 2021
The Test I Put Lawyers Through Before Hiring Them | Ep 325
11:52

The right people stay for a lifetime. Today, Alex (@AlexHormozi) talks about selecting the right people you need as you progress in your business, the 2 traits you should be looking at, and how to test these potential people!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:18) - It can get difficult to figure out who you trust as you progress in your business and even in your life. When looking for the right people, look for these 2 traits: integrity & efficacy

(3:33) - Test for integrity in a person by interviewing as many potential people as possible. This gives you a wide perspective, more opinions, etc. Try to align your incentives

(7:30) - Test for skillset by reading 2-3 books on the topic to bring you a level of knowledge when you’re interviewing these people. The more responses you get from interviews, the more insights you have

(10:02) - You need to look at these potential people through these two lenses to make a good and informed decision on who you will work with

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Aug 24, 2021
3 Questions To asked Yourself For Product And Service | Ep 324
10:10

A change in perspective ain’t too bad. Today, Alex (@AlexHormozi) talks about the important questions to reflect on when you’re thinking about your business, providing value over time, and other practices the wealthy do!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:03) - Sometimes, you need to check if the product you’re offering is excellent enough for people to talk about

(3:11) - The 3 important questions you should be asking yourself about your product or service revolve around these key ideas: Value, Profit, and Customer Experience

(6:29) - Big entrepreneurs only talk about the product while small entrepreneurs only talk about promotion. Alex touches on the “6 ways of getting customers”

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Aug 19, 2021
Why you should NEVER listen to your parents at any age | Ep 323
07:10

It’s better to listen to yourself. Today, Alex (@AlexHormozi) talks about why you shouldn’t listen to the advice of your parents or relatives, and how it’s easy to get caught up with not taking risks.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:51) - Sometimes, people who are close to us become our greatest critics. When you fail, it makes it easier for them to say "I told you so"

(2:11) - The only way to not guarantee your success is not taking the risk, to begin with. They don't have an accurate understanding of risk. The biggest risk is not doing anything at all! 

(4:32) - Most people will oppose you most of the time because it is safer to do so

Follow Alex Hormozi’s Socials:

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Aug 10, 2021
How I'm building a BILLION DOLLAR empire working 2-3 days per week | Ep 322
13:46

New doesn’t always mean the best. Today, Alex (@AlexHormozi) talks about we need to start being comfortable with boredom, how to sacrifice our time to get time back, and more!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:28) - The problem is we think growth means creating something “new”. We need to redefine that concept, develop traits to have continuous improvement, and be comfy with boredom 

(4:44) - Ways that Alex creates challenges for himself within the business without destroying the business: creating new systems & understanding constraints

(6:38) - Adding constraints can make the flow of business far more interesting so that you don't get bored with what you’re doing

(10:02) - Sacrifice time to get time back. Stay ahead of the game. Alex shares his story of how he balanced studying, being in his frat, and his personal life 

(12:00) - Achieve something before you can give it up. We have to achieve mastery before we can give it away

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Aug 03, 2021
How I Upsold $30M of Recurring Revenue by Reversing the Price | Ep 321
06:53

Value over price. Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:33) - People don’t want a recurring membership or service, they want an outcome. Sell the continuity

(2:55) - People will always notice the cash flow more than the price. Give people more than what they’re buying for less

(4:25)  - Onboarding costs (aka providing more attention to customers). The more you raise the quality of your prospects, the more you raise the quality of your product 

(5:37) - The goal is to create the upfront program that creates more customers

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Jul 29, 2021
A BILLIONAIRE told me how to make BILLION DOLLARS...here's my plan | Ep 320
20:14

Advice that’s worth billions! Today, Alex (@AlexHormozi) talks about the conversation he had with a billionaire on how to make a billion dollars in revenue and all the lessons and tips he took away. You might not even believe one of the pieces of advice that were shared!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:11) - How to find these kinds of people/mentors to get insightful advice from

(3:51) - The 1st is to understand what level of talents exist and 2nd is layering on the incentive packages appropriately for these talents

(7:43) - How superstars are identified, managing expectations, and profits being unnatural

(12:06) - Advanced people are advanced because they never don’t do the basics 

(14:08) - The pieces of advice on investing from the conversation with a billionaire

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Jul 27, 2021
The EXACT letter I used to INCREASE customer prices...don't chicken out | Ep 319
09:11

Once you committed, stick with it. Today, Alex (@AlexHormozi) talks about the process he went through to create the letter on raising prices on customers, the right and wrong ways to increase prices, and the importance of communicating your plans properly.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:22) - 1st way to do it is through a price increase letter. Let customers know the changes, and why you’re writing the letter

(5:40) - It’s also important to communicate the price in a way that’s attractive

(8:27) - Let your customers the future of what’s going to happen, the benefits, etc.

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Jul 22, 2021
I created a $100M empire...using this (TAM) formula | Ep 318
10:59

A formula for success! But.. what is TAM anyway? Today, Alex (@AlexHormozi) talks about the 3 ways to increase your TAM, and when it might be the right time for you to increase the size of your opportunity, quality, delivery, etc. in regards to your prospects and business. 

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:39) -The first way is to go upmarket

(2:51) -  The second way is to go adjacent by either changing nature of the business or helping companies similar to yours

(5:01) - The third way is to go downmarket 

(7:48) -  One of the ways that you can make your opportunity appeal to more people is by transitioning from an improvement offer, which is where you help people do better.

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Jul 20, 2021
I always give away equity in my companies this is why | Ep 317
10:26

Everyone gets the share of the pie! Today, Alex (@AlexHormozi) talks about how he is able to give away equity in his companies through a basic framework, and how he lives through one of his rules in life regarding making money for not just himself, but for everyone involved.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:01) - ​​One of the vehicles that exist to incentivize employees is called Phantom Equity and Alex breaks down its variables 

(4:00) - Purpose of Phantom Equity: the employees can also participate in it and build their own wealth alongside the owner

(6:13) - Possible downsides of this framework. What if the employee leaves?

(7:25) - Purpose of Phantom Equity: to incentivize people to stay and continue to grow the business

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Jul 15, 2021
Strategy For The Ultra Wealthy | Ep 316
10:29

Be like the wealthy! Today, Alex (@AlexHormozi) talks about the tax strategies that the ultra-wealthy do to maintain their wealth, and get you to change your perspective so you can not only make big changes in your life but also become one of them in the future!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:37) - The first way to follow the ultra-wealthy is planning where you live (i.e. tax state or country you live in) 

(4:08) - The second way is to change the way you think about buying/changing your buying habits

(9:40) - Your worth is going to come from growth. And none of that has to be taxed.

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Jul 08, 2021
The Belief System | Ep 315
09:32

Believe every word you say. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:19) - The skill of selling comes with the power of conviction and understanding the prospect

(2:49) - The 1st equation is the skill of sales times the extent to which you believe 

(5:02) - The 2nd equation revolves around the work ethic

(8:12) - If you don’t believe in what you’re selling wholeheartedly, it will be difficult to convince others or make sales

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Jul 06, 2021
7 Ways To Measure Business Value | Ep 314
20:28

Do you know your true value? Today, Alex (@AlexHormozi) talks about the criteria people tend to use when evaluating the worth of an entrepreneur and which of these are the most practical to use.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:19) - The 1st way is Contract Value (what you’re offering)

(2:59) - The 2nd & 3rd ways are Revenue Over Lifetime (total sales collected) and Business Valuation (how much is your business worth in the marketplace)

(7:46) - The 4th & 5th ways are Actual Yearly Revenue (how much cash is being collected yearly) and Yearly Profit (how much excess or profit even by end of the year)

(10:42) - The 6th & 7th ways are Owner Earning (net free cash flow) andNet Worth (how much is your value as an owner) 

(14:09) - Alex gives his rankings on these common ways between which are the best and worst

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Jul 01, 2021
When To Start A Business | Ep 313
15:13

Entrepreneurship was never easy. Today, Alex (@AlexHormozi) talks about the roller coaster moments in his life, one of the hardest decisions he had to make, and gives advice on evaluating who you are and where you’re at.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:15)  - Alex shares his story on the job he was in, his dissatisfaction with his life at that moment, and making the decision to quit 

(4:50) - If you need the motivation to stay as an entrepreneur, then the field is not for you. It’s a lonely path

(5:48) - Understanding the long and short-term pay-offs as you go through the entrepreneur’s journey 

(10:18) - Entrepreneurship is also the ultimate value investment in yourself. Expect a lot of things to not go your way 

(12:21) - You won’t know what you’re doing at first, but constant improvement is a must to succeed in this industry

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Jun 29, 2021
How the rich avoid paying taxes...MY strategy - Part 1 | Ep 312
13:30

Don’t think rich, think wealthy! Today, Alex (@AlexHormozi) talks about the tax strategies that the ultra-wealthy do to maintain their wealth, and get you to change your perspective so you can not only make big changes in your life but also become one of them in the future!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:36) - The first strategy is planning where you live (i.e. tax state or country you live in) 

(5:33) - The second strategy involves looking at your overall net worth and how to increase it

(8:56) - Another strategy the ultra-wealthy realized revolves around assets and taking loans against those assets

(10:30) - the ultra-wealthy play the game by not doing “hacks”, it’s about understanding that they’re not even playing the game

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Jun 24, 2021
When Is It Time To Actively Invest | Ep 311
11:50

It’s all about the timing. Today, Alex (@AlexHormozi) talks about the thought process of investing and some frameworks he used to help you know and decide when it’s the right time to invest. Alright, let’s get started…

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:02) - Think through the lens of opportunity costs

(4:51) - You should have six months to two years worth of normal living saved up. (Also, you can always take a loan against assets)

(5:37) - You should be investing a lot of your time and energy in growing your income

(8:25) - Continue to invest in gaining skills so that you can be more valuable to the company. Find ways to generate more money for the business

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Jun 22, 2021
Closing a Higher Percentage of Deals Through Belief | Ep 310
10:03

It’s all about CONVICTION. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:33) - The skill of selling comes with the power of conviction and understanding the prospect

(3:08) - The 1st equation is the skill of sales times the extent to which you believe 

(5:32) - The 2nd equation revolves around the work ethic

(8:40) - If you don’t believe in what you’re selling wholeheartedly, it will be difficult to convince others or make sales

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Jun 17, 2021
$100k a month PASSIVE I am the BANK | Ep 309
10:55

It’s a deal! Today, Alex (@AlexHormozi) talks about the story on how he was able to make the right deals, how making the right deals will make you money, and the 4 lenses you should be looking at to guide you.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:16) - Alex shares his story about the email that was in front of him that led to his framework on making the right deals

(2:04) - Here are the 4 lenses you should think about when making these investments: Yield, Capital Preservation, Tax Advantage, and Equity Growth

(4:51) - Alex shares another perspective and how he succeeded with a deal that involved high prices 

(7:59) - The more deals you do, the more people know that you have the money to make more deals. This will make more people reach out to you

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Jun 15, 2021
What I learned after countless failed business partnership | Ep 308
11:17

What does the perfect partner look like? Today, Alex (@AlexHormozi) is joined by guests to talk about the pros and cons of bringing in business partners and the important factors to consider!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:59) - Bringing on a business partner: defining the roles and responsibilities, structuring the shares, etc. 

(4:12) - The cons to not properly structuring the partnership you create 

(6:27) - What happens when the business partner wants to go separate ways?

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Jun 10, 2021
When Money Stops Mattering FIXED | Ep 307
09:26

Does money = happiness? Today, Alex (@AlexHormozi) is joined by guests to talk a little bit about the philosophical side of happiness and money, decision-making processes, and defining values.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:07) - Money and happiness: have you always just been predisposed to wanting less? Or is that like a skill that you learned?

(2:53) - Redefining the term “happiness” and how you choose to experience circumstances. What is your “why”?

(6:15) - Aligning with your identity and shifting your decision-making process

(7:21) - How do you define your values and live by them?

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Jun 08, 2021
I Taught 115+ Salesmen My Closing Framework | Ep 306
45:46

Simplicity is what scales. Today, Alex (@AlexHormozi) talks about some frameworks that have helped him become a better salesman, close high-ticket deals, and overcome the fears that most entrepreneurs face, “What if I never make it?”

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:10) - Repetition can play a major role in improving your skills and experience in sales

(6:33) - Alex shares a bit about his beginnings with fitness and his entrepreneurship journey

(11:55) - Let’s dive into some of the frameworks that have helped Alex drive sales and even scale high-ticket deals: the closure and conviction framework

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Jun 03, 2021
3 Levels of Growth for Employees & Entrepreneurs | Ep 305
14:06

The machine that builds the machine! Today, Alex (@AlexHormozi) talks about frameworks for becoming successful with how you think about yourself and your business. Become the solution that's going to debottleneck any problems you face!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:35) - There are three aspects to look at for the business’ growth: yourself and your employees, departments, and the company itself

(3:36) - Understanding the differences between “what to do’s”, “how to do’s”, and “who will do it?” in your business system

(7:32) - Building the machine that builds the machine for you, so that the system can work without you being there besides providing the vision and strategic insight for making decisions

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Jun 01, 2021
4 Strategies That Help Me Not Want To Quit | Ep 304
14:14

Be in this for the long haul. Today, Alex (@AlexHormozi) talks about how longevity is a key factor to creating success, the state in which you can manage your thoughts, and some insightful strategies for you to continue playing the game.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:34) - When you’re hit with a bad situation, imagine it multiplied by a thousand. Decenticize the way you feel about it

(4:16) - Prepare your mental state by expecting the worst scenario possible

(6:26) - Soak in the idea and imagine yourself in the worst scenario, place yourself in a different perspective

(8:37) - At the end of the day, a lot of the things we do lose their meaning, there’s no inherent meaning to begin with

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May 27, 2021
7 Disciplines I'm Trying To Master | Ep 303
14:05

I’m not good at this YET, and that’s okay. Today, Alex (@AlexHormozi) talks about the different disciplines we encounter in our lives and helps us assess which ones we are skilled at and the ones we are lacking in order to further improve ourselves.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:04) -  The first three basic education/disciplines we know: Foundational, Physical, and Professional

(4:45) - As we go through life, we encounter more types of disciplines: Emotional, Relational, and Financial

(10:08) - The most important discipline that practically tie up everything else is Philosophical

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May 25, 2021
Stop Day Trading [Do This Instead] | Ep 302
11:02

Is it worth the money? Today, Alex (@AlexHormozi) shares his thoughts about Day Trading, long-term vs. short-term investing, and why it’s better to just find a different hobby instead.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:28) - Alex shares the mistake he made that cost him $200k and explains some of the math behind it

(4:39) - The capital gains treatment gets thrown out the window and it becomes regular income and so you’re taxed differently

(8:04)  - “I have to pay taxes on regular income because I sold it within a year”

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May 20, 2021
Volatility vs. Risk | Ep 301
21:03

Wealth is not a number, it’s a ratio. Today, Alex (@AlexHormozi) talks about a conversation he had with one of his salespeople on how they can increase their wealth by knowing the difference between volatility and risk as well as some practical plans of action that are way more fulfilling than the what people think ultra-wealthy is all about.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:28) - Alex shares a conversation with one of his salespeople about his direction in life

(2:28) - The classic poor person will not know the difference between volatility and risk 

(6:05)  - Want freedom and peace of mind? Have a strong income-to-expense ratio, pay your debts, etc. 

(11:49)  - Understand that there are a ton of risks in being an entrepreneur

(16:33) - Alex shares the action plan he made for the person so that he could create the wealth that he wanted

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May 18, 2021
6 Hacks I Use To Create High Margin Service | Ep 300
10:50

Do you use any of these 6 hacks? Today, Alex (@AlexHormozi) talks about his “Service Delivery Cube” Framework, how this creative process helps him think about how he explains products, and generally, how can entrepreneurs provide more value.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:55) - The 1st is “the ratio” (how many are you serving?), and the 2nd is “to what extent” (how involved is my client?)

(3:44) - The 3rd is “support level” (where will your customers be provided support?), and the 4th is “how is the info consumed?” (the channels, media, etc)

(5:50) - The 5th is “speed and convenience” (What can give results the most efficient way?) and the 6th is “the one 10 next to the one 10th” (getting the value of your money)

(7:52)  - How can I find excess capacity in my business to generate more revenue and profit without taking on more expenses or liability?

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May 13, 2021
The 3 Evil "E's" Entrepreneurs Make | Ep 299
14:45

Growth will pay the expenses. Today, Alex (@AlexHormozi) talks about the three evil “E’s” in entrepreneurship, how each evil affects you, and gives advice on what you can do to avoid them! Be careful, for they might just be in front of you without realizing it!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:27) - The 1st evil “E” of entrepreneurship is Expectations (setting unrealistic goals)

(3:36) - The 2nd evil “E” is Emotions (which can create flaky decisions)

(8:28) - The 3rd evil “E” is Expenses (spending unnecessarily or more than you should)

(12:19) - The evilest of the E’s and what to do to avoid them

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May 11, 2021
Secrets to making money without a lot of clients | Ep 298
12:45

What value are you bringing to the table? Today, Alex (@AlexHormozi) talks about the 6 ways to increase Lifetime Value in your products, dives a bit into each way, and shares his personal favorite one at the end (which he thinks is the most powerful of all!)

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:17) - Definition of “Lifetime Value”, the 1st way is to increase the price & 2nd way is to decrease the cost 

(3:55) - The 3rd is to increase purchase frequency & 4th is to upsell

(5:19) - The 5th is “cross-selling” & the 6th is “down sales” 

(10:03) - The most powerful way to increase LTV between the 6 ways

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May 06, 2021
One SKILL That Is HARD To Learn, BUT Will Pay Off FOREVER | Ep 297
15:04

Replicate success before you iterate. Today, Alex (@AlexHormozi) talks about the ONE skill that is incredibly hard to learn, how you can train yourself to develop the skill, and the importance of learning it. (Hint: you already have it!)

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:05) - “What point do I throw in the talent switch industries?” & understanding the depth of value and the skills that are required to be successful (ex. doing sales, tonality, etc.)

(5:14) - Conviction in sales: you have to plant the roots deep, and secure that level of certainty for your leads 

(6:58) - If you can't learn from other people's failures, then it means that you are literally going to have to make every single mistake yourself

(8:32) - Alex shares how to master a skill in the best way (repetition is key)

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May 04, 2021
The Entrepreneurial Journey | Ep 296
11:00

A lack of control to complete control. Today, Alex (@AlexHormozi) talks about the hardships entrepreneurs face in the industry, the one component that is stopping them from moving forward, and how to properly manage this once you’ve encountered it.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:20) - The reason entrepreneurship is so difficult is that it forces you to change who you are, your identity, etc.

(3:15) - The issue is Control. It is always uncomfortable because the thing that you are now holding onto is the thing that you have to give up

(6:39) - As you continue to buy back, I think the question that I like to ask myself is what am I, what am I trying to control? 

(7:48) - You relinquish control, but you still take full accountability and responsibility for the results

(9:23) - Giving control to others: you're not gonna build something great without trusting other people.

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Apr 29, 2021
Get People To Agree By Saying NO | Ep 295
08:18

A cool trick to change your approach to sales questions to increase sales! Today, Alex (@AlexHormozi) talks about how you can effectively sell anything by structuring the way you ask questions to your clients. He also mentions the power of altering the question in such a way that your clients are saying “yes” by answering “no”. Sounds good? Let’s get into it…

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:11) - And if you get enough agreements, it's going to be natural that they want to work with you. Now, the way that you structure these questions is to have them say “yes” 

(3:01) - All the people that Alex knows who teach sales are natural, born salesmen, which is interesting

(4:14) - If you phrased your questions properly, you can get people to say yes by saying no, which is one of the most powerful sales tactics. People feel safer saying no. People feel like they retain their autonomy.

(5:59) -it's simply using psychology in terms of how people like to respond to things. Know how to trigger their responses

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Apr 27, 2021
How The Ultra Wealthy Get Paid First [Money Ladder] | Ep 294
09:43

The way you view money, matters. Today, Alex (@AlexHormozi) talks about the money ladder graph he’s created, what it’s all about, what happens in each factor of the money ladder, and the importance of understanding this model in order to become wealthier.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:59) - The Money Ladder: the order in which people get paid. Looking at this model can greatly change the way you view the flow of money

(4:08) - Let’s start with the flow of money through the banks: capital stack, preferred creditor, etc.

(4:51) - Insurance companies: get paid far before they ever have to do anything. They get all the money upfront and then they get to appreciate the money over time and then pay you off of that.

(7:57) - At the top of the ladder: God gets 10% off the top period for life & the summary of the factors in the money ladder

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Apr 22, 2021
The One Problem Every Entrepreneur Has... | Ep 293
12:46

Every entrepreneur has one problem... a people problem. Attracting, hiring, and keeping the right team members can make or break your business. Today, Alex (@AlexHormozi) talks about the single problem that entrepreneurs are facing when it comes to company growth: the talent they hire. He also explains the various reasons why this is a problem for entrepreneurs and the steps to take to avoid it.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:13) - Knowing the difference between each person in your team, their strengths, weaknesses, etc. 

(4:35) - When an employee shows ownership or accountability in situations and provides a solution after 

(7:20) - A brand manager cares deeply about the customers and their experience. They always think, “How can I improve their experience?”

(9:45) - If you want to find the best of the best for your team, you have to raise the bar. You are the one who sets the standard so that the kind of employees you want will be attracted to working with you

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Apr 20, 2021
The Metric Warren Buffet Cares Most About and How To Use it to Take Home More Cash | Ep 292
13:45

Keep the cash flowing! Today, Alex (@AlexHormozi) talks about the number one mistake he says a lot of entrepreneurs make in terms of making more money. He also talks about the number one metric that he uses to track his businesses, and why you should follow this concept. if you're thinking about reinvesting in the business, make sure that the dollars that you're choosing to reinvest, you're getting the best return on capital you possibly can.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:53) - the number one metric Alex uses to track his businesses is called Net Free Cash Flow

(3:48) - The reality is the chips are stacked against you. 99% of businesses don't get sold ever

(4:52) - The mistake a lot of entrepreneurs make is that they don’t focus on Net Free Cash Flow: “How can this business pump out profit? While I still continue to grow it?” 

(6:17) - Net Free Cash Flow focuses the entire company on not just making a profit, but making a profit in access of what is required to continue to run and grow the business. Alex also shares two more important metrics: PE ratio & return on capital 

(10:40) - We are all exposed to a factor we discount on a regular basis. It’s called “Operational Risk”

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Apr 15, 2021
How to Make $1 Million Dollars Per Year | Ep 291
11:05

Money, Money, Money, must be funny! Today, Alex (@AlexHormozi) talks about something everyone wants to hear: how to make a million dollars. He breaks down the simple math equation you need to follow in order to achieve this goal, and the actions you should start doing to get ahead of the game.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:11) -  The first thing you have to know is how many units of whatever it is you're selling to get to your goal. (setting realistic goals)

(2:22) - Alex dives into the math behind making one million dollars & understanding the lifetime value of the customer

(4:08) - Other examples of Lifetime Value and how to actually achieve it

(7:39) - If you follow the math, set realistic goals, and understand the LTV, you could sell a 100K deal per month to have a million-dollar business

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Apr 08, 2021
How To Use Data in Marketing | Ep 290
14:49

It’s all in the numbers! Today, Alex (@AlexHormozi) talks about the importance of data analytics in your company, how the 3 wheels can be used to drive the messaging of your marketing campaigns, and even understand the consumer behavior of your customers! By thoroughly looking at the data and understanding what they mean, you can drive more compelling messages that will drive more sales for your company!

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:47) -  When it comes to marketing, one of the consistent sources of new material is understanding data

(2:02)  - There are different variables (3 wheels) you can look at when it comes to data, you can base so many campaigns around it

(7:50) - When we're talking about increases, there are four ways you can show it: percent increase, absolute increase, revenue, and the increase following that

(10:11) - You can use those same three wheels with any of the stats in your data. You could use it with profit, revenue, churn, etc.

(12:16) - Alex gives us a template to follow when making a marketing campaign based on your data

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Apr 06, 2021
$0-$100M Broken Down | Ep 289
16:59

We need to be better people in order to attract better people. Today, Alex (@AlexHormozi) talks about the big chapters in the growth of a business, and how to get from $0 to a million dollars a year using a very simple framework involving your product line and the channels you use to distribute.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:15) - Getting from $0 to $ 1 million can be very simple: learn how to figure out how to sell one product on one channel

(2:52) - The value ladder (cross-sells, upsells, etc.) and increasing your LTV

(5:42) - Having hierarchy within your company & entrepreneur vs. entrepreneur dilemma 

(9:30) - Finding entrepreneurs who love driving growth, driving change, taking initiatives, building out new things that are innovating

(14:49) - Every entrepreneur's biggest problem is they can't find good people. It's the hardest problem in the world

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Apr 01, 2021
Rich People Behavior | Ep 288
14:11

Did you know…Rich people actually spend less? Today, Alex (@AlexHormozi) talks about the key traits that wealthy people possess, why it’s important to possess the necessary skills that will help you on your path to success, and how to grow your money as you’re hustling.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:18) - Surrounding yourself with wealthier people… since they actually spend less than you think

(4:10) - Useful negotiation tactic: agree on the price 1st, then the terms 2nd.

(7:19) - Making good deals can help you make more money. Also, growing your skills can make you wealthier

(13:38) - You have to have the character traits of being successful before you will see the success

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Mar 30, 2021
How to Really Learn Sales and Marketing | Ep 287
10:02

Actual over theoretical. Today, Alex (@AlexHormozi) talks about the importance of growing your experience in sales and marketing rather than just reading books and putting theories to the test.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:14) - Alex felt like his life wasn’t any different after he read books

(2:58) - How did you develop your scale of marketing? And then how did you develop your scale of sales?

(4:45) - The problem is most people don't believe in their product and they don't care about their prospects

(7:42) - If you just stick to reading books about learning, you’re procrastinating. Go out there and actually practice the skills!

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Mar 25, 2021
Life Changing Money Beliefs | Ep 286
15:13

It takes money to grow a business. Today, Alex (@AlexHormozi) talks about his beginning with Gym Launch, the obstacles he went through, how his sudden shift in mentality got him out of an endless cycle of burden, and how this change in perception led him to the path of success.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:54) - Gym Launch, the endless cycle of being stuck in a rough place, and the obstacle of refund rates

(5:03)  - Alex changed his perception with one line: “I just have to make money”

(6:49) - The people who are really successful are always in that mindset of generating money

(10:38) - Risks are unforeseeable, ask yourself “How can I actually make money from this thing rather than just building this thing?”

(12:42) - Warren Buffet and his concept of “owner earnings” can change the way you look at money and business

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Mar 23, 2021
Affiliates of New Business | Ep 285
09:48

Let’s shake on it! Today, Alex (@AlexHormozi) talks about the four reasons why he really likes affiliate relationships a lot, dives into each reason, and how they can further improve business.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:11) -  Product lines, upsells, downsells, and the differences 

(2:55) - Reason #1 - Lessening opportunity costs and avoiding early business mistakes

(3:50) - Reason #2 - You can benefit a lot from the value by stacking a ton of offers or introducing your own core offer

(6:26) - Reason #3 - It’s all profit, you can still earn revenue depending on your negotiation

(7:27) - It’s incredibly flexible. If something changes suddenly, you can easily find other solutions that will still satisfy your clients

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Mar 16, 2021
When It gets Easy Go Hard - Fat Pitch | Ep 284
11:58

Strike while the iron’s hot. Today, Alex (@AlexHormozi) talks about the time he attended a mastermind, presented his business numbers, and how everyone else in the room was so amazed at the fact that he wasn’t doing anything to 10x the money because of its massive potential. It’s time to step up and take on this fat pitch before it’s too late.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:05) - Alex tells the story of the time he was invited to an eight-figure mastermind & how the other attendees were telling him to “step on the gas” with his business model

(4:53) - The other attendees saw the great potential in Alex’s business model and advised that he should 10x the business overnight before it’s too late

(7:12) - One of the biggest issues in internet culture is the belief that in order to become a billionaire you need multiple revenue streams

(10:21) - When the fat pitch comes, you step up and you put everything you've got into it. Take full advantage when the opportunity presents itself to you

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Mar 11, 2021
Damaging Admissions | Ep 283
08:34

Adding negatives can make a positive. Today, Alex (@AlexHormozi) talks about one of his strongest and most powerful tactics in persuasion that allows you to use integrity, to increase the trust in your prospects, and by owning all of your deficiencies with a single statement.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:46) -  Alex tells us the game-changing tactic of the word “BUT” in persuading your clients during a sale & how to do it 

(3:55) - The more negatives you can say in the beginning, the more believable your statement is right afterward. You become more truthful that way

(6:25) - Because the damaging admissions, the reviews that are negative, give credence to the things that are positive

(7:27) - If we're warning people that the extreme adverse effects of the result that we're promising in an extreme fashion, then it makes believability of whether or not they're going to achieve it seem assumed

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Mar 09, 2021
The Perfect Business | Ep 282
17:42

Do you have what it takes to own a “perfect” business? Today, Alex (@AlexHormozi) talks about what the perfect business looks like to him, the factors that contribute to this vision, and shares some characteristics we need in order to get ourselves on the road to this ultimate goal.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:53) - The three main factors to look for in a business: unique, expensive, and sticky air

(6:30) - Markets are built on information, advantages, information, inefficiencies, meaning one person, the seller knows more than the buyer

(10:13) - The three characteristics that we need to embody: risk-averse, long-term thinking, and unteachable character

(15:26) - People who have unteachable character are not trying to get rich quickly. They're trying to build something of value

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Mar 02, 2021
$1.2M Avoidable Mistake | Ep 281
07:10

Don’t take more than you can handle. Today, Alex (@AlexHormozi) talks about the mistake he committed during the time he was running Gym Launch, how this mistake not only cost him the value he was bringing to clients but also cost him millions. He also shares advice to avoid this kind of mistake.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:22) - One of the biggest issues is that gym owners don't have good tracking for their data. They’re unaware of churn, net profit, organization, etc. 

(3:34) - A major piece of advice? Don't bite off more than you can chew

(5:09) - You have to keep the business stupidly simple in order for it to get as big as you want it 

(6:14) - Learn how to say no. Sometimes your emotions can sway your decision-making

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Feb 25, 2021
Money Talk - How to Retire by The Age of 40 | Ep 280
19:30

You don't need to make a million dollars a year to be in the top 1%.Today, Alex (@AlexHormozi) discusses wealth, the tactics you can do in order to retire by the age of 40, and the reason why most people cannot achieve this milestone in their lifetime.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:02) - Many entrepreneurs’ greatest desire is to become part of the top 1% in the wealth bracket

(2:33) - People outliving their means is a common mistake they fail to see in themselves. 

(5:02) - Alex talks about what it looks like to get into the top 1% by showing you the different layers of his “1% pyramid” model

(11:03) - There are two things to consider in order to save thousands of dollars a month: income and time. Bonus: spending less money can also greatly help you

(14:06) -  Alex shows us his simple retirement calculator that you can use

(14:52) - The percentage of your income that you spend is going to be the thing that dictates how quickly you “can make” money, not “how much” you make

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Feb 23, 2021
$1M Mistake #2 - Firing 20 People Because of A Bad Call | Ep 279
08:56

Always keep the quality in check. Today, Alex (@AlexHormozi) shares his experience during the time they had to fire many of their employees, what he and Leila were feeling during that time, the reason why they had to proceed with this move, and the lessons he learned from this.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:55) - Alex realized that during the growth of the supplements company, the same amount of work currently done by 4 people is being done by 25

(3:13) - Lesson #1: the individual was not growing because they were actually not working to their potential. They were lacking experience. Lesson #2:  The experience that these employees had in our service business was not relevant to the physical products

(5:52) - After the mass firing, they got a new director to help them fix their system and make sure they were utilizing all their employees to their potential

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Feb 18, 2021
How To Avoid Bad Partnerships | Ep 278
13:12

It’s better to recognize an error early than never. Today, Alex (@AlexHormozi) breaks down the roles of each partner, and how to know whether or not it’s a smart decision to pursue the partnership depending on your situation.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:53) - 1st reason: If you’re starting out, it’s better to not have partners & 2nd reason: Don’t accept it if there are no terms or agreement (contract) 

(4:24) - The 3 pillars of a business: acquisition, product, and operations. Make sure that if you do get into a partnership, your partner has one of these pillars

(9:26) -  the reason most businesses stay small is that they think small and they act small

(12:07) - Bonus fact: Alex noticed that usually married couples who start a business together usually last longer

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Feb 16, 2021
The Simple Exercise You Can Do TODAY, to Find Your Biggest Opportunity for Growth | Ep 277
13:42

Two words: Lifetime Value. Today, Alex (@AlexHormozi) breaks down a simple exercise that will help you find where you should be placing your energy on in order for you to open more opportunities for growth in your business.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:31) - There are 2 ways to grow a business, one of them is through Acquisition. Alex shares some sub-factors under this type of business growth

(4:13) - The backside of business is through increase, specifically customer LTV

(7:22) - Here are 5 ways to increase the backend of a business: increasing the price, decreasing the cost, resells, cross-sells, and upsells

(11:36) - At the end of the day if you're trying to grow your business, the point of doing an exercise like this is not to feel overwhelmed but to feel clarity

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Feb 11, 2021
The Only 3 Things To Say When Closing Sales | Ep 276
15:29

What you say matters. Today, Alex (@AlexHormozi) talks about the three different statements you can start saying whenever you’re closing or selling sales and dives into the implications of each statement when you’re talking to a client.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:09) - It’s hard to find good salespeople because they have a high level of understanding of the business and expertise

(2:23) - Here are the only three types of statements that come out of your mouth when you are selling

(4:35) - By questioning their beliefs because you're actually servicing a hundred percent of the people providing value compared to trying to give tactical advice

(8:55) - While talking to clients, you’d want to also share relevant mini-stories and convince them with your words. Don’t just present stats. Tell a story

(11:03) - The best way to sell is to have the person feel like you understand the best way for someone to feel understood is for you to actually give a sh*t. Also, make sure you’re making them feel like you’re tracking what they’re saying

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Feb 09, 2021
Lessons from $30,000 hr Coaching w Grant Cardone | Ep 275
18:21

Sometimes, hearing a 3rd person’s point of view can greatly help you with the next steps you want to take! Today, Alex (@AlexHormozi) shares with us some of the valuable insights he got from his 1-hour private coaching call with Grant Cardone, and what he had to say about Alex’s 3 objectives to tackle during the call. 

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:23) - Over time, you really just need to keep on acquiring more skills whether it’s from courses, reading books, seminars, and even private coaching. Once you have the skills, you need to develop your character traits

(3:26) - During his call with Grant, Alex wanted to tackle 3 main objectives in his life during the session: wealth strategy, income strategy, and personal branding 

(11:48) -  Alex believes that if there's any human being on this planet that makes any more money than him, it means they're better at something than I am fundamentally

(14:56) - When Alex was talking about goals, Grant asked “how do we get to a hundred million a month?” and he asked that in the most genuine way that impacted Alex

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Feb 04, 2021
Unrealistic Expectations of Education | Ep 274
14:53

Am I closer or further away from my goal? Today, Alex (@AlexHormozi) shares his thoughts on how expectations of education can be the root of many people’s failures in life, how we can keep ourselves grounded whenever we project absurd expectations, and the “winning formula” to improve your outlook.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:37) - You can simply change how happy you are by expecting less

(3:06) - The problem with the expectations of somebody who's trying to learn a skill or achieve a goal is that they have a binary outcome

(6:07) - one of the other toxic beliefs we learn from the education system is “making money when we graduate”

(8:01) - When getting a perspective that a certain thing is not set a priority, does it take you closer or further to your ultimate goal?

(12:23) - Ask yourself, “Do I believe my expectations are reasonable? And is there a way I can lower them?”

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Feb 02, 2021
The Price and Value of Employees | Ep 273
31:32

Protect the company at all costs. Today, Alex (@AlexHormozi) shares a story of an HR manager’s choices gone wrong, the two lessons he got from this moment, and what “value” really means when running a company.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:10) - The role of HR in your company and a story of this position gone wrong. Clue: your job is not to make people happy

(7:21) - “The employees are my customer” WRONG. Your customer is the COMPANY

(12:45) -  “We are keeping the value we provide and marketing and sales primary and operations is secondary to that”

(21:18) - The value of the company is based on the value of the people. To be a good HR, you are tasked to recruit talented ones. You have to protect the company at all costs

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Jan 28, 2021
CEO to Investor | Ep 272
16:59

The clock is ticking… or is it? Today, Alex (@AlexHormozi) talks about his major change in perspective and insights when it comes to his 5-year time horizon shifting from CEO to shareholder, to board member, etc. and how thinking of your own time horizons can lift a lot of your stresses in life.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:22) - Getting caught in these day-to-day goals can make you forget about long-term investments, fast vs. inevitable, etc.

(4:11) - if you think about time as an inevitable force, that's going to move forward one way or another. Ask yourself “Is it working for or against me?”

(7:02) - Use compound growth to your advantage rather than as a hindrance, rather than as something that you compare yourself to

(8:15) - Developing the discipline of consistency: using this discipline to invest in things that are going to create disproportionate returns is a good use

(13:08) - Alex shares that a leading indicator of growth would be the number of interested inquiries that he gets

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Jan 26, 2021
My Worst Mistake | Ep 271
09:44

Sometimes, it’s not always about trying to conquer. Today, Alex (@AlexHormozi) takes us back to when he made one of the biggest mistakes in his entrepreneurial career and really shares the “losses” rather than always hearing the “wins” in order to give us more perspective about the industry.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:21) - “Your mistakes will break you more than your wins will take you” & how Alex’s company was struggling with churn

(3:24) - Ther was a crazy idea of “providing more for less”, but that ended up costing Alex millions

(5:14) - 3 Moral lessons of the story: lowering prices are not solutions, you can raise your prices, & understanding benchmarks and solutions

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Jan 22, 2021
2020 Lessons & Failures | Ep 270
01:04:03

How bad do you want, what you claim to want? In this highly requested episode, Alex (@AlexHormozi) shares with us the lessons and failures that he took away from 2020, reflections on his notes, and what he learned in perhaps his largest year of growth yet.

If you'd like to go back and listen to Alex's recap of 2019, click on this link. 2019 Failures and Lessons

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:10) -  His thoughts on the phrases “what does this person have that I don't?” vs. “what do they lack that I have?”, hiring good talent, additional acquisition channels, finding people with preloaded solutions, & providing more value in a strategic way to the marketplace

(11:00) - How 2020 was a humbling year for Alex, the concept of “scale to zero”, company growth without hiring people, and his mistake with data management

(23:30) - Alex’s thoughts of having 3 businesses, irreversible vs. reversible decisions, having a bigger purpose after reaching milestones, & entrepreneurship coming in cycles or seasons

(40:20) - Finding the best solutions to problems, understanding an expanded time horizon, the summary of his 2020 lessons and failures

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Jan 19, 2021
What I did after I lost everything to make $100k | Ep 269
12:44

It’s all about the skills. Today, Alex (@AlexHormozi) shares with us the decisions and mindset that helped him get out of having nothing to earning millions, his strategy with sales and leads, and how the skill of acquisition came in very handy.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(3:04) -  Developing different kinds of skills can help you in any situation (especially if you’ve lost everything)

(5:08) - Even if Alex had almost lost everything financially, having useful skills is what gave him hope that he didn’t lose after all

(7:27) - As long as you have some idea of how that business works and what the value propositions are, you could do this entire process if you had the skillset.

(9:00) - Alex walks us through how he did his sales and leads, and how he ultimately got his luck

(10:50) - “The reason I'm so big on learning the skills is that it gives you a peace of mind that money can't because money can get taken.”

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Jan 19, 2021
What Got You Here Wont Get You There - FALSE | Ep 268
12:54

Repetition can often lead to growth. Today, Alex (@AlexHormozi) talks about one of the most integral lessons he has learned when it comes to replicating success, why repetition outweighs any tactic, and why we need to be reminded more than we need to be taught.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:38) - When it comes to doing different tactics in business, you just need to keep repeating the actions that were successful in order to reach your goals

(4:37) - At the end of the day, it’s really more about being who you’ve always been (your traits, skills, etc) in order to get to where you want to be

(7:20) - The wrong move that some entrepreneurs do is starting from scratch rather than just repeating the successful strategy 

(10:11) - When it comes to content, there are two ways to go about it: have enough content to build your reputation, use it as your primary marketing method

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Jan 15, 2021
Volume Negates Luck | Ep 267
10:02

People who don’t understand probability don’t know the word “Luck”. Today, Alex (@AlexHormozi) shares a quick lesson he learned while he was talking to his 18-year-old neighbor about probability, luck, why volume negates both those factors, and tries to paint a different frame of seeing success & the work required to get there.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:14) - Probability outcome: if you’re a business owner you have to gamble on marketing and assess the probability that you'll get a return on that investment.

(2:19) - Alex dives into how volume plays a major factor in negating luck and probability

(3:15) - The moment a person realizes that they’re reaching their desired outcome, they’re unwilling to continue and say “this is not for me”.

(6:06) - The only thing that separates you from what you want is “skill”

(8:32) - Alex talks about the question he asked his neighbor and how he’s “already twice as wealthy as the average college person who would be leaving”

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Jan 12, 2021
Learning the Right Lessons From Failures | Ep 266
11:06

Failures are always going to be lessons. Today, Alex (@AlexHormozi) shares his thoughts and advice on how you can learn the right takeaways from the failures you experience in your life without remembering the scars and how to shift your perspective on learning lessons to a positive view.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:56) - One of the hardest things is learning the right lesson from failure. Alex shares a clear example of this statement

(2:07) - It’s even more dangerous to learn the wrong lesson from a failure. It reinforces the incorrect lesson

(4:08) - Alex shares a possible incorrect lesson he learned from his past experiences: “success should come big and should come fast”

(6:40) - In entrepreneurship, sometimes you have to unlearn some of the things that got you to where you are today in order to think from a different perspective

(9:32) - “What if everything that you did when you were successful was not because of you, but because of outside forces and everything that you've done to fail was your fault?”

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Jan 08, 2021
Generate Flow. Monetize Flow. Add Friction | Ep 265
08:32

All you need is for them to keep saying YES. Today, Alex (@AlexHormozi) talks about the quickest way to keep your money flowing with one framework, the “poor people” mentality, and giving an exceptional offer.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:13) - One of the hardest things is learning the right lesson from failure. Alex shares a clear example of this statement

(2:24) - It’s even more dangerous to learn the wrong lesson from a failure. It reinforces the incorrect lesson

(4:46) - Alex shares a possible incorrect lesson he learned from his past experiences: “success should come big and should come fast”

(7:22) - In entrepreneurship, sometimes you have to unlearn some of the things that got you to where you are today in order to think from a different perspective

(10:14) - “What if everything that you did when you were successful was not because of you, but because of outside forces and everything that you've done to fail was your fault?”

Follow Alex Hormozi’s Socials:

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Jan 05, 2021
$100k is the Hardest Amount to Make | Ep 264
11:46

“You inherently become more valuable and you stop seeing your failures as failures”. Today, Alex (@AlexHormozi) talks about why making your first one-hundred thousand dollars is the hardest milestone to reach, time vehicles, leveling up your skillset, and how adding more people to the team can help you build the foundation of acquiring more skills.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:22) - The first one-hundred dollars you place in your bank account will always be the most meaningful

(3:19) - Reasons why it’s hard to earn $100K: you have to think of time, vehicles, time for money vehicles, and that you might be missing leverage 

(4:58) - another reason why earning one hundred dollars is hard is because the vehicles that exist for it require all your effort 

(5:57) - A common mistake: people will outsource certain work that they’re doing but will not replace the time with learning higher-value skills 

(9:45) - The volume for a specific skill with deliberate effort will improve your skillset

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Jan 01, 2021
What are You Willing to Sacrifice | Ep 263
16:33

Ask yourself, is it really worth your time and effort? Today, Alex (@AlexHormozi) talks about the decision-making process that he uses to evaluate opportunities that don’t just apply to entrepreneurs, but to anyone in general.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:25) - Alex shares a story about a conversation with his 18-year-old neighbor about his future plans, college, etc. 

(4:38) - At the end of the day, the issue that many of us face we present these socially acceptable solutions to ourselves when deep down the reason that we're doing them is not for the right reason

(5:56) - When we think about the effort & outcome of certain scenarios in our lives, we need to have a different perspective of “how much am I willing to sacrifice for this?”

(8:48) - Where we are is because of the stories that we have that have led us to be who we've become.

(10:07) - If you fail, it does not make you a failure. It means that you failed and part of entrepreneurship is failure

(13:58) - What you do for a season of life doesn't have to be forever, but sometimes it does have to be for that season. And sometimes you are uneven.

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Dec 29, 2020
The Rule of One | Ep 262
06:03

Demand through compelling words. Today, Alex (@AlexHormozi) talks about an insightful concept he learned while he was at a mastermind and how to effectively use this framework.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:22) - “The Rule of One”: it is looking for the main idea, the compelling message that is easy to understand, believe, and that is unique

(4:58) - You want to have ONE message that’s so compelling people will take one step toward you

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Dec 25, 2020
How to Recognize Opportunity in a Marketplace | Ep 261
08:13

Are you really looking at the right market? Today, Alex (@AlexHormozi) talks about the important questions you need to be asking when evaluating the market to determine opportunities and the viability of an option.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:04) - The 4 questions to ask yourself about the market: is it in pain? is it growing? is it easy to find? And does your audience have the money?

(5:40) - Use these questions as a checklist of whether or not there is an opportunity in a certain marketplace. This checklist can even be used in 2 different ways

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Dec 22, 2020
Ham and the Garlic - Give the market what it wants | Ep 260
06:43

Lead your clients to the best destination. Today, Alex (@AlexHormozi) discusses about a fun story that often gets shared around in the industry and a  great lesson in meeting your clients where they are today, in order to get them to where they want to be tomorrow.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:36) - Alex shares the story about “Ham and the Garlic”

(3:07) - Moral of the story: you have to give people what they want in order to give them what they need

(5:17) - Change your perspective on how you talk with clients, customers, etc. Talk to them in a language that speaks the truth, relate to them, understand their problems, their fears, etc.

Follow Alex Hormozi’s Socials:

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Dec 18, 2020
The Sales Tactic that added $35M in Sales | Ep 259
07:48

Sometimes it takes one action to curve your life in a better direction. Today, Alex (@AlexHormozi) talks about a pivotal moment in his life when he was pitching and the amazing sales tactic that helped him grow his money exponentially.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(2:34) - Alex shares his experience of getting into the supplements business as an upsell and how one pitch changed his perspective on making sales

(3:55) - The sales tactic? Ask them what they WANT. When approaching your upsells, make the sale so seamless that having this upsell is like a bonus to your actual offer

Follow Alex Hormozi’s Socials:

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Dec 15, 2020
The 3 Biggest Levers in Business | Ep 258
10:06

You need all gears in order to fully function. Today, Alex (@AlexHormozi) shares with us the 3 levers of business growth that will have the biggest direct impact on how much money you make, and dive into discussing each lever.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:00) - The 1st lever of business growth is going to be your market: no matter the circumstance the market will usually win

(2:45) - The 2nd lever of business growth is your offer: make it so incredible that it’s irresistible

(4:06) - The 3rd lever of business growth is persuasion: it’s all about the way you talk, the words you use, your charisma, etc. 

(7:42) - Market, Offer, Persuasion: this is how all these levers work together. Without one of these levers, your business will not grow

Follow Alex Hormozi’s Socials:

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Dec 11, 2020
No Opportunity is forever | Ep 257
06:04

It’s now or never, you decide. Today, Alex (@AlexHormozi) talks about shifting your perspective when it comes to opportunities that won’t last or work forever, and getting to the bottom of why people are giving themselves the excuse to not begin something.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(0:56) - Oftentimes people give themselves a reason to NOT begin something and it’s probably because they don’t understand it from the beginning

(2:39) - When looking at the longevity of an opportunity, do not discount the fact that it is finite

(3:49) - Many businesses were built off of arbitrage opportunities that created cash flow human resources

(4:55) - Sometimes we create excuses to not for the opportunity in front of us because of fear that we might not be good enough or laziness getting the better of us

Follow Alex Hormozi’s Socials:

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Dec 11, 2020
Negative Emotional Motivation | Ep 256
09:52

Do you admire or envy someone more successful than you? Today, Alex (@AlexHormozi) talks about a conversation he had with Nick Bayley when he attended a mastermind about motivation, naming your emotions, and how the feeling of envy can be a driver to success.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:38) - Envy: having the desire for something that someone else has that you do not have. It’s a threat that somebody is going to take something that you have

(3:03) - Being envious absolutely does not make you happy. However, Alex believes somehow it can make you successful in a certain way.  

(5:05) - “It is my belief that I would rather deal with people who do good things for bad reasons than bad reasons for good things.”

(6:41) - As entrepreneurs, we judg