The Game w/ Alex Hormozi

By Alex Hormozi

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Category: Entrepreneurship

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Subscribers: 144
Reviews: 2


 Jul 4, 2022


 Mar 25, 2022

Description

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. Hosted by Alex Hormozi.

Episode Date
The Business Formula: Acquiring Customers Profitably, Goal-hitting Offers, & More…(with Tanner Chidester) Pt.2 - Aug '21 | Ep 443
24:14
If you never quit, then you won't fail. That's the prerequisite of entrepreneurship. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how to acquire customers profitably, the formula, mindset, and models that he uses to achieve this success, and touches on topics about seeking family approval, etc. This is part 2 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://www.youtube.com/watch?v=33LXr9R-htw (Tanner Chidester’s YouTube Channel! ) Timestamps: (1:17) - Was there a pre-existing formula that Alex put his business into? Or did it just happen with the thought of “how can we get these leads without paying them?” (6:54) - What are things that can be different where you don’t have to market so hard & the meaning of “if your company isn’t growing, it’s dying” (9:50) - Alex shares his thoughts for those who feel like their family or loved ones do not support their goals and what to do about it  (15:00) - How Leila Hormozi greatly impacted Alex’s life in many ways, what Alex’s day-in-the-life looks like now, and his future steps Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 01, 2022
The Millionaire Morning Routine | Ep 442
15:43
Is your routine really productive for you? Today, Alex (@AlexHormozi) talks about the question that many people keep asking him: his “Millionaire Morning Routine”. He talks about how this routine should actually be done in reverse, the implications of having this kind of morning routine, and why understanding productivity and leverage is important when creating your own routine. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:16) - The issue is we have to define what “productivity” even means. Instead of thinking of the perfect morning routine, think of the worst morning routine possible, the least effective.  (3:08) - The “Millionaire Morning Routine” is heavily generalized. It entails that all millionaires do this routine. Instead, we should be focusing on the fact that you are committed to doing the things you said you’d do. (5:27) - We need to start getting into the thinking process around outcomes because most people spend most of their time doing things. We need to leverage all the opportunities and tasks on our plate and see what degree of leverage they have  (7:40) - You order your tasks in order of the leverage that they have. Alex shares an example of this. In short, the act of entrepreneurship is simply consistently making these trades of “What can I buy my time back with?” (10:52) - Things to remember: check if adding certain tasks to your list makes you productive & how much leverage you’re getting from that work. You have to do the work rather than avoid it.  (14:37) - To be productive first, you wanna maximize your personal amount of time that you're working and make sure that you’re working on the right stuff. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 29, 2022
This is Why No One Believes Your "Authority" in the Industry | Ep 441
13:38
Do you walk your talk? Or are you just saying that? Today, Alex (@AlexHormozi) talks about how there are so many people who about things they haven’t even done themselves which results in painting a false image of authority, and why being completely honest with your intentions from the get-go and documenting your process is better in the long run when you’re trying to leave your mark in the industry. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:48) - The common reason that people are not experiencing growth with the brand and authority they wish to build is that they’re putting their lading against the wrong wall. (3:00) - It’s very difficult to deliver theoretical knowledge on business without having proof or evidence to support your claim. It’s better to be straightforward in saying that you might not be the best but you’re sharing what worked for you (5:23) - the idea is that we need to change the way we talk and what we talk about. It’s all about the change in language. Rather than talking about general concepts, share the depth of your experience to make sure that your assumptions are valid across the sizes of businesses (7:31) - At the end of the day, it all boils down to talking about things that you have the authority to speak over. One way to do it is to document your journey and take note of your progress (9:51) - Another perspective to consider is the “audience intention”. Why are you speaking about this topic? You have to be very mindful of this because humans are exceptionally good at sniffing out intention. Your intention is something you cannot fake. (11:54) - The real value added for the service is the implementation, the accountability, the troubleshooting, and the perspective from which to solve the problem Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 27, 2022
Fear of Losing, Finding High-Level Employees, and Simplifying Offers (with Tanner Chidester) Pt.1 - Aug '21 | Ep 440
21:14
The only games worth playing are games that you can continue to play. Today, join Alex (@AlexHormozi) as he guests on Tanner Chidester’s YouTube to talk about how the role of having general business acumen can contribute to general business success, how pain can be used to feel success, and how to simplify your offers in such a way that they're both compelling, easy, valuable, and get people to buy them. This is part 1 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://www.youtube.com/watch?v=33LXr9R-htw (Tanner Chidester’s YouTube Channel! ) Timestamps: (1:40) - Years of knowledge and mistakes along the way helped inspire Alex to write his book & finding high-level people to hire  (4:32) - How to know you’re asking the right questions to experts and the efficiency of working 2 days a week as a millionaire  (8:22) Does having a strong business background contribute to your success? And the scariest moment of Alex’s entrepreneurial journey  (10:56) - The trend of successful people running away from the fear of being a loser or disappointing their family, and how Alex’s perspective grew from many influences (i.e. experience, people, etc) (14:01) - The natural tendency for people to make things more complicated than it should be and the litmus test to know if you’re adding too much into the offer Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 24, 2022
Cold Outbound Sales Magic | Ep 439
12:02
You're letting people know one-on-one about the stuff that you sell. Today, Alex (@AlexHormozi) talks about how you can possibly leverage referrals and affiliates, an interesting story about cold outbound sales, and how you can profitably grow, even if you're capital constrained. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:48) - Oftentimes, using the cold outbound strategy is getting affiliates then affiliates to customers. Getting affiliates are more affordable because they are worth more than a single customer. Alex shares a story of two girls selling energy drinks at the beach. (3:12) - Alex dives into the math of how much these two girls end up earning. He discusses the cost of shipping, the product, the labor, etc.  (4:15) - This is where having a very good product is so important because if you can give a can away for free the thing that you sell & know X percent of people will buy again, then you have an incredibly viral product. (7:08) - Marketing always works. It's just a matter of how efficient is it. The problem is it's hard to reach every single person in the world. Since it's a matter of efficiency, we need to have benchmarks such as LTV, and CAC ratio (cost of acquiring a customer).  (9:00) - Cold outbound strategies can work for any business. You can use it for direct-to-consumer business and other ways like door-to-door, emails, direct mailing, etc. You're letting people know one-on-one about the stuff that you sell. (10:01) - A big thing to consider is looking at the ideal cash flow of acquisition, meaning in the first 30 days, the customer, we wanna be able to make back the cash that it costs us to acquire them. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 22, 2022
How to Sell "Ghost" Products Strategically | Ep 438
13:32
Gain their trust by selling what you (don’t) have. Today, Alex (@AlexHormozi) talks about one of the most powerful sales tactics he’s been using: Ghost Products. He dives into how he was able to discover this idea, how to apply it, and how it’s a concept on diming imaging admission that you can do as a salesperson to gain the trust of your customers. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:07) - Alex shares a story about how he was able to “sell” a product he didn’t have after running out of stock. Rather than saying no to the customer, he gave her recommendations to replace that item and gave her further instructions. (3:59) - Selling “Ghost Products” ended up becoming a powerful sales tool to gain the trust of his customers. You also need to know the difference between manipulation and help: intention.  (5:38) - Gain the trust by giving away the low-margin stuff and then keep the high-margin stuff for yourself.  Also, give someone a vision of what their life's going to be like when they're experiencing the benefits. (8:01) - This strategy is also an opportunity to offer your upsell with prescriptive closes. Also, we want to figure out ways to associate the usage of the product with something they're already doing. (10:22) - It’s also important to introduce the problem you’re trying to solve for your customer if they don’t buy the product. They need to be reminded of why they came to you. (12:58) - If you can get this moving at the end of the day, the goal really as a salesperson is to move to their side of the table. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 20, 2022
“Tiny Market, Big Money” & Common Entrepreneur Mistakes (on Foundr Stories) Pt. 2 - Feb '22 | Ep 437
20:06
And if you give more than you take, the marketplace will always reward you... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about some of the common mistakes that are happening in the entrepreneurial space, break down the concept of “tiny market, big money”, and how you speak, think, & approach scenarios and situations are going to predicate how successful you are in any endeavor you do.  This is part 2 of the interview.  Check out the episode onhttps://www.youtube.com/watch?v=vY2ruQ7uoOI ( Foundr Stories’ YouTube Channel! ) Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:04) - What is the “tiny market, big money” process (aka finding niche markets that are overflowing with cash)? (4:22) - How to manage 100x-ing your prices and acquiring more clients (6:13) - If there’s one thing you want people to walk away from all the education things you’re doing, what would that be? (9:24) - In terms of mindset,  what gives you the ability to sell (i.e. the skills you have to be a better entrepreneur)? Was this acquired or something innate to you? (15:03) - What are some of the biggest or most common mistakes you see entrepreneurs doing in the space, especially in 2021? (17:51) - Alex answers some rapid-fire questions about money, where he sees himself in 10 years, etc. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 17, 2022
How I Handle Bad Things From Happening | Ep 436
11:34
Sometimes, a change in perspective can alter how you live your life. Today, Alex (@AlexHormozi) talks about how we should manage the circumstances or the conditions that come to us, the three different scenarios that he uses to create and destroy meaning in his own life, and how changing your perspective dictates the way you play the game.  Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:58) - Growing up, there are interpretations of adults that we think are the facts of life when it actually wasn’t. We end up having to unlearn these concepts as we grow older. 2 tools we should use to dictate what is good or bad are time & volume.  (3:19) - Volume: We should try to think of circumstances like the weather, some days will be sunny while other days will rain. Either way, you need both scenarios. It’s just a matter of how you view the weather. (4:21) Time: How much will this situation matter to me 10+ years from now? If you think in time horizons you relieve a lot of pressure in your life.  (8:15) - A lot of times we inflate the micro importance of things. When in reality, they aren't important at all and we just choose to make them meaningful. Be aware of the levers of meaning that exist. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 15, 2022
Mastering Wealth through Reciprocity, Time, & Sacrifice | Ep 435
15:42
Wealth is based on the fundamental unit of money. Money is a foundational unit of time. Today, Alex (@AlexHormozi) talks about how mastering wealth is rooted in how you master your time and money, the 3 traits that the ultra-successful share with one another, and how other factors such as reciprocity & sacrifice should matter in your journey to success. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:01) - You can’t force reciprocity in your direction by just jamming so much Goodwill down someone’s throat. When it comes to your business you have to be able to consistently and always have more demand than you can fulfill. (3:36) - You want to be able to provide more value to the customer than how much they pay for your help. Ask yourself “how can we provide so much value in excess?” (5:02) - Leverage means the ratio between inputs to outputs in a system (ex. inputting time or money). The game of business to aggregate wealth is to play with higher amounts of leverage over one thing.  (6:04) - Master your time in order to master your money. The 2 components to mastering time are the micro and macro perspectives. (10:32) - The three things that made people successful and ultra-successful are having a superiority complex, massive insecurity & fear of failure, and impulse control. Alex goes in-depth on each trait. (13:29) - “Why were you willing to sacrifice so much?” The better question to ask is “why are people not willing to sacrifice anything?” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 13, 2022
Hard-wired Entrepreneurs, Grand Slam Offers, & More... (on Foundr Stories) Pt. 1 - Feb '22 | Ep 434
22:40
I prefer to be dealing with tremendous demand and fixing operational problems rather than trying to generate demand... Today, join Alex (@AlexHormozi) as he guests on Foundr Stories’ YouTube to talk about whether or not entrepreneurs are hard-wired or born that way, becoming a billionaire, grand slam offers, and more! This is part 1 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode onhttps://www.youtube.com/watch?v=vY2ruQ7uoOI ( Foundr Stories’ YouTube Channel! ) Timestamps: (1:01) - How Alex got his 1st job, “hard-wired” entrepreneurs, and where he got his inspiration to write his book $100M Offers (6:18) - The reason why Alex wants to give everything after he dies, aspirations to become a billionaire, and the “how” to become one. (11:22) - What comes next after hitting the billion goal and do software companies make you a billionaire faster? (17:13) - Why the “offer” is so important in doing business, and the steep learning curve to earning over $2 Million a month Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 10, 2022
One of the Biggest Mistakes I See Entrepreneurs Make | Ep 433
09:59
Don’t bite off more than you can chew. Today, Alex (@AlexHormozi) discusses a common mistake that entrepreneurs do when it comes to taking on more opportunities than they can handle, the parallel between lifting weights and doing business, and why focusing on one thing at a time will give you the best results than dipping your feet into many ponds at the same time. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:51) - The parallel between lifting weights and business: if you go above your strength level it becomes too risky. Adding weight to the bar is the complexity in the business. Whereas simplicity oftentimes is what scales. (3:27) - Entrepreneurs tend to make the mistake of putting on shoes that are too big for them to fit. You might be going for something that is way too advanced. Ask yourself first, “What problem are we solving?” (5:06) - Alex shares a story about a friend who offered a lot of services at the same time and why this will cause more harm than good (6:42) Another big mistake entrepreneurs do is they try to solve their business growth by globbing as many different things as they possibly can. You distract ourselves from the core business opportunity  (8:11) - Alex shares the time he made the mistake of globbing at too many opportunities, what he learned about focusing on one thing one at a time, and how repetition plays an important role Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 08, 2022
I Made Podcasts For 5 Years Before It "Hit" | Ep 432
12:07
You just have to keep on showing up… Today, Alex (@AlexHormozi) talks about his journey in creating this podcast, why consistency is the root of how your presence online will get noticed, how using time horizons in hitting a certain goal greatly helps, and all about the importance of committing. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:41) - Ever since Alex started his podcast, he never missed out on showing up to create content. You have to figure out how to communicate. You are learning how to teach, how to entertain, and how to present.  (3:14) - If you think in days, the time's gonna pass no matter what. But if you can think in decades, when you’re making goals, it'll show that you were thinking that way. (4:27) - Moral of the story about Alex’s friend: you have to commit to the action. Make the action the goal, not the outcome. The more you commit to the action after a decade, it shows that you’re the type of person who is incredibly patient and diligent. (7:52) - from the book Atomic Habits: “. Every winner and every loser have the same goals (...) Your goals don't make you unique. It's the activities that you do that make you unique.” (9:35) - If you can separate the activities from the outcome, you can focus better on the actions. If you can change to this perspective, it will change your life. It'll decrease your emotional ups and downs. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 06, 2022
Niches & Opportunities, Decision-Making, and Repetition (on Omar Elattar & The Passionate Few) Pt. 2 - Aug '21 | Ep 431
27:51
Everyone sabotages themselves simply based on expectations. Today, join Alex (@AlexHormozi) as he guests on Omar Elattar & The Passionate Few’s YouTube to talk about the importance of picking the right niche, the decision-making framework that he uses when confronted with hard choices, and the value of volume in repetition in skill development.  This is part 2 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://www.youtube.com/watch?v=CQNBYufkRsY (Omar Elattar & The Passionate Few's YouTube Channel!) Timestamps: (1:03) - How Alex packages the deliverables, questions on ad spend, and the importance of having a niche when it comes to opportunity (10:19) - The decision-making framework Alex uses in dealing with hard choices, and the importance of putting in the work (23:16) - Do you think that the ultimate thing to sell is something that helps people make money? Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 03, 2022
How I Would Invest $1000 If I Were In My 20's | Ep 430
21:08
You have to duplicate before you replicate. Today, Alex (@AlexHormozi) shares with us a very simple but effective mindset shift when it comes to where you should be investing your money, what you should look for when getting mentors, and the long-term benefits of skill stacking. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:04) - The moment you decide to invest, your belief in wanting to make more income actualizes (3:28) - To provide value to the marketplace and solve problems for other people is how you will be able to make money…here’s why (7:51) - The 1st and 2nd step to investing is saving as much money as you can and taking the access between what you earn and what you need to live on, and you invest at an increasing your earning capacity and you do that over an extended time horizon (10:38) - When it comes to finding credible people to learn from, look at those who’ve been there (who have loads of experience) & shift your expectations on what you’ll learn from them. You have to duplicate before you replicate  (14:10) - You have to start measuring progress in terms of skills before you can measure it in terms of dollars. View it as bricks being laid out to form a bridge (17:48) - As you keep on learning more skills, they will stack exponentially and you start to grow. Even your pay and compensation are going to increase dramatically Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 01, 2022
The 5 Phases of Content Marketing | Ep 429
23:06
No one starts by being amazing. Today, Alex (@AlexHormozi) talks about the five phases of content marketing, the objectives you're solving for each of these, and how to provide meaningful content to your audiences. Sometimes it’s about showing up no matter what, even if it means slow progress. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:32) - Here are the 5 Phases of Content Marketing: Create & post, Consistently Post, Reliably Post on All Platforms, Regularly post, and Repurpose Your Content. (3:59) - Keep in mind 2 most important rules: there’s no such thing as too long, only too boring & “quantity over quality”. Alex dives into each objective of the 5 phases. (11:41) - If you're doing the 3rd - 5th phase, the objective is to generate new customers vs. the 1st & 2nd phase wherein you are generating leads (17:33) - The lever on what you talk about depends on how good you are, which is tough to self-analyze. Just because you call yourself an expert, doesn't make it true. Make content that not only educates but also keeps people interested to want to know more (19:04) - The biggest picture and the underlying question that Alex always try to answer is “Why should this person listen to me? And why is this worth their time?” & why you shouldn’t lie to yourself Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 30, 2022
The Entrepreneur Within, Gaining Momentum, & More (on Omar Elattar & The Passionate Few) Pt. 1 - Aug '21 | Ep 428
32:24
At the end of the day, we only have so much decision-making power. Today, join Alex (@AlexHormozi) as he guests on Omar Elattar & The Passionate Few’s YouTube to talk about his path from employee to entrepreneur, how fitness has been incorporated into his business, and how they optimize systems to scale a business. This is part 1 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://www.youtube.com/watch?v=CQNBYufkRsY (Omar Elattar & The Passionate Few's YouTube Channel!) Timestamps: (1:40) - Where did the inspiration of “entrepreneur Alex” stem from? (4:51) - Plans after college & gaining momentum, investing for the first time, and practicing consistency (12:17) - Alex’s fitness vs. business, constantly reviewing systems, & the 1st gym that started it all (22:18) - The idea that helped Alex begin his acquisition journey, meeting Leila, and the progression of selling Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 27, 2022
3 Tactical Ways to Immensely Grow in a Service Business | Ep 427
09:26
Advance your way to the top with these tactics! Today, Alex (@AlexHormozi) talks about one of the fastest ways to make a tremendous amount of money in a service business by looking into the 3 different categories that fall under this umbrella. He also talks about how looking at your business through this perspective can help you get to the top faster than you think (which has been clearly seen with his portfolio companies’ growth!)   Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.  Timestamps: (2:21) - The 3 categories of products you can sell: Products/widgets, services, and access  (4:25) - When you’re thinking about your products and services, one of the easiest things to make it more valuable is to think “how can I add some sort of x?” For ex., adding a service component, etc.  (6:12) - The 6 different categories of different types of things that you can have in your business Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 25, 2022
10 KEYS to a TERRIBLE Business Partnership | Ep 426
09:45
Sometimes terrible can be a good thing! Today, Alex (@AlexHormozi) talks about how using inverse thinking to see if your partnership is actually more terrible than it seems, and how to ensure you’ll be picking someone who is the perfect fit for you and the company! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:46) - Reason #1-5: Knowledge, time, and money are disproportionate as well as expectations and having no agreements  (5:18) - Reasons #6-10: Give away everything, being misaligned in 3 things: mission, value, and vision, & your lifestyles are different  (7:16) - summary of all the reasons to have a terrible partnership & the 2 frameworks behind them Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 23, 2022
Having What It Takes, Escalation, & the Boring Work (on Driven CH with Albert Preciado) Pt. 2 - May '22 | Ep 425
26:05
What is one question you repeat to yourself over and over again?  Today, join Alex (@AlexHormozi) as he guests on Driven CH's YouTube with Albert Preciado to talk about how to win big, how he scaled their social media to almost 2 million audiences in under two years, and how to understand the control, freedom, and these relations to the entrepreneurial growth in business. This is part 2 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://www.youtube.com/watch?v=gIYvr6M0G2E (Driven CH's YouTube Channel!) Timestamps: (0:52) - Paying for experiences that cost more & if Alex can tell a person has the traits and what it takes to win big in five minutes (5:15) - Do you think it’s important to physically have a certain look that gives you a unique identity? (11:05) - Alex’s behind the scenes when making content, doing the boring work, and his game plan for his social media growth (17:03) - Selling companies for millions, a typical day at acquisition.com, and their company’s escalation Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 20, 2022
I Gave Away $2M and I Wasn't Happy... | Ep 424
13:42
Are you truly aligned with your values? Today, we go back to when Alex (@AlexHormozi) talked about the time he donated a large amount of money and why he didn’t feel happy about it after. He dives into how finding meaning or purpose in life greatly exceeds some material aspects of your life and the values you choose to live with will give you the ultimate fulfillment in the end. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:25) - A lot of times, Alex wants to do things because he wants to find meaning (3:10) - How do you create and destroy meaning in the things you work on?  (4:23) - We question all of our beliefs, except for those that we truly believe in (5:50) - After having created meaning or fulfillment, you ask yourself, “Is this meaningful?” “Do I get fulfillment from this?”  (7:58) - The way that we choose to live is according to these values. We make decisions in alignment with those values we uphold (10:15) - The idea of legacy, when we die, passing on wealth can ruin people Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 18, 2022
The SIMPLE Managerial Framework That Changed My Business | Ep 423
11:34
Communicate the expectation. Today, Alex (@AlexHormozi) talks about the reasons why your employees are not doing the tasks you’re asking them to, and the process of how to turn things around using the managerial framework he’s come up with. Once you hit all the peaks of the framework’s triangle, you’re on the right path! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:13) - Alex's simplest framework: if you want somebody to do something and they do not do it, what do you do? (2:41) - Reason #1: they don't know that you want them to do it (4:30) - Reason #2: training, which is, do you not know how to do this thing? Let me show you… (6:11) - Reason #3: incentive is motivation. Do they want to do the thing? If not, they might be unmotivated. (9:09) - Knowing internal and external motivations within your company or team Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 16, 2022
Fear, Envy, and Barriers to One Billion (on Driven CH with Albert Preciado) Pt. 1 - May '22 | Ep 422
27:09
Suffering isn’t a prerequisite for success. Today, join Alex (@AlexHormozi) as he guests on Driven CH's YouTube with Albert Preciado to talk about the things that we're afraid of and whether they use us or we use them, and how to focus on one path for an extended period of time to achieve the goals that are unreasonable in everyone else's eyes, but not your own.  This is part 1 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://www.youtube.com/watch?v=gIYvr6M0G2E (Driven CH's YouTube Channel!) Timestamps: (1:33) - Do you have to be in a bad situation to be motivated to get out of it? Do you think the outcome of your life would’ve been the same without Leila? (7:42) - What was the biggest lesson you’ve learned and knowing what you know now, would you have had more money? & What do you think stops people from focusing on one thing to get to a billion? What’s your take on others envying you? (19:33) - Getting to know Alex more: how many times he works out in a week, his eating habits, thoughts on drinking, and does being healthy contributes to his success?  (24:12)  - Do you have any fears? Do you ever have some kind of fear of being broke again? Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 13, 2022
I Told Myself I Was Wealthy Til' It Became True | Ep 421
13:10
I chose to stop giving "trauma" power. Today, Alex (@AlexHormozi) talks about the three things that shape your character as an entrepreneur and the one factor between these three that plays a major role: your self-belief. He also talks more in-depth about the importance of having self-belief and how your perspective can easily change that. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:51) - The most powerful things that change our behavior and our character are the stories we tell ourselves (3:00) - Alex also had the character traits. He just needed to improve with the belief he had with these (4:14) - And so you can be more advanced than your belief than you are on your skills (7:42) - Your identity's fluid. You need to be able to change your identity and your character traits based on what the business requires if you want to grow (10:19) - if you make affirmations into arguments that you make with yourself every day, then those become things that will change who you are. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 11, 2022
$100M Offers: E-commerce Edition | Ep 420
13:34
Give them an offer so good they’ll feel stupid for saying NO: E-commerce edition! Today, Alex (@AlexHormozi) talks about how his $100M offer framework not only works with a traditional sales pitch, but also for E-commerce! What?! Yes, you heard that right. He dives into how each of the 4 variables of his framework applies in every aspect of E-commerce through clear and simple examples. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:42) - The variables in the value equation create purchasing decisions that get people to value something in order to buy it because they value it in excess of the price tag (3:31) - Scarcity, urgency, guarantees, and bonuses: how these variables can apply to E-commerce easily. Let’s take a look at Amazon… (8:44) - These four variables, do even more to increase the value equation in your favor so that you can sell more stuff (12:11) - So the question is, what's the job to be done? What are we trying to do? And then everything else is going to fall down from there Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 09, 2022
Scaling Your Businesses with This $100M Offer Strategy (with Greg Hickman) Pt.2 - Sept. '21 | Ep 419
28:43
All it takes is an offer they can't say NO to! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about guarantees within sales and marketing, creating high-ticket sales, and strategies that bring your business on the path to longevity. Grab your pen & notebooks, and list down all these golden nuggets! This is part 2 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://youtu.be/80tRGf_nL0g (Greg Hickman's YouTube Channel)! Timestamps: (0:58) - Implementing the quick win strategy (3:37) - Can I have high-cost clients or do they all need to be low-cost?  (7:34) - Determining which service/product should be front-end & what a consumable looks like to a coaching agency (14:03) - What will a guarantee do for your sales and marketing? (19:55) - The most surprising thing agency owners do & when we should introduce continuity in your business (25:47) - What are business owners doing nowadays Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 06, 2022
The #1 Persuasion Hack That Can Make You Millions | Ep 418
13:38
Strong convictions precede great actions. Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team. Tip: it's not based on skill, but based on heart.  Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:52) - The way that you talk about the products that you have will indicate the level of conviction that you have. The best salespeople are true believers. (5:54) - The belief in the conviction was so strong in the salesman, that it overcame the fears and the doubts of the prospect. (6:01) - With proper training, practicing communication, and building that self-belief, you can strengthen your conviction (9:01) - Fix the mojo of your sales team, get them to believe & remind them to believe. "We need to be reminded more than we need to be taught." (10:19) - The difference between helping someone for your own interest vs the interest of others Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 04, 2022
This is Our Competitive Edge | Ep 417
16:28
Too many lenses can make you to go blind. Today, Alex (@AlexHormozi) talks about acquisition.com, their portfolio company that does $100 million a year, and their core values that serve as a guide for anything and everything they do. He also talks about how things that are "true and innate to you" can help structure your core values and that you don't always have to have many of them to run successfully. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:13) -  The brain, heart, and real conversations that happen in order to make the business grow (3:39) - From an overarching perspective, the way to come to values is to look at what are the non-negotiables. (5:02) - Values themselves need to be ideally said and having an unimpeachable character (11:23) - Having candor, how you can't make progress without feedback, and competitive greatness Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 02, 2022
Double Rates Without Changing Your Business Model (with Greg Hickman) Pt.1 - Sept. '21 | Ep 416
25:56
... And make it DOUBLE! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about compelling ways to increase prices, get making your business more scalable and profitable, get more clients to say yes and have them to do things that they can't say no to, and more! Buckle up for this roller coaster of takeaways! This is part 1 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://youtu.be/80tRGf_nL0g (Greg Hickman's YouTube Channel)! Timestamps: (2:07) - Why Alex is not a fan of the "agency model" (6:16) - Millionaire vs. Billionaire Mindset (10:34) - One channel, word of mouth vs. paid media (14:09) - Doubling rates and what it takes to effectively instill them (21:26) - The equation behind serving your audience Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 30, 2022
Why I Chose to Disappoint My Dad | Ep 415
14:32
Are you living the way you want or by someone else's rules? Today, Alex (@AlexHormozi) talks about something more personal. He dives into his relationship with his father, the impact this had on his entrepreneurship journey, and how he managed to break free from the expectations set on him, ultimately making a name for himself. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:39) - The idea of disappointing his dad and the constant need to seek validation felt like death (4:16) - Legacy is something that isn't really important in Alex's eyes, it can leave heavy expectations (7:13) - Alex's father did not seem to support the things he wanted to do for himself (10:27) - "This is not the life I want to lead. I am not happy doing this every day. I would prefer to not be alive if this is what my life will be." Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 28, 2022
2 Types of Business Risk | Ep 414
18:17
It's risky business, people! Today, Alex (@AlexHormozi) talks about the top business risks that are made by many new entrepreneurs, show you how each risk works (with different scenarios played out), the best ways to approach these, and how the wealthiest figure out ways to play the game in new ways where they can't lose. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:49) - There 2 major types of risk and the two big costs when you're making these risks (4:18) - And one of the hardest questions in entrepreneurship, is "when do I pivot?" "When do I keep pushing?" "When do I keep persevering on this idea?" (7:20) - Understanding Idea risk vs Execution risk, especially for new entrepreneurs (11:33) - The wealthiest people in the work eliminate risk, they know how to control it. (15:14) - Change the way you think about risks - look at all the opportunities instead of taking the negative assumptions Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 26, 2022
A Millionaire's Meaning of Life (on Charlie & Ben Podcast) Pt.2 - Sept. '21 | Ep 413
31:50
Make any product attractive! Today, join Alex (@AlexHormozi) as he guests on the Charlie & Ben Podcast to share his advice on selling products people would want to buy, finding the right team, Aristotle, and his relationship with Leila! This is part 2 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://www.youtube.com/watch?v=bLYy-mjfhFE (Charlie & Ben's Podcast on YouTube)! Timestamps: (0:50) - How to market a product like weight loss (7:09) - How to hire the right employees (24:51) - The meaning of life according to Aristotle (26:56) - A soul mate is n=1 Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 23, 2022
The Biggest Mistake That Stopped Me From Getting Past $30M | Ep 412
12:16
Some mistakes can be right under your nose! Today, Alex (@AlexHormozi) breaks down the mistakes that businesses make that cause them to plateau, how to deal with negative word of mouth, setting modest expectations, and more! Note: don't trade the short-term sale at the expense of the long-term brand. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:34) - Walk through a logical outline of what happens in a business & the three logical eventualities that will occur in the business that will rob you of your margins. (4:39) - How to combat the three eventualities and understand the importance of sequences (7:30) - How can we create a customer experience and/or a customer success team who can start tracking things like time to value? (9:57) - We want to increase the discrepancy between expectations. This helps lessen negative word of mouth Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 21, 2022
The Reason You're Not Successful | Ep 411
14:49
Do you know you’re making the same mistakes over and over again? Here’s why… Today, Alex (@AlexHormozi) talks about how he consistently generates leads, the key piece that he was missing in multiple different platforms, the multiplicative effect, and the importance of volume. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:47) - do the boring work, do what matters most first, and the equation involving volume, skill, and time (4:10) - Alex shares two stories on when he realized how important volume actually is (8:42) - The multiplicative effect and how it helps you see results quick (10:35) - the importance of skill for development and repetition (13:49) - How the equation mentioned is actually multiplicative and not additive Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 19, 2022
Turning Insecurity into Motivation (on Charlie & Ben Podcast) Pt.1 - Sept. '21 | Ep 410
36:22
It’s all about the mindset! Today, join Alex (@AlexHormozi) as he guests on the Charlie & Ben Podcast to share his advice on money mindset, using money as a measuring stick, how to turn insecurity into motivation as fuel for the pursuits that you have, and more! This is part 1 of the interview. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://www.youtube.com/watch?v=bLYy-mjfhFE (Charlie & Ben's Podcast on YouTube)! Timestamps: (1:13) - The Diminishing Returns of Money (7:31) - Millionaire vs. Billionaire Mindset (11:40) - Why anyone can be top 1% (16:19) - Turning insecurity into motivation (22:55) - Alex’s business equation Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 16, 2022
Why I Don't Follow My Feelings | Ep 409
09:04
How do you redefine the terms? Today, Alex (@AlexHormozi) shares with us why he chooses to not follow his own feelings, beliefs vs. assumptions, and how your mindset is heavily tied with your emotions that can influence the way you perceive and live life itself. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (3:16) - People identifying with their beliefs vs. assumptions  (5:12) - Living life the way you want to live it can heavily influence your mindset (8:31) - How are you able to get out of difficult situations in your life? Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 14, 2022
When to Decide to Start Spending Money | Ep 408
18:28
What does value mean to you? Today, Alex (@AlexHormozi) talks about how he was able to live on $0 Income for 3 years growing my business through a framework that kept him grounded and being able to spend on things that you value rather than meet society’s expectations. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:50) - From sleeping on the gym floor to slowly learning about the income to expense ratios in his life (4:48) - Business expansion, marriage, and setting priorities on expenses (10:28) - Cashing money when they needed to, de-risking, and the goal of material wealth Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 12, 2022
A SUCCESSFUL STRATEGY That Can 10X Your Money! (with Evan Carmichael) - May '22 | Ep 407
29:52
The best people are attracted to the best opportunities. Today, join Alex (@AlexHormozi) as he guests on Evan Carmichael’s YouTube to share about our mindset towards creating content, leveraging opportunities, and most importantly why it’s important to show up as yourself. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on https://www.youtube.com/watch?v=SBUaxy3RvmE (Evan Carmichael's YouTube Channel! ) Timestamps: (2:18) - Creating valuable content & giving back to your audience. (7:41) - Expectations of Alex’s dad & the mindset of growing your money 10x (16:22) - Process of finding the best team & the willingness to be unapologetically you (23:16) - Frameworks that Alex lives by, staying on the good side of life, etc. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 09, 2022
Here's Our Criteria for Investing in Companies | Ep 406
13:08
They made a list, and they’re checking it THRICE! Today, Alex (@AlexHormozi) shares the 3 criteria he and his wife Leila use when they are looking into investing in companies, how these indicators greatly help their screening processes, and "what is the value of the company based on the potential opportunities?" Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:33) - The 1st criteria is “the number of potential units sold”, the 2nd is “what is the potential profit I can make from this service?” (5:00) - the 3rd criterion is “the supply-demand or competitive dynamics of the landscape” & Alex gives a scenario where all 3 criteria are being used (7:36)  - Alex’s rule of thumb: when doing any kind of service-based business, it’s good to have an 80% or higher gross margin (10:15) - this is why using TAM is not a good indicator of the potential size of a company  Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 07, 2022
Get a Raise Using This Thinking Method! | Ep 405
18:30
What does “value” mean to you? Today, Alex (@AlexHormozi) shares how you can increase the amount you’re getting paid by using “inversion thinking” and gives scenarios of how each of these variables influences pay. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:43) - Introduction to inversion thinking and the variables that influence pay. The 1st variable is “provide little value" (8:18) - The 2nd variable is “how much we ask for” or “how much we negotiate” (10:45) - The 3rd variable is “competitive landscape / competitive dynamics” OR  “supply or demand for the job to be done”  (13:51) - The 4th variable is “the type of opportunity that you are pursuing in terms of the overarching umbrella of business that you were working for” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 05, 2022
The Hormozis: Love Logically and Go All In (on Lifestyle Builders Podcast) - Sept. '18 | Ep 404
20:36
Is it possible to balance both your work and love life? Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak on the Lifestyle Builders Podcast with Tom & Ariana to share how they hit it off as business partners at first, and how their relationship eventually deepened as spouses. They also talk about how there are actually many similarities in principles when it comes to business and romance! Check out the episode over on the https://www.youtube.com/watch?v=2YHJ6VV_Ohg&t (Lifestyle Builders Podcast YouTube Channel)! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:23) - From business to life partners, their communication, and routine  (8:49) - The concept of “loving logically”, and business being their life mission (13:48) - Managing expectations, roles, etc. with your partner both in business and in life (17:50) - Key takeaway from Alex and Leila’s marriage  Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 02, 2022
This is How You Build a Brand - Keynote Pt.2 | Ep 403
28:33
Quality over quantity! Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about the heart and soul of building a brand and the mistakes that some people aspiring entrepreneurs tend to repeat when starting out on creating content. This is part 2 of the talk. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:25) - There are two frame shifts that have to happen: “Here’s What I Did” vs. “Here’s What I Should Do” (5:59) - You can become a niche-specific authority rather than being generic  (13:46) - You gain more authority by saying “I don't have authority to speak on that.” (18:14) - It’s actually more beneficial to “give away your secrets, sell the implementation” in your content. This is how you build a brand (21:51) ​​- Talk about what you really know, your specialty Your individual thing that you have experienced & that no one can challenge your truth Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 30, 2022
Let’s Talk Content Creation - Keynote Pt.1 | Ep 402
26:54
Why should I listen to you? Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about how he was able to grow over a million followers in his audience within six months through tactical advice and practices in creating content. This is part 1 of the talk. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (3:30) - Alex shares a quick background on himself and begins with Module 1 of the talk: “Why did I do this to begin with and why you might think it’s a good idea” (9:22) - The beginning of Alex’s YouTube and content creation journey  (15:15) - Module 2: How invested do you need to be in creating content and the content creation model: Test, Record, Inject, Contextualize, & Distribute (23:08) - Observations after putting the content creation model into practice Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 28, 2022
Finding Mentorship, Business & Marriage, and More! - Fireside Chat Pt.2 | Ep 401
45:01
Finding the right mentors, Business & Marriage, decision-making processes, etc. Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&As on business, and give really awesome insights & advice. This is part 2 of the chat. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:40) - What are your points of view when it comes to spending time and money on getting mentorship, coaching, and education generally? (4:44) - Backstory of Alex and Leila’s marriage, how it started, balancing every aspect of their lives around each other, etc.  (15:27)  - Who are the people that you look up to when it comes to being avid learners? Where do you get these mental frameworks?  (22:10) - Some incorrect advice that you hear, fast-tracking in terms of honing your skills, cultivating patience as an entrepreneur (37:48) - Principles, learnings, and decision-making process when it comes to personal branding Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 23, 2022
Breaking the Glass Ceiling in the Industry - Fireside Chat Pt.1 | Ep 400
44:14
Glass ceilings, boring work, and more! Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&As on business, and give really awesome insights & advice. This is part 1 of the chat. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps - (1:38) - If you were starting over today with the landscape today, what are some things that you would do differently than you did when you first started like areas you would focus on? (5:55) - What are the areas that people are most often struggling with and the solutions to those problems to break them, going past that mile, etc.? (15:23) - Doing the boring work, how does culture in the company evolve, perspective on hires, and advice on hiring the best people, and when to hire (34:30) - When is the best time to hire someone as a “duplicate” of yourself, and skills that should be focused on honing Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 21, 2022
The Truth? I Struggle with My Pride | Ep 399
13:11
My goal is to die with no secrets. Today, Alex (@AlexHormozi) opens up about his continuous battle with his pride, the events that made him reflect about his ego flaring up, his mindset on what to do next time his pride gets in the way, and of course help others who are struggling with the same feelings. Even pride can get the better of us when we least expect it. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:14) - Alex shares a story on the two times his aura came off in a way he wasn’t aware of (4:07) - Pride or Ego has been a continuous struggle that Alex faces until now (6:19) - Remind or have a self-check with yourself to stay grounded if you know the situation might trigger your ego (10:25) - Pride isolates us and can make us feel alone, and it never goes away no matter how hard we try. We need to learn how to control it Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 16, 2022
Make up to $75,000/hr with These 10 Lessons! | Ep 398
21:10
Are you ready to up your money game? Today, Alex (@AlexHormozi) talks about the 10 lessons you can start doubling the amount of money you earn per hour, dives deep into each factor, and why time is the most important ingredient of this money-making formula. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:59) - The first 4 lessons: Few things matter a lot, size of your share of the pie matters more than its shape, big things take time, branding + reputation  (8:19) - the 5th, 6th, and 7th lessons: Simple skills fancy fails, emotions are the enemy, and level 10 only attracts level 10 opportunities  (12:41) - the 8th, 9th, and 10th lessons: Time is the most important ingredient, anything multiplied by 0 is still 0, and sell what the customer wants Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 14, 2022
Past Mistakes that Almost Ruined My Reputation | Ep 397
08:23
Rewrite yourself, for yourself. Today, Alex (@AlexHormozi) talks about a pivotal experience when he was fresh from high school, a really good piece of advice he got from someone close to him, and how he was able to turn around his perspective on self-improvement.   Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:24) - Fresh from high school, Alex thought he could change his ways. But he didn’t know it was going to get worse from here (2:28) - His dad gave him an ultimatum and a very good piece of advice about reputation (3:51) - Alex proved that he was capable of change, no matter how long it might’ve taken  (6:08) - Changing your mindset to “What version of me do I wanna be?” and always seeking self-improvement  Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 09, 2022
I Followed an ANTI-ROUTINE that Made Me MILLIONS | Ep396
12:19
No, no, and NO! Today, Alex (@AlexHormozi) talks about how a simple change in mindset helped him follow an “anti-routine” and resulted in being more productive with his time, knowing his priorities, and getting millions!  Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:27) - Introduction to how Alex started his “anti-routine” (2:59) - Always remember that two things CAN NOT be equally important. You have to start saying “NO”. (7:05) - Alex started doing some tactics that massively changed his life-changing phone number, stopping going to events, etc.  (10:10) - Setting your priorities will ultimately guide you. If you know what your priorities are, then saying no to everything else will come easy Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 07, 2022
Why Starting A Software Company is a Terrible Idea | Ep 395
13:11
Just stick to your game, and nothing else. Today, Alex (@AlexHormozi) talks about why it's not always rainbows and sunshine when thinking about starting a software company, how the industry is a highly competitive space, and why many entrepreneurs who try starting end up failing hard. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:38) - You have to be either incredibly skilled or know how high stakes the risks are if you want to get into starting a software company (4:03) - The future value of a company is based on a discount applied between future sales now and the day the company dies (7:35) - Most of these “software” companies never get bought because the people behind them have no idea what they’re doing and they don’t understand the industry (8:40) - Advice? Stick to your game. Figure out more ways to serve your customers, run ads, expand, etc.  (12:11) - If you actually solve the problem and put a lot of time and effort, you’re going to love everything you do for your company Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 02, 2022
Labeling, Suffering, and the Human Condition | Ep 394
16:39
Our minds make meaning, we determine what's meaningful or not. Today, Alex (@AlexHormozi) talks about the importance of labeling and persuading using the mind and why it's the most powerful aspect of our minds, and how this can affect our personal lives and our business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:18) - Why labeling is one of the strongest power of the mind (4:52) - The problem with labeling and connecting experiences to bad things (6:42) - Teach yourself to listen for language patterns (9:08) - Change your expectations on what being a human means (12:22) - We must agree on the terms first (13:57) - Suffering and bad times are actually good for you Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 31, 2022
How to Identify How Wealthy Someone is Going to Be | Ep 393
09:36
Let's go for gold! Today, Alex (@AlexHormozi) talks about the two ways how to identify someone who is going to be wealthy in the future and how you can align yourself with these character traits. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:38) - The 1st way is the concept of a “measuring stick”. An example would be “How many houses will it take to build this?” - the bigger the value of the unit of measure, it’s a sign that this person is going to be wealthy (4:45) - The 2nd way is “measurement around time”. These people act on a micro-scale level (speed - “How much can I get done today?”) and at a macro-scale level (longevity - “How long will it take to reach the goal?”) Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 26, 2022
Selecting Exceptional Salespeople | Ep 392
12:22
Only SELECT the best of the best. Today, Alex (@AlexHormozi) talks about the essential steps to hiring exceptional salespeople for your team, tips on recognizing talent, and how much of a difference it can make to your team!  Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:30) - Alex’s first encounter with an exceptional salesperson in his team. It was his first day on the job and he already closed a sale without having to train him. (3:59) - During the recruitment process, take some time to filter the interviews. Set a standard and this will help you recognize the talented ones, don’t settle for “good enough”. (6:00) - Keep in mind as well the factors to consider when looking for exceptional salespeople: if you can afford their pay and possibly looking at those who are already working with a different company. (7:57) - Selecting salespeople is more than just the training, it’s about pointing them in the right direction. Training is just to remind them of how good they already are. (10:55) - By setting a higher standard of selecting exceptional salespeople, you are able to get rid of this who are dragging the team’s performance down.  Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 24, 2022
Why LTV's Are Important In Business | Ep 391
14:15
I don't know what an LTV is. Today, Alex (@AlexHormozi) talks about the different ways you can calculate your company's LTV and why this is an important aspect to know about your business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:55) - You should know one of the most important metrics in entrepreneurship and I'll give you three different ways you can calculate it (7:23) - Once you have the basics down, here is a deeper look into the concept of using LTV to project (10:57) - If you can fix the churn and you want to get your business to $1 Million a month then here are three ways they can get there (12:33) - How we approach business problems in Acquisition.com Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 19, 2022
Avoid Hearing "I left my Wallet at Home" During a Sale | Ep 390
08:58
Ask if they have their ID on them, this will show you what you need to know. Today, Alex (@AlexHormozi) talks about how to avoid tanking a sales pitch and getting the "I left my wallet at home" excuse. Hint, setting the scene and building trust is key to a successful sale. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:44) - How to set up a sale to avoid hearing " I left my wallet at home" (2:00) - Build their trust by grabbing their ID and giving it back. (3:44) - Remind them of the sale, and ask them to pull out their phone. (6:47) - Ask them if they are sure they still want to push through. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 17, 2022
Why Unicorn Closes are Great | Ep 389
08:25
Unicorns exist in business! Today, Alex (@AlexHormozi) talks about what unicorn closes are and what makes them so great! Learn how to achieve a perfect unicorn sales close scenario for yourself! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:45) - What is close, to begin with? (1:26) - Controlling your tone is important (3:22) - The unicorn close (5:16) - 2 awesome follow-up questions (6:01) - It's normal to ask questions after they say "No" Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 12, 2022
Why You Should Stay Poor to Succeed | Ep 388
24:21
Take advice from poor people on how to be rich! Today, Alex (@AlexHormozi) talks about the 28 ways to stay poor and how these ways can help drive more success for you. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:01) - What is “Inversion Thinking” anyway? (1:56) - Ways #1-9 - Start tomorrow, blame your circumstances… (5:50) - Ways #10-18 - Tolerate mediocrity, prioritize looking rich over being rich… (13:15) - Ways #19-28 - Repeat your mistakes, assume you are always right… (21:58) - The power of inversion thinking when it comes to taking advice from poor people Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 10, 2022
Why You Should Buy on Margin | Ep 387
08:53
Borrow more til' the day you die and not pay taxes! Today, Alex (@AlexHormozi) talks about getting 1% loans and 0 taxes! This is called buying on a margin. Learn about the risks of buying on a margin here! Always remember, to ask your questions and seek the answers. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:07) - How do you get loans on margin? (3:36) - Ask the question and seek the answer. (4:17) - It's not all sunshine and rainbows, there are risks. (6:34) - Debt is a version of risk Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 05, 2022
Why Looking for the Right Founder Is Important | Ep 386
13:17
The right founder will take YEARS to build something BIG! Today, Alex (@AlexHormozi) talks about things to look out for in founders. Your judgment of character plays a big role and can be challenging, learn some tips and red flags to watch out for here! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:14) - The three elements when looking into a company: who are we serving, how’s the business structured, and who is the founder  (3:09) - The four biggest red flags to take note of when you’re looking at a company’s founder (7:58) - Start becoming more aware of what’s happening with your company and stop being ignorant (11:00) - Don’t make decisions when you feel emotional. It will save you from making terrible decisions Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 03, 2022
How to Sell a Business | Ep 385
41:31
Win negotiations before you even start them! Today, Alex (@AlexHormozi) talks about the steps and the process he learned from selling a business in order for you to know what to expect and what to look out for in order to get the best deal for your business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (3:25) - My process of selling businesses (4:40) - Phase 1: Prerequisites (12:13) - Phase 2: Find a banker or broker (20:25) - Let’s start the process Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 28, 2022
Why Incentives Can Get People to Do What You Want | Ep 384
09:49
Being a good entrepreneur and leader ATTRACTS good outcomes. Today, Alex (@AlexHormozi) talks about how you can get people to do what you want them to do through incentives. Learn how to properly decide on what incentives and punishments you can implement to gain success. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:40) - How you can get people to do things you want them to do through incentives. (2:16) - The plus and minus on how to properly give incentives. (4:28) - Incentives drive behavior! However, punishment makes them avoid doing what you want them to do. (6:40) - Positive feedback makes performance improve. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 27, 2022
Why It’s Okay for Friendships to End | Ep 383
13:43
People stop rooting for you the more you become successful. Today, Alex (@AlexHormozi) talks about why it's okay for friendships and relationships to end while you're in the process of working towards your goal. People come and go for a reason, and as time goes by, new people will come in and fill the vacuum those people left behind. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:24) - Falling out of touch with friends who support you until you become more successful than them. (4:20) - It's best to choose with who you share your decisions and success. Choose your relationships wisely, and make sure there is a positive exchange in your relationships. (7:28) - Losing friends throughout your journey is okay. As time goes by, other people will come in and fill the vacuum that the other people left behind. (9:14) - If you grow, you change. It's natural, the choice is yours whether or not you want the relationship to continue. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 26, 2022
I Hate Things That People Never Stop Buying | Ep 382
13:46
Create a product that people will never stop buying! Today, Alex (@AlexHormozi) talks about one of the biggest profound takeaways he had when he sold his company and the criteria they look at now when buying companies. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:09) - The biggest takeaway in creating fortunes was to only sell things that people do not stop buying (4:20) - A customer surplus is when you are getting far more than what you pay for. This is when you create a higher value than the price offered, leaving people wanting to buy more and more. (7:23) - The 3-step process companies should go through when creating a billion-dollar unicorn company: Getting enough promotion out, optimizing the product, delivering more value to your customers Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 07, 2022
How I Made My First Million | Ep 381
32:12
Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:39) - How I was spreading myself too thin, hitting rock bottom, having to start with a clean slate (7:20) - When the bad news hits, the funds were being held, and having no choice but to move forward (16:45) - Getting out of the deep dark hole of our expenses, but it wasn’t getting any better from here. It was starting to get worse  (20:21) - Switching gears with how to run the business, writing up the sales page, the beginning of our redemption, and the birth of Gym Launch (24:15) - How telling this story illustrates one thing: the foundation you set is going to build the peak of the pyramid that you want to build. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 05, 2022
DUI to $3M | Ep 380
13:25
Within 12 months, life went from 0 to 100 real quick. Today, Alex (@AlexHormozi) talks about one of the most pivotal moments in his life that took him from a head-on collision with a DUI & no money to his name to having $3 Million in profit and not knowing what to do with it. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:10) - What my life looked like prior leading to my DUI, and how the lack of making decisions might’ve killed me (6:57) - The lessons taken away after that key moment were to not be afraid of calling certain decisions even if might let some people down and prioritize where to focus your attention. (9:01) - Two major themes from this story: Most people don’t regret doing things and you have to be confident with the decisions you make (10:31) - Going all-in with Gym Launch and the decisions that were left to move forward Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 31, 2022
Downsell Your Upsell | Ep 379
06:39
Give people more…for less! Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:36) - People don’t want a recurring membership or service, they want an outcome. Sell the continuity. (3:00) - People will always notice the cash flow more than the price. Give people more than what they’re buying for less.  (4:42)  - The more you raise the quality of your prospects, the more you raise the quality of your product. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 29, 2022
Branding vs Direct Response | Ep 378
18:43
Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:49) - Difference between Branding vs Direct Response and why not knowing the difference can lead to your business failing (3:31) - Your branding can be a potential opportunity for maximizing value. You are reinforcing people to share stories about your brand rather than asking for immediate action from them (6:28) - It’s very rare to find a massive “Direct Response” company these days. A “direct response” marketer is aggressive, while someone who focuses on branding will take time to market (9:48) - Give people the words that describe your brand rather than trying to redefine it yourself. What you say about your brand should align with how people think about it (13:59) - Most people in the “direct response” space are relatively young. The problem with this is that there aren’t enough older people to pass on their advice (16:04) - Goodwill compounds faster than revenue. The more you give, you are creating a higher value with your audience. They will gravitate toward you without even asking because of the trust that was built Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 24, 2022
First 5 Hires As You Grow | Ep 377
11:07
Who you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:40) - The first two hires you get are those who will assist in administrative roles and customer service roles. They will help you with repetitive tasks. The third person you get is someone who is skilled in sales. (3:40) - The fourth will assist you with promotions and marketing of your business while the fifth hire is a bookkeeper to help manage your finances. (5:14) - The process of entrepreneurship is always buying back your time in order to spend on higher-level activities, and add more value to your added time (7:15) - Whenever you start a business, you incur debt. This debt can come in many ways: life, financial, management, etc. You have to strategically plan which debt you can incur in order to pay it back properly (9:48) - The two major frameworks to takeaway: hire in reverse order of value that you are providing and be mindful of the type of debt you are incurring. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 22, 2022
Be. Do. Have. | Ep 376
14:57
“What would Jesus do?” Today, Alex (@AlexHormozi) talks about how your behaviors, activities, and mindset lay out the path to your goal and the person you want to become. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (3:26) - Winners and losers both have the same goals. What makes them different are the behaviors and activities they commit to reaching that goal  (5:24) - When you want to become a certain type of person, ask yourself “what would this person do?” You become who you aspire to be by applying their actions, and behaviors, and creating deep long-lasting changes (8:14) - Doing the actions of the person you want to be will reinforce the thoughts you think about yourself. Give yourself the evidence of the person you want to be  (12:28) - As you level up in your life, you change the person you compare yourself to. Constantly asking yourself “what would this person do?” helps you become more grounded in reaching your goal Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 17, 2022
Picking Your Niche | Ep 375
13:49
You will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps (1:14) - Most people get the wrong idea about picking a niche because they have no knowledge about the niche itself (5:21) - It’s very difficult to pick a niche when you haven’t actually had the experience or done something in that niche (8:25) - Your career is built on a foundation. If you try to skip a step, you’ll get nowhere. You have to endure the years you put into the niche, even if it takes a while (10:53) - Putting time and effort into growing the business or getting into the niche is more important than reaching the top quickly. It respects the game and shows how passionate you are Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 15, 2022
Time Horizons | Ep 374
22:35
Your time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:12) - Rich people sell…Wealthy people hold. Wealthy aim for long-term goals while rich people aim for short-term goals (4:30) - Marketing: we want to get people to buy so that we can figure out how to continuously improve the product, not just sell. (10:33) - Employees: be patient when it comes to the hiring process. Find people who are more skilled than you, who will contribute to the growth of the business, and not just say they’re “good enough” to get (14:36) - Relationships with others: Look for relationships that are fruitful rather than convenient. You want to choose people in your life that will be there for the long-run (17:51) - Health: if it’s a diet or lifestyle you are not willing to commit to for ten years and more, then that’s the not one for you. Don’t do something that isn’t “forever” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 10, 2022
Why I Sold | Ep 373
24:04
It takes one giant leap to change your life. Today, Alex (@AlexHormozi) talks about the story of why he sold almost all that he had in exchange for his time, energy, and headspace. He also talks about the obstacles he had to face when making this big decision. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:33) - There are five major themes to my story: why I sold, why I kept, the money story, my headspace, and the outcome of making the big decision (5:43) - The story as to why I decided to sell almost all I had  (8:55) - Why I decided to keep just one of my businesses and what I wanted to focus on (17:41) - Getting back the opportunity cost of my headspace, time, and energy Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 08, 2022
Most Businesses Are Worthless | Ep 372
16:33
No one wants to buy a job. Today, Alex (@AlexHormozi) talks about why most businesses are considered worthless, the actions you need to take to bring more value, and making your business sellable. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:24) - Most small businesses do not have value. They are not businesses, but actually jobs. You are not bringing more value to the business (6:26) - Hire people that will help you run the business like a well-oiled machine. In order to call it a business, lessen taking the reigns by hiring people who are skilled in the positions you have. (9:01) - If you only care about the money and not the value you gain, you aren’t looking at the business in the long-term aspect. You will burn yourself out by not properly structuring the business and the people you need to help you (11:22) - Businesses are worthless when they try to sell to everyone, the owner spreads himself too thin by not hiring the right (and enough) people, and not making the business sellable Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 22, 2022
How To Deal With Haters | Ep 371
12:25
Copying is a form of flattery. Today, Alex (@AlexHormozi) talks about dealing with backlash, copycats, and how to rise above these kinds of situations. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:43) - When people backlash or copy your business, never let it get the best of you for this will ruin your business. If you look at the situation from the other’s perspective, you’ll be able to predict their actions (4:10) - No matter the circumstance, haters and copycats are just the subset of you. They focus on you, not their audience. Use this to your advantage to get louder about your purpose. Never acknowledge their presence and stoop to their level (7:16) - Between you and the haters, you have the higher ground. They are envious of your business because it is successful and desirable which is why they end up copying and giving backlash (9:14) - The truest guide that you can use whenever faced with haters  is “What values do I want my life to exude?” Align your actions with your values and never act out of spite or malice Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 17, 2022
Who To Hire First | Ep 370
07:51
Gain more money by spending less time. Today, Alex (@AlexHormozi) talks about the kinds of people should hire first when you are scaling your business, what to look for, and how to make the most of your time. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:05) - At the start of your business, you might not know what you're doing. The way to determine who to hire next is the area with the lowest cost of activity, but the highest percentage of time (4:10) - Hire someone who can either help you with administrative work or assist in customer fulfillment. These two areas in your business take up the most time (6:41) - As you go up the ladder and help with making decisions, these first hires should help bring you the most amount of money in the least amount of time Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 15, 2022
How Many Products Should I Have | Ep 369
10:37
How would you like to pay? Today, Alex (@AlexHormozi) talks about how to maximize your revenue by narrowing down the products you sell and a little sales trick that will involve focusing on payment methods rather than the product list itself! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:59) - Simplify your product listing to two things and maximize the payment terms instead. Customers look at how much a product is worth more than how many options are available (6:45) - Let your sales team focus on one main product to sell. This gives them more clarity and focus on structuring the offer properly when they are with customers.  (8:23) - Focus your attention on the main product/s you’d like to sell and maximize the payment options. Change the idea from “Which will I buy?” to “How would you like to pay?” The more payment options you have, the higher the conversion rate Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 10, 2022
How to Make friends with Billionaires | Ep 368
07:59
Build bridges, not burn them. Today, Alex (@AlexHormozi) talks about the five rules he lives by when he networks with others. His last two golden rules are surefire ways to grow relationships that are long-term. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:44) - Rules 1-3: Whenever you introduce yourself to someone, remember their name, get their info in a fun or casual way, and always provide unsolicited value to them first. You want to earn their respect and let them know your care (4:20) - Rule 4: Always say yes to the first ask. They will only ask you once, accommodate them as much as possible (5:45) - Rule 5: Never ask for anything. People will assume you are using them or their resources. Let them be the ones to offer their help on their own Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 08, 2022
If You're Going To Pitch, Pitch Hard | Ep 367
11:28
Either you sell or you don’t. Today, Alex (@AlexHormozi) talks about the time he bombed at a pitch, his takeaways from that moment, and understanding the value of going all in and not going halfway. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:19) - When you are presenting or pitching, it’s either you sell or you don’t (4:40) - Whenever you feel like you are in an extreme moment of embarrassment or anger, you are in hyper-learning mode to remember this moment. Ask yourself “what will I learn from this?”  (7:11) - Don’t take shortcuts. Even if the action might seem repetitive, always give your all.  (9:23) - The difference between big and small businesses is that they don’t understand the concept of goodwill. There is an opportunity to provide value to your audience. Give rather than ask them. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 03, 2022
Ownership To CEO | Ep 366
09:50
OWN the company, not RUN it! Today, Alex (@AlexHormozi) talks about the difference between being an owner vs. a CEO of the business and the advice to take in order to sell the company and get the freedom you desire. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:38) - Learn how to structure the business in such a way that the moment you sell it, it can run on its own without you and enable you to have more freedom. If you are the CEO (and not the full owner) of the business, that means the company is still heavily reliant on you. (4:35) - “Nose in, hands out”. In order to become an owner of your business, be there as an advisor rather than leading the team. (6:35) - The company has to grow and innovate without your presence in order for you to call yourself an owner. Ask yourself “can the CEO you hired run the business without my help?” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 25, 2022
This Management Hack Took Me Years To Learn | Ep 365
10:31
Keep doing this mistake, and you’ll never reach your goal! Today, Alex (@AlexHormozi) talks about how this simple management hack he realized over the years has greatly helped him reach his goals, improve his management skills, and get his team to perform excellently. This piece of advice will definitely help you manage your team to do exactly what needs to be done! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:10) - Here’s why you’re not getting people to do what you want them to do: they aren’t motivated, they don’t know how to do it, and they don’t know what you want them to do in the first place (5:21) - When you are setting objectives or goals, do not set this as the first step. What you should be doing is knowing what are the primary actions to take in order to reach that goal. Ask yourself, “what actions do  I take first in order to achieve the objective?” (8:09) - From experience, if your goal is outcome-based then the actions you take are not important to leading to your goal Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 20, 2022
The 3 Most Important Lines In Your Business | Ep 364
09:36
This is the golden ratio. Today, Alex (@AlexHormozi) talks about how the most successful framework involves only three important lines that will dramatically bring in more value and money to your company and the different combinations of these lines. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:42) - Almost every business follows these three lines: “how much you sell it for”, “how much value does the person get”, and “how much it costs you” (3:08) - Here are some everyday examples of the different combinations that exist based on the levels they have (6:05) - This is the golden ratio: find a way to provide something excessively valuable, that costs you almost nothing to make, and creates customer surplus. The more you follow this ratio, the more viral your business will become Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 18, 2022
Our $10M Mistake | Ep 363
08:32
Time is money. Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how potential is always far greater than the constraint. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:15) - After passing two quarters, they still were not reaching the goal. No matter how many hires were added, the result remained the same  (4:33) - They realized the problem: the tasks being given to their HR person were too time-consuming and because of this they were way behind. The system was flawed (6:28) - The deeper lesson of the story: Sometimes we think we are solving the problem just by looking at meeting the goal and taking immediate action. What you should be doing instead is to go back a few steps and take a closer look at your system. Is it really maximized to its fullest potential? Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 13, 2022
This Is How My Mentor Set Up My Wealth | Ep 362
14:26
Set yourself up for WEALTH! Today, Alex (@AlexHormozi) talks about the advice he got from his mentor on how to set up his entrepreneurship journey towards the path of success and wealth with insightful tips! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:12) - Analyze your decisions properly with these two things you can do with your money: either buy or lend and get interest. Here are three ways to decrease risk lending: Stack of capital, Transparency, and Liquidity (3:00) - Take note of these four pieces of investment - Equity Growth, What is the yield?, Tax advantage, and preservation of capital (5:17) - Lay out the foundation into buckets: Looking at indexes, multifamily real estate, cash/spec. These are a “preservation of wealth strategy” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 11, 2022
Active Business to Passive Income | Ep 361
10:50
Wealthy people own the right things. Today, Alex (@AlexHormozi) talks about his experience and what he learned in regard to turning an active business into a passive income. Listen in as we learn the mental framework that is needed in order to take two steps forward in the field of business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:51) - You can make anything passive and you can make anything active but what is the better decision? (2:09) - A walkthrough on how to do it and when to do it (3:40) - This is the mental framework that took me a while to discover (7:55) - Here is the big picture to turning your active business into a passive income Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 06, 2022
Why I Don't Go Home For The Holidays | Ep 360
21:07
The beliefs that we truly believe are the ones we don't see. Today, Alex (@AlexHormozi) talks about why he doesn't go home for the holidays and the mindset that he has developed that has set him apart from his past. Listen in to find out what you need to do in order to elevate! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:02) - One of the reasons why I don't go home for the holidays is a lot of people haven't grown since I've left (4:51) - The higher up we go in business the more intolerant we become of people to speak over you with an older version of you (7:20) - The identity is so fluid, we can change in an instant which is why you have to identify the negative things you speak over yourself (11:16) - How can we trick ourselves into believing what we need to believe in order to grow faster? (17:00) - I want to be wiser and here is why Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 04, 2022
Changed The Entire Gym Industry | Ep 359
14:09
Get them to care by showing you actually care. Today, Alex (@AlexHormozi) shares with us his story of how he solved the churn in the gym industry, and the process he did to achieve this goal! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:52) - Alex shares his backstory on where he was at when he was doing Gym Launch and the many struggles he faced during that time (4:03) - Gathering a group of gym owners to have a discussion on what they do to provide customer surplus, stating the similarities and differences, and getting to the bottom of what needed to be focused on (7:43) - These were the five factors each person in the group discussion was doing in their own businesses: accountability, feedback, community events, personalization, and consistency. (11:10) - If you want to solve a problem in your respective industry, consult with experts, check if anyone has solved the issue, consolidate all your findings, and find out what is being done to solve these problems Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 30, 2021
What I Eat | Ep 358
18:12
It's all about longevity if you want to play the game. Today, Alex (@AlexHormozi) talks about what he eats, and how the principles he applies to his diet can be applied to the entrepreneurial space! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (3:02) - Understanding the basic concepts of how your body worlds can help improve your diet: your body type and the body type you wish to become, levels of fat and muscle that need focus, etc. (6:18) - Some diets might not be for everyone and here’s why: you think you removed something bad in your diet but you ended up replacing it with something worse (7:14) - This is what you essentially need to know in order to work - how much calories are needed to eat, protein, volume, and what your body needs to reach your goal  (13:25) - The secret to having the body you want for the rest of your life without cutting out what you like: The cornerstone is your proteins, control overeating, the different food combinations that work, and adjust depending on your goal Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 28, 2021
F End Of The Week | Ep 357
11:14
It’s now or never… Not “later”. Today, Alex (@AlexHormozi) talks about how to change your team’s mindset to acting quickly on bottlenecks, and having a more sense of urgency and efficiency in order to improve your company’s system! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:42) - The gap between thoughts becoming a reality should be shorter. The more powerful we become, this is what creates success. You can improve your business here: It’s not how old the car is but how many miles it took. (3:25) - Tune your team with this mindset: stop getting things done by the “end of the week” - the end of the day is better. You set the tone with how the company works, the people working, etc. (8:00) - Speed is not time. It’s the actual hours it can take, prioritization, getting things done ASAP, etc. We sometimes delay tasks on purpose, but this small change can improve the growth of your business Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 23, 2021
Managing Talent To Drive Higher Performance | Ep 356
08:33
All for one and one for all! Today, Alex (@AlexHormozi) talks about interesting ways to manage higher talent get good performance, and give your team purpose to feel like they’re also contributing to the overall growth of the business! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:01) - In order to drive higher performance, here are two things you need to consider: need better people and get them to work efficiently – psychological levels and compensation  (3:45) - There are different ways to manage talent: the skills they have as they go higher and the level of compensation in every position (5:10) - You get to set the goal every month for employees (autonomy). If everybody sets their personal goal aligned with the business, then a good sense of social pressure will push them to set higher goals Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 21, 2021
How To Fix The Character Deficiencies In Your Life | Ep 355
18:33
Shame only exists in darkness. Today, Alex (@AlexHormozi) talks about how this mental framework he practices helps him overcome various obstacles, struggles, and inner fears in order to be the best version of himself! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (3:45) - The way to stop being addicted to something is to stop thinking about it. It implies how you see yourself. For example: if you overthink, you give anxiety more power. You need to own the power you have for yourself. (6:09) - When you say “f happiness”, you are eliminating the meaning behind it, making the thought meaningless to you. Nothing can give you shame if you shed light on it. Shame loses its power (9:00) - If you place yourself in this repetitive cycle, you’re putting too much thought into the problem. The only way to conquer it is to make it meaningless, make it not matter to you.  (11:45) - Shame comes from the perceived thoughts by outside forces or how we think about ourselves. Inside our minds that we attack ourselves. One way to combat this is to face these thoughts and say “and?” - make it feel powerless Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 16, 2021
The 4 Highest Value Skills That Exist On Earth | Ep 354
11:11
The more mastery, the merrier! Today, Alex (@AlexHormozi) talks about the 4 scarcest highest skills that billionaires practice, and how they can help you with many aspects of your life and bring wealth to your business! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:36) - The 1st skill is the ability to raise and multiply money. Getting money from others and growing it. The 2nd skill is the ability to capture and multiply attention (3:40)- The 3rd skill is the ability to return time to other people with no cost to yourself. Making systems more efficient for your business (5:34) - The 4th skill is the ability to influence the behavior of others at a mass scale with no cost to your ability to change minds (7:31) - All the 4 skills are corollary to the 4 types of leverage that exist: 1st is the labor and actions of others towards your goal, 2nd is leverage capital, 3rd is being able to give people time back, and 4th is media (via the multiplication of attention) (9:18) - Each of these skills compound in the long term with their exponential growth all together Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 14, 2021
My Process For Making Huge Decisions | Ep 353
11:16
Mistakes love rushed decisions. Today, Alex (@AlexHormozi) talks about his decision-making framework process, how rational decisions are incredibly convenient, and how each decision we make affects almost every aspect of our lives. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:10) - We are always one decision away from changing our lives forever. Alex shares a story about the difficulties he was experiencing with making huge decisions (3:21) - One of the key pieces on how we decide would depend on the hormones or happening within us. Emotions play a factor in making decisions. Identify your emotions right now and assess them carefully (6:10) - Here’s how to be more rational with your decisions: get a good rest, be well-fed, and get some space away from the day-to-day activities in order to take a step back  (8:45) - Once you create this environment, you want to make the decision from a place of needing nothing. Think you already have enough with you Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 09, 2021
Why I Work | Ep 352
15:38
The hard work itself is the goal. Today, Alex (@AlexHormozi) talks about the journey he went through when he wasn’t doing anything for almost a year and what got him out of that rut in his life. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:22) - We wither without adequate challenge. When Alex removed the challenges in his life, he felt stagnant. Assess yourself on the question  “Why do I work?”  (4:09) - Hard work is worth doing. We do not have values until they are tested, removing the thought of the outcome is the best thing, let’s focus that you are in the present (6:56) - Seeking the opportunity to work hard. Make work the goal and this makes the process flow more steady (9:07) - Give praise to ourselves based on our hard work and the work itself - it takes the power back in the world (13:18) - If you are only motivated negatively, that is not “work” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 07, 2021
How To Sell Your Business | Ep 351
16:51
Let’s get down to business! Today, Alex (@AlexHormozi) talks about 4 ways to sell your company, how to negotiate deals, a financial vs. strategic buyer, and more! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:42) - How buying businesses work with Alex’s standards and criteria (4:45) -  The 4 factors to take into consideration: Component of cash, What percentage we can sell our finance, bonuses of the company in the future, and understanding "roll-over equity" and the time we were offered (7:59) - The pros and cons of each of these 4 factors Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 02, 2021
Eye Of The Tiger | Ep 350
16:21
What drives you to be better? Today, Alex (@AlexHormozi) talks about the one trait that sets successful people apart from others and comparing yourself to a tiger, and how your motivation might not be coming from the right place. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:00) - The backstory of one business owner only giving his attention at his convenience. Sometimes when people reach their goal, they become complacent and lose that hunger to continue improving. (7:47) - How hungry are you? How much effort and passion are you willing to put in order to achieve success? (10:59) - If you know what to do, why aren't you doing it? Assess what is holding you back from continuing to improve and palace your attention there. How bad do you want it? Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 30, 2021
Create Things That People Never Stop Buying | Ep 349
13:55
Buy, buy, buy! Today, Alex (@AlexHormozi) talks about one of the most insightful takeaways he had when he sold his business and the criteria they look at now when buying companies. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:09) - The key to creating a fortune through business is to sell something people will never stop buying (3:48) - Optimize around this question: “What is the one thing I can create that people will never stop buying?” & “How do I structure it in a way that I give them the best value and want them to come back all the time?” (4:20) - A customer surplus is when you are getting far more than what you pay for. This is when you create a higher value than the price offered, leaving people wanting to buy more and more (7:38) - The 3-step process companies should go through when creating a billion-dollar unicorn company: Getting enough promotion out, optimizing the product, delivering more value to your customers Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 25, 2021
Finding The Constriction In Your Business Will Lead To Growth | Ep 348
08:59
Make most of your time (and your money). Today, Alex (@AlexHormozi) talks about the mistake he’s been doing with his company for two years that made him lose millions of dollars, how he was able to spot the problem, and how taking a step back to find the problem will help you see if your system is maximized to its fullest potential. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:36) - After passing two quarters, the company was still not reaching the goal. No matter how many hires were added, the result remained the same  (3:41) - They realized the problem: the tasks being given to their HR were too time-consuming and because of this they were way behind. The system was flawed, there was a miscommunication in solving the wrong problem  (6:12) - Try using a “Quad Marketing Calendar” in order to set up an acquisition process to get new talents. This will definitely help the business reach its goals more efficiently Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 23, 2021
How to make a profit in 30 days with a credit card | Ep 347
09:27
Stacks on stacks on stacks! Today, Alex (@AlexHormozi) talks about a simple strategy that can help almost any business double their sales earnings into millions! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:31) - Client fund acquisition framework: from 0 to 2 million dollars per month and how Alex was able to use this framework on all his portfolio companies.  (2:44) - Client-financed acquisition framework: get your customers to pay for all your marketing and acquisition costs. Alex tells us more about the equation (6:43) - If you do the game this way, you’ll have unlimited power to acquire customers, grow companies without capital constraint, and making sales will never be the thing holding your company back Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 18, 2021
You will stay poor if you don't understand this equation | Ep 346
14:50
You need math people! Today, Alex (@AlexHormozi) talks about the two most valuable equations you need, why you need math when doing business, having high-quality data,  and how these will help you make important decisions for the business! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:29) - Alex shows us the factors to be considered in this fundamental equation: number of new sales, lifetime gross profit per customer, and hypothetical max revenue (3:07) - Alex explains the “Lifetime Gross Profit Per Customer” equation and what this implies when it comes to profit margin per sale and the equilibrium between the number of people buying and those who are not (12:57) - How can we figure out to make money by getting this customer? Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 16, 2021
Price to Value | Ep 345
08:10
Set yourself up for success with this ratio! Today, Alex (@AlexHormozi) talks about how the most successful framework involves only three important lines that will dramatically bring in more value and money to your company and the different combinations of these lines. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:42) - Almost every business follows these three lines: “how much you sell it for”, “how much value does the person get”, and “how much it costs you” (3:08) - Here are some everyday examples of the different combinations that exist based on the levels they have (6:05) - This is the golden ratio: find a way to provide something excessively valuable, that costs you almost nothing to make, and creates customer surplus. The more you follow this ratio, the more viral your business will become Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 11, 2021
Service-Based Business | Ep 344
15:44
Serving with a smile! Today, Alex (@AlexHormozi) talks about 4 ways to package your service-based business and labor into a profitable one! Don’t miss out on his simple but very insightful tips! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:52) - The 1st and 2nd types of service-based businesses are “privately held chains” (owned end-to-end) and “franchising” (single model) (3:33) - The 3rd and 4th types of service-based systems are “licensing” (involving Intellectual Property) and “software” (providing a service that can be done digitally) (5:42) - Keep in mind, however, the advantages and disadvantages of these 4 types of service-based businesses  (13:17) - If you’re thinking about scaling your service-based business, think about which of these buckets best suit you and which strategy makes the most sense Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 09, 2021
Scariest Decision I Have Made | Ep 343
11:03
Small tweaks + big changes = lots of impact! Today, Alex (@AlexHormozi) talks about the 2 moments where he had to make a big decision in which one gain a lot of profit while the other…did not. It’s all about selling with conviction! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:31) - During this time, Alex had sent out a mass letter to customers regarding an increase in prices for the subscription along with a discount (5:23) - Alex offered two weeks for free of this new service, but after the trial, the cost will be the new price. After a month, ⅔  of his customers stayed (7:21) - In most cases, providing more value while charging a higher price in order to provide the higher value to the customer will make you more money. Reversely, lower value means no money   (8:03) - What should I do with my prices?  Here are the 6 ways your LTV can increase: increase the price, decrease cost resell, upsells, cross-sells, downsells Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 04, 2021
Make $3000 A Day With Hard Money Lending | Ep 342
10:56
Trust is the most valuable thing. Today, Alex (@AlexHormozi) talks about what hard money lending is, how this worked for him, and how investing almost $3000 per day gave him a lot of profit. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:35) - Here are some risk factors: “What if I don't get my money back from lending” & “How can I make sure to get the money back?” (5:55) - Alex shares a story of a mishap that happened with funds between one of his clients (7:09) - The more deals you do with someone, TRUST needs to become stronger. Trust is the most valuable name, which not everyone knows Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 02, 2021
Analyze your business | Ep 341
11:31
Fools don’t use tools! Today, Alex (@AlexHormozi) shows us the variables and equations you need to analyze your business and how he got the two hardest numbers not everyone is able to have. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:22) - Alex shows us how this important equation works and the 5 variables included: number of sales per month, current revenue, price, lifetime value, and gross profit  (9:48) - If you’re a business owner and don't know what your hypothetical max is, with your current model and numbers...you are gonna fool yourself and not see the weak points of your business Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 28, 2021
Not Closing Sales | Ep 340
09:21
Believing is achieving! Today, Alex (@AlexHormozi) talks about why the script you’re using in your sales pitch might not be working, tips to improve your communication skills, and making others believe and trust you with your words. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:09) - Analyze your tone and cadence. You might be saying the right things, but you’re delivering the message the wrong way (3:20) - Repetition is helpful. Keep practicing how you deliver your sales pitch. A great salesman never gets cold, they’re always on a hot streak  (5:23) - Here are 2 ways to improve: become a master salesman through practice OR believe what you sell. Know your intentions. Conviction matters Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 26, 2021
Reset the Bar | Ep 339
11:01
Advanced people never don't do the basics. Today, Alex (@AlexHormozi) talks about how two life experiences changed his view on business. Listen in to find out what they are and the mindset that you need for your business Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:09) - Alex's first & second stories created a massive shift in how he views business (6:25) - When Alex thinks about this from a cultural standpoint this is what shifted for him Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 21, 2021
Stuck In Your Business | Ep 338
08:19
Knowing what you lack is the first step. Today, Alex (@AlexHormozi) talks about how to analyze what might be missing in the way you think, or believe in the system of running your business, and help you get unstuck with your business with simple tips! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:05) - We might end up having a belief that’s incorrect, a skill deficiency, or a character trait that we’re lacking. If you want to succeed, you need all three (4:59) - There are 2 other traits to look out for: Do you believe the product is helping? Do you think it’s helping others? We need to change our mindset from “self-centered” to “other-centered”  (6:50) - Ask yourself “Is there an actual cap on my market?” It might even be you who has capped your skills, beliefs, or traits Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 19, 2021
Never Listen to Your Parents | Ep 337
07:32
Sometimes, ignorance can be bliss. Today, Alex (@AlexHormozi) talks about why you shouldn’t listen to the advice of your parents or relatives. It might sound a bit controversial, but it’s not what you think... Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:55) - Sometimes, people who are close to us become our greatest critics. When you fail, it makes it easier for them to say "I told you so" (2:19) - The only way to not guarantee your success is not taking the risk, to begin with. They don't have an accurate understanding of risk. The biggest risk is not doing anything at all! (4:50) - Most people will oppose you most of the time because it is safer to do so Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 14, 2021
Jacked or Shredded | Ep 336
18:48
Consistency will always beat intensity. Today, Alex (@AlexHormozi) talks about conditioning your body at the gym has similarities to growing your business and how the total volume of work outperforms the total effort. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:12) - If you’re good at doing business and want to get jacked, you’ll be surprised that both of these aspects of your life have so many similarities (3:03) - The weakest link in your business will be the constraint of the business. Just like the body, everything must have a balance. You can’t have one area that is the strongest  (7:21) - In order for the skill to improve, mentorship and consistent practice are needed. Lots of people want to get things done fast, but you need to experience it to actually learn (12:41) - There are many different working styles… Try to figure out what your motivator is!  (14:51) - Those who have the passion for what they do will succeed, no matter how boring the repetition can get. A tip: If you want to advance to a certain level, find an expert to help or mentor you Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 12, 2021
The Reasons Behind My Courses | Ep 335
07:17
Pass it on. Today, Alex (@AlexHormozi) talks about the reason behind his courses and why he believes in making these learning materials free for all. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:02) - One of Alex’s purposes in life is to recreate the middle-class American through education, especially with all the wisdom and knowledge he’s gained over the years (3:03) - Why is he doing this? His business has been tried and tested and he genuinely doesn’t want anyone to suffer as he did in the past Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 07, 2021
Why Creating Another Business Isn't The Answer | Ep 334
13:56
Take a few steps back, and you won't regret it! Today, Alex (@AlexHormozi) talks about his experience of starting another business was a mistake, the lessons he wishes to impart, and why doing the boring work is just as important as making money. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:22) - Alex talked with his neighbor who wanted to create the same business again after selling his first one - he already had the existing skills and knowledge rather than starting all over again with a different kind of business  (3:25) - A good strategy is knowing what to say or “no” to. If you try there for everyone, you won’t succeed. You’re stopping yourself from developing your existing skills (5:00) - You can’t be the CEO of two businesses just like how you can’t serve two masters. You’re most likely not focusing to improve on the weak points of your business (7:44) - Learning from your experiences in your 1st year doesn’t make you better. Learning from over 10 years of experience is more fruitful Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 05, 2021
How Businesses Exaggerate Their Value | Ep 333
23:01
The worst thing you can do is deceive yourself. Today, Alex (@AlexHormozi) talks about the 7 most common ways people measure value when looking at a business, which ones are his favorites, and which ones are completely ridiculous! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:48) - The 1st & 2nd common ways are Contract Value (what you’re offering) and Revenue Over Lifetime (total sales collected)  (3:13) - The 3rd & 4th common ways are Business Valuation (how much is your business worth in the marketplace) and Actual Yearly Revenue (how much cash is being collected yearly) (5:04) - The 5th & 6th common ways are Yearly Profit (how much excess or profit even by end of the year) and Owner Earning (net free cash flow) (7:10) - The 7th common way is Net Worth (how much is your value as an owner). There are also some pros and cons to each of the ways value is exaggerated  (17:40) - The way that Alex looks at the most is net worth. Why? It’s what’s left after everything is done Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 30, 2021
We Are Giving Away Our Money | Ep 332
16:26
What happens to our money when we’re gone? Today, Alex (@AlexHormozi) talks about the long-term plans he and Leila have set up in the event they pass away and why they’re giving to charity instead of simply passing the wealth to their next generation. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:35) - Alex and Leila already have signed wills donating everything they have to charity. Why? They don’t believe in passing it to their potential children, it’s money not earned on their own (4:49) - You can still give away things while you’re alive. Other than money, you can also impart your experiences, stories, etc. that can bring value to others (7:14) - Entrepreneurship is like a casino. It’s just a game. Money can only solve money problems (10:32) - When you give descendants lots of your wealth, you are depriving them of the skill to earn their own money Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 28, 2021
Why I Don't Sell Courses | Ep 331
12:26
I learn in teaching. Today, Alex (@AlexHormozi) talks about why he opts not to sell courses but instead to share his wisdom and knowledge with everyone through his experiences, insights, and more! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:15) - Why doesn’t Alex sell courses? He believes that the current education system is flawed. It doesn’t give anyone true value (2:34) - He wants to give something that is more valuable than money, which are the skills to acquire that money (4:50) - This is the plan: releasing book offers, free guides on his website, this podcast, etc. Imparting valuable lessons that are accessible to everyone is his core Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 14, 2021
Active Business to Passive Income | Ep 330
10:57
Wealthy people own the right things. Today, Alex (@AlexHormozi) talks about his experience and what he learned in regard to turning an active business into a passive income. Listen in as we learn the mental framework that is needed in order to take two steps forward in the field of business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.  Timestamps: (0:59) - You can make anything passive and you can make anything active but what is the better decision? (2:26) - A walkthrough on how to do it and when to do it (3:17) - This is the mental framework that took Alex a while to discover (7:16) - Here is the big picture to turning your active business into a passive income  Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 09, 2021
Don't keep starting from scratch | Ep 329
14:41
Match the market, not beat it… then you become rich. Today, Alex (@AlexHormozi) talks about why we shouldn’t keep starting from scratch in business, why growth doesn’t always mean “new”, and how creating constraints can make it even more interesting. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:53) - So many entrepreneurs desire novelty. The problem is we think growth means creating something “new”. We need to redefine that concept (5:10) - Ways that Alex creates challenges for himself within the business without destroying the business: creating new systems & understanding constraints (7:18) - One of the constraints you’ll encounter revolves around time. Adding constraints can make the flow of business far more interesting (10:02) - Sacrifice time to get time back. Stay ahead of the game (12:38) - Learn how to sacrifice first NOW in order to learn how to not sacrifice LATER Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 07, 2021
A Billionaire Taught Me How To Think Like A Billionaire | Ep 328
11:12
Change the way you think! Today, Alex (@AlexHormozi) talks about the different thinking frameworks that billionaires do that can help you and your business grow! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:59) - “A problem to be solved, a dichotomy to be managed” - find the middle ground between handling and managing. Check if the problems you’re trying to solve are even problems, to begin with! (5:55) - “Concept of continuum vs. binary” - asking yourself the question “to what extent did I do this?” (9:04) - Most people make this mistake: using a psychological binary to make a judgment. This means your questions are only limited to a yes or no answer rather than “to what extent?” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 02, 2021
I Married For Money | Ep 327
18:47
Who do you see yourself with for the long run? Today, Alex (@AlexHormozi) talks about marriage and how it was one of the most important decisions in his life, his backstory with Leila, and what kind of person you need in your life. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:02) - Alex shares the story of when he met Leila, and how they both realized they worked well together. He also shares the day they decided to get married (8:41) - There are 2 roles your life partner can play: either they are a cheerleader or your fallback (11:06) - “A problem to be solved, a dichotomy to be managed.” Relationships can be like this at times, you just need to find the middle ground (15:39) - Honesty and trust are key factors to maintaining that unbreakable bond with your life partner. Alex shares more about how he and Leila are currently doing Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 31, 2021
The Only 2 Real Things Restraining Business Growth | Ep 326
12:58
We need to be reminded more than we need to be taught. Today, Alex (@AlexHormozi) talks about the 2 root causes of why there might be some constraints in your business’ growth and how the theory of constraint can play a big role in its improvement. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:36) - Enter an established marketplace that is incredibly saturated  (3:35) - Ask yourself “Has the business plateaued?” Has your business saturated the market already? (5:25) - Instead of creating multiple products, why don’t you focus on one product that can solve a major problem in your chosen marketplace? (6:56) - Improve the business first instead of creating something new. Prioritize what the problem is and how to solve it. (8:33) - Rephrase the way you think when you’re faced with a problem and start it with “How do I…” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 26, 2021
The Test I Put Lawyers Through Before Hiring Them | Ep 325
11:45
The right people stay for a lifetime. Today, Alex (@AlexHormozi) talks about selecting the right people you need as you progress in your business, the 2 traits you should be looking at, and how to test these potential people! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:19) - It can get difficult to figure out who you trust as you progress in your business and even in your life. When looking for the right people, look for these 2 traits: integrity & efficacy (3:34) - Test for integrity in a person by interviewing as many potential people as possible. This gives you a wide perspective, more opinions, etc. Try to align your incentives (7:24) - Test for skillset by reading 2-3 books on the topic to bring you a level of knowledge when you’re interviewing these people. The more responses you get from interviews, the more insights you have (9:56) - You need to look at these potential people through these two lenses to make a good and informed decision on who you will work with Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 24, 2021
3 Questions To asked Yourself For Product And Service | Ep 324
09:47
A change in perspective ain’t too bad. Today, Alex (@AlexHormozi) talks about the important questions to reflect on when you’re thinking about your business, providing value over time, and other practices the wealthy do! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:52) - Sometimes, you need to check if the product you’re offering is excellent enough for people to talk about (3:00) - The 3 important questions you should be asking yourself about your product or service revolve around these key ideas: Value, Profit, and Customer Experience (6:06) - Big entrepreneurs only talk about the product while small entrepreneurs only talk about promotion. Alex touches on the “6 ways of getting customers” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 19, 2021
Why you should NEVER listen to your parents at any age | Ep 323
07:22
It’s better to listen to yourself. Today, Alex (@AlexHormozi) talks about why you shouldn’t listen to the advice of your parents or relatives, and how it’s easy to get caught up with not taking risks. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:52) - Sometimes, people who are close to us become our greatest critics. When you fail, it makes it easier for them to say "I told you so" (2:12) - The only way to not guarantee your success is not taking the risk, to begin with. They don't have an accurate understanding of risk. The biggest risk is not doing anything at all!  (4:43) - Most people will oppose you most of the time because it is safer to do so Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 10, 2021
How I'm building a BILLION DOLLAR empire working 2-3 days per week | Ep 322
14:02
New doesn’t always mean the best. Today, Alex (@AlexHormozi) talks about we need to start being comfortable with boredom, how to sacrifice our time to get time back, and more! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:40) - The problem is we think growth means creating something “new”. We need to redefine that concept, develop traits to have continuous improvement, and be comfy with boredom  (4:56) - Ways that Alex creates challenges for himself within the business without destroying the business: creating new systems & understanding constraints (6:54) - Adding constraints can make the flow of business far more interesting so that you don't get bored with what you’re doing (10:18) - Sacrifice time to get time back. Stay ahead of the game. Alex shares his story of how he balanced studying, being in his frat, and his personal life  (12:16) - Achieve something before you can give it up. We have to achieve mastery before we can give it away Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 03, 2021
How I Upsold $30M of Recurring Revenue by Reversing the Price | Ep 321
06:28
Value over price. Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:28) - People don’t want a recurring membership or service, they want an outcome. Sell the continuity (2:50) - People will always notice the cash flow more than the price. Give people more than what they’re buying for less (3:59)  - Onboarding costs (aka providing more attention to customers). The more you raise the quality of your prospects, the more you raise the quality of your product  (5:11) - The goal is to create the upfront program that creates more customers Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 29, 2021
A BILLIONAIRE told me how to make BILLION DOLLARS...here's my plan | Ep 320
20:09
Advice that’s worth billions! Today, Alex (@AlexHormozi) talks about the conversation he had with a billionaire on how to make a billion dollars in revenue and all the lessons and tips he took away. You might not even believe one of the pieces of advice that were shared! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:11) - How to find these kinds of people/mentors to get insightful advice from (3:51) - The 1st is to understand what level of talents exist and 2nd is layering on the incentive packages appropriately for these talents (7:43) - How superstars are identified, managing expectations, and profits being unnatural (12:00) - Advanced people are advanced because they never don’t do the basics  (14:02) - The pieces of advice on investing from the conversation with a billionaire Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 27, 2021
The EXACT letter I used to INCREASE customer prices...don't chicken out | Ep 319
08:54
Once you committed, stick with it. Today, Alex (@AlexHormozi) talks about the process he went through to create the letter on raising prices on customers, the right and wrong ways to increase prices, and the importance of communicating your plans properly. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:09) - 1st way to do it is through a price increase letter. Let customers know the changes, and why you’re writing the letter (5:24) - It’s also important to communicate the price in a way that’s attractive (8:11) - Let your customers the future of what’s going to happen, the benefits, etc. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 22, 2021
I created a $100M empire...using this (TAM) formula | Ep 318
10:53
A formula for success! But.. what is TAM anyway? Today, Alex (@AlexHormozi) talks about the 3 ways to increase your TAM, and when it might be the right time for you to increase the size of your opportunity, quality, delivery, etc. in regards to your prospects and business.  Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:40) -The first way is to go upmarket (2:52) -  The second way is to go adjacent by either changing nature of the business or helping companies similar to yours (4:55) - The third way is to go downmarket  (7:42) -  One of the ways that you can make your opportunity appeal to more people is by transitioning from an improvement offer, which is where you help people do better. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 20, 2021
I always give away equity in my companies this is why | Ep 317
10:03
Everyone gets the share of the pie! Today, Alex (@AlexHormozi) talks about how he is able to give away equity in his companies through a basic framework, and how he lives through one of his rules in life regarding making money for not just himself, but for everyone involved. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:50) - ​​One of the vehicles that exist to incentivize employees is called Phantom Equity and Alex breaks down its variables  (3:49) - Purpose of Phantom Equity: the employees can also participate in it and build their own wealth alongside the owner (5:50) - Possible downsides of this framework. What if the employee leaves? (7:02) - Purpose of Phantom Equity: to incentivize people to stay and continue to grow the business Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 15, 2021
Strategy For The Ultra Wealthy | Ep 316
10:42
Be like the wealthy! Today, Alex (@AlexHormozi) talks about the tax strategies that the ultra-wealthy do to maintain their wealth, and get you to change your perspective so you can not only make big changes in your life but also become one of them in the future! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:38) - The first way to follow the ultra-wealthy is planning where you live (i.e. tax state or country you live in)  (4:09) - The second way is to change the way you think about buying/changing your buying habits (9:51) - Your worth is going to come from growth. And none of that has to be taxed. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 08, 2021
The Belief System | Ep 315
09:49
Believe every word you say. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”... Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:31) - The skill of selling comes with the power of conviction and understanding the prospect (3:01) - The 1st equation is the skill of sales times the extent to which you believe  (5:18) - The 2nd equation revolves around the work ethic (8:28) - If you don’t believe in what you’re selling wholeheartedly, it will be difficult to convince others or make sales Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 06, 2021
7 Ways To Measure Business Value | Ep 314
20:03
Do you know your true value? Today, Alex (@AlexHormozi) talks about the criteria people tend to use when evaluating the worth of an entrepreneur and which of these are the most practical to use. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:13) - The 1st way is Contract Value (what you’re offering) (2:54) - The 2nd & 3rd ways are Revenue Over Lifetime (total sales collected) and Business Valuation (how much is your business worth in the marketplace) (7:41) - The 4th & 5th ways are Actual Yearly Revenue (how much cash is being collected yearly) and Yearly Profit (how much excess or profit even by end of the year) (10:16) - The 6th & 7th ways are Owner Earning (net free cash flow) andNet Worth (how much is your value as an owner)  (13:43) - Alex gives his rankings on these common ways between which are the best and worst Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 01, 2021
When To Start A Business | Ep 313
15:08
Entrepreneurship was never easy. Today, Alex (@AlexHormozi) talks about the roller coaster moments in his life, one of the hardest decisions he had to make, and gives advice on evaluating who you are and where you’re at. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:15)  - Alex shares his story on the job he was in, his dissatisfaction with his life at that moment, and making the decision to quit  (4:50) - If you need the motivation to stay as an entrepreneur, then the field is not for you. It’s a lonely path (5:48) - Understanding the long and short-term pay-offs as you go through the entrepreneur’s journey  (10:12) - Entrepreneurship is also the ultimate value investment in yourself. Expect a lot of things to not go your way  (12:15) - You won’t know what you’re doing at first, but constant improvement is a must to succeed in this industry Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 29, 2021
How the rich avoid paying taxes...MY strategy - Part 1 | Ep 312
13:13
Don’t think rich, think wealthy! Today, Alex (@AlexHormozi) talks about the tax strategies that the ultra-wealthy do to maintain their wealth, and get you to change your perspective so you can not only make big changes in your life but also become one of them in the future! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:23) - The first strategy is planning where you live (i.e. tax state or country you live in)  (5:20) - The second strategy involves looking at your overall net worth and how to increase it (8:40) - Another strategy the ultra-wealthy realized revolves around assets and taking loans against those assets (10:04) - the ultra-wealthy play the game by not doing “hacks”, it’s about understanding that they’re not even playing the game Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 24, 2021
When Is It Time To Actively Invest | Ep 311
11:43
It’s all about the timing. Today, Alex (@AlexHormozi) talks about the thought process of investing and some frameworks he used to help you know and decide when it’s the right time to invest. Alright, let’s get started… Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:03) - Think through the lens of opportunity costs (4:52) - You should have six months to two years worth of normal living saved up. (Also, you can always take a loan against assets) (5:38) - You should be investing a lot of your time and energy in growing your income (8:19) - Continue to invest in gaining skills so that you can be more valuable to the company. Find ways to generate more money for the business Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 22, 2021
Closing a Higher Percentage of Deals Through Belief | Ep 310
09:40
It’s all about CONVICTION. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”... Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:22) - The skill of selling comes with the power of conviction and understanding the prospect (2:57) - The 1st equation is the skill of sales times the extent to which you believe  (5:09) - The 2nd equation revolves around the work ethic (8:17) - If you don’t believe in what you’re selling wholeheartedly, it will be difficult to convince others or make sales Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 17, 2021
$100k a month PASSIVE I am the BANK | Ep 309
11:08
It’s a deal! Today, Alex (@AlexHormozi) talks about the story on how he was able to make the right deals, how making the right deals will make you money, and the 4 lenses you should be looking at to guide you. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:17) - Alex shares his story about the email that was in front of him that led to his framework on making the right deals (2:05) - Here are the 4 lenses you should think about when making these investments: Yield, Capital Preservation, Tax Advantage, and Equity Growth (4:52) - Alex shares another perspective and how he succeeded with a deal that involved high prices  (8:10) - The more deals you do, the more people know that you have the money to make more deals. This will make more people reach out to you Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 15, 2021
What I learned after countless failed business partnership | Ep 308
11:33
What does the perfect partner look like? Today, Alex (@AlexHormozi) is joined by guests to talk about the pros and cons of bringing in business partners and the important factors to consider! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:11) - Bringing on a business partner: defining the roles and responsibilities, structuring the shares, etc.  (4:24) - The cons to not properly structuring the partnership you create  (6:43) - What happens when the business partner wants to go separate ways? Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 10, 2021
When Money Stops Mattering FIXED | Ep 307
09:01
Does money = happiness? Today, Alex (@AlexHormozi) is joined by guests to talk a little bit about the philosophical side of happiness and money, decision-making processes, and defining values. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:02) - Money and happiness: have you always just been predisposed to wanting less? Or is that like a skill that you learned? (2:48) - Redefining the term “happiness” and how you choose to experience circumstances. What is your “why”? (5:49) - Aligning with your identity and shifting your decision-making process (6:55) - How do you define your values and live by them? Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 08, 2021
I Taught 115+ Salesmen My Closing Framework | Ep 306
45:41
Simplicity is what scales. Today, Alex (@AlexHormozi) talks about some frameworks that have helped him become a better salesman, close high-ticket deals, and overcome the fears that most entrepreneurs face, “What if I never make it?” Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (3:10) - Repetition can play a major role in improving your skills and experience in sales (6:33) - Alex shares a bit about his beginnings with fitness and his entrepreneurship journey (11:55) - Let’s dive into some of the frameworks that have helped Alex drive sales and even scale high-ticket deals: the closure and conviction framework Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 03, 2021
3 Levels of Growth for Employees & Entrepreneurs | Ep 305
13:49
The machine that builds the machine! Today, Alex (@AlexHormozi) talks about frameworks for becoming successful with how you think about yourself and your business. Become the solution that's going to debottleneck any problems you face! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:22) - There are three aspects to look at for the business’ growth: yourself and your employees, departments, and the company itself (3:23) - Understanding the differences between “what to do’s”, “how to do’s”, and “who will do it?” in your business system (7:16) - Building the machine that builds the machine for you, so that the system can work without you being there besides providing the vision and strategic insight for making decisions Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 01, 2021
4 Strategies That Help Me Not Want To Quit | Ep 304
14:07
Be in this for the long haul. Today, Alex (@AlexHormozi) talks about how longevity is a key factor to creating success, the state in which you can manage your thoughts, and some insightful strategies for you to continue playing the game. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:35) - When you’re hit with a bad situation, imagine it multiplied by a thousand. Decenticize the way you feel about it (4:17) - Prepare your mental state by expecting the worst scenario possible (6:20) - Soak in the idea and imagine yourself in the worst scenario, place yourself in a different perspective (8:31) - At the end of the day, a lot of the things we do lose their meaning, there’s no inherent meaning to begin with Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 27, 2021
7 Disciplines I'm Trying To Master | Ep 303
13:42
I’m not good at this YET, and that’s okay. Today, Alex (@AlexHormozi) talks about the different disciplines we encounter in our lives and helps us assess which ones we are skilled at and the ones we are lacking in order to further improve ourselves. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:53) -  The first three basic education/disciplines we know: Foundational, Physical, and Professional (4:34) - As we go through life, we encounter more types of disciplines: Emotional, Relational, and Financial (9:45) - The most important discipline that practically tie up everything else is Philosophical Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 25, 2021
Stop Day Trading [Do This Instead] | Ep 302
11:15
Is it worth the money? Today, Alex (@AlexHormozi) shares his thoughts about Day Trading, long-term vs. short-term investing, and why it’s better to just find a different hobby instead. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:29) - Alex shares the mistake he made that cost him $200k and explains some of the math behind it (4:40) - The capital gains treatment gets thrown out the window and it becomes regular income and so you’re taxed differently (8:15)  - “I have to pay taxes on regular income because I sold it within a year” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 20, 2021
Volatility vs. Risk | Ep 301
21:19
Wealth is not a number, it’s a ratio. Today, Alex (@AlexHormozi) talks about a conversation he had with one of his salespeople on how they can increase their wealth by knowing the difference between volatility and risk as well as some practical plans of action that are way more fulfilling than the what people think ultra-wealthy is all about. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:40) - Alex shares a conversation with one of his salespeople about his direction in life (2:40) - The classic poor person will not know the difference between volatility and risk  (6:17)  - Want freedom and peace of mind? Have a strong income-to-expense ratio, pay your debts, etc.  (12:05)  - Understand that there are a ton of risks in being an entrepreneur (16:49) - Alex shares the action plan he made for the person so that he could create the wealth that he wanted Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 18, 2021
6 Hacks I Use To Create High Margin Service | Ep 300
10:24
Do you use any of these 6 hacks? Today, Alex (@AlexHormozi) talks about his “Service Delivery Cube” Framework, how this creative process helps him think about how he explains products, and generally, how can entrepreneurs provide more value. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:50) - The 1st is “the ratio” (how many are you serving?), and the 2nd is “to what extent” (how involved is my client?) (3:39) - The 3rd is “support level” (where will your customers be provided support?), and the 4th is “how is the info consumed?” (the channels, media, etc) (5:24) - The 5th is “speed and convenience” (What can give results the most efficient way?) and the 6th is “the one 10 next to the one 10th” (getting the value of your money) (7:26)  - How can I find excess capacity in my business to generate more revenue and profit without taking on more expenses or liability? Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 13, 2021
The 3 Evil "E's" Entrepreneurs Make | Ep 299
14:39
Growth will pay the expenses. Today, Alex (@AlexHormozi) talks about the three evil “E’s” in entrepreneurship, how each evil affects you, and gives advice on what you can do to avoid them! Be careful, for they might just be in front of you without realizing it! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:27) - The 1st evil “E” of entrepreneurship is Expectations (setting unrealistic goals) (3:36) - The 2nd evil “E” is Emotions (which can create flaky decisions) (8:22) - The 3rd evil “E” is Expenses (spending unnecessarily or more than you should) (12:13) - The evilest of the E’s and what to do to avoid them Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 11, 2021
Secrets to making money without a lot of clients | Ep 298
12:28
What value are you bringing to the table? Today, Alex (@AlexHormozi) talks about the 6 ways to increase Lifetime Value in your products, dives a bit into each way, and shares his personal favorite one at the end (which he thinks is the most powerful of all!) Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:04) - Definition of “Lifetime Value”, the 1st way is to increase the price & 2nd way is to decrease the cost  (3:42) - The 3rd is to increase purchase frequency & 4th is to upsell (5:06) - The 5th is “cross-selling” & the 6th is “down sales”  (9:47) - The most powerful way to increase LTV between the 6 ways Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 06, 2021
One SKILL That Is HARD To Learn, BUT Will Pay Off FOREVER | Ep 297
14:57
Replicate success before you iterate. Today, Alex (@AlexHormozi) talks about the ONE skill that is incredibly hard to learn, how you can train yourself to develop the skill, and the importance of learning it. (Hint: you already have it!) Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:06) - “What point do I throw in the talent switch industries?” & understanding the depth of value and the skills that are required to be successful (ex. doing sales, tonality, etc.) (5:15) - Conviction in sales: you have to plant the roots deep, and secure that level of certainty for your leads  (6:52) - If you can't learn from other people's failures, then it means that you are literally going to have to make every single mistake yourself (8:26) - Alex shares how to master a skill in the best way (repetition is key) Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 04, 2021
The Entrepreneurial Journey | Ep 296
10:36
A lack of control to complete control. Today, Alex (@AlexHormozi) talks about the hardships entrepreneurs face in the industry, the one component that is stopping them from moving forward, and how to properly manage this once you’ve encountered it. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:09) - The reason entrepreneurship is so difficult is that it forces you to change who you are, your identity, etc. (3:04) - The issue is Control. It is always uncomfortable because the thing that you are now holding onto is the thing that you have to give up (6:16) - As you continue to buy back, I think the question that I like to ask myself is what am I, what am I trying to control?  (7:25) - You relinquish control, but you still take full accountability and responsibility for the results (9:00) - Giving control to others: you're not gonna build something great without trusting other people. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 29, 2021
Get People To Agree By Saying NO | Ep 295
08:30
A cool trick to change your approach to sales questions to increase sales! Today, Alex (@AlexHormozi) talks about how you can effectively sell anything by structuring the way you ask questions to your clients. He also mentions the power of altering the question in such a way that your clients are saying “yes” by answering “no”. Sounds good? Let’s get into it… Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:12) - And if you get enough agreements, it's going to be natural that they want to work with you. Now, the way that you structure these questions is to have them say “yes”  (3:02) - All the people that Alex knows who teach sales are natural, born salesmen, which is interesting (4:15) - If you phrased your questions properly, you can get people to say yes by saying no, which is one of the most powerful sales tactics. People feel safer saying no. People feel like they retain their autonomy. (6:10) -it's simply using psychology in terms of how people like to respond to things. Know how to trigger their responses Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 27, 2021
How The Ultra Wealthy Get Paid First [Money Ladder] | Ep 294
10:00
The way you view money, matters. Today, Alex (@AlexHormozi) talks about the money ladder graph he’s created, what it’s all about, what happens in each factor of the money ladder, and the importance of understanding this model in order to become wealthier. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:11) - The Money Ladder: the order in which people get paid. Looking at this model can greatly change the way you view the flow of money (4:20) - Let’s start with the flow of money through the banks: capital stack, preferred creditor, etc. (5:07) - Insurance companies: get paid far before they ever have to do anything. They get all the money upfront and then they get to appreciate the money over time and then pay you off of that. (8:13) - At the top of the ladder: God gets 10% off the top period for life & the summary of the factors in the money ladder Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 22, 2021
The One Problem Every Entrepreneur Has... | Ep 293
12:21
Every entrepreneur has one problem... a people problem. Attracting, hiring, and keeping the right team members can make or break your business. Today, Alex (@AlexHormozi) talks about the single problem that entrepreneurs are facing when it comes to company growth: the talent they hire. He also explains the various reasons why this is a problem for entrepreneurs and the steps to take to avoid it. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:08) - Knowing the difference between each person in your team, their strengths, weaknesses, etc.  (4:30) - When an employee shows ownership or accountability in situations and provides a solution after  (6:54) - A brand manager cares deeply about the customers and their experience. They always think, “How can I improve their experience?” (9:19) - If you want to find the best of the best for your team, you have to raise the bar. You are the one who sets the standard so that the kind of employees you want will be attracted to working with you Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 20, 2021
The Metric Warren Buffet Cares Most About and How To Use it to Take Home More Cash | Ep 292
13:40
Keep the cash flowing! Today, Alex (@AlexHormozi) talks about the number one mistake he says a lot of entrepreneurs make in terms of making more money. He also talks about the number one metric that he uses to track his businesses, and why you should follow this concept. if you're thinking about reinvesting in the business, make sure that the dollars that you're choosing to reinvest, you're getting the best return on capital you possibly can. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:53) - the number one metric Alex uses to track his businesses is called Net Free Cash Flow (3:48) - The reality is the chips are stacked against you. 99% of businesses don't get sold ever (4:52) - The mistake a lot of entrepreneurs make is that they don’t focus on Net Free Cash Flow: “How can this business pump out profit? While I still continue to grow it?”  (6:17) - Net Free Cash Flow focuses the entire company on not just making a profit, but making a profit in access of what is required to continue to run and grow the business. Alex also shares two more important metrics: PE ratio & return on capital  (10:34) - We are all exposed to a factor we discount on a regular basis. It’s called “Operational Risk” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 15, 2021
How to Make $1 Million Dollars Per Year | Ep 291
10:48
Money, Money, Money, must be funny! Today, Alex (@AlexHormozi) talks about something everyone wants to hear: how to make a million dollars. He breaks down the simple math equation you need to follow in order to achieve this goal, and the actions you should start doing to get ahead of the game. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:58) -  The first thing you have to know is how many units of whatever it is you're selling to get to your goal. (setting realistic goals) (2:09) - Alex dives into the math behind making one million dollars & understanding the lifetime value of the customer (3:55) - Other examples of Lifetime Value and how to actually achieve it (7:13) - If you follow the math, set realistic goals, and understand the LTV, you could sell a 100K deal per month to have a million-dollar business Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 08, 2021
How To Use Data in Marketing | Ep 290
14:42
It’s all in the numbers! Today, Alex (@AlexHormozi) talks about the importance of data analytics in your company, how the 3 wheels can be used to drive the messaging of your marketing campaigns, and even understand the consumer behavior of your customers! By thoroughly looking at the data and understanding what they mean, you can drive more compelling messages that will drive more sales for your company! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:50) -  When it comes to marketing, one of the consistent sources of new material is understanding data (2:05)  - There are different variables (3 wheels) you can look at when it comes to data, you can base so many campaigns around it (7:44) - When we're talking about increases, there are four ways you can show it: percent increase, absolute increase, revenue, and the increase following that (10:05) - You can use those same three wheels with any of the stats in your data. You could use it with profit, revenue, churn, etc. (12:10) - Alex gives us a template to follow when making a marketing campaign based on your data Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 06, 2021
$0-$100M Broken Down | Ep 289
16:36
We need to be better people in order to attract better people. Today, Alex (@AlexHormozi) talks about the big chapters in the growth of a business, and how to get from $0 to a million dollars a year using a very simple framework involving your product line and the channels you use to distribute. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:04) - Getting from $0 to $ 1 million can be very simple: learn how to figure out how to sell one product on one channel (2:41) - The value ladder (cross-sells, upsells, etc.) and increasing your LTV (5:31) - Having hierarchy within your company & entrepreneur vs. entrepreneur dilemma  (9:07) - Finding entrepreneurs who love driving growth, driving change, taking initiatives, building out new things that are innovating (14:26) - Every entrepreneur's biggest problem is they can't find good people. It's the hardest problem in the world Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 01, 2021
Rich People Behavior | Ep 288
14:23
Did you know…Rich people actually spend less? Today, Alex (@AlexHormozi) talks about the key traits that wealthy people possess, why it’s important to possess the necessary skills that will help you on your path to success, and how to grow your money as you’re hustling. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:19) - Surrounding yourself with wealthier people… since they actually spend less than you think (4:11) - Useful negotiation tactic: agree on the price 1st, then the terms 2nd. (7:30) - Making good deals can help you make more money. Also, growing your skills can make you wealthier (13:49) - You have to have the character traits of being successful before you will see the success Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 30, 2021
How to Really Learn Sales and Marketing | Ep 287
10:18
Actual over theoretical. Today, Alex (@AlexHormozi) talks about the importance of growing your experience in sales and marketing rather than just reading books and putting theories to the test. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:26) - Alex felt like his life wasn’t any different after he read books (3:10) - How did you develop your scale of marketing? And then how did you develop your scale of sales? (5:01) - The problem is most people don't believe in their product and they don't care about their prospects (7:58) - If you just stick to reading books about learning, you’re procrastinating. Go out there and actually practice the skills! Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 25, 2021
Life Changing Money Beliefs | Ep 286
14:48
It takes money to grow a business. Today, Alex (@AlexHormozi) talks about his beginning with Gym Launch, the obstacles he went through, how his sudden shift in mentality got him out of an endless cycle of burden, and how this change in perception led him to the path of success. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:49) - Gym Launch, the endless cycle of being stuck in a rough place, and the obstacle of refund rates (4:58)  - Alex changed his perception with one line: “I just have to make money” (6:23) - The people who are really successful are always in that mindset of generating money (10:12) - Risks are unforeseeable, ask yourself “How can I actually make money from this thing rather than just building this thing?” (12:16) - Warren Buffet and his concept of “owner earnings” can change the way you look at money and business Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 23, 2021
Affiliates of New Business | Ep 285
09:42
Let’s shake on it! Today, Alex (@AlexHormozi) talks about the four reasons why he really likes affiliate relationships a lot, dives into each reason, and how they can further improve business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:11) -  Product lines, upsells, downsells, and the differences  (2:55) - Reason #1 - Lessening opportunity costs and avoiding early business mistakes (3:50) - Reason #2 - You can benefit a lot from the value by stacking a ton of offers or introducing your own core offer (6:20) - Reason #3 - It’s all profit, you can still earn revenue depending on your negotiation (7:21) - It’s incredibly flexible. If something changes suddenly, you can easily find other solutions that will still satisfy your clients Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 16, 2021
When It gets Easy Go Hard - Fat Pitch | Ep 284
11:41
Strike while the iron’s hot. Today, Alex (@AlexHormozi) talks about the time he attended a mastermind, presented his business numbers, and how everyone else in the room was so amazed at the fact that he wasn’t doing anything to 10x the money because of its massive potential. It’s time to step up and take on this fat pitch before it’s too late. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:52) - Alex tells the story of the time he was invited to an eight-figure mastermind & how the other attendees were telling him to “step on the gas” with his business model (4:40) - The other attendees saw the great potential in Alex’s business model and advised that he should 10x the business overnight before it’s too late (6:56) - One of the biggest issues in internet culture is the belief that in order to become a billionaire you need multiple revenue streams (10:05) - When the fat pitch comes, you step up and you put everything you've got into it. Take full advantage when the opportunity presents itself to you Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 11, 2021
Damaging Admissions | Ep 283
08:28
Adding negatives can make a positive. Today, Alex (@AlexHormozi) talks about one of his strongest and most powerful tactics in persuasion that allows you to use integrity, to increase the trust in your prospects, and by owning all of your deficiencies with a single statement. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:49) -  Alex tells us the game-changing tactic of the word “BUT” in persuading your clients during a sale & how to do it  (3:58) - The more negatives you can say in the beginning, the more believable your statement is right afterward. You become more truthful that way (6:19) - Because the damaging admissions, the reviews that are negative, give credence to the things that are positive (7:21) - If we're warning people that the extreme adverse effects of the result that we're promising in an extreme fashion, then it makes believability of whether or not they're going to achieve it seem assumed Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 09, 2021
The Perfect Business | Ep 282
17:18
Do you have what it takes to own a “perfect” business? Today, Alex (@AlexHormozi) talks about what the perfect business looks like to him, the factors that contribute to this vision, and shares some characteristics we need in order to get ourselves on the road to this ultimate goal. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:42) - The three main factors to look for in a business: unique, expensive, and sticky air (6:19) - Markets are built on information, advantages, information, inefficiencies, meaning one person, the seller knows more than the buyer (9:50) - The three characteristics that we need to embody: risk-averse, long-term thinking, and unteachable character (15:03) - People who have unteachable character are not trying to get rich quickly. They're trying to build something of value Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 02, 2021
$1.2M Avoidable Mistake | Ep 281
07:23
Don’t take more than you can handle. Today, Alex (@AlexHormozi) talks about the mistake he committed during the time he was running Gym Launch, how this mistake not only cost him the value he was bringing to clients but also cost him millions. He also shares advice to avoid this kind of mistake. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:28) - One of the biggest issues is that gym owners don't have good tracking for their data. They’re unaware of churn, net profit, organization, etc.  (3:40) - A major piece of advice? Don't bite off more than you can chew (5:21) - You have to keep the business stupidly simple in order for it to get as big as you want it  (6:26) - Learn how to say no. Sometimes your emotions can sway your decision-making Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 25, 2021
Money Talk - How to Retire by The Age of 40 | Ep 280
19:47
You don't need to make a million dollars a year to be in the top 1%.Today, Alex (@AlexHormozi) discusses wealth, the tactics you can do in order to retire by the age of 40, and the reason why most people cannot achieve this milestone in their lifetime. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:14) - Many entrepreneurs’ greatest desire is to become part of the top 1% in the wealth bracket (2:45) - People outliving their means is a common mistake they fail to see in themselves.  (5:14) - Alex talks about what it looks like to get into the top 1% by showing you the different layers of his “1% pyramid” model (11:19) - There are two things to consider in order to save thousands of dollars a month: income and time. Bonus: spending less money can also greatly help you (14:22) -  Alex shows us his simple retirement calculator that you can use (15:08) - The percentage of your income that you spend is going to be the thing that dictates how quickly you “can make” money, not “how much” you make Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 23, 2021
$1M Mistake #2 - Firing 20 People Because of A Bad Call | Ep 279
08:30
Always keep the quality in check. Today, Alex (@AlexHormozi) shares his experience during the time they had to fire many of their employees, what he and Leila were feeling during that time, the reason why they had to proceed with this move, and the lessons he learned from this. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:50) - Alex realized that during the growth of the supplements company, the same amount of work currently done by 4 people is being done by 25 (3:08) - Lesson #1: the individual was not growing because they were actually not working to their potential. They were lacking experience. Lesson #2:  The experience that these employees had in our service business was not relevant to the physical products (5:26) - After the mass firing, they got a new director to help them fix their system and make sure they were utilizing all their employees to their potential Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 18, 2021
How To Avoid Bad Partnerships | Ep 278
13:06
It’s better to recognize an error early than never. Today, Alex (@AlexHormozi) breaks down the roles of each partner, and how to know whether or not it’s a smart decision to pursue the partnership depending on your situation. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:53) - 1st reason: If you’re starting out, it’s better to not have partners & 2nd reason: Don’t accept it if there are no terms or agreement (contract)  (4:24) - The 3 pillars of a business: acquisition, product, and operations. Make sure that if you do get into a partnership, your partner has one of these pillars (9:20) -  the reason most businesses stay small is that they think small and they act small (12:01) - Bonus fact: Alex noticed that usually married couples who start a business together usually last longer Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 16, 2021
The Simple Exercise You Can Do TODAY, to Find Your Biggest Opportunity for Growth | Ep 277
13:25
Two words: Lifetime Value. Today, Alex (@AlexHormozi) breaks down a simple exercise that will help you find where you should be placing your energy on in order for you to open more opportunities for growth in your business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:18) - There are 2 ways to grow a business, one of them is through Acquisition. Alex shares some sub-factors under this type of business growth (4:00) - The backside of business is through increase, specifically customer LTV (7:06) - Here are 5 ways to increase the backend of a business: increasing the price, decreasing the cost, resells, cross-sells, and upsells (11:20) - At the end of the day if you're trying to grow your business, the point of doing an exercise like this is not to feel overwhelmed but to feel clarity Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 11, 2021
The Only 3 Things To Say When Closing Sales | Ep 276
15:23
What you say matters. Today, Alex (@AlexHormozi) talks about the three different statements you can start saying whenever you’re closing or selling sales and dives into the implications of each statement when you’re talking to a client. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:12) - It’s hard to find good salespeople because they have a high level of understanding of the business and expertise (2:26) - Here are the only three types of statements that come out of your mouth when you are selling (4:38) - By questioning their beliefs because you're actually servicing a hundred percent of the people providing value compared to trying to give tactical advice (8:54) - While talking to clients, you’d want to also share relevant mini-stories and convince them with your words. Don’t just present stats. Tell a story (10:57) - The best way to sell is to have the person feel like you understand the best way for someone to feel understood is for you to actually give a sh*t. Also, make sure you’re making them feel like you’re tracking what they’re saying Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 09, 2021
Lessons from $30,000 hr Coaching w Grant Cardone | Ep 275
17:58
Sometimes, hearing a 3rd person’s point of view can greatly help you with the next steps you want to take! Today, Alex (@AlexHormozi) shares with us some of the valuable insights he got from his 1-hour private coaching call with Grant Cardone, and what he had to say about Alex’s 3 objectives to tackle during the call.  Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:12) - Over time, you really just need to keep on acquiring more skills whether it’s from courses, reading books, seminars, and even private coaching. Once you have the skills, you need to develop your character traits (3:15) - During his call with Grant, Alex wanted to tackle 3 main objectives in his life during the session: wealth strategy, income strategy, and personal branding  (11:25) -  Alex believes that if there's any human being on this planet that makes any more money than him, it means they're better at something than I am fundamentally (14:33) - When Alex was talking about goals, Grant asked “how do we get to a hundred million a month?” and he asked that in the most genuine way that impacted Alex Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 04, 2021
Unrealistic Expectations of Education | Ep 274
15:05
Am I closer or further away from my goal? Today, Alex (@AlexHormozi) shares his thoughts on how expectations of education can be the root of many people’s failures in life, how we can keep ourselves grounded whenever we project absurd expectations, and the “winning formula” to improve your outlook. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:38) - You can simply change how happy you are by expecting less (3:07) - The problem with the expectations of somebody who's trying to learn a skill or achieve a goal is that they have a binary outcome (6:08) - one of the other toxic beliefs we learn from the education system is “making money when we graduate” (8:12) - When getting a perspective that a certain thing is not set a priority, does it take you closer or further to your ultimate goal? (12:34) - Ask yourself, “Do I believe my expectations are reasonable? And is there a way I can lower them?” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 02, 2021
The Price and Value of Employees | Ep 273
31:48
Protect the company at all costs. Today, Alex (@AlexHormozi) shares a story of an HR manager’s choices gone wrong, the two lessons he got from this moment, and what “value” really means when running a company. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:22) - The role of HR in your company and a story of this position gone wrong. Clue: your job is not to make people happy (7:33) - “The employees are my customer” WRONG. Your customer is the COMPANY (12:57) -  “We are keeping the value we provide and marketing and sales primary and operations is secondary to that” (21:34) - The value of the company is based on the value of the people. To be a good HR, you are tasked to recruit talented ones. You have to protect the company at all costs Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 28, 2021
CEO to Investor | Ep 272
16:34
The clock is ticking… or is it? Today, Alex (@AlexHormozi) talks about his major change in perspective and insights when it comes to his 5-year time horizon shifting from CEO to shareholder, to board member, etc. and how thinking of your own time horizons can lift a lot of your stresses in life. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:17) - Getting caught in these day-to-day goals can make you forget about long-term investments, fast vs. inevitable, etc. (4:06) - if you think about time as an inevitable force, that's going to move forward one way or another. Ask yourself “Is it working for or against me?” (6:57) - Use compound growth to your advantage rather than as a hindrance, rather than as something that you compare yourself to (8:10) - Developing the discipline of consistency: using this discipline to invest in things that are going to create disproportionate returns is a good use (12:42) - Alex shares that a leading indicator of growth would be the number of interested inquiries that he gets Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 26, 2021
My Worst Mistake | Ep 271
09:38
Sometimes, it’s not always about trying to conquer. Today, Alex (@AlexHormozi) takes us back to when he made one of the biggest mistakes in his entrepreneurial career and really shares the “losses” rather than always hearing the “wins” in order to give us more perspective about the industry. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:21) - “Your mistakes will break you more than your wins will take you” & how Alex’s company was struggling with churn (3:24) - Ther was a crazy idea of “providing more for less”, but that ended up costing Alex millions (5:08) - 3 Moral lessons of the story: lowering prices are not solutions, you can raise your prices, & understanding benchmarks and solutions Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 22, 2021
2020 Lessons & Failures | Ep 270
01:03:46
How bad do you want, what you claim to want? In this highly requested episode, Alex (@AlexHormozi) shares with us the lessons and failures that he took away from 2020, reflections on his notes, and what he learned in perhaps his largest year of growth yet. If you'd like to go back and listen to Alex's recap of 2019, click on this link. https://gymlaunch.libsyn.com/ep-175-19-failures-lessons (2019 Failures and Lessons) Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:57) -  His thoughts on the phrases “what does this person have that I don't?” vs. “what do they lack that I have?”, hiring good talent, additional acquisition channels, finding people with preloaded solutions, & providing more value in a strategic way to the marketplace (10:47) - How 2020 was a humbling year for Alex, the concept of “scale to zero”, company growth without hiring people, and his mistake with data management (23:17) - Alex’s thoughts of having 3 businesses, irreversible vs. reversible decisions, having a bigger purpose after reaching milestones, & entrepreneurship coming in cycles or seasons (40:04) - Finding the best solutions to problems, understanding an expanded time horizon, the summary of his 2020 lessons and failures Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 19, 2021
What I did after I lost everything to make $100k | Ep 269
12:38
It’s all about the skills. Today, Alex (@AlexHormozi) shares with us the decisions and mindset that helped him get out of having nothing to earning millions, his strategy with sales and leads, and how the skill of acquisition came in very handy. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (3:07) -  Developing different kinds of skills can help you in any situation (especially if you’ve lost everything) (5:11) - Even if Alex had almost lost everything financially, having useful skills is what gave him hope that he didn’t lose after all (7:21) - As long as you have some idea of how that business works and what the value propositions are, you could do this entire process if you had the skillset. (8:54) - Alex walks us through how he did his sales and leads, and how he ultimately got his luck (10:44) - “The reason I'm so big on learning the skills is that it gives you a peace of mind that money can't because money can get taken.” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 19, 2021
What Got You Here Wont Get You There - FALSE | Ep 268
12:30
Repetition can often lead to growth. Today, Alex (@AlexHormozi) talks about one of the most integral lessons he has learned when it comes to replicating success, why repetition outweighs any tactic, and why we need to be reminded more than we need to be taught. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:27) - When it comes to doing different tactics in business, you just need to keep repeating the actions that were successful in order to reach your goals (4:26) - At the end of the day, it’s really more about being who you’ve always been (your traits, skills, etc) in order to get to where you want to be (6:57) - The wrong move that some entrepreneurs do is starting from scratch rather than just repeating the successful strategy  (9:48) - When it comes to content, there are two ways to go about it: have enough content to build your reputation, use it as your primary marketing method Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 15, 2021
Volume Negates Luck | Ep 267
10:14
People who don’t understand probability don’t know the word “Luck”. Today, Alex (@AlexHormozi) shares a quick lesson he learned while he was talking to his 18-year-old neighbor about probability, luck, why volume negates both those factors, and tries to paint a different frame of seeing success & the work required to get there. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:15) - Probability outcome: if you’re a business owner you have to gamble on marketing and assess the probability that you'll get a return on that investment. (2:20) - Alex dives into how volume plays a major factor in negating luck and probability (3:16) - The moment a person realizes that they’re reaching their desired outcome, they’re unwilling to continue and say “this is not for me”. (6:17) - The only thing that separates you from what you want is “skill” (8:43) - Alex talks about the question he asked his neighbor and how he’s “already twice as wealthy as the average college person who would be leaving” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 12, 2021
Learning the Right Lessons From Failures | Ep 266
11:22
Failures are always going to be lessons. Today, Alex (@AlexHormozi) shares his thoughts and advice on how you can learn the right takeaways from the failures you experience in your life without remembering the scars and how to shift your perspective on learning lessons to a positive view. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:08) - One of the hardest things is learning the right lesson from failure. Alex shares a clear example of this statement (2:19) - It’s even more dangerous to learn the wrong lesson from a failure. It reinforces the incorrect lesson (4:20) - Alex shares a possible incorrect lesson he learned from his past experiences: “success should come big and should come fast” (6:56) - In entrepreneurship, sometimes you have to unlearn some of the things that got you to where you are today in order to think from a different perspective (9:48) - “What if everything that you did when you were successful was not because of you, but because of outside forces and everything that you've done to fail was your fault?” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 08, 2021
Generate Flow. Monetize Flow. Add Friction | Ep 265
08:07
All you need is for them to keep saying YES. Today, Alex (@AlexHormozi) talks about the quickest way to keep your money flowing with one framework, the “poor people” mentality, and giving an exceptional offer. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:08) - One of the hardest things is learning the right lesson from failure. Alex shares a clear example of this statement (2:19) - It’s even more dangerous to learn the wrong lesson from a failure. It reinforces the incorrect lesson (4:20) - Alex shares a possible incorrect lesson he learned from his past experiences: “success should come big and should come fast” (6:56) - In entrepreneurship, sometimes you have to unlearn some of the things that got you to where you are today in order to think from a different perspective (9:48) - “What if everything that you did when you were successful was not because of you, but because of outside forces and everything that you've done to fail was your fault?” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 05, 2021
$100k is the Hardest Amount to Make | Ep 264
11:41
“You inherently become more valuable and you stop seeing your failures as failures”. Today, Alex (@AlexHormozi) talks about why making your first one-hundred thousand dollars is the hardest milestone to reach, time vehicles, leveling up your skillset, and how adding more people to the team can help you build the foundation of acquiring more skills. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:22) - The first one-hundred dollars you place in your bank account will always be the most meaningful (3:19) - Reasons why it’s hard to earn $100K: you have to think of time, vehicles, time for money vehicles, and that you might be missing leverage  (4:58) - another reason why earning one hundred dollars is hard is because the vehicles that exist for it require all your effort  (5:57) - A common mistake: people will outsource certain work that they’re doing but will not replace the time with learning higher-value skills  (9:39) - The volume for a specific skill with deliberate effort will improve your skillset Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jan 01, 2021
What are You Willing to Sacrifice | Ep 263
16:16
Ask yourself, is it really worth your time and effort? Today, Alex (@AlexHormozi) talks about the decision-making process that he uses to evaluate opportunities that don’t just apply to entrepreneurs, but to anyone in general. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:12) - Alex shares a story about a conversation with his 18-year-old neighbor about his future plans, college, etc.  (4:25) - At the end of the day, the issue that many of us face we present these socially acceptable solutions to ourselves when deep down the reason that we're doing them is not for the right reason (5:43) - When we think about the effort & outcome of certain scenarios in our lives, we need to have a different perspective of “how much am I willing to sacrifice for this?” (8:45) - Where we are is because of the stories that we have that have led us to be who we've become. (9:51) - If you fail, it does not make you a failure. It means that you failed and part of entrepreneurship is failure (13:58) - What you do for a season of life doesn't have to be forever, but sometimes it does have to be for that season. And sometimes you are uneven. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 29, 2020
The Rule of One | Ep 262
05:56
Demand through compelling words. Today, Alex (@AlexHormozi) talks about an insightful concept he learned while he was at a mastermind and how to effectively use this framework. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:25) - “The Rule of One”: it is looking for the main idea, the compelling message that is easy to understand, believe, and that is unique (4:53) - You want to have ONE message that’s so compelling people will take one step toward you Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 25, 2020
How to Recognize Opportunity in a Marketplace | Ep 261
07:50
Are you really looking at the right market? Today, Alex (@AlexHormozi) talks about the important questions you need to be asking when evaluating the market to determine opportunities and the viability of an option. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:53) - The 4 questions to ask yourself about the market: is it in pain? is it growing? is it easy to find? And does your audience have the money? (5:17) - Use these questions as a checklist of whether or not there is an opportunity in a certain marketplace. This checklist can even be used in 2 different ways Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 22, 2020
Ham and the Garlic - Give the market what it wants | Ep 260
06:55
Lead your clients to the best destination. Today, Alex (@AlexHormozi) discusses about a fun story that often gets shared around in the industry and a  great lesson in meeting your clients where they are today, in order to get them to where they want to be tomorrow. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:37) - Alex shares the story about “Ham and the Garlic” (3:18) - Moral of the story: you have to give people what they want in order to give them what they need (5:28) - Change your perspective on how you talk with clients, customers, etc. Talk to them in a language that speaks the truth, relate to them, understand their problems, their fears, etc. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 18, 2020
The Sales Tactic that added $35M in Sales | Ep 259
08:04
Sometimes it takes one action to curve your life in a better direction. Today, Alex (@AlexHormozi) talks about a pivotal moment in his life when he was pitching and the amazing sales tactic that helped him grow his money exponentially. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:46) - Alex shares his experience of getting into the supplements business as an upsell and how one pitch changed his perspective on making sales (4:11) - The sales tactic? Ask them what they WANT. When approaching your upsells, make the sale so seamless that having this upsell is like a bonus to your actual offer Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 15, 2020
The 3 Biggest Levers in Business | Ep 258
09:41
You need all gears in order to fully function. Today, Alex (@AlexHormozi) shares with us the 3 levers of business growth that will have the biggest direct impact on how much money you make, and dive into discussing each lever. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:55) - The 1st lever of business growth is going to be your market: no matter the circumstance the market will usually win (2:40) - The 2nd lever of business growth is your offer: make it so incredible that it’s irresistible (4:01) - The 3rd lever of business growth is persuasion: it’s all about the way you talk, the words you use, your charisma, etc.  (7:16) - Market, Offer, Persuasion: this is how all these levers work together. Without one of these levers, your business will not grow Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 11, 2020
No Opportunity is forever | Ep 257
05:59
It’s now or never, you decide. Today, Alex (@AlexHormozi) talks about shifting your perspective when it comes to opportunities that won’t last or work forever, and getting to the bottom of why people are giving themselves the excuse to not begin something. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (0:56) - Oftentimes people give themselves a reason to NOT begin something and it’s probably because they don’t understand it from the beginning (2:39) - When looking at the longevity of an opportunity, do not discount the fact that it is finite (3:43) - Many businesses were built off of arbitrage opportunities that created cash flow human resources (4:49) - Sometimes we create excuses to not for the opportunity in front of us because of fear that we might not be good enough or laziness getting the better of us Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 11, 2020
Negative Emotional Motivation | Ep 256
09:35
Do you admire or envy someone more successful than you? Today, Alex (@AlexHormozi) talks about a conversation he had with Nick Bayley when he attended a mastermind about motivation, naming your emotions, and how the feeling of envy can be a driver to success. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:25) - Envy: having the desire for something that someone else has that you do not have. It’s a threat that somebody is going to take something that you have (2:50) - Being envious absolutely does not make you happy. However, Alex believes somehow it can make you successful in a certain way.   (4:49) - “It is my belief that I would rather deal with people who do good things for bad reasons than bad reasons for good things.” (6:25) - As entrepreneurs, we judge ourselves a lot on our motivations and intentions. Sometimes we need to take a step back and also process what kind of emotions we feel (7:16) -  Analyzing emotions and decisions: we don't have to judge ourselves as strongly on why we are doing things and rather on what is being done Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 04, 2020
Don't Be Cute | Ep 255
12:25
Just do it exactly as it is outlined. Today, Alex (@AlexHormozi) talks about the one piece of advice every entrepreneur needs to hear. Listen in as Alex reflects on a pivotal concept that was given to him by a mentor. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:20) - Alex dives into the question "What breeds success?" (4:20) - The reason why "What breeds success" needs to be talked about (6:00) - The bedrock of successful entrepreneurship (7:35) - If you're in the process of optimizing something (10:00) - Sayings that reinforce the right mindset & Alex shares the shortcut to where you want to go Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Dec 01, 2020
The Pie Equation | Ep 254
17:07
This is my most used equation in business. Today, Alex (@AlexHormozi) talks about the one equation you must know to fully understand where your business stands, the lifetime value of your customers, and where you'll cap.  Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:44) - The number one equation Alex uses the most in all of business (4:47) - The Pie Equation helps make quick calculations to know where you're at (8:47) - The importance of using all three variations of the equation & The Golden Ratio (12:25) - The quick recap of The Pie Equation and the last way to use it Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 27, 2020
When I Realized My Success Didn't Hurt My Competition | Ep 253
12:26
You're not going to hurt anyone. Today, Alex (@AlexHormozi) talks about what he felt when he was younger, how that affected him moving forward, and what he learned from that experience. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:05) - Alex shares with us his advice if we're thinking about "trying to take someone down" (6:21) - There are two sides to this message that you can take Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 24, 2020
Arbitrage 101 | Ep 252
10:11
All big businesses run off of extraordinary degrees of arbitrage. Today, Alex (@AlexHormozi) talks about what arbitrage is, how you can harness, and leverage it in your business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:15) - The definition of "Arbitrage" and how all businesses are arbitrage (3:43) - The difference between economic profits and accounting profits (7:02) - What factor is going to dictate if it's one market or another? (8:20) - One valuable concept to understand Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 20, 2020
You Are Not Good Because You Are Unwilling To Be Bad | Ep 251
10:47
You are going to suck at this for a very long time. Today, Alex (@AlexHormozi) addresses a belief system that holds many back from learning the things they need to learn in order to be "successful". Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:00) - A lot of people struggle with this: a belief that they are inherently bad at things (2:58) - Here are different ways this belief presents itself (4:20) - They inherently limit themselves from learning because they have this checkbox in their head that as soon as things get difficult they say they're bad at this (5:20) - If you spend an hour a day practicing a skill, over a year, you will most likely be in the top 10%, 5%, 2% of people Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 17, 2020
Scaling Outbound | Ep 250
12:56
When it comes to scaling, think outside the box. Today, Alex (@AlexHormozi) talks about one of the issues that have been prevalent in the marketing community: organic outbound not being scalable. He talks about how this issue is actually not as true as you might think and how scaling outreaches can be more consistent and reliable than paid outbound. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:12) - Alex walks us through how scaling works and shows us the calculations based on his company’s numbers (4:52) - After calculating your numbers, the next mission is “how can you scale this?” (6:57) - Interestingly, in outbound, the people are actually “warmer” than cold traffic (8:21) - Scaling outbound comes down to just multiplying two things: activity & people (10:20) - Alex quickly shares the math of getting a VA in your company & its ROI Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 13, 2020
The Rule of 100 | Ep 249
06:41
Want to perfect a skill? Do it 100 times every day. Today, Alex (@AlexHormozi) talks about a simple mindset called “The Rule of 100” and how following this method of increasing volume and repetition of specific actions can bring you closer to improving your skills and growing your business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:20) - If you do a hundred of something every day, you’ll likely get better at it. The problem most people face is that they don’t put enough volume or quantity into their action (3:44) - In order to generate the skill, you have to increase the volume then the outcome continues to increase (5:41) - You can quickly go from one person to three people to five people in selling because you are no longer the bottleneck of the constrain Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 10, 2020
Money Marketing Ratios | Ep 248
11:04
Man makes the money. Today, Alex (@AlexHormozi) talks about the three kinds of numbers and their relationships when looking at high-level businesses to invest in or partner with. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:19) - The 1st number to look into is the cost of your acquisition (CAC) & The 2nd is Lifetime Value (LTV) (2:57) - the gross margin is where all of your decisions should be based & the 3rd number to look into is called “30-day cash” (4:36) - These are the kinds of relationships you should be looking for when it comes to LTV, 30-day Cash, and CAC (7:38) - the biggest 2 relationships to focus on: what’s my LTV to C ratio? & what’s my 30-day cash to C ratio? (9:33) - with all these numbers and relationships in mind, the goal is to have at least three times greater than your cost of acquisition for you to have a viable business Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 06, 2020
Gross Vs. Net Margin | Ep 247
14:29
The slightest difference can make the biggest change. Today, Alex (@AlexHormozi) talks about one of the number one issues he faces when he talks to small to medium-sized business owners: knowing the difference between gross vs. net margin. By knowing the difference between these two, you will instantly shift how you view money and the growth of your business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:04) - The difference between gross and net margin & the calculations involved (2:28) - Gross margin is the one that creates the net margin. Alex shows us an example of why this is the game for him (4:55) - Increasing gross margin percentage: decrease the cost of fulfilling the thing & increase the price right now (6:59) - Greatly increasing your margins is how you scale and get enormous profit. A lot of entrepreneurs hesitate to do this because they feel bad about charging a lot for their services/products Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Nov 03, 2020
How to get Cheaper Leads | Ep 246
09:31
The moment you don’t understand, you’re at a bottleneck. Today, Alex (@AlexHormozi) talks about the important factors you should know when figuring out what your cost per lead is, how these factors work together, and help you understand the kind of paid ads you should be running. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:09) - There are 3 pieces to figuring out what your cost per lead is: CPM, CTR, and CPC (5:50) - Alex shares with us how these 3 pieces work together in answering the question of how much is the cost per lead (7:18) - When running paid ads, ask yourself “How does this work? These are the pieces, right?” This will help you determine how much the platform likes you and how many other businesses are marketing to that same audience Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 30, 2020
M-A-G-I-C Offer Formula | Ep 245
09:07
Oh, Oh, Oh, It’s MAGIC! Today, Alex (@AlexHormozi) talks about this simple framework he uses in enhancing offers and understanding monetization in the marketplace. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:05) - Alex explains each acronym of the M.A.G.I.C Formula (4:12) - If you understand and use each letter of the formula properly you’ll be able to make quick variations of these things for the same offer in terms of the monetization structure to the marketplace. (7:11) - If you’re marketing B2B, you don’t need to variate the offers as much compared to B2C Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 16, 2020
The 6 Ways to Get More Clients | Ep 244
15:31
Which way will you go for? Today, Alex (@AlexHormozi) talks about more ways you can start gaining more clients in your business, some pros and cons, and the importance of having more than one way. If something doesn't work on the first try or right away, is it the fault of the platform, or are we actually to blame? Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:27) - The 1st to 3rd ways of getting more clients are paid advertising, outbound, and referrals (4:52) - The 4th to 6th ways are through affiliates, earned media, and owned media (6:12) - You have to have one that is at a high volume done consistently. It sounds simple to do, but it’s not easy to do (8:14) - Alex explains some pros and cons for certain ways, and focuses on paid vs. outbound (12:05) - The key is to not stop the one you’re currently doing, systemize it, and keep on adding other ways of getting more clients on top of what you’re already doing Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 13, 2020
Chiro Mousetrap Breakdown | Ep 243
11:46
Make your offer sounds so sweet like honey, they’ll fall into it. Today, Alex (@AlexHormozi) shares with us a best practice that a chiropractor business did in order to increase their sales by adding simple steps and thinking of creative solutions. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:10) - Alex shares how a chiro business was able to double its leads and growth. The 1st nugget is changing the copy from “assessment” to “(type) of scan” (3:22) - The 2nd and 3rd nuggets from the example were to position the scan that was worth $260 as something free & the payment option becoming easy for the buyer (5:43) - Alex shares with us how these 3 nuggets were best practiced together by his friend Tim and the overall value of the offer (7:08) - If you want to build good mouse traps to your offer, think about how you can layer other offers with it and take a look into your sales funnel on where you can add these layers Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 09, 2020
Gossip is A Gift [3rd Time's The Charm] | Ep 242
10:59
Have you ever been the topic of gossip? Today, Alex (@AlexHormozi) talks about gossip, how this form of communication can actually benefit the person being talked about, and why we need to start being brutally honest with one another rather than speak behind their backs. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:46) - The basic concept of what gossiping is, its relation to actual communication, and how gossip is actually a good thing for the person being talked about (2:50) - People who gossip in Alex’s opinion are people who are starved of real and authentic communication. In fact, those who gossip are capable of authentic communication, they just suck at it (5:51) - Instead of gossiping, make that person aware of what you’re thinking. Let them know what areas they need to improve on (7:15) - And I think it's our duty, especially as leaders to have and create an environment where those types of conversations can happen and it starts with us (8:44) - Gossiping is basically being brutally honest with the person. If the person doesn't know where they can improve and doesn't know what people really think, then they'll never get better Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Oct 02, 2020
Hourly Rate Magic | Ep 241
09:08
The more skills you've got, the more money you have. Today, Alex (@AlexHormozi) breaks down how we can find our actual hourly rate, and gives advice on how we can enhance both our skillset and how much we earn if we continue practicing. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:18) - Alex shares with us a formula and the calculation to get your actual hourly rate (2:08) - There are 2 ways to can use your hourly rate to quantify what activities you want to engage in OR at least quantify how much value your time is (3:31) - Another fun thing about the hourly rate is that you can also start quantifying your purchases in reverse in terms of time. (5:14) - Certain money-making activities are skipped because of the ego attached to it & the cost of getting someone new and its lost opportunities (7:47) - From a spiritual or skill standpoint, the entrepreneurial journey is really just continuing to practice higher level skills with more lever Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 29, 2020
$50k Consulting in a Nutshell [This is 🔥 for anyone who understands strategy] | Ep 240
21:10
Profit is what begets growth. Today, Alex (@AlexHormozi) talks about what he does on $50,000 consulting days when he’s talking to high-level business owners and walks us through one of the biggest mistakes he has made that involves the front end. Remember: Once you have a product that is a very well-oiled machine on the back end, it takes a tremendous amount of effort to change your machine. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:56) - The goal is to not increase the complexity of the business but rather decrease it & focus on improving the front and backend of a business (6:38) - the factors to consider when dealing with front and backend & Alex shares with us the mistake he made with scaling (12:04) - The bigger the business is, typically the simpler it has to be because simple is the only thing that scales (16:04) - The objective is “How can I create the most leverage for the person I’m talking to?” and “How can we simplify and make the backend more profit?” (17:21) - The greater the arbitrage (between the cost of acquisition vs. lifetime value), the more money and profit you'll ultimately make Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 25, 2020
The "Size of The Pie" Fallacy | Ep 239
08:05
Just remember that basically. No one knows you. Even when you think everyone does, no one does. Today, Alex (@AlexHormozi) talks about one of the earlier mistakes he’s made in his career which is not understanding how big the marketplace is and the players in the industry. He also talks about how you can avoid thinking that all eyes are on your business and unnecessary “peer” pressure. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:06) - Not everyone realizes that the size of the pie (or the players in the industry) is so big. The downfall of this is that you tend to focus too much time and effort on just one competitor instead of not caring (3:22) - Because you focus on the activities of one or a few competitors, you end up shifting directions. You become reactive to what they do and think of how you can do better. This confuses your audience (5:20) - In reality, it’s you and a hundred more businesses splitting a slice in a certain platform (ex. Facebook ads) and there are other slices that exist. We need to be open-minded rather be reactive (7:38) - Just remember that basically, no one knows you. Even when you think everyone does, no one does. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 22, 2020
If You're Not Growing, Look For This | Ep 238
06:30
Most times when you change things, nothing happens… Today, Alex (@AlexHormozi) talks about changing the way you perceive deficiencies in your business, what are the actual root causes of these deficiencies, and why skipping the basics will lead to your business’s failure. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:24) - New perspective: the deficiencies in a business are because most of the time people are not doing what they’re supposed to be doing & most likely some of them are skipping the basic steps needed (4:18) - The majority of the time the basic steps are not being done in tasks, which results in bottlenecks. Remind people to not skip the basics rather than make something new (5:07) - We don't need to make something fancy. We simply need to remind the team more than we need to teach. We don't need to come up with new things Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 18, 2020
Crash Course On Learning Sh*t Fast | Ep 237
09:48
Most of being an expert is never not doing the basics so many times. Today, Alex (@AlexHormozi) talks about a very simple but effective way how you can learn things fast without having to place too much time and effort and how this method will ultimately force growth.  Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:50) - Alex learned from Russell Brunson a method to help you learn faster: read and listen to the audiobook at the same time. (4:13) - When you heard the words as you’re reading them, you’re getting both hearing and visual memory (5:47) - Another piece of advice Alex shares is to read a lot of books at the same time vs. one book at a time: some books are not worth reading and you might be forcing yourself to finish it rather than finding better ones (8:19) - A test to see if you understood what you’re reading: if you can't explain it to someone else or say “just read the book”, then you didn’t understand anything Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 15, 2020
What I learned in a $500M Room... [How To Get Unstuck] | Ep 236
12:16
Do you know what’s holding you back? Today, Alex (@AlexHormozi) talks about the time he attended a high-level mastermind and his takeaways from the event. He talks about the consequences of when we add certain emotions to thoughts about certain circumstances in our lives and how not getting to the bottom of why you’re not succeeding will not only damage you emotionally but also hinder you from going beyond your limits. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (2:50) - When we create thoughts about certain circumstances, we eventually have emotions attached to them & take action toward that circumstance (5:34) - Alex shares the time he had a conversation with Brooke Castillo: What if I can't figure it out? What if this means that I'm gonna fail? (7:45) - What Alex didn’t realize was that it wasn’t his dad that was the root of his fears but rather losing the respect he has for himself (9:52) - When you step out of the thought for a second, the emotion loses a little bit of control over you. You get to think, “Is this thought serving me?” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 11, 2020
Success = Ingrained Intolerance | Ep 235
21:09
We call it growth instead of change. Today, Alex (@AlexHormozi) shares with us why he prefers not to surround himself with relatives and friends he hasn’t seen in a while, how to combat people putting you in a box, and our choice to give focus to certain phrases or feelings can either make or break you. (This episode originally aired in December of 2018.) Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:25) - The reason, why Alex doesn’t go back home for the holidays, is that they still hold onto the “former Alex” in their minds. They want to speak over him of things that he no longer associates with. They’re constantly putting him back in a box (4:51) - The same thing can happen in business especially when you’re moving up. You have to teach people how you like to be treated now (7:38) - At the end of the day, it’s our choice on how these stories or words affect us. We can choose to replay it in our heads or choose to ignore it. (10:48) - And so a lot of times the necessity is one of the biggest things that allow us to break our beliefs because we have to, we have no other choice (12:23) - What things are we allowing to be spoken over us by others and even ourselves first? (17:19) - The wiser person sees things that the other person doesn't. It's being able to see what other people don't see Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 04, 2020
Purchasing Proximity: The Two most Live-Changing Experiences of My Life | Ep 234
19:32
Advice? Just shut up and listen. Today, Alex (@AlexHormozi) talks about the two pivotal moments in his life when he truly felt like he received a high ROI on his decisions and shares the importance of educating yourself and continuing to improve your skills. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (3:34) - One of the most pivotal moments in Alex’s life was when he was told “I don’t think you should be running gyms. I think you should be teaching people how to run gyms” (4:43) - The 3C’s: Clarity, Conviction, and Community (7:52) - After Alex presented at the mastermind, many people in the room were shocked by how much potential his business had. He was told “you need to scale up extremely fast or someone is gonna take everything from you and claim it for their own” (11:26) - Just because you don’t see immediately see the ROI of paying to learn or get exposure doesn’t mean that you didn’t build another link to the chain (13:59) - If you can go into that perspective and always continue to invest, especially in proximity, to learning from people who are doing better than you, you’ll thank yourself in the future for that (15:37) - Place yourself in rooms where you feel like you don’t deserve to be there. Be in awe of the others, keep your mouth shut and just listen to what they have to say Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Sep 01, 2020
Sh*t's Hard Right Now... Just Keep Going | Ep 233
09:21
It’s about staying in the game, no matter what. Today, Alex (@AlexHormozi) shares with us some advice on persevering through these hard times during COVID especially if you’re a business owner. It might be hard right now, but you just have to put yourself on overdrive to make up for the losses and work with what you have until you’re back on track. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:31) - Because of COVID-19, it’s been very difficult to acquire customers no matter what industry you’re in, that’s just the reality right now  (2:43) - Whenever you have to switch your identity, there's always an element of risk because you have to sacrifice something old in order for the new to exist. It depends on the cards you have in your pocket and how you deal with them (6:02) - At a certain point, you will be pushed into overdrive when running your business in order to make up for the deficiency the market played. Make up for it in strengths, because the game keeps on going no matter what (8:14) - Endure the hardships and feeling like you’re on overdrive for as long as you’re still committed to playing the game & fulfilling the promises you made to your market Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 28, 2020
How to Create the Acquisition Machine | Ep 232
08:17
What kind of story are people sharing about you? Today, Alex (@AlexHormozi) talks about the systems that drive client acquisition, the biblical secret behind breaking beliefs, and why the stories people say about your company will matter in the long run. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:18) - There are certain beliefs Alex has for the criteria of customers when it comes to thinking about acquisition & the importance of having key stories that broke your beliefs along the path to becoming who you are  (3:32) - The goal here is to get you from having somebody externally motivating you to have that internal motivation because of the habit that has been established.  (4:56) - Having an arsenal of referrals, testimonials, and key stories greatly benefit your company, especially when you’re making sales or when you’re growing your community (6:28) - Using storytelling as an exercise for your sales deck builds more impact on your pitch Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 25, 2020
The Single Hardest Entrepreneurial Habit | Ep 231
13:21
They say “sleep is for the weak”, but you might have to think twice about that. Today, Alex (@AlexHormozi) talks about one of the most difficult habits that entrepreneurs can’t easily break: getting good sleep. That sounds crazy, but if you actually think about it the more sleep you get the more energy you can potentially have to drive more growth to your business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:16) - One of the hardest entrepreneurial habits that Alex has observed revolves around energy: how to maximize your output as an entrepreneur (3:01) - Sleep, it is the one habit that can ultimately change and affect EVERYTHING in your life but it’s one of the hardest habits to consistently practice (5:14) - The more you lack a good night’s sleep, you get fatter hungrier, dumber, slower, and so on. You end up having a low processing power which is what entrepreneurs need on the daily  (7:07) - Every entrepreneur that Alex knows who is super successful has dedicated time where they're uninterrupted every day (aka either they sleep late or wake up very early) (9:15) - A game-changing habit Alex has put into practice is to allow himself to sleep as much as necessary & focus more on his bedtime. Once you’ve found the right formula for sleep, you will always have so much energy and clarity to think and make decisions Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 21, 2020
Eye of the Tiger and Sustained Victory | Ep 230
15:54
So you’ve reached your goal…what now? Today, Alex (@AlexHormozi) talks about why we should NOT get complacent once we hit a milestone in our entrepreneurial journey, and figure out what truly motivates us to be better, to work harder, and to keep winning. In order to stay in the game, you have to keep playing the game. This episode originally aired on 10/1/19. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:52) - Problems in your business start appearing once you get too comfortable after reaching a certain goal or milestone. You get too complacent and you lose your hunger to strive for more  (3:47) - Ask yourself this: “What drives you to be better? What drives you to continue to want to win?” The people who are the most successful in the world are driven by something that is deep inside of them (5:05) - Do you actually want what you claim to want? Do you actually want it? Because if you did, you'd already have it.  (7:35) - Manage your expectations and the goals you set rather than just constantly complaining about how you’re not meeting them (10:34) - You need to figure out why you’re not hungry, why you’re not trying. Maybe you need to discover something deeper inside in order to trigger that hunger Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 18, 2020
Why I've Been Stuck At ~$30M/Yr for 3 Years | Ep 229
21:48
You need profit in order to grow. Today, Alex (@AlexHormozi) talks about his experience on why he’s been stuck at $30M per year, the rule called “3 and 10”, how the four beliefs behind that rule can help you get out of that rut if you follow it properly, and how he will overcome this hurdle in his entrepreneurial journey. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:15) - Alex shares his struggle as to why he’s been stuck at $30M/Yr for 3 years and an idea he learned from a mentor called “the Chinese rule of 3 and 10” (2:28) - There are 4 big beliefs: willing to spend more on marketing, pricing, hiring more salespeople, and talent. Alex discusses each belief (8:26) - The reason why Alex has been stuck for 3 years: it was himself. He was still trying to take control of the business rather than leveling up and passing on the tasks to other skilled people in his team (12:05) - Whenever he sees a problem that's coming up, there are fundamentally two sides of the business that Alex looks at: acquisition and fulfillment  (15:14) - In order for your people to work at the scale you want them to, you have to place quality in the way they’re being trained. After solving that, you then move on to seeing if the problem lies within the system  (18:58) - There are levels to the game. The quality of the people that you hire is a belief set that needs to be continually broken Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 14, 2020
The 7 Components of a Closed Deal | Ep 228
08:29
When one deal closes, another opens. Today, Alex (@AlexHormozi) shares with us a very simple formula called B.A.N.T and the other 3 components that will help you close deals easily. You’d be surprised at how simple but very effective these factors really are! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:36) - Alex quickly discusses the B.A.N.T Formula - Budgeting, Authority, Need, and Timing. Unless a buyer has all four of those things, they cannot and will not buy on the flip side (2:41) - The 3 Ten’s (aka the three requirements from a seller to a buyer): product is going to solve their problem, they trust that the salesman is honest and that they trust the company  (5:05) - Alex shares how he was able to apply the B.A.N.T & The 3 Ten’s formula for Gym Launch. In short, they set those as prerequisites and requirements of the buyer, then it massively facilitates the sales process (7:16) - The moment these formulas were applied to Alex’s business, they made more money even though they had two and a half X, fewer opportunities Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 11, 2020
Good Enough For Growth | Ep 227
19:04
It all boils down to how you can push more through this machine. Today, Alex (@AlexHormozi) talks about understanding what you think is considered “good enough” for your business growth, the drivers that actually help you work towards that growth, and when is the right time to step on the gas for your business to move forward. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:30) - When it comes to growth, there are also certain realities that you have to face. Also, a bottleneck that Alex faced and a trap he fell into was not pushing on the gas soon enough (5:13) - There are “knobs” that help you move towards growth: What am I making for the first 30 days? What is the price for my ongoing service? What is my conversion front to back end? What is my churn on my backend service?  (7:49) - After assessing the knobs, determine which of them has the biggest impact in six months and what to do with the remainder of the rest  (11:48) - It all boils down to how can you push more through this machine. Keep in mind at some point you also have to know when it’s good enough in order to start stepping on the gas and bumping up your spending to see what breaks (13:56) - Alex shares with us some guide questions and an exercise to check your knobs and if you’re on the right track. This will help you see when it’s good enough to move forward Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 07, 2020
Why Coaches Get So Much HATE | Ep 226
13:20
Would you rather learn from somebody who has already done it, or figure it out yourself? Today, Alex (@AlexHormozi) talks about why an industry that can 4x a person's success, is often hated on, and a few takeaways that directly apply to your business. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:16) - Alex shares a conversation he had with his friend about an analysis of coaches and mentors: people who had mentors and coaches experienced four times greater success than the exact same person doing it on their own. (3:23) - Alex also shares some insights from a book by Robert Aldini about when doing a favor for someone, the perception of a favor in how important and how big it correlates with time (5:22) - Takeaways about coaching: you can coach about anything, not just business & the more you do favors over time, you develop more Goodwill. Favors also act a lot like information, it’s valuable to the one who receives it (8:10) - It helps to get the testimonials of those you’ve been helping especially at the moment you’re helping them. These are statements of truth  (9:06) - Whatever the outcome, always be thankful and respectful to the mentors and coaches that helped your growth, especially during the earlier stages of your life Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Aug 04, 2020
Why I turned down two people who offered me $50k for a single day of coaching/consulting | Ep 225
07:54
Your focus determines your reality. Today, Alex (@AlexHormozi) shares with us a time when he was asked to be a coach/consultant and what was the reason he ultimately said no to these offers (even if they were willing to pay a high amount for his time). Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (2:03) - The better you become in your journey, the better the opportunities you have to say no to are. You say no to things that distract you from focusing on your business’ growth  (3:40) - Focus on scaling the business. A hundred million businesses are virtually the same. The only thing that changes is that a hundred million business does more of the same thing (5:31) - Take the same amount of attention on other things and put it towards building on to your existing model. Sometimes you have to do more to do less. (6:30) - Don't get distracted by shiny objects. The better you are, the better the opportunities you have to say no to Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 31, 2020
The Story Behind The Story | Ep 224
10:56
The salesman has the weight of the brand behind them, and the brand is the story. Today, Alex (@AlexHormozi) takes us back to the time he started out at his first gym, the problems he faced at the time, and how he turned a really bad situation into gold by changing the narrative and language around his offer.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:33) - How can we get to a high level of conviction and do it repeatedly? Alex shares how he got an interesting idea from Dan Kennedy’s book: the concept of congruency throughout a sales process (3:43) - Alex shares with us how he was able to use this concept when he was overcoming a challenging first sale for Gym Launch (tip: it highly involves the tonality and the words you use).  (6:19) - Because of how Alex was able to angle the gym in a desirable and unique way, all of a sudden people were attracted to wanting to be part of this new thing - a gym that has private rooms and is more exclusive   (7:44) - Ask yourself the story behind the story, it helps you say what type of company you are. Keep in mind you have to be convicted with what you’re saying as well (8:41) - And if you can create a story of the type of business that you are, then it will be hopefully something that the person that you're talking to wants to associate with Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 28, 2020
How To Close Sales By Them Saying NO | Ep 223
09:04
No means… Yes? What? Today, Alex (@AlexHormozi) talks about an interesting way to get clients to say yes to your sale, and why this tactic is not only foolproof but also very beneficial to your skill in sales. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps: (1:40) - Upsells can be incredibly important to the business in terms of driving the bottom line, and profit-liquidating acquisition costs. The trick to getting these sales is to get these clients to say yes by saying NO. (2:27) - Alex shares an example about earmuffs and coats and how the sales trick works (5:08) - There are so many ways to use this strategy, but one of the easiest ways to use it is by directly asking the client if this is what they want. By doing that, you automatically close the sale that you just recommended (7:57) - You can utilize these upsells in your business. Think of it as the fries and coke to your meal, you don’t just make money on the burger Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 24, 2020
"Leads Are Weak" 5 Ways To Increase Lead Quality | Ep 222
09:21
Which way is it again? Today, Alex (@AlexHormozi) talks about 5 ways you can increase your lead quality, how each of these ways work, and how you can optimize these to your advantage.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:38) - The 1st, 2nd, and 3rd ways to increase your lead quality: targeting, the number of steps you have to jump through, & the nature of the offer  (3:15) - The 4th and 5th ways to increase your lead quality: application and providing value first  (5:29) - It’s important to understand how your business model works behind these. Try to start with the widest net possible and then work backward in order to see what you can do on the backend, how monetization structures flow, etc.  (8:20) - You can keep adding tweaks along the way for as long as you continue to make the machine behind increasing lead quality work Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 21, 2020
The 5 Stages of Niche Hopping... | Ep 221
15:57
You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin. Note: there is no shortcut, you have to put in the work. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:31) - Alex shares a story of a time when he owned multiple businesses thinking it would make more money. Spoiler: it didn’t (3:23) - The 5 stages of Niche Hopping that every new entrepreneur will go through: Uninformed Optimism / Informed Pessimism, Valley of Despair, Going Through The Sh*t, Informed Optimism, and Achievement. Alex dives into each  stage  (7:06) - You will never get to the eight-figure goal unless you confront the problems going on in your head instead of running away from them (which results in niche hopping) (9:24) - And the only way to win is to be better. And the way to be better is to stick through the sh*t (the third step) where everyone bails (11:19) - The reason Gym Launch became successful is that every single step of the process they made it a point to keep on testing and making sure they can improve on their systems  (14:13) -  I'm not gonna do six niches. I'm gonna pick one and I'm gonna get really good at it, And that's what I'm gonna do. And when it gets hard, I'm gonna stick with it Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 17, 2020
Guest Spot on Franchise Secrets
43:19
Listen in as Alex guest stars on the "Franchise Secrets" podcast.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 10, 2020
State of The Union- The Gym Industry & Gym Launch | Ep 220
28:27
Genuinely my interest is in making you money. Alex (@AlexHormozi) talks about the major changes that the fitness industry has experienced in the past few months. He also breaks down the events and offers insights into the current state of the industry. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (2:15) - Where is the market of the fitness industry going? Alex shares how it seems like it will be a rough year ahead given the current circumstances his predictions (6:24) - So how do the players in the fitness industry game continue to drive growth? How do they still keep the business running especially with new habits forming like working from home, etc? (9:05) - Alex shares the reason why he didn’t have an online business model until COVID, the 3 primary models that exist for online businesses, and how his company has been able to adapt to this model (15:24) - If you give the model around four months to run, it is going to be far superior to the revenue and profit that you were able to make at the gym, except it has no signs of slowing down. He also shares Gym Launch’s stance on the current situation (19:02) - It’s unknown whether or not the fitness industry’s situation will improve in 2021. However, Alex believes that this online model is way more scalable and profitable. He continues to set his goal of always making people the most money possible & to give them the freedom and security they desire Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 07, 2020
Margin Madness | Ep 219
15:20
Protect your profit! Today, Alex (@AlexHormozi) talks about a mistake that business owners constantly make when it comes to the pricing of their products or services, why it’s more important to learn the skill in sales, and how to strategically negotiate for discounts. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:30) - Alex shares a story about his 1st time working as a teenager and the mistake one of his co-workers had done by giving a huge discount (4:34) - Instead of changing prices, you need to work on your skill in sales. Your price is not negotiable. One of the biggest traps that you can do is operating on a fixed mindset  (6:46) - Part of the cost of doing business is knowing those costs so that you can account for them. Remember to never negotiate with “terrorists” & think about your margin when talking about prices with a customer (8:10) - We need to learn how to sell better and provide a payment plan that covers your losses. One of the reasons why many business owners lose money is because they fail to protect their margins (11:52) - Alex shares with us his little secret when it comes to properly negotiating prices & discounts Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jul 03, 2020
The Sweet Spot | Ep 218
06:48
Balance is not found, it’s created. Today, Alex (@AlexHormozi) talks about finding the right balance between the performance and role when it comes to managing your employee’s workflow. He also shares the metrics that are needed to find the balance. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:05) - When it comes to managing each role in the company, look at it through balanced metrics. This helps you manage the dichotomy between performance and role (2:37) - Alex shares with us more examples of the balance between performance and role. There’s typically a metric you’re trying to push with each person, if you can define these to them, you can push them to perform better (4:26) - This is the sweet spot: you have the positive thing in which you're going for against the negative thing that you're trying to avoid. This will get you much closer to the optimal performance for each of these roles (6:17) - The whole game is how you train your employees. Give them two metrics and you walk in the middle. This is how you maintain high-level performance Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 30, 2020
Cash Flow Consulting | Ep 217
16:09
You are always going to be paid for the value that you can create in the marketplace. Today, Alex (@AlexHormozi) shares with us the steps in the four quadrant model that helps you solve your cash flow issues and a math example that uses all these steps. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:25) - Cash flow issues stem from not knowing how to acquire customers and make cash flow upfront. Alex shares with us a cash flow quadrant model that will help you increase the value per customer  (2:34) - The 1st step is to look at your products and ask yourself, “Is there something we can add?” This introduces customers to upsells within the offer (5:10) - The 2nd and 3rd steps: add-on services & simply asking and offering a 10% discount to get someone to prepay (6:56) - The 4th step is continuity. Is there a way that we can also tie continuity into this acquisition process? Another process Alex likes to use is “downselling the upsell” (9:04) - Alex dives into a math example using the 4 quadrants and answers the question “ how much can we make upfront in the first 30 days?” (13:42) - If you look at the research that exists on how to maintain a customer over the long haul, it's about expansion revenue. It's about Ascension. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 26, 2020
Results Speak For Themselves | Ep 216
34:53
I signed up for owning a business. Therefore I have the responsibility to be a light to other people right now. Today’s episode is a bit different. We are joined by no other than Leila (@LeilaHormozi) as she talks about her background, how she deals and oversees the day-to-day tasks of the business, the lessons she’s learned along the way, and her advice to gym owners on moving forward during these rough times. (as heard on "The Trenches Podcast"). Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:52) - Getting to know Leila Hormozi, her journey with meeting Alex, scaling Gym Launch, and where they are now (5:26) - Dealing with many iterations to the offer, how Leila is overseeing the different aspects of the business, what she looks for in first hires, and the day-to-day tasks she handles  (11:04) - The top 3 things they’re most proud of in developing Gym Launch, the relationships that were made along the way, and the hardest lessons that were faced in the past years (20:13) - Leila’s thoughts on dealing with competition, what it takes to be an effective leader, and where the business is headed during COVID (29:19) - Leila imparts her advice to gym owners who feel like they’re stuck, just surviving, who are fearful, etc., especially during these hard times Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 23, 2020
How to Drive Revenue Online | Ep 215
31:38
Panic is just an expression of pain. Today, Alex (@AlexHormozi) talks about what it takes to grow your online business during COVID, accountability, why we should not let go of our sales and marketing teams, earn revenue while changing your value proposition, and why there really is no shortcut to the skill of selling (as heard on "Fitness Founders Podcast"). Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (2:09) - The mindset business owners need most, having a more profitable business, and dealing with paying your team especially if you’re cutting back on spending  (6:31) - Competitive advantages of a small business owner, tricks in starting fresh, & creating accountability, and maintaining the community  (15:58) - The last thing you want to do is to stop sales and marketing for a variety of reasons: attrition, staying in the game especially during COVID, etc.  (18:31) - Alex’s playbook, changing the value proposition while still earning revenue, and the Prosperity Doctrine  (24:12) - What it takes to learn how to sell properly over the phone & why there is no shortcut to this skill (27:42) - Alex shares with us some of his predictions on what is to come in the next 6 months for the fitness industry Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 19, 2020
The "New" Entrepreneurial Golden Resource - Originally Run 07/2018 | Ep 214
18:19
In order to grow, you need to do less. Today, Alex (@AlexHormozi) gives us insightful advice on how to say no to opportunities that spread your attention too thin, how you can start focusing on more important endeavors, and growing your individual character traits as you progress in your entrepreneurial journey. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:40) - “Time is money”. Alex shares with us why he thinks it’s actually “attention is money” (3:21) - It’s difficult for entrepreneurs to focus because of their trait of being go-getters. They are risk-averse, innovators, and builders. There is a constant need to keep creating. You have to change your own individual character traits in order to progress as a business owner (5:47) - You have to learn how to say no to opportunities that take your attention away. The number one thing that you have to be paying attention to is where you are paying your attention (10:03) - The moment you focus on where your attention goes, what used to be difficult for you suddenly becomes easier.  The wiser person sees things that the other person does it.  (13:20) - The question Alex always asks other entrepreneurs he gets to meet is, “What's your attention on & where's your attention?” The moment they seem all over the place, they’ve probably spread themselves too thin. (15:40) - Remember, do one thing and focus on it. If you handle more than one business, there’s a chance both can take off and that will automatically divide your attention and cause you some trouble Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 16, 2020
A Hard Learned Lesson | Ep 213
12:52
It’s all about being practical the more you progress. Today, Alex (@AlexHormozi) talks about one of the hardest lessons he’s learned in his entrepreneurial journey, how to not get distracted by opportunities that might seem attractive and how he’s been able to grow more money as he takes a step forward. “Our optimism can become our Achilles heel because we believe that the chance of success is actually greater than it really is.” Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:57) - Some opportunities are like “the woman in the red dress”. They may seem attractive, but you need to learn how to say no to them especially if it will cause you trouble at the end (3:50) - Alex shares his realistic point of view on a quote by Jeff Bezos about taking opportunities and how it’s not practical  (5:29) - Here are 3 important questions to think of in order to help you learn how to say no: “What’s my upside?”, “What’s my downside?”, “Can I live assuming that the downside is gonna happen?”  (8:00) - Every level you pass, the more the discipline to say no gets stronger. This is difficult, especially for entrepreneurs who like to play the game like gamblers  (9:02) - Alex shares another story relating to using the 3 questions and how “their internal optimism, which is what leads them to be an entrepreneur, ends up weighing against them Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 12, 2020
Alex's Guest Spot On "Dropping Bombs" with Brad Lea
01:18:41
"Alex Hormozi. How to Launch Multiple Successful Businesses" This week, we share Alex's guest spot on the "Dropping Bombs" podcast with host Brad Lea. This is interview you don't want to miss as Alex dives deep into his story, business success, Covid-19, and how to stack life-changing skills. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 09, 2020
Simple Operational Framework | Ep 212
14:59
Is your team really providing value to the business? Today, Alex (@AlexHormozi) talks about the key to scaling, some guide questions you can think about when you’re assessing the workflow in operations, and making sure that your employees are really working at their optimal degree. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (2:12) - The easiest way to structure operations is to first list out the desired outcomes needed. Think of your business as a pipeline and use this 4-step sales process (3:26) - Once you realize the outcomes, list all the required activities. After, create roles in your company that will help support your business (5:34) - The key to scaling is eventually streamlining the responsibilities of each role, it can become too much for one person to handle all the tasks alone. Also, your employees have to satisfy the fulfillment needed from the client (7:56) - Some guide questions you can follow in terms of scaling the company and managing the expectations of your employees is to ask yourself, “What do we want this person to do?” “How can we expand this person’s capacity?”  (10:35) - Oftentimes is not because your employee isn’t doing their job out of malicious intent, it’s because they don’t know what they should be doing. You need to guide them, and tell them what they should be doing in order to truly provide value to the client and the business  (12:09) - It’s doing the boring work. It’s the rolling-your-sleeves up kind of work, the repetitive work. It’s about improving how good your team is doing at tasks that will eventually propel the company. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 05, 2020
Emotional Work | Ep 211
10:49
It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:31) - The two kind of things that you have to balance back and forth are unreasonable optimism for the future and confronting the brutal facts of reality  (2:50) - Things that you're hopeful for and holding onto that optimism is what allows us to then get into the mud and confront the brutal reality of a situation (3:52) - The sooner you find out your bad news, the better it is. We end up rewiring our brains to start “loving” the bad news and frame them as opportunities to improve and come up with solutions  (5:10) -  Maintaining the dichotomy of being persistently and almost unreasonably optimistic with the ability to confront brutal facts and they go hand in hand. Alex shares an example of how this works  (8:05) - The reason why Gym Launch has been able to consistently stay on top is that they’ve been able to innovate solutions at a faster rate and communicate with their customers daily and understand their pain points Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Jun 02, 2020
The EASIEST Mistake to Make in Business-Changing Tactics vs Execution | Ep 210
10:12
The job of the boss is motivation and training. Today, Alex (@AlexHormozi) shares with us one of the easiest mistakes an entrepreneur does when it comes to tactics vs. execution and how you can change your mindset around this mistake. At the end of the day, you'll really begin to like truly internalize how important execution and operations are. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:19) - One of the hardest parts of entrepreneurship is looking at a situation and not getting the result you were hoping for and then changing the tactics (2:19) - The hardest part is that 99% of the time most tactics work, it's just that the execution is where it gets lost. Oftentimes the problems lie within the people. It’s an operations problem (3:41) - The skillset of learning how to market and sell typically is one of the first ones you acquire as an entrepreneur. But after that, being able to scale the business comes down to your ability to repeat that result in other people (4:18) - if you're not drilling your team on the things that they need to be learning and repeating on a consistent basis, they will forget, they will stop thinking about it. They will stop prioritizing because they perceive that you're no longer prioritizing. (8:31) - “So what should I change?” Honestly, you don't need to change. You just need to make sure that they're doing what they're supposed to be doing and that just takes doing the boring work Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 29, 2020
The "Oh Sh*t" Moment | Ep 209
16:18
Sometimes, change is not for the better. Today, Alex (@AlexHormozi) tells those who have been thinking about opening a gym during this pandemic on why you should strike while the iron’s hot and the reasons why you should be opening a gym all stem back to the topic of human convenience. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:32) - “I don't think sitting and waiting is going to work out for you and hoping when you open your gym, it's gonna work out.” Expect that there will be fewer people going back to a physical gym because of the pandemic (3:40) - The reality is that people will always choose their convenience and the “oh sh*t” moment will happen when you turn the lights on and people don’t show up (6:07) - 3 reasons why you should open a gym now: have a bigger geographic radius & lead costs are cheaper, and the consistency in lead generation (11:20) - There is a high chance you might not know what’s going to happen, but Alex can reassure you that there is an opportunity right now to start (12:29) - As long as you don’t let fear and uncertainty get the better of you when learning the skill of sales, you’ll be all set. Also, it’s good to note that the buying behavior of people will not change (especially with the rise of the online space) (14:11) - To those who are holding out and waiting, that’s not the smartest decision right now. Convenience and speed will always win with humans. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 26, 2020
Anger. Neutrality. Empathy. | Ep 208
08:25
You can't use your reason… it's just gonna escalate the situation. Today, Alex (@AlexHormozi) talks about an instance wherein a vendor got extremely angry with him, how he dealt with the situation, and the advice his friend gave on how to combat these kinds of situations with empathy. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (2:38) - After asking for advice, Alex learns from his friend “Anger is weakness. Neutrality is strength. Empathy is the strongest.” (3:36) - In business rapport wins wars. If you can show genuine empathy for your customers, you have the strongest frame. You will always win (4:42) - Whenever you encounter someone who is displaying strong emotions (i.e. anger, sadness, etc), the goal is to be empathetic. Ask yourself, “why is this person feeling this way?” (5:59) - You have to step into their shoes and look through their distorted lens of the world to try and understand their reasoning. Then step by step, remove layers of filters to that lens, to hopefully bring them back to reality. (7:00) -  Like we get offended because we think it's about us. We think what they're saying is a reflection of us. And that’s not just the reality. It’s about them.  (8:02) - If you can truly empathize with them, then you will always win the conversation Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 22, 2020
Your Inflow Is Your Bottleneck: Acceptable Metrics | Ep 207
18:29
She wished for a weapon, but not for the skill to wield it. Today, Alex (@AlexHormozi) talks about being prepared for the requirements you need to fulfill in order to reach your goal, significantly if these requirements will help you scale massively. He also shares why your inflow is probably your bottleneck and there have to be acceptable metrics that you can extrapolate off of and then work backward into the factors needed to get there. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:32) - When it comes to metrics if you want to be massive. You need to grow off everything, grow off organic, grow off outbound, etc. You can’t expect to reach your desired goal if you don’t do what’s required to get there (4:56) - If you're selling a service and you want to be big, then you have to know that there's going to be a back turn that's going to occur and that's just because it’s easy in and easy out. That's how it works.  (6:46) - Most times, people have goals and are disconnected from the actions that are required to get there. If you want to scale, your inflow never stops. You need to multitask and if you're incapable of doing that, it means you're not able to manage your schedule.  (9:57) - The whole point of this is if you're not where you want to be a lot of time, it's because your inflow is your bottleneck and you haven't operationally prepared yourself for what it actually looks like to sign up a hundred people. Alex shares some math with us to show either you switch your goal or your head. (15:09) - Either people need to be really clear on what they really want and make the adjustments accordingly or realize that what they’re trying to achieve is actually not their priority (16:57) - This is how the game works: how long will it take to reach your goal and what do you need to do in order to scale massively? Now you can try and tweak it into control, but you have to understand you're not gonna have orders of magnitude improvements. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 19, 2020
Reopening The Right Way | Ep 206
13:49
You need to lay down all the right cards before claiming your win. Today, Alex (@AlexHormozi) talks about the different factors that should be considered when you’re reopening your business after COVID-19 and making sure that you’re reaching the right percentage points in order to become profitable again. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:12) - The profit model is not built for large group training to not be able to do large group training and Alex explains why. Even though you get permission to open back up, it doesn't mean that you're necessarily gonna have the profit to be able to do so.  (2:10) - There are two main components of opening the right way. The 1st is you need to price your services at the price that that service would be normally offered. (3:02) - Even if not everyone will be coming back, the good news is that there are those who want to come back desperately. The 2nd component is “how do I know when it makes monetary sense?” Alex explains this concept with some math (4:35) - Make sure you getting an 80% gross margin minimum, which percentage points matter, and when you start your customers’ billing (8:34) - Once you overcome the math, you’re gonna have to make harder decisions in order to be more profitable (10:17) - You can click reset on your business. Alex shares with us 5 things you need to do right now in order to scale the business again Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 15, 2020
When People "Only Care About Making Money" | Ep 205
13:13
It's worse to lie than tell the truth about your intent. Today, Alex (@AlexHormozi) talks about why being upfront with your intentions is much better especially when it comes to the topic of making money, dealing with negotiations, how saying no is oftentimes the right decision, and how you shouldn’t trust those who say “I don’t care about the money”. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:43) - The reason why people are perceived to only care about making money: They’re ruthless, they’re clear. They are honest about who they are and their intentions from the beginning. Most people are here to make a profit. (3:00) - It is a major red flag when you come across someone who says they don’t care about making money. The people who lie about it are the ones that you need to be the most.  (4:51) - The book that Alex mentions talks about three types of people: “I’m here for the money”, “I don’t care about the money”, and “You know what? I just value our relationship above everything else.” (6:14) - Saying no to 99% of all the opportunities presented to you & the difference of those who are good vs. those who aren’t is the number of mistakes and the gravity of mistakes made (7:40) - When dealing with negotiations, you have to absolutely transparent to the other. Be clear with your intentions. Keep in mind that you want to get the other person to talk first. Make sure you want to be there for the long-term, and not just “put the relationship first” (11:42) - Sometimes you need to think about business like it’s a marriage. You have to be abundantly clear with your intentions, how the dynamic works, and so on Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 12, 2020
3-Step Overcome For "I dont have the card on me" | Ep 204
04:41
Why don’t we get you started and see what can be done? Today, Alex (@AlexHormozi) talks about how to deal with someone who says they don’t have their card on them and the proper way to solve this situation. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:10) - “I don’t have the card…” Let’s address the elephant in the room. It can only mean you must’ve lost the sale earlier and you just didn’t notice or hear them get disengaged. So if someone throws this line to you it’s not a big deal, just wait. (2:19) - Try to accommodate the customer by giving them options. Tell them it’s okay. “Why don’t we get you started with the current card you have and swap it out later” and so on. (3:14) - Make sure to ask them if the proposed solution is fair enough. Try to also down-sell from there like “Why don’t we just use the card that you've got and I'll just put a two-day delay on it?” Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 08, 2020
How To Win Sales Without Being Skilled | Ep 203
11:46
Skills, Traits, Views, Repeat. Today, Alex (@AlexHormozi) talks about what kind of entrepreneur wins the sale, why it’s important to care about the interests of your customer, and how repeating the 3 breaking points of becoming an entrepreneur every time you level up will help you grow immensely. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Timestamps: (1:51) - The person who makes the sale is the person who cares the most about the buyer. They care about the interest of the buyer more than themselves. The moment you're able to get someone to be real with you in the sale, you've already won the sale (3:50) - If the customer believes that you genuinely care about them more, or have demonstrated care about themselves then you win. An example of this is helping people get in shape and lose weight and take control of their lives (5:58) - Sales is just coaching with an outcome that’s defined over a period of time.  (6:51) - Advanced salesmen are advanced because they don't do the basics. They are defined because of their outcomes and not much of their tactics.  (7:44) - 3 major breaking points in professional development: acquiring skills, the character traits to execute the skills, and your world beliefs.  (10:02) - Every level you move onto encompasses all three of those points and you kind of have to spin your way through them over and over again. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 05, 2020
Advanced Sales Technique to Get Over "Decision Maker" Obstacle | Ep 202
08:18
Ever get the "decision-maker" objection? Learn how to take that objection off the table leaving a clear path to the sale.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
May 01, 2020
How To Close Everyone: Downselling like a Pro | Ep 201
12:27
Listen in as Alex breaks down the key to closing everyone with downsells.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 28, 2020
How To Have Hard Conversations in Hard Times | Ep 200
12:04
Managing people is one of the most difficult aspects of any business. Here are some lessons learned on how to engage your employees and earn their trust and buy-in.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 24, 2020
The *Oh Shit* Moment | Ep 199
16:28
When you realize that opening your gym back up, isn't the same as going back to "normal." Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 21, 2020
Why Business Owners Beat Fitness Professionals | Ep 198
19:32
Do you know where your marketing dollars go? More importantly, do you know how they come back to you?  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 17, 2020
Just Because You've Watched Porn, Doesn't Mean You Can F&*# | Ep 197
16:30
Skill comes from taking action, followed by repetition. Knowledge alone will not produce the desired outcome.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 14, 2020
HACKS You Should Know About Selling Remote Fitness | Ep 196
14:26
The game has changed, and for business owners who are accustomed to selling in person, learning to sell over the phone may save your business. Listen in as Alex breaks down lessons we've learned from the top-performing gyms RIGHT NOW and shares what is working and what isn't.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 10, 2020
What People Pay For Now | Ep 195
13:50
How has buying behavior changed, and more importantly, how can you change with it?  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 07, 2020
What I Would Do If I Had My Gyms | Ep 194
16:38
*Disclaimer* "I am NOT saying you should do this. You should live your own life and make your own decisions. I have a very high-risk tolerance and conviction in my skill set. So I make this decision with this data set as a backdrop." - Alex H.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Apr 03, 2020
Winning In A Recession | Ep 193
16:01
The market itself can be one of the biggest factors in the success of a business. Understanding how to navigate storms will help you outlast them and give you the building blocks to come out on top.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 31, 2020
Imperfect Action and Certainty | Ep 192
14:10
With the challenges our market is currently facing, imperfect action is better than no action at all. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 27, 2020
There's Always A Way & Tactics for Recession | Ep 191
12:41
As the world adapts to changing market conditions, Alex presents the most up-to-date tactical information for gym owners. Listen to today's episode to learn how to shift your business and not only survive, but thrive in this difficult economy.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 24, 2020
Competitors Stealing Customers & Tactical Abundance | Ep 190
20:24
Competitors don't steal clients, You lose them. Today Alex tackles the mindset of abundance and how shifting your perspective can create abundance in your business.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 20, 2020
Eyes Forward - Looking ahead | Ep 189
16:13
What does this pandemic (COVID-19) mean for our industry? What can you do to navigate through this tough time and make it out the other side? In this episode, Alex not only talks about what steps are being taken to protect gym's, but also goes into the weeds on what steps you should be taking to protect your business.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 19, 2020
One Time Fees | Ep 188
07:55
What are the pros and cons of having a one time fee? Does it make sense in your business? In this episode, Alex tackles just one of 4 (soon to be released) ways to use discounted offers to maximize revenue.   Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 17, 2020
Grace in Business | Ep 187
10:08
If you have a business, you've experienced your share of hate and negativity. What is the best way to handle that, and what is the benefit of dealing with situations in that way?  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 13, 2020
4 Tactics to Maximize Margin | Ep 186
10:24
Did you realize you're practically giving away hundreds of dollars in revenue every month? These 4 tactics will help you capture more of the revenue your business is already producing.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 10, 2020
The Offer Is King | Ep 185
14:37
What does it take to craft the perfect offer? In today's podcast, Alex dives into the 3 main factors that make an offer successful and walks you through how to craft your own.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 06, 2020
When To Take The Chips Off The Table | Ep 184
14:54
Should you invest in your business or yourself? At first glance this may seem like a simple question, but with a closer look, theres more to this than you previously thought.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Mar 03, 2020
How To Eliminate 2/3 of Your Declines in 2 Min | Ep 183
03:21
Wouldn't life be easier without all those card declines every month? Want to know how to solve 2/3rds of those with a simple statement?  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 28, 2020
The Art Of The Downsell (Service Sale #1) | Ep 182
14:37
The average gym closes 30% of prospects who walk in their door. What if there was a simple process you could implement to sell 100% while 10Xing your front end revenue? Today Alex covers how to master the 4 sales that happen on the front end to maximize front-end gym revenue.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 21, 2020
The Value Equation - How To Reverse Engineer Pricing | Ep 181
18:46
Ever wonder how to easily calculate what your services are worth? Today we'll break down the way to reverse engineer your pricing, and then make sure that you can actually deliver the value to match.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 18, 2020
A Thought Process That Sickens Me | Ep 180
11:00
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 14, 2020
"I Forgot My Wallet" - Overcome | Ep 179
05:31
Turn one of the most common sales objections, into your favorite overcome! Listen in as Alex breaks down the secret to overcoming the age old "I forgot my wallet" objection. Don't forget to subscribe and share it with another gym owner who is tired of hearing this line.  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 11, 2020
#1 Mistake I'm Seeing Gyms Make Right Now | Ep 178
16:02
How do you generate enough hype to keep your pipeline full and your sales consistent? This often ignored framework will keep you from pushing potential clients away, and building anticipation before you even ask for the sale. Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )
Feb 07, 2020
The Biggest Mistake I’ve Made in Business | Ep 177
10:34
You won't want to miss today's episode as Alex discusses the biggest mistake he's made in business. This realization eventually became a core pillar of his business and one of the number one reason's he's succeeded. Knowing this could keep your business from breaking so tune in and make sure to subscribe!  Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi. Follow Alex Hormozi’s Socials: https://www.linkedin.com/in/alexanderhormozi (LinkedIn ) | https://www.instagram.com/hormozi/?hl=en (Instagram) | https://www.facebook.com/alex.hormozi (Facebook) | https://www.youtube.com/c/AlexHormozi (YouTube ) | https://twitter.com/AlexHormozi?s=20&t=J9vPh75tO3ow9xExYLsBDQ (Twitter) | https://www.acquisition.com/ (Acquisition )