Wizard of Ads Monday Morning Memo

By Roy H. Williams

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Episodes: 1001

Description

Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.

Episode Date
Reno is West of L.A.
Apr 29, 2024
Creativity in Advertising is Overrated
Apr 22, 2024
Write Tight
Apr 15, 2024
Pirates and Kings
Apr 08, 2024
The Voices of the 9 Declarative Sentences
Apr 01, 2024
How to Keep Your Balance During an Earthquake
Mar 25, 2024
How to Grow a Business 4x in 36 months
Mar 18, 2024
Magicians, Poets & Creators of Comics
Mar 11, 2024
How to Become Invisible
Mar 04, 2024
Are You Swinging for Information or Transformation?
Feb 26, 2024
The Flickering, Fleeting Scenes of a Lifetime
Feb 19, 2024
How to Lift a Company to New Heights
Feb 13, 2024
The Wisdom of Barbara Kingsolver
Feb 05, 2024
A Pebble Tossed into a Pond
Jan 29, 2024
Why Your Beliefs Are Correct
Jan 22, 2024
Porcupi and Rhinoceri
Jan 15, 2024
How to Succeed Without Planning
Jan 08, 2024
It Began as a Tiny Thing
Jan 01, 2024
What, Then, is a Woman?
Dec 25, 2023
A Fly-Fishing Fanatic in America’s 13 Colonies
Dec 18, 2023
Irwin, Bob, Frank, Placido, and Aretha
Dec 11, 2023
The Two Times We Read Don Quixote
Dec 04, 2023
Not Everything is Scalable
Nov 27, 2023
The Purpose of Poetry
Nov 20, 2023
The Function of Fiction
Nov 13, 2023
The Power and Danger of Relational Marketing
Nov 06, 2023
Portals and How to Use Them
Oct 30, 2023
The Third Vanderbilt
Oct 23, 2023
How to Attract and Hold Attention: Death and Life for the Cognoscenti
Oct 16, 2023
The Underdog Phenomenon
Oct 09, 2023
Useful and Ornamental Wordplay
Oct 02, 2023
Your Low Conversion Rate on Pay-Per-Click
Sep 25, 2023
The Video Game of Life
Sep 18, 2023
Living in the Nick of Time
Sep 11, 2023
Are You Sure You Want to be Famous?
Sep 04, 2023
The Price of Intimacy
Aug 28, 2023
How Does Advertising Work?
Aug 21, 2023
Is Your Ladder Too Short?
Aug 14, 2023
Advice From an Old Man
Aug 07, 2023
What it Means to be Average
Jul 31, 2023
Chatterton and Rowley
Jul 24, 2023
Don’t Worry. Be Happy.
Jul 17, 2023
What, then, is Love?
Jul 10, 2023
Our Hunger for Relationship
Jul 03, 2023
Reap the Whirlwind
Jun 26, 2023
Mosquitoes Trapped in Amber
Jun 19, 2023
Patrick and the Supreme Court
Jun 12, 2023
Criticism and Encouragement
Jun 05, 2023
The Source of Our Culture War
May 29, 2023
“No One Listens to the Radio Anymore”
May 22, 2023
What Do You See?
May 15, 2023
Archetypes are Bigger Than You Think
May 08, 2023
Content Without Context is Boring
May 01, 2023
An Honest Attempt to Understand
Apr 24, 2023
Your Personality Drives Your Business
Apr 17, 2023
Celebrate Your Partner
Apr 10, 2023
Mork calling Orson. Come in, Orson.
Apr 03, 2023
Start Your Own Business
Mar 27, 2023
Remove the Friction and Grow
Mar 20, 2023
Calculating the Cost of Customer Acquisition
Mar 13, 2023
“You’re just the one she hasn’t left yet.”
Mar 06, 2023
Let’s Talk About Faith
Feb 27, 2023
WHAT DO YOU FEEL IS REAL?
Feb 20, 2023
The Goal is Differentiation
Feb 13, 2023
Does Your Company Have Core Values?
Feb 06, 2023
Just Three Words
Jan 30, 2023
Numbers, Facts, Words, and Hands
Jan 23, 2023
An Extremely Very Common Mistake
Jan 16, 2023
Storytellers, Writers, and the Original Magic Carpet
Jan 09, 2023
Leadership: Another Look
Jan 02, 2023
WE 2023: “Working Together for the Common Good.”
Dec 26, 2022
You Don’t Need Authority to be a Leader
Dec 19, 2022
Heart Surgery en masse
Dec 12, 2022
Frame. Reframe. Counterpunching Part 2
Dec 05, 2022
Verbal Counterpunching
Nov 28, 2022
Storytellers: the Bad, the Good, and the Brilliant
Nov 21, 2022
If Life is a Journey on Water…
Nov 14, 2022
Three Ways to Look at Water
Nov 07, 2022
A Day at the Zoo
Oct 31, 2022
Bobbie Understood the Seasons
Oct 24, 2022
How Quickly Will My Ads Start Working?
Oct 17, 2022
That Hovering Question Mark
Oct 10, 2022
The Immortals
Oct 03, 2022
Are You a Manager or a Leader?
Sep 26, 2022
The Problem With Plato
Sep 19, 2022
Freedom and Responsibility
Sep 12, 2022
How I Met Indy Beagle
Sep 05, 2022
If I Had It All To Do Over Again…
Aug 29, 2022
It Freaked Me Out a Little
Aug 22, 2022
War And Peace
Aug 15, 2022
Man Bites Dog
Aug 08, 2022
How to Recruit and Retain Good Employees
Aug 01, 2022
My Favorite Francis
Jul 25, 2022
Gerald
Jul 18, 2022
Inflection Point
Jul 11, 2022
Magical Thinking
Jul 04, 2022
Just Keep Showing Up
Jun 27, 2022
Inside the Box, or Out?
Jun 20, 2022
A Colorful Cast of Characters
Jun 13, 2022
The Promise I Made You
Jun 06, 2022
Wide & Shallow vs. Narrow & Deep
May 30, 2022
What You Do Today is Important
May 23, 2022
Do You See? Do You Stand in Wonder? Do You Take Off Your Shoes?
May 16, 2022
What They Didn’t Teach Me at Oxford, I Learned in Jail
May 09, 2022
When to Write It, and When Not.
May 02, 2022
Affinity Groups
Apr 25, 2022
Caribbean Santa
Apr 18, 2022
Not Happy With Your Profits?
Apr 11, 2022
Elegant Absurdity
Apr 04, 2022
How to Win in Business
Mar 28, 2022
Let’s Go Time-Traveling
Mar 21, 2022
Was I Wrong in 2011?
Mar 14, 2022
The Purpose of Heroes
Mar 07, 2022
Look, See, and Feel.
Feb 28, 2022
Branding is Not Informational. It is Relational.
Feb 21, 2022
When Words are Images and Images are Words
Feb 14, 2022
Storm’s Passion
Feb 07, 2022
Carl Jung, Peter Pan, and Egypt
Jan 31, 2022
Shadows and Silhouettes
Jan 24, 2022
Correct and Expected, Right and Proper
Jan 17, 2022
A Second Reality
Jan 10, 2022
At the Fingertips of an Ad Writer
Jan 03, 2022
These Will Be Your Challenges in 2022
Dec 27, 2021
Old Cars in Barns
Dec 20, 2021
Your Inquisitive Mind
Dec 13, 2021
Me and New Orleans
Dec 06, 2021
You and Your Lottery Ticket
Nov 29, 2021
Time Travel
Nov 22, 2021
Creative Handcuffs and Isaac Asimov
Nov 15, 2021
Your Time in the Elevator
Nov 08, 2021
Looking in the Rear-View Mirror
Nov 01, 2021
The Favorite Con of the Plantagenet Kings
Oct 25, 2021
On a Rainy Autumn Day…
Oct 18, 2021
Which Type of Generous are You?
Oct 11, 2021
Meet Your Customers Where They Are
Oct 04, 2021
Lonely and Ignored, Outcast and Rejected
Sep 27, 2021
The Path that Brought You Here
Sep 20, 2021
Do You Deliver What You Promise?
Sep 13, 2021
Clowns to the Left of Me, Jokers to the Right*
Sep 06, 2021
No One in the Bible Spoke English
Aug 30, 2021
Floating on the Ocean of Time
Aug 23, 2021
Unbranded Search and The Yellow Pages
Aug 16, 2021
Branded vs. Unbranded Keywords
Aug 09, 2021
How to Write a Verb Avalanche
Aug 02, 2021
A Lesson in the Physics of Advertising
Jul 26, 2021
Twitmyer’s Mistake
Jul 19, 2021
20 Minutes Left to Live
Jul 12, 2021
Identity Marketing
Jul 05, 2021
Peter, Brian, Richard and Indy
Jun 28, 2021
Such As It Is
Jun 21, 2021
Framing: You’ve Been Doing It All Your Life
Jun 14, 2021
Lost and Found
Jun 07, 2021
Our Need to Solve a Mystery
May 31, 2021
You Are What You Can’t Let Go Of
May 24, 2021
So You Say You’re an Expert…
May 17, 2021
The Sneak Attack to Expect When Selling Your Company
May 10, 2021
The Obstacle/Opportunity of 2021
May 03, 2021
Train Tracks and Race Cars
Apr 26, 2021
How to Sell Diamonds and Other Illogical Things
Apr 19, 2021
Why You Should Reinvent the Wheel
Apr 12, 2021
Is the Customer Stupid?
Apr 04, 2021
Four Big Words of Encouragement
Mar 29, 2021
10 Tips for Advertisers
Mar 22, 2021
Methods of an Ad Writer
Mar 15, 2021
The Ever-Changing Song of America
Mar 08, 2021
One Too Many John Wayne Movies
Mar 01, 2021
Hot Country. Cold Sport.
Feb 22, 2021
Our Biggest Mistake Ever
Feb 15, 2021
Disagree and Commit
Feb 08, 2021
Those Glorious Creative Handcuffs!
Feb 01, 2021
The Twilight of Consciousness
Jan 25, 2021
The Bounce: How High? How Long?
Jan 18, 2021
The Secret of Happiness
Jan 11, 2021
Indy Beagle’s Day Off
Jan 04, 2021
What Would You Have Me Do?
Dec 28, 2020
A Message in a Bottle
Dec 21, 2020
Why I Don’t Believe in Goalsetting
Dec 14, 2020
The Absence of Goodness
Dec 07, 2020
The Nine Juices of Life
Nov 30, 2020
Inside Your Eyelids
Nov 23, 2020
Like I Was Saying…
Nov 18, 2020
Do You Seuss?
Nov 16, 2020
Battleground or Playground?
Nov 09, 2020
Is Your Company Out of Rhythm?
Nov 02, 2020
Seinfeld and Solnit
Oct 26, 2020
How to Walk Through an Advertising Minefield
Oct 19, 2020
Islands of Writers
Oct 12, 2020
My Inheritance from Phil
Oct 05, 2020
God’s Dog
Sep 28, 2020
Molokai
Sep 21, 2020
My Visits with Robert Frost
Sep 14, 2020
Online Marketing 101
Sep 07, 2020
That Speck on the Windshield
Aug 31, 2020
Everyone Has a Plan Until They Get Punched in the Mouth
Aug 24, 2020
How I Write Scripts for TV Ads
Aug 17, 2020
The Belt of Orion
Aug 10, 2020
The Thing About Us Okies
Jul 27, 2020
How to Make Paper Cigars
Jul 20, 2020
Riding the White Elephant
Jul 13, 2020
What Happened to the American Press?
Jul 06, 2020
Looking for Something Good to Read?
Jun 29, 2020
Anything Worth Doing…
Jun 22, 2020
Junkyard Dogs
Jun 15, 2020
Rainbows of Dogs
Jun 08, 2020
The Genius of What Isn’t There
Jun 01, 2020
Voices of Cats, Dogs, People, and Books
May 25, 2020
Jesus and the Tooth Fairy
May 18, 2020
What I Found Written in the Margin
May 11, 2020
Things I’ve Learned from Younger Men
May 04, 2020
The Wisdom of Early Reinvention
Apr 27, 2020
How a Thing Becomes Special
Apr 20, 2020
The Blind Spot in B2B Marketing
Apr 13, 2020
CONtent/conTENT
Apr 06, 2020
And Now for the Good News…
Mar 30, 2020
We’ve Watched Enough TV. It’s Time to Read Some Books.
Mar 23, 2020
A Note to Jewelers Worldwide
Mar 16, 2020
True Adventure
Mar 09, 2020
Avital and Dean
Mar 02, 2020
Subtleties of Ad Writing Revealed, Line-by-Line
Feb 24, 2020
My Friend, the Gambler
Feb 17, 2020
Whose Obelisk is This?
Feb 10, 2020
Weasel Slappers and Monkey Farmers
Feb 03, 2020
What it Means to Have a Mentor
Jan 27, 2020
The Fork in the Road on the Way to the Truth
Jan 20, 2020
Speaking to the Unconscious Mind
Jan 13, 2020
Three Ideas that Explain Who You Are
Jan 06, 2020
“Let’s Take a Walk Together.”
Dec 30, 2019
An Easy Way to Improve Your Writing
Dec 23, 2019
The Way Things Ought to Be versus The Way Things Really Are
Dec 16, 2019
A Canvas of Earth
Dec 09, 2019
Making the Sausage
Dec 02, 2019
Always Buy What the Kids are Sellin’
Nov 25, 2019
Key Performance Indicators, Channel Alignment, and Lead Generation
Nov 18, 2019
Symbolism, Superstition, and Choices
Nov 11, 2019
Awareness of Another World
Nov 04, 2019
The Inevitable Logarithms of Time
Oct 28, 2019
Seeing, Thinking, and Doing
Oct 21, 2019
Escape
Oct 14, 2019
Magical Thinking, Part Two
Oct 07, 2019
A Reverse Bucket List
Sep 30, 2019
Unsettled Lions
Sep 23, 2019
What is a Purchase Cycle?
Sep 16, 2019
The Problem With Employees
Sep 09, 2019
Beware the Invisible Mistakes
Sep 02, 2019
California and Me
Aug 26, 2019
The Secret of the Poobah Mitzvah
Aug 19, 2019
All Worked Up About Hedgehogs
Aug 12, 2019
The Belief Systems and Scars that Make Us Who We Are
Aug 05, 2019
How to Tell the Story of Your Company According to the Hedgehog and the Fox
Jul 29, 2019
How to Become a Black Belt Ad Writer
Jul 22, 2019
Things I’ve Learned From 38-Year-Olds
Jul 15, 2019
The 3 Sharpest Tips I Was Ever Given
Jul 08, 2019
Happy Yesterday!
Jul 01, 2019
Vertical and Horizontal Thinking
Jun 24, 2019
Two Oklahoma Boys
Jun 17, 2019
How We Decide to Purchase
Jun 10, 2019
The Importance of Endings
Jun 03, 2019
Unintended Consequences
May 27, 2019
The Care and Feeding of Imaginary Friends
May 20, 2019
Framing
May 13, 2019
Three Questions Only
May 06, 2019
Family Stories, 1934
Apr 29, 2019
When Dealing with Talented People
Apr 22, 2019
Our War with Mexico
Apr 15, 2019
Banter and Repartee in Advertising
Apr 08, 2019
“It’s a Good One.”
Apr 01, 2019
Advertising Simplified
Mar 25, 2019
12 Ways to Communicate
Mar 18, 2019
Are You the Solution or the Problem?
Mar 11, 2019
I’m Here to Encourage You
Mar 04, 2019
Shrink Your Way to Success?
Feb 25, 2019
When Men Retire
Feb 18, 2019
“It was Dark Inside the Wolf”
Feb 11, 2019
The Treachery of Surveys
Feb 04, 2019
Stored Energy
Jan 28, 2019
Simple, But Not Easy
Jan 21, 2019
Just Because “It All Adds Up” Doesn’t Make It True
Jan 14, 2019
How, Then, Should We Advertise?
Jan 07, 2019
How to Make Big Things Happen Fast
Dec 31, 2018
When We Were Deeply Frightened
Dec 24, 2018
How to Create a Culture of Success
Dec 17, 2018
The Thing About Hemingway…
Dec 10, 2018
Evolution of a Master Plan
Dec 03, 2018
The Source of All the Confusion
Nov 26, 2018
How to Get and Hold Attention
Nov 19, 2018
Do Your People Contradict Your Advertising?
Nov 12, 2018
Bandwidth and Purpose
Nov 05, 2018
Things an Old Man Knows
Oct 29, 2018
The Only Hard Choice
Oct 22, 2018
The Becoming of America
Oct 15, 2018
Three Teachers
Oct 08, 2018
Have We Forgotten How to Play?
Oct 01, 2018
What a Strange World We Live In!
Sep 24, 2018
Anastasia, Audrey, Alice and Shirley
Sep 17, 2018
Archetypes and Icons are Symbols
Sep 10, 2018
“Walk With Me”
Sep 03, 2018
Better Angels
Aug 27, 2018
Celebrate, Celebrate, Celebrate!
Aug 20, 2018
Meeting Them Where They Are
Aug 13, 2018
In the Wilderness, You Meet an Old Man
Aug 06, 2018
4,376 Thoughts Worth Thinking
Jul 30, 2018
Your Customer and Their Life
Jul 23, 2018
Making Them Hear What You Didn’t Say
Jul 16, 2018
How Do You Want to be Paid?
Jul 09, 2018
How Many Will You Trade?
Jul 02, 2018
Harold Van der Huizen
Jun 25, 2018
The Radio Success Formula
Jun 18, 2018
Blind Spot 2018
Jun 11, 2018
Who is Your “Samaritan”?
Jun 04, 2018
A Strange Kind of Luck
May 28, 2018
Paired Opposites are an Expression of Duality
May 21, 2018
The Roycroft Campus and Bohemian Grove
May 14, 2018
Three People You Remember
May 07, 2018
“No One Listens to the Radio Anymore”
Apr 30, 2018
Straight-A Students and Self-Made Millionaires
Apr 23, 2018
Direct-Response Ad Writing: How to Do It Right
Apr 16, 2018
Robert and Chris and the Trip They Took
Apr 09, 2018
Our Strongest Bond
Apr 02, 2018
The Mark of a True Entrepreneur
Mar 26, 2018
Shortest Book Ever
Mar 19, 2018
The Journey From There to Here
Mar 12, 2018
Paint-By-Number Advertising and Selling
Mar 05, 2018
Outer Worlds, Inner Worlds
Feb 26, 2018
Balance
Feb 19, 2018
Have You Misinterpreted the Data?
Feb 12, 2018
Curiosity and Wonder
Feb 05, 2018
What To Do When Your Category is Dying
Jan 29, 2018
2 Kinds of Excitement, 6 Kinds of Love
Jan 22, 2018
An Itch and an Image
Jan 15, 2018
What to Expect in 2018
Jan 08, 2018
The Stories We Tell Ourselves
Jan 01, 2018
The Beginning of Delight
Dec 25, 2017
Transparency, Engagement, and the Zero Moment of Truth
Dec 18, 2017
Do You Have the Courage?
Dec 11, 2017
When We Believe
Dec 04, 2017
How Did You Not Already Know That?
Nov 27, 2017
Now, More Than Ever
Nov 20, 2017
On Becoming Invisible
Nov 13, 2017
Advertising’s Grand Illusion
Nov 06, 2017
The Power of Self-Similarity
Oct 30, 2017
How to Build a Bridge to Millennials
Oct 23, 2017
The Price of Conformity
Oct 16, 2017
Banter as a Tool of Selling
Oct 09, 2017
The Secret of Customer Loyalty and Not Having to Discount
Oct 02, 2017
The Truth About “Going Viral”
Sep 25, 2017
What Is the Theme Song of Your Life?
Sep 18, 2017
Thomas, Napoleon, and Henry
Sep 11, 2017
What to Leave Out
Sep 04, 2017
Interesting Ivan and Attractive Alvina
Aug 28, 2017
Stories that Sell Products and Services
Aug 21, 2017
How to Create Ads That Connect Emotionally
Aug 14, 2017
From Whence Comes the Power to Persuade?
Aug 07, 2017
Three Ways to Get Rich: L.A.D.
Jul 31, 2017
Radio versus Pay-Per-Click
Jul 24, 2017
American Exceptionalism in 1687
Jul 17, 2017
The After-Success Mistake You Make
Jul 10, 2017
A List of Possibly Important Thoughts
Jul 03, 2017
The Reality of The Imaginary
Jun 26, 2017
What You Are Not
Jun 19, 2017
This is Why I Like You
Jun 12, 2017
Sunshine and Poobah – the Backstory
Jun 05, 2017
The Other Kind of Advertising
May 29, 2017
Unconscious Persuasion
May 22, 2017
Hanging Out With Friends
May 15, 2017
Negotiable or Non-negotiable?
May 08, 2017
Stress
May 01, 2017
Rise of the Experience Economy
Apr 24, 2017
Michael Jordan and You
Apr 17, 2017
Quit Branding. Start Bonding.
Apr 10, 2017
A Girl, Up in the Air, In Africa
Apr 03, 2017
Business Personality Disorder
Mar 27, 2017
Origins
Mar 20, 2017
Swordfish Thoughts
Mar 13, 2017
Script for Star Deck Tour
Mar 06, 2017
Radio’s Happy, 5-second Future
Feb 27, 2017
What’s a “meta” for?
Feb 20, 2017
The Smeller’s the Feller
Feb 13, 2017
May This Be Your Year of Encouragement
Feb 06, 2017
The Familiar Face of Failure
Jan 30, 2017
Don’t Need a Buddha Head
Jan 23, 2017
Emotional Shorthand
Jan 16, 2017
How to Win BIG if You’re a Millennial
Jan 09, 2017
Laugh, Cry or Get Angry
Jan 02, 2017
Paired Opposites and Third Gravitating Bodies
Dec 26, 2016
Four Christmas Stories
Dec 19, 2016
A Winter’s Journey
Dec 12, 2016
Kermit, Theodore and Edwin
Dec 05, 2016
How to Say More in Fewer Words
Nov 28, 2016
Spaceship Earth
Nov 21, 2016
Chasing Your Shadow With the Sun at Your Back
Nov 14, 2016
A Reassuringly Expensive Vacuum Cleaner
Nov 07, 2016
Indirect Targeting
Oct 31, 2016
Opposites Attract for a Reason
Oct 24, 2016
Is There a Right Way to Criticize?
Oct 17, 2016
Win the Heart and the Mind Will Follow
Oct 10, 2016
Fiction in Advertising
Oct 03, 2016
The Impossible Dream of George Washington, Thomas Jefferson, John Adams, Ben Franklin and Alexander Hamilton
Sep 26, 2016
The Talented-Person Blind Spot
Sep 19, 2016
Propaganda and the Color of Light
Sep 12, 2016
Belief is a Choice
Sep 05, 2016
The Kangaroo Recurrence
Aug 29, 2016
Who Has Time for Shopping?
Aug 22, 2016
Time and Money are Interchangeable
Aug 15, 2016
The Power of Myth: Downside and Up
Aug 08, 2016
Memories of Percy
Aug 01, 2016
10 Books to Make You a Better Writer
Jul 25, 2016
Disney and the Empowerment of Women
Jul 18, 2016
The Perfect Woman
Jul 11, 2016
Quixote and The Wise Men
Jul 04, 2016
The 10 Most Common Mistakes in Marketing
Jun 27, 2016
Because I Know You’ve Always Wondered
Jun 20, 2016
Encouragement
Jun 13, 2016
The Difference Between Bad Ads and Good
May 30, 2016
Soliloquy
May 23, 2016
We Americans
May 16, 2016
How to Purchase Your Customer’s Attention
May 09, 2016
Turning Point: Wizard Academy
May 02, 2016
Miguel’s Two Talking Dogs and You
Apr 25, 2016
Your Own Personal Reality
Apr 18, 2016
Radio’s Coming Renaissance
Apr 11, 2016
Anomaly
Apr 04, 2016
Are You a Worthless Bastard?
Mar 28, 2016
Determination is a Steely-Eyed Dog
Mar 21, 2016
Old Enough to Drive
Mar 14, 2016
Joe Darion’s Dilemma
Mar 07, 2016
Data Doesn’t Convince Us. Stories Do.
Feb 29, 2016
Herbert and The Bullfight
Feb 22, 2016
The Price of Creativity
Feb 15, 2016
How Much is Too Much to Leave Out?
Feb 08, 2016
Target Marketing vs. Tribal Marketing
Feb 01, 2016
What Story Do You Tell Yourself?
Jan 25, 2016
Do You Hear that Train a’Comin?
Jan 18, 2016
What Watson Said
Jan 11, 2016
23 and a Half
Jan 04, 2016
The Other Kind of Excellence. Part Two
Dec 28, 2015
The Other Kind of Excellence. Part One
Dec 21, 2015
Business Branding or Customer Bonding? Marketing to Millennials and Their Parents
Dec 14, 2015
Banging Words Together
Dec 07, 2015
Word People
Nov 30, 2015
How to Achieve World Peace
Nov 23, 2015
Blow the Bugle. Bang the Drum.
Nov 16, 2015
According to Whose Rules?
Nov 09, 2015
Vast Project, Half-vast Commitment
Nov 02, 2015
WARNING: Someone Pushed My Button
Oct 26, 2015
Who are Your Invisible Heroes?
Oct 19, 2015
Your Customer is not Your Friend
Oct 12, 2015
The Color that Doesn’t Exist
Oct 05, 2015
Pounce
Sep 28, 2015
What Does Your Ocean Whisper? Part 3 of Living for Real
Sep 21, 2015
How the Internet Has Changed Us
Sep 14, 2015
In What Direction Adventure? Part Two of Living for Real
Sep 07, 2015
The Unexamined Life Part One of Living for Real
Aug 31, 2015
Of Gumball Machines and Commercial Jets
Aug 24, 2015
Identity Hooks
Aug 17, 2015
My Sadly Comical Midlife Crisis
Aug 10, 2015
Musings of an Old Ad Writer
Aug 03, 2015
Thoughts Like Comets in the Night
Jul 27, 2015
Inspiration, Enthusiasm and Instruction
Jul 20, 2015
Gnawing on Numbers
Jul 13, 2015
The Wisdom to Know the Difference
Jul 06, 2015
Whiskey and Roller Skating
Jun 29, 2015
The Hidden Dangers of Lists
Jun 22, 2015
Let’s Talk Tunes
Jun 15, 2015
A Partial Dictionary of the Cognoscenti
Jun 08, 2015
Off-Balance Symmetry: A Fancy Name for Style
Jun 01, 2015
Reality: Objective or Perceptual?
May 25, 2015
Whose Dog Are You?
May 18, 2015
Surprise and Delight
May 11, 2015
A Single Conversation
May 04, 2015
Glenn Gould Played Piano
Apr 27, 2015
An Open Letter to 12 Year-Old Boys
Apr 20, 2015
The Boys Who Outrun Time
Apr 13, 2015
The Invisible, Imaginary Crowd
Apr 06, 2015
Counterintuitive Truth
Mar 30, 2015
Multilingual You
Mar 23, 2015
Thou Shalt Not Be Average
Mar 16, 2015
The Measuring of Success
Mar 09, 2015
Did You Feel That?
Mar 02, 2015
Misdiagnosing Success
Feb 23, 2015
The Pursuit of Happiness
Feb 16, 2015
Are You Sufficiently Ridiculous?
Feb 09, 2015
Belonging
Feb 02, 2015
Let Big Data Choose Your Perfect Location
Jan 26, 2015
A Unicorn in Seattle
Jan 19, 2015
Making Things Believable
Jan 12, 2015
Your 15 Minutes of Fame
Jan 05, 2015
The Wet Cement of Time
Dec 29, 2014
Of Course You Can Figure It Out!
Dec 22, 2014
The Grand Illusion of Advertising
Dec 15, 2014
Every Minute of 15 Years
Dec 08, 2014
Our Brand of Crazy
Dec 01, 2014
Four Things We’re Seeing Right Now
Nov 24, 2014
Do You Have a Desert Island?
Nov 17, 2014
Get Your Hopes Up
Nov 10, 2014
John Steinbeck’s Man of La Mancha
Nov 03, 2014
How to Humanize Your Website
Oct 27, 2014
Statistics You Never Expected
Oct 20, 2014
Seinfeld, Quixote and Marriott
Oct 13, 2014
Repurpose the Proven
Oct 06, 2014
Does Your Staff Live Your Advertising?
Sep 29, 2014
The Probable Future of Mass Media
Sep 22, 2014
God is Like Zoysia Grass
Sep 15, 2014
Reliable Truth or Cultural Myth?
Sep 08, 2014
The Power of Why
Sep 01, 2014
What Successful Companies Have in Common
Aug 25, 2014
Cost of Advertising: 2 Cents a Week
Aug 18, 2014
Pepsi’s Digital Screw-Up
Aug 11, 2014
The Problem With Financial Types
Aug 04, 2014
How to Reward Customers
Jul 28, 2014
How to Let Your Customer See You 3D
Jul 21, 2014
A Termite in a Yo-Yo
Jul 14, 2014
Sinatra’s Riddle
Jul 07, 2014
“But Isn’t That Communication?”
Jun 30, 2014
Cedric’s Billion-Dollar Ant Farm
Jun 23, 2014
The Customer’s Forking Journey
Jun 16, 2014
Power of Silence
Jun 09, 2014
The Truth of the Story
Jun 02, 2014
Ask to See the Ad
May 26, 2014
Don’t Make Me Say Loren L. Lewis
May 19, 2014
I’ve Come to Encourage You
May 12, 2014
The Storyteller’s Art
May 05, 2014
Access to Information
Apr 28, 2014
Courage is Security Plus Audacity
Apr 21, 2014
The Big Secret of Great Ads
Apr 14, 2014
Seeing Women Differently
Apr 07, 2014
Nine Voices, Nine Movies
Mar 31, 2014
Statistics versus Stereotypes
Mar 24, 2014
Identity, Purpose and Adventure
Mar 17, 2014
Haggard, Inconstant Splashes of Beauty
Mar 10, 2014
Brands are Built on Core Beliefs
Mar 03, 2014
Shrink Your Way to Success?
Feb 24, 2014
Guilt, Shame, and Failure
Feb 17, 2014
Why We Are Attracted to Bad News
Feb 10, 2014
Billy, Tom and Ted Go Viral
Feb 03, 2014
The Upcoming Fork in Business Boulevard
Jan 27, 2014
Conformity is Normity
Jan 20, 2014
What Dan Doesn’t Do With Numbers
Jan 13, 2014
What You Will See in 2014
Jan 06, 2014
You and Your Dreams and Schemes
Dec 30, 2013
To Be an American
Dec 23, 2013
Sarah and George Explain
Dec 16, 2013
Will You Please Bring It Into Existence?
Dec 09, 2013
Start Begins with Star
Dec 02, 2013
My Thanksgiving Thoughts,
Nov 25, 2013
PowerNaming
Nov 18, 2013
Does Your Ad Contain Medicine
Nov 11, 2013
What’s Been Your BEST Bad Idea?
Nov 04, 2013
Why You Should Learn to Write
Oct 28, 2013
The Follow-Your-Passion Myth
Oct 21, 2013
Beauty of the Unfired Gun
Oct 14, 2013
Time and Chance, Money and Love
Oct 07, 2013
Pleasure and Happiness
Sep 30, 2013
Lessons Learned From the Poor
Sep 23, 2013
I Hate That I’m Good
Sep 16, 2013
Think Backwards and Win
Sep 09, 2013
Nobel Prize-Winning Economist
Sep 02, 2013
Customer Courtship
Aug 26, 2013
The Attention Span Myth
Aug 19, 2013
1. Improvisation 2. Innovation 3. Imitation
Aug 12, 2013
Do You Know You?
Aug 05, 2013
Fortune’s 500 or America’s 5.91 Million?
Jul 29, 2013
The Snowy Truth of Advertising
Jul 22, 2013
“When We Don’t Fly, People Die.”
Jul 15, 2013
Roses for the Living
Jul 08, 2013
The Insightful Advice of David McInnis
Jul 01, 2013
The World’s Ugliest Website
Jun 24, 2013
The Apathy of Leisure
Jun 17, 2013
On What Will You Shine
Jun 10, 2013
Why Principles are Better than Rules
Jun 03, 2013
The Day After This Day
May 27, 2013
College Isn’t for Everyone
May 20, 2013
Ad Strategy vs. Ad Writing
May 13, 2013
What I Do Today Is Important
May 06, 2013
Secret Messages – Embedded Codes
Apr 29, 2013
Becoming Bulletproof
Apr 22, 2013
Rise of the Corporate Assassin
Apr 15, 2013
Ancient Advertising Wisdom
Apr 08, 2013
How to Be Liked
Apr 01, 2013
Unusual Creatures
Mar 25, 2013
Voices of Books
Mar 18, 2013
Hardship
Mar 11, 2013
The Reindeer Effect
Mar 04, 2013
Look Through These Lenses
Feb 25, 2013
A Sure-Fire Cure for the Blues
Feb 18, 2013
The Facebook Mirage, YouTube, PayPerClick and the Superbowl
Feb 11, 2013
Quixote and Me
Feb 04, 2013
Better Than Creativity
Jan 28, 2013
Doctor, My Eyes
Jan 21, 2013
Shut Up. And Sell.
Jan 14, 2013
“You May be Shoveling Horse Manure
Jan 07, 2013
Three New Things for 2013
Dec 31, 2012
A Tale of Two Lawyers
Dec 24, 2012
Our Changing Nation
Dec 17, 2012
Anything Too Stupid…
Dec 10, 2012
Time is a Solvent
Dec 03, 2012
Wise Men and Fools
Nov 26, 2012
How Radio Ads Must Change
Nov 19, 2012
Success and Significance
Nov 12, 2012
Intersection of Ways
Nov 05, 2012
Pendulum 451
Oct 29, 2012
Friends, Family, Staff and Customers
Oct 22, 2012
Radio of Tomorrow?
Oct 15, 2012
20,000 Years of Advertising
Oct 08, 2012
Mountains and Molehills
Oct 01, 2012
Why It’s Dangerous To Give Advice
Sep 24, 2012
2013: When the Tribe Becomes a Gang
Sep 17, 2012
Tigers Do Not Purr
Sep 10, 2012
Miraculous Insights
Sep 03, 2012
How Jack Became a Dull Boy
Aug 27, 2012
5 Ways to Solve Problems Creatively
Aug 20, 2012
Courage, Confidence and Humility
Aug 13, 2012
Your Private World
Aug 06, 2012
Possibility Thinking
Jul 30, 2012
Listen to the Voice of Experience
Jul 23, 2012
Growing Up In Oklahoma
Jul 16, 2012
How It All Began
Jul 09, 2012
Speak in 4-Part Harmony
Jul 02, 2012
Four Kinds Of Curious
Jun 25, 2012
The Myth of Multi-tasking
Jun 18, 2012
Glorious Failure
Jun 11, 2012
Information Like Bullets
Jun 04, 2012
Fame and Fortune
May 28, 2012
Magical Realism in Advertising
May 21, 2012
How Not To Be Bored
May 14, 2012
The Future of Talk Radio
May 07, 2012
She Was 22 Just Like Me That Day
Apr 30, 2012
Oscar, Dorothy and Ze (Zay)
Apr 23, 2012
America’s Antoni Gaudi
Apr 16, 2012
Measuring the Height of a Brand
Apr 09, 2012
What Are You Doing Here, Elijah?
Apr 02, 2012
The Power of Once Upon a Time
Mar 26, 2012
What PPM Means
Mar 19, 2012
Richard’s Recipe for Happiness
Mar 12, 2012
Quixote Across the Years
Mar 05, 2012
Angel in the Darkness
Feb 27, 2012
“Leap, and the Net Will Appear.”
Feb 20, 2012
Nostalgia is a Dangerous Drug
Feb 13, 2012
Are Two Heads Really Better Than One?
Feb 06, 2012
Why Radio Doesn’t Work
Jan 30, 2012
Who Is Your Customer?
Jan 23, 2012
Advertising in 2012
Jan 16, 2012
40 Years and 3 Miles Apart
Jan 09, 2012
America 2.0
Jan 02, 2012
Flat Rock, Wide Pond
Dec 26, 2011
Merry… I Don’t Know
Dec 19, 2011
Shining City, Troubled Sky
Dec 12, 2011
What to Expect in 2012
Dec 05, 2011
It’s Always Christmas at Wizard Academy
Nov 28, 2011
Life in the Clothes Dryer
Nov 21, 2011
The Happy Future of Education
Nov 14, 2011
The Old is New Again
Nov 07, 2011
Pearl Was a Bit of a Whore
Oct 31, 2011
Anomaly
Oct 24, 2011
How Fresh Is Your Adventure?
Oct 17, 2011
Choosing a Voice for Your Pen
Oct 10, 2011
An Unlikely Pair
Oct 03, 2011
Everyone is Entitled to Their Own Opinion
Sep 26, 2011
Tuesdays with Stéphane
Sep 19, 2011
A Style Guide for Your Actions
Sep 12, 2011
Styles Guides and Audio Signatures
Sep 05, 2011
Whose Emails Do You Read?
Aug 29, 2011
Journeys Of Imagination
Aug 22, 2011
An Open Experiment
Aug 15, 2011
How Soon Will My Ads Start Working?
Aug 08, 2011
On the Horizon
Aug 01, 2011
Relevance, Real-evance, Relate-evence
Jul 25, 2011
Work With What You’ve Got
Jul 18, 2011
Interesting Things Going On Right Now
Jul 11, 2011
Differentiate or Conform?
Jul 04, 2011
17 Strangers
Jun 27, 2011
The Ones Who Don’t Go Away
Jun 20, 2011
How to Become Self-Selected
Jun 13, 2011
Curves Cost Money
Jun 06, 2011
On Being a Consultant
May 30, 2011
Facebook and Twitter
May 23, 2011
How to Select Your Message Delivery Vehicle
May 16, 2011
Why Ads Fail
May 09, 2011
Thoughts Too Big for Us
May 02, 2011
How to Create Life
Apr 25, 2011
Time and Attention are Currency
Apr 18, 2011
Our Attraction to Brands
Apr 11, 2011
Japanese Summer
Apr 04, 2011
All My Weird Friends
Mar 28, 2011
How I Know the Recession Is Over
Mar 21, 2011
Why Advertising is Rarely Scalable
Mar 14, 2011
America’s Finest Hour
Mar 07, 2011
But Why Are You Going to College?
Feb 28, 2011
Does God Like You?
Feb 21, 2011
The Wisdom of a People
Feb 14, 2011
Calculate the Cost of Customer Acquisition
Feb 07, 2011
Harnessing the Midlife Crisis
Jan 31, 2011
Random Entry
Jan 24, 2011
5.91 Million Reasons
Jan 17, 2011
The Emily Dickinson of Photography
Jan 10, 2011
Rivalry of Thought
Jan 03, 2011
A Flashbulb Lights the Moment,
Dec 27, 2010
The Sparkling Secret of Success
Dec 20, 2010
Gold Laughs at Stocks and Bonds
Dec 13, 2010
Name the Number. Say It.
Dec 06, 2010
High-Risk Writing
Nov 29, 2010
Van Gogh’s Hero
Nov 22, 2010
You Are the Sum of Your Beliefs
Nov 15, 2010
When Divergence Becomes Convergence
Nov 08, 2010
Paul’s Adopted Son
Nov 01, 2010
Three Ads
Oct 25, 2010
Path to Improvement
Oct 18, 2010
What to Say
Oct 11, 2010
Buzz Snatching
Oct 04, 2010
Are You Having Fun?
Sep 27, 2010
Yes, Numbers Do Lie.
Sep 20, 2010
Two People. Both Right.
Sep 13, 2010
Island You
Sep 06, 2010
We’re Getting Mall-ed Again
Aug 30, 2010
Left Jab, Jab, Jab, Right Hook
Aug 23, 2010
Walk on Water
Aug 16, 2010
Wile E. Coyote, Billionaire
Aug 09, 2010
How to Spot a Wiener Dog
Aug 02, 2010
Steinbeck’s Unfinished Novel
Jul 26, 2010
What Is Woman?
Jul 19, 2010
Melvin the Lion
Jul 12, 2010
Answer 13 Again
Jul 05, 2010
Escape Your Comfort Zone
Jun 28, 2010
How to Make Plastic Explosives
Jun 21, 2010
It All Adds Up
Jun 14, 2010
Let Ignorance be Your Advantage
Jun 07, 2010
Self Definition
May 31, 2010
Sheepdogs Be Damned
May 24, 2010
Faux Authenticity
May 17, 2010
Counterintuitive Radio
May 10, 2010
Remove the Limiting Factor
May 03, 2010
Optimism for Beginners
Apr 26, 2010
Change Their Minds?
Apr 19, 2010
Wizard Academy
Apr 12, 2010
Combine 2 Ingredients for Explosive Ads
Apr 05, 2010
Play On
Mar 29, 2010
Swim to Kansas
Mar 22, 2010
Fortress of Belief
Mar 15, 2010
Failure at 33 and 1/3 RPM
Mar 08, 2010
What Are You Trying to Make Happen?
Mar 01, 2010
What to Expect: 2010 to 2023
Feb 22, 2010
The Power of Labels
Feb 15, 2010
How I Win the Ad Wars
Feb 08, 2010
Guilty Pleasure
Feb 01, 2010
Forty Years From Now
Jan 25, 2010
Blind Spot
Jan 18, 2010
Which Market: Interest or Exchange?
Jan 11, 2010
A Behind the Scenes Look at Why
Jan 04, 2010
Four People. Sort Of.
Dec 28, 2009
Deader Than a Bag of Hammers
Dec 21, 2009
Targeting the Imaginary Customer
Dec 14, 2009
Selling: Civic vs. Idealist
Nov 30, 2009
Home for the Holidays
Nov 23, 2009
My Holiday Gift to You… For Real
Nov 16, 2009
What Do Your Customers Care About?
Nov 09, 2009
The Booty Call Incident
Nov 02, 2009
Social Media: Myth or Miracle?
Oct 26, 2009
Trigger Emotions with Light and Color
Oct 19, 2009
Turn, Turn, Turn
Oct 05, 2009
Wealth
Sep 28, 2009
How to Make Money
Sep 21, 2009
Problem Solved
Sep 14, 2009
Why Everyone Should Grow Up Poor
Sep 07, 2009
Fatal Optimism
Aug 31, 2009
The Poodle and The Vamp
Aug 24, 2009
Carve Your Important Things In Stone. For Free.
Aug 17, 2009
How Do You Want to Feel Right Now?
Aug 10, 2009
Boldness Buys the Priceless
Aug 03, 2009
Sailing With Magellan
Jul 27, 2009
Spend Not a Penny
Jul 20, 2009
What Time Is This?
Jul 13, 2009
Magic of the Elbs
Jul 06, 2009
Grin of the Cheshire Cat
Jun 29, 2009
Why I Have No Goals
Jun 22, 2009
Portals, Reveals, and Partial Reveals
Jun 15, 2009
The 12 Languages of the Mind
Jun 08, 2009
How Will You Measure Success?
Jun 01, 2009
How to Make Your Store Interesting
May 25, 2009
Dream the Impossible Dream
May 18, 2009
Quixote's Horse
May 11, 2009
How to Make Big Things Happen Fast
May 04, 2009
Style Tips for Ad Writers
Apr 27, 2009
How to Describe
Apr 20, 2009
How to Choose Colors
Apr 13, 2009
Bad Math and You
Apr 06, 2009
Activity Based Accounting
Mar 30, 2009
Never, Never, Never
Mar 23, 2009
Fear Is Contagious
Mar 16, 2009
Curiosity Rocks
Mar 09, 2009
Wobble
Mar 02, 2009
The New Magic
Feb 23, 2009
Let Me Tell You a Story…
Feb 16, 2009
What Is America?
Feb 09, 2009
Substance Over Style
Feb 02, 2009
A Preview of Coming Attractions
Jan 26, 2009
Please Don't Throw Me in the Briar Patch!
Jan 19, 2009
Breakthrough Answer 13
Jan 12, 2009
The Secret of Success
Jan 05, 2009
The Secret of Happiness
Dec 29, 2008
Storm Fear
Dec 22, 2008
Introverts and Extraverts
Dec 15, 2008
What to Expect in 2009
Dec 08, 2008
Gather Up the Fragments
Dec 01, 2008
Becoming Credible
Nov 17, 2008
The New Language of Effective Ads
Nov 10, 2008
The Seven Chairs
Nov 03, 2008
Tomorrow's America
Oct 27, 2008
Thinking Outside the Box
Oct 20, 2008
How to Think Outside the Box
Oct 13, 2008
Husbands Who Cheat
Oct 06, 2008
$700 Billion. Greg Saw It Coming
Sep 29, 2008
Some Things There Are That Last Forever
Sep 22, 2008
Sailing the Sea of Japan
Sep 15, 2008
How to Write Ads
Sep 08, 2008
The Extraordinary People Myth
Sep 01, 2008
A Post American World? Really?
Aug 25, 2008
Dealing with Rejection
Aug 18, 2008
The Magic Table
Aug 11, 2008
Follow the Sound of Bulldozers
Aug 04, 2008
Art. Brand. Cultural Icon.
Jul 28, 2008
Feeding Stray Puppies and Kittens
Jul 21, 2008
Where Does America Spend Its Ad Dollars?
Jul 14, 2008
Richie's Red Bus
Jul 07, 2008
Superficial Reality
Jun 30, 2008
Make Your Mission Statement Ring
Jun 23, 2008
Shorter is Better
Jun 16, 2008
A Comparison of 9 Major Media
Jun 09, 2008
Back When We Killed for Tennis Shoes
Jun 02, 2008
Visuospatial Sketchpad
May 26, 2008
Sholem Aleichem
May 19, 2008
Horizontal Thinking
May 12, 2008
Customer Profiles
May 05, 2008
How to Make Business Good When Times are Bad Archetypal Patterns, Part 3
Apr 28, 2008
Archetypal Patterns Part One. Reconciling the Challenge pattern to the Guide pattern
Apr 14, 2008
The Future of Radio
Apr 07, 2008
Ancient Greeks and Turning Fifty
Mar 31, 2008
Teddy Roosevelt's Daughter
Mar 17, 2008
Buried Treasure
Mar 10, 2008
Where is Your Blind Spot?
Mar 03, 2008
2008: Year of the Beagle
Feb 25, 2008
7 Step Secret of Success How to Get Where You Want to Go
Feb 18, 2008
Once Upon a Time
Feb 11, 2008
Clarity is the New Creativity
Feb 04, 2008
Hello and Goodbye from John and Jane Doe
Jan 28, 2008
2008: Year of Transition
Jan 21, 2008
The Glass Ceiling
Jan 14, 2008
2008 Business Forecast from high atop Wizard's Tower
Jan 07, 2008
Gravity of the Edge
Dec 31, 2007
Actions Speak Louder Than
Dec 24, 2007
Time and Chance.
Dec 17, 2007
Danger Signals: Sounds of Circling the Drain
Dec 10, 2007
Thrive in a Recession. How to.
Dec 03, 2007
Wrong Turn Taken on the Straight and Narrow
Nov 26, 2007
American Indian Eloquence
Nov 19, 2007
A Tour of Tigers
Nov 12, 2007
Ronald, Bill and You
Nov 05, 2007
Tomorrow Has Come.
Oct 29, 2007
Is Yours a Brand or a Bland?
Oct 22, 2007
Choosing Your Magic Words
Oct 15, 2007
Do You Lean Toward Niche Marketing?
Oct 08, 2007
Can You Make It Talk?
Oct 01, 2007
Seeing Yourself Real Paper Roses Have No Fragrance
Sep 24, 2007
An Extremely Very Good Book
Sep 17, 2007
The Monster Under My Bed
Sep 10, 2007
Making the Big Money
Sep 03, 2007
But Isn’t Jewelry a Visual Product?
Aug 27, 2007
A Conversation Between Friends
Aug 20, 2007
Ready. Angle. Frame.
Aug 13, 2007
Do Good Ideas Always Work?
Aug 06, 2007
What Courage Can Do With Six Dollars
Jul 30, 2007
non sequitur
Jul 23, 2007
Why Most Ads Don't Work
Jul 16, 2007
M=12 12
Jul 09, 2007
Wisdom of Women
Jul 02, 2007
Accelerated Branding
Jun 25, 2007
How to Make Your Ads Sparkle
Jun 18, 2007
How to Succeed as a Consultant
Jun 11, 2007
How Art Touches the Heart
Jun 04, 2007
Are Your Ads Getting Enough Complaints? Part Three in a Three Part Series
May 28, 2007
10 Ways Retail is Changing Part Two in a Three Part Series
May 21, 2007
How Retail is Changing Part One in a Three Part Series
May 14, 2007
The Media Is Not the Message
May 07, 2007
What's Holding Your Business Back?
Apr 30, 2007
The Women In Our Lives
Apr 23, 2007
What Makes Jack a Dull Boy?
Apr 16, 2007
Drifting, Surfing, Drowning and Sailing In Puddles, Swamps, Wells and Oceans
Apr 09, 2007
When Knowledge Isn't Enough
Apr 02, 2007
Money and Art A Wizard Academy Field Trip
Mar 26, 2007
Do Your Words Make Music? Let's Look at Magnetic Meter
Mar 19, 2007
The Faded Color of Empty Words
Mar 05, 2007
10 Unusual Ways to Advertise
Feb 26, 2007
Will You Embarrass Yourself?
Feb 19, 2007
Be For What Is
Feb 12, 2007
Language of Shadow and Silence
Feb 05, 2007
Thought Particles On Broadway
Jan 29, 2007
Peter Pan and Superman
Jan 22, 2007
Symbolic Thought: the Secret to Selling
Jan 15, 2007
How to Create a Different Future
Jan 08, 2007
Method or Madness?
Jan 01, 2007
A Memory of Life
Dec 25, 2006
I Am Sleep
Dec 18, 2006
Souls of Cities
Dec 11, 2006
Why We Buy
Dec 04, 2006
Revealing the Vivid Unexpected Part One: The Secret of Saying Too Little
Nov 27, 2006
Live Your Crowded Hour
Nov 20, 2006
Your Customer and You
Nov 13, 2006
Because It Needed to Exist
Nov 06, 2006
Irrational Commitment or, Why Did Wizard Academy Build a Free Wedding Chapel?
Oct 30, 2006
What's with the Name Wizard Academy? Are You Guys a Cult, or What?
Oct 23, 2006
The Power of PR
Oct 16, 2006
Refer to an Unseen Action A Master's Method for Subtly Surprising Broca
Oct 09, 2006
The New Targeting
Oct 02, 2006
Six Things Explained
Sep 25, 2006
Heroes, Friends and Personal Pride
Sep 18, 2006
Business Life Cycles Are You Embracing Fundamental Change or Incremental Change?
Sep 11, 2006
Visual Images vs. Mental Images
Sep 04, 2006
Avoiding Ad Speak
Aug 28, 2006
7 Diagnostic Tools for Marketing
Aug 21, 2006
Pioneers and Settlers
Aug 14, 2006
That Glowing Bridge to the Unknown
Aug 07, 2006
String Theology
Jul 31, 2006
Doing My Happy Dance
Jul 24, 2006
How Often Should I Change My Ads?
Jul 17, 2006
Persona Based Selling
Jul 10, 2006
Where Do They Bury the Rascals?
Jul 03, 2006
The Image and The Actual
Jun 26, 2006
Will You Do It?
Jun 19, 2006
New Things to Get Excited About
Jun 12, 2006
Pregnant with America
Jun 05, 2006
Lenny the Misfit
May 29, 2006
Pricing, Value, and Salability
May 22, 2006
The Four Faces in Every Store
May 15, 2006
Will You Change Your Little Corner?
May 08, 2006
A Very Interesting Ad
May 01, 2006
The Cashier Con
Apr 17, 2006
Hunger of the Candle for the Flame
Apr 10, 2006
Outsiders and Thought Particles
Apr 03, 2006
Thought Particle Technology has Arrived
Mar 27, 2006
The Origin of Creativity
Mar 20, 2006
Having Arrived at the End and Forgotten to Live
Mar 13, 2006
Poor Writer's Almanac Writers Seminar, Book Release Party, Call for Submissions
Mar 06, 2006
Why Most Ads Put Us to Sleep
Feb 27, 2006
Blogs And Reality TV The Changing Face of America
Feb 20, 2006
Treasure Hunt
Feb 13, 2006
Stronger Ads = More Complaints
Feb 06, 2006
The American Dream
Jan 30, 2006
The Future of Ad Writing
Jan 23, 2006
The Critical 0.05 Percent
Jan 16, 2006
Inside the Outside
Jan 09, 2006
Competitive Environment
Jan 02, 2006
Lonely Outsider
Dec 26, 2005
Four Kinds of Ads
Dec 19, 2005
Hi Def Imagination
Dec 12, 2005
Are You Merely Determined?
Dec 05, 2005
What Are You Offering?
Nov 28, 2005
Do You Need A Miracle?
Nov 21, 2005
What Women Want
Nov 14, 2005
It's Not Good for Man to be Alone.
Nov 07, 2005
How to Buy Word of Mouth
Oct 31, 2005
Can You Come Out and Play?
Oct 24, 2005
Does My Local Business Need a Website?
Oct 17, 2005
Margaret, Mabel and Jimmy
Oct 10, 2005
Are You Willing to be Weird?
Oct 03, 2005
Fact Based or Values Based?
Sep 26, 2005
For Sale: Free Time
Sep 19, 2005
Imagine No Delusions
Sep 12, 2005
What Kind of Cat are You?
Sep 05, 2005
Art as a Tool of Marketing
Aug 29, 2005
I Did Not Die Today An Introduction to Chaotic Ad Writing
Aug 22, 2005
A New Kind of Teamwork The Changing Face of Media
Aug 15, 2005
Chasing the Carrot on a Stick
Aug 08, 2005
Science Proves the Wizard Right Again
Aug 01, 2005
Getting What You Want
Jul 25, 2005
Perceptual Reality
Jul 18, 2005
Marketplace Realities Is There a Limit to How High You Can Climb?
Jul 11, 2005
Will He Read The Art of War?
Jul 04, 2005
Our Hurtling World
Jun 27, 2005
A World Without Oil
Jun 20, 2005
Unhappy People
Jun 13, 2005
Are You Putting Lipstick on a Pig?
Jun 06, 2005
Targeting Through Ad Copy
May 30, 2005
Helping to Rebuild an Economy
May 23, 2005
When Numbers Go Bad A longer than average Monday Memo, but worth it.
May 16, 2005
Power of Weakness
May 09, 2005
The Power of Purpose
May 02, 2005
Counter Branding
Apr 25, 2005
Power of the Buzz Bryan and Jeff Eisenberg have a New Book
Apr 18, 2005
Belly of the Whale
Apr 11, 2005
Advertising, Like Reduction Sauce A Monday Morning Memo from The Wizard of Ads
Apr 04, 2005
Advertising, Like Paint "The thing that has been will be again." And other 8 Word Answers.
Mar 28, 2005
Where Have Your Fingers Been Walking Lately?
Mar 21, 2005
The New Marketplace
Mar 14, 2005
Mountain Without Summit
Mar 07, 2005
Pattern Recognition
Feb 28, 2005
Confidence Where to Get It and How To Keep It
Feb 21, 2005
Running with the Beagle in my Brain A Politically Incorrect Search for Adventure
Feb 14, 2005
Your Life is a Journey But where is it taking you?
Feb 07, 2005
Climbing the Hill Too High
Jan 31, 2005
Voices of Dissent
Jan 24, 2005
The Gift of 500 Years
Jan 17, 2005
Before You Begin Writing Those Ads…
Jan 10, 2005
Thoughts to Think In the New Year
Jan 03, 2005