If You Market
By Sky Cassidy (CEO) of MountainTop Data
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Category: Business
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Episodes: 194
Description
B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders. Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.
| Episode | Date |
|---|---|
|
202#: Killer Buyer Personas, with Jim Kraus
|
Jan 17, 2024 |
|
201#: Build a Brand from Scratch, with Tim Partasevitch
|
Dec 19, 2023 |
|
199#: A LinkedIn Paid Advertising How to, with Tanner Stolte
|
Dec 07, 2023 |
|
200#: Creating Marketing Funnels with AI, with Tina Lorenz
|
Nov 21, 2023 |
|
198#: The 2023 Los Angeles B2B Marketing Expo, Best of Show Booths
|
Nov 20, 2023 |
|
197#: 3 Step Process to Emotional Audience Connection, with Ian Baer
|
Sep 26, 2023 |
|
195#: Email Content Customers Love, with Monica Badiu
|
Aug 29, 2023 |
|
193#: Clone the Owner, with Dean Mercado
|
Aug 01, 2023 |
|
191#: 5 keys to Funny and Effective Social Media Video Ads, with Kristina Clifford and Shelby Dash
|
Jul 04, 2023 |
|
189#: Speaking IS Marketing, with Orly Amor
|
Jun 06, 2023 |
|
188#: First Party Data and Events, with Jonathan Kazarian
|
May 23, 2023 |
|
183#: Marketing Thunderdome!!! Performance vs Brand, with Kamil Rextin
|
Mar 14, 2023 |
|
182#: Belonging to the Brand, with Mark Schaefer
|
Feb 28, 2023 |
|
Vacation Happens
|
Feb 14, 2023 |
|
180#: Nurture Campaign Copy That Doesn't Suck, with Nick Poninski
|
Jan 31, 2023 |
|
179#: Networking for Introverts, with Jevonya Allen
|
Jan 17, 2023 |
|
178#: Virtual Assistants and Delegation, with Kristy Yoder
|
Jan 03, 2023 |
|
177#: Staying Connected with a Remote Marketing Team, with Drew Moffitt
|
Dec 20, 2022 |
|
176#: Attribution is Dead, Long Live Attribution, with Steffen Hedebrandt
|
Dec 06, 2022 |
|
175#: Customer Service as Content, with Brooke Sellas
|
Nov 22, 2022 |
|
174#: Inbound Video Calls, with Aleks Gollu
|
Nov 08, 2022 |
|
173#: A Gift For Marketers, Behavioral Science, with Nancy Harhut
|
Oct 25, 2022 |
|
172: You Can Succeed at B2B Podcasting, with Tom Hunt
|
Oct 11, 2022 |
|
171#: Do Your Leads Suck or Are You Not Using Them Right, with Kerry Cunningham
|
Sep 27, 2022 |
|
170#: Start Stabilize & Scale your Business, with Natasha Davis
|
Sep 13, 2022 |
|
169#: Search is King for B2B Ecommerce Success, with Robert Neumann
|
Aug 30, 2022 |
|
168#: Over Automation is Killing You, With Jon Ferrara
|
Aug 16, 2022 |
|
167: Thought Leadership: Grow, Rent, or Buy, With Mark Raffan
|
Aug 02, 2022 |
|
166: The 3 Growth Levers of Agile Strategy, With Simon Severino
|
Jul 19, 2022 |
|
165: FOCUSED Marketing, With Shawn Smajstrla
|
Jul 05, 2022 |
|
164: Win the Hour Win the Day, With Kris Ward
|
Jun 21, 2022 |
|
163: Email Marketing Basics pt2 and 3, With Kelsey Johnson
|
Jun 07, 2022 |
|
162: Email Marketing Basics pt1, With Kelsey Johnson
|
May 24, 2022 |
|
161: Sales & Marketing CRM Collaboration Done Right, With Wes Schaeffer
|
May 10, 2022 |
|
160#: Marketing as a Non-Marketer, with Michael Osborne
|
Apr 26, 2022 |
|
159#: Virtual Event, Who Cares?, with Julius Solaris
|
Apr 12, 2022 |
|
158#: Conversation Automation and Commerce, with Paul Ace
|
Mar 29, 2022 |
|
157#: Inside Out Marketing, Forget About Your Customers, with Tim Parkin
|
Mar 15, 2022 |
|
156#: Should You be Making Data-Driven Decisions?, with Nick Amabile
|
Mar 01, 2022 |
|
155#: How to Win, on Purpose, with Jose Palomino
|
Feb 15, 2022 |
|
154#: Using ABM to Target SMB, with Lokesh Dave
|
Feb 01, 2022 |
|
153#: Why Brand Doesn't Matter, With Paul Cowan
|
Jan 18, 2022 |
|
152#: Insert joke here, Humor in Copywriting
|
Jan 04, 2022 |
|
151#: Walled Gardens vs Owned Marketing
|
Dec 21, 2021 |
|
150#: How Topic Clustering Optimizes Content at Scale
|
Dec 07, 2021 |
|
149#: European B2B Lead Generation in the Age of GDPR
|
Nov 23, 2021 |
|
148#: Marketing to Software Engineers, with Karl Hughes
|
Nov 09, 2021 |
|
147#: How Data Standards Drive Marketing Performance, with Verl Allen
|
Oct 26, 2021 |
|
146#: Planning for Privacy-First Marketing, with Quimby Melton
|
Oct 12, 2021 |
|
145#: Revenue Rules or Revenue Rules!, with Cody Ward
|
Sep 28, 2021 |
|
144#: Automation from Lead to Sale, with Pieter K de Villiers
|
Sep 14, 2021 |
|
143#: MarTech for Personalization and Growth, with Dan McGaw
|
Aug 31, 2021 |
|
142#: Turn-Off Experiments, with Jeff Pedowitz
|
Aug 17, 2021 |
|
141#: Unicorns are Alive and Entrepreneurship is Dying, with Elizabeth MacBride and Seth Lavine
|
Aug 03, 2021 |
|
40#: Insta B2B Marketing?, with Neil Patel
|
Jul 20, 2021 |
|
139#: How to Know if Your Company Should Quit Social Media, with Meg Atteberry
|
Jul 06, 2021 |
|
138#: Pulling off Micro Events, with Jonathan Conelias
|
Jun 29, 2021 |
|
137#: MarTech Simplification, with David Campbell
|
Jun 22, 2021 |
|
136#: Funnels are Weak and Lazy, with Ziv Raviv
|
Jun 15, 2021 |
|
135#: "Launching" on Social Media, with Sherane Chen
|
Jun 08, 2021 |
|
134#: Ethical Marketing, with Cristina DiGiacomo
|
Jun 01, 2021 |
|
133#: Who Cares About Big Tech & Privacy Anyway, with Jory Des Jardins
|
May 25, 2021 |
|
132#: Cumulative Advantage, with Mark Schaefer
|
May 18, 2021 |
|
131#: Relationship Building for SMBs, with John Vuong
|
May 11, 2021 |
|
130#: Live Where You Vacation, with Emily Bron
|
May 04, 2021 |
|
129#: Trust, with Dr. Yoram Solomon
|
Apr 27, 2021 |
|
128#: How Agencies Can Consistently Close the Big Deals, with Christian Banach
|
Apr 20, 2021 |
|
127#: Marketing a Professional Service Company, with Sean Campbell
|
Apr 13, 2021 |
|
126#: Landing Page Optimization, with Ross Kimbarovsky
|
Apr 06, 2021 |
|
125#: The Google Featured Snippet, with Brandon Leibowitz
|
Mar 30, 2021 |
|
124#: Conversion Consistency, with Daniel Burstein
|
Mar 23, 2021 |
|
123#: Show Me the Happiness, with David Meltzer
|
Mar 16, 2021 |
|
122#: Can You Market It?, with Scott Carson
|
Mar 09, 2021 |
|
121#: Pricing and the 4 P's of Marketing, with Per Sjofors
|
Mar 02, 2021 |
|
120#: Preventing Audience Abuse, with Keith Bailey
|
Feb 23, 2021 |
|
119#: Protecting Your Brand with Copyright & Trademark, with Jason Webb
|
Feb 16, 2021 |
|
118#: Finding ROI in Podcasts, with Michael Greenberg
|
Feb 09, 2021 |
|
117#: Leveraging Data for Maximum Results, with Tricia Benn
|
Feb 02, 2021 |
|
116#: Doing More With Partnerships, with Amanda Nielsen
|
Jan 26, 2021 |
|
115#: CRM Solution... or Problem, with Jeroen Corthout
|
Jan 19, 2021 |
|
114#: What happens to Marketing if Google is broken up? with Matt Berman
|
Jan 12, 2021 |
|
#113: Bat Faced Boy Has 8 Inch Ears and other Words That Sell, with Paul Ross
|
Jan 05, 2021 |
|
#112: Presentation Skills, with Elizabeth Bachman
|
Dec 29, 2020 |
|
#111: Pricing is Everything, with Shannyn Lee
|
Dec 22, 2020 |
|
#110: Acquisition Marketing, with Brian Mac Mahon
|
Dec 15, 2020 |
|
#109: Maximum Video Marketing, with Daniel Glickman
|
Dec 08, 2020 |
|
#108: Be Unforgettable, with Amber Kemmis
|
Dec 01, 2020 |
|
#107: ABM for Manufacturers, with Jeff White
|
Nov 24, 2020 |
|
#106: How and Why to Write a Book, with Michelle Vandepas
|
Nov 17, 2020 |
|
#105: How to Manage an Agency Relationship, with Garrett Mehrguth
|
Nov 10, 2020 |
|
#104: Slicing and Dicing your leads, with Keith Perhac
|
Nov 03, 2020 |
|
#103: SHOW ME THE MONEY, Be Your Own Agent, with Tony Vlahos
|
Oct 27, 2020 |
|
#102: Building Your Marketing A Team, with Tracey Ellis
|
Oct 20, 2020 |
|
#101: Is AMP The Future of Email?, with Jill Fanslau
|
Oct 13, 2020 |
|
#100: They're All Cold Calls, with Wendy Weiss
|
Oct 06, 2020 |
|
#99: Marketing Automation Unleashed, with Casey Cheshire
|
Sep 29, 2020 |
|
#98: Shhhhhhhh, Word of Mouth Marketing, with Daniel Lemin
|
Sep 22, 2020 |
|
#97: Who Works for Who & How to Work Together, with Michael Gordon
|
Sep 15, 2020 |
|
#96: Don't Market Snow to Eskimos, with Bill Cates
|
Sep 08, 2020 |
|
#95: Marketing Automation that Drives Sales, with Jason Rockman
|
Sep 01, 2020 |
|
#94: Quick SEO, with Matthew Woodward
|
Aug 25, 2020 |
|
#93: Sales Enablement Checklist, with Jen Spencer
|
Aug 18, 2020 |
|
#92: Personal ABM, with Kristina Jaramillo
|
Aug 11, 2020 |
|
#91: Your Name Sucks, with Alexandra Watkins
|
Aug 04, 2020 |
|
#90: How to Be a Podcast Guest, with Kelly Glover
|
Jul 28, 2020 |
|
#89: 3 Steps to Journey Mapping, with Jim Tincher
|
Jul 21, 2020 |
|
#88: Avoid the Check the Box Mentality, with Allen Adamson
|
Jul 14, 2020 |
|
#87: Elevator Pitches That WOW, with Chala Dincoy
|
Jul 07, 2020 |
|
#86: What is Intent Data Anyway?, with Tukan Das
|
Jun 30, 2020 |
|
#85: B2B Influencer Marketing, with Tom Pick
|
Jun 23, 2020 |
|
#84: The Balancing Act of Bad News, with Tim O'Brien
|
Jun 16, 2020 |
|
#83: Video in Email: Get More Personal, with Ethan Beute
|
Jun 09, 2020 |
|
#82: 7 Steps to Methodical Growth, with Laura Patterson
|
Jun 02, 2020 |
|
#81: Organic Influencer Marketing, with Morgan Kling
|
May 26, 2020 |
|
#80: Why Unicorns Are Bad, with Brian Mac Mahon
|
May 19, 2020 |
|
#79: How to Own Your Career, with Darryl Praill
|
May 12, 2020 |
|
#78: The Role of A.I. in Marketing, with Louis Rosenberg
|
May 05, 2020 |
|
#77: LinkedIn in the Time of COVID19, with Anthony Blatner
|
Apr 28, 2020 |
|
#76: What's the Cheese Report, with John Wall
|
Apr 21, 2020 |
|
#75: Simple B2B Persona Execution, with Ardath Albee
|
Apr 14, 2020 |
|
#74: Practical AI for B2B Marketing, with Guy Yalif
|
Apr 07, 2020 |
|
#73: MarTech Spotlight, Website Conversion Optimization with Hushly
|
Mar 31, 2020 |
|
#72: Brand Equals Trust, with Mitch Duckler
|
Mar 24, 2020 |
|
#71: The Art of The Call, with Amanda Puppo
|
Mar 17, 2020 |
|
#70: Never Go With Your Gut, with Gleb Tsipursky
|
Mar 10, 2020 |
|
#69: Your Brand will Live or Die Based on The Story You Tell, With Maury Rogow
|
Mar 03, 2020 |
|
#68: The Most Human Company Wins, With Mark Schaefer
|
Feb 25, 2020 |
|
#67: ABM is B2B, with Sangram Vajre
|
Feb 18, 2020 |
|
#66: Webinars for Lead Generation, with Agnes Jozwiak
|
Feb 11, 2020 |
|
#65: Agile Marketing, with Andrea Fryrear
|
Jan 28, 2020 |
|
#64: Speed - Marketing to the 'NOW' Generation, with Francisco Serrano
|
Jan 14, 2020 |
|
#63: How's Your Company Culture, with Chris Dyer
|
Dec 31, 2019 |
|
#62: Growth Driven Marketing, with Mike Faherty
|
Dec 17, 2019 |
|
#61: The Importance of Product Market Fit, with Michael Collins
|
Dec 10, 2019 |
|
#60: The Convergence of TV and Digital, with Kenneth Kinney
|
Nov 26, 2019 |
|
#59: The Non-Marketing Side of Marketing, with Meg Goetsch
|
Nov 19, 2019 |
|
#58: Outbound Marketing & SDRs, with Aaron Ross
|
Nov 05, 2019 |
|
#57: Your Website Redesign Will Fail, with Brian Massey
|
Oct 22, 2019 |
|
#56: Common ABM Mistakes, with Kate Athmer
|
Oct 08, 2019 |
|
#55: B2SB Marketing, with Dan Gliatta
|
Sep 24, 2019 |
|
#54: The Continuous Connected Company, with Tom O'Malley
|
Sep 10, 2019 |
|
#53: Know Your Enemy, with Eric Hawes
|
Aug 27, 2019 |
|
#52: 5 Step Product Launch Process, with Yoni Solomon
|
Aug 13, 2019 |
|
#51: You're Not Special, You're a Commodity, with Amir Bormand
|
Jul 30, 2019 |
|
#50: Not Your Grandpa's Affiliate Marketing, with Jamie Birch
|
Jul 16, 2019 |
|
49: F#CK Content Marketing, with Randy Frisch
|
Jul 02, 2019 |
|
48: Brand Identity Impact, with Rani Sweis
|
Jun 18, 2019 |
|
47: The Customer Journey, with Laura Patterson
|
Jun 11, 2019 |
|
46: Product Marketing is Underappreciated, with Greg Powell
|
Jun 04, 2019 |
|
45: Integrated Marketing Strategy, with Amy Wang
|
May 21, 2019 |
|
44: Demand Generation Simplified, with Jack Kosakowski
|
May 07, 2019 |
|
43.5: MarTech West 2019 Interviews - Bonus Episode
|
Apr 30, 2019 |
|
43: The CUSTOMER ADVOCACY is Always Right, with Meaghan Sullivan
|
Apr 23, 2019 |
|
42: The Customer Powered Company, with Mark Organ
|
Apr 09, 2019 |
|
41: Account Based Marketing, with John Dering
|
Mar 26, 2019 |
|
40: Stop Wasting Content, with Alex Navarro
|
Mar 12, 2019 |
|
39: Content Delivery, with Laura Hall
|
Feb 26, 2019 |
|
38: Startup Marketing, with Ryan O'Hara
|
Feb 13, 2019 |
|
37: Digital Marketing, Art or Science?, with Vicky Sarmiento
|
Jan 30, 2019 |
|
36: Content Marketing to Fuel Demand Generation, with Kelley Noblet
|
Jan 15, 2019 |
|
35: Happy New Year!
|
Jan 01, 2019 |
|
34: Working Remotely, with Lisette Sutherland
|
Dec 18, 2018 |
|
33: Are You Solving Problems or Pushing a Product, with Patrick McFadden
|
Dec 04, 2018 |
|
32: How to Develop LinkedIn Thought Leadership, with Rachel Simon
|
Nov 20, 2018 |
|
31: MarTech Won't Save you, with Scott Brinker
|
Nov 06, 2018 |
|
30: The Resurgence of Experiential Marketing, with Laurel Mintz
|
Oct 23, 2018 |
|
29: Epic PR Fails & Successes, with Karla Jo Helms
|
Oct 09, 2018 |
|
28: How to Create Social Media Thought Leadership, with Jasmine Sandler
|
Sep 25, 2018 |
|
27: How to Make Engaging Campaigns for Boring Products, with Marc Rappin
|
Sep 10, 2018 |
|
26: Women in Marketing, with Erica Lanyon
|
Aug 28, 2018 |
|
25: You Want The PR? You Can't Handle The PR!!! with Karla Jo Helms
|
Aug 14, 2018 |
|
23: Why More of Your Business Should be Referrals
|
Jul 17, 2018 |
|
22: What You Don't Know About Webinars Could Kill You, with Daniel Waas of GoToWebinar
|
Jul 03, 2018 |
|
21: The SDR Experiment, with Adam Schoenfeld
|
Jun 19, 2018 |
|
20: The Importance of Aligning Sales & Marketing, with Erica Lanyon
|
Jun 05, 2018 |
|
19: How to Build Influencer Relationships, with Jaxson Khan
|
May 22, 2018 |
|
18: Site Search with Stephen Zakur
|
May 09, 2018 |
|
17: Upstream Marketing with Laura Patterson
|
Apr 23, 2018 |
|
16: B2B Data with Ruth Stevens
|
Apr 10, 2018 |
|
15: Top of Funnel Digital Marketing w/ Jordan Mason
|
Mar 27, 2018 |
|
14: Marketing Automation w/ Ali Jawin
|
Mar 13, 2018 |
|
13: Growth Marketing w/ Brandon Redlinger
|
Feb 27, 2018 |
|
12: Email Content Best Practices w/ Laura Lopuch
|
Feb 12, 2018 |
|
11: Customer Feedback w/ Jeremy Bieger
|
Jan 30, 2018 |
|
10: Meeting Maker Campaigns w/ Laura Beasley
|
Jan 16, 2018 |
|
9: Hiring the Right Marketing Team w/ Jamie Crosbie, part 2
|
Jan 03, 2018 |
|
8: Hiring the Right Marketing Team w/ Jamie Crosbie
|
Dec 06, 2017 |
|
7: Multitouch Marketing Makes the Difference w/ Terry Hedden
|
Nov 21, 2017 |
|
6: Why Employee Engagement Is Just As Important As Your Customer Experience w/ Charles Rogel
|
Oct 23, 2017 |
|
5: Why Webinars Are (Still) Awesome w/ Mike Agron
|
Sep 26, 2017 |
|
4: Digital Marketing in the Zone w/ David Reske
|
Sep 26, 2017 |
|
3: What Marketers Do (And Don’t) Need to Know About Artificial Intelligence w/ Mike Moran
|
Sep 25, 2017 |
|
2: Account-Based Marketing: What It Is, What It Isn’t, and How to Get Started w/ Charlie Liang
|
Sep 25, 2017 |
|
1: Data, Dashboards, and why Marketing should always be in the room w/ Laura Patterson
|
Sep 25, 2017 |