Discover how a visionary young man decided from an early age that his career would not be restricted by the established expectations of a society. Know how this decision led to the creation of The Sporting Life Notebook; the Georgia-based organization continuously engaging in a rich collection of sporting initiatives; all with the hopes of creating curiosity amongst unexplored, nontraditional markets and welcoming them to the outdoors. Understand how today, these newly arrived enthusiasts believe had it not been for The Sporting Life Notebooks’ commitment to expose them to the invaluable experiences found in a sporting life, they may have never lived the outdoor activities they are devotedly engaging in today. By doing so, The Sporting Life Notebook is bringing new generations & participants to the industry. In turn, this new blood is enjoying activities they never knew possible, while bringing in fresh perspectives; perspectives ensuring our sporting traditions, wildlife, & habitat will be here tomorrow. And in the end, The Sporting Life Notebook’s belief of never allowing deeply rooted stereotypes to dictate what one will become or enjoy, is inspiring thousands to learn more about & be part of, our outdoor community; a community whose richness will always be directly linked to the diversity found in its members, ideas, & opinions.