Cracking the Code

By Contractor University Powered by EGIA

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Episodes: 300

Description

Want EGIA’s critically acclaimed “Cracking the Code” show on the go? Every Monday, the home services industry’s must-watch weekly show brings you the guests you want to hear from, covering contracting strategies, industry news, roadmaps to success and more!

Episode Date
Building an Unmatched HVAC Sales Experience
Jun 21, 2026
How HVAC Contractors Build Loyalty & Referrals
Jun 14, 2026
Stop Selling Equipment and Start Selling Outcomes
Jun 07, 2026
What HVAC Techs Need to Win More Work
May 31, 2026
The 3 Cs Every HVAC Leader Needs
May 24, 2026
From Wrench Turner to Paycheck Signer
May 18, 2026
How to Stand Out in a Crowded HVAC Market
May 10, 2026
The Hardest System to Fix — Your Company Reputation
May 03, 2026
The Hidden Revenue Sitting in Your Pipeline
Apr 26, 2026
The 2026 HVAC Contractor Survey Revealed
Apr 19, 2026
Old-School HVAC Thinking Is Holding You Back
Apr 12, 2026
From Technician to Business Owner: What It Takes to Succeed
Apr 06, 2026
The Hidden Problem in Most HVAC Systems
Mar 29, 2026
Position Smarter Systems & Save Customers More
Mar 22, 2026
The Systematic Approach to Higher Close Rates
Mar 16, 2026
The Buying Triggers Most HVAC Contractors Miss
Mar 08, 2026
Before You Buy More Leads, Fix Your Booking Rate
Mar 01, 2026
What it Takes Be the Best in HVAC
Feb 22, 2026
How Human Connection Wins HVAC Purchase Decisions
Feb 15, 2026
Marketing That Scales Without Draining Your Budget
Feb 02, 2026
The HVAC Relationship-Driven Profit Chain
Jan 26, 2026
How Elite HVAC Companies Win on Customer Experience
Jan 19, 2026
Turn HVAC Vendors Into Growth Partners
Jan 12, 2026
Attract & Keep Top Talent in Home Services
Jan 04, 2026
Compensation Plans That Actually Drive Performance
Dec 15, 2025
Winning $60K Jobs Overnight with Light Commercial
Dec 08, 2025
The 60-Second Rule: 2X Lead Conversions
Dec 01, 2025
AI and the New HVAC Leads Game
Nov 16, 2025
Double Growth with Better Booking
Nov 10, 2025
Building a Buyer-Ready HVAC Business From a M&A Expert
Nov 02, 2025
How Menu Pricing Unlocks Trust, Transparency & Sales
Oct 26, 2025
How Wowing Customers Led to $60 Million in Annual Revenue
Oct 19, 2025
How Contractors are Thriving in a Changing Landscape
Oct 13, 2025
AI That Builds Better Customer Journeys
Oct 05, 2025
How Video and Training Led to 3X Business Growth
Sep 28, 2025
The Three Keys to Lasting Success
Sep 22, 2025
The Entrepreneur’s Journey
Sep 15, 2025
Stress-Free HVAC Sales Process That Works
Sep 08, 2025
Interview Questions to Find A+ Employees
Aug 29, 2025
Avoiding the Biggest Recruiting Mistakes
Aug 25, 2025
Driving Operational Maximization
Aug 18, 2025
Leadership That Drives Brand Trust
Aug 11, 2025
Chasing Greatness: Becoming an Industry GOAT
Aug 03, 2025
The Psychology Behind Buying HVAC: Part 2
Jul 27, 2025
The Psychology Behind Buying HVAC: Part 1
Jul 21, 2025
Top 10 Critical KPIs for Contractors: Part 2
Jul 14, 2025
Top 10 Critical KPIs for Contractors: Part 1
Jul 07, 2025
Building a Prosperity Mindset: Part 2
Jun 29, 2025
Building a Prosperity Mindset: Part 1
Jun 23, 2025
Building Strong Customer Relationships: Part 2
Jun 16, 2025
Building Strong Customer Relationships: Part 1
Jun 09, 2025
Drive Excellence with Performance-Based Pay: Part 2
Jun 02, 2025
Drive Excellence with Performance-Based Pay: Part 1
May 24, 2025
Customer Service & Dispatching Alignment: Part 2
May 18, 2025
Customer Service & Dispatching Alignment: Part 1
May 11, 2025
1-on-1 Coaching: The Shortcut to Contractor Growth
May 04, 2025
Top 5 Ways to Maximize Sales with Payment Plans: Part 2
Apr 28, 2025
Top 5 Ways to Maximize Sales with Payment Plans: Part 1
Apr 20, 2025
Scaling Your Business for Sustainable Growth: Part 2
Apr 13, 2025
Scaling Your Business for Sustainable Growth: Part 1
Apr 06, 2025
Earn Homeowner Confidence with Third-Party Certifications
Mar 30, 2025
Selling Your Business: Top 10 Insights from an Expert Broker
Mar 23, 2025
The “Why” Behind Your Business
Mar 16, 2025
Finding Good People: The Technician Edition
Mar 09, 2025
Qualifying and Setting Sales Leads, Part 2
Mar 02, 2025
Qualifying and Setting Sales Leads, Part 1
Feb 24, 2025
Recruiting & Retention for Results
Feb 16, 2025
All About Indoor Air Quality, Part 4
Feb 09, 2025
All About Indoor Air Quality, Part 3
Feb 02, 2025
All About Indoor Air Quality, Part 2
Jan 26, 2025
12 Principles of Highly Successful Leaders
Jan 19, 2025
All About Indoor Air Quality
Jan 12, 2025
Payment Options That Incentivize Buying
Jan 05, 2025
Show Customers All the Ways They Can Buy
Dec 29, 2024
How to Scale Your Business, Part 2
Dec 15, 2024
How to Scale Your Business
Dec 06, 2024
Design Principles for Residential Comfort Advisors
Nov 20, 2024
How to Use QR Codes in Your Marketing
Nov 15, 2024
How We Learn
Nov 06, 2024
How Digital Marketing Adds to Your Overall Marketing Plan
Oct 31, 2024
How to Use Financing to Adapt to the Modern Consumer
Oct 23, 2024
Three Ways to Optimize Your Sales Process
Oct 10, 2024
What is Price Conditioning?
Sep 26, 2024
How to Approach Different Types of Buyers
Sep 18, 2024
What Makes A Good Leader?
Sep 12, 2024
How to Build Trust and Generate Customer Referrals
Sep 05, 2024
How to Get Technicians to Sell pt. 2
Aug 30, 2024
How to Get Technicians to Sell
Aug 22, 2024
Different Types of Buyers for Service Companies
Aug 15, 2024
How to Synchronize Your Marketing
Aug 09, 2024
Determining Technician Success in the Home
Aug 02, 2024
Essential Interview Questions and Tips for Your HVAC Business
Jul 26, 2024
How to Avoid the Biggest Recruiting Mistakes
Jul 19, 2024
How to Maximize Your Operational Efficiency
Jul 12, 2024
How to Use Buzz Marketing in Your Business
Jul 05, 2024
How to Create Trust in Your Brand
Jun 28, 2024
HVAC Buying Psychology pt. 2
Jun 21, 2024
HVAC Buying Psychology
Jun 14, 2024
4 Steps to Increasing Referrals and Repeat Customers
Jun 06, 2024
Top 10 KPIs for HVAC Contractors pt. 2
May 31, 2024
Top 10 KPIs for HVAC Contractors
May 24, 2024
Growth Mindset for Residential HVAC Contractors pt. 2
May 16, 2024
Growth Mindset for Residential HVAC Contractors
May 10, 2024
Design Principles for Residential HVAC Contractors
Apr 26, 2024
How to Use ChatGPT in Your HVAC Business pt. 2
Apr 18, 2024
Consumer Financing ABCs for HVAC Contractors
Apr 12, 2024
How to Use ChatGPT in Your HVAC Business
Apr 04, 2024
Technician Communication pt. 1
Mar 22, 2024
Performance-Based Pay pt. 2
Mar 13, 2024
How to Find Your Dream Team
Mar 01, 2024
Run Your Call Center and Customer Service Department Like a Pro
Feb 24, 2024
Inspire Your Team & Grow Your Business with Tommy Mello
Feb 09, 2024
Learn How to Build Your Price Book
Feb 02, 2024
Performance-Based Pay Pt. 1
Jan 27, 2024
Customer Service and Dispatching Pt. 2
Jan 18, 2024
Customer Service and Dispatching Pt. 1
Jan 11, 2024
HVAC Design Principles
Jan 03, 2024
Business Coaching for HVAC Contractors | EGIA Contractor University
Dec 29, 2023
Top 5 Ways to Maximize Sales and Profits with Payment Plans pt. 2
Dec 15, 2023
How to Increase HVAC Sales
Dec 08, 2023
Maximize Profits with an HVAC Payment Plan | EGIA Contractor University
Dec 01, 2023
Make the Most of HVAC Business Coaching | EGIA Contractor University
Nov 27, 2023
Planning for Scaling and Expansion Pt. 2
Nov 17, 2023
Planning for Scaling and Expansion
Nov 09, 2023
Navigating the Inflation Reduction Act
Nov 06, 2023
Make Your Value Visible to Homeowners
Oct 30, 2023
Repair vs. Replace: Rules of Engagement
Oct 16, 2023
Qualifying and Setting Leads for Maximum Sales Success Pt. 2
Oct 09, 2023
Qualifying and Setting Leads for Maximum Sales Success
Oct 02, 2023
Execute On Your Sales Process
Sep 25, 2023
Where to Find Talent for Next Year’s Busy Season Pt. 2
Sep 18, 2023
Where to Find Talent for Next Year’s Busy Season
Sep 11, 2023
A Life in HVAC with Anton Martin and Scott Deming
Sep 01, 2023
Millionaire Mindset for HVAC Business Owners Pt 2
Aug 28, 2023
Millionaire Mindset for HVAC Business Owners Pt 1
Aug 21, 2023
The Proven Formula for Properly Pricing Your Service Labor Rates Pt. 2
Aug 14, 2023
The Proven Formula for Properly Pricing Your Service Labor Rates Pt. 1
Aug 07, 2023
Recruiting for Results Pt 2
Jul 31, 2023
Recruiting for Results Pt 1
Jul 24, 2023
Creating Value to Sell (or Keep) Your Business
Jul 17, 2023
Three Deadly Sins of the Summer Selling Season Pt 1
Jul 03, 2023
Three Deadly Sins of the Summer Selling Season Pt 2
Jul 01, 2023
Service Agreements: The Life Blood of Contractor Profitability Pt 2
Jun 26, 2023
Service Agreements: The Life Blood of Contractor Profitability Pt 1
Jun 19, 2023
Top 10 KPIs for Contracting Businesses Pt 2
Jun 12, 2023
Top 10 KPIs for Contracting Businesses Pt 1
Jun 05, 2023
Everything Your Customers Need To Know About Air Pt 4
May 29, 2023
Everything Your Customers Need To Know About Air Pt 3
May 22, 2023
Top Technician Mindset Pt 2
May 15, 2023
Everything Your Customers Need To Know About Air Pt 2
May 08, 2023
Top Technician Mindset Pt 1
May 01, 2023
Everything Your Customers Need To Know About Air Pt 1
Apr 24, 2023
Building A Company Culture Around Training Pt 2
Apr 17, 2023
Using Payment Options To Incentivize Buying
Apr 10, 2023
Building A Company Culture Around Training Pt 1
Apr 03, 2023
All The Ways Customers Can Buy
Mar 27, 2023
Scaling Your Business Pt 2
Mar 20, 2023
Scaling Your Business Pt 1
Mar 13, 2023
Using QR Codes In Marketing
Mar 06, 2023
Key Design Principles For Comfort Advisors Pt 2
Feb 27, 2023
Key Design Principles For Comfort Advisors Pt 1
Feb 20, 2023
SEER2 and IRA Changes In 2023 Pt 2
Feb 13, 2023
Developing Your Business for Success with Terry Callihan of Air Supreme Heating and Air Conditioning
Feb 06, 2023
SEER2 And IRA Changes In 2023 Pt 1
Jan 30, 2023
How We Learn
Jan 23, 2023
Navigate Through Changing Times With Financing Pt 2
Jan 16, 2023
How To Be the Best Sales Professional in Your Market
Jan 09, 2023
Navigate Through Changing Times with Financing Pt 1
Jan 02, 2023
3 Ways To Optimize Your Sales
Dec 19, 2022
Overcoming Challenges While Growing Your Business with Scott Heady of Scott Heady Air Conditioning & Heating
Dec 12, 2022
Price Conditioning
Dec 05, 2022
Buyer Types, Money and Payment Conditioning
Nov 28, 2022
Successfully Quarterbacking a Two Minute Drill Pt 2
Nov 21, 2022
Synchronizing Your Marketing Efforts
Nov 14, 2022
Successfully Quarterbacking a Two Minute Drill
Nov 07, 2022
Building a Top Selling Technician Pt 2
Oct 31, 2022
Building A Top Selling Technician
Oct 24, 2022
Hiring An Effective Sales Team
Oct 17, 2022
Expanding Your Marketing at Home Shows and State Fairs
Oct 10, 2022
The Habit Of Decision Making
Oct 03, 2022
Focusing Your Thoughts On Success
Sep 26, 2022
Recruiting Top Talent For Results Pt. 2
Sep 19, 2022
Recruiting Top Talent For Results
Sep 12, 2022
Growing Your Contracting Business with Scott Steier of TradeMasters Mechanical
Sep 05, 2022
How To Create A Culture Of Winning Employee Behavior
Aug 29, 2022
Find A+ Employees with These Must-Ask Interview Questions
Aug 22, 2022
How to Avoid the Biggest Recruiting Mistake in Contracting
Aug 15, 2022
How to Make Financing Dealer Fees Work for You
Aug 08, 2022
Contracting Business Success with Patrick Somers of General Air
Aug 01, 2022
Driving Operational Maximization In The Summer
Jul 25, 2022
Buzz Marketing and When To Market Specific Services
Jul 18, 2022
Breakthrough Contracting Business Leadership
Jul 11, 2022
Recession-Proof Your Business with Craig Bishop & Julie Lawson of High Efficiency LLC
Jul 04, 2022
Accurately Calculating Utility Overpayments
Jun 27, 2022
Dealer Fees, Financing, and Why You Should Offer Financing Every Time
Jun 20, 2022
Why HVAC Systems Underperform
Jun 13, 2022
Contractor Interview with Corey Hickman of Comfort Matters
Jun 06, 2022
Providing Comfort Experiences for Your Customers
May 30, 2022
Creating the Perfect Selling Technician
May 23, 2022
Elevated Consumer Buying Part 2 – Comfort Advisors KPIs
May 16, 2022
Elevated Consumer Buying Part 1 – Comfort Advisor KPIs
May 09, 2022
Leveraging Load Calculations for Maximum Homeowner Value
May 02, 2022
Being Prepared For The Cooling Season
Apr 25, 2022
Brand Purpose and Brand Strategy
Apr 18, 2022
Marketing Objectives to Grow Your Contracting Business
Apr 11, 2022
Doubling Your Service Agreements with Bobby Barrow of Sunshine State Heating & Air
Apr 04, 2022
How To Evaluate Your Company’s Worth
Apr 04, 2022
How Second-Look Financing Can Help Grow Your Contracting Business
Mar 28, 2022
Repair vs Replace Economics
Mar 21, 2022
Repair vs Replace Criteria
Mar 14, 2022
Great Customer Service Creates Great Profits
Mar 07, 2022
From Install Helper to Owner – An Interview with Chad Bird
Mar 07, 2022
A More Successful Repair vs Replace Conversation with Ratings Charts
Feb 28, 2022
How To Build A Top Performing Team
Feb 21, 2022
Essential Home Systems Evaluation
Feb 14, 2022
The Power of Proactivity in Business & Life
Feb 07, 2022
Repair vs Replace – The $4k Rule
Jan 31, 2022
How Your Company Vision is Communicated by Your CSRs
Jan 24, 2022
Communicating the Importance of Indoor Air Quality to Your Homeowners
Jan 17, 2022
Why You Shouldn’t Pre-Judge Your Contracting Customers
Jan 10, 2022
How to Identify Roles and Create Operational Frameworks
Jan 03, 2022
Introduction to Contractor University’s New Maintenance Tech Training Course
Dec 20, 2021
Contractor University Interviews: Customer Retention with Nigel Charlton
Dec 13, 2021
Overcoming Shoulder Seasons: Interview with Nigel Charlton
Dec 06, 2021
When to Hire a Sales Manager in Your Contracting Business
Nov 29, 2021
Become a Top Performer with the New Maintenance Tech Training Class
Nov 22, 2021
How to Develop a Marketing Plan for Success in 2022
Nov 15, 2021
2022 Financial Planning for Your Contracting Business
Nov 08, 2021
Company Planning and Goal Setting for 2022
Nov 01, 2021
6 Ways to Maximize Your Contracting Business Sales
Oct 25, 2021
Time Management Success Principles Pt. 2
Oct 18, 2021
Time Management Success Principles Pt. 1
Oct 11, 2021
A Preview of Contractor University’s New Online Sales Class
Oct 04, 2021
How to Create a Morning Routine to Increase Performance
Sep 27, 2021
Success in Contracting with the Prosperity Mindset
Sep 20, 2021
Belief, the Basis of Action in Your Contracting Business
Sep 13, 2021
6 Steps to Solve Challenges, Maximize Profits and Achieve Year-End Goals
Sep 07, 2021
Maximizing the Offseason in Contracting
Aug 30, 2021
The Ultimate Customer Experience This Summer and Beyond
Aug 23, 2021
Financial Management During Summer’s Chaos
Aug 16, 2021
Driving Peak Season Potential for Your Contracting Business
Aug 09, 2021
How to Develop Your People During the Summer
Aug 02, 2021
The 5 Factors for a Successful Summer and Beyond
Jul 26, 2021
Prioritizing Your Time for High Performance and Productivity
Jul 19, 2021
How to Create a Summer Heat Wave, the ABCs of Sales
Jul 12, 2021
How to Maximize High-Demand Season Opportunities
Jul 05, 2021
Creating an Operating Plan for the Summer Busy Season
Jun 28, 2021
Sales Is Not a Numbers Game
Jun 21, 2021
7 Steps to Phenomenal Customer Service
Jun 14, 2021
Rehashing Leads in the Summer
Jun 07, 2021
Marketing Your Contracting Business in the Peak Season
Jun 01, 2021
How to Streamline the Customer Experience with Schedule Engine
May 24, 2021
Service Tech Training – How to Sell a Service Agreement
May 17, 2021
Service Technician Mindset – EGIA’s New Online Training Course
May 10, 2021
Mechanics of a Contracting Marketing Campaign Pt. 2
May 03, 2021
Mechanics of a Contracting Marketing Campaign Pt. 1
Apr 26, 2021
The Magical Impact of Trust in Your Contracting Business
Apr 19, 2021
Lead with Inspiration. Collaborate with Passion.
Apr 12, 2021
Introduction to EGIA’s New Dispatching Online Training Course
Apr 05, 2021
How to Live Your Destiny By Design, Not Default
Mar 29, 2021
Contractor Coffee Club E009
Mar 22, 2021
How to Align Your Contracting Team for Maximized Performance
Mar 22, 2021
EGIA Contractor University’s New Lead Coordination Online Training Class
Mar 15, 2021
12 Common Weaknesses Of Salespeople
Mar 08, 2021
Increase Your Contracting Income Through Productivity
Mar 01, 2021
How to Improve Your Communication to Better Understand Customers
Feb 22, 2021
Disruptive Innovation in Contracting
Feb 15, 2021
A Preview of EGIA Contractor University’s New HVAC 101 Class
Feb 08, 2021
Why Home Services Techs Fail to Maximize Every Opportunity
Jan 29, 2021
The Trusted Authority Approach in Contracting
Jan 25, 2021
The Evolution of Consumer Purchasing in Contracting
Jan 18, 2021
The Importance of Role-play and Ride Alongs for Tech Development
Jan 11, 2021
Performance and Productivity in Contracting
Jan 04, 2021
How to Attract and Keep Great Salespeople
Dec 21, 2020
How to Balance Business with Health and Longevity
Dec 14, 2020
The 3 Core Components of Your Financial Statements
Dec 07, 2020
The Strategic Rhythm of Your Contracting Company
Nov 30, 2020
The 4 Elements to an Effective Sales Meeting
Nov 23, 2020
The 3 Principles of Top-Performing Companies
Nov 16, 2020
Resourceful Recruiting for Contractors
Nov 09, 2020
Shoulder Season Marketing Pt. 2
Nov 02, 2020
An Interview with Armen Vartanian of Comfort Pros Pt. 2
Oct 26, 2020
Shoulder Season Marketing Pt. 1
Oct 19, 2020
An Interview with Armen Vartanian of Comfort Pros Pt. 1
Oct 12, 2020
Transitioning to the Slow Season
Oct 05, 2020
Developing Your Service Technicians Pt. 2
Sep 28, 2020
Developing Your Service Technicians Pt. 1
Sep 21, 2020
Application Knowledge for Comfort Advisors Pt. 2
Sep 14, 2020
Application Knowledge for Comfort Advisors
Sep 07, 2020
Using Software to Efficiently Manage Inventory
Aug 31, 2020
10 Steps to the Perfect Service Call
Aug 24, 2020
Running a Successful HVAC Company with Ben Carter Pt. 4
Aug 17, 2020
Running a Successful HVAC Company with Ben Carter Pt. 3
Aug 09, 2020
Running a Successful HVAC Company with Ben Carter Pt. 2
Aug 03, 2020
Running a Successful HVAC Company with Ben Carter Pt. 1
Jul 26, 2020
Selling the Value of Maintenance Agreements Pt. 2
Jul 20, 2020
Selling the Value of Maintenance Agreements Pt. 1
Jul 13, 2020
How to Become a Top-Performing Technician
Jul 06, 2020
How to Get More Google Reviews from Customers
Jun 29, 2020
Succeeding in Small Business While Working with Family
Jun 22, 2020