Ignite: Healthcare Marketing Podcast

By Cardinal Digital Marketing

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Category: Marketing

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Subscribers: 8
Reviews: 0
Episodes: 205

Description

Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation’s top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.

Episode Date
#179 - How to Market Oncology Without Scaring Patients Away
Oct 14, 2025
#178 - Inside Scaling Up 2025 and Healthcare Marketing's Next Chapter
Oct 07, 2025
#177 - Performance vs. Brand: Why Healthcare Marketers Need Both to Win
Sep 30, 2025
#176 - Why Healthcare Marketing is Stuck in the Past (And How to Catch Up)
Sep 23, 2025
#175 - Should You Use Reddit for Healthcare Marketing?
Sep 16, 2025
#174 - From 30 to 100 Locations: The Secret to Modern Dental Growth
Sep 09, 2025
#173 - Winning Patients After the Click with Better Landing Pages
Sep 02, 2025
#172 - The Human Side of Martech: Operations, Data, and the Patient Experience
Aug 26, 2025
#171 - Earning the Recommendation: How AI is Reshaping SEO Strategy
Aug 19, 2025
#170 - Healthcare SEO Isn’t Dead (Yet)
Aug 12, 2025
#169 - How Influencer Marketing is Changing Healthcare
Aug 05, 2025
#168 - Why Your Healthcare Paid Social Isn’t Engaging (And How to Fix It)
Jul 29, 2025
#167 - How Earned Media Builds Trust When AI Can’t
Jul 15, 2025
#166 - The Anatomy of a Digital Makeover: Websites, Reviews, & Integration in Healthcare
Jul 08, 2025
#165 - Balancing DTC and Referral Marketing Strategies
Jul 01, 2025
#164 - Meeting Patients Where They Are: Multichannel Strategies for Urgent Care
Jun 24, 2025
#163 - How AI is Rewriting the Hospital Marketing Playbook
Jun 17, 2025
#162 - How to Layer 3P Data and Reach Ideal Patients
Jun 10, 2025
#161 - Scaling Orthopedic Growth One Patient Experience at a Time
Jun 03, 2025
#160 - Reactivate, Retain, Repeat: The Formula for Smarter DSO Growth
May 27, 2025
#159 - How to Build a Brand Patients and Clinicians Love
May 20, 2025
#158 - Creative That Actually Converts: What It Takes to Engage Your Audience
May 13, 2025
#157 - Leveraging CRMs and CDPs for Better Patient Retention
May 06, 2025
#156 - The ‘Platinum Rule’ Every Healthcare Marketer Needs to Hear
Apr 29, 2025
#155 - How to Differentiate Your Brand in a Crowded Market
Apr 22, 2025
#154 - The Halo Effect: How Social Media Can Supercharge Paid Search
Apr 15, 2025
#153 - Service Line Marketing: How to Fill Schedules Not Waitlists with Christus Health
Apr 08, 2025
#152 - Going Beyond PPC to Win Patients
Apr 01, 2025
#151 - How to Turn Leads Into New Patients Like a Pro with Recovery.com and Key Performance Consultants
Mar 25, 2025
#150 - Reaching the Right Patients with 3P Data
Mar 18, 2025
#149 - How to Pick the Perfect Healthcare Marketing Agency
Mar 11, 2025
#148 - The Power of Communications in Veterinary Marketing with MedVet
Mar 04, 2025
#147 - The Performance Creative Playbook for Healthcare Marketers
Feb 25, 2025
#146 - Private Equity’s Impact on Healthcare Marketing with H.I.G Capital
Feb 18, 2025
#145 - Mastering Healthcare Reputation Management with rater8 and OrthoArizona
Feb 11, 2025
#144 - Digital Strategies for Local Healthcare Success with Summit Physical Therapy
Feb 04, 2025
#143 - Transforming Healthcare Marketing with Better BI
Jan 28, 2025
#142 - How to Create a Podcast Listeners Will Love with Practice of the Practice
Jan 21, 2025
#141 - Modernize Your PT Marketing Strategy: From Referrals to Direct Access with Teresa Stockton and Kimberly Valva of U.S. Physical Therapy
Jan 14, 2025
#140 - Top Healthcare Marketing Trends for 2025
Jan 07, 2025
#139 - Executive Outlook on Healthcare Marketing in 2025
Dec 31, 2024
#138 - Navigating Meta’s 2025 Update: What Healthcare Marketers Need to Know
Dec 19, 2024
#137 - Redefining Healthcare Marketing Through Accountability, Agility, and Alignment with Monu Kalsi, Millennium Physician Group
Dec 17, 2024
#136 - How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing
Dec 10, 2024
#135 - Connecting with Multiple Audiences: Empathetic Marketing Strategies for Senior Living with Kristy Ruppe Craddock, Commonwealth Senior Living
Dec 03, 2024
#134 - Driving Smarter Spend Through Marketing Incrementality
Nov 12, 2024
#133 - The Art of Patient Journey Mapping: Creative Strategies for Marketing Success
Nov 05, 2024
#132 - Debunking the Biggest Myths in Healthcare Marketing
Oct 08, 2024
#131 - Media Mix Modeling: The Secret to Smarter Marketing Decisions
Oct 01, 2024
#130 - Real Stories, Real Impact: Embracing Authenticity Healthcare Marketing with Nancy Ryerson of Lantern
Sep 24, 2024
#129 - Mastering Agency Selection: How to Build a Lasting Partnership with Hasan Ramusevic, of Hasan + Shumaker
Sep 17, 2024
#128 - B2B Healthcare Marketing: Leveraging Thought Leadership for Strategic Success with Sentari Minor of evolvedMD
Sep 10, 2024
#127 - From Brand Building to Conversions: How to Craft a Balanced Healthcare Marketing Strategy with Seth Goldberg
Sep 03, 2024
#126 - Healthcare Claims Data: The Secret to Effective Consumer Targeting with Definitive Healthcare
Aug 27, 2024
#125 - Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market with Craig Kartchner of HonorHealth
Aug 20, 2024
#124 - How CRM Software Can Improve Patient Outcomes with Red Spot Interactive
Aug 13, 2024
#123 - Revisiting LSAs for Healthcare: Early Results & Future Trends
Aug 06, 2024
#122 - The Future of HIPAA-Compliant Marketing Analytics with Heap
Jul 30, 2024
#121 - AI-Driven Paid Media Strategies for Healthcare Marketing Success
Jul 16, 2024
#120 - B2B2C Strategies in Healthcare: Winning Employer Clients with CEO of Spark Health Advisors, Lindsey Kratzer
Jul 09, 2024
#119 - The Power of Patient Podcasts in Modern Hospital Marketing with Bonnie Ward, CHI St. Vincent
Jul 02, 2024
#118 - Marketing to the Modern Healthcare Consumer with HCA Healthcare's Andrew Henderson
Jun 25, 2024
#117 - Google's Performance Max: What Healthcare Marketers Need to Know
Jun 18, 2024
#116 - Hopeful Hospice Marketing: Reimagining End-of-Life Care with Alysha Wilkins-Smith, Medical Services of America
Jun 11, 2024
#115 - The Secrets to Building a Successful Healthcare Brand from Kelly Meigs of Tanner Health System
Jun 04, 2024
#114 - The Power of Authenticity in DSO Marketing with Lacie Randall from Specialty Dental Brands
May 28, 2024
#113 - Revolutionizing Patient Care: The Intersection of Marketing and Technology with Ibrahim Albaba, CLS Health
May 14, 2024
#112 - DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients with Melanie Basile
May 07, 2024
#111 - Marketing for Multi-Location Dermatology with Maite Uribe-Echevarria of Sanova Dermatology
Apr 30, 2024
#110 - Converting Leads to Loyal Patients: Strategies for Patient-Centric Healthcare Marketing with Cailean Contini
Apr 23, 2024
#109 - Content Quality Check: The Impact of Google's SEO Spam Update on Healthcare Marketing
Apr 16, 2024
#108 - Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint
Apr 09, 2024
#107 - Optimize Healthcare Marketing: How to Enhance Patient Experience and Drive Appointments with Lyndey Brock of Invoca
Apr 02, 2024
#106 -Attract, Retain, Grow: Strategies for Dental Marketing Success with Industry Expert Jacob DeMorris
Mar 26, 2024
#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy
Mar 19, 2024
#104 - Driving Growth for Dermatology: How to Craft a Winning Marketing Strategy for Your House of Brands with DermCare Management's Steve Estévez
Mar 12, 2024
#103 - Strategic Healthcare SEO in 2024: Improving the Digital Patient Experience
Feb 27, 2024
#102 - Explore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral Healthcare
Feb 13, 2024
#101 - Boost ROI & Patient Trust in 2024: How to Build and Implement a HIPAA-Compliant Tech Stack
Jan 30, 2024
#100 - Innovative Marketing in Addiction Treatment: Insights from BrightView's Kevin Dugan
Jan 16, 2024
#99 - Exploring Scaling Up and The Future of Healthcare Marketing in 2024
Jan 04, 2024
#98 - Driving Remarkable Marketing Results for Advanced Reconstructive Surgery Alliance
Dec 19, 2023
#97 - Unraveling PPC Strategy in Multi-Brand Healthcare: A Peak Dental Case Study
Dec 12, 2023
#96 - Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey
Nov 28, 2023
#95 - Healthcare Marketing Trends in 2024: A Roadmap to Success
Nov 14, 2023
#94 - Unlocking SEO Success: How Google's Evolving SERP is Impacting Healthcare
Nov 07, 2023
#93 - The Secret to Patient Retention: How to Engage and Reactivate Your Patients
Oct 24, 2023
#92 - Mastering the Dental Marketing Maze: Insights from Industry Expert Cindy Berger of Shore Dental Partners
Oct 10, 2023
#91 - Optimizing Your Media Budget: Strategies for Healthcare Groups to Maximize ROI
Sep 26, 2023
#90 - Building Trust and Brand Loyalty in Healthcare: Insights from Vicki Luttrell
Sep 12, 2023
#89 - Overcoming SEO Challenges: Insights for Multi-Location Healthcare Organizations
Aug 29, 2023
#88 - Transforming Behavioral Health and Improve Patient Outcomes with Mark Potter of Mirah
Aug 15, 2023
#87 Future-Proof Your Marketing Strategy: Q3 Planning for Long-Term Success
Aug 01, 2023
#86 - Dominate the SERP: How LSAs Are Transforming Healthcare Marketing
Jul 25, 2023
#85 - Marketing's Role in Orthopedics with Haley Hodgkins of Triumph Orthopedic Partners
Jul 18, 2023
#84 - Balancing Healthcare Marketing & HIPAA Compliance: Insights from Ray Mina of Freshpaint
Jul 12, 2023
#83 - Patient Prism: Revolutionizing Healthcare Through AI and Innovation, with Amol Nirgudkar
Jul 04, 2023
#82 - Healthcare Listing Platforms: Are They Worth the Cost?
Jun 27, 2023
# 81 - Uncovering the Nuances of High Acuity and Low Acuity Healthcare Marketing
Jun 20, 2023
#80 - Unleashing the Power of Call Analytics in Healthcare with Charlie Winn, Chief Revenue Officer at Liine
Jun 06, 2023
#79 - From Screen to Patient: CTV and OTT Advertising in the Healthcare Industry
May 30, 2023
#78 - Patient-Centric Marketing: How to Define and Reach Your Ideal Audience
May 23, 2023
# 77 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 2
May 09, 2023
# 76 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 1
May 02, 2023
#75 - How to Keep the Marketing Engine Running with Paul Sparrow of Chief Outsider
Apr 25, 2023
#74 - Building a Strong Brand: How Lynn Robbins is Guiding Traditions Health’s Marketing Strategy
Apr 18, 2023
#73 - How the FTC’s Recent Rulings Affect Healthcare Marketing
Apr 11, 2023
#72 - Insider Tips for Optimizing Your Healthcare Call Center with Michele Santagata
Apr 04, 2023
#71 - Building Your Analytics Platform in 2023: Essential Tools for Healthcare Marketers
Mar 28, 2023
#70 - Maximize Your Practice Valuation: How to Build A Strong Foundation with Provident Healthcare Partners
Mar 21, 2023
# 69 - Navigating the GA4 Migration: The Future of Healthcare Analytics
Mar 14, 2023
# 68 - ChatGPT and Bard: The Impact of AI Technology on Healthcare SEO
Mar 07, 2023
# 67 - Don’t Turn Your Back on Existing Patients: How to Boost Revenue with Reactivation
Feb 28, 2023
# 66 - Empowering Patients through Education: The Key to Successful Healthcare Marketing with Theresa Porcaro of Pelvic Rehabilitation Medicine
Feb 21, 2023
# 65 - Navigating the Healthcare Landscape: Mapping the Patient Journey
Feb 14, 2023
#64 - Adapting to Google's Push Towards Automation: The Importance of Broad Match
Feb 07, 2023
# 63 -AI and Mental Health: The Future of Care and Treatment featuring Chris Hemphill, Woebot Health
Jan 31, 2023
# 62 - Enhancing Lead Quality in Healthcare: The Google Ads Must-Do's
Jan 24, 2023
#61 - Healthcare Marketing on TikTok: The Future of Patient Engagement
Jan 17, 2023
# 60 - Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal
Jan 10, 2023
# 59 - How to Reach Patients in 2023: Insights from Michele Hart, BostonSight
Jan 03, 2023
Goodbye 2022, Hello 2023
Dec 20, 2022
# 58 - PPC & Google Ads in 2023: The Top Trends Your Healthcare Organization Needs to Know
Dec 13, 2022
# 57 - Top SEO Trends Every Healthcare Organization Needs to Know in 2023
Dec 06, 2022
# 56 - Is SEO Worth It? How to Measure SEO’s Impact on Revenue
Nov 29, 2022
# 55 - Robust Content: How to Improve SEO Rankings and the Patient Experience
Nov 15, 2022
# 54 - Do You Know What Your Patients Want? How to Create a Patient-centric Keyword Strategy
Nov 08, 2022
# 53 - Brand Architecture: Which Strategy is Right for Your MSO?
Nov 01, 2022
# 52 - Google Helpful Content Update: How it Impacts Healthcare
Oct 25, 2022
#51 - Get Ready For 2023: How to Plan Your Digital Marketing Goals
Oct 18, 2022
#50 - Facebook Advertising In Healthcare: Is It Still Worth It?
Oct 11, 2022
#49 - How to Stop Wasting Money on Google Ads
Oct 04, 2022
# 48 - How to Alleviate Staffing Shortages by Leveraging Marketing Technology
Sep 27, 2022
# 47 - Healthcare Recruitment Strategies to Grow Your Provider Pipeline
Sep 20, 2022
# 46 - Demand Capture vs Demand Generation: When to Make the Switch
Sep 13, 2022
# 45 - Healthcare Marketing Analytics: How to Track Growth
Sep 06, 2022
# 44 - How to Navigate Budget Cuts and Economic Uncertainty
Aug 30, 2022
# 43 - Scaling MSOs Post-Acquisition: How to Build A Repeatable Marketing Strategy
Aug 23, 2022
# 42 - De Novo Marketing Strategy to Maximize Profitability on Day One
Aug 16, 2022
#41 - Your First 90 Days: What Healthcare Marketing Leaders Need to Know
Aug 09, 2022
BONUS: Evolving Our Agency With You In Mind
Mar 29, 2022
#40 - The Marriage Between AI and Digital Advertising
Dec 13, 2021
#39 Your Top SEO Questions, Answered
Dec 06, 2021
#38 How to Create Ads That Don’t Suck
Nov 29, 2021
#37 - 5 Keys to Effective Paid Search Strategies That Generate More Patients
Nov 16, 2021
#36 - HIPAA Compliant Marketing with First Party Data
Nov 08, 2021
# 35 - How to Balance UX & SEO in Website Design
Nov 01, 2021
# 34 - How Top-Performing Websites Drive Conversions
Oct 25, 2021
# 33 - 6 SEO Principles That Make It Easy for Healthcare Consumers to Find You
Oct 18, 2021
# 32 - How to Get Patients To Your Door - Developing Your Healthcare Offer
Oct 11, 2021
# 31 - Top Healthcare Marketing Investments and Priorities for 2022
Oct 04, 2021
#30 - Top Challenges Healthcare Marketers Faced in 2021
Sep 27, 2021
# 29 - Healthcare Marketing Trends Continuing in 2022
Sep 20, 2021
# 28 - Personalization in Healthcare Marketing
Sep 13, 2021
# 27 - SEO Best Practices for Merging Websites
Sep 06, 2021
# 26 - How to Build The Perfect Healthcare Marketing Team
Aug 30, 2021
#25 - Top 3 Marketing Mistakes Healthcare Organizations Make
Aug 23, 2021
#24 - Building Patient Pipeline To Replace Referrals
Aug 16, 2021
#23 - How to Create Transformative Patient Experiences
Aug 09, 2021
#22 - The CRO Process: How to Make it Easy for Patients to Convert
Aug 02, 2021
#21 - Build a Foundation for Better Marketing Measurement
Jul 26, 2021
# 20 - How Link Building Can Help You Claim Page One Ranking
Jul 19, 2021
# 19 - Why Being The Best Isn’t Enough: Finding Your USP
Jul 12, 2021
# 18 - AI and The Future of Digital Advertising
Jul 06, 2021
# 17 - How to Create a Marketing Agency RFP
Jun 28, 2021
#16 - Google I/O - Conversational Search
Jun 21, 2021
# 15 - Facebook Ads: Take Your Social Strategy to the Next Level
Jun 14, 2021
#14 - Top 3 Marketing Technologies Every Healthcare Organization Needs
Jun 07, 2021
#13 - Back to Basics: Building Your Healthcare SEO Strategy
May 31, 2021
#12 - The Future of Telehealth: a Hybrid Approach
May 24, 2021
#11 - Introduction to CRO: How Understanding Human Behavior Can Improve Conversion Rates
May 17, 2021
#10 - Call Analytics: Listen to Your Patients to Improve Conversions
May 10, 2021
# 9 - How Consumer Search Behavior is Evolving
May 03, 2021
#8 - Why You Can’t Neglect Your Digital Reputation
Apr 26, 2021
# 7 - 2021 Google Ads Update: Say Goodbye to Broad Match Modifiers
Apr 19, 2021
#6 - The State of Healthcare Marketing in 2021
Apr 13, 2021
#5 - Google Plans Big Moves in 2021: Are You Ready?
Apr 05, 2021
#4 - How To Dominate Google With PPC + SEO
Mar 29, 2021
#3 - Are Your Facebook Ad Campaigns Ready for iOS14?
Mar 22, 2021
#2 - The Rise of Digital in Healthcare Marketing
Mar 15, 2021
#1 - Healthcare Marketing Insights from Cardinal’s Experts
Mar 10, 2021
How Amy Marshall, Director of Business Development at Ohio Health, details how digital & traditional marketing combined with boots on the ground has helped ignite growth in their partner network
Aug 07, 2020
How Paul Gross, CMO of National Vision, used digital marketing to spread awareness and increase patient acquisition for their optical retail locations
Jul 28, 2020
How Matt Kelly, Salesforce Health & Life Sciences Account Executive, is Helping Medical Practices Grow with Innovative Marketing Technology
Jul 10, 2020
How Kurt Lee Hurley, CMO of American Family Care, is growing his urgent care group by implementing multi-local marketing best practices.
May 12, 2020
How Cody Lee, Vice President at Summit Partners, is scaling healthcare groups with effective marketing tactics deployed quickly & effectively
Apr 22, 2020
How Leslie Gibbs is growing Modern Vascular in a big way in her first 75 days by identifying gaps in lead generation
Mar 17, 2020
How Hernando Ruiz-Jimenez is growing New York Presbyterian Hospital by building a comprehensive technology infrastructure and layering on advanced marketing strategies
Mar 04, 2020
How Chryssa Rich, Director of Marketing for Primary Health Medical Group, is staying ahead of the new competition in her market
Jan 03, 2020
How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience
Dec 17, 2019
How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team
Mar 29, 2019
How Ben Goodman, VP of Marketing for Carespot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations
Nov 12, 2018
How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor
Nov 07, 2018
How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI
Oct 11, 2018
How Brandon Rhoten, Chief Marketing Officer of Potbelly Sandwhich Works is growing awareness through groundbreaking digital marketing strategies
Jul 30, 2018
How Brittaney Bethea is helping the Morehouse School of Medicine Grow It's Local Awareness
Jul 03, 2018
How Jordan Silton is Growing Huge Websites Like Apartments.com Through Innovative SEO Tactics
Jun 14, 2018
How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation
Apr 23, 2018
How Matt Gove, Chief Consumer Officer of Piedmont Healthcare, is using innovation in healthcare marketing to continue to increase patient volume in a big way
Mar 20, 2018
How Caprice Young, CEO of Magnolia Public Schools, Is Creating The Next Generation Of Brilliant Minds
Mar 14, 2018
Rob Crews on what it takes to become CMO of a major brand like Church's Chicken
Mar 02, 2018
Macallan Scotch Whisky Marketing Director Glen Gribbon On How He is Increasing Market Share Across the Globe
Jan 18, 2018
Kim Jensen-Pitts On How She Grew McDonald's, Cracker Barrel, and Taco Mac
Jan 16, 2018
King of Pops CEO, Steven Carse, On How He Went From Being Laid Off to Selling 3 Million Popsicles a Year
Jan 08, 2018
Ed Higdon, CEO of Lift361 On How The Retail Industry Is Going To Change In A Big Way
Dec 29, 2017