Listen to a podcast, please open Podcast Republic app. Available on Google Play Store and Apple App Store.
Episode | Date |
---|---|
#179 - How to Market Oncology Without Scaring Patients Away
|
Oct 14, 2025 |
#178 - Inside Scaling Up 2025 and Healthcare Marketing's Next Chapter
|
Oct 07, 2025 |
#177 - Performance vs. Brand: Why Healthcare Marketers Need Both to Win
|
Sep 30, 2025 |
#176 - Why Healthcare Marketing is Stuck in the Past (And How to Catch Up)
|
Sep 23, 2025 |
#175 - Should You Use Reddit for Healthcare Marketing?
|
Sep 16, 2025 |
#174 - From 30 to 100 Locations: The Secret to Modern Dental Growth
|
Sep 09, 2025 |
#173 - Winning Patients After the Click with Better Landing Pages
|
Sep 02, 2025 |
#172 - The Human Side of Martech: Operations, Data, and the Patient Experience
|
Aug 26, 2025 |
#171 - Earning the Recommendation: How AI is Reshaping SEO Strategy
|
Aug 19, 2025 |
#170 - Healthcare SEO Isn’t Dead (Yet)
|
Aug 12, 2025 |
#169 - How Influencer Marketing is Changing Healthcare
|
Aug 05, 2025 |
#168 - Why Your Healthcare Paid Social Isn’t Engaging (And How to Fix It)
|
Jul 29, 2025 |
#167 - How Earned Media Builds Trust When AI Can’t
|
Jul 15, 2025 |
#166 - The Anatomy of a Digital Makeover: Websites, Reviews, & Integration in Healthcare
|
Jul 08, 2025 |
#165 - Balancing DTC and Referral Marketing Strategies
|
Jul 01, 2025 |
#164 - Meeting Patients Where They Are: Multichannel Strategies for Urgent Care
|
Jun 24, 2025 |
#163 - How AI is Rewriting the Hospital Marketing Playbook
|
Jun 17, 2025 |
#162 - How to Layer 3P Data and Reach Ideal Patients
|
Jun 10, 2025 |
#161 - Scaling Orthopedic Growth One Patient Experience at a Time
|
Jun 03, 2025 |
#160 - Reactivate, Retain, Repeat: The Formula for Smarter DSO Growth
|
May 27, 2025 |
#159 - How to Build a Brand Patients and Clinicians Love
|
May 20, 2025 |
#158 - Creative That Actually Converts: What It Takes to Engage Your Audience
|
May 13, 2025 |
#157 - Leveraging CRMs and CDPs for Better Patient Retention
|
May 06, 2025 |
#156 - The ‘Platinum Rule’ Every Healthcare Marketer Needs to Hear
|
Apr 29, 2025 |
#155 - How to Differentiate Your Brand in a Crowded Market
|
Apr 22, 2025 |
#154 - The Halo Effect: How Social Media Can Supercharge Paid Search
|
Apr 15, 2025 |
#153 - Service Line Marketing: How to Fill Schedules Not Waitlists with Christus Health
|
Apr 08, 2025 |
#152 - Going Beyond PPC to Win Patients
|
Apr 01, 2025 |
#151 - How to Turn Leads Into New Patients Like a Pro with Recovery.com and Key Performance Consultants
|
Mar 25, 2025 |
#150 - Reaching the Right Patients with 3P Data
|
Mar 18, 2025 |
#149 - How to Pick the Perfect Healthcare Marketing Agency
|
Mar 11, 2025 |
#148 - The Power of Communications in Veterinary Marketing with MedVet
|
Mar 04, 2025 |
#147 - The Performance Creative Playbook for Healthcare Marketers
|
Feb 25, 2025 |
#146 - Private Equity’s Impact on Healthcare Marketing with H.I.G Capital
|
Feb 18, 2025 |
#145 - Mastering Healthcare Reputation Management with rater8 and OrthoArizona
|
Feb 11, 2025 |
#144 - Digital Strategies for Local Healthcare Success with Summit Physical Therapy
|
Feb 04, 2025 |
#143 - Transforming Healthcare Marketing with Better BI
|
Jan 28, 2025 |
#142 - How to Create a Podcast Listeners Will Love with Practice of the Practice
|
Jan 21, 2025 |
#141 - Modernize Your PT Marketing Strategy: From Referrals to Direct Access with Teresa Stockton and Kimberly Valva of U.S. Physical Therapy
|
Jan 14, 2025 |
#140 - Top Healthcare Marketing Trends for 2025
|
Jan 07, 2025 |
#139 - Executive Outlook on Healthcare Marketing in 2025
|
Dec 31, 2024 |
#138 - Navigating Meta’s 2025 Update: What Healthcare Marketers Need to Know
|
Dec 19, 2024 |
#137 - Redefining Healthcare Marketing Through Accountability, Agility, and Alignment with Monu Kalsi, Millennium Physician Group
|
Dec 17, 2024 |
#136 - How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing
|
Dec 10, 2024 |
#135 - Connecting with Multiple Audiences: Empathetic Marketing Strategies for Senior Living with Kristy Ruppe Craddock, Commonwealth Senior Living
|
Dec 03, 2024 |
#134 - Driving Smarter Spend Through Marketing Incrementality
|
Nov 12, 2024 |
#133 - The Art of Patient Journey Mapping: Creative Strategies for Marketing Success
|
Nov 05, 2024 |
#132 - Debunking the Biggest Myths in Healthcare Marketing
|
Oct 08, 2024 |
#131 - Media Mix Modeling: The Secret to Smarter Marketing Decisions
|
Oct 01, 2024 |
#130 - Real Stories, Real Impact: Embracing Authenticity Healthcare Marketing with Nancy Ryerson of Lantern
|
Sep 24, 2024 |
#129 - Mastering Agency Selection: How to Build a Lasting Partnership with Hasan Ramusevic, of Hasan + Shumaker
|
Sep 17, 2024 |
#128 - B2B Healthcare Marketing: Leveraging Thought Leadership for Strategic Success with Sentari Minor of evolvedMD
|
Sep 10, 2024 |
#127 - From Brand Building to Conversions: How to Craft a Balanced Healthcare Marketing Strategy with Seth Goldberg
|
Sep 03, 2024 |
#126 - Healthcare Claims Data: The Secret to Effective Consumer Targeting with Definitive Healthcare
|
Aug 27, 2024 |
#125 - Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market with Craig Kartchner of HonorHealth
|
Aug 20, 2024 |
#124 - How CRM Software Can Improve Patient Outcomes with Red Spot Interactive
|
Aug 13, 2024 |
#123 - Revisiting LSAs for Healthcare: Early Results & Future Trends
|
Aug 06, 2024 |
#122 - The Future of HIPAA-Compliant Marketing Analytics with Heap
|
Jul 30, 2024 |
#121 - AI-Driven Paid Media Strategies for Healthcare Marketing Success
|
Jul 16, 2024 |
#120 - B2B2C Strategies in Healthcare: Winning Employer Clients with CEO of Spark Health Advisors, Lindsey Kratzer
|
Jul 09, 2024 |
#119 - The Power of Patient Podcasts in Modern Hospital Marketing with Bonnie Ward, CHI St. Vincent
|
Jul 02, 2024 |
#118 - Marketing to the Modern Healthcare Consumer with HCA Healthcare's Andrew Henderson
|
Jun 25, 2024 |
#117 - Google's Performance Max: What Healthcare Marketers Need to Know
|
Jun 18, 2024 |
#116 - Hopeful Hospice Marketing: Reimagining End-of-Life Care with Alysha Wilkins-Smith, Medical Services of America
|
Jun 11, 2024 |
#115 - The Secrets to Building a Successful Healthcare Brand from Kelly Meigs of Tanner Health System
|
Jun 04, 2024 |
#114 - The Power of Authenticity in DSO Marketing with Lacie Randall from Specialty Dental Brands
|
May 28, 2024 |
#113 - Revolutionizing Patient Care: The Intersection of Marketing and Technology with Ibrahim Albaba, CLS Health
|
May 14, 2024 |
#112 - DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients with Melanie Basile
|
May 07, 2024 |
#111 - Marketing for Multi-Location Dermatology with Maite Uribe-Echevarria of Sanova Dermatology
|
Apr 30, 2024 |
#110 - Converting Leads to Loyal Patients: Strategies for Patient-Centric Healthcare Marketing with Cailean Contini
|
Apr 23, 2024 |
#109 - Content Quality Check: The Impact of Google's SEO Spam Update on Healthcare Marketing
|
Apr 16, 2024 |
#108 - Decoding the HHS Bulletin: Navigating HIPAA Compliance in Healthcare Marketing with Ray Mina of Freshpaint
|
Apr 09, 2024 |
#107 - Optimize Healthcare Marketing: How to Enhance Patient Experience and Drive Appointments with Lyndey Brock of Invoca
|
Apr 02, 2024 |
#106 -Attract, Retain, Grow: Strategies for Dental Marketing Success with Industry Expert Jacob DeMorris
|
Mar 26, 2024 |
#105 - Strategic Storytelling: Video's Role in a Full-Funnel Healthcare Marketing Strategy
|
Mar 19, 2024 |
#104 - Driving Growth for Dermatology: How to Craft a Winning Marketing Strategy for Your House of Brands with DermCare Management's Steve Estévez
|
Mar 12, 2024 |
#103 - Strategic Healthcare SEO in 2024: Improving the Digital Patient Experience
|
Feb 27, 2024 |
#102 - Explore the Digital Landscape of Behavioral Health with Joe Crosby of Odyssey Behavioral Healthcare
|
Feb 13, 2024 |
#101 - Boost ROI & Patient Trust in 2024: How to Build and Implement a HIPAA-Compliant Tech Stack
|
Jan 30, 2024 |
#100 - Innovative Marketing in Addiction Treatment: Insights from BrightView's Kevin Dugan
|
Jan 16, 2024 |
#99 - Exploring Scaling Up and The Future of Healthcare Marketing in 2024
|
Jan 04, 2024 |
#98 - Driving Remarkable Marketing Results for Advanced Reconstructive Surgery Alliance
|
Dec 19, 2023 |
#97 - Unraveling PPC Strategy in Multi-Brand Healthcare: A Peak Dental Case Study
|
Dec 12, 2023 |
#96 - Full-Funnel Healthcare Marketing: How to Engage Patients at Every Step of Their Journey
|
Nov 28, 2023 |
#95 - Healthcare Marketing Trends in 2024: A Roadmap to Success
|
Nov 14, 2023 |
#94 - Unlocking SEO Success: How Google's Evolving SERP is Impacting Healthcare
|
Nov 07, 2023 |
#93 - The Secret to Patient Retention: How to Engage and Reactivate Your Patients
|
Oct 24, 2023 |
#92 - Mastering the Dental Marketing Maze: Insights from Industry Expert Cindy Berger of Shore Dental Partners
|
Oct 10, 2023 |
#91 - Optimizing Your Media Budget: Strategies for Healthcare Groups to Maximize ROI
|
Sep 26, 2023 |
#90 - Building Trust and Brand Loyalty in Healthcare: Insights from Vicki Luttrell
|
Sep 12, 2023 |
#89 - Overcoming SEO Challenges: Insights for Multi-Location Healthcare Organizations
|
Aug 29, 2023 |
#88 - Transforming Behavioral Health and Improve Patient Outcomes with Mark Potter of Mirah
|
Aug 15, 2023 |
#87 Future-Proof Your Marketing Strategy: Q3 Planning for Long-Term Success
|
Aug 01, 2023 |
#86 - Dominate the SERP: How LSAs Are Transforming Healthcare Marketing
|
Jul 25, 2023 |
#85 - Marketing's Role in Orthopedics with Haley Hodgkins of Triumph Orthopedic Partners
|
Jul 18, 2023 |
#84 - Balancing Healthcare Marketing & HIPAA Compliance: Insights from Ray Mina of Freshpaint
|
Jul 12, 2023 |
#83 - Patient Prism: Revolutionizing Healthcare Through AI and Innovation, with Amol Nirgudkar
|
Jul 04, 2023 |
#82 - Healthcare Listing Platforms: Are They Worth the Cost?
|
Jun 27, 2023 |
# 81 - Uncovering the Nuances of High Acuity and Low Acuity Healthcare Marketing
|
Jun 20, 2023 |
#80 - Unleashing the Power of Call Analytics in Healthcare with Charlie Winn, Chief Revenue Officer at Liine
|
Jun 06, 2023 |
#79 - From Screen to Patient: CTV and OTT Advertising in the Healthcare Industry
|
May 30, 2023 |
#78 - Patient-Centric Marketing: How to Define and Reach Your Ideal Audience
|
May 23, 2023 |
# 77 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 2
|
May 09, 2023 |
# 76 - Deep Dive into Behavioral Health Marketing: A Look At Industry Trends and Strategies Part 1
|
May 02, 2023 |
#75 - How to Keep the Marketing Engine Running with Paul Sparrow of Chief Outsider
|
Apr 25, 2023 |
#74 - Building a Strong Brand: How Lynn Robbins is Guiding Traditions Health’s Marketing Strategy
|
Apr 18, 2023 |
#73 - How the FTC’s Recent Rulings Affect Healthcare Marketing
|
Apr 11, 2023 |
#72 - Insider Tips for Optimizing Your Healthcare Call Center with Michele Santagata
|
Apr 04, 2023 |
#71 - Building Your Analytics Platform in 2023: Essential Tools for Healthcare Marketers
|
Mar 28, 2023 |
#70 - Maximize Your Practice Valuation: How to Build A Strong Foundation with Provident Healthcare Partners
|
Mar 21, 2023 |
# 69 - Navigating the GA4 Migration: The Future of Healthcare Analytics
|
Mar 14, 2023 |
# 68 - ChatGPT and Bard: The Impact of AI Technology on Healthcare SEO
|
Mar 07, 2023 |
# 67 - Don’t Turn Your Back on Existing Patients: How to Boost Revenue with Reactivation
|
Feb 28, 2023 |
# 66 - Empowering Patients through Education: The Key to Successful Healthcare Marketing with Theresa Porcaro of Pelvic Rehabilitation Medicine
|
Feb 21, 2023 |
# 65 - Navigating the Healthcare Landscape: Mapping the Patient Journey
|
Feb 14, 2023 |
#64 - Adapting to Google's Push Towards Automation: The Importance of Broad Match
|
Feb 07, 2023 |
# 63 -AI and Mental Health: The Future of Care and Treatment featuring Chris Hemphill, Woebot Health
|
Jan 31, 2023 |
# 62 - Enhancing Lead Quality in Healthcare: The Google Ads Must-Do's
|
Jan 24, 2023 |
#61 - Healthcare Marketing on TikTok: The Future of Patient Engagement
|
Jan 17, 2023 |
# 60 - Balancing Volume & CPA Priorities: The Dangers of Focusing on One Goal
|
Jan 10, 2023 |
# 59 - How to Reach Patients in 2023: Insights from Michele Hart, BostonSight
|
Jan 03, 2023 |
Goodbye 2022, Hello 2023
|
Dec 20, 2022 |
# 58 - PPC & Google Ads in 2023: The Top Trends Your Healthcare Organization Needs to Know
|
Dec 13, 2022 |
# 57 - Top SEO Trends Every Healthcare Organization Needs to Know in 2023
|
Dec 06, 2022 |
# 56 - Is SEO Worth It? How to Measure SEO’s Impact on Revenue
|
Nov 29, 2022 |
# 55 - Robust Content: How to Improve SEO Rankings and the Patient Experience
|
Nov 15, 2022 |
# 54 - Do You Know What Your Patients Want? How to Create a Patient-centric Keyword Strategy
|
Nov 08, 2022 |
# 53 - Brand Architecture: Which Strategy is Right for Your MSO?
|
Nov 01, 2022 |
# 52 - Google Helpful Content Update: How it Impacts Healthcare
|
Oct 25, 2022 |
#51 - Get Ready For 2023: How to Plan Your Digital Marketing Goals
|
Oct 18, 2022 |
#50 - Facebook Advertising In Healthcare: Is It Still Worth It?
|
Oct 11, 2022 |
#49 - How to Stop Wasting Money on Google Ads
|
Oct 04, 2022 |
# 48 - How to Alleviate Staffing Shortages by Leveraging Marketing Technology
|
Sep 27, 2022 |
# 47 - Healthcare Recruitment Strategies to Grow Your Provider Pipeline
|
Sep 20, 2022 |
# 46 - Demand Capture vs Demand Generation: When to Make the Switch
|
Sep 13, 2022 |
# 45 - Healthcare Marketing Analytics: How to Track Growth
|
Sep 06, 2022 |
# 44 - How to Navigate Budget Cuts and Economic Uncertainty
|
Aug 30, 2022 |
# 43 - Scaling MSOs Post-Acquisition: How to Build A Repeatable Marketing Strategy
|
Aug 23, 2022 |
# 42 - De Novo Marketing Strategy to Maximize Profitability on Day One
|
Aug 16, 2022 |
#41 - Your First 90 Days: What Healthcare Marketing Leaders Need to Know
|
Aug 09, 2022 |
BONUS: Evolving Our Agency With You In Mind
|
Mar 29, 2022 |
#40 - The Marriage Between AI and Digital Advertising
|
Dec 13, 2021 |
#39 Your Top SEO Questions, Answered
|
Dec 06, 2021 |
#38 How to Create Ads That Don’t Suck
|
Nov 29, 2021 |
#37 - 5 Keys to Effective Paid Search Strategies That Generate More Patients
|
Nov 16, 2021 |
#36 - HIPAA Compliant Marketing with First Party Data
|
Nov 08, 2021 |
# 35 - How to Balance UX & SEO in Website Design
|
Nov 01, 2021 |
# 34 - How Top-Performing Websites Drive Conversions
|
Oct 25, 2021 |
# 33 - 6 SEO Principles That Make It Easy for Healthcare Consumers to Find You
|
Oct 18, 2021 |
# 32 - How to Get Patients To Your Door - Developing Your Healthcare Offer
|
Oct 11, 2021 |
# 31 - Top Healthcare Marketing Investments and Priorities for 2022
|
Oct 04, 2021 |
#30 - Top Challenges Healthcare Marketers Faced in 2021
|
Sep 27, 2021 |
# 29 - Healthcare Marketing Trends Continuing in 2022
|
Sep 20, 2021 |
# 28 - Personalization in Healthcare Marketing
|
Sep 13, 2021 |
# 27 - SEO Best Practices for Merging Websites
|
Sep 06, 2021 |
# 26 - How to Build The Perfect Healthcare Marketing Team
|
Aug 30, 2021 |
#25 - Top 3 Marketing Mistakes Healthcare Organizations Make
|
Aug 23, 2021 |
#24 - Building Patient Pipeline To Replace Referrals
|
Aug 16, 2021 |
#23 - How to Create Transformative Patient Experiences
|
Aug 09, 2021 |
#22 - The CRO Process: How to Make it Easy for Patients to Convert
|
Aug 02, 2021 |
#21 - Build a Foundation for Better Marketing Measurement
|
Jul 26, 2021 |
# 20 - How Link Building Can Help You Claim Page One Ranking
|
Jul 19, 2021 |
# 19 - Why Being The Best Isn’t Enough: Finding Your USP
|
Jul 12, 2021 |
# 18 - AI and The Future of Digital Advertising
|
Jul 06, 2021 |
# 17 - How to Create a Marketing Agency RFP
|
Jun 28, 2021 |
#16 - Google I/O - Conversational Search
|
Jun 21, 2021 |
# 15 - Facebook Ads: Take Your Social Strategy to the Next Level
|
Jun 14, 2021 |
#14 - Top 3 Marketing Technologies Every Healthcare Organization Needs
|
Jun 07, 2021 |
#13 - Back to Basics: Building Your Healthcare SEO Strategy
|
May 31, 2021 |
#12 - The Future of Telehealth: a Hybrid Approach
|
May 24, 2021 |
#11 - Introduction to CRO: How Understanding Human Behavior Can Improve Conversion Rates
|
May 17, 2021 |
#10 - Call Analytics: Listen to Your Patients to Improve Conversions
|
May 10, 2021 |
# 9 - How Consumer Search Behavior is Evolving
|
May 03, 2021 |
#8 - Why You Can’t Neglect Your Digital Reputation
|
Apr 26, 2021 |
# 7 - 2021 Google Ads Update: Say Goodbye to Broad Match Modifiers
|
Apr 19, 2021 |
#6 - The State of Healthcare Marketing in 2021
|
Apr 13, 2021 |
#5 - Google Plans Big Moves in 2021: Are You Ready?
|
Apr 05, 2021 |
#4 - How To Dominate Google With PPC + SEO
|
Mar 29, 2021 |
#3 - Are Your Facebook Ad Campaigns Ready for iOS14?
|
Mar 22, 2021 |
#2 - The Rise of Digital in Healthcare Marketing
|
Mar 15, 2021 |
#1 - Healthcare Marketing Insights from Cardinal’s Experts
|
Mar 10, 2021 |
How Amy Marshall, Director of Business Development at Ohio Health, details how digital & traditional marketing combined with boots on the ground has helped ignite growth in their partner network
|
Aug 07, 2020 |
How Paul Gross, CMO of National Vision, used digital marketing to spread awareness and increase patient acquisition for their optical retail locations
|
Jul 28, 2020 |
How Matt Kelly, Salesforce Health & Life Sciences Account Executive, is Helping Medical Practices Grow with Innovative Marketing Technology
|
Jul 10, 2020 |
How Kurt Lee Hurley, CMO of American Family Care, is growing his urgent care group by implementing multi-local marketing best practices.
|
May 12, 2020 |
How Cody Lee, Vice President at Summit Partners, is scaling healthcare groups with effective marketing tactics deployed quickly & effectively
|
Apr 22, 2020 |
How Leslie Gibbs is growing Modern Vascular in a big way in her first 75 days by identifying gaps in lead generation
|
Mar 17, 2020 |
How Hernando Ruiz-Jimenez is growing New York Presbyterian Hospital by building a comprehensive technology infrastructure and layering on advanced marketing strategies
|
Mar 04, 2020 |
How Chryssa Rich, Director of Marketing for Primary Health Medical Group, is staying ahead of the new competition in her market
|
Jan 03, 2020 |
How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience
|
Dec 17, 2019 |
How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team
|
Mar 29, 2019 |
How Ben Goodman, VP of Marketing for Carespot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations
|
Nov 12, 2018 |
How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor
|
Nov 07, 2018 |
How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI
|
Oct 11, 2018 |
How Brandon Rhoten, Chief Marketing Officer of Potbelly Sandwhich Works is growing awareness through groundbreaking digital marketing strategies
|
Jul 30, 2018 |
How Brittaney Bethea is helping the Morehouse School of Medicine Grow It's Local Awareness
|
Jul 03, 2018 |
How Jordan Silton is Growing Huge Websites Like Apartments.com Through Innovative SEO Tactics
|
Jun 14, 2018 |
How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation
|
Apr 23, 2018 |
How Matt Gove, Chief Consumer Officer of Piedmont Healthcare, is using innovation in healthcare marketing to continue to increase patient volume in a big way
|
Mar 20, 2018 |
How Caprice Young, CEO of Magnolia Public Schools, Is Creating The Next Generation Of Brilliant Minds
|
Mar 14, 2018 |
Rob Crews on what it takes to become CMO of a major brand like Church's Chicken
|
Mar 02, 2018 |
Macallan Scotch Whisky Marketing Director Glen Gribbon On How He is Increasing Market Share Across the Globe
|
Jan 18, 2018 |
Kim Jensen-Pitts On How She Grew McDonald's, Cracker Barrel, and Taco Mac
|
Jan 16, 2018 |
King of Pops CEO, Steven Carse, On How He Went From Being Laid Off to Selling 3 Million Popsicles a Year
|
Jan 08, 2018 |
Ed Higdon, CEO of Lift361 On How The Retail Industry Is Going To Change In A Big Way
|
Dec 29, 2017 |