The Business of Authority

By Jonathan Stark and Rochelle Moulton

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Category: Entrepreneurship

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Episodes: 327

Description

How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.

Episode Date
It’s A Wrap
Apr 22, 2024
April Dunford - Obviously Awesome REPLAY
Apr 15, 2024
The Passion Economy with Adam Davidson REPLAY
Apr 08, 2024
In Defense of Repetition
Apr 01, 2024
Genius Zone vs. Productivity
Mar 25, 2024
The Pros And Cons of An Application Process
Mar 18, 2024
Are You Too Cheap To Trust?
Mar 11, 2024
The Books That Changed Us
Mar 04, 2024
BizDev Systems For Soloists
Feb 26, 2024
You Hit The Finish Line. Now What?
Feb 19, 2024
The 5 Things That Happen Right After You Specialize with David C. Baker
Feb 12, 2024
Experimenting for Fun + Profit
Feb 05, 2024
Curating Your Learning Habit
Jan 29, 2024
Clearing The Decks (To Build Something New)
Jan 22, 2024
How To Launch Something Different
Jan 15, 2024
How To Name Your Baby
Jan 08, 2024
Kicking Off 2024
Jan 01, 2024
Is Work Life Balance A Myth?
Dec 11, 2023
Planning Your Bets For Next Year
Dec 04, 2023
Changing Your Perception of Risk
Nov 27, 2023
Interesting Ways To Monetize Your Expertise
Nov 20, 2023
What To Do When The Rules Change
Nov 13, 2023
Can You Re-train Clients?
Nov 06, 2023
The “Secret” Benefit of Podcasting
Oct 30, 2023
Ask Us Anything 6
Oct 23, 2023
How Much Is Enough?
Oct 16, 2023
Luck vs. Skill
Oct 09, 2023
Making Better Decisions with Annie Duke
Oct 02, 2023
Why ‘Those Who Can’t Do Teach’ is BS
Sep 25, 2023
Do You Need To Escape Your Business?
Sep 18, 2023
Time Management For Soloists
Sep 11, 2023
The Hidden Cost Of Delegation
Sep 04, 2023
The 100-Day Sprint
Aug 28, 2023
Creativity Can Get Messy
Aug 21, 2023
Why Your Pitches Aren’t Landing
Aug 14, 2023
Perspective Meets Mindset
Aug 07, 2023
Building A Business Around Your Genius
Jul 31, 2023
Why Wouldn’t You Hire Help?
Jul 24, 2023
The Mid-Year Assessment
Jul 17, 2023
Riding The AI Wave
Jul 10, 2023
Knowing When To Quit
Jun 26, 2023
Deciding To Be The Best In The World
Jun 19, 2023
The Song Of Significance with Seth Godin
Jun 12, 2023
How To Design Guarantees For Your Work + Products
Jun 05, 2023
Sales Pages 101
May 22, 2023
Tactical Creativity
May 15, 2023
Productivity vs. Creativity For Soloists
May 08, 2023
Specialist vs. Generalist
May 01, 2023
Niching Into Specific vs. Small Targets
Apr 24, 2023
Considering Cold Outreach?
Apr 17, 2023
Chat GPT For Authority
Apr 10, 2023
Do You REALLY Have Competition?
Apr 03, 2023
Book Series: Choosing Your Best Editor
Mar 27, 2023
When Clients Aren’t Spending
Mar 20, 2023
How To Think About Your Time
Mar 13, 2023
Do Authorities Have To Write?
Mar 06, 2023
Pivoting After A Layoff
Feb 27, 2023
Reaching Soloist Nirvana: Exploring The Five Mindsets for Success
Feb 20, 2023
Positioning: The Numbers
Feb 13, 2023
Why Your Stuff Isn’t Selling
Feb 06, 2023
Choosing Your Growth Path
Jan 30, 2023
Growing Your Authority Circle
Jan 23, 2023
Choosing Your Top Priorities
Jan 16, 2023
The Care And Feeding Of Your Authority Business
Jan 09, 2023
Kick-off 2023
Jan 02, 2023
BONUS Clips from Episode 211: Systems, Habits and Creating Time
Dec 26, 2022
BONUS Clips from Episode 219: Time ≠ Money
Dec 19, 2022
Consulting vs. Coaching
Dec 12, 2022
Predictions for 2023
Dec 05, 2022
Behind The Scenes Of Daily Publishing
Nov 28, 2022
What (Not) To Talk About
Nov 21, 2022
Re-Evaluating Leverage
Nov 14, 2022
Packaging Your Expertise Differently
Nov 07, 2022
The Anti-Vanity Metric
Oct 31, 2022
Making Learning on The Client’s Dime Ethical
Oct 24, 2022
The Services Buying Journey
Oct 17, 2022
Dreams Of The Soloist
Oct 10, 2022
Be A Contributor, Not A Guru
Oct 03, 2022
Fighting The Busy-ness Monster
Sep 26, 2022
Hiring Employees Is Not The Holy Grail
Sep 19, 2022
Making Email Work For You
Sep 12, 2022
Clients For Life?
Sep 05, 2022
Leveraging Your IP with Erin Austin
Aug 29, 2022
What Are The Odds Of Success As An Authority?
Aug 22, 2022
Why Editing = Thinking
Aug 15, 2022
You SHOULD Listen To This Episode
Aug 08, 2022
Working Out Your Business Model
Aug 01, 2022
Your Summer 20
Jul 25, 2022
When Your Partner Is Not On The Same Page
Jul 18, 2022
Clients Are Not Your Boss
Jul 11, 2022
How To Conference
Jul 04, 2022
The Economy: What To Do Now
Jun 27, 2022
How To Conduct A “Listening Tour”
Jun 20, 2022
Dealing With Critics
Jun 13, 2022
How We Roll
Jun 06, 2022
Why You Want To Create First
May 30, 2022
Using Today’s Profits For Tomorrow’s Legacy with Erica Goode
May 23, 2022
Is Hourly Billing Really Nuts?
May 16, 2022
Financial Checkup Time
May 09, 2022
Building Your Best Course
May 02, 2022
Are You Overdelivering?
Apr 25, 2022
Bad Grammar—Should You Bend The Rules?
Apr 18, 2022
When It’s Time To Un-Stick Yourself
Apr 11, 2022
When Your Book Is Last
Apr 04, 2022
Get Different with Mike Michalowicz
Mar 28, 2022
Ask Us Anything 5
Mar 21, 2022
The Dark Side Of Referrals
Mar 14, 2022
Does Appearance Matter?
Mar 07, 2022
Time ≠ Money
Feb 28, 2022
Why You Don’t Have Imposter Syndrome
Feb 21, 2022
Trusting Your Voice
Feb 14, 2022
Breaking Rules
Feb 07, 2022
Profit With Purpose
Jan 31, 2022
Experimenting for Fun and Profit
Jan 24, 2022
Systems Gravitational Pull
Jan 17, 2022
Kicking Off 2022
Jan 10, 2022
Systems, Habits and Creating Time
Jan 03, 2022
Predictions for 2022
Dec 13, 2021
Selling Results
Dec 06, 2021
Productized Services
Nov 29, 2021
Overcoming Set Points and Plateaus
Nov 22, 2021
Book Publishing Listener Q&A
Nov 15, 2021
The Authority Code
Nov 08, 2021
Profit Matters
Nov 01, 2021
Leveling Up Your Systems
Oct 25, 2021
Designing Your Authority Circle
Oct 18, 2021
Sales Meeting = Sample Engagement
Oct 11, 2021
Guest Highlights From 200 Episodes
Oct 04, 2021
Eliminating Friction
Sep 27, 2021
Setting Your Own Agenda
Sep 20, 2021
Are You Feeling Lucky?
Sep 13, 2021
Making Your Email Newsletters Relatable with John Dick
Sep 06, 2021
Zero To One
Aug 30, 2021
Monetizing Your Positioning
Aug 23, 2021
Patterns Of Authority
Aug 16, 2021
Do You Need An Exit Plan?
Aug 09, 2021
The Post-COVID Reckoning
Aug 02, 2021
Avoiding An Expiration Date
Jul 26, 2021
Addicted To Being Busy
Jul 19, 2021
Engineering Confidence
Jul 12, 2021
Battling Invisible Risk
Jul 05, 2021
Everything You Want To Know About Retainers
Jun 28, 2021
Ask Us Anything 4
Jun 21, 2021
When To Negotiate
Jun 14, 2021
Improv For Authorities
Jun 07, 2021
Getting The Best Answers
May 31, 2021
Finding Your (Authority) Voice
May 24, 2021
Bootstrapping A New Offering
May 17, 2021
Ask Us Anything 3
May 10, 2021
Escaping Execution
May 03, 2021
3 Tactics To Beat Procrastination
Apr 26, 2021
Why We Still Need To Sell
Apr 19, 2021
Selling At The Intersection
Apr 12, 2021
Keeping Your Edge
Apr 05, 2021
When To System-atize
Mar 29, 2021
Taking Risks
Mar 22, 2021
Exploring Failure
Mar 15, 2021
Marketing vs. Selling
Mar 08, 2021
Tweaking Your Business Model
Mar 01, 2021
Humane Email Automation with Jason Resnick
Feb 22, 2021
Four Authority Engagement Models
Feb 15, 2021
When YOU Are The Client
Feb 08, 2021
Selling Transformation
Feb 01, 2021
Marketing Mindset
Jan 25, 2021
Email Challenge 2021
Jan 18, 2021
Distraction vs. Opportunity
Jan 11, 2021
Passion Is A Story
Jan 04, 2021
The Passion Economy with Adam Davidson
Dec 14, 2020
The Art of Gathering by Priya Parker
Dec 07, 2020
Wrestling With Procrastination
Nov 30, 2020
Consulting Success with Michael Zipursky
Nov 23, 2020
Dreaming Big with Carrie Locklyn
Nov 16, 2020
Using Power To Build Your Authority
Nov 09, 2020
Ask Us Anything 2
Nov 02, 2020
Making The Leap To Consulting
Oct 26, 2020
Startup Parent with Sarah K Peck
Oct 19, 2020
Is It Time To Start Pitching Media?
Oct 12, 2020
Ask Us Anything
Oct 05, 2020
Writing Proposals
Sep 28, 2020
Heck Yeah Headlines
Sep 21, 2020
Leading vs Exploring
Sep 14, 2020
Defining Scope
Sep 07, 2020
Signs Your Message Isn't Working
Aug 31, 2020
Seeing Differently with Kristin Smedley
Aug 24, 2020
Knowing When To Innovate
Aug 17, 2020
Breaking Into A New Specialty
Aug 10, 2020
The 80/20 Rule
Aug 03, 2020
Engaging A Community
Jul 27, 2020
The Tyranny of Metrics
Jul 20, 2020
The Value Of Brand
Jul 13, 2020
Summer 2020
Jul 06, 2020
Setting Up Your Ecosystem
Jun 29, 2020
Naming Your Big Idea
Jun 22, 2020
Expressing Your Brand
Jun 15, 2020
Selling Services
Jun 08, 2020
The Benefits Of Focus
Jun 01, 2020
Building New Revenue Streams
May 25, 2020
Inventing Your Future
May 18, 2020
Social Media In Captivity
May 11, 2020
Letting Go
May 04, 2020
Constructing Your New Normal
Apr 27, 2020
Changing Habits
Apr 20, 2020
Charles Green - Building Trust in Trying Times
Apr 13, 2020
Before You Cut Your Fees...
Apr 06, 2020
Your Implied Promise
Mar 30, 2020
Positioning + Pricing = Profits
Mar 23, 2020
Dealing With Chaos
Mar 17, 2020
How To "Prove" Your Authority
Mar 16, 2020
When Prospecting Builds Authority
Mar 09, 2020
The V Word
Mar 02, 2020
3 Questions to Ask Yourself in the Sales Process
Feb 24, 2020
Positioning vs. Branding
Feb 17, 2020
Time To Write
Feb 10, 2020
Can You Be An Introverted Authority?
Feb 03, 2020
Positioning For Soloists
Jan 27, 2020
April Dunford - Obviously Awesome
Jan 20, 2020
Selling Confidence
Jan 13, 2020
Joe Jacobi - The 5 in 5 Challenge
Jan 06, 2020
Knowing Your Audience
Dec 16, 2019
Is Selling Subscriptions For You?
Dec 09, 2019
Moving From Execution To Strategy
Dec 02, 2019
Five Ways To Specialize
Nov 25, 2019
Who You Need On Your Team
Nov 18, 2019
When Your Niche Turns Into A Rut
Nov 11, 2019
Wrestling with Imposter Syndrome
Nov 04, 2019
The Publishing Challenge
Oct 28, 2019
Getting Better Clients
Oct 21, 2019
Seth Godin - The Generosity of Authority
Oct 14, 2019
Marketing Productively
Oct 07, 2019
Don't Bury The Lead
Sep 30, 2019
Staying Solo
Sep 23, 2019
Do You Do Or Do You Know?
Sep 16, 2019
How To Pivot
Sep 09, 2019
Authority Marketing Round-Up
Sep 02, 2019
Making Time For Marketing
Aug 26, 2019
The Path To Authority
Aug 19, 2019
Why Become An Authority?
Aug 12, 2019
Aligning Your Client Experience With Your Brand
Aug 05, 2019
The Experience Economy Aftermath
Jul 29, 2019
Joe Pine - The Experience Economy
Jul 22, 2019
How To Keep Your Network In Motion
Jul 15, 2019
Is It Marketing BS Or Genius?
Jul 08, 2019
What's The Best Home For Your Content?
Jun 24, 2019
How To Keep Producing Killer Content
Jun 17, 2019
Take Your Summer Back
Jun 10, 2019
Choosing An Unconventional Niche
Jun 03, 2019
The Twilight Zone
May 27, 2019
What To Do When You Screw Up
May 20, 2019
Trusted Authority
May 13, 2019
Charles Green - The Trusted Advisor
May 06, 2019
Defining Your Competition
Apr 29, 2019
Packaging Your Expertise (aka Put It In A Box)
Apr 22, 2019
Building Trust
Apr 15, 2019
When To Say Yes (Or No)
Apr 08, 2019
How To Switch Your Niche
Apr 01, 2019
Positioning In 5 Words
Mar 25, 2019
Practical Leverage
Mar 18, 2019
Todd Tresidder - The Leverage Equation
Mar 11, 2019
Relationships Rule The World
Mar 04, 2019
Deciding Whose Voice To Listen To
Feb 25, 2019
Should You Build A Course?
Feb 18, 2019
The Authority Mindset
Feb 11, 2019
Humane Selling
Feb 04, 2019
Speaker vs. Consultant
Jan 28, 2019
Location (Mostly) Doesn't Matter
Jan 21, 2019
How Do You Know When To "Kill" Something?
Jan 14, 2019
Raising Your Rates
Jan 07, 2019
David A. Fields - Making Your Business Work For You
Dec 31, 2018
What Kind Of Growth Do You Want?
Dec 17, 2018
Testing With A Tweet
Dec 10, 2018
Paul Jarvis - Company of One
Dec 03, 2018
Anatomy Of A Best Seller
Nov 26, 2018
How to Market Yourself Without Feeling Like a Sleaze
Nov 19, 2018
Chris Do - Disrupting Design Education
Nov 12, 2018
The Difference Between Freelancers and Business Owners
Nov 05, 2018
Systems For Building Your Authority Business - Part 2
Oct 29, 2018
Systems For Building Your Authority Business - Part 1
Oct 22, 2018
James Clear - Atomic Habits
Oct 15, 2018
Why Specialists Rule
Oct 08, 2018
Top 10 Tools For Building Your Authority Business
Oct 01, 2018
How To Kick-Off A Successful Launch
Sep 24, 2018
Asking For Testimonials
Sep 17, 2018
Staying Creative
Sep 10, 2018
Should You Start A Podcast?
Sep 03, 2018
Selling More: Optimizing For Conversations
Aug 27, 2018
Should You Use A VA To Grow Your Business?
Aug 20, 2018
The Wisdom Of Taking A Break
Aug 13, 2018
What You Think You're Selling Ain't What Your Clients Are Buying
Aug 06, 2018
You Might Have A Positioning Problem If...
Jul 30, 2018
Choosing Your Best War Stories
Jul 23, 2018
Getting Paid To Market Yourself
Jul 16, 2018
Jill Konrath - Getting Paid To Give (Almost) Everything Away
Jul 09, 2018
Writing A Kick-Ass Bio
Jul 02, 2018
Should You Be A Thought Leader?
Jun 25, 2018
Declare Your Vision
Jun 18, 2018
The Quest For Perfect
Jun 11, 2018
Speaking 101: Strategies and Tactics to Build Your Authority
Jun 04, 2018
Building A Product/Service Ladder
May 28, 2018
Your Ridiculously Reliables
May 21, 2018
Working Solo vs Starting a Firm
May 14, 2018
True Fans
May 07, 2018
Daily Writing Practice: Brilliant or Insane?
Apr 30, 2018
Uncovering Your Client Avatar
Apr 23, 2018
How Easy Do You Make It To Work With You?
Apr 16, 2018
Why You Need A Content Inventory
Apr 09, 2018
Creating Leverage
Apr 02, 2018
Establishing Your Point Of View
Mar 26, 2018
Ramona Russell - How To Get More Media Attention
Mar 19, 2018
Accepting Risk (And Charging For It)
Mar 12, 2018
Building Your Circle
Mar 05, 2018
Offending People
Feb 26, 2018
When to Invest in Your Business
Feb 19, 2018
Should You Write a Book?
Feb 12, 2018
Validating Your Idea
Feb 05, 2018
Madalyn Sklar - Building Community
Jan 29, 2018
How Long Should You Keep A Client?
Jan 22, 2018
Unretirement
Jan 15, 2018
Intro to Value Pricing
Jan 08, 2018
Business Models
Jan 08, 2018
Blair Enns - Pricing Creativity
Jan 08, 2018
Redesigning Your Website
Jan 08, 2018
Authenticity
Jan 08, 2018
Getting Your Name Out
Jan 08, 2018
Finding Your Sweet Spot
Jan 08, 2018
Niching Down
Jan 08, 2018
Uncovering Your Big Idea
Jan 08, 2018
The Big Idea
Jan 08, 2018