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Every message a business sends is an attempt to get the recipient to either feel something, know something, do something or say something. At its core messaging is all about increasing engagement, and Intercom on Customer Engagement is a buzzword-free guide to creating and sending the right message, to the right people, at the right time.
| Episode | Date |
|---|---|
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Chapter 8: How to craft your messaging schedule
|
Jan 30, 2018 |
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Chapter 7: The right time to send a message
|
Jan 30, 2018 |
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Chapter 6: The right way to send a message
|
Jan 30, 2018 |
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Chapter 5: What messages should you be sending?
|
Jan 30, 2018 |
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Chapter 4: The anatomy of a message
|
Jan 30, 2018 |
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Chapter 3: What makes an effective message?
|
Jan 30, 2018 |
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Chapter 2: How to match messages to behavior
|
Jan 30, 2018 |
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Chapter 1: Identifying the right people
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Jan 26, 2018 |