Market Proof Marketing

By Kevin Oakley: Marketing Mind at Do You Convert

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Category: Marketing

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Subscribers: 13
Reviews: 0
Episodes: 100

Description

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We're here to help you - not sell you! No fluff - just honest perspectives on where to invest your time, money, and energy to get the highest volume of quality new home leads to your sales teams. Take action on these ideas, and you can market proof your marketing efforts for your home building company.

Episode Date
Ep 441: Brand Can’t Move Land
May 28, 2026
Ep 440: Build Awareness Before Breaking Ground
May 21, 2026
Ep 439: From Hershey to Home Building
May 14, 2026
Ep 438: The Goldmine You’re Not Mining (Yet)
May 07, 2026
Ep 437: Unlearn What You’ve Learned
Apr 30, 2026
Ep 436: Same Funnel, New Century
Apr 23, 2026
Ep 435: More Money, Same Problems
Apr 16, 2026
Ep 434: Make Your Marketing Make Sense - Or Else!
Apr 09, 2026
Ep 433: AI Hype vs. Search Reality
Apr 02, 2026
Ep 432: There's No Crying in Home Buying
Mar 26, 2026
Ep 431: Ads, AI, and the Modern Homebuyer
Mar 19, 2026
Ep 430: Are Buyers Missing Your Listings?
Mar 12, 2026
Ep 429: Trust Over Trends
Mar 05, 2026
Ep 428: Closing Down to Create Demand
Feb 26, 2026
Ep 427: Brush Your Teeth
Feb 19, 2026
Ep 426: Disappointment is Optional
Feb 12, 2026
Ep. 425: Haley Naebig on Builder Experience, Bad Customer Service, and What's In (and Out)
Feb 10, 2026
Ep 424: Design and Conquer
Feb 05, 2026
Ep 423: Stop Marketing on Autopilot
Jan 29, 2026
Ep 422: It's Not Hard, It's Work
Jan 22, 2026
Ep 421: No Simple Answers
Jan 15, 2026
Ep 420: The Stop Doing List
Jan 08, 2026
Ep 419: Clean Windows, Burning House
Jan 01, 2026
Ep 418: When Housing Data is Already Late
Dec 25, 2025
Ep 417: The Most Terrible Time of the Year?
Dec 18, 2025
Ep 416: Strong Signals for 2026
Dec 11, 2025
Ep 415: When Forwards Is Backwards
Dec 04, 2025
Ep 414: Robots Gone Rogue
Nov 27, 2025
Ep 413: The Lure of It All
Nov 20, 2025
Ep 412: You Don’t Have to Internalize the Valley
Nov 13, 2025
Ep 411: Realtor Gone Rogue
Nov 06, 2025
Ep 410: Marketing Merit Badges
Oct 30, 2025
Big Shifts with Zillow - Bonus Episode
Oct 24, 2025
Ep 409: Oversimulated?
Oct 23, 2025
EP 408: Don't Make Your Marketing the Toaster
Oct 16, 2025
Ep 407: New Tricks, Old Limits
Oct 09, 2025
Ep 406: Margins, Myths, and Market Moves - Kevin’s Panel Takeaways
Oct 01, 2025
EP 405: Certainty Can Dilute Value
Sep 24, 2025
Ep 404: Don't Become the Box
Sep 17, 2025
Ep 403: Too Young for Bing?
Sep 10, 2025
Ep 402: A Modern Mirage
Sep 03, 2025
Ep 401: Zoom Out and Take a Hike
Aug 27, 2025
Ep 400: Songwriters, Work with Your Singers
Aug 20, 2025
Ep 399: Office Hours - Attribution You Can Believe In
Aug 13, 2025
Ep 398: You Can't Optimize Despair
Jul 30, 2025
Ep 397 - Nervous Zebras, Quiet Revolutions
Jul 23, 2025
Ep 396: Leads Don't Pay the Bills
Jul 16, 2025
Ep 395: Office Hours with Kevin - Debut Episode
Jul 09, 2025
Ep 394: Ride the Wave or Get Dragged
Jul 02, 2025
Ep 393: Rule Bending, Rule Breaking
Jun 26, 2025
Ep 392: The Eye of the Fire
Jun 18, 2025
Ep 391: Homes.com Sets its Sights on Builders
Jun 11, 2025
Ep 390: Punch Above Your Weight with Steve Shoemaker
May 30, 2025
Ep 389: Fix the Pics Before the Price
May 28, 2025
Ep 388: Can't Stop, Won't Stop Connecting Ideas
May 19, 2025
Ep 387: Books, Buzzwords & Benchmarks
May 13, 2025
Ep 386 - The SEO Lie You Didn't Know You Bought
May 07, 2025
Ep 385 - Content Still King - Now With Receipts
Apr 25, 2025
Ep 384 - DYC Education Deep Dive – Special Takeover Edition
Apr 24, 2025
Ep 383 -You’re Not as Ready as You Think
Apr 18, 2025
Ep 382 - Your First 3 Ideas Always Suck
Apr 10, 2025
Ep 381 - The Scooby-Doo Method
Apr 01, 2025
Ep 380 - Buyers Are Liars To Themselves
Mar 26, 2025
Ep 379 - RocketFin or RedRocket?
Mar 17, 2025
Ep 378 - 3 Keys To The Spring Market
Mar 11, 2025
Ep 373 - When to Speak and When to Listen
Mar 06, 2025
Ep 377 - 2025 Builders Show Wrap Up
Mar 02, 2025
Ep 376 - The Best Project Management Tool? The One You’ll Use!
Feb 23, 2025
Ep 375: Builders' Show Pro Tips
Feb 20, 2025
Ep 374: Messaging, Metrics & Moments
Feb 13, 2025
Ep 372 - See You At The 2025 International Builders' Show!
Jan 30, 2025
Ep 371 - Relevance Realization
Jan 23, 2025
Ep 370 - It's Never About The Money with Michelle Simms-Reiter
Jan 20, 2025
Ep 369 - The Venus Metric Trap
Jan 16, 2025
Ep 368 - Leaning Into "New"
Jan 09, 2025
Ep 367: Don't Fail Your Realtor Partners In 2025
Jan 01, 2025
Ep 366: That's a Wrap, 2024!
Dec 26, 2024
Ep 365 - Leaning Into Local
Dec 19, 2024
Ep 364 - The Season of Expectations
Dec 12, 2024
Ep 363: Happy Thanksgiving!
Nov 28, 2024
Guest Ep: The Voice of the Customer With Allison Babin
Nov 27, 2024
Ep 362: Operating Within Realities
Nov 21, 2024
Ep 361: Thinking in Categories
Nov 14, 2024
Ep 359: It Doesn't Happen Overnight
Oct 31, 2024
Ep 356: Buy Once, Cry Once
Oct 24, 2024
Ep 358: The Wake Behind The Boat
Oct 23, 2024
Ep 357: 2024 Summit Recap!
Oct 17, 2024
Ep 355: The Trend Is Now Our Friend
Sep 26, 2024
Ep 354: Get Curious
Sep 19, 2024
Ep 353: The Truth Is Old
Sep 12, 2024
Ep 352: Create Once, Publish Everywhere
Sep 05, 2024
Ep 351: Consumers Gonna Consume
Aug 28, 2024
Ep 350: Putting A Pin In Efficiency
Aug 22, 2024
Ep 349: Strategic Spaghetti
Aug 15, 2024
Ep 348: Positively Impacting The Numbers
Aug 08, 2024
Ep 347: Do The Right Thing
Aug 01, 2024
Ep 347: Do The Right Thing
Aug 01, 2024
Ep 346: Kick Them Off The Fence
Jul 25, 2024
Ep 346: Kick Them Off The Fence
Jul 24, 2024
Ep 345: Thinking Through Events
Jul 18, 2024