Per My Last Promo

By Danielle Klemm

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Category: Entrepreneurship

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Subscribers: 2
Reviews: 0
Episodes: 229

Description

Welcome to Per My Last Promo, the podcast where marketing pros, founders, and creators get real about their biggest wins—both the expected and the surprising. I’m your host, Danielle Klemm, a Conversion Rate & Funnel Optimization Strategist. Where each week we dive into the strategies and data-backed decisions behind milestone-smashing results. Whether you’re leading a wellness brand or growing your business as a course creator, you’ll leave with actionable insights you can use to grow your business, no matter the industry. This is your go-to for pulling back the curtain on marketing that drives results. Ready to dive into what really moves the needle? Let’s get into it! Connect more with Danielle at danielleklemm.com or @danielleklemmm

Episode Date
Why My Cost Per Lead Kept Climbing (and My 3 Next Tests to Fix It)
Apr 08, 2026
The $17K Quilting Workshop (And What Actually Made It Work) with Kwadwo, Host of Art of Online Business
Apr 01, 2026
85% More Revenue With 100 Fewer Subscribers (My Recent Launch Debrief)
Mar 25, 2026
The 43% Webinar Conversion Increase by Delaying 3 Days (And What Actually Made It Work) with Sheri Moise
Mar 18, 2026
The Order Bump + Upsell Strategy That Hit 1.4X ROAS (And What Actually Made It Work) with Tony Rulli
Mar 04, 2026
Are Lead Magnets Actually Dead?
Feb 25, 2026
The $400K Launch (And What Actually Made It Work) with Melissa Litchfield
Feb 18, 2026
Per My Last Promo: Skip the Bios, Get the Receipts
Jan 30, 2026
This framework took me 4 years & 120+ funnels to figure out
Aug 04, 2025
The Sales Page Is Done… So Why Do I Still Feel Weird? (Growth Diaries Ep. 3)
Jul 25, 2025
Same Audience, Same Ads… One Flopped. Here’s Why [Client Growth Diaries]
Jul 21, 2025
Client Growth Diaries: A $120K Launch With A Sales Page That Finally Felt Like Her
Jul 18, 2025
What No One Tells You About Writing Copy for the Offer You Care Most About (Growth Diaries Pt. 2)
Jul 14, 2025
Why I Scrapped the 6 Mini-Course Model (Growth Diaries Pt. 1)
Jul 06, 2025
Which Sales Page Length Converts Better in 2026? Longform vs. Short
Feb 26, 2025
From 400 to 1,100 Subscribers with Partnerships with Rebecca of Three Groves Marketing
Feb 12, 2025
Are Webinars Over? How to Pick An Online Course Sales Strategy
Feb 07, 2025
The Email Strategies Adding $500k+ to Revenue with Shlesha of Banyan Agency
Jan 29, 2025
Build Better Landing Pages: How To Nail These 4 Elements
Jan 17, 2025
From 5,000 to 65,000 Page Views: Nina’s Blog Growth Blueprint with She Knows SEO
Jan 08, 2025
These 7 Powerful Lead Magnet Ideas Will Get Leads Ready to Buy
Dec 23, 2024
Building a Website That Answers Your Audience’s Questions with Amber of Maevan Marketing
Dec 12, 2024
Use This Sales Page Section To Increase Conversions: Free Step-By-Step Formula
Nov 25, 2024
The Surprising Way Any Brand Can Win on Pinterest with Amy Time-VA
Nov 20, 2024
From Low Conversions to 30%: How Testing the Right Traffic Can Transform Your Lead Gen
Nov 08, 2024
From PDFs to Live Workshops: Mariah’s Playbook for Scaling SEO Products | Mariah Magazine
Oct 30, 2024
Why Your Customers Aren't Upselling Or Repeating: Advice From A Sales Conversion Expert
Oct 18, 2024
From Facebook Groups to Strategic Partnerships: Ashley Mason's Playbook for Relationship-Driven Growth | Dash of Social
Oct 08, 2024
The Future of This Podcast (what's coming in the fall)
Apr 28, 2024
A Transparent Dive into Neurodivergent Business Building with Jess of Backbone Business
Dec 13, 2023
Listen to this when doubt, low sales, or future uncertainty creeps into your business
Nov 10, 2023
Beyond Data: The Sneaky Clarity Exercise I Assign My Clients
Oct 12, 2023
'Nobody's Buying' Solution [Real Life $1M Client Case Study]
Oct 04, 2023
Healing & Scaling aren't linear...here's what to do instead
Sep 26, 2023
The Thank You Page Slip-Up...When Perfectionism Meets Reality
Sep 16, 2023
Breaking Free from 'Magic Pill' Marketing & Understanding Strategy with Kristina Knapp, founder of Elixir Media Co.
Sep 13, 2023
CEO's Inner Compass: Navigating High-Stakes Decisions Intuitively + [Bonus Meditation] with Spiritual Consultant, Grace Emmons
Aug 30, 2023
The Marketing Permission Slip You Need to Hear During a Summer Slowdown
Aug 01, 2023
The Goldilocks Sales Copy Theory: Are high converting sales emails just a learned skill?
Jul 18, 2023
Youtube Shorts & Strategy for Healers/Intangible Entrepreneurs with Jamar Diggs [Part 2]
Jul 13, 2023
From Views to Revenue: YouTube's Secret Sauce for Entrepreneurs with Jamar Diggs [Part 1]
Jul 05, 2023
How to Rekindle (or Re-engage) Your Leads' Interest in What You're Selling
Jun 27, 2023
This Type of Sales Funnel Turns Away 50% of Your Potential Buyers & Here's What to Do Instead
Jun 15, 2023
My birthday gift to you: The 2 Life-Altering Shifts I've Been Experiencing in the last 365 Days
Jun 08, 2023
Embracing Neurodiversity in Entrepreneurship: A Conversation with Jennifer Alumbaugh
May 24, 2023
The Art of Conscious Scaling & Soft Funnel Creation for Low on Time Entrepreneurs
May 05, 2023
Consent, CARE, and Coaching: Elevating Your Practice with Lee Chaix McDonough
Apr 17, 2023
Your Season of Selling & Other Intangible Sales Factors
Apr 12, 2023
Where I’ve failed & What I’m changing [mid launch thoughts]
Apr 04, 2023
[1% Sales Checkpoint- Ep. 3] More Sales at ANY Audience Size: Case Study Series
Mar 22, 2023
Why Time Blocking or Notion Planners Won't Fix Your Lack of Biz System Issues with Mary Williams of Sensible Woo
Mar 02, 2023
Client Spotlight: Her Open Rates Skyrocketed After Creating ‘Disgustingly Obvious’ Messaging with Mary Williams
Feb 17, 2023
Have Your Testimonials Make YOU Money with these 2 Optimization Techniques (Yes Really)
Feb 15, 2023
Why "Un-Niche"-ing is the Most Lucrative Business Move You Can Make with Madison Tinder
Feb 08, 2023
My 'Low Energy, High Return' Launch Strategy
Feb 06, 2023
Become a Prolific Writer that Converts Your People [Audio Exercise]
Feb 01, 2023
What to Know When a Launch Doesn’t Go Your Way (Low/No Sales)
Jan 25, 2023
Rebirth in Business & Life…A Topic Bending Episode with Kaila O’Connor Part 2
Jan 19, 2023
The $1 Billion Company's Marketing Mistake (and how to use it to your advantage)
Jan 10, 2023
Galactic Tarot, Self Publishing to Book Deals, Manifestation, and Soul Aligned Business with Pamela Unicorn
Dec 16, 2022
How to Know if Your Online Course Can Stand the Test of Time or Outdated AF ft. Melissa Guller of Wit & Wire
Nov 17, 2022
4 Reasons Why You Have Lots O’ Lurkers👀 in Your Audience
Nov 11, 2022
If you’re wanting more consistent sales in 2023…don't do a Black Friday or Holiday🎄Sale
Nov 01, 2022
How this ~Spicy~ Email brought the most sales AND unsubscribes
Oct 19, 2022
The New ‘Nice Girl’ Persona in Business
Sep 30, 2022
What I changed on my Workshop Sales Page for more 💸 & why [Step- by-Step breakdown]
Sep 23, 2022
These email subject lines are sucking sales out of your pretty wallet👛
Sep 16, 2022
What you need to know before seeing another money💸 win online
Sep 07, 2022
Paradigm-Shifting Marketing: Personal Observations, IG Feed & Multipassionate Acceptance Pt. 4
Sep 01, 2022
Paradigm-Shifting Marketing: Intention, Novelty & How it Plays into Selling Your Offer Pt. 3
Aug 24, 2022
Paradigm-Shifting Marketing: An Overthinker's Journey to Emotional Depth in their Sales Content
Aug 10, 2022
Why Traditional Sales Copy or 'Speaking Your Truth' Fails in Converting to Sales (+ the solution)
Aug 08, 2022
Paradigm-Shifting Marketing: Increasing Lifetime Buyers with Emotions Pt. 1
Aug 03, 2022
Where Marketing & Offer Creation [+] Human Design Collide with Kaila O’Connor
Jul 13, 2022
2 Ways Word Searches Changed How I View Sales & Business
Jul 07, 2022
Intentional Course Creation with Dreampro Founder, Ariel Schiffer (even if you're service provider)
Jun 29, 2022
What I learned running my business while solo roadtripping 8000 miles in 6 weeks
Jun 22, 2022
(the legacy why) ...what I want to leave the world with
Jun 15, 2022
The Priming Audio You NEED to Use Before Your Next Sales Post or Email
Jun 01, 2022
The Subtle Environmental Factor that's Effecting Your Sales & Scaling Timeline
May 23, 2022
The 5 Phases of Scaling to your Forever Funnel™️
May 09, 2022
What Your Client is CRAVING from you in order to buy & Offer Era Timeline
May 01, 2022
[Case Study Snippet] What A Message Tweak Looks Like in the WILD
Apr 06, 2022
Are you a sales funnel avoider or anxious style? Listen to find out.
Mar 28, 2022
Reminder to those who are wanting to scale in 2022 ❤️
Mar 17, 2022
Scale into Next Level Ease & Profit: What it's like to Work with Me
Mar 14, 2022
What Happened at the First Conference Post Covid [Marketer's Heart 2022]
Mar 03, 2022
Brand new podcast. Brand new FREE guide.
Feb 12, 2022
Want to Increase Your Productivity/Output without Caffiene? Let's talk Chronotypes
Jan 26, 2022
My 5 Day Vision Creation Expirament
Dec 20, 2021
Listen to this before you write another piece of content
Dec 08, 2021
4 Lessons from Moving to A Beach Town
Dec 04, 2021
What I learned from a 24 Hour No Screen or TIME Detox
Sep 23, 2021
Reminder to Be Human 💛
May 17, 2021
Unleash Your Authentic Brand Voice | Episode 136
Apr 24, 2021
The 1000 Buyer Framework Breakdown | Episode 135
Apr 10, 2021
The New Era of Online Marketing | Episode 134
Mar 13, 2021
What’s Happening with the Clients + Conversions Podcast | Episode 133
Nov 05, 2020
The Reason Why My Client Has Brought in 1-3 Sales PER DAY | Episode 132
Sep 30, 2020
How To Ignite Your Business Through LinkedIn ft. Ruby Lee | Episode 131
Sep 03, 2020
Over-Complicated Sales Diagnosis: Which 3 Are Effecting Your Bottomline | Episode 130
Aug 26, 2020
Gain Control of Your Mindset and Convert Connections Into Cold Hard Cash ft. Allison Cheatham | Episode 129
Aug 19, 2020
The 3 Things That You’re Not Willing To Do That Is Losing Evergreen Sales And Leads | Episode 128
Aug 11, 2020
How Intuition Led Her to Create a Multiple 6-Figure Business ft. Emily Aarons | Episode 127
Aug 05, 2020
Behind the Scenes: What I Did to Hit $12k Cash Month| Episode 126
Jul 29, 2020
How To Create Binge-Worthy Content with Rachael Kay Albers | Episode 125
Jul 23, 2020
How to Plan out a Sold Out  Launch with a Small Audience | Episode 124
Jul 15, 2020
How to Create Social Media Connections that Lead to Sales with Melissa Lin | Episode 123
Jul 07, 2020
The 2 Reasons that Hold You Back from Six to High Multi-Fix Figures| Episode 122
Jul 01, 2020
Ditch Diet Mentality and Diversity in Business Discussion with Whitney Catalano | Episode 121
Jun 25, 2020
What I'm Doing: Behind the Scenes Edition | Episode 120
Jun 17, 2020
Best Of: YouTube and Diversity Deep Dive with Quiana Lache Ross | Episode 119
Jun 10, 2020
My Response to What's Going on Right Now
Jun 03, 2020
Why I Don't Read Books + 6.4% Increase in Downloads| Episode 118
May 27, 2020
Understanding Where to Start with Systems ft. Alexis Fortier | Episode 117
May 20, 2020
The 4 Best Investment I’ve Made + What I Bought During This Pandemic | Episode 116
May 12, 2020
How to Create Aligned Brand Messaging ft. Ginny Krauss | Episode 115
May 06, 2020
Addressing the Dirty Dozen: Sales Objections + Ultra Personal Questions | Episode 114
Apr 29, 2020
3 Simple Exercises to Figure Out Your Finances ft. Christina Sjahli | Episode 113
Apr 22, 2020
What I've Seen Work with Ads during Crisis Times | Episode 112
Apr 14, 2020
Using Analytics to Create 100% Certain Marketing Decisions ft. Ann Marie O'Braskin | Episode 111
Apr 09, 2020
4 Tips to How I Grew my Podcast to 10K Downloads Organically| Episode 110
Apr 01, 2020
The R.A.D. Side of Trademarks (and Why You Need One ASAP) ft. Joey C. Vitale | Episode 109
Mar 26, 2020
[QUICK INSIGHT] What Your Offer and Message needs to shift to ASAP
Mar 23, 2020
How to Market Your Business in “Wait-and-See” Times | Episode 108
Mar 18, 2020
How to Choose Your Aligned Group Offer ft. Marissa Lawton | Episode 107
Mar 11, 2020
How to Deal with Spontaneous Detours | Episode 106
Mar 04, 2020
How YouTube Can Fit in Your 2020 Marketing Strategy ft. Erika Vieira | Episode 105
Feb 26, 2020
What’s Missing from Your Ad Strategy | Episode 104
Feb 19, 2020
Solopreneur Success Plan ft Jordan Gill | Episode 103
Feb 13, 2020
What Results My 1:1 Ad Clients Got in 3 Months | Episode 102
Feb 04, 2020
3 Types of Client Horror Stories  | Episode 101
Jan 28, 2020
The Tactics that DIDN’T bring in clients  | Episode 100
Jan 22, 2020
How Your Brain is Messing Your Business ft. Alina | Episode 99
Jan 14, 2020
2020 Marketing Q&A: Ad Strategy, Grow Your IG and FB Groups, Converting Copy  | Episode 98
Jan 07, 2020
Best of: 3 Marketing Truths that Experts aren’t Telling You | Episode 97
Dec 31, 2019
Best of: The 5 Numbers You Need to Know Each Month | Episode 96
Dec 24, 2019
Top Messaging Mistakes that Lead to Low Sales | Episode 95
Dec 18, 2019
The 4 Marketing Tactics You Need to Leave in 2019 | Episode 94
Dec 10, 2019
How to get High Paying Clients organically (even with two separate ideal client avatars) | Episode 93
Dec 04, 2019
4 Types of Online Launchers.. and which one you are | Episode 92
Nov 27, 2019
How to Find the Right Client through Content ft. Taylor Lee | Episode 91
Nov 21, 2019
The ESSENTIAL Sales Page Shift that needs to Happen so it Converts for You | Episode 90
Nov 18, 2019
17 Sales from A Niche Audience | Episode 89
Nov 13, 2019
What is Holding You Back from Selling as an Online Coach ft. Jessica Hetherington | Episode 88
Nov 07, 2019
From Crickets to Cold Hard Cash: My Story | Episode 87
Oct 30, 2019
BONUS: Real Talk Episode - What's Been Going On + Where I'm Headed
Oct 25, 2019
Creating Content + Converting Website Design Secrets ft. Jess Creatives | Episode 85
Oct 23, 2019
Why You Need To Do THIS Before Your New Offer | Episode 84
Oct 16, 2019
The Mental Roadblocks Every Entrepreneur Needs to Overcome ft Andrea Jones | Episode 83
Oct 11, 2019
How My Client Got 47% Conversion Rate On Her Cold Traffic in a Niche Audience - How to Use Niche Ads | Episode 82
Oct 03, 2019
The Essentials to Scaling A Solopreneur Service Business ft. Brandi Mowles|Episode 81
Sep 25, 2019
How to Plan Ads for a Launch - What You Don’t Know | Episode 80
Sep 18, 2019
The Quickest Way to Raise Your Net Worth ft. Tiffany Carter | Episode 79
Sep 11, 2019
#1 Reason Ads Fail.. and How to Change That | Episode 78
Sep 04, 2019
How to find Ease in Investing + Finance ft. Kat Kuczynska | Episode 77
Aug 28, 2019
How I 3X my monthly income in 9 Days | Episode 76
Aug 21, 2019
The Simple Approach to Shift Your Fear of Failure ft. Hayley Luckadoo | Episode 75
Aug 14, 2019
Are Ads Even Worth Trying for My Business? [Ad Series Ep. 4] | Episode 74
Aug 07, 2019
The Processes to Profit ft. Rebekah Jones | Episode 73
Jul 31, 2019
The #1 Type of Ad that Loses You Money [AD SERIES PT. 3] | Episode 72
Jul 24, 2019
How to Create a Multiple 6 Figure Business in Under 365 days ft. Tina Mai | Episode 71
Jul 16, 2019
Is it the Right Time Use Ads in Your Business? And D.I.Y. Or Hire Ads Out? [AD SERIES PT. 2] | Episode 70
Jul 10, 2019
How to Easily and Legally Protect Your Business (No Legal Jargon Here) ft. Lauren Consul | Episode 69
Jul 03, 2019
What Ad to Use for Your Business [AD SERIES Pt. 1] | Episode 68
Jun 26, 2019
The Mindset that Created a 14k Facebook Group ft. Susi Kaeufer | Episode 67
Jun 19, 2019
The 5 Numbers You Need to Know Each Month | Episode 66
Jun 12, 2019
How to Overcome the “I’m Busy” Burnout + Addiction ft Hannah | Episode 65
Jun 05, 2019
3 Marketing Truths that Experts Aren't Telling You | Episode 64
May 28, 2019
How to Start and Grow on YouTube as an Entrepreneur FT. Quiana Lache | Episode 63
May 22, 2019
The #1 Thing that is Missing from your Marketing that is Delaying Growth | Episode 62
May 15, 2019
How to Create Impact Online in Unconventional Ways ft. Rini Frey | Episode 61
May 08, 2019
The Hashtag Strategy that Got Me a Client in Under 2 Hours | Episode 60
May 02, 2019
The Healthy Way to Hustle ft. Laylee Smith | Episode 59
Apr 24, 2019
The 4 Secret Woo Weapons to Income Growth | Episode 58
Apr 16, 2019
The Entrepreneur Essentials of Video + Speaking ft. Leighann | Episode 57
Apr 09, 2019
What to Do When Feeling Uninspired as an Entrepreneur | Episode 56
Apr 03, 2019
Breaking out of the "All or Nothing" Mindset ft. Courtney Marie | Episode 55
Mar 26, 2019
5 Reasons Why Your Launch Failed | Episode 54
Mar 19, 2019
50 Hour Work Week to Booked Out Services ft. Janet Gonzales | Episode 53
Mar 12, 2019
5 Step Protocol to Ending "How to Market Online" Overwhelm + Update| Episode 52
Mar 10, 2019
From Stay at Home Mom to Multiple 6 Figure Earner ft. Robin Em Pinzone | Episode 51
Mar 01, 2019
5 KEYS to Building a Loyal and Converting Audience Online / Episode 50
Feb 21, 2019
Taking Your Time + Health back as an Entrepreneur ft. Erica Ballard | Episode 49
Feb 14, 2019
3 Instant Tweaks to Make Your Posts Convert for You / Episode 48
Jan 25, 2019
Infusing Positive Psychology + Intention to Style ft. Ilyssa Herrington | Episode 47
Jan 16, 2019
My 3 Step Method to Creating CONSISTENT Stream of Leads | FB Live Replay | Episode 46
Jan 11, 2019
5 Tips to ATTRACT the Right People.. and stop attracting the wrong ones | Episode 45
Jan 09, 2019
Creating Connection with Copywriter Liz Theresa | Episode 44
Jan 02, 2019
7 Lessons from 7 Cities that RADICALLY Changed my Online Business in 2018| Episode 43
Dec 27, 2018
Effects of Perfectionism/People Pleasing in Entrepreneurship ft. Nicole Burgess | Episode 42
Dec 19, 2018
3 MUST KNOW Factors when Selling Services Online | Episode 41
Dec 05, 2018
3 Ways to Get Rid of Overwhelm ASAP / Episode 39
Nov 07, 2018
The Act of Showing Up Authentically in Your Business ft. Hypnotherapist Sierra Acevedo / Episode 38
Oct 31, 2018
Facebook Hack to Double Your Leads (Groups) | Episode 37
Oct 25, 2018
Advice from a Soul Led Multi-Passionate Entrepreneur ft. Brittney Carmichael | Episode 36
Oct 16, 2018
Why Your Goals Keep Failing | Episode 35
Oct 10, 2018
How to Be a Conscious Entrepreneur While Staying in Flow ft. Sahara Rose | Episode 33
Oct 03, 2018
3 Secrets Successful Entrepreneurs Swear By | Episode 32 Bonus
Sep 27, 2018
4 Factors Entrepreneurs Forget in their First Year of Business | Episode 31
Sep 26, 2018
How to Go from Stressed Out to Self Care ft. Kasey Dreier | Episode 30
Sep 19, 2018
3 Reasons Why You're Not Getting Followers on Social Media | Episode 29
Sep 12, 2018
Tips for Heart Centered Marketing ft. Jill Celeste | Episode 28
Sep 05, 2018
5 Thoughts Every Entrepreneur has in First Year of Business | Episode 27
Aug 29, 2018
Designing A Beautiful Life and Business ft. Eos Koch | Episode 26
Aug 22, 2018
The BEST Business Advice I've Ever Heard | Episode 25
Aug 15, 2018
Why the "Laptop Lifestyle" isn't attainable.. without Connections ft. Crystal Honeycutt | Episode 24
Aug 08, 2018
3 Unexpected Ways Your Brand Affects Your Business | Episode 23
Aug 01, 2018
Dealing with Comparison as an Entrepreneur ft. Lucy Sheridan | Episode 22
Jul 25, 2018
#1 Strategy to Aligned Sales | Episode 21
Jul 18, 2018
Infusing Spirituality with Business ft. Christine Nicole | Episode 20
Jul 11, 2018
What's My Social Media Strategy | Episode 19
Jul 04, 2018
Tips on Starting an Online Business ft. Miranda Nahmias | Episode 18
Jun 26, 2018
3 Major Lessons I Learned in Business | Episode 17
Jun 19, 2018
How a 6-Figure Earner Built Her Business ft. Tanya Conner-Green | Episode 16
Jun 13, 2018
Major Selling Mistakes Entrepreneurs Make | Episode 15
Jun 06, 2018
Social Media with Strategy ft. Ashley Mason | Episode 14
May 30, 2018
4 Ways to Know if Your Business is a Success | Episode 13
May 23, 2018
Why Your Story is Worth Celebrating ft. Photographer Brooke Michelle Jackson | Episode 12
May 16, 2018
4 Tools to Save Time | Episode 11
May 10, 2018
Modern Self Worth ft. Cassie Jeans | Episode 10
May 02, 2018
5 Things People Say to those Owning A Business | Episode 9
Apr 26, 2018
Designing What You Want ft. Nicole Boyle | Episode 8
Apr 18, 2018
A word Entrepreneurs Should NEVER use Anymore | Episode 7
Apr 11, 2018
Infusing Soul with Branding ft. Jordan Duvall | Episode 6
Apr 04, 2018
What Branding Can Do for You + My Experience | Episode 5
Mar 28, 2018
All About Beginning and Anxiety with Samantha Hearne | Episode 4
Mar 21, 2018
Self Care for Solopreneurs & Comparison Syndrome | Episode 3
Mar 14, 2018
Women Empowerment with Photographer Bethany Bourgoin | Episode 2
Mar 07, 2018