The Spin Sucks Podcast with Gini Dietrich
By Gini Dietrich, Founder of Spin Sucks
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Episodes: 295
Description
We're your one-stop shop for modern communications. The lines between PR, marketing, search, advertising, social, and content continue to blur, making it difficult to decide what belongs where. Rather than decide, let’s come together and work as one to grow organizations. We can change the PR industry...together.
| Episode | Date |
|---|---|
|
No, We Don't All Lie For A Living.
|
May 07, 2024 |
|
Your Questions Answered: The PESO Model© Certification
|
Apr 30, 2024 |
|
Combating Weaponized Information
|
Apr 23, 2024 |
|
The Changing Landscape of Media Relations
|
Apr 16, 2024 |
|
How Communications Affects SEO
|
Apr 09, 2024 |
|
How to Make Your Metrics Tell Stories
|
Apr 02, 2024 |
|
Measuring PR Results in the 21st Century
|
Mar 26, 2024 |
|
The Newly Refreshed PESO Model™ Graphic and Process
|
Mar 19, 2024 |
|
The Transformative Impact of the PESO Model
|
Mar 12, 2024 |
|
One of the Most Powerful Tools in the Communications Box
|
Mar 05, 2024 |
|
Enough With the Double Standards!
|
Feb 27, 2024 |
|
What Makes a Thought Leader?
|
Feb 20, 2024 |
|
Why Owned Media is Always Worth the Time
|
Feb 13, 2024 |
|
Rise of the TikTok News Anchor
|
Feb 06, 2024 |
|
Communicating Bad News in the Age of TikTok
|
Jan 30, 2024 |
|
[Replay] Winning Business without Proposals
|
Jan 23, 2024 |
|
From Service Focused to Solutions Focused
|
Jan 16, 2024 |
|
AI is Changing Everything, and That's Okay.
|
Jan 09, 2024 |
|
Surviving the End of the Internet
|
Dec 19, 2023 |
|
Rediscovering the Art of Commenting
|
Dec 12, 2023 |
|
How Not to Handle an Executive Transition
|
Dec 05, 2023 |
|
Remember: You're Playing a Long Game
|
Nov 28, 2023 |
|
Embracing Leadership as a Journey...Not a Destination
|
Nov 14, 2023 |
|
New Data on the Future of Corporate Communications
|
Nov 07, 2023 |
|
Where Should You Spend Your Time in 2024?
|
Oct 31, 2023 |
|
How I Became a Swiftie - A PR Playbook from Taylor Swift
|
Oct 24, 2023 |
|
When the PESO Model is Working Well...
|
Oct 17, 2023 |
|
The 5 Kinds of Stories You Need to Tell
|
Oct 03, 2023 |
|
When It Sounds Too Good To Be True...
|
Sep 26, 2023 |
|
Our Terrible First Blog Post - And What We've Learned Since Then
|
Sep 19, 2023 |
|
AI Generative Search is Coming - Will You Be Ready?
|
Sep 12, 2023 |
|
Reputation is Everything. Your Crisis Communications Plan Can Protect It
|
Sep 05, 2023 |
|
Thinking About the Future Every Day
|
Aug 29, 2023 |
|
What Makes a Workplace Toxic and How to Make Sure Yours Isn't
|
Aug 22, 2023 |
|
Shaking Hands and Kissing Babies: The First Thing to Do in a Crisis
|
Aug 15, 2023 |
|
Have Patience, Create Consistency
|
Aug 08, 2023 |
|
How to Predict the Future
|
Jul 25, 2023 |
|
The Right Way to Take a Stand
|
Jul 18, 2023 |
|
The Many Risks of Journalists
|
Jul 11, 2023 |
|
Unintended Consequences: The Good and the Bad of Generative AI
|
Jun 27, 2023 |
|
Don't Negotiate with Yourself
|
Jun 20, 2023 |
|
The Many Reasons Perfect Isn't Best
|
Jun 13, 2023 |
|
Kindness Will Get You (Almost) Everywhere
|
Jun 06, 2023 |
|
It's Time to Update Your Earned Media Strategy
|
May 30, 2023 |
|
Demonstrating Your Value During Budget Cutbacks
|
May 23, 2023 |
|
Using Generative AI as a Communicator
|
May 16, 2023 |
|
Your Email is Not My Emergency
|
May 09, 2023 |
|
The Reputation Game has Changed
|
May 02, 2023 |
|
[Replay] Telling Stories That Mean Something
|
Apr 25, 2023 |
|
The Remote vs. Hybrid. vs. In-Office Showdown for Communications Workers
|
Apr 18, 2023 |
|
Hiring an Advantage: Why You Should Consider Getting a Coach.
|
Apr 11, 2023 |
|
3 Questions to Help You Communicate Your Values
|
Apr 04, 2023 |
|
Evolving Your Services to Weather the Storms
|
Mar 28, 2023 |
|
Ripple Effects: Protecting Your Business from Global Upsets
|
Mar 21, 2023 |
|
The Magic of Contributed Content
|
Mar 14, 2023 |
|
Winning Business Without Proposals
|
Mar 07, 2023 |
|
Keeping the Bad Actors at Bay on Social Media
|
Feb 28, 2023 |
|
I Love it when a Plan Comes Together.
|
Feb 21, 2023 |
|
Planting New Business Trees
|
Feb 14, 2023 |
|
The Problem of Ignoring the Communication Professionals in the Room
|
Feb 07, 2023 |
|
The Problem with RFPs
|
Jan 31, 2023 |
|
The One Thing We Can Control: Owned Media
|
Jan 24, 2023 |
|
Putting the PESO into your Sales Funnel
|
Jan 17, 2023 |
|
An Integrated PESO Model That Executives Love
|
Jan 10, 2023 |
|
The Golden Word for 2023
|
Jan 03, 2023 |
|
A Robot Wrote this Episode
|
Dec 13, 2022 |
|
Ignore Communications Counsel at Your Own Peril
|
Dec 06, 2022 |
|
Digging into some Content Marketing Data
|
Nov 29, 2022 |
|
Why You Need Client Personas
|
Nov 15, 2022 |
|
How Well Do You Know Your Clients?
|
Nov 08, 2022 |
|
Overcoming Struggles Implementing the Peso Model
|
Nov 01, 2022 |
|
Why You Should Read Trust Signals
|
Oct 25, 2022 |
|
Creating a Community Flywheel
|
Oct 18, 2022 |
|
Being Trustworthy When You Can't Trust Anyone
|
Oct 11, 2022 |
|
Telling Stories That Mean Something
|
Oct 04, 2022 |
|
Ending The Praise Deficit Between Men and Women
|
Sep 27, 2022 |
|
Ongoing Education about Earned Media
|
Sep 20, 2022 |
|
Sweet Sixteen for Spin Sucks - What We've Learned
|
Sep 13, 2022 |
|
What To Do When You're Professionally Ghosted
|
Sep 06, 2022 |
|
Who is the Worst Villian in Literature?
|
Aug 30, 2022 |
|
It's Not All About the Evidence
|
Aug 23, 2022 |
|
What's Up With All the Extra Work?
|
Aug 16, 2022 |
|
Meausuring the Work We Do
|
Aug 09, 2022 |
|
Using Our Powers for Good
|
Aug 02, 2022 |
|
The Many Benefits of Introverts in Business
|
Jul 26, 2022 |
|
Break the Rules to Discover New Ideas
|
Jul 19, 2022 |
|
Have You Seen What's Happened Now?
|
Jul 12, 2022 |
|
Be Nervous, But Also Be Ready
|
Jul 05, 2022 |
|
[REPLAY] The Differences between Marketing, Communication and PR
|
Jun 28, 2022 |
|
Do You Really Want To Go Viral?
|
Jun 21, 2022 |
|
Highlights from Muck Rack's 2022 State of PR Survey
|
Jun 14, 2022 |
|
Women Change Everything
|
Jun 07, 2022 |
|
Focusing on the Positive
|
May 31, 2022 |
|
Preparing for the Inevitable
|
May 24, 2022 |
|
A Conversation with Mini-Me. Happy 200th Episode!
|
May 17, 2022 |
|
It Needs to Be a Perfect Pitch
|
May 03, 2022 |
|
Who is Responsible for Deception at the Top?
|
Apr 26, 2022 |
|
It All Starts with Owned Media
|
Apr 19, 2022 |
|
Building Traction as Fast As Possible
|
Apr 12, 2022 |
|
Make Your Social Decisions Strategically
|
Apr 05, 2022 |
|
Earned Media in the Age of the Paywall
|
Mar 29, 2022 |
|
Gleefully Share the Spotlight
|
Mar 22, 2022 |
|
Sometimes You've Got to Pay to Play
|
Mar 15, 2022 |
|
As the Situation Escalates
|
Mar 08, 2022 |
|
PR Pros Behaving Badly
|
Mar 01, 2022 |
|
Navigating the Worst Times
|
Feb 22, 2022 |
|
When a Good Plan Comes Together
|
Feb 15, 2022 |
|
It's a Small World - Choose Your Words Carefully
|
Feb 08, 2022 |
|
Build Your Own Hot Streak
|
Feb 01, 2022 |
|
[Replay] Where Does Your Knowledge Come From?
|
Jan 25, 2022 |
|
Rethinking and Unlearning
|
Jan 18, 2022 |
|
What Happened in 2021 with Business Podcasts?
|
Jan 11, 2022 |
|
[Replay] A PESO Model Primer
|
Jan 04, 2022 |
|
Creating a Culture of Trust
|
Dec 14, 2021 |
|
7 Steps to Starting a PR Firm (Or Side Gig)
|
Dec 07, 2021 |
|
[Replay] Tracking Down Elusive Communications Measurements
|
Nov 30, 2021 |
|
"No Comment."
|
Nov 23, 2021 |
|
94% of Communicators think WHAT?
|
Nov 16, 2021 |
|
Don't Stop Blogging!
|
Nov 09, 2021 |
|
Communicating Return-to-Work
|
Nov 02, 2021 |
|
How Today's Global Complexities Are Ripe with Opportunities for Communicators in 2022 and Beyond
|
Oct 26, 2021 |
|
Look Who Values Content Marketing!
|
Oct 19, 2021 |
|
Exploring the Dark Side of Social Media
|
Oct 12, 2021 |
|
PR vs Journalists - Who is Telling The Truth?
|
Oct 05, 2021 |
|
Sneak Attack! Dealing With Competing Goals
|
Sep 28, 2021 |
|
Mental Health and the Great Resignation
|
Sep 21, 2021 |
|
How Far We've Come
|
Sep 14, 2021 |
|
Was it Really the Intern?
|
Sep 07, 2021 |
|
Mind the Pay Gap
|
Aug 31, 2021 |
|
Where's the Money?
|
Aug 24, 2021 |
|
Who's Opening Your Pitch?
|
Aug 17, 2021 |
|
Fighting PR's (Unfairly) Negative Reputation
|
Aug 10, 2021 |
|
This is not a PR Crisis
|
Aug 03, 2021 |
|
Your Employees Aren't an Afterthought
|
Jul 27, 2021 |
|
Using Robots to Communicate?
|
Jul 20, 2021 |
|
What's Going On In the Communications Industry?
|
Jul 13, 2021 |
|
This is Not the Spokesperson You're Looking For
|
Jul 06, 2021 |
|
The Top Challenges Communicators Face
|
Jun 29, 2021 |
|
7 Ways to Succeed at Blogging
|
Jun 22, 2021 |
|
Ragan Communications Benchmark Report 2021 Edition Breakdown
|
Jun 15, 2021 |
|
Protecting Your IP and Your Relationships
|
Jun 08, 2021 |
|
"Out of an Abundance of Caution..."
|
Jun 01, 2021 |
|
What to do When You're Waffling
|
May 25, 2021 |
|
Replay: How to do Your Own Professional Development
|
May 18, 2021 |
|
Navigating the Covid Fog
|
May 11, 2021 |
|
The Goldilocks New Business Strategy
|
May 04, 2021 |
|
Different Services, Different Price Points, Different Clients
|
Apr 27, 2021 |
|
Give Journalists What They Want
|
Apr 20, 2021 |
|
Fighting Cognitive Biases in Your Communications
|
Apr 13, 2021 |
|
Replay: Diversifying Your Revenue Sources
|
Apr 06, 2021 |
|
Not your Grandpa's Crisis Communications...
|
Mar 30, 2021 |
|
The State of Journalism In 2021
|
Mar 23, 2021 |
|
The Value in Communicating Your Values
|
Mar 16, 2021 |
|
Choose to Challenge Inequality
|
Mar 09, 2021 |
|
Tracking Down Elusive Communications Measurements
|
Mar 02, 2021 |
|
What is shadowbanning and what do you do if it happens?
|
Feb 23, 2021 |
|
Moderating Social Media when Bad Actors Abound
|
Feb 16, 2021 |
|
The Time for Direct Digital Relationships is Now
|
Feb 09, 2021 |
|
The 13 Things Every Agency Should Have in Their Business Plan
|
Feb 02, 2021 |
|
Are 50% of Communicators Dropping the Ball?
|
Jan 26, 2021 |
|
The Meta Podcast about Podcasts
|
Jan 19, 2021 |
|
Where Does Your Knowledge Come From?
|
Jan 12, 2021 |
|
A PESO Model Primer for 2021
|
Jan 05, 2021 |
|
12 Days of Spin Sucks Christmas - 11 Awful Phrases
|
Dec 15, 2020 |
|
12 Days of Spin Sucks Christmas: Six SEO Tricks
|
Dec 08, 2020 |
|
12 Days of Spin Sucks Christmas: A Mindset Shift For Me...
|
Dec 01, 2020 |
|
The Trap of Productive Procrastination
|
Nov 24, 2020 |
|
A Framework to Learn, Evolve and Advance
|
Nov 17, 2020 |
|
Welcome to Planning Season.
|
Nov 10, 2020 |
|
How Crisis Communications Will Work in 2021 and Beyond
|
Nov 03, 2020 |
|
Leaders and Managers: How to Decide Which One Best Fits You
|
Oct 27, 2020 |
|
The Differences between Marketing, Communication and PR
|
Oct 20, 2020 |
|
The Importance of Strategic Planning
|
Oct 13, 2020 |
|
To Swear or Not to Swear
|
Oct 06, 2020 |
|
Moderating User Generated Content on Social Media
|
Sep 29, 2020 |
|
Lessons from Justice Ruth Bader Ginsberg
|
Sep 22, 2020 |
|
How to Detect a Crisis Brewing
|
Sep 15, 2020 |
|
Spin Sucks Replay: Diversifying your Revenue Sources
|
Sep 01, 2020 |
|
Agency Leadership Cross-Post: VA's and Other Assistants
|
Aug 25, 2020 |
|
Agency Leadership Cross-Post: Service
|
Aug 18, 2020 |
|
Agency Leadership Cross-Post: Non-Traditional Revenue Streams
|
Aug 11, 2020 |
|
Agency Leadership Cross-Post: Generating New Business
|
Aug 04, 2020 |
|
Measuring your PESO Model Progress
|
Jul 28, 2020 |
|
Leveraging Authority from a PESO Model Program
|
Jul 21, 2020 |
|
Turning Visitors into Customers with Paid Media
|
Jul 14, 2020 |
|
Where and How Shared Media Fits in Your PESO Model Strategy.
|
Jul 07, 2020 |
|
How to Use Earned Media In the PESO Model Process
|
Jun 30, 2020 |
|
A Deep Dive Into Owned Media In a PESO Model Program
|
Jun 23, 2020 |
|
Using the PESO Model to Pivot Your Career In Times of Crisis
|
Jun 16, 2020 |
|
Taking a Stand for Social Justice
|
Jun 09, 2020 |
|
Taking Career Advice from Nature
|
Jun 02, 2020 |
|
Starting and Scaling a Business
|
May 26, 2020 |
|
Replay: Building Online Community
|
May 19, 2020 |
|
What Does Thought Leadership In 2020 Look Like?
|
May 12, 2020 |
|
Celebrating 100 Episodes of the Spin Sucks Podcast
|
May 05, 2020 |
|
Continuing Challenges and Exciting Opportunities in Paid Media
|
Apr 28, 2020 |
|
Why Communicators Should Ignore the Hustle Mentality and “Advice”
|
Apr 21, 2020 |
|
How to Do Your Job When Earned Media Is Out of the Question
|
Apr 14, 2020 |
|
How to Implement the PESO Model, No Matter the Size of Your Team
|
Apr 07, 2020 |
|
How to Market When the World Is On Fire
|
Mar 31, 2020 |
|
Get Through COVID-19 With These Mindset Shifts
|
Mar 24, 2020 |
|
So You’re Working From Home. Now What?
|
Mar 17, 2020 |
|
The Newly Refreshed PESO Model Graphic and Process
|
Mar 10, 2020 |
|
Star Wars, the PESO Model, and a Challenge for You
|
Mar 03, 2020 |
|
Who Can Use The PESO Model?
|
Feb 25, 2020 |
|
How Google Helped BERT Get Revenge
|
Feb 18, 2020 |
|
The PESO Model: Why Communicators Struggle To Implement It And How To Fix It
|
Feb 11, 2020 |
|
A Podcast About Podcasts
|
Feb 04, 2020 |
|
PR and the Election
|
Jan 28, 2020 |
|
PR Trend: Artificial Intelligence
|
Jan 21, 2020 |
|
What Are Your Business Red Flags?
|
Jan 14, 2020 |
|
Happy New Year!
|
Jan 07, 2020 |
|
Reworking Earned Media
|
Dec 28, 2019 |
|
12 Days of Christmas - 10 PR Metrics To Track
|
Dec 17, 2019 |
|
12 Days of Christmas - 6 SEO Best Practices
|
Dec 10, 2019 |
|
12 Days of Christmas - 2 PR Trends
|
Dec 03, 2019 |
|
Income Diversification for Communications Professionals
|
Nov 26, 2019 |
|
How To Prepare For A Down Economy
|
Nov 19, 2019 |
|
How To Do Your Own Professional Development
|
Nov 12, 2019 |
|
Are You Out of Your Mind, Earnst and Young?
|
Nov 05, 2019 |
|
The Do’s and Don’ts of Holiday-Themed Content Campaigns
|
Oct 29, 2019 |
|
The Art of Negotiation
|
Oct 22, 2019 |
|
An App for All Seasons
|
Oct 15, 2019 |
|
All Roads Lead to Email
|
Oct 08, 2019 |
|
Pop-Ups - Love ‘Em or Leave ‘Em
|
Oct 01, 2019 |
|
[Replay] Digital Declutter
|
Sep 24, 2019 |
|
#68: Dealing With Unhappy Customers - Off and On-Line
|
Sep 17, 2019 |
|
#67: When You Don’t Like The Boss, But The Boss Is You
|
Sep 10, 2019 |
|
Managing the Challenges of Vacation
|
Sep 03, 2019 |
|
#65: [REPLAY] How to Find your Authentic Brand Voice
|
Aug 27, 2019 |
|
#64: Emails that Don't Suck
|
Aug 20, 2019 |
|
#63: Coming Up With Ideas for Content
|
Aug 13, 2019 |
|
#62 Instagram for Business. Even Non-Visual Ones
|
Aug 06, 2019 |
|
#61 How Agencies can Outsource
|
Jul 30, 2019 |
|
#60 Unbelievable Onboarding
|
Jul 23, 2019 |
|
#59 Sharing Your Owned and Earned Content
|
Jul 16, 2019 |
|
#58 All About Referrals
|
Jul 09, 2019 |
|
#57 Customer Service - The Magic is in the Details
|
Jul 02, 2019 |
|
#56 How to Stay Up to Date in Your Industry
|
Jun 25, 2019 |
|
#55 [REPLAY] Thought Leadership: Just Another Buzzword?
|
Jun 18, 2019 |
|
#54 Through the Years with Spin Sucks
|
Jun 11, 2019 |
|
#53 Video Marketing for Communications
|
Jun 04, 2019 |
|
#52 A Year of Insights from Our Listeners
|
May 28, 2019 |
|
#51 Mistakes and Malice in PR
|
May 21, 2019 |
|
#50 Why You Should Avoid Overservicing and Overdelivering
|
May 14, 2019 |
|
#49 Using Systems and Automation
|
May 07, 2019 |
|
#48 Content and the Client Lifecycle
|
Apr 30, 2019 |
|
#47 What You Don’t Know Can Trip You Up
|
Apr 23, 2019 |
|
#46 RFP’s and How to Grow Without Them
|
Apr 16, 2019 |
|
#45 Communication During a Crisis
|
Apr 09, 2019 |
|
#44 How to Pitch Almost Anything
|
Apr 02, 2019 |
|
#43 The Different Community Platforms
|
Mar 26, 2019 |
|
#42 Replay: So Much Social
|
Mar 19, 2019 |
|
#41 Skills to Build and Work On
|
Mar 12, 2019 |
|
#40 The 3 C’s of Creativity
|
Mar 05, 2019 |
|
#39 Growing a Company
|
Feb 26, 2019 |
|
#38 How Virtual Companies Work
|
Feb 19, 2019 |
|
#37 Building an Online Community
|
Feb 12, 2019 |
|
#36 Effective Storytelling for Your Brand
|
Feb 05, 2019 |
|
#35 Digital Declutter
|
Jan 29, 2019 |
|
#34 PESO Case Study: Pitch Perfect
|
Jan 22, 2019 |
|
#33 Alexa Flash Briefings: The New Kid on the Social Media Block
|
Jan 15, 2019 |
|
#32 Communications Trends for 2019
|
Jan 08, 2019 |
|
#31 Predictions for 2018: Were We Right?
|
Dec 27, 2018 |
|
#30 Networking Done Right
|
Dec 18, 2018 |
|
#29 Developing a Growth Mindset
|
Dec 11, 2018 |
|
#28 Thought Leadership: Just Another Buzzword?
|
Dec 04, 2018 |
|
#27 The Weird New World of Robots
|
Nov 27, 2018 |
|
#26 REPLAY: It’s Time to Step Up to the PESO Plate
|
Nov 20, 2018 |
|
#25 From Memes to Strategy: Leveraging User-Generated Content for Your Brand
|
Nov 13, 2018 |
|
#24 Pay to Play and Play to Win: Paid Media Strategies for Your Business
|
Nov 06, 2018 |
|
#23 The 3 Rules for Social Media Etiquette
|
Oct 30, 2018 |
|
#22 How Not to Be Annoying and Ineffective on Social Media
|
Oct 23, 2018 |
|
#21 So Much Social
|
Oct 16, 2018 |
|
#20 Ask Gini: Analytics, Platforms, Outsourcing, ROI and More
|
Oct 09, 2018 |
|
#19 Own Your Competition with Owned Media
|
Oct 02, 2018 |
|
#18 Social Media That Won't Blow Up in Your Face
|
Sep 25, 2018 |
|
#17 Growing Your Audience With Earned Media
|
Sep 18, 2018 |
|
#16 Get the Most Out of Paid Media
|
Sep 11, 2018 |
|
#15 It’s Time to Step Up to the PESO Plate
|
Sep 04, 2018 |
|
#14 Should You Blog for Your Business?
|
Aug 28, 2018 |
|
#13 Let’s Get Real About Influencer Marketing
|
Aug 21, 2018 |
|
#12 The Issues List
|
Aug 14, 2018 |
|
#11 The Big Rock Concept
|
Aug 07, 2018 |
|
#10 Setting Goals You’ll Actually Keep
|
Jul 31, 2018 |
|
#9 The Massive Opportunity for PR Firms and Content Creators
|
Jul 24, 2018 |
|
#8 The Power of the SWOT Analysis
|
Jul 17, 2018 |
|
#7 Why and How you should still Comment on Blog Posts
|
Jul 10, 2018 |
|
#6 How to create your Brand Qualifiers
|
Jul 03, 2018 |
|
#5 Finding the Metrics to Make Your CEO Swoon
|
Jun 26, 2018 |
|
#4 Brand Personas
|
Jun 19, 2018 |
|
#1 How Elon Musk Pulled Off the Perfect PR Stunt
|
Jun 07, 2018 |
|
#2 How to Write With Your Brand Voice
|
Jun 07, 2018 |
|
#3 How to Find Your Authentic Brand Voice
|
Jun 07, 2018 |
|
Welcome to the Spin Sucks Podcast with Gini Dietrich
|
Feb 21, 2018 |