Jason Khalipa is back at it with another cup of coffee and another episode! Do you have a morning routine? Listen to Jason explain how he starts off the day on the right foot and why making your morning is so important.

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Jason & Gabe are back at it with another jam-packed episode of EOE! After recalling some of the craziest situations they've ever been in, they go into all things fitness. Whether you own a gym or you workout in one, this episode is for you. Enjoy!

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In this episode, Jason talks to five-time World Champion Alain Ngalani. At a young age, Alain's mother taught him to stand up for himself through self-defense. Martial Arts has become his passion and way of life since then and he's gone on to earn black belts in four different disciplines along the way. Listen to today's episode to hear Jason and Alain talk more about following your instincts, staying humble, and never losing a fight without kicking the other guy in the face.

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Good morning and happy Monday! Today's Coffee With Khalipa is all about taking control of what you can. After a tough loss at Jason's recent Jiu-Jitsu Tournament, he found himself being frustrated at outside factors rather than at himself. In the end, it's up to YOU to determine your success. Not a judge, not your competitors, not the environment. Listen to today's episode for Jason's take on leaving no doubt!

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Join us for a recap of Jason Khalipa's first Brazilian Jiu-Jitsu Tournament at purple belt! What lessons did he learn? Was there controversy? Did he come out on top? Listen to today's episode to find out!

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Welcome to your weekly Monday Motivation! Whether you're going hot or iced, grab your cup of coffee and get ready to check yourself. Are you OVERcommitting to things in your life? Listen to get Jason's hot take on why this might leave you more frustrated than fulfilled.

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This week, Jason and Gabe talk about everything from Perfect Bars to Drake songs and answer a few of your questions along the way. Can you get jacked and do cardio at the same time? Will there come a day when you stop setting PR's? Listen to today's episode to find out!

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Good morning, good morning, good morning and welcome back to another Coffee With Khalipa! Today, Jason talks about the most important thing in his life — family. In 2016, Jason's daughter, Ava, was diagnosed with Leukemia, sparking the family's passion for helping others affected by pediatric cancer. Ava's Kitchen is an annual fundraiser led by the Khalipa family to raise money for NEGU, which stands for Never Ever Give Up. This is an organization that sends out "Joy Jars" to kids fighting cancer all over the world. Listen to today's episode to find out how filling Joy Jars could be your company's next team building event.

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It's EOE Thursday with the dynamic duo of NCFIT. In today's episode, Jason and Gabe discuss the value — especially strategically — that coaches provide for athletes and then segue into talking about the upcoming 2022 Rogue Invitational, including what Jason's game plan will be as he competes in the Legends category. They also chat about Gabe's approach to putting on muscle the last few weeks and how that's been going.

In this episode:

— The Value of Coaches in CrossFit & BJJ

— Being a Pro in CrossFit

— Jason's Game Plan for Competing Legends at the Rogue Invitational

— Rebuilding Strength for the Rogue Invitational

— "Look Good, Feel Good. Feel Good, Play Good. Play Good, Get Paid Good."

— Hitting the Upcoming NCMETCON Oly Cycle 

— Front Squat Positions

— Putting Yourself in the Best Position to Win

— Gabe's Measured Approach to Putting on Muscle

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Get your week started with a fresh cup of joe and a new episode of Coffee with Khalipa. Just the other day, Jason was playing catch with his son and it reminded him of his infamous softball throw at the 2011 CrossFit Games. Since then, Jason's throwing has dramatically improved, and it's due to the idea of compounding fitness — doing a little a few times a week adds up in the long run. In this episode, he pitches it over to you: What do you want to get better at and how can you use this idea of compounding fitness to level up?

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Jason and Gabe are back on the mics for another episode of the EOE Podcast, and this time, they brought MDV back into the mix! The boys met up at NCFIT Campbell to record this one in person, and they dove into a handful of topics, including training, tanning, headphones, MDV's favorite TV shows at the moment, and some cool memories of the Crossfit Games. Enjoy!

In this episode:

• In-Ear Headphones & EMF Waves,...Tin Foil Hat Time!?
• How Woo-Woo is too Woo-Woo?
• Balancing Your Opinions vs. Sensational News
• Benefits of Sunning...
• Physical Training & It's 'Hidden' Benefits
• MDV's YouTube Recco: Soft White Underbelly (proceed w/ caution)
• Jason's All-Time Favorite Games Moments
• ...and What You Didn't Know the Games

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Kick off your week with a fresh cup and a fresh episode of Coffee with Khalipa. In this one, Jason talks about the power of in-person. Covid-19 forced a number of businesses to embrace the digital, including NCFIT. This last week, the crew came together and had deep conversations, creative talks, and engaging debates that only happen when you interact with your team face-to-face. If your business also embraced working remotely, perhaps it's time you all got together. Listen to Jason as he tells you why. As always, keep crushing it!

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Jason and Gabe are back with another Thursday edition of the EOE Podcast. In this one, the guys dive into questions our listeners sent in via Instagram, including methods of tracking progress that don't involve the scale, working for a one-rep max back squat, and what Jason's recent meet-up with Dave Castro was all about. Plus, they talk about what it's like to get jacked and do jiu-jitsu at the same time, offer tips for shoulder mobility, and more! Enjoy!

In this episode:

— Tracking Progress Through Pictures

— Going for a 1-Rep Max

— 20-Rep Back Squat

— Carb Cycling: Good or Bad?

— "Jacked-Jitsu"

— Tips for Shoulder Mobility

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Today, we have Chris Hinshaw back on the show! As one of the top endurance coaches in the world and an expert in developing aerobic capacity in athletes, Chris is a wealth of knowledge. So, when Jason had a question about whether power, explosive athletes should incorporate slower, long-distance training and what the benefits would be, he called his longtime coach and friend. In this episode, the two go in-depth about the effects lifting has on cardio and vice-versa and much, much more! Enjoy.

In this episode:

— Why Would a Power Athlete Want to Do Slow, Long Distance Training?

— Does Doing Cardio Interfere with Your Lifts?

— Does Lifting Interfere with Your Cardio?

— How Long Do You Need to Go to Develop All of Your Muscle Fibers?

— Three Energy Systems

— The Ability to Recover

— What's Preventing You From Reaching Your Goals?

— The Two-Liter Coke

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Coffee with Khalipa is back this week, so pour yourself a fresh cup as you listen to what's on Jason's mind. Today, he talks about the idea of a partnership vs. a partner-shit. What steps do you need to take when entering a partnership to make sure it works out? And if you're in a partnership right now that's not quite working out, what should you do? Cue the episode and, as always, keep crushing it.

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Jason and Gabe are back on the mics for another episode of the EOE Podcast. Fresh off the plane from his trip to Africa, Jason talks about his first safari experience and what it was like keeping up with his fitness. The guys then dive into Brazilian jiu-jitsu and the 2022 CrossFit Games before finishing off with the upcoming Olympic lifting cycle at NCFIT.

In this episode:

— Africa & Jason's First Safari Experience

— BJJ Tournament Styles

— The 2022 CrossFit Games

— New Olympic Lifting Cycle Starting at NCFIT

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Grab your pen and notebook because we've got a great episode with Ben Bergeron on mindset, mental toughness, and character. Ben is the founder of CrossFit New England and Comptrain, has coached a number of athletes to CrossFit Games titles, and is passionate about helping people in "their quest to improve their fitness, health, and approach to life beyond the gym."

On today's show, Jason and Ben dive into Ben's five-level mindset continuum, what each level represents, and how individuals can use it to level up their abilities both at the gym and in their daily lives. Enjoy!

In this episode:

— Living Overseas & Adapting

— Rugby Sevens

— Kids & Fitness

— Preparing for a Speech

— Coaching & What Works for an Athlete

— Over-coaching

— Virtuosity

— Awareness in Mindset

— Reacting to Triggers

— The Mind & Its Role

— What is Chatter?

— Micro-adversity

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Jason and Gabe are back with another Thursday edition of the EOE Podcast. In this one, Gabe gives up an update on the state of affairs at the ranch and talks about the importance of supporting local farmers at your nearest farmers market. The boys then pivot and talk fitness and nutrition, diving into the idea of living freely to live fully before giving tips on how to #getbig and maintaining gymnastics proficiency while gaining muscle. Finally, with the CrossFit Games kicking off this week, Jason gives his hot take on PED's and drug testing after the recent news of a number of Games athletes testing positive for banned substances. It's a packed episode — enjoy!

In this episode:

— Farmers' Markets

— What is Living Freely & Fully?

— Webinar on Stepping Away from Coaching Full-Time

— External Loads & Getting Jacked (or Yoked)

— Tips on Gaining Muscle Mass While Maintaining Gymnastics

— Using EMOMs for Gymnastics Stamina

— PEDs in the CrossFit Games

— Dave Castro's Supposed Involvement with Test Results

— Athlete's Responsibility to Know What's Going Into Their Body

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Monday morning means a fresh cup (or two!) of coffee and a new episode of Coffee with Khalipa. Listen up as Jason talks about how to handle the inevitable spending costs associated with running a business, making informed financial decisions but accepting that every dollar spent won’t always be optimal, and learning to use those costs to move your business forward in one way or another. Keep crushing and have an awesome week!

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Jason and Gabe are back on the mics for today's episode of EOE. Each week, the guys talk about a number of topics that listeners send in. In this one, they dive into Jason's cold plunge and Gabe's chest freezer, discuss training duration, dabble a bit into jiu-jitsu, and go over what good meals look like throughout the day. Enjoy this episode and, as always, get after it!

In this episode:

— Cold Plunge

— Chest Freezer

— Hunting

— Fasted Cardio & Lifting

— Good Meal Options for the Rest of the Day

— Daily Training Duration

— BJJ & Time Commitments 

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Today, we have EOE regular Stu Brauer back on the show! If you've been in the gym space for a while, you definitely know his name.

Stu is the founder of WTF?! Gym Talk and is as obsessed with the business of fitness just as much as Jason. In this episode, they dive into a variety of topics and drop some valuable bits of knowledge for gym owners, including a helpful way to make decisions for your business.

Keep getting after it and enjoy this episode!

In this episode:

— Creating a Buffer Between Classes

— Tempo Training & Stu's Workout 

— Resurgence of Fitness

— Importance of CRM

— Utilization Rate 

— Is It Good for the Business? Is It Good for Clients? Is It Good for the Coaches?

— Profit First for Micro Gym Owners

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Jumpstart your week with your favorite coffee and your favorite podcast! In this episode, Jason talks about why you should always remain open to the possibilities. Whether in life, business, or fitness, everything comes in ebbs and flows, and we should be willing to adjust our interests depending on where we're at in our personal journey. Keep crushing and keep getting after it!

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Welcome to another Thursday episode of EOE. In this one, Jason and Gabe dive into squat snatching, the "Fancy Nancy" workout (one of Jason's favorites) that just showed up on the NCMETCON track, and CrossFit Games training. They also talk about jiu-jitsu and the Masters Worlds and answer some of your questions on hormones as well as the best way to follow NCX training. Enjoy!

In this episode:

— "Fancy Nancy" & Squat Snatching

— Nutrition: How Can Women Increase Hormones for Increased Metabolism?

— Training: Best Way to Follow NCX if You're Training 3-4 Times per Week?

— Training for the CrossFit Games

— BJJ & Competing at Masters Worlds

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We're throwing it back again for this Wednesday episode of Effort Over Everything. With the CrossFit Games on the horizon, we figured what better than to revisit Jason's conversation with 2021's second Fittest Man on Earth, Patrick Vellner.

Listen in as Pat and Jason chat about all things life, training, and CrossFit Games. Both a practicing chiropractor and CrossFit Games athlete, the four-time CrossFit Games podium finisher is the epitome of hard work, balance, and putting Effort Over Everything. Get ready to be equal parts inspired and fired up after listening to this episode!

In this episode:

— Parenthood & The CrossFit Games

— Balancing a Chiropractic Practice & Training Movement as Medicine

— Transition From Team to Individual Competition

— Standout Events at The Games

— Breaking Down the Snatch & Sprint Events

— What the Future Holds

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Fill your cup with your favorite brew and hit play on today's episode of Coffee with Khalipa. In today's installment, Jason drops some valuable insight for business owners and managers: Separate the business from your own personal agenda. Listen through for the why and, as always, go out and crush this week!

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Jason and Gabe dive into it today! The guys discuss some of the new things NCFIT has implemented at the gyms post-Covid (such as the benefit of 10-minute blocks between classes) and the responsibilities of the front desk, before pivoting to Jason's thoughts on training volume and Gabe's top three tips to stay hydrated.

In this episode:

— 10-Minute Blocks, the Front Desk, and Taking Reservations

— Training Question: Training Volume

— Nutrition Question: Hydration 

— 3 Tips For Hydration

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PushPress is "the gym management software for successful gyms," and in today's episode, PushPress CEO and founder Dan Uyemura joins Jason and Gabe to discuss how he got into CrossFit before delving into what metrics gym owners should analyze and how they can use them to improve customer experience, convert leads, and drive retention.

In this episode:

— Finding CrossFit as a Software Engineer

— Focusing on the Customer Experience

— Goal of Software

— How Are Gym Owners Spending Time?

— 3 Metrics to Dial In On

— Lead Conversion & Sales Efficiency

— Net Revenue Retention

— Average Churn

— Focus on the Drivers of MRR

— Needing to Create a Feedback Loop

— Duty of Sales Is to Qualify Someone For Your Gym

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Today, we have a special half-hour episode of Coffee with Khalipa on a topic that means a lot to Jason. He’s joined by two of his good friends, Matt Olson and Erik Rees, to talk about the 24-Hour Challenge special charity event in benefit of NEGU and pediatric cancer, Move Through Motivation, and the Jessie Rees Foundation.

Matt is a US Army veteran, cancer survivor, and a third of the MTM team, which aims to create a community bonded by fitness. Erik is the father of Jessie Rees and co-founder of the Jessie Rees Foundation, whose mission is to connect with, encourage, and offer resources to families of courageous kids fighting cancer.

In this episode:

— How Matt Became Involved with the Jessie Rees Foundation (JRF)

— The Start & Evolution of Move Through Motivation

— This Year's 24-Hour Challenge

— Jason's Connection to the JRF

— What is the Jessie Rees Foundation?

— JoyJars & the Many Ways JRF Supports Families

— Jessie's Hour (and Addy's Hour, AJ's Hour, & Ava's Hour)

— Where Move Through Motivation is Going

— Community Through Fitness & the Importance of Movement

— Mobile Joy Factory & Giving Back in a Meaningful Way

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Today's episode is full of fitness. Jason and Gabe hop on the mics to talk about the importance of the mind-body connection and defining your goals before each training session, Jason's approach to the clean and jerk, utilizing strength training — and the new NCX strength cycle — to gain the upper hand in BJJ, and the positives and negatives of the leaderboard. Plus, the guys answer a couple of questions from our listeners and plug our newsletters for athletes and for gym owners. Enjoy!

In this episode:

— Connecting Your Brain with Your Body 

— My Clean & Jerk

— New NCX Strength Cycle

— BJJ Training 

— Leaderboarding

— Training Question: AMRAP and EMOM, What Are the Benefits of Both?

— Nutrition Question: Counting Macros & Dirty Bulking 

— Food Quality

— Gym Owner Newsletter & Athlete Newsletter 

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To say that the Waldorf Astoria Los Cabos Pedregal is phenomenal would be an understatement. Its résumé speaks for itself: The five-star resort is ranked by Forbes and TripAdvisor and has received a Travel + Leisure’s World’s Best Award every year since 2016.

In today’s episode, Jason and Fernando discuss how reaching this degree of service and notoriety was possible. Through creating and maintaining a service culture rooted in harvesting meaningful connections and positive impact, The Resort at Pedregal is second to none when it comes to the service industry. With over a decade of experience, Fernando provides insight and takeaways for any business owner in today’s show. Enjoy!

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Take a sip of your favorite brew and kick off your Fourth of July with some Coffee with Khalipa! As business owners, sometimes we feel like we're stuck in a rut. In this episode, Jason gives his three-step approach to making sustainable changes that will move your business forward and help you break out of that dull grind. As always, go crush this week!

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Jason and Gabe are on the mics for this episode of the EOE podcast. In this one, the guys chat about a variety of topics, including Gabe's recent European adventure and fitting in fitness while traveling, and the idea of "Effort Over Everything." There are also some bits in there for business owners, including empowering your team so they can perform to or above their ability and the upcoming NCFIT bi-weekly email for gym owners. Enjoy!

In this episode:

— Gabe Goes to Europe 

— Empowering Your Team

— Traveling and Movement

— EOE

— Underestimate How Hard It Is To Put On More Muscle, Overestimate How Much It Takes To Maintain It

— 80% of the Way and Getting the Final 20%

— Bi-Weekly Email for Gym Owners

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We had incredible feedback about our episode with Hany Rambod from a while ago, so we brought it back!

Nicknamed “The Pro Creator,” Hany is a 20-time Olympia-winning coach and is the man behind FST-7, Evogen Nutrition, and The Truth Podcast. In this episode, Hany sits down with Jason to give us a further understanding of the sport of bodybuilding. So, whether you’re looking to get into the sport, curious about the nutrition practices it takes to uphold competition physique, or what the appropriate supplements you should take are, we got you covered!

In this episode:

— Training for Bodybuilding Competition 

— Strength & Size in the Off-Season 

— Back and Bi + Chest and Tri 

— Bodybuilding and Nutrition 

— Why You Should Never Skip Leg Day 

— Catching a Pump with Time Under Tension 

— Let’s Talk Supplements 

— Breaking Down Bodybuilding Comps 

— Strike a Pose 

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Pour yourself a cup of joe and kick off your week with some Coffee with Khalipa.

Today, Jason talks about overcoming your worries. Things come up all the time that preoccupies our minds — it's just part of being an adult — and how you deal with them can make or break you. Jason gives his tips on how to build your confidence and learn to get through the concerns and adversities life throws at us. Give it a listen and, as always, go crush this week!

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Today’s episode of the EOE Podcast is a must-listen for coaches and gym owners! Stu, the mastermind behind WTF?! Gym Talk, joins Jason and Gabe to talk in depth about sales — from how coaches are salespeople to touch points and following up on leads all the way to how to compensate your salespeople. They also cover all the different models in the current fitness space landscape.

In this episode:

— Can a Coach Be a Salesman?

— How Coaching Is Sales

— Following Up with Leads: “Die, Buy, or Tell You to Stop”

— Double-Digit Touch Points

— 3 Stages: Awareness, Consideration, Purchase

— #1 KPI: Did They Walk In the Door?

— How to Pay a Salesperson

— How Many Locations Can One Sales Manager Oversee?

— What Is a Micro Gym?

— Different Models In the Fitness Space

— WTF?! Gym Talk and Gym Real Estate Co.

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We have Dr. Adam Hotchkiss on the show today. A podiatric physician by training, Adam found that the vast majority of his patients were coming to him when preventable diseases had progressed to the point where amputation was their only option and that he was rarely helping patients become healthier or prevent disease.

As someone who’s passionate about human optimization, much of his focus has changed toward overall human optimization and disease prevention through a holistic approach utilizing nutrition, exercise, and in-depth lab work to improve system markers and overall wellbeing.

In this episode, Adam discusses his path to becoming a doctor, overall human optimization, how fitness saved his life, and weighs in on the topic of wearing shoes vs. going barefoot.

In this episode:

— Path to Becoming a Doctor

— Adam’s Journey to Doctor

— Diabetes

— Sick Care vs Healthcare

— Hormone Optimization

— How Often Should You Do Blood Work?

— CGM

— Fitness Saved My Life: Eating Disorder 

— Blood Work & Factors to Consider 

— Shoes vs. Barefoot

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Kick off your Monday morning — and your week! — with some Coffee with Khalipa. In today's episode, Jason discusses how he sets himself up for success each week by making a checklist of his high, medium, and low-ticket items. This allows him to prioritize his time, stay on track, and helps him be more efficient and make a greater impact at work and at home. Put these tips into play today and go crush this week!

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On our very first edition of "Meet the Team," Jason and Gabe are joined by NCFIT Social Media & Communications Manager Liz Francis! Liz was born and raised in Oklahoma and started working remotely for NCFIT right out of college. She also coaches youth classes at her home gym and competes in local fitness competitions. From OU football to country music, take a listen and learn more about our resident Okie!

In this episode:

— Who Is Liz Francis?

— What Is It Like Working Remotely? 

— Social Media Strategies 

— Children and Fitness 

— Marketing Takeaways 

— WOD’S On Water

— Liz’s First GoRuck

— Gabe’s Final Meal: A Frozen Pizza?!

— Liz’s Country Kickbacks 

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Mindset coach Adam Saucedo is back on the show today. Adam, whose professional roots lie in sport and fitness, is an expert that empowers his clients to develop and personalize the mental skills and lifestyle habits necessary to achieve balance and consistency in their lives. He sits down with Jason to discuss the ins and outs of creating a positive mindset, including routines, breathing, resetting, and identifying what's in your control.

In this episode:

— Routines and Down-Regulation

— Quiet Time

— Breathing Relates to Our Emotional State

— Square and Circle Breathing

— Meeting Others with Friction

— Start with Lifestyle

— Stimulants

— What Is Your Current Mental Routine?

— How to Activate Physically, Mentally, and Emotionally

— Resetting in the Moment

— In Your Control vs Out of Your Control

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Grab your mug, pour yourself some coffee, and get your week started with a little Coffee with Khalipa. In today's episode, Jason talks about the key to fitness. So what is it? It's about going slow and steady to build good habits, stack up wins, and build the consistency to start thinking about the next steps (such as moving on to the NCFIT app). Listen to the episode and crush your goals this week!

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Chris Hinshaw is back on the show today. With the weather starting to heat up, Chris, one of the top endurance coaches in the world and one of our favorite guests, drops A TON of tips and knowledge on how you can take your workouts to the water.

Dive in as he and Jason discuss everything from kicking technique and breathing mechanics to using swimming as a workout or to complement your current training, plus a whole lot more! Chris even shares Aerobic Capacity's "Critical Swim Speed" (download below) to help athletes measure their swim fitness and estimate swimming paces.

In this episode:

— Swim Workouts

— Scott Panchik and the Rope 

— Swimming and BJJ

— Swimming As Active Recovery

— Swim Fins For Technique: Jammer Fin

— Breathing Mechanics 

— Hand Paddles for Technique 

— Start With Kicking

— Critical Swim Speed (Finding Your Speeds)

— What is the Best Bang for Your Buck: Swim, Bike, or Run? 

— Shoes for Running: Adidas Zero 

— Lightbulb From a Seminar

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Get your week started with your favorite cup and a side of Coffee with Khalipa. Today, Jason talks about never taking your customers for granted. Make sure you renew their experience each and every time they walk through that door as if that visit could be their last — because it just might be if you don't do a good job. So, this week, make sure you over-deliver and keep crushing it!

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Close out your week with a special Friday episode of the EOE Podcast with the boys! In this one, Gabe talks about his experience at VeeCon 2022 and what some of his main takeaways were. And of course, it wouldn't be an episode of EOE if Jason, Gabe, and MDV didn't talk about some fitness.

So sit back, settle in, and listen to the guys talk about what's on their minds in both business and fitness.

In this episode:

— VeeCon 

— Web 3.0: Read, Write, Own 

— Lessons From Gary Vee

— Leadership Qualities

— Do You Need Fancy Equipment?

— Appreciating the Present

— Glory Days

— Taking Inventory of Your Body 

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Dan Williams is on the show today. The founder of WIT Fitness sits down with Jason and talks about his journey from door-to-door sales to founding a commercial cleaning company to founding and driving the biggest global online retailer of functional fitness gear (and training brand in their own right). In addition to the story of WIT, Dan chats about the importance of building a base through authenticity, facing the challenges brought about by Covid-19, and apparel trends in functional fitness.

In this episode:

— From a Cleaning Business to a Global Online Training Shop

— Apparel Trends in Functional Fitness

— The Creation of WIT

— The 200 Metcons That Started It All

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Sit back, take a sip of your favorite coffee, and kick off your week with a new episode of Coffee with Khalipa. Today's topic stems from a conversation Jason had with Gabe Yanez, director of sales and marketing at NCFIT.

Gabe spoke about two experiences he's had in the last couple of months that had completely different demographics, which sparked a thought in Jason: Was he doing as good of a job as Gabe of exposing himself to people with different backgrounds and different interests or was he surrounding himself by people like him?

There’s so much to learn when you expose yourself to new things and people of different backgrounds and perspectives, so think of ways you can do that and keep crushing it!

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It's Thursday, which means the boys are back for their weekly episode of EOE. In this one, Jason and Gabe hop on the mics today to talk all about movement, including movement standards, strength and speed over technique, and going up against the clock.

In this episode:

— Movement Standard

— NCFIT Workout "Punch Out"

— Skirting the Line of Movement

— Raw Strength vs Solid Technique

— The Clock

— Go Fast and Move Poorly or Go Slow and Move Well?

— Sport of Fitness and Movement Standard

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If you've been listening to the EOE Podcast over the last few weeks, you know that plunging into frigid water has been a prominent topic of conversation. In today's episode, we welcome one half of the Plunge founders, Ryan Duey!

Dive into today's show as Ryan sits down with Jason to discuss all things cold plunge — the benefits and how he and his business partner, Michael Garrett, came up with the Plunge and started their joint venture — as well as what he's learned running a pair of businesses and his experience on Shark Tank.

Cold Plunge Website

Use code JASON150 for $150 off your Plunge

In this episode:

— Benefits of Cold Immersion

— How Was the Cold Plunge Founded? 

— Lessons Learned Growing a Business

— Being on Shark Tank

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Kick off your week with your favorite brew and some Coffee with Khalipa. Today’s topic is the idea of “Is your house is clean?” as it relates to your business. Oftentimes, business owners may jump at additional opportunities they think can provide further revenue before making sure their primary business is optimized. Taking on more when “your house isn’t clean” could be disastrous. So take inventory and if your house is clean, go for it! Pursue those opportunities and crush it!

It's EOE Thursday with the boys of NCFIT. In today's episode, Jason, Gabe, and MDV hop on the mics to chat a little fitness, a little business, and some things in-between.

In this episode:

— CAP Programming

— .com Programming 

— Running a For-Profit Gym

— What Do Members Want? What Do They Need?

— Food, Sleep, or Fitness?

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We've got a fun one for you, folks! Jason sits down with none other than Coop Mitchell of Garage Gym Reviews. Coop is a fitness coach and the founder of GGR, the popular YouTube channel and website that fitness buffs of all levels turn to for guidance on how to piece together their home gyms (both smartly and within their budget).

On today's episode, Jason and Coop talk about — obviously — how to set up the perfect home gym (including using the NCFIT app, chosen as the Best Functional Fitness Training program by GGR), what inspired Coop to create GGR, and how GGR maintains its authencity through its growing popularity.

In this episode:

— How to Set Up Your Home Gym

— What Gear to Buy

— Common Mistakes When Setting Up Your Home Gym

— How Garage Gym Reviews Was Founded

— Authenticity & How GGR Remains Genuine

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Kick off your week with your favorite brew and a new episode of Coffee with Khalipa. Today’s food for thought is “Where is your time spent?” In both our professional and personal lives, we can sometimes spend entirely too much time on things that don’t move the needle for us. Check in with yourself, evaluate what’s taking most of your bandwidth, and come up with an action plan to take the steps necessary to make sure you’re spending most of your time on what actually matters.

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Jason, Gabe, and MDV are back with another episode of Effort Over Everything. In this one, the boys from NCFIT hit a variety of topics, including COVID-19, one of our favorite YouTube channels, and the recent weight miss in a UFC championship fight.

In this episode, the guys talk about:

– COVID Fork

– BJJ Class

– Wendler 5-3-1

– Garage Gym Reviews

– Sandbag Warm-Up

– Cold Plunge

– UFC and Weigh-ins

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New week, new episode of Coffee with Khalipa. Today’s episode is about making your intentions known. Sometimes we assume that others know what we think or feel when the fact of the matter is they likely have a lot of other things or tasks on their mind. So whether it’s at work with a manager or employee — or even at home with a loved one — having open communication and being transparent will free you from building up micro-resentments and can open the door to professional and personal growth.

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The boys are back for their weekly episode of EOE. In this one, Jason and Gabe take on a number of topics, including movement and travel, morning routines and cold therapy, a call-back to this week's Coffee with Khalipa and making the best decision you can at the time, and the business side of fitness.

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Matt Beaudreau is back on the show today! As the founder of Acton Academy Placer schools and the co-founder of Apogee Strong Mentorship Program, Matt has some great insight when it comes to education and leadership. Settle in for another interesting conversation as he discusses how to build young leaders, support our children, and ultimately live for them.

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Start your week with some Coffee with Khalipa. On today’s episode, Jason chats about looking back at and accepting decisions you’ve made — whether they turn out to be great or, especially, if the result isn’t what you hoped it would be — if you made those choices with the best information available to you at that time.

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Get your Thursday started with a little Effort Over Everything. On today's show, MDV and Gabe join Jason to talk all about fitness, including special workouts and how to prepare for them, and our training goals at NCFIT.

Today, the boys discuss:

– Ava's Birthday Workout

– Special Workouts Throughout the Year

– How to Prepare for Special Workouts

– Our Training Goals at NCFIT

– Murph Prep

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Take a sip of your favorite brew and start your week with a little Coffee with Khalipa. On today’s episode, Jason uses a recent learning experience to expound on the wonders and pitfalls of transparency in business or even at home with your family and kids, and the importance of not putting the cart before the horse.

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Jason, Gabe, and MDV are back on the mics for the latest episode of EOE. The guys take on a great topic today — "How to keep workouts fun" — and touch on a number of key aspects regarding fitness and training.

In this episode, Jason, Gabe, and MDV talk about:

– Should You Score Your Workouts?

– Having a "Why”

– Creating a Fun Environment

– Diversify Your Training

– Mindsets for Training 

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This is a must-listen episode of Effort Over Everything! Dr. Kelly Starrett and Chris Hinshaw join Jason as the three dive into youth fitness, coaching, and competition. 

Some of the topics the trio chats about include: 

– Building Athleticism and the Role the Gym Plays In It 

– Teen CrossFit Games Athletes 

– Movement as a Skill and Having Fun

– Hot/Cold Therapy for Kids 

– Enhancing Coaching for Kids 

– At the End of High School, Will Jason's Kids Still Want To Play and Compete?

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Jason, MDV, and Gabe are back to kick off your Thursday with another episode of EOE.

Some of the topics the boys talk about on today's show include:

– Blood Work

– Sailing & Leadership Skills

– Toe Spacers

– Hot & Cold Therapy

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It’s time to kick off your Monday morning with a little Coffee with Khalipa. In this one, Jason talks about approaching fitness like putting money in the piggy bank: Add a little bit every single day — it doesn’t have to be a lot! — and before you know it, in six months, one year, two years, or five years from now, you will have built up a nice hedge.

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Another Thursday, another episode of EOE — but this time just with two of your three favorite guys. In this one, Jason and Gabe dive into (pun intended) topics ranging from cold plunging to grip strength, intention during training, and some business topics for gym owners.

Today, Jason and Gabe chat about:

– Taking the (Cold) Plunge

– Grip Strength and Dead Hang Pull-ups

– Intention While Doing Strength & Conditioning and Hypertrophy

– 3-for-3 Deal for Gym Owners

– Money-Back Guarantee

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NCFIT coach and mountaineer Ronald Quintero is on the show today, and he talks about all things leading up to his trip to climb Mt. Everest this spring. Everest, which stands at 29,035 feet high, will become Ronald’s fifth summit out of the “7 Summits of the World,” a list that already includes Mt. Aconcagua and Denali.

Listen along as Ronald talks about how he prepared physically and mentally to try to become the first Honduran to climb the world’s highest peak.

In today's episode, Jason and Ron chat about:

– Preparation for Climbing Everest

– Attempting to Becoming the First Honduran to Complete Everest

– Training Techiniques

– Ways to Start Mountaineering

– Overcoming Adversity

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Jason’s back with another Coffee with Khalipa. In this one, Jason talks about getting comfortable with the uncomfortable — no matter how small or grand the situation — and channeling your nerves to help you overcome fears and earn your confidence.

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It’s Thursday, which means the boys are here with another episode of EOE.

Today, the guys chat about:

– Our School System

– College, Trade School, and Ways of Learning

– Weight Training Before or After Cardio, and Options the Guys Have Found Successful for Classes

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Today Matt and Jason discuss the fitness space, sponsoring athletes, where the sport of fitness is going and Matt's transition to HWPO

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We've got another episode of Coffee with Khalipa for you! In this one, Jason talks about the "Life we Chose" as an entrepreneur, manager, and gym owner.

If you like this episode, let us know. Leave us a rating/review!

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The guys are back on the mics for another roundtable episode of EOE. In this one, Jason, Gabe, and MDV cover various topics ranging from breathing to business, icy temperatures, and BJJ.

Today, the guys chat about:

• Mouth Taping and Nasal Breathing
• Cold Exposure
• Do Gym Owners and Coaches Get Impacted by Other Gyms Nearby?
• Ava’s Treatment
• BJJ

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Matt is back on the show, this time to discuss how our current school system is flawed and how we need to be more innovative in the way we think about it as parents.

In today's episode, Jason and Matt discuss:

– The Business of Acton Academy

– Leading by Example as a Parent

– Cheering Effort

– The Cycle of School

– College is Dead Now

– What Do You Do with a 529 Fund?

– Entrepreneurial Mindset

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Hope your Monday is going great! Talking about putting Points on the Scoreboard to start the day, specifically with our kids but also applies for us all. Put the points up and feel the confidence for the rest of the day.

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The boys are back for the latest episode of EOE. In this one, Jason, Gabe, and MDV cover various topics ranging from the Open to business, BJJ, fitness, and NCFIT programs.

Some of the topics the guys chat about include:

– Movement Standards in the Open

– Does It Need To Be the Unknown and Unknowable?

– Sheepdog Course with Ashley

– Barrier to Entry to Joining a Gym

– How Marketing Matters

– UFC to BJJ as CrossFit to Oly Lifting

– Training Demands Over Time

– NCFIT Workout Options

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Dr. Sean Pastuch is the guest on today's episode. Sean is a doctor, coach, educator, author, and the founder and owner of Active Life, which aims to bridge the gap between fitness and healthcare.

In today's episode, Jason and Sean talk about:

• Active Life
• What Movements Sean Sees the Biggest Issues With
• Bridging the Gap Between Fitness and Healthcare
• 4 Versions of Freedom
• The Difference Between Coach and Doctor
• PT Competence and Confidence

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Weekly short format Podcast where we dive into something I'm thinking about for this upcoming week.

Have a great Monday!

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The guys are back on the mics for another episode of EOE. In this one, Jason, Gabe, and MDV take on topics ranging from coaching and fitness all the way to diet and farming.

Today, the guys cover:

• Boring Technician or Mid-level Skills and Great Engagement?
• Carnivore Diet
• Raw Cheese
• Milking a Cow
• Wearing a Weight Belt

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Robb Wolf is on the show today. Robb is a two-time New York Times/WSJ best-selling author who has transformed the lives of hundreds of thousands of people through his podcast, books, and seminars in nutrition and strength and conditioning. As if that's not enough, Robb also holds a purple belt in BJJ, is a former California State Powerlifting Champion, and was a 6-0 amateur kickboxer.

In this episode, Jason and Robb talk about:

• BJJ and Becoming a Brown Belt
• Blood Glucose and Training
• Brain and Impact on Training
• Basics of Nutrition
• Healthy Rebellion
• Prescription for Anti-Aging

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We are back with another installment of EOE. In this one, Jason, Gabe, and MDV cover a few topics, including how they're approaching the Open, how their thoughts on the Open have shifted over the years, and whether or not they'll continue with their approach for the EOE40 Challenge.

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Chris Hinshaw is on the show today. The founder of Aerobic Capacity, Chris is widely considered one of the top endurance coaches in the world thanks to his cutting-edge approach to training. In this episode, Jason and Chris talk about a number of things, including the Assault Rower vs C2, running on a self-propelled treadmill vs running on the road, drills that help athletes learn to breathe, and how the sport of fitness is going.

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Aerobic Capacity online

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Happy Thursday! We are back with another installment of EOE. In this one, Jason, Gabe, and MDV talk about Gabe's experience at a recent Sheepdog seminar and lessons learned about BJJ and self defense.

Today, the guys cover:

• Gabe’s Experience with Sheepdog
• How Do BJJ Classes Run?
• Fitness and Benefits for Self-Defense
• Recovery and BJJ Using Fitness
• Lessons Learned That Apply to Coaching Classes
• EOE40 Update
• NCFIT App Updates

Connect with Jason

Follow MDV

Find Gabe

Check out NCFLEX

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Weekly Motivation: EOE Weekly Emails

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Gym Owners: Free Trial of the NCFIT Collective!

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Ameet Shah, the CEO and Founder of Wodify, is today’s special guest. In this episode of EOE, Ameet and Jason discuss the origin story of Wodify, the lessons learned building multiple businesses, and what the future holds for the fitness space and the technology that drives it.

Connect with Jason

Check out Wodify

Try NCFLEX

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Today, the guys cover:

• Adjusting for Success and Appropriate Expectations
• Gas Station Foods
• Flights and Food
• Hydration
• Food at Hotels
• 8/20 Rule
• Normalizing Fitness

Connect with Jason

Follow MDV

Find Gabe

Join the #EOE40 Challenge

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Weekly Motivation: EOE Weekly Emails

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Gym Owners: Free Trial of the NCFIT Collective!

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Dr. Kelly Starrett is back on the EOE podcast. In today's episode, he and Jason touch on a number of topics, including:

• Kids and Mobility
• Quad Smashing
• Pain Is a Request for Change
• Using Vibration
• Hot/Cold Therapy
• Flossing and BFR

Connect with Jason

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Join the #EOE40 Challenge

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Weekly Motivation: EOE Weekly Emails

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Today, the guys cover:

What is redlining? How often, if at all should you be doing It? How we approach Intensity at NCFIT. Should we have tests everyday or not track results at all?

Connect with Jason

Follow MDV

Find Gabe

Join the #EOE40 Challenge

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Weekly Motivation: EOE Weekly Emails

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Gym Owners: Free Trial of the NCFIT Collective!

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In today's episode, Noah and Jason talk about:

• Wodapalooza
• Training
• Diet
• Being a Pro in CrossFit

Connect with Jason

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Jason, Gabe, and MDV are back back on the mic, covering a number of topics ranging from fitness to baseball. Sit back and enjoy the latest from the boys of NCFIT. 

Today, they dive into:

• Athletes Paid for Shirts at the CF Games
• King Kong
• Better Margins: Gyms or Online?
• Better Work/Life Balance: Gyms or Online?
• Wanted to Quit My Job and Open a Gym
• Barry Bonds Excluded From the HOF
• Coaches and Jokes
• EOE40

Connect with Jason

Follow MDV

Find Gabe

Join the #EOE40 Challenge

Check out NCFLEX

Get the NCFIT App

Weekly Motivation: EOE Weekly Emails

Visit the NCFIT Shop

Gym Owners: Free Trial of the NCFIT Collective!

Visit NCFIT Online

The guys go live for the first time! In a raw episode, Jason, MDV, and Gabe talk about the hot topics of what’s happening in the functional fitness industry, as well as answering listeners’ questions live. 

Today, the guys explore:

– Morning Routines

– Dave Castro Updates

– Morning Chalkup's Story on E Coli

– O2 Crowdfunding vs Private Equity in the Fitness Space

– MDV's First NFT Buys

– The Guys’ Favorite Workouts 

– Is Going to Fitness Events a Good Use of a Gym Owner’s Money and Time?

Connect with Jason

Follow MDV

Find Gabe

Join the EOE40 Challenge

Check out NCFLEX

Download the NCFIT APP

Subscribe to EOE Weekly Email

Visit the NCFIT SHOP

Become a part of the NCFIT Collective 

Visit NCFIT online

The boys are back with as much fire as ever. Join Jason, Gabe, and MDV as they sit down with a cup of coffee and talk all things fitness, life, and business!

Today, the guys dive into:

More On Dave Castro

Leadership

Creating Culture

The EOE40 Challenge

Enjoy this one, athletes! Let's go!

Connect with Jason

Follow MDV

Find Gabe

Join the EOE40 Challenge

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Visit NCFIT online

Oh man is there a lot going on in the functional fitness world today! You guessed it, the guys are gonna talk about it! Into our first week of the EOE40 Challenge and with a good cup of coffee, the guys are fired up for today's episode.

Today, the guys explore:

Dave Castro Being Fired From CrossFit

CGM & Wearables for Fitness

EOE40 Challenge

Let's get after another week with even more EFFORT! Let's go!

Connect with Jason

Follow MDV

Find Gabe

Join the EOE40 Challenge

Check out NCFLEX

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Subscribe to EOE Weekly Email

Visit the NCFIT SHOP

Become a part of the NCFIT Collective 

Visit NCFIT online

Here we GO! The guys are breaking down the EOE40 Challenge this week, y'all! Start with us January 10th as we embark on the 40-day journey!

You can expect 40 days of:

40 Minutes of Movement Daily

Waking Up 40 Minutes Before Your Usual Alarm

40 Days of Nutritional Guidelines

(we like the Hands On Nutrition Challenge)

Joining the "Clean Sink" Club

Let's get after it, athletes! 40 days to greatness, lets go!

Connect with Jason

Follow MDV

Find Gabe

Join the EOE40 Challenge

Check out NCFLEX

Download the NCFIT APP

Subscribe to EOE Weekly Email

Visit the NCFIT SHOP

Become a part of the NCFIT Collective

Visit NCFIT online

The boys are back and ready with another episode of EFFORT Weekly! As always, they GO there and have a great time doing it!

Today, the guys explore:

Steroids

Supplements

Carbs

Technology & Fitness

Enjoy the last episode of the year with the dudes of NCFIT as we get ready to launch into 2022! Let's go!

Connect with Jason

Follow MDV

Find Gabe

Join the EOE40 Challenge

Check out NCFLEX

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Subscribe to EOE Weekly Email

Visit the NCFIT SHOP

Become a part of the NCFIT Collective

Visit NCFIT online

The ladies of NCFIT are taking over on today's EFFORT Weekly. Catching up with the Women Make Waves show, Jason and the gals chat all things life, fitness,and business.

Today, the crew dives into:

Picking Your Battles 

Importance of Check-Ins

Once a Week Date Night 

Favorite WMW Episodes

What We’ve Learned Podcasting

Competition Reflection

Think we should bring the ladies back for another episode? Let us know! Let's go!

Connect with Jason

Follow Lindsey

Find Arielle

Join the EOE40 Challenge

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Become a part of the NCFIT Collective

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The boys are back with another episode of EFFORT Weekly, y'all! All three of the guys are back and nothing is off the table! 

This week, the guys explore:

Cryptocurrency

Putting EFFORT Into Relationships

Digital Training to In-Person Training

Over-Under Grip & Hook Grip

Sports vs. General Fitness

Let's get after it this week, listeners! Let's go!

Connect with Jason

Follow MDV

Find Gabe

Check out NCFLEX

Download the NCFIT APP

Subscribe to EOE Weekly Email

Visit the NCFIT SHOP 

Become a part of the NCFIT Collective 

Visit NCFIT online

We've got a new spin on today's show! Jason and MDV are doing a Q&A episode for listeners, and you should GET STOKED! Keep an eye on Jason's Instagram Stories for a chance to have your question answered in future episodes!

Today, the guys dive into:

Educating The 1-2 Day/Week Member

What If Athletes Are Unhappy With Programming

Understanding and Training Strengths & Weaknesses

What Movements Translate to Jiujitsu 

Building Resiliency

Optimum Training For Growth

Tracking Nutrition

Competition Training and Competing

Let's get out there and be awesome, athletes!

Connect with Jason

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Find Gabe

Check out NCFLEX

Download the NCFIT APP

Subscribe to EOE Weekly Email

Visit the NCFIT SHOP 

Become a part of the NCFIT Collective

Visit NCFIT online

Alright, gang! New tradition! EFFORT Weekly is now coming to you on Fridays! Get ready to kick your weekend off right with the boys from NCFIT. New day, but same knowledge, fitness, and friendly banter!

Today, the guys dive into:

Cross Country Road Trips

Living Wage Added To Your Bill

OPT & CrossFit With Individual Design

Jason's Recent BJJ Tournament & Takeaways

Enjoy this one, athletes! Let's go!

Connect with Jason

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Find Gabe

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We're talking everything Virtual Personal Training with Curtis Christopherson today! Coaches and gym owners, if you haven't given thought to personal training and the virtual space, do your due diligence and listen to today's show. Curtis is a wealth of knowlege and shines a light on professionalizing the coaching profession.

Today, the guys explore:

Brick & Mortar Locations in Canada

Operations Through Restrictions 

Lessons Learned Scaling a Business

What to Look for When Franchising 

Good Coach Does Not Mean Good Business Owner

Interviewing, On-Boarding, & Mentorship Process

Virtual Personal Training

Virtual vs In-Studio Clients

Is In-Person Training Here To Stay?

It's time to level up, coaches! Let's go!

Connect with Jason

Follow Curtis

Check out Wrkout

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With the holiday week, we're doing things a bit differently! Enjoy your holiday travels with the dudes from NCFIT! Effort Weekly is here on a Wednesday to make your commute a little more enjoyable!

Today, the guys explore:

Preparation Changes Expectation

Value of Strength & Conditioning for Longevity

Points on the Scoreboard 

Reebok HQ

Nature and Time

Does a Coach Need to Train

Should Junk Food Ever be in The Gym

Should There be “Belt” Promotions in Fitness

Enjoy this one, athletes! Enjoy the short week, and we'll catch you Monday!

Connect with Jason

Follow MDV

Find Gabe

Check out NCFLEX

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Subscribe to EOE Weekly Email

Visit the NCFIT SHOP

Become a part of the NCFIT Collective

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Long time friend of NCFIT, CrossFit Games and Titan Games Competitor, Matt Chan is on the show today! The guys sit down and reminisce about the old CrossFit days, while bringing all of their competition knowledge to today. Whether you're a coach, athlete, hunter, or business owner, this show is for you!

The guys dive into:

The Rogue Invitational 

What Training Looks Like Now 

Train Less Sleep More 

Tools to Save a Life 

Prioritizing Fitness in the Workplace 

Training “Alphas” & Breaking Barriers 

Bow Hunting with Shane Dorian 

The Titan Games

Here's to another epic episode of the Effort Over Everything Podcast! Let's go!

Connect with Jason

Follow Matt

Check out TrainFTW

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Become a part of the NCFIT Collective

Visit NCFIT online

Happy Monday, listeners! The boys are back with another EFFORT Weekly! Grab your favorite cup of coffee, sit back, relax, and enjoy the guys talking shop!

Today, the guys explore:

Social Media 

Kids & Technology

Getting Uncomfortable 

Nutrition 

Crypto

No Bullsh*t in Your Life

Here's to kicking off the week right, athletes! Let's go!

Connect with Jason

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Become a part of the NCFIT Collective

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Stu Brauer is back on the show today and dropping knowledge as always! With recent developments in his buisness, Stu shares what he has learned along the way. Every conversation we have with Stu on the show is equal parts information, entertainment, and inspiration! 

Today Stu and Jason cover:

Leasing vs. Owning Gym Space

Commercial Building Funding Options 

Pre-payment Penalties & Technical Default

Setting Ground Rules

Pivoting Out of Brick and Mortar 

Identity Crisis 

Stress of Making Hard Decisions 

Creating a Retirement Plan

Gym Brokerage Program

Enjoy this one, listeners! It's time to get out there and make it happen! Let's go!

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Follow Stu

Gym Real Estate Form

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Another Monday another EFFORT Weekly! The guys of NCFIT are back together recapping the Rogue Invitational and Jason's recent experience while competing! Grab your favorite cup of coffee for this one! Hunker in and enjoy one of the best episodes to date!

The guys explore:

The Rogue Invitational 

Rogue & Again Faster Competition

GRID League

Can Fitness be a Mainstream Sport 

Fitness & Incorporation of Combat Sports

Vibe Behind the Scenes of the Invitational

Katrin Moving

Enjoy this one, athletes and let's get after another Monday! Let's go!

Connect with Jason

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Become a part of the NCFIT Collective

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For those of you getting ready to tackle Chad, those of you interested in mental health and increasing your physical health, and for those of you ready to get involved with veteran suicide prevention, this one is for you. Jason sits down with the guys from GORUCK, Jason and Jimi, to chat everything CHAD.

Today, the guys dive into:

Chad Workout

The Mission, The Men, & Me

Making This Workout Approachable 

Physical Health is Mental Health

Prepping for Chad Workout

Suicide Prevention

We plan to hit this wokout on Veteran's Day. Do you? Let's go!

Connect with Jason

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Get Involved 

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The boys are back with another Monday of motivation. Sit down, grab a cup of coffee, and enjoy your Monday morning with the guys of NCFIT!

Today, the guys explore:

Handstand Push-Ups

Do You Need to Deadlift More Than Your Body Weight?

Do We Need to Measure Power Output?

Stu Retiring From the Micro Gym Space

It's time to get out there and attack the day, athletes! Let's go!

Connect with Jason

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Become a part of the NCFIT Collective

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We've got the man, the myth, the MIND PUMP extraordinaire, Sal Di Stefano on the show today. Sal has been in the health and fitness industry for more than 2 decades and is changing the way people think about training. Backing his book with personal experience, research, and countless studies, it's bound to expand your understanding of how you train most effectively.

Today the guys dive into:

Sal’s Launch Into Fitness 

Coaches = Best Communicators 

The Start of Mind Pump

Best Skills for Coaches

Sincere Sales 

Asking Good Questions

Fitness & Nutrition is NOT Punishment 

Chasing Health 

Cost of Poor Health 

Debunking Cardio 

The Importance of Resistance Training

Let's get fired up, y'all! Let's go!

Connect with Jason

Follow Sal

Grab Sal's Book

Listen to Mind Pump

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It's Monday, so you know what's coming your way, y'all! The guys of NCFIT are chiming in to bring you EFFORT Weekly! Talking shop, life, and, of course, fitness... the guys are determined to bring some motivation to your Monday. 

Today, the guys explore:

Lance Armstrong: A Winner?

Personal Goals & Relationships

Getting The Last Few % Gains

Leadership Styles

Top 10 Vs Another Top 10

Handstand Push-Ups

Let's get fired up, listeners! Let's go!

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Find Gabe

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Become a part of the NCFIT Collective

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Tim Kennedy and Matt Beaudreau are on the show today and changing the way we think about schooling. Putting action and responsibility over the rest, the two have created a beautiful new paradigm when it comes to school, learning, fitness, business, and more. 

Today, Jason and the guys explore:

Exercise as Adversity Training 

Act On Academy & The Role of Children’s Training

Parent’s Responsibility

Magic in the Program 

Breaking the Confines of Conventional Schooling

A Quest to Learn Something New

Never Focusing on College as a Goal

Accelerated Entrepreneurship 

Doing vs. Being Told What to Do

Parent’s Duty to Get Involved

We're fired up to make some change after this show and hope you are too! Let's go!

Connect with Jason

Follow Tim

Find Matt

Acton Academy Online

Check out Apogee

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Bringing you the hottest new podcast on the market! Each Monday we'll release EFFORT Weekly with the boys of NCFIT. Talking shop, business, fitness, and everything in between, Jason, MDV and Gabe will keep you in the loop and entertained every Monday guaranteed!

Today the guys dive into:

Culture

Leadership

Customer Service

Hiring

Sober October

Get ready for more motivation coming your way every Monday! Let's go!

Connect with Jason

Follow MDV

Find Gabe

Download the NCFIT APP

Subscribe to EOE Weekly Email

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Become a part of the NCFIT Collective

Visit NCFIT online

NCFIT Influencer and overall STUD, Natalie Allport, is on the show today. Natalie shares openly and vulnerably about her time on the National Snowboard Team, narrowly missing the Olympics, and the mental health (and physical) struggles that followed competition. Natalie is an absolute all-star, and shares invaluable insights on training, competition, mindset, and mental health. 

Today, Jason and Natalie explore:

Splitboarding 

Going Pro in Snowboarding

Goal of Competing at the Olympics 

Injuries in Action Sports 

Sports Psychology & Mental Health

Team vs Individual Competition 

Competition, Balance, and Burnout 

Building Your Brand, Audience, and Sponsorships

Body Image: No One-Size Athlete

Advice For The Upcoming Athlete

Sit back, relax, and enjoy and incredible conversation with Natalie Allport. Let's go!

Connect with Jason

Follow Natalie

Natalie Online

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Dr. Kelly Starrett is joining us back on the Effort Over Everything Podcast again, folks! Today we are talking all things fitness, play, and strength training for kids. Kelly is a wealth of knowledge and the absolute man when it comes to talking everything movement and mobility, so we couldn't wait to have this conversation.

Today, the guys dive into:

The Opportunity to Teach Children Good and Better Positions

Formal Movement Training

Making Fitness Play

What’s The Minimum Dose of Fitness

How To Load and Challenge Fundamental Positions

Desire to Train & Fun

Olympic Lifting for Children

Hot & Cold Exposure for Kids

It's time to get after it! Let's go!

Connect with Jason

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The Ready State Online

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We've got Chandler Smith on the show today, listeners, and whoo is it a good one! Talking about his CrossFit Games performance, time at West Point, and what it was like being raised by an NFL strength and conditioning coach, Chandler will FIRE YOU UP in today's episode!

Together, Jason and Chandler dive into:

NFL Lifestyle

Sweat Once a Day 

Chandlers Wrestling Career 

Leading by Example 

Introduction to CrossFit 

Learning to Suffer 

Establishing Balance in Competition 

Carryover From Grappling Sports to Metcons 

Upcoming competition 

Making Training Fun

Enjoy this one, athletes, we know we did. Let's go!

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Text Jason: 408-706-2569 

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Annie Thorisdottir is BACK on the show today and, as always, had one of our favorite conversations to date. Jason and Annie reminisce about the CrossFit Games and the evolution of the sport. Annie also shares what this Games season was like for her and what's to come in the future!

Together, Jason and Annie dive into:

What’s New With Annie 

Icelandic Tradition 

Standout Moments of the CrossFit Games 

“I Get to Compete” Mentality 

It Takes a Village to Win The Games 

Can You Make a Living Off of CrossFit Alone 

Advice to New Competitors 

Better & Stronger TOGETHER

BIG Announcements From Annie

We love you, Annie! Thanks for firing us up! Let's go!

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What an inspiration! Aaron Hoff is on the show today breaking down the details behind the Keala Foundation and the Ultimate Hawaiian Trail Run. Jason and Aaron talk vulnerably about Aaron's past and how that set him up to make real change in the world. 

Together, the two dive into:

8th Annual UHTR

Addiction in Hawaii 

Roots of the Keala Foundation

Kids & Teens Coaching Curriculum 

Aligning Values and Actions

Making Amends & Setting Yourself Free

Helping People Others Don’t Want to Help

Everything is Experience 

What to Expect From 2021 UHTR

Feeling inspired? Be sure to check out the link in today's show notes to get involved with the Keala Foundation! Let's go!

Connect with Jason

Follow The Ultimate Hawaiian Trail Run

Get Involved with the Keala Foundation

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Text Jason: 408-706-2569 

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Let's get fired up to make changes in our world and communities. Founder of NCFIT's favorite bev O2, Dave Colina, is on the show today! Between being a sustainable and clean operation and providing real change and opportunity to those of us in the fitness space, O2 is doing it RIGHT! 

Full of inspiration, the guys dive into:

Profit Sharing 

What is O2

Making a Positive Impact on Community 

Leaving Your Day Job 

Online & Subscription-Based Sales 

Aligning Decisions with Values 

Stay for May Campaign 

Work-Life balance

Get out there and do some good, listeners! Let's go!

Connect with Jason

O2 Online

Email O2

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Text Jason: 408-706-2569 

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Become a part of the NCFIT Collective 

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Noah Ohlsen is back on the show today and recounting the 2021 CrossFit Games. Noah finished in 10th this year, and the guys dive into exactly what that finish meant for Noah. Reflecting on what was and revved up on what could be in the 2022 season, the guys chat all things training, lifestyle, Games performances, and future plans!

Today, Jason and Noah dive into:

Noah’s 10th Place Finish

Luck at The CrossFit Games

Climbing the Leader Board

Using Your Competitors as Motivation

Breakdown of Noah’s Games Performance

Pros and Cons of Training Partners 

Role of Weight Loss in Training

Revitalizing Happy But Hungry

Finding Fulfillment

We're so excited to see what Noah does this next compeition season! Until then, enjoy the show! Let's go!

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2021's Second Fittest Man on Earth, Patrick Vellner is in the house! It's been a while since we caught up with Patrick, and had so much fun chatting all things life, training, and CrossFit Games! Both a practicing chiropractor and CrossFit Games athlete, Patrick is the epitome of hardwork, balance, and putting Effort Over Everything! 

Today, the guys dive into:

Parenthood & The CrossFit Games

Balancing a Chiropractic Practice and Training

Movement as Medicine

Transition From Team to Individual Competition

Standout Events at The Games

Breaking Down the Snatch & Sprint Events

What the Future Holds

Get ready to be equal parts inspired and fired up after listening to today's episode! Let's go!

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Follow Patrick

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Fittest Man On Earth & CrossFit Games 2021 Champion, Justin Medeiros, is on the show today! Jason and Justin sit down to talk all things training, CrossFit Games, and training-life balance! Get the inside scoop on this year's CrossFit Games Champion while the guys chat:

Making CrossFit a Career

The Pivot to Games Training 

Bodybuilding's Role in Training

Recovery & Nutrition 

Importance of Sleep 

Starting CrossFit in 7th Grade 

Mindset for Competition 

Why the Mullet 

Dying For Points

You won't want to miss today's conversation. Let's go!

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Jacob Heppner is on the show today, y'all, and we know what you're thinking... YES, we talk about his upcoming boxing match against Josh Bridges! Being a CrossFit Games athlete, entrepreneur, and a person that seeks new opportunities and adventure, Jacob, brought so many knowledge bombs and insights in today's conversation!

Together, the guys dive into:

Jason’s Contribution to Jacob’s Retirement 

Money and Fame Don’t Come Easy in CrossFit 

Entrepreneurship & Mentorship 

Talking Business vs. Living Business 

Taking Risks 

Valuing Your Time & Saying “No” 

Boxing Bridges

We loved every minute of this episode and know you will too! Let's go!

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Text Jason: 408-706-2569 

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Chis Hinshaw is back and bringing the heat! We absolutely LOVE every conversation we have with Hinshaw, and couldn't wait to have him back on the show! From reminiscing on the CrossFit Games, to dropping trou in Brazil, and everything in between, everything about this conversation was awesome!

Today, the guys dive into:

The Trap That Older Athletes Fall Into 

Mindset For Masters Athletes 

Recovery & InjuryPrevention 

Reminiscing on CrossFit Games Events 

Could Rich Still Podium as an Individual 

Playing to Your Strengths 

Hinshaw's Last Race

Making Experts Accessible 

Questioning Authority & Asking Why

We hope this episode fires you up as much as it did for us! Let's go!

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We've got a special show for you today, y'all! Jason and MDV are joining forces and co-hosting today's episode with Nicky Rod! Equal parts informative and comedic, you'll love listening to these dudes chat BJJ, leadership, training, and everything in between!

Today, the guys explore:

- Sting Operation to Stop BJJ Training 

- Being the Hardest Worker in the Room

- Transition From Sprint to Marathon

- A Day of Training with Nicky

- Shutting Off The Ego 

- No Days Off & Chasing the Pump 

- Bro-ing Out on BJJ

Enjoy the show! Let's go!

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Gabe and MDV are back, y'all and we are having a great conversation. We always love when the guys can get together and bro out about all things NCFIT, fitness, nutrition, and life. We are lucky to be surrounded by an amazing team with a wealth of knowledge in widespread arenas.

Today, the guys chat:

- NCFIT Workout Types: Quality, Sprint, Effort, Grind & Heavy 

- Gabe’s Year in an Airstream 

- How MDV Failed the 75-Hard 

- Nutrition Doesn’t Have to be Complicated 

- Just Because it’s Simple Doesn’t Mean it’s Easy

- What is BJJ 

- Establishing Your Why 

- Are Home Gyms Here to Stay?

- The Tragedy of Being a Mets Fan

Whether you're here to meet the team a little more, or gather knowledge bombs, we've got you covered! Enjoy getting to know the guys a little more, let's go!

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Hany Rambod is on the show today, listeners, and it's a must-listen. Getting a further understanding of the sport of bodybuilding has only given us a BIGGER respect for it. Whether you're looking to get into the sport of bodybuilding, curious about the nutrition practices it takes to uphold competition physique, or appropriate supplements, we've go you covered! 

Today, Jason and Hany dive into:

- Training for Bodybuilding Competition 

- Strength & Size in the Off-Season 

- Back and Bi + Chest and Tri 

- Bodybuilding and Nutrition 

Why You Should Never Skip Leg-Day 

Catching a Pump: with Time Under Tension 

Let’s Talk Supplements 

Breaking Down Bodybuilding Comps 

Strike a Pose 

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Coffee Connoisseur, Cat and Cloud Coffee Co-owner, & NCFIT Ambassador, Jared Truby, is on the show today! For those of you that have coffee as a staple of your everyday diet... this one is for you! From the perfect pour over ratios to best grounds and the in's and out's of cupping, Jason and Jared absoolutely geek out over coffee today!

Together, the two dive into:

Connecting With Coffee 

Breaking Down Light, Medium, & Dark Roast

Nuances of Single Origin Coffees 

Process of Harvesting Coffee

Why Coffee is One of the Most Complex Beverages in the World

The Perfect Pour Over Ratio

Coffee & Gut Stuff

What Grounds & Why

So, sit down, pour yourself a good cup o' joe, and enjoy today's episode of the Effort Over Everything Podcast! Let's go!

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Long time friend and CrossFit competitor, Scott Panchik, is on the show today! The boys go way back, talking about old days of compeition, what training is like for today's CrossFit Games, nutrition, supplements, and everything in between! Between being a coach, athlete, and competitor for over a decade, Scott has much insight to bring to today's conversation!

The guys explore:

Games Training

Individual vs. Team Competition

Priorities & Being Okay Saying "No"

Keeping Up With The Young Bucks

Using Stress In Your Favor

Fueling For The CrossFit Games

We know we're looking forward to rooting you on in another year of compeition, Scott! Let's Go!

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Okay, so clearly there's more to this conversation than training modalities and milk alternatives. That said, the boys: Jason, MDV and Gabe, touch on those subjects and everything in between. This conversation is bound to inspire questions, curiosity, and a quest to better your training, nutrition, habits, and connection. 

Today, the guys explore:

Gabe & MDV's Experience With The 75 Hard 

Developing Consistency 

The Importance of Accountability

Reframing The Way You Train 

Regenerative Agriculture 

What’s Wrong With Oat Milk 

The Body’s Ability to Adapt 

Less Connection to CrossFit

Sit back, relax, and enjoy hanging with the dudes of NCFIT!

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Noah Ohlsen is on the show today! The guys go down memory lane, explore today's training, mindset, competition, and everything in between. Noah has been in the competitive CrossFit space for close to a decade and is a wealth of knowledge that all athletes can learn from. 

The guys explore:

Noah’s Move to Georgia & Competition Season 

Volume and Purpose Behind Training 

PR Mindset

The Importance of Training Environment 

Specialty & Adaptation

Performance Mindset 

What it Means to be Happy But Hungry

If this episode doesn't fire you up, we don't know what will! Enjoy!

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Founder of Working Against Gravity [WAG], Adee Cazayoux, is joining Jason today on the Effort Over Everything Podcast! From graduate school to competitive Olympic Weightlifting, to founding an ultra-successful nutrition company, and starting a family, we follow Adee's evolution today while exploring:

Importance of Unprocessed Foods

What is Working Against Gravity 

Adee’s Fitness Career 

External Motivation & Training Environments

Surrendering to the Flow of Life 

Stepping Away From Social Media 

Priorities, Non-negotiables, & Weekly Date Night

Adee brings a welcomed light to today's conversation and inspires our Effort Over Everything lifestyle to the nth degree!

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We're back, and Jason is riding solo today, y'all! Bringing the business side into the Effort Over Everything Podcast, Jason talks about the 4 things he thinks about before every business deal and opportunity. 

Today, he explores:

NCFIT APP

Doors Opening & Doors Closing 

Saying “Yes” Too Often in Business

Identifying Specific Leaders

What is Success & How Do We Get There

Be ready to take notes, listeners! Today's show is jam packed full of actionable steps you can take to improve your business!

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Today is a blend between Effort Over Everything and the Business of Fitness! Inspiring and educational, you are bound to take something (if not many things) away from today's show, listeners! Eliot shares vulnerably and authentically as the guys explore:

Inspired by the Karate Kid 

Transition to Jiu-Jitsu 

The Role of Luck vs. Hard Work 

Critical Thinking and Jumping on Opportunity 

Experience of The Ultimate Fighter 

How to Hide Fear 

The Power of Therapy & Mental Health 

Importance of Objective Opinions & Insight 

Core Values, Compromise, and Community

Time Being Our Most Valuable Asset

Hate Crimes & Establishing Safety 

Connection After COVID 

We hope you love this show as much as we did. Where are you putting Effort Over Everything?

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Content creator extraordinaire, Sevan Matossian, is on the Effort Over Everything Podcast today, listeners! Get ready, because today's show is one for the books. Recounting childhood, college, and homeless years, Sevan shares what Effort Over Everything has meant in his life up until this point. 

Today, Jason and Sevan explore:

Jason “Ruining” the Movie & 2008 Games

Sevan’s Start with CrossFit HQ

They Say Jump, You Say How High: Working 365

Kicked Out, Crack Houses, and 7 Years of Undergrad

Homelessness: The Real Life Study of Sociology 

Sevan’s Launch into Video Production

Habits, Discipline, and Obsession

Legacy & Raising Conscious Children

Life is Knocking

Equal parts entertaining and educational, we know you'll love this one!

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MDV is Chief Fitness Officer at NCFIT, but in a past life...he was an ocean lifeguard. For 8 summers, MDV patrolled the beaches of the south shore of Long Island. While it might sound like a lot of fun (which it was) there were also intense rescues and many lessons on leadership, crisis management, and responsibility. In today's episode, the fellas talk:

MDV's Past Life

8 Summers in the Sun

Wrestling, Training, & Lifting

Beauty & Chaos in the Ocean

Stripping the Stand

Leadership Under Fire

The Impact of Great and Not-So-Great Leaders

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Jason is coming at you with a solo show today, listeners. Short, sweet, and to the point, Jason is diving into the parallels between leading a team and the challenge of a game of tug-of-war. Today, Jason explores:

Leading and Delegating

Heaving in the Same Direction

Getting the Right People in the Right Positions

Conveying Mission and Vision

Having a Team That’s “All In”

Get ready for more AWESOME content coming your way in future episodes, listeners. We've got big things coming!

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Gabe Yanez AND MDV in ONE episode?! Hold onto your seats y'all because the boys are coming in hot! Jason and the bros are reunited in the Bay Area, and bringing some of the best conversation we've had on the show to date! Take a deeper look into the minds behind NCFIT while the boys explore:

Being a Beginner Again 

How Are You Using Your Fitness 

AMRAP Mentality & Failing Forward 

No Regrets: Jason’s Retirement From Competition

Morning Routines and Cold Plunges 

Zero to a Hundred on Social Media

Responsibility on Social Media for Business Owners

Enjoy this one, listeners...we know we did! Let's go!

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Rener Gracie is on the show today, listeners! Get stoked! Today, Jason and Rener explore the world of Martial Arts, more specifically jiu jitsu, and it's relevance and opportunity in the functional fitness space. 

Today the two discuss:

What is Jiu Jitsu 

Where Sport Meets Self-Defense 

When Strength & Athleticism Isn’t Enough 

Calling for De-escalation: Law Enforcement Scrutiny and Accountability

Territory, Credentialing, and Incorporating Jiu Jitsu Into Your Business 

Creating Consistency & Guaranteeing Quality 

Continuing Education for Coaches 

Training in the Digital Space & Long-Term Sustainability

Enjoy this passion-filled episode, coaches! We know it fired us up!

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Jason is coming at cha with a solo episode today to talk all things cryptocurrency. As gym owners and leaders, it is our job to stay educated on trends in technology that are here to stay. 

Today Jason explores:

Evolution of technology in the fitness space 

Being open minded before forming an opinion 

Bitcoin & Cryptocurrency 

Gym owner’s responsibility to educate themselves on financial trends 

Resources for further education 

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He's back, y'all! MDV is in the house and chatting all things culture on the Business of Fitness Podcast. Sharing what we've learned at NCFIT, Jason and MDV dive into:

Tag Lines, Core Values, and Branding 

Creating Culture & Backing Up Your Branding

Leading From the Front

Embodying the NCFIT Core Values

Honest Communication and What We’ve Learned Along the Way

Quality Coaching, Culture, and the NCFIT Collective

Yes, we provide fitness and motivation... but all of that falls flat without community and culture. Enjoy!

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Listen to MDV's Podcast THE INTRO

Women Make Waves Hosts and NCFIT team members, Lindsey, Laura, and Arielle are on the show today! With the launch of the WMW Podcast and campaign, Jason sits down to discuss:

Creating Opportunities For Your Team 

What is WMW 

Elevating Your Team's Voices & Raising Industry Standards 

Lessons Learned and Process of Launching a Campaign 

Logistic of Launching a Campaign 

Collecting Content and Setting a Social Calendar 

Creating Sustainable Culture in Your Company 

These girls are changing the game when it comes to podcasting in the fitness space. Let's make some waves! Let's go!

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Listen to Lindsey's Podcast: Get Psyched

Listen to Arielle's Podcast: Navigating Nutrition

Amelia Boone is in the house, people! Get excited. Amelia is both an Apple attorney and competitive Ultra runner. We dive into business, fitness, balance, and more in today's episode. Exploring the world of both COVID and competition, Jason and Amelia dive into:

- Maintaining Synergy in the Digital Space 

- Backyard Ultra Races 

- Athletic Boom Post-Pandemic 

- Balancing Career and Competition 

- Signs of Over-Training 

- Shared Suffering

Amelia is an inspiration and wealth of knowledge! Let's go!

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Steph Roach is on the show today, coaches! Steph has overcome her fair share of adversity and is here to shed light on yet another hurdle she has had to overcome, owning a brick and mortar business during COVID-19... ring a bell? Today, Jason and Steph dive into:

Social Media Success Does Not Make You Successful 

More Than the Product on the Floor 

Listening vs. Hearing 

Getting Out of Your Own Way 

Going Digital & Retaining Members 

Acquiring Corporate Wellness Accounts

This episode is SO full of information for any and all business owners! Enjoy!

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Co-Founder and CEO of Street Parking and Former CrossFit Games Competitor, Miranda Alcaraz, is back on the show today, folks! As a long time friend of NCFIT, we LOVED catching up with Miranda on today's show. As so much more than a athletes or business owners, Miranda and Jason discuss:

Gaining Perspective & Finding Balance 

Silver Linings and Starting Street Parking 

Challenging the Expectation of Being a CEO

Stop Showcasing, Start Coaching 

Engagement Not Entertainment 

Enjoy this one, coaches! Let's go!

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Gym owners, we all dread that call, don't we? The call from copyright lawyers inquiring about our music practices... well Founder and CEO of FITRADIO, Rusty, joins the Busiess of Fitness Podcast today to get that sorted out for us! Today, Jason and Rusty dive into:

Understanding Music Licensing 

Covering Your Bases and Accounting for PROs

Paid Music Streaming Accounts & What Qualifies Business for Use

Enhancing The Value of Your Membership with Music

Making Music Affordable 

Perfecting the Playlist

This is a must-listen for any gym owner that plays music in their gyms...and, well, that's all of us! Enjoy!

FITRADIO will manage all of your licensing needs

FITRADIO will now cover all or some of the PRO rates for your location(s) for a flat monthly fee + handle all of the reporting requirements for each PRO. Not only will we save you money, but we will also save you the time and headache of royalty reporting.

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He's back! NCFIT legend, Gabe Yanez, is in the house! Gabe is the Director of Sales at NCFIT and is bringing the heat in today's episode. Jason and Gabe dive into the controversial topic of listing your membership price on your website and more! The two dive into:

- Pros & cons of pricing on your website

- Selling a price vs. selling a service 

- What your time is worth 

- Intakes and on-boarding 

- Establishing a lead’s level of interest 

- How to triage change

In the famous words of Gabe himself, "Let's Go!"

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Today Jason is sitting down with long time friend of the show, Charlie Zamora! This episode is PACKED with topics that are relateable to all business owners in (or out) of the fitness space. The two dive into:

- Identifying roles 

- Boundary setting in the workplace 

- Finding your superpower 

- Working with your wife 

- Unmet expectation and empathetic communication 

- Aligning why and how

You're going to love this one, listeners! Enjoy!

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We've got another AWESOME solo-episode for you this week, listeners. Inspired by our mothly NCFIT Partner Webinar, Jason dives into setting the tone for success and how to truly service the customer. Today, he dives into:

- Procedures for New Member Acquisitions

- Sales Flow & Customer Experience

- Setting the Tone of Success

- Adding Personal Touch & Elevating the Athlete

Get ready to thrive post-COVID after listening to this episode, coaches! Let's go!

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The Business of Fitness Podcast graciously welcomes CrossFit Games athlete, Park City Fit Founder, and long time friend Chris Spealler to the show today! Together, Jason and Chris have decades of experience in both the competitive fitness space and Business of Fitness! Today, the two cover:

- To Rent, Build, or Own Your Gym

- Flexibility for Coaches to Have Space & Time

- Trainer Incentives and Growing Your Programs

- Nitty Gritty of Building a Gym Building

- Re-branding and Brand Recognition 

- Your Business is Worth Your Membership

With a take-home for every gym owner out there, today's show is a must-listen! Let's go!

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1st Phorm founder, Sal Frisella, is back on the show today! On this episode, Jason and Sal discuss the important of establishing what is in our control and how to capitalize on the positives. A good friend of the show, Sal, is a wealth of knowledge and an inspiration to all of those he comes in contact with.

Today the two explore:

- Focusing On What's In Our Control

- Eliminating Outside Noise

- Reacting vs. Responding

- What Going Digital Has Taught Us

- Community-based Fitness and COVID-19

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Jason is rolling solo today to chat about Yesterday's Dreams. How often do we stop to reflect on how far we have come? Have you recently held some gratitude for where you stand today?

Today Jason chats:

-Reminders of gratitude 

-Making dreams reality

-Finding time to reflect on success

Enjoy this one, coaches! Here's to adding a little inspiration to your Thursday! Let's go!

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Dave Lipson stops by the Business of Fitness Podcast today to bring the Thundr Bro energy. Talking far more than functional body building, Jason and Dave discuss the business and brains behind the Thundr Bro operation and what elements and experiences set Dave up for success!

The two discuss:

Functional Bodybuilding and The Thundr Bro

Hypertrophy, aesthetics, and injury-free training

Addressing your weaknesses in business and fitness

Micro-managing vs. Overseeing

Ignorance is NOT bliss

Understanding the user/athlete experience & Connecting with the consumer

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Wrapping up the final day of 2020 with a moment of gratidude and reflection from the Cali Bear himself, Jason Khalipa. Today, Jason shares a tool used at NCFIT to set, commit to, and reach annual benchmarks for the business. 

The episode dives into:

-Implementing annual commitments

-Establishing Mission, Vision, and Core Values

-Setting specific benchmarks of success

-Aligning your team with the company’s commitments 

Sit down, hit play, snag a notebook, and get ready to set your business up for success in 2021, coaches! Let's go!

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Jason sits down with NCFIT coach and Navigating Nutrition founder, Arielle Bloom, to have a conversation all coaches and private trainers in our space should hear. 

Together the two discuss:

- Knowing your values and when to raise your rates

- Identifying your specialty and your audience

- Social media marketing and the importance of consistency

-Staying authentic while being effective on social media

- Health, habit stacking, and major takeaways from Navigating Nutrition

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Jason is throwing down another solo-track full of knowledge and actionable advice for y'all today! He's diving into the topic of resources and how readily available they are when we begin to look for them. 

In today's show, Jason explores:

- Utilizing readily available resources

- Allocating time for research

- Continued education and moving the needle

Enjoy this one, coaches, and get ready to level up your business! Let's go!

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Jason is sitting down with Shoyoroll founder, Bear, today to chat about so much more than BJJ! Bear is a wealth of knowledge and offers listeners actionable steps and insights as to how to build their business!

Dives into:

The history of Shoyoroll

Finding a niche and specializing

When to go "all in"

The tipping point and when to make your first hire

Organic growth and innovation

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We've got another solo-cast for you this week, listeners. Jason is bringing the heat, talking about the benefits of a white belt mentality and how becoming a beginner again can help us strengthen our craft. 

He dives into:

Developing Empathy

Compassionate Coaching

Beginner’s Mindset and Effective Communication 

How to Relate with the New Athlete

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Jason is sitting down with BJJ Fanatics co-founders, Bernardo and Michael, to chat all things digital marketing. 

The three discuss: 

How BJJ Fanatics got their start 

Building complimentary partnerships

Continued education and its role in business 

Making major pivots in business operations

How to effectively utilize social media to build your business 

Exploring jiu jitsu

Today is a must-listen for everyone looking to build their digital presence and, in turn, build their business. Sit back, relax, and enjoy the show! Let's go!

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Gainzbox co-founders, Brian and Ken, join the show today and we chat all things Gainzbox: how the company got started, what it's like to have multiple founders, and how to stay true to your values as you grow! We also discuss the value of influencer marketing, the importance of saying "no," the subscription-based marketing modality,and how to balance differing opinions when it comes to business models. We also give you a sneak peek into what's inside this month's NCFIT Gainzbox! You don't want to miss this!

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This episode comes from an overwhelming amount of Instagram questions regarding this topic. If you're thinking about opening a gym post-COVID 19, listen to this episode before signing the lease. Jason gives any gym owner (old or new) actionable steps and questions to ask before opening a gym. Is there language you can add to the lease agreement? Is the building zoned properly? What more can you learn before opening? Can you colaborate with a current brick and mortar gym owner? Can you capitalize on discounted real estate? The list goes on! If you're considering opening a gym, listen to this episode first! Let's go!

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We've got GORUCK founder and CEO, Jason McCarthy back on the show today! As an author, leader, husband, and father, Jason wears a lot of hats, and wears them well. The two discuss how GORUCK has managed to stay true to their mission of grabbing a Ruck and Embracing The Suck. This is more than a product, more than a slogan, more than a brand. GORUCK is a community, a culture, and a shared love for health and wellness. Jason shares how he has maintained the GORUCK community amidst the COVID-19 pandemic and kept his team motivated. This is a must listen for any business owner! Let's go!

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Today's solo cast is a heavy hitter. Jason is talking trust! If you really want to level up your business, you can't do it alone. Our egos can drive us to think that we are the only one capable of executing things perfectly, but your team is beyond capable. Today's show is about training your staff effectively and letting them step into their power to help you level up your business! Enjoy, evaluate, and make the necessary delegations to grow your business. Let's go!

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MDV is back, folks and we are diving into coaching, class time, and most importantly "the whiteboard." Today's show has a lot of topics all sprouting from the idea of the whiteboard. Here is where your class starts, you connect with athletes, you share a mutual trust and respect, and the class comes to life! The guys breakdown how to be most effective at the whiteboard and what some non-negotiables for the start of class are. We dive into question of the day, addressing injuries, building rapport, and more. Coaches and owners... you don't want to miss this! Enjoy!

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Alright, gang! Jason and JP are back for round 2! If you haven't listened to part one, stop what you're doing and go back to catch up! Today's episode is all about the "hard conversation." JP breaks down what he's learned in the past and how he's implemented that information to make difficult conversations best serve the business. Enjoy!

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As always on the Business of Fitness Podcast, Jason and his guests, share real liife experiences. On today's show, we do something we've never done before. Instead of reflecting on past experiences and lessons learned, Jason and JP share a conversation about a currently unfolding event. Today the two tackle how to have difficult conversations with employees in order to avoid future resentment. If you're an owner, today's show is a must-listen! Enjoy!

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Jason is rolling solo again today, don't worry guests will be coming back next week, and he's tackling the concept of entrepreneurship. The reality is, being an entrepreneur isn't always sexy... in fact, it's often not. Is being an entrepreneur right for you? Take a listen to today's episode to find out! Let's go!

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Jason is spitting some fire on today's solo-cast. We've all heard (or justified our actions with) the saying "C's get degrees," but that's about all they'll get you. Jason tells it like it is on today's episode, and will make any business owner think a little harder about their business decisions. It's time to get honest! Where is there room for improvement in your gym/business? Let's level up!

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Today's solo episode comes from the DM! Jason gets questions from gym owners and coaches all the time, and this question seems to come up quite a lot: "Should I take over an existing operation or open my own gym?" Weighing the pros and cons of both, Jason explores leases, TI, talent, ROI, and other factors that should play a role in making your decision. This one is a hot topic and full of information for current and prospective business owners! Enjoy!

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Today Jason is sitting down with NCFIT Sales and Marketing Director, Gabe Yanez. The two discuss a bit about Gabe's background in sales and how his career led him to his current position with NCFIT. With a unique vantage point from interacting with hundreds of gym owners, Gabe shares some of the trends he's noticed and the opportunities he sees in the space for those ready to execute at the right time.

Gabe lends insight into some valuable mindset shifts when it comes to selling and talks about how essential it is that everyone in the fitness space continue to sell, regardless of the recession the economy may slip into.

This one is packed with valuable marketing insights, mindset shifts, and sales tactics that will help every coach, gym owner, and entrepreneur that tunes in. Enjoy!

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What do these things have in common? On today's solo episode, Jason explains just that. As a business owner, it's extremely important to clearly outline your expectation. This not only calls for effective communication and constructive conversation, but also leaves employer and employee on the same page and working towards a common goal. It's pumpkin spice season, y'all. We don't have time for someone messing up a coffee order!

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Jason is rolling solo on today's show and changing the way we think about sales. Odds are, if you're in the fitness industry you got into this business because you love coaching... what nobody gets us ready for is the fact that this business also requires a lot of time and effort spent on sales and business development. Today's episode is for any coach or owner feeling stuck on sales, and lends a new way to approach the topic. Enjoy!

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In this episode of the Business of Fitness Podcast, Jason is back with his compadre, MDV. The fellas are getting real about the "weight of your words." Sparked by a few recent events, the guys breakdown some of the common pitfalls in digital communication, how and why to ignore knee jerk reactions, and what it means to be "always on" as a professional. Before getting into the show's topic, MDV also introduces the 5-Week NCFIT ProDev Series, and how NCFIT is raising the bar in professional coaching.

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"If your coach is eating during class... it might be time to find a new coach." That very tweet spread like wildfire, and created one of NCFIT's most hot debates to date. So, in true Business of Fitness fashion, Jason and NCFIT's Chief Fitness Officer, MDV, sat down to talk it out. What's you're take on the position? Does eating pull away from professionalism on the coaching floor? Should coaches be eating between sets? Be sure to find out what the guys have to say on the topic! Enjoy!

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We've got founder and CEO of Huron, Matt Mullenax, joining us on the show again today! Huron, a top tier, men's skincare line, just had their one-year anniversary! So, we figured what better timing than to have them on the show again! Today the guys are talking about branding, communications, e-commerce, first hires, and more. Max is a wealth of knowledge, and explains why it's better to get your hands dirty than to sit on the sidelines. Enjoy this one, owners!

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On today's episode, Jason sits down with founders of Hybrid Performance, Hayden Bowe and Stefi Cohen. The three sit down to talk about the start of Hybrid Performance, and where the business is today. From mapping the move from virtual to brick and mortar, to the role of powerlifting in fitness training, and branding, the three cover more in this episode than most do in hours of conversation. This is a must-listen for all gym owners out there! Enjoy!

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Today's episode is the first of it's kind! Jason sits down with two of the guys behind the NCFIT Collective, MDV and Gabe, to host an NCFIT Collective Webinar. This topic is not only a current reality for NCFIT, but one that will most likely happen for other gym operations out there--so, we found it incredibly important to share this conversation with the greater community. Together, the three map out what policies and procedures NCFIT put in place to re-open safely, legalities, and the communications with coaches, staff, and members about an employee testing positive for COVID-19. This episode's goal is to help listeners better prepare for this possible situation, and get their action plan ready. If you're interested in more conversations like today's be sure to check out the NCFIT Collective (linked below), as we have multiple webinars throughout the month hosted there! Enjoy the show.

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Jason and MDV take on the topic of trainer education. The fellas dive into their take on the current courses out there and shed some light on what NCFIT has planned in regard to education. there's a lot of things that have changed recently, but one thing remains the same... continued education remains the most important thing you can do for yourself professionally and personally.

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Jason sits down with mindset coach, Adam Saucedo, and NCFIT employee, Lindsey Locke, to discuss the recent changes in our industry. Both having attended John F Kennedy School of Psychology, Adam and Lindsey take a deep dive into the world of mindset, grief, trauma, and change. The three discuss what this time means for owners wanting to rebrand, and take a moment to reflect and process what's been going on the last week. This episode is a must-listen for those gym owners searching for meaning and purpose in these unprecedented times, and provide tangible takeaways for implementing change. 

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Ben is BACK! Competitive CrossFit coach and CrossFit New England owner, Ben Bergeron, brings a wealth of knowledge to this conversation. Beginning by discussing the current state of the CrossFit Games and what the changes made to this year's competition mean to the sport, Ben and Jason bring heat from minute one of today's episode. Moving into more buisness matters, the two recap what their gyms have implented so far during Shelter in Place, explore the world of finance, discuss what the reopening of their gyms will look like, and the longevity of online/virtual coaching platforms. This is a must-listen for all gym owners out there!

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Today, Jason is sitting down with Fit Body Bootcamp CEO, Bedros Keuilian, to discuss strategies for reopening gym facilities. Bedros took his stand and announced the reopening of all Fit Body Bootcamps on June 1st. The two dive into what that means from a political, economical, and entrepreneurial standpoint. Bedros and the Fit Body Bootcamp team crafted a 27-page handbook made for those looking to reopen their locations. From class sizes to sanitation practices, this document breaks it all down. The two also highlight the potential silver linings coming out of the entire COVID-19 situation. This episode is a must-listen for all gym owners!

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Today's solo cast is a must-listen. Alongside you in the entrepreneurial trenches, Jason speaks from experience in today's episode. Jason tackles what this transitional period has been like and what the horizon looks like moving forward. COVID-19 has put gym owners, especially those in the boutique space, in a position to thrive. Listen to today's epsisode to find out how! 

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They're back, ya'll! Jason and Rory are on the mics and talking the glory days! We're taking a break from business as usual, and bringing listeners some care-free listening! Jason and Rory have been a part of CrossFit from the beginning; the two share where the sport started and how far it's come. From scoring, to events, to athletes and everything in between, Jason and Rory give the insight only a true insider in the sport could lend. Grab some popcorn, sit back, relax, and enjoy! 

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Over a decade of friendship is coming over the mic today. Jason is sitting down with long-time friend, doctor of physical therapy, co-founder of The Ready State, and the man that made stretching sexy again, Kelly Starrett. The two discuss the affects of COVID-19 and what this means for our athletes and industry. The two also announce some exciting news...you don't want to miss this!

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Today's episode of the Business of Fitness Podcast is a little break from the norm. Jason is sitting down with long-time CrossFit Games on-air personality, Rory Mckernan. Rory has been around since the beginning and shared many of compeition floors with Jason. Rory and Jason kick it old school in today's episode, lending a break and much needed laugh or two for listeners. Our goal with this series is to relive some of the 'glory days' and allow athletes and gym owners the opportunity to sit back and relax. Enjoy this episode of the Talking Old School CrossFit Series!

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On today's episode of the Business of Fitness Podcast, Jason is sitting down with NCFIT Team Member, Lindsey Locke, to discuss why and how NCFIT decided to implement Virtual Private Training. In this ever-evolving time surrounding COVID-19, it's important for gyms to adapt to a new "normal." We truly believe that, if done right, we can come out the other side of this stronger than ever. Adopting Virtual Private Training into the NCFIT business model is one of the ways Jason and the team are adjusting to the times. Let's keep rising the tides!

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We're bringing you a solo episode today with the man himself, Jason Khalipa. Every industry, but especially the boutique fitness space, has been affected by COVID-19. On today's episode, Jason shares what NCFIT has done as an organization and what he's done as the CEO/owner, to adapt to our current situation. From cutting costs, to retaining members, and how to launch in the virtual fitness space, Jason covers a lot of ground in today's show! Jason offers actionable steps and tangible solutions for any entrepreneurs in the fitness space. Keep training, stay healthy, and enjoy the latest episode of the Business of Fitness Podcast! Let's go!

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Wow! On today's episode of the Business of Fitness Podcast, Jason and Ben bring the heat! The two not only discuss major trends they've seen in the fitness and CrossFit space as a whole, but take it a step further and also highlight how to be successful in this ever evolving industry. Touching on leadership, building a business, implementing policies and procedures, and creating an effective and aligned mission, Ben and Jason provide valuable insight for any buisness owner looking to elevate their operation. Get your notebooks out listeners and get ready to go back to school with this episode! Enjoy!

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On today’s episode, Jason is digging into the mail bag to share a listener’s experience and provide insight for those of you that may share a similar story. Many of us have been offered the seemingly “ideal” opportunity to take over an existing gym operation. With a drive to help others, this sounds like an awesome endeavor for a passionate coach. The goal of today’s episode is not to deter you from taking on this business opportunity, but rather to give tangible examples, provide pertinent questions, and help your expectations align with the operation’s potential.

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On today’s episode of the Business of Fitness Podcast we are sitting down with the one and only, Chris Hinshaw. Many of you know Chris from Aerobic Capacity and the numerous CrossFit Games athletes he has coached, but what you may not know is the story behind Chris’s launch into the CrossFit space. Chris shares what that process was like for him, and what it means to live in alignment and authenticity. For any of you waiting to take the leap into doing what you love, this episode may be the nudge you need! Enjoy!

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This has been a hot topic as of late, the idea of enforcing a dress code in the gym. Today, Jason and MDV, are tackling this debate and sharing our thoughts around the subject. This conversation goes beyond black or white thinking when it comes to dress codes, and dives into concepts like situational awareness and peer influence. Whether you're a gym owner wanting to enforce a dress code, a coach trying to uphold one, or the dude in the class with his shirt off, this episode has something for you!

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You ask, we deliver. This topic was brought to you by our private NCFIT Collective Facebook group forum. A member asked for our take, practices, and process of hosting internal competitions. Together, Jason and MDV, take a deep dive into how we've planned and executed competitions at NCFIT. We're fired up about this episode, gym owners, and know you'll love it.

If you're headed to Wodapalooza, come hang out with the NCFIT Collective Crew. We'll be there all weekend and Jason is even doing private, 10-minute chats with participants that sign up. If you're interested, sign up here!

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Today the host of the Business of Fitness podcast, Jason Khalipa, is breaking it down solo. On this solo-cast, listeners get an inside look of what goes through Jason's head each day in regards to business, fitness, balance, and building a brand. We cover a lot of bases today, owners. Touching on topics from how to get your employees to buy into your company to how to set appropriate expectations, and everything in between. Whether you're in the business of fitness or any other type of entrepreneur, there's takeaways in this episode for you!

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Everyone's favorite co-host, MDV, is back for this one, and damn is it good. Today Jason and MDV are taking on the infamous 'burpee penalty.' We get it, sometimes athletes are late to class, and you've got to get them warmed up and ready to go. However, even though this tactic warms your athlete up, it completely cools them down in regards to your business. We've said it before and we'll say it again, we are in the customer service industy. Think about the culture and experience something like the burpee penalty creates for your gym's atmosphere. Today the guys provide helpful insight and suggestions on better ways to address the chronically late member. Enjoy the show!

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What's the "free" ingredient we're talking about today, you ask? Feedback! We've heard it all: "I don't have the support network to provide feedback," "I'm afraid to give/ask for feedback because of a power dynamic," or someone is blatantly unaware that they could use some. Today, Jason and MDV are discussing how to go about receiving feedback and what to do once you've got that information. Want to take this discussion a bit further? Be sure to check out the NCFIT Collective (linked below) where you can find the evaluation documents used at all NCFIT locations. Sit back, relax, and start putting people in place to call you on your...stuff! Enjoy!

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Today Jason sits down with NCFIT's Head of Social Media and Community Engagement, Lindsey Locke, to discuss the company's latest event and give tips to gym owners looking to show their staff and/or members appreciation. As always, we like to discuss things we are currently experiencing as a company, and this episode is no different. Providing tangible tools and actions for gym owners planning their next event or business owners looking to give back to their community and support local business, Jason and Lindsey suggest a handful of helpful tips to aid in this endeavor. Sit back, relax, and enjoy the latest episode of the Business of Fitness podcast. Connect with Jason: @jasonkhalipa Find Lindsey on the gram: @lindseytaylorlocke Become a part of the NCFIT Collective: www.ncfitcollective.fit Visit NCFIT online: www.nc.fit

This episode goes there and hits home; we're talking about the "curse of the unpaid coach." Most of us have been there, right? We work out a 'bro' deal to have a current member or buddy coach a couple classes a week in trade for a free membership. You get some free labor and they get some free fitness, win-win, right? Today's episode breaks down the implications of the bro deal from both a professional and legal standpoint, and will provide a new framework for gym owner and head coaches to operate from. Enjoy! Connect with Jason: @jasonkhalipa Find MDV on the gram: @m.d.v_ Become a part of the NCFIT Collective: www.ncfitcollective.fit Visit NCFIT online: www.nc.fit

Today Jason is sitting down with long-time friend and OG CrossFit competitor, Josh Everett. The two threw down together during the 2008 CrossFit Games and have watched the sport evolve since. With over a decade of experience in the fitness space, the guys discuss what they've learned, how they've adapted, and how they see the business of fitness evolving. Let's kick off the new year right with the latest episode of the Business of Fitness Podcast! Enjoy! Connect with Jason: @jasonkhalipa Find Josh on the gram: @joshuapeverett Become a part of the NCFIT Collective: www.ncfitcollective.fit Visit NCFIT online: www.nc.fit