The Public Relations Podcast

By ThePublicRelationsPodcast

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Subscribers: 3
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Episodes: 178

Description

Former journalist, broadcaster, news editor and current PR, explores PR ("public relationship" marketing, not just "press relations") techniques that actually work for serious startups and growing organisations. The show is a mix of short insights, sometimes from the field of PR work itself, sometimes discussions with other people, all talking about techniques you can try in bite-sized episodes of around 10 minutes in length. Find out more at: www.ThePublicRelationsPodcast.com

Episode Date
AI Insight: How to use it in PR without destroying trust
Dec 08, 2025
How do you get a comms job (or a better job) in 2025?
Nov 04, 2025
Is "AVE" dead in PR?
Oct 12, 2025
What really happened when Jimmy Kimmel was axed?
Sep 26, 2025
Case Study: Keeping the media interested
Sep 22, 2025
Set clear goals - A campaign without them could go anywhere.
Sep 01, 2025
Report: How to write Press Releases with AI
Aug 03, 2025
Use AI to write a press release
Jul 28, 2025
Would you like to take part?
Jul 02, 2025
PR CAREER: Focus on your skills
Jun 30, 2025
What we can learn from "fake" influencers
Jun 16, 2025
Guest: PR for personal branding in books
May 05, 2025
AI: The reality of AI in Public Relations – from someone building it
Apr 29, 2025
AI: The Future Belongs to Comms People Who Dare
Apr 21, 2025
5 reasons why AI wont take you comms job... yet
Apr 14, 2025
INSIGHT: Why PR Still Gets Treated Like It's 1985 – and How To Fix It
Apr 07, 2025
TIP: "We need a quote in 30 minutes, or we're dropping the story." - Kayley Hamilton
Mar 24, 2025
Guest: How to prove the value of PR
Mar 18, 2025
AI: Sentiment analysis in 2025 - Maha Global's Darwin
Mar 10, 2025
AI: First chat with a developer for PR
Feb 28, 2025
Technique: Using AI to pitch better
Feb 24, 2025
Question: What do you need from AI tools?
Feb 23, 2025
Tip: When to follow up on a pitch?
Feb 19, 2025
Guest: Reach the right people, not everyone in your PR - Liz Brooks
Jan 29, 2025
Practice: Could you add some sparkle to this PR problem?
Jan 23, 2025
Guest: Predictions for In-house comms in 2025
Jan 22, 2025
Tip: How to better manage journalist relationships
Jan 20, 2025
Comms Conundrum - The Museum Crisis
Jan 17, 2025
Guest: Increasing the value of your PR role in 2025
Jan 15, 2025
PRBites: When the media won't cover you
Jan 13, 2025
Guest: Reach Different Audiences By Changing The Message
Jan 08, 2025
Bites: Why momentum building will be essential in 2025....and more
Jan 05, 2025
How to Craft Campaigns That Truly Connect
Dec 18, 2024
Why Reports Win Headlines and How to Hook Hard-to-Reach Audiences
Dec 16, 2024
PRBites - How Jaguar cars missed the point of modern comms
Dec 05, 2024
PRBites - Using information for leverage
Dec 02, 2024
PRBites - Being honest about AI
Nov 27, 2024
The Secret to Creating Trends: How to Make Your Story Unmissable
Nov 25, 2024
PRBites - Two examples of authenticity
Nov 20, 2024
PRBites: Turning your PR into a "spectacle"
Nov 18, 2024
PRBites - A new threat to reputations from AI
Nov 13, 2024
PRBites - Why you should do real time rebuttals
Nov 11, 2024
PRBites - Should PR show a clear ROI?
Nov 06, 2024
PRBites - Story pitching
Nov 04, 2024
CQT1: Getting the public to care about what you do
Oct 31, 2024
CQT2: Protecting your reputation with PR
Oct 31, 2024
CQT3: How to launch a business with PR
Oct 31, 2024
PRBites - Avoiding hyperbole in press releases
Oct 30, 2024
PRBites - Managing your web of influence
Oct 28, 2024
5,000 attendees for something not even launched
Oct 21, 2024
Why PR Strategy Will Be Essential for SEO in the AI Era
Oct 16, 2024
PRBites - What SpaceX Can Teach Us About Narrative-Driven PR
Oct 14, 2024
PRBites - The threat of coded language
Oct 09, 2024
PRBites - incl. Generating a brand podcast with AI
Oct 08, 2024
PRBites - PR ideas from the games industry
Oct 03, 2024
PRBites - Good and Bad techniques this week
Oct 01, 2024
Why you should be talking to sales teams
Sep 23, 2024
Leaning into a PR crisis
Sep 19, 2024
Preparing your client or you for interviews
Sep 18, 2024
PRBites - What the royals can teach us
Sep 16, 2024
PRBites: Using TV techniques in PR
Sep 12, 2024
Guest: Adapting PR Strategy to a Rapidly Changing World - Seth Linden - Dukas Linden PR
Sep 11, 2024
PRBites - Why you must include a story
Sep 09, 2024
PRBites - Getting a new job or client and more
Sep 05, 2024
PRBites - What others are focusing on
Sep 03, 2024
How Niche PR Agencies Can Win Big Against the Giants
Aug 13, 2024
PRBites - Getting on Reddit?
Aug 13, 2024
PRBites - Pitching PR services and more
Aug 08, 2024
PRBites - Making Things True
Aug 06, 2024
PRBites - 1st Aug 24 - AI for YouTube
Aug 01, 2024
Jim MacCarthy Part 3 - No holds barred comms
Jul 31, 2024
PRBites - Why good press relations are not enough
Jul 30, 2024
When the public turn against you - Part 2
Jul 23, 2024
PR Technique - When the press turn against you
Jul 16, 2024
BONUS 3 - PRBites 11th July
Jul 12, 2024
BONUS - 10th July - PR News Roundup
Jul 10, 2024
How to get organisations to take crisis PR planning seriously
Jul 08, 2024
Special - PR News Roundup
Jul 08, 2024
How to Navigate Taboo Topics in PR Campaigns
Jun 24, 2024
Creating social movements behind your organisation
Jun 11, 2024
How to ensure reporters come to an event
Jun 03, 2024
How to use AI to increase your pitching success
May 28, 2024
How to Engineer Eco-Friendly PR Success - Ivan Martin
May 21, 2024
A growing threat to the Crisis Comms PR sector
May 09, 2024
Ryan Reynolds' marketing genius and more
May 06, 2024
Connecting with journalists on Twitter
Apr 18, 2024
Understanding the power of story
Apr 03, 2024
Do you send affiliate links with your media pitches?
Mar 12, 2024
Why story trumps facts
Feb 28, 2024
How far can you push a story before it backfires?
Feb 12, 2024
What works when pitching in 2024
Jan 18, 2024
Encouraging others to tell your story with Komall Lath, Tute Consulting
Jan 09, 2024
How far can you push a PR stunt? and more!
Jan 02, 2024
When people don't listen to the message
Dec 19, 2023
How to use timing for impactful PR
Dec 12, 2023
How to make a thought leader
Dec 10, 2023
Value, Events and Storytelling
Nov 07, 2023
Unique ways to get journalists attention
Oct 31, 2023
Where AI is going to be a benefit and a nightmare to PR pros
Oct 23, 2023
Barbie and Public Relations - The Pink Episode
Oct 16, 2023
Season 6 Premiere - Targetting the right audience and lots more
Oct 09, 2023
Welcome to Season 6 - A New Direction
Oct 02, 2023
The Long Game: Long-Form Content, TikTok Influence, and the Future of Business Strategy
Aug 27, 2023
The Future of PR : Jeroen Bos pr.co
Aug 22, 2023
Using the power of personal to connect with media
Aug 15, 2023
Tech, PR and Crisis with Alexandra Annable of Techfugees
Aug 06, 2023
How to be authentic and PR skills for the future
Aug 01, 2023
Influencing a niche industry
Jul 25, 2023
Why PR is changing with Matt Holmes - Poem
Jul 18, 2023
Does AI have a problem and how will this effect PR?
Jun 05, 2023
Should your organisation have an opinion and learnings from South Korea
May 24, 2023
Mastering Modern PR: Diversification, MarTech Mastery, and the Art of Storytelling?
May 15, 2023
Unlocking the Power of Influencer Marketing and Embracing Anti-hero Brands
May 07, 2023
Pitching mistakes - Getting the right content in front of journalists
Apr 30, 2023
Could you help a journalist's careers in return for coverage?
Apr 23, 2023
Disaster Fatigue: PR in Humanitarian Crisis
Apr 17, 2023
The latest impacts of AI on Public Relations
Apr 03, 2023
Are you missing lots of PR opportunities?
Mar 27, 2023
Crisis Comms : A case study
Mar 20, 2023
Are your PR abilities good enough?
Mar 13, 2023
Getting organic media for founders and thought leaders
Mar 09, 2023
Announcement: The future of the show
Mar 07, 2023
The lecture : A.I. and PR
Mar 02, 2023
Get clients to realise the value of PR
Feb 27, 2023
Chould reality TV stars present an opportunity?
Feb 23, 2023
The Mindset of Journalists: From a journalist who is also a PR
Feb 20, 2023
BITESIZE: Is AI bad for SEO?
Feb 17, 2023
Get media attention: Challenge narratives
Feb 13, 2023
A.I. for Public Relations part 2
Feb 06, 2023
BITESIZED: An A.I. update for PR pros
Feb 02, 2023
How to use A.I. and ChatGPT for public relations
Jan 30, 2023
EXTRA: Strategies for turning around a narrative
Jan 26, 2023
When saying nothing is a good idea
Jan 24, 2023
Turning around a negative perception
Jan 17, 2023
Why can't you get positive stories in the press
Jan 10, 2023
Can organisations fight back - Sailing La Vagabonde
Jan 04, 2023
What we can learn from Tom Cruise about connection
Dec 22, 2022
Thinking bigger with tiny budgets
Dec 20, 2022
Why the press might be ignoring your press release
Dec 13, 2022
Crisis PR : Where Balenciaga went wrong
Dec 06, 2022
How to do tech public relations
Nov 28, 2022
How to stick in people's minds forever
Nov 22, 2022
Get the press to come to you
Nov 15, 2022
How to lean in to customers
Nov 07, 2022
Series 4 trailer
Nov 07, 2022
Series 3 - Finale
Aug 22, 2022
Does your messaging need to change?
Aug 13, 2022
Are you using data?
Aug 10, 2022
Get inside your audiences head
Aug 08, 2022
Using your personality to drive your organizations brand
Aug 03, 2022
Will Smith breaks silence - What can we learn for PR?
Aug 01, 2022
The science behind short form videos
Jul 28, 2022
How to launch a social video series
Jul 26, 2022
Can you get journalists to come to you with inbound PR?
Jul 22, 2022
Journalists are everywhere
Jul 20, 2022
Tourism PR and free press trips
Jul 18, 2022
Real time news story finding for Public Relations
Jul 14, 2022
How to think about timing in PR
Jul 12, 2022
What Joe Rogan can teach us about crisis PR
Jul 11, 2022
Approaching journalists an easier way
Jul 04, 2022
Branding : What many people miss
Jul 02, 2022
How long should a press release be?
Jul 01, 2022
Is it a bad time to launch a podcast for your organisation?
Jun 30, 2022
PR "idea" news this week
Jun 29, 2022
Why are journalists grumpy?
Jun 28, 2022
Are you making this mistake with press releases?
Jun 27, 2022
The State of PR Report 2022....and more
Jun 20, 2022
How to make photos that work for PR
Jun 12, 2022
The Best Public Relations Websites Strategies
May 29, 2022
The Cannes Film Festival 2022
May 22, 2022
PR lessons from the country of Iceland
May 09, 2022
Connecting with 1000 people at once...and more
May 02, 2022
How to use influencer techniques ourselves
Apr 25, 2022
Will Smith's slap and lots more
Apr 18, 2022
How to be more environmental, video projects and more
Apr 11, 2022
Improve your "relationship" with customers
Mar 25, 2022
Influencers who let you down. Brand stories and PR diary dates
Sep 18, 2019
Trailer - Season 3
Sep 16, 2019