Inside Trader Joe's

By Trader Joe's

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Subscribers: 996
Reviews: 5

 Aug 18, 2020
this podcast brightens my day and makes me love Trader Joe's even more. I love the inside of you to how this quality grocer as it's work, and I love learning about new products as it makes me look forward to them even more. Thank you!

 Feb 25, 2020
If you love Trader Joe's you will love this podcast.

 Jul 1, 2019
I look forward to every episide

Love it!
 Jun 22, 2019
As a Trader Joe's regular, this podcast is such a gem. It offers insight into all of the aspects of Trader Joe's I wanted to know but never thought to ask.

 Apr 10, 2019


From our humble beginnings as a small chain of eclectic Southern California convenience stores, Trader Joe’s has grown to become a national chain of 528 (and counting) neighborhood grocery stores, employing more than 50,000 Crew Members. How? By being comfortable with being different. Every episode takes you Inside Trader Joe’s in a podcast series only Trader Joe's could deliver. Are you a Trader Joe’s fan? Want to know what keeps people coming back? Hungry for all the new and exciting stuff coming to your neighborhood store? Let's go Inside Trader Joe’s. Thanks for listening.

Episode Date
Episode 51: Trader Joe's Spectacular Summertime Shopping List

Summertime… and the shopping is delicious… It really is. Our shelves are stocked with returning favorites like Jalapeño Limeade and Dill Pickle Mustard, plus exciting new arrivals like Jalapeño Lime Crunch and Seasoning in a (Dill) Pickle (we’re sensing a theme here). Discover a new favorite while you’re listening? Make haste to your neighborhood Trader Joe’s, because like the season itself, many of these summertime products will only be around for a limited time. Check out the whole list:

Brazil Nut Body Scrub

Cashew Butter Cashews


Dill Pickle Mustard

Horchata Ice Cream

Jalapeño Lime Crunch

Jalapeño Limeade



Pineapple Sparkling Water

Seasoning in a Pickle

Seedless Watermelons

Sparkling Pineapple Juice Beverage

Strawberry Basil Vinaigrette

Ube Ice Cream

Ube Spread

Watermelon & Peach Macarons

Transcript (PDF)

Jun 13, 2022
Episode 50: A Trader Joe's Journey from Portland (ME) to Portland (OR)

When we set out to produce a podcast, our goal was a five-part series to take listeners Inside Trader Joe’s, literally and figuratively. Now here we are, episode 50! In this episode, we take you truly inside, traveling to Trader Joe’s stores in Portland, Maine and Portland, Oregon, where we get the inside scoop about what makes Trader Joe’s a special place to shop and to work, from the folks who really know all the inside info – our Crew Members!

Transcript (PDF)

May 23, 2022
ICYMI: What's It Like to Work at Trader Joe's?

We get questions all the time. Questions like, why are your parking lots so… unique? Why did you discontinue my favorite product? What’s it like to work at Trader Joe’s? We have this tendency to just assume people know this stuff, because we live it, every day. So we’re launching a series of mini episodes we’re calling ITJ ICYMI: Inside Trader Joe’s In Case You Missed It. For the first ICYMI, What’s It Like to Work at Trader Joe’s?

Transcript (PDF)

May 19, 2022
Episode 49: Trader Joe's Trips the Light Hacktastic

This is, without a doubt, our most hacktacular episode yet! What does that even mean? It means this episode is chock-full of inspired uses for your some of your favorite TJ’s products. How to make your flowers last longer and stand straighter… check. How to make simple meals in minutes using ingredients you might not have thought to put together… check. Delicious and unexpected dessert ideas… check, check, check! We’re sharing creative ideas shared with us by Trader Joe’s Crew Members from around the country… these folks know their stuff!

Do you have favorite hacks for your favorite Trader Joe’s products? Share them with us at, and we may just feature them in a future Hacktastic episode.

 Transcript (PDF)

Apr 11, 2022
Episode 48: Spring Has Sprung at Trader Joe's

Everyone loves a list, right? And if that list leads to deliciousness, then even better. Right? Yes. This episode of Inside Trader Joe’s delivers a shopping list packed with some of our favorite offerings for the season. From sparkling tea to serious wine, and custard tarts to truffle crunchies, spring is in full bloom in every aisle… Listen in and you’re sure to have a spring in your step as you spring into action and spring forward to your neighborhood Trader Joe’s.

Transcript (PDF)

Video Link: How to Build a Choc-uterie Dessert Board

Shopping List

  • Sour Cream & Onion Rings
  • Fancy Cheese Crunchies
  • Spring Cupcake Mix
  • Organic Poppyseed Dressing
  • Grapefruit Scented Candle
  • Retinol Night Serum
  • When Life Gives You Lemons Make Ice Cream
  • Portuguese Custard Tarts
  • 4 Cheese Pastry Rolls
  • Springle Jangle
  • Ricotta and Lemon Zest Ravioli
  • Grain Free Cheeseburger Dog Treats
  • Sparkling White Tea w/ Pomegranate
  • Trader Joe's Reserve Oak Knoll Merlot
  • Trader Joe's Reserve Edna Valley Pinot Noir


Mar 14, 2022
Episode 47: Trader Joe's Designs Delicious

In this episode of Inside Trader Joe’s, we get to chat with the folks who design the packages and labels for your favorite Trader Joe’s products, as well as one of the people who makes sure all the information on that package or label is accurate. Ever wonder where the inspiration for the design on the Instant Cold Brew Coffee jar came from? Whose pets are on the treat packages? Or who the heck decides what a serving size is? This, podcast friends, is the episode for you!

Transcript (PDF)

Feb 28, 2022
Episode 46: 13th Annual Trader Joe's Customer Choice Awards

It’s awards season, and time for our products to walk the red carpet. The votes have been counted, and on this episode of Inside Trader Joe’s, all the winners are revealed. Favorite Entree? Check. Vegan and Vegetarian faves? Check. Favorite Overall? Check. It. Out. Listen in to find out if your favorite is a winner, or just honored to be nominated! 

Transcript (PDF)

Jan 24, 2022
Episode 45: Hummus a Few Bars with Trader Joe's

From the humble garbanzo bean, the unassuming chickpea, comes the most delicious of dips, hummus. In this episode of Inside Trader Joe’s, we’re humming our favorite tunes, and they’re all about hummus! Listen in as we get a little history of hummus, learn about the state of the hummus at TJ’s, and visit two of our trusted hummus suppliers to find out how the heck they make all that hummus – 85,000 pounds of Mediterranean Hummus a week? You bet your garbs!

Transcript (PDF)

Jan 10, 2022
Episode 44: Cheers to the Crew at Your Neighborhood Trader Joe's

As we wind down another year on the calendar, this episode of Inside Trader Joe’s is a celebration of the nearly 55,000 Crew Members in the 530 (and counting!) Trader Joe’s stores across the country. Their hard work and dedication make Trader Joe’s a favorite place to shop in neighborhoods from Portland, Oregon to Portland Maine, and San Diego to Miami. We’d like to raise a glass and say “Cheers!” to every Trader Joe’s Crew Member, in every store, every day.

Transcript (PDF)

Dec 27, 2021
Episode 43: The Most Wonderful Trader Joe's Shopping List

Holiday shopping? Don’t forget to stock up on stocking stuffers, gifts for wrapping, and treats for the most important person on your list… you! In this episode of Inside Trader Joe’s, we’re decking the halls and walking the aisles of your neighborhood Trader Joe’s, shining the holiday spotlight on some new, limited-edition holiday selections, as well as some returning festive favorites. From wine to oatmeal and chocolate to Brussels sprouts, discovery is the name of the game if you’re looking to add fun and deliciousness to your holiday season.

Transcript (PDF)

Nov 29, 2021
Episode 42: The Long and Wine-ing Road to Trader Joe's

In this episode of Inside Trader Joe’s, we’re travelling to California’s wine country. Our journey takes us through the stunning Sonoma Valley, where we chat with some of the folks who make the wine you’ll find at your neighborhood Trader Joe’s. We get up close and personal with some grapes and learn about the work that goes into turning those grapes into delightfully drinkable bottles of wine. And we uncover the secret behind all the great values you’ll find in our wine section (spoiler alert: it’s not actually a secret).

Transcript (PDF)

Nov 08, 2021
Episode 41: Value and the Supply Chain at Trader Joe's

Value – it’s always a good time to talk about value. Look around your neighborhood Trader Joe’s and you’ll see value on every shelf, every day. Those values don’t happen by accident; they’re the result of our Buying Philosophy in action. (Yes, we’re a grocery store with a philosophy.) What does that Buying Philosophy mean to you and how does it impact what you pay at the cash register? This episode of Inside Trader Joe’s goes inside the Buying Philosophy – why we do it, how it works, and most importantly, what it means for you at the cash register, every time you shop.


Transcript (PDF)

Oct 18, 2021
Episode 40: Trader Joe's Noodles Around with Pasta and Olives

If pasta is your passion and olives are what you live for, consider this episode of Inside Trader Joe’s a table set for you! We dive into the Mediterranean region in a conversation with an Italian pasta supplier; we get some good info on the state of pasta, olives, and olive oil on our grocery shelves, and we travel to California to chat with a producer of Extra Virgin Olive Oil crafted in the Golden State. You can get an inside look at how this particular EVOO is made – from harvest to table – on our YouTube channel.


Transcript (PDF)

Oct 04, 2021
Episode 39: A Trader Joe's Shopping List of Fabulous Fall Finds

Once again, we’re falling head over pumpkin for fall. In this episode of Inside Trader Joe’s you’ll get a sneak peek at some of our favorite new stuff, like Pumpkin Alfredo Sauce and Pumpkin Oat Beverage, and even some things that have no pumpkin at all (gasp!), like Butternut Mac & Cheese Bites and Maple Walnut Biscotti. Grab a pen and a piece of paper - you’re going to want to make a list. 

Transcript (PDF)

Sep 13, 2021
Episode 38: A Trader Joe's Shopping List to Add Sparkle to Your Summer

Summer’s here, and the time is right, for shopping at Trader Joe’s. Whether you’re snacking, sipping, slathering, or sizzling at the barbecue, this episode of Inside Trader Joe’s has just the thing to satisfy your seasonal cravings. Returning faves like Key Lime Cookies & summer-fresh stone fruits take their place alongside new arrivals Brazil Nut Body Butter and Sparkling Green Tea with Pineapple. And we have advance scoop on soon-to-be-available Carolina Gold BBQ Chips and Garlic Bread Cheese. Have a listen and perhaps you’ll be dancin’ in the street on the way to your neighborhood Trader Joe’s.

Transcript (PDF)

Jun 28, 2021
Episode 37: Trader Joe's Spices Up Your Shopping List

Are you Team Spices or Team Spicy? On this episode of Inside Trader Joe’s, we make the case that you can serve both squads, with delicious results. A heated conversation with our resident seasoning alchemist (aka Spices Category Manager) reveals an abundance of seasonings from savory to spicy; and we challenge a Crew Member’s palate with Trader Joe’s products spanning the spicy spectrum.   


Transcript (PDF)

May 03, 2021
Episode 36: As the Cheese Melts: Trader Joe's "Professor Matt" Tells Us About That

Have you ever thought about why cheese melts the way it does? Or why some cheeses melt differently than others? And further to that, why some cheeses don’t really melt at all, but just get a little soft? On this episode of Inside Trader Joe’s, our very own “Professor Matt” explains it all to you, with a little help from our resident cheese expert, Kim. From enzymes to acid, and fresh cheese to aged, we bring you the art and science behind one of the best ways to enjoy “milk’s leap toward immortality,” cheese. Stop what you’re doing and melt with us.


Transcript (PDF)

Apr 05, 2021
Episode 35: A Trader Joe's Shopping List to Liven Up Your Spring Eating

Spring is just around the corner, and while some focus on spring cleaning, we instead focus on our favorite seasonal activity, spring eating. (Actually, that's our favorite activity every season.) There are new products arriving in our stores every day, from sweet treats like Chocolate & Peanut Butter Joe Joe's to savory delights like Oven Baked Cheese Bites with Tomato and Chili. In this episode of Inside Trader Joe's, we present a baker's dozen of our new favorites that are sure to put a spring in your step.

Transcript (PDF)

Mar 08, 2021
Episode 34: 11 (or more!) Trader Joe’s Fail-Safe Freezer Finds for Dinner (and more!)

In this episode of Inside Trader Joe’s, we step into the icy wonderland of Trader Joe’s freezer case and find a treasure trove of deliciousness ready to become dinner in minutes. From powerhouses like Mandarin Orange Chicken and Cauliflower Gnocchi to newer arrivals like Breaded Fried Ravioli and Branzino Fillets, there’s always something easy to prepare and even easier to eat. And the delights don’t stop at dinner… you’ll find options for breakfast, appetizers, and especially dessert. Ice Cream (and more!), anyone? 

Transcript (PDF)

Feb 15, 2021
Episode 33: Trader Joe's 12th Annual Customer Choice Awards Winners

The votes have been cast, the ballots have been tallied, and the winners have been verified! Inside this episode of Inside Trader Joe’s we reveal the results of the 12th Annual Customer Choice Awards. From Favorite Cheese to Best Beverage and Favorite Trader Joe’s Product Overall, this awards show has everything other awards shows have, and has been proven to be 242% more delicious.

Transcript (PDF)

Jan 25, 2021
Episode 32: Trader Joe's Seeds the Conversation About Plants & Plant-Based Products

Some might say everything’s coming up roses, but why stop there? In this episode of Inside Trader Joe’s, we take a deep dive into all the plants and flowers, with an update on what’s changed in the world of greens and blooms over the last year. We also get some insights into the world of plant-based products, the constant evolution of vegan foods, and even some innovations in plant-based packaging!


Transcript (PDF)

Jan 11, 2021
Episode 31: Celebrating the Holidays with Trader Joe's Crew - And Cookies!

While the holiday season looks a little different this year, the Crew at Trader Joe’s are finding ways to celebrate the best of the season. In this episode, we chat with Crew Members from around the country about their favorite holiday traditions and holiday products at Trader Joe’s. Sparkling wines, multiple hot cocoa options, a cauliflower-centric take on classic latkes, charcuterie for days, candies, and of course cookies… beware, you will want cookies when this one is done!


Transcript (PDF)

Dec 07, 2020
Episode 30: Trader Joe's Holiday Shopping List

The holiday season is upon us, and your neighborhood Trader Joe's is bursting with inventive, intriguing, incredibly inviting food and drink (and soap!) to fill your shopping cart. In this Mini Shopping List episode of Inside Trader Joe's, we treat you to some of our new favorites you'll find in stores only during this holiday season. Have a listen... and have a pen & paper at hand – you'll want to be sure to add some of these to your shopping list.


Transcript (PDF)

Nov 23, 2020
Episode 29: Trader Joe's Fall Products to (Pumpkin) Spice Up Your Shopping List

Pumpkin, pumpkin, everywhere, good enough to eat! That could be our motto here at Trader Joe’s – at least in autumn. In this short-shopping-list episode of Inside Trader Joe’s, we’re diving deep into Pumpkin Season, with new pumpkin-forward products you’ll find throughout the store. Pumpkin Spice Pretzel Slims? Check. Turkey & Pumpkin Mole Burrito? Sure! Spicy Pumpkin Curry Simmer Sauce? Oh. Yes. And so much more. If your shopping list is feeling a little “same old-same old,” have a listen and discover some great new stuff you’ll find only at your neighborhood Trader Joe’s.

Transcript (PDF)

Sep 14, 2020
Episode 28: Trader Joe's Takes You Inside The Tasting Panel Today

Even in these times of constant change, there’s one thing that’s remained constant, and that’s our commitment to innovating and developing new products to bring to our stores. We’ve made some adjustments to the way our Tasting Panel meets – who knew video conference tasting could be a thing? – but the basic function of the panel remains the same today as it’s ever been… making sure we’re bringing you delicious tastes from around the globe, and offering them at great values, every day. In this episode of Inside Trader Joe’s, we’re taking you inside the Tasting Panel, in today’s format. We’ll talk about how the changes have impacted product development, and we’ll hear about some new initiatives we’ve put in place to help us find vendors who might not have had access to our Tasting Panel process in days past.

Transcript (PDF)

Aug 10, 2020
Episode 27: Trader Joe's Talks Beer and Beyond

Whether you’re sipping from a glass or swigging from a can, beer may be the ultimate summertime beverage. In this episode of Inside Trader Joe’s, we take you deep into the history of beer, and jump into the present with conversations about the beer you’ll find at your neighborhood Trader Joe’s – including a discussion with one of our longtime brewery partners. Of course, when drinking beer, one must have snacks, so we have some snack pairings to suggest as well. How best to enjoy this episode? We suggest you pour your favorite brew, fill a bowl with snacks, sit back, and have a listen.

Transcript (PDF)

Jun 29, 2020
Episode 26: New Trader Joe's Products to Add to Your Shopping List

If you’ve been shopping from the same old list week after week, or even month after month, you might not know that even now, Trader Joe’s is introducing great new products every week. In this episode of Inside Trader Joe’s – a Shopping-List Short – we’re talking about a bunch of new things that have come in recently, and even more that are about to arrive at your neighborhood Trader Joe’s. Because even when life is unpredictable, one thing you can always count on is Trader Joe’s delivering great values on delicious stuff you won’t find anywhere else.

Transcript (PDF)

Jun 17, 2020
Episode 25: Trader Joe's Update on COVID-19: Our Supply Chain & Sharing with Our Neighbors

In this episode of Inside Trader Joe’s, we’re bringing you more information about how we’re responding to Covid-19, both in our stores and throughout our supply chain. The activity in our stores has been constantly evolving over the last few months, from packed aisles to social-distancing. So, too, has the volume of products flowing in and out of our stores. We’ll talk about how that in-store activity has impacted our supply chain, and how we’ve continued – and even strengthened – our commitment to being a good neighbor, through our longstanding Neighborhood Shares program.

Transcript (PDF)

May 01, 2020
Episode 24: The Coffee Cuppers' Guide to Trader Joe's

In this episode of Inside Trader Joe’s, we’re talking joe, as in, that cup of joe you’re drinking right now. We pay a visit to one of our longtime coffee suppliers, folks we’ve been doing business with for nearly 40 years! We spend some time with the folks who find the special, limited edition coffees you’ll find in our stores throughout the year. And we try to find the secret to what makes the perfect cup… spoiler alert… it appears this is different for every coffee drinker. Whether you’re a coffee connoisseur or a casual cupper, there’s something here for everyone. Just like the coffee section at your neighborhood Trader Joe’s.

Transcript (PDF)

Apr 20, 2020
Episode 23: Trader Joe's Update on COVID-19

In this episode of Inside Trader Joe's, we're bringing you an update about how we're responding to COVID-19. These are not ordinary times. In fact, every day, it seems like our definition of unprecedented changes. What will never change is our commitment to you, our Customers, and to our Crew working in your neighborhood Trader Joe’s. We remain focused on making it possible for you to buy the groceries you need, as well as ensuring the safest possible environment for Crew and Customers at all times.

Episode 23 Transcript (PDF)

Apr 09, 2020
Episode 22: Trader Joe's Beauty Routine is Pretty...

In this episode of Inside Trader Joe’s, we don’t talk about food. Nope. Instead, we’re talking about skin care, hair care, self-care… candles, cleansers, & scrubs… Known in the biz as HABA (for Health and Beauty Aids) and HH (for Household), this category of stuff at Trader Joe’s may be small, but it sure is mighty. We’ll take you inside what makes a good Trader Joe’s HABA product, reveal what all those complicated-sounding ingredients are all about, and chat with a TJ-HABA Super User who has some great tips for making the most of your HABA dollars! And, we’ll reveal some super-exciting soon-to-arrive HABA products that will have your skin smiling as summer approaches.

Transcript (PDF)

Mar 04, 2020
Episode 21: The Chocolate Lovers' Guide to Trader Joe's

Did someone say chocolate? Why yes, yes we did! In fact, we have lots to say about chocolate – an entire episode worth. In episode 21 of Inside Trader Joe’s, we take you deep into the heart of chocolate, revealing the answers to such mysteries as: What are all the percentages about? What makes white chocolate chocolate? Does all chocolate have sugar? Is there anything Trader Joe’s hasn’t covered in chocolate? We’re also revealing the winners of this year’s Customer Choice Awards – the results may surprise you!

Episode 21 Transcript (PDF)

Jan 27, 2020
Episode 20: Cheese, Cheese, and More Cheese with Trader Joe's

Cheese makes the world go ‘round. Or, at the very least, cheese often comes in rounds, and we’d go to the ends of the earth to get our hands on some good cheese. In this episode, we take you on a journey through the world of cheese, going around the globe and back again to your neighborhood Trader Joe’s. We spend some time with an English cheesemaker, we talk with a local TJ’s Crew Member who loves cheese as much as we do, and we learn about which wines pair best with certain cheeses, and we find out about a few special cheeses you’ll find in our stores during the holiday season.

Episode 20 Transcript (PDF)

Dec 09, 2019
Episode 19: The Holiday Show

The holidays are finally here! We pine for this season all year long, and we’re constantly at work developing and refining our holiday product lineup. In this episode, we’ll introduce you to some of the new delights you’ll find in your neighborhood Trader Joe’s this holiday season, we’ll learn about some of our Crew’s holiday traditions, we’ll get some table-scaping advice from our resident flowers and plants authority, and we’ll share some songs in the spirit of the season… as only Trader Joe’s could present them!


Episode 19 Transcript (PDF)

Nov 18, 2019
Episode 18: Our Spice Trade

Whether you're shopping for staple spices or in search of the next big thing, the spice section at Trader Joe's is the place to be. In this episode of Inside Trader Joe's, we take you on a journey through our own spice trade. Along the way, we'll learn a bit about everything from garlic to cinnamon, and Everything But The Bagel to... well, have a listen to find out what's coming next.


Episode 18 Transcript PDF

Oct 14, 2019
Episode 17: Live from the Annual Captains' Meeting

In this episode of Inside Trader Joe’s, we come to you live (well, we recorded it live) from the Trader Joe’s Annual Captains' Meeting. Every year, we gather every Captain (Manager) from every Trader Joe’s across the country together, in one place, to let them know where we’re going, say thanks for all the great things that have happened over the last year, and to give them some useful information to bring back to their stores. We’ll hear about some delicious new products (even for pets!) coming soon to a Trader Joe’s near you, and we’ll have a little fun with our Captains along the way.


Episode 17 Transcript (PDF)

Sep 16, 2019
Episode 16: Produce

In this episode, we’re digging deep into the world of Produce. Chances are, you don’t spend so much time thinking about your greens, your berries, your stone fruits, your avocados… (well, you probably do think about avocados quite a bit). The thing is, we spend loads of time thinking about all of it, so all you have to think about is what looks good when you walk into your neighborhood Trader Joe’s. We find out what it takes to ensure every one of our 488 stores gets the best produce we can find, from all around the world; we talk packaging, and steps we’re taking to reduce our produce packaging; and we’ll answer the burning question… what’s more popular, fruit or veggies?

Episode 16 Transcript (PDF)

Jul 22, 2019
Episode 15: You Asked. We Answered.

In this episode, we’re tackling the questions YOU (our listeners) asked. From the pretty straightforward “How do you decide what to sell?” and “How do you know what your customers want?” to the more philosophical “Why don’t you have WiFi?” and “Why not sell your products online?” We collected your questions and gathered some super knowledgeable Crew Members to help us answer them. Tune in to find out, once and for all, why we don’t carry diapers, and why we do plan to keep introducing limited availability products.


Episode 15 Transcript (PDF)

Jun 24, 2019
Episode 13: The Plants & Flowers Edition

It's the episode where we talk about the abundant flowers and plants you'll find at your neighborhood Trader Joe's. We travel the world in search of the most beauteous blooms and festive flowers, and we bring them to you at prices that really define value. How on earth do we do it? Have a listen.

Got a question you'd really like to ask the folks who make things happen here at TJ's? Send it to us at We'll use as many questions as we can in an upcoming episode of Inside Trader Joe's.

Episode 13 Transcript (PDF)

Apr 08, 2019
Episode 12: Frozen. The Foods

Come with us on a delicious journey through the freezer case at Trader Joe's. Hear how frozen foods can be fresher than the "fresh" foods; come along as we sample some of our Customers' favorite frozen finds at a neighborhood Trader Joe's; find out about some new treats coming soon to a Trader Joe's near you. Along the way, we'll share some info about how long frozen food keeps in your freezer (a good long time, it turns out), and the very best way to prepare our much-loved Cauliflower Gnocchi. If you're a frozen foods fanatic, or even if you're more fickle about freezer fare, this episode of Inside Trader Joe's will leave you hungry for more. (Figuratively and literally, we hope)


Episode 12 Transcript (PDF)

Mar 04, 2019
Episode 11: Sustainability

Our approach to sustainability is simple. We all want to leave the planet a better place than we found it. At Trader Joe's, we're working hard to do just that, in part by reimagining how we approach packaging in our stores. We've eliminated certain types of packaging, we're reducing other types of packaging, and we're taking steps to remove more than a million pounds of plastic over the next year alone! We're going to the store, to a recycling plant, and to a next-generation manufacturing facility dedicated to making a positive impact, one plastic bottle at a time.


Episode 11 Transcript (PDF)

Feb 04, 2019
Episode 10: Here We Grow

At Trader Joe's, we are focused on growing, every day – with every product, in every store. We're opening new stores, hiring new Crew Members, meeting new Customers, and developing new products. Whew! In this episode, we talk about finding new store locations, we chat with customers at one of our original East Coast stores, and we look forward to some delicious new products coming to your neighborhood Trader Joe's in the year ahead.


Episode 10 Transcript (PDF)

Dec 17, 2018
Episode 9: Around the World in 80 Trader Joe's Products (Give or Take)

When we say we travel the world in search of great products for our customers, we really mean it! In this episode, come along with us as we circumnavigate the globe, finding the WOW in locations around the world, from South Korea to Southern California, with stops in places like New Zealand, Thailand, the Republic of Georgia, Puerto Rico, and so many more!


Episode 9 Transcript (PDF)

Nov 13, 2018
Episode 8: 'Tis The Season

It's beginning to look a lot like the holidays at Trader Joe's! How do we come up with all the great holiday products you'll find at Trader Joe's every year? How long does it take to make all that delicious stuff come to life? What's new this holiday season? And did you know Dog Advent Calendars are a thing? Come Inside Trader Joe's and we'll help you get into the holiday spirit. Ho Ho Ho !


Episode 8 Transcript (PDF)

Oct 16, 2018
Episode 7: We're Nuts About Wine and Cheese

Trader Joe’s has been selling nuts, wine, and cheese since our even-humbler beginnings. In this episode of “Inside Trader Joe’s,” we explain which nuts our customers are the most nutty about. We recommend some cheeses you may not have tried. And we reveal which wines are, we believe, the best in the store – at any price.


Episode 7 Transcript (PDF)

Sep 24, 2018
Episode 6: Quality

When it comes to quality, Trader Joe’s sets a high bar… way above what the law requires. In this episode, we explain what’s in the food, what’s not, and what will never be. So if you’re avoiding artificial flavors, added sugar, GMOs, or MSG, or think maybe you should, this episode is for you. Also, a new “mask” that could be fun for Halloween, and just happens to be great for moisturizing year round.

 Episode 6 Transcript (PDF)



Sep 07, 2018
Episode 5: Please Won't You Be My Neighborhood Store

Sometime, someday, you may need a little help from a neighbor. Millions of us do. Find out how we try to be good neighbors in every one of the 475 neighborhoods we serve. Then, honest answers to some of the toughest Customer questions we receive. Like, “Why did you drop my favorite product?” and “What’s up with the parking lot?!” Finally, we peer into our crystal ball to see the future of Trader Joe’s – come along for the ride and join our shopping adventure!

Episode 5 Transcript (PDF)

May 01, 2018
Episode 4: The Store Is Our Brand

Oh sure, we could sell your favorite Trader Joe’s products online, but that’s not who we are. We could collect data about you, but that’s really not who we are. We strive to make shopping at Trader Joe’s an enjoyable experience, a fun adventure. For many, a Trader Joe’s store has long been the place to buy wine, and they ask us, “How do you do it – offer such great wines at such great prices?” We’ll show you the secret on a trip to Napa Valley, California. And why are Trader Joe’s Crew Members so happy, anyway? The answer is surprisingly simple. Also, the inspirational advice that one customer gave TJ’s CEO.

Episode 4 Transcript (PDF)

May 01, 2018
Episode 3: Informative and Seriously Not Too Serious

Informative and Seriously Not Too Serious – That’s always our goal at Trader Joe’s. We want our Crew Members and Customers to find it easy and fun to explore our stores, discovering everything from unique international fare and American basics, to vegan, to gluten-free, and low carb options. We’ll explain why Trader Joe’s Fearless Flyer has been called “a cross between MAD magazine and Consumer Reports.” And we’ll try some delicious bites at the Demo Station, because the best way to be informed is to taste for yourself. We bravely reveal some of our biggest product failures. And we ask our Crew Members the important question, “How many Hawaiian shirts do you own?”

Episode 3 Transcript (PDF)

May 01, 2018
Episode 2: It's About Values

At Trader Joe’s, values aren’t just great deals on great products. They’re also the values we live by, every day in every neighborhood store. We’ll share the ways we put those values into practice when we take you inside our (top-secret) Tasting Panel, where decisions are being made about what products to put on Trader Joe’s shelves. Then, Joe himself (yes, there is a Trader Joe) helps explain how it all began… including why we wear those oh-so-stylish Hawaiian shirts.

Episode 2 Transcript (PDF)

May 01, 2018
Episode 1: It's About The Products

People can’t stop tasting them and talking about them. What makes Trader Joe’s products so different? How does an idea go from being one of our new discoveries to one of yours? Meet the person with the best job at Trader Joe’s (or maybe anywhere!), traveling the world in search of new flavors. What went wrong (and turned out right) when we introduced Mandarin Orange Chicken, among our most popular products ever. How a customer got a laugh from our CEO and changed the way we sell bananas. What’s NOT in Trader Joe’s products?

Episode 1 Transcript (PDF)



May 01, 2018

Here's a quick taste of Inside Trader Joe's, a new 5-part series coming May 1, 2018, from the folks at Trader Joe's. There's no other store like Trader Joe's. Now you can go behind-the-scenes to find out why Trader Joe's is... Trader Joe's.

Trailer Transcript (PDF)

Apr 23, 2018