Indie Game Movement - The podcast about the business and marketing of indie games.

By Andrew Pappas, Game Marketing Strategist and Consultant

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Category: Video Games

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Subscribers: 8
Reviews: 0
Episodes: 152

Description

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.

Episode Date
Ep 346 - Supercharging the Development Process with Seth Coster
Apr 30, 2024
Ep 345 - Using Fulfilling Strategies to Create Long-Term Sustainability with Helen Carmichael
Apr 23, 2024
Ep 344 - Creating Impact Using a Diversified Approach with Anisa Sanusi
Apr 16, 2024
Ep 343 - Strategies for Success in Studio Operations with Heidy Motta
Apr 09, 2024
Ep 342 - Connecting with Players Through Meaningful Narrative Experiences with Aureus Gaj
Apr 02, 2024
Ep 341 - Building Better Game Companies with Martijn van Zwieten
Mar 19, 2024
IGM UPDATE - Back on Track, News and the Thumbs Up Challenge
Mar 18, 2024
Ep 340 - Jump Starting Your Game Business with Matteo Uguzzoni
Mar 05, 2024
Ep 339 - Leveraging a Video Content Strategy with Matt Tompkins
Feb 20, 2024
Ep 338 - How to Nail Publisher Negotiations with Tim Bender (147 Revisited)
Feb 06, 2024
Ep 337 - Unleashing Creative Synergy in Video PR with Emily Kolm
Jan 23, 2024
Ep 336 - Creating Sustainability in Game Niches with Hannah Flynn
Jan 09, 2024
Ep 335 - An Important IGM Update and Getting Retrospective
Dec 26, 2023
Ep 334 - Emerging Market Challenges and Triumphs with Sarah Johana
Dec 19, 2023
Ep 333 - Mastering Your TikTok Strategy and Flow with Larissa Wild
Dec 12, 2023
Ep 332 - Adapting to Game Market Trends and Topics with Michael Wagner
Dec 12, 2023
Ep 331 - Maximizing Influencer Campaigns through Effective Collaboration with Axel Danielsson
Nov 28, 2023
Ep 330 - Strategic Team and Community Management with Astrid Rosemarin
Nov 21, 2023
Ep 329 - Mastering Your Studio's Growth with Nicholas McDonnell
Nov 14, 2023
Ep 328 - Leveling Up Your Game Studios Brand with Charis Reid
Nov 07, 2023
Ep 327 - Making Horror Games Scary with Justin Stoddard
Oct 31, 2023
Ep 326 - Increasing Your Game’s Odds of Success with Caitlin Lafreniere
Oct 24, 2023
Ep 325 - Mastering Your Game's Key Art with William Perkins
Oct 17, 2023
Ep 324 - Everything you do is Marketing with Ryan Sno-wood
Oct 09, 2023
Ep 323 - Navigating Development in a Changing Market with Richard Ogden
Oct 03, 2023
Ep 322 - Finding Balance Between Passion and Marketability with Chris Guin
Sep 26, 2023
Ep 321 - Improving and Maximizing your Wishlist Quality with Andrew Pappas
Sep 19, 2023
Ep 320 - Creating Shareworthy Game Moments with Neil Edwards
Sep 12, 2023
Ep 319 - Mastering Your Game’s Market Positioning with Yannick Elahee
Sep 05, 2023
Ep 318 - Unveiling the Benefits of Diversity in the Games Industry with Jakin Vela
Aug 29, 2023
Ep 317 - Unlocking Your Indie Studio Advantage over AAA Giants with Konstantin Suvorov: Part 2
Aug 22, 2023
Ep 316 - Unlocking Your Indie Studio Advantage over AAA Giants with Konstantin Suvorov
Aug 15, 2023
Ep 315 - From Indie Dev Underdog to Prominent Publisher with Andrius Mackevicius
Aug 08, 2023
Ep 314 - Turbo Charge your Remote Studio's Productivity with Masao Kobayashi
Aug 01, 2023
Ep 313 - Building a Killer Creator Program with Ruth Dominguez
Jul 25, 2023
Ep 312 - Creating Marketable Prototypes and Crushing Your Scope with Jeroen Janssen
Jul 18, 2023
Ep 311 - Unleashing Your IP's Revenue Potential with Steve Duran
Jul 11, 2023
Ep 310 - How to Crush Playtesting Your Games with Agne Vitkute
Jul 04, 2023
Ep 309 - Validating Ideas and Using Roguelike Marketing with Dylan Gedig
Jun 27, 2023
Ep 308 - The Future of Advertising Games and Creating Micro Content with Roberto Pisati
Jun 20, 2023
Ep 307 - Maximizing PR Campaigns Using Data Insights with Ga-Yi Ng
Jun 13, 2023
Ep 306 - Leveling Up Your Studio While Being Empathetic with Tina Merry
Jun 06, 2023
Ep 305 - Understanding and Applying Audience Needs to Your Product Design with Alexandre Mandryka
May 30, 2023
Ep 304 - Creating Impact Using Animated Trailers for Games with Carlos Gaxiola
May 23, 2023
Ep 303 - Facing Challenges and Creating Opportunities for the Game Dev Community with Marcelo Rigon
May 16, 2023
Ep 302 - Finding Your Game’s Fit While Leveraging an Insight Mindset with Chris Bain
May 09, 2023
Ep 301 - Maintaining Your Wellbeing in the Games Industry with Kevin Scheepers
May 02, 2023
Ep 300 - How Your Process is in Your Product with Xalavier Nelson Jr.
Apr 25, 2023
Ep 299 - Aligning Your Marketing and Game's UX with Neil Edwards
Apr 18, 2023
Ep 298 - Leveraging Market Research and Reddit for Niche Games with Alice Ruppert
Apr 11, 2023
Ep 297 - How to Provide and Receive Information Using Proper Context
Apr 04, 2023
Ep 296 - A Three-Pronged Approach to Building an Indie Studio with Astral ClockTower Studios
Mar 28, 2023
Ep 295 - Battling the Odds and Scaling Your Studio by Becoming a Leader
Mar 21, 2023
Ep 294 - Building Traction for Your Studio by Leveraging Your Past with Marnix Licht
Mar 14, 2023
Ep 293 - Myths about Joining the Game Industry and How to Improve It with Cassie Hoglund
Mar 07, 2023
Ep 292 - Layering Beats and Events to Maximize Results with Antoine Bordeleau
Feb 28, 2023
Ep 291 - How Community is the Heart of Your Business with Heart Machine.
Feb 21, 2023
Ep 290 - We're Ramping up IGM
Feb 14, 2023
IGM Status Update
Jan 31, 2023
Ep 289 - Holiday Episode 2022 - PART 2
Dec 27, 2022
Ep 289 - Holiday Episode 2022 - PART 1
Dec 27, 2022
Ep. 288 - Tackling Your Mission While Taking on Side Quests with Philomena Schwab
Dec 13, 2022
Ep 287 - Creating Exponential Community Growth with Jared Tan
Nov 29, 2022
Ep 286 - Finding Hungry Audiences in Global Markets with Yousif Alroumi
Nov 15, 2022
Ep 285 - How to Humanize Your Studio and Set Player Expectations with Astrid Rosemarin
Nov 01, 2022
Ep 284 - Keeping Control of Your Community with Sarah Makdad PART 2
Oct 18, 2022
Ep 283 - Keeping Control of Your Community with Sarah Makdad PART 1
Oct 04, 2022
Ep 282 - Creating Opportunities By Maximizing Your Time with Tim Beaudet
Sep 20, 2022
Ep 281 - How to Avoid Getting Too Tactical with Patrick Seibert
Sep 06, 2022
Ep 280 - Getting Creative with Your Strategy with Joe Henson
Aug 23, 2022
Ep 279 - Getting Impressive Results from Tools and Resources with Ashley Gwinnell
Aug 09, 2022
Ep 278 - Using Data to Create Impactful Influencer Campaigns with Xavier Constantin
Jul 26, 2022
Ep 277 - Getting Audiences Excited Using Fanfiction with Joanna Keler
Jul 12, 2022
Ep. 276 - The Opportunities and Challenges of Blockchain Games with Luke Willis
Jun 28, 2022
Ep 275 - Why You Should Consider Other Games as Competition
Jun 14, 2022
Ep 274 - How to Create Steam Events with Janek Krasoczko
May 31, 2022
Ep 273 - How Core Mechanics Can Make a Marketable Game
May 17, 2022
Ep 272 - Acting on Data Insights and Attribution with Oscar Hogervorst
May 03, 2022
Ep 271 - How to Tackle TikTok with Eylul Ozekes
Apr 19, 2022
Ep 270 - Why Communication Matters : My GDC in Review
Apr 05, 2022
Ep. 269 - Identifying Key Elements to a Successful Game
Mar 22, 2022
Ep 268 - Creating Self-Sustainable Communities with Sam Greszes
Mar 08, 2022
Ep 267 - Are you learning fast enough from your marketing?
Feb 22, 2022
Ep 266 - Knowing your pain points and solutions with Mike Gamble
Feb 08, 2022
Ep 265 - How to create impactful trailers with Derek Lieu
Jan 25, 2022
Ep 264 Part 2 - Indie Game Marketing - A guide on Standing Out
Jan 18, 2022
Ep 264 Part 1 - Indie Game Marketing: A guide on Standing Out
Jan 17, 2022
End of Year Special - Best Moments of IGM 2021
Dec 28, 2021
Ep 262u - End of Year Update - A Short Hiatus
Oct 26, 2021
Ep 261 - How to Nail Effective Team Building with Nicolas Hafner
Oct 08, 2021
Ep 260 - How to Gamify Your Marketing Using Different Assets with Shawn French
Sep 28, 2021
EP 259 - How to Crush Your Steam Marketing With Bruno Laverny
Sep 15, 2021
Ep 258 - How to Quit Your Job and Go Full Time Dev with Bruno Bonbardi
Aug 31, 2021
Ep 257 - How Indie Devs Can Clarify Their Messaging
Aug 17, 2021
Ep 256 - Understanding How Your Price Can Affect Player Behavior
Aug 03, 2021
Ep 255 - How to Get Music You and Your Audience Wants with Dakota Sauve
Jul 20, 2021
Ep 254 - How to Approach Ads for Your Indie Game and Beyond
Jul 06, 2021
Ep 253 - Major Events and What They Mean for Indie Devs
Jun 22, 2021
Ep 252 - Going Full Time Dev with Thomas Brush
Jun 08, 2021
Ep 251 - How to Market To Cultural Audiences with Osama Dorias
May 25, 2021
Ep 150 - A Special Announcement - IGM V2.0
May 11, 2021
Ep 149 - How to Find Your Ideal Player
Apr 27, 2021
Ep 148 - How to Create an Engaging Player Journey with Ziv Raviv
Apr 13, 2021
Ep 147 - How to Nail Publisher Negotiations with Tim Bender
Mar 30, 2021
Ep 146 - Taking an Iron Strong Approach to Marketing with Joe Winters
Mar 16, 2021
Ep 145 - How to Consistently Maintain Quality with Supergiant Games
Mar 02, 2021
Ep 144 - Future Planning Part 2: Involving Collaborators as a Smaller Dev
Feb 16, 2021
Ep 143 - Leveraging Self-Optimization as an Indie Dev
Feb 02, 2021
Ep 142 - How to Execute Killah Crowdfunding - Part 2
Jan 19, 2021
Ep 141 - End of Year Special
Dec 22, 2020
Ep 140 - How to Leverage the Dev Community
Dec 08, 2020
Ep 139 - How to Market Your Game After Launch
Nov 24, 2020
Ep 138 - The Importance of Future Planning
Nov 10, 2020
Ep 137 - How to Execute a "Killa" Crowdfunding Campaign
Oct 27, 2020
Ep 136 - The Importance of Business Relationships and Partnerships
Oct 13, 2020
Ep 135 - How to Focus on Values While Leading Others
Sep 29, 2020
Ep 134 - How to Transition into Becoming a Publisher
Sep 15, 2020
Ep 133 - How to Stand Out in a Digital Landscape
Sep 01, 2020
Ep 132 - How to Provide Value to Your Communities and Beyond
Aug 31, 2020
Ep 131 - How to Serve Your Audience with the Right Intent
Aug 04, 2020
Ep 130 - How to Navigate the Publishing Landscape
Jul 21, 2020
Ep 129 - How to Build Media Relationships
Jul 07, 2020
Ep 128 - Mistakes to Avoid While Building a Strong Foundation
Jun 30, 2020
Ep 127 - The Inclusion Conversation and Where to Begin
Jun 16, 2020
Ep 126 - Update Episode - New and Exciting Things Happening!
Jun 09, 2020
Ep 125 - How to Take the Right Approach with PR
May 26, 2020
Ep 124 - How to Keep Your Community Healthy
May 13, 2020
Ep 123 - How Indie Devs Can Create Awareness with Twitter
Apr 28, 2020
Ep 122 - The Dos and Don'ts of Indie Game Crowdfunding
Apr 15, 2020
Ep 121 - How Indie Devs Can Build their Business with the Right Mindset.
Mar 29, 2020
Ep 120 - PAX EAST BONUS - Level Up Your Conversation
Mar 14, 2020
Ep 119 - How Indie Devs Can Improve Project Management
Feb 25, 2020
Ep118 - How Indie Devs Can Understand and Influence Consumer Behavior
Jan 21, 2020
Ep 117 - Indies Breaking Out, New Platforms and the Year in Review
Dec 24, 2019
Ep 116 - How Indie Devs Can Use Paid Advertising
Nov 26, 2019
Ep 115 - How Indie Devs Can Market an Alternative Game
Oct 18, 2019
Ep 114 - When Should Indie Devs Create a Company
Aug 27, 2019
Ep 113 - What Indie Devs Should Make Out of Big Events
Jun 27, 2019
Ep 112 - When Indie Devs Should Lawyer Up
May 23, 2019
Ep 110 - How Indie Devs can Build a Thriving Community
Apr 26, 2019
Ep 111 - The PAX East Indie Dev Round Up
Apr 25, 2019
Ep 109 - How Indie Devs can make their Kickstarter Stand Out
Feb 12, 2019
Ep 108 - Should Indie Devs Discount Their Game?
Dec 10, 2018
Ep 108 - Should Indie Devs Discount Their Game?
Dec 10, 2018
Ep 107 - How to Use Game Design and Appeal with Marketing
Nov 12, 2018
Ep 106 - How to Grow and Learn Fast as an Indie Dev
Jul 20, 2018
Ep 105 - How to Stand Out as an Indie Dev
Jun 21, 2018
Ep 104 - Where to Start Indie Game Marketing
Apr 29, 2018
Ep 103 - How to Make a Kickstarter Comeback
Mar 31, 2018
Ep 102 - Being Perseptive of Your Game's Messaging
Feb 11, 2018
Ep 101 - Taking 6 Years to Make a Game
Jan 22, 2018
Ep 100 - A Brief Intro to Indie Game Movement
Jan 21, 2018