Market Mentors
By Matt Dodgson
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Category: Marketing
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Episodes: 108
Description
If you’re a B2B Tech marketer and looking to level up your skills and advance your career, then you’re in the right place. In each episode you’ll hear from some of the world's best B2B Tech marketers about tactics, tools, case studies, wins, failures, hiring, interviewing and so much more..stay tuned..
| Episode | Date |
|---|---|
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105. Series 4 | Episode 5. The Current State of SaaS Brand Building and AI in B2B Marketing, with Michelle Huff, CMO at Alteryx
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Jan 20, 2026 |
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104. Series 4 | Episode 4. Is B2B Content Marketing Still Worth It in 2025? With Araminta Robertson, Founder & MD of Mint Studios
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May 07, 2025 |
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103. Series 4 | Episode 3. How to Build Trust and Drive Growth with B2B Influencer Marketing, with Vahbiz Cooper, Digital Marketing Manager at Demandbase
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Apr 08, 2025 |
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102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader
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Mar 04, 2025 |
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101. Series 4 | Episode 1. Reality of Job Searching as a Senior B2B Tech Marketer Today with Lisa Vecchio, Enterprise Marketing Director at Veed.io
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Feb 04, 2025 |
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100. Series 3 | Episode 15. When Should B2B Tech Startups Hire Their First Marketer? With Emma Westley, VP of Marketing at Delegate CX
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Feb 06, 2024 |
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99. Series 3 | Episode 14. Is Authentic Leadership the Key for B2B Tech Marketing Leaders in 2024? With Pavey Purewal, Executive Coach, ex-CMO, VP Marketing at VMware
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Dec 19, 2023 |
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98. Series 3 | Episode 13. 5 Ways to Safely Leverage AI in B2B Content Marketing, with Giuseppe Caltabiano, VP of Marketing at Rock Content
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Nov 21, 2023 |
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97. Series 3 | Episode 12. How to Create Content to Engage the C-Suite, with Rin Hamburgh, Founder of RH&Co
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Oct 24, 2023 |
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96. Series 3 | Episode 11. How Marketers Can Leverage SDR’s to Drive Pipeline with Catarina Hoch, VP of Global Marketing at Operatix
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Sep 26, 2023 |
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95. Series 3 | Episode 10. Mastering Localised Marketing in the B2B Tech Sector, with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall
|
Sep 06, 2023 |
|
Summer 2023 Update
|
Aug 22, 2023 |
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94. Series 3 | Episode 9. Turning Data into Demand for B2B Marketers, with John Webb, the Founder and CEO of Get2Growth
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Aug 08, 2023 |
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93. Series 3 | Episode 8. How to Build a B2B Website That Generates Leads, with Sam Dunning, Co-Owner of Web Choice
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Jul 25, 2023 |
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92. Series 3 | Episode 7. How to Turn Your Long-Form Content Into Short-Form Gold, with Anthony Leung, Founder of Mean Write Hook
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Jul 11, 2023 |
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91. Series 3 | Episode 6. How AI Is Changing Marketing, with Ian Macleod, CMO at SALESmanago
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Jun 27, 2023 |
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90. Series 3 | Episode 5. Creating a New Fintech Category & Being Acquired [Case Study], with Dr. Christine Bailey, Senior Director & Head of KYC Marketing, Europe and Africa at Moody’s Corporation
|
Jun 13, 2023 |
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89. Series 3 | Episode 4. Why Fundamentals Matter More Than Anything Else When Marketing for a B2B Tech Startup, with Paul Berney, CMO at Anthropos
|
May 30, 2023 |
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88. Series 3 | Episode 3. The Demand Generation Framework Every B2B Fintech Needs, with Rebecca Warrington and Kerry Leech, Co-Founders of Roo & Eve
|
May 16, 2023 |
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87. Series 3 | Episode 2. Recruitment and B2B Marketing Parallels + Startup Marketing Advice, with Sam Kuehnle, VP of Marketing at Loxo
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May 02, 2023 |
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86. Series 3 | Episode 1. Using Entertaining Content in B2B to Cut Through the Noise, with Ollie Whitfield, Demand Generation Team Lead at VanillaSoft
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Apr 18, 2023 |
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85. Series 2 | Episode 48. From Startup to Scaleup, with Victoria Hatcher, Global Head of Marketing at Proximie
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Jan 31, 2023 |
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84. Series 2 | Episode 47. Marketing in a Recession - Expert Tips, with David Fallarme, Fractional CMO / ex-Head of Marketing at Hubspot
|
Jan 17, 2023 |
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83. Series 2 | Episode 46. How Marketers Should Impact More Than Just the Pipeline, with Kristina Jaramillo, President at Personal ABM
|
Jan 03, 2023 |
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82. Series 2 | Episode 45. Using Positioning and Messaging to Improve Customer Engagement and Increase Sales for Your B2B Tech Company, with Margie Agin, Founder and Chief Strategist for Centerboard Marketing
|
Dec 13, 2022 |
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81. Series 2 | Episode 44. Developer Marketing - Expert Tips to Make a Success of It, with Christie Fidura, Director - Salesforce Developer Community at Salesforce
|
Nov 29, 2022 |
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80. Series 2 | Episode 43. How to Get Your First 100 Customers and Grow Your B2B Start-Up, with Asia Orangio, CEO & Founder of DemandMaven
|
Nov 15, 2022 |
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79. Series 2 | Episode 42. How to Achieve Effective Personalised Marketing at Scale with a Small Budget and Limited Resources, with Kevin Tate, CMO at Clearbit
|
Nov 01, 2022 |
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78. Series 2 | Episode 41. Product-Led Growth - Tips to Emulate Some of the Fastest Growing SaaS Companies, with Wes Bush, CEO of ProductLed
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Oct 18, 2022 |
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77. Series 2 | Episode 40. The Secret to Building a Successful Marketing Career, with Maya Grossman, Peak Performance Career Coach & 2x VP Marketing | Ex Google, Microsoft
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Oct 04, 2022 |
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76. Series 2 | Episode 39. 5 Proven Demand Generation Tactics to Increase Your ARR, with Adam Holmgren Head of Demand Generation at GetAccept
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Sep 20, 2022 |
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75. Series 2 | Episode 38 How B2B Content Marketers Can Elevate Their Impact Through Product Marketing, with Emily Dumas, Senior Content Marketing Manager at Evernote
|
Sep 06, 2022 |
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74. Series 2 | Episode 37 A How-To Guide for Launching a Product Marketing Function in Your B2B Tech Start-Up, with Ashley Wood, VP of Marketing at LANDR
|
Aug 16, 2022 |
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73. Series 2 | Ep 36 Product Marketing Metrics - How to Measure and Communicate Success, with Kirsten Jepson, Senior Director of Product Marketing at TELUS International
|
Aug 02, 2022 |
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72. Series 2 | Ep 35 Making a Success of Being a B2B Tech Start-up's First Marketer, with Pinja Dodik, Marketing Manager at Swarmia
|
Jul 19, 2022 |
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71. Series 2 | Ep 34 How to Set Up Marketing Operations in Your B2B Tech Company, with Emily Gravel, Lead Marketing Operations Manager at VMware
|
Jul 05, 2022 |
|
Mid-Season 2 Update From Matt Dodgson
|
Jun 28, 2022 |
|
70. Series 2 | Ep 33 How Cognism Quadrupled its Inbound Pipeline by Shifting from Lead Generation to Demand Generation, with Liam Bartholomew, Global Head of Demand Generation
|
Jun 21, 2022 |
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69. Series 2 | Ep 32 An Expert Guide to Event Attribution for B2B Marketers, with Jon Kazarian, Founder and CEO of Accelevents
|
Jun 14, 2022 |
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68. Series 2 | Ep 31 How to Master Attribution and Improve Your Marketing Performance in the B2B Tech Sector, with Steffen Hedebrandt, Co-Founder and CMO at Dreamdata
|
Jun 07, 2022 |
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67. Series 2 | Ep 30 What it Takes to Succeed with Product Marketing Today, with Ashruti Singh, Global Director of Product Marketing for SAP
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May 31, 2022 |
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66. Series 2 | Ep 29 How to Win the Case to Start a Product Marketing Function and Make a Success of It, with Liza Collin, Strategy & Commercialization Director at Visma
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May 24, 2022 |
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65. Series 2 | Ep 28 How to Start a Podcast to Build an Audience and Grow Your B2B Tech Company, with Tom Hunt, CEO & Founder at Fame.so
|
May 17, 2022 |
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64. Series 2 | Ep 27 How to Hire and Retain a Winning Marketing Team When Working Remotely, with George Kapellos, Regional Head of Marketing at DiDi
|
May 10, 2022 |
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63. Series 2 | Ep 26 Hiring and Building a Growth Team - A Guide for B2B Tech Companies, with Andrew Capland, Founder of Delivering Value and former growth lead at Postscript, Wistia & HubSpot
|
May 03, 2022 |
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62. Series 2 | Ep 25 If Your Customer isn’t at the Core of Your Content Marketing Strategy, You’re Doing Something Wrong, with Skyler Reeves, CEO at Ardent Growth
|
Apr 26, 2022 |
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61. Series 2 | Ep 24 Why Event Marketing Should be a Key Component of Your B2B Marketing Strategy in a Post-Pandemic World, with Julius Solaris, Hopin
|
Apr 19, 2022 |
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60. Series 2 | Ep 23 How to Use an Account-Based Marketing Strategy to Build Your Sales Pipeline and Drive Business Growth, with Leanne Chescoe, Senior Field Marketing Manager EMEA at Demandbase
|
Apr 12, 2022 |
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59. Series 2 | Ep 22 An Exclusive Look Inside the Content Marketing Strategy Driving Hyper-Growth for Monday.com, with James Scherer, VP Growth at Codeless
|
Apr 05, 2022 |
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58. Series 2 | Ep 21 The Secret to Start-Up Success? Focus on Building a Strong Brand from Day One, with Yoav Vilner, CEO at Walnut
|
Mar 29, 2022 |
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57. Series 2 | Ep 20 How to Develop a Successful B2B Tech Marketing Career Based on Several Different Specialist Disciplines, with Laura Hauser, VP Marketing at Griffin
|
Mar 22, 2022 |
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56. Series 2 | Ep 19 Exploring the Role of a CMO in Today’s Marketing Landscape, with Kate Owen CMO at UPP
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Mar 15, 2022 |
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55. Series 2 | Ep 18 What is Revenue Operations? Understanding the Growing Importance of RevOps for Businesses Today, with Lorena Morales, Director of Global Digital Marketing Revenue Operations at JLL
|
Mar 08, 2022 |
|
54. Series 2 | Ep 17 How to Develop Your Own Playbook for B2B Marketing Success, with Nick Roberts, Marketing Director at Ve
|
Mar 01, 2022 |
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53. Series 2 | Ep 16 A B2B Tech Marketer’s Guide to Finding Your Career Path in 2022, with Mark Larwood, Head of Strategic Customer Marketing & ABM at O2
|
Feb 22, 2022 |
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52. Series 2 | Ep 15 How Oren Greenberg Used Strategic Growth Marketing to Help Drive a 10x Increase in Kite’s Revenue
|
Feb 15, 2022 |
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51. Series 2 | Ep 14 How to Create Content That Your Buyers Actually Care About, with Mark Colgan, Co-Founder & CEO at Speak on Podcasts
|
Feb 08, 2022 |
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50. Series 2 | Episode 13 Lessons Learned Helping Supermetrics Grow From $10m to $50m ARR in Just Three Years, with Edward Ford, Demand Gen Director at Supermetrics
|
Feb 01, 2022 |
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49. Series 2 | Ep 12 Working with B2B Copywriters to Maximise the Value Your Tech Business Gains From Content Marketing, with David McGuire, Co-Owner at Radix Communications
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Jan 25, 2022 |
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48. Series 2 | Ep 11 Why Marketing Operations Should be Seen as the Foundation of a Successful Marketing Team, with Karla Wentworth, Founder & MD at Vantage Clever
|
Jan 18, 2022 |
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47. Series 2 | Ep 10 A Content Marketing Masterclass for B2B Tech Marketers, with Rand Fishkin, CEO at SparkToro
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Jan 11, 2022 |
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46. Series 2 | Ep 9 How to Become a Better B2B Tech Marketer, with Jason Bradwell, Senior Director, Group Marketing and Communications at Deltatre
|
Jan 04, 2022 |
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45. Series 2 | Ep 8 Expert Advice to Increase the Success Rates of Your Cold Outreach, with Kristina Finseth, Outbound Growth Marketing at Greenhouse
|
Dec 21, 2021 |
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44. Series 2 | Ep 7 How to Use the Science Behind Storytelling to Make B2B Marketing More Effective, with Leslie Talbot, SVP Marketing at Corporate Visions
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Dec 14, 2021 |
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43. Series 2 | Ep 6 Using Strategic Marketing to Scale Your B2B SaaS Start-Up, with Scott Vaughan, CMO & GTM Advisor
|
Dec 07, 2021 |
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42. Series 2 | Ep 5 Understanding Demand Generation and Modern Marketing’s Relationship with Sales, with Andy Culligan, Fractional CMO
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Nov 30, 2021 |
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41. Series 2 | Ep 4 How to Master B2B SaaS Marketing with Alan Gleeson, CMO / Marketing Consultant at Work With Agility
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Nov 23, 2021 |
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40. Series 2 | Ep 3 The Increasing Importance of Product Marketing for Tech Companies Today with Vakis Rigas, VP Marketing at Shypple
|
Nov 16, 2021 |
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39. Series 2 | Ep 2 Shifting an entire marketing approach to ABM - the why, the how and the now with Amit Bivas, VP Marketing at Optimove
|
Nov 09, 2021 |
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38. Series 2 | Ep 1 How marketing can help a B2B Tech Startup scale with Kartik Krishnan, New Markets Expansion Lead at Beamery
|
Nov 02, 2021 |
|
37. Series 1 | Ep 37 - How martech can forge a path to the role of CMO with Scott Brinker
|
Feb 27, 2020 |
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36. Series 1 | Ep 36 - Should events be a lever to growth? Find out why and what ROI to expect with Jane Culcheth Beard
|
Feb 06, 2020 |
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35. Series 1 | Ep 35 - How a CEO can use marketing to help them scale with Ross Chapman
|
Jan 16, 2020 |
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34. Series 1 | Ep 34 - Career Planning - 4 Steps to Transform Your B2B Marketing Career with David White
|
Nov 28, 2019 |
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33. Series 1 | Ep 33 - 5 Steps To Scale Your B2B Service Business with Jill Pringle, CEO and Founder of Brand Symphony Marketing
|
Oct 24, 2019 |
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32. Series 1 | Ep 32 - Using video to generate leads in B2B marketing with the Contented Brothers
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Sep 19, 2019 |
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31. Series 1 | Ep 31 - From GQ to SAP. Proof content marketing skills are transferable with Jack Dyson, Global Head of Content Strategy at SAP
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Aug 22, 2019 |
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30. Series 1 | Ep 30 - How you should structure your SaaS marketing team and a whole lot more with Dan Tyre of Hubspot
|
Aug 08, 2019 |
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29. Series 1 | Ep 29 - Learn how collaboration beats competition as a strategy for success with Paul Skinner
|
Jul 25, 2019 |
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28. Series 1 | Ep 28 - Thinking about starting your own marketing agency? Lessons and tips from Nicky and Kate of Bang Consulting
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Jul 11, 2019 |
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27. Series 1 | Ep 27 - Imposter syndrome? Feeling stuck? Lessons from Susie Ramroop, ex B2B marketing leader turned performance coach
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Jun 27, 2019 |
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26. Series 1 | Ep 26 - Lessons and life as a Product Manager in B2B Tech with Thor Mitchell
|
Jun 13, 2019 |
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25. Series 1 | Ep 25 - Joel Harrison - Editor-in-Chief, B2B Marketing
|
May 30, 2019 |
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24. Series 1 | Ep 24 - Dave Gerhardt - VP of Marketing at Drift.com
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May 16, 2019 |
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23. Series 1 | Ep 23 - Chris Solis - Group Digital Marketing Director, Condeco
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May 02, 2019 |
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22. Series 1 | Ep 22 - Sarah Speake - Founder of Speake Up Consulting & Global CMO
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Apr 18, 2019 |
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21. Series 1 | Ep 21 - Tom Pressley - Marketing Leader, Hortonworks / Fuze / Bazaarvoice
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Apr 04, 2019 |
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20. Series 1 | Ep 20 - Mark Choueke - CEO and Founder, RebeltechPR
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Mar 21, 2019 |
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19. Series 1 | Ep 19 - John Webb - Founder & Coach at Get2Growth
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Mar 12, 2019 |
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18. Series 1 | Ep 18 - Lucio Furlani - EMEA CMO at Hewlett Packard Enterprise (Part 2)
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Feb 28, 2019 |
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18. Series 1 | Ep 18 - Lucio Furlani - EMEA CMO at Hewlett Packard Enterprise (Part 1)
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Feb 14, 2019 |
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17. Series 1 | Ep 17 - Robin MacKenzie - Marketing Director, De La Rue
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Jan 31, 2019 |
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16. Series 1 | Ep 16 - Christine Bailey - CMO & Ted Speaker, Valitor
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Jan 17, 2019 |
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15. Series 1 | Ep 15 - Vincent Rousselet - Vice President, ITSMA
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Jan 03, 2019 |
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14. Series 1 | Ep 14 - Mark Green - Vice President of Marketing, EMEA at Rackspace
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Dec 19, 2018 |
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13. Series 1 | Ep 13 - Lisa Vecchio - Head of Marketing, Lantum
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Dec 06, 2018 |
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12. Series 1 | Ep 12 - Rebecca Clayton - SVP Marketing, Wood Mackenzie
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Nov 28, 2018 |
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11. Series 1 | Ep 11 - Debbie Robertson - Senior B2B Marketing Leader (ex Avaya, BT, 8x8)
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Nov 08, 2018 |
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10. Series 1 | Ep 10 - Heidi Taylor - B2B Marketing Consultant | Author | Blogger | Speaker
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Oct 24, 2018 |
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9. Series 1 | Ep 9 - Scott Allen - Global Marketing Programs Development & Strategy Director, Microsoft
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Oct 10, 2018 |
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8. Series 1 | Ep 8 - Paul Cash - Founder of Rooster Punk
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Sep 26, 2018 |
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7. Series 1 | Ep 7 - Scott Addington - Enterprise Marketing Director at Sage
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Sep 12, 2018 |
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6. Series 1 | Ep 6 - Catherine Maskell - Managing Director, The Content Marketing Association
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Aug 29, 2018 |
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5. Series 1 | Ep 5 - Richard Ashley - Senior Marketing Director, Tracelink
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Aug 15, 2018 |
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4. Series 1 | Ep 4 - Paul Raybould - Director of Marketing & Market Intelligence, EMEA & APAC, QS Enrolment Solutions
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Aug 01, 2018 |
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3. Series 1 | Ep 3 - Mostyn Thomas - General Manager and CMO of the revolutionary Startup, D30
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Jul 10, 2018 |
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2. Series 1 | Ep 2 - Richard Whale - UK & Ireland Marketing Leader, Dun & Bradstreet
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Jun 26, 2018 |
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1. Series 1 | Ep 1 - Miguel Adao - Senior Marketing Director, UK & Northern Europe at VMWare
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Jun 12, 2018 |