The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
By Melina Palmer
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Category: Marketing
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Subscribers: 190
Reviews: 1
Episodes: 389
Karen
Jul 4, 2019
I've learned so much from this podcast! So much to think about, and still applicable even though I work for government and not business. Give it a shot...I think you'll like it!
Description
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
| Episode | Date |
|---|---|
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389. The Power of Timeboxing with Marc Zao-Sanders
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May 02, 2024 |
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388. Precommitment Psychology: Sticking to Your Goals (Refreshed Episode)
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Apr 29, 2024 |
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387. Unlocking Exponential Growth: The Secret Sauce Behind Psychological Safety
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Apr 25, 2024 |
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386. Why Workplace Whistleblowing is So Rare w/ Nuala Walsh (Refreshed Episode)
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Apr 22, 2024 |
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385. Defeating Workplace Friction w/ Huggy Rao
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Apr 18, 2024 |
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384. The Hidden Tax of Sludge in Business (Refreshed Episode)
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Apr 15, 2024 |
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383. The Power of Ritual w/ Michael Norton
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Apr 11, 2024 |
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382. Understanding Customers Through Emotions w/ Nick Hobson (Refreshed Episode)
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Apr 08, 2024 |
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381. The Art of Effective Feedback w/ Therese Huston
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Apr 04, 2024 |
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380. Hacking Human Psychology: Leveraging the IKEA Effect in Business (Refreshed Episode)
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Apr 01, 2024 |
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379. Tuning In: How to Make Smarter Decisions in a Noisy World w/ Nuala Walsh
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Mar 28, 2024 |
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378. The Illusion of Focus: Why We Miss What Matters When it Matters Most (Refreshed Episode)
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Mar 25, 2024 |
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377. The Art of Crafting Gutsy yet Relevant Brand Messaging
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Mar 21, 2024 |
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376. Status Quo Bias (Refreshed Episode)
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Mar 18, 2024 |
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375. AI That Understands People: Blending Tech and Behavioral Science
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Mar 14, 2024 |
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374. Uncovering the Secrets of the Brain: A Tour of the Human Behavior Lab
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Mar 11, 2024 |
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373. The Art and Science of Influence w/ Rory Sutherland
|
Mar 08, 2024 |
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372. Survival of the Brainiest: Using Evolutionary Thinking to Outsmart Your Competition
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Mar 05, 2024 |
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371. Habituation and Its Antidote: A Conversation with Cass Sunstein
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Mar 01, 2024 |
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370. Rethinking Business as Usual: Adapting Strategy for Changing Times (Refreshed Episode)
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Feb 27, 2024 |
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369. Inside the Minds of Tightwads and Spendthrifts w/ Scott Rick
|
Feb 23, 2024 |
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368. Tapping Into the Power of Habit: How to Build Customer Loyalty (Refreshed Episode)
|
Feb 20, 2024 |
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367. Breaking Free: The Entrepreneurial Journey with Amy Porterfield
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Feb 16, 2024 |
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366. The Science of Time Pressure (Refreshed Episode)
|
Feb 13, 2024 |
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365. Unlocking Business Potential: Implementing Brain-Friendly Practices with Felicity Heathcote-Marcz
|
Feb 09, 2024 |
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364. Unmasking the Hawthorne Effect: Improving Performance and Motivation (Refreshed Episode)
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Feb 06, 2024 |
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363. Unveiling the Power of Cyber Anthropology with Lianne Potter
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Feb 02, 2024 |
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362. Anticipating Errors: The Secret to Guiding Behavior and Influencing Decisions
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Jan 30, 2024 |
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361. Mastering Confidence: Unleash Your Potential with Neuroscientist Dr. Ian Robertson
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Jan 26, 2024 |
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360. Work with Your Brain: Unleashing the Power of the DOSE Chemicals (Refreshed Episode)
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Jan 23, 2024 |
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359. From Stuck to Success: Proven Strategies for Breaking Through Barriers with Adam Alter
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Jan 19, 2024 |
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358. Unlocking Your Decision-Making Potential: Tackling Cognitive Overload (Refreshed Episode)
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Jan 16, 2024 |
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357. Quality vs Value: Creating a Clear and Impactful Brand Identity
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Jan 11, 2024 |
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356. Unleashing the Power of Pricing: Mastering Consumer Behavior for Higher Sales (Refreshed Episode)
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Jan 09, 2024 |
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355. The Truth About Pricing: Behind the Scenes
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Jan 05, 2024 |
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354. Discover the Secrets to Successfully Increase Prices for Your Business (Refreshed Episode)
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Jan 02, 2024 |
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353. Data-Driven Personalization for Online Retail - Jo Evershed and Gareth Harvey
|
Dec 29, 2023 |
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352. Unlocking Consumer Behavior with Imotions: Neuroscience Insights for UX Designers (Refreshed Episode)
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Dec 26, 2023 |
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351. The Key to Effective Communication: Simplify and Connect with Ben Guttmann
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Dec 22, 2023 |
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350. The Art of Captivating Marketing: Unleashing the Power of Hype - Michael Schein (Refreshed Episode)
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Dec 19, 2023 |
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349. Unlocking Success Through Collaboration: Insights from Priscilla McKinney
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Dec 15, 2023 |
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348. Creating Lasting Connections: The Neuroscience of Memorable Event Design with Jon Levy (Refreshed Episode)
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Dec 12, 2023 |
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347. Unlocking Business Success: Boost Productivity and Efficiency with Nick Sonnenberg
|
Dec 08, 2023 |
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346. Defeating the Planning Fallacy: Strategies for Smarter Time Management (Refreshed Episode)
|
Dec 05, 2023 |
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345. Applying Psychology to Everyday Life: Practical Strategies for Better Decision-Making - with Paul Bloom
|
Dec 01, 2023 |
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344. Mastering Customer Behavior: Neuroscience Secrets with Prince Ghuman (Refreshed Episode)
|
Nov 28, 2023 |
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343. Books That Will Change Your Brain
|
Nov 24, 2023 |
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342. Melina’s Go-To Brainy Books: Behavioral Economics Books You Need To Read (Refreshed Episode)
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Nov 21, 2023 |
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341. Unlocking Deeper Connections: The Power of Thoughtful Questioning with Meghaan Lurtz
|
Nov 17, 2023 |
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340. Innovation Starts with a Question: Unraveling the Power of Beautiful Questions - Warren Berger (Refreshed Episode)
|
Nov 14, 2023 |
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339. Mastering User Behavior: Data Insights for Exceptional Experiences - Lucie Buisson
|
Nov 10, 2023 |
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338. Boost Your Brand: The Power of Behavioral Economics in Peloton's Advertising (Refreshed Episode)
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Nov 07, 2023 |
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337. The Role of Critical Thinking in Resisting Misinformation - Sander van der Linden
|
Nov 02, 2023 |
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336. Unlocking Minds: Understanding the Power of Perception - David McRaney (Refreshed Episode)
|
Oct 30, 2023 |
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335. Unlocking the Power of Neurodiversity in Decision-Making - A Conversation with Sigi Hale
|
Oct 26, 2023 |
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334. Cracking the Code of Human Decision-Making: Insights from Tim Ash (Refreshed Episode)
|
Oct 23, 2023 |
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333. Designing the Future of Saving: Behavioral Science Strategies for Financial Success - Vishal George
|
Oct 19, 2023 |
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332. Mastering Motivation: Ayelet Fishbach Reveals the Secrets to Achieving Your Goals (Refreshed Episode)
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Oct 16, 2023 |
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331. Building Productive Relationships: Taking Responsibility for Your Impact with Brian Lowery
|
Oct 12, 2023 |
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330. Overcoming the Focusing Illusion to Make Better Decisions (Refreshed Episode)
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Oct 09, 2023 |
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329. From Present Bias to Future Focus: Emotionally Connecting with Your Future Self, with Hal Hershfield
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Oct 05, 2023 |
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328. Understanding Time Discounting: Overcoming Procrastination and Achieving Goals (Refreshed Episode)
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Oct 02, 2023 |
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327. Overcoming Speaking Anxiety: Matt Abrahams' Strategies for Confident Communication
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Sep 28, 2023 |
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326. Get Noticed: Powerful Strategies for Pitching Your Business (refreshed episode)
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Sep 25, 2023 |
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325. Uncover the Hidden Truths: The Power of Observation in Understanding Human Behavior - Christian Madsbjerg
|
Sep 21, 2023 |
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324. Decoding Organizational Culture: How Ethnographic Research Can Transform Your Company with Dr. Felicity Heathcote-Marcz (refreshed episode)
|
Sep 18, 2023 |
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323. Achieve More and Stress Less: Cultivating Success Habits for Work-Life Balance, with Marcey Rader
|
Sep 14, 2023 |
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322. Achieving More with Less: Subtraction Strategies for Success with Leidy Klotz (refreshed episode)
|
Sep 11, 2023 |
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321. Confidently Designing Your Path: Expressing Your Worth in Act Two - Kate Gigax
|
Sep 07, 2023 |
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320. Trust: The Key to High-Performing Teams, with Stephen M.R. Covey (refreshed episode)
|
Sep 04, 2023 |
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319. Unlock Your Influence: Building a Powerful Leadership Platform with Andrea Learned
|
Aug 31, 2023 |
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318. Unlocking Your Hidden Influence: Revealing the Secrets to Making a Difference with Vanessa Bohns (refreshed episode)
|
Aug 28, 2023 |
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317. Revolutionizing Healthcare: Behavioral Science Strategies for Improved Patient Outcomes with Eden Brownell
|
Aug 24, 2023 |
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316. Mastering Loss Aversion: The Key to Driving Customer Behavior and Loyalty (Refreshed Episode)
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Aug 22, 2023 |
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315. Jerks At Work: How To Deal With Difficult Colleagues, with Tessa West
|
Aug 18, 2023 |
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314. Biases At Work – How We React To Others And Groups (Refreshed Episode)
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Aug 15, 2023 |
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313. Crafting Persuasive Presentations: Learn How to Captivate Your Audience with Troy Andrews' Storytelling Strategies
|
Aug 10, 2023 |
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312. The Science of Influence: Dr. Robert Cialdini Reveals the Secrets (Refreshed Episode)
|
Aug 07, 2023 |
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311. Humanizing Rules: Unveiling the Human Side of Compliance, with Christian Hunt
|
Aug 03, 2023 |
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310. Using Availability Bias to Generate Buzz (Refreshed Episode)
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Jul 31, 2023 |
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309. Empowered Refusal: How Saying No Can Revolutionize Your Relationships and Well-Being - Vanessa Patrick
|
Jul 27, 2023 |
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308. Powerfully Persuasive: Zoe Chance’s Magic Question (Refreshed Episode)
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Jul 24, 2023 |
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307. Unlock Your Potential: The Ultimate Guide to Great Mentorship with Scott Miller
|
Jul 20, 2023 |
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306. Conquer Imposter Syndrome and Boost Confidence in Business (Refreshed Episode)
|
Jul 17, 2023 |
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305. Finding Your Congregation: Culture as a Catalyst for Connection in Brand Building with Marcus Collins
|
Jul 13, 2023 |
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304. Decoding Group Identity: Insights for Business Leaders with Dominic Packer (Refreshed Episode)
|
Jul 10, 2023 |
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303. Transforming Data into Art: A Conversation with Sarah Kay Miller
|
Jul 06, 2023 |
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302. Beyond Physical Contact: The Science of Visual and Emotional Touch (Refreshed Episode)
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Jul 03, 2023 |
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301. Magic Words: What To Say To Get Your Way, with Dr. Jonah Berger
|
Jun 29, 2023 |
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300. Jingles, Rhythm, and Beats: The Neuroscience of Branding Through Sound (Refreshed Episode)
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Jun 26, 2023 |
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299. 5 Years, 299 Episodes: Here Are Your Favorites
|
Jun 22, 2023 |
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298. The Science of Smell: Creating Emotional Connections with Customers (Refreshed Episode)
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Jun 19, 2023 |
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297. Unlock Your Non-Obvious Thinking with Rohit Bhargava
|
Jun 15, 2023 |
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296. Framing: The Secret Weapon for Business Messaging Success (Refreshed Episode)
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Jun 12, 2023 |
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295. Unlocking Employee Motivation: The Science Behind Engagement with Kurt Nelson
|
Jun 09, 2023 |
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294. Understand Mapping: Mastering Choice Architecture in Business
|
Jun 06, 2023 |
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293. How Brands like Nike and Apple Master Multi-Narrative Storytelling, with Dr. Troy Campbell
|
Jun 02, 2023 |
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292. Disney's Magic: Nostalgia & Novelty in a World of Wonder (Refreshed Episode)
|
May 30, 2023 |
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291. The Secret Sauce of Effective Decision-Making with Sam Evans
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May 26, 2023 |
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290. Finding Balance in a Distracted World: Nir Eyal's Guide to Traction and Productivity
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May 23, 2023 |
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289. The Art of Behavioral Storytelling: How David Paull Captivates Audiences
|
May 19, 2023 |
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288. Empathy, Storytelling, and Success: A Conversation with Michelle Auerbach (Refreshed Episode)
|
May 16, 2023 |
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287. Unlocking the Microstress Mystery with Dr. Rob Cross
|
May 12, 2023 |
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286. Beyond 'If Only': Maximizing the Benefits of Counterfactual Thinking (Refreshed Episode)
|
May 09, 2023 |
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285. Bringing Behavioral Economics to the Spanish-Speaking Community with Carlos Hoyos
|
May 05, 2023 |
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284. What is Habit Weekly? Featuring Creator Samuel Salzer (Refreshed Episode)
|
May 02, 2023 |
|
283. Why Every Business Needs To Care About Personal Finances, with Merle van den Akker
|
Apr 28, 2023 |
|
282. Mental Accounting: Are You Doing It Right? (Refreshed Episode)
|
Apr 25, 2023 |
|
281. Outsmart Your Brain with Dan Willingham
|
Apr 21, 2023 |
|
280. Memory Biases: Don’t Forget To Listen! (Refreshed Episode)
|
Apr 18, 2023 |
|
279. Creating an Irrational Loyalty Program at McDonald's with Lauren Kemp & Stephen Springfield
|
Apr 14, 2023 |
|
278. How Starbucks Leverages Behavioral Economics (and you can too) (Refreshed Episode)
|
Apr 11, 2023 |
|
277.The Human Experience with John Sills
|
Apr 07, 2023 |
|
276. Surprise! It’s Delightful (And Drives Loyalty) (Refreshed Episode)
|
Apr 04, 2023 |
|
275.The Illusion of Choice with Richard Shotton
|
Mar 31, 2023 |
|
274. Reducing Business Friction: Understanding The Benefits With Examples From Amazon & Steve Jobs, with Roger Dooley (Refreshed Episode)
|
Mar 28, 2023 |
|
273. Mixed Signals: How Incentives Really Work, with Uri Gneezy
|
Mar 24, 2023 |
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272. iNcentives: The “N” in Behavioral NUDGES (Refreshed Episode)
|
Mar 21, 2023 |
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271. The Power of Scarcity with Mindy Weinstein
|
Mar 17, 2023 |
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270. Scarcity: Why Does Less Available Feel More Valuable? (Refreshed Episode)
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Mar 14, 2023 |
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269. Getting Along: How to Work with Anyone, featuring Harvard Business Review’s Amy Gallo
|
Mar 10, 2023 |
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268: You Are Many Peoples’ “Them” – Fundamental Attribution Error
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Mar 07, 2023 |
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267. I, Human: Behavior and our Complicated Relationship with Technology, featuring Tomas Chamorro-Premuzic
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Mar 03, 2023 |
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266. Dunning-Kruger Effect: Are you on the Peak of Mt. Stupid?
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Feb 28, 2023 |
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265. Why You SHOULD Talk To Strangers with Dr. Nick Epley
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Feb 24, 2023 |
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264. Herding: Are You a Guppy? (Refreshed Episode)
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Feb 21, 2023 |
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263. Purpose: Design a Community and Change Your Life with Gina Bianchini
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Feb 17, 2023 |
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262. Network Effect: What Twitter, AirBNB & the Telephone Have in Common (Refreshed Episode)
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Feb 14, 2023 |
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261. Both/And Thinking with Dr. Wendy Smith
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Feb 10, 2023 |
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260. Confirmation Bias - I Knew It! (Refreshed Episode)
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Feb 07, 2023 |
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259. Cognitive Semiotics and Metaphors with Sarah Thompson
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Feb 03, 2023 |
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258. Making Concepts Tangible: An Introduction to Cognitive Semiotics (Refreshed Episode)
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Jan 31, 2023 |
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257. Happier Hour with Cassie Holmes
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Jan 27, 2023 |
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256. Incorporating Habits Into Your Business Strategy (Refreshed Episode)
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Jan 24, 2023 |
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255. Your Favorite Episodes of 2022
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Jan 20, 2023 |
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254. Partitioning: Why Size Matters (Refreshed Episode)
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Jan 17, 2023 |
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253. Define & Apply Framework, with Troy Campbell
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Jan 13, 2023 |
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252. Priming (Refreshed Episode)
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Jan 10, 2023 |
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251.The Fun Habit with Mike Rucker
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Jan 06, 2023 |
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250. Temptation Bundling: Your Secret To Success (Refreshed Episode)
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Jan 03, 2023 |
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249. Using Motivation and Happiness Science to Make 2023 Your Best Year Ever
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Dec 30, 2022 |
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248. How to Set, Achieve & Exceed Brainy Goals (Refreshed Episode)
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Dec 27, 2022 |
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247. A More Just Future, with Dr. Dolly Chugh
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Dec 23, 2022 |
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246. Past, Present, and Future Biases (Refreshed Episode)
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Dec 20, 2022 |
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245. Behind the Scenes of Behavioral Scientist and Evan Nesterak
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Dec 16, 2022 |
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244. Decision Fatigue (Refreshed Episode)
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Dec 13, 2022 |
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243. Is “The Devil You Know” Really Better? Ambiguity / Uncertainty Aversion
|
Dec 09, 2022 |
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242. Biases -- Math Is Hard (Refreshed Episode)
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Dec 06, 2022 |
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241. Behavioral Science in the Wild with Dilip Soman
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Dec 02, 2022 |
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240. Pain of Paying: Everything Your Business Needs To Know (Refreshed Episode)
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Nov 29, 2022 |
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239. Charities and Nonprofits: Does Behavioral Science Work the Same? with Luke Freeman
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Nov 25, 2022 |
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238. Reciprocity: The Amazing Power of Giving (Refreshed Episode)
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Nov 22, 2022 |
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237. Solving Modern Problems with a Stone Age Brain
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Nov 18, 2022 |
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236. Gratitude or Happiness: Which Comes First? (Refreshed Episode)
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Nov 15, 2022 |
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235. Great Brands Care About People, with Dr. Tessa Misiaszek
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Nov 11, 2022 |
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234. What is Value? (Refreshed Episode)
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Nov 08, 2022 |
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233. Wait…There’s a System 3? featuring Leigh Caldwell
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Nov 04, 2022 |
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232. Leveraging the Power of Prefactual Thinking (Refreshed Episode)
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Nov 01, 2022 |
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231. Branding That Means Business with Matt Johnson
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Oct 28, 2022 |
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230. How To Create a Brainy Brand (Refreshed Episode)
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Oct 25, 2022 |
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229. How Vulnerability Loops Make Team Communication More Effective
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Oct 21, 2022 |
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228. Game Theory: Behavioral Economics Foundations (Refreshed Episode)
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Oct 18, 2022 |
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227. Quit: The Power of Knowing When to Walk Away, with Annie Duke
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Oct 14, 2022 |
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226. Change Management: It’s Still Not About the Cookie (Refreshed Episode)
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Oct 11, 2022 |
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225. What Your Employees Need and Can’t Tell You
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Oct 07, 2022 |
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224. Inequity Aversion: That’s Not Fair! A Behavioral Economics Foundations Episode
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Sep 30, 2022 |
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223. Negativity Bias: Cockroaches and Cherries, a Behavioral Economics Foundations Episode
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Sep 23, 2022 |
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222. How To Test Nudges In Your Ads and Social Media, with Phill Agnew
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Sep 16, 2022 |
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221. How to Have Difficult Conversations About Race, with Kwame Christian
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Sep 09, 2022 |
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220. Cobra Effect: No Loophole Goes Unexploited, a Behavioral Economics Foundations Episode
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Sep 02, 2022 |
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219. Using Behavioral Science in Marketing with Nancy Harhut
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Aug 26, 2022 |
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218. Do Nudges Work? with Michael Hallsworth
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Aug 19, 2022 |
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217. Changing Health with the “EATS” Model and the Healthy Behavior Institute
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Aug 12, 2022 |
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216. Unity: Cialdini’s 7th Principle of Persuasion
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Aug 05, 2022 |
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215. Questionstorming at KIND / Mars with Beatrix Daros
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Jul 29, 2022 |
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214. The Power of Regret with Daniel Pink
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Jul 22, 2022 |
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213. Common Errors in Financial Decision Making with Dr. Chuck Howard
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Jul 15, 2022 |
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212. That Time I Went Viral… with Dr. Daniel Crosby
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Jul 08, 2022 |
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211. Corporate Social Responsibility Programs (That Work) with Wiam Hasanain
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Jul 01, 2022 |
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210. How Minds Change with David McRaney
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Jun 24, 2022 |
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209. Achieving Hyper-Performance with Dr. Agnis Stibe
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Jun 17, 2022 |
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208. Worxogo: The AI-Powered Nudge Coach with Anant Sood
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Jun 10, 2022 |
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207. Behavioral Bartending with Maker's Mark, featuring Greta Harper
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Jun 03, 2022 |
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206. Nudging for Good at Walmart with Sarah Wilson
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May 27, 2022 |
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205. Encouraging Kids’ Brain Development Through Music, with Emily Cadiz of Finnegan the Dragon
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May 20, 2022 |
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204. Evolutionary Ideas with Sam Tatam, Ogilvy’s Global Head of Behavioural Science
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May 13, 2022 |
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203. Brainy Health Benefits of Nature, with Dr. Jay Maddock
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May 06, 2022 |
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202. Checking in with Dr. Marco Palma
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Apr 29, 2022 |
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201. Creating Content People Can’t Help But Engage With featuring Katelyn Bourgoin
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Apr 22, 2022 |
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200. A More Beautiful Question with Warren Berger
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Apr 15, 2022 |
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199. Brainy Tips for Ethical Influence with Brian Ahearn
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Apr 08, 2022 |
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198. Dunning-Kruger Effect: Behavioral Economics Foundations
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Apr 01, 2022 |
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197. You Have More Influence Than You Think with Vanessa Bohns
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Mar 25, 2022 |
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196. Anthropology, Market Research & Behavioral Economics with Priscilla McKinney
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Mar 18, 2022 |
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195. Saving Peru’s Environment One Nudge At A Time with BE OEFA
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Mar 11, 2022 |
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194. Functional Fixedness: When All You Have Is A Hammer, Everything Looks Like a Nail
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Mar 04, 2022 |
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193. How To Make Online Courses People Enjoy (And Complete) with Chris Rawlinson of 42 Courses
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Feb 25, 2022 |
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192. AI, Blockchain, Machine Learning, & Behavioral Economics with Manuj Aggarwal
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Feb 18, 2022 |
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191. Using Semiotics in Retail with Rachel Lawes
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Feb 11, 2022 |
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190. The Voltage Effect with John List
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Feb 04, 2022 |
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189. Influence Is Your Superpower with Yale’s Dr. Zoe Chance
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Jan 28, 2022 |
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188. Behavioral Blueprint, including COM-B and MOVE models with Elina Halonen
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Jan 21, 2022 |
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187. Motivation and Incentives at Work with Kurt Nelson
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Jan 14, 2022 |
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186. Get It Done: Surprising Lessons from the Science of Motivation with Ayelet Fishbach
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Jan 07, 2022 |
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185. How to Create Remarkable Experiences with Dan Gingiss
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Dec 31, 2021 |
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184. Best of The Brainy Business in 2021
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Dec 24, 2021 |
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183. The Power of Fast-Choice & Implicit Testing with CloudArmy’s Keith Ewart
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Dec 17, 2021 |
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182. Using Biosensors to Unpack Human Behavior, with iMotions’ Jessica Wilson
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Dec 10, 2021 |
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181. The Power of Metaphors for Brands with Olson Zaltman’s Malcolm and Hannibal Brooks
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Dec 03, 2021 |
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180. Unboxing Videos: Why Do They Work?
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Nov 26, 2021 |
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179. Sludge: What It Is and How to Reduce It, a Behavioral Economics Foundations Episode
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Nov 19, 2021 |
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178. The Power of Us with Dr. Dominic Packer
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Nov 12, 2021 |
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177. How to Successfully Pitch Your Business Using Behavioral Economics
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Nov 05, 2021 |
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176. Reframing Annoying Disruptions to Support Innovation, with Adam Hansen, coauthor of Outsmart Your Instincts
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Oct 29, 2021 |
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175. How to Avoid Disasters When Returning to the Office, with Dr. Gleb Tsipursky
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Oct 22, 2021 |
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174. The Elements of Choice, with Dr. Eric J. Johnson
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Oct 15, 2021 |
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173. The Science of Opinions, with Dr. Andy Luttrell
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Oct 08, 2021 |
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172. Why We Like the Things We Like, with Prince Ghuman, coauthor of Blindsight
|
Oct 01, 2021 |
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171. Paradox of Choice: Why More is Less, a Behavioral Economics Foundations Episode
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Sep 24, 2021 |
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170. When Machine Learning Meets Neuroscience, with Ingrid Nieuwenhuis of Alpha.One
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Sep 17, 2021 |
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169. The Science of Cool, with Dr. Troy Campbell
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Sep 10, 2021 |
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168. Using the Senses to Increase Sales, with Michelle Niedziela of HCD Research
|
Sep 03, 2021 |
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167. Hindsight Bias: Why Hindsight is Definitely NOT 20/20, a Behavioral Economics Foundations Episode
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Aug 27, 2021 |
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166. Combining Artificial Intelligence and Behavioral Economics, with Sam Albert of Behaviorally
|
Aug 20, 2021 |
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165. The Era of Applied Behavioral Economics, with Matej Sucha
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Aug 13, 2021 |
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164. How Businesses Can Design for Behavior Change, with Dr. Amy Bucher
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Aug 06, 2021 |
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163. How to Approach Negative Reviews Using Behavioral Economics
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Jul 30, 2021 |
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162. Do You Subtract Enough? An interview with Dr. Leidy Klotz
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Jul 23, 2021 |
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161. The Philosophical Side of BE, an interview with Dr. Nick Hobson
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Jul 16, 2021 |
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160. Neuroscience and Psychology in the Business World, An Interview with Matt Johnson
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Jul 09, 2021 |
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159. Amazon: A Behavioral Economics Analysis Episode
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Jul 02, 2021 |
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158. 3 Steps to Better Decision Making, An Interview with Matthew Confer
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Jun 25, 2021 |
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157. Dr. Robert Cialdini and the (Now!) 7 Principles of Persuasion
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Jun 18, 2021 |
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156. From Marketing Mess to Brand Success, with Scott Miller
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Jun 11, 2021 |
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155. What is Behavioral Baking?
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Jun 04, 2021 |
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154. Failure is an Opportunity not Ending, with Madeline Quinlan
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May 28, 2021 |
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153. Only 1% of People Blow the Whistle at Work—How to Fix That, with Nuala Walsh
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May 21, 2021 |
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152. A Surprise Guest...
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May 14, 2021 |
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151. How To Change, an interview Dr. Katy Milkman
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May 07, 2021 |
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150. Using Behavioral Science to Build Connections, an interview with Jon Levy, author of You’re Invited
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Apr 30, 2021 |
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149. Familiarity Bias: Why the Devil You Know Feels Safer Than the Devil You Don’t, a Behavioral Economics Foundations Episode
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Apr 23, 2021 |
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148. The Speed and Economics of Trust, an Interview with Stephen M.R. Covey
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Apr 16, 2021 |
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147. What Your Customer Wants and Can’t Tell You: All About Melina’s First Book
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Apr 09, 2021 |
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146. Using Anchoring in Negotiations, an Interview with Kwame Christian
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Apr 02, 2021 |
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145. The Power of Story, an Interview with Dr. Michelle Auerbach
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Mar 26, 2021 |
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144. Disney: A Behavioral Economics Analysis
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Mar 19, 2021 |
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143. The Hype Handbook, an Interview with Author Michael F. Schein
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Mar 12, 2021 |
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142. Status Quo Bias: Why Change Feels Terrifying, a Behavioral Economics Foundations Episode
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Mar 05, 2021 |
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141. Where CX and Behavioral Science Meet, interview with Jennifer Clinehens, author of Choice Hacking
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Feb 26, 2021 |
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140. How Simple Nudges Can Save Hundreds of Millions, interview with Dectech’s Dr. Benny Cheung
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Feb 19, 2021 |
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139. Endowment Effect: Why We Like Our Stuff More, a Behavioral Economics Foundations Episode
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Feb 12, 2021 |
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138. Why Cute Sells and Other Marketing Magic, interview with Patrick Fagan, author of Hooked
|
Feb 05, 2021 |
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137. Using Ethnography to Understand Your Customers and Staff, an interview with Felicity Heathcote-Marcz
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Jan 29, 2021 |
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136. Temptation Bundling: A Simple Trick to Reach Your Goals, a Behavioral Economics Foundations Episode
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Jan 22, 2021 |
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135. Using Behavioral Science in Healthcare, Interview with Aline Holzwarth
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Jan 15, 2021 |
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134. Using Behavioral Science to Tackle Addiction (and the Lessons for any Business), Interview with Richard Chataway
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Jan 08, 2021 |
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133. The Best of The Brainy Business in 2020
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Jan 01, 2021 |
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132. Decision Fatigue, a Behavioral Economics Foundations Episode
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Dec 25, 2020 |
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131. The BIG Effects of Small Behavior Changes in Business, an Interview with Jez Groom and April Vellacott, coauthors of Ripple
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Dec 18, 2020 |
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130. How To Use Behavioral Science in Banking, Food Delivery and More–An Interview with Dr. Henry Stott, Co-founder of Dectech
|
Dec 11, 2020 |
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129. Melina’s Go-To Brainy Books: Behavioral Economics Books You Need To Read
|
Dec 04, 2020 |
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128. How to Build Products That Create Change, An Interview with Matt Wallaert
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Nov 27, 2020 |
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127. Good Habits, Bad Habits: An Interview with Wendy Wood
|
Nov 20, 2020 |
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126. The Most Important Step in Applying Behavioral Economics: Understanding the Problem
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Nov 13, 2020 |
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125. How to Approach and Implement Behavioral Insights, an Interview with Michael Hallsworth
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Nov 06, 2020 |
|
124. Unleash Your Primal Brain, An Interview with Tim Ash
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Oct 30, 2020 |
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123. Get Your D.O.S.E. of Brain Chemicals, a Behavioral Economics Foundations Episode
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Oct 23, 2020 |
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122. Decoding the Why with Nate Andorsky, CEO of Creative Science
|
Oct 16, 2020 |
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121. Meet GAABS! Interview with founding members of the Global Association of Applied Behavioral Scientists
|
Oct 09, 2020 |
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120. Precommitment: Boosting Cooperation for Yourself and Others, a Behavioral Economics Foundations Episode
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Oct 02, 2020 |
|
119. Creating a Habit of Curiosity: Interview with Bec Weeks, Cofounder of Pique
|
Sep 25, 2020 |
|
118. Behavioural Science Club: Interview with Co-Founder Louise Ward
|
Sep 18, 2020 |
|
117. Hawthorne Effect: How You Unintentionally Impact Every Experiment, a Behavioral Economics Foundations Episode
|
Sep 11, 2020 |
|
116. Designing for Behavior Change, Interview with Dr. Steve Wendel
|
Sep 04, 2020 |
|
115. Announcing! Certificate in Applied Behavioral Economics from the Texas A&M Human Behavior Laboratory
|
Aug 28, 2020 |
|
114. Stressed and Overcommitted? Tips to Tackle Planning Fallacy, a behavioral economics foundations episode
|
Aug 21, 2020 |
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113: How To Use Behavioral Economics to Create Thriving Cities, an interview with Colu
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Aug 14, 2020 |
|
112. The IKEA Effect and Effort Heuristic, a Behavioral Economics Foundations Episode
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Aug 07, 2020 |
|
111: Avoiding Everyday Work Disasters, an Interview with Dr. Gleb Tsipursky
|
Jul 31, 2020 |
|
110: Survivorship Bias: Stop Missing What’s Missing (A Behavioral Economics Foundations Episode)
|
Jul 24, 2020 |
|
109. Secrets of Motivation and Incentives, Tim Houlihan Interview
|
Jul 17, 2020 |
|
108. How To Start and Grow a Successful Podcast, Tips from a Behavioral Economist
|
Jul 10, 2020 |
|
107. How to Have Difficult Conversations About Race & Inequality: Interview with Kwame Christian
|
Jul 03, 2020 |
|
106. Network Effect: How to Leverage the Power of a Group (A Behavioral Economics Foundations Episode)
|
Jun 26, 2020 |
|
105. Subscriptions and Membership Programs: A Behavioral Economics Perspective
|
Jun 19, 2020 |
|
104. How To Ethically Influence People: Interview with Author Brian Ahearn
|
Jun 12, 2020 |
|
103. How To Revisit & Update Your Lead Magnets, Freebies & Opt-Ins
|
Jun 05, 2020 |
|
102. Confirmation Bias: How Your Subconscious Beliefs Shape Your Experiences (A Behavioral Economics Foundations Episode)
|
May 29, 2020 |
|
101. Dan Ariely Interview: Discussing Shapa, the Numberless Scale
|
May 22, 2020 |
|
100. 100 Episodes - 1 Big Insight
|
May 15, 2020 |
|
99. Bikeshedding: Why The Simplest Tasks Can Keep You Stuck (A Behavioral Economics Foundations Episode)
|
May 08, 2020 |
|
98. Behavior Change at WW and Beyond, an Interview with Dr. Julie O’Brien
|
May 01, 2020 |
|
97. Peak-End Rule: Why Averages Don’t Always Matter (A Behavioral Economics Foundations Episode)
|
Apr 24, 2020 |
|
96. How to Make it Easy to Do Business With You With Nikki Rausch
|
Apr 17, 2020 |
|
95. Hate Being on Camera? Understand Your Brain’s Biases To Change Your Mind
|
Apr 10, 2020 |
|
94. Behavioral Economics Testing In A Real Business: Interview with Dr. Sudy Majd
|
Apr 03, 2020 |
|
93. Normalcy Bias: Why We Love To Know What’s Coming And How It Keeps Us Stuck (a Behavioral Economics Foundations Episode)
|
Mar 27, 2020 |
|
92. Fundamental Attribution Error: Why the Pot Insists on Calling the Kettle Black (a Behavioral Economics Foundations Episode)
|
Mar 20, 2020 |
|
91. Coronavirus and How the Human Brain Responds to Pandemics
|
Mar 13, 2020 |
|
90. Habit Weekly: A Discussion With Creator Samuel Salzer
|
Mar 06, 2020 |
|
89. Focusing Illusion: Why Thinking About Something Makes It Seem More Important Than It Is (A Behavioral Economics Foundations Episode)
|
Feb 28, 2020 |
|
88. Marketing to Mindstates: A Discussion With Author, Will Leach
|
Feb 21, 2020 |
|
87. Social Proof: How to Use Herding to Boost Engagement and Sales
|
Feb 14, 2020 |
|
86. Peloton: A Behavioral Economics Analysis
|
Feb 07, 2020 |
|
85. What is BrainyTab? An Interview with the Founders Radu and Raluca Judele
|
Jan 31, 2020 |
|
84. How to Stack and Bundle Products and Services So They Are Most Appealing to Potential Customers
|
Jan 24, 2020 |
|
83. How to Organize Your Brain with Behavioral Economics
|
Jan 17, 2020 |
|
82. The Best Content from the Brainy Business in 2019
|
Jan 10, 2020 |
|
81. How to Finally Change Your Behavior (So it Sticks)
|
Jan 03, 2020 |
|
80. Celebrate! It’s more important than you think
|
Dec 27, 2019 |
|
79. Why Our Brains Love Nostalgia & Traditions (And How To Incorporate Them Into Your Business Strategy)
|
Dec 20, 2019 |
|
78. How to Become Indistractible, Interview With Author Nir Eyal
|
Dec 13, 2019 |
|
77. How to Raise Your Prices
|
Dec 06, 2019 |
|
76. The Brainy Benefits of Gratitude
|
Nov 29, 2019 |
|
75. The Littery - Interview with CEO Michael Manniche
|
Nov 22, 2019 |
|
74. Time Pressure: A Behavioral Economics Foundations Episode
|
Nov 15, 2019 |
|
73. Starbucks: A Behavioral Economics Analysis
|
Nov 08, 2019 |
|
72. Friction - What It Is And How To Reduce It, with Roger Dooley
|
Nov 01, 2019 |
|
71. Prefactual Thinking: How to Turn “What If” Into “Why Not” - Behavioral Economics Foundations
|
Oct 25, 2019 |
|
70. How to Set, Achieve & Exceed Brainy Goals
|
Oct 18, 2019 |
|
69. Management Mess To Leadership Success, an Interview with Scott Miller, EVP of Thought Leadership at FranklinCovey
|
Oct 11, 2019 |
|
68. Counterfactual Thinking: Why We ‘What If’ And ‘If Only’ (A Behavioral Economics Foundations Episode)
|
Oct 04, 2019 |
|
67. How to Get (and Stay) Motivated
|
Sep 27, 2019 |
|
66. Ultimate Pricing Confidence with Special Guest Interviewer Nikki Rausch
|
Sep 19, 2019 |
|
65. Can Behavioral Economics Increase Savings?
|
Sep 13, 2019 |
|
64. How To Make Concepts Tangible
|
Sep 06, 2019 |
|
63. How To Set Up Your Own Experiments
|
Aug 30, 2019 |
|
62. Game Theory: Life And Business Are A Game…Do You Know The Rules?: A Behavioral Economics Foundations Episode
|
Aug 23, 2019 |
|
61. Color Theory: When It Comes To Color, This 1 Thing Matters More Than Anything Else
|
Aug 16, 2019 |
|
60. Surprise and Delight
|
Aug 09, 2019 |
|
59. Pain of Paying: Why The First Item In A Purchase Is The Hardest: A Behavioral Economics Foundations Episode
|
Aug 02, 2019 |
|
58. Partitioning: Why We Eat More Cheetos From A Party-Sized Bag Than A Fun Size: A Behavioral Economics Foundations Episode
|
Jul 26, 2019 |
|
57. 5 Things Your Business Must Learn from NASA
|
Jul 19, 2019 |
|
56. Mental Accounting: How To Make Your Money Math Work For You: A Behavioral Economics Foundations Episode
|
Jul 12, 2019 |
|
55. Special Anniversary Episode: Celebrating the First Year of the Podcast
|
Jul 05, 2019 |
|
54. Biases Toward Novelty and Stories
|
Jun 28, 2019 |
|
53. An Overview of Lazy Brain Biases
|
Jun 21, 2019 |
|
52. Biases - Math is Hard
|
Jun 14, 2019 |
|
51. Time Discounting: The I'll Start Monday Effect - My Favorite Concept!: A Behavioral Economics Foundations Episode
|
Jun 07, 2019 |
|
50. Selective Attention Biases
|
May 31, 2019 |
|
49. Present Versus Future Biases
|
May 24, 2019 |
|
48. An Overview of Memory Biases
|
May 17, 2019 |
|
47. A Behavioral Economics Analysis of Costco
|
May 10, 2019 |
|
46. Biases Toward Others – Including Groups
|
May 03, 2019 |
|
45. Overview of Personal Biases
|
Apr 26, 2019 |
|
44. Rebrand, Refresh or Reinforce?
|
Apr 19, 2019 |
|
43. A Guide for You to Create a Brainy Brand
|
Apr 12, 2019 |
|
42. Apple Card: A Behavioral Economics Analysis
|
Apr 05, 2019 |
|
41. Structuring Complex Choices: The "S" in NUDGES
|
Mar 29, 2019 |
|
40. Give Feedback: The "G" in NUDGES
|
Mar 22, 2019 |
|
39. Expect Error: The "E" in NUDGES
|
Mar 15, 2019 |
|
38. Defaults: The "D" in NUDGES
|
Mar 08, 2019 |
|
37. Understanding Mapping: The "U" in NUDGES
|
Mar 01, 2019 |
|
36. Incentives - The "N" In NUDGES
|
Feb 22, 2019 |
|
35. NUDGES & Choice Architecture: Introducing Nobel-Winning Concepts
|
Feb 15, 2019 |
|
34. Optimism Bias: The Good And The Bad Of Those Rose-Colored Glasses
|
Feb 08, 2019 |
|
33. Inside the Texas A&M Human Behavior Lab
|
Feb 01, 2019 |
|
32. The Overwhelmed Brain and Its Impact on Decision Making
|
Jan 25, 2019 |
|
31. Mirror Neurons: A Fascinating Discovery From A Monkey, A Hot Day, And An Ice Cream Cone
|
Jan 18, 2019 |
|
30. Booms and Busts
|
Jan 11, 2019 |
|
29. Resolutions and Keeping Commitments
|
Jan 04, 2019 |
|
28. Why Picking Something Up Makes People More Likely To Buy - On The Sense Of Touch
|
Dec 28, 2018 |
|
27. Did You Hear That? - On The Sense of Hearing
|
Dec 21, 2018 |
|
26. Why You Actually Taste With Your Nose - On The Sense Of Taste
|
Dec 14, 2018 |
|
25. Why Burnt Popcorn Has Derailed So Many Meetings - On The Sense Of Smell
|
Dec 07, 2018 |
|
24. Vision Does Not Happen In The Eyes, But In The Brain - On The Sense of Sight
|
Nov 30, 2018 |
|
23. Reciprocity: Give A Little, Get A Lot
|
Nov 23, 2018 |
|
22. The Power of Habit
|
Nov 16, 2018 |
|
21. Habits: 95% Of Decisions Are Habitual - Which Side Is Your Business On?
|
Nov 09, 2018 |
|
20. Defaults: Why The Pre-Selected Choice Wins More Often Than Not
|
Nov 02, 2018 |
|
19. Herding: Come On And Listen…Everyone Else Is Doing It
|
Oct 26, 2018 |
|
18. Priming: Why You Should Never Have A Difficult Conversation With Someone Holding An Iced Coffee
|
Oct 19, 2018 |
|
17. Unlocking the Power of Numbers
|
Oct 12, 2018 |
|
16. Framing: How You Say Things Matter More Than What You're Saying
|
Oct 05, 2018 |
|
15: Availability: Why People Are More Likely To Get Flood Insurance Right After a Flood
|
Sep 28, 2018 |
|
14. Scarcity: Why We Think Less Available Means More Value
|
Sep 21, 2018 |
|
13. Adjusting Your Mindset: Tips To Overcome Imposter Syndrome And More
|
Sep 14, 2018 |
|
12. Relativity: The Brain Can't Value One-Off Items
|
Sep 07, 2018 |
|
11. Anchoring & Adjustment: The 1 Word That Increased Sales 38%
|
Aug 31, 2018 |
|
10. On Air Strategy Planning Session with Mariel Court
|
Aug 24, 2018 |
|
9. Loss Aversion: Why Getting New Stuff Is Not The Same
|
Aug 17, 2018 |
|
8. What is Value?
|
Aug 10, 2018 |
|
7. Change Management (It’s Still Not About The Cookie)
|
Aug 03, 2018 |
|
6. How To Sell From The Stage
|
Jul 27, 2018 |
|
5. The Truth About Pricing
|
Jul 20, 2018 |
|
4. Questions or Answers
|
Jul 13, 2018 |
|
3. Do Lead Magnets Work and Do You Need One?
|
Jul 06, 2018 |
|
2. The Top 5 Wording Mistakes Businesses Make
|
Jul 06, 2018 |
|
1. Unlocking The Secrets Of The Brain
|
Jul 05, 2018 |