The Big Story

By AdExchanger

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Category: Marketing

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Episodes: 100

Description

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

Episode Date
Amazon's Million-Dollar Seller Revolt
Jul 23, 2026
Picking An MMM
Jul 17, 2026
Can Content Drive Performance?
Jul 09, 2026
Cannes 2026: Authenticity In The Age of AI
Jun 25, 2026
Mergers And Operating Systems Are Reshaping TV Ads
Jun 18, 2026
Programmatic TV Home Screens And Gaming Ads For Kids
Jun 11, 2026
AI Off The Rails
Jun 04, 2026
The End Of The Programmatic Pageview
May 28, 2026
Prog AI Live: AI's Slippery Slop
May 21, 2026
To Sell TV, The New 'Premium' Is 'Fandom'
May 15, 2026
Identity Without Oversight
May 07, 2026
What's POSSIBLE With AI
May 01, 2026
Programmatic Peacekeeping
Apr 23, 2026
Reaching For More Reach
Apr 17, 2026
What Is AI Automating In Ad Tech?
Apr 09, 2026
Data Privacy At The Kitchen Table
Apr 02, 2026
Ad Tech's Off-Broadway Debut
Mar 26, 2026
The Media Spend Skim
Mar 19, 2026
The Year CTV Goes Full-Funnel
Mar 12, 2026
Will The Trade Desk Right-Size Its Margins?
Mar 05, 2026
Feeding A DSP With Shopper Data
Feb 27, 2026
Gold Medal CTV
Feb 19, 2026
The Chatbot Ad Platform
Feb 12, 2026
The Publisher Path Through AI
Feb 05, 2026
The Prebid Episode
Jan 30, 2026
Guess It's AdsGPT Now?
Jan 22, 2026
Retail Media's Growing Influence On Retail
Jan 15, 2026
Live from CES 2026
Jan 10, 2026
Two Types Of AI In Advertising
Dec 24, 2025
The GAM Changes On Publishers' Wish List
Dec 18, 2025
Warner Bros., Netflix, Paramount: The CTV Chessboard
Dec 11, 2025
The Incredibly High Stakes Of Black Friday
Dec 04, 2025
The Shifting Dollars Flowing Through Programmatic Pipes
Nov 19, 2025
Yearning For Earnings
Nov 13, 2025
APIs FTW, But IPs Are TBD
Nov 06, 2025
The Power of Prebid
Oct 30, 2025
Rest In Privacy, Sandbox
Oct 23, 2025
Prebid, Meet OpenAds
Oct 16, 2025
The Trade Desk's Sell-Side Settlement
Oct 10, 2025
The Big Story LIVE: AI Unleashed
Oct 02, 2025
Calculating The Odds On The Google Spinoff
Sep 26, 2025
What Ad Lawyers Are Saying About AI
Sep 19, 2025
AI-Driven Ad Tech Acquisitions
Sep 15, 2025
The Remedies Edition
Sep 04, 2025
Will AI Companies Pay Publishers?
Aug 28, 2025
Remedying A Monopolistic Ad Server
Aug 21, 2025
When The Trade Desk Dips, Ad Tech Drops
Aug 14, 2025
Ad Tech Goes To Court, OpenX v. Google Edition
Aug 07, 2025
Not So Long, Solimar
Jul 31, 2025
Transparent Non-Transparency
Jul 23, 2025
Ads To Burn After Reading
Jul 17, 2025
Buying Ads In The Rabbit Hole
Jul 10, 2025
Why The FTC Tied The Omnicom-IPG Merger To Brand Safety
Jun 26, 2025
The Human Cannes
Jun 23, 2025
The Ad Agency Washing Machine
Jun 13, 2025
What Does It Mean To Be All In On AI?
Jun 05, 2025
It's A Wrap On The Prebid Race
May 29, 2025
Prog IO Live: AI, But With A Human Gut Check
May 23, 2025
The AI Imperative Behind GroupM's "Restructuring"
May 15, 2025
The CTV DSP
May 08, 2025
The Tariffs And The TV Upfronts - E340
May 01, 2025
The Ad Tech Verdict On Google And Third-Party Cookies
Apr 23, 2025
Ta-Ta To US Temu Ads
Apr 18, 2025
Riffing On Tariff Tiffs And Risks As Uncertainty Reigns
Apr 10, 2025
Bots And Games Are Back (For Ad Tech)
Apr 03, 2025
In The Room Where (The Ad Auction) Happens
Mar 27, 2025
M&A Mania: The Latest On Oracle-TikTok, and the Alphonso-LG Ads Aftermath
Mar 20, 2025
Tariff Chaos And Yet More Ad Tech M&A
Mar 13, 2025
Programmatic's Pursuit of "Premium"
Mar 06, 2025
Connected TV's Growth Spurt; How Ozempic Is Upending Marketing
Feb 27, 2025
The Trade Desk Miss That Shook Ad Tech
Feb 20, 2025
The Worst Place To Show An Ad
Feb 13, 2025
Chrome's Global Cookie Consent; Nielsen and Paramount Make Nice
Feb 06, 2025
Ever-Elusive Transparency
Jan 31, 2025
TikTok On The Clock
Jan 23, 2025
Ad Tech Is Acquiring: On T-Mobile-Vistar and TTD-Sincera
Jan 16, 2025
AI and Smart Tech: AdExchanger Does CES 2025
Jan 10, 2025
A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency
Dec 26, 2024
Retail Media Standards: Miracle Or Meh?
Dec 19, 2024
Running the Numbers on Omnicom-IPG
Dec 12, 2024
Don't Discount Black Friday
Dec 05, 2024
The Closing Arguments of DOJ v. Google
Nov 27, 2024
No More TV Drug Ads? Don't Hold Your Breath
Nov 21, 2024
Political Advertising Post-Mortem Analysis, Part Deux
Nov 14, 2024
The Role Of Ad Dollars In The 2024 Presidential Election
Nov 06, 2024
The Culture Clash Underneath Creative Ad Tech - E316
Nov 01, 2024
The Curation Debate - E315
Oct 24, 2024
Unboxing Amazon Ads' Ad Tech - E314
Oct 17, 2024
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
Oct 10, 2024
The US v. Google Witnesses Have Spoken – Now What? - E312
Oct 03, 2024
Waiting On A Judge And The Polls - E311
Sep 27, 2024
View From The US v. Google Trial Press Box - E310
Sep 19, 2024
An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309
Sep 12, 2024
Uncloaking A New Programmatic Scam - E308
Sep 05, 2024
Google's Header Bidding Countermeasures Go On Trial - E307
Aug 29, 2024
The VC POV - E306
Aug 22, 2024
Agency Ad Tech - E305
Aug 15, 2024
Inside The Ruling That Deemed Google Search A Monopoly - E304
Aug 08, 2024
The Looming Question Of Cookie Consent
Aug 01, 2024
The Third-Party Cookie Pardon - E302
Jul 24, 2024