The 80/20 Principle

By Ernie Svenson

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Category: Management

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Subscribers: 8
Reviews: 0
Episodes: 315

Description

This podcast is for lawyers who want more freedom, flexibility, and control over their practice. Ernie focuses on the 20% of tools and strategies—especially AI—that deliver 80% of the results. No buzzwords. No hype. Just clear, practical insights on using AI, automation, outsourcing, marketing, cybersecurity, and smart systems to reduce friction, streamline workflows, and run your practice your way—from anywhere.

Episode Date
315: Email is the Most Under-leveraged Marketing Channel for Lawyers (with Tyler Cook)
Sep 16, 2025
314: Why law firm SOP manuals are now obsolete (because of AI)
Sep 09, 2025
313: The New Rules of SEO for Lawyers in the Age of AI (with Megan Hargroder)
Aug 26, 2025
312: The Release of GPT-5 and How to Escape the Vortex of Bad Information
Aug 12, 2025
311: Protecting Client Data in the Age of AI
Jul 15, 2025
310: The Power of Direct Mail for Lawyers: Insights from Wilson Zehr
Jun 17, 2025
309: Tech-Driven Insights from Solo Lawyer Lee Rudin
Jun 04, 2025
308: Mastering AI: A Lawyer's Guide to ChatGPT
May 20, 2025
307: Wisper Flow: The AI Assistant You Didn't Know You Needed
May 06, 2025
306: Revamping Legal Research - The AI Advantage for Solo & Small Firms
Apr 15, 2025
305: Improve Your Memory using Proven Techniques (with Anthony Metivier)
Apr 01, 2025
304: Subscription Pricing for Transactional Lawyers (with Mathew Kerbis)
Mar 18, 2025
303: From Russia with Passion & Drive - Miami attorney Ilona Anderson
Mar 04, 2025
302: Photographic Memory: A Skill You Didn't Know You Had
Feb 18, 2025
301: Stop Losing Billable Hours: How AI Simplifies Time-Keeping & Billing for Lawyers
Feb 04, 2025
300: Leveraging AI by Balancing Critical & Creative Thinking
Jan 21, 2025
299: The Future of Legal Work: What Lawyers Need to Know in 2025
Jan 07, 2025
298: Thinking Like a Philosopher: Jonny Thomson on Truth, AI, and the Socratic Method
Dec 24, 2024
297: A Year of Remote Lawyering: How Jeff Austin Took His Practice to Patagonia
Dec 10, 2024
296: Mastering Your Zoom Presence: Tips for Looking Professional Online
Nov 26, 2024
295: Deb Feder, a Business Attorney Now Helps Professionals Grow Their Businesses
Nov 12, 2024
294: Google NotebookLM (plus AI in the Courtroom)
Oct 29, 2024
293: Want to Travel the World While Practicing Law? Here’s How Brian Dixon Made It Happen
Oct 15, 2024
292: The Keys to AI-enhanced Legal Writing (with Ross Guberman)
Oct 01, 2024
291: Judge Scott Schlegel Explores the Use of AI in the Court System
Sep 17, 2024
290: 3 Keys to a Smooth Running Practice
Sep 04, 2024
289: The Best AI Note-Taking App for Lawyers
Aug 20, 2024
288: ABA Ethics Opinion on Lawyers use of AI
Aug 06, 2024
287: Social Media Marketing: 5 Pro Tips for Lawyers
Jul 16, 2024
286: Online Workspaces for Modern Law Work
Jul 02, 2024
285: 6 Key Systems for Lawyers (with Kristen David)
Jun 18, 2024
284: Get Better Clients Using Conversational Emails
Jun 04, 2024
283: Finding & Working with Overseas VAs (with Gabriel Marous)
May 21, 2024
282: Sensible & Satisfying Productivity (with David Sparks)
May 07, 2024
281: The 5 Biggest Mistakes in Using Technology (and How to Avoid Them)
Apr 16, 2024
280: Update on Generative AI Chatbots & How Lawyers Can Use Them Safely
Apr 02, 2024
279: LinkedIn Networking: How to "Work the Room"
Mar 19, 2024
278: How to Get More Out of Podcasts You Listen to (Snipd)
Mar 05, 2024
277: Traction Business Coaching for Law Firms (w/ Kellam Parks)
Feb 20, 2024
276: Privacy vs Security: Top Tips to Avoid Hackers
Feb 06, 2024
275: Frictionless Scheduling (with Calendly, etc.)
Jan 16, 2024
274: The Year of Ninja Lawyering
Jan 02, 2024
273: Digital Nomadism - Part 2 (with Megan Hargroder)
Dec 19, 2023
272: Legal Malpractice Insurance Made Easy
Dec 05, 2023
271: Automating Documents & Productizing Your Services (with Dorna Moini)
Nov 21, 2023
270: Build a Successful Law Firm and Run it While Living in Europe
Nov 07, 2023
269: Master of Tech, Deficient in Delegation (Interview with lawyer Brandon Siegal)
Oct 24, 2023
268: Modern Note-Taking for Lawyers with Obsidian
Oct 10, 2023
267: Getting The Most out of Microsoft 365 - Part 2
Sep 26, 2023
266: Getting The Most out of Microsoft 365 - Part 1
Sep 12, 2023
265: Digital Nomadism for Lawyers (with Megan Hargroder)
Aug 29, 2023
264: The Legal Singularity - How A.I. will Improve Our Profession (with Ben Alarie)
Aug 15, 2023
263: New Tech Effectiveness Assessment for Lawyers
Aug 01, 2023
262: Essential Tech Tools & Tips (with Adriana Linares)
Jul 18, 2023
261: Overture.law - An Innovative New Way of Getting & Making Referrals
Jul 04, 2023
260: Technology vs. Natural Growth
Jun 20, 2023
259: A Celebrity Actor Shares Law Practice Insights (Surprise Guest)
Jun 06, 2023
258: Streamlining Operations using Agile Methodology (John Grant)
May 30, 2023
257: Using Airtable Databases to Help Run a Small Law Firm (Jess Birken)
May 23, 2023
256: Get Staffed Up with Remote Workers in Latin America (Guest: Brett Trembly)
May 16, 2023
255: A Practicing Lawyer's Perspective on ChatGPT (Enrico Schaefer)
May 09, 2023
254: Gumbo, ChatGPT & Systems (with Matt Granda)
May 02, 2023
253: Hiring & Working with Overseas VAs (with Joey Vitale)
Apr 25, 2023
252: Building Accountability Charts & Tracking Portals (with Melissa Shanahan)
Apr 18, 2023
251: The Future of Lawyer Work is Here
Apr 11, 2023
250: Modern Systems for Virtual Law Practice - Part 2
Apr 04, 2023
249: Modern Systems for Virtual Law Practice - Part 1
Mar 28, 2023
248: GPT-4 is Here - Lawyers Beware
Mar 21, 2023
247: Productize Your Legal Services
Mar 14, 2023
246: Cybersecurity for Law Firms
Mar 07, 2023
245: How to run a new law practice without any prior business skills (with Chris Earley)
Feb 28, 2023
244: Interesting Questions about Law Practice Management
Feb 21, 2023
243: How the 80/20 Rule Helps Practicing Attorneys (with Patrick Slaughter)
Feb 14, 2023
242: Lawyer Burnout & How to Avoid or Resolve it
Feb 07, 2023
241: A Retrospective of Tech Adoption by Lawyers (Interview with Monty McIntyre)
Jan 31, 2023
240: Interview with Nashville solo lawyer Brian Payne
Jan 24, 2023
239: A.I. Powered Note-Taking for Lawyers (with Otter.ai)
Jan 17, 2023
238: Revenue & Expense Tracking Insights (with Melissa Shanahan)
Jan 10, 2023
237: Multi-Disciplinary Thinking for Lawyers
Jan 03, 2023
236: 80/20 Data Insights for Lawyers ("Moneyball")
Dec 27, 2022
235: Is the 80/20 rule too good to be true?
Dec 20, 2022
234: Marketing with Authenticity - Part 2
Dec 13, 2022
233: Marketing with Authenticity
Dec 06, 2022
232: Speed Learning (a 80/20 leverage tactic)
Nov 29, 2022
231: Using 80-20 Leverage in Your Law Practice
Nov 22, 2022
230: It's Not Just About Money
Nov 15, 2022
229: Crowdsourcing Lawyer Insights & Perspectives
Nov 08, 2022
228: Law Practice Management 101
Nov 01, 2022
227: Polishing Witness Testimony (with Elizabeth Larrick)
Oct 25, 2022
226: Clarity, Systems & Creativity
Oct 18, 2022
225: The Brilliant Tyrant
Oct 11, 2022
224: PDF Bookmarks for Lawyers
Oct 04, 2022
223: PDF e-Briefs for Lawyers
Sep 27, 2022
222: PDF Security for Lawyers
Sep 20, 2022
221: Digital Signatures for Lawyers (PDF Skills Pt. 2)
Sep 13, 2022
220: PDF Essential Skills for Lawyers
Sep 06, 2022
Join the Inner Circle
Aug 30, 2022
218: How to Have An Amazing Social Media Profile
Aug 23, 2022
217: How to Sell Your Law Practice (with Patrick Slaughter)
Aug 16, 2022
216: A Better Way to Collect Documents from Clients & Other People
Aug 09, 2022
215: Cyber Security for Small Law Firms (with Tom Lambotte)
Aug 02, 2022
214: How to Build An Audience to Better Market Your Law Practice
Jul 26, 2022
213: Case Study: Effective Marketing for Small Law Firms (with attorney Radlyn Mendoza)
Jul 19, 2022
212: The South Indian Monkey Trap (also ensnares lawyers)
Jul 12, 2022
211: Performing Autopsies (useful advice for lawyers)
Jul 05, 2022
210: Contrived Enthusiasm (Bad Lawyer Marketing)
Jun 28, 2022
209: Build Trust More Effectively
Jun 21, 2022
208: My Cousin Vinny - a Practice Guide for Lawyers?
Jun 14, 2022
207: The Best Way To Systematize Your Practice
Jun 07, 2022
206: Exceptional Client Service (with John Strohmeyer)
May 31, 2022
205: Modern Legal Ethics (with Dane Ciolino)
May 24, 2022
204: Digital Workflow Fundamentals
May 17, 2022
203: Paperless Law Practice - Common Questions
May 10, 2022
202: Fundamental Questions (for the modern lawyer)
May 03, 2022
201: Toxic Clients - Part 2
Apr 26, 2022
200: Getting Rid of Bad Clients
Apr 19, 2022
199: The Ultimate KPI (the most important thing to measure in managing your practice)
Apr 12, 2022
198: How to Take a 1 Month Vacation (Interview with Andrew Legrand)
Apr 05, 2022
197: Say No to More Things So You Can Focus on What Matters Most
Mar 29, 2022
196: Best Practices for Adopting New Technology
Mar 22, 2022
195: The 2 Levels of Knowledge (Physicist & Chauffeur)
Mar 15, 2022
194 - Effective Information Processing for Lawyers
Mar 08, 2022
193 - The 3 Keys to Successful Delegation
Mar 01, 2022
192: Be Your Own Gatekeeper
Feb 22, 2022
191: Invisible Fences
Feb 15, 2022
190: Text Automation for Lawyers (with TextExpander)
Feb 08, 2022
189: How to Create and Effectively Market a Flat Fee Offer
Feb 01, 2022
188: The '5 Whys' is a Powerful Problem Solving Tool
Jan 25, 2022
187: Automated Scheduling
Jan 18, 2022
186: Everything is Figureoutable (including how to create your dream practice)
Jan 11, 2022
185: Don’t Do This (The Secret to More Effective Marketing)
Jan 04, 2022
184: My Well-Kept Secret (with Megan Hargroder)
Dec 28, 2021
183: Your Best Marketing Focus for 2022 (with Megan Hargroder)
Dec 21, 2021
182: What to Focus on in 2022 to Transform Your Practice
Dec 14, 2021
181: Funny Online CLE programs (with Joel Oster)
Dec 07, 2021
180: Paperless Lawyering Questions from Attorney Joe O'Keefe
Nov 30, 2021
179: Mental Models - Part 2
Nov 23, 2021
178: Mental Models (Charlie Munger)
Nov 16, 2021
177: Building a Better Biography (with Megan Hargroder)
Nov 09, 2021
176: Make Knowledge Work More Visible
Nov 02, 2021
175: Make it Personal
Oct 26, 2021
174: Mental Trauma & Stress
Oct 19, 2021
173: Reading Jurors' Minds (with Elizabeth Larrick)
Oct 12, 2021
172: Review of The Law+Tech Evolution (with Denise Howell)
Oct 05, 2021
171: Virtual Executive Assistants (with Valerie Trapunsky)
Sep 28, 2021
170: Effective Decision-Making for Lawyers
Sep 21, 2021
169: Self Sufficiency
Sep 14, 2021
168: The New Law Business Model (with Ali Katz)
Sep 07, 2021
167: Crisis Management for Lawyers
Aug 31, 2021
166: Q&A: Advice to a New Lawyer
Aug 24, 2021
165: Flat Fee Billing & Other Alternatives (with Kristin Tyler)
Aug 17, 2021
164: Being a Mom While Creating Law Practice (with Kim Felton)
Aug 10, 2021
163: Visualizing Workflows using Kanban Boards (with John Grant)
Aug 03, 2021
162: Your Personal Brand (with Mike Kim)
Jul 27, 2021
161: Managing Clients
Jul 20, 2021
160: Kaizen for Lawyers
Jul 13, 2021
159: PKM for Lawyers
Jul 06, 2021
158: Persuasive writing for lawyers
Jun 29, 2021
157: Spotlight: Immigration Lawyer Bin Xia Zhang
Jun 22, 2021
156: Security for Lawyers - Part 2
Jun 15, 2021
155: Getting Buy In
Jun 08, 2021
154: Security for Lawyers
Jun 01, 2021
153: Creativity for Lawyers
May 25, 2021
152: Naked Emperors
May 18, 2021
151: Start a New Firm (with Joe Emmerth)
May 11, 2021
150: Easy is Hard
May 04, 2021
149: Crazy Talk
Apr 27, 2021
148: No Goals Heresy (with Melissa Shanahan)
Apr 20, 2021
147: 21 Essential Books
Apr 13, 2021
146: Invisible Threats - Optimal Action
Apr 06, 2021
145: Cobwebs to Cables
Mar 30, 2021
144: Turtle Steps - Velocity Work
Mar 23, 2021
143: Contrarian Insights
Mar 16, 2021
142: Legal Writing Powered by A.I. (with Ross Guberman)
Mar 09, 2021
141: Essential Software
Mar 02, 2021
140: Morning Pages
Feb 23, 2021
139: Information Sherpas
Feb 16, 2021
138: Megatrends for Lawyers
Feb 09, 2021
137: Reflections on Systematizing Your Law Firm (with Kerry Wallis)
Feb 02, 2021
136: Subscription Outsourcing of Legal Work (with Kristin Tyler)
Jan 26, 2021
135: Persuasion & Polarization
Jan 19, 2021
134: Be a Better Lawyer (wtih Dina Cataldo)
Jan 12, 2021
133: SWOT Analysis
Jan 05, 2021
132: Update: Paperless Lawyering
Dec 29, 2020
131: A Tool for Documenting Systems
Dec 22, 2020
130: Trust Your Intuition
Dec 15, 2020
129: Cranking The Gears of Your Business
Dec 08, 2020
128: Subscription pricing with Dan Lear
Dec 01, 2020
127: Accountability Drives Growth (with Melissa Shanahan)
Nov 24, 2020
126: Online reviews with Andy Stickel
Nov 17, 2020
125: Case Study - Attorney Pete Clancy
Nov 10, 2020
124: Low-Cost Outsourcing
Nov 03, 2020
123: E-Discovery Opportunities
Oct 27, 2020
122: The Tax Terminator
Oct 20, 2020
121: Mind Over Law
Oct 13, 2020
120: People Over Technology
Oct 06, 2020
119: How Small Things Make a Big Difference
Sep 29, 2020
118: How to Get Free Advertising Online
Sep 22, 2020
117: Frameworks, Tags & Two Important Books
Sep 15, 2020
116: Zooming out
Sep 08, 2020
115: Chatbots are helpful
Sep 01, 2020
114: Systems Building with Attorney Jeff Lewis
Aug 25, 2020
113: Evernote for Lawyers (with David Ward)
Aug 18, 2020
112: Digital Evidence
Aug 11, 2020
111: Amazing transcription tool (and more…)
Aug 04, 2020
110: Information Anxiety
Jul 28, 2020
109: Improving Your "Knowledge Factory"
Jul 21, 2020
108: Email can be fun (or at least productive)
Jul 14, 2020
107: Managing Information in an Age of Digital Disruption
Jul 07, 2020
106: The power of just six words
Jun 30, 2020
105: Work Smarter, Not Harder
Jun 23, 2020
104: Ruminations on Good Marketing
Jun 16, 2020
103: Practicing while blind
Jun 09, 2020
102: Get referrals without asking
Jun 02, 2020
101: Overcoming barriers to getting what you want
May 26, 2020
100: Getting help to get what you want
May 19, 2020
099: Get What You Truly Want
May 12, 2020
098: Essential Search Skills
May 05, 2020
097: Specialized search tools for lawyers
Apr 28, 2020
096: Envisioning your ideal life & practice
Apr 21, 2020
095: Let's work on your practice together, now!
Apr 14, 2020
094: Marketing in a Time of Pandemics with Conrad Saam
Apr 07, 2020
093: How Lawyers Can Future Proof Their Practices
Mar 31, 2020
092: Coping with Disaster By Having a Mobile Practice - Tips from Elise Buie
Mar 24, 2020
091: Disaster Response - Pandemic Edition
Mar 18, 2020
090: How a California business lawyer leverages tech with David Sparks
Mar 17, 2020
089: Financial Reporting in Your Law Firm with Amanda Aguillard
Mar 10, 2020
088: Effective Marketing with Mark Homer
Mar 03, 2020
087: Personal Branding with Mike Kim
Feb 25, 2020
086: Referrals by Email, Pt 2 with Erica Pero
Feb 18, 2020
085: Top Tech Recommendations for a Better Practice
Feb 11, 2020
084: Charming Scoundrels
Feb 04, 2020
083: Tradeoff Calculations
Jan 28, 2020
082: Trouble Creating Systems - Answering a lawyer’s question
Jan 21, 2020
081: Referral Marketing by Email (with John Rafferty)
Jan 14, 2020
080: Smith.ai Virtual Receptionist's services are top-notch and low-cost
Jan 07, 2020
079: Working ON your business
Dec 31, 2019
078: The Twelve Automation Essentials
Dec 24, 2019
077: Forbidden Keys to Persuasion
Dec 17, 2019
076: Your MBA in Law Firm Management
Dec 10, 2019
075: Two Important Things
Dec 03, 2019
074: Solo attorney Todd Smith - Appellate Specialist
Nov 26, 2019
073: Improve your law practice in 2020
Nov 19, 2019
072: Attention to Automation
Nov 12, 2019
071: Simplify Your Practice (to make it run smoother, and be more enjoyable)
Nov 05, 2019
070: Transform your firm by working more ON your business
Oct 29, 2019
069: Outsourced Lawyer Work with Kristin Tyler
Oct 22, 2019
068: The Power of PDFs with Aaron Krigelski
Oct 15, 2019
067: Accounting Essentials for Your Law Firm with Amanda Aguillard
Oct 08, 2019
066: Speaking Authentically to Clients
Oct 01, 2019
065: What’s your vision for success?
Sep 24, 2019
064: Backing up your law firm’s data
Sep 17, 2019
063: Effective Task & Project Management
Sep 10, 2019
062: Improve Your Thinking, Improve Your Life
Sep 03, 2019
061: How having a podcast can help you market better
Aug 27, 2019
060: The Tech Whisperer Adriana Linares
Aug 20, 2019
059: Legal Tech Consultant Tom Lambotte
Aug 13, 2019
058: Learning How to Use Technology Better
Aug 06, 2019
057: Text Automation Insights with Brett Burney
Jul 30, 2019
056: Insights from savvy legal technology consultants with Chelsey Lambert
Jul 23, 2019
055: Secrets of Successful Virtual Assistance with Trivinia Barber
Jul 16, 2019
054: Business Coaching for Lawyers with Patrick Slaughter
Jul 09, 2019
053: Practice Management Challenges with Jared Correia
Jul 02, 2019
052: Website Chat Services
Jun 25, 2019
051: SEO voodoo for online marketing with Megan Hargroder
Jun 18, 2019
050: Why creating systems is hard and how to make it easier
Jun 11, 2019
049: Reduce Costs, Save Time and Increase Productivity by using Document Management Software with Craig Bayer
Jun 04, 2019
048: Patrick Slaughter’s magic law practice
May 28, 2019
047: Practice Management Software (with Jared Correia)
May 21, 2019
046: Email Effectiveness
May 14, 2019
045: Breaking Norms for Radical Efficiency
May 07, 2019
044: Valuable Lessons from The Karate Kid
Apr 30, 2019
043: Gathering Client Feedback & Testimonials
Apr 23, 2019
Episode 42: Joining a Mastermind
Apr 16, 2019
Episode 41: How to Attract Great Clients
Apr 09, 2019
Episode 40: Overview of Strategic Marketing Principles
Apr 02, 2019
Episode 39: The 80/20 Principle
Mar 26, 2019
Episode 38: Story-Based Marketing & Communications
Mar 19, 2019
Episode 37: Visual Persuasion
Mar 12, 2019
Episode 36: New Orleans & Mardi Gras
Mar 05, 2019
Episode 35: The Easy Fast Action Way to Get New Clients
Feb 26, 2019
Episode 34: Interview with Diana Stepleton
Feb 19, 2019
Episode 33: Keys to Effective Outsourcing
Feb 12, 2019
Episode 32: The 5 Levels of Delegation
Feb 05, 2019
Episode 31: The Hidden Logic of Human Nature
Jan 29, 2019
Episode 30: Automation - Keeping It In Perspective
Jan 22, 2019
Episode 29: The Power of Systems
Jan 15, 2019
Episode 28: The Importance of Vision and Goals
Jan 08, 2019
Episode 27: Online Reputation & Review Services
Dec 18, 2018
Episode 26: Collecting Client Feedback
Dec 11, 2018
Episode 25: Effective Goal Setting
Dec 04, 2018
Episode 24: The Power of Meditation
Nov 27, 2018
Episode 23: Starting a New Law Firm
Nov 20, 2018
Episode 22: Sensible Social Media
Nov 13, 2018
Episode 21: How to Improve Your Reputation
Nov 06, 2018
Episode 20: Perhaps My Competitors Can Help Your Practice
Oct 30, 2018
Episode 19: Embrace Sensible Business Management, Not Artificial Intelligence
Oct 23, 2018
Episode 18: Achieving Success Deliberately
Oct 16, 2018
Episode 17: The Brutal Truth About Building Trust Online
Oct 09, 2018
Episode 16: Creating Systems in a Law Firm
Oct 02, 2018
Episode 15: Tech Advice You Should Avoid
Sep 25, 2018
Episode 14: Securing Your Law Firm Data
Sep 18, 2018
Episode 13: Digital File Organization
Sep 11, 2018
Episode 12: Paperless Lawyering: Equipment & Software
Sep 04, 2018
Episode 11: Paperless Practice
Aug 28, 2018
Episode 10 - Delegation
Aug 21, 2018
Episode 9 - Automation
Aug 14, 2018
Episode 8: Use Systems To Make Your Practice Run Smoothly
Aug 07, 2018
Episode 7: Direct Response Marketing
Jul 31, 2018
Episode 6: Referral Marketing is the Most Powerful Kind
Jul 24, 2018
Episode 5: How to Market Your Practice (Basic Principles of Trust-Building)
Jul 17, 2018
Episode 4: Finding Top-Notch Consultants
Jul 17, 2018
Episode 3: Your Unique Vision of Success
Jul 17, 2018
Episode 2: Your Law Firm “Success Plan”
Jul 17, 2018
Episode 1: Building Your Dream Practice
Jun 19, 2018