Future Proof
By Kantar & Saïd Business School, Oxford University
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Category: Marketing
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Subscribers: 16
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Episodes: 172
Description
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry question through both a market research and an academic lens, we can help prepare marketers for the future (with proof). All episodes and more info at https://www.kantar.com/
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| Episode | Date |
|---|---|
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Unlocking Bold Growth: Insights from PepsiCo’s Mustafa Shamseldin
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Nov 21, 2024 |
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The Best Christmas Ads 2024: From Elves to Ads - TUI’s Toby Horry on Brand Building
|
Nov 14, 2024 |
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The Best Christmas Ads 2024: Cracking the Code of Creative Effectiveness with McCann
|
Nov 13, 2024 |
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The Best Christmas Ads 2024: Cadbury’s Secret Santa Campaign
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Nov 12, 2024 |
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Talkmobile: How a ruthlessly simple customer experience delivered market leading growth
|
Nov 06, 2024 |
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Creative strategies for Magnum with Denise Van Strien and Camilla Facin
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Oct 31, 2024 |
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Navigating the future of digital advertising with Meta's Richard Lloyd
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Oct 24, 2024 |
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HSBC UK: Banking on bold authentic marketing for success
|
Oct 09, 2024 |
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Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton
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Sep 26, 2024 |
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Tech frustrations and chocolate breaks, a conversation with KitKat’s creative minds
|
Sep 20, 2024 |
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Decoding IKEA’s marketing success
|
Sep 02, 2024 |
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How can CMOs build a more trusted media landscape?
|
Aug 20, 2024 |
|
From This Year to Next: Predicting Media’s Future with GroupM’s Kate Scott-Dawkins
|
Aug 06, 2024 |
|
How to harness Generative AI for creative effectiveness?
|
Jul 30, 2024 |
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How should brands Find New Space?
|
Jul 25, 2024 |
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Why do brands need to Be More Present?
|
Jul 24, 2024 |
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Why do brands need to Predispose More People?
|
Jul 23, 2024 |
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Why do brands need to Be Meaningfully Different to More People to drive growth?
|
Jul 22, 2024 |
|
AI 2030: Provoking insights for smarter and more efficient outcomes
|
Jul 15, 2024 |
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Marginal to mainstream innovation: How looking to the 1% could unlock your future brand growth
|
Jul 10, 2024 |
|
What challenges do CMOs face today? A conversation with Mark Read, CEO of WPP
|
Jul 05, 2024 |
|
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Marcel Marcondes, Global Chief Marketing Officer, AB InBev
|
Jun 14, 2024 |
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Kantar BrandZ Insights from Brand Builders 2024: A conversation with Sumit Virmani, Chief Marketing Officer, Infosys
|
Jun 14, 2024 |
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Kantar BrandZ Insights from Brand Builders 2024: A conversation with Kirti Singh, Chief Analytics, Insights and Media Officer, P&G
|
Jun 14, 2024 |
|
Kantar BrandZ Insights from Brand Builders 2024: A conversation with Jane Wakely, Chief Consumer and Marketing Officer, PepsiCo
|
Jun 14, 2024 |
|
How Reckitt uses attention to elevate their campaigns from playback to payback
|
Jun 04, 2024 |
|
How Guinness (nitro)surged their innovation
|
May 16, 2024 |
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The secrets behind winning products with Product of the Year
|
Apr 18, 2024 |
|
Connected Innovation: How to innovate differently
|
Apr 04, 2024 |
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How viral humour boosted one of Nordics’ leading travel brands
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Mar 20, 2024 |
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Brand Strategy Unpacked: Cracking the Cadbury Code
|
Feb 27, 2024 |
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Content production in 2024 and beyond
|
Feb 22, 2024 |
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Crispy is the key to creative effectiveness at KFC
|
Feb 15, 2024 |
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Behavioural science in practice: Unlocking the magic
|
Jan 31, 2024 |
|
Learning from TikTok’s growth story
|
Jan 17, 2024 |
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How better creative boosts business
|
Dec 21, 2023 |
|
Reimagining fragrances: Breaking the rules with Felix Frowein
|
Nov 30, 2023 |
|
Bloom & Wild’s Story of Gifting Innovation
|
Nov 15, 2023 |
|
Revolutionising marketing with Kantar's AI-Powered insights
|
Nov 02, 2023 |
|
Future Proof: Does digital advertising earn its keep?
|
Oct 11, 2023 |
|
Insights from Brand Builder Series – A conversation with Ravi Santhanam, CMO, Head Corporate Communications, HDFC Bank
|
Oct 02, 2023 |
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39. How behavioural science can drive commercial innovation
|
Sep 27, 2023 |
|
Insights from Brand Builder Series – A conversation with Stuart Spencer, Group Chief Marketing Officer, AIA
|
Sep 25, 2023 |
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Insights from brand builders series – A conversation with Stephan Czypionka, VP Global Marketing Performance, Coca-Cola
|
Sep 21, 2023 |
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Insights from Brand Builder Series – A conversation with Martin Renaud, Exec VP, Global CMO and Sales Officer, Mondelēz
|
Sep 15, 2023 |
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Insights from Brand Builders Series – A conversation with Asmita Dubey, Chief Digital & Marketing Officer, L’Oréal
|
Aug 29, 2023 |
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38. Machines scoring Machines: Exploring AI-Generated creative in advertising
|
Aug 03, 2023 |
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37. Reinventing Baileys for a new generation
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Jul 12, 2023 |
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36. How does using facial coding in ad testing help create better ads?
|
May 31, 2023 |
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35. Is your imagination fuelling growth?
|
May 15, 2023 |
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34. How Cinépolis used humour to bring audiences back to the cinema after COVID-19
|
Apr 28, 2023 |
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33. How to innovate differently in a crowded market
|
Apr 05, 2023 |
|
32. How venture hubs drive innovation and benefit business?
|
Mar 22, 2023 |
|
31. Future Proof: The power of innovation in driving brand growth.
|
Mar 09, 2023 |
|
30. How can CMOs prepare for success in 2023?
|
Mar 02, 2023 |
|
29. What does media look like in 2023?
|
Feb 22, 2023 |
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28. Can being creative drive profitability?
|
Feb 07, 2023 |
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27. Why representation matters to brands
|
Feb 02, 2023 |
|
26. How should the worlds of culture, technology and policy interact?
|
Jan 18, 2023 |
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25. How can brands better understand and improve the menopause experience?
|
Dec 15, 2022 |
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24. Why does brand safety on Twitter matter to CMOs?
|
Dec 01, 2022 |
|
23. Did we mention attention?
|
Nov 18, 2022 |
|
22. How brands are improving ad performance
|
Nov 02, 2022 |
|
21. What is truth in marketing?
|
Oct 14, 2022 |
|
20. Aldi & McCann Manchester: The power of entertaining advertising to solve business challenges and propel growth.
|
Aug 11, 2022 |
|
19. Future Proof: Why does Mark Ritson urge brands to go beyond salience?
|
Aug 10, 2022 |
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18. What will the future insights organisation look like?
|
Apr 25, 2022 |
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17. How can brands get sustainability in advertising right?
|
Mar 25, 2022 |
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16. Can we make the media industry more inclusive?
|
Mar 07, 2022 |
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15. Was advertising better in the past?
|
Dec 13, 2021 |
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14. What can we learn from Shell’s purpose journey?
|
Oct 18, 2021 |
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13. Why is Mercado Libre such a good place to advertise?
|
Oct 04, 2021 |
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12. How does Walmart connect digital and physical retail experiences?
|
Sep 06, 2021 |
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11. Why should advertisers embrace in-content advertising?
|
Aug 23, 2021 |
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10. How do you launch a sustainable brand?
|
Jul 05, 2021 |
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9. How can sponsored entertainment support brand purpose?
|
Jun 14, 2021 |
|
8. How will African brands thrive?
|
Jun 02, 2021 |
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7. How does Unilever approach sustainable innovation?
|
May 17, 2021 |
|
6. What’s next for retail?
|
May 03, 2021 |
|
5. How does a global agency stay agile?
|
Mar 29, 2021 |
|
4. How can you use AI for better outcomes in media?
|
Mar 15, 2021 |
|
3. How can social influencers help brands?
|
Mar 01, 2021 |
|
2. What is changing in the world of advertising?
|
Feb 15, 2021 |
|
1. How will radio and out-of-home advertising evolve?
|
Feb 01, 2021 |
|
73. How can brands make the most of Snapchat?
|
Dec 07, 2020 |
|
BONUS: What’s next for marketing? with Mark Read, WPP
|
Nov 23, 2020 |
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72. Where do great ads thrive?
|
Nov 16, 2020 |
|
71. How did BlackRock find its purpose?
|
Nov 02, 2020 |
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70. What is authentic marketing?
|
Oct 19, 2020 |
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69. What makes JD.com a winning brand?
|
Sep 28, 2020 |
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68. Why do attitudes about gender equality matter?
|
Sep 14, 2020 |
|
67. What makes a winning advert?
|
Aug 31, 2020 |
|
66. How has COVID-19 challenged media agencies?
|
Aug 24, 2020 |
|
65. What does the future hold?
|
Aug 17, 2020 |
|
64. Why should brands care where their ads appear?
|
Aug 09, 2020 |
|
63. Why should brands embrace the circular economy?
|
Aug 03, 2020 |
|
62. What does it mean to be color brave?
|
Jul 19, 2020 |
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61. How do we make fashion sustainable?
|
Jun 29, 2020 |
|
60. Why should you care about TikTok?
|
Jun 15, 2020 |
|
59. What happened to Cannes Lions?
|
Jun 08, 2020 |
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58. How is radio coping with COVID-19?
|
Jun 01, 2020 |
|
57. How does politics affect brands in America? with Joel Benenson
|
May 22, 2020 |
|
56. Does conversational AI give us better insights?
|
May 11, 2020 |
|
55. How can search data build a winning content strategy?
|
Apr 27, 2020 |
|
BONUS: How will COVID-19 affect media and advertising?
|
Apr 20, 2020 |
|
54. How do consumer conversations affect your brand?
|
Apr 13, 2020 |
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BONUS: How is COVID-19 impacting customer experience, and financial services?
|
Apr 09, 2020 |
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BONUS: How can brands survive COVID-19?
|
Apr 03, 2020 |
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BONUS: What lessons can brands learn from China?
|
Mar 31, 2020 |
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BONUS: How will COVID-19 change global healthcare?
|
Mar 26, 2020 |
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BONUS: What is the impact of COVID-19 on grocery and retail?
|
Mar 24, 2020 |
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53. What is the future of sustainable urban mobility?
|
Mar 15, 2020 |
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52. What’s not going to happen in marketing?
|
Mar 01, 2020 |
|
51. What’s next in media and marketing?
|
Feb 16, 2020 |
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50. What’s changing media agencies in 2020?
|
Feb 02, 2020 |
|
49. How do you transform marketing in a 500-year-old business?
|
Jan 19, 2020 |
|
48. Why does marketing need to be sustainable?
|
Jan 07, 2020 |
|
47. How can you make the most of chatbots?
|
Dec 20, 2019 |
|
46. What makes marketers inspiring?
|
Dec 09, 2019 |
|
45. How can you make the world a better place?
|
Nov 27, 2019 |
|
44. How do you produce news in a digital world?
|
Nov 05, 2019 |
|
43. How do you delight Indian banking customers?
|
Oct 30, 2019 |
|
42. How can marketing change a company’s culture?
|
Oct 11, 2019 |
|
41. Are marketers realising the full potential of AI and machine learning?
|
Oct 06, 2019 |
|
40. What is the value of creativity? with Perry Nightingale
|
Sep 29, 2019 |
|
39. Why does the adtech market need to change?
|
Sep 23, 2019 |
|
38. What is the future of automotive? with Mat Heinl
|
Sep 15, 2019 |
|
37. Why does eBay advertise on TV? with Gareth Jones
|
Sep 09, 2019 |
|
36. Can a machine be creative? with Perry Nightingale
|
Sep 01, 2019 |
|
35. Can marketing make us enjoy food more? with Dr Cammy Crolic
|
Aug 25, 2019 |
|
34. How can we make online advertising better? featuring Teads
|
Aug 15, 2019 |
|
33. How can brands make the most of Pinterest? with Jon Kaplan
|
Aug 09, 2019 |
|
32. What’s changed in the agency world? with MediaCom’s Nick Lawson
|
Aug 02, 2019 |
|
31. Why is Spotify getting into podcasts? with Danielle Lee
|
Jul 23, 2019 |
|
30. What’s it like to work at Facebook? with Steve Hatch
|
Jul 21, 2019 |
|
29. What makes a game-changing CMO? with Nadine Dietz
|
Jul 12, 2019 |
|
28. How can marketers bring more joy to their work?
|
Jul 08, 2019 |
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BONUS: Why should we care about brand value?
|
Jul 03, 2019 |
|
27. How does Google balance creativity and technology?
|
Jul 01, 2019 |
|
Live at Cannes Lions: Does the ad industry need to be overhauled? with Cindy Gallop
|
Jun 21, 2019 |
|
Live at Cannes Lions: Why should creatives embrace AI?
|
Jun 20, 2019 |
|
Live at Cannes Lions: In a tech-centric world, how does Unilever retain its place in the cultural conversation?
|
Jun 19, 2019 |
|
Live at Cannes Lions: What’s more important, credibility or reach? with @AllThatIsShe & Whalar
|
Jun 18, 2019 |
|
Live at Cannes Lions: Why are we still talking about brand purpose? with P&G
|
Jun 17, 2019 |
|
26. What can advertising do about “toxic masculinity”?
|
Jun 09, 2019 |
|
25. How much branding can you put in branded content?
|
May 24, 2019 |
|
24. What is the best way to achieve business growth?
|
May 10, 2019 |
|
23. How can brands get gender right?
|
Apr 26, 2019 |
|
22. How do you name a corporate brand? with Essity
|
Apr 15, 2019 |
|
21. Future Proof LIVE: What Women Want? Panel Discussion at Saïd Business School
|
Apr 01, 2019 |
|
20. How does the BBC use audience data?
|
Mar 11, 2019 |
|
19. Should marketers invest in AI?
|
Mar 01, 2019 |
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BONUS: What Women Want? Exhibition Audio Tour by Kantar
|
Feb 25, 2019 |
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18. What is the business case for marketing?
|
Feb 15, 2019 |
|
17. Is advertising diverse enough?
|
Jan 30, 2019 |
|
16. What is the future of news?
|
Jan 18, 2019 |
|
15. Can a business be truly customer-centric?
|
Jan 04, 2019 |
|
14. What is Twitter’s role in the media mix?
|
Dec 18, 2018 |
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BONUS: How will the media landscape change in 2019?
|
Dec 12, 2018 |
|
13. How can businesses close the narrative gap?
|
Dec 06, 2018 |
|
12. Are brands paying enough attention to audio?
|
Nov 23, 2018 |
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11. Future Proof LIVE: What is marketing’s role in the boardroom?
|
Nov 16, 2018 |
|
10. What can marketers learn from the dark web?
|
Nov 11, 2018 |
|
9. Is advertising creative enough?
|
Oct 26, 2018 |
|
8. What is the future of radio?
|
Oct 12, 2018 |
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7. Is voice technology the next big thing?
|
Sep 24, 2018 |
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6. Do Facebook adverts work?
|
Sep 05, 2018 |
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5. What skills do marketers really need?
|
Aug 22, 2018 |
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4. Where are all the women in advertising?
|
Aug 20, 2018 |
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3. Can brands use technology to become more ‘human’?
|
Jul 30, 2018 |
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2. What does ‘trusting a brand’ actually mean?
|
Jul 20, 2018 |
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1. Are social influencers worth the investment?
|
Jul 20, 2018 |