CPG Insiders
By Mark Young, Justin Girouard
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Image by Mark Young, Justin Girouard
Category: Marketing
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Subscribers: 4
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Episodes: 97
Description
CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Vice President), answer the questions that our clients most often ask about creating better marketing campaigns.
They offer useful perspectives and insider information on creative and media strategies, product packing, retailer needs, trends, traps to avoid and more about what it truly takes to succeed at retail.
| Episode | Date |
|---|---|
|
26 Unbreakable Rules for Retail Part 3: Mindset
|
Apr 29, 2025 |
|
26 Unbreakable Rules for Retail Part 2: Investment Strategies
|
Apr 15, 2025 |
|
26 Unbreakable Rules for Retail Part 1: Your Product
|
Apr 01, 2025 |
|
How To 10X Your Mass Retail Sales
|
Mar 18, 2025 |
|
The Secret to Turning DTC Products into Retail Leaders
|
Mar 04, 2025 |
|
Beyond the Sale: Why Purpose Driven Brands Win
|
Feb 18, 2025 |
|
Build Your Life's Operating System: Clarity, Focus + Purpose
|
Feb 04, 2025 |
|
CPG Survival Guide to the Trump Administration
|
Jan 21, 2025 |
|
Empathy and Understanding In Business - w/ Chris Voss
|
Jan 03, 2025 |
|
How to Create an Advertising Budget for Growth
|
Nov 21, 2024 |
|
Are You Playing to Win or Just Not to Lose?
|
Nov 07, 2024 |
|
The Secret to Getting Your Product on Shelves (and Keeping It There)
|
Oct 24, 2024 |
|
Free Zone
|
Oct 10, 2024 |
|
Navigating the Election Storm: What CPG Brands Need to Know
|
Sep 27, 2024 |
|
The Secret to Smart Scaling: Leverage CFO Expertise on a Budget
|
Sep 12, 2024 |
|
Is Your Amazon Strategy Up to Date? Don’t Miss These Key Tactics
|
Aug 22, 2024 |
|
Is Your Brand at Risk? Learn to Identify and Prevent Counterfeit Goods
|
Aug 08, 2024 |
|
How to Drive Consumer Behavior: Insights from Today’s Top Entrepreneurs
|
Aug 01, 2024 |
|
How SKU Rationalization Impacts Your Brand
|
Jul 11, 2024 |
|
Creating Authentic Connections with Your Brand
|
Jun 28, 2024 |
|
Unlock the Secrets to Building a Lasting CPG Brand
|
Jun 14, 2024 |
|
Inside a Real Client Meeting with Scrummy Sweets!
|
May 17, 2024 |
|
The Amazon Effect
|
Apr 18, 2024 |
|
Law and Order - How to Stay Out of Jail
|
Apr 04, 2024 |
|
The Critical Importance of Intellectual Property
|
Mar 22, 2024 |
|
CPG Product or Business
|
Mar 07, 2024 |
|
10X is Easier than 2X
|
Feb 08, 2024 |
|
ECRM (Efficient Collaborative Retail Marketing) w/ David Biernbaum
|
Jan 25, 2024 |
|
Mentorship - w/ Lauren Stiebing - Ep. 69
|
Jan 08, 2024 |
|
The Most Organized Man in America - w/ Andrew Mellen
|
Dec 07, 2023 |
|
Product content - what it is, why you need it
|
Nov 03, 2023 |
|
Rite Aid's Brace for Bankruptcy w/ Special Guest David Biernbaum
|
Oct 12, 2023 |
|
How to Get into Brick-and-Mortar Retail Today! Introducing PharmaVision!
|
Aug 08, 2023 |
|
Pricing & Price Strategies w/ Ben Reich Ep. 64
|
Jul 18, 2023 |
|
Never Split the Difference w/ Chris Voss
|
Jul 13, 2023 |
|
How to Create Impactful Relationships for Growth in Business and Life w/ Joe Polish
|
May 11, 2023 |
|
How to Create a Meaningful Brand and Impact the World w/ Sweet Leaf CEO Michael May - Ep. 61
|
Apr 11, 2023 |
|
How the Pandemic Changed Meetings – w/Special Guest David Biernbaum
|
Mar 21, 2023 |
|
Clinical Research
|
Feb 07, 2023 |
|
Inflation and Why You Should Keep Advertising - Ep. 58
|
Nov 03, 2022 |
|
The Best Advice for Brand Managers – an Interview with Kevin Namaky - Ep. 57
|
Oct 27, 2022 |
|
Dr. Sarah Marion Part 2
|
Sep 27, 2022 |
|
Sustainability, Inflation, Looking Ahead - an Interview with Julie DiNatale - Ep. 55
|
Aug 05, 2022 |
|
Saving Your Product from Being De-Listed – Ep. 54
|
Jul 14, 2022 |
|
State of Our Health - an Interview with Dr. Sarah Marion - Ep. 53
|
Jun 07, 2022 |
|
Difference versus Distinction - Marketing by Indication – an Interview with Siena Dexter - Ep. 52
|
May 20, 2022 |
|
What Kind of Entrepreneur are You? - Ep. 51
|
Apr 28, 2022 |
|
Should I sell, When do I sell, How do I sell? - an Interview with Ryan Lewendon - Ep. 50
|
Apr 15, 2022 |
|
CPG Reality Check – Ep. 49
|
Mar 28, 2022 |
|
Increase Your Sales Conversion with Marketing Lessons from our U.S Presidents with Jason Voiovich - Ep. 48
|
Feb 24, 2022 |
|
NielsenIQ Data and Reports - Ep. 47
|
Jan 20, 2022 |
|
HYPNO-TI$ING: The Secrets & Science Of Ads That Sell More - Ep. 46
|
Dec 07, 2021 |
|
How to Win and Grow Your Business at Kroger and Meijer - Ep. 45
|
Dec 02, 2021 |
|
How to Improve Product Sustainability to Win Retailers and Consumers - An Interview with Christina Lampert - Ep. 44
|
Nov 18, 2021 |
|
Hypno-tising How Your Brain Thinks - Ep. 43
|
Oct 21, 2021 |
|
How to Win and Grow Walmart Business - an Interview with Cameron Jernigan - Ep. 42
|
Sep 16, 2021 |
|
How the Brain Sees Advertising - Ep. 41
|
Aug 26, 2021 |
|
12 Steps to a successful Ad Campaign "The Infinite Growth Path" - Ep. 40
|
Aug 05, 2021 |
|
Mobile Advertising & Targeting - Ep 39
|
Jul 15, 2021 |
|
The New Model for TV, Talking OTT & CTV, YouTube - Ep. 38
|
Jun 04, 2021 |
|
EOS (Entrepreneur Operating System) - An interview with Coach Bob - Ep.37
|
May 07, 2021 |
|
What should you expect in 2021?
|
Mar 03, 2021 |
|
When to Sell Your Company? – An Interview with David Biernbaum - Episode 35
|
Jan 14, 2021 |
|
New Year, New You - Episode 34
|
Dec 02, 2020 |
|
Marketing to Seniors Citizens - Episode 33
|
Oct 20, 2020 |
|
Business and Politics - Episode 32
|
Sep 18, 2020 |
|
CPG Marketing Scams - Episode 31
|
Aug 13, 2020 |
|
Utilizing Social Influencers - Episode 30
|
Jul 08, 2020 |
|
Getting Back to Work - Episode 29
|
Jun 04, 2020 |
|
What You Can - and Cannot - Say About Your Products - Episode 28
|
May 12, 2020 |
|
Finding Silver Linings
|
Apr 21, 2020 |
|
Advertising in an Election Year
|
Mar 16, 2020 |
|
Re-Evaluating Brick & Mortar
|
Feb 10, 2020 |
|
What Media Works Where
|
Jan 27, 2020 |
|
Guarantees
|
Jan 06, 2020 |
|
Smart Content Marketing
|
Dec 16, 2019 |
|
The Science of Persuasion
|
Nov 25, 2019 |
|
The 7 Deadly Mistakes CPG Challenger Brands Make
|
Nov 04, 2019 |
|
Direct Response, Then and Now
|
Oct 16, 2019 |
|
The Pros and Cons of Celebrity Campaigns
|
Sep 23, 2019 |
|
Trademarking Your CPG Brand – A Conversation with Abe Cohn
|
Sep 04, 2019 |
|
Being Prepared for NACDS – a Discussion with David Biernbaum
|
Aug 12, 2019 |
|
Connecting Manufacturers and Retailers Online – a Conversation with Brandon Leong
|
Jul 22, 2019 |
|
Introducing & Succeeding with Your Product at Walgreens – a Conversation with Steve Anderson – Episode 14
|
Jul 01, 2019 |
|
ECRM & Effective Retail Collaboration
|
Jun 10, 2019 |
|
Amazon & Your CPG Products – a Discussion with Joshua Blake – Episode 12
|
May 20, 2019 |
|
How Challenger Brands Can Grow Distribution at Major Retailers – a Discussion with Roberto Carli of Alloy – Episode 11
|
Apr 29, 2019 |
|
Timing and Strategy of Getting into Retail – Episode 10
|
Apr 08, 2019 |
|
Making Social Media Work for Your Brand – Episode 9
|
Mar 18, 2019 |
|
Selling Your Products at Walmart – a Conversation with Chad Bugos – Episode 8
|
Feb 22, 2019 |
|
Navigating the Digital Marketing Landscape – Episode 7
|
Jan 08, 2019 |
|
Choosing the Right Traditional Media – Episode 6
|
Nov 27, 2018 |
|
Ad Campaign Spending – Episode 5
|
Aug 23, 2018 |
|
Understanding Retail Buyers – Episode 4
|
Aug 23, 2018 |
|
SEO and SEM Campaigns – Episode 3
|
Aug 23, 2018 |
|
Pricing Your CPG Product – Episode 2
|
Aug 23, 2018 |
|
Branding vs. Sales – Episode 1
|
Aug 23, 2018 |