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Episode | Date |
---|---|
EP317 - How a $50,000 Mistake Became a Learning Opportunity ft Navah Hopkins
|
May 14, 2025 |
EP316 - When Good Clients Go Bad ft Jyll Saskin Gales
|
May 07, 2025 |
EP315 - Evolving with Paid Search with Ameet Khabra
|
Mar 13, 2025 |
EP314 - Lead Gen & PMax Campaigns with Boris Beceric
|
Mar 05, 2025 |
EP313 - AI Client Side with Helen Dooner
|
Feb 26, 2025 |
EP312 - Account Structure and AI with Chris Ridley
|
Feb 20, 2025 |
EP311 - PPC & AI with Matt Beswick
|
Jan 29, 2025 |
EP310 - Finding Leads & Building Your Brand in Today’s Social Landscape
|
Jan 22, 2025 |
EP309 - What now? Navigating ad platforms decisions
|
Jan 15, 2025 |
EP308 - Doing Research in PPC
|
Jan 08, 2025 |
EP307 - 2025 PPC predictions
|
Dec 19, 2024 |
EP306 - BFCM How did it go?/Holiday wishlist
|
Dec 12, 2024 |
EP305 - Stopping Wasted Spend
|
Nov 14, 2024 |
EP304 - Ethics in PPC
|
Nov 07, 2024 |
EP303 - PPC Horror Stories
|
Oct 31, 2024 |
EP302 - PPC in Q4 2024
|
Oct 17, 2024 |
EP301 - AI Content in PPC
|
Oct 09, 2024 |
EP300 - Keeping Up To Date When Client-side with Brooke Osmundson
|
Sep 25, 2024 |
EP299 - PPC Workload
|
Sep 25, 2024 |
EP298 - Advertising This Fall
|
Sep 04, 2024 |
EP297 - Controversial or Unpopular PPC Opinions
|
Aug 28, 2024 |
EP296 - Is PPC As We Know It Dying
|
Aug 22, 2024 |
EP295 - Strategic & Tactical Biases in PPC
|
Aug 14, 2024 |
EP294 - Google Reporting Glitch + Google is a monopoly ruling
|
Aug 07, 2024 |
EP293 - PPC and Search News from Last Week
|
Jul 31, 2024 |
EP292 - Handling Being Micromanaged in PPC
|
Jul 10, 2024 |
EP291 - Getting KPIs Right
|
Jul 03, 2024 |
EP290 - Bidding on Brand Terms
|
Jun 26, 2024 |
EP289 - Trust in Ad Platforms
|
Jun 19, 2024 |
EP288 - Google Pausing Low Activity Keywords
|
Jun 13, 2024 |
EP287 - Maximizing the Post Click Experience
|
Apr 17, 2024 |
EP286 - Explaining Confusing & Confounding Things in PPC
|
Apr 10, 2024 |
EP285 - The Moving Goal Posts of Google Ads in 2024
|
Apr 03, 2024 |
EP284 - GA4 Q&A with Brie Anderson
|
Mar 27, 2024 |
EP283 - We Need More Sales Leads Right Now
|
Mar 20, 2024 |
EP282 - Navigating Ever Advancing Automation in PPC
|
Mar 06, 2024 |
EP281 - Telling Clients Hard Truths
|
Feb 28, 2024 |
EP280 - Reimagining PPC
|
Feb 21, 2024 |
EP279 - Vetting Potential Clients
|
Feb 14, 2024 |
EP278 - Burnout & When You Just Don’t Enjoy PPC
|
Jan 31, 2024 |
EP277 - PPC Freelancing & Consulting
|
Jan 24, 2024 |
EP276 - PPC Testing in 2024
|
Jan 17, 2024 |
EP275 - What's On Our Mind This Week?
|
Jan 10, 2024 |
EP274 - Ginny Marvin Q&A
|
Dec 20, 2023 |
EP273 - PPC holiday Wishlist
|
Dec 13, 2023 |
EP272 - Solving Common PPC Issues
|
Dec 06, 2023 |
EP271 - Post Black Friday Weekend Review
|
Nov 29, 2023 |
EP270 - Best Strategies for Holiday Season
|
Nov 15, 2023 |
EP269 - Whats Hapenning in PPC
|
Nov 08, 2023 |
EP268 - Performance Max & Demand Gen in Google Ads
|
Oct 25, 2023 |
EP267 - Keeping Costs Under Control in Today’s Increasingly Automated PPC World
|
Oct 18, 2023 |
EP266 - Capturing Attention In A Crowded World
|
Oct 11, 2023 |
EP265 - Google Automation vs Human Automation - Why We Still Need To Be Involved
|
Oct 04, 2023 |
EP264 - Are You Ready for Q4?
|
Sep 27, 2023 |
EP263 - PPC Myth Busting
|
Sep 20, 2023 |
EP262 - Red Flags & Problem Clients
|
Aug 30, 2023 |
EP261 - Beyond Google & Facebook - Finding Success on Other Platforms
|
Aug 16, 2023 |
EP260 - The Business of PPC
|
Jul 26, 2023 |
EP259 - Adventures in Conversion Tracking in 2023
|
Jul 12, 2023 |
EP258 - GA4
|
Jun 28, 2023 |
EP257 - Preparing for the Shift in PPC - Tracking, Targeting & Attribution
|
Jun 14, 2023 |
EP256 - Are Tech Companies Out of Touch with What People Actually Want?
|
Jun 07, 2023 |
EP255 - GML Q&A with Ginny Marvin
|
May 31, 2023 |
EP254 - PPC Pitfalls
|
May 17, 2023 |
EP253 - The Future of Search & PPC
|
May 10, 2023 |
EP252 - Targeting Ads in Today’s Ever Changing Environment
|
May 03, 2023 |
EP251 - When Platforms Meltdown
|
Apr 26, 2023 |
EP250 - AI - Helpful or Headache in PPC
|
Apr 19, 2023 |
EP249 - What to do When Ad Performance Is Struggling
|
Apr 12, 2023 |
EP248 - Testing the New Broad Match in Google Ads
|
Apr 05, 2023 |
EP247 - Creating Ad Creative That Drives Conversions.
|
Mar 29, 2023 |
EP246 - Staying Ahead of the Curve in PPC in 2023
|
Mar 22, 2023 |
EP245 - Wrangling Google Ads Performance Max
|
Mar 15, 2023 |
EP244 - GA4 - Figure It Out or Find An Alternative
|
Mar 02, 2023 |
EP243 - Coping with Diminishing Data
|
Feb 22, 2023 |
EP242 - Finding YOUR PPC Path
|
Feb 15, 2023 |
EP241 - Making The PPC Industry Better in 2023
|
Feb 08, 2023 |
EP240 - What's On Your Mind in PPC?
|
Feb 01, 2023 |
EP239 - Platform Layoffs & PPC
|
Jan 25, 2023 |
EP238 - AI & PPC
|
Jan 19, 2023 |
EP237 - Brand Safety in PPC
|
Jan 11, 2023 |
EP236 - Q5 - What Did We See and Learn
|
Jan 04, 2023 |
EP235 - PPC Holiday Wish List
|
Dec 21, 2022 |
EP234 - Raising Your Rates - How, When & Why
|
Dec 14, 2022 |
EP233 - Achieving a More Holistic Approach To Your PPC Marketing Efforts
|
Dec 07, 2022 |
EP232 - Q5 Paid Social Tactics to Successfully Wrap the Year
|
Nov 30, 2022 |
EP231 - What We are thankful for in PPC
|
Nov 23, 2022 |
EP230 - Managing PPC When Tech is Melting Down
|
Nov 16, 2022 |
EP229 - Ecom, DTC, retail, BFCM + more.
|
Nov 09, 2022 |
EP228 - Programmatic Advertising
|
Nov 02, 2022 |
EP227 - Meta & TikTok Ads
|
Oct 19, 2022 |
EP226 - Competition - How to Analyze It & Thrive in PPC
|
Oct 12, 2022 |
EP225 - Google's Search On 22 Announcements & What It Means for PPC”
|
Oct 05, 2022 |
EP224 - Planning & Research in Today’s PPC
|
Sep 28, 2022 |
EP223 - How to Talk PPC with Non PPC People
|
Sep 21, 2022 |
EP222 - Taking the Frenzy out of PPC
|
Sep 14, 2022 |
EP221 - Managing PPC in Unsettled Economic times
|
Sep 07, 2022 |
EP220 - What Metrics Matter in PPC in 2022?
|
Aug 31, 2022 |
EP219 - PPC for Lead Gen, What is working, What is not working
|
Aug 24, 2022 |
EP218 - Google Analytics 4 - Dealing with the Inevitable
|
Aug 17, 2022 |
EP217 - It's Not You, It's Google Ads
|
Aug 10, 2022 |
EP216 - Things I Wish I Knew When I Started in PPC
|
Aug 03, 2022 |
EP215 - PPC Myths and Misconceptions
|
Jul 27, 2022 |
EP214 - What's on our mind in PPC
|
Jul 20, 2022 |
EP213 - Beyond The Click - Leaning into CRO for PPC
|
Jul 13, 2022 |
EP212 - The Value of PPC in 2022
|
Jul 06, 2022 |
EP211 - Sunset of ETA & RSA Only Era
|
Jun 29, 2022 |
EP210 - Client And Account Onboarding
|
Jun 22, 2022 |
EP209 - Managing Expectations in This New Age of PPC
|
Jun 15, 2022 |
EP208 - B2B in PPC 2022
|
Jun 08, 2022 |
EP207 - Google Marketing Live 2022 with Ginny Marvin
|
Jun 01, 2022 |
EP206 - Google Marketing Live 2022
|
May 25, 2022 |
EP205 - Breaking Into PPC Speaking
|
May 18, 2022 |
EP204 - Messy Match Types & Account Structures
|
May 11, 2022 |
EP203 - LinkedIn Advertising in 2022
|
May 04, 2022 |
EP202 - Managing PPC in Tough times
|
Apr 27, 2022 |
EP201 - Getting Hired in PPC
|
Apr 20, 2022 |
EP200 - All About PPC Audits
|
Apr 12, 2022 |
EP199 - Preparing for Google Analytics 4 (GA4)
|
Apr 05, 2022 |
EP198 - PPC + SEO - Better Together
|
Mar 30, 2022 |
EP197 - Brand Safety in PPC
|
Mar 23, 2022 |
EP196 - Leadership and Community in PPC
|
Mar 16, 2022 |
EP195 - Getting the Most Out of Microsoft Advertising in 2022
|
Mar 09, 2022 |
EP194 - How Best To Use Data in PPC with Sonika Chandra
|
Mar 02, 2022 |
EP193 - PPC Career Paths
|
Feb 23, 2022 |
EP192 - Performance Max with Ginny Marvin (Google Ads Liaison)
|
Feb 16, 2022 |
EP191 - Frederick Vallaey's Unlevel the Playing Field
|
Feb 09, 2022 |
EP190 - What If Most PPC Data Went Away?
|
Feb 02, 2022 |
EP189 - Digital Advertising & Privacy - Can They Coexist
|
Jan 26, 2022 |
EP188 - What To Expect From Google Ads in 2022
|
Jan 19, 2022 |
EP187 - Ad Targeting and Figuring Out Who/What to Target with Tiffany Shears (PPC Manager)
|
Jan 12, 2022 |
EP186 - PPC Yikes Moments
|
Jan 06, 2022 |
EP167 - Staying Current with Evolution of Events
|
Jan 06, 2022 |
EP1 - Ad Copies & Ad Extensions
|
Jan 06, 2022 |
EP185 - The Year in PPC - 2021
|
Dec 22, 2021 |
EP184 - Staying Sane in PPC
|
Dec 15, 2021 |
EP183 - MER vs ROAS with Etgar Shpivak (CEO & Top 25 PPCer '21)
|
Dec 08, 2021 |
EP182 - BFCM - How Did It Go
|
Dec 01, 2021 |
EP181 - If Platforms Had Honest Tag Lines
|
Nov 24, 2021 |
EP180 - What still works today in PPC?
|
Nov 17, 2021 |
EP179 -TikTok Ads
|
Nov 10, 2021 |
EP178 - The Future of PPC
|
Nov 03, 2021 |
EP177 - How to Say No in PPC
|
Oct 26, 2021 |
EP176 - Unpopular Takes on PPC
|
Oct 20, 2021 |
EP175 - PPC High & Lows
|
Oct 13, 2021 |
EP174 - Diversification in PPC
|
Oct 06, 2021 |
EP173 - Google Updates - Keyword Matching & DDA
|
Sep 28, 2021 |
EP172 -Display Ads & Updates with Hélène Parker (Chief Programmatic Sensei)
|
Sep 22, 2021 |
EP171 - Black Friday
|
Sep 15, 2021 |
EP170 - Google Announcement, End of ETAs
|
Sep 08, 2021 |
EP169 - The Great PPC Pricing Model Debate
|
Sep 01, 2021 |
EP168 - Amazon Ads
|
Aug 25, 2021 |
EP166 - Topic Medley (Tactics)
|
Aug 10, 2021 |
EP165 - The Changing Landscape of Metrics, Measurement & Reporting
|
Aug 04, 2021 |
EP164 - Dumpster Fire That is FB Ads
|
Jul 27, 2021 |
EP163 - PPC Account Structures
|
Jul 21, 2021 |
EP162 - Feed Based PPC Advertising
|
Jul 14, 2021 |
EP161 - Filtering Bad Clients
|
Jul 07, 2021 |
EP160 - Cookies Getting a Reprieve
|
Jun 30, 2021 |
EP159 - Contracts & Setting Expectations
|
Jun 23, 2021 |
EP158 - Client Communications
|
Jun 16, 2021 |
EP157 - Ethics in PPC
|
Jun 09, 2021 |
EP156 - GML - Q&A with Ginny Marvin
|
Jun 02, 2021 |
EP155 - Google Marketing Livestream 2021 Predictions
|
May 25, 2021 |
EP154 - PPC A Year+ Into Covid
|
May 19, 2021 |
EP153 - Digital Advertising in the Age of Automation
|
May 12, 2021 |
EP152 - Testing in the Age of Automation
|
May 05, 2021 |
EP151 - What If
|
Apr 28, 2021 |
EP150 - Paid Media Medley
|
Apr 21, 2021 |
EP149 - PPC Forecasting
|
Apr 14, 2021 |
EP148 - Getting the Most out of Your Query Data
|
Apr 07, 2021 |
EP147 - Shopping Ads in 2021
|
Mar 31, 2021 |
EP146 - Microsoft Advertising
|
Mar 24, 2021 |
EP145 - Automation - Learning To Work With The Inevitable
|
Mar 17, 2021 |
EP144 - PPC In A Cookie-less World
|
Mar 10, 2021 |
EP143- Big Brands Saying PPC Is Worthless
|
Mar 03, 2021 |
EP142 - Programmatic Advertising - It Might Be More Accessible Than You Think
|
Feb 23, 2021 |
EP141 - Finding inspiration in PPC
|
Feb 17, 2021 |
EP140 - BMM folding into Phrase Match
|
Feb 10, 2021 |
EP139 - Imposter Syndrome
|
Feb 03, 2021 |
EP138 - Dealing with Facebook Right Now & Alternatives
|
Jan 27, 2021 |
EP137 - Platform Hidden Gems
|
Jan 20, 2021 |
EP136 - Keeping Sane in PPC
|
Jan 13, 2021 |
EP135 - 2021 PPC Strategy
|
Jan 06, 2021 |
EP134 - PPC Wishlist
|
Dec 23, 2020 |
EP133 - Google Data Studios
|
Dec 16, 2020 |
EP132 - Landing Pages & CRO
|
Dec 09, 2020 |
EP131 - Where is Google headed
|
Dec 02, 2020 |
EP130 - Paid Search Madlibs
|
Nov 26, 2020 |
EP129 - GA4
|
Nov 18, 2020 |
EP128 - Audience Assumptions
|
Nov 11, 2020 |
EP127 - The Coming Datapocalypse & What To Do About It
|
Nov 04, 2020 |
EP126 - Social & Search
|
Oct 28, 2020 |
EP125 - PPC + Anti-Trust
|
Oct 20, 2020 |
EP124 - E-Comm Strategies for Q4
|
Oct 20, 2020 |
EP123 - PPC Tools
|
Oct 06, 2020 |
EP122 - Q4 - Expectations and Plans
|
Sep 30, 2020 |
EP121 - The Great Google ads Query Caper of 2020
|
Sep 23, 2020 |
EP120 - Facebook this Fall, Yay/Nay
|
Sep 15, 2020 |
EP119 - PPC Hiring, Recruitment & HR
|
Sep 09, 2020 |
EP118 - Google Ad Platform Features
|
Aug 26, 2020 |
EP117 - Platform Wishlist
|
Aug 19, 2020 |
EP116 - B2B Advertising
|
Aug 12, 2020 |
EP115 - Client Communication
|
Aug 05, 2020 |
EP114 - Beyond Google & Facebook
|
Jul 29, 2020 |
EP113 - CCPA - California Consumer Privacy Act
|
Jul 22, 2020 |
EP112 - YouTube Advertising
|
Jul 15, 2020 |
EP111 - Positioning in PPC
|
Jul 08, 2020 |
EP110 - Local PPC
|
Jul 01, 2020 |
EP109 - Getting Platform Support
|
Jun 24, 2020 |
EP108 - Ad Extensions
|
Jun 17, 2020 |
EP107- Targeting is getting harder (Keywords&Audiences)
|
Jun 10, 2020 |
EP106- Socially Aware Advertising
|
Jun 03, 2020 |
EP105 - Ad copy
|
May 27, 2020 |
EP104 - Managing PPC During Recession
|
May 20, 2020 |
EP103 - Finding New Ideas
|
May 13, 2020 |
EP102 - Performance & Resources
|
May 06, 2020 |
EP101 - Platform News & Updates
|
Apr 29, 2020 |
EP99 - PPCChat Community Q&A
|
Apr 22, 2020 |
EP98 - Prognosticating
|
Apr 15, 2020 |
EP97 - Trends we are seeing
|
Apr 08, 2020 |
EP96 - Working in PPC Right Now II
|
Apr 01, 2020 |
EP95 - Working in PPC Right Now
|
Mar 25, 2020 |
EP94 - Working in Uncertain Times
|
Mar 18, 2020 |
EP93 - Snapchat
|
Mar 11, 2020 |
EP92 - Disruptions
|
Mar 04, 2020 |
EP91 - Keyword Matching & Challenges
|
Feb 26, 2020 |
EP90 - Changes in PPC
|
Feb 19, 2020 |
EP89 - PPCAudits
|
Feb 11, 2020 |
EP88 - Performance Plateau In PPC
|
Feb 05, 2020 |
EP87 - Acquisition vs Retention in PPC
|
Jan 28, 2020 |
EP86 - Cross Platform:Channel Strategy
|
Jan 21, 2020 |
EP85 - 2020 PPC Wishlist
|
Jan 15, 2020 |
EP84 - Instagram Ads
|
Jan 07, 2020 |
EP83 - PPC Year In Review
|
Jan 02, 2020 |
EP82 - Inclusivity
|
Dec 18, 2019 |
EP81 - Testing&Experiments
|
Dec 11, 2019 |
EP80 - #DigiClanChat Ad Hoc Edition - PPC & The Future of Digital Mktg
|
Dec 09, 2019 |
EP79 - Black Friday Cyber Monday
|
Dec 04, 2019 |
EP78 - Challenging Assumptions
|
Nov 27, 2019 |
EP77 - Microsoft Advertising
|
Nov 20, 2019 |
EP76 - Facebook 2019/20
|
Nov 13, 2019 |
EP75 - PPC Conversion Challenges
|
Nov 06, 2019 |
EP74 - Challenges with Remarketing
|
Oct 30, 2019 |
EP73 - Shopping Campaigns Holiday Season
|
Oct 22, 2019 |
EP72 - LinkedIn Ads
|
Oct 15, 2019 |
EP71 - Google Ads Scripts
|
Oct 09, 2019 |
EP70 - Successes & Failures
|
Oct 01, 2019 |
EP69 - Getting Big Results In Small Campaigns
|
Sep 25, 2019 |
EP68 - Brand & Competitor Bidding
|
Sep 18, 2019 |
EP67 - (Lack Of) Advertising Platform Support
|
Sep 10, 2019 |
EP66 - Facebook Bidding
|
Sep 03, 2019 |
EP65 - Paid Media HotPot
|
Aug 28, 2019 |
EP64 - Facebook Ad Creative
|
Aug 21, 2019 |
EP63 - Facebook Ads
|
Aug 14, 2019 |
EP62 - YouTube Advertising
|
Aug 07, 2019 |
EP61 - Preparing for Black Friday
|
Jul 30, 2019 |
EP60 - PPC In The Bigger Picture
|
Jul 24, 2019 |
EP59 - Responsive Search Ads
|
Jul 17, 2019 |
EP58 - Amazon Advertising
|
Jul 09, 2019 |
EP57 - Conferences & Self Development
|
Jul 02, 2019 |
EP56 - Education in PPC
|
Jun 25, 2019 |
EP55 - Youtube Advertising
|
Jun 18, 2019 |
EP54 - AI, Machine Learning and PPC
|
Jun 12, 2019 |
EP53 - GeoTargeting
|
Jun 06, 2019 |
EP52 - Roadblocks
|
May 31, 2019 |
EP51 - The Future of GoogleAds
|
May 07, 2019 |
EP50 - Questions Clients & Bosses Bring Up
|
May 02, 2019 |
EP49 - Spring Cleaning For PPC
|
Apr 17, 2019 |
EP48 - Pricing Models
|
Apr 10, 2019 |
EP47 - Display Advertising - Is It Still Worth It?
|
Apr 03, 2019 |
EP46 - Filling The Funnel – The PPC Mantra Explored
|
Mar 27, 2019 |
EP45 - Apps
|
Mar 21, 2019 |
EP44 - Reflections on Q1
|
Mar 13, 2019 |
EP43 - Shopping Ads
|
Mar 06, 2019 |
EP42 - Creating Repeat Customers Via Upselling & Cross selling
|
Feb 27, 2019 |
EP41 - Search Conferences
|
Feb 20, 2019 |
EP40 - Favourite PPC Tools
|
Feb 13, 2019 |
EP39 - Privacy & Digital Advertising – Can They Ever Really Be In Balance?
|
Feb 06, 2019 |
EP38 - Automation - The Good, The Bad, The Ugly
|
Jan 30, 2019 |
EP37 - Quora Ads
|
Jan 23, 2019 |
EP36 - Attribution - The Good, The Bad & The Frustrating
|
Jan 16, 2019 |
EP35 - Budget & Strategy Planning For The New Year
|
Jan 10, 2019 |
EP34 - 2019 Wishlist
|
Jan 04, 2019 |
EP33 - Reporting
|
Dec 11, 2018 |
EP32 - Preparing for Downturn
|
Nov 28, 2018 |
EP31 - Trends in PPC for 2019
|
Nov 27, 2018 |
EP30 - Facebook & Instagram Video Ads.
|
Nov 14, 2018 |
EP29 - PPC Efficiency
|
Nov 02, 2018 |
EP27 - Holiday Season & PPC
|
Oct 16, 2018 |
EP25 - Google Analytics
|
Oct 09, 2018 |
EP24 - PPC Secret Weapons
|
Oct 01, 2018 |
EP23 - Keywords & Their Ever Changing Role in PPC
|
Sep 20, 2018 |
EP21 - CRO
|
Sep 06, 2018 |
EP19 - Handling situations when you’ve “hit a wall”
|
Aug 15, 2018 |
EP18 - Handling GDN Mobile Exclusions
|
Aug 08, 2018 |
EP17 - YouTube Advertising
|
Aug 01, 2018 |
EP16 - PPC For Beginners
|
Jul 25, 2018 |
EP15 - LinkedIn Ads
|
Jul 18, 2018 |
EP14 - Auto Optimisation
|
Jun 28, 2018 |
EP13 - The Other Guys
|
Jun 21, 2018 |
EP12 - Things I Wish People Understood About PPC
|
Jun 14, 2018 |
EP11 - PPC Problem Solving
|
Jun 07, 2018 |
EP10 - Conversion Rate Optimisation (CRO)
|
May 30, 2018 |
EP9 - PPC for Beginners
|
May 24, 2018 |
EP8 - PPC Potpourri
|
May 17, 2018 |
EP7 - YouTube Advertising
|
May 10, 2018 |
EP6 - Conferences
|
May 03, 2018 |
EP5 - Match Types
|
Apr 26, 2018 |
EP4 - FB advertising after the Cambridge Analytica fallout
|
Apr 12, 2018 |
EP3 - Using PPC to market to the full funnel
|
Apr 04, 2018 |
EP2 - Platform Headaches & Tips
|
Mar 28, 2018 |