PPC Live The Podcast - The F*ck ups that led to Triumphs

By Anu Adegbola

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Category: Marketing

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Subscribers: 4
Reviews: 0
Episodes: 312

Description

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success.  New episodes in May.

Episode Date
EP317 - How a $50,000 Mistake Became a Learning Opportunity ft Navah Hopkins
May 14, 2025
EP316 - When Good Clients Go Bad ft Jyll Saskin Gales
May 07, 2025
EP315 - Evolving with Paid Search with Ameet Khabra
Mar 13, 2025
EP314 - Lead Gen & PMax Campaigns with Boris Beceric
Mar 05, 2025
EP313 - AI Client Side with Helen Dooner
Feb 26, 2025
EP312 - Account Structure and AI with Chris Ridley
Feb 20, 2025
EP311 - PPC & AI with Matt Beswick
Jan 29, 2025
EP310 - Finding Leads & Building Your Brand in Today’s Social Landscape
Jan 22, 2025
EP309 - What now? Navigating ad platforms decisions
Jan 15, 2025
EP308 - Doing Research in PPC
Jan 08, 2025
EP307 - 2025 PPC predictions
Dec 19, 2024
EP306 - BFCM How did it go?/Holiday wishlist
Dec 12, 2024
EP305 - Stopping Wasted Spend
Nov 14, 2024
EP304 - Ethics in PPC
Nov 07, 2024
EP303 - PPC Horror Stories
Oct 31, 2024
EP302 - PPC in Q4 2024
Oct 17, 2024
EP301 - AI Content in PPC
Oct 09, 2024
EP300 - Keeping Up To Date When Client-side with Brooke Osmundson
Sep 25, 2024
EP299 - PPC Workload
Sep 25, 2024
EP298 - Advertising This Fall
Sep 04, 2024
EP297 - Controversial or Unpopular PPC Opinions
Aug 28, 2024
EP296 - Is PPC As We Know It Dying
Aug 22, 2024
EP295 - Strategic & Tactical Biases in PPC
Aug 14, 2024
EP294 - Google Reporting Glitch + Google is a monopoly ruling
Aug 07, 2024
EP293 - PPC and Search News from Last Week
Jul 31, 2024
EP292 - Handling Being Micromanaged in PPC
Jul 10, 2024
EP291 - Getting KPIs Right
Jul 03, 2024
EP290 - Bidding on Brand Terms
Jun 26, 2024
EP289 - Trust in Ad Platforms
Jun 19, 2024
EP288 - Google Pausing Low Activity Keywords
Jun 13, 2024
EP287 - Maximizing the Post Click Experience
Apr 17, 2024
EP286 - Explaining Confusing & Confounding Things in PPC
Apr 10, 2024
EP285 - The Moving Goal Posts of Google Ads in 2024
Apr 03, 2024
EP284 - GA4 Q&A with Brie Anderson
Mar 27, 2024
EP283 - We Need More Sales Leads Right Now
Mar 20, 2024
EP282 - Navigating Ever Advancing Automation in PPC
Mar 06, 2024
EP281 - Telling Clients Hard Truths
Feb 28, 2024
EP280 - Reimagining PPC
Feb 21, 2024
EP279 - Vetting Potential Clients
Feb 14, 2024
EP278 - Burnout & When You Just Don’t Enjoy PPC
Jan 31, 2024
EP277 - PPC Freelancing & Consulting
Jan 24, 2024
EP276 - PPC Testing in 2024
Jan 17, 2024
EP275 - What's On Our Mind This Week?
Jan 10, 2024
EP274 - Ginny Marvin Q&A
Dec 20, 2023
EP273 - PPC holiday Wishlist
Dec 13, 2023
EP272 - Solving Common PPC Issues
Dec 06, 2023
EP271 - Post Black Friday Weekend Review
Nov 29, 2023
EP270 - Best Strategies for Holiday Season
Nov 15, 2023
EP269 - Whats Hapenning in PPC
Nov 08, 2023
EP268 - Performance Max & Demand Gen in Google Ads
Oct 25, 2023
EP267 - Keeping Costs Under Control in Today’s Increasingly Automated PPC World
Oct 18, 2023
EP266 - Capturing Attention In A Crowded World
Oct 11, 2023
EP265 - Google Automation vs Human Automation - Why We Still Need To Be Involved
Oct 04, 2023
EP264 - Are You Ready for Q4?
Sep 27, 2023
EP263 - PPC Myth Busting
Sep 20, 2023
EP262 - Red Flags & Problem Clients
Aug 30, 2023
EP261 - Beyond Google & Facebook - Finding Success on Other Platforms
Aug 16, 2023
EP260 - The Business of PPC
Jul 26, 2023
EP259 - Adventures in Conversion Tracking in 2023
Jul 12, 2023
EP258 - GA4
Jun 28, 2023
EP257 - Preparing for the Shift in PPC - Tracking, Targeting & Attribution
Jun 14, 2023
EP256 - Are Tech Companies Out of Touch with What People Actually Want?
Jun 07, 2023
EP255 - GML Q&A with Ginny Marvin
May 31, 2023
EP254 - PPC Pitfalls
May 17, 2023
EP253 - The Future of Search & PPC
May 10, 2023
EP252 - Targeting Ads in Today’s Ever Changing Environment
May 03, 2023
EP251 - When Platforms Meltdown
Apr 26, 2023
EP250 - AI - Helpful or Headache in PPC
Apr 19, 2023
EP249 - What to do When Ad Performance Is Struggling
Apr 12, 2023
EP248 - Testing the New Broad Match in Google Ads
Apr 05, 2023
EP247 - Creating Ad Creative That Drives Conversions.
Mar 29, 2023
EP246 - Staying Ahead of the Curve in PPC in 2023
Mar 22, 2023
EP245 - Wrangling Google Ads Performance Max
Mar 15, 2023
EP244 - GA4 - Figure It Out or Find An Alternative
Mar 02, 2023
EP243 - Coping with Diminishing Data
Feb 22, 2023
EP242 - Finding YOUR PPC Path
Feb 15, 2023
EP241 - Making The PPC Industry Better in 2023
Feb 08, 2023
EP240 - What's On Your Mind in PPC?
Feb 01, 2023
EP239 - Platform Layoffs & PPC
Jan 25, 2023
EP238 - AI & PPC
Jan 19, 2023
EP237 - Brand Safety in PPC
Jan 11, 2023
EP236 - Q5 - What Did We See and Learn
Jan 04, 2023
EP235 - PPC Holiday Wish List
Dec 21, 2022
EP234 - Raising Your Rates - How, When & Why
Dec 14, 2022
EP233 - Achieving a More Holistic Approach To Your PPC Marketing Efforts
Dec 07, 2022
EP232 - Q5 Paid Social Tactics to Successfully Wrap the Year
Nov 30, 2022
EP231 - What We are thankful for in PPC
Nov 23, 2022
EP230 - Managing PPC When Tech is Melting Down
Nov 16, 2022
EP229 - Ecom, DTC, retail, BFCM + more.
Nov 09, 2022
EP228 - Programmatic Advertising
Nov 02, 2022
EP227 - Meta & TikTok Ads
Oct 19, 2022
EP226 - Competition - How to Analyze It & Thrive in PPC
Oct 12, 2022
EP225 - Google's Search On 22 Announcements & What It Means for PPC”
Oct 05, 2022
EP224 - Planning & Research in Today’s PPC
Sep 28, 2022
EP223 - How to Talk PPC with Non PPC People
Sep 21, 2022
EP222 - Taking the Frenzy out of PPC
Sep 14, 2022
EP221 - Managing PPC in Unsettled Economic times
Sep 07, 2022
EP220 - What Metrics Matter in PPC in 2022?
Aug 31, 2022
EP219 - PPC for Lead Gen, What is working, What is not working
Aug 24, 2022
EP218 - Google Analytics 4 - Dealing with the Inevitable
Aug 17, 2022
EP217 - It's Not You, It's Google Ads
Aug 10, 2022
EP216 - Things I Wish I Knew When I Started in PPC
Aug 03, 2022
EP215 - PPC Myths and Misconceptions
Jul 27, 2022
EP214 - What's on our mind in PPC
Jul 20, 2022
EP213 - Beyond The Click - Leaning into CRO for PPC
Jul 13, 2022
EP212 - The Value of PPC in 2022
Jul 06, 2022
EP211 - Sunset of ETA & RSA Only Era
Jun 29, 2022
EP210 - Client And Account Onboarding
Jun 22, 2022
EP209 - Managing Expectations in This New Age of PPC
Jun 15, 2022
EP208 - B2B in PPC 2022
Jun 08, 2022
EP207 - Google Marketing Live 2022 with Ginny Marvin
Jun 01, 2022
EP206 - Google Marketing Live 2022
May 25, 2022
EP205 - Breaking Into PPC Speaking
May 18, 2022
EP204 - Messy Match Types & Account Structures
May 11, 2022
EP203 - LinkedIn Advertising in 2022
May 04, 2022
EP202 - Managing PPC in Tough times
Apr 27, 2022
EP201 - Getting Hired in PPC
Apr 20, 2022
EP200 - All About PPC Audits
Apr 12, 2022
EP199 - Preparing for Google Analytics 4 (GA4)
Apr 05, 2022
EP198 - PPC + SEO - Better Together
Mar 30, 2022
EP197 - Brand Safety in PPC
Mar 23, 2022
EP196 - Leadership and Community in PPC
Mar 16, 2022
EP195 - Getting the Most Out of Microsoft Advertising in 2022
Mar 09, 2022
EP194 - How Best To Use Data in PPC with Sonika Chandra
Mar 02, 2022
EP193 - PPC Career Paths
Feb 23, 2022
EP192 - Performance Max with Ginny Marvin (Google Ads Liaison)
Feb 16, 2022
EP191 - Frederick Vallaey's Unlevel the Playing Field
Feb 09, 2022
EP190 - What If Most PPC Data Went Away?
Feb 02, 2022
EP189 - Digital Advertising & Privacy - Can They Coexist
Jan 26, 2022
EP188 - What To Expect From Google Ads in 2022
Jan 19, 2022
EP187 - Ad Targeting and Figuring Out Who/What to Target with Tiffany Shears (PPC Manager)
Jan 12, 2022
EP186 - PPC Yikes Moments
Jan 06, 2022
EP167 - Staying Current with Evolution of Events
Jan 06, 2022
EP1 - Ad Copies & Ad Extensions
Jan 06, 2022
EP185 - The Year in PPC - 2021
Dec 22, 2021
EP184 - Staying Sane in PPC
Dec 15, 2021
EP183 - MER vs ROAS with Etgar Shpivak (CEO & Top 25 PPCer '21)
Dec 08, 2021
EP182 - BFCM - How Did It Go
Dec 01, 2021
EP181 - If Platforms Had Honest Tag Lines
Nov 24, 2021
EP180 - What still works today in PPC?
Nov 17, 2021
EP179 -TikTok Ads
Nov 10, 2021
EP178 - The Future of PPC
Nov 03, 2021
EP177 - How to Say No in PPC
Oct 26, 2021
EP176 - Unpopular Takes on PPC
Oct 20, 2021
EP175 - PPC High & Lows
Oct 13, 2021
EP174 - Diversification in PPC
Oct 06, 2021
EP173 - Google Updates - Keyword Matching & DDA
Sep 28, 2021
EP172 -Display Ads & Updates with Hélène Parker (Chief Programmatic Sensei)
Sep 22, 2021
EP171 - Black Friday
Sep 15, 2021
EP170 - Google Announcement, End of ETAs
Sep 08, 2021
EP169 - The Great PPC Pricing Model Debate
Sep 01, 2021
EP168 - Amazon Ads
Aug 25, 2021
EP166 - Topic Medley (Tactics)
Aug 10, 2021
EP165 - The Changing Landscape of Metrics, Measurement & Reporting
Aug 04, 2021
EP164 - Dumpster Fire That is FB Ads
Jul 27, 2021
EP163 - PPC Account Structures
Jul 21, 2021
EP162 - Feed Based PPC Advertising
Jul 14, 2021
EP161 - Filtering Bad Clients
Jul 07, 2021
EP160 - Cookies Getting a Reprieve
Jun 30, 2021
EP159 - Contracts & Setting Expectations
Jun 23, 2021
EP158 - Client Communications
Jun 16, 2021
EP157 - Ethics in PPC
Jun 09, 2021
EP156 - GML - Q&A with Ginny Marvin
Jun 02, 2021
EP155 - Google Marketing Livestream 2021 Predictions
May 25, 2021
EP154 - PPC A Year+ Into Covid
May 19, 2021
EP153 - Digital Advertising in the Age of Automation
May 12, 2021
EP152 - Testing in the Age of Automation
May 05, 2021
EP151 - What If
Apr 28, 2021
EP150 - Paid Media Medley
Apr 21, 2021
EP149 - PPC Forecasting
Apr 14, 2021
EP148 - Getting the Most out of Your Query Data
Apr 07, 2021
EP147 - Shopping Ads in 2021
Mar 31, 2021
EP146 - Microsoft Advertising
Mar 24, 2021
EP145 - Automation - Learning To Work With The Inevitable
Mar 17, 2021
EP144 - PPC In A Cookie-less World
Mar 10, 2021
EP143- Big Brands Saying PPC Is Worthless
Mar 03, 2021
EP142 - Programmatic Advertising - It Might Be More Accessible Than You Think
Feb 23, 2021
EP141 - Finding inspiration in PPC
Feb 17, 2021
EP140 - BMM folding into Phrase Match
Feb 10, 2021
EP139 - Imposter Syndrome
Feb 03, 2021
EP138 - Dealing with Facebook Right Now & Alternatives
Jan 27, 2021
EP137 - Platform Hidden Gems
Jan 20, 2021
EP136 - Keeping Sane in PPC
Jan 13, 2021
EP135 - 2021 PPC Strategy
Jan 06, 2021
EP134 - PPC Wishlist
Dec 23, 2020
EP133 - Google Data Studios
Dec 16, 2020
EP132 - Landing Pages & CRO
Dec 09, 2020
EP131 - Where is Google headed
Dec 02, 2020
EP130 - Paid Search Madlibs
Nov 26, 2020
EP129 - GA4
Nov 18, 2020
EP128 - Audience Assumptions
Nov 11, 2020
EP127 - The Coming Datapocalypse & What To Do About It
Nov 04, 2020
EP126 - Social & Search
Oct 28, 2020
EP125 - PPC + Anti-Trust
Oct 20, 2020
EP124 - E-Comm Strategies for Q4
Oct 20, 2020
EP123 - PPC Tools
Oct 06, 2020
EP122 - Q4 - Expectations and Plans
Sep 30, 2020
EP121 - The Great Google ads Query Caper of 2020
Sep 23, 2020
EP120 - Facebook this Fall, Yay/Nay
Sep 15, 2020
EP119 - PPC Hiring, Recruitment & HR
Sep 09, 2020
EP118 - Google Ad Platform Features
Aug 26, 2020
EP117 - Platform Wishlist
Aug 19, 2020
EP116 - B2B Advertising
Aug 12, 2020
EP115 - Client Communication
Aug 05, 2020
EP114 - Beyond Google & Facebook
Jul 29, 2020
EP113 - CCPA - California Consumer Privacy Act
Jul 22, 2020
EP112 - YouTube Advertising
Jul 15, 2020
EP111 - Positioning in PPC
Jul 08, 2020
EP110 - Local PPC
Jul 01, 2020
EP109 - Getting Platform Support
Jun 24, 2020
EP108 - Ad Extensions
Jun 17, 2020
EP107- Targeting is getting harder (Keywords&Audiences)
Jun 10, 2020
EP106- Socially Aware Advertising
Jun 03, 2020
EP105 - Ad copy
May 27, 2020
EP104 - Managing PPC During Recession
May 20, 2020
EP103 - Finding New Ideas
May 13, 2020
EP102 - Performance & Resources
May 06, 2020
EP101 - Platform News & Updates
Apr 29, 2020
EP99 - PPCChat Community Q&A
Apr 22, 2020
EP98 - Prognosticating
Apr 15, 2020
EP97 - Trends we are seeing
Apr 08, 2020
EP96 - Working in PPC Right Now II
Apr 01, 2020
EP95 - Working in PPC Right Now
Mar 25, 2020
EP94 - Working in Uncertain Times
Mar 18, 2020
EP93 - Snapchat
Mar 11, 2020
EP92 - Disruptions
Mar 04, 2020
EP91 - Keyword Matching & Challenges
Feb 26, 2020
EP90 - Changes in PPC
Feb 19, 2020
EP89 - PPCAudits
Feb 11, 2020
EP88 - Performance Plateau In PPC
Feb 05, 2020
EP87 - Acquisition vs Retention in PPC
Jan 28, 2020
EP86 - Cross Platform:Channel Strategy
Jan 21, 2020
EP85 - 2020 PPC Wishlist
Jan 15, 2020
EP84 - Instagram Ads
Jan 07, 2020
EP83 - PPC Year In Review
Jan 02, 2020
EP82 - Inclusivity
Dec 18, 2019
EP81 - Testing&Experiments
Dec 11, 2019
EP80 - #DigiClanChat Ad Hoc Edition - PPC & The Future of Digital Mktg
Dec 09, 2019
EP79 - Black Friday Cyber Monday
Dec 04, 2019
EP78 - Challenging Assumptions
Nov 27, 2019
EP77 - Microsoft Advertising
Nov 20, 2019
EP76 - Facebook 2019/20
Nov 13, 2019
EP75 - PPC Conversion Challenges
Nov 06, 2019
EP74 - Challenges with Remarketing
Oct 30, 2019
EP73 - Shopping Campaigns Holiday Season
Oct 22, 2019
EP72 - LinkedIn Ads
Oct 15, 2019
EP71 - Google Ads Scripts
Oct 09, 2019
EP70 - Successes & Failures
Oct 01, 2019
EP69 - Getting Big Results In Small Campaigns
Sep 25, 2019
EP68 - Brand & Competitor Bidding
Sep 18, 2019
EP67 - (Lack Of) Advertising Platform Support
Sep 10, 2019
EP66 - Facebook Bidding
Sep 03, 2019
EP65 - Paid Media HotPot
Aug 28, 2019
EP64 - Facebook Ad Creative
Aug 21, 2019
EP63 - Facebook Ads
Aug 14, 2019
EP62 - YouTube Advertising
Aug 07, 2019
EP61 - Preparing for Black Friday
Jul 30, 2019
EP60 - PPC In The Bigger Picture
Jul 24, 2019
EP59 - Responsive Search Ads
Jul 17, 2019
EP58 - Amazon Advertising
Jul 09, 2019
EP57 - Conferences & Self Development
Jul 02, 2019
EP56 - Education in PPC
Jun 25, 2019
EP55 - Youtube Advertising
Jun 18, 2019
EP54 - AI, Machine Learning and PPC
Jun 12, 2019
EP53 - GeoTargeting
Jun 06, 2019
EP52 - Roadblocks
May 31, 2019
EP51 - The Future of GoogleAds
May 07, 2019
EP50 - Questions Clients & Bosses Bring Up
May 02, 2019
EP49 - Spring Cleaning For PPC
Apr 17, 2019
EP48 - Pricing Models
Apr 10, 2019
EP47 - Display Advertising - Is It Still Worth It?
Apr 03, 2019
EP46 - Filling The Funnel – The PPC Mantra Explored
Mar 27, 2019
EP45 - Apps
Mar 21, 2019
EP44 - Reflections on Q1
Mar 13, 2019
EP43 - Shopping Ads
Mar 06, 2019
EP42 - Creating Repeat Customers Via Upselling & Cross selling
Feb 27, 2019
EP41 - Search Conferences
Feb 20, 2019
EP40 - Favourite PPC Tools
Feb 13, 2019
EP39 - Privacy & Digital Advertising – Can They Ever Really Be In Balance?
Feb 06, 2019
EP38 - Automation - The Good, The Bad, The Ugly
Jan 30, 2019
EP37 - Quora Ads
Jan 23, 2019
EP36 - Attribution - The Good, The Bad & The Frustrating
Jan 16, 2019
EP35 - Budget & Strategy Planning For The New Year
Jan 10, 2019
EP34 - 2019 Wishlist
Jan 04, 2019
EP33 - Reporting
Dec 11, 2018
EP32 - Preparing for Downturn
Nov 28, 2018
EP31 - Trends in PPC for 2019
Nov 27, 2018
EP30 - Facebook & Instagram Video Ads.
Nov 14, 2018
EP29 - PPC Efficiency
Nov 02, 2018
EP27 - Holiday Season & PPC
Oct 16, 2018
EP25 - Google Analytics
Oct 09, 2018
EP24 - PPC Secret Weapons
Oct 01, 2018
EP23 - Keywords & Their Ever Changing Role in PPC
Sep 20, 2018
EP21 - CRO
Sep 06, 2018
EP19 - Handling situations when you’ve “hit a wall”
Aug 15, 2018
EP18 - Handling GDN Mobile Exclusions
Aug 08, 2018
EP17 - YouTube Advertising
Aug 01, 2018
EP16 - PPC For Beginners
Jul 25, 2018
EP15 - LinkedIn Ads
Jul 18, 2018
EP14 - Auto Optimisation
Jun 28, 2018
EP13 - The Other Guys
Jun 21, 2018
EP12 - Things I Wish People Understood About PPC
Jun 14, 2018
EP11 - PPC Problem Solving
Jun 07, 2018
EP10 - Conversion Rate Optimisation (CRO)
May 30, 2018
EP9 - PPC for Beginners
May 24, 2018
EP8 - PPC Potpourri
May 17, 2018
EP7 - YouTube Advertising
May 10, 2018
EP6 - Conferences
May 03, 2018
EP5 - Match Types
Apr 26, 2018
EP4 - FB advertising after the Cambridge Analytica fallout
Apr 12, 2018
EP3 - Using PPC to market to the full funnel
Apr 04, 2018
EP2 - ​Platform Headaches & Tips
Mar 28, 2018