NONFICTION BRAND™ w/DP Knudten

By DP Knudten

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Category: Marketing

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Episodes: 100

Description

The NONFICTION BRAND podcast features host DP Knudten, some regular guests, and special one-off interviews with master branders, with a special focus on the much needed, but often much misunderstood realms of personal and small business branding.

Episode Date
E230 “It’s really funny because I do feel like we’re all born who we are.”Guest: Anika Jackson
Nov 06, 2023
E229 “You can’t let somebody else get you out of alignment…” Guest: Anika Jackson
Oct 30, 2023
E228 “If you think…you can’t get any better, you have already lost.” Guest: Jay Baer
Oct 23, 2023
E227 “Write it, read it, say it, delete it.” Guest: Jay Baer
Oct 16, 2023
E226 “You have to use the words that your clients are using.” Guest: Chris West
Sep 25, 2023
E225 “It’s not the one you think it is.” Guest: Chris West
Sep 18, 2023
E224 “You just have to get up and do it.” Guest: Heather Ewing
Sep 11, 2023
E223 ”No one else was utilizing videos in the market…” Guest: Heather Ewing
Sep 03, 2023
E222 “I don’t know if there’s an answer for why. It just kind of ended up happening that way.” Guest: Annelise Baer
Jun 26, 2023
E221 “Going viral is terrifying.” Guest: Annelise Baer
Jun 19, 2023
E220 “And my daughter’s like “Oh Dad, was that one of your ‘fans?’” Guest: Dan McClellan
Jun 12, 2023
E219 “And so the audience kind of guided me…” Guest: Dan McClellan
Jun 05, 2023
E218 “We know what sets us apart is our story.” Guests: Joyce and Kyrsten Roseman
May 29, 2023
E217 “TikTok is doing a better job than Instagram.” Guests: Joyce and Kyrsten Roseman
May 22, 2023
E216 “That is more powerful…than any ad you could ever take out.” Guest: Mark Schaefer
May 15, 2023
E215 “…millions of dollars are being spent to help us gather….” Guest: Mark Schaefer
May 08, 2023
E214 “…not saying the same thing they said of twelve other shows.” Guest: Tracy Hazzard
May 01, 2023
E213 “…your expert authority is never going to come through.” Guest: Tracy Hazzard
Apr 24, 2023
E212 “…what they brought to the party, and what I saw and added, too.” Guest: Hersh Rephun
Dec 12, 2022
E211 “…find the one that works for you…that feels like it’s effortless.” Guest: Hersh Rephun
Dec 05, 2022
E210 “I think domains are a $12 marketing campaign.” Guest: Melanie Deziel
Nov 28, 2022
E209 “…get rejected by 99, and hope to get lucky for that one.” Guest: Paul Trammell
Nov 21, 2022
E208 “There’s who you like to be, and there’s who you actually are.” Guest: Taralyn Michelle
Nov 14, 2022
E207 “…the respect came from the students because they saw a book.” Guest: Jay Franze
Nov 07, 2022
E206 “Once you understand what your abundant factor is…deliver it.” Guest: Clifton C. Manning
Oct 31, 2022
E205 “…understand the value of what you do—and raise your prices.” Guest: Melanie Benson
Oct 24, 2022
E204 “I love bumping into Creatives on a business platform.” Guest: Vinnie Potestivo
Oct 17, 2022
E203 “Dialogue is a relationship. Communication is a relationship.” Guest: Darrell Evans
Oct 10, 2022
E202 “We can recognize that discomfort doesn’t destroy us.” Guest: Mandy Capehart
Oct 03, 2022
E201 “…and then there’s what our brand actually is.” Guest: Tyler Foley
Sep 26, 2022
E200 “My goal is to always make my guest sound fantastic.” A look back w/DP Knudten
Jun 27, 2022
E199 “your brand is half of what you think yourself, but [also] how other people perceive you.” Guest: Amobi Okugo
Jun 13, 2022
E198 “And that sky, that limit is totally dependent on you.” Guest: Amobi Okugo
Jun 06, 2022
GE197 “And that sky, that limit is totally dependent on you.” Guest: Robyn Graham
May 30, 2022
E196 “…you can’t be your genuine self if you are are wavering on your values.” Guest: Robyn Graham
May 23, 2022
E195 “I said, ‘A year from now, I’m going to write my book.’” Guest: Dom Brightmon
May 16, 2022
E194 “…consistency is really one of those keys for explosive growth.” Guest: Dom Brightmon
May 09, 2022
E193 “…I don’t have to go out and quote unquote sell, sell, sell anymore.” Guest: Mary Chan
May 02, 2022
E192 “…how do we make it unique to you and your brand?” Guest: Mary Chan
Apr 25, 2022
E191 “Make it as long as it needs to be to get the value out there.” Guest: Jason Cercone
Apr 18, 2022
E190 “…doing it via podcast guest marketing is the way to go.” Guest: Jason Cercone
Apr 11, 2022
E189 “…if I want to know how, I need to be curious.” Guest: Beth Fisher
Apr 04, 2022
E188 “All we need to do is show up and try.” Guest: Beth Fisher
Mar 28, 2022
E187 “…he actually taught me not to “Ah hah…Yes” during my whole podcast.” Guest: Rayson Choo
Mar 21, 2022
GE186 “…why not be the one to step up and step out?” Guest: Rayson Choo
Mar 14, 2022
E185 ”This is not their journey. This is my journey.” Guest: Afra Smith
Mar 07, 2022
E184 “…but that negative experience was actually my catalyst.” Guest: Afra Smith
Feb 28, 2022
E183 “People are leaving money on the table by not having a brand.” Guest: Josh Zepess
Feb 21, 2022
E182 “…if you’re two different people, personal versus professional, which is the lie?” Guest: Josh Zepess
Feb 14, 2022
E181 “…then discipline becomes something that is not painful, but promising.”
Feb 07, 2022
E180 “…it may be front-end loaded, but it is back-end profitable.”
Jan 31, 2022
E179 “Because you’re getting people’s blood, sweat and tears.”
Jan 24, 2022
E178 “If they can do it, why can I not do it?”
Jan 17, 2022
E177 “I don’t know that after 25 years, I would have been top of mind ….”
Jan 10, 2022
E176 “…because if I can unlock that ‘why,’ I have a chance to replicate.”
Jan 03, 2022
E175 “…more than likely, it’s because they’re insecure about something.”
Dec 27, 2021
E174 “…if I was faking it, at some point that would come across.”
Dec 20, 2021
E173 “Otherwise I’ll just going to go to the next cued episode.”
Dec 13, 2021
E172 “…there‘s more authenticity in sharing what I enjoy….”
Dec 06, 2021
E171 “…she got tired of training them to unlearn marketing.”
Nov 29, 2021
E170 “…leaders look for opportunities for connection.”
Nov 22, 2021
E169 “When they tag their friends in it, that’s the magic.”
Nov 15, 2021
E168 “[If you] are an early adopter, you can get some real capacity.”
Nov 08, 2021
E167 “If Imposter Syndrome forces you to seek that flaw out, that’s a win in my book.”
Nov 01, 2021
E166 “NonFiction Brand [is] almost…a cure for Imposter Syndrome.”
Oct 25, 2021
E165 “Where is that little circle that you want to call home.”
Oct 18, 2021
E164 “…to be just pumping stuff out for the sake of content.”
Oct 11, 2021
E163 “…that comes from really knowing what your value is.”
Oct 04, 2021
E162 “But sometimes you’re too close and you can’t see it.”
Sep 27, 2021
E161 “…come to us and do it right the first time.”
Sep 20, 2021
E160 “And I feel like that goes with my brand organically. ”
Sep 13, 2021
E159 ”…adding our fashion backgrounds…making them sexy…..”
Sep 06, 2021
E158 “When you come from a place of love, care and respect…”
Aug 30, 2021
E157 “…magic starts to freakin’ happen—easy peasy.”
Aug 23, 2021
E156 “…the right stage for your ‘completely true, completely you’ voice. ”
Aug 16, 2021
E155 “…because he has a personal brand, you’ll buy anything he sells.” Guest: Jay Baer
Aug 09, 2021
E154 “…with the huge trampoline advantage of that…people know my name.” Guest Jay Baer
Aug 02, 2021
E153 “I am not a fiction writer.” audiobook preview
Jul 26, 2021
E152 “…meeting people in their path of new behaviors. ”
Jul 21, 2021
E151 “…connecting for the future…not worrying just about connecting for today.”
Jul 12, 2021
E150 “It’s can’t emote. It can’t have a relationship. It can’t be a psychologist.”
Jul 05, 2021
E149 “Just having a paper resume isn't good enough anymore.”
Jun 28, 2021
E148 “Guess what artificial intelligence can’t do.”
Jun 21, 2021
E147 "… you can do far better with a 'conversation first' campaign."
Jun 14, 2021
E146 “…because it's almost always better than what I started with.”
Jun 07, 2021
E145 “It’s the biggest fracture… in the history of the human race….”
May 31, 2021
E144 “…we have always listened to our customer….”
May 24, 2021
E143 “…the designers advised us to stop telling the story….”
May 17, 2021
E142 “This will always be…make it or break it.”
May 10, 2021
E141 “Instead of fearing that…I finally made a shift to embracing it…”
May 03, 2021
E140 “…brands can have an identity crisis. They can oversleep…”
Apr 26, 2021
E139 “Your brand is actually in the eyes of your beholder…”
Apr 19, 2021
E138 “I actually am going to reconcile these different identities…and make it my brand..”
Apr 12, 2021
E137 “…what matters more than that is your customer narrative.”
Apr 05, 2021
E136 “…that’s been the advantage of niching down for me.”
Mar 29, 2021
E135 “Social media [is] great for grabbing attention. Email is good for selling people.”
Mar 22, 2021
E134 “…I don’t think totally they’re quite right for us.”
Mar 15, 2021
E133 “…stories are fact, wrapped in context, delivered in emotion.”
Mar 08, 2021
E132 “And now he has over 100 paying members in this membership.”
Mar 01, 2021
E131 “…there’s now 9000 people I could be…in a conversation with.”
Feb 22, 2021